CN103514551A - Mobile advertisement platform - Google Patents
Mobile advertisement platform Download PDFInfo
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- CN103514551A CN103514551A CN201210197864.8A CN201210197864A CN103514551A CN 103514551 A CN103514551 A CN 103514551A CN 201210197864 A CN201210197864 A CN 201210197864A CN 103514551 A CN103514551 A CN 103514551A
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Abstract
The invention discloses a mobile advertisement platform which comprises a business tier, a data layer and a cache layer which is respectively connected with the business tier and the data layer. The cache layer adopts a Memcached system which is responsible for data caching of basic data, advertisement data, media data and matching rule. The data layer adopts MongoDB and Mysql database, wherein the MongoDB stores real time data and the MySql stores tabulate data and basic data. The mobile advertisement platform adopts Nginx as a proxy server, and a plurality of servers are deployed as a cluster at the backend. By the introduction of Nginx, Memcached and MongoDB, performance bottleneck of highly concurrent insert and frequent query of a platform is effectively solved.
Description
Technical field
The present invention relates to mobile Internet advertisement field, be specifically related to a kind of moving advertising platform.
Background technology
Day by day universal along with mobile Internet, the advertisement mode of mobile Internet is also at gradual perfection.In the existing stage, occurred that display advertising, copy, word hybrid ad, full frame advertisement, video ads etc. represent form, have also occurred the payment mode of the advertisements such as CPA, CPC, CPM, CPS.But current advertising platform is not all also made completely and being supported all form or payment mode of representing, and cannot support advertisement putting to a plurality of medium types yet, such as: APP, WAP, third party are built-in etc.In addition, existing platform is generally completed by a system that independently system completes or a plurality of degree of coupling is higher.To be that multilingual is mixed take the development language adopting, such as: Java, C, C++, PHP etc.Database adopts one or more databases, is generally MySql, Oracle etc., the direct accessing database of operation layer.When visit capacity is little, without any problem, once had higher visit capacity, frequently read-write, the Main Bottleneck of platform will appear on database, not strong to large-scale reading and writing data, anti-pressure ability.
Summary of the invention
In view of this, the object of the invention is to provide a kind of moving advertising platform of supporting high capacity, solves the performance bottleneck of large concurrent insertion, frequent inquiry.
For achieving the above object, the technical solution adopted in the present invention is: a kind of moving advertising platform, comprises operation layer, data Layer and the cache layer being connected with data Layer with operation layer respectively; Described cache layer adopts Memcached system, is responsible for data buffer storage, buffer memory basic data, ad data, media data, matched rule; Described data Layer adopts MongoDB and Mysql database, and MongoDB stores real time data, MySql storage combined data and basic data.
Further, described moving advertising platform adopts Nginx as proxy server, and rear end is disposed multiple servers and done cluster.
Further, described operation layer comprises advertisement delivery system, data analysis system, data statistics system, interface system, print system and background management system.
Beneficial effect of the present invention is: by introducing Nginx, Memcached and MongoDB, effectively solved the large concurrent insertion of platform, the frequent performance bottleneck of inquiring about; Each system of operation layer without any the degree of coupling, between each system, be independent of each other; Can all form or payment mode of representing be made completely and being supported, also support advertisement putting to multiple media type.
Accompanying drawing explanation
Below in conjunction with drawings and Examples, the present invention is further described.
Fig. 1 is the structural representation of moving advertising platform of the present invention.
Embodiment
Moving advertising platform as shown in Figure 1, comprises operation layer, data Layer and the cache layer being connected with data Layer with operation layer respectively; Described cache layer adopts Memcached system, is responsible for data buffer storage, buffer memory basic data, ad data, media data, matched rule; Described data Layer adopts MongoDB and Mysql database, and MongoDB stores real time data, MySql storage combined data and basic data.
Memcached is a high performance distributed memory target cache system, for dynamic web, applies to alleviate database loads.The present invention adopts Memcached cluster to serve as the cache layer between operation layer and data Layer, reduces the data access frequency, alleviates the pressure of data Layer.This platform can regularly flush to basic data Memcached cluster from data Layer, and operation layer is by the data in direct control Memcached.For non-basic data, first operation layer can ask Memcached, while there are not these data in finding Memcached, meeting is request msg layer again, from data Layer, obtain after data, can fill it in Memcached, convenient access next time, there is the time of an inefficacy in these data, by Memcached, safeguard its life cycle in Memcached.
MongoDB is a database based on distributed document storage, for web application provides extendible high-performance data storage solution; Mysql is a small-sized Relational DBMS.MongoDB cluster has most of characteristic of relevant database, particularly for concurrent insertion and renewal, has larger advantage.The document test of MongoDB official draws the insertion speed of 2W-3W/s, and actual test has the insertion speed of 2W/S left and right.The present invention moves on to MongoDB by large concurrent insertion, transfers to MongoDB to process large concurrent insertion.
The present invention also adopts Nginx as agency, and rear end multiple servers is done cluster.Nginx is a high performance proxy server, can be used for doing load balancing.By Nginx, distribute all requests to server, by the multiple servers request of sharing, processed, can effectively reduce the performance bottleneck of separate unit server, and also can the caused Single Point of Faliure of bonding station server.
In sum, the present invention has effectively solved the performance bottleneck of large concurrent insertion, frequent inquiry by introducing Nginx, Memcached and MongoDB.
Further, at operation layer, comprise advertisement delivery system, data analysis system, data statistics system, interface system, print system and background management system.Adopt java language development advertisement delivery system, complete the coupling of ad constraints rule, communicate with SDK end, the advertisement putting after coupling is arrived to client.Whether development data analytic system, tests to the validity of data, analyze it and practise fraud.Development data statistical system, carries out Macro or mass analysis to all data.Interface system is mainly used in IOS/ANDROID client, third party's interface accessing; Under IOS/ANDROID two systems, application program is passed through interface system access services device, and calls resource requirement file and show required content.Print system completes the assembling of advertisement.Background management system is mainly used in unified management content and systematic function is realized.Platform of the present invention can be made completely and supporting all form or payment mode of representing, and also supports advertisement putting to multiple media type.
The above, be only the specific embodiment of the present invention, is not limited to this, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses, and can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.
Claims (3)
1. a moving advertising platform, is characterized in that: comprise operation layer, data Layer and the cache layer being connected with data Layer with operation layer respectively; Described cache layer adopts Memcached system, is responsible for data buffer storage, buffer memory basic data, ad data, media data, matched rule; Described data Layer adopts MongoDB and Mysql database, and MongoDB stores real time data, MySql storage combined data and basic data.
2. moving advertising platform according to claim 1, is characterized in that: described moving advertising platform adopts Nginx as proxy server, and rear end is disposed multiple servers and done cluster.
3. moving advertising platform according to claim 1, is characterized in that: described operation layer comprises advertisement delivery system, data analysis system, data statistics system, interface system, print system and background management system.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210197864.8A CN103514551A (en) | 2012-06-15 | 2012-06-15 | Mobile advertisement platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210197864.8A CN103514551A (en) | 2012-06-15 | 2012-06-15 | Mobile advertisement platform |
Publications (1)
| Publication Number | Publication Date |
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| CN103514551A true CN103514551A (en) | 2014-01-15 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201210197864.8A Pending CN103514551A (en) | 2012-06-15 | 2012-06-15 | Mobile advertisement platform |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105357222A (en) * | 2015-11-27 | 2016-02-24 | 国网信息通信产业集团有限公司 | Distributed Session management middleware |
| CN109118285A (en) * | 2018-08-15 | 2019-01-01 | 福建天泉教育科技有限公司 | A kind of method and advertising agency server for realizing advertisement access |
| CN110784368A (en) * | 2019-09-09 | 2020-02-11 | 无锡江南计算技术研究所 | Memcached-based data acquisition method and system |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101751408A (en) * | 2008-11-28 | 2010-06-23 | 上海均宜信息科技有限公司 | System and method of internet in text advertisements |
-
2012
- 2012-06-15 CN CN201210197864.8A patent/CN103514551A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101751408A (en) * | 2008-11-28 | 2010-06-23 | 上海均宜信息科技有限公司 | System and method of internet in text advertisements |
Non-Patent Citations (2)
| Title |
|---|
| 郝伟: "湖南移动网管集中云存储平台搭建与测试", 《中国优秀硕士学位论文全文数据库信息科技辑》 * |
| 魏之春: "互联网广告经营管理系统的设计与实现", 《中国优秀硕士学位论文全文数据库信息科技辑》 * |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105357222A (en) * | 2015-11-27 | 2016-02-24 | 国网信息通信产业集团有限公司 | Distributed Session management middleware |
| CN109118285A (en) * | 2018-08-15 | 2019-01-01 | 福建天泉教育科技有限公司 | A kind of method and advertising agency server for realizing advertisement access |
| CN110784368A (en) * | 2019-09-09 | 2020-02-11 | 无锡江南计算技术研究所 | Memcached-based data acquisition method and system |
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Application publication date: 20140115 |