WO2018223281A1 - Method and system for allocating advertisement resource - Google Patents
Method and system for allocating advertisement resource Download PDFInfo
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- WO2018223281A1 WO2018223281A1 PCT/CN2017/087265 CN2017087265W WO2018223281A1 WO 2018223281 A1 WO2018223281 A1 WO 2018223281A1 CN 2017087265 W CN2017087265 W CN 2017087265W WO 2018223281 A1 WO2018223281 A1 WO 2018223281A1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates to the field of advertising services, and in particular, to an advertisement resource allocation method and system.
- RTB Real Time Bidding
- DSP Delivery Side Platform
- Analytics enable targeted audience-based delivery and continuous optimization of real-time monitoring. Uniform directed delivery, data management, optimization and performance reporting can be achieved through DSP.
- each advertiser will set some targeted delivery conditions as the basis for traffic filtering, such as geographic location, user interest, device type, etc.
- the DSP will determine whether to proceed with the subsequent bidding process in real time according to these targeting conditions.
- An inventory allocation method includes:
- the advertisement request including at least an attribute of the advertisement traffic
- the method further comprises: verifying the advertisement request, performing verification to proceed to the next step; and verifying failure to return the failed information.
- the method further comprises: if there is no advertisement flow node that satisfies the price condition, returning the failed information.
- the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
- the method further comprises: writing the advertisement allocation into the log, and feeding back the obtained advertisement.
- the invention discloses an advertisement resource allocation system, comprising:
- An obtaining module configured to obtain an advertisement request, where the advertisement request includes at least an attribute of the advertisement traffic
- An analysis module configured to determine an advertisement traffic that matches an attribute of the advertisement traffic according to an attribute of the advertisement traffic
- a processing module for obtaining an advertisement set of all advertising traffic that satisfies the price condition
- a matching module configured to obtain, from the advertisement set, at least one advertisement that matches a preset advertisement delivery weight.
- the system further includes a verification module, configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned.
- a verification module configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned.
- the system further comprises a judging module for returning the failed information if there is no advertising traffic node that satisfies the price condition.
- the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
- the system further comprises a recording module, configured to write the advertisement allocation into the log, and feedback the obtained advertisement.
- the advertisement resource allocation method of the present invention includes, for example, obtaining an advertisement request, the advertisement request including at least an attribute of the advertisement traffic; determining an attribute conforming to the advertisement traffic according to an attribute of the advertisement traffic Ad traffic; get a collection of ads for all ad traffic that meets the price criteria; get at least one ad from the ad collection that matches the preset ad serving weight.
- determining the advertisement traffic that matches the advertisement traffic according to the attribute of the advertisement traffic filtering the advertisement collection of the advertisement traffic satisfying the price condition, and then obtaining at least one preset from the advertisement collection.
- Advertising with matching ad weights so that the ad traffic is filtered in advance using the price criteria, and then the ads matching the preset ad serving weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided. Avoid waste of traffic, increase the fill rate of ads, and distribute advertising traffic more reasonably.
- FIG. 1 is a flow chart of a smart hotel management method according to an embodiment of the present invention.
- FIG. 2 is a schematic diagram of an intelligent hotel management system according to an embodiment of the present invention.
- Computer devices include user devices and network devices.
- the user equipment or the user terminal includes but is not limited to a computer, a smart phone, a PDA, etc.;
- the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing-based computer or network server. cloud.
- the computer device can operate alone to carry out the invention, and can also access the network and implement the invention through interoperation with other computer devices in the network.
- the network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
- first means “first,” “second,” and the like may be used herein to describe the various elements, but the elements should not be limited by these terms, and the terms are used only to distinguish one element from another.
- the term “and/or” used herein includes any and all combinations of one or more of the associated listed items. When a unit is referred to as being “connected” or “coupled” to another unit, it can be directly connected or coupled to the other unit, or an intermediate unit can be present.
- an embodiment of an advertisement resource allocation method is disclosed in the embodiment, including:
- the advertisement resource allocation method of the present invention includes, for example, obtaining an advertisement request, the advertisement request includes at least an attribute of the advertisement traffic; determining an advertisement traffic that conforms to the attribute of the advertisement traffic according to an attribute of the advertisement traffic; and obtaining an advertisement of all the advertisement traffic satisfying the price condition a collection; obtaining at least one advertisement matching the preset advertisement delivery weight from the advertisement collection.
- the advertisement traffic that matches the advertisement traffic is determined according to the attribute of the advertisement traffic, and then the advertisement collection of the advertisement traffic satisfying the price condition is filtered, and then at least one preset is obtained from the advertisement collection.
- the advertisements are matched with the matching advertisements, so that the advertisements are filtered in advance using the price conditions, and then the advertisements matching the preset advertisement delivery weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided.
- the advertisements matching the preset advertisement delivery weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided.
- the advertisement delivery weight is first matched with the advertisement traffic, and then the advertisement traffic is filtered by the price condition.
- the advertisement traffic matching the advertisement delivery weight is more, it is often suitable because of the price factor. Advertisements for other conditions are excluded, resulting in no matching ad traffic matching, wasting advertising traffic.
- the price condition is first used for screening, and the price condition can be set lower, so that the advertisement traffic satisfying the lowest price condition is filtered, so that only matching according to the advertisement delivery weight is needed in the matching, thereby Make full use of advertising traffic, increase the fill rate of advertising, and also meet the budget of the advertising to achieve a win-win situation.
- the method further comprises: verifying the advertisement request, performing verification to proceed to the next step; and verifying failure to return the failed information.
- the legality of the advertisement request, whether it is illegal, etc. can be reviewed. Core, which eliminates illegal ad requests and avoids affecting the allocation of inventory and matching of ad traffic.
- the method further includes: if there is no advertisement flow node that satisfies the price condition, returning the failed information. In this way, if the price condition is not met, the user can return the failed information, let the user know that the matching fails, so that the user can make relief or use other methods to advertise.
- the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
- This allows the user to know the reason for the failure of the delivery in a timely manner, so as to correct the situation, and can also prompt the information of the qualified advertising traffic node, for example, if the price condition is not met, the prompt information can be sent to indicate that the price condition is met. What kind of advertising traffic or what kind of advertising traffic, so as to give users a hint to facilitate the user's subsequent advertising.
- the method further comprises: writing the advertisement allocation into the log, and feeding back the obtained advertisement. This allows users to keep abreast of the matching of the acquired ads, and make a record, so that the administrator can understand the status of the ad matching, adjust or supervise.
- Ordered set members are arranged in ascending order of score values (small to large).
- this traffic can be applied by other ads above the reserve price.
- the advertisement traffic can be applied to other advertisement requests that satisfy the price condition, thereby increasing the filling rate of the advertisement.
- the waste of traffic can cause other ad traffic to be insufficient, causing the ad to fail to complete the budget.
- the advertising traffic can be fully utilized and the budget can be completed as much as possible.
- an advertisement resource allocation system including:
- the obtaining module 201 is configured to obtain an advertisement request, where the advertisement request includes at least an attribute of the advertisement traffic;
- the analyzing module 202 is configured to determine, according to an attribute of the advertisement traffic, an advertisement traffic that meets an attribute of the advertisement traffic;
- the processing module 203 is configured to obtain an advertisement set of all advertisement traffic that satisfies the price condition
- the matching module 204 is configured to obtain, from the advertisement set, at least one advertisement that matches a preset advertisement delivery weight.
- the advertisement traffic that matches the advertisement traffic is determined according to the attribute of the advertisement traffic, and then the advertisement collection of the advertisement traffic satisfying the price condition is filtered, and then at least one preset is obtained from the advertisement collection.
- the advertisements are matched with the matching advertisements, so that the advertisements are filtered in advance using the price conditions, and then the advertisements matching the preset advertisement delivery weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided.
- To avoid waste of traffic increase the fill rate of advertisements, and distribute advertising traffic more reasonably.
- the advertisement delivery weight is first matched with the advertisement traffic, and then the advertisement traffic is filtered by the price condition.
- the advertisement traffic matching the advertisement delivery weight is more, it is often suitable because of the price factor. Advertisements for other conditions are excluded, resulting in no matching ad traffic matching, wasting advertising traffic.
- the price condition is first used for screening, and the price condition can be set lower, so that the advertisement traffic satisfying the lowest price condition is filtered, so that only matching according to the advertisement delivery weight is needed in the matching, thereby Make full use of advertising traffic, increase the fill rate of advertising, and also meet the budget of the advertising to achieve a win-win situation.
- the system further includes a verification module, configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned.
- a verification module configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned.
- the system further includes a determining module, configured to return the failed information if there is no advertising traffic node that satisfies the price condition. In this way, if the price condition is not met, the user can return the failed information, let the user know that the matching fails, so that the user can make relief or use other methods to advertise.
- the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
- This allows the user to know the reason for the failure of the delivery in a timely manner, so as to correct the situation, and can also prompt the information of the qualified advertising traffic node, for example, if the price condition is not met, the prompt information can be sent to indicate that the price condition is met. What kind of advertising traffic or what kind of advertising traffic, so as to give users a hint to facilitate the user's subsequent advertising.
- the system further includes a recording module, configured to write the advertisement allocation into the log, and feedback the obtained advertisement.
- a recording module configured to write the advertisement allocation into the log, and feedback the obtained advertisement.
- Ordered set members are arranged in ascending order of score values (small to large).
- this traffic can be applied by other ads above the reserve price.
- the advertisement traffic can be applied to other advertisement requests that satisfy the price condition, thereby increasing the filling rate of the advertisement.
- the waste of traffic can cause other ad traffic to be insufficient, causing the ad to fail to complete the budget.
- the advertising traffic can be fully utilized and the budget can be completed as much as possible.
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Abstract
Provided is a method for allocating an advertisement resource, comprising: acquiring an advertisement request, wherein the advertisement request at least comprises an attribute of advertisement traffic; according to the attribute of advertisement traffic, determining advertisement traffic matching the attribute of advertisement traffic; acquiring an advertisement set of all advertisement traffic meeting a price condition; and acquiring, from among the advertisement set, at least one advertisement matching a pre-set advertisement delivery weight. In the present invention, a price condition is used to screen advertisement traffic in advance, and then an advertisement matching a pre-set advertisement delivery weight is acquired, so that an appropriate advertisement not being screened because of a price mismatch can be avoided, waste of traffic is avoided, the advertisement filling rate is increased, and advertisement traffic is allocated more rationally.
Description
本发明涉及广告服务领域，尤其涉及一种广告资源分配方法和系统。The present invention relates to the field of advertising services, and in particular, to an advertisement resource allocation method and system.
随着广告业的蓬勃发展，广告的投放越来越多的在广告平台上进行。RTB(Real Time Bidding，实时竞价)是一种利用第三方技术在数量庞大的各网站上针对每一个用户广告展示行为进行评估以及出价的竞价技术，广告主或者其代理可以针对有意义的用户进行流量购买。RTB包括DSP(Demand Side Platform，需求方平台)。DSP整合了不同来源的在线广告资源，可以让广告主或者其代理通过一个统一的平台来购买、管理广告资源，为广告主提供跨媒介、跨平台、跨终端的广告投放平台，通过数据整合、分析实现基于受众的精准投放，并且实时监控不断优化。通过DSP可以实现统一的定向投放、数据管理、优化和效果报告。在线实时竞价过程中，每个广告主会设置一些定向投放条件作为流量筛选的依据，例如：地理位置、用户兴趣、设备类型等，DSP会根据这些定向条件实时决定是否进行后续的竞价流程。With the booming advertising industry, more and more advertising is being carried out on the advertising platform. RTB (Real Time Bidding) is a bidding technology that uses third-party technology to evaluate and bid for each user's advertising behavior on a large number of websites. Advertisers or their agents can target meaningful users. Traffic purchase. The RTB includes a DSP (Demand Side Platform). DSP integrates online advertising resources from different sources, allowing advertisers or their agents to purchase and manage advertising resources through a unified platform, providing advertisers with cross-media, cross-platform and cross-terminal advertising platforms, through data integration, Analytics enable targeted audience-based delivery and continuous optimization of real-time monitoring. Uniform directed delivery, data management, optimization and performance reporting can be achieved through DSP. During the online real-time bidding process, each advertiser will set some targeted delivery conditions as the basis for traffic filtering, such as geographic location, user interest, device type, etc. The DSP will determine whether to proceed with the subsequent bidding process in real time according to these targeting conditions.
然而现有的广告平台中，当广告被筛选出来后，如果出价低于底价则不会参与竞价，此时将返回没有合适的广告，那么本次流量就造成了浪费，流量的浪费会导致其他广告流量不足，会直接导致流量的广告填充率降低。However, in the existing advertising platform, when the advertisement is screened out, if the bid price is lower than the reserve price, the bid will not be participated. In this case, there will be no suitable advertisement, then the traffic will be wasted, and the waste of traffic will lead to other Insufficient ad traffic will directly lead to lower traffic fill rates.
因此，如何提供一种能够提高广告填充率的广告资源分配方法，成为本领域亟需解决的问题。Therefore, how to provide an advertisement resource allocation method capable of improving the advertisement filling rate has become an urgent problem to be solved in the field.
发明内容Summary of the invention
本发明的目的是提供一种广告资源分配方法和系统，能够提高广告填充率。It is an object of the present invention to provide an advertisement resource allocation method and system that can increase an advertisement fill rate.
本发明的目的是通过以下技术方案来实现的：The object of the present invention is achieved by the following technical solutions:
一种广告资源分配方法，包括：An inventory allocation method includes:
获取广告请求，所述广告请求至少包括广告流量的属性；Obtaining an advertisement request, the advertisement request including at least an attribute of the advertisement traffic;
根据广告流量的属性确定符合该广告流量的属性的广告流量；
Determining ad traffic that matches the attributes of the ad traffic based on the attributes of the ad traffic;
获取所有满足价格条件的广告流量的广告集合；Get a collection of ads for all ad traffic that meets the price criteria;
从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。Obtaining at least one advertisement matching the preset advertisement delivery weight from the advertisement collection.
优选的，在获取广告请求的步骤之后，所述方法进一步包括：对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。Preferably, after the step of obtaining an advertisement request, the method further comprises: verifying the advertisement request, performing verification to proceed to the next step; and verifying failure to return the failed information.
优选的，在根据广告流量的属性确定符合该广告流量的属性的广告流量节点的步骤之后，所述方法进一步包括：若无满足价格条件的广告流量节点，则返回失败的信息。Preferably, after the step of determining an advertisement flow node that conforms to the attribute of the advertisement traffic according to an attribute of the advertisement traffic, the method further comprises: if there is no advertisement flow node that satisfies the price condition, returning the failed information.
优选的，所述失败的信息至少包括匹配失败的原因和符合条件的广告流量节点的信息。Preferably, the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
优选的，在获取至少一个与预设的广告投放权重相匹配的广告的步骤之后，所述方法进一步包括：将此次广告分配写入日志，并将获取的广告进行反馈。Preferably, after the step of acquiring at least one advertisement matching the preset advertisement delivery weight, the method further comprises: writing the advertisement allocation into the log, and feeding back the obtained advertisement.
本发明公开一种广告资源分配系统，包括：The invention discloses an advertisement resource allocation system, comprising:
获取模块，用于获取广告请求，所述广告请求至少包括广告流量的属性；An obtaining module, configured to obtain an advertisement request, where the advertisement request includes at least an attribute of the advertisement traffic;
分析模块，用于根据广告流量的属性确定符合该广告流量的属性的广告流量；An analysis module, configured to determine an advertisement traffic that matches an attribute of the advertisement traffic according to an attribute of the advertisement traffic;
处理模块，用于获取所有满足价格条件的广告流量的广告集合；a processing module for obtaining an advertisement set of all advertising traffic that satisfies the price condition;
匹配模块，用于从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。And a matching module, configured to obtain, from the advertisement set, at least one advertisement that matches a preset advertisement delivery weight.
优选的，所述系统还包括验证模块，用于对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。Preferably, the system further includes a verification module, configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned.
优选的，所述系统还包括判断模块，用于若无满足价格条件的广告流量节点，则返回失败的信息。Preferably, the system further comprises a judging module for returning the failed information if there is no advertising traffic node that satisfies the price condition.
优选的，所述失败的信息至少包括匹配失败的原因和符合条件的广告流量节点的信息。Preferably, the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
优选的，所述系统还包括记录模块，用于将此次广告分配写入日志，并将获取的广告进行反馈。Preferably, the system further comprises a recording module, configured to write the advertisement allocation into the log, and feedback the obtained advertisement.
本发明广告资源分配方法由于包括，获取广告请求，所述广告请求至少包括广告流量的属性；根据广告流量的属性确定符合该广告流量的属性
的广告流量；获取所有满足价格条件的广告流量的广告集合；从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。采用这种方式，在获取广告请求之后，根据广告流量的属性确定符合该广告流量的广告流量，再筛选满足价格条件的广告流量的广告集合，然后再从广告集合中获取至少一个与预设的广告投放权重相匹配的广告，从而提前使用价格条件对广告流量进行筛选，再获取与预设广告投放权重相匹配的广告，这样就可以避免因价格不匹配而造成的没有筛选到合适的广告，避免造成流量的浪费，提高了广告的填充率，更加合理的分配广告流量。The advertisement resource allocation method of the present invention includes, for example, obtaining an advertisement request, the advertisement request including at least an attribute of the advertisement traffic; determining an attribute conforming to the advertisement traffic according to an attribute of the advertisement traffic
Ad traffic; get a collection of ads for all ad traffic that meets the price criteria; get at least one ad from the ad collection that matches the preset ad serving weight. In this way, after obtaining the advertisement request, determining the advertisement traffic that matches the advertisement traffic according to the attribute of the advertisement traffic, filtering the advertisement collection of the advertisement traffic satisfying the price condition, and then obtaining at least one preset from the advertisement collection. Advertising with matching ad weights, so that the ad traffic is filtered in advance using the price criteria, and then the ads matching the preset ad serving weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided. Avoid waste of traffic, increase the fill rate of ads, and distribute advertising traffic more reasonably.
图1是本发明实施例的一种智能酒店管理方法的流程图；1 is a flow chart of a smart hotel management method according to an embodiment of the present invention;
图2是本发明实施例的一种智能酒店管理系统的示意图。2 is a schematic diagram of an intelligent hotel management system according to an embodiment of the present invention.
虽然流程图将各项操作描述成顺序的处理，但是其中的许多操作可以被并行地、并发地或者同时实施。各项操作的顺序可以被重新安排。当其操作完成时处理可以被终止，但是还可以具有未包括在附图中的附加步骤。处理可以对应于方法、函数、规程、子例程、子程序等等。Although the flowcharts describe various operations as a sequential process, many of the operations can be implemented in parallel, concurrently or concurrently. The order of the operations can be rearranged. Processing may be terminated when its operation is completed, but may also have additional steps not included in the figures. Processing can correspond to methods, functions, procedures, subroutines, subroutines, and the like.
计算机设备包括用户设备与网络设备。其中，用户设备或用户端包括但不限于电脑、智能手机、PDA等；网络设备包括但不限于单个网络服务器、多个网络服务器组成的服务器组或基于云计算的由大量计算机或网络服务器构成的云。计算机设备可单独运行来实现本发明，也可接入网络并通过与网络中的其他计算机设备的交互操作来实现本发明。计算机设备所处的网络包括但不限于互联网、广域网、城域网、局域网、VPN网络等。Computer devices include user devices and network devices. The user equipment or the user terminal includes but is not limited to a computer, a smart phone, a PDA, etc.; the network device includes but is not limited to a single network server, a server group composed of multiple network servers, or a cloud computing-based computer or network server. cloud. The computer device can operate alone to carry out the invention, and can also access the network and implement the invention through interoperation with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
在这里可能使用了术语“第一”、“第二”等等来描述各个单元，但是这些单元不应当受这些术语限制，使用这些术语仅仅是为了将一个单元与另一个单元进行区分。这里所使用的术语“和/或”包括其中一个或更多所列出的相关联项目的任意和所有组合。当一个单元被称为“连接”或“耦合”到另一单元时，其可以直接连接或耦合到所述另一单元，或者可以存在中间单元。The terms "first," "second," and the like may be used herein to describe the various elements, but the elements should not be limited by these terms, and the terms are used only to distinguish one element from another. The term "and/or" used herein includes any and all combinations of one or more of the associated listed items. When a unit is referred to as being "connected" or "coupled" to another unit, it can be directly connected or coupled to the other unit, or an intermediate unit can be present.
这里所使用的术语仅仅是为了描述具体实施例而不意图限制示例性实施例。除非上下文明确地另有所指，否则这里所使用的单数形式“一个”、
“一项”还意图包括复数。还应当理解的是，这里所使用的术语“包括”和/或“包含”规定所陈述的特征、整数、步骤、操作、单元和/或组件的存在，而不排除存在或添加一个或更多其他特征、整数、步骤、操作、单元、组件和/或其组合。The terminology used herein is for the purpose of describing the particular embodiments, Unless the context clearly dictates otherwise, the singular forms "a",
“One” is also intended to include plural. It is also to be understood that the terms "comprising" and """ Other features, integers, steps, operations, units, components, and/or combinations thereof.
下面结合附图和较佳的实施例对本发明作进一步说明。The invention will now be further described with reference to the drawings and preferred embodiments.
如图1所示，本实施例中公开一种广告资源分配方法，包括：As shown in FIG. 1 , an embodiment of an advertisement resource allocation method is disclosed in the embodiment, including:
S101、获取广告请求，所述广告请求至少包括广告流量的属性；S101. Acquire an advertisement request, where the advertisement request includes at least an attribute of advertisement traffic;
S102、根据广告流量的属性确定符合该广告流量的属性的广告流量；S102. Determine, according to an attribute of the advertisement traffic, an advertisement traffic that meets an attribute of the advertisement traffic;
S103、获取所有满足价格条件的广告流量的广告集合；S103. Obtain an advertisement set of all advertisement traffic that satisfies the price condition;
S104、从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。S104. Obtain at least one advertisement that matches the preset advertisement delivery weight from the advertisement set.
本发明广告资源分配方法由于包括，获取广告请求，所述广告请求至少包括广告流量的属性；根据广告流量的属性确定符合该广告流量的属性的广告流量；获取所有满足价格条件的广告流量的广告集合；从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。采用这种方式，在获取广告请求之后，根据广告流量的属性确定符合该广告流量的广告流量，然后再筛选满足价格条件的广告流量的广告集合，然后再从广告集合中获取至少一个与预设的广告投放权重相匹配的广告，从而提前使用价格条件对广告流量进行筛选，再获取与预设广告投放权重相匹配的广告，这样就可以避免因价格不匹配而造成的没有筛选到合适的广告，避免造成流量的浪费，提高了广告的填充率，更加合理的分配广告流量。The advertisement resource allocation method of the present invention includes, for example, obtaining an advertisement request, the advertisement request includes at least an attribute of the advertisement traffic; determining an advertisement traffic that conforms to the attribute of the advertisement traffic according to an attribute of the advertisement traffic; and obtaining an advertisement of all the advertisement traffic satisfying the price condition a collection; obtaining at least one advertisement matching the preset advertisement delivery weight from the advertisement collection. In this way, after obtaining the advertisement request, the advertisement traffic that matches the advertisement traffic is determined according to the attribute of the advertisement traffic, and then the advertisement collection of the advertisement traffic satisfying the price condition is filtered, and then at least one preset is obtained from the advertisement collection. The advertisements are matched with the matching advertisements, so that the advertisements are filtered in advance using the price conditions, and then the advertisements matching the preset advertisement delivery weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided. To avoid waste of traffic, increase the fill rate of advertisements, and distribute advertising traffic more reasonably.
现有技术中，往往是首先使用广告投放权重与广告流量进行匹配，然后再通过价格条件对广告流量进行筛选，虽然与广告投放权重相匹配的广告流量较多，但是往往会因为价格因素将适合其他条件的广告剔除了，造成没有合适的广告流量的匹配，浪费了广告流量。而本实施例中，采用先使用价格条件进行筛选，该价格条件可设置的较低，从而让满足最低价格条件的广告流量都筛选出来，这样在匹配时只需要根据广告投放权重进行匹配，从而将广告流量进行充分利用，提高广告的填充率，而且还可以满足广告的预算，实现多赢。In the prior art, the advertisement delivery weight is first matched with the advertisement traffic, and then the advertisement traffic is filtered by the price condition. Although the advertisement traffic matching the advertisement delivery weight is more, it is often suitable because of the price factor. Advertisements for other conditions are excluded, resulting in no matching ad traffic matching, wasting advertising traffic. In this embodiment, the price condition is first used for screening, and the price condition can be set lower, so that the advertisement traffic satisfying the lowest price condition is filtered, so that only matching according to the advertisement delivery weight is needed in the matching, thereby Make full use of advertising traffic, increase the fill rate of advertising, and also meet the budget of the advertising to achieve a win-win situation.
本实施例中，在步骤S101中获取广告请求的步骤之后，所述方法进一步包括：对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。这样就可以对广告请求的合法性、是否违规等进行审
核，从而将违规违法的广告请求剔除掉，避免影响广告资源的分配和广告流量的匹配。In this embodiment, after the step of acquiring the advertisement request in step S101, the method further comprises: verifying the advertisement request, performing verification to proceed to the next step; and verifying failure to return the failed information. In this way, the legality of the advertisement request, whether it is illegal, etc. can be reviewed.
Core, which eliminates illegal ad requests and avoids affecting the allocation of inventory and matching of ad traffic.
本实施例中示例的，在根据广告流量的属性确定符合该广告流量的属性的广告流量节点的步骤之后，所述方法进一步包括：若无满足价格条件的广告流量节点，则返回失败的信息。这样在没有满足价格条件的情况下，可以给用户返回失败的信息，让用户知道匹配失败，从而方便用户作出救济或使用其他办法投放广告。Illustrated in this embodiment, after the step of determining an advertisement flow node that conforms to the attribute of the advertisement traffic according to the attribute of the advertisement traffic, the method further includes: if there is no advertisement flow node that satisfies the price condition, returning the failed information. In this way, if the price condition is not met, the user can return the failed information, let the user know that the matching fails, so that the user can make relief or use other methods to advertise.
本实施例中示例的，所述失败的信息至少包括匹配失败的原因和符合条件的广告流量节点的信息。这样可以让用户及时知道投放失败的原因，从而针对性的进行改正，而且还可以提示符合条件的广告流量节点的信息，例如在价格条件不符合的情况下，可以发出提示信息，提示符合价格条件的有哪些或哪类广告流量，从而给用户以提示，方便用户后续的广告投放。As exemplified in this embodiment, the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node. This allows the user to know the reason for the failure of the delivery in a timely manner, so as to correct the situation, and can also prompt the information of the qualified advertising traffic node, for example, if the price condition is not met, the prompt information can be sent to indicate that the price condition is met. What kind of advertising traffic or what kind of advertising traffic, so as to give users a hint to facilitate the user's subsequent advertising.
本实施例中示例的，在获取至少一个与预设的广告投放权重相匹配的广告的步骤之后，所述方法进一步包括：将此次广告分配写入日志，并将获取的广告进行反馈。这样就可以让用户及时了解到获取的广告匹配的情况，并且做出记录，可以让管理员了解到广告匹配的状况，进行调整或监督。In the embodiment, after the step of acquiring at least one advertisement matching the preset advertisement delivery weight, the method further comprises: writing the advertisement allocation into the log, and feeding back the obtained advertisement. This allows users to keep abreast of the matching of the acquired ads, and make a record, so that the administrator can understand the status of the ad matching, adjust or supervise.
本实施例中，由于广告的出价以及流量的底价都是不恒定的，故我们无法使用普通类似大于或者小于的逻辑表达式进行判断。综合实际业务情况，并考虑到处理性能，在数据结构技术选型上我们选择Redis非关系型数据储存结构的SortedSet(有序集合)类型进行处理。具体如下表：In this embodiment, since the bid of the advertisement and the reserve price of the flow are not constant, we cannot judge using a logical expression similar to or greater than or equal to. Based on the actual business situation and considering the processing performance, we choose the SortedSet type of Redis non-relational data storage structure for data structure technology selection. The details are as follows:
| Redis KeyRedis Key | 数据类型type of data | 说明Description |
| tag:priceTag:price | SortedSetSortedSet | Score为价格，Value为广告IDScore is the price, Value is the advertising ID |
在根据流量底价进行筛选广告时，我们使用SortedSet(有序集合)中的ZRANGEBYSCORE命令进行处理。When filtering ads based on the traffic floor price, we use the ZRANGEBYSCORE command in the SortedSet to process them.
ZRANGEBYSCORE key min max[WITHSCORES][LIMIT offset count]ZRANGEBYSCORE key min max[WITHSCORES][LIMIT offset count]
返回有序集key中，所有score值介于min和max之间(包括等于min或max)的成员。有序集成员按score值递增(从小到大)次序排列。Returns the member of the ordered set key with all score values between min and max (including equal to min or max). Ordered set members are arranged in ascending order of score values (small to large).
示例：Example:
redisreadclient:zrangebyscore("tag:price",10,100)Redisreadclient:zrangebyscore("tag:price",10,100)
当广告被筛选出来后，如果出价低于底价则不会参与竞价，此时将返
回没有合适的广告，那么本次流量就造成了浪费，会直接导致流量的广告填充率降低。实际上根据本次流量匹配出来合适的广告很多，本次流量可以被其他高于底价的广告所应用。本实施例中这种方式就可以让广告流量为其他满足价格条件的广告请求所应用，从而提高广告的填充率。When the ad is filtered out, if the bid is lower than the reserve price, it will not participate in the auction.
If there is no suitable advertisement, then this traffic will be wasted, which will directly lead to a decrease in traffic filling rate. In fact, according to this traffic matching a lot of suitable ads, this traffic can be applied by other ads above the reserve price. In this embodiment, the advertisement traffic can be applied to other advertisement requests that satisfy the price condition, thereby increasing the filling rate of the advertisement.
而且流量的浪费会导致其他广告流量不足，造成广告可能无法完成预算。本实施例中这种方式就可以充分利用广告流量，尽可能的完成预算。And the waste of traffic can cause other ad traffic to be insufficient, causing the ad to fail to complete the budget. In this embodiment, the advertising traffic can be fully utilized and the budget can be completed as much as possible.
如图2所示，本发明实施例中公开一种广告资源分配系统，包括：As shown in FIG. 2, an embodiment of the present invention discloses an advertisement resource allocation system, including:
获取模块201，用于获取广告请求，所述广告请求至少包括广告流量的属性；The obtaining module 201 is configured to obtain an advertisement request, where the advertisement request includes at least an attribute of the advertisement traffic;
分析模块202，用于根据广告流量的属性确定符合该广告流量的属性的广告流量；The analyzing module 202 is configured to determine, according to an attribute of the advertisement traffic, an advertisement traffic that meets an attribute of the advertisement traffic;
处理模块203，用于获取所有满足价格条件的广告流量的广告集合；The processing module 203 is configured to obtain an advertisement set of all advertisement traffic that satisfies the price condition;
匹配模块204，用于从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。The matching module 204 is configured to obtain, from the advertisement set, at least one advertisement that matches a preset advertisement delivery weight.
采用这种方式，在获取广告请求之后，根据广告流量的属性确定符合该广告流量的广告流量，然后再筛选满足价格条件的广告流量的广告集合，然后再从广告集合中获取至少一个与预设的广告投放权重相匹配的广告，从而提前使用价格条件对广告流量进行筛选，再获取与预设广告投放权重相匹配的广告，这样就可以避免因价格不匹配而造成的没有筛选到合适的广告，避免造成流量的浪费，提高了广告的填充率，更加合理的分配广告流量。In this way, after obtaining the advertisement request, the advertisement traffic that matches the advertisement traffic is determined according to the attribute of the advertisement traffic, and then the advertisement collection of the advertisement traffic satisfying the price condition is filtered, and then at least one preset is obtained from the advertisement collection. The advertisements are matched with the matching advertisements, so that the advertisements are filtered in advance using the price conditions, and then the advertisements matching the preset advertisement delivery weights are obtained, so that the ads that are not filtered due to the price mismatch can be avoided. To avoid waste of traffic, increase the fill rate of advertisements, and distribute advertising traffic more reasonably.
现有技术中，往往是首先使用广告投放权重与广告流量进行匹配，然后再通过价格条件对广告流量进行筛选，虽然与广告投放权重相匹配的广告流量较多，但是往往会因为价格因素将适合其他条件的广告剔除了，造成没有合适的广告流量的匹配，浪费了广告流量。而本实施例中，采用先使用价格条件进行筛选，该价格条件可设置的较低，从而让满足最低价格条件的广告流量都筛选出来，这样在匹配时只需要根据广告投放权重进行匹配，从而将广告流量进行充分利用，提高广告的填充率，而且还可以满足广告的预算，实现多赢。In the prior art, the advertisement delivery weight is first matched with the advertisement traffic, and then the advertisement traffic is filtered by the price condition. Although the advertisement traffic matching the advertisement delivery weight is more, it is often suitable because of the price factor. Advertisements for other conditions are excluded, resulting in no matching ad traffic matching, wasting advertising traffic. In this embodiment, the price condition is first used for screening, and the price condition can be set lower, so that the advertisement traffic satisfying the lowest price condition is filtered, so that only matching according to the advertisement delivery weight is needed in the matching, thereby Make full use of advertising traffic, increase the fill rate of advertising, and also meet the budget of the advertising to achieve a win-win situation.
本实施例中，所述系统还包括验证模块，用于对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。这样就可以对广告请求的合法性、是否违规等进行审核，从而将违规违法的广告请求
剔除掉，避免影响广告资源的分配和广告流量的匹配。In this embodiment, the system further includes a verification module, configured to verify the advertisement request, and if the verification passes, proceed to the next step; if the verification fails, the failed information is returned. In this way, the legality of the advertisement request, whether the violation is violated, etc., can be reviewed, thereby violating the illegal advertisement request.
Eliminate and avoid affecting the allocation of inventory and matching of ad traffic.
本实施例中示例的，所述系统还包括判断模块，用于若无满足价格条件的广告流量节点，则返回失败的信息。这样在没有满足价格条件的情况下，可以给用户返回失败的信息，让用户知道匹配失败，从而方便用户作出救济或使用其他办法投放广告。As exemplified in this embodiment, the system further includes a determining module, configured to return the failed information if there is no advertising traffic node that satisfies the price condition. In this way, if the price condition is not met, the user can return the failed information, let the user know that the matching fails, so that the user can make relief or use other methods to advertise.
本实施例中示例的，所述失败的信息至少包括匹配失败的原因和符合条件的广告流量节点的信息。这样可以让用户及时知道投放失败的原因，从而针对性的进行改正，而且还可以提示符合条件的广告流量节点的信息，例如在价格条件不符合的情况下，可以发出提示信息，提示符合价格条件的有哪些或哪类广告流量，从而给用户以提示，方便用户后续的广告投放。As exemplified in this embodiment, the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node. This allows the user to know the reason for the failure of the delivery in a timely manner, so as to correct the situation, and can also prompt the information of the qualified advertising traffic node, for example, if the price condition is not met, the prompt information can be sent to indicate that the price condition is met. What kind of advertising traffic or what kind of advertising traffic, so as to give users a hint to facilitate the user's subsequent advertising.
本实施例中示例的，所述系统还包括记录模块，用于将此次广告分配写入日志，并将获取的广告进行反馈。这样就可以让用户及时了解到获取的广告匹配的情况，并且做出记录，可以让管理员了解到广告匹配的状况，进行调整或监督。As exemplified in this embodiment, the system further includes a recording module, configured to write the advertisement allocation into the log, and feedback the obtained advertisement. This allows users to keep abreast of the matching of the acquired ads, and make a record, so that the administrator can understand the status of the ad matching, adjust or supervise.
本实施例中，由于广告的出价以及流量的底价都是不恒定的，故我们无法使用普通类似大于或者小于的逻辑表达式进行判断。综合实际业务情况，并考虑到处理性能，在数据结构技术选型上我们选择Redis非关系型数据储存结构的SortedSet(有序集合)类型进行处理。In this embodiment, since the bid of the advertisement and the reserve price of the flow are not constant, we cannot judge using a logical expression similar to or greater than or equal to. Based on the actual business situation and considering the processing performance, we choose the SortedSet type of Redis non-relational data storage structure for data structure technology selection.
在根据流量底价进行筛选广告时，我们使用SortedSet(有序集合)中的ZRANGEBYSCORE命令进行处理。When filtering ads based on the traffic floor price, we use the ZRANGEBYSCORE command in the SortedSet to process them.
ZRANGEBYSCORE key min max[WITHSCORES][LIMIT offset count]ZRANGEBYSCORE key min max[WITHSCORES][LIMIT offset count]
返回有序集key中，所有score值介于min和max之间(包括等于min或max)的成员。有序集成员按score值递增(从小到大)次序排列。Returns the member of the ordered set key with all score values between min and max (including equal to min or max). Ordered set members are arranged in ascending order of score values (small to large).
示例：Example:
redisreadclient:zrangebyscore("tag:price",10,100)Redisreadclient:zrangebyscore("tag:price",10,100)
当广告被筛选出来后，如果出价低于底价则不会参与竞价，此时将返回没有合适的广告，那么本次流量就造成了浪费，会直接导致流量的广告填充率降低。实际上根据本次流量匹配出来合适的广告很多，本次流量可以被其他高于底价的广告所应用。本实施例中这种方式就可以让广告流量为其他满足价格条件的广告请求所应用，从而提高广告的填充率。When the ad is filtered out, if the bid price is lower than the reserve price, it will not participate in the bidding. In this case, if there is no suitable advertisement, then this traffic will be wasted, which will directly lead to the decrease of the traffic filling rate of the traffic. In fact, according to this traffic matching a lot of suitable ads, this traffic can be applied by other ads above the reserve price. In this embodiment, the advertisement traffic can be applied to other advertisement requests that satisfy the price condition, thereby increasing the filling rate of the advertisement.
而且流量的浪费会导致其他广告流量不足，造成广告可能无法完成预算。本实施例中这种方式就可以充分利用广告流量，尽可能的完成预算。
And the waste of traffic can cause other ad traffic to be insufficient, causing the ad to fail to complete the budget. In this embodiment, the advertising traffic can be fully utilized and the budget can be completed as much as possible.
以上内容是结合具体的优选实施方式对本发明所作的进一步详细说明，不能认定本发明的具体实施只局限于这些说明。对于本发明所属技术领域的普通技术人员来说，在不脱离本发明构思的前提下，还可以做出若干简单推演或替换，都应当视为属于本发明的保护范围。
The above is a further detailed description of the present invention in connection with the specific preferred embodiments, and the specific embodiments of the present invention are not limited to the description. It will be apparent to those skilled in the art that the present invention may be made without departing from the spirit and scope of the invention.
Claims (10)
- 一种广告资源分配方法，其特征在于，包括：An advertising resource allocation method, comprising:获取广告请求，所述广告请求至少包括广告流量的属性；Obtaining an advertisement request, the advertisement request including at least an attribute of the advertisement traffic;根据广告流量的属性确定符合该广告流量的属性的广告流量；Determining ad traffic that matches the attributes of the ad traffic based on the attributes of the ad traffic;获取所有满足价格条件的广告流量的广告集合；Get a collection of ads for all ad traffic that meets the price criteria;从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。Obtaining at least one advertisement matching the preset advertisement delivery weight from the advertisement collection.
- 根据权利要求1所述的方法，其特征在于，在获取广告请求的步骤之后，所述方法进一步包括：对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。The method according to claim 1, wherein after the step of obtaining an advertisement request, the method further comprises: verifying the advertisement request, verifying the passage to proceed to the next step; and verifying failure to return the failed information .
- 根据权利要求1所述的方法，其特征在于，在根据广告流量的属性确定符合该广告流量的属性的广告流量节点的步骤之后，所述方法进一步包括：若无满足价格条件的广告流量节点，则返回失败的信息。The method of claim 1, wherein after the step of determining an advertisement flow node that conforms to an attribute of the advertisement traffic based on an attribute of the advertisement traffic, the method further comprises: if there is no advertisement flow node that satisfies the price condition, Then the failed message is returned.
- 根据权利要求2或3所述的方法，其特征在于，所述失败的信息至少包括匹配失败的原因和符合条件的广告流量节点的信息。The method according to claim 2 or 3, wherein the failed information includes at least a reason for the matching failure and information of the eligible advertising traffic node.
- 根据权利要求1所述的方法，其特征在于，在获取至少一个与预设的广告投放权重相匹配的广告的步骤之后，所述方法进一步包括：将此次广告分配写入日志，并将获取的广告进行反馈。The method according to claim 1, wherein after the step of acquiring at least one advertisement matching the preset advertisement delivery weight, the method further comprises: writing the advertisement allocation to the log, and acquiring Advertise for feedback.
- 一种广告资源分配系统，其特征在于，包括：An advertisement resource allocation system, comprising:获取模块，用于获取广告请求，所述广告请求至少包括广告流量的属性；An obtaining module, configured to obtain an advertisement request, where the advertisement request includes at least an attribute of the advertisement traffic;分析模块，用于根据广告流量的属性确定符合该广告流量的属性的广告流量；An analysis module, configured to determine an advertisement traffic that matches an attribute of the advertisement traffic according to an attribute of the advertisement traffic;处理模块，用于获取所有满足价格条件的广告流量的广告集合；a processing module for obtaining an advertisement set of all advertising traffic that satisfies the price condition;匹配模块，用于从所述广告集合中获取至少一个与预设的广告投放权重相匹配的广告。And a matching module, configured to obtain, from the advertisement set, at least one advertisement that matches a preset advertisement delivery weight.
- 根据权利要求6所述的系统，其特征在于，所述系统还包括验证模块，用于对所述广告请求进行验证，验证通过则进行下一步；验证未通过则返回失败的信息。The system according to claim 6, wherein the system further comprises a verification module for verifying the advertisement request, and if the verification passes, proceeding to the next step; if the verification fails, the failed information is returned.
- 根据权利要求6所述的系统，其特征在于，所述系统还包括判断模块，用于若无满足价格条件的广告流量节点，则返回失败的信息。The system of claim 6 wherein said system further comprises a determination module for returning failed information if there is no advertising traffic node that satisfies the price condition.
- 根据权利要求7或8所述的系统，其特征在于，所述失败的信息至 少包括匹配失败的原因和符合条件的广告流量节点的信息。A system according to claim 7 or 8, wherein said failed information is Less includes the reason for the match failure and the information of the eligible ad traffic node.
- 根据权利要求6所述的系统，其特征在于，所述系统还包括记录模块，用于将此次广告分配写入日志，并将获取的广告进行反馈。 The system of claim 6 wherein said system further comprises a logging module for writing the advertisement assignment to the log and for feeding back the retrieved advertisement.
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| PCT/CN2017/087265 WO2018223281A1 (en) | 2017-06-06 | 2017-06-06 | Method and system for allocating advertisement resource |
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