CN101909163A - Advertising program arranging system - Google Patents
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- CN101909163A CN101909163A CN2009102443060A CN200910244306A CN101909163A CN 101909163 A CN101909163 A CN 101909163A CN 2009102443060 A CN2009102443060 A CN 2009102443060A CN 200910244306 A CN200910244306 A CN 200910244306A CN 101909163 A CN101909163 A CN 101909163A
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Abstract
The invention provides an advertising program arranging system which comprises a weekly playing bill arranging assembly, a deriving assembly, a judging assembly, an editing assembly, a checking rule base and a checking assembly, wherein the weekly playing bill arranging assembly is used for arranging a weekly playing bill based on a data source, and the weekly playing bill comprises advertising period contents; the deriving assembly is used for deriving a daily playing bill according to the weekly playing bill, wherein the daily playing bill is a playbill to be actually played every day and inherits the attribute of the weekly playing bill, and a program period number attribute is added on the basis of the weekly playing bill; the judging assembly is used for judging whether the inherited daily playing bill needs to be modified or not according to playing requirements, and if so, an editing step is executed; the editing assembly is used for editing the inherited daily playing bill; the checking rule base comprises a self-defined checking rule; and the checking assembly is used for checking an advertising playbill according to the checking rule, and the advertising playbill comprises the weekly playing bill and the daily playing bill. The invention is used for solving the problems of low advertising program arranging efficiency and lower arranging accuracy at present.
Description
Technical field
The present invention relates to the Promgramming technical field, particularly relate to a kind of advertising program arranging system.
Background technology
Television advertising is a kind of advertisement form of propagating on TV media, and its broadcast items amount at TV media is very big, is example with mobile new media, every day advertising programme broadcast greatly about 7-8 hour.In addition, along with increasing of channel, column, provincial TV station also can constantly increase in the broadcast advertising programme amount of each channel; Advertising department's business of broadcasting with 4-5 channel ads of support is an example, and the advertising programme of every day is roughly about 20 hours.Therefore, advertisement compiles that to broadcast be extra earning business main in the TV station.
In practice, advertising program arranging system can be used as the back-end system of advertising contract management system, also can integrate with the advertising contract management system.Its work mainly be advertisement reach the standard grade broadcast before, formulating programme is carried out layout, thereby provides the program Series Sheet for broadcast system or advertisement Series Code system.
Existing advertising program arranging system generally generates week broadcast sheet, in advance then according to the broadcast situation when work, the day broadcast sheet in layout one week one by one on the basis of week broadcast sheet, for example, toward the new program of this week broadcast sheet the inside interpolation, perhaps, replace program on the original week broadcast sheet etc.This method of combination is many for section, the program classification is many, the advertising programme of length during the wall scroll advertisement, wastes time and energy, even adopt computer and software auxiliary, also can cause staff's heavy burden.
Secondly, owing to popularizing of TV station's business networkization, when the layout formulating programme, original total programme may be obtained by other network or the external world, as: at first obtain total programme, then on total programme basis, at the layout of the ad break section of carrying out program map from general editting office; So, along with the variation of extraneous programme, the layout of formulating programme also will be adjusted.
Moreover, behind the intact programme of layout, also need the editorial staff one by one each program wherein to be carried out verification, very loaded down with trivial details; In addition, owing to manual operation makes mistakes easily, thereby, thisly rely on artificial error correction rate very low fully, in case and mistake appears in programme, will cause the broadcast accident, in this case, TV station can be directly and advertiser's generation contract dispute, and the prestige and the economy of TV station is brought about great losses.
Therefore, the operating efficiency of existing advertising program arranging system is low, and the layout accuracy rate is not high.
Summary of the invention
Technical problem to be solved by this invention provides a kind of advertising program arranging system, in order to solving present advertising program arranging inefficiency, and the not high problem of layout accuracy rate.
In order to address the above problem, the invention discloses a kind of advertising program arranging system, comprising:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component is used for judging whether day broadcast sheet after needs are revised described succession according to the broadcast demand, if then carry out editor step;
Editing component is edited the day broadcast sheet after the described succession;
The verification rule base comprises self-defining verification rule in this verification rule base;
The verification assembly, it utilizes described verification rule that formulating programme is carried out verification, and described formulating programme comprises week broadcast sheet and day broadcast sheet.
Preferably, described verification rule comprises soft rule and hard rule;
Described verification assembly comprises:
Hard verification module is used for judging whether the current ad entry of formulating programme meets described hard rule, if then trigger the soft check module, otherwise verification is not passed through;
The soft check module is used for judging whether the current ad entry of formulating programme meets described soft rule, if then verification is passed through, otherwise verification is passed through, and ejects information to the user.
Preferably, described verification rule has corresponding grade;
Described verification assembly comprises:
Presetting module is used for the default first verification standard, the second verification standard;
The first verification module is used for judging whether this grade meets the first verification standard, if then trigger the second verification module, otherwise verification is not passed through when the current ad entry that detects formulating programme does not meet the verification rule of certain grade;
The second verification module is used to judge whether this grade meets the second verification standard, if then verification is passed through, otherwise verification is passed through, and ejects information to the user.
Preferably, described verification rule comprises operator and operand;
Described verification assembly comprises:
Acquisition module is used for obtaining and the corresponding actual operation number of described verification rule from current ad entry;
Meet judge module, be used for judging according to described actual operation number whether current ad entry meets the verification rule.
Preferably, described system also comprises:
Week broadcast sheet is revised assembly, is used for the variation according to data source, and week broadcast sheet is made amendment.
Preferably, described system also comprises:
Detection components is used to judge whether carried out edit operation at described day broadcast sheet, if then described inheritance lost efficacy; Otherwise described inheritance is effective, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet.
Preferably, the attribute of described week broadcast sheet comprises dereferenced attribute and relating attribute;
Described detection components comprises first judge module, second judge module and inheritance control module, and wherein, described inheritance control module comprises keeps effective unit, whole disabling unit and partial invalidity unit; Wherein,
Described first judge module is used to judge whether carried out edit operation at described day broadcast sheet, if, then trigger second judge module, otherwise, trigger and keep effective unit;
Second judge module, be used to judge described edit operation at attribute, if relating attribute then triggers whole disabling units; If dereferenced attribute, then triggering part disabling unit;
Keep effective unit, it is effective to be used to keep whole inheritance, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit is used to make whole inheritance to lose efficacy, and the modification of described week broadcast sheet is to not influence of day broadcast sheet;
The partial failure unit is used to make the inheritance of described dereferenced attribute correspondence to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is to not influence of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
Preferably, also comprise the program entries content in the described week broadcast sheet;
Described system also comprises:
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet.
Preferably, described system also comprises:
Program day broadcast sheet layout assembly is used for carrying out according to described day broadcast sheet the layout of program day broadcast sheet, comprises in this program day broadcast sheet that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information.
Preferably, described data source comprises library of programmes template, general editting office, historical record and strange land encrypt file.
Compared with prior art, the present invention has the following advantages:
The present invention is divided into two parts with the design of advertisement editing system, be layout part and check part, wherein, carry out the design of described layout part based on inheritance, particularly, will be based on the week broadcast sheet of data source layout as parent, one or more day broadcast sheets in one week are as subclass, because subclass can be when inheriting the parent attribute, automatically increase individual attribute, and allow subclass is made amendment, like this, can add individual attributes such as program issue for described day broadcast sheet automatically, and according to the broadcast demand to the adjustment of making amendment of the day broadcast sheet after inheriting; Therefore, with respect to prior art, layout day broadcast sheet one by one, and when externally data source changes, need adjust the program in a plurality of day broadcast sheets according to changing, the present invention associates week broadcast sheet and day broadcast sheet with inheritance, like this, can derive the day broadcast sheet of all Nei Duori simultaneously, and, only need to revise week broadcast sheet, can adapt to the variation of external data source, thereby can significantly reduce Promgramming personnel's the duplication of labour, improve layout efficient;
For the design of check part, the present invention utilizes the automatically rule verification to replace artificial error correction, particularly, at first, can flexible design, can self-defining verification rule base, then, the verification rule of using in the described verification rule base is carried out automatic verification to formulating programme; Because described verification rule is user-defined, it meets the advertising sector standard, and verification work of the present invention can be carried out automatically according to described verification rule, therefore, rely on artificial error correction fully with respect to prior art, the present invention can improve the efficient and the accuracy rate of Promgramming;
In addition, can be regularly to described verification rule base increase, attended operations such as deletion, modification, thereby verification rule base of the present invention has very big flexibility, and can satisfy the demand that advertiser constantly changes.
Description of drawings
Fig. 1 is the structure chart of a kind of advertising program arranging system embodiment 1 of the present invention;
Fig. 2 is the method for combination schematic diagram of a kind of formulating programme of the present invention;
Fig. 3 is the structure chart of a kind of week broadcast sheet masterplate of the present invention file;
Fig. 4 is the structure chart of a kind of advertising program arranging system embodiment 2 of the present invention;
Fig. 5 is the structure chart of a kind of advertising program arranging system embodiment 3 of the present invention;
Fig. 6 is the structure chart of a kind of advertising program arranging system embodiment 4 of the present invention;
Fig. 7 is the structure chart of a kind of advertising program arranging system embodiment 5 of the present invention;
Fig. 8 is the schematic diagram of a kind of Promgramming of the present invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, the present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
With reference to Fig. 1, show the structure chart of a kind of advertising program arranging system embodiment 1 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 101 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly 102, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 104 is edited the day broadcast sheet after the described succession;
The embodiment of the invention is in when design, and the function of advertising program arranging system is divided into two parts, i.e. layout and verification.
Wherein, one of core idea of layout function is that the characteristics that repeat to broadcast are arranged at advertising programme, carry out the layout of formulating programme based on inheritance, particularly, serve as theme with week broadcast sheet, day broadcast sheet is inherited from week broadcast sheet and is obtained, wherein, can when inheriting general-purpose attribute, increase individual attribute automatically, as the program issue etc., and, allow the day broadcast sheet after inheriting is further revised adjustment; Be used for improving the operating efficiency of layout, thereby alleviate staff's burden.
Therefore, patentee of the present invention is provided with week broadcast sheet layout assembly 101, derives from assembly 102, determination component 103 and editing component 104 in advertising program arranging system, below respectively described four assemblies is described.
Week broadcast sheet layout assembly 101,
With reference to the layout work schematic diagram of advertising program arranging system of the present invention shown in Figure 2, in practice, week broadcast sheet can obtain from a plurality of extraneous data sources, as: library of programmes masterplate, general editting office, historical record, strange land encrypt file etc.
For example, can receive the programme file of general editting office by program production management system, and the accurate time started and the true length of definite its program category, signal source and program broadcast, type, secondary mark are intercutted in selection, mark changes sequence of operations such as band situation, after it is improved and revise, generate week broadcast sheet.
In specific implementation, can be based on structured language XML (extend markup language, ExtensibleMarkup Language), design masterplate file is described described week broadcast sheet.With reference to the structure chart of a kind of masterplate file shown in Figure 3, in a kind of example of the present invention, the attribute of described week broadcast sheet can comprise data type, program source, solid data, program length, send the approach of broadcasting etc.
Except (the dynamic image expert group of the MPG among the figure, Moving Pictures Experts Group), MXF (MXF, Material eXchange Format) outside, described data type can also adopt AVI (Audio Video Interleaved form, Audio Video Interleaved), MOV file formats such as (Movie digitalvideo technology), the present invention is not limited this.
In the inheritance of the embodiment of the invention, week broadcast sheet is as parent, and day broadcast sheet is as subclass, and wherein, day broadcast sheet can be with the parent attribute inherited as general-purpose attribute the time, increases individual attribute-program issue.
Because week broadcast sheet is weekly a program plan to be broadcasted total singly, can have the broadcast demand that the day broadcast sheet after the described succession is made amendment in the historical facts or anecdotes border, for example, adds new program in described day broadcast sheet, perhaps replace program on the described day broadcast sheet etc.This determination component 103 is exactly to be used for whether existing described modification demand.
Editing component 104,
After inheritance is set up, allow the day broadcast sheet after inheriting is further revised adjustment, wherein, described modification can for, at the attribute that this day broadcast sheet is inherited, carry out data edition and revise.For example, when the original program of replacing with new program on the former day broadcast sheet, need with the attribute modification of original program the attribute of new program.
In practice, the day broadcast sheet finished of layout generally is sent to and broadcasts controller and broadcast.In some cases, broadcasting line also has a task, promptly is provided to program production management system and broadcasts programme and broadcast the back programme.At this moment, the day broadcast sheet finished of layout can be fed back to program production management system in real time.
In embodiments of the present invention, described week broadcast sheet and day broadcast sheet can be man-to-man relations, for example, derive a day broadcast sheet from described week broadcast sheet; Also can be the relation of one-to-many, for example derive many days day broadcast sheet in the week.The present invention is not limited concrete succession mode.
The core idea of design verification function of the present invention is, utilizes the automatically rule verification to replace artificial error correction, particularly, at first, can make up flexibly, can self-defining verification rule base, then, the verification rule of using in the described verification rule base is carried out automatic verification to formulating programme; Like this, rely on artificial error correction fully, can improve the efficient and the order of accuarcy of Promgramming with respect to prior art.
Below respectively the verification rule base 105 and the check assembly 106 of check part described.
In practice, can adopt modularization, componentization method to create a proprietary feature module, create described rule base.For example, this functional module can make up described verification rule base 105 based on relevant database, also can adopt the mode of custom rule database data file to make up, as adopt the mode of rule base data file, can use XML (extend markup language, Extensible Markup Language) library file that comprises the rules of arrangement semanteme created in structured language.The present invention is not limited concrete building mode.
In addition, described verification rule base 105 also can be introduced the form of word bank or masterplate, and for example, word bank or masterplate are inherited from the upper level rule base, rule during verification in permission and word bank or the masterplate is carried out the reference contrast, and need not carry out verification according to the strictly all rules in total storehouse.
In application, can define described verification rule according to " advertising sector service management standard " and other country and industry relevant criterion.For example, SARFT(The State Administration of Radio and Television) has announced the website and has been about in " radio and television advertisement broadcast management way " (the calling " way " in the following text) of execution on January 1 in 2010, closed specification and strict restriction are carried out in the relevant advertisements activity of radio and television, explicitly call for from now on the every programs of broadcasting agency per hour commercial advertisement broadcast duration must not be above 12 minutes, TV play breaks for commercialsy each duration must not be above 1 minute and 30 seconds, and audio communication service advertisements such as name resolution, length of run analysis, fate test will be prohibited broadcasting.Like this, " every programs per hour commercial advertisement broadcast duration must not be ", " TV play break for commercialsy each duration must not above 1 minute and 30 seconds ", " forbidding name resolution " etc. above 12 minutes, can be as the verification rule in the described verification rule base 105.
When 106 pairs of programmes of this verification assembly carried out verification, the embodiment of the invention can comprise following scheme:
Checkschema before scheme one, layout are finished, this programme may further include two kinds of situations:
Situation 1, the verification of wall scroll order also promptly after the intact ad entry of layout, utilize the verification rule in the described verification rule base 105, and this ad entry is carried out verification.
If verification is passed through, the user can carry out the layout of next bar ad entry; If verification is passed through, but eject information, perhaps, verification is obstructed out-of-date, and the user can revise timely to this ad entry, so can guarantee the accuracy rate of Promgramming.
Situation 2, the verification of many clauses and subclauses also promptly when formulating programme carry out is preserved operation, utilize the verification rule in the verification rule base 105, many ad entry are wherein carried out verification, to guarantee the accuracy rate of described many ad entry.
In addition, when carrying out this programme,, can also have prompt facility if detect unusually, for example obstructed out-of-date in verification, eject information to the user.
General advertisement editing system can provide system journal, and this system journal can be write down all user's operating process, comprises date, time, employed systemic-function etc.Therefore, obstructed out-of-date in verification, can also in the prompting user, described check results be recorded to daily record, with convenient modification in the future.
Checkschema after scheme two, layout are finished also, singly carries out verification to whole row.
During these verification assembly 106 work, generally according to the broadcast time sequencing of program in the formulating programme, ad entry is wherein carried out verification one by one, if current ad entry meets described verification rule, then verification is passed through; If do not meet, suppose to work as the preceding article advertising programme about name resolution, and include " forbidding name resolution " verification rule in the described rule base, in this case, verification is not passed through; Usually, during verification, no matter whether verification is passed through one by one, all be will be after the intact current ad entry of verification, enters the verification of next ad entry.
In addition, obstructed out-of-date in verification, can highlight current ad entry.For example, on formulating programme, the color that current ad entry text background is set is for red, with call user's attention.
The situation that relates to many ad entry for some rule, for example, General Bureau of Radio, Film and Television is for the regulation of prime time, the broadcasting station between 11:00 to 13:00, TV station between 19:00 to 21:00, total duration is broadcasted in commercial advertisement must not surpass 18 minutes, can the broadcast duration of all ad entry in the described prime time be added up, and do not meeting rule, also promptly, when broadcasting total duration, highlight all ad entry in the described prime time above 18 minutes.
In addition, can also ad break be that unit carries out verification.In the arrangement of time of electric wave media, concentrate a period of time of playing advertisement, be ad break.Ad break generally is placed between two programs; The shared time is not long, is generally about 5 minutes.Supposing has following verification rule in the described rule base: " like product can not be play in the same period ", and in such cases, adopt the ad break verification can reach the verification purpose quickly and accurately.
In addition, can also it be that unit carries out verification the time period.For example, day broadcast sheet is divided into 24 time periods, respectively the ad entry in each time period is carried out verification.This kind situation can be more convenient the verification of following rule: " per hour commercial advertisement broadcast duration must not be " above 12 minutes.
Be appreciated that the user can regularly safeguard described rule base, as increase the verification rule in the storehouse, perhaps, the verification rule in deletion, the modification storehouse etc. to follow the regulation of General Bureau of Radio, Film and Television, perhaps, satisfy the demand that advertiser brings in constant renewal in.
With reference to Fig. 4, show the structure chart of a kind of advertising program arranging system embodiment 2 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 401 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly 402, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 404 is edited the day broadcast sheet after the described succession;
Believe that a lot of spectators had such experience: be sitting in the dining table front and see that the TV limit enjoys when delicious, but occur in succession on the fluorescent screen, allow the people fall appetite quickly such as the advertisement of feeling sick of " psoriasis " formula of controlling hemorrhoid, beriberi.Though these advertisements are not illegal, content is vulgar, and is improper if broadcast slot is held, and then can cause certain negative effect to social conduct.
In addition, invent in investigation, though some medical advertisements have certification, actual broadcast content was distorted; In the medical short-movie advertisement of the health informal discussion program of broadcasting and TV station, all be to utilize patient's name and image to testify much at present, this all is accused of violating Advertisement Regulation Act.
At above-mentioned phenomenon, the difference of present embodiment and embodiment 1 is, described verification rule is divided into soft rule and hard rule; Wherein, when the layout of ad entry did not meet hard rule, verification did not allow to pass through; Layout in ad entry meets hard rule, but does not meet soft when rule, call user's attention just, but verification can be passed through.Therefore, the embodiment of the invention is provided with hard verification module 461 and 462 two modules of soft check module in described verification assembly 406, in order to ensure the application in practice of above-mentioned verification rule.
Example on the correspondence when dividing the verification rule, can hard rule be set to not illegal, not specification violation, regulation; And whether the verification principle of described soft rule can vulgar for content.
In practice, the form that described information can window ejects, and does not meet a certain soft rule in order to point out current ad entry; In addition, this pop-up window can be set to the user click " determining " button after, just disappearance also can be it certain life cycle (as 10 minutes, 1 hour, 2 hours etc.) is set, with the verification speed of assurance formulating programme.
With reference to Fig. 5, show the flow chart of the automatic method of calibration embodiment 3 of a kind of formulating programme of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 501 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly 502, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 504 is edited the day broadcast sheet after the described succession;
The first verification module 562 is used for judging whether this grade meets the first verification standard, if then trigger the second verification module 563, otherwise verification is not passed through when the current ad entry that detects formulating programme does not meet the verification rule of certain grade;
The second verification module 563 is used to judge whether this grade meets the second verification standard, if then verification is passed through, otherwise verification is passed through, and ejects information to the user.
The difference of present embodiment and embodiment 1 is, the qualification degree of verification rule in the verification rule base 505 is carried out classification, and designs presetting module 561 in verification assembly 506, is used for the default first verification standard, the second verification standard; In addition, design the first verification module 562 and the second verification module 563, the verification criterion is specifically as follows, and when the layout of ad entry did not meet the first verification standard, verification did not allow to pass through; Layout in ad entry meets the first verification standard, but when not meeting the second verification standard, call user's attention just, but verification can be passed through.
The method of present embodiment can allow the User Defined grade scale.For example, described verification rule is divided into 5 grades; The first default verification standard be " by but need to point out " standard, its verification principle be in grade less than 5 o'clock, allow to pass through; The first default verification standard be " by " standard, its verification principle be in grade less than 4 o'clock, allow to pass through.Like this, when the incongruent grade of detected current ad entry is 1,2,3 grade, allow to pass through; When being 4 grades, allow to pass through, but need prompting; When being 5 grades, then do not allow to pass through.
With reference to Fig. 6, show the flow chart of the automatic method of calibration embodiment 4 of a kind of formulating programme of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 601 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly 602, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 604 is edited the day broadcast sheet after the described succession;
The difference of present embodiment and embodiment 1 is, introduces arithmetic operation in described rule base, and also, described verification rule can comprise operator and operand, in order to satisfy all kinds of mathematics and the logical operation of needs in the rule.
In specific implementation, described operator can comprise logical operator, for example, with (And) or (Or), non-(Not) and less than＜, greater than＞, more than or equal to＞=, smaller or equal to＜=, be not equal to!=etc.In addition, can also introduce the certain operations symbol according to the characteristics of program record and broadcast, as: In (in a certain period), Not in (not in a certain period), Follow (after following a certain program) or the like.Make up all kinds of mathematics and logical operation that these operators can satisfy needs in the rule substantially.Present embodiment allows the user to use self-defined each rule-like of all kinds of operators, enriches the program rule base.
For example, certain province TV station regulation, broadcast commercial advertisement and should respect the public life custom, in public's meal time of 6:30 to 7:30,11:30 to 12:30 and 18:30 to 20:00, must not broadcast medicine, medicine equipment, medical treatment and the women sanitary articles advertisement of diseases such as treatment skin disease, hemorrhoid, beriberi, gynaecology, urogenital system; So, the operator of corresponding verification rule can be In, And, Not, wherein, the operand of In correspondence can be 11:30-12:30, the operand of Not correspondence can be the intestinal medicine, and also, described verification rule is: (In (11:30-12:30)) And (Not (intestinal)); Suppose that 11:45-11:50 has an advertisement about the hemorrhoid medicine, so, when verification, the practical operation number of acquisition is 11:45-11:50 and hemorrhoid medicine, learns through judgement, and this advertisement does not meet the verification rule, so verification is not passed through.
With reference to Fig. 7, show the structure chart of a kind of advertising program arranging system embodiment 5 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 701 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly 702, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 704 is edited the day broadcast sheet after the described succession;
Week broadcast sheet is revised assembly 705, is used for the variation according to data source, and week broadcast sheet is made amendment;
After inheritance came into force, parent and subclass all can to reach the purpose of revising subclass, so, all have been done day broadcast sheet under the situation of modification at parent week broadcast sheet and subclass day broadcast sheet by revising general-purpose attribute, and who on earth modification is effective.
At the problems referred to above, the thought of present embodiment is, determine revise to render a service by agreement, this agreement can for, when day broadcast sheet makes an amendment, inheritance lost efficacy, at this moment, no longer include any relation between day broadcast sheet and the week broadcast sheet, also be, the modification of week broadcast sheet can not have influence on day broadcast sheet, so that agreement is the modification of day broadcast sheet is effective; And when day broadcast sheet did not make an amendment, with the inheritance of keeping between week broadcast sheet and the day broadcast sheet, also, agreement was that the modification of week broadcast sheet is effective; Present embodiment can guarantee the accuracy of Promgramming.
In addition, can also set other agreement, for example, described inheritance can also have the situation of partial failure except effectively, all losing efficacy.
Correspondingly, in a preferred embodiment of the present invention, the attribute of described week broadcast sheet can be divided into dereferenced attribute and relating attribute two classes;
Like this, described agreement can for: as the relating attribute of the whole inheritance of influence, when day broadcast sheet was made amendment at it, whole inheritance lost efficacy; And for the dereferenced attribute that does not influence whole inheritance, day broadcast sheet only can influence the attribute at its place at its modification of carrying out, and also is, the relation of heriding partially of this dereferenced factor correspondence lost efficacy, and can keep the inheritance of other attribute correspondence that is not modified.
At above-mentioned agreement thought, can in described detection components 706, design first judge module, second judge module and inheritance control module, wherein, described inheritance control module can comprise and keeps effective unit, all disabling unit and partial invalidity unit; Wherein,
Described first judge module is used to judge whether carried out edit operation at described day broadcast sheet, if, then trigger second judge module, otherwise, trigger and keep effective unit;
Second judge module, be used to judge described edit operation at attribute, if relating attribute then triggers whole disabling units; If dereferenced attribute, then triggering part disabling unit;
Keep effective unit, it is effective to be used to keep whole inheritance, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit is used to make whole inheritance to lose efficacy, and the modification of described week broadcast sheet is to not influence of day broadcast sheet;
The partial failure unit is used to make the inheritance of described dereferenced attribute correspondence to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is to not influence of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
In specific implementation, can be with the week broadcast sheet attribute relevant with external data source, for example attributes such as data type, program source, solid data are divided into relating attribute; And can will be divided into the dereferenced attribute with the irrelevant week broadcast sheet attribute of data source, for example, channel designation, material memory time, send the unit of broadcasting, relevant broadcast control setting attribute, the for example control protocol of equipment such as video tape recorder, video server, the definition of control desk switching point etc., the present invention is not limited concrete dividing mode.
The invention also discloses a kind of advertising program arranging system embodiment 6, specifically can comprise:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component is used for judging whether day broadcast sheet after needs are revised described succession according to the broadcast demand, if then carry out editor step;
Editing component is edited the day broadcast sheet after the described succession;
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet;
Program day broadcast sheet layout assembly is used for carrying out according to described day broadcast sheet the layout of program day broadcast sheet, comprises in this program day broadcast sheet that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information;
The verification rule base comprises self-defining verification rule in this verification rule base;
The verification assembly, it utilizes described verification rule that formulating programme is carried out verification, and described formulating programme comprises week broadcast sheet and day broadcast sheet.
Owing to both can comprise program entries in the week broadcast sheet, also can comprise the ad break content, schematic diagram with reference to a kind of Promgramming of the present invention shown in Figure 8, the difference of present embodiment and embodiment 1 is, in the process that forms day broadcast sheet, the Promgramming of the advertisement of the contents extraction of ad break can being come out to carry out to advertising department, and after layout finishes, singly compare with the ad break row in the program day broadcast sheet, thereby autoelectrinic comparison function is provided.
In practice, whether described comparison assembly is mainly used in verification and exists row's one-shot prominent, for example, single period of ad break row in the program day broadcast sheet is 20:30-20:40, and the broadcast time of first advertising programme that should the period in the advertisement day broadcast sheet is 20:29, perhaps the concluding time of last advertising programme is 20:42, and then comparison is not inconsistent.
When comparison was not inconsistent, described comparison assembly can send information to the user.A kind of prompting mode can for, on program day broadcast sheet and formulating programme, the ad break content that is not inconsistent is highlighted respectively, for example, the color that text background is set is for red, with call user's attention; Described prompting mode can also for, eject the prompted dialog frame to the user, wait for that the user confirms etc., the present invention is not limited concrete prompting mode
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed all is and the difference of other embodiment that identical similar part is mutually referring to getting final product between each embodiment.
The present invention can be applied to the advertising program arranging of TV stations at different levels, in order to reduce hand labor intensity greatly, increases work efficiency, and improves the layout accuracy rate.
More than to a kind of advertising program arranging system provided by the present invention, be described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1. an advertising program arranging system is characterized in that, comprising:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and comprises the ad break content in the described week broadcast sheet;
Derive from assembly, be used for deriving day broadcast sheet according to described week broadcast sheet, described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component is used for judging whether day broadcast sheet after needs are revised described succession according to the broadcast demand, if then carry out editor step;
Editing component is edited the day broadcast sheet after the described succession;
The verification rule base comprises self-defining verification rule in this verification rule base;
The verification assembly, it utilizes described verification rule that formulating programme is carried out verification, and described formulating programme comprises week broadcast sheet and day broadcast sheet.
2. the system as claimed in claim 1 is characterized in that, described verification rule comprises soft rule and hard rule;
Described verification assembly comprises:
Hard verification module is used for judging whether the current ad entry of formulating programme meets described hard rule, if then trigger the soft check module, otherwise verification is not passed through;
The soft check module is used for judging whether the current ad entry of formulating programme meets described soft rule, if then verification is passed through, otherwise verification is passed through, and ejects information to the user.
3. the system as claimed in claim 1 is characterized in that, described verification rule has corresponding grade;
Described verification assembly comprises:
Presetting module is used for the default first verification standard, the second verification standard;
The first verification module is used for judging whether this grade meets the first verification standard, if then trigger the second verification module, otherwise verification is not passed through when the current ad entry that detects formulating programme does not meet the verification rule of certain grade;
The second verification module is used to judge whether this grade meets the second verification standard, if then verification is passed through, otherwise verification is passed through, and ejects information to the user.
4. the system as claimed in claim 1 is characterized in that, described verification rule comprises operator and operand;
Described verification assembly comprises:
Acquisition module is used for obtaining and the corresponding actual operation number of described verification rule from current ad entry;
Meet judge module, be used for judging according to described actual operation number whether current ad entry meets the verification rule.
5. the system as claimed in claim 1 is characterized in that, also comprises:
Week broadcast sheet is revised assembly, is used for the variation according to data source, and week broadcast sheet is made amendment.
6. system as claimed in claim 5 is characterized in that, also comprises:
Detection components is used to judge whether carried out edit operation at described day broadcast sheet, if then described inheritance lost efficacy; Otherwise described inheritance is effective, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet.
7. system as claimed in claim 6 is characterized in that the attribute of described week broadcast sheet comprises dereferenced attribute and relating attribute;
Described detection components comprises first judge module, second judge module and inheritance control module, and wherein, described inheritance control module comprises keeps effective unit, whole disabling unit and partial invalidity unit; Wherein,
Described first judge module is used to judge whether carried out edit operation at described day broadcast sheet, if, then trigger second judge module, otherwise, trigger and keep effective unit;
Second judge module, be used to judge described edit operation at attribute, if relating attribute then triggers whole disabling units; If dereferenced attribute, then triggering part disabling unit;
Keep effective unit, it is effective to be used to keep whole inheritance, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit is used to make whole inheritance to lose efficacy, and the modification of described week broadcast sheet is to not influence of day broadcast sheet;
The partial failure unit is used to make the inheritance of described dereferenced attribute correspondence to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is to not influence of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
8. the system as claimed in claim 1 is characterized in that, also comprises the program entries content in the described week broadcast sheet;
Described system also comprises:
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet.
9. system as claimed in claim 8 is characterized in that, also comprises:
Program day broadcast sheet layout assembly is used for carrying out according to described day broadcast sheet the layout of program day broadcast sheet, comprises in this program day broadcast sheet that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information.
10. the system as claimed in claim 1 is characterized in that, described data source comprises library of programmes template, general editting office, historical record and strange land encrypt file.
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| CN 200910244306 CN101909163B (en) | 2009-12-30 | 2009-12-30 | Advertising program arranging system |
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| CN 200910244306 CN101909163B (en) | 2009-12-30 | 2009-12-30 | Advertising program arranging system |
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| CN101909163A true CN101909163A (en) | 2010-12-08 |
| CN101909163B CN101909163B (en) | 2013-06-05 |
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| CN105915965A (en) * | 2016-04-15 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Broadcasting list checking method and apparatus |
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