CN101365126A - Advertisement editing method and system for VCC of IPTV - Google Patents
Advertisement editing method and system for VCC of IPTV Download PDFInfo
- Publication number
- CN101365126A CN101365126A CNA2008102001874A CN200810200187A CN101365126A CN 101365126 A CN101365126 A CN 101365126A CN A2008102001874 A CNA2008102001874 A CN A2008102001874A CN 200810200187 A CN200810200187 A CN 200810200187A CN 101365126 A CN101365126 A CN 101365126A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- vcc
- masterplate
- entry
- iptv
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention discloses a method and a system for compiling advertisements in VCC (Virtual Channel Connection) of IPTV. The method comprises the following steps of (1) separately compiling program contents and advertisement contents in VCC by adopting the method and the system for compiling the advertisements in VCC of IPTV; (2) leaving blank advertisement positions in the program series lists of the VCC in advance when the lists are compiled; (3) inserting advertisement template in the lists, and then replacing the advertisements template by advertisement items. Therefore, the advertisement compiling in the VCC is easily amended, and the order of the advertisement compiling is greatly optimized. In addition, the steps of the advertisement compiling method can be finished separately by IPTV operators and IPTV advertisers, thereby improving the cooperative efficiency between the IPTV operators and the IPTV advertisers.
Description
Technical field
The present invention relates to advertisement editing method and system among the VCC of a kind of IPTV, relate in particular to the method and system that a kind of advertisement and video frequency program carry out layout separately.
Background technology
IPTV is an IPTV, is to integrate multiple technologies such as the Internet, multimedia, communication, and the brand-new technology of the multiple interactive services that comprises Digital Television is provided to the domestic consumer.It utilizes the infrastructure of broadband internet, as main terminal, provides the multiple digital media service that comprise TV programme and the technology of value-added service thereof by Internet protocol (IP) with domestic television set.The advantage of IPTV maximum is " interactive " and " watching as required ", has thoroughly changed the characteristics of traditional tv One-to-All Broadcast, and the appearance of IPTV develops very rapid to the brand-new television experience that the domestic consumer provides multiple interactive service.
Be accompanied by the bright prospects of IPTV, enterprise will pay attention to and strengthen the advertisement putting dynamics at this emerging channel gradually, and it becomes a platform that paid close attention to by advertiser.Therefore, the how effectively input of layout advertisement on the virtual direct broadcast band of IPTV is the problem that merits attention.
In IPTV,, virtual direct broadcast band or poly-(VCC, Virtual Channel Connection) will be set in a large number also as program request and live replenishing.So-called VCC is a content operator self manufacture programming content, with the external a kind of channel issued of the form of broadcasting.Such as video display class virtual channel, South Korean TV soaps can be set to specially a channel, constantly wheel is broadcast, and this will satisfy the various very markets of segmentation.
This shows, in VCC, be integrated into advertisement and have realistic meaning.Yet the advertisement editing mode is just reserved ad break at the program Series Sheet among the existing VCC in Promgramming, and the advertisement that needs are play is inserted into, forms a complete programs Series Sheet then.The program Series Sheet that advertisement is gone in layout in this way has many weak points.At first, because in the advertisement insertion program Series Sheet that the advertisement editing mode directly will need to play among the existing VCC, so just cannot arbitrarily change ad content after inserting advertisement, be difficult to satisfy user's requirement.Secondly, the advertisement editing mode can't be given the third party with ad content setting work and operated such as advertisement operators among the existing VCC, makes it to separate with IPTV operator, greatly reduces the Upon Cooperative Efficiency between IPTV operator and the IPTV advertisement putting merchant.
Thus, just need advertisement editing method and system among a kind of VCC of IPTV of optimization, with the advertisement among the layout VCC more efficiently.
Summary of the invention
Because the above-mentioned defective of prior art, technical problem to be solved by this invention provide a kind ofly be convenient to revise, advertisement editing method and the system among the VCC efficiently.
For achieving the above object, the invention provides the advertisement editing method among the VCC of a kind of IPTV, described VCC has the program Series Sheet that comprises programme information, comprising: (a) set blank advertisement position in VCC program Series Sheet, and insert the advertisement masterplate in described blank advertisement position; (b) whether has described blank advertisement position in the described VCC program Series Sheet of retrieval, if then execution in step (c) is arranged; If do not have, then execution in step (e); (c) whether the advertisement masterplate of retrieval in the described blank advertisement position is resettable advertisement masterplate, if, execution in step (d) then, if not, execution in step (b) then; (d) replace described advertisement masterplate with required ad entry, then execution in step (b); (e) advertisement editing of the described VCC program Series Sheet of end.
Preferably, set described blank advertisement by the initial termination time of setting advertisement.
Preferably, step (a) also be included in the described advertisement module insert one or many default ad entry, described one or total duration of many default ad entry equal the duration of described advertisement masterplate.
Preferably, the described replacement in the step (d) comprise use one or many ad entry replace described one or many default ad entry, described one or total duration of many ad entry equal the duration of described advertisement masterplate.
Preferably, described ad entry is from the ad content storehouse.
Another aspect of the present invention provides the advertisement editing system among the VCC of a kind of IPTV, comprises the advertisement editing module and compiles single module, and described volume single module is set blank advertisement position in described VCC program Series Sheet; Described advertisement editing module is inserted the advertisement masterplate in described blank advertisement position; Described advertisement editing module retrieves in the described VCC program Series Sheet whether blank advertisement position is arranged, and whether described advertisement masterplate is resettable, if have blank advertisement position and described advertisement masterplate resettable in the described VCC program Series Sheet, then replace described advertisement masterplate with required ad entry.
Preferably, described advertisement editing module in described wide masterplate, insert one or many default ad entry, described one or total duration of many default ad entry equal the duration of described advertisement masterplate.
Preferably, the required ad entry of described usefulness replace described advertisement masterplate comprise use one or many ad entry replace described one or many default ad entry, described one or total duration of many ad entry equal the duration of described advertisement masterplate.
Adopt advertisement editing method and system among the VCC of IPTV of the present invention, programme content among the VCC and ad content separated carry out layout, advertisement position in advance just leaves some space in VCC when compiling list, insert advertisement formwork then, use required ad entry to replace the advertisement masterplate then, therefore the advertisement editing among the VCC is revised easily, has optimized the order of advertisement editing greatly.In addition, in the advertisement editing method of invention, all steps can be finished respectively by IPTV operator and IPTV advertiser respectively, have improved the Upon Cooperative Efficiency between IPTV operator and the IPTV advertiser.
Description of drawings
Be described further below with reference to the technique effect of accompanying drawing, to understand purpose of the present invention, feature and effect fully design of the present invention and generation.Wherein:
Fig. 1 is the flow chart of the advertisement editing method among the VCC of IPTV of the present invention;
Fig. 2 is the calcspar of the advertisement editing system among the VCC of IPTV of the present invention.
Embodiment
Fig. 1 is the flow chart of the advertisement editing method among the VCC of IPTV of the present invention.
As shown in Figure 1, in by the VCC program Series Sheet of IPTV operator layout, set blank advertisement position, be provided with programme information in the described program Series Sheet.Can set described blank advertisement position by setting advertisement time started and advertisement concluding time in VCC.The form of described advertisement time started and advertisement concluding time for example can be HH24MISS.Thus, the duration of described blank advertisement is described advertisement time started-advertisement concluding time.
Then, in described blank advertisement position, insert the advertisement masterplate.Described advertisement masterplate comprises title, duration, these three attributes of state at least.The duration of described advertisement masterplate should equate with the duration of described blank advertisement position.Described state is in order to represent whether described advertisement masterplate is resettable.
After this, described program Series Sheet is retrieved to search whether have described blank advertisement position.If have described blank advertisement position in the described program Series Sheet, whether the described advertisement masterplate of then retrieving in the described blank advertisement position is resettable.As if no described blank advertisement position in the described program Series Sheet, then finish the advertisement editing of described program Series Sheet, form VCC program Series Sheet with definite advertisement.
In the abovementioned steps,, then ad entry required in the ad content storehouse is inserted in the described advertisement masterplate, to replace to required advertisement if described advertisement masterplate is resettable.If described advertisement masterplate is not resettable, then retrieve the advertisement position whether described blank is arranged in the described VCC program Series Sheet once more.
Among another embodiment, can in described advertisement masterplate, insert one or many default ad entry.Described one or total duration of many default ad entry equal the duration of described advertisement masterplate.If be inserted with described default ad entry in the described advertisement masterplate, then with one or many required ad entry insert in the step of described advertisement masterplate, replace default ad entry in the described advertisement masterplate with required ad entry.Described one or total duration of many required ad entry equal the duration of described advertisement masterplate.After described replacement is finished, then finish the advertisement editing of described VCC program Series Sheet, form VCC program Series Sheet with definite advertisement.Comprise default ad entry in the described advertisement formwork,, also can use the broadcast that ensures safety of described default ad entry even flow process afterwards can not be finished.
Among another embodiment, the step in the advertisement editing method among the above-mentioned VCC can be finished respectively by IPTV operator and IPTV advertiser respectively.For example, IPTV operator sets blank advertisement position in VCC program Series Sheet, give IPTV advertiser with this VCC program Series Sheet then, after this, IPTV advertiser inserts the advertisement masterplate and insert default ad entry in the advertisement masterplate in blank advertisement position, retrieve when needs are replaced required advertisement whether the masterplate that whether has in this VCC program Series Sheet in blank advertisement position and this advertisement position is resettable,, operate accordingly then according to result for retrieval.After finishing the replacement of required advertisement, the VCC program Series Sheet of determining advertisement is given back IPTV operator for its audit.
In the advertisement editing method in the VCC of IPTV of the present invention, programme content in the VCC program Series Sheet and ad content separated carry out layout, advertisement position in advance just leaves some space in VCC program Series Sheet when compiling list, insert advertisement formwork then, use required ad entry to replace the advertisement masterplate then, therefore the advertisement editing in the VCC program Series Sheet is revised easily, has optimized the order of advertisement editing greatly.In addition, all steps can be finished respectively by IPTV operator and IPTV advertiser respectively, have improved the Upon Cooperative Efficiency between IPTV operator and the IPTV advertiser.
Advertisement editing system among the VCC of a kind of IPTV of the present invention is described below, and it uses preceding method layout advertisement in VCC program Series Sheet.
As shown in Figure 2, described arranging system comprises the advertisement editing module and compiles single module that described volume single module is set blank advertisement position in described VCC program Series Sheet; Described advertisement editing module is inserted the advertisement masterplate in described blank advertisement position; Described advertisement editing module retrieves in the described VCC program Series Sheet whether blank advertisement position is arranged, and whether described advertisement masterplate is resettable, if have blank advertisement position and described advertisement masterplate resettable in the described VCC program Series Sheet, then replace described advertisement masterplate with required ad entry.
Concrete, compile single module and at first in VCC program Series Sheet, set programme information and blank advertisement position.Described programme information is corresponding to the programme information that will broadcast on the virtual direct broadcast band, and described blank advertisement position is corresponding to the ad break information that will broadcast on virtual direct broadcast band.In addition, the advertisement editing module can be sent request, the operation of adding, upgrading and deleting advertisement formwork in described blank advertisement position to compiling single module.Described advertisement module comprises duration, information such as status indication, and described duration is used to time of representing that the advertisement masterplate takies, and whether described status indication is used for mark advertisement masterplate is resettable.The duration of described advertisement masterplate should equal the duration of described blank advertisement position.In addition, can insert one or many default ad entry in described advertisement masterplate, it comprises information such as duration, ad content, and described duration is used to time of representing that default advertisement occupies, and described ad content is used in reference to the ad content to concrete broadcast.For each advertisement masterplate, total duration of default ad entry must equal the duration of this advertisement masterplate.Among one embodiment, described ad entry is present in the ad content data storehouse.
After this, compile single module the described program Series Sheet of programme information and advertisement masterplate that comprises is sent to the advertisement editing module.Among one embodiment, send whole program Series Sheet contents of one day of a virtual direct broadcast band, it comprises programme information and ad break information.
When the advertising management module needs the layout advertisement, the program Series Sheet that is received is retrieved.Have blank advertisement position if retrieve in described program Series Sheet, then whether the advertisement masterplate in the described blank advertisement position of retrieval is resettable.If in described program Series Sheet, do not retrieve blank advertisement position, then finish the layout of advertisement in the program Series Sheet.Moreover if described advertisement masterplate is resettable, the advertising management module is then initiated request to compiling single module, for certain advertisement module fill one or many ad entry to replace default ad entry.Described ad entry comprises information such as title, ad content.Among one embodiment, can upgrade one or more advertisement position in certain virtual direct broadcast band program some day Series Sheet.For each advertisement masterplate, total duration of the ad entry of filling to him must equal the duration of this advertisement masterplate.Among one embodiment, described ad entry is present in the ad content data storehouse.
After the layout of program Series Sheet is finished, also can make amendment to ad entry wherein.The advertising management module is initiated request by interface to compiling single module, revises in certain advertisement position the pairing advertising message of certain ad entry.Among one embodiment, upgrade the title and the corresponding advertising content of one or more ad entry in the advertisement position in certain virtual direct broadcast band day program Series Sheet and make amendment.
After finishing the layout of program Series Sheet, the advertising management module send back to the volume single module with the program Series Sheet of finishing.
Thus, arranging system of the present invention has just been finished the layout of advertisement in the VCC program Series Sheet.
In the advertisement editing system that the foregoing description provides, carry out communication between the module with XML message.Certainly, the technical staff also can use other SGML to replace as can be known in the art.
In the advertisement editing system in the VCC of IPTV of the present invention, the advertising management module with compile single module and make programme content in the VCC program Series Sheet can separate to carry out layout with ad content, advertisement position in advance just leaves some space in VCC program Series Sheet when compiling list, insert advertisement formwork then, use required ad entry to replace the advertisement masterplate then, therefore the advertisement editing in the VCC program Series Sheet is revised easily, has optimized the order of advertisement editing greatly.In addition, the collaborative work of all modules has improved the Upon Cooperative Efficiency between IPTV operator and the IPTV advertiser.
In sum, be preferred embodiment of the present invention described in this specification.All technical staff in the art all should be in claim protection range of the present invention under this invention's idea on the basis of existing technology by the available technical scheme of logical analysis, reasoning, or a limited experiment.
Claims (8)
1. the advertisement editing method among the VCC of an IPTV, described VCC has the program Series Sheet that comprises programme information, comprising:
(a) in the program Series Sheet of VCC, set blank advertisement position, and in described blank advertisement position, insert the advertisement masterplate;
(b) whether has described blank advertisement position in the program Series Sheet of the described VCC of retrieval, if then execution in step (c) is arranged; If do not have, then execution in step (e);
(c) whether the advertisement masterplate of retrieval in the described blank advertisement position is resettable advertisement masterplate, if, execution in step (d) then, if not, execution in step (b) then;
(d) replace described advertisement masterplate with required ad entry, then execution in step (b);
(e) advertisement editing of the program series connection of the described VCC of end.
2. advertisement editing method as claimed in claim 1 is characterized in that: the initial termination time by the setting advertisement is set described blank advertisement.
3. advertisement editing method as claimed in claim 1 is characterized in that: step (a) also be included in the described advertisement masterplate insert one or many default ad entry, described one or total duration of many default ad entry equal the duration of described advertisement masterplate.
4. advertisement editing method as claimed in claim 3, it is characterized in that: the described replacement in the step (d) comprise use one or many ad entry replace described one or many default ad entry, described one or total duration of many ad entry equal the duration of described advertisement masterplate.
5. advertisement editing method as claimed in claim 1 is characterized in that: described ad entry is from the ad content storehouse.
6. the advertisement editing system among the VCC of an IPTV comprises the advertisement editing module and compiles single module, and described volume single module is set blank advertisement position in described VCC; Described advertisement editing module is inserted the advertisement masterplate in described blank advertisement position; Described advertisement editing module retrieves in the described VCC program Series Sheet whether blank advertisement position is arranged, if in the described VCC program Series Sheet described blank advertisement position is arranged, whether the described advertisement masterplate of then retrieving in the described blank advertisement position is resettable, if have blank advertisement position and described advertisement masterplate resettable in the described VCC program Series Sheet, then replace described advertisement masterplate with required ad entry.
7. system as claimed in claim 6 is characterized in that: described advertisement editing module in described wide masterplate, insert one or many default ad entry, described one or total duration of many default ad entry equal the duration of described advertisement masterplate.
8. system as claimed in claim 7, it is characterized in that: the required ad entry of described usefulness replace described advertisement masterplate comprise use one or many ad entry replace described one or many default ad entry, described one or total duration of many ad entry equal the duration of described advertisement masterplate.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2008102001874A CN101365126A (en) | 2008-09-19 | 2008-09-19 | Advertisement editing method and system for VCC of IPTV |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2008102001874A CN101365126A (en) | 2008-09-19 | 2008-09-19 | Advertisement editing method and system for VCC of IPTV |
Publications (1)
Publication Number | Publication Date |
---|---|
CN101365126A true CN101365126A (en) | 2009-02-11 |
Family
ID=40391219
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CNA2008102001874A Pending CN101365126A (en) | 2008-09-19 | 2008-09-19 | Advertisement editing method and system for VCC of IPTV |
Country Status (1)
Country | Link |
---|---|
CN (1) | CN101365126A (en) |
Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN101909163A (en) * | 2009-12-30 | 2010-12-08 | 新奥特(北京)视频技术有限公司 | Advertising program arranging system |
CN103051939A (en) * | 2012-12-31 | 2013-04-17 | 中央电视台 | Method for arrangement processing of inserting advertisement |
CN103763575A (en) * | 2013-12-27 | 2014-04-30 | 乐视网信息技术(北京)股份有限公司 | Program scheduling method and device |
CN103763582A (en) * | 2013-12-27 | 2014-04-30 | 乐视网信息技术(北京)股份有限公司 | Program scheduling method and device |
CN105933725A (en) * | 2016-06-28 | 2016-09-07 | 北京中传数广技术有限公司 | Method and system for delivering precise advertisement and information in live broadcast television |
CN106993207A (en) * | 2016-01-21 | 2017-07-28 | 腾讯科技(北京)有限公司 | The treating method and apparatus of multimedia messages |
CN109658158A (en) * | 2018-12-27 | 2019-04-19 | 武汉飞鹏数码有限责任公司 | A kind of advertisement intelligent sort algorithm |
CN109711807A (en) * | 2018-12-27 | 2019-05-03 | 武汉飞鹏数码有限责任公司 | A kind of OA management system applied in radio, TV and film industries |
WO2020135724A1 (en) * | 2018-12-27 | 2020-07-02 | 青岛海信电器股份有限公司 | Broadcast signal receiving device and broadcast signal receiving method, broadcast signal transmitting device and broadcast signal transmitting method, and broadcast signal receiving and transmitting system and broadcast signal receiving and transmitting method |
-
2008
- 2008-09-19 CN CNA2008102001874A patent/CN101365126A/en active Pending
Cited By (17)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN101909163A (en) * | 2009-12-30 | 2010-12-08 | 新奥特(北京)视频技术有限公司 | Advertising program arranging system |
CN101909163B (en) * | 2009-12-30 | 2013-06-05 | 新奥特(北京)视频技术有限公司 | Advertising program arranging system |
CN103051939A (en) * | 2012-12-31 | 2013-04-17 | 中央电视台 | Method for arrangement processing of inserting advertisement |
CN103051939B (en) * | 2012-12-31 | 2014-03-12 | 中央电视台 | Method for arrangement processing of inserting advertisement |
CN103763575B (en) * | 2013-12-27 | 2018-08-10 | 乐视网信息技术(北京)股份有限公司 | A kind of programme method of combination and device |
CN103763582A (en) * | 2013-12-27 | 2014-04-30 | 乐视网信息技术(北京)股份有限公司 | Program scheduling method and device |
CN103763575A (en) * | 2013-12-27 | 2014-04-30 | 乐视网信息技术(北京)股份有限公司 | Program scheduling method and device |
CN106993207A (en) * | 2016-01-21 | 2017-07-28 | 腾讯科技(北京)有限公司 | The treating method and apparatus of multimedia messages |
CN106993207B (en) * | 2016-01-21 | 2020-02-07 | 腾讯科技(北京)有限公司 | Multimedia information processing method and device |
CN105933725A (en) * | 2016-06-28 | 2016-09-07 | 北京中传数广技术有限公司 | Method and system for delivering precise advertisement and information in live broadcast television |
CN105933725B (en) * | 2016-06-28 | 2019-01-04 | 北京中传数广技术有限公司 | The method and system that a kind of live telecast accurate advertisement, information are launched |
CN109658158A (en) * | 2018-12-27 | 2019-04-19 | 武汉飞鹏数码有限责任公司 | A kind of advertisement intelligent sort algorithm |
CN109711807A (en) * | 2018-12-27 | 2019-05-03 | 武汉飞鹏数码有限责任公司 | A kind of OA management system applied in radio, TV and film industries |
WO2020135724A1 (en) * | 2018-12-27 | 2020-07-02 | 青岛海信电器股份有限公司 | Broadcast signal receiving device and broadcast signal receiving method, broadcast signal transmitting device and broadcast signal transmitting method, and broadcast signal receiving and transmitting system and broadcast signal receiving and transmitting method |
CN112106377A (en) * | 2018-12-27 | 2020-12-18 | 海信视像科技股份有限公司 | Broadcast signal receiving device, broadcast signal receiving method, broadcast signal transmitting device, broadcast signal transmitting method, broadcast signal transmitting/receiving system, and broadcast signal transmitting/receiving method |
CN109658158B (en) * | 2018-12-27 | 2022-11-29 | 武汉飞鹏数码有限责任公司 | Intelligent advertisement sorting method |
CN109711807B (en) * | 2018-12-27 | 2023-04-18 | 武汉飞鹏数码有限责任公司 | OA management system applied to broadcasting and television industry |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
CN101365126A (en) | Advertisement editing method and system for VCC of IPTV | |
CN101356835B (en) | For distributing the flexiblesystem of content to equipment | |
CN104756044A (en) | On demand access to scheduled content | |
CN102186109A (en) | System for publishing and playing internet television advertisement | |
CN103650522A (en) | System and method for merging network-based content with broadcasted programming content | |
CN101431651A (en) | IPTV advertisement system based on virtual channel and its implementing method | |
US8396464B2 (en) | Method and apparatus for software update of terminals in a mobile communication system | |
WO2013161688A1 (en) | Distribution device, reproduction device, data structure, distribution method, control program, and recording medium | |
CN101110935A (en) | Method and system for inter cutting advertisement in network television roll-broadcasting program | |
CN101981625A (en) | Method and apparatus for associating metadata with content for live production | |
CN106791999A (en) | A kind of method and system of the advertisement putting based on live telecast | |
CN102026031A (en) | Set top box | |
CN105872602A (en) | Advertisement data obtaining method, device and related system | |
CN100518331C (en) | Method for inserting and relaying IP service data based on cable television network | |
CN1964483A (en) | A method for media file on demand in media content share system | |
CN101674422B (en) | Method for updating caption broadcasting list driven by on-line program | |
US20140289721A1 (en) | Method and system for updating firmware of terminals in a broadcast system | |
CN101909162A (en) | Method for formulating programme schedule | |
CN106658158B (en) | Media asset data issuing method and issuing device | |
CN103686212A (en) | Data pushing method, pushing front end system, terminal device and digital television system | |
CN101150710A (en) | A system and method for distributing interaction service information on digital TV network | |
CN101309392A (en) | Interactive program downloading method | |
CN101471944A (en) | Advertisement transmission method and system | |
CN102065241B (en) | Title generator for automatically making title | |
CN101448106A (en) | Method and system for realizing real-time text advertisements in digital video broadcasting |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
C06 | Publication | ||
PB01 | Publication | ||
C10 | Entry into substantive examination | ||
SE01 | Entry into force of request for substantive examination | ||
AD01 | Patent right deemed abandoned |
Effective date of abandoning: 20090211 |
|
C20 | Patent right or utility model deemed to be abandoned or is abandoned |