CN107124467B - Multimedia information interaction method and system - Google Patents

Abstract

The present invention provides a method and system for multimedia information interaction. The method includes the following steps: network terminal registration; network terminal acquiring information, pushing information and custom grouping rules; network terminal performing grouping; network terminal accepting information sharing and information interaction ; The network terminal displays information and dynamically updates information. The system includes a server group and an information alliance management platform, and the server group includes: a data server, a policy server, an application server, and an information management server. Realize information sharing and information interaction between network terminals and cross-network terminals, and all information is updated in real time according to user characteristics to improve information utilization.

Description

Method and system for multimedia information interaction

technical field

The invention relates to network technology, in particular to a method and system for multimedia information interaction through the network.

Background technique

With the popularization and rapid development of the Internet, more and more smart devices are connected to the Internet, and the information interaction between smart devices and network terminals is more frequent, creating huge market value and social significance. However, there are many deficiencies and improvements in the information interaction of network terminals at present: the information push of network terminals, especially the advertisement push, is basically the interaction between network terminals and network information platforms, and the information interaction push between network terminals (such as advertising Information) needs to be improved, network terminals cannot form a related alliance relationship, and each network terminal is basically scattered with each other, which is not conducive to regional information exchange. Alliance refers to the formation of network terminals through the combination of network terminals with specific characteristics, and specific information sharing and information interaction can be carried out for network terminals with specific characteristics, so as to improve the utilization rate of information.

Contents of the invention

The present invention provides a method and system for multimedia information interaction in order to solve the problem of unrelated alliance relationships between network terminals.

In order to solve the above problems, the technical solution adopted in the present invention is as follows:

A method for multimedia information interaction, comprising the following steps: S1: network terminal registration: the network terminal joins the information alliance management platform through registration; S2: network terminal obtains information, pushes information and self-defined grouping rules: the network terminal user accesses the The information alliance management platform obtains information and publishes push information content, and defines grouping rules; S3: network terminals are grouped: the network terminals are grouped according to the rules under the management of the server group, and the network terminals of each group form information Alliance; each of the network terminals belongs to at least one information alliance and is regrouped according to rule changes and/or a certain period; S4: Network terminals accept information sharing and information interaction: network terminals in the information alliance pass information alliance The management platform carries out information sharing and information interaction; at the same time, it accepts network terminals outside the information alliance to conduct information sharing and information interaction through the information alliance management platform, and network terminals that perform information sharing and information interaction across information alliances need to be authorized by the information alliance management platform; S5: Network terminal display information and dynamic update information: the network terminal displays information in real time and collects user characteristic data, and uploads the characteristic data to the server group in real time, and the server group stores and analyzes characteristic data, and dynamically updates the network terminal Information.

Preferably, in the step S1, the network terminal registers to obtain a code with a unique identification number, and the network terminal includes a fixed network terminal, a mobile network terminal, and an IP network terminal.

Preferably, the self-defined rules in step S2 refer to the filtering and restrictive conditions set by each network terminal user for the combination of their own terminal and other network terminals, including keyword attributes of network terminals, alliance-shareable Maximum number of network terminals, type of grouping.

Preferably, the network terminals that are authorized to perform information sharing and information interaction across information alliances perform information sharing and information interaction according to geographic location area, administrative area, industry category, and terminal type.

Preferably, the user feature data includes geographic location information, user information, and operation behavior traces, and the operation behavior traces include application service usage records, film and television viewing records, shopping records, time period and frequency of network terminal use.

Preferably, the information sharing and information interaction includes picture, video, text, audio multimedia information, service sharing and interaction.

The present invention also includes a method for multimedia information interaction, including the following steps: T1: accept network terminal registration: the information alliance management platform accepts the registration of the network terminal; T2: accept network terminal access: the information alliance management platform accepts the network terminal Terminal access and allow the network terminal to obtain information, publish and push information content, and customize grouping rules; T3: Group network terminals: the server group groups the network terminals according to the rules, and the network terminals in each group Form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to rule changes and/or a certain period; T4: manage network terminal information sharing and information interaction: through the information alliance management platform, all Information sharing and information interaction between network terminals within the information alliance; at the same time, network terminals outside the information alliance share information and information interaction with the network terminals through the information alliance management platform, and the information alliance management platform performs information sharing and information interaction across information alliances. Authorize the network terminal for information interaction; T5: dynamically update the display information of the network terminal: the server group stores and analyzes the characteristic data, and dynamically updates the display information of the network terminal; the network terminal displays information immediately and Collect user characteristic data, and upload the characteristic data to the server group in real time.

Preferably, the information alliance management platform sets at least one information alliance geographical center reference point.

Preferably, the network terminals are grouped to form the information alliance centering on the geographical center reference point of the information alliance; or the network terminals perform information sharing and information interaction centering on the geographical center reference point of the information alliance .

The present invention also includes a multimedia information interaction system for implementing the multimedia information interaction method as described above, including an information alliance management platform and a server group, and the server group includes: a data server unit, a policy server unit, an application server unit, an information management The server unit, the data server unit, is used to store the user characteristic data of the network terminal and share it with the policy server unit; the policy server unit is used to analyze the user characteristic data, and provide policy reference to the application server unit and The information management server unit; manages the information alliance formed by the grouping of the network terminals; performs security monitoring and management and control on the pushed information; the application server unit is used to provide media, information, and application services; the information management server unit, It is used to edit, push and analyze the information.

The present invention also includes a multimedia information interaction terminal device, including a memory, a processor, and a computer program stored in the memory and operable on the processor. When the processor executes the computer program, the above-mentioned steps of the method described above.

The present invention also includes a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when the computer program is executed by a processor, the steps of any one of the methods described above are implemented.

The beneficial effect of the present invention is: through the method of the present invention, the network terminals form an information alliance according to the self-defined grouping rules, and the originally scattered network terminals form an associated alliance relationship, and the network terminals in the information alliance have the same specific Features, based on this precise group alliance, information sharing and information interaction between network terminals in the information alliance and cross-network terminals are carried out. All information is updated in real time according to user characteristics, and the alliance relationship between network terminals is also dynamically updated. Improve the efficiency of information sharing and information interaction, and improve the utilization rate of information.

Description of drawings

FIG. 1 is a schematic diagram of a multimedia information interaction method according to Embodiment 1 of the present invention.

FIG. 2 is a schematic structural diagram of a multimedia information interaction system according to Embodiment 1 of the present invention.

FIG. 3 is a schematic diagram of network terminal federation combination management according to Embodiment 2 of the present invention.

FIG. 4 is a schematic diagram of a flow for displaying network terminal information according to Embodiment 3 of the present invention.

FIG. 5 is a schematic diagram of a process for pushing alliance information according to Embodiment 4 of the present invention.

Fig. 6 is a schematic diagram of a special combination form of the alliance combination of network terminals according to Embodiment 5 of the present invention.

Detailed ways

The present invention will be described in detail below through specific embodiments in conjunction with the accompanying drawings, so as to better understand the present invention, but the following embodiments do not limit the scope of the present invention. In addition, it should be noted that the diagrams provided in the following embodiments are only schematically illustrating the basic concept of the present invention, and only the components related to the present invention are shown in the drawings rather than the number of components, Shape and size drawing, the shape, quantity and proportion of each component can be changed arbitrarily during actual implementation, and the layout of the components may also be more complicated.

Example 1

FIG. 1 is a schematic diagram of a multimedia information interaction method according to Embodiment 1 of the present invention. As shown in Figure 1, a multimedia information interaction method includes the following steps:

S1: Network terminal registration: The network terminal joins the information alliance management platform through registration;

Described network terminal is the network equipment and network terminal software that can access Internet, and each network terminal has unique identification code; Network terminal is used for collecting user feature data, and data record is uploaded to the data server of server group; According to Network terminal characteristics, network terminals are divided into: fixed network terminals, mobile network terminals, IP network terminals; users of the network terminals are network terminal users; the identification code of the network terminals can be composed of a string of hexadecimal numbers It can also be a combination of numbers and letters; it is automatically generated according to a specific algorithm when the device is turned on for the first time or the software is run for the first time.

Collect user characteristic data: the data server stores user characteristic data of network terminals and shares the data with the policy server;

Analyze user characteristic data: the policy server provides policy reference to the application server and information management server by analyzing user characteristic data;

Information alliance center reference point setting: administrators or business users can set the information alliance geographic location center reference point on the information alliance management platform; when business users push information, they can specify to push the information to a certain distance around the set geographic location center reference point On the network terminals within the distance range; when the network terminal alliance is grouped, the network terminals within a certain distance range around the set geographic location center reference point can be combined for alliance; any number of center reference points can be set;

S2: the network terminal obtains information, pushes information and defines grouping rules: the network terminal user accesses the information alliance management platform to obtain information and publish push information content, and customize grouping rules;

Network terminal information push and management: network terminal users access the information alliance management platform through terminal software, and publish and push information content, including but not limited to pictures, videos, text, voice and other multimedia information and services; network terminal users can set information alliance group combinations The conditions and rules for alliance grouping are restricted, and other network terminals that meet the requirements are screened for alliance group combination; the functional authority of the network terminal information push is allocated by business users and administrator users, that is, not all network terminal users All have the authority to push information, but all network terminals have the function of displaying information and information interaction;

S3: group the network terminals: the server group groups the network terminals according to the rules, and the network terminals in each group form an information alliance; each of the network terminals belongs to at least one information alliance and changes according to the rules and/or Periodic regrouping;

The policy server groups all network terminals according to pre-set rules, and the network terminals within each group form an information alliance; the pre-set rules include but are not limited to geographic location, administrative area, industry category, terminal type, The central reference point, network terminal relevance, and each network terminal's custom rules are combined in alliance groups; each network terminal can belong to multiple alliance groups at the same time; alliance groups can be regrouped according to certain rules and periods; the network Terminal custom rules refer to the screening and restrictive conditions set by each network terminal user for the combination of their own terminal and other network terminal groups, including but not limited to keyword attributes of network terminals, the maximum number of network terminals that can be shared by alliances, alliance Types of group combinations, etc.;

S4: Network terminals accept information sharing and information interaction: network terminals in the information alliance can share information and exchange information through the information alliance management platform; at the same time, accept network terminals outside the information alliance to perform information sharing and information exchange through the information alliance management platform Interaction, network terminals for information sharing and information interaction across information alliances need to be authorized by the information alliance management platform;

After the network terminals form an alliance group combination, the network terminals in the same alliance group can perform information sharing, display and information interaction; the information display and interaction include but are not limited to multimedia information and services such as pictures, videos, texts, and voices; network When a terminal belongs to multiple alliance groups, the network terminal simultaneously performs information sharing and information interaction with all other members of the multiple groups;

Business users publish, push and manage information content through the information alliance management platform, including but not limited to pictures, videos, text, voice and other multimedia information and services; business users can set to push information to all network terminals or some network terminals; The above-mentioned information push to some network terminals means that commercial users filter some terminals through the information alliance management platform to push.

S5: Network terminal display information and dynamically update information: Network terminal displays information in real time and collects user characteristic data, and uploads the characteristic data to the server group in real time. The server group stores and analyzes characteristic data, and dynamically updates information.

The network terminal displays media and service information to users, interacts with users, displays instant information, collects user characteristic data, and uploads data records to the data server of the server group in real time;

Effect statistical analysis: While displaying information, network terminals will collect information display effects and user feedback information to the information management server of the server group; administrator users, business users, and ordinary users can view and analyze information display effects through the information alliance management platform.

As shown in FIG. 2 , it is a schematic structural diagram of a multimedia information interaction system according to Embodiment 1 of the present invention. A system for implementing a multimedia information interaction method of the above method, comprising a server group and an information alliance management platform, wherein the server group includes: a data server unit, a policy server unit, an application server unit, and an information management server unit,

A data server unit, configured to store user characteristic data of the network terminal and share it with the policy server unit;

The policy server unit is used to analyze the characteristic data of users, provide policy reference to the application server unit and the information management server unit, and perform alliance combination management on network terminals, and perform security monitoring and control on pushed information;

The application server unit is used to provide media, information, application and other services;

The information management server unit is used for editing, pushing and effect analysis of information.

Users of the information alliance management platform include administrators, business users, and ordinary users, and different users have different permissions and user levels. The level attribute of the administrator user is from 0 to K, where K is a natural number, and the highest user level of the administrator is level 0 (called super administrator), which can be determined and changed according to the actual application, and the level permissions are from 0 to K in order Decrease; the level attributes of business users are from 1 to N, where N is a natural number, which can be determined and changed according to actual applications, and the level permissions are decremented from 1 to N; the level attributes of ordinary users are from 1 to M, where M is a natural number, It can be determined and changed according to the actual application, and the level permissions are decremented from 1 to M.

The super administrator user is the default user with the highest authority on the information alliance management platform, and other administrator users are added, edited, and set through the super administrator or superior administrator user;

Administrator users can manage business users and ordinary users, including adding and editing users, assigning user function permissions, managing user-subordinate relationships, and reviewing published information.

Business users are registered and authenticated through the information alliance management platform, which will take effect after being reviewed and approved by the administrator user group; Ordinary users are managed, including review of published information, editing of user information, allocation of user function permissions, and management of user levels;

Network terminal users, also known as ordinary users, are registered and authenticated through the information alliance management platform; the administrator user group can edit and manage ordinary users;

Mobile storage includes U disk and mobile hard disk.

The user characteristic data collected by the network terminal includes geographical location information, user information, and operation behavior trajectory. Behavior traces include application service usage records, consumption records, feedback records, time period and frequency of network terminal usage, etc.

The ways in which network terminals interact with users include remote controls, gestures, user gestures, joysticks, touch screens, keyboards, mice, voice, brain nerve control, etc.

Network terminals refer to network terminal equipment and application software that can connect to the Internet, including fixed network terminals, mobile network terminals, and IP network terminals.

Fixed network terminals refer to network terminals with fixed geographic location information, such as smart TVs, advertising machines, smart network appliances, desktop computers, etc.

Mobile network terminals refer to network terminals whose geographic location information changes with the use of users, such as mobile phones with positioning functions, mobile advertisements, vehicle advertisements, and vehicle TVs.

IP network terminals refer to network terminals whose geographical location information is unknown except for fixed network terminals and mobile network terminals, that is, the information management system cannot obtain the geographical location information of such terminals, and can only analyze network terminals based on their IP addresses The approximate geographic area of . If the geographic location of the IP network terminal can be accurately acquired and synchronized to the data server of the server group, the IP network terminal will be transformed into a fixed network terminal or a mobile network terminal.

Commercial users are merchants, communities, and other commercial or organizational users.

Information types include text, video, pictures, voice, and other digital information

Multimedia information interaction, including information interaction, advertisement interaction, news interaction, information information interaction, service purchase and consumption interaction, etc.

In order to ensure the legality and security of the released information, the policy server is responsible for security monitoring and control of the pushed information, and all published information needs to be reviewed by the administrator or superior commercial users to take effect. The published media information is finally displayed by the network terminal.

Example 2

FIG. 3 is a schematic diagram of network terminal alliance group management in Embodiment 2. The network terminal alliance group facilitates management of network terminals by administrators and business users, and facilitates information sharing and interaction between network terminals.

Network terminals refer to network equipment and network terminal software that can access the Internet. According to the characteristics of network terminals, network terminals are divided into: fixed network terminals, mobile network terminals, and IP network terminals; the users of the network terminals are network terminals user;

Fixed network terminals refer to network terminals with fixed geographic location information, such as smart TVs, advertising machines, smart network appliances, desktop computers, etc. As shown in FIG. 3, the fixed terminal S1, the fixed terminal S2, the fixed terminal S3, ..., the fixed terminal Sy, wherein y is a natural number, and Sy represents the serial number of the fixed network terminal.

Mobile network terminals refer to network terminals whose geographic location information changes with the use of users, such as mobile phones with positioning functions, mobile advertisements, vehicle advertisements, and vehicle TVs. As shown in FIG. 3, the mobile terminal M1, the mobile terminal M2, the mobile terminal M3, ..., the mobile terminal Mx, where x is a natural number, and Mx represents the serial number of the mobile network terminal.

IP network terminals refer to network terminals whose geographical location information is unknown except for fixed network terminals and mobile network terminals, that is, the information management system cannot obtain the geographical location information of such terminals, and can only analyze network terminals based on their IP addresses The approximate geographic area of . If the geographic location of the IP network terminal can be accurately acquired and synchronized to the data server of the server group, the IP network terminal will be transformed into a fixed network terminal or a mobile network terminal. As shown in FIG. 3, IP terminal V1, IP terminal V2, ..., IP terminal Vz, wherein z is a natural number, and Vz represents the serial number of the IP network terminal.

Alliance groups, such as alliance group G1, alliance group G2, alliance group G3, ..., alliance group Gm, where m is a natural number, and Gm represents the number of the alliance group.

The central reference point, such as the central reference point Cn, where n is a natural number, and Cn represents the serial number of the central reference point; there can be any number of central reference points.

The network terminal can belong to multiple groups at the same time, such as the fixed terminal S6, which belongs to the alliance group G1 and G2 at the same time; the mobile terminal M5 and the IP terminal V2 belong to the alliance group G3 and Gm at the same time;

The network terminal information in the alliance group shares and interacts with each other. For example, in the alliance group G1 group, network terminals S1, S4, S6, and M1, the information pushed by the four network terminals will be displayed on all terminals in the alliance group; for a If the network terminal belongs to multiple groups at the same time, such as the fixed terminal S6, the information pushed by all the network terminals of the alliance groups G1 and G2 will be displayed at the same time. At the same time, the information pushed by the fixed terminal S6 will also be displayed in all Displayed on the network terminal; each network terminal can give interactive feedback to the displayed information;

For example, assuming that the fixed terminal S1 is a restaurant, called restaurant S1, the fixed terminal S6 is a department store supermarket, called supermarket S6, and the mobile terminal M1 is a mobile phone user, called mobile phone user M1; restaurant S1 pushes the restaurant through the information alliance management platform The special promotional video advertisements of the restaurant and the consumption coupons of the restaurant are pushed at the same time, the advertisements and coupons pushed by the restaurant S1 will be displayed on the supermarket S6 in the alliance group G1, the mobile terminal M1 and all other network terminals in the group G1, and the supermarket S6 will push Advertisements and commodity information will also be displayed on restaurant S1 of alliance group G1, mobile terminal M1 and all other network terminals in group G1. That is, when mobile phone user M1 is near restaurant S1, mobile phone user M1 can receive video advertisements, commodity information and coupons pushed by restaurant S1 and supermarket S6, and mobile phone user M1 can obtain favorite coupons; when mobile phone user M1 goes to restaurant S1 When consuming, you can use the coupon and evaluate the restaurant S1 at the same time; if the mobile phone user M1 continues to move and exceeds the distance range of the alliance combination of the restaurant S1, it will no longer receive the information pushed by the restaurant S1. The advertisement push and coupon consumption between the mobile phone user M1 and the restaurant S1 reflect the information display and information interaction between the network terminals mentioned in the present invention, where the information interaction is consumption service and feedback evaluation. The mobile phone user M1 can also directly place an order to purchase commodities of the supermarket S6 through the information alliance management platform, and evaluate the commodities.

Commercial users include, but are not limited to, regional operators, communities, advertisers, and other commercial or organizational users responsible for network terminal operation and management. Regional operators can manage the network terminals in the area they are responsible for through the information alliance management platform, such as registration, addition, editing, etc. of network terminals, and set the grouping and combination rules of network terminals, the period of free combination, and the setting of the central reference point (central reference point It is mainly used for the setting of commercial centers or business circles, and the distance range of the central reference point can be set at the same time); community business users can view the information of all network terminals in the community through the information alliance management platform, and can release information to the network terminals they belong to , such as community information, community announcements, etc. Advertisers and commercial users can publish commercial advertisements, advertisement effect analysis, advertising cost management, etc. through the information alliance management platform; advertisers can set central benchmarks through the information alliance management The network terminals within a certain range (such as within 10 kilometers, which can be parameterized in the management background) publish commercial advertisements. Regional operators can add, edit, and manage lower-level regional operators, but they need to be reviewed by administrators or upper-level regional operators.

Administrator users can add, edit, and manage subordinate administrator users, business users and ordinary users through the information alliance management platform; administrator users can set the grouping and combination rules of network terminals, the period of free combination, and the center benchmark through the information alliance management platform Setting of points (the central reference point is mainly used for the setting of commercial centers or business districts, and the distance range of the central reference point can be set at the same time); administrator users can push information to all network terminals or some network terminals.

Example 3

As shown in FIG. 4 , it is a schematic diagram of a flow chart of displaying network terminal information in the present invention. When the network terminal starts or starts running, the startup process displays startup information or advertisements; after the startup is completed, it enters the main interface and detects whether the information version needs to be updated. If so, download new information content and display it. Information content that has been cached locally. During the operation of the network terminal, it regularly detects whether the information needs to be updated.

The detailed functions of the network terminal are as follows:

(1) Display of media and service information. Different network terminals carry different functions and services; for example, for home TV terminals, video content services, information services, advertising information and various application services are provided, such as TV shopping, community services, housekeeping services, hotel services, etc.; Commercial advertising terminals, providing advertising information display, consumer coupons, information services, etc.; for mobile phone terminals, providing advertising information display, information services, community services, shopping services, etc.;

(2) Information presentation and interaction. When the network terminal starts running, there is startup information or advertisements; after entering the main interface, information and services are displayed on the interface, including multimedia information and services such as text, video, pictures, and voice; users can give feedback on the displayed content and services Or purchase and consumption, such as through touch screens, remote controls, gestures, operating handles and other devices, the devices will record user feedback information and upload it to the information management server of the server group.

(3) Instant information display. Commercial users, such as community applications, can publish instant information on the information alliance management platform, such as community-related activity information. After the published information is approved by superior commercial users, it will be displayed on the network terminal immediately. It can realize the instant group sending function of community information.

(4) User characteristic data collection. The user feature data includes geographic location information, user information, operation track, and the like. The network terminal records the user's various operation track records, such as film and television viewing records, film and television types, application service usage and consumption records, use time period, frequency, etc., records all user characteristic data in the local cache, and regularly synchronizes to the server group data server.

Example 4

As shown in FIG. 5 , it is a schematic diagram of the alliance information pushing process of the present invention. The network terminal collects user data, including user operation records, service usage records, geographic location, user personal information, etc.; the network terminal regularly uploads the collected data to the data server of the server group; the policy server extracts the corresponding network terminal user data from the data server. The data is analyzed according to the policy push rules, and the analysis method is as follows:

The server group divides the collected user characteristic data information into n categories, which are respectively defined as b ₁ ... b _n , and the user characteristic data are:

Divide all information types into m categories, define A ₁ ... A _m respectively, and define A _l =[a _l1 ... a _ln ], where l=1,...,m, where a _l1 ...a _ln is the lth According to the weight coefficient corresponding to the type of advertisement and the characteristic data of n types of users, the user’s intention value for type l information can be obtained, which is defined as C _l , namely:

Define the weight coefficient matrix as A, and the related information intention value as C:

According to the user characteristic data, the value of all m-type information intentions is:

The above algorithm forms a matrix of user characteristic data and information types in the form of a matrix, thereby establishing a linear target model that can set the intention value of characteristic data to information types, and calculates the weight of user data characteristics to corresponding information types by solving the model The policy server obtains a new accurate information push strategy according to the weight, updates the type of information pushed to the user, and sends the strategy to the information management server; the information management server pushes relevant information content according to the information push strategy on the policy server To the network terminal, so as to achieve accurate push; the network terminal is responsible for updating and displaying the information content, and regularly detects whether the information needs to be updated according to the collection of user characteristic data of the network terminal.

Example 5

As shown in Figure 6, it is a schematic diagram of a special combination form of the network terminal alliance combination. When the number of network terminals in each group in the network terminal alliance combination in Figure 3 is 2, then the network terminal The alliance grouping becomes the special combination form shown in Fig. 6 . Since each group has only two terminals, this kind of network terminal federation grouping can be called a network terminal federation combination, which specifically includes the following steps:

(1) Network terminal registration: the network terminal is a network device and network terminal software that can access the Internet, and each network terminal has a unique identification number code; after the network terminal is running, collect user characteristic data and upload the data record to the data server of the server group; according to the characteristics of network terminals, network terminals are divided into: fixed network terminals, mobile network terminals, and IP network terminals; fixed network terminals refer to network terminals with relatively fixed geographic locations; mobile network terminals refer to The geographical location of the network terminal is relatively constantly changing with the use of the user; the IP network terminal refers to the network terminal whose geographical location information cannot be accurately obtained, that is, except for the fixed network terminal and the mobile network terminal, other network terminals belong to the IP network terminal. A network terminal; the user of the network terminal is a network terminal user;

(2) Collect user characteristic data: the data server stores the user characteristic data of the network terminal and shares the data with the policy server;

(3) Analyzing user characteristic data: the policy server provides policy reference to the application server and information management server by analyzing the user characteristic data;

(4) Information alliance center reference point setting: administrators or business users can set the information alliance geographic location center reference point on the information alliance management platform; when business users push information, they can specify to push the information to the set geographic location center reference On the network terminals within a certain distance range around the point; when the network terminal alliance is combined, the network terminals within a certain distance range around the set geographic location center reference point can be combined in an alliance; any number of center reference points can be set;

(5) Network terminal information push and management: Network terminal users access the information alliance management platform through terminal software, and publish push information content, including but not limited to pictures, videos, text, voice and other multimedia information and services; network terminal users can set information The conditions and rules of the alliance combination restrict the alliance combination, and screen other network terminals that meet the requirements for the alliance combination; the function authority of the network terminal information push is allocated by the business user and the administrator user, that is, not all network terminals Users have the authority to push information, but all network terminals have the function of displaying information and information interaction;

(6) Network terminal alliance combination: the network terminal alliance combination includes alliance combination rules and alliance combinations. The alliance combination rules refer to the rules that network terminals follow when forming alliances through free combination, including but not limited to geographical location Distance, administrative area, industry category, terminal type, central reference point, terminal correlation and custom rules for each network terminal, etc.;

The network terminal self-defined rules refer to the screening and restriction conditions set by each network terminal user for the alliance combination of their own terminal and other network terminals, including but not limited to keyword attributes of network terminals, and the largest network terminal that can be shared by alliances. Quantity, type of alliance group combination, etc.; administrator users, business users, and network terminal users can set alliance combination rules through the information alliance management platform; Network terminals form an alliance combination; different network terminals have different maximum number of alliance network terminals, and the number of network terminals in alliance combinations is also different; assuming that the fixed terminal S3 in Figure 6 has a maximum number of alliance terminals of 50, it can Form an alliance with 50 other network terminals, and assuming that the fixed terminal S5 has a maximum number of alliance terminals of 30, it can only form an alliance with other 30 network terminals;

All alliance combinations are readjusted according to the set rules and cycles, that is, as all network terminals change in geographical location, time, and number of network terminals, the alliance combination they belong to also changes;

(7) Alliance combination information sharing and interaction: The network terminals associated with the alliance combination can realize interactive display of information, that is, the information pushed by the network terminal forming the alliance combination can be displayed on other network terminals directly associated with the alliance combination. Network terminals also display information pushed by other associated network terminals; information interaction and feedback can be performed between network terminals associated with alliance combinations; all network terminals have the function of displaying information, but not necessarily have the authority to push information. The permission of the terminal to push information needs to be allocated by the administrator or business user through the information alliance management platform; for example, a personal mobile phone user terminal can receive advertising information from shops in the alliance combination, but personal mobile user terminals are prohibited from pushing to other network terminals in the alliance combination by default. Information; if personal mobile phone user terminals need to push information permissions, administrators or business users are required to authorize distribution; users can feedback and interact with the information displayed on network terminals;

(8) Business user information push and management: Business users publish and manage information content through the information alliance management platform, including but not limited to pictures, videos, text, voice and other multimedia information and services; business users can set the information to be pushed to All network terminals or some network terminals; the information push to some network terminals refers to that commercial users filter some terminals through the information alliance management platform to push. The screening rules include but are not limited to geographic location, administrative region, industry Category, terminal type, central reference point, etc.;

(9) Information display and dynamic update: the network terminal displays media and service information to users, interacts with users, displays real-time information, collects user characteristic data, and uploads data records to the data server of the server group in real time;

(10) Statistical analysis of effects: while displaying information, network terminals will collect information display effects and user feedback information to the information management server of the server group; administrator users, business users, and ordinary users can view and analyze information through the information alliance management platform Display of results.

Network terminals refer to network terminal equipment and application software that can connect to the Internet, including fixed network terminals, mobile network terminals, and IP network terminals.

Fixed network terminals refer to network terminals with fixed geographic location information, such as smart TVs, advertising machines, smart network appliances, desktop computers, etc. As shown in FIG. 6, the fixed terminal S1, the fixed terminal S2, the fixed terminal S3, ..., the fixed terminal Sy, wherein y is a natural number, and Sy represents the serial number of the fixed network terminal.

Mobile network terminals refer to network terminals whose geographic location information changes with the use of users, such as mobile phones with positioning functions, mobile advertisements, vehicle advertisements, and vehicle TVs. As shown in FIG. 6, mobile terminal M1, mobile terminal M2, mobile terminal M3, ..., mobile terminal Mx, wherein x is a natural number, and Mx represents the serial number of the mobile network terminal.

IP network terminals refer to network terminals whose geographical location information is unknown except for fixed network terminals and mobile network terminals, that is, the information management system cannot obtain the geographical location information of such terminals, and can only analyze network terminals based on their IP addresses The approximate geographic area of . If the geographic location of the IP network terminal can be accurately acquired and synchronized to the data server of the server group, the IP network terminal will be transformed into a fixed network terminal or a mobile network terminal. As shown in FIG. 6, IP terminal V1, IP terminal V2, ..., IP terminal Vz, wherein z is a natural number, and Vz represents the serial number of the IP network terminal.

The central reference point is the central reference point Cn shown in Figure 6, where n is a natural number, and Cn represents the serial number of the central reference point; there can be any number of central reference points.

The commercial users are merchants, communities, and other commercial or organizational users, and the merchants may be hotels, chain stores, shops, advertisers, supermarkets, etc.

Example 6

The present invention also provides a multimedia information interaction terminal device, including a memory, a processor, and a computer program stored in the memory and operable on the processor, and the present invention is realized when the processor executes the computer program The steps of the method can establish an alliance relationship between network terminals to realize the interaction of multimedia information.

When the processor executes the computer program, the steps in the above embodiments of the multimedia information interaction method are implemented, for example, steps S1-S5 shown in FIG. 1 . Alternatively, when the processor executes the computer program, functions of the units in the above-mentioned device embodiments, such as a data server unit, a policy server unit, etc., are realized.

Exemplarily, the computer program may be divided into one or more units, and the one or more units are stored in the memory and executed by the processor to implement the present invention. The one or more units may be a series of computer program instruction segments capable of accomplishing specific functions, and the instruction segments are used to describe the execution process of the computer program in the multimedia information interaction terminal device. For example, the computer program can be divided into an information alliance management platform and a server group, and the server group includes: a data server unit, a policy server unit, an application server unit, an information management server unit, and a data server unit for storing the The user characteristic data of the network terminal is shared with the policy server; the policy server unit is used to analyze the user characteristic data, and provide policy reference to the application server and the information management server; manage the information alliance formed by the grouping of the network terminals; Information security monitoring and control; application server unit, used to provide media, information, and application services; information management server unit, used to edit, push, and effect analysis information.

The multimedia information interaction terminal device may be computing devices such as desktop computers, notebooks, palmtop computers, and cloud servers. The multimedia information interaction terminal device may include, but not limited to, a processor and a memory. Those skilled in the art can understand that the schematic diagram is only an example of a multimedia information interaction terminal device, and does not constitute a limitation to the multimedia information interaction terminal device, and may include more or less components than those shown in the figure, or combine certain components , or different components, for example, the multimedia information interaction terminal device may also include an input and output device, a network access device, a bus, and the like.

The so-called processor can be a central processing unit (Central Processing Unit, CPU), and can also be other general-purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), off-the-shelf Programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. The general-purpose processor can be a microprocessor or the processor can also be any conventional processor, etc., the processor is the control center of the multimedia information interactive terminal equipment, and uses various interfaces and lines to connect the entire multimedia information interactive terminal various parts of the device.

The memory can be used to store the computer programs and/or modules, and the processor realizes the multimedia by running or executing the computer programs and/or modules stored in the memory and calling the data stored in the memory. Various functions of information interaction terminal equipment. The memory may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, at least one application program required by a function (such as a sound playback function, an image playback function, etc.) and the like; the storage data area may store Data created based on the use of the mobile phone (such as audio data, phonebook, etc.), etc. In addition, the memory can include high-speed random access memory, and can also include non-volatile memory, such as hard disk, internal memory, plug-in hard disk, smart memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card , flash card (Flash Card), at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

Example 7

If the integrated units of the multimedia information interaction terminal equipment are realized in the form of software function units and sold or used as independent products, they can be stored in a computer-readable storage medium. Based on this understanding, the present invention realizes all or part of the processes in the methods of the above embodiments, and can also be completed by instructing related hardware through a computer program. The computer program can be stored in a computer-readable storage medium, and the computer When the program is executed by the processor, the steps in the above-mentioned various method embodiments can be realized. Wherein, the computer program includes computer program code, and the computer program code may be in the form of source code, object code, executable file or some intermediate form. The computer-readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a removable hard disk, a magnetic disk, an optical disk, a computer memory, and a read-only memory (ROM, Read-Only Memory) , Random Access Memory (RAM, Random Access Memory), electrical carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of legislation and patent practice in the jurisdiction. For example, in some jurisdictions, computer-readable media Excludes electrical carrier signals and telecommunication signals.

The above content is a further detailed description of the present invention in conjunction with specific preferred embodiments, and it cannot be assumed that the specific implementation of the present invention is limited to these descriptions. For those skilled in the art to which the present invention belongs, several equivalent substitutions or obvious modifications can be made without departing from the concept of the present invention, and those with the same performance or use should be deemed to belong to the protection scope of the present invention.

Claims (11)

1. A method for multimedia information interaction is characterized by comprising the following steps:

s1: network terminal registration: the network terminal joins the information alliance management platform through registration;

s2: the network terminal acquires information, push information and a user-defined grouping rule: the network terminal user accesses the information alliance management platform to obtain information and issues information content pushing, and a grouping rule is defined;

s3: the network terminal carries out grouping: the network terminals are grouped according to the rules under the management of the server group, and the network terminals in each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period; the information alliance management platform sets at least one information alliance geographical position center reference point, and the network terminals are grouped by taking the information alliance geographical position center reference point as a center to form the information alliance;

s4: the network terminal receives information sharing and information interaction: the network terminals in the information alliance share information and exchange information through an information alliance management platform; meanwhile, receiving that a network terminal outside the information alliance carries out information sharing and information interaction through the information alliance management platform, wherein the network terminal which carries out information sharing and information interaction across the information alliance needs to obtain authorization of the information alliance management platform;

s5: the network terminal displays information and dynamically updates information: the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time, and the server group stores and analyzes the characteristic data and dynamically updates the information of the network terminal;

therefore, the network terminals form a federation relation forming relevance according to a customized grouping rule, the network terminals in the information federation have the same specific characteristics, information sharing and information interaction between the network terminals in the information federation and across the network terminals are carried out based on the grouping federation, all information is updated in real time according to user characteristics, and the federation relation between the network terminals is also dynamically updated.

2. The method for multimedia information interaction according to claim 1, wherein in step S1, the network terminal performs registration to obtain the code with the unique identification number, and the network terminal includes a fixed network terminal, a mobile network terminal, and an IP network terminal.

3. The method for multimedia information interaction according to claim 1, wherein the customized rule in step S2 refers to a filtering and limiting condition set by each user of the network terminal for the combination of the user' S terminal with other network terminals, and the filtering and limiting condition includes a keyword attribute of the network terminal, a maximum number of network terminals that can be federated and shared, and a type of a group.

4. The method for multimedia information interaction according to claim 1, wherein the network terminal authorized to perform information sharing and information interaction across information federations performs information sharing and information interaction according to geographic location area, administrative area, industry category, and terminal type.

5. The method of claim 1, wherein the user characteristic data comprises geographical location information, user information, operation behavior trace, the operation behavior trace comprises application service usage record, movie watching record, shopping record, time period and frequency of network terminal usage.

6. The method for multimedia information interaction according to claim 1, wherein the information sharing and information interaction comprises sharing and interaction of multimedia information, services, and pictures, videos, texts, and voices.

7. A method for multimedia information interaction is characterized by comprising the following steps:

t1: receiving network terminal registration: the information alliance management platform receives the registration of the network terminal;

t2: receiving network terminal access: the information alliance management platform receives the access of the network terminal and allows the network terminal to acquire information, release and push information content and define grouping rules;

t3: grouping network terminals: the server group groups the network terminals according to the rule, and the network terminals of each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period;

t4: managing information sharing and information interaction of the network terminal: through an information alliance management platform, network terminals in the information alliance share information and interact information; meanwhile, a network terminal outside the information alliance carries out information sharing and information interaction on the network terminal through an information alliance management platform, and the information alliance management platform authorizes the network terminal which carries out information sharing and information interaction across the information alliance;

t5: dynamically updating the display information of the network terminal: the server group stores and analyzes the characteristic data and dynamically updates the display information of the network terminal; and the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time.

8. The method as claimed in claim 7, wherein the network terminal performs information sharing and information interaction with the information federation geolocation center reference point as a center.

9. A multimedia information interaction system for implementing the multimedia information interaction method according to claims 1-8, comprising an information federation management platform and a server group, the server group comprising: a data server unit, a policy server unit, an application server unit, an information management server unit,

the data server unit is used for storing the user characteristic data of the network terminal and sharing the user characteristic data to the policy server unit;

the policy server unit is used for analyzing the characteristic data of the user and providing policy reference to the application server unit and the information management server unit; managing an information alliance formed by grouping the network terminals; safety monitoring and control are carried out on the pushed information;

the application server unit is used for providing services of media, information and application;

and the information management server unit is used for editing, pushing and analyzing the effect of the information.

10. Multimedia information interaction terminal device comprising a memory, a processor and a computer program stored in said memory and executable on said processor, characterized in that said processor implements the steps of the method according to any of claims 1 to 8 when executing said computer program.

11. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 8.

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