CN103051939B - Method for arrangement processing of inserting advertisement - Google Patents
Method for arrangement processing of inserting advertisement Download PDFInfo
- Publication number
- CN103051939B CN103051939B CN201210588326.1A CN201210588326A CN103051939B CN 103051939 B CN103051939 B CN 103051939B CN 201210588326 A CN201210588326 A CN 201210588326A CN 103051939 B CN103051939 B CN 103051939B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- entry
- broadcast
- layout
- sub
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention relates to a method for the arrangement processing of inserting advertisement, which comprises the following steps of: issuing a broadcasting arranging-bill framework version; arranging and issuing an inserting advertisement space-occupying bill; merging the inserting advertisement space-occupying bill and the broadcasting arranging-bill framework version; determining the inserting point of the inserting advertisement; merging an advertisement program bill and a broadcasting arranging bill; ending; processing faults; and issuing a modifying bill. In the method disclosed by the invention, an inserting-advertisement program bill is added on the basis of an original broadcasting arranging bill, an original program-modifying bill and an original advertisement program bill, so that the original mode of fixed advertisement insertion is changed, and the inserting time point, the inserting duration and the inserting form of the advertisement are more flexible through secondary merging.
Description
Technical field
The present invention relates in a kind of insert the method that advertisement editing is processed, is a kind of method of using in the computer network of radio data system, is a kind of method of processing programme and handbill.
Background technology
Along with the digitlization process of TV station, most of broadcast items of TV station all enters the epoch of digital file.But have some broadcast items due to the particularity of its broadcast, some needs artificial treatment, for example, insert advertisement in.Advertisement have between hurdle advertisement and in insert two kinds of advertisements, between hurdle, advertiser will be played between two programs.Between hurdle, insertion time, form and the duration of advertisement is all more fixing, and therefore, it is relatively easy to insert.In to insert advertisement be to be inserted in program broadcast process to broadcast.In the middle of some programs, insertion of advertising ratio is easier to, for example entertainment or news program, because the ratio of interruption is wherein easier to grasp, the broadcast of advertisement can not give spectators with lofty sense.But more coherent for plot as TV play, the unfixed program insertion of advertising of switching between content scene is just more difficult.In program, the problem of insertion of advertising is more than that, because advertisement is a kind of special form of programs, sometimes needs to repeat in a large number to broadcast, sometimes need interim insertion to broadcast, the number of times that repeats broadcast is sometimes more fixing, increases sometimes or reduces, and change is larger in a word.Character due to television program transmission determines simultaneously, and it is unconformable departing from the artificial automation broadcast of interfering completely, also will consider the emergent of accident in system design process, and artificial carrying out broadcasted and control.Therefore, how in the carrying out of automation, inserting layout and the broadcast of advertisement, is to need the problem that solves.
The present invention sets forth how in programme, in layout efficiently, to insert advertisement.In what is called, insert advertisement and refer to insertion of advertising in the process of broadcasting at program, corresponding is advertisement between hurdle.Between hurdle, the discrepancy of advertisement is relatively easy because between hurdle the insertion time of advertisement more fixing, as long as be inserted in two, broadcast between columns, the duration of broadcast is also than being easier to grasp.
In the present invention, be mainly concerned with to broadcast and compile single system, general editting office's system, advertisement volume single system, program production system.Wherein general editting office's system is responsible for issue and is broadcasted layout single frame version and audit layout list; Program production system is responsible for issuing the document examination of program skill; Slotting advertisement position occupation list and advertisement editing list in the responsible issue in single system are compiled in advertisement.Broadcast to compile broadcast layout work station in single system be responsible for merging broadcast layout single frame version and in insert advertisement position occupation list and produce to broadcast and in layout list, insert occupy-place version, determine to broadcast in layout list and insert in occupy-place version issue broadcast layout list and insert and determine version, merge in broadcast layout list and insert and determine that version and advertisement editing list generate broadcast layout list advertisement refinement version.
Summary of the invention
For solving the problem of prior art, the present invention proposes in a kind of to insert the method that advertisement editing is processed.Described method is to insert advertisement position occupation list in having increased on the basis of broadcasting layout list and formulating programme, in described, insert advertisement position occupation list and be responsible for the layout refinement advertisement position occupation period, central slotting advertisement position occupation list once merges rear generation with broadcast layout single frame version and broadcasts slotting definite version in layout list, formulating programme determines that version carries out secondary and merge to generate and broadcast layout list advertisement refinement version with broadcasting to insert in layout list again, inserts the automatic editing of advertisement in realization.
The object of the present invention is achieved like this: in a kind of, insert the method that advertisement editing is processed, the system of use comprises: single system, program production system, advertisement volume single system are compiled in general editting office of TV station system, broadcast.The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: for general editting office of TV station system, send and broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, depending on channel, program under source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version;
The step of inserting advertisement position occupation list in layout and issue: compile single system according to the duration information of the entrained advertisement position occupation of the main entry of broadcasting layout single frame version for advertisement, in editor, insert advertisement position occupation list, after edit will in insert advertisement position occupation list and be published to and broadcast volume single system; In editor, in the process of slotting advertisement position occupation list, the occupy-place advertisement that depends on main entry is split into a few strip entries that total duration equals this program occupy-place duration, and define program ID, this program spot id information of each sub-entry;
The step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version: will broadcast layout single frame version for described broadcast volume single system and merge in generation broadcast layout list and insert occupy-place version with slotting advertisement position occupation list, if merged unsuccessfully, enter " step of troubleshooting ", if merged successfully, enter next step;
In determining, insert the step of advertisement insertion point: for broadcasting volume single system, from program production system, obtain the document examination of program skill, search the ID of the advertisement insertion in the document examination of program skill, mate with the sub-entry spot of the advertisement position occupation id information of inserting in occupy-place version in broadcast layout list, the sub-entry spot of this advertisement position occupation id information is therefrom inserted in advertisement position occupation list and is inherited and come; Determine the sub-entry inter cut time point of each advertisement position occupation.All, insert advertisement insertion point and determined that rear broadcast compiles single system and generate to broadcast in layout list and insert definite edition.
The step of layout and releasing advertisements programme: compile single system refinement occupy-place advertisement for advertisement and split quantity and split duration, and the sub-entry of occupy-place advertisement is refined as to concrete ad material set, every sub-entry can comprise one to a plurality of ad material, determine that each material, at broadcast order and the duration of this sub-entry, records the program code of each ad material.Generating advertisement programme after layout completes, this programme has recorded program ID and total duration of the sub-entry of occupy-place advertisement, the playing sequence of each ad material that sub-entry comprises, duration, program code etc.The formulating programme that advertisement volume single system issue layout completes is compiled single system to broadcasting.
The step that merges slotting definite version in formulating programme and broadcast layout list: for broadcasting layout single system, formulating programme and the slotting definite version of broadcast layout list are merged to generation broadcast layout list advertisement refinement version, and the problem existing in layout list advertisement refinement version is broadcasted in inspection; Specifically according to the advertising programme ID in formulating programme, in broadcasting layout list, insert in definite version and find the entry matching, and whether contrast program duration consistent, if duration is consistent, merges and successfully go forward side by side into next step, if duration is inconsistent, enter " step of troubleshooting ";
The step finishing: for finishing to compile single process, prepare to broadcast;
The step of troubleshooting: for going wrong at merging process, merge unsuccessfully, cannot mate, check errors reports to the police, compile single system and program production system operator on duty manually coordinates by advertisement, find solution.
The beneficial effect that the present invention produces is: described method is by the basis at original broadcast layout list, program Request for Change, formulating programme, increased again slotting advertisement position occupation list in, changed the pattern of original fixedly insertion of advertising, make advertisement insert time point, insert duration, infix form is more flexible, reduced the modification of broadcasting layout list simultaneously, both alleviated broadcast system staff's pressure, facilitated again the personnel's of advertising department handbill layout, expand the authority of ad system, extended the time limit of handbill layout.Because standby broadcast system of today is more and more important in whole broadcast field, requirement to procedure, automation increases, standby broadcast whether to optimize be to be determined by tactful excellent degree, and strategy is the relation that restriction promotes mutually mutually with programme, except making rationally strategy efficiently, also will handle the relation between various programmes well, and the method for programme is processed in layout.And the present invention describes in a kind of to insert the method that advertisement editing is processed, this advantage of comparing with common advertisement editing processing method is secondary merging, flexible, detachable, according to broadcasting each main entry with occupy-place in layout list, in carrying out, insert the processing of advertisement position occupation list, then will in insert advertisement position occupation list and broadcast layout single frame version Match merging and generate to broadcast in layout list and insert and determine version, broadcast in layout list, insert determine version again with formulating programme Match merging, finally formed complete advertisement insertion.
Accompanying drawing explanation
Below in conjunction with drawings and Examples, the invention will be further described.
Fig. 1 is the flow chart of method described in the embodiment of the present invention one;
Fig. 2 be broadcast layout single frame version, in insert some component schematic diagrames that advertisement position occupation list is relevant with merging;
Fig. 3 is the schematic diagram of the embodiment of the present invention two merging method of giving an example;
Fig. 4 is the flow chart of method described in the embodiment of the present invention four.
Embodiment
Embodiment mono-:
The present embodiment is the layout processing method of inserting advertisement in a kind of, and the system that described method is used comprises: general editting office of TV station system, broadcast and compile single system, program production system, advertisement and compile single system.The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: for general editting office of TV station system, send and broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, depending on channel, program under source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version; Broadcast layout single frame version and comprise between formal programme content and column advertisement etc., wherein formal programme content is called main entry, and main entry may comprise the duration of the advertisement position occupation that program can use.
Wherein main Entry ID is unique attribute.It is unique broadcasting each main Entry ID in layout single frame version, whether has the information of advertisement position occupation in each main entry, if occupy-place has the duration information of occupy-place.
Broadcast general editting office's system issue of layout single frame Ban You TV station, when layout single frame version is broadcasted in general editting office's system issue, advertisement is compiled single system and can be notified accordingly by interface, then receive and call broadcast layout single frame version, simultaneously broadcast system also can learn that broadcasting layout single frame version issues by interface, thus to its receive, call, the operation such as merging.Broadcast in layout single frame version and listed each program to be broadcast according to the time sequencing of broadcasting, also the broadcast time of advertisement and the broadcast time of each program between hurdle have been comprised, and whether each main entry is with advertisement position occupation, and the information such as total duration of advertisement position occupation, the present embodiment be mainly in insert advertisement broadcast narrate.
The step of inserting advertisement position occupation list in layout and issue: for compiling single system according to advertisement according to the duration information of the entrained advertisement position occupation of the main entry of broadcasting layout single frame version, in editor, insert advertisement position occupation list, after edit will in insert advertisement position occupation list and be published to and broadcast volume single system.In editor, insert in the process of advertisement position occupation list, the occupy-place advertisement that depends on main entry is split into total duration equal this program occupy-place duration a few strip entries, and define the information such as program code, spot ID of each sub-entry.
In insert advertisement position occupation list editor according to the content of broadcasting layout single frame version, carry out.According to the announced broadcast layout of general editting office of TV station system single frame version, editor's issue of inserting advertisement position occupation list during advertisement volume single system carries out.In insert advertisement meaning be to insert several sections of advertisements in certain section of program material, according to program skill, examine, can determine the concrete insertion time of advertisement section.Advertisement is compiled single system according to broadcasting in layout single frame version Entry ID with advertisement position occupation, occupy-place duration, program code etc., in generation, insert advertisement position occupation list, specifically main advertisement position occupation now carried out to refinement, defining this advertisement position occupation is specifically comprised of several advertisement sections, these advertisement section length sums should equal the duration of this advertisement position occupation, the advertisement hop count splitting in addition can not be infinitely many, because the time point that main entry can insertion of advertising is limited.During being also called conventionally, insert these advertisement sections the entry of advertisement position occupation.In insert in advertisement position occupation list, generally have main Entry ID, main entry program code, split after the spot ID of the sub-entry of advertisement, the information such as program ID of the sub-entry of advertisement, it is generally consistent with the corresponding main items for information broadcasting in layout single frame version inserting the main items for information of advertisement position occupation list in wherein.
The step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version: compile single system for described broadcast broadcast layout single frame version and the merging generation of inserting advertisement position occupation list are broadcasted to slotting occupy-place version in layout list, if merged unsuccessfully, enter " step of troubleshooting ", if merged successfully, enter next step.
The broadcast layout single frame version of each channel has in corresponding inserts advertisement position occupation list, the main items for information of then inserting in advertisement position occupation list in basis finds the entry matching in corresponding broadcast layout single frame version, automatically merge, merge the main Entry ID of Main Basis and in insert total duration of occupy-place advertisement, if these two parameters are inconsistent, be considered as automatically merging unsuccessfully, by manual coordination program production system and advertisement, compile single system and issue corresponding Request for Change.
In determining, insert the step of advertisement insertion point: for broadcasting volume single system, from program production system, obtain the document examination of program skill, search the ID of the advertisement insertion in the document examination of program skill, mate with the slotting sub-entry spot of occupy-place version advertisement position occupation id information in broadcast layout list, the sub-entry spot of this advertisement position occupation id information is therefrom inserted in advertisement position occupation list and is inherited and come, and determines the sub-entry inter cut time point of each advertisement position occupation.All, insert advertisement insertion point and determined that rear broadcast compiles single system and generate to broadcast in layout list and insert definite edition.
Broadcast layout single frame version with in insert after advertisement position occupation list merges the occupy-place advertisement of main entry split, the sub-entry splitting has corresponding spot ID, as MID001, now can extract the document examination of program skill, the document examination of program skill is generally generated program material examination is rear by program production system, wherein determined this program can at which time point insertion of advertising, specify each spot ID for the initial time-code skew of this main entry.Extract after the document examination of program skill, the document examination of application skill just can be applied in inter cut time point broadcasts in the entry of inserting occupy-place version correspondence in layout list.Time point that can insertion of advertising in each main entry when program skill is examined has been done mark, and write time-code offset information in the document examination of program skill, after merging, broadcasting layout single broadcast time according to main entry does up time and broadcasts, when program is played to some time fixed time, play insertion of advertising.
The step of layout and releasing advertisements programme: compile single system refinement occupy-place advertisement for advertisement and split quantity and split duration, and the sub-entry of occupy-place advertisement is refined as to concrete ad material set, every sub-entry can comprise one to a plurality of ad material, determine that each material, at broadcast order and the duration of this sub-entry, records the program code of each ad material.Advertisement is compiled single system after receiving broadcast layout single frame version, according to inserting advertisement position occupation list in the entrained advertisement position occupation information issue of this layout list, but this occupy-place Dan Wei carries concrete advertising programme information, therefore also need layout and releasing advertisements programme, this programme has recorded program ID and total duration of the sub-entry of occupy-place advertisement, the playing sequence of each ad material that sub-entry comprises, duration, program code etc.The formulating programme that advertisement volume single system issue layout completes is compiled single system to broadcasting.
Merge the slotting step of determining version in formulating programme and broadcast layout list: for broadcasting layout single system, formulating programme and the definite version of broadcast layout list are merged and generate broadcast layout list advertisement refinement version, and the problem existing in layout list advertisement refinement version is broadcasted in inspection.Specifically according to the advertising programme ID in formulating programme, in broadcasting layout list, insert in definite version and find the entry matching, and whether contrast program duration consistent, if consistent, merge successfully, enter next step, if duration is inconsistent, enter " step of troubleshooting ".
Formulating programme is the further refinement of ad content of inserting definite version in layout list to broadcasting in fact, broadcasting the advertisement of inserting in definite version in layout list does not have concrete broadcast content, looks the information such as source, and formulating programme has carried out refinement by the concrete broadcast content of each advertisement section and the aspects such as concrete source of content.The main attribute of formulating programme has advertising programme ID, advertising programme section ID, duration, broadcast time etc.The principle merging is mainly in broadcasting layout list, to insert in definite version and find the sub-Entry ID of the advertisement position occupation matching according to the advertising programme ID in formulating programme, and whether consistent, if consistent, merge successfully if contrasting program duration; If duration is inconsistent, merges unsuccessfully and report to the police.Warning can be alert with different color table contract quotations on screen.If cannot find corresponding Entry ID, just represent to mate, can highlight warning by another color.
The step of troubleshooting: for going wrong at merging process, merge unsuccessfully, cannot mate, check errors reports to the police, and ad system and program production system are coordinated, and finds solution.When combinatorial insertion advertisement position occupation list with broadcast and to insert in layout list when determining version, have and merges the alarm that unsuccessfully maybe cannot mate, or need ad system and program production system to hold consultation during other faults, the scheme of searching solution.
The step of issue Request for Change: for obtain after optimal scheme through coordinating, compile single system and program production system issue Request for Change by advertisement, or program broadcasts and also needs to issue Request for Change while occurring changing.In formulating programme and broadcast layout list, insert while determining that version merging is pinpointed the problems, also need to issue Request for Change.Equally, sometimes can there are some special circumstances, need temporarily form of programs content etc. to adjust, also need to issue Request for Change.After Request for Change issue, by broadcasting volume single system, receive and carry out this Request for Change.
The broadcast mode of programme:
Broadcast layout list, mainly contain five kinds of arranged modes: timed events, it is determined value that the time started is broadcasted in this event representative, as 19:00 < < news hookup > > program; Up time event, the time started of this event is generally to determine according to the end time of a upper program, program is all sequential affair conventionally; Triggered time, the time started of this event is determined by manual intervention, be generally used for uncertain broadcast items of time started, as the program after < < news hookup > >, or the program after on-the-spot broadcasting; Intercut event, this event generally refers to after phasing starts broadcasting to father's program how long start to play this program; The uncertain event of intercutting, the time that starts to intercut needs artificial take to confirm to start broadcasting.
And in to insert advertisement be to belong to the event of intercutting, the mode of employing is to specify father's program to start broadcasting after certain hour, starts to play this program, and father's program main entry that to be exactly advertisement insert.Combinatorial insertion advertisement position occupation list generates slotting occupy-place version in broadcast layout list with broadcast layout single frame version can determine that each main entry has slotting advertisement in several sections, and the duration of slotting advertisement in every section.And the shift time with respect to father's program of slotting advertisement in determining every section, need to extract the document examination of program skill, this skill document examination Shi You program production division carries out the post-trial skew time-code that each spot ID is provided of skill to main entry, skew time-code is applied in the broadcast layout list having merged and is inserted in occupy-place version, just can by insert advertisement broadcast time roughly determine, by broadcasting, compile single system and generate to broadcast in layout list and insert and determine version.
What in described in the present embodiment, insert advertisement editing processing is mainly insertion of advertising in program material, first be that layout single frame version is broadcasted in issue in the present embodiment, this is the foundation of inserting advertisement position occupation list in setting up, broadcast and in layout single frame version, to have stipulated which entry inserts advertisement in can carrying out, can insert the advertisement of a few minutes duration, therefore after broadcasting the issue of layout single frame version, slotting advertisement position occupation list in single system is compiled in advertisement can split into several sections by advertisement position occupation, and stipulate the broadcast point ID of every section, program code, advertisement section ID, then advertisement is compiled single system and is generated corresponding advertisement position occupation list issue, broadcast volume single system broadcast layout list is carried out to refinement, be about to broadcast layout single frame version main Entry ID and in the main Entry ID inserted in advertisement position occupation list merge, after merging successfully, generate and broadcast slotting occupy-place version in layout list, clearly broadcast again the relative broadcast time of inserting each broadcast point ID of advertisement in inserting in occupy-place version in layout list, generate to broadcast in layout list and insert and determine version.Finally to broadcasting layout list secondary, merge, will broadcast in layout list and insert and determine that version and formulating programme merge, according to advertising programme ID, to broadcasting to insert in layout list, determine and edition carry out refinement for the third time.After the work of refinement for the third time of broadcast layout list completes, advertisement insertion work completes substantially, if layout list existing problems can be called Request for Change.
In insert advertisement position occupation list and broadcast layout list and merge after, also need to consider several specific factors, comprising:
If inserting advertisement position occupation list A. merges unsuccessfully with broadcast layout single frame version, broadcast main entry advertisement position occupation duration in layout single frame version with in insert corresponding in advertisement position occupation list in the slotting total duration of advertisement inconsistent, can cause merging unsuccessfully, the now layout list failure of can reporting to the police, and notify advertisement to compile single system and program production system, the operator on duty of two systems coordinates, after harmonious, by one of them system issue Request for Change, compile single system and can receive this Request for Change, and carry out this Request for Change.Except adopting the mode of alert notice, in programme, the entry merge successfully, failed, it fails to match can represent by different colors, such as successful entry is carried out mark by green, merge and failed by redness, carry out mark, it fails to match with the yellow mark that comes.
B. in carrying out, insert after advertisement Request for Change or program Request for Change, the order of program, duration, the attributes such as broadcast time all can change, as in insert advertisement and originally only had one section, but advertisement position occupation has been split into two sections in Request for Change, so just need to again extract the document examination of program skill, obtain the skew time-code of newly-increased spot, and be applied in programme, advertisement position occupation can not arbitrarily split into any hop count, main entry such as 10 minutes, advertisement position occupation is 1 minute, so this advertisement is split into three sections of viewing effects that will inevitably affect spectators, therefore when program skill is careful, can in suitable place, set limited insertion point according to program material, and in insert advertisement and split entry number and can not surpass this quantity, if surpass this quantity, will take measures by alert notice related system.
C. program Request for Change has changed the programme content of entry, if in former entry without advertisement position occupation, can directly replace, if but changed the entry contents with advertisement position occupation, advertisement position occupation also can change thereupon so, in to insert advertisement be insertion event, therefore if the programme content of main entry has changed, the skew time-code of spot has also changed thereupon with respect to main entry the time started of its broadcast, therefore need again program skill to examine, determine the shift time of the spot of new program material.
The consideration of fail safe:
Owing to broadcasting layout list, determine final broadcast content, broadcast time, broadcast order etc., whether rationally most importantly therefore broadcasted layout list.Therefore in each editing and processing link of broadcast layout list, to check it, and in to insert that advertisement editing processes be to broadcast one of important step that layout processes, it is little that advertisement duration in all programs occupies ratio, but its quantity size can not be despised, advertisement is broadcasted the most at last, predetermined time section broadcasted the advertisement of scheduled duration, be the security consideration of advertisement insertion.Because advertiser broadcasts the advertisement of a certain duration within the time period requiring in appointment, when meeting advertiser's requirement, can guarantee that intercutting of advertisement do not affect the normal play of other programs, this is also the another one security consideration that advertisement is broadcasted.Due in to insert advertisement be to intercut event, the time started of broadcast is decided by main entry, this has been avoided the conflict causing on broadcast time, while there is conversion in other entries, in to insert advertisement unaffected.
The issue of layout list, Request for Change:
Layout list in the present embodiment, the issue of Request for Change can be issued by interface, so program production system, single system is compiled in advertisement, broadcast volume single system and can receive these information by interface, and layout list, the issue of Request for Change has certain flow process conventionally, first be the issue of broadcasting layout single frame version, after this version issue, in insert advertisement position occupation list, program Request for Change can broadcast layout single-shot cloth according to this version, then in the broadcast layout list of merging version for the first time, inserting definite version issues, formulating programme is edited and is issued according to the broadcast layout list after merging, simultaneously can in insert advertisement Request for Change and the also issue thereupon of program Request for Change, the final volume single system that broadcasts merges formulating programme and broadcast layout list.
Embodiment bis-:
The present embodiment is the improvement of embodiment mono-, is that embodiment mono-is about the refinement of " step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version "." step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version " described in the present embodiment, comprises following sub-step:
The sub-step of mating main Entry ID: the program ID that inserts the main entry in advertisement position occupation list is mated with the program ID of main entry in broadcast layout single frame version for broadcasting volume single system, if the match is successful, son enters " sub-step automatically merging ", if it is different to can not find the ID of coupling or the advertisement duration of corresponding ID, enter " sub-step of coupling program code ";
The sub-step of coupling program code: compile single system for the entry of inserting the program ID of the main entry in advertisement position occupation list and the program ID of main entry in broadcast layout single frame version and cannot mate for broadcasting, in use, inserting the program code comprising in this main entry in advertisement position occupation list and the program code of broadcasting main entry in layout single frame version mates, if find the main entry of program code, relatively whether the total duration of advertisement position occupation of these two main entries is identical, as identical, enter " sub-step automatically merging " if not identical entering " step of troubleshooting ", if do not find the main entry that program code is identical, also enter " step of troubleshooting ",
Automatically the sub-step merging: volume single system will be inserted advertisement position occupation list and broadcast layout single frame version merges automatically for broadcasting, be embodied in original advertisement position occupation entry of broadcasting in layout single frame version and become the sub-entry of a plurality of occupy-places by an original entry, and every sub-entry has concrete program code, as automatic merging success, broadcast to compile in single system generation broadcast layout list and insert occupy-place version and enter " step of inserting advertisement insertion point in determining ", as automatic merging failure, enter " sub-step manually merging ".
In insert advertisement position occupation list and broadcast layout single frame version and merge, as shown in Figure 2: shown in figure for broadcast layout single frame version, in insert advertisement position occupation list and merge some relevant components, the primary attribute in broadcast layout list has Entry ID, looks source, program code, audio frequency, captions, duration, in slotting advertisement duration.Because in insert advertisement and belong to insertion event, so must there be corresponding father's program, in insert in advertisement position occupation list, each entry is divided into main and is divided into now several sub-entries, primary attribute in main entry has main Entry ID, program code, audio frequency, captions, total duration (occupy-place), and the primary attribute in sub-entry is for intercutting ID, program code, audio frequency, captions, duration, the sub-Entry ID of advertisement position occupation.This example is a distillation to " combinatorial insertion advertisement position occupation list and broadcast layout single frame version ", and main entry and sub-entry have been carried the information such as audio frequency, captions, can be for different language channels.
Specific implementation merges the example of mode, as shown in Figure 3:
If: have now a channel broadcast layout single frame version and corresponding in insert advertisement position occupation list, broadcast in layout single frame version and have ten entries, wherein Entry ID be the entry of ID 3, ID 6, ID 9 respectively with the advertisement position occupation of 2 minutes, 1 minute, 1 minute, and the captions of ID 3 be Chinese, audio frequency is Chinese, program code is that the captions of 00003, ID 6 are English, and audio frequency is English, program code is 00006, the captions of ID 9 are Chinese, and audio frequency is English, and program code is 00009;
1. mate main Entry ID: if in insert in advertisement position occupation list and have three main Entry IDs to be respectively the entry of ID 3, ID 6, ID 10, wherein ID 3 has two sub-entry durations to be respectively one minute, this entry matches with broadcasting ID 3 in layout single frame version occupy-place duration being consistent so, can enter automatic merging.Wherein ID 6 to have a sub-entry duration be 30 seconds, another sub-entry duration is one minute, with the advertisement position occupation time length ratio that broadcasts ID 6 entries in layout single frame version, find inconsistently, report to the police and merge unsuccessfully.The entry of ID 10 cannot find corresponding coupling entry, the analysis of mating program code, audio frequency, captions at broadcast layout list.
The analysis of 2. mating program code, audio frequency, captions: in insert the ID 10 in advertisement position occupation list main entry code be 00009, captions are Chinese, audio frequency is English, the duration of two sub-entries is all 30 seconds, its total duration be one minute in full accord with the ID 9 advertisement position occupation durations that broadcast in layout list, automatically merge.If in insert the ID 10 in advertisement position occupation list main entry code be 00008, captions be Chinese, audio frequency is Chinese, owing to not mating, carries out the processing that it fails to match.
3. automatically merge: for broadcast is compiled, single system will be inserted advertisement position occupation list and broadcast layout single frame version merges automatically, be embodied in that to broadcast in layout single frame version be that original advertisement position occupation entry becomes two entries by an original entry, and every sub-entry there are the information such as concrete program code, captions, audio frequency.If automatically merge unsuccessfully, manually merge.
4. manually merge: for the layout list that cannot carry out automatically merging, in selection, insert in advertisement position occupation list, need to merge in insert advertisement section, and judge whether the entry that matches with it, if had, select manually to merge its merging, as manual, merge and unsuccessfully merge failure handling: alert notice related system issues Request for Change, revise error message.
Embodiment tri-:
The present embodiment is the improvement of embodiment mono-, is that embodiment mono-is about the refinement of " inserting the step of advertisement insertion point in determining "." in determining, inserting the step of advertisement insertion point " described in the present embodiment comprises following sub-step:
Extract the sub-step of program skill document examination spot: for broadcasting volume single system, from program production system, obtain the document examination of program skill, mark is inserted in the advertisement of finding in skill document examination, to obtain each spot with respect to the skew time-code of main entry.Program production system has been carried out program skill to the programme content of each main entry and has been examined, and except programme content etc. is examined, also can record some information, does some marks etc.Audit with in while inserting the entry contents of advertisement position occupation, can make marks at the time point that is applicable to insertion of advertising, can obtain thus each spot with respect to the skew time-code of main entry.
Determine the sub-step of sub-entry spot: according to the spot information providing of program skill document examination, determine to broadcast the spot of inserting main entry corresponding to the sub-entry of each advertisement position occupation in occupy-place version in layout list, the sub-entry of each main entry splits the insertion reference numerals that number is set in can not examining more than programme skill.In broadcast layout list after merging, slotting occupy-place version is inserted ad entry information in having had simply, but the not yet refinement of the broadcast time of advertisement and broadcast content.By the spot ID of program skill document examination with broadcast layout list in insert in occupy-place version main now the spot ID of each sub-entry mate, broadcast and in layout list, insert in occupy-place version each occupy-place advertisement corresponding broadcast time and just obtained.Such as, in broadcast layout list, inserting ID 3 in occupy-place version has two sub-entry durations to be respectively one minute, spot ID is respectively MID001, MID002, and intercut ID in the document examination of program skill, be that the relativity shift time-code of MID001 is 00:01:30:00, spot ID is that the relativity shift time-code of MID002 is 00:10:30:00, if the broadcast time of main entry is 10:45:00:00, to intercut the broadcast time of entry be 10:46:30:00 to first paragraph so, and the broadcast time that second segment broadcasts entry is 11:06:00:00.In program skill, examine in process and can set and insert mark according to programme content, in insert in advertisement position occupation list the entry of each main entry split number can not be more than this reference numerals.
Embodiment tetra-:
The present embodiment is the improvement of embodiment mono-, is the refinement of embodiment mono-about " merge formulating programme and broadcast the step of inserting definite version in layout list "." merge formulating programme and broadcast the step of inserting definite version in layout list " described in the present embodiment comprises following sub-step, as shown in Figure 4:
Formulating programme is to insert to broadcasting in layout list the further refinement of ad content of determining version in fact, and the main attribute of formulating programme has advertising programme ID, sub-Entry ID, duration, broadcast time etc.
The principle merging is mainly in broadcasting layout list, to insert and determine the advertising programme ID that finds the sub-entry of occupy-place advertisement that matches in version according to each sub-Entry ID of the advertising programme in formulating programme, whether and it is consistent to contrast program duration, if consistent, merge successfully, if duration is inconsistent, merge unsuccessfully, can by different colors, show and report to the police.If cannot find corresponding sub-Entry ID, just represent to mate, can highlight and report to the police by another color.The sub-step of the sub-Entry ID of match advertisements: for broadcast compile single system advertisement is compiled single system issue formulating programme ad entry each sub-Entry ID with broadcast layout list in insert determine in version in insert the sub-Entry ID of occupy-place advertisement and mate consistent, the match is successful enters next son step, if it fails to match, enters " step of troubleshooting ".In formulating programme and broadcast layout list, insert and determine that version has the item of matching, be each sub-Entry ID and broadcast of the ad entry of formulating programme in layout list, insert determine version in insert the sub-Entry ID of occupy-place advertisement, the ad entry ID of formulating programme is unique, as long as find each entry of formulating programme, in broadcasting layout list, insert the corresponding entry of determining in version, if Entry ID coupling is consistent, the match is successful, if without coupling entry, carry out troubleshooting.
Check the sub-step of duration: for check formulating programme ad entry ID and broadcast in layout list, insert determine version in whether insert the time span of the consistent entry of the sub-Entry ID of occupy-place advertisement consistent, if unanimously, enter next son step, if inconsistent, enter " step of troubleshooting ".Find the Entry ID of coupling, whether unanimously checked duration, if inconsistent, carried out troubleshooting.
The sub-step of checking inter cut time legitimacy: whether specified the legal time for checking the time of intercutting, if legal time enters next step, entered " step of troubleshooting " if not legal time.The legal time refers to: first inter cut time is in the main entry with advertisement position occupation within the scope of broadcast time, and secondly the end time of advertisement does not have to surpass the end time with the main entry of joint of advertisement position occupation.If find it is not legal time, will carry out troubleshooting.
Merge successful sub-step: for layout list is slotting determines that the content of version and formulating programme coupling merges by broadcasting.If Entry ID matches, duration is consistent, inter cut time is legal relatively, by broadcasting in layout list, insert and determine that the content of version and formulating programme coupling merges, to the further refinement of broadcast layout list, add each ad material program code, look the specifying informations such as source.
Finally it should be noted that, below only unrestricted in order to technical scheme of the present invention to be described, although the present invention is had been described in detail with reference to preferred arrangement scheme, those of ordinary skill in the art is to be understood that, can modify or be equal to replacement technical scheme of the present invention (such as sequencing of used system, step etc.), and not depart from the spirit and scope of technical solution of the present invention.Method of the present invention can be worked out as being applied to the program of computer system, and runs in computer network system of the present invention.
Claims (4)
1. in, insert the method that advertisement editing is processed, the system that described method is used comprises: single system, program production system, advertisement volume single system are compiled in general editting office of TV station system, broadcast; The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: for general editting office of TV station system, send and broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, depending on channel, program under source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version;
The step of inserting advertisement position occupation list in layout and issue: compile single system according to the duration information of the entrained advertisement position occupation of the main entry of broadcasting layout single frame version for advertisement, in editor, insert advertisement position occupation list, after edit will in insert advertisement position occupation list and be published to and broadcast volume single system; In editor, in the process of slotting advertisement position occupation list, the occupy-place advertisement that depends on main entry is split into a few strip entries that total duration equals this program occupy-place duration, and define program ID, this program spot id information of each sub-entry;
The step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version: will broadcast layout single frame version for described broadcast volume single system and merge in generation broadcast layout list and insert occupy-place version with slotting advertisement position occupation list, if merged unsuccessfully, enter " step of troubleshooting ", if merged successfully, enter next step;
In determining, insert the step of advertisement insertion point: for broadcasting volume single system, from program production system, obtain the document examination of program skill, search the advertisement insertion ID in the document examination of program skill, mate with the slotting sub-entry spot of occupy-place version advertisement position occupation id information in broadcast layout list, the sub-entry spot of this advertisement position occupation id information is therefrom inserted in advertisement position occupation list and is inherited and come; Determine the sub-entry inter cut time point of each advertisement position occupation;
All, insert advertisement insertion point and determined that rear broadcast compiles single system and generate to broadcast in layout list and insert definite edition;
The step of layout and releasing advertisements programme: compile single system refinement occupy-place advertisement for advertisement and split quantity and split duration, and the sub-entry of occupy-place advertisement is refined as to concrete ad material set, every sub-entry comprises one to a plurality of ad material, determine that each material, at broadcast order and the duration of this sub-entry, records the program code of each ad material;
Generating advertisement programme after layout completes, this programme has recorded program ID and total duration of the sub-entry of occupy-place advertisement, the playing sequence of each ad material that sub-entry comprises, duration, program code;
The formulating programme that advertisement volume single system issue layout completes is compiled single system to broadcasting;
The step that merges slotting definite version in formulating programme and broadcast layout list: for broadcasting layout single system, formulating programme and the slotting definite version of broadcast layout list are merged to generation broadcast layout list advertisement refinement version, and the problem existing in layout list advertisement refinement version is broadcasted in inspection; Specifically according to the advertising programme ID in formulating programme, in broadcasting layout list, insert in definite version and find the entry matching, and whether contrast program duration consistent, if duration is consistent, merges and successfully go forward side by side into next step, if duration is inconsistent, enter " step of troubleshooting ";
The step finishing: for finishing to compile single process, prepare to broadcast;
The step of troubleshooting: for going wrong at merging process, merge unsuccessfully, cannot mate, check errors reports to the police, compile single system and program production system operator on duty manually coordinates by advertisement, find solution.
2. method according to claim 1, is characterized in that, described " step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version " comprises following sub-step:
The sub-step of mating main Entry ID: the program ID that inserts the main entry in advertisement position occupation list is mated with the program ID of main entry in broadcast layout single frame version for broadcasting volume single system, if the match is successful, son enters " sub-step automatically merging ", if it is different to can not find the ID of coupling or the advertisement duration of corresponding ID, enter " sub-step of coupling program code ";
Coupling program code sub-step: compile single system for the entry of inserting the program ID of the main entry in advertisement position occupation list and the program ID of main entry in broadcast layout single frame version and cannot mate for broadcasting, in use, inserting the program code comprising in this main entry in advertisement position occupation list and the program code of broadcasting main entry in layout single frame version mates, if find the main entry that program code is identical, relatively whether the total duration of advertisement position occupation of these two main entries is identical, as identical, enter " sub-step automatically merging ", if not identical, enter " step of troubleshooting ", if do not find the main entry that program code is identical, also enter " step of troubleshooting ",
Automatically the sub-step merging: volume single system will be inserted advertisement position occupation list and broadcast layout single frame version merges automatically for broadcasting, be embodied in original advertisement position occupation entry of broadcasting in layout single frame version and become the sub-entry of a plurality of occupy-places by an original entry, and every sub-entry has concrete program ID, sub-entry spot ID, as automatic merging success, broadcast to compile in single system generation broadcast layout list and insert occupy-place version and enter " step of inserting advertisement insertion point in determining ", as automatic merging is failed, enter " step of troubleshooting ".
3. method according to claim 1, is characterized in that, described " in determining, inserting the step of advertisement insertion point " comprises following sub-step:
Extract the sub-step of program skill document examination spot: for broadcasting volume single system, from program production system, obtain the document examination of program skill, mark is inserted in the advertisement of finding in the document examination of program skill, to obtain each spot with respect to the skew time-code of main entry;
Determine sub-entry spot sub-step: according to the spot information providing of program skill document examination, determine the spot of the main entry that the sub-entry of each advertisement position occupation is corresponding, the shift time with respect to main entry initial time that the sub-entry of each advertisement position occupation is determined determined in record;
Generate to broadcast and in layout list, to insert the sub-step of determining version: for broadcasting, compile single system and insert after the spot information in occupy-place version in broadcasting layout list completing all sub-entries of occupy-place advertisement of inserting, generate to broadcast in layout list and insert and determine version, in broadcasting layout list, insert and determine that version inserts the program code of the sub-entry of occupy-place advertisement in recording each.
4. method according to claim 1, is characterized in that, described " merge formulating programme and broadcast the step of inserting definite version in layout list " comprises following sub-step:
The sub-Entry ID sub-step of match advertisements: for broadcast compile single system advertisement is compiled single system issue formulating programme ad entry each sub-Entry ID with broadcast layout list in insert determine in version in insert the sub-Entry ID of occupy-place advertisement and mate consistent, the match is successful enters next son step, if it fails to match, enters " step of troubleshooting ";
Check the sub-step of duration: the sub-entry of advertisement of checking formulating programme for broadcasting volume single system determines that with slotting in broadcast layout list whether the time span of the sub-entry that version is corresponding is consistent, if unanimously, enter next son step, if inconsistent, enter " step of troubleshooting ";
The sub-step of checking inter cut time legitimacy: whether specified the legal time for checking the time of intercutting, if legal time enters next step, entered " step of troubleshooting " if not legal time;
Merge successful sub-step: for broadcasting volume single system, the slotting content of determining that version and formulating programme mate of broadcast layout list is merged to generation broadcast layout list advertisement refinement version;
Broadcasting layout list advertisement refinement edition owner has wanted refinement and has broadcasted occupy-place number of ads and duration and the concrete advertising message of inserting in layout list in determining edition.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210588326.1A CN103051939B (en) | 2012-12-31 | 2012-12-31 | Method for arrangement processing of inserting advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210588326.1A CN103051939B (en) | 2012-12-31 | 2012-12-31 | Method for arrangement processing of inserting advertisement |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103051939A CN103051939A (en) | 2013-04-17 |
| CN103051939B true CN103051939B (en) | 2014-03-12 |
Family
ID=48064420
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210588326.1A Active CN103051939B (en) | 2012-12-31 | 2012-12-31 | Method for arrangement processing of inserting advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103051939B (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103546666B (en) * | 2013-10-09 | 2016-09-28 | 中央电视台 | The method and device that a kind of programme with time attribute generates in real time |
| US9473804B1 (en) * | 2015-06-12 | 2016-10-18 | Ebay Inc. | Dynamic content reordering |
| CN107563806B (en) * | 2017-08-29 | 2020-10-09 | 努比亚技术有限公司 | Advertisement interaction regulation and control method and device and computer readable storage medium |
| CN107944924A (en) * | 2017-12-05 | 2018-04-20 | 赛拓信息技术有限公司 | Release management system is edited in advertisement |
| US20200322664A1 (en) * | 2019-04-05 | 2020-10-08 | Grass Valley Canada | System and method for ai driven orchestration automation of live production & channel playout |
| CN110728538B (en) * | 2019-09-29 | 2022-06-24 | 杭州联汇科技股份有限公司 | Advertisement arrangement method based on following library and attribute library |
| CN110677687B (en) * | 2019-10-21 | 2023-01-24 | 上海网达软件股份有限公司 | Live broadcast transcoding method and system supporting time delay |
| CN111294611B (en) * | 2020-01-19 | 2022-11-29 | 北京字节跳动网络技术有限公司 | Video insertion method and device, electronic equipment and computer readable storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101365126A (en) * | 2008-09-19 | 2009-02-11 | 西特斯（上海）信息技术有限公司 | Advertisement editing method and system for VCC of IPTV |
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
| CN101916409A (en) * | 2009-12-30 | 2010-12-15 | 新奥特（北京）视频技术有限公司 | Method for managing advertising service with advertising time interval as core |
| CN102663610A (en) * | 2012-02-23 | 2012-09-12 | 深圳市龙视传媒有限公司 | Associated advertisement display method, system thereof, and associated advertisement creating method |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100930786B1 (en) * | 2007-04-04 | 2009-12-09 | 엔에이치엔비즈니스플랫폼 주식회사 | Ad list generation method and system |
-
2012
- 2012-12-31 CN CN201210588326.1A patent/CN103051939B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
| CN101365126A (en) * | 2008-09-19 | 2009-02-11 | 西特斯（上海）信息技术有限公司 | Advertisement editing method and system for VCC of IPTV |
| CN101916409A (en) * | 2009-12-30 | 2010-12-15 | 新奥特（北京）视频技术有限公司 | Method for managing advertising service with advertising time interval as core |
| CN102663610A (en) * | 2012-02-23 | 2012-09-12 | 深圳市龙视传媒有限公司 | Associated advertisement display method, system thereof, and associated advertisement creating method |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103051939A (en) | 2013-04-17 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103051939B (en) | Method for arrangement processing of inserting advertisement | |
| CN101578863B (en) | Authorable content rating system | |
| US8655854B2 (en) | Hierarchical multimedia program composition | |
| CN101483767B (en) | Method and apparatus for recording and playing back content data | |
| CN108551592B (en) | EPG self-editing and arranging method and system based on IPTV | |
| US20040230881A1 (en) | Test stream generating method and apparatus for supporting various standards and testing levels | |
| CN108804694B (en) | Automatic scheduling method, equipment and system for film | |
| US20030077067A1 (en) | Television program editing device | |
| US20090044223A1 (en) | Broadcast/vod receiver and viewing management method | |
| CN104185066A (en) | Method and device for automatically verifying electronic program menu | |
| JP2007035006A (en) | Playlist composition apparatus, playlist composition method, playlist composition program, copyright management apparatus, view terminal apparatus and content management system | |
| CN103905890A (en) | EPG information automatic calibration correction method, device and system | |
| CN101594475B (en) | Adaptive selection method for title background template | |
| CN101656838B (en) | Broadcasting-line automation caption producing and broadcasting system of television broadcast station | |
| CN101909162A (en) | Method for formulating programme schedule | |
| CN104780444A (en) | Method and system for updating set-top box programs at background based on PSI/SI | |
| CN105915965B (en) | It is a kind of to broadcast single inspection method and device | |
| KR100496948B1 (en) | Program guide information generating and outputting system | |
| CN108965945B (en) | Multimedia information publishing method and device and storage medium | |
| KR20080105131A (en) | Recording device | |
| CN100534166C (en) | Method for initializing a digital decoder and decoder implementing such a method | |
| CN102065241B (en) | Title generator for automatically making title | |
| JP2004120114A (en) | Plan management system, plan managing server and program | |
| CN108337503B (en) | Digital television field environment simulation method, terminal and computer readable medium | |
| CN102694965A (en) | Multi-scene combined broadcast control method and system for field data |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |