CN114786025B

CN114786025B - Live broadcast data processing method, device, computer equipment and medium

Info

Publication number: CN114786025B
Application number: CN202210349439.XA
Authority: CN
Inventors: 葛晓峰; 贵祥杰; 陈樊骏
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-04-01
Filing date: 2022-04-01
Publication date: 2024-01-02
Anticipated expiration: 2042-04-01
Also published as: CN114786025A

Abstract

The disclosure relates to a live broadcast data processing method, a live broadcast data processing device, computer equipment and a medium, and belongs to the technical field of live broadcast. In the embodiment of the disclosure, in a flow distribution plan of a target object, a flow distribution condition of at least one stage and a flow distributed after the target object meets the condition are set, and further, when the flow is distributed for a virtual space of the target object, a stage corresponding to the live effect of the target object is determined by judging whether the live effect of the target object meets the flow distribution condition of the at least one stage, and then the flow corresponding to the stage is distributed for the virtual space of the target object.

Description

Live broadcast data processing method, device, computer equipment and medium

Technical Field

The disclosure relates to the field of live broadcast technology, and in particular relates to a live broadcast data processing method, a live broadcast data processing device, computer equipment and a medium.

Background

With the continuous development of live broadcast and electronic commerce, the combination of live broadcast and electronic commerce is also more and more compact. The main broadcasting introduces the articles in the living broadcasting room, and the audience can watch living broadcasting at any time and purchase the articles in the living broadcasting room.

In the live broadcast scene of the electronic commerce, how to distribute the traffic to the live broadcast room of the host, thereby improving the traffic in the live broadcast room of the host becomes a problem to be solved urgently.

Disclosure of Invention

The present disclosure provides a live broadcast data processing method, apparatus, computer device and medium, which increases the information amount referred by the flow distribution, and improves the accuracy of the flow distribution. The technical scheme of the present disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided a live data processing method, including:

responding to a viewing request of a target object for a flow distribution plan, and sending the flow distribution plan of the target object to a terminal corresponding to the target object so as to trigger the terminal to display the flow distribution plan, wherein the flow distribution plan comprises flow distribution conditions of at least one stage and flow distributed by the target object after meeting the conditions;

acquiring live broadcast effect data of the target object in a live broadcast process under the condition that the target object participates in the flow distribution plan;

And responding to the live broadcast effect data to meet the flow distribution condition of any stage, and distributing corresponding flow for the virtual space of the target object.

In the embodiment of the disclosure, in a flow distribution plan of a target object, a flow distribution condition of at least one stage and a flow distributed after the target object meets the condition are set, and further, when the flow is distributed for a virtual space of the target object, a stage corresponding to the live effect of the target object is determined by judging whether the live effect of the target object meets the flow distribution condition of the at least one stage, and then the flow corresponding to the stage is distributed for the virtual space of the target object.

In some embodiments, the live effect data includes at least one type of live effect parameter;

responding to the live broadcast effect data meeting the traffic distribution condition of any stage, distributing corresponding traffic for the virtual space of the target object comprises the following steps:

Based on the at least one type of live broadcast effect parameters and weight coefficients corresponding to the at least one type of live broadcast effect parameters, carrying out weighted summation to obtain weighted-summed live broadcast effect parameters;

and responding to the weighted and summed live broadcast effect parameters to meet the flow distribution conditions of any stage, and distributing corresponding flow for the virtual space of the target object.

In the embodiment of the disclosure, by setting at least one type of live broadcast effect parameters and weight coefficients corresponding to the at least one type of live broadcast effect parameters, not only the at least one type of live broadcast effect parameters but also the weight coefficients corresponding to the at least one type of live broadcast effect parameters are referred, so that the information quantity referred by the flow distribution is increased, and the accuracy of the flow distribution is improved.

In some embodiments, the at least one type of live effect parameter includes at least one of a first effect parameter representing a live effect of the target object in a virtual resource dimension, a second effect parameter representing a live effect of the target object in an electronic order dimension, and a third effect parameter representing a live effect of the target object in a dimension of interest.

In the embodiment of the disclosure, the flow is distributed for the target object based on the live broadcast effect of the target object in the virtual resource dimension, or the live broadcast effect of the target object in the electronic order dimension, or the live broadcast effect of the target object in the attention dimension, so that the live broadcast effect of the target object in the live broadcast process is referred, the information quantity referred by the flow distribution is increased, and the accuracy of the flow distribution is improved.

In some embodiments, before the traffic distribution plan of the target object is sent to the terminal corresponding to the target object, the method further includes:

and acquiring a flow distribution plan matched with the target object, and executing the step of sending the flow distribution plan of the target object to a terminal corresponding to the target object based on the flow distribution plan matched with the target object.

In the embodiment of the disclosure, the flow distribution plan matched with the target object is obtained, so that the flow distribution plan more matched with the target object can be obtained, the effect of pertinently obtaining the flow distribution plan is achieved, the flexibility of flow distribution is improved, and the accuracy of flow distribution is also improved.

In some embodiments, obtaining a flow distribution plan that matches the target object includes at least one of:

Based on the live broadcast type of the target object, acquiring a flow distribution plan matched with the live broadcast type;

and acquiring a flow distribution plan matched with the live broadcast development stage based on the live broadcast development stage of the target object.

In the embodiment of the disclosure, the flow distribution plan matched with the live broadcast type of the target object is obtained, or the flow distribution plan matched with the live broadcast development stage of the target object is obtained, so that the flow distribution plan more adaptive to the target object can be obtained, the effect of pertinently obtaining the flow distribution plan is achieved, the flexibility of flow distribution is improved, and the accuracy of flow distribution is also improved.

In some embodiments, before the flow distribution plan of the target object is sent to the terminal corresponding to the target object in response to the viewing request of the target object for the flow distribution plan, the method further includes:

receiving an access request of a target object to a live broadcast management page, wherein the access request is used for requesting to access the live broadcast management page, and the live broadcast management page is used for managing a virtual space of the target object;

and if the target object has the display authority of the viewing entrance of the flow distribution plan, returning the content data of the live broadcast management page to the terminal, wherein the content data is used for indicating the viewing entrance of the flow distribution plan to be displayed in the live broadcast management page.

In the embodiment of the disclosure, when the target object requests to access the live broadcast management page, the trigger server judges whether the target object has the display authority of the viewing entrance of the flow distribution plan, so that the viewing entrance of the flow distribution plan is displayed for the target object when the target object has the display authority of the viewing entrance of the flow distribution plan, the information quantity displayed by the live broadcast management page is increased, and meanwhile, the safety of flow distribution is ensured.

In some embodiments, if the target object has the display permission of the viewing portal, returning the content data of the live broadcast management page to the terminal includes at least one of:

if the first transaction time of the target object is within the past first time period, returning the content data of the live broadcast management page to the terminal, wherein the first transaction time represents the time of the first article transaction event of the target object;

and if the first object list comprises the target object, returning the content data of the live broadcast management page to the terminal, wherein the first object list comprises the object with the display authority of the viewing entrance.

In the embodiment of the disclosure, whether the target object has the display permission of the viewing entrance or not can be quickly judged by judging whether the first transaction time of the target object is within the past first time period or whether the first object list comprises the target object or not, so that two judging modes of the display permission are provided, and the flexibility of judging the display permission is improved.

In some embodiments, before acquiring live effect data of the target object in the live process in the case that the target object participates in the traffic distribution plan, the method further includes:

receiving a plan participation request of the target object, the plan participation request being for requesting participation in the traffic distribution plan;

if the target object has the participation authority of the flow distribution plan, the flow distribution plan is added for the target object.

In the embodiment of the disclosure, when the target object requests to participate in the flow distribution plan, the trigger server judges whether the target object has the participation authority of the flow distribution plan, so that the flow distribution plan is added to the target object when the target object has the participation authority of the flow distribution plan, and the safety of flow distribution is ensured.

In some embodiments, if the target object has participation in the flow distribution plan, adding the flow distribution plan to the target object includes at least one of:

if the first transaction time of the target object is within the past first time period, adding the flow distribution plan for the target object, wherein the first transaction time represents the time of the first article transaction event of the target object;

If the number of the attention of the target object is smaller than or equal to the target number, adding the flow distribution plan for the target object, wherein the number of the attention represents the number of objects which have attention to the target object;

if the number of virtual resources of the target object is less than or equal to the number of the target resources, adding the flow distribution plan to the target object, wherein the number of the virtual resources represents the virtual resources obtained by the target object when the commodity transaction event occurs.

In the embodiment of the disclosure, whether the target object has the participation authority of the flow distribution plan can be quickly judged by judging whether the first transaction time of the target object is in the past first time period or not, or judging whether the attention quantity of the target object is smaller than or equal to the target quantity or judging whether the virtual resource quantity of the target object is smaller than or equal to the target resource quantity, so that three participation authority judging modes are provided, and the flexibility of judging the participation authority is improved.

According to a second aspect of the embodiments of the present disclosure, there is provided a live data processing method, the method including:

responding to the viewing operation of a target object on a flow distribution plan, and sending a viewing request of the flow distribution plan to a server, wherein the flow distribution plan comprises flow distribution conditions of at least one stage and flow distributed by the target object after meeting the conditions;

Receiving a flow distribution plan returned by the server based on the viewing request, and displaying the flow distribution plan;

and responding to the participation operation of the target object on the flow distribution plan, sending a plan participation request to the server so as to trigger the server to acquire live broadcast effect data of the target object in the live broadcast process under the condition that the target object participates in the flow distribution plan, and responding to the live broadcast effect data to meet the flow distribution condition of any stage to distribute corresponding flow for the virtual space of the target object.

In some embodiments, in response to a viewing operation of a traffic distribution plan by a target object, sending a viewing request for the traffic distribution plan to a server includes:

displaying a viewing inlet of a flow distribution plan in a live broadcast management page of a target object, wherein the live broadcast management page is used for managing a virtual space of the target object;

in response to a trigger operation for a view portal of the flow distribution plan, a view request for the flow distribution plan is sent to the server.

In the embodiment of the disclosure, the viewing entrance of the flow distribution plan is displayed in the live broadcast management page, so that the target object can trigger the flow distribution plan to be displayed through the viewing entrance of the flow distribution plan, and the man-machine interaction efficiency is improved.

In some embodiments, in the live management page of the target object, displaying the view entry of the traffic distribution plan includes at least one of:

displaying plan prompt information of the flow distribution plan in a first display area of the live broadcast management page, wherein the plan prompt information is associated with a viewing inlet of the flow distribution plan;

displaying a plan card of the flow distribution plan in a second display area of the live broadcast management page, wherein the plan card comprises a viewing inlet of the flow distribution plan;

Responding to the triggering operation of the medium-level view control in the live broadcast management page, displaying a level page of the target object, displaying a view inlet of the flow distribution plan in the level page, wherein the level page is used for displaying the level information of the target object;

and responding to the triggering operation of the feedback view control in the live broadcast management page, displaying a feedback page of the target object, displaying a view inlet of the flow distribution plan in the feedback page, and displaying feedback information of the commodity transaction event aiming at the target object by the feedback page.

In the embodiment of the disclosure, the plan prompt information in the live broadcast management page is associated with the viewing entrance of the flow distribution plan, or the viewing entrance of the flow distribution plan is displayed in the plan card displayed in the live broadcast management page, or the viewing entrance of the flow distribution plan is displayed in the grade page, or the viewing entrance of the flow distribution plan is displayed in the feedback page, so that various display forms of the viewing entrance of the flow distribution plan are provided, the information amount displayed in the live broadcast management page is increased, and a target object can trigger to display the flow distribution plan through the viewing entrance of the flow distribution plan, thereby improving the man-machine interaction efficiency.

In some embodiments, displaying a view entry for a traffic distribution plan in a live management page of a target object includes:

when the target object has the display authority of the view entry, the view entry of the flow distribution plan is displayed on the live broadcast management page of the target object.

In the embodiment of the disclosure, when the target object has the display authority of the viewing entrance of the flow distribution plan, the viewing entrance of the flow distribution plan is displayed for the target object, so that the information quantity displayed on the live broadcast management page is increased, and meanwhile, the safety of flow distribution is ensured.

In some embodiments, in a case where the target object has the display authority of the view portal, displaying the view portal of the traffic distribution plan in the live management page of the target object includes at least one of:

displaying a viewing entry of the flow distribution plan in a live broadcast management page of the target object when a first transaction time of the target object is within a past first time period, the first transaction time representing a time when an item transaction event occurs for the target object for the first time;

and displaying a viewing entrance of the flow distribution plan in a live broadcast management page of the target object when the first object list comprises the target object, wherein the first object list comprises an object with display authority of the viewing entrance.

In some embodiments, before displaying the view entry of the traffic distribution plan in the live management page of the target object, the method further comprises:

displaying participation prompt information of the flow distribution plan in a popup window mode, wherein the participation prompt information is used for prompting participation in the flow distribution plan;

and responding to the triggering operation of the participation prompt information, and executing the step of displaying a viewing inlet of the flow distribution plan in the live broadcast management page of the target object.

In the embodiment of the disclosure, the displayed information quantity is increased by displaying the participation prompt information of the flow distribution plan, and the viewing entrance for displaying the flow distribution plan can be triggered based on the participation prompt information of the flow distribution plan, so that the man-machine interaction efficiency is improved.

In some embodiments, receiving the traffic distribution plan returned by the server based on the view request, displaying the traffic distribution plan includes at least one of:

receiving a flow distribution plan matched with the live broadcast type of the target object returned by the server, and displaying the flow distribution plan matched with the live broadcast type of the target object;

and receiving the flow distribution plan matched with the live development stage of the target object returned by the server, and displaying the flow distribution plan matched with the live development stage of the target object.

In some embodiments, displaying the traffic distribution plan includes:

and displaying the flow distribution condition of at least one stage in the flow distribution plan and the flow distributed by the target object after the condition is met.

In the embodiment of the disclosure, the displayed information quantity is increased by displaying the flow distribution condition of at least one stage in the flow distribution plan and the flow distributed by the target object after the condition is met, so that the target object can timely acquire the content information of the flow distribution plan.

In some embodiments, displaying the traffic distribution plan includes:

and displaying state prompt information of the flow distribution plan in a display page of the flow distribution plan, wherein the state prompt information is used for prompting whether the target object participates in the flow distribution plan.

In the embodiment of the disclosure, the displayed information quantity is increased by displaying the state prompt information of the flow distribution plan, so that the target object can timely acquire the participation state of the flow distribution plan.

In some embodiments, the flow distribution plan includes at least one first flow distribution plan in which the target object is participating;

displaying the flow distribution plan includes at least one of:

displaying, on a display page of the flow distribution plan, cumulative effect information of the at least one first flow distribution plan, the cumulative effect information indicating a total amount of live effect brought by the at least one first flow distribution plan;

Displaying, in a display page of the flow distribution plan, recent effect information of the at least one first flow distribution plan, the recent effect information representing a total amount of live effect brought about by the at least one first flow distribution plan over a past second period of time;

displaying effect information of the at least one first flow distribution plan in a display page of the flow distribution plan, wherein the effect information represents a live broadcast effect brought by the first flow distribution plan;

and displaying effect prompt information in a display page of the flow distribution plan, wherein the effect prompt information is used for prompting a mode to be adopted for promoting the live broadcast effect.

In the embodiment of the disclosure, the displayed information amount is increased by displaying the accumulated effect information and the recent effect information of at least one first flow distribution plan participating in and the effect information and the effect prompt information of each first flow distribution plan in the display page of the flow distribution plan, so that a target object can timely acquire the effect information of the flow distribution plan and how to promote the live broadcast effect.

In some embodiments, the display page of the traffic distribution plan further includes an effect description control for triggering the display of description information of the live effect;

The method further comprises the steps of:

and responding to the triggering operation of the effect explanation control in the display page, displaying an effect explanation page, and displaying the explanation information of the live broadcast effect in the effect explanation page.

In the embodiment of the disclosure, the effect description control is displayed in the display page of the flow distribution plan, so that the target object can trigger to display the description information of the live broadcast effect through the effect description control, the displayed information quantity is increased, and the target object can acquire the description information of the live broadcast effect in time.

In some embodiments, the display page of the traffic distribution plan further includes an effect viewing control for triggering the display of details of the live effect of the target object;

the method further comprises the steps of:

and responding to the triggering operation of the effect checking control in the display page, displaying an effect detail page, and displaying the detail information of the live broadcast effect of the target object in the effect detail page.

In the embodiment of the disclosure, the effect checking control is displayed in the display page of the flow distribution plan, so that the target object can trigger the display of the detail information of the live broadcast effect through the effect checking control, the displayed information quantity is increased, and the target object can acquire the detail information of the live broadcast effect in time.

In some embodiments, displaying the details of the live effect of the target object in the effect details page includes at least one of:

in the effect detail page, displaying the change trend of the live broadcast effect of the target object in a plurality of time periods;

in the effect detail page, the comparison condition of the live broadcast effect of the target object and the associated object is displayed, wherein the associated object is the object which is the same with the target object in the same industry and the same level;

displaying the live effect distribution condition of the target object in the effect detail page, wherein the live effect distribution condition represents the proportion of the live effect brought by the at least one first flow distribution plan to the accumulated effect information;

and displaying the live broadcast effect details in the live broadcast event for any live broadcast event of the target object in the effect detail page, wherein the live broadcast effect details represent the live broadcast effect brought by the at least one first flow distribution plan for the live broadcast event.

In the embodiment of the disclosure, the information quantity displayed on the effect detail page is increased by displaying the change trend of the live effect of the target object, the comparison condition of the live effect of the target object and the associated object, the live effect distribution condition of the target object and the live effect detail in the live event of the target object in the effect detail page, so that the target object can acquire the detail information of the live effect in time.

In some embodiments, the flow distribution plan includes at least one second flow distribution plan in which the target object is to participate;

displaying the flow distribution plan includes at least one of:

in the display page of the flow distribution plan, condition prompt information of the at least one second flow distribution plan is respectively displayed, wherein the condition prompt information is used for prompting participation conditions required to be met by participating in the second flow distribution plan;

respectively displaying label prompt information of the at least one second flow distribution plan in a display page of the flow distribution plan, wherein the label prompt information is used for prompting whether the target object meets the participation condition;

and respectively displaying advice prompt information of the at least one second flow distribution plan in the display page of the flow distribution plan, wherein the advice prompt information is used for prompting the mode that the participation condition is satisfied.

In the embodiment of the disclosure, the condition prompt information, the label prompt information and the suggestion prompt information of at least one second flow distribution plan to be participated are displayed in the display page of the flow distribution plan, so that the displayed information quantity is increased, and a target object can timely know participation conditions of the flow distribution plan and how to meet the participation conditions.

In some embodiments, in response to the participation operation of the target object in the traffic distribution plan, after sending a planned participation request to the server, the method further comprises:

if the target object has participation authority of the flow distribution plan, the target object is displayed as having participated in the flow distribution plan.

In the embodiment of the disclosure, when the target object has the participation authority of the flow distribution plan, the flow distribution plan is added to the target object, so that the safety of flow distribution is ensured.

In some embodiments, where the target object possesses participation rights for the flow distribution plan, displaying that the target object has participated in the flow distribution plan includes at least one of:

displaying that the target object has participated in the flow distribution plan when a first transaction time of the target object is within a past first period of time, the first transaction time representing a time when the target object first occurred an item transaction event;

displaying that the target object has participated in the flow distribution plan in a case where the number of interests of the target object is less than or equal to a target number, the number of interests representing the number of objects that have focused on the target object;

And displaying that the target object participates in the flow distribution plan when the number of virtual resources of the target object is smaller than or equal to the number of virtual resources, wherein the number of virtual resources represents virtual resources obtained by the target object when the commodity transaction event occurs.

According to a third aspect of embodiments of the present disclosure, there is provided a live data processing apparatus, the apparatus comprising:

a sending unit configured to perform sending, in response to a request for viewing a flow distribution plan by a target object, the flow distribution plan of the target object to a terminal corresponding to the target object, so as to trigger the terminal to display the flow distribution plan, where the flow distribution plan includes a flow distribution condition of at least one stage and a flow distributed by the target object after the condition is satisfied;

An acquisition unit configured to perform acquisition of live effect data of the target object in a live process in a case where the target object participates in the flow distribution plan;

and a distribution unit configured to perform distribution of corresponding traffic for the virtual space of the target object in response to the live effect data satisfying the traffic distribution condition of any stage.

the distribution unit is configured to perform:

In some embodiments, the acquisition unit is further configured to perform:

In some embodiments, the acquisition unit is further configured to perform at least one of:

In some embodiments, the apparatus further comprises:

the first receiving unit is configured to execute receiving an access request of a target object to a live broadcast management page, wherein the access request is used for requesting to access the live broadcast management page, and the live broadcast management page is used for managing a virtual space of the target object;

and a return unit configured to execute, if the target object has the display authority of the viewing portal of the traffic distribution plan, returning, to the terminal, content data of the live broadcast management page, the content data being used to instruct the viewing portal of the traffic distribution plan to be displayed in the live broadcast management page.

In some embodiments, the return unit is configured to perform at least one of:

In some embodiments, the apparatus further comprises:

a second receiving unit configured to execute a plan participation request for requesting participation in the flow distribution plan, the plan participation request being received from the target object;

and an adding unit configured to execute adding the flow distribution plan to the target object if the target object has participation authority of the flow distribution plan.

In some embodiments, the adding unit is configured to perform at least one of:

According to a fourth aspect of embodiments of the present disclosure, there is provided a live data processing apparatus, the apparatus comprising:

a transmission unit configured to perform a viewing operation of a flow distribution plan in response to a target object, the flow distribution plan including at least one stage of a flow distribution condition and a flow distributed by the target object after the condition is satisfied, and to transmit a viewing request of the flow distribution plan to a server;

a display unit configured to execute receiving a flow distribution plan returned by the server based on the viewing request, and display the flow distribution plan;

and the sending unit is configured to execute the participation operation of the target object on the flow distribution plan, send a plan participation request to the server so as to trigger the server to acquire the live effect data of the target object in the live process under the condition that the target object participates in the flow distribution plan, and distribute corresponding flow for the virtual space of the target object in response to the live effect data meeting the flow distribution condition of any stage.

In some embodiments, the transmitting unit includes:

a display subunit configured to execute a viewing entry of a traffic distribution plan in a live broadcast management page of a target object, the live broadcast management page being used to manage a virtual space of the target object;

and a transmitting sub-unit configured to perform a trigger operation in response to a viewing portal to the traffic distribution plan, and transmit a viewing request to the server for the traffic distribution plan.

In some embodiments, the display subunit is configured to perform at least one of:

In some embodiments, the display subunit is configured to perform:

In some embodiments, the display subunit is further configured to perform:

In some embodiments, the display unit is configured to perform at least one of:

In some embodiments, the display unit is configured to perform:

the display unit is configured to perform at least one of:

the display unit is further configured to perform:

In some embodiments, the display unit is further configured to perform at least one of:

the display unit is configured to perform at least one of:

In some embodiments, the display unit is further configured to perform:

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer device comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the live data processing method of the first aspect, any embodiment of the first aspect, the second aspect or any embodiment of the second aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium comprising: the program code in the computer readable storage medium, when executed by a processor of a computer device, enables the computer device to perform the live data processing method of the first aspect, any embodiment of the first aspect, the second aspect or any embodiment of the second aspect described above.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the live data processing method of the first aspect, any of the embodiments of the first aspect, the second aspect or any of the embodiments of the second aspect.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a live data processing method, according to an exemplary embodiment;

FIG. 2 is a flowchart illustrating a method of live data processing according to an exemplary embodiment;

FIG. 3 is a flowchart illustrating a method of live data processing according to an exemplary embodiment;

FIG. 4 is a flowchart illustrating a method of live data processing according to an exemplary embodiment;

FIG. 5 is a schematic diagram of a live management page, shown in accordance with an exemplary embodiment;

FIG. 6 is a schematic diagram of a hierarchical page shown in accordance with an exemplary embodiment;

FIG. 7 is a schematic diagram of a feedback page shown in accordance with an exemplary embodiment;

FIG. 8 is a schematic diagram of a display page of a traffic distribution plan, shown in accordance with an exemplary embodiment;

FIG. 9 is a schematic diagram of an effect details page shown in accordance with an exemplary embodiment;

FIG. 10 is a schematic diagram of a traffic flow for traffic distribution, according to an example embodiment;

FIG. 11 is a block diagram of a live data processing apparatus according to an exemplary embodiment;

FIG. 12 is a block diagram of a live data processing apparatus, shown in accordance with an exemplary embodiment;

FIG. 13 is a block diagram of a terminal shown in accordance with an exemplary embodiment;

fig. 14 is a block diagram of a server, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the embodiments of the present disclosure are all authorized by the user or are fully authorized by the parties, and the collection, use, and processing of related data is required to comply with the relevant laws and regulations and standards of the relevant countries and regions. For example, live effect data and the like referred to in the embodiments of the present disclosure are all acquired with sufficient authorization. In some embodiments, the terminal is provided with a permission query page, the permission query page is used for querying whether the user grants the acquisition permission of the information, in the permission query page, a grant permission control and a grant rejection control are displayed, and the information is acquired by using the live broadcast data processing method provided by the embodiment of the present disclosure under the condition that the triggering operation of the grant permission control by the user is detected, so that the flow distribution based on the live broadcast effect is realized.

Fig. 1 is a schematic diagram of an implementation environment of a live data processing method according to an exemplary embodiment, and referring to fig. 1, the implementation environment includes: a terminal 101 and a server 102.

The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop portable computer. The terminal 101 has a communication function and can access a wired network or a wireless network. The terminal 101 may refer broadly to one of a plurality of terminals, and the present embodiment is illustrated only with the terminal 101. Those skilled in the art will recognize that the number of terminals may be greater or lesser.

The terminal is a terminal corresponding to the target object, that is, a terminal on which an account of the target object is logged, and in some embodiments, the target object is a anchor user or a merchant user. In some embodiments, the terminal 101 runs an application with live management functionality.

In this embodiment of the disclosure, the terminal 101 is configured to respond to a view operation of a target object on a flow distribution plan, send a view request for the flow distribution plan to the server 102, receive the flow distribution plan returned by the server 102 based on the view request, display the flow distribution plan, respond to a participation operation of the target object on the flow distribution plan, send a plan participation request to the server 102, so as to trigger the server 102 to acquire live broadcast effect data of the target object in a live broadcast process under the condition that the target object participates in the flow distribution plan, and respond to the live broadcast effect data meeting a flow distribution condition of any stage, and distribute a corresponding flow for a virtual space of the target object.

Server 102 is a background server of an application program run by terminal 101 for providing background services for the application program. The server 102 may be an independent physical server, a server cluster or a distributed file system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligence platforms, and the like.

In some embodiments, the server 102 is directly or indirectly connected to the terminal 101 through wired or wireless communication, which is not limited by the embodiments of the present disclosure. In this embodiment of the present disclosure, the server 102 is configured to send, in response to a request for viewing a flow distribution plan by a target object, the flow distribution plan of the target object to a terminal 101 corresponding to the target object, so as to trigger the terminal 101 to display the flow distribution plan, obtain, in a case that the target object participates in the flow distribution plan, live broadcast effect data of the target object in a live broadcast process, and, in response to the live broadcast effect data meeting a flow distribution condition of any stage, distribute a corresponding flow for a virtual space of the target object.

Alternatively, the number of servers 102 may be greater or lesser, which is not limited by the disclosed embodiments. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Fig. 2 is a flow chart of a live data processing method according to an exemplary embodiment, as shown in fig. 2, the method being performed by a computer device that may be provided as the server shown in fig. 1 described above, the method illustratively comprising the steps of:

in step 201, the server responds to a viewing request of a target object for a flow distribution plan, and sends the flow distribution plan of the target object to a terminal corresponding to the target object so as to trigger the terminal to display the flow distribution plan, wherein the flow distribution plan comprises at least one stage of flow distribution conditions and flow distributed by the target object after meeting the conditions.

In step 202, the server obtains live effect data of the target object in the live process, if the target object participates in the traffic distribution plan.

In step 203, the server responds to the live broadcast effect data to meet the traffic distribution condition of any stage, and distributes corresponding traffic for the virtual space of the target object.

According to the technical scheme provided by the embodiment of the disclosure, in the flow distribution plan of the target object, the flow distribution condition of at least one stage and the flow distributed after the target object meets the condition are set, and further, when the flow is distributed for the virtual space of the target object, the stage corresponding to the live effect of the target object is determined by judging whether the live effect of the target object meets the flow distribution condition of the at least one stage, and then the flow corresponding to the stage is distributed for the virtual space of the target object.

Fig. 3 is a flow chart of a live data processing method according to an exemplary embodiment, which method is performed by a computer device, as shown in fig. 3, which computer device may be provided as a terminal as shown in fig. 1 described above, schematically comprising the steps of:

in step 301, the terminal transmits a viewing request for a traffic distribution plan to a server in response to a viewing operation of the traffic distribution plan by a target object, the traffic distribution plan including traffic distribution conditions of at least one stage and traffic distributed by the target object after the conditions are satisfied.

In step 302, the terminal receives the traffic distribution plan returned by the server based on the view request, and displays the traffic distribution plan.

In step 303, the terminal responds to the participation operation of the target object in the flow distribution plan, and sends a plan participation request to the server to trigger the server to acquire live broadcast effect data of the target object in the live broadcast process under the condition that the target object participates in the flow distribution plan, and responds to the live broadcast effect data meeting the flow distribution condition of any stage, to distribute corresponding flow for the virtual space of the target object.

In some embodiments, displaying the traffic distribution plan includes:

displaying the flow distribution plan includes at least one of:

The method further comprises the steps of:

the method further comprises the steps of:

displaying the flow distribution plan includes at least one of:

Fig. 2 to 3 are only basic flows of the present disclosure, and a scheme provided by the present disclosure is further described below based on a specific embodiment, fig. 4 is a flowchart of a live data processing method according to an exemplary embodiment, and fig. 4 illustrates a scheme by taking an interaction procedure between a terminal and a server as an example, and referring to fig. 4, the method includes:

In step 401, the terminal responds to an access operation of a target object to a live broadcast management page, and sends an access request to the live broadcast management page to a server, where the live broadcast management page is used for managing a virtual space of the target object.

The terminal is a terminal corresponding to the target object, that is, a terminal with an account number of the target object logged in. The target object refers to a target user, which in some embodiments is a anchor user or a merchant user. In some embodiments, the target object is represented by an object identification, which may be, for example, an object name, an object account number, an object ID (Identity), or the like.

The virtual space of the target object refers to the live room of the target object. In some embodiments, the live management page is used to manage at least one item object within the virtual space, where the item object refers to an item to be transacted. In some embodiments, an application program with a live broadcast management function is run on the terminal, the application program is provided with an access entry of a live broadcast management page, and if a target object implements a trigger operation on the access entry of the live broadcast management page, the terminal responds to the trigger operation on the access entry of the live broadcast management page and sends an access request on the live broadcast management page to a server so as to request to access the live broadcast management page. The server is a background server of the application program with the live broadcast management function and is used for providing background service for the application program.

In step 402, the server responds to the access request to the live broadcast management page, determines whether the target object has the display authority of the viewing portal of the flow distribution plan, and if the target object has the display authority of the viewing portal, the server returns content data of the live broadcast management page to the terminal, wherein the content data is used for indicating the viewing portal of the flow distribution plan to be displayed in the live broadcast management page.

In an embodiment of the present disclosure, the flow distribution plan includes at least one stage of flow distribution conditions and the flow distributed by the target object after the conditions are satisfied. The traffic distribution plan refers to a plan for distributing traffic to a target object (such as a host user). In some embodiments, the number of traffic distribution plans is at least one. The at least one phase is a traffic distribution phase of the traffic distribution plan, and may be, for example, an initial traffic distribution phase, an intermediate traffic distribution phase, and a final traffic distribution phase. And setting corresponding flow distribution conditions and flow distributed after meeting the conditions for each flow distribution stage, wherein the flow distribution conditions are used for judging whether a target object reaches the flow distribution stage, and distributing the flow corresponding to the flow distribution stage for the target object if the target object reaches the flow distribution stage. In this way, by providing at least one stage in the flow distribution plan so as to distribute the flow based on the flow distribution conditions of each stage, it is possible to discover a more potential object and further give the object more flow support, and it is possible to increase the growth rate of the object.

In the embodiment of the disclosure, when the target object requests to access the live broadcast management page, the trigger server judges whether the target object has the display authority of the viewing portal of the flow distribution plan, so that the viewing portal of the flow distribution plan is displayed for the target object when the target object has the display authority of the viewing portal of the flow distribution plan, the information quantity displayed by the live broadcast management page is increased, and meanwhile, the safety of flow distribution is ensured.

In some embodiments, the process of determining, by the server, whether the target object has the display permission of the viewing portal includes at least one of:

in some embodiments, the server determines whether the first transaction time of the target object is within the past first time period, and if the first transaction time of the target object is within the past first time period, returns the content data of the live management page to the terminal.

The first transaction time refers to the time when the object of the target object first generates an item transaction event, where an item transaction event refers to an event that any object transacts with an item object of the target object, such as a commodity transaction event, and correspondingly, the first transaction time refers to the time when the item object of the target object is first transacted, such as a commodity sale time (or referred to as a commodity sale time). In some embodiments, the access request of the target object to the live broadcast management page carries the object identifier of the target object, and further, after receiving the access request of the target object to the live broadcast management page, the server obtains the object identifier carried by the access request, and obtains the first transaction time of the target object based on the object identifier, so as to perform a subsequent judgment process based on the obtained first transaction time. The first period of time is a predetermined fixed period of time, such as 90 days.

The above embodiment is a process of allowing the viewing portal to be displayed and then the content data of the live management page to be returned, and in other embodiments, if the first transaction time of the target object is not within the past first time period, the content data excluding the viewing portal is returned to the terminal.

For example, taking the commodity sale time of the anchor user as an example, taking the first time period as 90 days as an example, the above-mentioned judging process is to judge whether the commodity sale time of the anchor user is within the past 90 days, if the commodity sale time of the anchor user is within the past 90 days, the content data of the live broadcast management page is returned to the terminal, and if the commodity sale time of the anchor user is not within the past 90 days (i.e. exceeds 90 days), the content data excluding the viewing entrance is returned to the terminal.

In other embodiments, the server determines whether the first object list includes the target object, and if the first object list includes the target object, returns the content data of the live broadcast management page to the terminal.

Wherein the first object list comprises objects with display rights of the viewing portal, such as a white list. In some embodiments, the access request of the target object to the live broadcast management page carries an object identifier of the target object, and further, after receiving the access request of the target object to the live broadcast management page, the server obtains the object identifier carried by the access request, and searches in the first object list based on the object identifier, so as to determine whether the first object list includes the target object.

The above embodiment is a process of allowing the viewing portal to be displayed and then returning the content data of the live management page, and in other embodiments, if the first object list does not include the target object, the content data that does not include the viewing portal is returned to the terminal.

For the two display right judging modes shown in the above embodiments, in some embodiments, the server combines the two display right judging modes to judge whether the target object has the display right of the viewing portal, for example, in an alternative embodiment, the server firstly judges whether the first transaction time of the target object is in the past first time period, if the first transaction time of the target object is in the past first time period, the server returns the content data of the live broadcast management page to the terminal; if the first transaction time of the target object is not in the past first time period, judging whether the first object list comprises the target object, if the first object list comprises the target object, returning the content data of the live broadcast management page to the terminal, and if the first object list does not comprise the target object, returning the content data which does not comprise the viewing entrance to the terminal.

In the above embodiment, whether the target object has the display permission of the viewing entrance or not can be quickly judged by judging whether the first transaction time of the target object is within the past first time period or whether the first object list includes the target object or not, so that two judging modes of the display permission are provided, and flexibility of judging the display permission is improved.

In step 403, the terminal receives the content data of the live broadcast management page, and displays a viewing entry of the traffic distribution plan in the live broadcast management page of the target object.

In some embodiments, the terminal displays the viewing portal of the traffic distribution plan in the live broadcast management page of the target object if the target object has the display authority of the viewing portal. Based on the two ways of determining the display rights shown in step 402, the process of displaying the viewing portal of the flow distribution plan in step 403 includes at least one of:

in some embodiments, the terminal displays a viewing entry of the traffic distribution plan in a live management page of the target object if the first transaction time of the target object is within a past first time period.

In other embodiments, the terminal displays a viewing entry of the traffic distribution plan in a live management page of the target object in case the first object list includes the target object.

In this way, when the target object has the display authority of the viewing portal of the flow distribution plan, the viewing portal of the flow distribution plan is displayed for the target object, and the information amount displayed on the live broadcast management page is increased, and the safety of flow distribution is ensured.

Steps 402 to 403 are a process in which the server first determines the display authority, and instructs the terminal to display the viewing entry of the flow distribution plan when the target object has the display authority of the viewing entry. It should be noted that, step 402 is an optional step, and in other embodiments, after the terminal sends an access request to the live broadcast management page to the server, the server does not need to perform a process of determining the display permission, and may perform a process of sending content data of the live broadcast management page to the terminal.

The following describes a procedure in which a terminal displays a viewing portal of the traffic distribution plan in a live management page, see at least one of the following (1-1) to (1-4):

(1-1) in some embodiments, the terminal displays plan prompt information for the flow distribution plan in a first display area of the live management page, the plan prompt information being associated with a viewing portal for the flow distribution plan.

The first display area is a display area for displaying the plan presentation information, such as an upper area or a lower area. For example, fig. 5 is a schematic diagram of a live management page, referring to fig. 5, in which a first display area is a "traffic support" area 501 shown in fig. 5, and in the "traffic support" area 501, plan prompt information of the traffic distribution plan is displayed. In some embodiments, the plan prompting information is used for prompting that the flow distribution plan can be participated in when the live broadcast duration meets the live broadcast duration condition, for example, the content of the plan prompting information can be "the live broadcast duration is promoted for 10 hours, and then the merchant flow support can be obtained.

(1-2) in some embodiments, the terminal displays a plan card of the flow distribution plan in a second display area of the live management page, the plan card including a viewing portal of the flow distribution plan.

The second display area refers to a display area, such as a middle area, for displaying the planning card. Illustratively, referring to FIG. 5, the second display area is a "merchant benefit" area 502 shown in FIG. 5, in which a plan card of the flow distribution plan is displayed, the plan card being the "flow support plan" card shown in FIG. 5, and the view portal being the "go view" control shown in FIG. 5.

(1-3) in some embodiments, the terminal displays a hierarchical page of the target object in response to a trigger operation of a hierarchical view control in the live management page, the hierarchical page being used to display hierarchical information of the target object in the hierarchical page.

The grade view control is used for triggering and displaying a grade page of the target object. Illustratively, referring to FIG. 5, the level view control is a "star level" control 503 or a "bronze" control 504 shown in FIG. 5. In some embodiments, by performing a triggering operation on the "star level" control 503 or the "bronze" control 504 in the live management page, a level page as shown in fig. 6 can be triggered to be displayed, fig. 6 is a schematic diagram of a level page shown according to an exemplary embodiment, see fig. 6, in which level information of the target object, such as merchant level, level equity, etc., is displayed, and in which level page shown in fig. 6, a view entry of the traffic distribution plan is displayed, which view entry is the "de-participation" control in the "traffic holding plan" area 601 shown in fig. 6.

(1-4) in some embodiments, the terminal displays a feedback page of the target object in response to a trigger operation of a feedback view control in the live management page, the feedback page being used to display feedback information for the item transaction event of the target object, and a view entry of the flow distribution plan is displayed in the feedback page.

The feedback view control is used for triggering and displaying a feedback page of the target object. Illustratively, referring to FIG. 5, the feedback view control is the "return guest feedback" control 505 shown in FIG. 5. In some embodiments, by implementing a triggering operation on the "back-guest feedback" control 505 in the live management page, the feedback page shown in fig. 7 can be triggered to be displayed, fig. 7 is a schematic diagram of a feedback page shown according to an exemplary embodiment, and referring to fig. 7, in the feedback page shown in fig. 7, feedback information of the target object, such as back-guest recommendation index, back-guest comment, and the like, is displayed, and in the feedback page shown in fig. 7, a view entry of the traffic distribution plan is displayed, where the view entry is the "view traffic holding plan" control 701 shown in fig. 7.

In the above embodiment, by associating the plan prompt information in the live broadcast management page with the viewing portal of the flow distribution plan, or by displaying the viewing portal of the flow distribution plan in the plan card displayed in the live broadcast management page, or by displaying the viewing portal of the flow distribution plan in the hierarchical page, or by displaying the viewing portal of the flow distribution plan in the feedback page, various display forms of the viewing portal of the flow distribution plan are provided, and the information amount displayed in the live broadcast management page is increased, so that the target object can trigger to display the flow distribution plan through the viewing portal of the flow distribution plan, thereby improving the man-machine interaction efficiency.

It should be understood that the viewing portal of the flow distribution plan shown in (1-1) and (1-2) above is a primary viewing portal provided for the live management page, and the viewing portal of the flow distribution plan shown in (1-3) and (1-4) above is a secondary viewing portal provided for the live management page. Therefore, the flow distribution plan can be triggered and displayed through the viewing entrance of the flow distribution plan by displaying the viewing entrance of the flow distribution plan in the live broadcast management page, and the man-machine interaction efficiency is improved.

In some embodiments, before displaying the viewing entry of the flow distribution plan, the terminal further displays participation prompt information of the flow distribution plan in a popup window, where the participation prompt information is used to prompt participation in the flow distribution plan, and in response to a triggering operation on the participation prompt information, the step of displaying the viewing entry of the flow distribution plan in the live broadcast management page of the target object is performed. Therefore, the displayed information quantity is increased by displaying the participation prompt information of the flow distribution plan, and the viewing entrance for displaying the flow distribution plan can be triggered based on the participation prompt information of the flow distribution plan, so that the man-machine interaction efficiency is improved.

In step 404, the terminal sends a view request for the traffic distribution plan to the server in response to a trigger operation for a view portal of the traffic distribution plan.

In the above embodiment, the terminal transmits a viewing request for the flow distribution plan to the server in response to a viewing operation of the flow distribution plan by the target object, to request display of the flow distribution plan of the target object.

In step 405, the server responds to the viewing request of the target object for the flow distribution plan, and sends the flow distribution plan of the target object to the terminal corresponding to the target object, so as to trigger the terminal to display the flow distribution plan.

In some embodiments, the server responds to the view request of the target object to the flow distribution plan, acquires the flow distribution plan matched with the target object, and sends the flow distribution plan matched with the target object to the terminal corresponding to the target object so as to trigger the terminal to display the flow distribution plan matched with the target object. In the embodiment, by acquiring the flow distribution plan matched with the target object, the flow distribution plan more matched with the target object can be acquired, the effect of acquiring the flow distribution plan in a targeted manner is achieved, the flexibility of flow distribution is improved, and the accuracy of flow distribution is also improved.

In some embodiments, the process of obtaining, by the server, a traffic distribution plan matching the target object includes at least one of: in some embodiments, the server obtains a traffic distribution plan matching the live type based on the live type of the target object, where the live type represents a business type of the item object for the target object, e.g., a merchant self-broadcast type or a distribution strip type. In other embodiments, the server obtains a flow distribution plan that matches the target object based on a live development stage of the target object, where the live development stage represents a business stage of the item object for the target object, such as a novice merchant or a premium merchant. In this embodiment, by acquiring a flow distribution plan matched with the live broadcast type of the target object or acquiring a flow distribution plan matched with the live broadcast development stage of the target object, a flow distribution plan more adapted to the target object can be acquired, so that for objects of different operation types and different live broadcast development stages, respectively, the flow distribution plans adapted to the objects are created, thereby achieving the effect of acquiring the flow distribution plan in a targeted manner, improving the flexibility of flow distribution and improving the accuracy of flow distribution.

In step 406, the terminal reception server displays the traffic distribution plan returned by the view request based on the traffic distribution plan.

Based on the two ways of obtaining a flow distribution plan matching the target object shown in step 405, the process of displaying the flow distribution plan in step 406 includes at least one of:

in some embodiments, the terminal receives the traffic distribution plan matching the live type of the target object returned by the server, and displays the traffic distribution plan matching the live type of the target object.

In some embodiments, the terminal receives the traffic distribution plan matching the live development stage of the target object returned by the server, and displays the traffic distribution plan matching the live development stage of the target object.

In some embodiments, the flow distribution plan includes at least one of at least one first flow distribution plan in which the target object is participating and at least one second flow distribution plan in which the target object is to participate. By way of example, fig. 8 is a schematic diagram of a display page of one flow distribution plan shown in accordance with an exemplary embodiment, see fig. 8, in which at least one first flow distribution plan in which the target object is participating and at least one second flow distribution plan in which the target object is to participate are displayed in the display page of the flow distribution plan shown in fig. 8, wherein fig. 8 exemplifies a flow distribution plan including two first flow distribution plans, namely "plan 1"801 and "plan 2"802 shown in fig. 8, and a flow distribution plan including "plan 3"803 shown in fig. 8.

The following describes a procedure for displaying a flow distribution plan by a terminal based on a display page of the flow distribution plan shown in fig. 8, see at least one of the following (2-1) to (2-3):

(2-1) in some embodiments, the terminal displays the plan title of the traffic distribution plan in a display page of the traffic distribution plan. In some embodiments, the plan title includes a plan main title and a plan sub-title. For example, referring to fig. 8, taking "plan 1"801 in fig. 8 as an example, the plan main heading, that is, "new merchant growth plan" shown in fig. 8, and the plan sub-heading, that is, "flow support plan for middle and small merchants" shown in fig. 8.

(2-2) in some embodiments, the terminal displays a traffic distribution condition of at least one stage in the traffic distribution plan and traffic distributed by the target object after the condition is satisfied. In an alternative embodiment, the display page of the flow distribution plan includes a plan description control, the plan description control is used for triggering and displaying the flow distribution condition of at least one stage in the flow distribution plan and the flow distributed by the target object after meeting the condition, and accordingly, the terminal responds to the triggering operation of the plan description control to display a plan description page, and in the plan description page, the flow distribution condition of at least one stage in the flow distribution plan and the flow distributed by the target object after meeting the condition are displayed. Illustratively, referring to FIG. 8, taking "plan 1"801 in FIG. 8 as an example, the plan specification control is the "question mark" control shown in FIG. 8. Therefore, by displaying the flow distribution condition of at least one stage in the flow distribution plan and the flow distributed by the target object after meeting the condition, the displayed information quantity is increased, so that the target object can timely acquire the content information of the flow distribution plan, and the participation enthusiasm of the target object can be improved.

(2-3) in some embodiments, the terminal displays, in a display page of the traffic distribution plan, status hint information of the traffic distribution plan, the status hint information being used to hint whether the target object has participated in the traffic distribution plan. For example, referring to fig. 8, taking "plan 1"801 in fig. 8 as an example, the status hint information is "participating" as shown in fig. 8. Thus, by displaying the state prompt information of the flow distribution plan, the displayed information quantity is increased, so that the target object can timely acquire the participation state of the flow distribution plan.

For the above at least one first flow distribution plan, the process of displaying the flow distribution plan by the terminal is described in at least one of the following (3-1) to (3-6):

(3-1) in some embodiments, the terminal displays the cumulative effect information of the at least one first traffic distribution plan in a display page of the traffic distribution plan.

Wherein the cumulative effect information indicates a total amount of live effect brought about by the at least one first flow distribution plan. In some embodiments, the cumulative effect information includes at least one of a cumulative exposure time, a cumulative amount of interest, and a cumulative amount of resources, the cumulative exposure time representing a total number of exposures by the at least one first flow distribution plan, the cumulative amount of interest representing a total amount of interest by the at least one first flow distribution plan, the cumulative amount of resources representing a total amount of virtual resources by the at least one first flow distribution plan.

For example, referring to fig. 8, in the display page of the flow distribution plan shown in fig. 8, there are displayed the cumulative exposure times, the cumulative amount of attention, and the cumulative resource amount, wherein the cumulative exposure times is "exposure benefits" shown in fig. 8, the corresponding value is "113,29 ten thousand", the cumulative amount of attention is "fan number benefits" shown in fig. 8, the corresponding value is "13,329 ten thousand", the cumulative resource amount is "sales benefits" shown in fig. 8, and the corresponding value is "81,809 ten thousand".

In some embodiments, the terminal displays the cumulative effect information of the at least one first flow distribution plan in a summary display area of a display page of the flow distribution plan. Wherein the aggregate display area is for displaying aggregate information of the at least one first flow distribution plan. For example, the summary display area is an upper area or a lower area.

(3-2) in some embodiments, the terminal displays the near-term effects information of the at least one first traffic distribution plan in a display page of the traffic distribution plan.

Wherein the near-term effect information indicates a total amount of live effect that the at least one first flow distribution plan has brought about over a past second period of time. In some embodiments, the near-term effect information includes at least one of a near-term exposure count, a near-term attention count, and a near-term resource count, the near-term exposure count representing a total number of exposures the at least one first flow distribution plan brings over a past second period of time, the near-term attention count representing a total number of attention the at least one first flow distribution plan brings over the past second period of time, the near-term resource count representing a total number of virtual resources the at least one first flow distribution plan brings over the past second period of time. The second time period is a preset fixed time period, such as the day.

For example, referring to fig. 8, in the display page of the flow distribution plan shown in fig. 8, there are displayed the number of recent exposure times, the number of recent attention, and the number of recent resources, wherein the number of recent exposure times is "today's newly increased 1718" shown in fig. 8, the number of recent attention is "today's newly increased 541" shown in fig. 8, and the number of recent resources is "today's newly increased 48" shown in fig. 8.

In some embodiments, the terminal displays the near-term effect information of the at least one first traffic distribution plan in a summary display area of a display page of the traffic distribution plan.

For the cumulative effect information and the recent effect information referred to in (3-1) and (3-2), in some embodiments, the cumulative effect information and the recent effect information of the at least one first flow distribution plan are not displayed in case that the values of the cumulative effect information and the recent effect information are all zero, and the cumulative effect information and the recent effect information of the at least one first flow distribution plan are displayed in case that any value of the cumulative effect information and the recent effect information is not zero. Further, in the case that the values of the cumulative effect information and the recent effect information do not reach the target unit, all the values of the cumulative effect information and the recent effect information are displayed, and in the case that the values of the cumulative effect information and the recent effect information reach the target unit, the values of the cumulative effect information and the recent effect information are displayed based on the value separator corresponding to the target unit, for example, the target unit is ten thousand, and accordingly, the ten thousand-bit separator may be a kilobit separator.

(3-3) in some embodiments, the terminal displays the effect information of the at least one first traffic distribution plan in a display page of the traffic distribution plan, respectively.

Wherein the effect information indicates a live effect brought by the first traffic distribution plan. In some embodiments, the effect information includes at least one of an exposure number, a quantity of interest, and a quantity of resources, the exposure number representing an exposure number brought by the first flow distribution plan, the quantity of interest representing a quantity of interest brought by the first flow distribution plan, the quantity of resources representing a quantity of virtual resources brought by the first flow distribution plan.

For example, referring to fig. 8, in the display page of the flow distribution plan shown in fig. 8, "plan 1"801, "plan 2"802, and "plan 3"803 are displayed, and the number of exposures, the number of attention, and the number of resources of the flow distribution plan are displayed for any one of the flow distribution plans, wherein taking "plan 1"801 as an example, the number of exposures is "exposure benefit 718" shown in fig. 8, the number of attention is "fan number benefit 675" shown in fig. 8, and the number of resources is "sales benefit 896" shown in fig. 8.

(3-4) in some embodiments, the terminal displays, in a display page of the traffic distribution plan, effect cues for cue of the manner in which the live effect should be promoted.

For example, referring to fig. 8, the effect hint information is "how to get more rewards" shown in fig. 8. In some embodiments, the number of the effect prompt messages is at least one, as shown in fig. 8, two effect prompt messages are displayed to prompt the anchor user in which way to sample to promote the live broadcast effect of the anchor user.

In the above embodiment, by displaying the cumulative effect information and the recent effect information of at least one first traffic distribution plan that is participating, and the effect information and the effect prompt information of each first traffic distribution plan in the display page of the traffic distribution plan, the amount of information displayed is increased, so that the target object can timely learn the effect information of the traffic distribution plan and how to promote the live effect.

(3-5) in some embodiments, the display page of the traffic distribution plan further includes an effect description control for triggering display of description information of the live effect, and accordingly, the terminal displays an effect description page in which the description information of the live effect is displayed in response to a triggering operation of the effect description control in the display page.

Illustratively, referring to FIG. 8, the effect specification control is the "question mark" control 804 shown in FIG. 8. In this embodiment, by displaying the effect description control on the display page of the flow distribution plan, the target object can trigger to display the description information of the live broadcast effect through the effect description control, so that the displayed information quantity is increased, and the target object can acquire the description information of the live broadcast effect in time.

(3-6) in some embodiments, the display page of the traffic distribution plan further includes an effect view control for triggering the display of the details information of the live effect of the target object, and accordingly, the terminal displays an effect details page in which the details information of the live effect of the target object is displayed in response to the triggering operation of the effect view control in the display page.

Illustratively, referring to FIG. 8, the effect view control is the "more" control 805 illustrated in FIG. 8. In the embodiment, the effect checking control is displayed in the display page of the flow distribution plan, so that the target object can trigger the display of the detail information of the live broadcast effect through the effect checking control, the displayed information quantity is increased, and the target object can acquire the detail information of the live broadcast effect in time.

By way of example, fig. 9 is a schematic diagram of an effect detail page, see fig. 9, which is a page corresponding to the column "bonus traffic" in fig. 9, and a procedure for displaying detail information of a live effect is described below based on fig. 9, see at least one of the following (4-1) to (4-5):

(4-1) in some embodiments, the terminal displays a live effect of the target object in at least one dimension in the effect details page.

In some embodiments, the terminal displays at least one of a live effect of the target object in the exposure dimension, a live effect of the target object in the access dimension, a live effect of the target object in the virtual resource dimension, a live effect of the target object in the electronic order dimension, and a live effect of the target object in the attention dimension in the effect detail page.

The live effect of the target object in the exposure dimension may be represented by the exposure times of the virtual space or the exposure times of the object in the virtual space, referring to fig. 9, where the exposure times of the virtual space are the "live room exposure times" shown in fig. 9, and the exposure times of the object in the virtual space are the "live room commodity exposure times" shown in fig. 9. The live broadcast effect of the target object in the access dimension can be represented by the access times of the virtual space or the access times of the object in the virtual space, referring to fig. 9, the access times of the virtual space are the "live broadcast room watching times" shown in fig. 9, and the access times of the object in the virtual space are the "live broadcast room commodity accessing times" shown in fig. 9. The live effect of the target object on the virtual resource dimension may be represented by the number of virtual resources, see fig. 9, which is the "pay-per-live-room" shown in fig. 9. The live effect of the target object in the electronic order dimension may be represented in terms of the electronic order quantity. The live effect of the target object in the dimension of interest may be represented by the number of interests.

(4-2) in some embodiments, the terminal displays, in the effect details page, a trend of change in the live effect of the target object over a plurality of time periods.

In some embodiments, the terminal displays, in the effect details page, a live effect trend graph of the target object, where the live effect trend graph represents a trend of change of the live effect in a plurality of time periods. Therefore, the live effect trend graph of the target object is displayed, so that the target object can check the live effect according to the dimension of the time period, and the man-machine interaction efficiency is improved.

In some embodiments, for the live effect of any dimension in the above (4-1), a trend graph viewing control corresponding to the live effect of the dimension is provided, where the trend graph viewing control is used to trigger display of the live effect trend graph of the dimension, and accordingly, in response to a triggering operation of the trend graph viewing control of any dimension, the live effect trend graph of the dimension is displayed. For example, referring to fig. 9, in the effect detail page shown in fig. 9, taking an example in which the trend graph view control of the dimension "live room exposure times" is in a selected state, a trend graph 901 of "live room exposure times" is displayed.

(4-3) in some embodiments, the terminal displays, in the effect details page, a comparison of the live effect of the target object and an associated object, the associated object being an object of the same industry and class as the target object.

For example, referring to fig. 9, the live effect of the associated object is the "same industry class merchant mean" shown in fig. 9.

(4-4) in some embodiments, the terminal displays, in the effect details page, a live effect distribution situation of the target object, where the live effect distribution situation indicates a proportion of the live effect brought by the at least one first traffic distribution plan to the cumulative effect information.

In some embodiments, the terminal displays, in the effect details page, a live effect profile of the target object, where the live effect profile indicates a proportion of the live effect brought by the at least one first traffic distribution plan to the cumulative effect information. For example, referring to fig. 9, the live effect profile is the "profile" 902 shown in fig. 9. Therefore, the live effect distribution diagram of the target object is displayed, so that the target object can check the live effect according to the dimension of the planning type, and the man-machine interaction efficiency is improved.

(4-5) in some embodiments, the terminal displays, in the effect details page, for any live event of the target object, a live effect detail in the live event, the live effect detail representing a live effect of the at least one first traffic distribution plan for the live event.

In some embodiments, the terminal displays the live effect details of each live event of the target object in the effect detail page in the form of a list. For example, referring to fig. 9, in the effect detail page shown in fig. 9, a "live view bonus details" list 903 is displayed, and in the "live view bonus details" list 903, live effect details of respective live events are displayed.

In the above embodiment, by displaying, in the effect detail page, a change trend of the live effect of the target object, a comparison situation of the live effect of the target object and the associated object, a live effect distribution situation of the target object, and a live effect detail in a live event of the target object, an information amount displayed in the effect detail page is increased, so that the target object can acquire detail information of the live effect in time.

For the above at least one second flow distribution plan, the process of displaying the flow distribution plan by the terminal is described in at least one of the following (5-1) to (5-3):

(5-1) in some embodiments, the terminal displays condition prompting information of the at least one second flow distribution plan in a display page of the flow distribution plan, respectively, the condition prompting information being used for prompting participation conditions required to be satisfied for participating in the second flow distribution plan.

In some embodiments, the number of conditional hints information is at least one. For example, referring to fig. 8, taking "plan 3"803 in fig. 8 as an example, the condition prompt information is "same line with an x index exceeding 50% as shown in fig. 8", or "x index needs to exceed 4.5 minutes, and is currently only 0.5 minutes different.

(5-2) in some embodiments, the terminal displays, in a display page of the flow distribution plan, tag prompt information of the at least one second flow distribution plan, respectively, the tag prompt information being used to prompt whether the target object satisfies the participation condition.

For example, referring to fig. 8, for the same row with an "x index of more than 50% shown in fig. 8, corresponding tag prompt information is displayed, such as" fit ", indicating that the target object has met the participation condition, for the same row with an" x index score of more than 4.5 minutes, which is shown in fig. 8, only 0.5 minute difference is currently required, corresponding tag prompt information is displayed, such as "do not fit", indicating that the target object does not meet the participation condition.

(5-3) in some embodiments, the terminal displays advice cues for the at least one second flow distribution plan, respectively, in a display page of the flow distribution plan, the advice cues being used to indicate the manner in which the participation condition should be satisfied.

In some embodiments, the number of suggested hints information is at least one. For example, referring to fig. 8, taking "plan 3"803 in fig. 8 as an example, advice cues are "using an x tool, promote live room on-air conversion rate", or "provide x to get more rewards" shown in fig. 8.

In the above embodiment, by displaying the condition prompt information, the tag prompt information, and the advice prompt information of at least one second traffic distribution plan to be participated in the display page of the traffic distribution plan, the amount of information displayed is increased, so that the target object timely knows the participation condition of the traffic distribution plan and how to satisfy the participation condition.

In step 407, the terminal transmits a plan participation request to the server in response to the participation operation of the target object in the flow distribution plan, the plan participation request being for requesting participation in the flow distribution plan.

In some embodiments, the display page of the flow distribution plan is provided with a participation control of the flow distribution plan, and the terminal sends a plan participation request to the server to request participation in the flow distribution plan in response to the triggering operation of the participation control of the flow distribution plan by the target object.

In step 408, the server receives the request for participation in the flow distribution plan for the target object, determines whether the target object has the participation authority of the flow distribution plan, and if the target object has the participation authority of the flow distribution plan, adds the flow distribution plan to the target object.

In some embodiments, the process of determining whether the target object has participation in the traffic distribution plan by the server includes at least one of:

in some embodiments, the server determines whether the first time of transaction of the target object is within a past first time period, and if the first time of transaction of the target object is within the past first time period, adds the flow distribution plan to the target object.

In an alternative embodiment, the plan participation request of the target object carries the object identifier of the target object, and further, after receiving the plan participation request of the target object, the server acquires the object identifier carried by the plan participation request of the target object, and acquires the first transaction time of the target object based on the object identifier, so as to perform a subsequent judgment process based on the acquired first transaction time.

The above embodiment is a process that the target object has participation authority, and in other embodiments, if the first transaction time of the target object is not within the past first time period, the refusal participation indication information is returned to the terminal, where the refusal participation indication information is used to indicate that the target object does not have the participation authority of the traffic distribution plan.

In still other embodiments, the server determines whether the number of interests of the target object is less than or equal to a target number, and if the number of interests of the target object is less than or equal to the target number, adds the traffic distribution plan to the target object.

Wherein the number of interests represents the number of objects that have been focused on the target object. The target number is a fixed number set in advance, for example, 100 ten thousand. In an alternative embodiment, the plan participation request of the target object carries the object identifier of the target object, and further, the server acquires the object identifier carried by the plan participation request of the target object after receiving the plan participation request of the target object, and acquires the attention amount of the target object based on the object identifier, so as to perform a subsequent judgment process based on the acquired audience amount.

The above embodiment is a process in which the target object has participation rights, and in other embodiments, if the number of interests of the target object is greater than the target number, refusing participation indication information is returned to the terminal, where the refusing participation indication information is used to indicate that the target object does not have participation rights of the traffic distribution plan.

In other embodiments, the server determines whether the number of virtual resources of the target object is less than or equal to the number of target resources, and if the number of virtual resources of the target object is less than or equal to the number of target resources, adds the traffic distribution plan to the target object.

Wherein the virtual resource number represents a virtual resource obtained by the target object when the object transaction event occurs. The target number of resources is a fixed number of resources, such as 50 ten thousand, which is preset. Further, in some embodiments, the virtual resource amount represents a virtual resource obtained by the target object transmitting the item transaction event within a third time period in the past, the third time period being a predetermined fixed time period, such as 30 days.

In an alternative embodiment, the plan participation request of the target object carries the object identifier of the target object, and further, after receiving the plan participation request of the target object, the server acquires the object identifier carried by the plan participation request of the target object, and acquires the number of virtual resources of the target object based on the object identifier, so as to perform a subsequent judgment process based on the acquired number of virtual resources.

The above embodiment is a process in which the target object has participation rights, and in other embodiments, if the number of virtual resources of the target object is greater than the number of target resources, refusing to participate in the process, the refusing to participate in the process is returned to the terminal, where the refusing to participate in the process is used to indicate that the target object does not have participation rights of the traffic distribution plan.

In the above embodiment, whether the target object has the participation authority of the flow distribution plan can be quickly judged by judging whether the first transaction time of the target object is within the past first time period, or by judging whether the attention quantity of the target object is less than or equal to the target quantity, or by judging whether the virtual resource quantity of the target object is less than or equal to the target resource quantity, so that three participation authority judging modes are provided, and the flexibility of judging the participation authority is improved.

Accordingly, based on step 408 described above, in some embodiments, the terminal displays that the target object has participated in the traffic distribution plan if the target object has the participation authority of the traffic distribution plan. In some embodiments, the terminal displays that the target object has participated in the traffic distribution plan if the first transaction time of the target object is within a past first period of time; in still other embodiments, the terminal displays that the target object has participated in the traffic distribution plan if the number of interests of the target object is less than or equal to the target number; in other embodiments, the terminal displays that the target object has participated in the traffic distribution plan if the number of virtual resources of the target object is less than or equal to the number of target resources. In this way, when the target object has the participation authority of the flow distribution plan, the flow distribution plan is added to the target object, and the safety of flow distribution is ensured.

Step 408 is a process of determining participation authority by the server, and adding the flow distribution plan to the target object if the target object has the participation authority. It should be noted that, step 408 is an optional step, and in other embodiments, the server need not perform the process of determining participation authority, and may perform the process of adding the flow distribution plan to the target object.

In step 409, the server obtains live effect data of the target object in the live process, if the target object participates in the traffic distribution plan.

In embodiments of the present disclosure, the live effect data includes at least one type of live effect parameter, which in some embodiments includes at least one of a first effect parameter, a second effect parameter, and a third effect parameter. Wherein the first effect parameter represents a live effect of the target object in the virtual resource dimension, for example, the first effect parameter may be GPM (Global Product Marketing, thousands of exposure sales), and represents sales amount obtained when the exposure times of the target object reach one thousand, for measuring sales capacity of the virtual space of the target object; the second effect parameter represents a live effect of the target object in an electronic order dimension, for example, the second effect parameter may be OPM (Order Product Marketing, thousands of exposure orders), which represents the number of orders obtained when the exposure times of the target object reach one thousand, and is used for measuring the sales capability of the virtual space of the target object; the third effect parameter represents a live effect of the target object in the dimension of interest, for example, the third effect parameter may be FPM (Fans Product Marketing, thousands of exposure fans), and represents the number of interest obtained when the number of exposure times of the target object reaches one thousand, for measuring the transformation capability of the virtual space of the target object.

In some embodiments, in a case where the target object participates in the traffic distribution plan, the server acquires live effect data of the target object in a live process in response to reaching a start condition of the traffic distribution plan. The starting condition refers to a triggering condition for starting the flow distribution plan. For example, the starting condition is that the current time reaches the starting time of the flow distribution plan, or the starting condition is that the target object starts live broadcasting, or the starting condition is that the live broadcasting effect of the target object reaches the target live broadcasting effect, and so on. In some embodiments, the start condition is a condition set by the target object by itself, for example, the terminal is provided with a setting function for the start condition of the flow distribution plan, and in response to a setting operation of the start condition of the flow distribution plan, the terminal transmits the set start condition to the server, so that the server subsequently performs step 409 based on the start condition; in still other embodiments, the flow distribution plan further includes start-up conditions, and the server performs step 409 based on the start-up conditions included in the flow distribution plan.

In some embodiments, the server is associated with a live effect database for maintaining live effect data of the plurality of objects during live. In an alternative embodiment, the server obtains, based on the object identifier of the target object, live effect data corresponding to the object identifier from the live effect database, that is, obtains live effect data of the target object.

Further, in some embodiments, the server further monitors live effect data of the plurality of objects in a live broadcast process in real time, and updates the live effect data of the plurality of objects in the live broadcast effect database in real time. In some embodiments, the server deletes the traffic distribution plan for any object in response to an anomaly in live effect data for that object. For example, the server responds to the rapid increase of the live effect data of any object, or the server responds to the target condition of the live effect data of any object, and deletes the flow distribution plan for the object, wherein the target condition can be that the exposure times of the same account number reach an exposure times threshold value, or the order times of the same account number reach an order times threshold value, and the like, so as to avoid the condition that an abnormal means obtains the flow.

In step 410, the server responds to the live effect data to meet the traffic distribution condition of any stage, and distributes corresponding traffic for the virtual space of the target object.

In some embodiments, the terminal performs weighted summation based on the at least one type of live broadcast effect parameters and weight coefficients corresponding to the at least one type of live broadcast effect parameters to obtain weighted-summed live broadcast effect parameters, and responds to the weighted-summed live broadcast effect parameters to meet the flow distribution condition of any stage, and distributes corresponding flows for the virtual space of the target object. In the embodiment, by setting at least one type of live broadcast effect parameters and weight coefficients corresponding to the at least one type of live broadcast effect parameters, not only the at least one type of live broadcast effect parameters but also the weight coefficients corresponding to the at least one type of live broadcast effect parameters are referred, the information quantity referred by the flow distribution is increased, and the accuracy of the flow distribution is improved.

In some embodiments, the traffic distribution condition is that the live effect parameter reaches a live effect threshold, and accordingly, corresponding traffic is distributed to the virtual space of the target object in response to the live effect parameter reaching a live effect threshold of any stage.

In some embodiments, taking the example that the at least one type of live effect parameter includes a first effect parameter, a second effect parameter, and a third effect parameter, step 410 may be replaced with: and the terminal performs weighted summation based on the first effect parameter, the second effect parameter, the third effect parameter and the weight coefficients corresponding to the first effect parameter, the second effect parameter and the third effect parameter to obtain a weighted and summed live broadcast effect parameter, and responds to the weighted and summed live broadcast effect parameter to meet the flow distribution condition of any stage to distribute corresponding flow for the virtual space of the target object. In the embodiment, the flow is distributed for the target object based on the live broadcast effect of the target object in the virtual resource dimension, or the live broadcast effect of the target object in the electronic order dimension, or the live broadcast effect of the target object in the attention dimension, the live broadcast effect of the target object in the live broadcast process is referred, the information quantity referred by the flow distribution is increased, and the accuracy of the flow distribution is improved.

In some embodiments, the process of distributing the corresponding traffic for the virtual space of the target object by the server is: the server pushes the virtual space of the target object; or pushing the video work of the target object by the server; or the server pushes the object of the object; etc.

Illustratively, fig. 10 is a schematic diagram of a traffic flow of a traffic distribution, referring to fig. 10, before implementing the present embodiment, the development stage of an object (a host user or a merchant user) is divided into three stages, namely, a "primary basic stage", "a" middle-stage lifting stage "and a" high-stage enlarging stage ", on the traffic side; further, for the three development stages obtained by dividing, creating flow distribution plans corresponding to the three development stages, namely a live broadcast cold start plan, a live broadcast lifting plan and a live broadcast incentive plan; aiming at any flow distribution plan which is created, a viewing inlet of the flow distribution plan, a display page of the flow distribution plan and an effect detail page of the flow distribution plan are displayed for the object, rich information is provided for the object, and the effect of data whitebox is achieved; furthermore, when the object participates in the flow distribution plan, the policy issuing module of the server sends the flow distribution policy and the live effect data of the object to the flow distribution module so that the flow distribution module distributes the flow for the object based on the flow distribution policy and the live effect data of the object.

Fig. 11 is a block diagram illustrating a live data processing apparatus according to an exemplary embodiment. Referring to fig. 11, the apparatus includes a transmission unit 1101, an acquisition unit 1102, and a distribution unit 1103.

A transmitting unit 1101 configured to perform a transmission of a flow distribution plan of a target object to a terminal corresponding to the target object in response to a viewing request of the target object for the flow distribution plan, to trigger the terminal to display the flow distribution plan, the flow distribution plan including a flow distribution condition of at least one stage and a flow distributed by the target object after the condition is satisfied;

An obtaining unit 1102, configured to obtain live effect data of the target object in a live process when the target object participates in the flow distribution plan;

the distributing unit 1103 is configured to perform a flow distribution for the virtual space of the target object in response to the live effect data satisfying the flow distribution condition of any stage.

the distribution unit 1103 is configured to perform:

In some embodiments, the acquisition unit 1102 is further configured to perform:

In some embodiments, the acquisition unit 1102 is further configured to perform at least one of:

In some embodiments, the apparatus further comprises:

In some embodiments, the return unit is configured to perform at least one of:

In some embodiments, the apparatus further comprises:

In some embodiments, the adding unit is configured to perform at least one of:

Fig. 12 is a block diagram illustrating a live data processing apparatus according to an exemplary embodiment. Referring to fig. 12, the apparatus includes a transmitting unit 1201 and a display unit 1202.

A transmitting unit 1201 configured to perform a viewing operation of a flow distribution plan including a flow distribution condition of at least one stage and a flow distributed by a target object after the condition is satisfied, in response to the target object, to transmit a viewing request of the flow distribution plan to a server;

a display unit 1202 configured to execute receiving a flow distribution plan returned by the server based on the view request, and display the flow distribution plan;

the sending unit 1201 is further configured to perform a participation operation of the target object on the traffic distribution plan, send a plan participation request to the server, so as to trigger the server to obtain live effect data of the target object in a live process when the target object participates in the traffic distribution plan, and distribute a corresponding traffic for the virtual space of the target object in response to the live effect data meeting a traffic distribution condition of any stage.

In some embodiments, the transmitting unit 1201 includes:

In some embodiments, the display subunit is configured to perform:

In some embodiments, the display subunit is further configured to perform:

In some embodiments, the display unit 1202 is configured to perform at least one of:

In some embodiments, the display unit 1202 is configured to perform:

the display unit is configured to perform at least one of:

the display unit 1202 is further configured to perform:

In some embodiments, the display unit 1202 is further configured to perform at least one of:

the display unit is configured to perform at least one of:

In some embodiments, the display unit 1202 is further configured to perform:

It should be noted that: in the live broadcast data processing apparatus provided in the foregoing embodiment, only the division of the foregoing functional modules is used for illustration, and in practical application, the foregoing functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the live broadcast data processing device and the live broadcast data processing method provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the live broadcast data processing device and the live broadcast data processing method are detailed in the method embodiments and are not repeated here.

The computer device mentioned in the embodiments of the present disclosure may be provided as a terminal. Fig. 13 shows a block diagram of a terminal 1300 provided by an exemplary embodiment of the present disclosure. The terminal 1300 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1300 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, etc.

In general, the terminal 1300 includes: a processor 1301, and a memory 1302.

Processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. Processor 1301 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Progr ammable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). Processor 1301 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central ProcessingUnit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, processor 1301 may integrate a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content that the display screen needs to display. In some embodiments, the processor 1301 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1302 may include one or more computer-readable storage media, which may be non-transitory. Memory 1302 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1302 is used to store at least one program code for execution by processor 1301 to implement a process performed by a terminal in a live data processing method provided by a method embodiment in the present disclosure.

In some embodiments, the terminal 1300 may further optionally include: a peripheral interface 1303 and at least one peripheral. The processor 1301, the memory 1302, and the peripheral interface 1303 may be connected by a bus or signal lines. The respective peripheral devices may be connected to the peripheral device interface 1303 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1304, a display screen 1305, a camera assembly 1306, audio circuitry 1307, a positioning assembly 1308, and a power supply 1309.

A peripheral interface 1303 may be used to connect I/O (Input/Output) related at least one peripheral to the processor 1301 and the memory 1302. In some embodiments, processor 1301, memory 1302, and peripheral interface 1303 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1301, the memory 1302, and the peripheral interface 1303 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1304 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal to an electromagnetic signal for transmission, or converts a received electromagnetic signal to an electrical signal. Optionally, the radio frequency circuit 1304 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1304 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 1304 may also include NFC (Near Field Communication, short range wireless communication) related circuits, which are not limited by the present disclosure.

The display screen 1305 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1305 is a touch display, the display 1305 also has the ability to capture touch signals at or above the surface of the display 1305. The touch signal may be input to the processor 1301 as a control signal for processing. At this point, the display 1305 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display screen 1305 may be one and disposed on the front panel of the terminal 1300; in other embodiments, the display 1305 may be at least two, disposed on different surfaces of the terminal 1300 or in a folded configuration; in other embodiments, the display 1305 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1300. Even more, the display screen 1305 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display screen 1305 may be made of LCD (Liquid Crystal Display ), OLED (Organic light-Emitting Diode) or other materials.

The camera assembly 1306 is used to capture images or video. Optionally, camera assembly 1306 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1306 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1307 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1301 for processing, or inputting the electric signals to the radio frequency circuit 1304 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 1300, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is then used to convert electrical signals from the processor 1301 or the radio frequency circuit 1304 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1307 may also comprise a headphone jack.

The location component 1308 is used to locate the current geographic location of the terminal 1300 to enable navigation or LBS (Location Bas ed Service, location-based services).

A power supply 1309 is used to power the various components in the terminal 1300. The power supply 1309 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1309 comprises a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1300 also includes one or more sensors 1310. The one or more sensors 1310 include, but are not limited to: acceleration sensor 1311, gyroscope sensor 1312, pressure sensor 1313, optical sensor 1314, and proximity sensor 1315.

The acceleration sensor 1311 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1300. For example, the acceleration sensor 1311 may be used to detect components of gravitational acceleration in three coordinate axes. Processor 1301 may control display screen 1305 to display a user interface in either a landscape view or a portrait view based on gravitational acceleration signals acquired by acceleration sensor 1311. The acceleration sensor 1311 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 1312 may detect a body direction and a rotation angle of the terminal 1300, and the gyro sensor 1312 may collect a 3D motion of the user on the terminal 1300 in cooperation with the acceleration sensor 1311. Processor 1301 can implement the following functions based on the data collected by gyro sensor 1312: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 1313 may be disposed on a side frame of terminal 1300 and/or below display screen 1305. When the pressure sensor 1313 is disposed at a side frame of the terminal 1300, a grip signal of the terminal 1300 by a user may be detected, and the processor 1301 performs left-right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1313. When the pressure sensor 1313 is disposed at the lower layer of the display screen 1305, the processor 1301 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1305. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The optical sensor 1314 is used to collect ambient light intensity. In one embodiment, processor 1301 may control the display brightness of display screen 1305 based on the intensity of ambient light collected by optical sensor 1314. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1305 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1305 is turned down. In another embodiment, processor 1301 may also dynamically adjust the shooting parameters of camera assembly 1306 based on the intensity of ambient light collected by optical sensor 1314.

A proximity sensor 1315, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1300. The proximity sensor 1315 is used to collect the distance between the user and the front of the terminal 1300. In one embodiment, when proximity sensor 1315 detects a gradual decrease in the distance between the user and the front of terminal 1300, processor 1301 controls display screen 1305 to switch from a bright screen state to a inactive screen state; when the proximity sensor 1315 detects that the distance between the user and the front surface of the terminal 1300 gradually increases, the processor 1301 controls the display screen 1305 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 13 is not limiting of terminal 1300 and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

The computer device mentioned in the embodiments of the present disclosure may be provided as a server. Fig. 14 is a block diagram illustrating a server 1400, which may be configured or perform relatively large differences according to an exemplary embodiment, may include one or more processors (Central Processing Units, CPU) 1401 and one or more memories 1402, wherein the one or more memories 1402 store at least one program code that is loaded and executed by the one or more processors 1401 to implement the processes performed by the server in the live data processing method provided in the above-described respective method embodiments. Of course, the server 1400 may also have a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1400 may also include other components for implementing the functions of the device, which are not described herein.

In an exemplary embodiment, a computer readable storage medium is also provided, such as memory 1402 including program code executable by processor 1401 of server 1400 to perform the live data processing method described above. Alternatively, the computer readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory ), a CD-ROM (Compact-Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the live data processing method described above.

In some embodiments, the computer program related to the embodiments of the present disclosure may be deployed to be executed on one computer device or on multiple computer devices located at one site, or alternatively, may be executed on multiple computer devices distributed across multiple sites and interconnected by a communication network, where the multiple computer devices distributed across multiple sites and interconnected by a communication network may constitute a blockchain system.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live data processing method, the method comprising:

and responding to the live broadcast effect data to meet the flow distribution condition of any stage, distributing corresponding flow to the virtual space of the target object, wherein the virtual space refers to a live broadcast room of the target object.

2. The live data processing method of claim 1, wherein the live effect data comprises at least one type of live effect parameters;

the responding to the live broadcast effect data meeting the flow distribution condition of any stage, distributing the corresponding flow for the virtual space of the target object comprises the following steps:

3. The live data processing method of claim 2, wherein the at least one type of live effect parameters includes at least one of a first effect parameter, a second effect parameter, and a third effect parameter, the first effect parameter representing a live effect of the target object in a virtual resource dimension, the second effect parameter representing a live effect of the target object in an electronic order dimension, and the third effect parameter representing a live effect of the target object in a dimension of interest.

4. The live data processing method according to claim 1, wherein before the sending the traffic distribution plan of the target object to the terminal corresponding to the target object, the method further comprises:

5. The live data processing method of claim 4, wherein the obtaining a traffic distribution plan that matches the target object comprises at least one of:

acquiring a flow distribution plan matched with the live broadcast type based on the live broadcast type of the target object;

6. The live data processing method according to claim 1, wherein before the target object's traffic distribution plan is sent to the terminal corresponding to the target object in response to the target object's view request for the traffic distribution plan, the method further comprises:

7. The method according to claim 6, wherein if the target object has the display authority of the viewing portal of the traffic distribution plan, returning the content data of the live broadcast management page to the terminal includes at least one of:

8. The live data processing method according to claim 1, wherein the method further comprises, before acquiring live effect data of the target object in a live process in a case where the target object participates in the traffic distribution plan:

receiving a plan participation request of the target object, wherein the plan participation request is used for requesting participation in the flow distribution plan;

and if the target object has the participation authority of the flow distribution plan, adding the flow distribution plan for the target object.

9. The live data processing method of claim 8, wherein adding the traffic distribution plan to the target object if the target object has participation in the traffic distribution plan comprises at least one of:

if the attention quantity of the target object is smaller than or equal to the target quantity, adding the flow distribution plan for the target object, wherein the attention quantity represents the quantity of objects which attention the target object has focused on;

And if the number of the virtual resources of the target object is smaller than or equal to the number of the target resources, adding the flow distribution plan for the target object, wherein the number of the virtual resources represents the virtual resources obtained by the target object when the commodity transaction event occurs.

10. A live data processing method, the method comprising:

and responding to the participation operation of the target object on the flow distribution plan, sending a plan participation request to the server so as to trigger the server to acquire live broadcast effect data of the target object in a live broadcast process under the condition that the target object participates in the flow distribution plan, and responding to the live broadcast effect data meeting the flow distribution condition of any stage, distributing corresponding flow for a virtual space of the target object, wherein the virtual space refers to a live broadcast room of the target object.

11. The live data processing method of claim 10, wherein the sending a view request for the traffic distribution plan to a server in response to a view operation of the traffic distribution plan by the target object comprises:

and responding to the triggering operation of the view entrance of the flow distribution plan, and sending a view request of the flow distribution plan to the server.

12. The live data processing method of claim 11, wherein displaying a view entry of the traffic distribution plan in the live management page of the target object includes at least one of:

Responding to the triggering operation of a level view control in the live broadcast management page, displaying a level page of the target object, and displaying a view inlet of the flow distribution plan in the level page, wherein the level page is used for displaying level information of the target object;

and responding to the triggering operation of a feedback view control in the live broadcast management page, displaying a feedback page of the target object, displaying a view inlet of the flow distribution plan in the feedback page, and displaying feedback information of an article transaction event aiming at the target object by the feedback page.

13. The live data processing method according to claim 11, wherein displaying a view entry of the traffic distribution plan in the live management page of the target object includes:

and displaying the view entrance of the flow distribution plan in a live broadcast management page of the target object under the condition that the target object has the display authority of the view entrance.

14. The live data processing method according to claim 13, wherein, in the case that the target object has the display authority of the view portal, displaying the view portal of the traffic distribution plan in the live management page of the target object includes at least one of:

Displaying a viewing entry of the flow distribution plan in a live broadcast management page of the target object when a first transaction time of the target object is within a past first time period, wherein the first transaction time represents a time when an item transaction event occurs for the target object for the first time;

and displaying a viewing entrance of the flow distribution plan in a live broadcast management page of the target object when a first object list comprises the target object, wherein the first object list comprises an object with the display authority of the viewing entrance.

15. The live data processing method of claim 11, wherein before displaying the view entry of the traffic distribution plan in the live management page of the target object, the method further comprises:

displaying participation prompt information of a flow distribution plan in a popup window mode, wherein the participation prompt information is used for prompting participation in the flow distribution plan;

16. The live data processing method of claim 10, wherein the receiving the traffic distribution plan returned by the server based on the view request, displaying the traffic distribution plan includes at least one of:

17. The live data processing method of claim 10, wherein the displaying the traffic distribution plan comprises:

18. The live data processing method of claim 10, wherein the displaying the traffic distribution plan comprises:

19. The live data processing method of claim 18, wherein the traffic distribution plan includes at least one first traffic distribution plan in which the target object is participating;

The displaying the flow distribution plan includes at least one of:

displaying cumulative effect information of the at least one first flow distribution plan in a display page of the flow distribution plan, wherein the cumulative effect information represents the total amount of live effect brought by the at least one first flow distribution plan;

displaying, in a display page of the flow distribution plan, recent effect information of the at least one first flow distribution plan, the recent effect information representing a total amount of live effect brought by the at least one first flow distribution plan over a past second period of time;

respectively displaying effect information of at least one first flow distribution plan in a display page of the flow distribution plan, wherein the effect information represents a live broadcast effect brought by the first flow distribution plan;

20. The live data processing method of claim 18, wherein the display page of the traffic distribution plan further includes an effect description control for triggering display of description information of the live effect;

The method further comprises the steps of:

21. The live data processing method of claim 19, wherein the display page of the traffic distribution plan further includes an effect viewing control for triggering the display of details of the live effect of the target object;

the method further comprises the steps of:

22. The live data processing method of claim 21, wherein the displaying of the detail information of the live effect of the target object in the effect detail page includes at least one of:

displaying the change trend of the live broadcast effect of the target object in a plurality of time periods in the effect detail page;

in the effect detail page, the comparison condition of the live broadcast effect of the target object and the associated object is displayed, wherein the associated object is the object which is the same with the target object in the same industry and has the same grade;

Displaying the live broadcast effect distribution condition of the target object in the effect detail page, wherein the live broadcast effect distribution condition represents the proportion of the gain effect brought by the at least one first flow distribution plan to the accumulated gain effect;

and displaying the detail of the live broadcast effect in the live broadcast event for any live broadcast event of the target object in the effect detail page, wherein the detail of the live broadcast effect represents the live broadcast effect brought by the at least one first flow distribution plan for the live broadcast event.

23. The live data processing method of claim 18, wherein the traffic distribution plan includes at least one second traffic distribution plan in which the target object is to participate;

the displaying the flow distribution plan includes at least one of:

And respectively displaying advice prompt information of the at least one second flow distribution plan in the display page of the flow distribution plan, wherein the advice prompt information is used for prompting the mode which should be adopted for meeting the participation condition.

24. The live data processing method of claim 10, wherein, in response to the participation operation of the target object in the traffic distribution plan, after sending a planned participation request to the server, the method further comprises:

and displaying that the target object has participated in the flow distribution plan when the target object has the participation authority of the flow distribution plan.

25. The live data processing method of claim 24, wherein the displaying that the target object has participated in the traffic distribution plan if the target object has participation authority of the traffic distribution plan comprises at least one of:

displaying that the target object has participated in the flow distribution plan if a first transaction time of the target object is within a past first period of time, the first transaction time representing a time at which the target object first occurred an item transaction event;

and displaying that the target object participates in the flow distribution plan under the condition that the number of virtual resources of the target object is smaller than or equal to the number of the target resources, wherein the number of the virtual resources represents the virtual resources obtained by the target object when the commodity transaction event occurs.

26. A live data processing apparatus, the apparatus comprising:

a sending unit configured to perform sending a flow distribution plan of a target object to a terminal corresponding to the target object in response to a viewing request of the target object for the flow distribution plan, so as to trigger the terminal to display the flow distribution plan, wherein the flow distribution plan comprises at least one stage of flow distribution conditions and flow distributed by the target object after meeting the conditions;

And the distribution unit is configured to execute the flow distribution condition of any stage in response to the live broadcast effect data, and distribute corresponding flow to a virtual space of the target object, wherein the virtual space refers to a live broadcast room of the target object.

27. The live data processing apparatus of claim 26, wherein the live effect data comprises at least one type of live effect parameter;

the distribution unit is configured to perform:

28. The live data processing apparatus of claim 27, wherein the at least one type of live effect parameters includes at least one of a first effect parameter representing a live effect of the target object in a virtual resource dimension, a second effect parameter representing a live effect of the target object in an electronic order dimension, and a third effect parameter representing a live effect of the target object in a dimension of interest.

29. The live data processing apparatus of claim 26, wherein the acquisition unit is further configured to perform:

30. The live data processing apparatus of claim 29, wherein the acquisition unit is further configured to perform at least one of:

31. The live data processing apparatus of claim 26, wherein the apparatus further comprises:

And the returning unit is configured to execute the process of returning the content data of the live broadcast management page to the terminal if the target object has the display authority of the viewing entrance of the flow distribution plan, wherein the content data is used for indicating the viewing entrance of the flow distribution plan to be displayed in the live broadcast management page.

32. The live data processing apparatus of claim 31, wherein the return unit is configured to perform at least one of:

33. The live data processing apparatus of claim 26, wherein the apparatus further comprises:

34. The live data processing apparatus of claim 33, wherein the adding unit is configured to perform at least one of:

35. A live data processing apparatus, the apparatus comprising:

a transmission unit configured to perform a viewing operation of a flow distribution plan in response to a target object, the flow distribution plan including a flow distribution condition of at least one stage and a flow distributed by the target object after the condition is satisfied, to transmit a viewing request of the flow distribution plan to a server;

the sending unit is further configured to execute a participation operation of the target object on the flow distribution plan, send a plan participation request to the server, trigger the server to acquire live broadcast effect data of the target object in a live broadcast process under the condition that the target object participates in the flow distribution plan, and respond to the live broadcast effect data meeting any stage of flow distribution conditions to distribute corresponding flow for a virtual space of the target object, wherein the virtual space refers to a live broadcast room of the target object.

36. The live data processing apparatus according to claim 35, wherein the transmission unit includes:

a transmitting subunit configured to perform a trigger operation in response to a viewing portal to the flow distribution plan, and transmit a viewing request to the server for the flow distribution plan.

37. The live data processing apparatus of claim 36, wherein the display subunit is configured to perform at least one of:

38. The live data processing apparatus of claim 36, wherein the display subunit is configured to perform:

39. The live data processing apparatus of claim 38, wherein the display subunit is configured to perform at least one of:

40. The live data processing apparatus of claim 36, wherein the display subunit is further configured to perform:

41. The live data processing apparatus of claim 35, wherein the display unit is configured to perform at least one of:

42. The live data processing apparatus of claim 35, wherein the display unit is configured to perform:

43. The live data processing apparatus of claim 35, wherein the display unit is configured to perform:

44. The live data processing apparatus of claim 43, wherein the traffic distribution plan includes at least one first traffic distribution plan in which the target object is participating;

the display unit is configured to perform at least one of:

45. The live data processing apparatus of claim 43 wherein the display page of the traffic distribution plan further includes an effects specification control for triggering display of specification information of the live effect;

the display unit is further configured to perform:

46. The live data processing apparatus of claim 44 wherein the display page of the traffic distribution plan further includes an effect view control for triggering the display of details of the live effect of the target object;

The display unit is further configured to perform:

47. The live data processing apparatus of claim 46, wherein the display unit is further configured to perform at least one of:

48. The live data processing apparatus of claim 43, wherein the traffic distribution plan includes at least one second traffic distribution plan in which the target object is to participate;

the display unit is configured to perform at least one of:

49. The live data processing apparatus of claim 35, wherein the display unit is further configured to perform:

50. The live data processing apparatus of claim 49, wherein the display unit is further configured to perform at least one of:

51. A computer device, the computer device comprising:

one or more processors;

a memory for storing the processor-executable program code;

wherein the processor is configured to execute the program code to implement the live data processing method of any of claims 1 to 9 or 10 to 25.

52. A computer readable storage medium, characterized in that program code in the computer readable storage medium, when executed by a processor of a computer device, enables the computer device to perform the live data processing method of any of claims 1 to 9 or 10 to 25.