CN103051939A - Method for arrangement processing of inserting advertisement - Google Patents
Method for arrangement processing of inserting advertisement Download PDFInfo
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- CN103051939A CN103051939A CN2012105883261A CN201210588326A CN103051939A CN 103051939 A CN103051939 A CN 103051939A CN 2012105883261 A CN2012105883261 A CN 2012105883261A CN 201210588326 A CN201210588326 A CN 201210588326A CN 103051939 A CN103051939 A CN 103051939A
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Abstract
The invention relates to a method for the arrangement processing of inserting advertisement, which comprises the following steps of: issuing a broadcasting arranging-bill framework version; arranging and issuing an inserting advertisement space-occupying bill; merging the inserting advertisement space-occupying bill and the broadcasting arranging-bill framework version; determining the inserting point of the inserting advertisement; merging an advertisement program bill and a broadcasting arranging bill; ending; processing faults; and issuing a modifying bill. In the method disclosed by the invention, an inserting-advertisement program bill is added on the basis of an original broadcasting arranging bill, an original program-modifying bill and an original advertisement program bill, so that the original mode of fixed advertisement insertion is changed, and the inserting time point, the inserting duration and the inserting form of the advertisement are more flexible through secondary merging.
Description
Technical field
The present invention relates to insert the method that advertisement editing is processed in a kind of, is a kind of method of using in the computer network of radio data system, is a kind of method of processing programme and handbill.
Background technology
Along with the digitlization process of TV station, most of broadcast items of TV station all enters the epoch of digital file.But some broadcast items are arranged because the particularity of its broadcast, some needs artificial treatment, inserts advertisement in for example.Advertisement have between the hurdle advertisement and in insert two kinds of advertisements, the advertiser will be played between two programs between the hurdle.Insertion time, form and the duration of advertisement is all more fixing between the hurdle, and therefore, it is relatively easy to insert.In to insert advertisement then be to be inserted in the program broadcast process to broadcast.Insertion of advertising ratio is easier in the middle of some programs, for example entertainment or news program, because the ratio of interruption wherein is easier to grasp, the broadcast of advertisement can not give spectators with lofty sense.But more coherent for plot as TV play, the unfixed program insertion of advertising of the switching between the content scene is just relatively more difficult.The problem of insertion of advertising is more than that in program, because advertisement is a kind of special form of programs, sometimes needs to repeat in a large number to broadcast, sometimes need interim the insertion to broadcast, the number of times that repeats to broadcast is sometimes more fixing, increases sometimes or reduces, and change is larger in a word.Simultaneously because the character of television program transmission determines that it is unconformable breaking away from fully that the artificial automation of interfering broadcasts, and also will consider meeting an urgent need of accident in system design process, artificial broadcast control.Therefore, how inserting layout and the broadcast of advertisement in the carrying out of automation, is to need the problem that solves.
The present invention sets forth how to insert advertisement in the efficiently layout in programme.Insert advertisement in the what is called and refer to insertion of advertising in the process that program broadcasts, corresponding is advertisement between the hurdle.The discrepancy of advertisement is relatively easy between the hurdle because between the hurdle insertion time of advertisement more fixing, broadcast between the columns as long as be inserted in two, the duration of broadcast is also than being easier to grasp.
Be mainly concerned with among the present invention to broadcast and compile single system, system of general editting office, advertisement volume single system, program production system.Wherein the system of general editting office is responsible for issue and broadcasts layout single frame version and audit layout list; The program production system is responsible for issuing the document examination of program skill; Insert the single and advertisement editing list of advertisement position occupation in the responsible issue in the advertisement volume single system.Broadcast to compile broadcast layout work station in the single system be responsible for merging broadcast layout single frame version and in insert single production of advertisement position occupation and broadcast layout and insert the occupy-place version in single, determine to broadcast layout and insert the issue of occupy-place version in single and broadcast layout and insert in single and determine version, merge and broadcast layout and insert in single and determine that version and advertisement editing list generate and broadcast layout list advertisement refinement version.
Summary of the invention
Be to solve the problem of prior art, the present invention proposes to insert the method that advertisement editing is processed in a kind of.Described method is to have inserted the advertisement position occupation list in the basis of broadcasting layout list and formulating programme has increased, insert single responsible layout refinement advertisement position occupation period of advertisement position occupation in described, in the middle of insert advertisement position occupation single with broadcast layout single frame version and once merge rear generation and broadcast layout and insert in single and determine version, formulating programme is inserted in single and is determined that version carries out secondary and merge to generate and broadcast the single advertisement refinement of layout version with broadcasting layout again, inserts the automatic editing of advertisement in the realization.
The object of the present invention is achieved like this: insert the method that advertisement editing is processed in a kind of, the system of use comprises: single system, program production system, advertisement volume single system are compiled in system of general editting office of TV station, broadcast.The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: be used for system of general editting office of TV station and send broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, look channel, program under the source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version;
The step of inserting the advertisement position occupation list in layout and the issue: be used for advertisement and compile single system according to the duration information of the entrained advertisement position occupation of the main clauses and subclauses of broadcasting layout single frame version, it is single to insert advertisement position occupation among the editor, after editor finishes will in insert advertisement position occupation and singly be published to broadcast and compile single system; The occupy-place advertisement that will depend on main clauses and subclauses in editor in the process of slotting advertisement position occupation list splits into a few strip clauses and subclauses that total duration equals this program occupy-place duration, and defines program ID, this program spot id information of each sub-clauses and subclauses;
The step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version: will broadcast slotting occupy-place version in layout single frame version and the slotting advertisement position occupation list merging generation broadcast layout list for described broadcast volume single system, if merge unsuccessfully, then enter " step of troubleshooting ", if merge successfully then enter next step;
Insert the step of advertisement insertion point in determining: be used for broadcasting the volume single system and obtain the document examination of program skill from program production management system, search the ID of the advertisement insertion in the document examination of program skill, insert the sub-clauses and subclauses spot of the advertisement position occupation id information coupling in the occupy-place version in single with the broadcast layout, the sub-clauses and subclauses spot of this advertisement position occupation id information is therefrom inserted to inherit in the advertisement position occupation list and is come; Determine the sub-clauses and subclauses inter cut time point of each advertisement position occupation.Broadcast volume single system generated and broadcasts slotting definite version in the layout list after slotting advertisement insertion point was determined to finish in whole.
The step of layout and releasing advertisements programme: be used for advertisement and compile single system refinement occupy-place advertisement fractionation quantity and split duration, and the sub-clauses and subclauses of occupy-place advertisement are refined as the set of concrete ad material, every sub-clauses and subclauses can comprise one to a plurality of ad material, determine that each material at broadcast order and the duration of these sub-clauses and subclauses, records the program code of each ad material.Generating advertisement programme after layout is finished, this programme have recorded program ID and total duration of the sub-clauses and subclauses of occupy-place advertisement, the playing sequence of each ad material that sub-clauses and subclauses comprise, duration, program code etc.The formulating programme that advertisement volume single system issue layout is finished is compiled single system to broadcasting.
Insert the step of definite version in merging formulating programme and the broadcast layout list: for broadcast layout single system the single slotting definite version merging of formulating programme and broadcast layout is generated broadcast layout list advertisement refinement version, and check the problem that exists in the single advertisement refinement of the broadcast layout version; Specifically insert in broadcasting the layout list according to the advertising programme ID in the formulating programme and determine to find the clauses and subclauses that match in the version, and whether contrast program duration is consistent, if duration is consistent, then merges and successfully goes forward side by side into next step, if duration is inconsistent, then enter " step of troubleshooting ";
The step that finishes: be used for finishing to compile single process, prepare to broadcast;
The step of troubleshooting: be used for going wrong at merging process, merge unsuccessfully, can't mate, check errors reports to the police, and manually coordinated the searching solution by advertisement volume single system and program production system operator on duty;
The step of issue Request for Change: be used for compiling single system releasing advertisements Request for Change through after coordinating to obtain optimal scheme by advertisement, by program production system issue program Request for Change.Broadcast to compile single system and receive that the content according to Request for Change singly changes modification to broadcasting layout behind advertisement Request for Change and the program Request for Change.
The beneficial effect that the present invention produces is: described method will be on the basis of original broadcast layout list, program Request for Change, formulating programme, increased again and inserted the advertisement position occupation list in one, changed the pattern of original fixedly insertion of advertising, so that advertisement is inserted time point, is inserted duration, infix form is more flexible, reduced simultaneously the modification of broadcasting the layout list, both alleviated broadcast system staff's pressure, made things convenient for again the personnel's of advertising department handbill layout, enlarge the authority of ad system, prolonged the time limit of handbill layout.Because standby broadcast system of today is more and more important in whole broadcast field, requirement to procedure, automation increases, whether standby broadcasting optimizes that the excellent degree that is by strategy determines, and strategy is the relation that mutually restriction promotes mutually with programme, except making rationally efficiently strategy, also will handle the relation between the various programmes well, and the method for programme is processed in layout.And the present invention describes to insert the method that advertisement editing is processed in a kind of, this advantage of comparing with common advertisement editing processing method is secondary merging, flexible, detachable, according to broadcasting each main clauses and subclauses with occupy-place in the layout list, insert the processing of advertisement position occupation list in carrying out, then will in insert advertisement position occupation single with broadcast layout single frame version Match merging and generate and broadcast layout and insert in single and determine version, broadcast layout insert in single determine version again with the formulating programme Match merging, finally formed complete advertisement insertion.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples.
Fig. 1 is the flow chart of the embodiment of the invention one described method;
Fig. 2 be broadcast layout single frame version, in insert single some the component schematic diagrames relevant with merging of advertisement position occupation;
Fig. 3 is the schematic diagram of the embodiment of the invention two merging method of giving an example;
Fig. 4 is the flow chart of the embodiment of the invention four described methods.
Embodiment
Embodiment one:
Present embodiment is the layout processing method of inserting advertisement in a kind of, and the system that described method is used comprises: system of general editting office of TV station, broadcast and compile single system, program production system, advertisement and compile single system.The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: be used for system of general editting office of TV station and send broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, look channel, program under the source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version; Broadcast layout single frame version and comprise between formal programme content and column advertisement etc., wherein formal programme content is called main clauses and subclauses, and main clauses and subclauses may comprise the duration of the advertisement position occupation that program can use.
Wherein main Entry ID is unique attribute.Broadcast that each main Entry ID is unique in the layout single frame version, whether have the information of advertisement position occupation in each main clauses and subclauses, if occupy-place has the duration information of occupy-place.
Broadcast layout single frame version by system of the general editting office issue of TV station, when layout single frame version is broadcasted in the issue of system of general editting office, advertisement is compiled single system and can be notified accordingly by interface, then receive and call broadcast layout single frame version, simultaneously broadcast system also can learn that broadcasting layout single frame version issues by interface, thus to its receive, call, the operation such as merging.Broadcast in the layout single frame version and listed each program to be broadcast according to the time sequencing of broadcasting, the broadcast time of advertisement between the hurdle and the broadcast time of each program have also been comprised, and whether each main clauses and subclauses is with advertisement position occupation, and the information such as total duration of advertisement position occupation, present embodiment mainly be in insert advertisement broadcast narrate.
The step of inserting the advertisement position occupation list in layout and the issue: be used for compiling single system according to the duration information of the entrained advertisement position occupation of the main clauses and subclauses of broadcasting layout single frame version according to advertisement, it is single to insert advertisement position occupation among the editor, after editor finishes will in insert advertisement position occupation and singly be published to broadcast and compile single system.In editor, insert the occupy-place advertisement that will depend on main clauses and subclauses in the process of advertisement position occupation list split into total duration equal this program occupy-place duration a few strip clauses and subclauses, and define the information such as program code, spot ID of each sub-clauses and subclauses.
In insert the advertisement position occupation list editor carry out according to the content of broadcasting layout single frame version.According to system of general editting office of TV station announced broadcast layout single frame version, editor's issue of inserting the advertisement position occupation list during advertisement volume single system carries out.In insert advertisement meaning be in certain section program material, to insert several sections advertisements, examine according to the program skill, can determine the concrete insertion time of advertisement section.Advertisement is compiled single system according to broadcasting in the layout single frame version Entry ID with advertisement position occupation, occupy-place duration, program code etc., it is single to insert advertisement position occupation in the generation, specifically main bar advertisement position occupation is now carried out refinement, clear and definite this advertisement position occupation specifically is comprised of several advertisement sections, these advertisement section length sums should equal the duration of this advertisement position occupation, the advertisement hop count that splits in addition can not be infinitely many, because the time point that main clauses and subclauses can insertion of advertising is limited.During also being called usually, insert these advertisement sections the clauses and subclauses of advertisement position occupation.In insert advertisement position occupation main Entry ID, main clauses and subclauses program code are generally arranged in single, split after the spot ID, the information such as program ID of the sub-clauses and subclauses of advertisement of the sub-clauses and subclauses of advertisement, insert the single main items for information of advertisement position occupation in wherein and generally be with broadcast layout single frame version in corresponding main items for information consistent.
Combinatorial insertion advertisement position occupation list and the step of broadcasting layout single frame version: the merging that will broadcast layout single frame version and slotting advertisement position occupation list for described broadcast volume single system generates slotting occupy-place version in the broadcast layout list, if merge unsuccessfully, then enter " step of troubleshooting ", if merge successfully then enter next step.
The broadcast layout single frame version of each channel has that to insert advertisement position occupation in corresponding single, the main items for information of then inserting in the basis in the advertisement position occupation list finds the clauses and subclauses that are complementary in the broadcast layout single frame version of correspondence, automatically merge, merge Main Basis master Entry ID and in insert total duration of occupy-place advertisement, if these two parameters are inconsistent, then be considered as automatically merging unsuccessfully, then compile single system by manual coordination program production system and advertisement and issue corresponding Request for Change.
Insert the step of advertisement insertion point in determining: be used for broadcasting the volume single system and obtain the document examination of program skill from program production management system, search the ID of the advertisement insertion in the document examination of program skill, the slotting sub-clauses and subclauses spot of occupy-place version advertisement position occupation id information mates in the layout list with broadcasting, the sub-clauses and subclauses spot of this advertisement position occupation id information is therefrom inserted to inherit in the advertisement position occupation list and is come, and determines the sub-clauses and subclauses inter cut time point of each advertisement position occupation.Broadcast volume single system generated and broadcasts slotting definite version in the layout list after slotting advertisement insertion point was determined to finish in whole.
Broadcast layout single frame version with in the occupy-place advertisement of main clauses and subclauses is split after inserting that advertisement position occupation is single and merging, the sub-clauses and subclauses that split have corresponding spot ID, such as MID001, can extract the document examination of program skill this moment, the document examination of program skill is generally generated the program material examination is rear by program production management system, determined wherein this program can at which time point insertion of advertising, specify each spot ID for the initial time-code skew of these main clauses and subclauses.After extracting the document examination of program skill, use the skill document examination and just the inter cut time point can be applied on the clauses and subclauses of broadcasting slotting occupy-place version correspondence in the layout list.Time point that can insertion of advertising in each main clauses and subclauses when the program skill is examined has been done mark, and in the document examination of program skill, write the time-code offset information, broadcasting layout single broadcast time according to main clauses and subclauses after merging does up time and broadcasts, when program is played to some time fixed time, play insertion of advertising.
The step of layout and releasing advertisements programme: be used for advertisement and compile single system refinement occupy-place advertisement fractionation quantity and split duration, and the sub-clauses and subclauses of occupy-place advertisement are refined as the set of concrete ad material, every sub-clauses and subclauses can comprise one to a plurality of ad material, determine that each material at broadcast order and the duration of these sub-clauses and subclauses, records the program code of each ad material.Advertisement is compiled single system after receiving broadcast layout single frame version, single according to inserting advertisement position occupation in the single entrained advertisement position occupation information issue of this layout, but this occupy-place Dan Wei carries concrete advertising programme information, therefore also need layout and releasing advertisements programme, this programme has recorded program ID and total duration of the sub-clauses and subclauses of occupy-place advertisement, the playing sequence of each ad material that sub-clauses and subclauses comprise, duration, program code etc.The formulating programme that advertisement volume single system issue layout is finished is compiled single system to broadcasting.
The step of slotting definite version during merging formulating programme and broadcast layout are single: for broadcasting the layout single system formulating programme and the single definite version merging generation of broadcast layout are broadcasted layout list advertisement refinement version, and check the problem that exists in the broadcast layout list advertisement refinement version.Specifically insert in broadcasting the layout list according to the advertising programme ID in the formulating programme and determine to find the clauses and subclauses that match in the version, and whether contrast program duration is consistent, if unanimously, then merge successfully, enter next step,, then enter " step of troubleshooting " if duration is inconsistent.
Formulating programme is to insert the further refinement of ad content of determining version to broadcasting in the layout list in fact, broadcast layout and insert the advertisement of determining in the version in single and do not have concrete broadcast content, look the information such as source, and formulating programme has carried out refinement with the concrete broadcast content of each advertisement section and the aspects such as concrete source of content.The main attribute of formulating programme has advertising programme ID, advertising programme section ID, duration, broadcast time etc.The principle that merges mainly is to insert in broadcasting the layout list according to the advertising programme ID in the formulating programme to determine to find the sub-Entry ID of the advertisement position occupation that matches in the version, and whether contrast program duration is consistent, if unanimously, then merge successfully; If duration is inconsistent, then merge unsuccessfully and warning.Warning can be alert with different color table contract quotations at screen.If can't find corresponding Entry ID, just expression can't be mated, and can highlight warning with another color.
The step of troubleshooting: be used for going wrong at merging process, merge unsuccessfully, can't mate, check errors reports to the police, and ad system and program production system coordinated, the searching solution.Single and broadcast layout and insert when determining version in single when the combinatorial insertion advertisement position occupation, have and merges the alarm that unsuccessfully maybe can't mate, perhaps need ad system and program production system to hold consultation during other faults, the searching solution plan.
The step of issue Request for Change: be used for compiling single system and program production system issue Request for Change through after coordinating to obtain optimal scheme by advertisement, or program broadcasts and also needs to issue Request for Change when occurring changing.In formulating programme and broadcast layout are single, insert when determining that the version merging is pinpointed the problems, also need to issue Request for Change.Equally, sometimes some special circumstances can occur, need temporarily form of programs content etc. is adjusted, also need to issue Request for Change.Compile the single system reception and carry out this Request for Change by broadcasting after the Request for Change issue.
The broadcast mode of programme:
The broadcast layout is single, mainly contains five kinds of arranged modes: timed events, and it is determined value that the time started is broadcasted in this event representative, such as 19:00 " news hookup " program; The up time event, the time started of this event generally is to determine that according to the concluding time of a upper program program all is sequential affair usually; In the triggered time, the time started of this event determined by manual intervention, generally is used for uncertain broadcast items of time started, such as " news hookup " program afterwards, or the program after the on-the-spot broadcasting; Intercut event, this event generally refers to how long begin to play this program after phasing starts broadcasting to father's program; The uncertain event of intercutting, the time that begins to intercut needs artificial take to confirm to start broadcasting.
And in to insert advertisement be to belong to the event of intercutting, the mode of employing is to specify father's program to start broadcasting behind the certain hour, begins to play this program, and father's program main clauses and subclauses that to be exactly advertisement insert.Insert the occupy-place version in combinatorial insertion advertisement position occupation list and the broadcast layout single frame version generation broadcast layout list and can determine that each main clauses and subclauses has slotting advertisement in several sections, and the duration of slotting advertisement in every section.And the shift time with respect to father's program of slotting advertisement in determining every section, need to extract the document examination of program skill, this skill document examination is by program production division main clauses and subclauses to be carried out the post-trial skew time-code that each spot ID is provided of skill, the skew time-code is applied to merges good broadcast layout and insert in the occupy-place version in single, just can with in insert advertisement broadcast time roughly determine, compile single system and generate and broadcast layout and insert in single and determine version by broadcasting.
What insert the advertisement editing processing during present embodiment is described mainly is insertion of advertising in program material, at first be that layout single frame version is broadcasted in issue in the present embodiment, this is the foundation of inserting the advertisement position occupation list in setting up, broadcast and to have stipulated in the layout single frame version which clauses and subclauses inserts advertisement in can carrying out, can insert the advertisement of a few minutes duration, therefore after broadcasting the issue of layout single frame version, insert advertisement position occupation in the advertisement volume single system and singly advertisement position occupation can be split into several sections, and stipulate every section broadcast point ID, program code, advertisement section ID, then advertisement is compiled single system and is generated the single and issue of corresponding advertisement position occupation, broadcast volume single system will broadcast layout and singly carry out refinement, be about to broadcast layout single frame version main Entry ID and in insert the main Entry ID of advertisement position occupation in single and merge, generate after merging successfully to broadcast in the layout list and insert the occupy-place version, each that broadcast clearly again that layout inserts advertisement in inserting in the occupy-place version in single broadcasted the relative broadcast time of some ID, generates to broadcast layout and insert in single and determine version.Finally to the single secondary merging of broadcast layout, will broadcast slotting definite version and formulating programme merging in the layout list, carry out for the third time refinement according to advertising programme ID to inserting definite edition in the broadcast layout list.After for the third time refinement work of broadcast layout list was finished, advertisement insertion work was finished substantially, if the single existing problems of layout can be called Request for Change.
In insert advertisement position occupation single with broadcast that layout is single and merge after, also need to consider several specific factors, comprising:
Advertisement position occupation is single to be merged unsuccessfully with broadcast layout single frame version if insert A., namely broadcast in the layout single frame version main clauses and subclauses advertisement position occupation duration with in insert advertisement position occupation corresponding in single in the slotting total duration of advertisement inconsistent, can cause merging unsuccessfully, the layout failure of singly can reporting to the police this moment, and single system and program production system are compiled in the notice advertisement, the operator on duty of two systems coordinates, after harmonious, by one of them system's issue Request for Change, compile single system and can receive this Request for Change, and carry out this Request for Change.Except adopting the mode of alert notice, in programme, merge successfully, failure, the clauses and subclauses that it fails to match can represent with different colors, comes mark such as the clauses and subclauses of success with green, merge unsuccessfully come mark with redness, it fails to match with the yellow mark that comes.
B. after in carrying out, inserting advertisement Request for Change or program Request for Change, the order of program, duration, the attributes such as broadcast time all can change, as in insert advertisement and originally only had one section, but in the Request for Change advertisement position occupation two sections have been split into, so just need to again extract the document examination of program skill, obtain the skew time-code of newly-increased spot, and be applied in the programme, advertisement position occupation can not arbitrarily split into any hop count, main clauses and subclauses such as 10 minutes, advertisement position occupation is 1 minute, therefore so this advertisement is split into three sections viewing effects that will inevitably affect spectators, when the program skill is examined, can set limited insertion point in suitable place according to program material, and in insert advertisement and split entry number and can not surpass this quantity, if surpass this quantity, will take measures by the alert notice related system.
C. the program Request for Change has changed the programme content of clauses and subclauses, if in the former clauses and subclauses without advertisement position occupation, then can directly replace, if but changed entry contents with advertisement position occupation, advertisement position occupation also can change thereupon so, in to insert advertisement be the insertion event, therefore if the programme content of main clauses and subclauses has changed, then the skew time-code of spot has also changed thereupon with respect to main clauses and subclauses the time started of its broadcast, therefore need again the program skill to examine, determine the shift time of the spot of new program material.
The consideration of fail safe:
Whether singly determined final broadcast content, broadcast time, broadcast sequential scheduling owing to broadcast layout, it is rationally most important therefore to broadcast the layout list.Therefore to check it in single each the editing and processing link of broadcast layout, and in to insert that advertisement editing processes be to broadcast one of important step that layout processes, it is little that advertisement duration in all programs occupies ratio, but its quantity size can not be despised, advertisement is broadcasted the most at last, predetermined time section broadcasted the advertisement of scheduled duration, be the security consideration of advertisement insertion.Because advertiser broadcasts a certain duration within the time period that requires in appointment advertisement when satisfying advertiser's requirement, can guarantee that intercutting of advertisement do not affect the normal play of other programs, this also is the another one security consideration that advertisement is broadcasted.Since in to insert advertisement be to intercut event, the time started of broadcast is decided by main clauses and subclauses, this has been avoided the conflict that causes on the broadcast time, during other clauses and subclauses generation conversion, in to insert advertisement unaffected.
Layout is single, the issue of Request for Change:
Layout is single in the present embodiment, the issue of Request for Change can be issued by interface, so program production system, single system is compiled in advertisement, broadcast the volume single system and can receive these information by interface, and layout is single, the issue of Request for Change has certain flow process usually, it at first is the issue of broadcasting layout single frame version, after this version issue, in to insert advertisement position occupation single, the program Request for Change can broadcast layout single-shot cloth according to this version, insert during the then broadcast layout of for the first time merging version is single and determine an edition issue, formulating programme is singly edited and is issued according to the broadcast layout after merging, simultaneously can in insert advertisement Request for Change and the also thereupon issue of program Request for Change, final broadcast to compile single system to formulating programme and broadcast layout singly merge.
Embodiment two:
Present embodiment is the improvement of embodiment one, is that embodiment one is about the refinement of " the single step with broadcasting layout single frame version of combinatorial insertion advertisement position occupation ".Present embodiment described " the single step with broadcasting layout single frame version of combinatorial insertion advertisement position occupation " comprises following substep:
The substep that mates main Entry ID: be used for to broadcast compile single system and will insert the program ID of main clauses and subclauses in the program ID of the main clauses and subclauses of advertisement position occupation in single and the broadcast layout single frame version and mate, son enters " substep that automatically merges " if the match is successful, if can not find the ID of coupling or the advertisement duration difference of corresponding ID, then enter " substep of coupling program code ";
The substep of coupling program code: the clauses and subclauses that the program ID of main clauses and subclauses can't mate in the program ID of the main clauses and subclauses in single for slotting advertisement position occupation for broadcast volume single system and the broadcast layout single frame version, inserting the program code that comprises in these main clauses and subclauses in the advertisement position occupation list and the program code of broadcasting main clauses and subclauses in the layout single frame version in the use mates, if find the main clauses and subclauses of program code, then relatively whether the total duration of advertisement position occupation of these two main clauses and subclauses identical, such as identical then enter " substep that automatically merges " if not identical entering " step of troubleshooting "; If do not find the identical main clauses and subclauses of program code, enter " step of troubleshooting " yet;
The automatic substep that merges: will insert the advertisement position occupation list for broadcast volume single system and automatically merge with broadcast layout single frame version, be embodied in original advertisement position occupation clauses and subclauses of broadcasting on the layout single frame version and become the sub-clauses and subclauses of a plurality of occupy-places by original clauses and subclauses, and every sub-clauses and subclauses have concrete program code, insert the occupy-place version and enter " step of slotting advertisement insertion point in definite " such as successful then the broadcast in the volume single system generation broadcast layout list of automatic merging, such as automatic merging failure, then enter " substep that manually merges ".
In to insert advertisement position occupation single and broadcast layout single frame version and merge, as shown in Figure 2: shown in the figure for broadcast layout single frame version, in insert advertisement position occupation single with merge some relevant components, broadcast primary attribute in the layout list Entry ID arranged, look the source, program code, audio frequency, captions, duration, in slotting advertisement duration.Because in insert advertisement and belong to the insertion event, so corresponding father's program must be arranged, in insert advertisement position occupation single in, each clauses and subclauses is divided into main bar and is divided into now several sub-clauses and subclauses, primary attribute in the main clauses and subclauses has main Entry ID, program code, audio frequency, captions, total duration (occupy-place), and the primary attribute in the sub-clauses and subclauses is for intercutting ID, program code, audio frequency, captions, duration, the sub-Entry ID of advertisement position occupation.This example is that main clauses and subclauses and sub-clauses and subclauses have been carried the information such as audio frequency, captions, can be used for different language channels to a distillation of " the single and broadcast layout single frame version of combinatorial insertion advertisement position occupation ".
Specific implementation merges the example of mode, as shown in Figure 3:
If: have now a channel broadcast layout single frame version and corresponding in to insert advertisement position occupation single, broadcasting in the layout single frame version has ten clauses and subclauses, wherein Entry ID be the clauses and subclauses of ID 3, ID 6, ID 9 respectively with 2 minutes, 1 minute, 1 minute advertisement position occupation, and the captions of ID 3 be Chinese, audio frequency is Chinese, program code is that the captions of 00003, ID 6 are English, and audio frequency is English, program code is 00006, the captions of ID 9 are Chinese, and audio frequency is English, and program code is 00009;
1. mate main Entry ID: if in insert advertisement position occupation and have three main Entry IDs to be respectively the clauses and subclauses of ID 3, ID 6, ID 10 in single, wherein ID 3 has two sub-clauses and subclauses durations to be respectively one minute, so these clauses and subclauses with broadcast layout single frame version in ID 3 the occupy-place duration is consistent is complementary, can enter automatic merging.Wherein ID 6 a sub-clauses and subclauses duration is arranged is 30 seconds, another sub-clauses and subclauses duration is one minute, with the advertisement position occupation time length ratio that broadcasts ID 6 clauses and subclauses in the layout single frame version, finds inconsistently, then warning merges unsuccessfully.The clauses and subclauses of ID 10 can't singly find corresponding coupling clauses and subclauses, the analysis of mating program code, audio frequency, captions in the broadcast layout.
The analysis of 2. mating program code, audio frequency, captions: in insert the ID 10 of advertisement position occupation in single main entry code be 00009, captions are Chinese, audio frequency is English, the duration of two sub-clauses and subclauses all is 30 seconds, its total duration be one minute with to broadcast the ID 9 advertisement position occupation durations of layout in single in full accord, then automatically merge.If in insert the ID 10 of advertisement position occupation in single main entry code be 00008, captions be Chinese, audio frequency be Chinese, owing to not mating, then carries out the processing that it fails to match.
3. automatically merging: the volume single system will be inserted the advertisement position occupation list and broadcast layout single frame version merges automatically for broadcasting, be embodied in that to broadcast on the layout single frame version be that original advertisement position occupation clauses and subclauses become two clauses and subclauses by original clauses and subclauses, and every sub-clauses and subclauses there are the information such as concrete program code, captions, audio frequency.If automatically merge unsuccessfully, then manually merge.
4. manually merge: single for the layout that can't automatically merge, insert advertisement section in inserting in the selection that advertisement position occupation needs in single to merge, and judge whether the clauses and subclauses that are complementary with it, if have, select manually to merge its merging, as manual the merging unsuccessfully then merging failure handling: the alert notice related system issues Request for Change, revises error message.
Embodiment three:
Present embodiment is the improvement of embodiment one, is that embodiment one is about the refinement of " inserting the step of advertisement insertion point in determining ".Present embodiment described " inserting the step of advertisement insertion point in determining " comprises following substep:
Extract the substep of program skill document examination spot: be used for broadcasting the volume single system and obtain the document examination of program skill from program production management system, mark is inserted in the advertisement of seeking in the skill document examination, to obtain each spot with respect to the skew time-code of main clauses and subclauses.The program production system has been carried out the program skill to the programme content of each main clauses and subclauses and has been examined, and except programme content etc. is examined, also can record some information, does some marks etc.Audit with in when inserting the entry contents of advertisement position occupation, can make marks at the time point that is fit to insertion of advertising, can obtain thus each spot with respect to the skew time-code of main clauses and subclauses.
Determine the substep of sub-clauses and subclauses spot: according to the spot information that provides of program skill document examination, determine to broadcast the spot that main clauses and subclauses corresponding to sub-clauses and subclauses of each advertisement position occupation in the occupy-place version are inserted in layout in single, the sub-clauses and subclauses of each main clauses and subclauses split the insertion reference numerals that number is set in can not examining more than the programme skill.Slotting occupy-place version was inserted ad entry information in having had simply during broadcast layout after the merging was single, but the not yet refinement of the broadcast time of advertisement and broadcast content.With the spot ID of program skill document examination with broadcast layout insert in single in the occupy-place version main bar now the spot ID of each sub-clauses and subclauses mate, broadcast layout and insert in the occupy-place version each occupy-place advertisement corresponding broadcast time in single and just obtained.Such as, broadcast layout and insert that ID 3 has two sub-clauses and subclauses durations to be respectively one minute in the occupy-place version in single, spot ID is respectively MID001, MID002, be that the relativity shift time-code of MID001 is 00:01:30:00 and intercut ID in the document examination of program skill, spot ID is that the relativity shift time-code of MID002 is 00:10:30:00, if the broadcast time of main clauses and subclauses is 10:45:00:00, to intercut the broadcast time of clauses and subclauses be 10:46:30:00 to first paragraph so, and the broadcast time that second segment broadcasts clauses and subclauses is 11:06:00:00.Examine can to set according to programme content in the process in the program skill and insert mark, in insert advertisement position occupation single in the sub-clauses and subclauses of each main clauses and subclauses split number can not be more than this reference numerals.
Embodiment four:
Present embodiment is the improvement of embodiment one, is the refinement of embodiment one about " merge formulating programme and broadcast the slotting step of determining version in the layout list ".Present embodiment described " merge formulating programme and broadcast the slotting step of determining version in the layout list " comprises following substep, as shown in Figure 4:
Formulating programme is to insert the further refinement of ad content of determining version to broadcasting in the layout list in fact, and the main attribute of formulating programme has advertising programme ID, sub-Entry ID, duration, broadcast time etc.
The principle that merges mainly is to insert the advertising programme ID that determines to find in the version the sub-clauses and subclauses of occupy-place advertisement that match according to each sub-Entry ID of the advertising programme in the formulating programme in broadcasting the layout list, and whether contrast program duration is consistent, if consistent, then merge successfully, if duration is inconsistent, then merge unsuccessfully, can show with different colors and report to the police.If can't find corresponding sub-Entry ID, just expression can't be mated, and can highlight and report to the police with another color.The substep of the sub-Entry ID of match advertisements: be used for to broadcast compile single system advertisement is compiled the single system issue formulating programme ad entry each sub-Entry ID with broadcast layout insert in single determine in the version in insert the sub-Entry ID of occupy-place advertisement and mate consistent, the match is successful then enters the next son step, if it fails to match then enter " step of troubleshooting ".Insert during formulating programme and broadcast layout are single and determine that version has the item of being complementary, be formulating programme ad entry each sub-Entry ID and broadcast layout insert in single determine version in insert the sub-Entry ID of occupy-place advertisement, the ad entry ID of formulating programme is unique, in broadcasting the layout list, insert the corresponding clauses and subclauses of determining in the version as long as find each clauses and subclauses of formulating programme, if the Entry ID coupling is consistent, the match is successful, if without the coupling clauses and subclauses, then carry out troubleshooting.
Check the substep of duration: be used for checking formulating programme ad entry ID with broadcast layout insert in single determine version in the time span of the consistent clauses and subclauses of the sub-Entry ID of slotting occupy-place advertisement whether consistent, if unanimously then enter the next son step, if inconsistent then enter " step of troubleshooting ".Whether found the Entry ID of coupling, it is consistent then to check duration, if inconsistent then carry out troubleshooting.
The substep of checking inter cut time legitimacy: be used for checking the time of intercutting and whether specified the legal time, if legal time then enters next step, then enter " step of troubleshooting " if not legal time.The legal time refers to: at first inter cut time is in the main clauses and subclauses broadcast time scope with advertisement position occupation, and secondly the concluding time of advertisement does not have to surpass the concluding time with the main clauses and subclauses of joint of advertisement position occupation.If find it is not legal time, then will carry out troubleshooting.
Merge successful substep: be used for to broadcast the single content of determining version and formulating programme coupling of inserting of layout and merge.If Entry ID is complementary, duration is consistent, inter cut time is legal relatively, then will broadcast layout and insert the content of determining version and formulating programme coupling in single and merge, namely to broadcasting the single further refinement of layout, add each ad material program code, look the specifying information such as source.
It should be noted that at last, below only unrestricted in order to technical scheme of the present invention to be described, although with reference to the preferred arrangement scheme the present invention is had been described in detail, those of ordinary skill in the art is to be understood that, can make amendment or be equal to replacement technical scheme of the present invention (such as sequencing of employed system, step etc.), and not break away from the spirit and scope of technical solution of the present invention.Method of the present invention can be worked out as being applied to the program of computer system, and runs in the computer network system of the present invention.
Claims (4)
1. insert the method that advertisement editing is processed in one kind, the employed system of described method comprises: system of general editting office of TV station, broadcast and compile single system, program production system, advertisement and compile single system; The step of described method is as follows:
The step of layout single frame version is broadcasted in issue: be used for system of general editting office of TV station and send broadcast layout single frame version, described broadcast layout single frame version comprises: programm name, program code, program category, look channel, program under the source, program start broadcasting time, program duration, main Entry ID, the duration of the advertisement position occupation that this program can be used; Advertisement is compiled single system and is broadcasted the reception of volume single system and broadcast layout single frame version;
The step of inserting the advertisement position occupation list in layout and the issue: be used for advertisement and compile single system according to the duration information of the entrained advertisement position occupation of the main clauses and subclauses of broadcasting layout single frame version, it is single to insert advertisement position occupation among the editor, after editor finishes will in insert advertisement position occupation and singly be published to broadcast and compile single system; The occupy-place advertisement that will depend on main clauses and subclauses in editor in the process of slotting advertisement position occupation list splits into a few strip clauses and subclauses that total duration equals this program occupy-place duration, and defines program ID, this program spot id information of each sub-clauses and subclauses;
The step of combinatorial insertion advertisement position occupation list and broadcast layout single frame version: will broadcast slotting occupy-place version in layout single frame version and the slotting advertisement position occupation list merging generation broadcast layout list for described broadcast volume single system, if merge unsuccessfully, then enter " step of troubleshooting ", if merge successfully then enter next step;
Insert the step of advertisement insertion point in determining: be used for broadcasting the volume single system and obtain the document examination of program skill from program production management system, search the advertisement insertion ID in the document examination of program skill, insert the sub-clauses and subclauses spot of occupy-place version advertisement position occupation id information coupling in single with the broadcast layout, the sub-clauses and subclauses spot of this advertisement position occupation id information is therefrom inserted to inherit in the advertisement position occupation list and is come; Determine the sub-clauses and subclauses inter cut time point of each advertisement position occupation;
Broadcast volume single system generated and broadcasts slotting definite version in the layout list after slotting advertisement insertion point was determined to finish in whole;
The step of layout and releasing advertisements programme: be used for advertisement and compile single system refinement occupy-place advertisement fractionation quantity and split duration, and the sub-clauses and subclauses of occupy-place advertisement are refined as the set of concrete ad material, every sub-clauses and subclauses can comprise one to a plurality of ad material, determine that each material at broadcast order and the duration of these sub-clauses and subclauses, records the program code of each ad material;
Generating advertisement programme after layout is finished, this programme have recorded program ID and total duration of the sub-clauses and subclauses of occupy-place advertisement, the playing sequence of each ad material that sub-clauses and subclauses comprise, duration, program code;
The formulating programme that advertisement volume single system issue layout is finished is compiled single system to broadcasting;
Insert the step of definite version in merging formulating programme and the broadcast layout list: for broadcast layout single system the single slotting definite version merging of formulating programme and broadcast layout is generated broadcast layout list advertisement refinement version, and check the problem that exists in the single advertisement refinement of the broadcast layout version; Specifically insert in broadcasting the layout list according to the advertising programme ID in the formulating programme and determine to find the clauses and subclauses that match in the version, and whether contrast program duration is consistent, if duration is consistent, then merges and successfully goes forward side by side into next step, if duration is inconsistent, then enter " step of troubleshooting ";
The step that finishes: be used for finishing to compile single process, prepare to broadcast;
The step of troubleshooting: be used for going wrong at merging process, merge unsuccessfully, can't mate, check errors reports to the police, and manually coordinated the searching solution by advertisement volume single system and program production system operator on duty;
The step of issue Request for Change: be used for compiling single system releasing advertisements Request for Change through after coordinating to obtain optimal scheme by advertisement, by program production system issue program Request for Change;
Broadcast to compile single system and receive that the content according to Request for Change singly changes modification to broadcasting layout behind advertisement Request for Change and the program Request for Change.
2. method according to claim 1 is characterized in that, described " the single step with broadcasting layout single frame version of combinatorial insertion advertisement position occupation " comprises following substep:
The substep that mates main Entry ID: be used for to broadcast compile single system and will insert the program ID of main clauses and subclauses in the program ID of the main clauses and subclauses of advertisement position occupation in single and the broadcast layout single frame version and mate, son enters " substep that automatically merges " if the match is successful, if can not find the ID of coupling or the advertisement duration difference of corresponding ID, then enter " substep of coupling program code ";
Coupling program code substep: the clauses and subclauses that the program ID of main clauses and subclauses can't mate in the program ID of the main clauses and subclauses in single for slotting advertisement position occupation for broadcast volume single system and the broadcast layout single frame version, inserting the program code that comprises in these main clauses and subclauses in the advertisement position occupation list and the program code of broadcasting main clauses and subclauses in the layout single frame version in the use mates, if find the identical main clauses and subclauses of program code then relatively whether the total duration of advertisement position occupation of these two main clauses and subclauses is identical, as identically then entering " substep that automatically merges ", if not identical then enter " step of troubleshooting "; If do not find the identical main clauses and subclauses of program code, enter " step of troubleshooting " yet;
The automatic substep that merges: will insert the advertisement position occupation list for broadcast volume single system and automatically merge with broadcast layout single frame version, be embodied in original advertisement position occupation clauses and subclauses of broadcasting on the layout single frame version and become the sub-clauses and subclauses of a plurality of occupy-places by original clauses and subclauses, and every sub-clauses and subclauses have concrete program ID, sub-clauses and subclauses spot ID, insert the occupy-place version and enter " step of slotting advertisement insertion point in definite " such as successful then the broadcast in the volume single system generation broadcast layout list of automatic merging, such as failed then enter " step of troubleshooting " of automatic merging.
3. method according to claim 1 is characterized in that, described " inserting the step of advertisement insertion point in determining " comprises following substep:
Extract the substep of program skill document examination spot: be used for broadcasting the volume single system and obtain the document examination of program skill from program production management system, mark is inserted in the advertisement of seeking in the document examination of program skill, to obtain each spot with respect to the skew time-code of main clauses and subclauses;
Determine sub-clauses and subclauses spot substep: according to the spot information that provides of program skill document examination, determine the spot of the main clauses and subclauses that the sub-clauses and subclauses of each advertisement position occupation are corresponding, the shift time with respect to main clauses and subclauses zero-time that the sub-clauses and subclauses of each advertisement position occupation are determined determined in record;
Generate to broadcast layout and insert the substep of determining version in single: be used for broadcasting and compile single system and insert the sub-clauses and subclauses of occupy-place advertisement and broadcasting after layout inserts spot information on the occupy-place version in single finishing all, generate to insert in the broadcast layout list and determine version, in broadcast layout list, insert and determine that version records the program code of the slotting sub-clauses and subclauses of occupy-place advertisement in each.
4. method according to claim 1 is characterized in that, described " merge formulating programme and broadcast the slotting step of determining version in the layout list " comprises following substep:
The sub-Entry ID substep of match advertisements: be used for to broadcast compile single system advertisement is compiled the single system issue formulating programme ad entry each sub-Entry ID with broadcast layout insert in single determine in the version in insert the sub-Entry ID of occupy-place advertisement and mate consistent, the match is successful then enters the next son step, if it fails to match then enter " step of troubleshooting ";
Check the substep of duration: be used for to broadcast compile sub-clauses and subclauses of advertisement that single system checks formulating programme and broadcast layout and insert in single and determine whether edition time span of corresponding sub-clauses and subclauses is consistent, if unanimously then enter the next son step, if inconsistent then enter " step of troubleshooting ";
The substep of checking inter cut time legitimacy: be used for checking the time of intercutting and whether specified the legal time, if legal time then enters next step, then enter " step of troubleshooting " if not legal time;
Merge successful substep: be used for to broadcast compile single system and will broadcast the single content of determining version and formulating programme coupling of inserting of layout and merge and generate broadcast layout list advertisement refinement version;
Broadcasting the single advertisement refinement of layout edition owner has wanted refinement and broadcasts layout and insert occupy-place number of ads and duration and concrete advertising message in determining edition in single.
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