CN114257873B - Information pushing method and card display method in network live broadcast scene - Google Patents
Information pushing method and card display method in network live broadcast scene Download PDFInfo
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/43—Querying
- G06F16/435—Filtering based on additional data, e.g. user or group profiles
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- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
- G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
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- G06F16/9535—Search customisation based on user profiles and personalisation
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
Abstract
The embodiment of the application discloses an information pushing method in a network live broadcast scene, which is used in a server and comprises the following steps: obtaining a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page; acquiring a plurality of cards, wherein the plurality of cards comprise flow exposure cards; determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects and the characteristic information of the anchor; and executing card pushing according to the card pushing strategy so as to display the pushed card to a live broadcast interface of the audience terminal. According to the technical scheme provided by the embodiment of the application, under the network live broadcast scene, the guiding information and the like can be pushed to each audience terminal in the form of the card, so that the perception of a user is increased, and the interaction efficiency for guiding can be improved.
Description
Technical Field
The embodiment of the application relates to the field of network live broadcast, in particular to an information pushing method and system in a network live broadcast scene, a card display method in the network live broadcast scene, computer equipment and a computer readable storage medium.
Background
With the rapid popularity of internet technology, webcasting is being received and favored by more and more people. Webcasting generally involves: the system comprises a live broadcast platform, a live broadcast terminal and a spectator terminal, wherein the live broadcast terminal can provide multimedia content (such as video content) for the spectator terminal through the live broadcast platform, and can also receive the multimedia content (such as comment content) provided by the spectator terminal through the live broadcast platform, so that the effect of live broadcast and interaction is realized. Because of the strong live and interactive nature of webcasting, webcasting is favored by more and more audiences and anchor.
In order to determine an effective ecological circle in the field of network live broadcasting, a good living and growing environment of a host is ensured. The live platform needs to support a plurality of anchor and promote payment activities, and creates a forward circulation environment.
At present, the anchor promotion and payment interaction efficiency in the network live broadcast scene is low, and the user perception is poor and is excessively disturbed.
Disclosure of Invention
In view of the foregoing, an object of an embodiment of the present application is to provide an information pushing method, a system, a card display method, a computer device and a computer readable storage medium in a live network scene, which can be used to solve the above problems.
An aspect of the embodiments of the present application provides an information pushing method in a live network scenario, which is used in a server, and the method includes:
obtaining a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
acquiring a plurality of cards, wherein the plurality of cards comprise flow exposure cards; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects thereof and the characteristic information of the anchor; and
And executing card pushing according to the card pushing strategy so as to display the pushed card to a live broadcast interface of the audience terminal.
Optionally, the determining the card pushing policy of the traffic exposure card based on the historical behavior information of the audience terminal and the associated objects and the feature information of the anchor includes:
acquiring push history data associated with the audience terminal;
according to the pushing history data, determining card pushing times in a history time period; and
And under the condition that the card pushing times are lower than a preset threshold value, determining to execute card pushing on the audience terminal.
Optionally, each card is respectively associated with a host broadcast identifier of a host broadcast; the determining the card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the associated object and the feature information of the anchor comprises the following steps:
acquiring interest tags of objects associated with the audience terminals;
acquiring a host broadcasting label of each host broadcasting associated with each card;
calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor;
determining a target anchor according to the matching degree between the object and each anchor;
determining a target flow exposure card associated with the target anchor identifier according to the target anchor identifier of the target anchor; and
And determining to push the target flow exposure card to the audience terminal.
Optionally, the determining the card pushing policy of the traffic exposure card based on the historical behavior information of the audience terminal and the associated objects and the feature information of the anchor includes:
monitoring the duration of the entry of the audience terminal into the live interface and the operational behavior within the duration;
And if the duration time is longer than the preset time length and the target operation behavior is not monitored, executing the card pushing.
Optionally, the plurality of cards further includes: and the payment guide card is used for guiding the audience terminal to enter a virtual gift page or an electronic payment page.
Optionally, each card is respectively associated with a host broadcast identifier of a host broadcast; the method further comprises the steps of:
acquiring payment history data of the audience terminal association object;
determining whether a payment behavior for the current anchor exists in a historical time period according to the payment historical data; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
Optionally, each card is respectively associated with a host broadcast identifier of a host broadcast; the method further comprises the steps of:
acquiring payment history data of the audience terminal association object;
determining whether payment behaviors aiming at the same kind of anchor exist in a historical time period according to the payment historical data; wherein the same type of anchor is other anchors with one or more same anchor labels as the current anchor; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
Optionally, each card is respectively associated with a host broadcast identifier of a host broadcast; the method further comprises the steps of:
acquiring video viewing history data and payment history data of the audience terminal associated object;
determining a main broadcasting label of each recently played historical live broadcasting room according to the video watching historical data;
determining whether the anchor labels of the historical living broadcast rooms and the target anchor labels of the current anchor belong to the same type of labels;
determining whether a payment behavior exists during playing one of the historical live rooms according to the payment historical data; and
And if the anchor tag of each historical living broadcast room and the target anchor tag belong to the same type of tag and payment behaviors exist during playing of one of the historical living broadcast rooms, determining to push the target payment guide card associated with the current anchor.
Optionally, the method further comprises:
and determining card pushing frequency according to the card type of each card and the object grade of the associated object of the audience terminal.
Optionally, the method further comprises:
presetting a display structure for configuring each card, wherein the display structure comprises:
icon, text, background picture and action setting; wherein the action settings include click, guide, or jump.
Optionally, the method further comprises:
and determining a card pushing strategy according to the festival attribute of the current day, the active atmosphere index of the current living broadcast room and/or the daily activity.
Optionally, the live interface further includes a live home page.
An aspect of the embodiments of the present application further provides an information push system in a live network scenario, which is used in a viewer terminal, and includes:
the first acquisition module is used for acquiring a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
the second acquisition module is used for acquiring a plurality of cards, wherein the cards comprise flow exposure cards; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
the determining module is used for determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects thereof and the characteristic information of the anchor; and
And the pushing module is used for executing card pushing according to the card pushing strategy so as to display the pushed card to the live broadcast interface of the audience terminal.
An aspect of the embodiments of the present application further provides a card display method in a live network scene, which is used in a viewer terminal, and includes:
Displaying a target card on a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
in response to a trigger operation for the target card, performing a target operation associated with the target card, wherein:
if the target card is a flow exposure card, jumping to a main broadcast homepage of a target live broadcast or a target main broadcast; and
If the target card is a payment guide card, displaying a gift panel; wherein, under the condition that the target card is provided with the gift identification of the target gift, the target gift is automatically selected in the display of the gift panel.
An aspect of the embodiments of the present application further provides a computer device, where the computer device includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the steps of the information push method or the card presentation method in the live network scenario.
An aspect of the embodiments of the present application further provides a computer readable storage medium, where a computer program is stored, where the computer program is executable by at least one processor, so that the at least one processor performs the steps of the information pushing method or the card presentation method in the live webcast scenario.
The information pushing method, system, card display method, device and computer readable storage medium in the network live broadcast scene provided by the embodiment of the application comprise the following technical advantages:
(1) Under the network live broadcast scene, guiding information and the like are pushed to each audience terminal in a card form, so that the perception of a user is increased.
(2) Because the card is displayed on the display interface, the interaction efficiency for guiding can be improved through the interaction between the card and the user.
(3) Based on the historical behavior information of the audience terminal and the related objects and the characteristic information of the anchor, a card pushing strategy of the flow exposure card is determined, so that invalid pushing is reduced, and excessive interference is avoided.
Drawings
Fig. 1 schematically illustrates an application environment diagram of an information push method in a live network scenario according to an embodiment of the present application;
fig. 2 schematically illustrates a flowchart of an information pushing method in a live network scenario according to an embodiment of the present application;
FIG. 3 schematically illustrates a presentation interface in a viewer terminal in which a card is presented;
fig. 4 schematically shows a flow chart of step S204 in fig. 2;
fig. 5 schematically shows a flow chart of step S204 in fig. 2;
fig. 6 schematically shows a flow chart of step S204 in fig. 2;
Fig. 7-12 schematically illustrate new steps of an information push method in a live network scenario according to the first embodiment of the present application;
fig. 13 schematically illustrates a flowchart of a card presentation method in a live webcast scenario according to a second embodiment of the present application;
fig. 14 schematically illustrates a block diagram of an information push system in a live webcast scenario according to embodiment three of the present application;
fig. 15 schematically illustrates a block diagram of a card presentation system in a webcast scenario according to a fourth embodiment of the present application; and
Fig. 16 schematically shows a hardware architecture diagram of a computer device according to a fifth embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
It should be noted that the descriptions of "first," "second," etc. in the embodiments of the present application are for descriptive purposes only and are not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In addition, the technical solutions of the embodiments may be combined with each other, but it is necessary to base that the technical solutions can be realized by those skilled in the art, and when the technical solutions are contradictory or cannot be realized, the combination of the technical solutions should be regarded as not exist and not within the protection scope of the present application.
The embodiments of the present application aim to: through the powerful display form of the card, the perception of the user is increased; in a network live broadcast scene, for example, a live broadcast room reminds a user to pay, a live broadcast home page is used for guiding a hot room, the exposure rate is increased, the entrance conversion is improved, and the like; the card is guided through a certain frequency control logic, so that the interference to the user is reduced.
In the description of the present application, it should be understood that the numerical references before the steps do not identify the order of performing the steps, but are only used for convenience in describing the present application and distinguishing each step, and thus should not be construed as limiting the present application.
As shown in fig. 1, an environment application schematic diagram of an information push method in a live network scenario is provided. In a live scenario, the anchor terminal 2 may push live data to the audience terminals (e.g., 4A, 4B, …, 4N) in real time.
And the anchor terminal 2 is used for generating live broadcast data in real time and performing push operation of the live broadcast data. The live data may include audio data or video data. The anchor terminal 2 may be an electronic device such as a smart phone, tablet computer, etc. The anchor terminal 2 may comprise an anchor APP 10 for generating and pushing live data and for receiving interactive information.
The audience terminals (e.g., 4A, 4B, …, 4N) may be configured to receive live data of the anchor terminal 2 in real-time. The audience terminals (e.g., 4A, 4B, …, 4N) may be any type of computing device, such as smartphones, tablet devices, laptop computers, set-top boxes, smart televisions, and the like. The viewer terminal (e.g., 4A, 4B, …, 4N) may have a built-in browser or special program through which the live data is received to output content to the user. The content may include video, audio, comments, text data, and/or the like.
The audience terminals (e.g., 4A, 4B, …, 4N) may include an audience App 12. The viewer App 12 outputs (e.g., presents) content to the user. The content may be presented page-wise and may include video, audio, comments, text data, and/or the like. The audience terminals (e.g., 4A, 4B, …, 4N) may include interfaces that may include input elements. For example, the input element may be configured to receive user instructions that may cause the audience terminal (e.g., 4A, 4B, …, 4N) to perform various types of operations, such as sending virtual gifts, etc.
The anchor terminal 2 and the audience terminals (e.g., 4A, 4B, …, 4N) may provide network services over the network 6. As an example. The network 6 may include various network devices such as routers, switches, multiplexers, hubs, modems, bridges, repeaters, firewalls, proxy devices, and/or the like. The network 6 may include physical links such as coaxial cable links, twisted pair cable links, fiber optic links, combinations thereof, and/or the like. The network 6 may include wireless links, such as cellular links, satellite links, wi-Fi links, and/or the like.
The network 6 comprises a server 8. The server 8 may allocate live channels (i.e., live rooms) for interactions, such as push, pull, electronic payment, etc., between the anchor terminal 2 and the audience terminals (e.g., 4A, 4B, …, 4N). The server 8 may serve as an interactive medium between the anchor terminal 2 and the audience terminals (e.g., 4A, 4B, …, 4N) and may also be used to control the network connection between the anchor terminal 2 and the audience terminals (e.g., 4A, 4B, …, 4N).
The server 8 may be a single server, a server cluster, or a cloud computing service center, and may also provide live services and interactive services for the anchor terminal 2 and the audience terminals (e.g., 4A, 4B, …, 4N).
The card pushing/displaying scheme in the network live broadcast scene provided by the embodiment of the application will be described by the embodiment.
Example 1
Fig. 2 schematically illustrates a flowchart of an information pushing method in a live network scenario according to an embodiment of the present application. The method embodiment may be performed in a server. The server 8 is used as a single execution body of the present flow.
As shown in fig. 2, the method for pushing information in the live network scene may include steps S200 to S206, where:
Step S200, obtaining a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
step S202, a plurality of cards are obtained, wherein the cards comprise flow exposure cards; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
step S204, determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects thereof and the feature information of the anchor; and
And step S206, executing card pushing according to the card pushing strategy so as to display the pushed card to the live broadcast interface of the audience terminal.
The live interface may also include a live home page, for example, where a card appears during scrolling of the live home page for selection by a user.
The server 8 receives the request of the viewer terminal 4A and returns a live room page or a live home page based on the request. The live broadcasting room page is used for live broadcasting of the live broadcasting rooms, and the live broadcasting home page is used for previewing a plurality of live broadcasting rooms.
As shown in fig. 3, a live interface of a living room is shown to be overlaid on the presentation interface of the viewer terminal 4A.
Based on the display interface, the user can not only see the live interface, but also perform man-machine interaction, and if the user can click "praise", "comment", "collection", "forwarding" and the like on the right side of the display interface through operations such as touch control.
In order to determine an effective ecological circle in the field of network live broadcasting and ensure that a host has a good living and growing environment, a live broadcasting platform needs to support a plurality of hosts and promote payment activities, and creates a forward circulation environment. For this purpose, the server 8 may increase the perception of the user by means of a powerful presentation form of the card. Specific:
(1) The card type, card structure, card processing logic, etc. of each card may be preset.
As an example, the plurality of cards may include:
the payment guide card is used for guiding the audience terminal to enter a virtual gift page or an electronic payment page;
and the flow exposure card is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room.
The payment guide card belongs to a guiding card and is used for being put in a live broadcast room to guide a user to carry out electronic gift appreciation and the like. The flow exposure card (anchor exposure, open exposure and the like) belongs to a value-added service card and is used for being put on a live broadcast home page to expose an anchor, so that the probability of a user entering a broadcast anchor living broadcast room is increased. The flow exposure card may be uniformly specified in style. The anchor may select a purchase type, such as a push on the fly.
Of course, other types may be included, such as a color egg card for a particular holiday, etc., for improving user engagement, etc.
(2) Under a preset card pushing strategy, each card can be pushed to each audience terminal in a live broadcast scene.
With continued reference to fig. 3, a traffic exposure card is presented over the presentation interface of the audience terminal 4A for informing the audience terminal 4A of the associated object, "anchor a" starting or in the play.
In the audience terminal 4A, the traffic exposure card may be displayed for several seconds, and the specific duration may be customized.
For the viewer terminal 4A, it will monitor input behavior, such as touch click behavior. And if the touch clicking behavior exists in the area where the flow exposure card is located, triggering the operation related to the flow exposure card. Specifically, a request to access a "anchor a" live room may be generated to enter the "anchor a" live room.
The information pushing method in the network live broadcast scene provided by the embodiment of the application has the following advantages:
(1) Under the network live broadcast scene, guiding information and the like are pushed to each audience terminal in a card form, so that the perception of a user is increased.
(2) Because the card is displayed on the display interface, the interaction efficiency for guiding can be improved through the interaction between the card and the user.
(3) And determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the associated objects thereof and the characteristic information of the anchor.
Several alternative embodiments are provided below.
As an alternative embodiment, the plurality of cards includes a plurality of flow exposure cards.
As shown in fig. 4, the step S204 may include:
step S400, push history data associated with the audience terminal is obtained;
step S402, determining card pushing times in a historical time period according to the pushing historical data;
step S404, determining to execute card pushing on the audience terminal under the condition that the card pushing times are lower than a preset threshold value.
For example, the granularity may be in days, and the specific is: and determining whether the current day is pushed or not according to the push history data. In case it is determined that the current day has not been pushed, a card is pushed to the viewer terminal 4A. In the optional embodiment, excessive pushing of cards to the same audience terminal can be avoided, so that user experience is reduced due to excessive interference to the same user, and server burden caused by unordered excessive pushing is also reduced.
As an alternative embodiment, the plurality of cards includes a plurality of flow exposure cards, wherein each card is respectively associated with a host identity of a host. Illustratively, the anchor identification may be an anchor name, an ID, or the like.
As shown in fig. 5, the step S204 may include:
step S500, obtaining interest tags of objects associated with the audience terminals;
step S502, obtaining a host broadcasting label of each host broadcasting associated with each card;
step S504, calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor;
step S506, determining a target anchor according to the matching degree between the object and each anchor;
step S508, determining a target flow exposure card associated with the target anchor identifier according to the target anchor identifier of the target anchor; and
Step S510, determining to push the target traffic exposure card to the audience terminal.
Interest tags, such as: football, basketball, sports, …;
anchor labels, such as: athlete, sports commentary, …;
the labels can be converted into word vectors, and then the similarity is calculated through a cosine similarity algorithm, manhattan distance and the like.
In this optional embodiment, according to the similarity between each anchor and the object, a target card of the target anchor with the highest similarity is found, and the target card is pushed to the audience terminal, so as to improve the effectiveness and the conversion rate of anchor pushing.
As an alternative embodiment, the plurality of cards includes a plurality of flow exposure cards.
As shown in fig. 6, the step S204 may include:
step S600, monitoring the duration of the audience terminal entering the live interface and the operation behavior in the duration;
step S602, if the duration is greater than a preset time length and the target operation behavior is not monitored, executing the card pushing.
In this alternative embodiment, the exact pushing time of the card may be in the live home page or in the live room.
Moreover, in order to prevent the card from being disturbed and abused, for example, the precondition of card pushing may be set as follows: the card is pushed only when the card is continuously played for 10 minutes in the current live broadcasting room and no payment action is performed.
As an alternative embodiment, the plurality of cards includes a plurality of payment guide cards, wherein each card is associated with a respective anchor identifier of an anchor.
As shown in fig. 7, the method further includes:
step S700, acquiring payment history data of the audience terminal association object;
step S702, determining whether a payment action aiming at the current anchor exists in a historical time period according to the payment historical data; and
Step S704, if the payment behavior exists in the history period, determining to push a target payment guidance card associated with the current anchor.
For example, if the object has paid a payment action (such as electronic payment, gift giver, etc.) for the current anchor within the past 20 minutes, it indicates that the current anchor has a higher willingness to pay, so that after a period of time during which the live room continues to play, a target card for reminding or guiding the user to pay/view again may be actively initiated. The card is pushed, so that a forward circulation environment can be created by more specific promotion of payment activities. In the alternative embodiment, the payment interaction efficiency can be effectively improved, and the conversion rate of the card can be ensured.
As an alternative embodiment, the plurality of cards includes a plurality of payment guide cards, wherein each card is respectively associated with a host identifier of a host;
As shown in fig. 8, the method further includes:
step S800, obtaining payment history data of the audience terminal association object;
step S802, determining whether payment behaviors aiming at the same kind of anchor exist in a historical time period according to the payment historical data; wherein the same type of anchor is other anchors with one or more same anchor labels as the current anchor; and
Step S804, if the payment behavior exists in the history period, determining to push the target payment guidance card associated with the current anchor.
For example, if the current anchor tag is "sports commentary", and if the object has paid for the other anchor or anchors whose anchor tag is "sports commentary" within the last 30 minutes, it indicates that there is a higher willingness to pay for the anchor, and thus, a target card for reminding or guiding the user to pay/pay again may be actively initiated. The card is pushed, so that a forward circulation environment can be created by more specific promotion of payment activities. In the alternative embodiment, the payment interaction efficiency can be effectively improved, and the conversion rate of the card can be ensured.
As an alternative embodiment, the plurality of cards includes a plurality of payment guide cards, wherein each card is associated with a respective anchor identifier of an anchor.
As shown in fig. 9, the method further includes: step S900, obtaining video viewing history data and payment history data of the audience terminal association object; step S902, determining the main broadcasting label of each recently played historical live broadcasting room according to the video watching historical data; step S904, determining whether the anchor labels of the historic live broadcasting rooms and the target anchor labels of the current anchor belong to the same type of labels; step S906, determining whether payment behavior exists during playing one of the historical live broadcasting rooms according to the payment historical data; and step S908, if the anchor tag of each history live broadcast room and the target anchor tag belong to the same type of tag and payment behavior exists during playing of one history live broadcast room, determining to push the target payment guide card associated with the current anchor.
For example, the current anchor tag is "sports commentary", and if the object has recently continuously entered a large number of other living broadcast rooms (e.g. 20-30), the anchor tags corresponding to these living broadcast rooms are mostly "sports commentary" or similar tags, and some anchors in these living broadcast rooms have paid actions, this indicates that there is a higher willingness to enjoy for the anchor, so that a target card for reminding or guiding the user to pay/view again can be actively initiated. The card is pushed, so that a forward circulation environment can be created by more specific promotion of payment activities. In the alternative embodiment, the payment interaction efficiency can be effectively improved, and the conversion rate of the card can be ensured.
As an alternative embodiment, as shown in fig. 10, the method further includes:
and step S1000, determining card pushing frequency according to the card type of each card and the object grade of the associated object of the audience terminal.
The object may be classified into a general user, a middle-sized user, and the like.
For example:
for the payment guide card, the common user pushes once a day and the middle and large users push 2-3 times a day;
for flow exposure cards, it may be arranged to be pushed once per day, preferentially to users in the consumer's capacity.
In this alternative embodiment, differentiated pushing may be performed according to different cards and different users, so as to achieve dynamic balance. Meanwhile, through a certain frequency control logic, the interference to the user can be effectively reduced.
As an alternative embodiment, as shown in fig. 11, the method further includes:
step S1100, presetting a display structure for configuring each card, where the display structure includes:
icon, text, background picture and action setting; wherein the action settings include click, guide, or jump.
In this optional embodiment, the display structure may be effectively used to guide the user to perform a corresponding operation.
As an alternative embodiment, as shown in fig. 12, the method further includes:
step S1200, determining a card pushing strategy according to the holiday attribute of the day, the active atmosphere index of the current live broadcasting room and/or the daily activity.
For example, any type of card may be optimally pushed according to the holiday, active atmosphere, and daily activity. The flow of the anchor purchase is optimized, and meanwhile, the ecology of the live platform is balanced.
Example two
Fig. 13 schematically illustrates a flowchart of a card presentation method in a live webcast scenario according to a second embodiment of the present application. The method embodiment may be implemented in a viewer terminal. The following uses the viewer terminal 4A as a single execution body of the present flow.
As shown in fig. 13, the card display method in the network live broadcast scenario may include steps S1300 to S1302, where:
step S1300, displaying a target card on a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
step S1304, in response to the trigger operation for the target card, performing a target operation associated with the target card, wherein:
if the target card is a flow exposure card, jumping to a main broadcast homepage of a target live broadcast or a target main broadcast; and
If the target card is a payment guide card, displaying a gift panel; wherein, under the condition that the target card is provided with the gift identification of the target gift, the target gift is automatically selected in the display of the gift panel.
In the above steps, the target card is displayed and the operation of the user on the target card is received.
(1) In the case where the target card is a traffic exposure card, the user may click on the target card to jump directly to the URL (Uniform Resource Locator ) of the target card configuration. The process does not need to go through the server. For example, a reminder broadcast card is opened and clicked to go directly to the live room of the host. If the information is the update reminding of the anchor, the user directly jumps to the anchor personal space or album.
(2) Under the condition that the target card is a payment guide card, the user clicks the target card and then pulls up the gift panel, so that the user can select the gift by himself.
The target card may set a gift ID. Pulling up the gift panel if the gift ID is not set does not select a specific gift. If the target card is configured with a gift ID, the gift is automatically selected after the gift panel is opened.
The card display method in the network live broadcast scene provided by the embodiment of the application has the following advantages:
(1) Under the network live broadcast scene, the guide information and the like are displayed in a card form, so that the perception of a user is increased.
(2) Because the card is displayed on the display interface, the interaction efficiency for guiding can be improved through the interaction between the card and the user.
Example III
Fig. 14 schematically illustrates a block diagram of an information push system in a webcast scenario, where a card presentation system may be partitioned into one or more program modules, stored in a storage medium and executed by one or more processors to complete the embodiments of the present application. Program modules in the embodiments of the present application refer to a series of computer program instruction segments capable of implementing specific functions, and the following description specifically describes the functions of each program module in the embodiment.
As shown in fig. 14, the information push system 1400 in the live network scenario may include:
a first obtaining module 1410, configured to obtain a viewer terminal entering a live broadcast interface, where the live broadcast interface includes a live broadcast room page;
a second acquisition module 1420 for acquiring a plurality of cards, the plurality of cards including a flow exposure card; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
A determining module 1430, configured to determine a card pushing policy of the traffic exposure card based on the historical behavior information of the audience terminal and the associated objects thereof and the feature information of the anchor; and
And the pushing module 1440 is configured to execute card pushing according to the card pushing policy, so as to display the pushed card to the live broadcast interface of the audience terminal.
As an optional embodiment, the determining module 1430 is further configured to:
acquiring push history data associated with the audience terminal;
according to the pushing history data, determining card pushing times in a history time period; and
And under the condition that the card pushing times are lower than a preset threshold value, determining to execute card pushing on the audience terminal.
As an alternative embodiment, each card is respectively associated with a host identifier of a host;
the determining module 1430 is further configured to:
acquiring interest tags of objects associated with the audience terminals;
acquiring a host broadcasting label of each host broadcasting associated with each card;
calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor;
determining a target anchor according to the matching degree between the object and each anchor;
Determining a target flow exposure card associated with the target anchor identifier according to the target anchor identifier of the target anchor; and
And determining to push the target flow exposure card to the audience terminal.
As an optional embodiment, the determining module 1430 is further configured to:
monitoring the duration of the entry of the audience terminal into the live interface and the operational behavior within the duration;
and if the duration time is longer than the preset time length and the target operation behavior is not monitored, executing the card pushing.
As an alternative embodiment, the plurality of cards further includes: and the payment guide card is used for guiding the audience terminal to enter a virtual gift page or an electronic payment page.
As an alternative embodiment, each card is respectively associated with a host identifier of a host;
the determining module 1430 is further configured to:
acquiring payment history data of the audience terminal association object;
determining whether a payment behavior for the current anchor exists in a historical time period according to the payment historical data; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
As an alternative embodiment, each card is respectively associated with a host identifier of a host;
the determining module 1430 is further configured to:
acquiring payment history data of the audience terminal association object;
determining whether payment behaviors aiming at the same kind of anchor exist in a historical time period according to the payment historical data; wherein the same type of anchor is other anchors with one or more same anchor labels as the current anchor; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
As an alternative embodiment, each card is respectively associated with a host identifier of a host;
the determining module 1430 is further configured to:
acquiring video viewing history data and payment history data of the audience terminal associated object;
determining a main broadcasting label of each recently played historical live broadcasting room according to the video watching historical data;
determining whether the anchor labels of the historical living broadcast rooms and the target anchor labels of the current anchor belong to the same type of labels;
determining whether a payment behavior exists during playing one of the historical live rooms according to the payment historical data; and
And if the anchor tag of each historical living broadcast room and the target anchor tag belong to the same type of tag and payment behaviors exist during playing of one of the historical living broadcast rooms, determining to push the target payment guide card associated with the current anchor.
As an optional embodiment, the determining module 1430 is further configured to:
and determining card pushing frequency according to the card type of each card and the object grade of the associated object of the audience terminal.
As an alternative embodiment, the system further comprises a configuration module (not identified) for:
presetting a display structure for configuring each card, wherein the display structure comprises:
icon, text, background picture and action setting; wherein the action settings include click, guide, or jump.
As an optional embodiment, the determining module 1430 is further configured to:
and determining a card pushing strategy according to the festival attribute of the current day, the active atmosphere index of the current living broadcast room and/or the daily activity.
As an alternative embodiment, the live interface further includes a live home page.
Example IV
Fig. 15 schematically illustrates a block diagram of a card presentation system in a webcast scenario, which may be partitioned into one or more program modules, stored in a storage medium and executed by one or more processors to complete the embodiments of the present application, according to the fourth embodiment of the present application. Program modules in the embodiments of the present application refer to a series of computer program instruction segments capable of implementing specific functions, and the following description specifically describes the functions of each program module in the embodiment.
As shown in fig. 15, the card presentation system 1500 in the network live scenario may include:
a display module 1510 for: displaying a target card on a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
a response module 1520 for: in response to a trigger operation for the target card, performing a target operation associated with the target card, wherein:
if the target card is a flow exposure card, jumping to a main broadcast homepage of a target live broadcast or a target main broadcast; and
If the target card is a payment guide card, displaying a gift panel; wherein, under the condition that the target card is provided with the gift identification of the target gift, the target gift is automatically selected in the display of the gift panel.
Example five
Fig. 16 schematically shows a hardware architecture diagram of a computer device according to a fifth embodiment of the present application. The computer device 10000 may be provided as a viewer terminal 4A, 4B, …, as a live platform 8 or as a part thereof. In this embodiment, the computer device 10000 is a device capable of automatically performing numerical calculation and/or information processing according to a preset or stored instruction, and may be, for example, an electronic device with audio and video processing capability such as a smart phone, a tablet computer, a notebook computer, or the like, or a rack server, a blade server, a tower server, or a cabinet server (including an independent server or a server cluster formed by multiple servers), or the like. As shown in fig. 16, the computer device 10000 includes at least, but is not limited to: the memory 10010, processor 10020, network interface 10030 may be communicatively linked to each other via a system bus. Wherein:
Memory 10010 includes at least one type of computer-readable storage medium including flash memory, hard disk, multimedia card, card-type memory (e.g., SD or DX memory, etc.), random Access Memory (RAM), static Random Access Memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic disk, optical disk, etc. In some embodiments, memory 10010 may be an internal storage module of computer device 10000, such as a hard disk or memory of computer device 10000. In other embodiments, the memory 10010 may also be an external storage device of the computer device 10000, such as a plug-in hard disk provided on the computer device 10000, a Smart Media Card (SMC for short), a Secure Digital (SD for short), a Flash Card (Flash Card) or the like. Of course, the memory 10010 may also include both an internal memory module of the computer device 10000 and an external memory device thereof. In this embodiment, the memory 10010 is generally used for storing an operating system installed on the computer device 10000 and various application software, such as program codes of a card pushing/displaying method in a network live broadcast scenario. In addition, the memory 10010 may be used to temporarily store various types of data that have been output or are to be output.
The processor 10020 may be a central processing unit (Central Processing Unit, simply CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments. The processor 10020 is typically configured to control overall operation of the computer device 10000, such as performing control and processing related to data interaction or communication with the computer device 10000. In this embodiment, the processor 10020 is configured to execute program codes or process data stored in the memory 10010.
The network interface 10030 may comprise a wireless network interface or a wired network interface, which network interface 10030 is typically used to establish a communication link between the computer device 10000 and other computer devices. For example, the network interface 10030 is used to connect the computer device 10000 to an external terminal through a network, establish a data transmission channel and a communication link between the computer device 10000 and the external terminal, and the like. The network may be a wireless or wired network such as an Intranet (Intranet), the Internet (Internet), a global system for mobile communications (Global System of Mobile communication, abbreviated as GSM), wideband code division multiple access (Wideband Code Division Multiple Access, abbreviated as WCDMA), a 4G network, a 5G network, bluetooth (Bluetooth), wi-Fi, etc.
It should be noted that fig. 16 only shows a computer device having components 10010-10030, but it should be understood that not all of the illustrated components are required to be implemented, and more or fewer components may be implemented instead.
In this embodiment, the card pushing/displaying method in the network live broadcast scenario stored in the memory 10010 may be further divided into one or more program modules and executed by one or more processors (the processor 10020 in this embodiment) to complete the present application.
Example six
The present embodiment also provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the information push method in the live webcast scenario in the embodiment, or implements the steps of the card presentation method in the live webcast scenario in the embodiment.
In this embodiment, the computer-readable storage medium includes a flash memory, a hard disk, a multimedia card, a card-type memory (e.g., SD or DX memory, etc.), a Random Access Memory (RAM), a Static Random Access Memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM), a magnetic memory, a magnetic disk, an optical disk, and the like. In some embodiments, the computer readable storage medium may be an internal storage unit of a computer device, such as a hard disk or a memory of the computer device. In other embodiments, the computer readable storage medium may also be an external storage device of a computer device, such as a plug-in hard disk provided on the computer device, a Smart Media Card (SMC for short), a Secure Digital (SD for short) Card, a Flash Card (Flash Card), etc. Of course, the computer-readable storage medium may also include both internal storage units of a computer device and external storage devices. In this embodiment, the computer readable storage medium is generally used to store an operating system and various application software installed on a computer device, for example, a program code of an information push method or a card display method in a network live broadcast scenario in the embodiment. Furthermore, the computer-readable storage medium may also be used to temporarily store various types of data that have been output or are to be output.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the application described above may be implemented in a general purpose computing device, they may be concentrated on a single computing device, or distributed across a network of computing devices, they may alternatively be implemented in program code executable by computing devices, so that they may be stored in a storage device for execution by computing devices, and in some cases, the steps shown or described may be performed in a different order than what is shown or described, or they may be separately fabricated into individual integrated circuit modules, or multiple modules or steps of them may be fabricated into a single integrated circuit module. Thus, embodiments of the present application are not limited to any specific combination of hardware and software.
The foregoing description is only of the preferred embodiments of the present application, and is not intended to limit the scope of the claims, and all equivalent structures or equivalent processes using the descriptions and drawings of the present application, or direct or indirect application in other related technical fields are included in the scope of the claims of the present application.
Claims (16)
1. An information pushing method in a network live broadcast scene is used in a server and is characterized by comprising the following steps:
Obtaining a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
acquiring a plurality of cards, wherein the plurality of cards comprise flow exposure cards; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects thereof and the characteristic information of the anchor; and
Executing card pushing according to the card pushing strategy so as to display the pushed card to a live broadcast interface of the audience terminal;
wherein each card in the plurality of cards is respectively associated with a host broadcasting identification of a host broadcasting; the determining the card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the associated object and the feature information of the anchor comprises the following steps:
acquiring interest tags of objects associated with the audience terminals;
acquiring a host broadcasting label of each host broadcasting associated with each card;
calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor;
Determining a target anchor according to the matching degree between the object and each anchor;
determining a target flow exposure card associated with the target anchor identifier according to the target anchor identifier of the target anchor; and
And determining to push the target flow exposure card to the audience terminal.
2. The method according to claim 1, wherein determining the card pushing policy of the traffic exposure card based on the historical behavior information of the audience terminal and its associated objects and the feature information of the anchor, comprises:
acquiring push history data associated with the audience terminal;
according to the pushing history data, determining card pushing times in a history time period; and
And under the condition that the card pushing times are lower than a preset threshold value, determining to execute card pushing on the audience terminal.
3. The method according to claim 1, wherein determining the card pushing policy of the traffic exposure card based on the historical behavior information of the audience terminal and its associated objects and the feature information of the anchor, comprises:
Monitoring the duration of the entry of the audience terminal into the live interface and the operational behavior within the duration;
and if the duration time is longer than the preset time length and the target operation behavior is not monitored, executing the card pushing.
4. The method for pushing information in a live webcast scene of claim 1, wherein the plurality of cards further includes: and the payment guide card is used for guiding the audience terminal to enter a virtual gift page or an electronic payment page.
5. The method for pushing information in a live webcast scene as claimed in claim 4, wherein each card is associated with a host identifier of a host respectively; the method further comprises the steps of:
acquiring payment history data of the audience terminal association object;
determining whether a payment behavior for the current anchor exists in a historical time period according to the payment historical data; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
6. The method for pushing information in a live webcast scene as claimed in claim 4, wherein each card is associated with a host identifier of a host respectively; the method further comprises the steps of:
Acquiring payment history data of the audience terminal association object;
determining whether payment behaviors aiming at the same kind of anchor exist in a historical time period according to the payment historical data; wherein the same type of anchor is other anchors with one or more same anchor labels as the current anchor; and
And if the payment behavior exists in the historical time period, determining to push a target payment guide card associated with the current anchor.
7. The method for pushing information in a live webcast scene as claimed in claim 4, wherein each card is associated with a host identifier of a host respectively; the method further comprises the steps of:
acquiring video viewing history data and payment history data of the audience terminal associated object;
determining a main broadcasting label of each recently played historical live broadcasting room according to the video watching historical data;
determining whether the anchor labels of the historical living broadcast rooms and the target anchor labels of the current anchor belong to the same kind of labels;
determining whether a payment behavior exists during playing one of the historical live rooms according to the payment historical data; and
And if the anchor tag of each historical living broadcast room and the target anchor tag belong to the same type of tag and payment behaviors exist during playing of one of the historical living broadcast rooms, determining to push the target payment guide card associated with the current anchor.
8. The method for pushing information in a live network scenario according to any one of claims 1 to 7, further comprising:
and determining card pushing frequency according to the card type of each card and the object grade of the associated object of the audience terminal.
9. The method for pushing information in a live network scenario according to any one of claims 1 to 7, further comprising:
presetting a display structure for configuring each card, wherein the display structure comprises:
icon, text, background picture and action setting; wherein the action settings include click, guide, or jump.
10. The method for pushing information in a live network scenario according to any one of claims 1 to 7, further comprising:
and determining a card pushing strategy according to the festival attribute of the current day, the active atmosphere index of the current living broadcast room and/or the daily activity.
11. The method for pushing information in a live network scenario according to any one of claims 1 to 7, wherein the live interface further comprises a live home page.
12. An information push system in a live network scene is used in a terminal of a spectator, and is characterized by comprising:
The first acquisition module is used for acquiring a viewer terminal entering a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
the second acquisition module is used for acquiring a plurality of cards, wherein the cards comprise flow exposure cards; the flow exposure card is obtained according to the anchor purchasing behavior and is used for guiding the audience terminal to jump to a live broadcast interface or a target anchor interface of the target live broadcast room;
the determining module is used for determining a card pushing strategy of the flow exposure card based on the historical behavior information of the audience terminal and the related objects thereof and the characteristic information of the anchor; and
The pushing module is used for executing card pushing according to the card pushing strategy so as to display the pushed card to a live broadcast interface of the audience terminal;
wherein each card in the plurality of cards is respectively associated with a host broadcasting identification of a host broadcasting; the determining module is further configured to:
acquiring interest tags of objects associated with the audience terminals;
acquiring a host broadcasting label of each host broadcasting associated with each card;
calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor;
determining a target anchor according to the matching degree between the object and each anchor;
Determining a target flow exposure card associated with the target anchor identifier according to the target anchor identifier of the target anchor; and
And determining to push the target flow exposure card to the audience terminal.
13. A card display method in a live network scene, which is used in a terminal of a spectator, the method comprising:
displaying a target card on a live broadcast interface, wherein the live broadcast interface comprises a live broadcast room page;
in response to a trigger operation for the target card, performing a target operation associated with the target card, wherein:
if the target card is a flow exposure card, jumping to a main broadcast homepage of a target live broadcast or a target main broadcast; and
If the target card is a payment guide card, displaying a gift panel; wherein, under the condition that the target card is provided with a gift mark of a target gift, the target gift is automatically selected in the display of the gift panel;
the target card is determined from a plurality of cards through a server based on the historical behavior information of the audience terminal and related objects thereof and the characteristic information of the anchor, and each card in the plurality of cards is respectively related to an anchor identifier of the anchor;
The method for determining the target card comprises the following steps: acquiring interest tags of objects associated with the audience terminals through the server; acquiring a host broadcasting label of each host broadcasting associated with each card; calculating the matching degree between the object and each anchor according to the interest tag and the anchor tag of each anchor; determining a target anchor according to the matching degree between the object and each anchor; and determining a target card associated with the target anchor identifier according to the target anchor identifier of the target anchor.
14. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor, when executing the computer program, is adapted to implement the steps of the information push method in a live network scenario according to any one of claims 1 to 11 or to implement the steps of the card presentation method in a live network scenario according to claim 13.
15. A computer-readable storage medium, in which a computer program is stored, the computer program being executable by at least one processor to cause the at least one processor to perform the steps of the information push method in a live network scenario according to any one of claims 1 to 11 or the steps for implementing the card presentation method in a live network scenario according to claim 13.
16. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the information push method in a live network scenario according to any one of claims 1 to 11 or the steps of the card presentation method in a live network scenario according to claim 13.
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