CN102957746A - Method and system for sending advertising information to mobile terminal - Google Patents
Method and system for sending advertising information to mobile terminal Download PDFInfo
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- CN102957746A CN102957746A CN2012104232846A CN201210423284A CN102957746A CN 102957746 A CN102957746 A CN 102957746A CN 2012104232846 A CN2012104232846 A CN 2012104232846A CN 201210423284 A CN201210423284 A CN 201210423284A CN 102957746 A CN102957746 A CN 102957746A
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Abstract
The invention provides a method for sending advertising information to a mobile terminal. The method comprises the following steps that a cloud server obtains the current base station information of the mobile terminal, the information of the current available positioning satellite can be obtained according to the base station information, and the information of the current available positioning satellite is sent to the mobile terminal; the mobile terminal and the current available positioning satellite are mutually communicated for determining the position information of the mobile terminal; and the cloud service carries out searching according to the position information for obtaining the advertising information of merchants within the preset distance from the mobile terminal, and sends the advertising information to the mobile terminal. The method provided by the embodiment of the invention has the advantages that dynamic advertising can be sent in the mobile terminal, so the interactivity between the advertising and users is improved, higher attraction for the users to go to the merchants for consumption is realized to a certain degree, the interest of the users on the advertising is improved, the advertising value of the advertising is improved, and the popularity of the merchants is improved. The invention also provides a system, the cloud service and the mobile terminal for sending the advertising information to the mobile terminal.
Description
Technical field
The present invention relates to communication technique field, particularly a kind of method to portable terminal advertisement information, system, cloud server and portable terminal.
Background technology
At present, in portable terminal (for example: smart mobile phone), when the user opens a certain application program above the interface of application program or below show certain businessman the advertisement bar provider that learns this application program when using this application program the user, improve thus the purposes such as popularity of businessman.
Yet, the advertisement bar of existing propelling movement in portable terminal generally adopts the Static Design scheme, and the position of user's hand-held mobile terminal changes at any time, therefore, can not show the relevant informations such as the position of user distance businessman and space length in the static advertising bar, some information of unalterable demonstration businessman only cause interactive relatively poor between advertisement and the user, and the value of advertisement can not obtain performance fully in portable terminal.
Summary of the invention
Purpose of the present invention is intended to solve at least one of described technological deficiency.
For this reason, first purpose of the present invention is to propose a kind ofly can push dynamic advertising in portable terminal, for example can show in real time the orientation of user distance businessman and the method to portable terminal advertisement information of user distance businessman space length.
Second purpose of the present invention is to propose a kind of system to portable terminal advertisement information.
The 3rd purpose of the present invention is to propose a kind of cloud server.
The 4th purpose of the present invention is to propose a kind of portable terminal.
For reaching described purpose, the embodiment of first aspect present invention discloses a kind of method to portable terminal advertisement information, may further comprise the steps: cloud server obtains the current base station information of portable terminal; Described cloud server obtains the information of the current available position location satellite of described portable terminal according to described base station information; Described cloud server is sent to described portable terminal with the information of described current available position location satellite; Described portable terminal intercoms to determine the positional information of described portable terminal mutually with current available position location satellite; Described portable terminal is sent to described cloud server with described positional information; And described cloud server obtains with the advertising message of the businessman of described portable terminal within predeterminable range according to described positional information search and pushes to described portable terminal.
The method to portable terminal advertisement information according to the embodiment of the invention, can in portable terminal, push dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.In addition, can adopt multiple positioning modes to position in the embodiments of the invention, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
In addition, the method to portable terminal advertisement information according to the above embodiment of the present invention can also have following additional technical characterictic:
In some instances, the information of described current available position location satellite comprises one or more in the band information, azimuth information, elevation information of described current available position location satellite.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, also comprise: described cloud server receives search word and/or the interest word that described portable terminal sends; Described cloud server is searched for according to described positional information, described search word and/or interest word.
In some instances, also comprise: described cloud server is sent to described portable terminal with the positional information of described businessman, and in described portable terminal distance or the path of the described businessman of range of a signal.
The embodiment of second aspect present invention discloses a kind of system to portable terminal advertisement information, comprise: cloud server and portable terminal, wherein, described cloud server obtains the current base station information of described portable terminal, to obtain the information of the current available position location satellite of described portable terminal according to described base station information, and the information of described current available position location satellite is sent to described portable terminal, and obtains with the advertising message of the businessman of described portable terminal within predeterminable range and push to described portable terminal according to the positional information search that sends from described portable terminal; And described portable terminal intercoms to determine the described positional information of described portable terminal, so that described positional information is sent to described cloud server mutually with current available position location satellite.
The system to portable terminal advertisement information according to the embodiment of the invention, can in portable terminal, push dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.In addition, can adopt multiple positioning modes to position in the embodiments of the invention, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
In addition, the system to portable terminal advertisement information according to the above embodiment of the present invention can also have following additional technical characterictic:
In some instances, the information of described current available position location satellite comprises one or more in the band information, azimuth information, elevation information of described current available position location satellite.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, described cloud server also is used for: receive search word and/or interest word that described portable terminal sends; Search for according to described positional information, described search word and/or interest word.
In some instances, described cloud server also is used for: the positional information of described businessman is sent to described portable terminal, and in described portable terminal distance or the path of the described businessman of range of a signal.
The embodiment of third aspect present invention discloses a kind of cloud server, described cloud server obtains the current base station information of portable terminal, to obtain the information of the current available position location satellite of described portable terminal according to described base station information, and the information of described current available position location satellite is sent to described portable terminal, and obtains with the advertising message of the businessman of described portable terminal within predeterminable range and push to described portable terminal according to the positional information search that sends from described portable terminal.
Cloud server according to the embodiment of the invention, can guarantee that having multiple positioning modes positions, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
In addition, cloud server according to the above embodiment of the present invention can also have following additional technical characterictic:
In some instances, the information of described current available position location satellite comprises one or more in the band information, azimuth information, elevation information of described current available position location satellite.
In some instances, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
In some instances, described cloud server also is used for: receive search word and/or interest word that described portable terminal sends; Search for according to described positional information, described search word and/or interest word.
In some instances, described cloud server also is used for: the positional information of described businessman is sent to described portable terminal, and in described portable terminal distance or the path of the described businessman of range of a signal.
The embodiment of fourth aspect present invention discloses a kind of portable terminal, and described portable terminal intercoms to determine the described positional information of described portable terminal, so that described positional information is sent to cloud server mutually with current available position location satellite.For example: described position location satellite is GPS position location satellite or Big Dipper position location satellite.
Portable terminal according to the embodiment of the invention, can receive in real time dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.
The aspect that the present invention adds and advantage in the following description part provide, and part will become obviously from the following description, or recognize by practice of the present invention.
Description of drawings
Of the present invention and/or additional aspect and advantage are from obviously and easily understanding becoming the description of embodiment below in conjunction with accompanying drawing, wherein:
Fig. 1 is according to an embodiment of the invention to the flow chart of the method for portable terminal advertisement information; And
Fig. 2 is according to an embodiment of the invention to the structure chart of the system of portable terminal advertisement information.
Embodiment
The below describes embodiments of the invention in detail, and the example of described embodiment is shown in the drawings, and wherein identical or similar label represents identical or similar element or the element with identical or similar functions from start to finish.Be exemplary below by the embodiment that is described with reference to the drawings, only be used for explaining the present invention, and can not be interpreted as limitation of the present invention.
In description of the invention, it will be appreciated that, term " vertically ", " laterally ", " on ", orientation or the position relationship of the indications such as D score, 'fornt', 'back', " left side ", " right side ", " vertically ", " level ", " top ", " end " " interior ", " outward " be based on orientation shown in the drawings or position relationship, only be for convenience of description the present invention and simplified characterization, rather than indication or the hint device of indication or element must have specific orientation, with specific orientation structure and operation, therefore can not be interpreted as limitation of the present invention.
In description of the invention, need to prove, unless otherwise prescribed and limit, term " installation ", " linking to each other ", " connection " should be done broad understanding, for example, can be mechanical connection or electrical connection, also can be the connection of two element internals, can be directly to link to each other, and also can indirectly link to each other by intermediary, for the ordinary skill in the art, can understand as the case may be the concrete meaning of described term.
Below in conjunction with method to portable terminal advertisement information, system, cloud server and the portable terminal of accompanying drawing description according to the embodiment of the invention.
Fig. 1 is according to an embodiment of the invention to the flow chart of the method for portable terminal advertisement information.
As shown in Figure 1, to the method for portable terminal advertisement information, may further comprise the steps according to an embodiment of the invention:
Step S101, cloud server obtains the current base station information of portable terminal.In this example, base station information for example is but is not limited to: the location information of cell at the current place of portable terminal.Cloud server includes but not limited to: GPS location server, AGPS location server, architecture server and WIFI location-server.
Step S102, cloud server obtain the information of the current available position location satellite of portable terminal according to base station information.Particularly, cloud server is inquired about current available position location satellite information in the region, this base station (for example subdistrict position) according to base station information (for example subdistrict position), in one embodiment of the invention, the information of current available position location satellite comprises: one or more in the band information of current available position location satellite, azimuth information, the elevation information, in this example, position location satellite is but is not limited to: GPS position location satellite or Big Dipper position location satellite.
Step S103, cloud server is sent to portable terminal with the information of current available position location satellite.
Step S104, portable terminal intercoms to determine the positional information of portable terminal mutually with current available position location satellite.Particularly, portable terminal after receiving the information of current available position location satellite, can according in existing GPS positioning service, AGPS positioning service, architecture service and the WIFI positioning service one or more rapidly the information search by current available position location satellite to current available position location satellite.After searching current available position location satellite, portable terminal is positioned to obtain the positional information of portable terminal by available position location satellite, this positional information is latitude and longitude information, in one embodiment of the invention, portable terminal can be converted to this latitude and longitude information common language information and be shown to the user, as: current location is the XX residential quarter.
Step S105, portable terminal is sent to cloud server with positional information.
Step S106, cloud server obtains with the advertising message of the businessman of portable terminal within predeterminable range according to positional information search and pushes to described portable terminal.Particularly, cloud server is according to the positional information of portable terminal, can search for the current position of portable terminal and satisfy the advertising message of the businessman within the predeterminable range and push to described portable terminal, for example, when the user uses some application programs, can be according to the current location search and the businessman of portable terminal current location within predeterminable range of the Business Information of this application program and portable terminal, generate dynamic advertising in the advertising message thereby the distance of this businessman and portable terminal and orientation can be incorporated into.
For example: in one embodiment of the invention, search word and/or interest word that the cloud server mobile terminal receive sends; Cloud server is searched for according to positional information, search word and/or interest word, and this search word and/or interest word for example are application program relevant search word and/or interest word, as: application developers, application program provider etc.Further, suppose that cloud server searches the positional information of businessman according to search word and/or interest word, then cloud server can be sent to portable terminal with the positional information of businessman, and in portable terminal the distance of range of a signal businessman or path etc.Thus, promote interactive between advertisement and the user, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.
The method to portable terminal advertisement information according to the embodiment of the invention, can in portable terminal, push dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.In addition, can adopt multiple positioning modes to position in the embodiments of the invention, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
Fig. 2 is according to an embodiment of the invention to the structure chart of the system of portable terminal advertisement information.
As shown in Figure 2, according to an embodiment of the invention to the system 200 of portable terminal advertisement information, comprise cloud server 210 and portable terminal 220, wherein, cloud server 210 obtains the current base station information of portable terminal 220, in this example, base station information for example is but is not limited to: the location information of cell at the current place of portable terminal.Cloud server 210 includes but not limited to: GPS location server, AGPS location server, architecture server and WIFI location-server.
Obtain the information of the current available position location satellite of portable terminal 220 according to base station information, particularly, cloud server 210 is inquired about current available position location satellite information in the region, this base station (for example subdistrict position) according to base station information (for example subdistrict position), in one embodiment of the invention, the information of current available position location satellite comprises: one or more in the band information of current available position location satellite, azimuth information, the elevation information, in this example, position location satellite is but is not limited to: GPS position location satellite or Big Dipper position location satellite.
The information of current available position location satellite is sent to portable terminal 220.And obtain with the advertising message of the businessman of portable terminal 220 within predeterminable range and push to described portable terminal 220 according to the positional information search that sends from portable terminal 220.Particularly, cloud server 210 is according to the positional information of portable terminal 220, can search for portable terminal 220 current positions and satisfy the advertising message of the businessman within the predeterminable range and push to portable terminal 220, for example, when the user uses some application programs, can be according to the current location search and the businessman of portable terminal 220 current locations within predeterminable range of the Business Information of this application program and portable terminal 220, generate dynamic advertising in the advertising message thereby the distance of this businessman and portable terminal 220 and orientation can be incorporated into.
For example: in one embodiment of the invention, cloud server 210 also is used for search word and/or the interest word that mobile terminal receive 220 sends; Cloud server 210 is searched for according to positional information, search word and/or interest word, and this search word and/or interest word for example are application program relevant search word and/or interest word, as: application developers, application program provider etc.Further, suppose that cloud server 210 searches the positional information of businessman according to search word and/or interest word, then cloud server 210 can be sent to the positional information of businessman portable terminal 220, and in portable terminal 220 distance of range of a signal businessman or path etc.Thus, promote interactive between advertisement and the user, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.
The system to portable terminal advertisement information according to the embodiment of the invention, can in portable terminal, push dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.In addition, can adopt multiple positioning modes to position in the embodiments of the invention, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
In further embodiment of the present invention, a kind of cloud server has been proposed, cloud server obtains the current base station information of portable terminal, to obtain the information of the current available position location satellite of described portable terminal according to base station information, and the information of described current available position location satellite is sent to described portable terminal, and obtains with the advertising message of the businessman of described portable terminal within predeterminable range and push to described portable terminal according to the positional information search that sends from described portable terminal.In this example, the information of current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, the elevation information, and in addition, position location satellite is GPS position location satellite or Big Dipper position location satellite.
Cloud server according to the embodiment of the invention, can guarantee that having multiple positioning modes positions, such as GPS location, AGPS location, architecture and WIFI location etc., like this, comprehensive multiple location, can select fixed more accurately locating information, secondly, multiple positioning modes can guarantee the real-time of locating, for example, the WIFI location can't be used in a certain area, then can have other localization method to position, thereby can guarantee the real-time update of dynamic advertising.
In some instances, cloud server also is used for: receive search word and/or interest word that described portable terminal sends; Search for according to described positional information, described search word and/or interest word.Further, cloud server also is used for the positional information of described businessman is sent to described portable terminal, and in described portable terminal distance or the path of the described businessman of range of a signal.
Embodiments of the invention have also proposed a kind of portable terminal, and portable terminal intercoms to determine the described positional information of described portable terminal, so that described positional information is sent to cloud server mutually with current available position location satellite.For example: described position location satellite is GPS position location satellite or Big Dipper position location satellite.
Portable terminal according to the embodiment of the invention, can receive in real time dynamic advertising, such as the orientation that can show in real time user distance businessman and user distance businessman space length etc., thereby promote interactive between advertisement and the user, having to a certain extent the user goes businessman's consumption that larger attraction is arranged, improve the user to the interest of advertisement, thereby improve the advertisement value of advertisement, promote the popularity of businessman.
In the description of this specification, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means to be contained at least one embodiment of the present invention or the example in conjunction with specific features, structure, material or the characteristics of this embodiment or example description.In this manual, the schematic statement of described term not necessarily referred to identical embodiment or example.And the specific features of description, structure, material or characteristics can be with suitable mode combinations in any one or more embodiment or example.
Although illustrated and described embodiments of the invention, for the ordinary skill in the art, be appreciated that without departing from the principles and spirit of the present invention and can carry out multiple variation, modification, replacement and modification to these embodiment that scope of the present invention is by claims and be equal to and limit.
Claims (17)
1. the method to portable terminal advertisement information is characterized in that, may further comprise the steps:
Cloud server obtains the current base station information of portable terminal;
Described cloud server obtains the information of the current available position location satellite of described portable terminal according to described base station information;
Described cloud server is sent to described portable terminal with the information of described current available position location satellite;
Described portable terminal intercoms to determine the positional information of described portable terminal mutually with current available position location satellite;
Described portable terminal is sent to described cloud server with described positional information; And
Described cloud server obtains with the advertising message of the businessman of described portable terminal within predeterminable range according to described positional information search and pushes to described portable terminal.
2. the method to portable terminal advertisement information as claimed in claim 1 is characterized in that, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, the elevation information.
3. the method to portable terminal advertisement information as claimed in claim 1 or 2 is characterized in that, described position location satellite is GPS position location satellite or Big Dipper position location satellite.
4. such as each described method to portable terminal advertisement information of claim 1-3, it is characterized in that, also comprise:
Described cloud server receives search word and/or the interest word that described portable terminal sends;
Described cloud server is searched for according to described positional information, described search word and/or interest word.
5. such as each described method to portable terminal advertisement information of claim 1-3, it is characterized in that, also comprise:
Described cloud server is sent to described portable terminal with the positional information of described businessman, and in described portable terminal distance or the path of the described businessman of range of a signal.
6. the system to portable terminal advertisement information is characterized in that, comprising: cloud server and portable terminal, wherein,
Described cloud server obtains the current base station information of described portable terminal, to obtain the information of the current available position location satellite of described portable terminal according to described base station information, and the information of described current available position location satellite is sent to described portable terminal, and obtains with the advertising message of the businessman of described portable terminal within predeterminable range and push to described portable terminal according to the positional information search that sends from described portable terminal; And
Described portable terminal intercoms to determine the described positional information of described portable terminal, so that described positional information is sent to described cloud server mutually with current available position location satellite.
7. the system to portable terminal advertisement information as claimed in claim 6 is characterized in that, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, the elevation information.
8. such as claim 6 or 7 described systems to portable terminal advertisement information, it is characterized in that described position location satellite is GPS position location satellite or Big Dipper position location satellite.
9. such as each described system to portable terminal advertisement information of claim 6-8, it is characterized in that described cloud server also is used for:
Receive search word and/or interest word that described portable terminal sends;
Search for according to described positional information, described search word and/or interest word.
10. such as each described system to portable terminal advertisement information of claim 6-8, it is characterized in that described cloud server also is used for:
The positional information of described businessman is sent to described portable terminal, and in described portable terminal distance or the path of the described businessman of range of a signal.
11. cloud server, it is characterized in that, described cloud server obtains the current base station information of portable terminal, to obtain the information of the current available position location satellite of described portable terminal according to described base station information, and the information of described current available position location satellite is sent to described portable terminal, and obtains with the advertising message of the businessman of described portable terminal within predeterminable range and push to described portable terminal according to the positional information search that sends from described portable terminal.
12. cloud server according to claim 11 is characterized in that, the information of described current available position location satellite comprises one or more in the band information of described current available position location satellite, azimuth information, the elevation information.
13. according to claim 11 or 12 described cloud servers, it is characterized in that described position location satellite is GPS position location satellite or Big Dipper position location satellite.
14. according to claim 11 or 12 described cloud servers, it is characterized in that described cloud server also is used for:
Receive search word and/or interest word that described portable terminal sends;
Search for according to described positional information, described search word and/or interest word.
15. such as each described cloud server of claim 11-13, it is characterized in that described cloud server also is used for:
The positional information of described businessman is sent to described portable terminal, and in described portable terminal distance or the path of the described businessman of range of a signal.
16. a portable terminal is characterized in that, described portable terminal intercoms to determine the described positional information of described portable terminal, so that described positional information is sent to cloud server mutually with current available position location satellite.
17., it is characterized in that described position location satellite is GPS position location satellite or Big Dipper position location satellite according to right 16 described portable terminals.
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