CN103412891A - Acquisition method and device for graphic code operation information - Google Patents
Acquisition method and device for graphic code operation information Download PDFInfo
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- CN103412891A CN103412891A CN2013103110600A CN201310311060A CN103412891A CN 103412891 A CN103412891 A CN 103412891A CN 2013103110600 A CN2013103110600 A CN 2013103110600A CN 201310311060 A CN201310311060 A CN 201310311060A CN 103412891 A CN103412891 A CN 103412891A
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Abstract
The invention discloses an acquisition method and device for graphic code operation information. The method comprises the following steps: acquiring the attribute information of both push information and push information bearing media; creating graphic codes for attribute information of both the push information and the push information bearing media; stacking the created graphic codes on the push information, pushing the push information including the graphic codes based on the bearing media for user access; acquiring the user access information when the operation event of accessing the graphic code link information by the user based on the graphic code triggering is monitored. Compared with the prior art in which the system only can obtain the total access of the user, the system provided by the embodiment of the invention can obtain the area where the access user of the push information is located and the specific bearing media of the push information, and can further optimize the push information according to the specific access information of the user, so as to allow the system to be more intelligent and improve the man-machine interaction.
Description
Technical field
The present invention relates to information acquiring technology, relate in particular to a kind of acquisition method and device of graphic code operation information.
Background technology
The information pushing mode of current relatively main flow is Quick Response Code of stack on the information pushed normally, the user can take Quick Response Code by mobile terminals such as mobile phones, thereby be navigated to the page relevant to pushed information (as advertisement), in order to further understand the details of advertisement, thereby realize understanding or directly to buy corresponding product in depth to what push product.
Because above-mentioned pushed information usually can push and above-mentioned pushed information also can be devoted to different zones on different carrying medias, on Digital Television, internet, planographic product equivalent-load media, and the user visit capacity of pushed information on zones of different and different bearer media is one of important indicator of weighing the information pushing effect, it is also the follow-up important evidence that information pushing is optimized; But current information transmission system can't obtain above-mentioned information, thus also can't add up pushed information on each carrying media the particular user visit capacity and the user carry out source region.
Summary of the invention
Given this, be necessary to provide a kind of acquisition method and device of graphic code operation information, be intended to solve the problem that can't obtain the user access information of pushed information on zones of different and different bearer media.
The embodiment of the invention discloses a kind of acquisition method of graphic code operation information, comprise the following steps:
Obtain the characteristic information of pushed information, and obtain the characteristic information of the carrying media of pushed information;
For the characteristic information of described pushed information and the characteristic information establishment graphic code of carrying media;
Described graphic code is superimposed on described pushed information, based on described carrying media, pushes the pushed information that comprises described graphic code, for user's access;
While monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
Preferably, described while monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, also comprise after gathering this user's user access information:
Visit information to the user that gathers carries out statistical study, for optimizing described pushed information in information pushing side.
Preferably, described graphic code be superimposed on described pushed information and comprise: when described pushed information is text, by described graphic code image mixed character typeset to described text;
When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture;
When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
Preferably, this user of described collection comprises the visit information of described pushed information:
Obtain and record this user's IP address, and obtain this user's user access information.
Preferably, after the visit information of this user of described collection to described pushed information, also comprise:
The URL address of described pushed information link is redirected to the user, and further to the user, shows described pushed information, for user's access.
The embodiment of the present invention also discloses a kind of harvester of graphic code operation information, comprising:
The acquisition of information module, be used to obtaining the characteristic information of pushed information, and obtain the characteristic information of the carrying media of pushed information;
The information pushing module, be used to the characteristic information of described pushed information and the characteristic information of carrying media to create graphic code; Described graphic code is superimposed on described pushed information, based on described carrying media, pushes the pushed information that comprises described graphic code, for user's access;
Information acquisition module, when monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
Preferably, the harvester of described graphic code operation information also comprises:
The information analysis module, carry out statistical study for the visit information of the user to gathering, for optimizing described pushed information in information pushing side.
Preferably, described information pushing module also for:
When described pushed information is text, by described graphic code image mixed character typeset to described text;
When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture;
When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
Preferably, described information acquisition module also for:
Obtain and record this user's IP address, and obtain this user's user access information.
Preferably, described information pushing module also for:
The URL address of described pushed information link is redirected to the user, and further to the user, shows described pushed information, for user's access.
The embodiment of the present invention is by obtaining the characteristic information of pushed information, and the characteristic information of pushed information carrying media; For the characteristic information of described pushed information and the characteristic information establishment graphic code of carrying media; The graphic code of establishment is superimposed on pushed information, based on carrying media, pushes the pushed information that comprises described graphic code, for user's access; While monitoring the event of the accessing operation to described graphic code link information that the user triggers based on graphic code, gather this user's user access information; In prior art, system only can be obtained total visit capacity of user, the embodiment of the present invention has the beneficial effect of the concrete carrying media of the calling party location that can obtain in detail pushed information and the pushed information that the user accesses, further, can to pushed information, be optimized according to the user's who obtains concrete visit information, make system have more intellectuality, also improved man-machine interaction.
The accompanying drawing explanation
Fig. 1 is the acquisition method first embodiment schematic flow sheet of graphic code operation information of the present invention;
Fig. 2 is concrete application scenarios signal flow diagram in Fig. 1;
Fig. 3 is the acquisition method second embodiment schematic flow sheet of graphic code operation information of the present invention;
Fig. 4 is the harvester first embodiment high-level schematic functional block diagram of graphic code operation information of the present invention;
Fig. 5 is the harvester second embodiment high-level schematic functional block diagram of graphic code operation information of the present invention.
The realization of embodiment of the present invention purpose, functional characteristics and advantage, in connection with embodiment, are described further with reference to accompanying drawing.
Embodiment
Below in conjunction with Figure of description and specific embodiment, further illustrate technical scheme of the present invention.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
With reference to Fig. 1, Fig. 1 is the acquisition method first embodiment schematic flow sheet of graphic code operation information of the present invention; As shown in Figure 1, the acquisition method of graphic code operation information of the present invention comprises the following steps:
Step S01, obtain the characteristic information of pushed information, and obtain the characteristic information of the carrying media of pushed information;
The title of the newly-built information to be pushed content in information pushing side, information to be pushed, URL(Uniform Resource Locator, URL(uniform resource locator)) address etc.; Simultaneously, for pushed information, set up carrying media information; The characteristic information of this pushed information of system acquisition, and obtain simultaneously the characteristic information of the carrying media of this pushed information.The characteristic information of described pushed information comprises pushed information ID(identity code), the URL address of pushed information link etc.; The characteristic information of described pushed information carrying media comprises: media name, medium type, media ID etc.
The advertisement of take is example, the newly-built advertisement in advertisement pushing side, inputs advertised name, sets up advertisement URL, and system produces and obtain advertisement ID; Simultaneously, advertisement pushing side can newly-built input media, input medium title, medium type, and system produces and obtains the ID of these advertisement putting media.Can unique locking one ad content by advertisement ID, by media ID, can unique locking one media.
Step S02, be that the characteristic information of the characteristic information of described pushed information and carrying media creates graphic code;
Step S03, described graphic code is superimposed on described pushed information, based on described carrying media, pushes the pushed information that comprises described graphic code, for user's access;
System, according to the characteristic information of pushed information characteristic information and carrying media, creates graphic code; And the graphic code of described establishment is superimposed on above-mentioned pushed information, above-mentioned pushed information can push on carrying media, for user's access.Described graphic code comprises Quick Response Code, or other image code that obtain according to the characteristic information coding of the characteristic information of pushed information and pushed information carrying media.
Such as, described pushed information is advertisement, system is according to advertisement ID, advertisement URL address and carrying media ID, create Quick Response Code, and the Quick Response Code of establishment is superimposed in the advertisement that will push, and be based upon the carrying media of this advertisement creation, as planographic product, television advertising, Internet advertising etc., the advertisement that is superimposed with Quick Response Code is pushed, for user's access.
In a preferred embodiment, described graphic code be superimposed on described pushed information and comprise:
When described pushed information is text, by described graphic code image mixed character typeset to described text; When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture; When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
Step S04, while monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
The event of the accessing operation to described graphic code link information that the real-time supervisory user of system triggers based on above-mentioned graphic code; When monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
The user comprises based on the event of the accessing operation to described pushed information that described graphic code triggers:
The accessing operation event that the user takes pictures and triggers Quick Response Code by the camera of mobile terminal such as mobile phone, pad, or, the accessing operation event directly triggered by the control of clicking on touch control terminal etc.; Terminal difference because the user uses, therefore can have the accessing operation event of the triggering of multitude of different ways to described graphic code link information, and the present embodiment is not done restriction to the concrete trigger condition of pushed information accessing operation event.
When monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, this user's of system acquisition user access information.Because graphic code is to obtain after according to the characteristic information to the characteristic information of pushed information and pushed information carrying media, encoding, therefore as the user based on described graphic code triggering during to the accessing operation event of described graphic code link information, system can get by graphic code the characteristic information of this pushed information carrying media, thereby can determine the type of concrete carrying media of this pushed information and the ID of carrying media; Simultaneously, when the user triggers the accessing operation event to described graphic code link information, system can this pushed information of record access user's source IP addresses, the facility information of user's access, access time, the information such as access duration, and produce user's Visitor Logs, be also user access information, and this user access information be recorded in the database of system, call while for follow-up system, carrying out statistical study.
After treating this user's of system acquisition user access information, the URL address of pushed information link is redirected to the user, and further to the user, shows described pushed information, for user's access.
The specific implementation process of the acquisition method of graphic code operation information of the present invention is below described again with concrete application scenarios.
Please refer to Fig. 2, Fig. 2 is the concrete application scenarios signal flow diagram of acquisition method one of graphic code operation information of the present invention; As shown in Figure 2, advertising management and supervisory system will superpose the advertisement pushing of Quick Response Code to throwing in media, as TV station, billboard business, thereby can broadcast in the media advertisement, insert this advertisement as certain channel of TV station or some webpages on the internet; When the user uses mobile phone to take the Quick Response Code in advertisement, enter advertising management and supervisory system, after the visit information of advertising management and supervisory system collection recording user, be redirected to advertisement page, the user asks advertisement page, advertisement page response user request, return to advertisement page, pushes concrete ad content to the user.
In the present embodiment, Quick Response Code can be understood as a kind of advertisement tag, need to advance Quick Response Code to the information coding of following the tracks of advertisement, described Quick Response Code can specifically comprise these parameters: the media name of the URL of monitoring of the advertisement system, advertised name, input and the URL of advertisement; And finally be encoded into " http: // monitoring of the advertisement system url/adname=Guang Gaomingcheng & The Ming Chengmingcheng & that medianame=throws in; The url of adurl=advertisement ", Quick Response Code is added in advertisement.The user takes and reads Quick Response Code by mobile phone, and navigates to " http: // monitoring of the advertisement system url/adname=Guang Gaomingcheng & The Ming Chengmingcheng & that medianame=throws in; The url of adurl=advertisement ".The user enters the monitoring of the advertisement system after accessing this URL link, the advertisement Visitor Logs that monitoring of the advertisement system log (SYSLOG) user is current, and this advertisement Visitor Logs comprises: the media name of visitor's IP address, access time, advertised name, input.Because mobile phone is taken Quick Response Code, therefore in mobile phone browser, open and navigate to monitoring of the advertisement system URL, belong to the web access, advertisement monitoring system can inquire the IP address of user's access.Such as, by newspaper, internet and television advertising, throw in a public service ads A, a certain user profile that obtains accessing this public service ads A is as follows: Shenzhen user is by this public service ads of internet access A.
The embodiment of the present invention is by obtaining the characteristic information of pushed information, and the characteristic information of the carrying media of pushed information; For the characteristic information of described pushed information and the characteristic information establishment graphic code of carrying media; The graphic code of establishment is superimposed on pushed information, based on carrying media, pushes the pushed information that comprises described graphic code, for user's access; While monitoring the event of the accessing operation to described graphic code link information that the user triggers based on graphic code, gather this user's user access information; In prior art, system only can be obtained total visit capacity of user, and the embodiment of the present invention has the beneficial effect of the concrete carrying media of the calling party location that can obtain in detail pushed information and the pushed information that the user accesses.
Specific descriptions based on Fig. 1, the described embodiment of Fig. 2, please refer to Fig. 3, and Fig. 3 is the acquisition method second embodiment schematic flow sheet of graphic code operation information of the present invention; The difference of the present embodiment and the described embodiment of Fig. 1 is to have increased step S05; The present embodiment only is specifically described step S05, and other related steps of acquisition method of relevant graphic code operation information of the present invention please refer to the specific descriptions of related embodiment, do not repeat them here.
As shown in Figure 3, the acquisition method of graphic code operation information of the present invention, at step S04, while monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gathers this user's user access information, also comprises afterwards:
Step S05, the user's that gathers visit information is carried out to statistical study;
System is carried out statistical study to the user's of collection visit information, for optimizing described pushed information in information pushing side.
The advertisement of still take is example, and the advertistics analytic system resolves to country, province, city by the IP address of record; Such as pushing a public service ads 1, and this public service ads 1 that will push is thrown at a plurality of media; System is carried out statistical study to the user profile of this public service ads 1 of access of collection, thereby it is as shown in the table to obtain corresponding visit information:
Further, carry out statistical study by data corresponding to user profile to gathering, can compare this advertisement on which media at most people scanned Quick Response Code, people's access etc. at most in which area, thus can make the optimization of advertisement putting.
The present embodiment carries out statistical study to the user's of collection visit information, for optimizing described pushed information in information pushing side, have and can make system have more intellectuality according to the user's who obtains concrete visit information to the beneficial effect that pushed information is optimized, also improved man-machine interaction.
Please refer to Fig. 4, Fig. 4 is the harvester first embodiment high-level schematic functional block diagram of graphic code operation information of the present invention; As shown in Figure 4, the harvester of graphic code operation information of the present invention comprises: acquisition of information module 01, information pushing module 02 and information acquisition module 03.
Acquisition of information module 01, be used to obtaining the characteristic information of pushed information, and obtain the characteristic information of pushed information carrying media;
The newly-built information to be pushed in information pushing side, can comprise title, URL address of information to be pushed content, information to be pushed etc.; Simultaneously, for pushed information, set up carrying media information; Acquisition of information module 01 is obtained the characteristic information of this pushed information, and obtains simultaneously the characteristic information of the carrying media of this pushed information.The characteristic information of described pushed information comprises the URL address of pushed information ID, pushed information link etc.; The characteristic information of described pushed information carrying media comprises: media name, medium type, media ID etc.
The advertisement of take is example, the newly-built advertisement in advertisement pushing side, inputs advertised name, sets up advertisement URL, and acquisition of information module 01 produces and obtain advertisement ID; Simultaneously, advertisement pushing side can newly-built input media, input medium title, medium type, and acquisition of information module 01 produces and obtains the ID of these advertisement putting media.Acquisition of information module 01 can unique locking one ad content by advertisement ID, by media ID, and can unique locking one media.
The pushed information characteristic information obtained according to acquisition of information module 01 and the characteristic information of carrying media, information pushing module 02 creates graphic code, and the graphic code of described establishment is superimposed on above-mentioned pushed information, on carrying media, push, for user's access.Described graphic code comprises Quick Response Code, or other image code that obtain according to the characteristic information coding of the characteristic information of pushed information and pushed information carrying media.
Such as, information pushing module 02 is according to advertisement ID, advertisement URL address and carrying media ID, create Quick Response Code, and the Quick Response Code of establishment is superimposed in the advertisement that will push, and be based upon the carrying media of this advertisement creation, as planographic product, television advertising, Internet advertising etc., the advertisement that is superimposed with Quick Response Code is pushed, for user's access.
In a preferred embodiment, information pushing module 02 is described to be superimposed to graphic code on described pushed information and to comprise:
When described pushed information is text, by described graphic code image mixed character typeset to described text; When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture; When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
The event of the accessing operation to described graphic code link information that the real-time supervisory user of information acquisition module 03 triggers based on above-mentioned graphic code; When monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, information acquisition module 03 gathers this user's user access information.
The user comprises based on the event of the accessing operation to described pushed information that described graphic code triggers:
The accessing operation event that the user takes pictures and triggers Quick Response Code by the camera of mobile terminal such as mobile phone, pad, or, the accessing operation event directly triggered by the control of clicking on touch control terminal etc.; Terminal difference because the user uses, therefore can have the accessing operation event of the triggering of multitude of different ways to described graphic code link information, and the present embodiment is not done restriction to the concrete trigger condition of pushed information accessing operation event.
After treating this user's of system acquisition user access information, information acquisition module 03 is redirected to the user by the URL address of pushed information link, and further to the user, shows described pushed information, for user's access.
The course of work of the harvester of relevant graphic code operation information of the present invention in concrete application scenarios please refer to the specific descriptions of the described embodiment of Fig. 2, do not repeat them here.
The embodiment of the present invention is by obtaining the characteristic information of pushed information, and the characteristic information of the carrying media of pushed information; For the characteristic information of described pushed information and the characteristic information establishment graphic code of carrying media; The graphic code of establishment is superimposed on pushed information, based on carrying media, pushes the pushed information that comprises described graphic code, for user's access; While monitoring the event of the accessing operation to described graphic code link information that the user triggers based on graphic code, gather this user's user access information; In prior art, system only can be obtained total visit capacity of user, and the embodiment of the present invention has the beneficial effect of the concrete carrying media of the calling party location that can obtain in detail pushed information and the pushed information that the user accesses.
Please refer to Fig. 5, Fig. 5 is the harvester second embodiment high-level schematic functional block diagram of graphic code operation information of the present invention.The difference of the present embodiment and the described embodiment of Fig. 4 is to have increased information analysis module 04; The present embodiment only is specifically described information analysis module 04, and other related modules of harvester of relevant graphic code operation information of the present invention please refer to the specific descriptions of related embodiment, do not repeat them here.
The advertisement of still take is example, and information analysis module 04 resolves to country, province, city by the IP address of record; Such as pushing a public service ads 1, and this public service ads 1 that will push is thrown at a plurality of media; The user profile of this public service ads 1 of access of 04 pair of collection of information analysis module is carried out statistical study, thereby it is as shown in the table to obtain corresponding visit information:
Further, by the data that the user profile of 04 pair of collection of information analysis module is corresponding, carry out statistical study, can compare this advertisement on which media at most people scanned Quick Response Code, people's access etc. at most in which area, thus can make the optimization of advertisement putting.
The present embodiment carries out statistical study to the user's of collection visit information, for optimizing described pushed information in information pushing side, have and can make system have more intellectuality according to the user's who obtains concrete visit information to the beneficial effect that pushed information is optimized, also improved man-machine interaction.
It should be noted that, in this article, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby make the process, method, article or the device that comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or also be included as the intrinsic key element of this process, method, article or device.In the situation that not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the device that comprises this key element and also have other identical element.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
The foregoing is only the preferred embodiments of the present invention; not thereby limit its scope of the claims; every equivalent structure or equivalent flow process conversion that utilizes instructions of the present invention and accompanying drawing content to do; directly or indirectly be used in other relevant technical fields, all in like manner be included in scope of patent protection of the present invention.
Claims (10)
1. the acquisition method of a graphic code operation information, is characterized in that, comprises the following steps:
Obtain the characteristic information of pushed information, and obtain the characteristic information of the carrying media of pushed information;
For the characteristic information of described pushed information and the characteristic information establishment graphic code of carrying media;
Described graphic code is superimposed on described pushed information, based on described carrying media, pushes the pushed information that comprises described graphic code, for user's access;
While monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
2. the method for claim 1, is characterized in that, described while monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, also comprises after gathering this user's user access information:
Visit information to the user that gathers carries out statistical study, for optimizing described pushed information in information pushing side.
3. method as claimed in claim 1 or 2, is characterized in that, described graphic code is superimposed on described pushed information and comprises:
When described pushed information is text, by described graphic code image mixed character typeset to described text;
When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture;
When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
4. method as claimed in claim 1 or 2, is characterized in that, this user of described collection comprises the visit information of described pushed information:
Obtain and record this user's IP address, and obtain this user's user access information.
5. method as claimed in claim 4, is characterized in that, also comprises after the visit information of this user of described collection to described pushed information:
The URL address of described pushed information link is redirected to the user, and further to the user, shows described pushed information, for user's access.
6. the harvester of a graphic code operation information, is characterized in that, comprising:
The acquisition of information module, be used to obtaining the characteristic information of pushed information, and obtain the characteristic information of the carrying media of pushed information;
The information pushing module, be used to the characteristic information of described pushed information and the characteristic information of carrying media to create graphic code; Described graphic code is superimposed on described pushed information, based on described carrying media, pushes the pushed information that comprises described graphic code, for user's access;
Information acquisition module, when monitoring the event of the accessing operation to described graphic code link information that the user triggers based on described graphic code, gather this user's user access information.
7. device as claimed in claim 6, is characterized in that, also comprises:
The information analysis module, carry out statistical study for the visit information of the user to gathering, for optimizing described pushed information in information pushing side.
8. device as described as claim 6 or 7, is characterized in that, described information pushing module also for:
When described pushed information is text, by described graphic code image mixed character typeset to described text;
When described pushed information is picture, described graphic code is superimposed to the new picture of formation on described picture;
When described pushed information is video, described graphic code is superimposed on each two field picture of described video and forms new video.
9. device as described as claim 6 or 7, is characterized in that, described information acquisition module also for:
Obtain and record this user's IP address, and obtain this user's user access information.
10. device as described as claim 6 or 7, is characterized in that, described information pushing module also for:
The URL address of described pushed information link is redirected to the user, and further to the user, shows described pushed information, for user's access.
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