CN101894139B - Mobile Internet webpage information data interaction processing method - Google Patents

Mobile Internet webpage information data interaction processing method Download PDF

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CN101894139B
CN101894139B CN 201010209674 CN201010209674A CN101894139B CN 101894139 B CN101894139 B CN 101894139B CN 201010209674 CN201010209674 CN 201010209674 CN 201010209674 A CN201010209674 A CN 201010209674A CN 101894139 B CN101894139 B CN 101894139B
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information data
data
described information
tag
processing method
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CN101894139A (en
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梁捷
高鹏
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Alibaba China Co Ltd
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Ucweb Inc
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Abstract

The invention provides a mobile Internet-based webpage information data interaction processing method, which comprises the following steps of: processing a common comment tag so as to form an information data comment tag which can be identified, adding the processed information data comment tag to a position to be displayed on a network page, forming a mapping relationship between related parameters of the information data comment tag and information data resources on an information data server, and forming an information data resource list according to the mapping relationship simultaneously; acquiring initial page data from a target website according to an access request of a client; identifying the information data tag based on the initial page data acquired in the initial page data acquiring step; matching the identified information data tag with the information data resource list to acquire the information data; and displaying the information content based on the acquired information data.

Description

A kind of mobile Internet webpage information data interaction processing method
Technical field
The present invention relates to a kind of webpage information data interaction processing method, particularly relate to mobile Internet webpage information data interaction process field.
Background technology
The web advertisement, interaction process scheme as a kind of common webpage information data data, along with the development of internet, become abundanter, one of them is: the web advertisement becomes multidate information by the static information of the hyperlink such as original simple word, picture.Such as, in the existing web advertisement, use the JS technology to be controlled:<script type=" text/javascript " src="/gg/indextop1.js "</script >.The static information of comparing the hyperlink such as original simple word, picture has the following advantages:
1) embed corresponding JS code on the page and just can complete the deployment of information;
2) realized separating of the information content and content of pages, the later stage upgrade with safeguard more convenient.
Nowadays, along with the develop rapidly of mobile phone application service, use surfing Internet with cell phone to make people participate in one of important channel of commercial affairs or recreation.Therefore, mobile network's advertisement is also more and more paid attention to by vast businessman and cellphone subscriber.Yet the mobile Internet of the movement-based terminal of present stage is still in elementary developing stage, the standard of its webpage be take WAP1.X as main, and to WAP2.0, is developed gradually.
Present stage advertisement and primary stage of Internet advertising development of mobile Internet are similar, it is simple static advertising, be mainly to form with hyperlink such as simple word, pictures, for example:<a href=" http://wap.51job.com " graduate's employment interview</a >;<ahref=" http://wap.51job.com "<img src=" gg4365.gif "/</a >.
Therefore, the advertisement of the mobile Internet of present stage realizes that the interaction process scheme of webpage information data data is simple, and the content of information and web page contents are one, if want the content in the later stage lastest imformation, just need to revise web page contents.So, along with increasing of webpage quantity, the modification needed time of web page contents will get more and more.In addition, the standard WAP1.X of the webpage of present stage or WAP2.0 all do not support the expansion of similar * .JS.
Summary of the invention
The objective of the invention is the shortcoming in the interaction process scheme in order to overcome existing mobile Internet webpage information data data, a kind of more perfect solution is provided.
The invention provides a kind of mobile Internet webpage information data interaction processing method, comprise the following steps:
The information deploying step, some labels of webpage (such as comment tag) are done to special processing, make it become the special information annotate label that can identify, add on webpage described information annotate label to need to show information position, and form the correlation parameter of described information annotate label and the mapping relations of the information data resource on the information data server, form information data the Resources list according to described mapping relations simultaneously;
The initial page data acquisition step, according to the request of access of client, obtain the initial page data from targeted website;
Information annotate tag recognition step, the described initial page data of obtaining based on described initial page data acquisition step, identify described information annotate label;
The information data obtaining step, carry out adaptation, the obtaining information data by described information annotate label and described information data the Resources list of identifying;
Page step display, the described information data based on obtained, show the information content.
Mobile Internet webpage information data interaction processing method provided by the present invention, also further comprise: later stage information data step of updating, on described information data server, described information data is upgraded and the described information data the Resources list of synchronous renewal.
In mobile Internet webpage information data interaction processing method provided by the invention, when system adopts the C/S architecture mode:
In described initial page data acquisition step, client browser is submitted to the webserver by the request of access of described client, and the described webserver obtains described initial page data according to the request of access of described client from described targeted website;
In described information annotate tag recognition step, the described initial page data based on obtained, the described webserver identifies described information annotate label;
In described information data obtaining step, the described webserver carries out adaptation by described information annotate label and described information data the Resources list of identifying, obtains described information data.
Wherein, in described information data obtaining step, according to the contained correlation parameter of described information annotate label, the described webserver obtains corresponding hyperlink data from described information data the Resources list, obtained described hyperlink data are embedded to the related web page of described targeted website the web data after compression acquisition loading data, web data after described loading data is delivered to described client browser simultaneously, described client browser is resolved the web data after described loading data, and according to the described hyperlink data in the web data after described loading data, obtain described information data from described information data server.
Wherein, the described information data of obtaining in described information data obtaining step is inserted into the webpage of described targeted website with the iframe form.
Wherein, described information data the Resources list is stored on the described webserver.
In mobile Internet webpage information data interaction processing method provided by the invention, when system adopts single client framework pattern:
In described initial page data acquisition step, client browser obtains described initial page data according to the request of access of described client from described targeted website;
In described information annotate tag recognition step, the described initial page data of obtaining based on described initial page data acquisition step, described client browser identifies described information annotate label;
In described information data obtaining step, described client browser carries out adaptation by described information annotate label and described information data the Resources list of identifying, obtains described information data.
Wherein, in described information data obtaining step, according to the contained correlation parameter of described information annotate label, described client browser obtains corresponding actual information data source address from described information data the Resources list, described client browser sends the information data load request according to described actual information data source address to the information data server, described information data server is packed described information data and is sent to described client browser according to described information data load request, described client browser is loaded into described initial page data by the described information data of receiving, in described page step display, described client browser is resolved the page data after the loading data, and shows the information content on the page of described target web.
Wherein, in described information data obtaining step, described information data server adopts compression forms such as similar " * .zip " to compress and pack and be sent to described client browser described information data.
Wherein, in described information data obtaining step, described information data server adopts dynamic data library formats such as " * .pb " to compress and pack and be sent to described client browser described information data.
Wherein, described information data the Resources list is stored in described client terminal local.
The accompanying drawing explanation
Fig. 1 is the process flow diagram that information data of the present invention is disposed;
The process flow diagram that Fig. 2 is webpage information data interaction processing method;
The process flow diagram that Fig. 3 is the webpage information data interaction processing method under the C/S framework;
The process flow diagram that Fig. 4 is the existing method in the mutual place of the webpage information data under single client framework.
Embodiment
Describe the specific embodiment of the present invention in detail below in conjunction with accompanying drawing.
Fig. 1 shows the process flow diagram that information data is disposed.It is below the detailed description to each step in Fig. 1.
Comment tag is the mark that Web page developer stays, and it is transparent for client browser, and client browser can the dissection process comment tag.Comment tag is a kind of special mark in the Web Page Tags language, and it is simple and can support nearly all grammer standard.Common comment tag form as:<!--at this, adding annotation-->.In the present invention, step S11 carries out some to common comment tag to be processed, the specific information comment tag that allows comment tag become can to identify, for example:<!--UCAD[v=...; Ad=...]-->.Wherein,<!--UCAD--> be the label that information data is thrown in, [v=...; Ad=...] be some parameters of wanting the impression information data, by these parameters, can obtain corresponding advertising resource.In step S12, website side is added into above-mentioned treated above-mentioned information annotate label the position that needs to show advertisement on the page of this website.In embodiments of the present invention, a kind of simple and can support the information annotate label of nearly all grammer standard by adopting, the standard WAP1.X or the WAP2.0 that have solved mobile network's webpage of present stage all do not support the problem of the expansion of similar * .JS.
In step S13, according to the comment tag of adding in step S12, on the information data server, for example, by the relevant parameters of above-mentioned treated comment tag ([v=...; Ad=...]) carry out correspondingly with advertising resource on the information data server, form the mapping matching relationship.In step S14, the information data server forms information data the Resources list according to obtain the mapping matching relationship in step S13.The information data server can at any time new information data the Resources list be pushed to client or network server end is preserved or upgrades, and makes information data the Resources list in dynamically updating state.For example, for example, under single client (B/S, Brower/Server) framework, if to identify above-mentioned advertisement be added comment tag for<!--UCAD[v=x; Ad=2233]-->, according to above-mentioned formed information data the Resources list, just can be adaptive go out the address of corresponding actual information data source<http://www.uc.cn/index.shtml >; Under the C/S framework, if to identify above-mentioned advertisement be added comment tag for<!--UCAD[v=xti; Ad=2235]-->, according to above-mentioned formed information data the Resources list, just can adaptation go out corresponding hyperlink data:<ahref=' http://wap.51job.com > graduate's employment interview</a ><ahref=' http://wap.51job.com ><img src=" gg4365.gif " ></a >.Simultaneously, above-mentioned information data server is sent to server or client storage at any time by formed above-mentioned information data the Resources list.
Fig. 2 is the process flow diagram of webpage information data interaction processing method.As shown in Figure 2, in step 21, after the user opens the client browser of client, at the address field of this client browser, input the address that it wants the targeted website of access, send request of access.In step 22, request of access in response to client, for example, obtain the initial page data of this targeted website from the Relational database of the webserver (WEB server) by internet, and the above-mentioned initial page data identification advertisement tag annotation (step S23) based on obtained.While in identifying above-mentioned initial page data, thering is the information annotate label (step S24: be), identified above-mentioned information annotate label and the information data the Resources list formed in above-mentioned steps S 14 are carried out to adaptation (step S25), according to above-mentioned adaptive result, from the information data server, obtain corresponding information data (step S26).Then, corresponding data (such as information data, corresponding to the hyperlink data of the information data on the information data server etc.) are loaded into to above-mentioned initial page Data Concurrent and deliver to client browser, the page data of above-mentioned client browser after to obtained above-mentioned loading related data resolved (step S27), and shows corresponding ad content (step S29) at the page of targeted website related web page.Yet, while there is no the information annotate label in identifying above-mentioned page data (step S25: no), client browser is directly resolved above-mentioned initial page data (step S28), and the content of pages (step S29) of display-object website related web page.
Below with regard to an embodiment the embodiment of the webpage information data interaction processing method under C/S (Client/Server) framework be explained in detail.
The process flow diagram that Fig. 3 is the webpage information data interaction processing method under the C/S framework.As shown in Figure 3, at step S31, after the user opens the client browser of client, at the address field of this client browser, input the address that it wants the targeted website of access, send request of access.According to above-mentioned request of access, client browser is submitted to the webserver (step S32) by the address of above-mentioned targeted website.The address of the targeted website that the webserver is submitted to according to client browser, obtain the initial page data (step S33) of this targeted website.At step S34, the above-mentioned initial page data identification information annotate label of the webserver based on obtained.When the above-mentioned webserver identifies in above-mentioned initial page data (step S35: be) while having the information annotate label, the webserver carries out adaptation (step S36) by information data the Resources list of preserving on obtained above-mentioned information annotate label and this webserver.The correlation parameter comprised according to this information annotate label, the webserver obtains corresponding hyperlink data (step S37) from above-mentioned information data the Resources list.For example, when identify above-mentioned initial page data in step S34 in, have the information annotate label<!--UCAD[v=xti; Ad=2235]--> time, the webserver is according to the correlation parameter [v=xti in this information annotate label; Ad=2235] obtain corresponding hyperlink data<a href=' http://wap.51job.com from above-mentioned information data the Resources list > graduate's employment interview</a >,<ahref=' http://wap.51job.com ><img src=" gg4365.gif " ></a >.In step 38, the above-mentioned hyperlink data that the webserver will obtain in step 37 embed in the related web page of above-mentioned targeted website, then obtain and compress the web data after the loading link data of this webpage, the web data after obtained compressed loading link data being sent to client browser simultaneously.This client browser is resolved from the web data after the above-mentioned loading link data of the webserver, and send request to the information data server according to the hyperlink data in the web data after this loading link data, obtain corresponding information data (step 39).Wherein, in step 38, the webserver is inserted into above-mentioned information data the webpage of targeted website with the iframe form.Then, the Webpage in targeted website shows corresponding ad content (step S311).Yet, while when identify above-mentioned initial page data in step S34 in, there is no the information annotate label (step S35: no), client browser is directly resolved this initial page data (step S310), and the content of pages (step S311) of display-object website related web page.
Below with regard to another embodiment the embodiment of the webpage information data interaction processing method under single client framework be explained in detail.
The process flow diagram that Fig. 4 is the webpage information data interaction processing method under single client framework.As shown in Figure 4, at step S41, after the user opens the browser of client, at the address field of this client browser, input the address that it wants the targeted website of access, send request of access.According to above-mentioned request of access (i.e. the address of the targeted website of input), client browser obtains the initial page data (step S42) of this targeted website from targeted website.At step S43, the above-mentioned initial page data of client browser based on obtaining in step 42, identifying information comment tag.While when identify above-mentioned initial page data in step S43 in, thering is the information annotate label (step S44: be), in step S45, information data the Resources list that client browser is preserved identified information annotate label and this client terminal local carries out adaptation (step S45).The correlation parameter comprised according to this information annotate label, client browser obtains corresponding actual advertisement resource address (step S46) from above-mentioned information data the Resources list.For example, when identify above-mentioned initial page data in step S44 in, have the information annotate label<!--UCAD[v=x; Ad=2233]--> time, client browser is according to the correlation parameter [v=x in this information annotate label; Ad=2233] obtain corresponding actual information data resource address " http://www.uc.cn/index.shtml " from above-mentioned information data the Resources list.In step 47, client browser sends the information load request according to the actual information data resource address obtained in step 46 to the information data server.This information data server is packed information data according to the above-mentioned information data load request of client browser, and be sent to client browser, this client browser is loaded into the initial page data by the above-mentioned information data of receiving, the page data (step S48) after formation load information data.Wherein, in step S48, above-mentioned information data server can adopt the forms such as * .zip, * .pb that above-mentioned information data packing is sent to client browser according to actual needs.This client browser is resolved the page data (step S49) after above-mentioned load information data, and shows corresponding ad content (step S411) at the corresponding page of the webpage of targeted website.Yet, while when identify above-mentioned initial page data in step S43 in, there is no the information annotate label (step S44: no), client browser is directly resolved this initial page data (step S410), and the content of pages (step S411) of display-object website related web page.
In the above-described embodiment, website side can directly be upgraded the information data on this information data server at the information data server according to actual needs.After information data on the information data server is updated, the information data server can be updated in the corresponding data in the information data the Resources list that is kept at client terminal local on the webserver or under single client framework that is kept under the C/S framework simultaneously, makes information data the Resources list and information data server end keep synchronous dynamic to upgrade.
Therefore, according to the present invention, particularly by the information data on the lastest imformation data server and the corresponding data in the list of lastest imformation data resource dynamically, the renewal that is corresponding data in information data the Resources list and the information data on the information data server keeps synchronous, make and want in the later stage during lastest imformation data, without revising each web page contents, saved the needed time of modification web page contents.
This time disclosed embodiment can be thought and is illustration in all parts, absolutely not restricted.Scope of the present invention is not limit by the explanation of above-mentioned embodiment, only by shown in the scope of claims, and comprises with the claim scope having all distortion in the same meaning and claim scope.

Claims (11)

1. the interaction processing method of the propelling movement of the information data of an internet web page or issue comprises the following steps:
The propelling movement of information data or the deploying step of issue, by processing common comment tag, it is become can be identified, the information data comment tag that perhaps can be used for propelling movement or issue, add on Webpage treated described information data comment tag to need to show advertisement position, and form the mapping relations of the resource of the propelling movement of the correlation parameter of described information data comment tag and the information data on the information data server of information data place or issue, form information data the Resources list according to described mapping relations simultaneously;
The initial page data acquisition step, according to the request of access of client, obtain the initial page data from targeted website;
The information data tag identification step, the described initial page data of obtaining based on described initial page data acquisition step, identify described information data tag;
The information data obtaining step, carry out adaptation, the obtaining information data by described information data tag and described information data the Resources list of identifying;
Page step display, the described information data based on obtained, presenting advertising content.
2. the interaction processing method of the propelling movement of the information data of internet web page according to claim 1 or issue, also comprise: later stage information data step of updating, on the information data server, described information data is upgraded and the described information data the Resources list of synchronous renewal.
3. according to the propelling movement of the information data of the arbitrary described internet web page of claim 1-2 or the interaction processing method of issue, it is characterized in that,
When system adopts the C/S architecture mode:
In described initial page data acquisition step, client browser is submitted to the webserver by the request of access of described client, and the described webserver obtains described initial page data according to the request of access of described client from described targeted website;
In described information data tag identification step, the described initial page data based on obtained, the described webserver identifies described information data tag;
In described information data obtaining step, the described webserver carries out adaptation by described information data tag and described information data the Resources list of identifying, obtains described information data.
4. the interaction processing method of the propelling movement of the information data of internet web page according to claim 3 or issue, it is characterized in that, in described information data obtaining step, the contained correlation parameter according to described information data tag, the described webserver obtains corresponding hyperlink data from described information data the Resources list, obtained described hyperlink data are embedded to the related web page of described targeted website the web data after compression acquisition loading data, web data after described loading data is delivered to described client browser simultaneously, described client browser is resolved the web data after described loading data, and according to the described hyperlink data in the web data after described loading data, obtain described information data from described information data server.
5. the interaction processing method of the propelling movement of the information data of internet web page according to claim 4 or issue, is characterized in that, described information data is embedded in the related web page of described targeted website with the form of iframe label.
6. the interaction processing method of the propelling movement of the information data of internet web page according to claim 5 or issue, is characterized in that, described information data the Resources list is stored on the described webserver.
7. according to the propelling movement of the information data of the arbitrary described internet web page of claim 1-2 or the interaction processing method of issue, it is characterized in that, when system adopts single client framework pattern:
In described initial page data acquisition step, client browser obtains described initial page data according to the request of access of described client from described targeted website;
In described information data tag identification step, the described initial page data of obtaining based on described initial page data acquisition step, described client browser identifies described information data tag;
In described information data obtaining step, described client browser carries out adaptation by described information data tag and described information data the Resources list of identifying, obtains described information data.
8. the interaction processing method of the propelling movement of the information data of internet web page according to claim 7 or issue, it is characterized in that, in described information data obtaining step, the contained correlation parameter according to described information data tag, described client browser obtains corresponding actual information data source address from described information data the Resources list, described client browser sends the information data load request according to described actual information data source address to the information data server, described information data server is packed described information data and is sent to described client browser according to described information data load request, described client browser is loaded into described initial page data by the described information data of receiving,
In described page step display, described client browser is resolved the page data loaded after data, and on the page of described target web presenting advertising content.
9. the interaction processing method of the propelling movement of the information data of internet web page according to claim 8 or issue, it is characterized in that, in described information data obtaining step, described information data server adopts the zip form to compress and pack and be sent to described client browser described information data.
10. the interaction processing method of the propelling movement of the information data of internet web page according to claim 8 or issue, it is characterized in that, in described information data obtaining step, described information data server adopts the pb form to compress and pack and be sent to described client browser described information data.
11. the propelling movement of the information data of internet web page according to claim 8 or the interaction processing method of issue is characterized in that: described information data the Resources list is stored in described client terminal local.
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