CN106657202B - Method and system for intelligently pushing information - Google Patents
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- CN106657202B CN106657202B CN201510741885.5A CN201510741885A CN106657202B CN 106657202 B CN106657202 B CN 106657202B CN 201510741885 A CN201510741885 A CN 201510741885A CN 106657202 B CN106657202 B CN 106657202B
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- H—ELECTRICITY
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
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Abstract
The invention provides a method for intelligently pushing information, which comprises the following steps: acquiring the position of a human-computer interaction device; acquiring merchant identification within a certain range from the position of the man-machine interaction device; obtaining the product information of a preset merchant in the range through the merchant identification; pushing product information on a human-computer interaction device; and the user evaluates the pushed product information. The method can accurately push the product information of merchants near the human-computer interaction device to the user, can more accurately guide the actions of shopping, consumption and the like of the user, saves the time of the user, and improves the experience perception and the interactivity of the user.
Description
Technical Field
The invention relates to the technical field of intelligent broadcast control, in particular to an intelligent information pushing method and system.
Background
With the continuous development of science and technology, people enter the information age, face a lot of rich information, particularly in business environments such as shopping malls, shops and business circles, merchants want to provide more accurate information for customers, and users want to obtain more accurate pushed information, so that the behaviors of the users can be guided more accurately, the time of the users is saved, and the experience perception of the users is improved.
Therefore, there is a need to provide an intelligent information pushing method and apparatus, which can push information to a user more accurately, and improve the experience perception of the user.
Disclosure of Invention
The invention aims to provide an intelligent information pushing method and system, which can realize intelligent display of pushed information and improve the experience perception of a user.
The embodiment of the invention provides a method for intelligently pushing information, which comprises the following steps:
acquiring the position of a human-computer interaction device;
acquiring merchant identification within a certain range from the position of the man-machine interaction device;
obtaining the product information of a preset merchant in the range through the merchant identification;
pushing product information on a human-computer interaction device;
and the user evaluates the pushed product information.
Optionally, the obtaining the location of the human-computer interaction device includes:
acquiring the signal intensity and the physical address of a wireless routing device near a man-machine interaction device;
determining the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed;
and determining the position of the human-computer interaction device according to the signal strength and the geographic position of the wireless routing device.
Optionally, determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device includes:
and selecting the geographical position corresponding to the wireless routing device with the strongest signal intensity as the position of the man-machine interaction device.
Optionally, determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device includes:
and selecting the wireless routing devices with the first three ranked bits from the signal intensity, and taking the space surrounded by three points of the corresponding geographic positions of the wireless routing devices as the position of the human-computer interaction device.
Optionally, determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device includes:
and taking a space determined by the intersection of the signal coverage ranges of at least three wireless routing devices as the position of the man-machine interaction device, wherein the radius of the signal coverage range of the wireless routing device is determined by a function of the signal intensity and the distance.
Optionally, the correspondence between the physical address of the wireless routing device and the geographic location is provided by a geographic information system inside the building at the location where the wireless routing device is disposed.
Optionally, obtaining a merchant identifier within a certain range from the location of the human-computer interaction device, and obtaining product information of a predetermined merchant within the range through the merchant identifier includes:
and acquiring a merchant identifier within a certain range from the position of the merchant and product information to be pushed corresponding to the merchant identifier from a preset database.
Optionally, before pushing the product information on the human-computer interaction device, the method further includes:
acquiring the identity of a user within a preset range from a human-computer interaction device in real time;
judging whether the user is a user meeting the pushing condition or not through the identity of the user;
if the information is matched with the information, after the product information of the preset merchant is obtained and before the pushing is carried out, the method further comprises the following steps:
and selecting product information related to the user from the product information of the preset merchant through the identity of the user to serve as the product information to be pushed.
Optionally, selecting, by using the identity, product information related to the user from product information of a predetermined merchant includes:
calling historical behavior data of the user according to the identity of the user;
judging the attribute characteristics of the user according to the historical behavior data of the user;
and selecting product information related to the user from the product information of the preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
Optionally, the method further includes:
and counting the information evaluated by the user, setting a pushing priority for the pushed product information according to the product category according to the counting result, and pushing the product information on the human-computer interaction device according to the pushing priority.
In addition, the invention also provides an intelligent information pushing system for realizing the method, which comprises a human-computer interaction device used for displaying the pushed product information and accepting user evaluation, and further comprises:
the position acquisition unit is used for determining the position of the human-computer interaction device;
the merchant product information acquisition unit is used for acquiring merchant identifications within a certain range from the position of the man-machine interaction device, and acquiring product information of predetermined merchants within the range through the merchant identifications;
the pushing unit is used for pushing product information on the human-computer interaction device;
and the evaluation unit is used for evaluating the pushed product information by the user.
Optionally, the position acquiring unit includes:
the wireless receiving device is used for acquiring the signal strength and the physical address of the wireless routing device near the man-machine interaction device, wherein the physical address of the wireless routing device has a corresponding relation with the geographical position where the wireless routing device is placed;
the geographic position determining unit is used for determining the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed;
and the position acquisition unit is used for determining the position of the man-machine interaction device according to the signal intensity and the geographic position of the wireless routing device.
Optionally, the location obtaining unit selects a geographical location corresponding to the wireless routing device with the strongest signal strength as the location of the human-computer interaction device.
Optionally, the position obtaining unit selects the wireless routing devices ranked in the first three positions from the signal strength, and a space surrounded by three points of the geographic positions corresponding to the wireless routing devices is used as the position of the human-computer interaction device.
Optionally, the position obtaining unit uses a space determined by an intersection of signal coverage areas of at least three wireless routing devices as a location of the human-computer interaction device, and a radius of the signal coverage area of the wireless routing device is determined by a function of signal strength and distance.
Optionally, the location obtaining unit is configured to provide a correspondence between a physical address of the wireless routing device and a geographic location according to a geographic information system inside the building at the location where the wireless routing device is located.
Optionally, the merchant product information obtaining unit obtains, from a preset database, a merchant identifier within a certain range from the location of the human-computer interaction device, and product information to be pushed corresponding to the merchant identifier.
Optionally, the method further includes:
the user identity acquisition unit is used for acquiring the identity of a user within a preset range from the man-machine interaction device in real time;
the judging unit is used for judging whether the user is the user meeting the pushing condition or not through the identity of the user;
and the user push information determining unit is used for selecting the product information related to the user from the product information of the preset commercial tenant for the user meeting the push condition as the product information to be pushed.
Optionally, the user push information determining unit is configured to retrieve historical behavior data of the user according to the identity of the user; judging the attribute characteristics of the user according to the historical behavior data of the user; and selecting product information related to the user from the product information of the preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
Optionally, the method further includes: the evaluation feedback unit is used for counting the information evaluated by the user and setting the pushing priority of the pushed product information according to the product type according to the counting result; then
And the pushing unit pushes the product information on the man-machine interaction device according to the pushing priority.
Compared with the prior art, the invention has the following advantages:
according to the method and the system for intelligently pushing the information, provided by the invention, the position of the man-machine interaction device is determined, so that merchants near the man-machine interaction device can be selected as objects to be pushed with the information, the pushing information of the required merchants is obtained according to the merchant identification and then displayed, and the pushed information is evaluated by a user.
Furthermore, the position of the man-machine interaction device is determined by the geographic position of the wireless routing device, and then the product information of the commercial tenant near the position is pushed, so that under different application scenes, the pushing and the automatic updating of the information of the commercial tenant near the position can be realized only according to the geographic position of the wireless routing device under the application scenes, the universality and the portability of the system are good, and the data and the maintenance of the system are greatly facilitated.
Furthermore, the push information related to the user is further selected from the product information of the merchants according to the identity of the user for display, so that more accurate push display according to the preference of the user is realized, the user can enjoy better service, and the experience is further improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of an embodiment of a method for pushing information intelligently provided by the present invention;
FIG. 2 is a flowchart of an embodiment of a method for pushing information intelligently provided by the present invention;
FIG. 3 is a schematic structural diagram of a first embodiment of a system for intelligently pushing information according to the present invention;
fig. 4 is a schematic structural diagram of a second embodiment of the system for intelligently pushing information according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in detail below.
The invention provides an intelligent information pushing method, which can select merchants near a human-computer interaction device as objects to be pushed with information by determining the position of the human-computer interaction device, obtain product information of the required merchants according to merchant identifications, further perform pushing display, and evaluate the pushed information by a user, so that the product information of the merchants near the human-computer interaction device can be accurately pushed to the user, more accurate guidance can be performed on behaviors of shopping, consumption and the like of the user, the time of the user is saved, and the experience perception and the interactivity of the user are improved.
Example one
Referring to fig. 1, a flow chart of an embodiment of the present invention is shown, first, in step S101, a location of a human-computer interaction device is determined.
In the invention, the man-machine interaction device is used for displaying product information and receiving user evaluation, and can perform man-machine interaction through a touch screen or can perform display through a display screen and perform interaction through other interaction equipment, such as gesture recognition or remote control and other interaction modes. The man-machine interaction device can be a specially customized device, and can also be an existing device integrated with interaction performance, such as a mobile phone, a tablet computer, a notebook computer or other intelligent terminals. The man-machine interaction device can be placed in a shopping mall, a shop or a commercial center or other places for information push.
In this embodiment, determining the location of the human-computer interaction device includes: acquiring the signal intensity and the physical address of a wireless routing device near a man-machine interaction device; determining the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed; and determining the position of the human-computer interaction device according to the signal strength and the geographic position of the wireless routing device. The position of the man-machine interaction device is determined through the physical position of the wireless routing device, and then the product information of a merchant near the position can be pushed, so that when the wireless routing device is applied specifically, the pushing and updating of the product information under different application scenes can be realized only by updating the geographical position information of the wireless routing device.
In the embodiment, the wireless signal of the wireless routing device near the man-machine interaction device is acquired, so that the signal strength and the physical address (MAC address) of the wireless routing device can be acquired, wireless routing devices are installed at different locations in a business, and location information, i.e., geographic location, of different installation locations, such as the installation location of the wireless routing device indoors, typically, in order to facilitate the management of the wireless routing device, the corresponding relationship between the geographic location and the physical location of the wireless routing device is preserved in advance, in the preferred embodiment, the geographic information system in the building is preset with the arrangement position of the wireless routing device, the building internal geographic information system provides specific geographic location information of the wireless routing device having a certain physical address, from which the geographic location information of the wireless routing device can be accurately determined.
In other embodiments, the correspondence between the physical address of the wireless routing device and the geographic location in which the wireless routing device is located may also be provided in other ways, and may be direct or indirect. In some embodiments, a correspondence relationship between a physical location of the wireless routing device and an identifier of a store where the wireless routing device is placed is pre-stored, where the identifier of the store may be information such as a name or an address of the store, and a physical location of the store in the business location may be obtained through the identifier of the store, so as to obtain a geographic location of the wireless routing device. In other embodiments, for example, in other embodiments, the identification of the store, i.e., the location information representing the store, may directly obtain the information of the geographic location of the wireless routing device from the identification of the store.
After the geographical position of the wireless routing device is obtained, the location of the human-computer interaction device is determined by combining the acquired signal strength of the nearby wireless routing device, at this time, the number of the acquired signals of the wireless routing device is usually multiple, and each signal corresponds to the physical address and the geographical position of one wireless routing device.
In some embodiments, the geographical location corresponding to the wireless routing device with the strongest signal strength may be selected as the location of the human-computer interaction device. The wireless routing device with the strongest signal strength can be considered to be closest to the human-computer interaction device in space, and the physical position corresponding to the wireless routing device is taken as the position of the human-computer interaction device.
However, the strength and the credibility of a single wireless access signal are poor, and the relative position relationship between the single wireless access signal and the human-computer interaction device may not be truly embodied. In other embodiments, in order to more accurately determine the position of the display device, the wireless routing devices ranked in the first three positions are selected from the signal strength, and the space surrounded by the three points of the corresponding geographic positions of the wireless routing devices is used as the position of the human-computer interaction device.
In still other embodiments, more accurate algorithms may be used to process the signal strength information to obtain more accurate location information. Specifically, a space determined by an intersection of signal coverage areas of at least three wireless routing devices is used as a location of the human-computer interaction device, a radius of the signal coverage area of the wireless routing device is determined by a function of signal strength and distance, the signal coverage area of the wireless routing device is determined by the signal strength and the distance, the signal strength refers to received signal strength, the distance is a distance between the signal receiving device and the wireless routing device, and the radius of the signal coverage area of the wireless routing device can be calculated by the function determined by the signal strength and the distance, and the function can be a power path loss model of the electromagnetic wave, for example. In the algorithm, the radius of the signal coverage range of the wireless routing device is determined according to the signal strength and the distance, namely the signal coverage range corresponding to one radius under certain signal strength is determined, so that the coverage ranges are respectively determined according to the coverage radii of the wireless routing devices at the geographical positions where the wireless routing devices are located, and the space determined by the intersection of the coverage ranges is the position where the human-computer interaction device is located.
In step S102, merchant identifiers within a certain range from the location of the human-computer interaction device are obtained.
After the location of the human-computer interaction device is determined, the identity of the merchant in a certain range of the location of the human-computer interaction device is obtained, and the range from the location may be set according to specific needs, such as a range 500 meters away from the location or a floor where the location is located, and the like, and is not particularly limited herein. The merchant identifier may be information such as a name of the merchant, an abbreviation of the merchant, or a phone number registered by the merchant.
In step S103, product information of a predetermined merchant in the range is obtained through the merchant identifier.
The predetermined merchant can be a registered signing merchant or a merchant meeting other pushing conditions, when the signing merchant is registered, information such as a merchant identifier is reserved, whether the merchant is the signing merchant or not can be judged through the merchant identifier, if yes, product information of the merchant is obtained, and the product information is used for pushing and displaying on the human-computer interaction device.
For a predetermined merchant, the product information that the merchant needs to push can be pre-stored in a background database, the database can be updated at any time or periodically, and the product information that the merchant needs to push is obtained from the database when needed. The product information of the predetermined merchant can also be obtained online through the merchant identification information of the predetermined merchant, for example, the product information to be pushed is obtained from the official website of the merchant. And if necessary, adjusting the product information to be pushed to the commercial tenant according to the evaluation information of the user. The product information can be picture information, two-dimensional code information, character information, animation information and the like.
For a contracted merchant, a merchant level may be preset during registration, and the user level may be used to guide a policy for displaying product information on the human-computer interaction device, such as a display mode and display time.
In step S104, product information is pushed on the human-computer interaction device.
When product information is pushed in human-computer interaction, pushing strategies can be set according to different requirements, for example, product information of different merchants is displayed in different areas of a display screen or product information of different merchants is played in sequence, further, the pushing strategies can be set according to the levels of the merchants preset during registration, for example, the pushing strategies are played preferentially and preset for users with high merchant levels for a long time, or the pushing information of users with high levels is placed in a central area of the screen. The playback strategy is only an example, and the present invention is not limited thereto.
In step S105, the user evaluates the pushed product information.
The user can also evaluate the displayed product information, and the evaluation mode can be, for example, approval, rating, favorable rating, collection or the like.
Through feedback of user evaluation, optimization of push information and adjustment of display strategies can be further performed. Specifically, the information evaluated by the user is counted, the pushing priority is set for the pushed product information according to the product category according to the counting result, the product information is pushed on the man-machine interaction device according to the pushing priority, and the product information of the front merchants and the like are pushed preferentially.
In the embodiment, the information of the commercial tenant near the human-computer interaction device is accurately pushed to the user by determining the position of the human-computer interaction device, so that the behaviors of shopping, consumption and the like of the user can be more accurately guided, the time of the user is saved, and the experience perception of the user is improved.
Example two
Different from the first embodiment, in the embodiment, after the product information of the predetermined merchant is obtained, information related to the user preference is further selected from the push information of the merchant according to the user preference, so as to perform more accurate information push. In this embodiment, only the portions different from the first embodiment will be described, and the same portions will not be described again.
Referring to fig. 2, which is a flowchart of a second embodiment of the present invention, step S201 is to determine a location of the human-computer interaction device.
Step S202, acquiring merchant identifications within a certain range from the position of the human-computer interaction device.
Step S203, obtaining the product information of the predetermined merchant in the range through the merchant identification.
Steps S201 to S203 are the same as steps S101 to S103 of the first embodiment.
In step S204, the user id within a predetermined range from the display device is obtained in real time.
The user identification can be sensed through bluetooth, WIFI or biological recognition (face, voice) and the like, for example, the face information of the user can be obtained through a face recognition technology, and the information such as the MAC address or the mobile phone number of the mobile device of the user can be obtained through a WIFI technology.
It can be understood that, for the registered user, the identity of the user is already obtained at the time of registration, and the identity may be, for example, a picture of a face of the user, a MAC address of a mobile terminal carried by the user, such as a mobile phone, or a mobile phone number of the user.
In addition, the user within the preset distance range can be sensed, and the user far away from the human-computer interaction device cannot be sensed, namely the user can sense the identity of the user when approaching the human-computer interaction device. For example, users within a radial range of 5 meters from the display screen may all be perceived. The predetermined distance range may be set as required, and this embodiment is not particularly limited. For example, it may be set to 3 meters or 10 meters.
In step S205, it is determined whether the user is a user meeting the push condition through the identity of the user.
It will be appreciated that users may be classified into various categories, registered and unregistered. The registered users are further classified into classes such as general members, gold card members, black card members, and the like. In this embodiment, not all users close to the human-computer interaction device are the objects to be pushed accurately, but users meeting the pushing condition are selected from the close users through the judgment of the identity, for example, the users may be registered users or users with a higher level among the registered users.
It is understood that steps S204 and S205 may be performed before step S203, and the order of execution of these two steps is not particularly limited.
In step S206, if the pushing condition is met, product information related to the user is selected from the product information of the predetermined merchant through the identity of the user, and is used as the product information to be pushed.
Through this step, information conforming to the user preference is further selected as information to be pushed from the product information of the predetermined merchant. The information related to the user may be estimated from information previously registered by the user, such as gender, age group, consumption ability, consumption preference, and the like, and product information related to a female garment, a cosmetic, an ornament, or the like may be selected for a female, product information related to a male garment, an electronic consumer, or the like may be selected for a male, or the related product information may be pushed according to general preference of the age group, or more precisely, the product information related to the user may be determined according to historical behavior data of the user.
In a preferred embodiment, specifically, first, the historical behavior data of the user is retrieved according to the identity of the user.
Note that the database stores historical behavior data of the user. The historical behavior data comprises registration condition, level condition, access path and consumption condition of the user, etc. Since the user's level is adjusted or the user's preference is changed over time, the historical behavior data in the database is also dynamically updated according to the user's specific situation.
And then, judging the attribute characteristics of the user according to the historical behavior data of the user.
The attribute characteristics of the user may determine the user's preferences, i.e., the product categories the user is interested in. For example, the focus of user a is on electronic products, the focus of user B is on jewelry, and the focus of user C is on clothing.
It is understood that the attribute features of the user include static attribute features and dynamic attribute features, the static attribute features referring to basic attributes of the user, such as: name, age, phone number, gender, etc. Dynamic attribute features are features that relate to a user's specific behavior over time, such as behavior of visits to the store, including visit paths and consumption preferences, among others.
And then, selecting product information related to the user from the product information of the preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
And further selecting information related to the user from the product information of the predetermined merchant according to the attribute characteristics of the user, and if the user C focuses on the clothing, selecting the information related to the clothing from the product information of the predetermined merchant as the product information related to the user.
In step S207, product information related to the user is pushed on the human-computer interaction device.
In this embodiment, product information related to the user is displayed on the human-computer interaction. In the display policy, the display policy may be set in association with the level of the user. If a plurality of users all meet the user pushing conditions, and the user attribute characteristics of the users are different, that is, the user preferences are different, the playing priority can be set according to the user level, the related pushing information of the user with the higher user level can be played preferentially, and different playing time lengths can be further set according to the priority.
In step S208, the user evaluates the pushed product information.
The user can also evaluate the displayed product information, and the evaluation mode can be, for example, approval, rating, favorable rating, collection or the like.
Through feedback of user evaluation, optimization of push information and adjustment of display strategies can be further performed. Specifically, the information evaluated by the user is counted, the pushing priority is set for the pushed product information according to the product type according to the counting result, the product information is pushed on the human-computer interaction device according to the pushing priority, and the product information which is ranked in the front is pushed preferentially and the like.
In this embodiment, the obtained product information of the predetermined merchant is further selected, and further, the product information related to the user is selected to be pushed according to the identity of the user, so that more accurate pushing display according to the preference of the user is realized, the user enjoys better service, and the experience is further improved.
The method for intelligently pushing information according to the embodiment of the invention is described in detail above. In addition, the present invention also provides a corresponding system for intelligently pushing information, as shown in fig. 3, the system is a human-computer interaction device 300 for displaying the pushed product information and accepting user evaluation, and further includes:
a position obtaining unit 310, configured to determine a position of the human-computer interaction device;
the merchant product information acquiring unit 320 is configured to acquire a merchant identifier within a certain range from a location where the human-computer interaction device is located, and acquire product information of a predetermined merchant within the range through the merchant identifier;
a pushing unit 400 for pushing product information on the human-computer interaction device;
and the evaluation unit 500 is used for evaluating the pushed product information by the user.
The human-computer interaction device 300 is a device for displaying product information and receiving user evaluation, and may be a touch display screen, or an electronic device in which a display device and a feedback device are separated, such as a human-computer interaction device in which a display screen and a gesture control device are combined, or a human-computer interaction device in which a display screen and a remote control device are combined. The position obtaining unit, the merchant product information obtaining unit, the pushing unit and the evaluating unit can be all completed by a processor.
Further, the position acquiring unit 310 includes;
the wireless receiving device is used for acquiring the signal strength and the physical address of the wireless routing device near the man-machine interaction device, wherein the physical address of the wireless routing device has a corresponding relation with the geographical position where the wireless routing device is placed;
the geographic position determining unit is used for determining the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed;
further, the position obtaining unit is configured to determine a location of the human-computer interaction device according to the signal strength and a geographic position of the wireless routing device.
Further, the position obtaining unit selects a geographical position corresponding to the wireless routing device with the strongest signal strength as the position of the human-computer interaction device.
Further, the position obtaining unit selects the wireless routing devices with the first three ranked positions from the signal strength, and a space surrounded by three points of the corresponding geographic positions of the wireless routing devices is used as the position of the human-computer interaction device.
Further, the position obtaining unit uses a space determined by an intersection of signal coverage areas of at least three wireless routing devices as a position of the human-computer interaction device, and the radius of the signal coverage area of the wireless routing device is determined by a function of signal strength and distance.
Preferably, the location obtaining unit is configured to provide a correspondence between a physical address of the wireless routing device and a geographic location according to a geographic information system inside the building where the wireless routing device is located. The building interior geographic information system provides specific arrangement positions of wireless routing devices with specific physical addresses, and the geographic positions of the wireless routing devices can be obtained through the obtained physical addresses of the wireless routing devices.
For the merchant product information obtaining unit 320, the merchant identifier within a certain range from the location of the human-computer interaction device and the product information to be pushed corresponding to the merchant identifier may be obtained from a preset database. It can be understood that the product information of the merchant is pre-stored in the background database, and can be dynamically updated at any time or periodically to obtain the latest product information, and the product information to be pushed by the merchant is obtained from the database when necessary.
In a more preferred embodiment, as shown with reference to fig. 4, the system further comprises:
the user identity acquiring unit 330 is used for acquiring the identity of a user within a preset range from the human-computer interaction device in real time;
the judging unit 340 is configured to judge whether the user is a user meeting the push condition through the identity of the user;
the user push information determining unit 350 is configured to select, as product information to be pushed, product information related to a user from product information of a predetermined merchant for the user meeting the push condition.
The user identity acquiring unit 330 acquires an identity of a user within a certain range, where the identity may be face information or information such as an MAC address or a mobile phone number of a mobile device of the user, or may also be combination information of the above information, such as combination information of the face information and the mobile phone number information, and the user identity acquiring unit is configured to acquire one or more of these pieces of information, and may be a face recognition device, such as a high definition camera, configured to acquire the face information, or may be an iBeacon-based bluetooth communication device configured to acquire information such as an MAC address or a mobile phone number of a mobile device of the user.
And judging whether the user belongs to a user needing to be pushed according to the identity of the user, wherein information such as face information or a mobile phone number is consistent with information of a registered member in a database or a user at a certain level, and if so, considering the user as a user meeting the pushing condition.
And for the users meeting the pushing conditions, selecting product information related to the users from the product information of the preset merchants as the product information to be pushed.
The product information related to the user may be information inferred from information previously registered by the user, such as product information corresponding to the gender of the user, product information corresponding to the age group of the user, or product information corresponding to the consumption ability of the user, and more precisely, product information corresponding to the historical consumption information of the user.
More preferably, the user push information determining unit 350 retrieves historical behavior data of the user according to the identity of the user; judging the attribute characteristics of the user according to the historical behavior data of the user; and selecting product information related to the user from the product information of the preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
With the above embodiment, the method may further include: and the evaluation feedback unit is used for counting the information evaluated by the user and setting the pushing priority of the pushed product information according to the product type according to the counting result. In this way, the pushing unit pushes the product information on the human-computer interaction device according to the pushing priority.
The system capable of pushing information provided by the embodiment of the invention can guide the actions of shopping, consumption and the like of the user more accurately, save the time of the user and improve the experience perception and the interactivity of the user. In addition, the system can realize information pushing and information updating under different applications through updating the geographic position of the wireless routing device, has good universality and portability, is convenient for data maintenance, and can be widely applied to different commercial places.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, they are described in a relatively simple manner, and reference may be made to some descriptions of method embodiments for relevant points. The above-described system embodiments are merely illustrative, wherein the modules or units described as separate parts may or may not be physically separate, and the parts displayed as modules or units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The foregoing is merely a preferred embodiment of the invention and is not intended to limit the invention in any manner. Although the present invention has been described with reference to the preferred embodiments, it is not intended to be limited thereto. Those skilled in the art can make numerous possible variations and modifications to the present teachings, or modify equivalent embodiments to equivalent variations, without departing from the scope of the present teachings, using the methods and techniques disclosed above. Therefore, any simple modification, equivalent change and modification made to the above embodiments according to the technical essence of the present invention are still within the scope of the protection of the technical solution of the present invention, unless the contents of the technical solution of the present invention are departed.
Claims (21)
1. A method for pushing information intelligently is characterized by comprising the following steps:
the intelligent system acquires the signal intensity and the physical address of a wireless routing device near the man-machine interaction device;
the intelligent system determines the position of the human-computer interaction device according to the acquired signal intensity and physical address of the wireless routing device and the geographic position corresponding to the physical address;
the intelligent system acquires a merchant identifier within a certain range from the position of the human-computer interaction device;
the intelligent system obtains the product information of the preset commercial tenant in the range through the commercial tenant identification;
the intelligent system pushes the product information on the human-computer interaction device;
the intelligent system receives the evaluation of the user on the pushed product information; the man-machine interaction device comprises a display device arranged in a public place.
2. The method of claim 1, wherein the intelligent system obtaining the signal strength and the physical address of the wireless routing device in the vicinity of the human-computer interaction device comprises:
and the intelligent system acquires the signal strength and the physical address of the wireless routing device near the man-machine interaction device through the wireless receiving device.
3. The method of claim 1, wherein the intelligent system determines the location of the human-computer interaction device according to the acquired signal strength of the wireless routing device, the physical address and the geographic location corresponding to the physical address, and comprises:
the intelligent system determines the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed;
and the intelligent system determines the position of the human-computer interaction device according to the signal intensity and the geographic position of the wireless routing device.
4. The method of claim 3, wherein the intelligent system determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device comprises:
and the intelligent system selects the geographical position corresponding to the wireless routing device with the strongest signal intensity as the position of the human-computer interaction device.
5. The method of claim 3, wherein the intelligent system determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device comprises:
and the intelligent system selects the wireless routing devices with the first three ranked positions from the signal intensity, and the space surrounded by the three points of the corresponding geographic positions of the wireless routing devices is used as the position of the human-computer interaction device.
6. The method of claim 3, wherein the intelligent system determining the location of the human-computer interaction device according to the signal strength and the geographic location of the wireless routing device comprises:
the intelligent system takes a space determined by the intersection of signal coverage areas of at least three wireless routing devices as the position of the man-machine interaction device, and the radius of the signal coverage area of the wireless routing device is determined by a function of signal strength and distance.
7. The method of any one of claims 1-6, wherein the correspondence between the physical address of the wireless routing device and the geographic location is provided by a building internal geographic information system of the deployment location of the wireless routing device.
8. The method according to claim 1, wherein the acquiring, by the intelligent system, the merchant identifier within a certain range from the location of the human-computer interaction device, and the acquiring, by the merchant identifier, the product information of the predetermined merchant within the range includes:
the intelligent system obtains a merchant identifier within a certain range from the position of the human-computer interaction device and product information to be pushed corresponding to the merchant identifier from a preset database.
9. The method of claim 1, wherein before the intelligent system pushes the product information on the human-computer interaction device, the method further comprises:
the intelligent system acquires the identity of the user within a preset range from the human-computer interaction device in real time;
the intelligent system judges whether the user is a user meeting the pushing condition or not through the identity of the user;
for the users meeting the pushing conditions, the intelligent system selects product information related to the users from the product information of the preset merchants through the identity marks of the users to serve as the product information to be pushed.
10. The method of claim 9, wherein the intelligent system selects product information related to the user from product information of a predetermined merchant through the identity, and the selecting the product information as the product information to be pushed comprises:
the intelligent system calls historical behavior data of the user according to the identity of the user;
the intelligent system judges the attribute characteristics of the user according to the historical behavior data of the user;
and the intelligent system selects product information related to the user from product information of a preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
11. The method of claim 1 or 9, further comprising:
the intelligent system carries out statistics on the information evaluated by the user, sets a pushing priority for the pushed product information according to the product category according to the statistical result, and pushes the product information on the human-computer interaction device according to the pushing priority.
12. An intelligent system, comprising:
the human-computer interaction device is used for displaying the product information pushed by the intelligent system and receiving user evaluation, and comprises a display device arranged in a public place;
the wireless receiving device is used for acquiring the signal strength and the physical address of the wireless routing device near the man-machine interaction device; the physical address of the wireless routing device has a corresponding relation with the geographical position where the wireless routing device is placed;
the position acquisition unit is used for determining the position of the human-computer interaction device according to the acquired signal intensity and the geographical position of the wireless routing device;
the merchant product information acquisition unit is used for acquiring merchant identifications within a certain range from the position of the human-computer interaction device and acquiring product information of predetermined merchants within the range through the merchant identifications;
the pushing unit is used for pushing product information on the human-computer interaction device;
and the evaluation unit is used for receiving the evaluation of the pushed product information by the user.
13. The system according to claim 12, wherein the position acquisition unit comprises:
and the geographic position determining unit is used for determining the geographic position of the wireless routing device according to the corresponding relation between the physical address of the wireless routing device and the geographic position where the wireless routing device is placed.
14. The system according to claim 12, wherein the location acquiring unit selects a geographical location corresponding to the wireless routing device with the strongest signal strength as the location of the human-computer interaction device.
15. The system according to claim 12, wherein the location obtaining unit selects the wireless routing devices with the top three ranked bits from the signal strength, and a space surrounded by three points of the geographic locations corresponding to the wireless routing devices is used as the location of the human-computer interaction device.
16. The system according to claim 12, wherein the location obtaining unit uses a space determined by an intersection of signal coverage areas of at least three wireless routing devices as the location of the human-computer interaction device, and a radius of the signal coverage area of the wireless routing device is determined by a function of signal strength and distance.
17. The system as claimed in any one of claims 12 to 16, wherein the location obtaining unit provides the correspondence between the physical address of the wireless routing device and the geographical location according to the geographical information system inside the building at the arrangement position of the wireless routing device.
18. The system according to claim 12, wherein the merchant product information obtaining unit obtains, from a preset database, a merchant identifier within a certain range from a location where the human-computer interaction device is located, and product information to be pushed corresponding to the merchant identifier.
19. The system of claim 12, further comprising:
the user identity acquisition unit is used for acquiring the identity of a user within a preset range from the human-computer interaction device in real time;
the judging unit is used for judging whether the user is the user meeting the pushing condition or not through the identity of the user;
and the user push information determining unit is used for selecting the product information related to the user from the product information of the preset commercial tenant for the user meeting the push condition as the product information to be pushed.
20. The system according to claim 19, wherein the user push information determining unit retrieves historical behavior data of the user according to the identity of the user; judging the attribute characteristics of the user according to the historical behavior data of the user; and selecting product information related to the user from product information of a preset merchant according to the attribute characteristics of the user, wherein the product information related to the user is information matched with the attribute characteristics of the user.
21. The system of claim 12, further comprising: the evaluation feedback unit is used for counting the information evaluated by the user and setting the pushing priority of the pushed product information according to the product type according to the counting result; then
And the pushing unit pushes the product information on the man-machine interaction device according to the pushing priority.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510741885.5A CN106657202B (en) | 2015-11-04 | 2015-11-04 | Method and system for intelligently pushing information |
| HK16102555.5A HK1214729A2 (en) | 2015-11-04 | 2016-03-07 | A method and system of intelligent pushing information |
| HK16102551.9A HK1214728A2 (en) | 2015-11-04 | 2016-03-07 | A method and system of intelligent pushing information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510741885.5A CN106657202B (en) | 2015-11-04 | 2015-11-04 | Method and system for intelligently pushing information |
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| CN106657202A CN106657202A (en) | 2017-05-10 |
| CN106657202B true CN106657202B (en) | 2020-06-30 |
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| CN201510741885.5A Active CN106657202B (en) | 2015-11-04 | 2015-11-04 | Method and system for intelligently pushing information |
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| CN (1) | CN106657202B (en) |
| HK (2) | HK1214728A2 (en) |
Families Citing this family (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107358451A (en) * | 2017-07-17 | 2017-11-17 | 竹间智能科技（上海）有限公司 | A kind of interactive intelligent witch mirror |
| CN107560617B (en) * | 2017-08-22 | 2020-12-29 | 创维集团智能科技有限公司 | Navigation method based on advertisement player, storage medium and advertisement player |
| TWI657433B (en) * | 2017-11-01 | 2019-04-21 | 財團法人資訊工業策進會 | Voice interactive device and voice interaction method using the same |
| CN109582857A (en) * | 2018-10-15 | 2019-04-05 | 深圳壹账通智能科技有限公司 | Based on big data information-pushing method, device, computer equipment and storage medium |
| CN110335380A (en) * | 2019-06-18 | 2019-10-15 | 广东汇泰龙科技股份有限公司 | It is a kind of can intelligent reminding user method and application its intelligent lock system |
| CN110348898B (en) * | 2019-06-28 | 2023-06-23 | 若瑞(上海)文化科技有限公司 | Information pushing method and device based on human body identification |
| CN110347926A (en) * | 2019-07-15 | 2019-10-18 | 北京百度网讯科技有限公司 | Method and apparatus for pushed information |
| CN110910205A (en) * | 2019-10-28 | 2020-03-24 | 四川丹平实业有限公司 | Social interaction method and system based on charge pal |
| CN113222660B (en) * | 2019-10-31 | 2022-04-22 | 支付宝(杭州)信息技术有限公司 | Position positioning method, device, medium and equipment |
| CN112364250B (en) * | 2020-12-01 | 2022-09-27 | 武汉大根科技发展有限公司 | Data communication service system based on big data |
| CN112929422A (en) * | 2021-01-25 | 2021-06-08 | 支付宝(杭州)信息技术有限公司 | Service pushing method, device and equipment |
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Also Published As
| Publication number | Publication date |
|---|---|
| HK1214728A2 (en) | 2016-07-29 |
| CN106657202A (en) | 2017-05-10 |
| HK1214729A2 (en) | 2016-07-29 |
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