CN102663609A - Method and system for improving advertisement memory rate - Google Patents
Method and system for improving advertisement memory rate Download PDFInfo
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- CN102663609A CN102663609A CN2012100309285A CN201210030928A CN102663609A CN 102663609 A CN102663609 A CN 102663609A CN 2012100309285 A CN2012100309285 A CN 2012100309285A CN 201210030928 A CN201210030928 A CN 201210030928A CN 102663609 A CN102663609 A CN 102663609A
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Abstract
The invention discloses a method and a system for improving advertisement memory rate, wherein, when a web user accesses a webpage or uses a network application, the system provided by the invention will be enabled before the user proceeds next operation, an advertisement as well as information that the user is indicated to input will be displayed in an advertisement display area, the user can only move on to the next step after he or she inputs the information that he or she is indicated by the advertisement display area to input in an input area and submits the information. The system provided by the invention comprises an input system and a verification system, which are different in that the verification system has matching and verifying functions and are used for different situations. With the method and the system, one advertisement behavior can be finished completely only through attention, watching, input and interaction, and next operation can be carried out. This feature greatly enhances the advertisement audience's memory rate of advertisements, reaching 100% of theoretical memory rate, and meanwhile conveys the advertisement audience's feedback on the advertisements. Advertisers can evaluate advertisement effects and adjust marketing strategies according to the feedback, which is important to the advertising industry.
Description
Technical field
The present invention relates to a kind of method that improves the advertisement memorability, relate to computer network medium technique, the web advertisement, network application technology.
Background technology
Rapid development of Internet, network technology become its advantage of first medium just gradually and have surmounted traditional four large propagation medium (newspaper, magazine, TV, broadcasting) advertisement.The web advertisement represents various informativeization, can need change ad content in time according to the client, or the like; Receive advertiser's favor; But present network media advertisement form such as Banner, button advertisement, drift advertisement and other forms of advertisement etc. though in numerous network medias, throw in, all are the attention and the memories that can't cause the user; Can't arrive desired audient; Can't cause audient's Note Rate, and then memorability and interactive rate can't guarantee more, cause the desired communication effect of advertiser on network, to be difficult to realize effectively; Even the user directly closes pop-up ad, and perhaps the user generally uses browser or other advertisement shielding software that these advertisement forms are shielded, and causes advertisement to show, and then is difficult to guarantee memorability.
Therefore, how to improve the memorability of advertisement, how to let the user real see advertisement, how to let the advertiser obtain the feedback of commercial audience to advertisement, be the problem that emphasis of the present invention will solve.
Summary of the invention
The present invention is directed to the deficiency that active computer web advertisement technology exists, the problem of low memorability discloses a kind of method and system that improves the advertisement memorability.
Thinking of the present invention is following:
The invention discloses a kind of method and system that improves the advertisement memorability; The method is: when website user's accessed web page or use network application, before carrying out next step operation, launch system of the present invention; Display ads in the advertisement viewing area; And comprise the information that the indication user imports, and need the user to import in the input field, submit to and just can carry out next step operation.
System of the present invention is divided into input type and verification formula.
Input type: the information of in input advertisement viewing area, input field, pointing out gets final product, and need not checking; Following one page, check the situation that details, jump page and the needs that need not verify thereof carry out next step operation.
The verification formula: the information matches of in the informational needs of input field input and advertisement viewing area, pointing out, click and submit to, as import correctly, then verify successfully; Otherwise input error, authentication failed.Have only and verify successfully, the user side can carry out next step operation, otherwise can not carry out next step operation.This kind mode has the correct input characteristics of pressure, improves the Note Rate of advertisement greatly.The verification formula is used for carrying out the situation of verification, authentication and needs checking thereof.As login, register, post, download etc.
The present invention has guaranteed 100% advertisement arrival rate, Note Rate, interactive rate and higher memorability through the craft input of user to ad content.
System of the present invention input type and verification formula is characterized by: advertisement viewing area, input field, submission are formed.
The advertisement viewing area: ad content is not limit; Can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; The information that has indication user input in the ad content; The mode and the content of indication are not limit, and realize and the demand setting according to reality;
Input field: be used for user's input, input type: can import any content, can import the content of advertisement viewing area, can answer a question, claim and all can be used as input by advertisement viewing area information input; Verification formula: be used for importing the information that indicate the advertisement viewing area;
Submit to: be used to the information of submitting to the user to import, it promptly is verifying function that the verification formula is submitted function to;
A kind of method and system that improves the advertisement memorability disclosed by the invention; Can carry out in the application scenarios of next step operation by the various on the internet needs of widespread use; Following one page, continue to read, check details, jump page, page turning, next song, login, register, post, money order receipt to be signed and returned to the sender, forwarding, news are read, download, recreation is made a breakthrough, picture video is browsed etc.; In user's input; The user has paid close attention to the ad content of advertisement viewing area, has improved the rate that reaches, the memorability of advertisement greatly, has boundless application space and using value.
The technical scheme of embodiment of the present invention has following beneficial effect:
(1) 100% advertisement arrival rate, Note Rate and interactive rate.The user needs manual input advertising message, and this just requires the user to should be noted that, watch advertising message, and carries out interaction with advertisement, thisly has certain obsessive advertising and has guaranteed 100% advertisement arrival rate, Note Rate and interactive rate.
(2) strengthened the advertisement memorability greatly.Note, watch, import, interaction etc. could an advertisement behavior of complete completion, just can carry out next step operation, this specific character has strengthened the memorability of commercial audience to advertisement greatly.
(3) help the advertiser to obtain the feedback of commercial audience to advertisement.Import advertising message by hand through the website user, transmitted the feedback of commercial audience for ad content, the advertiser can assess advertising effect and adjustment marketing strategy according to this feedback.
(4) excavate new advertising media for the website, brought huge benefits.
Description of drawings
Fig. 1 is a kind of system construction drawing that improves the method and system of advertisement memorability.
Fig. 2 is a kind of method and system input type process flow diagram that improves the advertisement memorability.
Fig. 3 is a kind of method and system verification formula process flow diagram that improves the advertisement memorability.
Embodiment
Below in conjunction with accompanying drawing and examples of implementation the present invention is described further.
As shown in Figure 1, a kind of method and system that improves the advertisement memorability of the present invention, mainly by advertisement viewing area 101, input field 102 submits to 103 to form.Wherein:
Advertisement viewing area 101: ad content is not limit; Can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; The information that has indication user input in the ad content; The mode and the content of indication are not limit, and realize and the demand setting according to reality;
Input field 102: be used for user's input, input type: can import any content, can import 101 contents of advertisement viewing area, can answer a question, claim and all can be used as input by advertisement viewing area 101 informations inputs; Verification formula: the information that is used for importing 101 indications of advertisement viewing area;
Submit 103 to: be used to the information of submitting to the user to import, it promptly is verifying function that the verification formula is submitted function to;
The present invention is a kind of, and to improve its flow process of method and system input type of advertisement memorability as shown in Figure 2:
S201: website of the present invention or network application have been used in user capture;
S202: when user capture be the function pages that need not to verify the time, be applied as the input type system this moment
S203: when clicking down one page, launch the input type system: advertisement viewing area 101, input field 102, submission like the user.
S204: when the user imports by the information in the advertisement viewing area 101, click and submit to, enter into next page operations.
The present invention is a kind of, and to improve its flow process of method and system verification formula of advertisement memorability as shown in Figure 3:
S301: website of the present invention or network application have been used in user capture;
S302: when user capture is in the time of need authorizing the function pages that promptly need verify, to be applied as verification formula system this moment;
S303: when posting function like user's execution, launch verification formula system: advertisement viewing area 101, input field 102, submission are verifying function.
S304: the user imports the information in the advertisement viewing area in the input field, submits to
S305: when the information input of user in input field 102 and advertisement viewing area 101 mated, submit to and promptly verify successfully, obtain Authorized operation; Otherwise, if import incorrectly, need re-enter, get back to S303, until verification succeeds, can authorize;
S306: verification succeeds, authorize successfully.
Resolve based on above system module and flow process, for concrete image further come declarative description content of the present invention, it is following to enumerate related embodiment.
Embodiment one.
When system of the present invention is used for the page turning situation, launch the input type system, 101 show a TMall display advertising in the advertisement viewing area; The information of this advertisement viewing area 101 is " you like Tmall? " 102 have a text box in the input field, need the user to import, when user's input " liking " or " disliking "; Click and submit 103 to, then page turning success; Certainly the user also can import other users and wants the information imported, and this system need not verification.The user needs the advertising message in the input system of the present invention in the process of carrying out page turning, improved user's memorability greatly, simultaneously to the propaganda and the popularization of new product, improves brand image and has epoch making significance.
Certainly in this case study on implementation, the advertisement form in the advertisement viewing area can be various, like displaying video, animation, sound, image, picture, other multimedia forms etc.The information form also can be various in the advertisement viewing area, like the Chinese character of input advertisement viewing area, perhaps letter; The content that perhaps has certain sign; Like the content in the quotation marks, colored content, dynamic content and all can be used as the statement of information.
Embodiment two.
System of the present invention is used for registering functional, because registering functional need be verified mandate, just can succeed in registration, and launches verification formula of the present invention system.When user capture during, launch verification formula of the present invention system, when the user imports the registration essential information like shopping forum enrollment page; In verification formula of the present invention system, advertisement viewing area 101 shows a width of cloth picture " store, Jingdone district 360Buy, new product 8 foldings are preferential "; " 360 " wherein are red font; Other information can be red font except that " 8 " are thought, or other any color fonts, perhaps other any settings.Advertisement prompting information is " please import the redness numeral ", and the user imports " 360 " in input field 102, click and submit to, verifies coupling, and information is mated successfully in user's input and the advertisement viewing area 101, then succeeds in registration.If user input is not " 360 ", but outside any character, click and submit to, checking is unsuccessful, then can't succeed in registration.The user the registration process in, must import and advertisement viewing area 101 in the advertisement prompting information matches just can succeed in registration this input characteristics; Guaranteed the arrival of advertising message; Make the user must see that the content in this advertisement viewing area just can register, improved the memorability of advertisement greatly, the user has remembered advertising message in the subconsciousness in the process of input; To the popularization of new product, crucial effects is being brought into play in the propaganda of brand.
Certainly in this case study on implementation, the advertisement form in the advertisement viewing area can be various, like displaying video, animation, sound, image, picture, other multimedia forms etc.The information form also can be various in the advertisement viewing area, like the Chinese character of input advertisement viewing area, perhaps letter; The content that perhaps has certain sign; Like the content in the quotation marks, colored content, dynamic content and all can be used as the statement of information.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.All within spirit of the present invention and principle, any modification of being made is equal to replacement, improves etc., all should be included within protection scope of the present invention.Those skilled in the art can give the present invention and develop the system that realizes based on upper module and function; And do not break away from native system and method and change for the various technology on basis and extend and use; Concrete form is relevant with concrete realization, all should be included within protection scope of the present invention.
Claims (4)
1. method and system that improves the advertisement memorability; It is characterized by: when website user's accessed web page or use network application, before carrying out next step operation, launch system of the present invention; Display ads in the advertisement viewing area; And comprise the information that the indication user imports, and need the information of user's indication user input in input advertisement viewing area, input field, submit to and just can carry out next step operation.
2. according to claim 1, a kind of method and system that improves the advertisement memorability is divided into input type and verification formula.
Input type: the information of in input advertisement viewing area, input field, pointing out need not checking; Following one page, check the situation that details, jump page and the needs that need not verify thereof carry out next step operation.
The verification formula: the information matches of in the informational needs of input field input and advertisement viewing area, indicating, click and submit to, like the information matches that indicate user's input and advertisement viewing area, then verify successfully; Otherwise input error, authentication failed.Have only and verify successfully, the user side can carry out next step operation, otherwise refusal carries out next step operation.Like the situation of logining, registering, post, download and any needs thereof carry out verification, authentication.
3. according to claim 2, input type is characterized by: advertisement viewing area, input field, submission are formed.
Advertisement viewing area: the information of display ads and indication user input thereof.Ad content is not limit; Can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; The information that has indication user input in the ad content; The mode and the content of indication are not limit, and realize and the demand setting according to reality;
Input field: be used for user's input.Can import any content, can import the content of advertisement viewing area, can answer a question, claim and all can be used as the indication form of input by advertisement viewing area indication information input;
Submit to: be used to submit to the information of user in the input field input.
4. according to claim 2, the verification formula is characterized by: advertisement viewing area, input field, submission are formed.
Input type: can import any content, can import the content of advertisement viewing area, can answer a question, claim and all can be used as input by advertisement viewing area information input; Verification formula: be used for importing the information that indicate the advertisement viewing area;
Advertisement viewing area: the information of display ads and indication user input thereof.Ad content is not limit; Can comprise video, text, picture, literal chain, animation, sound, audio-visual, the interactive game that the user likes and the form that all can be used as advertisement thereof; The information that has indication user input in the ad content; The mode and the content of indication are not limit, and realize and the demand setting according to reality;
Input field: be used for importing the information that indicate the advertisement viewing area; Input information needs the information matches with the indication of advertisement viewing area;
Submit to: be used to submit to the information of the advertisement viewing area indication of user's input in the input field, the information of input needs and advertisement viewing area indication information coupling, and verification succeeds can be carried out Authorized operation, and submitting function to promptly is verifying function.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2012100309285A CN102663609A (en) | 2012-02-06 | 2012-02-06 | Method and system for improving advertisement memory rate |
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| CN2012100309285A CN102663609A (en) | 2012-02-06 | 2012-02-06 | Method and system for improving advertisement memory rate |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103544137A (en) * | 2013-09-22 | 2014-01-29 | 戴剑飚 | Interactive training courseware generation system and method based on webpage flow |
| CN104036408A (en) * | 2013-03-08 | 2014-09-10 | 北京暴风科技股份有限公司 | Network video advertisement display system and method |
| CN104216990A (en) * | 2014-09-09 | 2014-12-17 | 科大讯飞股份有限公司 | Method and system for playing video advertisement |
| CN104602041A (en) * | 2014-12-24 | 2015-05-06 | 北京畅游天下网络技术有限公司 | Content supply device and method |
| CN106682935A (en) * | 2016-11-28 | 2017-05-17 | 同济大学 | Advertisement putting method used for car-hailing software |
| CN111866276A (en) * | 2020-07-15 | 2020-10-30 | 腾讯科技（深圳）有限公司 | Method, device and equipment for presenting media information and computer-readable storage medium |
| US11243668B2 (en) | 2014-03-19 | 2022-02-08 | Tencent Technology (Shenzhen) Company Limited | User interactive method and apparatus for controlling presentation of multimedia data on terminals |
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| CN111866276A (en) * | 2020-07-15 | 2020-10-30 | 腾讯科技（深圳）有限公司 | Method, device and equipment for presenting media information and computer-readable storage medium |
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Application publication date: 20120912 |