CN101751408A - System and method of internet in text advertisements - Google Patents
System and method of internet in text advertisements Download PDFInfo
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- CN101751408A CN101751408A CN200810203551A CN200810203551A CN101751408A CN 101751408 A CN101751408 A CN 101751408A CN 200810203551 A CN200810203551 A CN 200810203551A CN 200810203551 A CN200810203551 A CN 200810203551A CN 101751408 A CN101751408 A CN 101751408A
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Abstract
A system of internet in text advertisements comprises a website effect code obtaining module, an advertisement-making module, an intelligent domain name resolution module, a high-performance hyper text transmission protocol and reverse proxy server cache client module used for providing web service, a mysql database cluster module which is used as data storage medium for storing a great deal of advertisement data, an apache and tomcat cluster advertisement system module which is used as a container for holding many index files and a website media embedded module which provides codes to access the system and puts advertisements on the website medias.
Description
Technical field
The invention belongs to internet arena, relate in particular to the method and system of Internet advertising.
Background technology
Internet advertisement technology is described as in the advertisement putting technology now complicated technology (contrast newspapers and periodicals and television advertising), and how high efficiency in the network media page of making a lot of variety therefore to intercut commercial advertisement be an important method problem.The efficient of advertisement is high more, and advertiser is ready to drop into more.Otherwise advertisement putting is in the not high place of the degree of association, wastes gray financial resources and can not receive any effect.
As seen, industry exists a kind of technical need: provide a kind of intelligentized, to throw in the high ad content of the degree of association automatically according to the word content in the page accurately be very important.
Summary of the invention
The purpose of this invention is to provide a kind of System and method for of internet in text advertisements, address the deficiencies of the prior art, can intelligence add the very strong advertisement of the degree of association according to the word content in the internet page accurately, improve advertisement putting efficient.Technical scheme of the present invention is as follows:
A kind of system of internet in text advertisements comprises:
Advertising Management System provides the functions such as increase, modification, deletion of various types of advertisements, is responsible for the maintenance of ad data;
File index is made with the data of Advertising Management System by the keyed advertising system, makes different file group index with dissimilar advertisements;
The advertisement searching system is come the queries ad data according to different file indexes;
The advertisement keywords service system, the key word that sends according to web page user calls the advertisement searching system and returns related data, with display web page.
Another one embodiment of the present invention provides a kind of system of internet in text advertisements, comprises:
Website special efficacy code obtains module;
The module of preparing advertising;
Intelligent domain name analysis module;
High-performance HTML (Hypertext Markup Language) and Reverse Proxy HTTP caching proxy module provide web service;
Mysql data-base cluster module as data storage medium, is stored numerous ad datas;
Apache+tomcat cluster ad system module as container, is held numerous index files;
Website medium merge module provides code can visit native system by this website medium merge module, and advertisement is suspended in the medium of website.
Another one embodiment of the present invention provides a kind of method of internet in text advertisements, comprises following steps:
Obtain website special efficacy code;
The user prepares advertising;
Intelligence dns resolves;
The nginx HTTP caching proxy is handled, and the user visits the acting server that nginx builds, and by acting server, static page is carried out buffer memory;
The mysql data-base cluster is handled: use multiple servers, set up the mysql data-base cluster, the raising program is to the readwrite performance of database, and with the ad data distributed storage in internal memory; So that keyed advertising comes mysql database update index;
The advertisement of Apache+tomcat cluster is handled: the static requests and the dynamic requests of coming from nginx HTTP caching proxy Server Transport are transferred to apache and tomcat respectively.Apache handles the static requests part, and tomcat handles dynamic part, the analysis of key word, and inside the index that produces from the mysql database to key word, return to the client user afterwards, show keyword advertisement.
Advantage of the present invention is:
1. use the processing mode based on file, processing speed is considerably beyond the processing speed based on database.
2. use the XML content of parsing internet rapidly, the experience of more convenient and quicker is provided to the client fully.
3. database processing is partly used the HIBERNATE technology, is convenient to carry out the optimization of processing such as buffer memory.
Description of drawings
Below in conjunction with accompanying drawing,, will make technical scheme of the present invention and other beneficial effects apparent by detailed description to the specific embodiment of the present invention.
Fig. 1 is the system schematic of internet in text advertisements of the present invention;
Fig. 2 is the schematic diagram of keyed advertising mode of the present invention;
Fig. 3 is the synoptic diagram of traditional advertisement retrieval mode;
Fig. 4 is the synoptic diagram of advertisement retrieval mode of the present invention;
Fig. 5 is the synoptic diagram of the another one embodiment of the system of internet in text advertisements of the present invention;
Fig. 6 is the process flow diagram of internet in text advertisements method of the present invention.
Embodiment
In order further to understand feature of the present invention, see also following about detailed description of the present invention and accompanying drawing, yet appended graphic only provide with reference to the usefulness of explanation, be not to be used for protection scope of the present invention is limited.
As shown in Figure 1, be the synoptic diagram of one of them embodiment of the system of internet in text advertisements of the present invention.Ad system is by constituting with lower module in the literary composition of one embodiment of the present of invention: Advertising Management System 101, advertisement searching system 102, keyed advertising system 103 and advertisement keywords service system 104.Advertising Management System 101 provides functions such as the increase, modification, deletion of various types of advertisements, is responsible for the maintenance of ad data.Advertisement searching system 102 is come the queries ad data according to different index file 106.Index file 106 is made with the data of Advertising Management System 101 by keyed advertising system 103, makes different file group index with dissimilar advertisements.Advertisement keywords service system 104 is called advertisement searching system 103 and is returned related data according to the key word that web page user sends, and produces the advertisement page 107.Because the quantity of internet page is very huge, data base querying technology that must abandoning tradition adopts based on the indexed search technology of file to come fast the file and the advertisement of the page are articulated; Make different index according to inhomogeneous website in case of necessity, provide capacity bigger, respond demand faster.Use the present invention and carry out the advertising message compartment analysis, the multiple advantage of have the accuracy height, missing rate is low, analysis time is short, saving resource, saving manpower.
Fig. 2 is the schematic diagram of keyed advertising mode of the present invention, and vertical retrieval mode of the present invention adopts Hash (HASH) mode, and retrieval mode is direct, and the relevant data in the index file 206 can be found in the key word in the employing ad data 205.
Fig. 3 is the synoptic diagram of traditional advertisement retrieval mode, and traditional approach is to adopt advertising database 305 inquiries, by defining some fields, can inquire about the result that you want, and produces the advertisement page 307.By the function support that database retrieval needs database engine to provide, common database can only be supported a spot of concurrent retrieval, and data volume is in case can be very slow above 1,000,000 speed.
Fig. 4 is the synoptic diagram of advertisement retrieval mode of the present invention.The present invention does retrieval by using based on the indexed search technology of file, directly produces the advertisement page 407 by index file 406, and this can improve speed and unconfined capacity almost greatly.
Fig. 5 is the synoptic diagram of the another one embodiment of the system of internet in text advertisements of the present invention.Internet in text advertisements of the present invention system is made up of following 6 parts: website special efficacy code (js code) obtains module 501, the module 502 of preparing advertising, intelligent domain name analysis (dns parsing) module 503, high-performance HTTP(Hypertext Transport Protocol) and Reverse Proxy (nginx) HTTP caching proxy module 504, mysql data-base cluster module 505, apache+tomcat cluster ad system module 506.Apache+tomcat cluster ad system module 506 is as container, MYSQL data-base cluster module 505 is as data storage medium, use nginx HTTP caching proxy module 504 that webpage (web) service is provided, website medium embedded system 507 provides code promptly can visit native system, automatically advertisement is suspended in the medium of website, domestic consumer promptly can find correspondent keyword or AdWords by the website of specialty.Handle request for dealing with a large amount of concurrent webpages, the present invention adopts the processing mode of P2P, and the part of using client to participate in server end is calculated, and follows the tracks of user's request mode and use habit, the advertisement that needs to the user; The backstage retrieve data adopts numerous PC to replace expensive server, and the using system distributed type assemblies is distributed to each different PC group with retrieve data; Native system adopts the formation of concurrent message asynchronous process, adopts a plurality of super threads to handle different formations simultaneously, and which priority processing message queue is selected according to different the putting in order of definition, for the user provides better service.
The present invention can provide brand-new display platform to the advertiser as the intermediary of internet media with the advertiser, for medium are created brand-new added value.
As shown in Figure 6, be the process flow diagram of internet in text advertisements method of the present invention.Flow process of the present invention comprises the steps:
Obtain website special efficacy code (Js code) 601: land www.51junyi.com, register and land.Code is obtained in click, and code is added to the relevant position of website.
The user prepares advertising 602: land the website, for example: www.51junyi.com, register and land.Click and make relevant advertisement options.The type of advertisement such as one of following: advertisement in (1) pure words literary composition; (2) advertisement in the bookmark type literary composition; (3) advertisement in the pictorial literary composition; (4) advertisement in picture+literal literary composition; (5) wheel is broadcast advertisement in the literary composition; (6) wheel is broadcast+the interior advertisement of literal literary composition; (7) advertisement in the Flash literary composition; (8) FLASH+ copy; (9) advertisement in the video literary composition; (10) video+copy
Intelligence dns resolves 603: client's computer to access website at first, for example: www.51junyi.com.At this time can go to the dns server of all suitable medium, carry out corresponding domain name mapping.If the ip of client is the telecommunications network segment, will obtain the telecommunication server ip of www.51junyi.com.In like manner, if ip holds in Netcom, will obtain the ip of Netcom's server.Like this, can well solve the slow problem of north and south telecommunications Netcom interactive access, give the user with better experience.
Nginx HTTP caching proxy 604: what the user at first had access to is the acting server that nginx builds, pass through acting server, some static pages are carried out buffer memory, improved the response speed of server, also alleviated simultaneously the pressure of back-end server, and the server of rear end has been hidden true ip, improved security.Nginx also can be used for doing webpage (web) server simultaneously, and its concurrent processing request ability is that a very outstanding web server is used near 10 times that are apache.
The mysql data-base cluster handles 605: use multiple servers, set up the mysql cluster, the raising program is to the readwrite performance of database, and carries out distributed storage in internal memory, improved performance of database greatly.Owing to be the mysql cluster, improved the redundancy of data simultaneously, event of data loss has been avoided in security.Keyed advertising can periodically come this database update index simultaneously.
The advertisement of Apache+tomcat cluster handles 606: some static requests and dynamic requests from the nginx acting server is come go to apache and tomcat respectively.A pache handles the static requests part, and tomcat handles dynamic part, carries out the analysis of key word, and in the index that produces from database to key word, stroke speech returns to the client user afterwards, shows keyword advertisement.
Should be understood that; above-mentioned detailed description to embodiment is only in order to understand the present invention; for those of ordinary skills, can be improved according to the above description or conversion, all reach the improvement of this purpose and the protection domain that conversion all should belong to claims of the present invention.
Claims (5)
1. the system of an internet in text advertisements is characterized in that, comprises:
Advertising Management System provides the functions such as increase, modification, deletion of various types of advertisements, is responsible for the maintenance of ad data;
File index is made with the data of this Advertising Management System by the keyed advertising system, makes different file group index with dissimilar advertisements;
The advertisement searching system is come the queries ad data according to different file indexes;
The advertisement keywords service system, the key word that sends according to web page user calls this advertisement searching system and returns related data, with display web page.
2. the system of internet in text advertisements according to claim 1 is characterized in that, this keyed advertising system adopts the indexed search mode based on file.
3. the system of an internet in text advertisements is characterized in that, comprises:
Website special efficacy code obtains module;
The module of preparing advertising;
Intelligent domain name analysis module;
High-performance HTML (Hypertext Markup Language) and Reverse Proxy HTTP caching proxy module provide web service;
Mysql data-base cluster module as data storage medium, is stored numerous ad datas;
Apache+tomcat cluster ad system module, this apache+tomcat cluster ad system module is held numerous index files as container;
Website medium merge module provides code can visit native system by this website medium merge module, and advertisement is suspended in the medium of website.
4. the system of internet in text advertisements according to claim 3 is characterized in that, the type of the advertisement of this module made of preparing advertising is one of following: advertisement in the pure words literary composition; Advertisement in the bookmark type literary composition; Advertisement in the pictorial literary composition; Advertisement in picture+literal literary composition; Wheel is broadcast advertisement in the literary composition; Wheel is broadcast+the interior advertisement of literal literary composition; Advertisement in the Flash literary composition; The FLASH+ copy; Advertisement in the video literary composition; Video+copy.
5. the method for an internet in text advertisements comprises following steps:
Obtain website special efficacy code;
The user prepares advertising;
Intelligence dns resolves;
The nginx HTTP caching proxy is handled, and the user visits the acting server that nginx builds, and by this acting server, static page is carried out buffer memory;
The mysql data-base cluster is handled: use multiple servers, set up this mysql data-base cluster, the raising program is to the readwrite performance of database, and with the ad data distributed storage in internal memory; So that keyed advertising comes this mysql database update index;
The advertisement of Apache+tomcat cluster is handled: the static requests and the dynamic requests of coming from this nginx HTTP caching proxy Server Transport are transferred to apache and tomcat respectively.Apache handles the static requests part, and tomcat handles dynamic part, the analysis of key word, and inside the index that produces from this mysql database to key word, return to the client user afterwards, show keyword advertisement.
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| CN200810203551A CN101751408A (en) | 2008-11-28 | 2008-11-28 | System and method of internet in text advertisements |
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| CN200810203551A CN101751408A (en) | 2008-11-28 | 2008-11-28 | System and method of internet in text advertisements |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103023939A (en) * | 2011-09-26 | 2013-04-03 | 中兴通讯股份有限公司 | Method and system for realizing REST (Radar Electronic Scan Technique) interface of cloud cache on Nginx |
| CN103064932A (en) * | 2012-12-24 | 2013-04-24 | 乐视网信息技术（北京）股份有限公司 | System and method for processing static page |
| CN103514551A (en) * | 2012-06-15 | 2014-01-15 | 北京力美科技有限公司 | Mobile advertisement platform |
| CN107111823A (en) * | 2014-10-19 | 2017-08-29 | 克劳德班特有限公司 | For the method, equipment and computer program product by Web Publishing advertisement |
| CN107329963A (en) * | 2016-04-29 | 2017-11-07 | 北京京东尚科信息技术有限公司 | Accelerate the method and apparatus of web page access |
| CN110099035A (en) * | 2018-01-31 | 2019-08-06 | 上海甚术网络科技有限公司 | A kind of web advertisement data high concurrent access method of servicing |
-
2008
- 2008-11-28 CN CN200810203551A patent/CN101751408A/en active Pending
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103023939A (en) * | 2011-09-26 | 2013-04-03 | 中兴通讯股份有限公司 | Method and system for realizing REST (Radar Electronic Scan Technique) interface of cloud cache on Nginx |
| WO2013044628A1 (en) * | 2011-09-26 | 2013-04-04 | 中兴通讯股份有限公司 | Method and system for realizing rest interface for cloud cache in nginx |
| US9332085B2 (en) | 2011-09-26 | 2016-05-03 | Zte Corporation | Method and system for realizing rest interface of cloud cache in Nginx |
| CN103023939B (en) * | 2011-09-26 | 2017-10-20 | 中兴通讯股份有限公司 | The method and system of the REST interfaces of cloud caching is realized on Nginx |
| CN103514551A (en) * | 2012-06-15 | 2014-01-15 | 北京力美科技有限公司 | Mobile advertisement platform |
| CN103064932A (en) * | 2012-12-24 | 2013-04-24 | 乐视网信息技术（北京）股份有限公司 | System and method for processing static page |
| CN107111823A (en) * | 2014-10-19 | 2017-08-29 | 克劳德班特有限公司 | For the method, equipment and computer program product by Web Publishing advertisement |
| CN107329963A (en) * | 2016-04-29 | 2017-11-07 | 北京京东尚科信息技术有限公司 | Accelerate the method and apparatus of web page access |
| CN107329963B (en) * | 2016-04-29 | 2020-02-07 | 北京京东尚科信息技术有限公司 | Method and device for accelerating webpage access |
| CN110099035A (en) * | 2018-01-31 | 2019-08-06 | 上海甚术网络科技有限公司 | A kind of web advertisement data high concurrent access method of servicing |
| CN110099035B (en) * | 2018-01-31 | 2022-04-12 | 上海甚术网络科技有限公司 | Network advertisement data high-concurrency access service method |
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Open date: 20100623 |