CN103051932B - A kind of interactive digital television advertisement information getting method and system - Google Patents
A kind of interactive digital television advertisement information getting method and system Download PDFInfo
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- CN103051932B CN103051932B CN201210554699.7A CN201210554699A CN103051932B CN 103051932 B CN103051932 B CN 103051932B CN 201210554699 A CN201210554699 A CN 201210554699A CN 103051932 B CN103051932 B CN 103051932B
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Abstract
The present invention relates to a kind of interactive digital television advertisement information getting method and system, wherein the method comprises the following steps: S1, obtain the ad data of outside input, store in advertising database; S2, generate effective advertisement position advertising listing according to Preset Time timing; S3, by the effective ad data in effective advertisement position advertising listing on a time period, generates static advertising data; S4, by generate all static advertising data be packaged into a file bag; And sent to digital television gateway Portal; S5, digital television gateway Portal detect after the static advertising data after the packing that advertising management subsystem sends over, are unpacked under ad data catalogue; The Portal browse request that the Set Top Box of S6, digital television gateway Portal receiving digital television terminal sends reads corresponding static advertising data, and the corresponding static advertising data that this reads is sent to Set Top Box in ad data catalogue. Adopt the present invention can quick obtaining advertising message, improve user and experience.
Description
Technical field
The present invention relates to digital TV field, more particularly, relate to a kind of interactive digital television advertisement letterBreath acquisition methods and system.
Background technology
Along with the popularization of DTV, increasing family is used DTV, in DTV, throws inAdvertisement is also developed as a value-added service. In first prior art, digital-TV operator is in order to obtainGet larger interests, can in advertising management subsystem, deposit ad data in advertising database, DTVAdvertisement position on door Portal can be quoted the data in advertising database, and Set Top Box is accessed this DTV doorWhen the Portal of family, Portal is Real-time Obtaining ad data from advertising management subsystem, adopts such scheme toolThere is following defect: Set Top Box access Portal needs Portal to go to search in advertising management subsystem at every turnAd data corresponding to advertising database, increased the burden of advertising management subsystem, especially when a large amount ofWhen user concurrent access Portal, Portal needs a large amount of Concurrency Access advertising management subsystem request advertisement numbersAccording to, advertising database need to be processed a large amount of concurrent data requests, increases burden, and causes hydraulic performance decline, causesUser needs more wait Portal response times, reduces user satisfaction.
Summary of the invention
The technical problem to be solved in the present invention is, accesses this numeral for a large amount of Set Top Boxes of working as of prior artWhen TV door Portal, this Portal needs a large amount of Concurrency Access advertising management subsystem request ad datas,Advertising database need to be processed a large amount of concurrent data requests, increases burden, and causes hydraulic performance decline, causes userNeed more wait Portal response times, reduce the defect of user satisfaction, provide and can solve above defectA kind of interactive digital television advertisement information getting method and system.
The technical solution adopted for the present invention to solve the technical problems is: it is wide to construct a kind of interactive digital TVAccuse information getting method, comprise the following steps:
S1, advertising management subsystem obtain the ad data of outside input, and this advertisement data store is arrivedIn advertising database;
The first generation module of S2, this advertising management subsystem according to Preset Time timing from advertising databaseThe current effective advertisement position of middle inquiry and effectively ad data, generate effective advertisement position advertising listing; This is effectively wideAccuse position advertising listing and comprise effective advertisement position and corresponding effective ad data thereof;
Effectively wide by effective advertisement position advertising listing of the second generation module of S3, advertising management subsystemAccuse data on a time period, generate static advertising data; The file name of these static advertising data is with its correspondenceAdvertisement position ID name;
The all static advertising data that generate are packaged into one by the packetization module of S4, advertising management subsystemFile bag; And send the static advertising data after this packing to digital television gateway Portal;
S5, digital television gateway Portal detect the static state after the packing that advertising management subsystem sends overAfter ad data, be unpacked under ad data catalogue; In this ad data catalogue, Portal correspondenceAdvertisement position directly quote the static advertising data with this advertisement position ID name;
The Portal that the Set Top Box of S6, digital television gateway Portal receiving digital television terminal sends browses pleaseAsk, in ad data catalogue, read corresponding static advertising data, and by wide this corresponding static state readingAccuse data and send to Set Top Box.
In interactive digital television advertisement information getting method of the present invention, in described step S4,This advertising management subsystem is by FTP or http protocol, the static data ad data after packing to be passedGive digital television gateway Portal.
In interactive digital television advertisement information getting method of the present invention, in described step S2,Described Preset Time is generated by timer.
In interactive digital television advertisement information getting method of the present invention, these static advertising data areHTML or JS formatted data.
In interactive digital television advertisement information getting method of the present invention, having in this step S2Effective ad data corresponding to effective advertisement position in effect advertisement position advertising listing be in advertising database fromAll effective ad data corresponding to this advertisement position according to time sequence, a nearest effective advertisement of then extractingData.
The present invention also constructs a kind of interactive digital television advertisement Information Acquisition System, comprises digital television gatewayPortal, and the advertising management subsystem being connected respectively with this digital television gateway Portal, DTV are eventuallyEnd, this digital TV terminal comprises Set Top Box; Wherein:
Advertising management subsystem comprises:
Receiver module, for obtaining the ad data of outside input;
Advertising database, is connected with described receiver module, for storing ad data;
The first generation module, is connected with described advertising database, for according to Preset Time timing from advertisement numberAccording to inquiring about current effective advertisement position and effective ad data in storehouse, generate effective advertisement position advertising listing; This hasEffect advertisement position advertising listing comprises effective advertisement position and corresponding effective ad data thereof;
The second generation module, is connected with described the first generation module, for by effective advertisement position advertising listingEffective ad data on a time period, generate static advertising data; The file name of these static advertising data withIts corresponding advertisement position ID name;
Packetization module, is connected with described the second generation module, for the static advertising data of generation are packaged intoA file bag;
Transceiver module, is connected with described packetization module, for the static advertising data after this packing are sent toDigital television gateway Portal;
Digital television gateway Portal, for detecting after the packing that advertising management subsystem sends overAfter static advertising data, be unpacked under ad data catalogue; In this ad data catalogue, PortalCorresponding advertisement position is directly quoted the static advertising data with this advertisement position ID name; Also for receiving numeralThe Portal browse request that the Set Top Box of television terminal sends reads corresponding static state in ad data catalogueAd data, and the corresponding static advertising data that this reads are sent to Set Top Box.
In interactive digital television advertisement Information Acquisition System of the present invention, described advertising management subsystemThe transceiver module of system is by FTP or http protocol, the static data ad data after packing to be sent toDigital television gateway Portal.
In interactive digital television advertisement Information Acquisition System of the present invention, described Preset Time is by fixedTime device generate.
In interactive digital television advertisement Information Acquisition System of the present invention, these static advertising data areHTML or JS formatted data.
In interactive digital television advertisement Information Acquisition System of the present invention, effectively advertisement position advertisement rowEffective ad data that effective advertisement position in table is corresponding is corresponding from this advertisement position in advertising databaseAll effective ad datas according to time sequence, then extract a nearest effective ad data.
Implement interactive digital television advertisement information getting method of the present invention and system, there is the following beneficial effect that hasReally: advertising management subsystem in advance by generate static advertising data-pushing to digital television gateway PortalIn, when user is when the Set Top Box request access Portal, it is wide that this Portal can directly search corresponding static stateAccuse data, and do not need Portal to visit again advertising management subsystem, can be fast by the advertisement number of user's requestAccording to sending to Set Top Box, improve user and experience.
Brief description of the drawings
Below in conjunction with drawings and Examples, the invention will be further described, in accompanying drawing:
Fig. 1 is the flow chart of interactive digital television advertisement information getting method of the present invention;
Fig. 2 is the structured flowchart of interactive digital television advertisement Information Acquisition System of the present invention.
Detailed description of the invention
In order to make object of the present invention clearer, below in conjunction with drawings and Examples, the present invention is enteredRow further describes. Should be appreciated that specific embodiment described herein is only in order to explain the present invention,Be not intended to limit the present invention.
As shown in Figure 1, in the flow chart of interactive digital television advertisement information getting method of the present invention,Comprise the following steps:
S1, advertising management subsystem obtain the ad data of outside input, and this advertisement data store is arrivedIn advertising database; In this step, the ad data of outside that this advertising management subsystem obtains input byAdvertisement operators provides, and this advertisement operators can this advertising database of regular update; This ad data comprises literary compositionThe data such as word, picture, video;
The first generation module of S2, this advertising management subsystem according to Preset Time timing from advertising databaseThe current effective advertisement position of middle inquiry and effectively ad data, generate effective advertisement position advertising listing; This is effectively wideAccuse position advertising listing and comprise effective advertisement position and corresponding effective ad data thereof; In this step, advertisement numberContain advertisement position and ad data corresponding to this advertisement position according to stock, advertisement position represents (to rise with Arabic numeralsMark action), as 1,2,3 These advertisement positions are invalid a bit, therefore need first to have selectedEffect advertisement position; The effectively corresponding one or more ad datas of advertisement position 1, advertisement number as corresponding in advertisement position 1According to comprising video data A1, video data A2, video data A3 ..., these ad datas someMay be expired, therefore need to from the ad data of this advertisement position 1 correspondence, choose effective advertisement numberAccording to, generate effective advertisement position advertising listing;
Effectively wide by effective advertisement position advertising listing of the second generation module of S3, advertising management subsystemAccuse data on a time period, generate static advertising data; The file name of these static advertising data is with its correspondenceAdvertisement position ID name; In this step, if advertisement position ID is 100 o'clock, by these advertisement position 100 correspondencesFile name called after 100.html or the 100.js of static advertising data;
The all static advertising data that generate are packaged into one by the packetization module of S4, advertising management subsystemFile bag; And send the static advertising data after this packing to digital television gateway Portal;
S5, digital television gateway Portal detect the static state after the packing that advertising management subsystem sends overAfter ad data, be unpacked under ad data catalogue; In this ad data catalogue, Portal correspondenceAdvertisement position directly quote the static advertising data with this advertisement position ID name; In this step, as PortalCorresponding advertisement position is 100, this advertisement position 100 directly quote static advertising data 100.html or100.js；
The Portal that the Set Top Box of S6, digital television gateway Portal receiving digital television terminal sends browses pleaseAsk, in ad data catalogue, read corresponding static advertising data, and by wide this corresponding static state readingAccuse data and send to Set Top Box.
Further, in step S4, this advertising management subsystem is will by FTP or http protocolStatic data ad data after packing sends digital television gateway Portal to.
Further, in step S2, Preset Time is generated by timer. This Preset Time can be according to realityBorder needs to set, and as being the moment at zero point of every day, can be also per hour etc.
Further, these static advertising data are HTML or JS formatted data.
Further, corresponding the having of effective advertisement position in the effective advertisement position advertising listing in this step S2Effect ad data is to arrange by the time from all effective ad data corresponding to this advertisement position in advertising databaseOrder, the nearest effective ad data then extracting. Because may be corresponding multiple effective at same advertisement positionAd data, if advertisement position 1 is to having ad data B1, ad data B2, these two ad datas twoIndividual is all effectively, but is September update time of ad data B1, the renewal of ad data B2Time is October, and therefore extracts advertisement data B2 is as the advertisement position 1 in effective advertisement position advertising listingCorresponding effective ad data.
By adopting this interactive digital television advertisement information getting method, advertising management subsystem will be given birth in advanceThe static advertising data-pushing becoming is in digital television gateway Portal, when user is by Set Top Box request accessWhen Portal, this Portal can directly search corresponding static advertising data, and does not need Portal to visit againAdvertising management subsystem, the burden of the advertising database of minimizing advertising management subsystem, bears number by PortalAccording to access, can fast the ad data of user's request be sent to Set Top Box, reduce the stand-by period, improve and useFamily is experienced.
As shown in Figure 2, at the structured flowchart of interactive digital television advertisement Information Acquisition System of the present inventionIn, comprise digital television gateway Portal200, and be connected respectively with this digital television gateway Portal200Advertising management subsystem 100, digital TV terminal 300, this digital TV terminal 300 comprises Set Top Box 30;Wherein:
Advertising management subsystem 100 comprises:
Receiver module 10, for obtaining the ad data of outside input; The outside that this receiver module receives is defeatedThe ad data entering is provided by advertisement operators; This ad data comprises the data such as word, picture, video;
Advertising database 11, is connected with receiver module 10, for storing ad data; This advertising databaseThe ad data providing according to advertisement operators upgrades;
The first generation module 12, is connected with advertising database 11, for according to Preset Time timing from advertisementIn database 11, inquire about current effective advertisement position and effective ad data, generate effective advertisement position advertising listing;This effective advertisement position advertising listing comprises effective advertisement position and corresponding effective ad data thereof; Advertising databaseStore advertisement position and ad data corresponding to this advertisement position, advertisement position represents (to play mark with Arabic numeralsEffect), as 1,2,3 These advertisement positions are invalid a bit, therefore need first to select effectively wideAccuse position; The effectively corresponding one or more ad datas of advertisement position 1, ad data bag as corresponding in advertisement position 1Draw together video data A1, video data A2, video data A3 ..., in some possibility of these ad datasExpired, therefore need to from the ad data of this advertisement position 1 correspondence, choose effective ad data, rawBecome effective advertisement position advertising listing;
The second generation module 13, is connected with the first generation module 12, for by effective advertisement position advertising listingIn effective ad data on a time period, generate static advertising data; The file name of these static advertising dataWith its corresponding advertisement position ID name; If advertisement position ID is 100 o'clock, by these advertisement position 100 correspondencesFile name called after 100.html or the 100.js of static advertising data;
Packetization module 14, is connected with the second generation module 13, for the static advertising data that generate are packedBecome a file bag;
Transceiver module 15, is connected with packetization module 14, for by the static advertising data transmission after this packingGive digital television gateway Portal200;
Digital television gateway Portal200, for the packing detecting that advertising management subsystem sends overAfter static advertising data after, be unpacked under ad data catalogue; In this ad data catalogue,The advertisement position that Portal is corresponding is directly quoted the static advertising data with this advertisement position ID name, as PortalCorresponding advertisement position is 100, this advertisement position 100 directly quote static advertising data 100.html or100.js; This digital television gateway Portal200 is also for the Set Top Box 30 of receiving digital television terminal 300The Portal browse request sending reads corresponding static advertising data in ad data catalogue, and shouldThe corresponding static advertising data that read send to Set Top Box.
Further, the transceiver module 15 of this advertising management subsystem 100 is by FTP or HTTP associationView sends the static data ad data after packing to digital television gateway Portal200.
Further, Preset Time is generated by timer. This Preset Time can be set according to actual needs, asCan be the moment at zero point of every day, can be also per hour etc.
Further, these static advertising data are HTML or JS formatted data.
Further, effectively effective ad data corresponding to effective advertisement position in advertisement position advertising listing beIn advertising database, from all effective ad data corresponding to this advertisement position according to time sequence, then extractA nearly effective ad data. Because at the corresponding multiple effective ad datas of same advertisement position possibility, as advertisementShould there be ad data B1, ad data B2 in 1 pair of position, and these two of two ad datas are all effectively, butBe September the update time that is ad data B1, and be October the update time of ad data B2, because ofThis extracts advertisement data B2 is as effective advertisement number of advertisement position 1 correspondence in effective advertisement position advertising listingAccording to.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, not all at thisAny amendment of doing within bright spirit and principle, be equal to and replace and improvement etc., all should be included in the present inventionProtection domain within.
Claims (8)
1. an interactive digital television advertisement information getting method, is characterized in that, comprises the following steps:
S1, advertising management subsystem obtain the ad data of outside input, and this advertisement data store is arrivedIn advertising database, this ad data comprises lteral data, image data or video data;
The first generation module of S2, this advertising management subsystem according to Preset Time timing from advertising databaseThe current effective advertisement position of middle inquiry and effectively ad data, generate effective advertisement position advertising listing; This is effectiveAdvertisement position advertising listing comprises effective advertisement position and corresponding effective ad data thereof;
Effectively wide by effective advertisement position advertising listing of the second generation module of S3, advertising management subsystemAccuse data on a time period, generate static advertising data; The file name of these static advertising data is with its correspondenceAdvertisement position ID name;
The all static advertising data that generate are packaged into one by the packetization module of S4, advertising management subsystemFile bag; And send the static advertising data after this packing to digital television gateway Portal;
S5, digital television gateway Portal detect quiet after the packing that advertising management subsystem sends overAfter state ad data, be unpacked under ad data catalogue; In this ad data catalogue, PortalCorresponding advertisement position is directly quoted the static advertising data with this advertisement position ID name;
The Portal that the Set Top Box of S6, digital television gateway Portal receiving digital television terminal sends browsesCorresponding static advertising data are read in request in ad data catalogue, and by this read corresponding quietState ad data sends to Set Top Box;
Effective advertisement number corresponding to effective advertisement position in effective advertisement position advertising listing in this step S2According to be in advertising database from all effective ad data corresponding to this advertisement position according to time sequence, then carryA nearest effective ad data of getting.
2. interactive digital television advertisement information getting method according to claim 1, its feature existsIn, in described step S4, this advertising management subsystem is after packing by FTP or http protocolStatic data ad data send digital television gateway Portal to.
3. interactive digital television advertisement information getting method according to claim 2, its feature existsIn, in described step S2, described Preset Time is generated by timer.
4. interactive digital television advertisement information getting method according to claim 3, its feature existsIn, these static advertising data are HTML or JS formatted data.
5. an interactive digital television advertisement Information Acquisition System, is characterized in that, comprises DTVDoor Portal (200), and the advertising management being connected respectively with this digital television gateway Portal (200)Subsystem (100), digital TV terminal (300), this digital TV terminal (300) comprises Set Top Box (30);Wherein:
Advertising management subsystem (100) comprising:
Receiver module (10), for obtaining the ad data of outside input, this ad data comprises word numberAccording to, image data or video data;
Advertising database (11), is connected with described receiver module (10), for storing ad data;
The first generation module (12), is connected with described advertising database (11), for according to Preset TimeTiming is the current effective advertisement position of inquiry and effective ad data from advertising database (11), generates effectivelyAdvertisement position advertising listing; This effective advertisement position advertising listing comprises the effectively wide of effective advertisement position and correspondence thereofAccuse data;
The second generation module (13), is connected with described the first generation module (12), for by effective advertisementEffective ad data in the advertising listing of position on a time period, generates static advertising data; This static advertising numberAccording to file name with its corresponding advertisement position ID name;
Packetization module (14), is connected with described the second generation module (13), for by generate static state wideAccuse data and be packaged into a file bag;
Transceiver module (15), is connected with described packetization module (14), for by wide the static state after this packingAccuse data and send digital television gateway Portal (200) to;
Digital television gateway Portal (200), for detecting what advertising management subsystem sended overAfter static advertising data after packing, be unpacked under ad data catalogue; In this ad data catalogueIn, the advertisement position that Portal is corresponding is directly quoted the static advertising data with this advertisement position ID name; Also useThe Portal browse request sending in the Set Top Box (30) of receiving digital television terminal (300), in advertisementIn data directory, read corresponding static advertising data, and the corresponding static advertising data that this reads are sent outFeeding device top box (30);
Effectively effective ad data corresponding to effective advertisement position in advertisement position advertising listing is at ad dataIn storehouse from all effective ad data corresponding to this advertisement position according to time sequence, then extract nearest oneEffectively ad data.
6. interactive digital television advertisement Information Acquisition System according to claim 5, its feature existsIn, the transceiver module (15) of described advertising management subsystem is will pack by FTP or http protocol
After static data ad data send digital television gateway Portal (200) to.
7. interactive digital television advertisement Information Acquisition System according to claim 6, its feature existsIn, described Preset Time is set by timer.
8. interactive digital television advertisement Information Acquisition System according to claim 7, its feature existsIn, these static advertising data are HTML or JS formatted data.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210554699.7A CN103051932B (en) | 2012-12-19 | 2012-12-19 | A kind of interactive digital television advertisement information getting method and system |
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| CN201210554699.7A CN103051932B (en) | 2012-12-19 | 2012-12-19 | A kind of interactive digital television advertisement information getting method and system |
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| CN103051932B true CN103051932B (en) | 2016-05-11 |
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Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109240660B (en) * | 2017-06-29 | 2022-06-17 | 武汉斗鱼网络科技有限公司 | Access method of advertisement data, storage medium, electronic device and system |
| CN108668149B (en) * | 2018-03-13 | 2020-10-23 | 百途新媒体技术（北京）有限公司 | Data generation system based on IPTV EPG static data |
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| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101079724A (en) * | 2007-06-28 | 2007-11-28 | 中兴通讯股份有限公司 | An advertisement distribution method and system based on IPTV |
| CN101212484A (en) * | 2006-12-30 | 2008-07-02 | 上海亿动信息技术有限公司 | Device for choosing advertisement to be published at network advertisement position in communication network |
| CN101273628A (en) * | 2005-09-29 | 2008-09-24 | 北京韩纳儒信息传媒有限公司 | System and method for the provision of advertisement coupled to treatment of video on demand through set top box |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101273628A (en) * | 2005-09-29 | 2008-09-24 | 北京韩纳儒信息传媒有限公司 | System and method for the provision of advertisement coupled to treatment of video on demand through set top box |
| CN101212484A (en) * | 2006-12-30 | 2008-07-02 | 上海亿动信息技术有限公司 | Device for choosing advertisement to be published at network advertisement position in communication network |
| CN101079724A (en) * | 2007-06-28 | 2007-11-28 | 中兴通讯股份有限公司 | An advertisement distribution method and system based on IPTV |
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