KR20140129551A - Method of providing post-gift-service for insurance subscriber - Google Patents

Abstract

The present invention relates to a method of providing a post-gift service for an insurance subscriber. Basically, the method according to the invention can comprise: a step (a) in which a salesperson terminal executes a gift list template application; a step (b) in which the salesperson terminal specifies customer information and generates a text message on a user interface of the application; a step (c) in which the salesperson terminal transmits the gift list template to a specified customer terminal; a step (d) in which the customer terminal receives the gift list template, executes an event for selecting at least one gift included in the gift list template, and feeds the executed result back to the salesperson terminal; and a step in which the salesperson terminal connects to a gift sales platform to execute a payment event.

Description

[0001] METHOD OF PROVIDING POST-GIFT-SERVICE FOR INSURANCE SUBSCRIBER [0002]

The present invention relates to a method of providing a service by executing software using hardware, and more particularly, to a method of providing a service by executing an application using a communication capable terminal.

As part of marketing, companies distribute promotional materials. In addition, promotional items are often used for customer management. Especially, in case of long-term intimate relationship with customers such as insurance products, various promotional products are being used as a post-service service.

Typically, the insurance company or sales office pays its own mass sales promotional items to the insurance planner and uses it to provide the insurance planners with the customers already in charge or the new insurance contract customers.

However, the conventional method of providing a promotional article as a post-service has the following problems.

First, because the distribution of promotional materials is entirely up to the insurance agent, there is no way to confirm whether the promotional materials are being delivered to customers properly and the operating expenses paid to insurance planners are appropriately utilized. For this reason, it is common that the conventional method does not manage or engage after the promotional article is paid to the insurance agent.

Secondly, the effect of promotional items was not much. Promotional products are not merely giving products to customers, but they are trying to get customers' hearts, According to the conventional method, rather than a product suitable for the insurance designer or the customer, a formal promotional article such as soap or tissue was provided. In purchasing promotional materials, the opinions of insurance planners and customers were not properly reflected.

Third, in the conventional method, there was no effective feedback on the response or satisfaction of the promotional article from the customer. This was because the promotional materials purchased at the insurance company or sales office were paid unilaterally through the insurance agent.

On the other hand, it has become known that a promotional activity is carried out using a separate external online site in order to improve the method slightly. It was a way to encourage customers to access a separate URL of an online site to encourage a series of shopping activities. However, these improvements were undesirable because they created a burden on customers to do cumbersome activities. Furthermore, the method of using a separate external online site is accompanied by a duplication of customer management and there is also a risk of leakage of customer information.

Conventional sales promotion services as a post-insurance service have not been specifically managed or attracted attention. As a result, insurance companies, sales offices or insurance planners were not aware of the trends of their favorite promotional items, and it was not possible to predict exactly which promotional items would be required to increase customer satisfaction. In other words, there was no promotional material strategy. As described above, a promotional article is not merely a thing to be given to a customer but an improved service method is required from the viewpoint of an action to obtain a customer's mind.

The inventor of the present invention has made a long effort to solve the above problems and propose a new approach. Through the present invention, the promotional article will be reexamined as a good sales tool.

It is an object of the present invention to provide a financial consultant (FC), as an after-sales service for an insured person who can be associated with a subscription, to provide a gift service to a customer while conveying a thank-you message to the customer, Is to substantially strengthen the after-sales service of the insurance company by providing a way to select the desired promotional article in a very simple way.

Another object of the present invention is to establish an environment in which insurance companies and FCs can acquire information that can strategically provide promotional services. The inventors of the present invention intend to provide a circulation structure that collects the responses or opinions of the entire insured person for the promotional material service and reflects it in the gift service to be provided later.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

According to another aspect of the present invention, there is provided a method of providing a post-gift service for an insured person,

(a) the salesperson terminal executing a gift list template application;

(b) the salesperson terminal specifying customer information and creating a text message in the user interface of the application;

(c) transmitting, to the specified customer terminal, a gift list template in which the salesperson terminal includes two or more gift item information selectively (when the salesperson terminal inputs a transmission command to the application, The gift list template including the gift list template is automatically generated and transmitted);

(d) executing the event that the customer terminal receives the gift list template and selects at least one gift item included in the gift list template, and feeding back the event to the salesperson terminal; And

(e) connecting the salesperson terminal to the gift sales platform to execute a payment event.

In the method of providing a post-gift service for an insured person according to a preferred embodiment of the present invention, the gift list of the gift list template is configured to include at least a part of the parent gift list received from the gift database It is possible.

Further, in the method of providing a post-gift service for an insured person according to a preferred embodiment of the present invention, the information of the customer terminal is preferably extracted from the insurance subscriber database.

The method may further include the step of (f) updating the gift history database established by the application provider server providing the application, have.

The method may further include the step of (g) determining, by the application provider server, the gift preference using the information stored in the gift history database, in accordance with a preferred embodiment of the present invention can do.

And (h) the application provider server applying the priority to the parent gift list using the determined gift preference.

In addition, according to a preferred embodiment of the present invention, there is provided a method of providing a post-gift service for an insured person,

(i) transmitted by a text messaging scheme, or (ii) transmitted by an email scheme.

Further, in the method of providing a post-gift service for an insured person according to a preferred embodiment of the present invention, the step (d) may further include any one of the following events:

(i) creation of reply text; or

(ii) modification of the shipping address

In the case where the gift list template is transmitted in an e-mail format, the application provider server transmits the gift list template to the customer terminal via e-mail A text message indicating that the message has been transmitted may be separately transmitted.

The present invention has the advantage of enhancing the customer satisfaction by providing a gift suitable for the customer and increasing the intimacy and trust between the customer and the insurance planner in the end.

The present invention has the advantage of providing a way for customers to select gifts very conveniently, and also to provide an interface that allows them to speak their opinions simply. The customer can directly select a gift item from his / her terminal through a message or e-mail received from the FC and feed back the selected gift item. Customers are free from the hassle of multiple transfers and payments on the device.

In addition, the present invention is advantageous in that gift information selected by customers is converted into a database and the gift preference according to the sex, age, etc. of the customer can be counted. This provides a better understanding of customer trends and the ability to effectively relate changes in trends and the provision of gifts.

Furthermore, there is an advantage that it can be effectively managed in providing gifts as a post-service after the insurance subscription. As described above, in the conventional method, there is no environment that can effectively manage post-service. However, according to the present invention, since the feedback with the customer enables clear and effective database management, the insurance company obtains the opportunity and profit to properly manage this post-service.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a diagram conceptually showing a system configuration example of the present invention.
2 is a diagram schematically illustrating a process for providing a custom gift service of the present invention.
FIG. 3 is a diagram illustrating in more detail the process illustrated in FIG. 2 in the relationship between a salesperson terminal and an application provider server.
FIG. 4 is a diagram illustrating the process illustrated in FIG. 2 in more detail in a relationship between a salesperson terminal and a customer terminal.
5 is an exemplary diagram illustrating an overall flow of a method of providing a gift service of the present invention.
6 is a diagram illustrating information included in a gift list template and a feedback message according to an exemplary embodiment of the present invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

Fig. 1 conceptually shows a system configuration example of the present invention. The basic system components of the present invention are the salesperson terminal 10, the customer terminal 20 communicating with the salesperson terminal, and the application provider server 30 communicating with the salesperson terminal 10. [ The application provider server 30 includes a customer database 31 for storing customer information, a gift database 32 for storing information on gift items, and a gift history database 33 for storing a history of gift items selected by the customer . Preferably, the customer database 31 is a subscriber database that subscribes to an insurance product.

In particular, the gift database 32 includes an upper-level gift list to be primarily delivered to the salesperson terminal, and in addition to the list addition and change (for example, priority of the gift items included in the list Change of ranking), and deletion may be performed periodically. Further, an additional database can be built on the application provider server side. For example, a log database related to various communications, a database relating to charging, and the like.

For reference, the sales employee terminal 10 may be any device having an environment capable of executing a web application through a browser or installed with software. For example, it may be a device such as a PC or a notebook, a smart phone, a smart tablet, etc., but it is understood by those skilled in the art that any device satisfying the above conditions can be utilized as a salesperson terminal in the present invention.

The communication between the salesperson terminal 10 and the customer terminal 20 and the communication between the salesperson terminal 10 and the application provider server 30 are performed through wireless communication such as 3G, LTE, Wifi, or wired communication such as the Internet Lt; / RTI > Those skilled in the art will appreciate that any communication connection method known in the art can be introduced if at least a text message can be exchanged through a mobile communication network and an e-mail can be exchanged through an Internet connection.

FIG. 2 conceptually illustrates the relationship among the respective components in providing the gift service of the present invention. First, the gift list template and the feedback information about the gift list template are exchanged between the salesperson terminal 10 and the customer terminal 20. [ At this time, the gift list template transmitted by the salesperson terminal 10 may include a gift list to be selected by the customer, and a text message indicating the appreciation of the customer. The gift list includes two or more goods information having a selectable user interface. In addition, the feedback information transmitted by the customer terminal 20 may include a reply message of the customer together with information on the gift selected by the customer.

For reference, according to an embodiment of the present invention, transmission of the gift list template may be transmitted in a text message format. Also, according to another embodiment of the present invention, it may be transmitted by an e-mail method.

On the other hand, when the gift list template is transmitted to the customer terminal by e-mail instead of the text message system via the mobile communication network or other platform, the sales representative terminal 10 transmits a text message informing the customer terminal 20 that the e- Can be separately transmitted. Information received via text messages is often verified in real time, while information received via email is often not verified.

The gift information (that is, the top gift list) and the feedback information received from the customer by the sales employee terminal 10 are exchanged between the salesperson terminal 10 and the application provider server 30. [ Such a relationship between the two components may be executed by an input action of each component, but the application provider server 30 may be provided and executed automatically by software installed in each terminal.

As will be described in detail below, according to an embodiment of the present invention, the parent gift list is a gift list presented by the application provider server 30 to the sales employee terminal 10, And may be a gift list transmitted from the terminal 10 to the customer terminal 20. [

For reference, the gift list of the gift list template according to an embodiment of the present invention may be configured to include at least a portion of the parent gift list received from the gift database 32 by the sales employee terminal 10. [ That is, the parent gift list can be delivered to the customer as it is, or only a part of the parent gift list can be delivered to the customer. According to this embodiment, the salesperson can arbitrarily select the gift according to the situation of the individual customer, thereby simplifying the selection of the customer and meeting the requirements of the customer more.

3 illustrates the process illustrated in FIG. 2 in more detail in terms of the relationship between the salesperson terminal 10 and the application provider server 30. FIG.

First, the salesperson terminal 10 notifies the application provider server 30 that the insurance contract has been concluded (such a notification will be made automatically by the computer system of the insurance company), and registers the customer information in the customer database do.

Once the customer information is registered, the application provider server 30 can provide the parent gift list from the gift database 32 to the sales employee terminal 10 based on customer information (e.g., gender, age, occupation, etc.) have. As described later, the parent gift list may be such that the preference of gift selection according to the gender, age, occupation, etc. of customers counted for all the customers is already reflected as a priority.

The salesperson terminal 10 provided with the parent gift list can select at least a part of the parent gift list and complete the gift list to be transmitted to the customer.

On the other hand, the salesperson terminal 10 transmits the gift information selected by the customer terminal to the application provider server 30 so that the application provider server 30 can update the gift history DB 33 (as described above) It can be implemented automatically by software). As described above, in addition to storing the gift information selected by the customer in the gift history DB 33, the preference for the gift may also be analyzed and stored based on the customer information. For example, 30 gift preferences can be analyzed, and more specifically, men's gift preferences in their 30s. In addition to age and gender, job information can also be analyzed. For example, you might want to analyze the gift preferences of men in their 30s who are engaged in the profession. The more specific the analysis is, the more effective it is to get closer to the interests of individual customers. It should be understood, however, that the present invention is not limited thereto, and that those skilled in the art can analyze the customer preference of gifts according to various subcategories.

Also, the analyzed information can be stored in the gift history DB 33 while changing the period of counting the preferences. For example, the information aggregated by day and the information aggregated by month can be stored together. At this time, the information gathered per day can grasp the gift information in which the customer's preference changes in a short period of time, while the information gathered in the month can grasp the gift information that the customer steadily prefers. Each piece of information can be considered at the same time, adjusting the weight at a later stage.

After the gift history DB 33 is updated, the updated information can be utilized to apply a priority according to gift preference to the gift DB. At this time, the priority order can be applied as an order in which the parent gift lists provided from the gift DB 32 are listed. The priority applied in this manner may be considered during the completion of the gift list to be provided to the salesperson terminal 10, and may ultimately affect the selection of the customer. On the other hand, the parent gift list may be classified into various categories according to the customer information, and the parent gift list may be provided to the sales employee terminal 10 based on the customer information registered in the customer DB 31. [ In addition, as described above, preferences compiled on a daily basis and preferences compiled on a monthly basis may be reflected simultaneously and priorities may be applied. For example, if you focus on changing trends in your rapidly changing customer, you can increase your focus on daily aggregated preferences.

FIG. 4 illustrates the process illustrated in FIG. 2 in more detail in the context of a relationship between a salesperson terminal and a customer terminal.

First, the sales employee terminal 10 creates a text message to be sent to the customer. The salesperson can express the qualities by sending a message to the customer along with the gift.

When the sales employee terminal 10 finishes composing a message, it transmits the gift list template including the message to the customer terminal 20. [ Preferably, the gift list template may be sent to the customer terminal 20 via a text message or e-mail.

Thus, the customer terminal 20 can select a desired gift from the received gift list template and feed back the selected gift to the sales employee terminal 10. At this time, the feedback information may include a reply message written by the customer terminal 20. [ Although not shown, information about the destination can be sent and received.

Thus, in the system and method of the present invention, the insurance salesperson and the customer can obtain new opportunities to communicate with each other through gifts even after subscribing to the insurance product, and the insurance company can provide a new user experience to the customer .

FIG. 5 shows the overall flow of the gift service method after the insurance subscription according to the present invention. First, an insurance subscription event occurs.

The salesperson terminal 10 may then execute the gift list template application to provide an insurance subscription gift service in accordance with an embodiment of the present invention. At this time, the gift list template application has a function of creating a gift list template using input data and stored data, a function of accessing a database, a function of transmitting a gift list template using a communication network, a function of receiving a feedback from a customer terminal And so on.

To this end, the application may include a space in which a salesperson terminal 10 can input a text message, a button or an icon for issuing a transmission command, a parent gift list So that the selected portion becomes a gift list to be provided to the customer. In addition, the application displays whether or not the customer is feedbacked and information about the feedback, and transmits the order payment information for the gift selected by the customer to the gift sales platform of the gift at the same time, and transmits the information to the gift history DB 33 Or < / RTI > Meanwhile, it is to be understood that the above-described application configuration is merely an example and that those skilled in the art can implement the present invention in any manner as long as they can implement the same or equivalent functions as described below.

In one embodiment of the present invention, the application may be application software installed directly on the salesperson terminal. In another embodiment of the present invention, the web application may be a web application installed on the server side and executed by a salesperson terminal connected to the server via a web browser. The web application can be implemented in a web programming language known in the art, such as JavaScript, Cascading style sheets (CSS), html language, etc., and can be stored in an application server connected to the salesperson terminal. Also, it can be designed to require user authentication in order to prevent leakage of customer information at the time of application initial execution. It will be appreciated by those skilled in the art that user authentication may be performed from user information stored in the application software itself or registered with the application server, and may be performed in any manner known in the art without limitation.

When the sales employee terminal 10 executes the gift list template application, the application receives the gift list from the gift DB 32 (S100). As described above, according to one embodiment of the present invention, the gift list of the gift list template may be configured to include at least a part of the parent gift list received from the gift DB 32 by the sales employee terminal. Also, according to one embodiment of the present invention, the gift list may be configured to include only a portion of the sales employee terminal 10 selected in the user interface of the application (S110).

On the other hand, the salesperson terminal 10 creates a text message on the user interface of the application using the input means (S120). The input means may be a hardware keyboard of the salesperson terminal 10, a keyboard keyboard displayed on the touch pad, or an electronic pen. The text message may be a text input directly, but may be selected from a text template displayed on the salesperson terminal 10, and the template may be designed in various ways. Therefore, in the present specification, "creating a text message" means not only a method of directly inputting text using a keyboard, a method of combining an image in which a text is input into a template, It should be understood as a concept that includes a method of constructing in a template.

After the salesperson terminal 10 creates a text message, the salesperson terminal 10 transmits the gift list template to the customer terminal 20 (S130). At this time, when the salesperson terminal 10 inputs a transmission command to the application, the gift list template including the text message is automatically generated and transmitted. It should be noted that the gift list template naturally includes the aforementioned gift list.

The customer terminal 20 receives the gift list template (S140) and executes an event for selecting at least one gift. Then, this event is fed back to the salesperson terminal 10 via the communication network (S150). As described above, the feedback information may include a reply message created by the client terminal 20. [

If it is detected that the feedback of the customer terminal 20 is received on the application (S160), the sales employee terminal 10 transmits the order payment information for the at least one gift selected by the customer terminal to the gift To the sales platform (payment event, S170). Preferably, the salesperson terminal 10 can connect to the gift sales platform to make a payment. Another variant may be that the payment is processed automatically by the program at the time of the feedback.

According to an embodiment of the present invention, the gift sales platform may be the same as the platform of the application provider server. In this case, the sales employee terminal 10 transmits the order payment information using the payment means dedicated to the application platform And at the same time, the order payment information can be automatically transferred from the application platform to the gift history DB.

According to another embodiment of the present invention, the gift sales platform may be independent of the application platform. In this case, the sales employee terminal 10 transmits the order payment information to the gift sales platform and the DB of the application platform The gift history DB 33 of the server). When the order payment information is transmitted to the gift sales platform, the process of delivering the gift to the customer may proceed.

As described above, according to an embodiment of the present invention, the application provider server 30 for the application receives the order payment information from the sales employee terminal 10 and updates the gift history DB 33 (S180) . At this time, according to an embodiment of the present invention, the application provider server 30 can determine the gift preference from the information stored in the gift history DB.

Thereafter, in accordance with an embodiment of the present invention, the application provider server 30 applies a priority to the parent gift list stored in the gift DB 32 using the determined gift preference (S190).

FIG. 6 shows the information 200 included in the gift list template 100 and the feedback message according to an embodiment of the present invention.

As shown in FIG. 6, the user interface of the gift list template includes a reception customer information area 110, a text message area 120, and a gift list area 130.

First, the reception customer information area 110 may include a mobile phone number or an e-mail address, and each information is a destination when a template is sent by a text message or e-mail. The reception customer information may be received from the customer DB 31 of the application provider server or entered by the sales employee terminal 10 through the user interface of the application.

The text message area 120 includes a text message created by the salesperson terminal 10 as described above.

The gift list area 130 includes a gift list. As described above, the gift list may include the parent gift list as it is, or may include a portion selected by the sales employee terminal 10.

Meanwhile, according to an embodiment of the present invention, the user interface for the gift list in the gift list template is a selection input interface. When the customer terminal 20 selects a gift in the gift list, the selected gift information is automatically ≪ / RTI > As an interface for allowing the customer terminal 20 to select from a gift list by a simple operation, it is possible to induce the participation of the service through an easy interface to facilitate the convenience of the customer.

On the other hand, the feedback information to be transmitted by the customer may include customer information 210, gift information 220 selected by the customer, shipping destination information 230, and reply message 240 created by the customer. As described above, the gift information 220 selected by the customer can be automatically selected from the gift list of the gift list template. The shipping destination information 230 is for describing the address to which the customer will receive gifts in the future and can be referred to when the sales employee terminal 10 receiving the feedback transmits the order payment information to the gift information selected by the customer terminal 20 have. On the other hand, the shipping destination information can be configured to be stored in the customer DB 230 as a default and to be modified by the customer terminal 20 as needed. The reply message 240 may be configured to include the message created by the customer terminal 20 using the input means.

The method of providing an insurance subscription gift service according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, , A flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In connection with the representation of the figures of the present invention, each block may represent a module, segment or part of a code comprising one or more executable instructions for executing the specified logical function (s). It should also be noted that in some alternative implementations, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may in fact be performed substantially concurrently, or the blocks may be performed in reverse order. The drawings are exaggerated for convenience of description.

In the above-described method of the present invention, in some embodiments, a description of a technique for transmitting a gift list template to a client terminal by way of a text message via a communication network, or in another embodiment, an e-mail has been described. However, the method of transmitting to the customer terminal 20 can be variously modified. For example, if the salesperson terminal 10 and the customer terminal 20 have an environment capable of executing a messenger application, they can be transmitted through the environment.

Also, according to an embodiment of the present invention, the gift list template may be configured to be included in a link format for invoking the gift list template, rather than being directly included in the contents of the text message or the e-mail. At this time, the method of calling the gift list template may be based on the mobile version using the self data communication of the mobile communication network according to the type of the customer terminal 20, or may be the web version using the Internet hyperlink connection. As described above, when the gift list template is included in the link format, there is an advantage that the customer can process the feedback information in accordance with the format defined in the platform on the platform that the customer terminal 20 accesses via the link. For example, when the customer terminal 20 accesses a site on which the gift list template is displayed through the Internet hyperlink illustrated above, a gift can be selected within the site and a customer response message can be created. At this time, the customer feedback information inputted for each item can be converted into a database as it is. However, it will be disadvantageous that the user terminal 20 can not directly process the user screen.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the scope of protection of the present invention can not be limited by obvious alterations or permutations of the present invention.

Claims (9)

A method of providing a post-gift service for an insured person:
(a) the salesperson terminal executing a gift list template application;
(b) the salesperson terminal specifying customer information and creating a text message in the user interface of the application;
(c) transmitting, to the specified customer terminal, a gift list template in which the salesperson terminal includes two or more gift item information selectively (when the salesperson terminal inputs a transmission command to the application, The gift list template including the gift list template is automatically generated and transmitted);
(d) executing the event that the customer terminal receives the gift list template and selects at least one gift item included in the gift list template, and feeding back the event to the salesperson terminal; And
(e) connecting the salesperson terminal to the gift sales platform to execute a payment event. The method according to claim 1,
Wherein the gift list template list is configured to include at least a portion of the parent gift list received from the gift database by the salesperson terminal. The method according to claim 1,
Wherein the information of the customer terminal is extracted from an insurance subscriber database. The method according to claim 1,
(f) updating the gift history database established by the application provider server providing the application. 5. The method of claim 4,
(g) the application provider server determining gift preferences using information stored in the gift history database. 6. The method of claim 5,
(h) the application provider server applying priorities to the parent gift list using the determined gift preferences. The method according to claim 1,
The gift list template includes:
(i) transmitted by a text message method, or (ii) transmitted by an email method. 8. The method of claim 7,
Wherein the step (d) further comprises any one of the following events:
(i) creation of reply text; or
(ii) modification of the shipping address 8. The method of claim 7,
When the gift list template is transmitted in an e-mail format, the application provider server separately transmits a text message indicating that the gift list template is transmitted via e-mail to the customer terminal.

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