CN107124467B - Multimedia information interaction method and system - Google Patents
Multimedia information interaction method and system Download PDFInfo
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- CN107124467B CN107124467B CN201710401054.2A CN201710401054A CN107124467B CN 107124467 B CN107124467 B CN 107124467B CN 201710401054 A CN201710401054 A CN 201710401054A CN 107124467 B CN107124467 B CN 107124467B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
Abstract
The invention provides a method and a system for multimedia information interaction, wherein the method comprises the following steps: registering a network terminal; the network terminal acquires information, push information and a user-defined grouping rule; the network terminals carry out grouping; the network terminal receives information sharing and information interaction; and the network terminal displays the information and dynamically updates the information. The system comprises a server group and an information alliance management platform, wherein the server group comprises: the system comprises a data server, a strategy server, an application server and an information management server. The information sharing and information interaction between the network terminals and among the network terminals are realized, all information is updated in real time according to the user characteristics, and the information utilization rate is improved.
Description
Technical Field
The present invention relates to network technologies, and in particular, to a method and system for multimedia information interaction through a network.
Background
With the popularization and rapid development of the internet, more and more intelligent devices are connected to the internet, information interaction between the intelligent devices and network terminals is more frequent, and huge market value and social significance are created. However, at present, there are many disadvantages and improvements in information interaction of network terminals: information push, particularly advertisement push, of network terminals is basically interaction between the network terminals and a network information platform, information interaction push (such as advertisement information) between the network terminals needs to be improved, association union relationships cannot be formed between the network terminals, and each network terminal is basically dispersed and is not beneficial to regional information interaction. The alliance is formed by combining network terminals with specific characteristics, and specific information sharing and information interaction can be performed on the network terminals with the specific characteristics, so that the information utilization rate is improved.
Disclosure of Invention
The invention provides a method and a system for multimedia information interaction, aiming at solving the problem of alliance relationship without relevance among network terminals.
In order to solve the above problems, the technical solution adopted by the present invention is as follows:
a method for multimedia information interaction comprises the following steps: s1: network terminal registration: the network terminal joins the information alliance management platform through registration; s2: the network terminal acquires information, push information and a user-defined grouping rule: the network terminal user accesses the information alliance management platform to obtain information and issues information content pushing, and a grouping rule is defined; s3: the network terminal carries out grouping: the network terminals are grouped according to the rules under the management of the server group, and the network terminals in each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period; s4: the network terminal receives information sharing and information interaction: the network terminals in the information alliance share information and exchange information through an information alliance management platform; meanwhile, receiving a network terminal outside the information alliance to share and interact information through the information alliance management platform, wherein the network terminal which carries out information sharing and information interaction across the information alliance needs to obtain authorization of the information alliance management platform; s5: the network terminal displays information and dynamically updates information: the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time, and the server group stores and analyzes the characteristic data and dynamically updates the information of the network terminal.
Preferably, the network terminal in step S1 registers to obtain the code with the unique identification number, where the network terminal includes a fixed network terminal, a mobile network terminal, and an IP network terminal.
Preferably, the customized rule in step S2 refers to a screening and limiting condition set by each network terminal user and used for combining the terminal with other network terminals, including a keyword attribute of a network terminal, the maximum number of network terminals that can be federated and shared, and a type of a group.
Preferably, the network terminal authorized to perform information sharing and information interaction across the information alliance performs information sharing and information interaction according to a geographical location area, an administrative area, an industry category and a terminal type.
Preferably, the user characteristic data includes geographical location information, user information, and operation behavior tracks, where the operation behavior tracks include application service usage records, movie watching records, shopping records, and time periods and frequency of network terminal usage.
Preferably, the information sharing and information interaction includes sharing and interaction of multimedia information and services of pictures, videos, texts and voices.
The invention also comprises a multimedia information interaction method, which comprises the following steps: t1: receiving network terminal registration: the information alliance management platform receives the registration of the network terminal; t2: receiving network terminal access: the information alliance management platform receives the access of the network terminal and allows the network terminal to acquire information, release and push information content and define grouping rules; t3: grouping network terminals: the server group groups the network terminals according to the rule, and the network terminals of each group form an information alliance; each network terminal belongs to at least one information alliance and regroups according to the change of a rule and/or a certain period; t4: managing information sharing and information interaction of the network terminal: through an information alliance management platform, information sharing and information interaction are carried out on network terminals in the information alliance; meanwhile, a network terminal outside the information alliance carries out information sharing and information interaction on the network terminal through an information alliance management platform, and the information alliance management platform authorizes the network terminal which carries out information sharing and information interaction across the information alliance; t5: dynamically updating the display information of the network terminal: the server group stores and analyzes the characteristic data and dynamically updates the display information of the network terminal; and the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time.
Preferably, the information federation management platform sets at least one information federation geolocation center reference point.
Preferably, the network terminals are grouped by taking the center reference point of the geographical location of the information alliance as the center to form the information alliance; or the network terminal takes the center reference point of the information alliance geographical position as the center to carry out information sharing and information interaction.
The invention also includes a multimedia information interaction system for implementing the multimedia information interaction method, which includes an information alliance management platform and a server group, wherein the server group includes: the system comprises a data server unit, a policy server unit, an application server unit and an information management server unit, wherein the data server unit is used for storing user characteristic data of the network terminal and sharing the user characteristic data to the policy server unit; the policy server unit is used for analyzing the characteristic data of the user and providing policy reference to the application server unit and the information management server unit; managing an information alliance formed by the network terminal groups; safety monitoring and control are carried out on the pushed information; the application server unit is used for providing services of media, information and application; and the information management server unit is used for editing, pushing and analyzing the effect of the information.
The invention also includes a multimedia information interaction terminal device, comprising a memory, a processor and a computer program stored in the memory and operable on the processor, wherein the processor implements the steps of the method when executing the computer program.
The invention also includes a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of any of the methods described above.
The invention has the beneficial effects that: by the method, the network terminals form the information alliances according to the self-defined grouping rule, the original distributed network terminals form associative alliance relations, the network terminals in the information alliances have the same specific characteristics, based on the accurate grouping alliance, the information sharing and information interaction between the network terminals in the information alliances and between the network terminals are carried out, all information is updated in real time according to user characteristics, the alliance relations between the network terminals are also dynamically updated, the information sharing and information interaction efficiency is improved, and the information utilization rate is improved.
Drawings
Fig. 1 is a schematic diagram of a multimedia information interaction method according to embodiment 1 of the present invention.
Fig. 2 is a schematic structural diagram of a multimedia information interaction system according to embodiment 1 of the present invention.
Fig. 3 is a schematic diagram of network terminal alliance group management in embodiment 2 of the present invention.
Fig. 4 is a schematic diagram of a network terminal information presentation flow according to embodiment 3 of the present invention.
Fig. 5 is a schematic diagram of a federation information push flow of embodiment 4 of the present invention.
Fig. 6 is a schematic diagram of a special combination form of a network terminal alliance combination according to embodiment 5 of the present invention.
Detailed Description
The present invention will be better understood by the following detailed description of specific embodiments thereof, which is provided in conjunction with the accompanying drawings, but the scope of the invention is not limited by the following embodiments. It should be noted that the drawings provided in the following embodiments are only for illustrating the basic concept of the present invention, and the drawings only show the components related to the present invention rather than the number, shape and size of the components in actual implementation, the shape, number and proportion of the components in actual implementation can be changed freely, and the layout of the components can be more complicated.
Example 1
Fig. 1 is a schematic diagram of a multimedia information interaction method according to embodiment 1 of the present invention. As shown in fig. 1, a multimedia information interaction method includes the following steps:
s1: network terminal registration: the network terminal joins the information alliance management platform through registration;
the network terminals are network equipment and network terminal software which can access the Internet, and each network terminal is provided with a unique identification number code; the network terminal is used for collecting user characteristic data and uploading the data record to a data server of the server group; according to the characteristics of the network terminal, the network terminal is divided into: fixed network terminal, mobile network terminal, IP network terminal; the user of the network terminal is a network terminal user; the identification code of the network terminal can be composed of a string of hexadecimal numbers, and can also be in a mode of combining numbers and letters; the first time the device is powered on or the first time the software runs, the first time the software is automatically generated according to a specific algorithm.
Collecting user characteristic data: the data server stores user characteristic data of the network terminal and shares the data to the policy server;
analyzing the user characteristic data: the policy server provides policy reference to the application server and the information management server by analyzing the user characteristic data;
setting a reference point of the information alliance center: an administrator or a business user can set an information alliance geographic position center reference point on an information alliance management platform; when the business user pushes the information, the business user can appoint to push the information to the network terminal within a certain distance range around the set geographic position center reference point; when the network terminals are in alliance grouping, the network terminals in a certain distance range around the set geographic position center reference point can be subjected to alliance combination; any number of center reference points may be provided;
s2: the network terminal acquires information, push information and a user-defined grouping rule: the network terminal user accesses the information alliance management platform to obtain information and issues information content pushing, and a grouping rule is defined;
network terminal information pushing and management: a network terminal user accesses the information alliance management platform through terminal software and issues push information contents including but not limited to multimedia information and services such as pictures, videos, characters, voice and the like; the network terminal user can set the condition and rule of information alliance grouping combination, limit the alliance grouping, and screen other network terminals meeting the requirement to carry out alliance grouping combination; the function authority of information push of the network terminal is distributed by a commercial user and an administrator user, that is, not all network terminal users have the authority of information push, but all network terminals have the functions of information display and information interaction;
s3: the network terminal carries out grouping: the server group groups the network terminals according to the rule, and the network terminals of each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period;
the strategy server combines and groups all network terminals according to a preset rule, and the network terminals in each group form an information alliance; the preset rules include but are not limited to alliance grouping combination according to geographical location areas, administrative areas, industry types, terminal types, center reference points, network terminal relevance, customized rules of all network terminals and the like; each network terminal can belong to a plurality of alliance groups at the same time; the alliance group can be recombined according to a certain rule and period; the network terminal self-defining rule refers to screening and limiting conditions which are set by each network terminal user and used for grouping and combining the self terminal and other network terminals, and the screening and limiting conditions include but are not limited to keyword attributes of the network terminals, the maximum number of network terminals which can be federated and shared, the types of federated grouping and combining and the like;
s4: the network terminal receives information sharing and information interaction: the network terminals in the information alliance can share information and interact information through an information alliance management platform; meanwhile, receiving a network terminal outside the information alliance to share and interact information through the information alliance management platform, wherein the network terminal which carries out information sharing and information interaction across the information alliance needs to obtain authorization of the information alliance management platform;
after the network terminals form alliance grouping combination, the network terminals in the same alliance group can perform information sharing display and information interaction; the information display and interaction comprises, but is not limited to, multimedia information and services such as pictures, videos, texts, voices and the like; when the network terminal belongs to a plurality of alliance groups, the network terminal simultaneously shares and interacts information with all other members of the plurality of groups;
commercial users publish pushing and managing information contents including but not limited to multimedia information and services such as pictures, videos, characters, voice and the like through an information alliance management platform; the business user can set to push information to all network terminals or part of the network terminals; the information pushing of the part of the network terminals refers to that a business user filters part of the terminals to push through an information alliance management platform, and the filtering rules include but are not limited to the rules according to geographical location areas, administrative areas, industry categories, terminal types, center reference points and the like;
s5: the network terminal displays information and dynamically updates information: the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time, and the server group stores and analyzes the characteristic data and dynamically updates the information.
The network terminal displays media and service information to a user, interacts with the user, displays instant information, collects user characteristic data and uploads data records to a data server of the server group in real time;
and (3) effect statistical analysis: the network terminal can collect the information display effect and the user feedback information to the information management server of the server group while displaying the information; and the administrator user, the business user and the common user can check and analyze the information display effect through the information alliance management platform.
Fig. 2 is a schematic structural diagram of a multimedia information interaction system according to embodiment 1 of the present invention. The system for realizing the multimedia information interaction method comprises a server group and an information alliance management platform, wherein the server group comprises: a data server unit, a policy server unit, an application server unit, an information management server unit,
the data server unit is used for storing the user characteristic data of the network terminal and sharing the user characteristic data to the policy server unit;
the strategy server unit is used for analyzing the characteristic data of the user, providing strategy reference to the application server unit and the information management server unit, performing alliance combination management on the network terminal, and performing safety monitoring and control on the pushed information;
an application server unit for providing services such as media, information, application, etc.;
and the information management server unit is used for realizing the editing, pushing and effect analysis of the information.
The users of the information alliance management platform comprise administrators, business users and ordinary users, and the authority and user level of different users are different. The level attributes of the administrator users are 0 to K, wherein K is a natural number, the highest level of the user level of the administrator is 0 level (called as a super administrator), the user level can be determined and changed according to practical application, and the level authority is sequentially decreased from 0 to K; the level attribute of the business user is 1 to N, wherein N is a natural number, and can be determined and changed according to practical application, and the level authority is decreased from 1 to N; the level attributes of the common users are 1 to M, wherein M is a natural number, the level attributes can be determined and changed according to practical application, and the level authority is decreased from 1 to M.
The super administrator user is the default highest authority user of the information alliance management platform, and other administrator users are added, edited and set through a super administrator or superior administrator user;
the administrator user can manage the business user and the common user, including the addition and the editing of the user, the distribution of the user function authority and the management of the user superior-inferior relation; and (5) auditing the issued information.
The business user is registered and authenticated through the information alliance management platform, and becomes effective after passing the verification of the administrator user group; the business users can add, edit and manage the next level business users, but the business users take effect after the business users pass the audit of the administrator; business users can manage common users, including auditing of published information, editing of user information, distribution of user function authority and user level management;
network terminal users, also called ordinary users, register and authenticate with real names through an information alliance management platform; the administrator user group can edit and manage common users;
the mobile memory comprises a U disk and a mobile hard disk.
The network terminal collects user characteristic data including geographic position information, user information and operation behavior tracks. The behavior trace comprises application service usage records, consumption records, feedback records, time periods and frequency of network terminal usage and the like.
The interaction mode of the network terminal and the user comprises a remote controller, gestures, user expression, an operating handle, a touch screen, a keyboard, a mouse, voice, cranial nerve control and the like.
The network terminal refers to a network terminal device and application software capable of connecting with the internet, and comprises a fixed network terminal, a mobile network terminal and an IP network terminal.
The fixed network terminal refers to a network terminal with fixed geographical location information, such as an intelligent television, an advertisement machine, an intelligent network household appliance, a desktop computer, and the like.
The mobile network terminal refers to a network terminal whose geographical location information changes with the use of a user, such as a mobile phone with a positioning function, a mobile advertisement, a vehicle-mounted television and the like.
The IP network terminal refers to a network terminal, except for a fixed network terminal and a mobile network terminal, whose geographic location information is unknown, that is, an information management system cannot know the geographic location information of the terminal, and can only analyze an approximate geographic location area of the network terminal according to an IP address of the network terminal. If the geographical location of the IP network terminal can be accurately obtained and synchronized to the data server of the server group, the IP network terminal is converted into a fixed network terminal or a mobile network terminal.
Commercial users are merchants, communities, and other commercial or organizational users.
The information types include characters, video, pictures, voice and other digital information
And multimedia information interaction, including information interaction, advertisement interaction, news interaction, information interaction, service purchase and consumption interaction and the like.
In order to ensure the legality and safety of the issued information, the policy server is responsible for carrying out safety monitoring and control on the pushed information, and all issued information can be validated only by being audited by an administrator or a superior commercial user. And finally displaying the issued media information by the network terminal.
Example 2
Fig. 3 is a schematic diagram of network terminal alliance combination management in embodiment 2, where the network terminal alliance combination is convenient for implementing management of network terminals by an administrator and business users, and is convenient for information sharing and interaction between network terminals.
The network terminal refers to network equipment and network terminal software which can access the internet, and the network terminal is divided into the following parts according to the characteristics of the network terminal: fixed network terminal, mobile network terminal, IP network terminal; the user of the network terminal is a network terminal user;
the fixed network terminal refers to a network terminal with fixed geographical location information, such as an intelligent television, an advertisement machine, an intelligent network household appliance, a desktop computer, and the like. As shown in fig. 3, the fixed terminal S1, the fixed terminal S2, the fixed terminals S3, …, and the fixed terminal Sy, where y is a natural number and Sy represents a number of a fixed network terminal.
The mobile network terminal refers to a network terminal whose geographic location information changes with the use of a user, such as a mobile phone with a positioning function, a mobile advertisement, a vehicle-mounted television and the like. As shown in fig. 3, the mobile terminal M1, the mobile terminal M2, the mobile terminals M3, …, and the mobile terminal Mx are shown, where x is a natural number and Mx represents a number of a mobile network terminal.
The IP network terminal refers to a network terminal, except for a fixed network terminal and a mobile network terminal, whose geographic location information is unknown, that is, an information management system cannot know the geographic location information of the terminal, and can only analyze an approximate geographic location area of the network terminal according to an IP address of the network terminal. If the geographical location of the IP network terminal can be accurately obtained and synchronized to the data server of the server group, the IP network terminal is converted into a fixed network terminal or a mobile network terminal. The IP terminal V1, IP terminal V2, …, and IP terminal Vz shown in fig. 3, where z is a natural number and Vz represents the number of the IP network terminal.
Federation packets, such as federation packet G1, federation packet G2, federation packet G3, …, federation packet Gm, where m is a natural number and Gm denotes the number of federation packets.
A center reference point, such as a center reference point Cn, where n is a natural number and Cn represents a number of the center reference point; there may be any number of center reference points.
The network terminal can belong to a plurality of groups at the same time, such as a fixed terminal S6, and belong to alliance groups G1 and G2 at the same time; the mobile terminal M5 and the IP terminal V2 belong to the alliance groups G3 and Gm at the same time;
network terminal information in the alliance group is mutually shared and interacted, for example, the alliance group G1 group, network terminals S1, S4, S6 and M1, and information pushed by the four network terminals can be displayed on all terminals in the alliance group; for the case that one network terminal belongs to a plurality of groups at the same time, if the fixed terminal S6 is used, the information pushed by all the network terminals of the alliance groups G1 and G2 is displayed at the same time, and meanwhile, the information pushed by the fixed terminal S6 is also displayed on all the network terminals of the two alliance groups at the same time; each network terminal can carry out interactive feedback on the displayed information;
if the fixed terminal S1 is assumed to be a restaurant, called restaurant S1, the fixed terminal S6 is a department store supermarket, called supermarket S6, and the mobile terminal M1 is a mobile phone user, called mobile phone user M1; the restaurant S1 pushes the characteristic propaganda video advertisement of the restaurant through the information alliance management platform and simultaneously pushes the consumption coupon of the restaurant, the advertisement and the coupon pushed by the restaurant S1 are displayed on the supermarket S6 in the alliance group G1, the mobile terminal M1 and all other network terminals in the group G1, and the advertisement propaganda and the commodity information pushed by the supermarket S6 are displayed on the restaurant S1 in the alliance group G1, the mobile terminal M1 and all other network terminals in the group G1. That is, when the mobile phone user M1 is near the restaurant S1, the mobile phone user M1 can receive the video advertisement, the commodity information and the coupon pushed by the restaurant S1 and the supermarket S6, and the mobile phone user M1 can obtain the collected coupon; when the mobile phone user M1 goes to the restaurant S1 for consuming, the coupon can be used, and meanwhile, the restaurant S1 is evaluated; if the mobile phone user M1 continues to move and exceeds the alliance combination distance range of the restaurant S1, the information pushed by the restaurant S1 is not received any more. The advertisement pushing and coupon consumption between the mobile phone user M1 and the catering S1 embody the information display and information interaction between the network terminals, and the information interaction is consumption service and feedback evaluation. The mobile phone user M1 can also directly order and purchase the commodity of the supermarket S6 through the information alliance management platform, and evaluate the commodity.
Commercial users include, but are not limited to, regional operators, communities, advertisers, and other commercial or organizational users responsible for network terminal operations management. The regional operator can manage the network terminals in the region in charge of through the information alliance management platform, such as registration, addition, editing and the like of the network terminals, and set grouping combination rules, free combination periods and central reference point setting of the network terminals (the central reference point is mainly used for setting a business center or a business district and can set the distance range of the central reference point at the same time); the community business users can check the information of all network terminals of the community through the information alliance management platform and can issue information, such as community information, community bulletin and the like, to the affiliated network terminals; the commercial users of the advertisers can release commercial advertisements, analyze the advertisement effect, manage the advertisement fee and the like through the information alliance management platform; the advertiser can set a central reference point through the information alliance management platform, and the commercial advertisement is issued to the network terminal within a certain range (such as 10 kilometers range, parameter setting can be carried out in the management background) of the central reference point. The regional operators can add, edit and manage the next regional operator, but need to be checked by an administrator or the previous regional operator.
The administrator user can add, edit and manage subordinate administrator users, business users and common users through the information alliance management platform; an administrator user can set grouping combination rules, a free combination period and the setting of a center reference point of a network terminal through an information alliance management platform (the center reference point is mainly used for setting a business center or a business district and can set the distance range of the center reference point at the same time); the administrator user may push information to all or a portion of the network terminals.
Example 3
Fig. 4 is a schematic diagram illustrating a network terminal information presentation process according to the present invention. When the network terminal is started or starts to run, the starting process displays starting information or advertisements; and after the start is finished, entering a main interface, detecting whether the information version needs to be updated, if so, downloading new information content and displaying, and if not, displaying the locally cached information content. And in the running process of the network terminal, regularly detecting whether the information needs to be updated.
The detailed functions of the network terminal are as follows:
(1) And displaying the media and service information. Different network terminals have different functions and services; for example, for a home television terminal, a video content service, an information service, an advertisement information and various application services, such as a television shopping service, a community service, a household service, a hotel service, etc., are provided; for the commercial advertisement terminal, providing advertisement information display, consumption coupon, information service, etc.; for the mobile terminal of the mobile phone, advertisement information display, information service, community service, shopping service and the like are provided;
(2) And displaying and interacting information. When the network terminal starts running, starting information or advertisements exist; after entering the main interface, displaying information and services on the interface, wherein the information and services comprise multimedia information and services such as characters, videos, pictures, voice and the like; for the displayed content and services, the user can feed back or purchase and consume, for example, through a touch screen, a remote controller, a gesture, an operation handle and other devices, the devices can record user feedback information and upload the user feedback information to an information management server of the server group.
(3) And displaying the instant information. The business users, such as community application, can publish instant information, such as community related activity information, on the information federation management platform, and the published information can be immediately displayed on the network terminal after being approved by superior business users. The instant mass sending function of community information can be realized.
(4) And (4) collecting user characteristic data. The user characteristic data comprises geographic position information, user information, operation tracks and the like. The network terminal records various operation track records of the user, such as watching record of movie and television, movie and television type, application service use and consumption record, use time period, frequency and the like, records all user characteristic data in a local cache, and synchronizes to a data server of the server group at regular time.
Example 4
Fig. 5 is a schematic diagram illustrating a federation information push flow according to the present invention. The network terminal collects user data, including user operation records, service use records, geographic positions, user personal information and the like; the network terminal uploads the acquired data to a data server of the server group at regular time; the strategy server extracts the user data of the corresponding network terminal from the data server and analyzes according to the strategy pushing rule, and the analysis method is as follows:
the server group divides the collected user characteristic data information into n types which are respectively defined as b 1 ... b n The user characteristic data is:
all information types are divided into m types, and A is respectively defined 1 ... A m While defining A l ＝[a l1 … a ln ]Wherein l =1, …, m, wherein a l1 …a ln For the weighting coefficient corresponding to the class I advertisement and the class n user characteristic data, according to the user characteristic data, the intention value of the user to the class I information can be obtained, and is defined as C l Namely:
defining a weight coefficient matrix as A, and an intention value of the related information as C:
and obtaining all m types of information intention values according to the user characteristic data as follows:
the algorithm respectively forms user characteristic data and information types into a matrix through a matrix form, so that a linear target model capable of integrating the intention values of the characteristic data to the information types is established, the weight number of the user data characteristics to the corresponding information types is calculated through solving the model, a strategy server obtains a new accurate information pushing strategy according to the difference of the weight numbers, updates the information types pushed to users, and sends the strategy to an information management server; the information management server pushes related information content to the network terminal according to the information pushing strategy on the strategy server, so that accurate pushing is realized; the network terminal is responsible for updating and displaying information content, and regularly detects whether the information needs to be updated according to the collection of the user characteristic data of the network terminal.
Example 5
As shown in fig. 6, which is a schematic diagram of a special combination form of the network terminal alliance combination, when the number of network terminals in each group in the network terminal alliance combination in fig. 3 is 2, the network terminal alliance group becomes the special combination form in fig. 6. Since each group has only two terminals, such a network terminal alliance group can be called a network terminal alliance combination, and specifically includes the following steps:
(1) Network terminal registration: the network terminals are network equipment and network terminal software which can be accessed to the Internet, and each network terminal is provided with a unique identification number code; after the network terminal operates, collecting user characteristic data, and uploading the data record to a data server of the server group; according to the characteristics of the network terminals, the network terminals are divided into: fixed network terminal, mobile network terminal, IP network terminal; the fixed network terminal refers to a network terminal with a relatively fixed geographic position; the mobile network terminal refers to a network terminal of which the geographic position changes relatively and continuously along with the use of a user; the IP network terminal refers to a network terminal for which the geographical location information cannot be accurately obtained, that is, other network terminals except the fixed network terminal and the mobile network terminal belong to the IP network terminal; the user of the network terminal is a network terminal user;
(2) Collecting user characteristic data: the data server stores user characteristic data of the network terminal and shares the data to the policy server;
(3) Analyzing the user characteristic data: the policy server provides policy reference to the application server and the information management server by analyzing the user characteristic data;
(4) Setting a reference point of the information alliance center: an administrator or a business user can set an information alliance geographic position center reference point on an information alliance management platform; when the business user pushes the information, the business user can appoint to push the information to the network terminal within a certain distance range around the set geographic position center reference point; when the network terminals are in alliance combination, the network terminals in a certain distance range around the set geographic position center reference point can be subjected to alliance combination; any number of center reference points can be set;
(5) Network terminal information pushing and management: a network terminal user accesses the information alliance management platform through terminal software and issues push information contents including but not limited to multimedia information and services such as pictures, videos, characters, voice and the like; the network terminal user can set the conditions and rules of the information alliance combination, limit the alliance combination, and screen other network terminals meeting the requirements to conduct alliance combination; the function authority of information push of the network terminal is distributed by a commercial user and an administrator user, that is, not all network terminal users have the authority of information push, but all network terminals have the functions of information display and information interaction;
(6) Network terminal alliance combination: the network terminal alliance combination comprises an alliance combination rule and an alliance combination, wherein the alliance combination rule refers to a rule which is followed by a network terminal when the network terminal is freely combined to form an alliance and includes but is not limited to a user-defined rule and the like according to a geographical position distance, an administrative region, an industry category, a terminal type, a center reference point, terminal relevance and each network terminal;
the network terminal self-defining rule refers to screening and limiting conditions which are set by each network terminal user and used for the alliance combination of the terminal and other network terminals, and the screening and limiting conditions include but are not limited to keyword attributes of the network terminals, the maximum number of the network terminals which can be shared in an alliance mode, the type of alliance grouping combination and the like; administrator users, business users and network terminal users can set alliance combination rules through the information alliance management platform; each network terminal forms an alliance combination with other network terminals according to the maximum number of the network terminals capable of allianceing per se and a combination rule; if the maximum alliance network terminal number of different network terminals is different, the number of the network terminals of the alliance combination is different; assuming that the fixed terminal S3 in fig. 6 has a maximum alliance terminal number of 50, it may form an alliance with other 50 network terminals, and assuming that the fixed terminal S5 has a maximum alliance terminal number of 30, it may only form an alliance with other 30 network terminals;
all alliance combinations are readjusted according to set rules and periods, namely all network terminals change along with the change of geographic positions, the change of time and the change of the number of the network terminals, and the alliance combination to which the network terminals belong also changes;
(7) Federation combined information sharing and interaction: the network terminals associated with the alliance combination can realize information interactive display, namely, information pushed by the network terminals forming the alliance combination can be displayed on other directly associated network terminals, and meanwhile, the network terminals also display the information pushed by the other associated network terminals; information interaction feedback can be carried out between the network terminals associated with the alliance combination; all network terminals have the function of displaying information, but do not necessarily have the authority of pushing information, and the authority of pushing information by the network terminals needs to be distributed by an administrator or a commercial user through an information alliance management platform; for example, the personal mobile phone user terminal can receive advertisement information of shops in the alliance combination, but the personal mobile phone user terminal forbids to push information to other network terminals in the alliance combination by default; if the personal mobile phone user terminal needs to push the information authority, an administrator or a commercial user needs to carry out authorization distribution; the user can perform feedback interaction on the information displayed by the network terminal;
(8) Pushing and managing business user information: commercial users publish pushed and managed information contents including, but not limited to, multimedia information and services such as pictures, videos, texts, voices and the like through an information alliance management platform; the business user can set to push information to all network terminals or part of the network terminals; the information pushing to part of the network terminals refers to that commercial users filter part of the terminals to push through an information alliance management platform, and the filtering rules include but are not limited to the rules according to geographical location areas, administrative areas, industry categories, terminal types, center reference points and the like;
(9) Information display and dynamic update: the network terminal displays media and service information to a user, interacts with the user, displays instant information, collects user characteristic data and uploads data records to a data server of a server group in real time;
(10) And (3) effect statistical analysis: the network terminal can collect the information display effect and the user feedback information to the information management server of the server group while displaying the information; and the administrator user, the business user and the common user can check and analyze the information display effect through the information alliance management platform.
The network terminal refers to a network terminal device and application software capable of connecting with the internet, and comprises a fixed network terminal, a mobile network terminal and an IP network terminal.
The fixed network terminal refers to a network terminal with fixed geographical location information, such as an intelligent television, an advertisement machine, an intelligent network household appliance, a desktop computer, and the like. For example, the fixed terminals S1, S2, S3, … in fig. 6 and the fixed terminal Sy, where y is a natural number and Sy represents the number of the fixed network terminal.
The mobile network terminal refers to a network terminal whose geographical location information changes with the use of a user, such as a mobile phone with a positioning function, a mobile advertisement, a vehicle-mounted television and the like. Like mobile terminals M1, M2, M3, …, and mobile terminal Mx of fig. 6, where x is a natural number and Mx denotes the number of the mobile network terminal.
The IP network terminal refers to a network terminal, except for a fixed network terminal and a mobile network terminal, whose geographic location information is unknown, that is, an information management system cannot know the geographic location information of the terminal, and can only analyze an approximate geographic location area of the network terminal according to an IP address of the network terminal. If the geographical location of the IP network terminal can be accurately obtained and synchronized to the data server of the server group, the IP network terminal is converted into a fixed network terminal or a mobile network terminal. Such as IP terminal V1, IP terminal V2, …, IP terminal Vz of fig. 6, where z is a natural number and Vz represents the number of an IP network terminal.
A center reference point Cn as shown in fig. 6, where n is a natural number and Cn represents the number of the center reference point; there may be any number of center reference points.
The commercial users are merchants, communities and other commercial or organizational users, and the merchants can be hotels, chain stores, shops, advertisers, supermarkets and the like.
Example 6
The invention also provides multimedia information interaction terminal equipment which comprises a memory, a processor and a computer program which is stored in the memory and can run on the processor, wherein the processor realizes the steps of the method when executing the computer program, and can construct alliance relationships among network terminals and realize the interaction of multimedia information.
The processor, when executing the computer program, implements the steps in the above-mentioned various multimedia information interaction method embodiments, such as steps S1-S5 shown in fig. 1. Alternatively, the processor, when executing the computer program, implements the functions of the units in the above-described apparatus embodiments, such as a data server unit, a policy server unit, and the like.
Illustratively, the computer program may be divided into one or more units, which are stored in the memory and executed by the processor to accomplish the present invention. The one or more units may be a series of computer program instruction segments capable of performing specific functions, and the instruction segments are used for describing the execution process of the computer program in the multimedia information interaction terminal device. For example, the computer program may be partitioned into an information federation management platform and a set of servers, the set of servers including: the system comprises a data server unit, a policy server unit, an application server unit and an information management server unit, wherein the data server unit is used for storing user characteristic data of the network terminal and sharing the user characteristic data to the policy server; the policy server unit is used for analyzing the characteristic data of the user and providing policy reference to the application server and the information management server; managing an information alliance formed by grouping the network terminals; safety monitoring and control are carried out on the pushed information; the application server unit is used for providing media, information and application services; and the information management server unit is used for editing, pushing and analyzing the effect of the information.
The multimedia information interaction terminal equipment can be computing equipment such as a desktop computer, a notebook computer, a palm computer and a cloud server. The multimedia information interaction terminal equipment can comprise, but is not limited to, a processor and a memory. It will be understood by those skilled in the art that the schematic diagram is merely an example of the multimedia messaging terminal device, and does not constitute a limitation of the multimedia messaging terminal device, and may include more or less components than those shown, or combine some components, or different components, for example, the multimedia messaging terminal device may further include an input/output device, a network access device, a bus, etc.
The Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. The general processor can be a microprocessor or the processor can be any conventional processor, etc., the processor is a control center of the multimedia information interaction terminal device, and various interfaces and lines are used for connecting various parts of the whole multimedia information interaction terminal device.
The memory may be used to store the computer program and/or module, and the processor may implement various functions of the multimedia information interaction terminal device by operating or executing the computer program and/or module stored in the memory and calling data stored in the memory. The memory may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. In addition, the memory may include high speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), at least one magnetic disk storage device, a Flash memory device, or other volatile solid state storage device.
Example 7
The integrated unit of the multimedia information interaction terminal device can be stored in a computer readable storage medium if it is implemented in the form of a software functional unit and sold or used as an independent product. Based on such understanding, all or part of the flow of the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method embodiments may be implemented. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, read-Only Memory (ROM), random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer-readable medium may contain suitable additions or subtractions depending on the requirements of legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer-readable media may not include electrical carrier signals or telecommunication signals in accordance with legislation and patent practice.
The foregoing is a more detailed description of the invention in connection with specific preferred embodiments and it is not intended that the invention be limited to these specific details. For those skilled in the art to which the invention pertains, several equivalent substitutions or obvious modifications can be made without departing from the spirit of the invention, and all the properties or uses are considered to be within the scope of the invention.
Claims (11)
1. A method for multimedia information interaction is characterized by comprising the following steps:
s1: network terminal registration: the network terminal joins the information alliance management platform through registration;
s2: the network terminal acquires information, push information and a user-defined grouping rule: the network terminal user accesses the information alliance management platform to obtain information and issues information content pushing, and a grouping rule is defined;
s3: the network terminal carries out grouping: the network terminals are grouped according to the rules under the management of the server group, and the network terminals in each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period; the information alliance management platform sets at least one information alliance geographical position center reference point, and the network terminals are grouped by taking the information alliance geographical position center reference point as a center to form the information alliance;
s4: the network terminal receives information sharing and information interaction: the network terminals in the information alliance share information and exchange information through an information alliance management platform; meanwhile, receiving that a network terminal outside the information alliance carries out information sharing and information interaction through the information alliance management platform, wherein the network terminal which carries out information sharing and information interaction across the information alliance needs to obtain authorization of the information alliance management platform;
s5: the network terminal displays information and dynamically updates information: the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time, and the server group stores and analyzes the characteristic data and dynamically updates the information of the network terminal;
therefore, the network terminals form a federation relation forming relevance according to a customized grouping rule, the network terminals in the information federation have the same specific characteristics, information sharing and information interaction between the network terminals in the information federation and across the network terminals are carried out based on the grouping federation, all information is updated in real time according to user characteristics, and the federation relation between the network terminals is also dynamically updated.
2. The method for multimedia information interaction according to claim 1, wherein in step S1, the network terminal performs registration to obtain the code with the unique identification number, and the network terminal includes a fixed network terminal, a mobile network terminal, and an IP network terminal.
3. The method for multimedia information interaction according to claim 1, wherein the customized rule in step S2 refers to a filtering and limiting condition set by each user of the network terminal for the combination of the user' S terminal with other network terminals, and the filtering and limiting condition includes a keyword attribute of the network terminal, a maximum number of network terminals that can be federated and shared, and a type of a group.
4. The method for multimedia information interaction according to claim 1, wherein the network terminal authorized to perform information sharing and information interaction across information federations performs information sharing and information interaction according to geographic location area, administrative area, industry category, and terminal type.
5. The method of claim 1, wherein the user characteristic data comprises geographical location information, user information, operation behavior trace, the operation behavior trace comprises application service usage record, movie watching record, shopping record, time period and frequency of network terminal usage.
6. The method for multimedia information interaction according to claim 1, wherein the information sharing and information interaction comprises sharing and interaction of multimedia information, services, and pictures, videos, texts, and voices.
7. A method for multimedia information interaction is characterized by comprising the following steps:
t1: receiving network terminal registration: the information alliance management platform receives the registration of the network terminal;
t2: receiving network terminal access: the information alliance management platform receives the access of the network terminal and allows the network terminal to acquire information, release and push information content and define grouping rules;
t3: grouping network terminals: the server group groups the network terminals according to the rule, and the network terminals of each group form an information alliance; each network terminal belongs to at least one information alliance and is regrouped according to the change of a rule and/or a certain period;
t4: managing information sharing and information interaction of the network terminal: through an information alliance management platform, network terminals in the information alliance share information and interact information; meanwhile, a network terminal outside the information alliance carries out information sharing and information interaction on the network terminal through an information alliance management platform, and the information alliance management platform authorizes the network terminal which carries out information sharing and information interaction across the information alliance;
t5: dynamically updating the display information of the network terminal: the server group stores and analyzes the characteristic data and dynamically updates the display information of the network terminal; and the network terminal instantly displays information and collects user characteristic data, and uploads the characteristic data to the server group in real time.
8. The method as claimed in claim 7, wherein the network terminal performs information sharing and information interaction with the information federation geolocation center reference point as a center.
9. A multimedia information interaction system for implementing the multimedia information interaction method according to claims 1-8, comprising an information federation management platform and a server group, the server group comprising: a data server unit, a policy server unit, an application server unit, an information management server unit,
the data server unit is used for storing the user characteristic data of the network terminal and sharing the user characteristic data to the policy server unit;
the policy server unit is used for analyzing the characteristic data of the user and providing policy reference to the application server unit and the information management server unit; managing an information alliance formed by grouping the network terminals; safety monitoring and control are carried out on the pushed information;
the application server unit is used for providing services of media, information and application;
and the information management server unit is used for editing, pushing and analyzing the effect of the information.
10. Multimedia information interaction terminal device comprising a memory, a processor and a computer program stored in said memory and executable on said processor, characterized in that said processor implements the steps of the method according to any of claims 1 to 8 when executing said computer program.
11. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 8.
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| CN110852811A (en) * | 2019-11-19 | 2020-02-28 | 华扬联众数字技术股份有限公司 | Method, apparatus and machine-readable storage medium for information processing |
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