CN101909163B - Advertising program arranging system - Google Patents
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- CN101909163B CN101909163B CN 200910244306 CN200910244306A CN101909163B CN 101909163 B CN101909163 B CN 101909163B CN 200910244306 CN200910244306 CN 200910244306 CN 200910244306 A CN200910244306 A CN 200910244306A CN 101909163 B CN101909163 B CN 101909163B
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Abstract
The invention provides an advertising program arranging system which comprises a weekly playing bill arranging assembly, a deriving assembly, a judging assembly, an editing assembly, a checking rule base and a checking assembly, wherein the weekly playing bill arranging assembly is used for arranging a weekly playing bill based on a data source, and the weekly playing bill comprises advertising period contents; the deriving assembly is used for deriving a daily playing bill according to the weekly playing bill, wherein the daily playing bill is a playbill to be actually played every day and inherits the attribute of the weekly playing bill, and a program period number attribute is added on the basis of the weekly playing bill; the judging assembly is used for judging whether the inherited daily playing bill needs to be modified or not according to playing requirements, and if so, an editing step is executed; the editing assembly is used for editing the inherited daily playing bill; the checking rule base comprises a self-defined checking rule; and the checking assembly is used for checking an advertising playbill according to the checking rule, and the advertising playbill comprises the weekly playing bill and the daily playing bill. The invention is used for solving the problems of low advertising program arranging efficiency and lower arranging accuracy at present.
Description
Technical field
The present invention relates to the Promgramming technical field, particularly relate to a kind of advertising program arranging system.
Background technology
Television advertising is a kind of advertisement form of propagating on TV media, and its broadcast items amount at TV media is very large, take Mobile new media as example, every day advertising programme broadcast greatly about 7-8 hour.In addition, along with increasing of channel, column, provincial TV station also can constantly increase in the broadcast advertising programme amount of each channel; Take advertising department's business of supporting 4-5 channel ads broadcast as example, the advertising programme of every day is roughly about 20 hours.Therefore, advertisement compiles that to broadcast be extra earning business main in TV station.
In practice, advertising program arranging system can be used as the back-end system of advertising contract management system, also can integrate with the advertising contract management system.Its work be mainly advertisement reach the standard grade broadcast before, formulating programme is carried out layout, thereby provides the program Series Sheet for broadcast system or advertisement Series Code system.
Existing advertising program arranging system generally generates week broadcast sheet, in advance then according to the broadcast situation when work, the day broadcast sheet in layout one week one by one on the basis of week broadcast sheet, for example, toward the new program of this week broadcast sheet the inside interpolation, perhaps, replace program on original week broadcast sheet etc.This method of combination is many for section, the program classification is many, the advertising programme of length during the wall scroll advertisement, waste time and energy, even adopt computer and software auxiliary, also can cause staff's heavy burden.
Secondly, due to popularizing of TV station's business network, when the layout formulating programme, original total programme may be obtained by other network or the external world, as: at first obtain total programme from general editting office, then on total programme basis, for the layout of the ad break section of carrying out program map; So, along with the variation of extraneous programme, the layout of formulating programme also will be adjusted.
Moreover, after the complete programme of layout, also need the editorial staff one by one each program wherein to be carried out verification, very loaded down with trivial details; In addition, because manual operation easily makes mistakes, thereby, thisly rely on artificial error correction rate very low fully, in case and mistake appears in programme, will cause the broadcast accident, in this case, TV station can be directly and advertiser's generation contract dispute, and prestige and the economy of TV station is brought about great losses.
Therefore, the operating efficiency of existing advertising program arranging system is low, and the layout accuracy rate is not high.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of advertising program arranging system, in order to solving present advertising program arranging inefficiency, and the not high problem of layout accuracy rate.
In order to address the above problem, the invention discloses a kind of advertising program arranging system, comprising:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content; Described week broadcast sheet is by the programme in program production management system receive data source, and described programme is improved and revises the week broadcast sheet that generates;
Derived groupware is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component, be used for according to broadcast demand estimation whether needs revise day broadcast sheet after described succession, if carry out editor step;
Editing component is edited the day broadcast sheet after described succession;
Verification rule base, this verification rule base comprise self-defining verification rule;
The verification assembly, it utilizes described verification rule to carry out verification to formulating programme, and described formulating programme comprises week broadcast sheet and day broadcast sheet;
Described verification rule comprises soft rule and hard rule;
Described verification assembly comprises:
Hard correction verification module is used for judging whether the current ad entry of formulating programme meets described hard rule, if trigger the soft check module, otherwise verification is not passed through;
The soft check module is used for judging whether the current ad entry of formulating programme meets described soft rule, if verification is passed through, otherwise verification is passed through, and ejects information to the user.
Preferably, described verification rule has corresponding grade;
Described verification assembly comprises:
Presetting module is used for default the first verification standard, the second verification standard;
The first correction verification module is used for judging whether this grade meets the first verification standard, if trigger the second correction verification module, otherwise verification is not passed through when the current ad entry that formulating programme detected does not meet the verification rule of certain grade;
The second correction verification module is used for judging whether this grade meets the second verification standard, if verification is passed through, otherwise verification is passed through, and ejects information to the user.
Preferably, described verification rule comprises operator and operand;
Described verification assembly comprises:
Acquisition module is used for obtaining and the corresponding actual operation number of described verification rule from current ad entry;
Meet judge module, be used for judging according to described actual operation number whether current ad entry meets the verification rule.
Preferably, described system also comprises:
Week broadcast sheet is revised assembly, is used for the variation according to data source, and week broadcast sheet is modified.
Preferably, described system also comprises:
Detection components is used for judging whether to carry out edit operation for described day broadcast sheet, if described inheritance lost efficacy; Otherwise described inheritance is effective, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet.
Preferably, the attribute of described week broadcast sheet comprises dereferenced attribute and relating attribute;
Described detection components comprises the first judge module, the second judge module and inheritance control module, and wherein, described inheritance control module comprises keeps effective unit, all disabling unit and partial invalidity unit; Wherein,
Described the first judge module is used for judging whether to carry out edit operation for described day broadcast sheet, if, trigger the second judge module, otherwise, trigger and keep effective unit;
The second judge module, be used for judging described edit operation for attribute, if relating attribute triggers whole disabling units; If dereferenced attribute, triggering part disabling unit;
Keep effective unit, be used for keeping whole inheritance effective, described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit, be used for making whole inheritance to lose efficacy, and the modification of described week broadcast sheet is on not impact of day broadcast sheet;
The partial failure unit is used for making inheritance corresponding to described dereferenced attribute to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is on not impact of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
Preferably, also comprise the program entries content in described week broadcast sheet;
Described system also comprises:
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet.
Preferably, described system also comprises:
Program day broadcast sheet layout assembly is used for carrying out the layout of program day broadcast sheet according to described day broadcast sheet, and this program day broadcast sheet comprises that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information.
Preferably, described data source comprises library of programmes template, general editting office, historical record and strange land encrypt file.
Compared with prior art, the present invention has the following advantages:
the present invention is divided into two parts with the design of advertisement editing system, be layout part and check part, wherein, carry out the design of described layout part based on inheritance, particularly, with the week broadcast sheet of based on data source layout as parent, one or more day broadcast sheets in one week are as subclass, because subclass can be when inheriting the parent attribute, automatically increase individual attribute, and allow subclass is modified, like this, can add the individual attributes such as program issue for described day broadcast sheet automatic powder adding, and according to the broadcast demand to the adjustment of modifying of the day broadcast sheet after inheriting, therefore, with respect to prior art, layout day broadcast sheet one by one, and when externally data source changes, need to adjust the program in a plurality of day broadcast sheets according to changing, the present invention associates week broadcast sheet and day broadcast sheet with inheritance, like this, can derive simultaneously the day broadcast sheet of all Nei Duori, and, only need to revise week broadcast sheet, can adapt to the variation of external data source, thereby can greatly reduce Promgramming personnel's the duplication of labour, improve layout efficient,
For the design of check part, the present invention utilizes the automatically rule verification to replace artificial error correction, particularly, at first, can verification rule base flexible design, that can customize, then, the verification rule of using in described verification rule base is carried out automatic Verification to formulating programme; Because described verification rule is user-defined, it meets the advertising sector standard, and verifying work of the present invention can carry out automatically according to described verification rule, therefore, rely on artificial error correction fully with respect to prior art, the present invention can improve efficient and the accuracy rate of Promgramming;
In addition, can be regularly to described verification rule base increase, the attended operations such as deletion, modification, thereby verification rule base of the present invention has very large flexibility, and can satisfy the demand that advertiser constantly changes.
Description of drawings
Fig. 1 is the structure chart of a kind of advertising program arranging system embodiment 1 of the present invention;
Fig. 2 is the method for combination schematic diagram of a kind of formulating programme of the present invention;
Fig. 3 is the structure chart of a kind of week broadcast sheet masterplate of the present invention file;
Fig. 4 is the structure chart of a kind of advertising program arranging system embodiment 2 of the present invention;
Fig. 5 is the structure chart of a kind of advertising program arranging system embodiment 3 of the present invention;
Fig. 6 is the structure chart of a kind of advertising program arranging system embodiment 4 of the present invention;
Fig. 7 is the structure chart of a kind of advertising program arranging system embodiment 5 of the present invention;
Fig. 8 is the schematic diagram of a kind of Promgramming of the present invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, the present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
With reference to Fig. 1, show the structure chart of a kind of advertising program arranging system embodiment 1 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 101 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware 102 is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 104 is edited the day broadcast sheet after described succession;
The embodiment of the present invention is in when design, and the function of advertising program arranging system is divided into two parts, i.e. layout and verification.
Wherein, one of core idea of layout function is that the characteristics that repeat to broadcast are arranged for advertising programme, carry out the layout of formulating programme based on inheritance, particularly, serve as theme with week broadcast sheet, day broadcast sheet is inherited from week broadcast sheet and is obtained, wherein, can automatically increase individual attribute when inheriting general-purpose attribute, as the program issue etc., and, allow the day broadcast sheet after inheriting is further revised adjustment; Be used for improving the operating efficiency of layout, thereby alleviate staff's burden.
Therefore, patentee of the present invention is provided with week broadcast sheet layout assembly 101, derived groupware 102, determination component 103 and editing component 104 in advertising program arranging system, below respectively described four assemblies is described.
Week broadcast sheet layout assembly 101,
With reference to the layout work schematic diagram of advertising program arranging system of the present invention shown in Figure 2, in practice, week broadcast sheet can obtain from a plurality of extraneous data sources, as: library of programmes masterplate, general editting office, historical record, strange land encrypt file etc.
For example, can receive by program production management system the programme file of general editting office, and accurate time started and the true length of definite its program category, signal source and program broadcast, type, secondary mark are intercutted in selection, mark turns the sequence of operations such as band situation, after it is improved and revises, generate week broadcast sheet.
In specific implementation, can be based on structured language XML (extend markup language, ExtensibleMarkup Language), the stencil plate file is described described week broadcast sheet.With reference to the structure chart of a kind of masterplate file shown in Figure 3, in a kind of example of the present invention, the attribute of described week broadcast sheet can comprise data type, program source, solid data, program length, send the approach of broadcasting etc.
Except (the dynamic image expert group of the MPG in figure, Moving Pictures Experts Group), MXF (MXF, Material eXchange Format) outside, described data type can also adopt AVI (Audio Video Interleaved form, Audio Video Interleaved), the file format such as MOV (Movie digitalvideo technology), the present invention is not limited this.
Derived groupware 102,
In the inheritance of the embodiment of the present invention, week broadcast sheet is as parent, and day broadcast sheet is as subclass, and wherein, day broadcast sheet can be with the parent attribute inherited as general-purpose attribute the time, increases individual attribute-program issue.
To be that weekly program plan is broadcasted total single due to week broadcast sheet, and can there be the broadcast demand that the day broadcast sheet after described succession is modified in historical facts or anecdotes in the border, for example, adds new program in described day broadcast sheet, perhaps replaces program on described day broadcast sheet etc.This determination component 103 is exactly whether to have described modification demand.
Editing component 104,
After inheritance is set up, allow the day broadcast sheet after inheriting is further revised adjustment, wherein, described modification can for, for the attribute that this day broadcast sheet is inherited, carry out data edition and revise.For example, when the original program of replacing with new program on former day broadcast sheet, need to be the attribute of new program with the attribute modification of original program.
In practice, the day broadcast sheet completed of layout generally is sent to and broadcasts controller and broadcast.In some cases, broadcasting line also has a task, namely is provided to program production management system and broadcasts programme and broadcast rear programme.At this moment, the day broadcast sheet completed of layout can be fed back to program production management system in real time.
In embodiments of the present invention, described week broadcast sheet and day broadcast sheet can be man-to-man relations, for example, derive a day broadcast sheet from described week broadcast sheet; Can be also the relation of one-to-many, for example derive the day broadcast sheet of many days in the week.The present invention is not limited concrete succession mode.
The core idea of design verification function of the present invention is, utilizes the automatically rule verification to replace artificial error correction, particularly, at first, the verification rule base that can build flexibly, can customize, then, the verification rule of using in described verification rule base is carried out automatic Verification to formulating programme; Like this, rely on artificial error correction fully with respect to prior art, can improve efficient and the order of accuarcy of Promgramming.
Below respectively verification rule base 105 and the check assembly 106 of check part described.
In practice, can adopt modularization, Method of Component-based to create a proprietary feature module, create described rule base.For example, this functional module can build described verification rule base 105 based on relevant database, also can adopt the mode of custom rule database data file to build, as adopt the mode of rule base data file, can use XML (extend markup language, Extensible Markup Language) structured language creates the library file that comprises the rules of arrangement semanteme.The present invention is not limited concrete building mode.
In addition, described verification rule base 105 also can be introduced the form of word bank or masterplate, and for example, word bank or masterplate are inherited from the upper level rule base, rule during verification in permission and word bank or masterplate is carried out reference counterpoint, and need not carry out verification according to the strictly all rules in total storehouse.
In application, can according to " advertising sector service management standard " and other country and industry relevant criterion, define described verification rule.For example, SARFT(The State Administration of Radio and Television) has announced the website " radio and television advertisement broadcast management way " (the calling " way " in the following text) that is about to execution in 1 day January in 2010, closed specification and strict restriction are carried out in the relevant advertisements activity of radio and television, explicitly call for from now on the every programs of broadcasting agency per hour commercial advertisement broadcast duration must not be over 12 minutes, TV play breaks for commercialsy each duration must not be over 1 minute and 30 seconds, and the voice service advertisements such as name resolution, length of run analysis, fate test will be prohibited broadcasting.Like this, " every programs per hour commercial advertisement broadcast duration must not be over 12 minutes ", " TV play break for commercialsy each duration must not over 1 minute and 30 seconds ", " forbidding name resolution " etc., can be regular as the verification in described verification rule base 105.
When 106 pairs of programmes of this verification assembly carried out verification, the embodiment of the present invention can comprise following scheme:
Checkschema before scheme one, layout are completed, this programme may further include two kinds of situations:
Situation 1, the verification of wall scroll order also namely after the complete ad entry of layout, utilize the verification rule in described verification rule base 105, and this ad entry is carried out verification.
If verification is passed through, the user can carry out the layout of next ad entry; If verification is passed through, but eject information, perhaps, verification is obstructed out-of-date, and the user can revise timely to this ad entry, therefore can guarantee the accuracy rate of Promgramming.
Situation 2, the verification of many entries also namely when formulating programme carry out is preserved operation, utilize the verification rule in verification rule base 105, many ad entry are wherein carried out verification, to guarantee the accuracy rate of described many ad entry.
In addition, when carrying out this programme, if detect extremely, can also have prompt facility, for example obstructed out-of-date in verification, eject information to the user.
General advertisement editing system can provide system journal, and this system journal can be recorded all user's operating process, systemic-function of comprise date, time, using etc.Therefore, obstructed out-of-date in verification, can also in the prompting user, described check results be recorded to daily record, with convenient modification in the future.
Checkschema after scheme two, layout are completed also, singly carries out verification to whole row.
During this verification assembly 106 work, generally according to the broadcast time sequencing of program in formulating programme, ad entry is wherein carried out verification one by one, if current ad entry meets described verification rule, verification is passed through; If do not meet, suppose to work as the preceding article advertising programme about name resolution, and include " forbidding name resolution " verification rule in described rule base, in this case, verification is not passed through; Usually, during verification, no matter whether verification is passed through one by one, be all will be after the complete current ad entry of verification, enters the verification of next ad entry.
In addition, obstructed out-of-date in verification, can highlight current ad entry.For example, on formulating programme, the color of current ad entry text background is set for red, with call user's attention.
The situation that relates to many ad entry for some rule, for example, General Bureau of Radio, Film and Television is for the regulation of prime time, the broadcasting station between 11:00 to 13:00, TV station between 19:00 to 21:00, total duration is broadcasted in commercial advertisement must not surpass 18 minutes, can the broadcast duration of all ad entry in the described prime time be added up, and do not meeting rule, also namely, when broadcasting total duration over 18 minutes, highlight all ad entry in the described prime time.
In addition, can also ad break be that unit carries out verification.In the arrangement of time of electric wave medium, concentrate a period of time of broadcast advertisement, be ad break.Ad break generally is placed between two programs; The shared time is not long, is generally about 5 minutes.Suppose to have in described rule base following verification rule: " like product can not be play in the same period ", in such cases, adopt the ad break verification can reach quickly and accurately the verification purpose.
In addition, can also it be that unit carries out verification the time period.For example, day broadcast sheet is divided into 24 time periods, respectively the ad entry in each time period is carried out verification.This kind situation can be more convenient the verification of following rule: " per hour commercial advertisement broadcast duration must not be over 12 minutes ".
Be appreciated that the user can regularly safeguard described rule base, as increasing the verification rule in to the storehouse, perhaps, deletion, revise verification rule in the storehouse etc., to follow the regulation of General Bureau of Radio, Film and Television, perhaps, satisfy the demand that advertiser constantly updates.
With reference to Fig. 4, show the structure chart of a kind of advertising program arranging system embodiment 2 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 401 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware 402 is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 404 is edited the day broadcast sheet after described succession;
Hard correction verification module 461 is used for judging whether the current ad entry of formulating programme meets described hard rule, if trigger soft check module 462, otherwise verification is not passed through;
Believe that a lot of spectators had such experience: be sitting in the dining table front and see that the TV limit enjoys when delicious, but occur in succession on the fluorescent screen such as the advertisement of feeling sick of " psoriasis " formula of controlling hemorrhoid, beriberi, allow the people fall appetite quickly.Although these advertisements are not illegal, content is vulgar, and is improper if broadcast slot is held, and can cause certain negative effect to social conduct.
In addition, invent in investigation, although some medicine advertisments have certification, actual broadcast content was tampered; In the medical short-movie advertisement of the health informal discussion program of broadcasting and TV station, be much all to utilize patient's name and image to testify at present, this all is accused of violating Advertisement Regulation Act.
For above-mentioned phenomenon, the difference of the present embodiment and embodiment 1 is, is soft rule and hard rule with described verification regular partition; Wherein, when the layout of ad entry did not meet hard rule, verification did not allow to pass through; Layout in ad entry meets hard rule, but does not meet soft when rule, call user's attention just, but verification can be passed through.Therefore, the embodiment of the present invention arranges hard correction verification module 461 and 462 two modules of soft check module in described verification assembly 406, in order to ensure the application in practice of above-mentioned verification rule.
Example on correspondence when dividing the verification rule, can hard rule be set to not illegal, not specification violation, regulation; And whether the verification principle of described soft rule can vulgar for content.
In practice, the form that described information can window ejects, and does not meet a certain soft rule in order to point out current ad entry; In addition, this pop-up window can be set to the user click " determining " button after, just disappearance also can be it certain life cycle (as 10 minutes, 1 hour, 2 hours etc.) is set, with the verification speed of assurance formulating programme.
With reference to Fig. 5, show the flow chart of the automatic Verification embodiment of the method 3 of a kind of formulating programme of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 501 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware 502 is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component 503, be used for according to broadcast demand estimation whether needs revise day broadcast sheet after described succession, if carry out editor step;
Editing component 504 is edited the day broadcast sheet after described succession;
Verification rule base 505, this verification rule base comprise self-defining verification rule, and described verification rule can have corresponding grade;
Verification assembly 506, it utilizes described verification rule to carry out verification to formulating programme, and described formulating programme comprises week broadcast sheet and day broadcast sheet, specifically can comprise:
Presetting module 561 is used for default the first verification standard, the second verification standard;
The first correction verification module 562 is used for judging whether this grade meets the first verification standard, if trigger the second correction verification module 563, otherwise verification is not passed through when the current ad entry that formulating programme detected does not meet the verification rule of certain grade;
The second correction verification module 563 is used for judging whether this grade meets the second verification standard, if verification is passed through, otherwise verification is passed through, and ejects information to the user.
The difference of the present embodiment and embodiment 1 is, the restriction degree of verification rule in verification rule base 505 is carried out classification, and designs presetting module 561 in verification assembly 506, is used for default the first verification standard, the second verification standard; In addition, design the first correction verification module 562 and the second correction verification module 563, the verification criterion is specifically as follows, and when the layout of ad entry did not meet the first verification standard, verification did not allow to pass through; Layout in ad entry meets the first verification standard, but when not meeting the second verification standard, call user's attention just, but verification can be passed through.
The method of the present embodiment can allow the User Defined grade scale.For example, be 5 grades with described verification regular partition; The first default verification standard be " by but need to point out " standard, its verification principle be in grade less than 5 o'clock, allow to pass through; The first default verification standard be " by " standard, its verification principle be in grade less than 4 o'clock, allow to pass through.Like this, when the incongruent grade of current ad entry that detects is 1,2,3 grade, allow to pass through; When being 4 grades, allow to pass through, but need prompting; When being 5 grades, do not allow to pass through.
With reference to Fig. 6, show the flow chart of the automatic Verification embodiment of the method 4 of a kind of formulating programme of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 601 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware 602 is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 604 is edited the day broadcast sheet after described succession;
The difference of the present embodiment and embodiment 1 is, introduces arithmetic operation in described rule base, and also, described verification rule can comprise operator and operand, in order to satisfy all kinds of mathematics and the logical operation of needs in rule.
In specific implementation, described operator can comprise logical operator, for example, with (And) or (Or), non-(Not) and less than＜, greater than＞, more than or equal to＞=, less than or equal to＜=, be not equal to unequal to etc.In addition, can also introduce the certain operations symbol according to the characteristics of program record and broadcast, as: In (in a certain period), Not in (not in a certain period), Follow (after following a certain program) etc.Build all kinds of mathematics and logical operation that these operators can satisfy needs in rule substantially.The present embodiment allows the user to use self-defined each rule-like of all kinds of operators, enriches the program rule base.
For example, certain province TV station regulation, broadcast commercial advertisement and should respect the public life custom, in public's meal time of 6:30 to 7:30,11:30 to 12:30 and 18:30 to 20:00, must not broadcast medicine, medicine equipment, medical treatment and the women sanitary articles advertisement of the diseases such as treatment skin disease, hemorrhoid, beriberi, gynaecology, urogenital system; So, the operator of corresponding verification rule can be In, And, Not, wherein, the operand that In is corresponding can be 11:30-12:30, the operand that Not is corresponding can be the intestinal medicine, also namely, described verification rule is: (In (11:30-12:30)) And (Not (intestinal)); Suppose that 11:45-11:50 has one about the advertisement of hemorrhoid medicine, so, when verification, the practical operation number of acquisition is 11:45-11:50 and hemorrhoid medicine, learns through judgement, and this advertisement does not meet the verification rule, therefore verification is not passed through.
With reference to Fig. 7, show the structure chart of a kind of advertising program arranging system embodiment 5 of the present invention, specifically can comprise:
Week broadcast sheet layout assembly 701 is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware 702 is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Editing component 704 is edited the day broadcast sheet after described succession;
Week broadcast sheet is revised assembly 705, is used for the variation according to data source, and week broadcast sheet is modified;
Verification rule base 707, this verification rule base comprise self-defining verification rule;
After inheritance came into force, parent and subclass all can to reach the purpose of revising subclass, so, all have been done day broadcast sheet under the situation of modification at parent week broadcast sheet and subclass day broadcast sheet by revising general-purpose attribute, and who on earth modification is effective.
For the problems referred to above, the thought of the present embodiment is, determine to revise effect by agreement, this agreement can for, when day broadcast sheet makes an amendment, inheritance lost efficacy, at this moment, no longer include any relation between day broadcast sheet and week broadcast sheet, be also, the modification of week broadcast sheet can not have influence on day broadcast sheet, therefore that agreement is the modification of day broadcast sheet is effective; And when day broadcast sheet did not make an amendment, with the inheritance of keeping between week broadcast sheet and day broadcast sheet, also, agreement was that the modification of week broadcast sheet is effective; The present embodiment can guarantee the accuracy of Promgramming.
In addition, can also set other agreement, for example, described inheritance can also have the situation of partial failure except effectively, all losing efficacy.
Correspondingly, in a preferred embodiment of the present invention, the attribute of described week broadcast sheet can be divided into dereferenced attribute and relating attribute two classes;
Like this, described agreement can for: as the relating attribute of the whole inheritance of impact, when day broadcast sheet was modified for it, whole inheritance lost efficacy; And for the dereferenced attribute that does not affect whole inheritance, day broadcast sheet only can affect the attribute at its place for its modification of carrying out, and is also, the relation that herids partially corresponding to this dereferenced factor lost efficacy, and can keep inheritance corresponding to other attribute that is not modified.
For above-mentioned agreement thought, can design the first judge module, the second judge module and inheritance control module in described detection components 706, wherein, described inheritance control module can comprise and keeps effective unit, all disabling unit and partial invalidity unit; Wherein,
Described the first judge module is used for judging whether to carry out edit operation for described day broadcast sheet, if, trigger the second judge module, otherwise, trigger and keep effective unit;
The second judge module, be used for judging described edit operation for attribute, if relating attribute triggers whole disabling units; If dereferenced attribute, triggering part disabling unit;
Keep effective unit, be used for keeping whole inheritance effective, described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit, be used for making whole inheritance to lose efficacy, and the modification of described week broadcast sheet is on not impact of day broadcast sheet;
The partial failure unit is used for making inheritance corresponding to described dereferenced attribute to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is on not impact of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
In specific implementation, can be with the week broadcast sheet attribute relevant to external data source, attributes such as data type, program source, solid data is divided into relating attribute; And can will be divided into the dereferenced attribute with the irrelevant week broadcast sheet attribute of data source, for example, channel designation, material memory time, send the unit of broadcasting, relevant broadcast is controlled and is set a property, the control protocol of equipment such as video tape recorder, video server, the definition of control desk switching point etc., the present invention is not limited concrete dividing mode.
The invention also discloses a kind of advertising program arranging system embodiment 6, specifically can comprise:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content;
Derived groupware is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component, be used for according to broadcast demand estimation whether needs revise day broadcast sheet after described succession, if carry out editor step;
Editing component is edited the day broadcast sheet after described succession;
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet;
Program day broadcast sheet layout assembly is used for carrying out the layout of program day broadcast sheet according to described day broadcast sheet, and this program day broadcast sheet comprises that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information;
Verification rule base, this verification rule base comprise self-defining verification rule;
The verification assembly, it utilizes described verification rule to carry out verification to formulating programme, and described formulating programme comprises week broadcast sheet and day broadcast sheet.
Owing to both can comprising program entries in week broadcast sheet, also can comprise the ad break content, schematic diagram with reference to a kind of Promgramming of the present invention shown in Figure 8, the difference of the present embodiment and embodiment 1 is, in the process that forms day broadcast sheet, the contents extraction of ad break out can be carried out the Promgramming of advertisement to advertising department, and after layout is complete, singly compare with the ad break row in the program day broadcast sheet, thereby the autoelectrinic comparison function is provided.
In practice, described comparison assembly is mainly used in verification, and whether the row's of existence one-shot is prominent, for example, single period of ad break row in the program day broadcast sheet is 20:30-20:40, and the broadcast time of first advertising programme that should the period in the advertisement day broadcast sheet is 20:29, perhaps the concluding time of last advertising programme is 20:42, and comparison is not inconsistent.
When comparison was not inconsistent, described comparison assembly can send information to the user.A kind of prompting mode can for, on program day broadcast sheet and formulating programme, the ad break content that is not inconsistent is highlighted respectively, for example, the color that text background is set is for red, with call user's attention; Described prompting mode can also for, eject the prompted dialog frame to the user, wait for that the user confirms etc., the present invention is not limited concrete prompting mode
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is and the difference of other embodiment that between each embodiment, identical similar part is mutually referring to getting final product.
The present invention can be applied to the advertising program arranging of TV stations at different levels, in order to greatly to reduce hand labor intensity, increases work efficiency, and improves the layout accuracy rate.
Above to a kind of advertising program arranging system provided by the present invention, be described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (9)
1. an advertising program arranging system, is characterized in that, comprising:
Week broadcast sheet layout assembly is used for based on data source layout week broadcast sheet, and described week broadcast sheet is the total list of program plan broadcast weekly, and described week broadcast sheet comprises the ad break content; Described week broadcast sheet is by the programme in program production management system receive data source, and described programme is improved and revises the week broadcast sheet that generates;
Derived groupware is used for deriving day broadcast sheet according to described week broadcast sheet, and described day broadcast sheet is the actual programme that will broadcast every day, and it inherits the attribute of week broadcast sheet, and increases program issue attribute on the basis of described week broadcast sheet;
Determination component, be used for according to broadcast demand estimation whether needs revise day broadcast sheet after described succession, if carry out editor step;
Editing component is edited the day broadcast sheet after described succession;
Verification rule base, this verification rule base comprise self-defining verification rule;
The verification assembly, it utilizes described verification rule to carry out verification to formulating programme, and described formulating programme comprises week broadcast sheet and day broadcast sheet;
Described verification rule comprises soft rule and hard rule;
Described verification assembly comprises:
Hard correction verification module is used for judging whether the current ad entry of formulating programme meets described hard rule, if trigger the soft check module, otherwise verification is not passed through;
The soft check module is used for judging whether the current ad entry of formulating programme meets described soft rule, if verification is passed through, otherwise verification is passed through, and ejects information to the user.
2. the system as claimed in claim 1, is characterized in that, described verification rule has corresponding grade;
Described verification assembly comprises:
Presetting module is used for default the first verification standard, the second verification standard;
The first correction verification module is used for judging whether this grade meets the first verification standard, if trigger the second correction verification module, otherwise verification is not passed through when the current ad entry that formulating programme detected does not meet the verification rule of certain grade;
The second correction verification module is used for judging whether this grade meets the second verification standard, if verification is passed through, otherwise verification is passed through, and ejects information to the user.
3. the system as claimed in claim 1, is characterized in that, described verification rule comprises operator and operand;
Described verification assembly comprises:
Acquisition module is used for obtaining and the corresponding actual operation number of described verification rule from current ad entry;
Meet judge module, be used for judging according to described actual operation number whether current ad entry meets the verification rule.
4. the system as claimed in claim 1, is characterized in that, also comprises:
Week broadcast sheet is revised assembly, is used for the variation according to data source, and week broadcast sheet is modified.
5. system as claimed in claim 4, is characterized in that, also comprises:
Detection components is used for judging whether to carry out edit operation for described day broadcast sheet, if described inheritance lost efficacy; Otherwise described inheritance is effective, and described day broadcast sheet carries out the association change according to the modification of week broadcast sheet.
6. system as claimed in claim 5, is characterized in that, the attribute of described week broadcast sheet comprises dereferenced attribute and relating attribute;
Described detection components comprises the first judge module, the second judge module and inheritance control module, and wherein, described inheritance control module comprises keeps effective unit, all disabling unit and partial invalidity unit; Wherein,
Described the first judge module is used for judging whether to carry out edit operation for described day broadcast sheet, if, trigger the second judge module, otherwise, trigger and keep effective unit;
The second judge module, be used for judging described edit operation for attribute, if relating attribute triggers whole disabling units; If dereferenced attribute, triggering part disabling unit;
Keep effective unit, be used for keeping whole inheritance effective, described day broadcast sheet carries out the association change according to the modification of week broadcast sheet;
All disabling unit, be used for making whole inheritance to lose efficacy, and the modification of described week broadcast sheet is on not impact of day broadcast sheet;
The partial failure unit is used for making inheritance corresponding to described dereferenced attribute to lose efficacy, and the modification of week broadcast sheet dereferenced attribute is on not impact of day broadcast sheet, and described day broadcast sheet carries out the association change along with the modification of week broadcast sheet relating attribute.
7. the system as claimed in claim 1, is characterized in that, also comprises the program entries content in described week broadcast sheet;
Described system also comprises:
Advertisement day broadcast sheet layout assembly is used for extracting the ad break content from described day broadcast sheet, and layout obtains the advertisement day broadcast sheet.
8. system as claimed in claim 7, is characterized in that, also comprises:
Program day broadcast sheet layout assembly is used for carrying out the layout of program day broadcast sheet according to described day broadcast sheet, and this program day broadcast sheet comprises that program row is single and ad break row is single;
The comparison assembly is used for described advertisement day broadcast sheet and ad break row are singly compared, and when comparison is not inconsistent, sends information.
9. the system as claimed in claim 1, is characterized in that, described data source comprises library of programmes template, general editting office, historical record and strange land encrypt file.
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| CN 200910244306 CN101909163B (en) | 2009-12-30 | 2009-12-30 | Advertising program arranging system |
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| CN 200910244306 CN101909163B (en) | 2009-12-30 | 2009-12-30 | Advertising program arranging system |
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| CN101909163A CN101909163A (en) | 2010-12-08 |
| CN101909163B true CN101909163B (en) | 2013-06-05 |
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Families Citing this family (9)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104185038B (en) * | 2014-02-24 | 2017-05-31 | 无锡天脉聚源传媒科技有限公司 | A kind of prison broadcasting method of advertisement, system and server |
| CN106341736B (en) * | 2015-07-06 | 2019-11-29 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device verifying electronic program list |
| CN105915965B (en) * | 2016-04-15 | 2019-03-12 | 无锡天脉聚源传媒科技有限公司 | It is a kind of to broadcast single inspection method and device |
| CN108111924A (en) * | 2018-01-12 | 2018-06-01 | 深圳市数视通科技股份有限公司 | A kind of broadcasting and TV new media operation system and the communication means of front-end business collecting system |
| CN109711877A (en) * | 2018-12-24 | 2019-05-03 | 北京京东尚科信息技术有限公司 | Processing method, device, computer storage medium and the electronic equipment of advertising pictures |
| CN109658158B (en) * | 2018-12-27 | 2022-11-29 | 武汉飞鹏数码有限责任公司 | Intelligent advertisement sorting method |
| CN112699650A (en) * | 2019-10-22 | 2021-04-23 | 西安诺瓦星云科技股份有限公司 | Playlist generation method, device and system and computer readable medium |
| CN111259190B (en) * | 2020-01-04 | 2023-12-15 | 央广智能网联汽车数字媒体(上海)有限公司 | Arrangement and display method of audio radio station stream |
| CN112235064A (en) * | 2020-09-24 | 2021-01-15 | 湖南声广信息科技有限公司 | Manual live broadcast terminal of radio station |
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