CN102646248A - Advertisement publishing method and system - Google Patents

Advertisement publishing method and system Download PDF

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CN102646248A
CN102646248A CN201210047374XA CN201210047374A CN102646248A CN 102646248 A CN102646248 A CN 102646248A CN 201210047374X A CN201210047374X A CN 201210047374XA CN 201210047374 A CN201210047374 A CN 201210047374A CN 102646248 A CN102646248 A CN 102646248A
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advertisement
key message
releasing advertisements
current goal
preparatory
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CN102646248B (en
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沈文策
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Abstract

The invention provides an advertisement publishing method which comprises the steps of: capturing click information of a visitor on a current target webpage, obtaining key information of the current target webpage according to the click information; extracting advertisement to be published corresponding to the key information from an advertisement library; and publishing the advertisement to be published in a preset advertisement service position on the current target webpage. The invention also provides an advertisement publishing system which comprises an information obtaining module, an advertisement extracting module and an advertisement pushing module, wherein the information obtaining module is used for capturing the click information of a visitor on the current target webpage, and obtaining the key information of the current target webpage according to the click information; the advertisement extracting module is used for extracting the advertisement to be published corresponding to the key information from the advertisement library; and the advertisement pushing module is used for publishing the advertisement to be published in the preset advertisement service position on the current target webpage.

Description

A kind of advertisement delivery method and system
Technical field
The application relates to text matches technology and internet search technology field, particularly a kind of advertisement delivery method and system.
Background technology
Along with Internet development, the web advertisement is increasing to be deep in people's the life.Diverse network advertisement is more or less all arranged in each website.The web advertisement has remarkable advantages with respect to the advertisement in the traditional media: spread scope is extremely wide, has interactivity and very strong specific aim, and change flexibly, and cost is very low with respect to the traditional media advertisement.
In existing technology; Receive the advertisement that needs in the advertisement base to issue on the target web that needs releasing advertisements through the web page interlinkage code chain by the staff; When client-access person access destination webpage; Receive the access request that the visitor sends, be presented at client linking successful advertisement.
But in the prior art; After can't being implemented in the access request that receives visitor's transmission; Automatically completion is extracted the advertisement that is complementary with target web and is linked in the target web in advertisement base; Realize information extracting thus, thereby realize automatic issue, management, the propelling movement of the web advertisement according to extracting information to the target web of web advertisement input.
Summary of the invention
Technical matters to be solved by this invention provides a kind of advertisement delivery method and system; Grasp in order to solve the information that realizes web advertisement input target web, and realize the technical matters of automatic issue, management, propelling movement and the visit statistics of the web advertisement according to extracting information.
The invention provides a kind of advertisement delivery method, comprising:
Grasp the click information of visitor, obtain the key message of said current goal webpage according to said click information the current goal webpage;
In advertisement base, extract and the corresponding preparatory releasing advertisements of said key message;
Said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
Said method preferably, after obtaining the key message of said current goal webpage according to said click information, before extraction and the corresponding preparatory releasing advertisements of said key message, also comprises in advertisement base:
Said key message is stored as target web key message cache object, formed the set of target web key message cache object.
Said method, preferably, when grasping the visitor to the click information of new target web, the key message that the said click information of said foundation is obtained said current goal webpage comprises:
In said target web key message cache object set, search and whether contain and the corresponding target web key message of said click information cache object; If; In the corresponding target web key message of said click information that find and said cache object, obtain and the corresponding key message of said click information, otherwise obtain the key message of said current goal webpage according to said click information.
Said method, preferably, the key message that the said click information of said foundation is obtained said current goal webpage comprises:
Obtain the source code of said current goal webpage according to said click information;
In said current goal webpage source code, obtain the key message of said current goal webpage.
Said method preferably, is provided with preparatory releasing advertisements matched rule in advance;
Said in advertisement base, the extraction with the corresponding preparatory releasing advertisements of said key message comprises:
In advertisement base, extract with said key message corresponding all be equipped with releasing advertisements, form and be equipped with the releasing advertisements tabulation;
According to said preparatory releasing advertisements matched rule matching degree is carried out in the said advertisement that is equipped with in the releasing advertisements tabulation and just sort, extract the high advertisement of said matching degree as preparatory releasing advertisements.
Said method, preferably, said method also comprises:
Monitor said releasing advertisements by click traffic;
Judge that whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
Said method, preferably, said said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage comprises:
Said preparatory releasing advertisements is converted into the web page code of said preparatory releasing advertisements;
Embed in the preset ad placement code of said current goal webpage source code through the web page code of web page interlinkage code, said preparatory releasing advertisements is presented on the preset ad placement on the said current goal webpage said preparatory releasing advertisements.
Said method, preferably, said said preparatory releasing advertisements is issued also on ad placement preset on the said current goal webpage comprises:
Judge whether said preparatory releasing advertisements extracts success; If; Said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage; Otherwise, in advertisement base, extract public service ads, and with said public service ads on ad placement preset on the said current goal webpage.
The present invention also provides a kind of advertisement distributing system, is used to realize said method, and said system comprises information acquisition module, commercials extraction module and advertisement pushing module, wherein:
Said information acquisition module is used to grasp the click information of visitor to the current goal webpage, obtains the key message of said current goal webpage according to said click information;
Said commercials extraction module is used for extracting and the corresponding preparatory releasing advertisements of said key message in advertisement base;
Said advertisement pushing module is used for said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
Said system, preferably, said system also comprises the monitoring and statistics module;
Said monitoring and statistics module, be used to monitor said releasing advertisements by click traffic, judge whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
Can know by such scheme; In prior art, a kind of advertisement delivery method provided by the invention and system are after the visitor clicks the current goal webpage; Grasp the click information of visitor to the current goal webpage; The key message that the said click information of foundation is obtained said current goal webpage extracts and the corresponding preparatory releasing advertisements of said key message in advertisement base, and said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage; Thereby realize information extracting, and realize automatic issue, management, propelling movement and the visit statistics of the web advertisement according to extracting information to the target web of web advertisement input.
Certainly, arbitrary product of enforcement the application might not reach above-described all advantages simultaneously.
Description of drawings
In order to be illustrated more clearly in the technical scheme among the application embodiment; The accompanying drawing of required use is done to introduce simply in will describing embodiment below; Obviously, the accompanying drawing in describing below only is some embodiment of the application, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the method flow diagram of a kind of advertisement delivery method embodiment one provided by the invention;
Fig. 2 is the part method flow diagram of a kind of advertisement delivery method embodiment two provided by the invention;
Fig. 3 be among a kind of advertisement delivery method embodiment two provided by the invention for as extracting visitor during to the click information of new target web, the said click information of said foundation is obtained the method flow diagram of the key message of said current goal webpage;
Fig. 4 obtains the method flow diagram of the key message of said current goal webpage based on the said click information of embodiment two said foundations for a kind of advertisement delivery method embodiment three provided by the invention;
Fig. 5 issues said preparatory releasing advertisements for a kind of advertisement delivery method embodiment three provided by the invention on ad placement preset on the said current goal webpage method flow diagram;
Fig. 6 is a kind of advertisement delivery method embodiment four provided by the invention based on the said method flow diagram that in advertisement base, extracts with the corresponding preparatory releasing advertisements of said key message of embodiment three;
Fig. 7 is the method flow diagram that a kind of advertisement delivery method embodiment four provided by the invention realizes the ad click flow monitoring;
Fig. 8 is the part process flow diagram of the another kind of method of a kind of advertisement delivery method embodiment four provided by the invention;
Fig. 9 is the structural representation of a kind of advertisement distributing system embodiment six provided by the invention;
Figure 10 is the structural representation of a kind of advertisement distributing system embodiment seven provided by the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Embodiment one
Be depicted as the method flow diagram of a kind of advertisement delivery method embodiment one provided by the invention with reference to figure 1, said method comprises:
Step 101: grasp the click information of visitor, obtain the key message of said current goal webpage according to said click information to the current goal webpage;
Wherein, When the visitor carries out the clicking operation to the current goal webpage; Said current goal webpage is activated, and grasps the click information of visitor to said current goal webpage, and said click information comprises URL (the Uniform/Universal Resource Locator of said current goal webpage; URL; Be web page address), the URL of the said current goal webpage of foundation obtains the key message of said current goal webpage, and said key message comprises the preparatory placement position information of web page contents, visitor information, advertisement putting merchant information and advertisement in said current goal webpage.
Step 102: in advertisement base, extract and the corresponding preparatory releasing advertisements of said key message;
Wherein, According to the key message that obtains in the step 101, the corresponding preparatory releasing advertisements of preparatory placement position information of the web page contents in advertisement base in extraction and the said key message, visitor information, advertisement putting merchant information and advertisement in said current goal webpage.
Step 103: said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
Need to prove that the advertisement delivery method of the embodiment of the invention one is based on WEB and carries out ad distribution.
Can know by such scheme; In prior art, a kind of advertisement delivery method embodiment one provided by the invention is after the visitor clicks the current goal webpage; Grasp the click information of visitor to the current goal webpage; The key message that the said click information of foundation is obtained said current goal webpage extracts and the corresponding preparatory releasing advertisements of said key message in advertisement base, and said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage; Thereby realize the information of current goal webpage is grasped, and realize automatic issue, management, the propelling movement of the web advertisement according to extracting information.
Embodiment two
The invention provides a kind of advertisement delivery method embodiment two; Based on the embodiment of the invention one; Be depicted as the part method flow diagram of said method embodiment two with reference to figure 2; After obtaining the key message of said current goal webpage, in advertisement base, before extraction and the corresponding preparatory releasing advertisements of said key message, also comprise according to said click information:
Step 201: said key message is stored as target web key message cache object, formed the set of target web key message cache object.
Be depicted as when grasping the visitor with reference to figure 3 click information of new target web; The said click information of said foundation is obtained the method flow diagram of the key message of said current goal webpage, and the key message that the said click information of said foundation is obtained said current goal webpage comprises:
Step 301: in said target web key message cache object set, search and whether contain and the corresponding target web key message of said click information cache object;
If, get into step 302, otherwise, step 303 got into;
Step 302: in the corresponding target web key message of said click information that find and said cache object, obtain and the corresponding key message of said click information;
Step 303: the key message that obtains said current goal webpage according to said click information.
Can know by such scheme; In prior art; A kind of advertisement delivery method embodiment two provided by the invention is based on the embodiment of the invention one, after the visitor clicks the current goal webpage; Grasp the click information of visitor to the current goal webpage; The said click information of foundation is obtained the key message of said current goal webpage, earlier the key message of said current goal webpage is stored as target web key message cache object, forms the set of target web key message cache object; When grasping the click information of target web next time; At first in said target web key message cache object set, search and the corresponding target web key message of said click information cache object, thereby accelerate the speed that said key message obtains, accelerate said preparatory releasing advertisements on the whole and on said current goal webpage, issue automatically.
Embodiment three
The invention provides a kind of advertisement delivery method embodiment three, based on the embodiment of the invention two, wherein, with reference to the method flow diagram of the embodiment of the invention three steps 303 shown in Figure 4, said step 303 comprises:
Step 401: the source code that obtains said current goal webpage according to said click information;
Step 402: the key message that in said current goal webpage source code, obtains said current goal webpage.
Be depicted as the method flow diagram of said step 103 with reference to figure 5, said step 103 comprises:
Step 501: the web page code that said preparatory releasing advertisements is converted into said preparatory releasing advertisements;
Step 502: embed in the preset ad placement code of said current goal webpage source code through the web page code of web page interlinkage code, said preparatory releasing advertisements is presented on the preset ad placement on the said current goal webpage with said preparatory releasing advertisements.
Can know by such scheme; In prior art, a kind of advertisement delivery method embodiment three provided by the invention is based on the embodiment of the invention two; After the visitor clicks the current goal webpage; Grasp the click information of visitor, obtain said current goal webpage source code, obtain the key message of current goal webpage according to said current goal webpage source code according to said click information to the current goal webpage; In advertisement base, extract and the corresponding preparatory releasing advertisements of said key message; Convert said preparatory releasing advertisements the web page code of said preparatory releasing advertisements into, embed in the preset ad placement code of said current goal source code through the web page code of web page interlinkage code with said preparatory releasing advertisements, realize will be said and releasing advertisements be presented on the preset ad placement on the said current goal webpage; Realize that promptly automatic information to the current goal webpage grasps, and realize automatic issue, management, the propelling movement of the web advertisement according to extracting information.
Embodiment four
The invention provides a kind of advertisement delivery method embodiment four, based on the embodiment of the invention three, wherein, is the method flow diagram of the embodiment of the invention four steps 102 with reference to figure 6, and preparatory releasing advertisements matched rule is set in advance, and said step 102 comprises:
Step 601: in advertisement base, extract with said key message corresponding all be equipped with releasing advertisements, form and be equipped with the releasing advertisements tabulation.
Wherein, the advertisement in the advertisement base is screened, form releasing advertisements tabulation fully according to the information such as preparatory placement position information of the web page contents in the said key message, visitor information, advertisement putting merchant information and advertisement in said current goal webpage.
Step 602: according to said preparatory releasing advertisements matched rule matching degree is carried out in the said advertisement that is equipped with in the releasing advertisements tabulation and just sort, extract the high advertisement of said matching degree as preparatory releasing advertisements.
Wherein, be provided with in the said preparatory releasing advertisements matched rule and the relevant keyword of said current goal webpage, as advertisement being carried out a part of standard that matching degree just sorts.
Need the high advertisement of the said matching degree of explanation except that can be for comprising a preparatory releasing advertisements that two or more advertisements are as preparatory releasing advertisements.
Be depicted as the embodiment of the invention four with reference to figure 7 and realize that in practical application the method for the embodiment of the invention four also comprises to the method flow diagram of the monitoring of releasing advertisements click traffic:
Step 701: monitor said releasing advertisements by click traffic;
Step 702: judge that whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
Can know by such scheme; In prior art; A kind of advertisement delivery method embodiment four provided by the invention after the visitor clicks the current goal webpage, grasps the click information of visitor to the current goal webpage; Obtain the key message of said current goal webpage according to said click information; In advertisement base, extract and the corresponding preparatory releasing advertisements of said key message, said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage, and to the announced advertisement person of conducting interviews flow monitoring and statistics; Thereby realize information extracting, and realize automatic issue, management, propelling movement and the visit statistics of the web advertisement according to extracting information to the target web of web advertisement input.
Embodiment five
Be depicted as a kind of advertisement delivery method embodiment five provided by the invention with reference to figure 8, based on the embodiment of the invention four, after step 102 is carried out, the method flow diagram before step 103 is carried out, said method also comprises:
Step 801: judge whether said preparatory releasing advertisements extracts success;
If, execution in step 103, otherwise, step 802 got into;
Step 802: in advertisement base, extract public service ads, and with said public service ads on ad placement preset on the said current goal webpage.
Can know by such scheme; In prior art, a kind of advertisement delivery method embodiment five provided by the invention is after the visitor clicks the current goal webpage; Grasp the click information of visitor to the current goal webpage; The key message that the said click information of foundation is obtained said current goal webpage extracts and the corresponding preparatory releasing advertisements of said key message in advertisement base, and said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage; And when the preparatory releasing advertisements of extraction is failed; Public service ads is shown, avoid waste of network resources, and to the announced advertisement person of conducting interviews flow monitoring and statistics; Thereby realize information extracting, and realize automatic issue, management, propelling movement and the visit statistics of the web advertisement according to extracting information to the target web of web advertisement input.
Embodiment six
Be depicted as the structural representation of a kind of advertisement distributing system embodiment six provided by the invention with reference to figure 9, be used to realize the embodiment of the invention one, said system comprises information acquisition module 901, commercials extraction module 902 and advertisement pushing module 903, wherein:
Said information acquisition module 901 is used to grasp the click information of visitor to the current goal webpage, obtains the key message of said current goal webpage according to said click information.
Wherein, the acquisition module of information shown in 901 can the invoking web page program of creeping be accomplished the extracting to current goal webpage key message.
Said commercials extraction module 902 is used to receive the key message of the current goal webpage that said information acquisition module 901 sends, and in advertisement base, extracts and the corresponding preparatory releasing advertisements of said key message;
Said advertisement pushing module 903 is used to receive the preparatory releasing advertisements that said commercials extraction module 902 is sent, and said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
Can know by such scheme; In prior art, a kind of advertisement distributing system embodiment six provided by the invention is obtained the key message of target web by the information acquisition module; In advertisement base, extract preparatory releasing advertisements through commercials extraction module according to said key message; And by the advertisement pushing module preparatory releasing advertisements is presented on the target web, the information of the target web of promptly realizing the web advertisement is thrown in grasps, and realizes automatic issue, management, the propelling movement of the web advertisement according to extracting information.
Embodiment seven
Be depicted as the structural representation of a kind of advertisement distributing system embodiment seven provided by the invention with reference to Figure 10, be used to realize the embodiment of the invention five, based on the embodiment of the invention six, said system also comprises monitoring and statistics module 904;
Said monitoring and statistics module 904, be used to monitor said releasing advertisements by click traffic, judge whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
Wherein, said commercials extraction module 902 can comprise following process when extracting said preparatory releasing advertisements according to said key message:
According to the keyword of preparatory releasing advertisements matched rule and setting thereof, said key message is decomposed into many group attribute classifications, and matees with the advertisement in the advertisement base.The coupling step is the many groups attribute that comes out according to above-mentioned decomposition, in advertisement base, searches successively and compares:
The first step filters out the advertisement that satisfies condition on all many group attributes;
Second step; In the publisher storehouse, inquire location crowd's attribute of publisher according to the advertisement putting merchant information in the said key message; Thereby in advertisement base, search the advertisement that is consistent with its location crowd's attribute, qualified advertising record gets into next step coupling as the advertisement that is equipped with in the releasing advertisements tabulation;
In the 3rd step, in the publisher storehouse, inquire the medium property of publisher according to the advertisement putting merchant information in the said key message, thereby search the advertisement that is consistent with its positioning media setting in said being equipped with in the releasing advertisements tabulation;
The 4th step; In the publisher storehouse, inquire the coverage attribute of publisher according to the advertisement putting merchant information in the said key message; Perhaps according to the visitor information inquire address storehouse in the said key message, thereby search the advertisement that is consistent with its address setting in said being equipped with in the releasing advertisements tabulation;
The 5th step; In through the said releasing advertisements fully tabulation after the above-mentioned four step couplings; Calculate the frequency of occurrences of keyword in the content information of said key message that is provided with in the said preparatory releasing advertisements matched rule one by one; And all frequency computation part results are sorted, the advertisement that matching degree is high is the preparatory releasing advertisements that matches.
Wherein, order is indefinite between above-mentioned second step and the 4th step, can change arbitrarily.
Need to prove; Information acquisition module 901 is provided with ad-request respond services module in the said system; In order to store said target web key message cache object; And when said information acquisition module 901 grasps visitors to the click information of new target web; Thereby in said target web key message cache object set, search whether contain the key message that obtains said target web with the corresponding target web key message of said click information cache object earlier, accelerate the travelling speed of said system thus, improve the speed of ad distribution.
Can know by such scheme; In prior art; A kind of advertisement distributing system embodiment seven provided by the invention; Obtain the key message of target web by the information acquisition module, in advertisement base, extract preparatory releasing advertisements through commercials extraction module according to said key message, and preparatory releasing advertisements is presented on the target web by the advertisement pushing module; The information of the target web of promptly realizing the web advertisement is thrown in grasps, and realizes the automatic issue, management, propelling movement of the web advertisement and added up by click information according to extracting information.
More than a kind of advertisement delivery method provided by the present invention and system have been carried out detailed introduction; Used concrete example among this paper principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to the application's thought, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as the restriction to the application.

Claims (10)

1. an advertisement delivery method is characterized in that, comprising:
Grasp the click information of visitor, obtain the key message of said current goal webpage according to said click information the current goal webpage;
In advertisement base, extract and the corresponding preparatory releasing advertisements of said key message;
Said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
2. method according to claim 1 is characterized in that, after obtaining the key message of said current goal webpage according to said click information, in advertisement base, before extraction and the corresponding preparatory releasing advertisements of said key message, also comprises:
Said key message is stored as target web key message cache object, formed the set of target web key message cache object.
3. method according to claim 2 is characterized in that, when grasping the visitor to the click information of new target web, the key message that the said click information of said foundation is obtained said current goal webpage comprises:
In said target web key message cache object set, search and whether contain and the corresponding target web key message of said click information cache object; If; In the corresponding target web key message of said click information that find and said cache object, obtain and the corresponding key message of said click information, otherwise obtain the key message of said current goal webpage according to said click information.
4. according to claim 1 or 3 described methods, it is characterized in that the key message that the said click information of said foundation is obtained said current goal webpage comprises:
Obtain the source code of said current goal webpage according to said click information;
In said current goal webpage source code, obtain the key message of said current goal webpage.
5. method according to claim 1 is characterized in that, preparatory releasing advertisements matched rule is set in advance;
Said in advertisement base, the extraction with the corresponding preparatory releasing advertisements of said key message comprises:
In advertisement base, extract with said key message corresponding all be equipped with releasing advertisements, form and be equipped with the releasing advertisements tabulation;
According to said preparatory releasing advertisements matched rule matching degree is carried out in the said advertisement that is equipped with in the releasing advertisements tabulation and just sort, extract the high advertisement of said matching degree as preparatory releasing advertisements.
6. method according to claim 1 is characterized in that, said method also comprises:
Monitor said releasing advertisements by click traffic;
Judge that whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
7. method according to claim 4 is characterized in that, said said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage comprises:
Said preparatory releasing advertisements is converted into the web page code of said preparatory releasing advertisements;
Embed in the preset ad placement code of said current goal webpage source code through the web page code of web page interlinkage code, said preparatory releasing advertisements is presented on the preset ad placement on the said current goal webpage said preparatory releasing advertisements.
8. method according to claim 1 is characterized in that, said said preparatory releasing advertisements is issued also on ad placement preset on the said current goal webpage comprises:
Judge whether said preparatory releasing advertisements extracts success; If; Said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage; Otherwise, in advertisement base, extract public service ads, and with said public service ads on ad placement preset on the said current goal webpage.
9. an advertisement distributing system is characterized in that, said system comprises information acquisition module, commercials extraction module and advertisement pushing module, wherein:
Said information acquisition module is used to grasp the click information of visitor to the current goal webpage, obtains the key message of said current goal webpage according to said click information;
Said commercials extraction module is used for extracting and the corresponding preparatory releasing advertisements of said key message in advertisement base;
Said advertisement pushing module is used for said preparatory releasing advertisements is issued on ad placement preset on the said current goal webpage.
10. system according to claim 9 is characterized in that said system also comprises the monitoring and statistics module;
Said monitoring and statistics module, be used to monitor said releasing advertisements by click traffic, judge whether said monitoring information satisfies preset alarm rule, if, generate warning message, otherwise write down said releasing advertisements by click traffic.
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