CN104299147A - System and method for providing mobile advertizing service - Google Patents
System and method for providing mobile advertizing service Download PDFInfo
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- CN104299147A CN104299147A CN201310295386.9A CN201310295386A CN104299147A CN 104299147 A CN104299147 A CN 104299147A CN 201310295386 A CN201310295386 A CN 201310295386A CN 104299147 A CN104299147 A CN 104299147A
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Abstract
The invention discloses a method and system for providing network advertisements in a waterfall interface of mobile equipment. The method comprises the following steps: sorting network advertisements which need to be published according to properties; according to the request information of the mobile equipment, determining the property of a display interface of the mobile equipment, the property being requested by a user, and carrying out corresponding matching in an advertisement library; and inserting a piece of selected advertisement at a picture location selected randomly in the waterfall interface of the mobile equipment. The invention also comprises a system for providing the mobile advertising service. The system for providing the mobile advertising service comprises an advertisement storage module, an advertisement classification module and an advertisement publication module. The invention realizes a novel advertisement display way and is favorable for improving an advertisement accepting degree of the user so as to achieve great commercial value.
Description
Technical field
This patent design uses waterfall stream mode to show the system and method for advertisement at mobile device.
Background technology
Along with the development of mobile technology and the progress of hardware technology, waterfall stream has become a kind of important layout type day by day.Mobile device display interface content provider is often ready to use waterfall stream mode that the quantity of information of showing in the same time is greatly improved.But in current waterfall stream is shown, be often confined to the specific content of certain class, and have ignored adopting of advertisement mode, business development is extremely weak.
The maximum feature of waterfall stream has very high efficiency for representing of picture, user can be made to obtain information browse as much as possible, it also avoid the trouble of mouse page turn over operation simultaneously at one time.And operationally, picture arranges to certain altitude by implementation often from top to bottom that take, then will remain content arrangement to next column, order is between the column and the column by order arrangement from left to right.The browsing mode of current waterfall stream just, determine its picture arrangement of displaying that will website need simple often, user often faces visual fatigue when in the face of the picture of a large amount of identical type within the time that certain is extremely short, and user's degree of sticking together can greatly decline.
Meanwhile, the adopter of waterfall stream needs the business website of the particular type of carrying out content popularization often.In this website, business development is important existence source.Under the current model, the business development of these websites is extremely weak, because the advertisement mode of waterfall stream is determined not, causes its advertisement putting position really cannot be supplied to the advertisement manufacturer had a mind, and this kind of website, the intention for the input advertisement of maturation extremely welcomes and thirsts for.
Summary of the invention
In general, the advertisement that is associated of description of the present invention and specific people or group (such as, enterprise, club, corporations etc.).In one example, a system can on the Website page adopting waterfall stream, and in certain position of waterfall stream, insert the advertisement that display needs to carry out showing at random, the content of this advertisement and position can customize according to the requirement of websites providers.
System described here and technology can provide one or more following advantage: the first, and this method can allow and adopt the Internet service provider of waterfall stream to have funds source more widely, more powerful business development ability and influence power; The second, this method can allow mobile device user obtain brand-new experience and impression when browsing, adding users degree of sticking together and user service time; 3rd, this method can search out a kind of new advertisement putting form for needing the group carrying out advertisement putting, helps it to widen the channels of self.
In some respects, ad content preferentially takes the measure relevant with mobile device displaying contents, the consistance of advertisement and displaying contents can be ensured, ensure that the intercommunity cooperated between content service provider and advertisement manufacturer, also ensure that the efficiency of advertisement putting, add the possibility that website obtains advertisement putting.And the website cannot mated in advertisement base, then advertisement putting be can be obtained by random mode, compatibility and the applicability of native system expanded.
In other respects, this method can customize the requirement for advertisement further, comprises the status requirement of input, content requires and time requirement, and for the restriction of ad classification.
Accompanying drawing explanation
Fig. 1 is used to the block diagram of the exemplary system presenting client transmission and accept related network advertisement.
Fig. 2 is used to the block diagram of the exemplary system presenting database acceptance and send related network advertisement.
Fig. 3 is used to the example user interface of the display effect presenting the existing web advertisement of client table.
Fig. 4 is used to the example user interface presenting the user interface relevant with the web advertisement.
Fig. 5 is the schematic diagram of the exemplary system of mobile device system.
Embodiment
Fig. 1 is used to present the block diagram of exemplary system that client 101 sends and accepts related network advertisement.This client can be any one mobile device comprising intelligent mobile mobile phone 102.The example of this mobile device also comprises notebook computer, panel computer, and normally can show any electronic equipment of waterfall stream content 301.Client 101 obtains the instruction of rendering content 104 and sends request to server 105 from the operation of user, and content 104 here should present so that waterfall is streamed.
Server 105 from client 101 accept request instruction and simultaneously send ad-request 107 to web advertisement database 106.Here the form that the ad-request 107 sent should provide with the respective owner of server and advertising database is transmitted.Web advertisement database 106 should find out satisfactory advertisement in the mode of Fig. 2, and the web advertisement content 108 in selecting and associative operation value are returned to server 105.Advertising message 108 and self related web page contents 109 and display mode are returned to client 101 by server 105 simultaneously, and are showed in the form of figure 3 by client 101.
Fig. 2 is used to present the block diagram of exemplary system that database 106 accepts and sends related network advertisement.
Including three modules in this database, is advertisement publication module 201 respectively, ad storage module 202 and ad classification module 203.
Advertisement publication module 201 accepts the request 107 choosing advertisement from server 105, advertisement publication module 201 searches the request 204 of advertisement to ad storage module 202 in the very first time transmission after 107 that accepts request, ad storage module 202 is after receiving the request 204 of searching advertisement, the very first time sends advertisement category request 205 to ad classification module 203, and ad classification module 203 operates according to the principle determined after receiving advertisement category request 205.
Here principle should possess following condition: carry out corresponding by the criteria for classification in ad classification module 205 with displaying contents information, searches one that identical entry is maximum, this numerical value is returned to ad storage module 202.If there is no identical entry, carry out the corresponding of displaying contents character and criteria for classification, search one that meets at first, this numerical value is returned to ad storage module 202.
Categorization values, after obtaining categorization values, transforms by ad classification module 205, is converted into commercial paper and holds your noise and answer 206 to return to ad storage module 202.Ad storage module 202 holds your noise according to commercial paper and answers the numerical value of 206 to randomly draw in the advertisement satisfied condition, and the number of advertisements of extraction is specified when sending ad-request 107 by server 105.
In addition, the principle of searching advertisement should follow certain method, generally using the <title> item in displaying contents coding as specific items.Such as, in fig. 2, the displaying contents <title> item information that server 105 sends over may be shown as: " <title>Lexington:The price of detachment | The Economist</title> "
Ad classification module 205 is after receiving the <title> item information sended over, keyword in word after <title> and ad classification module 205 is contrasted in order, always according to arriving </title>.In this example, namely carry out according to (conventional article, preposition is set to invalid) according to the order of " Lexington " " price " " detachment " " Economist ", if find occurrence, as found existing " price " item in ad classification module, then in " price " item, randomly draw an advertisement prepare to issue.If do not find occurrence, then randomly draw an advertisement in all in advertisement base advertisements and prepare to issue.
Advertisement, after the satisfactory advertisement of extraction, is searched response 207 and is sent to advertisement publication module 201 by ad storage module 202, carries out encapsulation to pack and returning advertising information 208 carries out next step to server 105 operates by advertisement publication module 201.
Fig. 3 is used to the example user interface of the display effect presenting the existing web advertisement of client table.Here client is appointed as intelligent movable mobile phone 101, is the portable mobile phone possessing waterfall stream function of browse particularly.Here client should comprise but not only refer to intelligent movable mobile phone one.
In this embodiment, this smart mobile phone has opened a display interface, and this displaying contents arranges in waterfall stream mode 301.The picture that interface shows should be all the arrangement carrying out irregular size from top to bottom in the mode of waterfall flow graph sheet 302.The advertisement 303 that display needs display is inserted in position between random two pictures, and display position here should be uncertain, namely random on screen.And the number of advertisements of display is also uncertain.
The parameter of display position, synchronously should be provided when packing encapsulation by advertisement publication module 201, the method of providing should be certain mathematical method, but the location parameter returned when every secondary response is all different, and mathematical method here can be a mathematical method providing fixed value or random value.The process that provides of all location parameters synchronously should be specified when advertisement publication module 201 designs.
Fig. 4 is used to the user interface presenting the user interface relevant with the web advertisement.Here user interface should present said mobile device 101 one wherein in FIG.On mobile device 101, user sends content requests 104 by carrying out clicking operation 401 to server 105, and operation thereafter all sees figures.1.and.2.Mobile device 101 is from after server 105 obtains advertising message 108 and displaying contents information 109, the content information 109 that will show represents with the form of waterfall flow graph sheet 302 on screen, the advertisement 303 needing display is inserted in position simultaneously between random two pictures, here the position shown by advertisement 303 should be at random, and number also should be at random simultaneously.
Fig. 5 is the schematic diagram of the exemplary system of mobile device system.The part comprised in this system should comprise mobile device 101, server 105 and advertising database 106.Here mobile device 101 is defined as intelligent mobile mobile phone, but it will be clear that the combination of another system or another system can be used to perform this process.
Native system behavior is from accepting displaying contents 104 instruction.Mobile device 101 obtains the instruction of rendering content 104 and sends request to server 105 from the operation of user, and the content 104 of display here should present so that waterfall is streamed.Such as, use the user of smart mobile phone 102 by browsing interface, carry out browse operation subsequently, wherein send the request of displaying contents 104 instruction at this to server 105.
Server 105 from client 101 accept request instruction and simultaneously send ad-request 107 to web advertisement database 106.Here the form that the ad-request 107 sent should provide with the respective owner of server and advertising database is transmitted.Such as, accepted also to send the <title> item of this displaying contents in addition to web advertisement database 106 from the idsplay order 104 of client 101 by server 105, preparation simultaneously creates advertising message 108.
Web advertisement database 106 should find out satisfactory advertisement in the mode of Fig. 2, and the web advertisement content 108 in selecting and associative operation value are returned to server 105.Such as, web advertisement database 106 can after the <title> accepting content item, from ad classification module 205, find out the occurrence identical with <title> and return to advertisement publication module 201, advertisement publication module 201 is after receiving advertisement and searching response 207, provide position and number that the web advertisement needs insertion, arrange out advertising message 108, and return to server 105.
Advertising message 108 and self related display content 109 and display mode are returned to client 101 by server 105 simultaneously, and are showed in the form of figure 3 by client 101.Such as, server 105 can first display interface content 109, and vacates location advertising in advance, insertion of advertising information 108 while client browses.
Claims (12)
1. the present invention discloses the method that shows advertisement on the waterfall stream interface of mobile device, comprising:
The web advertisement needing to issue is carried out classify according to character and arranged;
Determine the character of the mobile device display interface that user asks according to the solicited message of mobile device, and carry out corresponding coupling in advertisement base;
In the mobile device display format of waterfall stream, certain Pictures location of Stochastic choice inserts the advertisement in selecting.
2. the method for claim 1, the wherein said web advertisement refers to the valid business individual need of any enterprise, individual or tool on network by advertisement that certain form is issued.
3. the method for claim 1, the wherein said web advertisement can comprise any combination possessing in the carrier of information spreading function or several that can show on the electronic display screen such as word, image, audio frequency, video.
4. the method for claim 1, the character of the wherein said web advertisement can be any one such as age, sex, region, but uses the advertisement of this method that any one wherein only can be taked to classify in the same time.
5. the method for claim 1, the advertisement that all needs are issued should be stored in certain memory module according to sorting technique; This memory module independent of network server end, also can may reside in network server end.
6. the method for claim 1, the assembly that mobile device wherein should comprise has display screen, handwriting input device and network access device, here mobile device can be PC, mobile phone, panel computer and possess in the electronic equipment of aforementioned function any one, waterfall stream may be displayed on the display screen of these equipment.
7. the method for claim 1, the solicited message of mobile device is responsible for transmission, encryption and response by third party Network Provider.
8. the method for claim 1, the request for ad content of wherein generating on the webserver, to ad storage module, must include the description of the character for request mobile device display interface content in request content.
9. the method for claim 1, the character of the mobile device display interface of the user obtained request, should mate, and making needs the character of the classification institute foundation of the advertisement of issuing consistent with the character of mobile device displaying contents or close.
10. method as claimed in claim 9, the mode of coupling comprises:
The matching property taked and character number freely can customize in ad storage module;
When mating in advertisement base, if do not find the advertisement be consistent with the Property requirements customized, then the mode randomly drawed is adopted to carry out advertisement selection;
After mating in advertisement base, if there is the advertisement exceeding quantitative requirement, then the mode randomly drawed is adopted to carry out advertisement selection.
11. the method for claim 1, the square position in the waterfall stream inserted during display advertisement and size can be random or customization, but should with clear statement ad content for bottom line.
12. the present invention also disclosed the system that shows advertisement on the waterfall stream interface of mobile device, comprising:
Ad storage module, be responsible for needing the advertisement data store issued on physical medium, module independent of network server end, also can may reside within network server end;
Ad classification module, be responsible for being carried out classifying according to certain character by the ad data needing to issue and arranging, module independent of network server end, also can may reside within network server end;
Advertisement publication module, the ad-request that responsible response obtains by the ad distribution picked out to network server end, module independent of network server end, also can may reside within network server end.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310295386.9A CN104299147A (en) | 2013-07-15 | 2013-07-15 | System and method for providing mobile advertizing service |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310295386.9A CN104299147A (en) | 2013-07-15 | 2013-07-15 | System and method for providing mobile advertizing service |
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| CN104299147A true CN104299147A (en) | 2015-01-21 |
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| CN201310295386.9A Pending CN104299147A (en) | 2013-07-15 | 2013-07-15 | System and method for providing mobile advertizing service |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107766528A (en) * | 2017-10-24 | 2018-03-06 | 深圳市雷鸟网络传媒有限公司 | Data load method, terminal and the computer-readable recording medium of the waterfall stream page |
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| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| US20120179527A1 (en) * | 2011-01-07 | 2012-07-12 | Ball Zachary W | Method of delivering effective mobile advertising |
| CN102637284A (en) * | 2012-02-07 | 2012-08-15 | 深圳市同洲视讯传媒有限公司 | Intelligent advertisement delivery system and method |
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2013
- 2013-07-15 CN CN201310295386.9A patent/CN104299147A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| US20120179527A1 (en) * | 2011-01-07 | 2012-07-12 | Ball Zachary W | Method of delivering effective mobile advertising |
| CN102637284A (en) * | 2012-02-07 | 2012-08-15 | 深圳市同洲视讯传媒有限公司 | Intelligent advertisement delivery system and method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107766528A (en) * | 2017-10-24 | 2018-03-06 | 深圳市雷鸟网络传媒有限公司 | Data load method, terminal and the computer-readable recording medium of the waterfall stream page |
| CN107766528B (en) * | 2017-10-24 | 2021-09-28 | 深圳市雷鸟网络传媒有限公司 | Data loading method and terminal for waterfall flow page and computer readable storage medium |
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Application publication date: 20150121 |