CN112437332A - Method and device for playing target multimedia information - Google Patents
Method and device for playing target multimedia information Download PDFInfo
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- CN112437332A CN112437332A CN202011256808.8A CN202011256808A CN112437332A CN 112437332 A CN112437332 A CN 112437332A CN 202011256808 A CN202011256808 A CN 202011256808A CN 112437332 A CN112437332 A CN 112437332A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4524—Management of client data or end-user data involving the geographical location of the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Information Transfer Between Computers (AREA)
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Abstract
The application relates to a method and a device for playing target multimedia information, wherein the method comprises the following steps: acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment; determining target multimedia information to be played according to the first characteristic information and the target position information; and controlling the target terminal equipment to play the target multimedia information. The method and the device solve the technical problem that the multimedia information is low in putting precision.
Description
Technical Field
The present application relates to the field of computers, and in particular, to a method and an apparatus for playing target multimedia information.
Background
Public place advertisement is as a novel advertising media, because of its audience crowd is big, is of great benefit to advertisement information transfer, arouses exchange and discussion easily, receives advertiser's liking deeply in recent years, and current public place advertisement has as: although the electronic screen and the projection have the characteristics of rich forms, high target audience concentration, high advertisement reach rate, strong visual impact and the like, the method of regular updating or circular playing is usually adopted to recommend to audiences, audience groups of advertisements are not distinguished, and the expected effect of advertisement delivery cannot be achieved.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The application provides a method and a device for playing target multimedia information, which are used for at least solving the technical problem of low multimedia information release precision in the related technology.
According to an aspect of an embodiment of the present application, there is provided a method for playing target multimedia information, including: acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment; determining target multimedia information to be played according to the first characteristic information and the target position information; and controlling the target terminal equipment to play the target multimedia information.
Optionally, determining the target multimedia information to be played according to the first feature information and the target position information includes: determining a first database corresponding to the target terminal device according to the target position information, wherein the first database stores the associated multimedia information and characteristic information; and determining the multimedia information associated with the first characteristic information in the first database as the target multimedia information.
Optionally, when a plurality of target objects are provided, determining the multimedia information associated with the first feature information in the first database as the target multimedia information includes: determining a specific gravity value of each first characteristic information in all the first characteristic information according to the first characteristic information of a plurality of target objects; determining target characteristic information corresponding to the maximum specific gravity value in all the specific gravity values in all the first characteristic information; and determining the multimedia information associated with the target characteristic information in the first database as the target multimedia information.
Optionally, before determining the first database corresponding to the target terminal device according to the target location information, the method further includes: when the target terminal equipment plays multimedia information, collecting the second characteristic information of a historical viewing object of the played multimedia information; recording the played multimedia information and the collected second characteristic information; establishing the first database based on the played multimedia information and the second characteristic information.
Optionally, determining the target multimedia information to be played according to the first feature information and the target position information includes: determining a second database corresponding to the target terminal device according to the target position information, wherein the second database stores an association relationship between multimedia information viewed by the target object and the first characteristic information of the target object; searching the second database for multimedia information associated with the first characteristic information; selecting the target multimedia information from the multimedia information associated with the first feature information.
Optionally, the obtaining the first feature information of the target object and the target location information of the target terminal device in the target environment includes: when the target terminal device plays a specific position of first multimedia information, acquiring the first characteristic information of the target object viewing the played first multimedia information and the target position information of the target terminal device, wherein the first multimedia information is played by the target terminal device before the target multimedia information is played.
According to another aspect of the embodiments of the present application, there is also provided a playing apparatus of target multimedia information, including: the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, and the target terminal equipment is positioned in the target environment; the determining module is used for determining target multimedia information to be played according to the first characteristic information and the target position information; and the control module is used for controlling the target terminal equipment to play the target multimedia information.
Optionally, the determining module includes: a first determining unit, configured to determine, according to the target location information, a first database corresponding to the target terminal device, where the first database stores associated multimedia information and feature information; a second determining unit, configured to determine, as the target multimedia information, the multimedia information associated with the first feature information in the first database.
According to another aspect of the embodiments of the present application, there is also provided a storage medium including a stored program which, when executed, performs the above-described method.
According to another aspect of the embodiments of the present application, there is also provided an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor executes the above method through the computer program.
In the embodiment of the application, first characteristic information of a target object in a target environment and target position information of target terminal equipment are obtained, wherein the target terminal equipment is located in the target environment; determining target multimedia information to be played according to the first characteristic information and the target position information; the method for controlling the target terminal equipment to play the target multimedia information comprises the steps of obtaining the characteristic information of a target object for watching the multimedia information and the target position information of the target terminal equipment, determining the target multimedia information suitable for the target object according to the characteristic information of the target object and the release position information of the current information, and controlling the terminal equipment to play the target multimedia information for the target object, so that the aim of accurately configuring the target multimedia information for different target objects is fulfilled, the technical effect of improving the release precision of the multimedia information is achieved, and the technical problem that the release precision of the multimedia information is low is solved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without inventive exercise.
FIG. 1 is a diagram illustrating a hardware environment of a playing method of target multimedia information according to an embodiment of the present application;
FIG. 2 is a flow chart of an alternative method for playing target multimedia information according to an embodiment of the present application;
FIG. 3 is a flow chart of an alternative method for creating a viewing object profile library according to an embodiment of the present application;
FIG. 4 is a schematic diagram of an alternative apparatus for playing target multimedia information according to an embodiment of the present application;
fig. 5 is a block diagram of a terminal according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to an aspect of the embodiments of the present application, an embodiment of a method for playing target multimedia information is provided.
Alternatively, in this embodiment, the above-mentioned playing method of the target multimedia information may be applied to a hardware environment formed by the terminal 101 and the server 103 as shown in fig. 1. Fig. 1 is a schematic diagram of a hardware environment of a playing method of target multimedia information according to an embodiment of the present application, as shown in fig. 1, a server 103 is connected to a terminal 101 through a network, and may be used to provide services (such as multimedia file selection) for the terminal or a client installed on the terminal, and a database may be provided on the server or separately from the server, and is used to provide data storage services for the server 103, where the network includes, but is not limited to: the terminal 101 is not limited to a PC, a mobile phone, a tablet computer, and the like. The playing method of the target multimedia information in the embodiment of the present application may be executed by the server 103, or may be executed by the terminal 101, or may be executed by both the server 103 and the terminal 101. The terminal 101 executing the playing method of the target multimedia information according to the embodiment of the present application may also be executed by a client installed thereon.
Fig. 2 is a flowchart of an optional target multimedia information playing method according to an embodiment of the present application, and as shown in fig. 2, the method may include the following steps:
step S202, acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment;
step S204, determining target multimedia information to be played according to the first characteristic information and the target position information;
step S206, controlling the target terminal device to play the target multimedia information.
Through the steps S202 to S206, the target multimedia information suitable for the target object is determined according to the feature information of the target object and the target position information of the target terminal device by obtaining the feature information of the target object for viewing the multimedia information and the target position information of the target terminal device, and the terminal device is controlled to play the target multimedia information for the target object, so that the purpose of accurately configuring the target multimedia information for different target objects is achieved, thereby achieving the technical effect of improving the multimedia information release precision, and further solving the technical problem of low multimedia information release precision.
In the technical solution provided in step S202, the target environment to which the method is applied may be, but is not limited to, public places including elevator rooms, subway waiting areas, bus station waiting areas, and the like, and this solution is not limited to this.
Optionally, in this embodiment, the target terminal device may include, but is not limited to, a multimedia playing device such as an electronic display screen and a projection lamp, which is not limited in this embodiment.
Optionally, in this embodiment, the first feature information may include, but is not limited to: the method for acquiring the first characteristic information of the target object in the target environment may be to acquire the first characteristic information by using a shooting device installed at a certain position in the target environment or a shooting device installed on a target terminal device, and the shooting device identifies the target object, or may be to acquire the first characteristic information of the target object by controlling the shooting device to shoot an image of the target object in the target environment and identify the image, and the method for acquiring the characteristic information is not limited in the present scheme.
Optionally, in this embodiment, the target location information of the target terminal device is a specific location of the current multimedia information playing point, for example: and xx elevator of the building in the cell xx with the xx address.
In the technical solution provided in step S204, the target multimedia information may include, but is not limited to, advertisements in the form of pictures, audio or video, and different types of advertisements may be recommended according to the difference between the characteristic information and the location information of the target object, for example, a man may be interested in an advertisement of an automobile type, a woman may be interested in an advertisement of a beauty product type, for example, an advertisement of a medicine type recommended to a hospital of the target object near a hospital, and an advertisement of a diet type recommended to the target object near a shopping mall.
As an optional embodiment, determining the target multimedia information to be played according to the first feature information and the target position information includes:
s11, determining a first database corresponding to the target terminal device according to the target position information, wherein the first database stores the associated multimedia information and characteristic information;
and S12, determining the multimedia information associated with the first characteristic information in the first database as the target multimedia information.
Optionally, in this embodiment, the first database is a pre-established database suitable for a certain area, the area where the target terminal device is located is determined according to the location information of the target terminal device, and one database is commonly used for all target terminal devices within a certain area range, for example: and all target terminal equipment in the xx cell share one database.
Through the steps, a database is established for a certain area, and the database to which the target terminal device belongs is determined according to the target position information of the target terminal device, so that the corresponding multimedia information can be determined in the corresponding database according to the first characteristic information of the target object, and the purpose of accurately delivering the multimedia information is achieved.
As an optional embodiment, when the target object is multiple, determining the multimedia information associated with the first feature information in the first database as the target multimedia information includes:
s21, determining, according to the first feature information of the plurality of target objects, a specific gravity value of each of the first feature information in all of the first feature information;
s22, determining target characteristic information corresponding to the maximum specific gravity value in all the specific gravity values in all the first characteristic information;
and S23, determining the multimedia information associated with the target characteristic information in the first database as the target multimedia information.
Alternatively, in this embodiment, when there are multiple target objects in the target environment, the corresponding target multimedia information may be recommended for the gender feature information of women by extracting all feature information of the target objects in the target environment, calculating the specific gravity value of each type of feature information, and recommending media information for the feature information with the largest specific gravity value, for example, 10 persons, 3 men, and 7 women in a certain elevator, and obtaining 30% of male percentage and 70% of female percentage by extracting the gender feature information.
Through the steps, the specific gravity value of each feature information is calculated in the target environment with a plurality of target objects, and the target multimedia information is recommended according to the feature information with the maximum specific gravity value, so that the recommendation is carried out according to the weight of the feature information, and the browsing capacity of the target multimedia information is improved.
As an optional embodiment, before determining the first database corresponding to the target terminal device according to the target location information, the method further includes:
s31, when the target terminal equipment plays the multimedia information, collecting second characteristic information of a history viewing object of the played multimedia information;
s32, recording the played multimedia information and the collected second characteristic information;
s33, building the first database based on the played multimedia information and the second characteristic information.
Optionally, in this embodiment, a shooting device is installed at a certain position in the target environment or a certain position installed on the target terminal device, and when the target terminal device plays the multimedia information at the specified position, the shooting device is triggered to identify the second feature information of the target object viewing the multimedia information, or the shooting device may acquire an image shot by the shooting device, and the second feature information of the object viewing the multimedia information is identified through image identification, for example, the viewing object viewing the screen of the target terminal device in the image may be determined through eye identification or face angle identification, and the second feature information of the viewing object may be obtained through feature identification.
Optionally, in this embodiment, a mark may be added at a designated position of the multimedia information, such as a beginning and an end of a slice, when the target terminal device plays the mark position of the multimedia information, the shooting device is triggered to acquire the second feature information of the viewing object that views the current multimedia information and the target position information of the current target terminal device, and the first database may be established according to the played multimedia information, the target position information of the target terminal device, and the second feature information of the viewing object.
Through the steps, the characteristic information of the watching object, the target position information of the target terminal equipment and the corresponding multimedia information when the target terminal equipment plays the history are obtained, and the database is established, so that the accuracy rate when the target multimedia information corresponding to the target characteristic information is determined according to the first database is ensured.
Fig. 3 is a flow chart of an alternative method for creating a viewing object feature information base, which can be applied to advertisement recommendation in elevator and other places according to an embodiment of the present application, as shown in fig. 3:
step S301, adding detection marks in all multimedia files, and sending the multimedia files to each target terminal device.
Step S302, when the target terminal device plays the multimedia file, the camera is triggered to shoot a picture containing all the watching objects when the multimedia file is played to the position of the detection mark.
Step S303, uploading the shot picture of the viewer, the corresponding multimedia file, and the position information of the target terminal device playing the multimedia file to the server.
Step S304, the server identifies the received picture, identifies the characteristic information of the watching object in the picture, and creates a watching object characteristic information base according to the identified characteristic information, the position information of the target terminal device and the corresponding multimedia file.
As an optional embodiment, determining the target multimedia information to be played according to the first feature information and the target position information includes:
s41, determining a second database corresponding to the target terminal device according to the target location information, where the second database stores an association relationship between the multimedia information viewed by the target object and the first feature information of the target object;
s42, searching the multimedia information associated with the first characteristic information in the second database;
s43, selecting the target multimedia information from the multimedia information associated with the first feature information.
Optionally, in this embodiment, a mark is preset at a specified position of the multimedia information, and when the target terminal device plays to the marked position, the feature information of the viewer of the current multimedia information and the position information of the current target terminal device are acquired.
Optionally, in this embodiment, the second database is a second database that stores multimedia information viewed by the target object, and the corresponding second database may be determined according to the feature information of the target object and the location information of the target terminal device in the current target environment.
Optionally, in this embodiment, the multimedia information associated with the first feature information searched in the second database may be one of the multimedia information with the largest number of viewing times of the target object, and may also be one of the multimedia information that is not viewed by the target object, for example: when the King takes the elevator in the xx cell A, the King looks up to watch xx advertisements, and the elevator arrives at the destination; then, the king is recognized by the human face when taking the elevator from the district B, and then the xx advertisement which is not seen by the king before the next advertisement of the elevator is played.
Through the steps, the second database storing the historical viewing data of the target object is established, and the multimedia information with the maximum viewing times or not seen before is recommended to the target object according to the characteristic information of the target object, so that the user experience is improved.
As an optional embodiment, the obtaining the first feature information of the target object and the target location information of the target terminal device in the target environment includes:
s51, when the target terminal device plays a specific position of first multimedia information, acquiring the first feature information of the target object viewing the played first multimedia information and the target position information of the target terminal device, where the first multimedia information is played by the target terminal device before the target multimedia information is played.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present application.
According to another aspect of the embodiments of the present application, there is also provided a playing apparatus of target multimedia information for implementing the playing method of target multimedia information. Fig. 4 is a schematic diagram of an alternative apparatus for playing target multimedia information according to an embodiment of the present application, and as shown in fig. 4, the apparatus may include:
an obtaining module 42, configured to obtain first feature information of a target object in a target environment and target location information of a target terminal device, where the target terminal device is located in the target environment;
a determining module 44, configured to determine target multimedia information to be played according to the first feature information and the target position information;
and a control module 46, configured to control the target terminal device to play the target multimedia information.
It should be noted that the obtaining module 42 in this embodiment may be configured to execute step S202 in this embodiment, the determining module 44 in this embodiment may be configured to execute step S204 in this embodiment, and the controlling module 46 in this embodiment may be configured to execute step S206 in this embodiment.
It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of the above embodiments. It should be noted that the modules described above as a part of the apparatus may operate in a hardware environment as shown in fig. 1, and may be implemented by software or hardware.
Through the module, the technical problem of low multimedia information releasing precision can be solved, and the technical effect of improving the multimedia information releasing precision is achieved.
As an alternative embodiment, the determining module includes: a first determining unit, configured to determine, according to the target location information, a first database corresponding to the target terminal device, where the first database stores associated multimedia information and feature information; a second determining unit, configured to determine, as the target multimedia information, the multimedia information associated with the first feature information in the first database.
As an optional embodiment, when the target object is a plurality of objects, the second determining unit includes: determining a specific gravity value of each first characteristic information in all the first characteristic information according to the first characteristic information of a plurality of target objects; determining target characteristic information corresponding to the maximum specific gravity value in all the specific gravity values in all the first characteristic information; and taking the multimedia information associated with the target characteristic information in the first database as the target multimedia information.
As an alternative embodiment, the apparatus further comprises: the acquisition module is used for acquiring second characteristic information of a historical viewing object of played multimedia information when the target terminal equipment plays the multimedia information before the first database corresponding to the target terminal equipment is determined according to the target position information; the recording module is used for recording the played multimedia information and the collected second characteristic information; and the establishing module is used for establishing the first database based on the played multimedia information and the second characteristic information.
As an alternative embodiment, the determining module includes: a third determining unit, configured to determine, according to the target location information, a second database corresponding to the target terminal device, where an association relationship between multimedia information viewed by the target object and the first feature information of the target object is stored in the second database; the searching unit is used for searching the multimedia information related to the first characteristic information in the second database; a selecting unit, configured to select the target multimedia information from the multimedia information associated with the first feature information.
As an alternative embodiment, the obtaining module includes: an obtaining unit, configured to obtain, when the target terminal device plays a specific position of first multimedia information, the first feature information of the target object and the target position information of the target terminal device, where the first multimedia information is played by the target terminal device before the target terminal device plays the target multimedia information, where the first feature information of the target object and the target position information of the target terminal device are viewed.
It should be noted here that the modules described above are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to the disclosure of the above embodiments. It should be noted that the modules described above as a part of the apparatus may be operated in a hardware environment as shown in fig. 1, and may be implemented by software, or may be implemented by hardware, where the hardware environment includes a network environment.
According to another aspect of the embodiments of the present application, there is also provided a server or a terminal for implementing the method for playing the target multimedia information.
Fig. 5 is a block diagram of a terminal according to an embodiment of the present application, and as shown in fig. 5, the terminal may include: one or more processors 501 (only one of which is shown), a memory 503, and a transmission means 505. as shown in fig. 5, the terminal may further include an input/output device 507.
The memory 503 may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for playing the target multimedia information in the embodiment of the present application, and the processor 501 executes various functional applications and data processing by running the software programs and modules stored in the memory 503, that is, implements the above-mentioned method for playing the target multimedia information. The memory 503 may include high speed random access memory and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 503 may further include memory located remotely from the processor 501, which may be connected to the terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission means 505 is used for receiving or sending data via a network, and may also be used for data transmission between the processor and the memory. Examples of the network may include a wired network and a wireless network. In one example, the transmission device 505 includes a Network adapter (NIC) that can be connected to a router via a Network cable and other Network devices to communicate with the internet or a local area Network. In one example, the transmission device 505 is a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
Among them, the memory 503 is used to store an application program in particular.
The processor 501 may call the application stored in the memory 503 through the transmission means 505 to perform the following steps: acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment; determining target multimedia information to be played according to the first characteristic information and the target position information; and controlling the target terminal equipment to play the target multimedia information.
The embodiment of the application provides a scheme of a method and a device for playing target multimedia information. The method comprises the steps of obtaining characteristic information of a target object for watching multimedia information and target position information of target terminal equipment, determining target multimedia information suitable for the target object according to the characteristic information of the target object and the throwing position information of current information, and controlling the terminal equipment to play the target multimedia information for the target object, so that the aim of accurately configuring the target multimedia information for different target objects is fulfilled, the technical effect of improving the throwing precision of the multimedia information is achieved, and the technical problem that the throwing precision of the multimedia information is low is solved.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments, and this embodiment is not described herein again.
It can be understood by those skilled in the art that the structure shown in fig. 5 is only an illustration, and the terminal may be a terminal device such as a smart phone (e.g., an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a Mobile Internet Device (MID), a PAD, etc. Fig. 5 is a diagram illustrating a structure of the electronic device. For example, the terminal may also include more or fewer components (e.g., network interfaces, display devices, etc.) than shown in FIG. 5, or have a different configuration than shown in FIG. 5.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by a program instructing hardware associated with the terminal device, where the program may be stored in a computer-readable storage medium, and the storage medium may include: flash disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
Embodiments of the present application also provide a storage medium. Alternatively, in this embodiment, the storage medium may be used to execute a program code of a playing method of the target multimedia information.
Optionally, in this embodiment, the storage medium may be located on at least one of a plurality of network devices in a network shown in the above embodiment.
Optionally, in this embodiment, the storage medium is configured to store program code for performing the following steps: acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment; determining target multimedia information to be played according to the first characteristic information and the target position information; and controlling the target terminal equipment to play the target multimedia information.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments, and this embodiment is not described herein again.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a storage medium, and including instructions for causing one or more computer devices (which may be personal computers, servers, network devices, or the like) to execute all or part of the steps of the method described in the embodiments of the present application.
In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (10)
1. A method for playing target multimedia information is characterized by comprising the following steps:
acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, wherein the target terminal equipment is positioned in the target environment;
determining target multimedia information to be played according to the first characteristic information and the target position information;
and controlling the target terminal equipment to play the target multimedia information.
2. The method of claim 1, wherein determining the target multimedia information to be played according to the first feature information and the target position information comprises:
determining a first database corresponding to the target terminal device according to the target position information, wherein the first database stores the associated multimedia information and characteristic information;
and determining the multimedia information associated with the first characteristic information in the first database as the target multimedia information.
3. The method of claim 2, wherein when the target object is multiple, determining the multimedia information associated with the first feature information in the first database as the target multimedia information comprises:
determining a specific gravity value of each first characteristic information in all the first characteristic information according to the first characteristic information of a plurality of target objects;
determining target characteristic information corresponding to the maximum specific gravity value in all the specific gravity values in all the first characteristic information;
and determining the multimedia information associated with the target characteristic information in the first database as the target multimedia information.
4. The method of claim 2, wherein prior to determining the first database corresponding to the target terminal device from the target location information, the method further comprises:
when the target terminal equipment plays the multimedia information, collecting second characteristic information of a historical viewing object of the played multimedia information;
recording the played multimedia information and the collected second characteristic information;
establishing the first database based on the played multimedia information and the second characteristic information.
5. The method of claim 1, wherein determining the target multimedia information to be played according to the first feature information and the target position information comprises:
determining a second database corresponding to the target terminal device according to the target position information, wherein the second database stores an association relationship between multimedia information viewed by the target object and the first characteristic information of the target object;
searching the second database for multimedia information associated with the first characteristic information;
selecting the target multimedia information from the multimedia information associated with the first feature information.
6. The method of claim 1, wherein obtaining the first feature information of the target object and the target location information of the target terminal device in the target environment comprises:
when the target terminal device plays a specific position of first multimedia information, acquiring the first characteristic information of the target object viewing the played first multimedia information and the target position information of the target terminal device, wherein the first multimedia information is played by the target terminal device before the target multimedia information is played.
7. An apparatus for playing a target multimedia message, comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring first characteristic information of a target object in a target environment and target position information of target terminal equipment, and the target terminal equipment is positioned in the target environment;
the determining module is used for determining target multimedia information to be played according to the first characteristic information and the target position information;
and the control module is used for controlling the target terminal equipment to play the target multimedia information.
8. The apparatus of claim 7, wherein the determining module comprises:
a first determining unit, configured to determine, according to the target location information, a first database corresponding to the target terminal device, where the first database stores associated multimedia information and feature information;
a second determining unit, configured to determine, as the target multimedia information, the multimedia information associated with the first feature information in the first database.
9. A storage medium, characterized in that the storage medium comprises a stored program, wherein the program when executed performs the method of any of the preceding claims 1 to 6.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the method of any of the preceding claims 1 to 6 by means of the computer program.
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