CN110633391A - Information searching method and device - Google Patents
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- CN110633391A CN110633391A CN201810559183.9A CN201810559183A CN110633391A CN 110633391 A CN110633391 A CN 110633391A CN 201810559183 A CN201810559183 A CN 201810559183A CN 110633391 A CN110633391 A CN 110633391A
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Abstract
The embodiment of the invention provides an information searching method and device, wherein the method comprises the following steps: receiving a search request of a user; when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword; generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and displaying the resource search result. The embodiment of the invention effectively improves the efficiency of generating the resource search result, enhances the accuracy of the resource search result, increases the click rate of the user, reduces the frequent interaction between the user and the network, and reduces the occupation and waste of network resources.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to an information searching method and device.
Background
With the rapid development of the internet, the internet has become an important information distribution platform. Search engines have been developed to help users quickly and efficiently obtain information needed by users in an information ocean. In the prior art, a search engine can help people to acquire needed information by searching keywords. In order to improve the efficiency of information retrieval for users, search engines recommend some information for users. For example, among the search results presented by the search engine, there are some resource search results, such as advertisement search results, provided by resource providers. However, the content of the existing advertisement search results is provided entirely by a resource provider, such as an advertiser, and requires cumbersome operations by the advertiser to be able to generate the advertisement search results. Furthermore, the search results of advertisements manually generated by advertisers do not necessarily satisfy the user's search request. Due to the method provided by the prior art, on one hand, the advertisement search result cannot be generated efficiently and accurately, and the operation of a resource provider is increased. On the other hand, the advertisement search result is not the search result desired by the user, thus the time for the user to search the interesting information is increased invisibly, the interaction between the user and the network is increased, and the occupation and waste of network resources are caused to a certain extent.
Disclosure of Invention
The embodiment of the invention provides an information searching method and device, and aims to solve the technical problems of low efficiency, low conversion rate, resource occupation and waste in resource searching result generation in the prior art.
Therefore, the embodiment of the invention provides the following technical scheme:
in a first aspect, an embodiment of the present invention provides an information search method, including: receiving a search request of a user; when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword; generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and displaying the resource search result.
In a second aspect, an embodiment of the present invention provides an information search apparatus, including: a receiving unit for receiving a search request of a user; the determining unit is used for determining resource searching information provided by a resource provider having a binding relation with a preset searching keyword when the searching request is matched with the searching keyword; the generating unit is used for generating a resource searching result by using part or all of resource materials in a preset resource material library and the resource searching information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and the display unit is used for displaying the resource search result.
In a third aspect, an embodiment of the present invention provides an apparatus for information search, including a memory, and one or more programs, where the one or more programs are stored in the memory, and configured to be executed by the one or more processors includes instructions for: receiving a search request of a user; when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword; generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and displaying the resource search result.
In a fourth aspect, an embodiment of the present invention provides a machine-readable medium, on which instructions are stored, which when executed by one or more processors, cause an apparatus to perform the information search method as shown in the first aspect.
According to the information searching method and device provided by the embodiment of the invention, when the search request of the user is matched with the preset search keyword, the resource search information provided by the resource provider and having the binding relation with the search keyword can be determined, the resource search result is generated by using part or all of the resource materials in the preset resource material library and the resource search information, and the resource search result is displayed for the user. The embodiment of the invention can automatically generate the resource search result by utilizing the pre-acquired resource materials and the resource search information, thereby improving the efficiency of generating the resource search result. In addition, the resource material is matched with the search request of the user, so that the generated resource search result can better meet the requirement of the user, the click rate of the user is increased, frequent interaction between the user and the network is reduced, and occupation and waste of network resources are reduced.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of an information searching method according to an embodiment of the present invention;
FIG. 2 is a flowchart of an information searching method according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of an information search apparatus according to an embodiment of the present invention;
FIG. 4 is a block diagram illustrating an apparatus for information searching in accordance with an exemplary embodiment;
FIG. 5 is a block diagram illustrating a server according to an example embodiment.
Detailed Description
The embodiment of the invention provides an information searching method and device, which can effectively improve the efficiency of generating a resource searching result, enhance the accuracy of the resource searching result, increase the click rate of a user, reduce the frequent interaction between the user and a network and reduce the occupation and waste of network resources.
In order to make those skilled in the art better understand the technical solution of the present invention, the technical solution in the embodiment of the present invention will be clearly and completely described below with reference to the drawings in the embodiment of the present invention, and it is obvious that the described embodiment is only a part of the embodiment of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
An information search method according to an exemplary embodiment of the present invention will be described with reference to fig. 1 to 2.
Referring to fig. 1, a flowchart of an information searching method according to an embodiment of the present invention is shown. As shown in fig. 1, may include:
s101, receiving a search request of a user.
In a specific implementation, a user may input a search request, for example, information related to alopecia that the user wants to search, in a search term input area, for example, a search box, and click a search button to send the search request.
S102, when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword.
In specific implementation, after a search request of a user is received, judging whether the search request is matched with a preset search keyword or not; if so, determining resource search information provided by a resource provider having a binding relationship with the search keyword according to the binding relationship between the search keyword and the resource search information. The preset type of keywords may be search keywords having a binding relationship with the resource provider. Such as advertising search keywords. Wherein the resource provider may be an advertisement provider or a promotion information provider. The resource search information may be basic advertisement information or basic promotion information provided by an advertisement provider or a promotion information provider. For example, the resource search information may specifically include a search keyword, a title, and the like. That is, the advertisement provider may provide only advertisement search keywords and/or advertisement titles without providing a specific advertisement creative, and the search client generates a specific resource search result according to a preset resource material library and the resource search information.
And S103, generating a resource search result by using part or all of the resource materials in the preset resource material library and the resource search information.
When the method is specifically implemented, the resource materials can be obtained by performing extended search on the webpage content corresponding to the resource provider through the network, and a resource material library is established; the resource material comprises one or more of characters, pictures, videos and voices. Specifically, after the resource provider provides basic resource search information, the invention can search and grab the web page corresponding to the resource provider through the network to obtain information related to the resource search information in the landing page, including but not limited to pictures, characters, videos, audios, rich media resources and the like. For example, the resource search information provided by the resource provider may be, for example, a search keyword: the title of the cake is XX brand cake, and information such as cake pictures, cake brief introduction and the like can be obtained as resource materials through extended search of the website homepage of the resource provider to generate a resource material library. And each resource material in the resource material library has a corresponding relation with the search keyword. When the resource search result is generated, the basic resource search information provided by the resource provider and the resource material acquired from the network can be combined to generate the final resource search result, so that the information provided by the resource search result is richer and more in line with the user interest.
In a possible implementation manner, the generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information includes: determining a search intention of a user according to a search request of the user; determining resource materials matched with the search intention in the resource material library according to the search intention of the user; and integrating and generating a resource search result by using the resource material matched with the search intention and the resource search information. In specific implementation, the embodiment of the invention can determine the core search word of the user according to the search request of the user, and further determine the search intention of the user. In addition, the embodiment of the invention can dynamically display the matched resource search result according to the search intention of the user, and display the optimal resource search result in front of the user, thereby meeting the user requirements. For example, when the user searches for "a cake making method", the "making method" is emphasized, the embodiment of the present invention may generate an advertisement search result according to the search intention of the user, wherein, in addition to displaying the basic search resource information, the following information is further displayed:
cake software ordered on network by website
Cake booking for payment on purchase
Method for making cake "
The search intention of the user 'cake making method' is hit in the 'cake making method' process. If the user clicks the 'cake making method is complete' text, the user can jump to the related webpage link. In specific implementation, the resource material related to and matched with the search intention of the user can be searched and selected in the resource material library according to the search intention of the user, and the resource search result is generated by utilizing the resource material and the basic resource search information. Further, for example, when the search request of the user is "cake franchise", the search intention of the user is determined as "franchise" information, and therefore, when a resource material is determined, semantic matching is performed based on the intention keyword "franchise", and a resource material related to and matching the search intention is determined.
In one possible embodiment, the generating of the resource search result by using part or all of the resource materials in the preset resource material library and the resource search information includes determining a question-answer model matching the search request or the search keyword when the search request is a search request of a preset type or the search keyword is a search keyword of a preset type, determining the resource materials in the resource material library matching the question-answer model according to the question-answer model, and integrating and generating the resource search result by using the resource materials matching the answer model and the resource search information.
' how to treat alopecia by method?
? for treating alopecia "
' cost for treating alopecia?
That is to say, on the basis of the original advertisement putting information of the user, the information in the question answering model is further displayed, and the content of the advertisement putting information is enriched. In addition, if the user clicks 'what does what the hair loss happens', the user can jump to the corresponding page, and the user can jump to the corresponding page from the resource search result without searching related information from the homepage of the resource provider, so that the user operation is simplified, and the information obtaining efficiency of the user is improved.
In a possible implementation manner, the generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information includes: determining interest characteristics of the user according to historical search records of the user; determining resource materials matched with the interest characteristics of the user in the resource material library according to the interest characteristics of the user; and integrating and generating a resource search result by using the resource material matched with the interest characteristics of the user and the resource search information. For example, when selecting resource materials matching with the search request of the user from the resource material library, the resource materials may be selected by combining the interest characteristics of the user. For example, when the user inputs a search request as "shooting mechanism", if it is determined that the user searches for more children web pages according to the historical search data of the user, resource materials matching the interest characteristics of the user, such as children shooting pictures, may be selected from the resource material library. Similarly, if it is determined that the user searches for wedding webpages according to the historical search data of the user, wedding photo pictures can be selected from the resource material library. Therefore, the preference or interest points of the user can be determined according to the historical behavior data of the user, so that the picture which is associated with the search request and the interest characteristics of the user and better accords with the expectation of the user is displayed for the user, the probability that the resource search result associated with the picture is clicked is increased, the efficiency of obtaining the interested search result by the user is improved, and the interaction between the user and the network is reduced.
Of course, the above-mentioned manner of generating the resource search result may be applied alone, or may be applied by combining two of them. For example, the search intention of the user can be determined according to the search request of the user, and the interest characteristics of the user can be determined according to the historical search records of the user; and determining the resource materials matched with the search intention and/or the interest characteristics of the user in the resource material library according to the search intention of the user and/or the interest characteristics of the user. Of course, the above embodiments are merely exemplary, and any one or more of the above embodiments may be combined to generate the resource search result, which all fall within the scope of the present invention.
And S104, displaying the resource searching result.
In specific implementation, after the resource materials used for generating the resource search result are determined in the resource material library, the resource materials and the basic resource search information can be combined according to a certain resource display template. The resource display template is used for representing the arrangement mode of the resource search results. Specifically, the method further comprises: determining a resource display template; the resource display template is used for representing the arrangement mode of the resource search results; the displaying the resource search results comprises: and displaying the resource search result by utilizing the determined resource display template. Wherein, the resource display template can be determined in different implementation manners.
In some embodiments, the determining a resource presentation template comprises: determining a resource display template corresponding to the search keyword according to the corresponding relation between the search keyword and the resource display template; and/or obtaining the historical click record of the current user, and determining the resource display template with the highest click rate of the current user as the current resource display template. For example, when the search keyword has a one-to-one correspondence relationship with the resource display template, the resource display template corresponding to the search keyword may be determined according to the correspondence relationship between the search keyword and the resource display template. Suppose the search keyword is "cake", and the corresponding resource display template is a resource display template of characters and pictures. For another example, the search keyword is "baldness", and the corresponding resource display template is a question-and-answer style resource display template, which includes characters, pictures and character links in the form of question and answer. For another example, the current clicking habit of the user may be analyzed according to the historical clicking records of the user, and the resource display template with the highest clicking rate may be determined. The preferences of different users are different, and different resource display templates can be configured for different users so as to meet the user preferences and increase the click rate of resource search results.
In the embodiment of the invention, the resource search result can be automatically generated by utilizing the pre-acquired resource materials and the resource search information, so that the efficiency of generating the resource search result is improved. In addition, the resource material is matched with the search request of the user, so that the generated resource search result can better meet the requirement of the user, the click rate of the user is increased, frequent interaction between the user and the network is reduced, and occupation and waste of network resources are reduced.
In order to facilitate those skilled in the art to more clearly understand the embodiments of the present invention in a specific scenario, a specific example is described below. It should be noted that the specific example is only to make the present invention more clearly understood by those skilled in the art, but the embodiments of the present invention are not limited to the specific example.
S201, obtaining resource materials from the webpage content corresponding to the resource provider through network expansion search, and establishing a resource material library.
S202, receiving a search request of a user.
S203, judging whether the search request of the user is matched with a preset search keyword.
S204, when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword.
And S205, determining the search intention of the user according to the search request of the user.
In a specific implementation, a search intention corresponding to a search request of a user can be determined by using a pre-established search intention model.
And S206, determining the resource materials matched with the search intention in the resource material library according to the search intention of the user.
And selecting resource materials related to the search intention from the resource material library according to the search intention of the user.
And S207, generating a resource search result by using the resource material matched with the search intention and the resource search information.
And S208, determining a resource display template.
The resource display template corresponding to the search keyword can be determined according to the corresponding relation between the search keyword and the resource display template; and/or obtaining the historical click record of the current user, and determining the resource display template with the highest click rate of the current user as the current resource display template.
S209, displaying the resource search result by using the determined resource display template.
And filling the resource display template by using the selected resource materials and the basic resource search information, and displaying the resource search result.
In the embodiment of the invention, the resource materials matched with the search intention of the user can be selected from the pre-established resource material library according to the search intention of the user, and the resource materials are spliced and integrated with the basic resource information to generate the resource search result, so that the resource search result is more in line with the search intention of the user, the click rate of the user is increased, the frequent interaction between the user and the network is reduced, and the occupation and waste of network resources are reduced.
Referring to fig. 3, a schematic diagram of an information search apparatus according to an embodiment of the present invention is shown.
An information search apparatus 300, comprising:
a receiving unit 301, configured to receive a search request of a user. The specific implementation of the receiving unit 301 may be implemented with reference to step 101 in the embodiment shown in fig. 1.
A determining unit 302, configured to determine resource search information provided by a resource provider having a binding relationship with a preset search keyword when the search request matches the search keyword. The specific implementation of the determining unit 302 can be implemented with reference to step 102 in the embodiment shown in fig. 1.
A generating unit 303, configured to generate a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; and the resource materials in the resource material library are obtained by performing extended search on the webpage content corresponding to the resource provider. The specific implementation of the determining unit 303 can be implemented with reference to step 103 in the embodiment shown in fig. 1.
A display unit 304, configured to display the resource search result. The specific implementation of the display unit 304 can be implemented with reference to step 104 of the embodiment shown in fig. 1.
In some embodiments, the generating unit specifically includes:
and the search intention determining unit is used for determining the search intention of the user according to the search request of the user.
The first resource material determining unit is used for determining resource materials matched with the search intention in the resource material library according to the search intention of a user;
and the first integration unit is used for integrating and generating a resource search result by using the resource material matched with the search intention and the resource search information.
In some embodiments, the generating unit specifically includes:
and the interest characteristic determining unit is used for determining the interest characteristics of the user according to the historical search records of the user.
The second resource material determining unit is used for determining the resource materials matched with the interest characteristics of the user in the resource material library according to the interest characteristics of the user;
and the second integration unit is used for integrating and generating a resource search result by using the resource material matched with the interest characteristics of the user and the resource search information.
In some embodiments, the generating unit specifically includes:
the question-answer model determining unit is used for determining a question-answer model matched with the search request or the search keyword when the search request is the search request of a preset type or the search keyword is the search keyword of the preset type;
a third resource material determining unit, configured to determine, according to the question-answer model, a resource material in the resource material library that matches the question-answer model;
and the third integration unit is used for integrating and generating a resource search result by using the resource materials matched with the answer model and the resource search information.
In some embodiments, the apparatus further comprises:
the resource display template determining unit is used for determining a resource display template; the resource display template is used for representing the arrangement mode of the resource search results;
the display unit is specifically configured to display the resource search result by using the determined resource display template.
In some embodiments, the resource presentation template determining unit comprises:
the first determining subunit is used for determining the resource display template corresponding to the search keyword according to the corresponding relation between the search keyword and the resource display template; and/or the presence of a gas in the gas,
and the second determining subunit is used for acquiring the historical click record of the current user and determining the resource display template with the highest click rate of the current user as the current resource display template.
In some embodiments, the apparatus further comprises:
the establishing unit is used for performing extended search on the webpage content corresponding to the resource provider to obtain resource materials and establishing a resource material library; the resource material comprises one or more of characters, pictures, videos and voices.
The arrangement of each unit or module of the device of the present invention can be implemented by referring to the methods shown in fig. 1 to 2, which are not described herein again.
Referring to fig. 4, a block diagram for an information search apparatus is shown according to an exemplary embodiment. Referring to fig. 4, a block diagram for an information search apparatus is shown according to an exemplary embodiment. For example, the apparatus 400 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 4, the apparatus 400 may include one or more of the following components: processing components 402, memory 404, power components 406, multimedia components 408, audio components 410, input/output (I/O) interfaces 412, sensor components 414, and communication components 416.
The processing component 402 generally controls overall operation of the apparatus 400, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 402 may include one or more processors 420 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 402 can include one or more modules that facilitate interaction between the processing component 402 and other components. For example, the processing component 402 can include a multimedia module to facilitate interaction between the multimedia component 408 and the processing component 402.
The memory 404 is configured to store various types of data to support operations at the device 400. Examples of such data include instructions for any application or method operating on the device 400, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 404 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The multimedia component 408 includes a screen that provides an output interface between the device 400 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 408 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 400 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 410 is configured to output and/or input audio signals. For example, audio component 410 includes a Microphone (MIC) configured to receive external audio signals when apparatus 400 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 404 or transmitted via the communication component 416. In some embodiments, audio component 410 also includes a speaker for outputting audio signals.
The I/O interface 412 provides an interface between the processing component 402 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor component 414 includes one or more sensors for providing various aspects of status assessment for the apparatus 400. For example, the sensor component 414 can detect the open/closed state of the device 400, the relative positioning of components, such as a display and keypad of the apparatus 400, the sensor component 414 can also detect a change in the position of the apparatus 400 or a component of the apparatus 400, the presence or absence of user contact with the apparatus 400, orientation or acceleration/deceleration of the apparatus 400, and a change in the temperature of the apparatus 400. The sensor assembly 414 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 414 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 414 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 416 is configured to facilitate wired or wireless communication between the apparatus 400 and other devices. The apparatus 400 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 414 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 414 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 400 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
Specifically, the embodiment of the present invention provides an information search apparatus 400, which comprises a memory 404, and one or more programs, wherein the one or more programs are stored in the memory 404, and are configured to be executed by one or more processors 420, and the one or more programs include instructions for: receiving a search request of a user; when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword; generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and displaying the resource search result.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: determining a search intention of a user according to a search request of the user; determining resource materials matched with the search intention in the resource material library according to the search intention of the user; and integrating and generating a resource search result by using the resource material matched with the search intention and the resource search information.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: determining interest characteristics of the user according to historical search records of the user; determining resource materials matched with the interest characteristics of the user in the resource material library according to the interest characteristics of the user; and integrating and generating a resource search result by using the resource material matched with the interest characteristics of the user and the resource search information.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: when the search request is a search request of a preset type or the search keyword is a search keyword of a preset type, determining a question-answer model matched with the search request or the search keyword; determining resource materials matched with the question-answer model in the resource material library according to the question-answer model; and integrating and generating a resource search result by using the resource materials matched with the answer model and the resource search information.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: performing extended search on the webpage content corresponding to the resource provider to obtain resource materials, and establishing a resource material library; the resource material comprises one or more of characters, pictures, videos and voices.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: determining a resource display template; the resource display template is used for representing the arrangement mode of the resource search results; and displaying the resource search result by utilizing the determined resource display template.
Further, the processor 420 is specifically configured to execute the one or more programs including instructions for: determining a resource display template corresponding to the search keyword according to the corresponding relation between the search keyword and the resource display template; and/or obtaining the historical click record of the current user, and determining the resource display template with the highest click rate of the current user as the current resource display template.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 404 comprising instructions, executable by the processor 420 of the apparatus 400 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A machine-readable medium, which may be, for example, a non-transitory computer-readable storage medium, in which instructions, when executed by a processor of an apparatus (terminal or server), enable the apparatus to perform an information search method, the method comprising: receiving a search request of a user; when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword; generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers; and displaying the resource search result.
Fig. 5 is a schematic structural diagram of a server in an embodiment of the present invention. The server 500 may vary widely in configuration or performance and may include one or more Central Processing Units (CPUs) 522 (e.g., one or more processors) and memory 532, one or more storage media 530 (e.g., one or more mass storage devices) storing applications 542 or data 544. Memory 532 and storage media 530 may be, among other things, transient storage or persistent storage. The program stored on the storage medium 530 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, the central processor 522 may be configured to communicate with the storage medium 530, and execute a series of instruction operations in the storage medium 530 on the server 500.
The server 500 may also include one or more power supplies 526, one or more wired or wireless network interfaces 550, one or more input-output interfaces 558, one or more keyboards 556, and/or one or more operating systems 541, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This invention is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is only limited by the appended claims
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element. The invention may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus embodiment, since it is substantially similar to the method embodiment, it is relatively simple to describe, and reference may be made to some descriptions of the method embodiment for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort. The foregoing is directed to embodiments of the present invention, and it is understood that various modifications and improvements can be made by those skilled in the art without departing from the spirit of the invention.
Claims (10)
1. An information search method, comprising:
receiving a search request of a user;
when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword;
generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers;
and displaying the resource search result.
2. The method according to claim 1, wherein the generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information comprises:
determining a search intention of a user according to a search request of the user;
determining resource materials matched with the search intention in the resource material library according to the search intention of the user;
and integrating and generating a resource search result by using the resource material matched with the search intention and the resource search information.
3. The method according to claim 1, wherein the generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information comprises:
determining interest characteristics of the user according to historical search records of the user;
determining resource materials matched with the interest characteristics of the user in the resource material library according to the interest characteristics of the user;
and integrating the resource materials matched with the interest characteristics of the user and the resource search information to generate a resource search result.
4. The method according to claim 1, wherein the generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information comprises:
when the search request is a search request of a preset type or the search keyword is a search keyword of a preset type, determining a question-answer model matched with the search request or the search keyword;
determining resource materials matched with the question-answer model in the resource material library according to the question-answer model;
and integrating and generating a resource search result by using the resource materials matched with the answer model and the resource search information.
5. The method of claim 1, further comprising:
performing extended search on the webpage content corresponding to the resource provider to obtain resource materials, and establishing a resource material library; the resource material comprises one or more of characters, pictures, videos and voices.
6. The method according to any one of claims 1 to 5, further comprising:
determining a resource display template; the resource display template is used for representing the arrangement mode of the resource search results;
the displaying the resource search results comprises:
and displaying the resource search result by utilizing the determined resource display template.
7. The method of claim 6, wherein determining the resource exposure template comprises:
determining a resource display template corresponding to the search keyword according to the corresponding relation between the search keyword and the resource display template; and/or the presence of a gas in the gas,
and acquiring historical click records of the current user, and determining the resource display template with the highest click rate of the current user as the current resource display template.
8. An information search apparatus, comprising:
a receiving unit for receiving a search request of a user;
the determining unit is used for determining resource searching information provided by a resource provider having a binding relation with a preset searching keyword when the searching request is matched with the searching keyword;
the generating unit is used for generating a resource searching result by using part or all of resource materials in a preset resource material library and the resource searching information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers;
and the display unit is used for displaying the resource search result.
9. An apparatus for information searching, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs comprising instructions for:
receiving a search request of a user;
when the search request is matched with a preset search keyword, determining resource search information provided by a resource provider having a binding relationship with the search keyword;
generating a resource search result by using part or all of resource materials in a preset resource material library and the resource search information; the resource materials in the resource material library are obtained by performing extended search on the webpage contents corresponding to the resource providers;
and displaying the resource search result.
10. A machine-readable medium having stored thereon instructions, which when executed by one or more processors, cause an apparatus to perform an information search method as recited in one or more of claims 1-7.
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