CN107146098B

CN107146098B - Advertisement operation configuration method and equipment

Info

Publication number: CN107146098B
Application number: CN201710208293.6A
Authority: CN
Inventors: 秦润之
Original assignee: Beijing Kingsoft Internet Security Software Co Ltd
Current assignee: Beijing Kingsoft Internet Security Software Co Ltd
Priority date: 2017-03-31
Filing date: 2017-03-31
Publication date: 2021-08-20
Anticipated expiration: 2037-03-31
Also published as: CN107146098A

Abstract

The embodiment of the invention discloses an advertisement operation configuration method and equipment thereof, wherein the method comprises the following steps: acquiring unit identifications of all historical advertisement units corresponding to the current advertisement position and historical data of all historical advertisement units, and sequencing the unit identifications according to the historical data to obtain a unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number; setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to first historical data; the sequence of unit identifications is updated and ordered based on the sequence numbers of the unit identifications of the two types of advertisement units. By adopting the method and the device, the parameter information returned by the advertisement unit can be analyzed, and the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved.

Description

Advertisement operation configuration method and equipment

Technical Field

The invention relates to the technical field of computers, in particular to an advertisement operation configuration method and equipment.

Background

With the popularization and rapid development of terminal devices such as smart phones and tablet computers, more and more advertisements are played in the terminal devices through internet platforms. Before the advertisement is played, an advertisement provider Platform (e.g., a Sell-Side Platform, SSP Platform) needs to configure an appropriate internet advertisement medium, i.e., an advertisement source (e.g., google, Facebook, yahoo, VK, etc.) for the advertisement. In the prior art, since a value information calculation method of each advertisement source in a Demand-Side Platform (DSP Platform) is unknown to an SSP Platform, the SSP Platform cannot distinguish a potential advertisement source capable of providing more optimal value information from each advertisement source, so that the advertisement source capable of providing more optimal value information lacks an advertisement display opportunity, and the accuracy of reasonably displaying advertisement information returned by the advertisement source is reduced.

Disclosure of Invention

The embodiment of the invention provides an advertisement operation configuration method and equipment thereof, which can improve the accuracy of reasonably displaying advertisement information returned by advertisement units by setting the parameters of preset type advertisement units according to historical data corresponding to advertisement positions and reordering the unit identifications of the advertisement units corresponding to the advertisement positions.

In order to solve the above technical problem, an embodiment of the present invention provides an advertisement operation configuration method, where the method includes:

acquiring unit identifications of historical advertisement units corresponding to the current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifications according to the historical data to obtain a unit identification sequence of the current advertisement position;

acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space;

setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data;

and updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space.

Correspondingly, the embodiment of the invention also provides an advertisement operation configuration device, which comprises:

the sequencing processing module is used for acquiring unit identifiers of all historical advertisement units corresponding to the current advertisement position and recorded historical data of all the historical advertisement units, and sequencing the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement position;

the first serial number data acquisition module is used for acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space;

the first type parameter setting module is used for setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number and setting a first parameter of the first preset type advertisement unit according to the first historical data;

and the unit identification sequence updating module is used for updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space.

In the embodiment of the invention, the unit identification of each historical advertisement unit corresponding to the current advertisement position and the recorded historical data of each historical advertisement unit are obtained, and the unit identification is sequenced according to the historical data to obtain the unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then, setting a serial number corresponding to the unit identifier of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data; and finally, updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space. The parameters of the preset type advertisement units are set according to the historical data corresponding to the advertisement positions, and the unit identifications of the advertisement units corresponding to the advertisement positions are reordered, so that the accuracy of reasonably displaying the advertisement information returned by the advertisement units is improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a flowchart illustrating an advertisement operation configuration method according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating another advertisement operation configuration method according to an embodiment of the present invention;

FIG. 3 is a schematic diagram illustrating an effect of the unit identifier arrangement according to the embodiment of the present invention;

FIG. 4 is a flowchart illustrating another advertisement operation configuration method according to an embodiment of the present invention;

FIG. 5 is a schematic diagram illustrating an effect of another arrangement of unit identifiers according to an embodiment of the present invention;

FIG. 6 is a schematic diagram illustrating an effect of another arrangement of unit identifiers according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of an advertisement operation configuration device according to an embodiment of the present invention;

FIG. 8 is a schematic structural diagram of another advertisement operation configuration device provided in an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of another advertisement operation configuration device provided in an embodiment of the present invention;

fig. 10 is a schematic structural diagram of another advertisement operation configuration device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The advertisement operation configuration method provided by the embodiment of the invention can be applied to scenes that an advertisement provider platform analyzes parameter information returned by an advertisement source and displays the advertisement information returned by the advertisement source, such as: the method comprises the steps that advertisement operation configuration equipment obtains unit identifications of historical advertisement units corresponding to a current advertisement position and recorded historical data of the historical advertisement units, and the unit identifications are sequenced according to the historical data to obtain a unit identification sequence of the current advertisement position; the advertisement operation configuration equipment acquires first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then, the advertisement operation configuration equipment sets a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and sets a first parameter of the first preset type advertisement unit according to the first historical data; and finally, the advertisement operation configuration equipment updates and orders the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtains the updated unit identification sequence of the current advertisement space. By setting the preset type advertisement unit and analyzing the parameter information returned by the preset type advertisement unit, the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved.

The advertisement operation configuration device related to the embodiment of the invention can be specifically a server device with an SSP platform, and the terminal related to the embodiment of the invention can be a terminal device with an advertisement information display function, such as a tablet computer, a smart phone, a palm computer and a Mobile Internet Device (MID).

The following describes in detail an advertisement operation configuration method provided by an embodiment of the present invention with reference to fig. 1 to 5.

Referring to fig. 1, a flow chart of an advertisement operation configuration method is provided for an embodiment of the present invention. As shown in fig. 1, the method of the embodiment of the present invention may include the following steps S101 to S104.

S101, acquiring unit identifiers of historical advertisement units corresponding to a current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement position;

specifically, the advertisement operation configuration device may obtain unit identifiers of historical advertisement units corresponding to the current advertisement slot, and it may be understood that the historical advertisement units may be internet advertisement media (also referred to as advertisement sources) corresponding to the current advertisement slot, such as google, Facebook, yahoo, VK, and the like. The unit identifier of each historical advertisement unit may be an ID of each advertisement source, that is, address information corresponding to the advertisement source.

Further, the advertisement operation configuration device may obtain historical data of each historical advertisement unit recorded by the device in a period of time before the current time point, where the historical data may be advertisement presentation, advertisement revenue or thousand times of advertisement revenue (eCPM) of each advertisement source, and the advertisement revenue of the advertisement unit may be directly proportional to the eCPM of the advertisement unit.

Further, the operation configuration device may perform a priority ordering process on the unit identifier according to the historical data to obtain a unit identifier sequence of the current advertisement space. Optionally, the operation configuration device may prioritize the unit identifiers of the historical advertisement units according to the advertisement revenue of the historical advertisement units from high to low, for example, the unit identifier at the head of the unit identifier sequence of the current advertisement space may correspond to the historical advertisement unit with the highest revenue among the advertisement units corresponding to the current advertisement space (typically, the revenue of the advertisement unit with the highest revenue may account for 60% -70% of the revenue of the corresponding advertisement space).

S102, acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space;

specifically, the advertisement operation configuration device may obtain, according to the unit identification sequence of the current advertisement space, first historical data of a historical advertisement unit corresponding to the unit identification of the first serial number, where it may be understood that the unit identification of the first serial number may be a unit identification that is at a top position after being sorted according to priority in the unit identification sequence of the current advertisement space, that is, a unit identification that is at a first priority in the unit identification sequence of the current advertisement space, and the first historical data may be eCPM of the historical advertisement unit corresponding to the unit identification that is at the top position in the unit identification sequence of the current advertisement space.

S103, setting a serial number corresponding to the unit identifier of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data;

it can be understood that the advertisement operation configuration device may apply for a unit identifier of a first preset type advertisement unit in advance, where the first preset type advertisement unit may be an advertisement source with a flexibly settable base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuration device may generate a unit identifier of the first preset type advertisement unit according to a unit identifier rule of the first preset type advertisement unit, and further, the advertisement operation configuration device may configure the unit identifier of the first preset type advertisement unit to the current advertisement slot, for example, the advertisement operation configuration device may write or associate an ID of an Ad Exchange advertisement source or an Ad Exchange advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit identifier of the first preset type advertisement unit.

Specifically, the advertisement operation configuration device may set a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number. It will be appreciated that the sequence number to which the unit identifier corresponds may represent a priority of the unit identifier in the sequence of unit identifiers.

Optionally, the advertisement operation configuration device may replace the first serial number with a serial number corresponding to the unit identifier of the first preset type advertisement unit. For example, if the first sequence number is a first sequence number at a first position in the unit identifier sequence of the current advertisement space, the sequence number corresponding to the unit identifier of the set first preset type advertisement unit is a new first sequence number. It is understood that the number of the first preset type advertisement units may be two, and the effect of the unit identifier after arrangement is as shown in fig. 3: the unit mark of one first preset type advertisement unit is positioned before the unit mark of the first historical advertisement unit A, and the unit mark of another first preset type advertisement unit is positioned before the unit mark of the second historical advertisement unit B with the serial number.

Further, the advertisement operation configuration device may set a first parameter of the first preset type advertisement unit according to the first history data of the historical advertisement unit corresponding to the unit identifier of the first serial number, and it may be understood that the first parameter of the first preset type advertisement unit may be a base price parameter of the first preset type advertisement unit, for example, the advertisement operation configuration device may use a parameter 30% -50% higher than the first history data of the historical advertisement unit as the first parameter of the first preset type advertisement unit.

S104, updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space;

specifically, the advertisement operation configuration device may perform update and sort processing on the unit identifier sequence of the current advertisement space based on the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifiers of the first preset type advertisement units, and may obtain the updated unit identifier sequence of the current advertisement space. For example, the advertisement operation configuration device may use the serial number of the unit identifier of the first preset type advertisement unit as the first serial number of the unit identifier sequence of the current advertisement space, and sequentially add one bit to the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space, that is, the serial number originally at the first position is used as the serial number at the second position, and so on, and finally may obtain the reordered unit identifier sequence of the current advertisement space.

In the embodiment of the invention, the unit identification of each historical advertisement unit corresponding to the current advertisement position and the recorded historical data of each historical advertisement unit are obtained, and the unit identification is sequenced according to the historical data to obtain the unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then, setting a serial number corresponding to the unit identifier of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data; and finally, updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space. By setting the preset type advertisement unit and analyzing the parameter information returned by the preset type advertisement unit, the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved.

Referring to fig. 2, a flow chart of another advertisement operation configuration method is provided in the embodiment of the present invention. As shown in fig. 2, the method of the embodiment of the present invention may include the following steps S201 to S212.

S201, acquiring unit identifiers of historical advertisement units corresponding to a current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement position;

Further, the advertisement operation configuration device may obtain historical data of the historical advertisement units recorded by the device in a period of time before the current time point, where the historical data may be advertisement presentations, advertisement revenues or ecpms of the advertisement sources, and the advertisement revenues of the advertisement units may be proportional to the ecpms of the advertisement units.

S202, acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space;

S203, applying for unit identification of a first preset type advertisement unit, and configuring the unit identification of the first preset type advertisement unit to the current advertisement position;

specifically, the advertisement operation configuration device may apply for a unit identifier of a first preset type advertisement unit in advance, where the first preset type advertisement unit may be an advertisement source with a flexibly settable base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuration device may generate the unit identifier of the first preset type advertisement unit according to the unit identifier rule of the first preset type advertisement unit.

Further, the advertisement operation configuring device may configure the unit identifier of the first preset type advertisement unit to the current advertisement slot, for example, the advertisement operation configuring device may write or associate an ID of an Ad mob advertisement source or an Ad Exchange advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit identifier of the first preset type advertisement unit.

In the embodiment of the present invention, the unit identifiers of the advertisement units of the first preset type are written into the current advertisement space, so that the unit identifiers of the advertisement units of the first preset type are ensured to be located in the unit identifier sequence of the current advertisement space after the unit identifiers are sorted.

S204, setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data;

S205, updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space;

S206, when receiving an advertisement content acquisition instruction which is sent by a terminal and carries an advertisement space identifier, acquiring a current unit identifier sequence of an advertisement space corresponding to the advertisement space identifier;

specifically, when receiving an advertisement content obtaining instruction carrying an advertisement space identifier sent by a terminal, the advertisement operation configuration device may obtain a current unit identifier sequence of an advertisement space corresponding to the advertisement space identifier, and it may be understood that the terminal may send the advertisement content obtaining instruction to the advertisement operation configuration device, for example, in a process of browsing an application interface, a mobile phone terminal may send the advertisement content obtaining instruction to the advertisement operation configuration device when a user browses an application interface 2, so that advertisement information returned by the advertisement operation configuration device may be displayed on a page 3 of the user browsing the application. The advertisement space identifier may be an ID of the advertisement space, that is, address information corresponding to the advertisement space, and the advertisement content obtaining instruction may be a control instruction for obtaining advertisement content sent by the advertisement space corresponding to the advertisement space identifier.

Further, the advertisement operation configuration device may obtain a current unit identification sequence of the advertisement space corresponding to the advertisement space identification, and it may be understood that the current unit identification sequence of the advertisement space corresponding to the advertisement space identification may include unit identifications of each historical advertisement unit or unit identifications of preset type advertisement units.

S207, sequentially sending advertisement information requests to all advertisement units of the advertisement space according to the current unit identification sequence of the advertisement space, and updating the historical data of the advertisement units sending the advertisement information when the advertisement information returned by the advertisement units according to the advertisement information requests is obtained and the terminal successfully displays the advertisement information;

specifically, the advertisement operation configuration device may sequentially send the advertisement information request to each advertisement unit of the advertisement space according to the current unit identification sequence of the advertisement space, for example, the advertisement operation configuration device may sequentially send the advertisement information request to the advertisement unit corresponding to each unit identification according to the priority of each unit identification in the current unit identification sequence of the advertisement space, and it may be understood that the advertisement information request may be a request for requesting the advertisement unit to send the advertisement information, and the advertisement information may be data describing advertisement content.

Further, when the advertisement operation configuration device acquires the advertisement information returned by the advertisement unit according to the advertisement information request, the advertisement operation configuration device returns the advertisement information to the terminal and receives the display success information returned by the terminal, and when the advertisement operation configuration device detects that the advertisement information is successfully displayed by the terminal, the advertisement operation configuration device can update the historical data of the advertisement unit sending the advertisement information.

In a specific implementation manner of the embodiment of the present invention, the advertisement operation configuration device may use a first unit identifier in a current unit identifier sequence as a current unit identifier, as shown in fig. 3, may use a unit identifier of a first advertisement unit of a first preset type as a current unit identifier, and may send an advertisement information request to an advertisement unit corresponding to the current unit identifier (i.e., a first advertisement unit of a first preset type). Further, the advertisement operation configuration device may determine whether to obtain advertisement information returned by an advertisement unit receiving the advertisement information request, send the advertisement information received by the advertisement operation configuration device to the terminal, and also determine whether the advertisement information is successfully displayed by the terminal, if the determination result is that one or more of the advertisement information returned by the advertisement unit is not received or prompt information for successfully displaying the advertisement information returned by the terminal is not received, the advertisement operation configuration device may obtain a next unit identifier in the current unit sequence as the current unit identifier (as shown in fig. 3, a unit identifier of a historical advertisement unit a located after a unit identifier of a first preset type advertisement unit), repeat sending of the advertisement information request and obtaining of the advertisement information again and determine whether the advertisement information is successfully displayed, and receiving and successfully displaying the returned advertisement information until the advertisement unit corresponding to a certain advertisement unit identification in the current unit identification sequence receives the advertisement information request.

S208, when the advertisement unit receiving the advertisement information request is a preset type advertisement unit, judging whether a third parameter returned by the preset type advertisement unit meets a preset first parameter or not;

specifically, when the advertisement unit receiving the advertisement information request is a preset type advertisement unit, the advertisement operation configuration device may determine whether a third parameter returned by the preset type advertisement unit satisfies a preset first parameter. It can be understood that the third parameter may be a bid parameter of the preset type advertisement source, and the preset first parameter may be a reserve price parameter given by a DSP platform corresponding to the preset type advertisement unit. When the preset first parameter is greater than the third parameter, it may be determined that the third parameter does not satisfy the preset first parameter. For example, if the third parameter is 5 and the preset first parameter is 5.5, it may be determined that the third parameter does not satisfy the preset first parameter.

S209, when the third parameter returned by the preset type advertisement unit does not meet the preset first parameter, giving up the advertisement information returned by the preset type advertisement unit;

specifically, when the third parameter returned by the preset type advertisement unit does not satisfy the preset first parameter, the advertisement operation configuration device may discard the advertisement information returned by the preset type advertisement unit. For example, when the third parameter returned by the preset type advertisement unit is 5 and the preset first parameter is 5.5, that is, when the offer parameter returned by the preset type advertisement unit is lower than the preset base price parameter, the advertisement operation configuration device may determine that the third parameter does not satisfy the preset first parameter, and in this case, the advertisement operation configuration device may give up displaying the advertisement information returned by the preset type advertisement unit.

In the embodiment of the invention, the unit identification of each historical advertisement unit corresponding to the current advertisement position and the recorded historical data of each historical advertisement unit are obtained, and the unit identification is sequenced according to the historical data to obtain the unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then writing the unit identification of the first preset type advertisement unit into the current advertisement space, setting a serial number corresponding to the unit identification of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data; and finally, updating and sequencing the unit identification sequence of the current advertisement position based on the unit identification of each historical advertisement unit corresponding to the current advertisement position and the unit identification of the first preset type advertisement unit, and obtaining the updated unit identification sequence of the current advertisement position. By setting the preset type advertisement unit and analyzing the parameter information returned by the preset type advertisement unit, the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved; by writing the unit identifiers of the advertisement units of the first preset type into the current advertisement space, the unit identifiers of the advertisement units of the first preset type are ensured to be positioned in the unit identifier sequence of the current advertisement space after the unit identifiers are sequenced.

Referring to fig. 4, a flow chart of an advertisement operation configuration method according to an embodiment of the present invention is shown. As shown in fig. 4, the method of the embodiment of the present invention may include the following steps S301 to S304.

S301, acquiring unit identifiers of historical advertisement units corresponding to the current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement position;

S302, detecting a second parameter of the current advertisement space;

specifically, the advertisement operation configuration device may detect a second parameter of the current advertisement space, and it may be understood that the second parameter may be an advertisement filling rate, where the advertisement filling rate may represent a ratio of advertisement display times of the current advertisement space to a received advertisement request, and when the advertisement request received by the current advertisement space is large but the advertisement displayed is small, the advertisement filling rate of the current advertisement space is small.

S303, when the second parameter is smaller than a preset threshold value, acquiring a second serial number according to the unit identification sequence of the current advertisement space;

specifically, when the advertisement filling rate of the current advertisement space is smaller than a preset threshold (e.g., 40%), the advertisement operation configuration device may obtain the second sequence number according to the unit identification sequence of the current advertisement space. It is to be understood that the second sequence number may be a sequence number of a unit id at the tail in the unit id sequence of the current slot.

S304, setting a serial number corresponding to the unit identifier of the second preset type advertisement unit according to the second serial number, and setting a first parameter of the second preset type advertisement unit as a first preset value;

it can be understood that the advertisement operation configuration device may apply for a unit identifier of a second preset type advertisement unit in advance, where the second preset type advertisement unit may be an advertisement source with a flexibly settable base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuration device may generate a unit identifier of a second preset type advertisement unit according to a unit identifier rule of the second preset type advertisement unit, and further, the advertisement operation configuration device may configure the unit identifier of the second preset type advertisement unit to the current advertisement slot, for example, the advertisement operation configuration device may write or associate an ID of an Ad Exchange advertisement source or an Ad Exchange advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit identifier of the second preset type advertisement unit.

Specifically, the advertisement operation configuration device may set a serial number corresponding to the unit identifier of the second preset type advertisement unit according to the second serial number, and optionally, the advertisement operation configuration device may place the serial number corresponding to the unit identifier of the second preset type advertisement unit after the second serial number, and in specific implementation, the effect after the unit identifier is arranged may be as shown in fig. 5: and when the second sequence number is the tail sequence number at the tail in the unit identification sequence of the current advertisement position, the sequence number corresponding to the unit identification of the set second preset type advertisement unit is the new tail sequence number.

Further, the advertisement operation configuration device may set the first parameter of the second preset type advertisement unit to a first preset value, and it may be understood that the first parameter of the second preset type advertisement unit may be a price-to-floor parameter of the second preset type advertisement unit, and the first preset value may be a lowest price-to-floor parameter of the second preset type advertisement unit. Optionally, to ensure the advertisement display amount of the current advertisement space when the advertisement filling rate is insufficient, the advertisement operation configuration device may set a lower-value base price parameter of the second preset type advertisement unit to the first preset value (for example, base price parameters such as 0, 0.1, 0.2, etc. may be set to the first preset value).

It can be understood that, the advertisement operation configuration device may perform update sorting processing on the unit identification sequence of the current advertisement position based on the unit identifications of the historical advertisement units corresponding to the current advertisement position and the unit identifications of the preset type advertisement units, and may obtain an updated unit identification sequence of the current advertisement position. For example, the advertisement operation configuration device may use the serial number of the unit identifier of the first preset type advertisement unit as the first serial number of the unit identifier sequence of the current advertisement space, sequentially add one bit to the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space, that is, the serial number originally located at the first position is used as the serial number located at the second position, and so on, and may also use the serial number of the unit identifier of the second preset type advertisement unit as the tail serial number of the unit identifier sequence of the current advertisement space, and finally may obtain the reordered unit identifier sequence of the current advertisement space as shown in fig. 6.

In the embodiment of the invention, the second preset type advertisement unit is used as the tail advertisement unit in the advertisement unit corresponding to the current advertisement space, and the second preset type advertisement unit is provided with a smaller base price parameter or is not provided with the base price parameter, so that the advertisement display amount of the advertisement space is increased.

In the embodiment of the invention, the unit identification of each historical advertisement unit corresponding to the current advertisement position and the recorded historical data of each historical advertisement unit are obtained, and the unit identification is sequenced according to the historical data to obtain the unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then writing the unit identification of the first preset type advertisement unit into the current advertisement space, setting a serial number corresponding to the unit identification of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data; and finally, updating and sequencing the unit identification sequence of the current advertisement position based on the unit identification of each historical advertisement unit corresponding to the current advertisement position and the unit identification of the first preset type advertisement unit, and obtaining the updated unit identification sequence of the current advertisement position. By setting the preset type advertisement unit and analyzing the parameter information returned by the preset type advertisement unit, the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved; the second preset type advertisement unit is used as a tail advertisement unit in the advertisement unit corresponding to the current advertisement position, and a smaller base price parameter is set for the second preset type advertisement unit or the base price parameter is not set, so that the advertisement display amount of the advertisement position is increased.

The following describes in detail an advertisement operation configuration device provided by an embodiment of the present invention with reference to fig. 7 to 9. It should be noted that, the advertisement operation configuration device shown in fig. 7 to fig. 9 is used for executing the method of the embodiment shown in fig. 1 to fig. 6 of the present invention, for convenience of description, only the portion related to the embodiment of the present invention is shown, and details of the specific technology are not disclosed, please refer to the embodiment shown in fig. 1 to fig. 6 of the present invention.

Referring to fig. 7, a schematic structural diagram of an advertisement operation configuration device is provided for an embodiment of the present invention. As shown in fig. 7, the advertisement operation configuration device 10 according to an embodiment of the present invention may include: the system comprises a sorting processing module 101, a first serial number data acquisition module 102, a first type parameter setting module 103 and a unit identification sequence updating module 104.

The sorting processing module 101 is configured to obtain unit identifiers of historical advertisement units corresponding to a current advertisement slot and recorded historical data of the historical advertisement units, and perform sorting processing on the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement slot;

in a specific implementation, the sorting processing module 101 may obtain unit identifiers of historical advertisement units corresponding to a current advertisement slot, and it may be understood that each historical advertisement unit may be an internet advertisement medium (also referred to as an advertisement source) corresponding to the current advertisement slot, for example, google, Facebook, yahoo, VK, and the like. The unit identifier of each historical advertisement unit may be an ID of each advertisement source, that is, address information corresponding to the advertisement source.

Further, the ranking processing module 101 may obtain historical data of the historical advertisement units recorded by the device 10 in a period of time before the current time point, where the historical data may be advertisement presentations, advertisement revenues or ecpms of the advertisement sources, and the advertisement revenues of the advertisement units may be proportional to the eCPM of the advertisement units.

Further, the sorting processing module 101 may perform a priority sorting process on the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement space. Optionally, the sorting processing module 101 may prioritize the unit identifiers of the historical advertisement units according to the advertisement revenue of the historical advertisement units from high to low, for example, the unit identifier at the head of the unit identifier sequence of the current advertisement space may correspond to the historical advertisement unit with the highest revenue among the advertisement units corresponding to the current advertisement space (typically, the revenue of the advertisement unit with the highest revenue may account for 60% -70% of the revenue of the corresponding advertisement space).

A first serial number data obtaining module 102, configured to obtain, according to the unit identifier sequence of the current advertisement slot, first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number;

in a specific implementation, the first serial number data obtaining module 102 may obtain, according to the unit identifier sequence of the current advertisement position, first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number, where it may be understood that the unit identifier of the first serial number may be a unit identifier at a top position in the unit identifier sequence of the current advertisement position after being sorted according to priority, that is, a unit identifier at a first priority in the unit identifier sequence of the current advertisement position, and the first historical data may be an eCPM of the historical advertisement unit corresponding to the unit identifier at the top position in the unit identifier sequence of the current advertisement position.

A first type parameter setting module 103, configured to set a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and set a first parameter of the first preset type advertisement unit according to the first historical data;

it can be understood that the advertisement operation configuration device 10 may apply for a unit identifier of a first preset type advertisement unit in advance, where the first preset type advertisement unit may be an advertisement source with a flexibly settable base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuring device 10 may generate a unit identifier of a first preset type advertisement unit according to a unit identifier rule of the first preset type advertisement unit, and further, the first type parameter setting module 103 may configure the unit identifier of the first preset type advertisement unit to the current advertisement slot, for example, the advertisement operation configuring device may write or associate an ID of an Ad Exchange advertisement source or an Ad Exchange advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit identifier of the first preset type advertisement unit.

In a specific implementation, the first type parameter setting module 103 may set a serial number corresponding to the unit identifier of the first preset type advertisement unit according to the first serial number, and optionally, the first type parameter setting module 103 may replace the first serial number with the serial number corresponding to the unit identifier of the first preset type advertisement unit. For example, if the first sequence number is a first sequence number at a first position in the unit identifier sequence of the current advertisement space, the sequence number corresponding to the unit identifier of the set first preset type advertisement unit is a new first sequence number. It is understood that the number of the first preset type advertisement units may be two, and the effect of the unit identifier after arrangement is as shown in fig. 3: the unit mark of one first preset type advertisement unit is positioned before the unit mark of the first historical advertisement unit A, and the unit mark of another first preset type advertisement unit is positioned before the unit mark of the second historical advertisement unit B with the serial number.

Further, the first type parameter setting module 103 may set the first parameter of the first preset type advertisement unit according to the first history data of the historical advertisement unit corresponding to the unit identifier of the first serial number, and it may be understood that the first parameter of the first preset type advertisement unit may be a price-based parameter of the first preset type advertisement unit, for example, the first type parameter setting module 103 may use a parameter 30% to 50% higher than the first history data of the historical advertisement unit as the first parameter of the first preset type advertisement unit.

A unit identifier sequence updating module 104, configured to update and sort the unit identifier sequence of the current advertisement space based on the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifiers of the first preset type advertisement units, and obtain an updated unit identifier sequence of the current advertisement space;

in a specific implementation, the unit identifier sequence updating module 104 may perform update sequencing processing on the unit identifier sequence of the current advertisement space based on the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifiers of the first preset type advertisement units, and may obtain an updated unit identifier sequence of the current advertisement space. For example, the unit identifier sequence updating module 104 may use the serial number of the unit identifier of the first preset type advertisement unit as the first serial number of the unit identifier sequence of the current advertisement space, and sequentially add one bit to the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space, that is, the serial number originally at the first position is used as the serial number at the second position, and so on, and finally obtain the reordered unit identifier sequence of the current advertisement space.

Referring to fig. 8, a schematic structural diagram of another advertisement operation configuration device is provided for the embodiment of the present invention. As shown in fig. 8, the advertisement operation configuration device 10 according to an embodiment of the present invention may include: the system comprises a sorting processing module 101, a first serial number data acquisition module 102, a first type parameter setting module 103, a unit identification sequence updating module 104, a unit identification application module 105, an identification sequence acquisition module 106, a historical data updating module 107, a parameter judgment module 108 and an information display module 109.

Further, the ranking processing module 101 may obtain historical data of the historical advertisement units recorded by the device 1 in a period of time before the current time point, where the historical data may be advertisement presentations, advertisement revenues or ecpms of the advertisement sources, and the advertisement revenues of the advertisement units may be proportional to the eCPM of the advertisement units.

A unit identifier applying module 105, configured to apply for a unit identifier of a first preset type advertisement unit, and configure the unit identifier of the first preset type advertisement unit to the current advertisement slot;

in a specific implementation, the unit identifier applying module 105 may apply for the unit identifier of the first preset type advertisement unit in advance, where the first preset type advertisement unit may be an advertisement source that can be flexibly set for a base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuration device 10 may generate the unit identifier of the first preset type advertisement unit according to the unit identifier rule of the first preset type advertisement unit.

Further, the unit ID applying module 105 may configure the unit ID of the first preset type advertisement unit to the current advertisement slot, for example, the unit ID applying module 105 may write or associate the ID of the Ad Exchange advertisement source or the Ad mob advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit ID of the first preset type advertisement unit.

in a specific implementation, the first type parameter setting module 103 may set a serial number corresponding to a unit identifier of the first preset type advertisement unit according to the first serial number. It will be appreciated that the sequence number to which the unit identifier corresponds may represent a priority of the unit identifier in the sequence of unit identifiers.

Optionally, the first type parameter setting module 103 may replace the first serial number with a serial number corresponding to a unit identifier of the first preset type advertisement unit. For example, if the first sequence number is a first sequence number at a first position in the unit identifier sequence of the current advertisement space, the sequence number corresponding to the unit identifier of the set first preset type advertisement unit is a new first sequence number. It is understood that the number of the first preset type advertisement units may be two, and the effect of the unit identifier after arrangement is as shown in fig. 3: the unit mark of one first preset type advertisement unit is positioned before the unit mark of the first historical advertisement unit A, and the unit mark of another first preset type advertisement unit is positioned before the unit mark of the second historical advertisement unit B with the serial number.

A unit identifier sequence updating module 104, configured to update and sort the unit identifier sequence of the current advertisement space based on the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifiers of the preset type advertisement units, and obtain an updated unit identifier sequence of the current advertisement space;

An identification sequence obtaining module 106, configured to obtain a current unit identification sequence of an advertisement slot corresponding to an advertisement slot identifier when receiving an advertisement content obtaining instruction carrying the advertisement slot identifier sent by a terminal;

in a specific implementation, when receiving an advertisement content obtaining instruction carrying an advertisement site identifier sent by a terminal, the identifier sequence obtaining module 106 may obtain a current unit identifier sequence of an advertisement site corresponding to the advertisement site identifier. The advertisement space identifier may be an ID of the advertisement space, that is, address information corresponding to the advertisement space, and the advertisement content obtaining instruction may be a control instruction for obtaining advertisement content sent by the advertisement space corresponding to the advertisement space identifier.

Further, the identification sequence obtaining module 106 may obtain a current unit identification sequence of the advertisement slot corresponding to the advertisement slot identification, and it is understood that the current unit identification sequence of the advertisement slot corresponding to the advertisement slot identification may include unit identifications of each historical advertisement unit or unit identifications of preset type advertisement units.

A historical data updating module 107, configured to sequentially send advertisement information requests to each advertisement unit of the advertisement space according to the current unit identification sequence of the advertisement space, and update historical data of the advertisement unit that sends the advertisement information when the advertisement information returned by the advertisement unit according to the advertisement information request is obtained and the advertisement information is successfully displayed by the terminal;

in a specific implementation, the historical data updating module 107 may sequentially send advertisement information requests to the advertisement units of the advertisement slots according to the current unit identification sequence of the advertisement slots, for example, the historical data updating module 107 may sequentially send advertisement information requests to the advertisement units corresponding to the unit identifications according to the priorities of the unit identifications in the current unit identification sequence of the advertisement slots, it may be understood that the advertisement information requests may be requests for the advertisement units to send advertisement information, and the advertisement information may be data describing advertisement content.

Further, when the advertisement operation configuration device acquires the advertisement information returned by the advertisement unit according to the advertisement information request, the advertisement information is returned to the terminal, and the display success information returned by the terminal is received, when the advertisement operation configuration device detects that the advertisement information is successfully displayed by the terminal, the historical data updating module 107 may update the historical data of the advertisement unit that sends the advertisement information, it can be understood that, in any period of time before the current time, the historical data of the advertisement unit may be obtained through a statistical algorithm, and after the advertisement unit sends the advertisement information, the historical data of the advertisement unit may be counted and the counted historical data of the previous time may be updated.

In a specific implementation manner of the embodiment of the present invention, the history data updating module 107 may use a first unit identifier in the current unit identifier sequence as a current unit identifier, as shown in fig. 3, may use a unit identifier of a first advertisement unit of a first preset type as a current unit identifier, and may send an advertisement information request to an advertisement unit corresponding to the current unit identifier (i.e., a first advertisement unit of a first preset type). Further, the history data updating module 107 may determine whether to obtain advertisement information returned by an advertisement unit receiving the advertisement information request, send the advertisement information received by the advertisement operation configuration device to the terminal, and also determine whether the advertisement information is successfully displayed by the terminal, if the determination result is that one or more of the advertisement information returned by the advertisement unit is not received or prompt information for successfully displaying the advertisement information returned by the terminal is not received, the history data updating module 107 may obtain a next unit identifier in the current unit sequence as the current unit identifier (as shown in fig. 3, the unit identifier of the history advertisement unit a located after the unit identifier of the first preset type advertisement unit), repeat sending of the advertisement information request and obtaining of the advertisement information again and determine whether the advertisement information is successfully displayed, and receiving and displaying the returned advertisement information until the advertisement unit corresponding to a certain advertisement unit identification in the current unit identification sequence receives the advertisement information request.

A parameter determining module 108, configured to determine whether a third parameter returned by the advertisement unit of the preset type meets a preset first parameter when the advertisement unit receiving the advertisement information request is a preset type advertisement unit;

in a specific implementation, when the advertisement unit receiving the advertisement information request is a preset type advertisement unit, the parameter determination module 108 may determine whether a third parameter returned by the preset type advertisement unit satisfies a preset first parameter. It can be understood that the third parameter may be a bid parameter of the preset type advertisement source, and the preset first parameter may be a reserve price parameter given by a DSP platform corresponding to the preset type advertisement unit. When the preset first parameter is greater than the third parameter, it may be determined that the third parameter does not satisfy the preset first parameter. For example, if the third parameter is 5 and the preset first parameter is 5.5, it may be determined that the third parameter does not satisfy the preset first parameter.

The information display module 109 is configured to, when the third parameter returned by the preset type advertisement unit does not satisfy the preset first parameter, abandon the advertisement information returned by the preset type advertisement unit;

in a specific implementation, when the third parameter returned by the preset type advertisement unit does not satisfy the preset first parameter, the information display module 109 may discard the advertisement information returned by the preset type advertisement unit. For example, when the third parameter returned by the preset type advertisement unit is 5 yuan and the preset first parameter is 5.5 yuan, that is, when the offer parameter returned by the preset type advertisement unit is lower than the preset base price parameter, the information presentation module 109 may determine that the third parameter does not satisfy the preset first parameter, and in this case, the information presentation module 109 may give up presenting the advertisement information returned by the preset type advertisement unit.

Referring to fig. 9, a schematic structural diagram of another advertisement operation configuration device is provided for the embodiment of the present invention. As shown in fig. 9, the advertisement operation configuration device 10 according to an embodiment of the present invention may include: the system comprises a sorting processing module 101, a second parameter detection module 110, a second serial number data acquisition module 111 and a second type parameter setting module 112.

A second parameter detecting module 110, configured to detect a second parameter of the current advertisement space;

in a specific implementation, the second parameter detecting module 110 may detect a second parameter of the current advertisement space, and it is understood that the second parameter may be an advertisement filling rate, where the advertisement filling rate may represent a ratio of advertisement display times of the current advertisement space to a received advertisement request, and when the advertisement request received by the current advertisement space is larger but the advertisement displayed by the current advertisement space is smaller, the advertisement filling rate of the current advertisement space is smaller.

A second serial number data obtaining module 111, configured to, when the second parameter is smaller than a preset threshold, obtain a second serial number according to the unit identifier sequence of the current advertisement slot;

in a specific implementation, when the advertisement filling rate of the current advertisement space is smaller than a preset threshold (e.g., 40%), the second serial number data obtaining module 111 may obtain the second serial number according to the unit identification sequence of the current advertisement space. It is to be understood that the second sequence number may be a sequence number of a unit id at the tail in the unit id sequence of the current slot.

A second type parameter setting module 112, configured to set a serial number corresponding to a unit identifier of a second preset type advertisement unit according to the second serial number, and set a first parameter of the second preset type advertisement unit to a first preset value;

it is understood that the advertisement operation configuration device 10 may apply for a unit identifier of a second preset type advertisement unit in advance, where the second preset type advertisement unit may be an advertisement source with a flexibly settable base price, for example, an adsob advertisement source or an Ad Exchange advertisement source. Optionally, the advertisement operation configuring device 10 may generate a unit identifier of a second preset type advertisement unit according to a unit identifier rule of the second preset type advertisement unit, and further, the advertisement operation configuring device 10 may configure the unit identifier of the second preset type advertisement unit to the current advertisement slot, for example, the advertisement operation configuring device 10 may write or associate an ID of an Ad Exchange advertisement source or an Ad Exchange advertisement source into the current advertisement slot, so that the current advertisement slot may correspond to the unit identifier of the second preset type advertisement unit.

In a specific implementation, the second type parameter setting module 112 may set a serial number corresponding to the unit identifier of the second preset type advertisement unit according to the second serial number, and optionally, the second type parameter setting module 112 may place the serial number corresponding to the unit identifier of the second preset type advertisement unit after the second serial number, and in a specific implementation, the effect after the unit identifier is arranged may be as shown in fig. 5: and when the second sequence number is the tail sequence number at the tail in the unit identification sequence of the current advertisement position, the sequence number corresponding to the unit identification of the set second preset type advertisement unit is the new tail sequence number.

Further, the second type parameter setting module 112 may set the first parameter of the second preset type advertisement unit to a first preset value, and it is understood that the first parameter of the second preset type advertisement unit may be a price-backing parameter of the second preset type advertisement unit, and the first preset value may be a lowest price-backing parameter of the second preset type advertisement unit. Optionally, to ensure the advertisement display amount of the current advertisement space when the advertisement filling rate is insufficient, the second-type parameter setting module 112 may set the price per cent parameter of a lower value of the second preset-type advertisement unit to the first preset value (for example, the price per cent parameter such as 0, 0.1, 0.2, etc. may be set to the first preset value).

It can be understood that the advertisement operation configuration device 10 may perform update sorting processing on the unit identification sequence of the current advertisement position based on the unit identifications of the historical advertisement units corresponding to the current advertisement position and the unit identifications of the preset type advertisement units, and may obtain an updated unit identification sequence of the current advertisement position. For example, the advertisement operation configuration device 10 may use the serial number of the unit identifier of the first preset type advertisement unit as the first serial number of the unit identifier sequence of the current advertisement space, sequentially add one bit to the serial numbers of the unit identifiers of the historical advertisement units corresponding to the current advertisement space, that is, the serial number originally located at the first position is used as the serial number located at the second position, and so on, and may also use the serial number of the unit identifier of the second preset type advertisement unit as the tail serial number of the unit identifier sequence of the current advertisement space, and finally may obtain the reordered unit identifier sequence of the current advertisement space as shown in fig. 6.

Referring to fig. 10, a schematic structural diagram of another advertisement operation configuration device is provided for the embodiment of the present invention. As shown in fig. 10, the advertisement operation configuration apparatus 1000 may include: at least one processor 1001, such as a CPU, at least one network interface 1004, a user interface 1003, memory 1005, at least one communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display) and a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface and a standard wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (non-volatile memory), such as at least one disk memory. The memory 1005 may optionally be at least one memory device located remotely from the processor 1001. As shown in fig. 10, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an advertisement operation configuration application program.

In the advertisement operation configuration device 1000 shown in fig. 10, the user interface 1003 is mainly used as an interface for providing input for a user, and acquiring data input by the user; the network interface 1004 is used for data communication with the user terminal; and the processor 1001 may be configured to invoke the advertisement operation configuration application stored in the memory 1005 and specifically perform the following operations:

In one embodiment, the processor 1001 further performs the following operations:

applying for unit identification of a first preset type advertisement unit, and configuring the unit identification of the first preset type advertisement unit to the current advertisement position.

In one embodiment, before the processor 1001 performs the update and sorting process on the unit identifier sequence of the current advertisement slot based on the unit identifiers of the historical advertisement units corresponding to the current advertisement slot and the unit identifiers of the first preset type advertisement units, and obtains an updated unit identifier sequence of the current advertisement slot, the following operations are further performed:

detecting a second parameter of the current ad slot;

when the second parameter is smaller than a preset threshold value, acquiring a second serial number according to the unit identification sequence of the current advertisement space;

and setting a serial number corresponding to the unit identifier of the second preset type advertisement unit according to the second serial number, and setting the first parameter of the second preset type advertisement unit as a first preset value.

when an advertisement content acquisition instruction carrying an advertisement site identification and sent by a terminal is received, acquiring a current unit identification sequence of an advertisement site corresponding to the advertisement site identification;

and sequentially sending advertisement information requests to all advertisement units of the advertisement space according to the current unit identification sequence of the advertisement space, and updating the historical data of the advertisement units sending the advertisement information when the advertisement information returned by the advertisement units according to the advertisement information requests is obtained and the advertisement information is successfully displayed by the terminal.

when the advertisement unit receiving the advertisement information request is a preset type advertisement unit, judging whether a third parameter returned by the preset type advertisement unit meets a preset first parameter or not;

and when the third parameter returned by the preset type advertisement unit does not meet the preset first parameter, giving up the advertisement information returned by the preset type advertisement unit.

In the embodiment of the invention, the unit identification of each historical advertisement unit corresponding to the current advertisement position and the recorded historical data of each historical advertisement unit are obtained, and the unit identification is sequenced according to the historical data to obtain the unit identification sequence of the current advertisement position; acquiring first historical data of a historical advertisement unit corresponding to the unit identifier of the first serial number according to the unit identifier sequence of the current advertisement space; then, setting a serial number corresponding to the unit identifier of the first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data; and finally, updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated unit identification sequence of the current advertisement space. By setting the preset type advertisement unit and analyzing the parameter information returned by the preset type advertisement unit, the accuracy of reasonably displaying the advertisement information returned by the advertisement unit is improved; writing the unit identifiers of the advertisement units of the first preset type into the current advertisement space, so that the unit identifiers of the advertisement units of the first preset type are positioned in the unit identifier sequence of the current advertisement space after the unit identifiers are sequenced; the second preset type advertisement unit is used as a tail advertisement unit in the advertisement unit corresponding to the current advertisement position, and a smaller base price parameter is set for the second preset type advertisement unit or the base price parameter is not set, so that the advertisement display amount of the advertisement position is increased.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.

The above disclosure is only for the purpose of illustrating the preferred embodiments of the present invention, and it is therefore to be understood that the invention is not limited by the scope of the appended claims.

Claims

1. An advertisement operation configuration method is characterized by comprising the following steps:

acquiring unit identifications of historical advertisement units corresponding to a current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifications according to the historical data to obtain a unit identification sequence of the current advertisement position, wherein the historical advertisement units are advertisement sources corresponding to the current advertisement position;

detecting the advertisement filling rate of the current advertisement position, wherein the advertisement filling rate is used for representing the ratio of the advertisement display times of the current advertisement position to the received advertisement request;

if the advertisement filling rate is smaller than a preset threshold value, acquiring a second serial number according to the unit identification sequence of the current advertisement space, wherein the second serial number is the serial number of the unit identification at the tail in the unit identification sequence of the current advertisement space;

setting a serial number corresponding to a unit identifier of a second preset type advertisement unit according to the second serial number, and setting a first parameter of the second preset type advertisement unit as a first preset value, wherein the second preset type advertisement unit is an advertisement source with flexibly set base price, and the first preset value is a lowest base price parameter of the second preset type advertisement unit;

updating and sequencing the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the second preset type advertisement units, and acquiring advertisement information according to the updated current unit identification sequence of the current advertisement space;

setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number, and setting a first parameter of the first preset type advertisement unit according to the first historical data, wherein the first parameter of the first preset type advertisement unit is higher than the first historical data;

updating and sequencing the unit identification sequence of the current advertisement position based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement position and the serial numbers of the unit identifications of the first preset type advertisement units, and obtaining the updated current unit identification sequence of the current advertisement position, wherein the priority of each unit identification in the current unit identification sequence is the priority of sending an advertisement information request to the advertisement unit corresponding to each unit identification;

when an advertisement content acquisition instruction carrying an advertisement site identification and sent by a terminal is received, acquiring a current unit identification sequence of the current advertisement site corresponding to the advertisement site identification;

sequentially sending advertisement information requests to all advertisement units of the current advertisement space according to the current unit identification sequence;

and acquiring advertisement information returned by the advertisement unit according to the advertisement information request, and sending the advertisement information to the terminal.

2. The method of claim 1, wherein the method further comprises:

3. The method of claim 1, further comprising:

and if the terminal successfully displays the advertisement information, updating the historical data of the advertisement unit sending the advertisement information.

4. The method of claim 3, further comprising:

5. An advertisement operation configuration device, comprising:

the sequencing processing module is used for acquiring unit identifiers of historical advertisement units corresponding to the current advertisement position and recorded historical data of the historical advertisement units, and sequencing the unit identifiers according to the historical data to obtain a unit identifier sequence of the current advertisement position, wherein each historical advertisement unit is an advertisement source corresponding to the current advertisement position;

the second parameter detection module is used for detecting the advertisement filling rate of the current advertisement position, and the advertisement filling rate is used for representing the ratio of the advertisement display times of the current advertisement position to the received advertisement request;

a second serial number data obtaining module, configured to obtain a second serial number according to the unit identifier sequence of the current advertisement space if the advertisement filling rate is smaller than a preset threshold, where the second serial number is a serial number of a unit identifier at a tail in the unit identifier sequence of the current advertisement space;

the second type parameter setting module is used for setting a serial number corresponding to a unit identifier of a second preset type advertisement unit according to the second serial number, and setting a first parameter of the second preset type advertisement unit as a first preset value, wherein the second preset type advertisement unit is an advertisement source with flexibly set base price, and the first preset value is a lowest base price parameter of the second preset type advertisement unit;

the sorting processing module is further used for updating and sorting the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the second preset type advertisement units, and acquiring advertisement information according to the updated current unit identification sequence of the current advertisement space;

the first type parameter setting module is used for setting a serial number corresponding to a unit identifier of a first preset type advertisement unit according to the first serial number and setting a first parameter of the first preset type advertisement unit according to the first historical data, wherein the first parameter of the first preset type advertisement unit is higher than the first historical data;

a unit identification sequence updating module, configured to update and sort the unit identification sequence of the current advertisement space based on the serial numbers of the unit identifications of the historical advertisement units corresponding to the current advertisement space and the serial numbers of the unit identifications of the first preset type advertisement units, and obtain an updated current unit identification sequence of the current advertisement space, where a priority of each unit identification in the current unit identification sequence is a priority of sending an advertisement information request to an advertisement unit corresponding to each unit identification;

the identification sequence acquisition module is used for acquiring a current unit identification sequence of the current advertisement position corresponding to the advertisement position identification when receiving an advertisement content acquisition instruction which is sent by a terminal and carries the advertisement position identification; sequentially sending advertisement information requests to all advertisement units of the current advertisement space according to the current unit identification sequence; and acquiring advertisement information returned by the advertisement unit according to the advertisement information request, and sending the advertisement information to the terminal.

6. The apparatus of claim 5, further comprising:

and the unit identification application module is used for applying for the unit identification of the first preset type advertisement unit and configuring the unit identification of the first preset type advertisement unit to the current advertisement position.

7. The apparatus of claim 5, further comprising:

and the historical data updating module is used for updating the historical data of the advertisement unit sending the advertisement information if the terminal successfully displays the advertisement information.

8. The apparatus of claim 7, further comprising:

the parameter judgment module is used for judging whether a third parameter returned by the advertisement unit of the preset type meets a preset first parameter or not when the advertisement unit receiving the advertisement information request is the advertisement unit of the preset type;

and the information display module is used for giving up the advertisement information returned by the preset type advertisement unit when the third parameter returned by the preset type advertisement unit does not meet the preset first parameter.