CN107560617B - Navigation method based on advertisement player, storage medium and advertisement player - Google Patents
Navigation method based on advertisement player, storage medium and advertisement player Download PDFInfo
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Abstract
The invention discloses a navigation method based on an advertisement player, a storage medium and the advertisement player, wherein the method comprises the following steps: when the advertising machine receives a merchant identifier input by a user, acquiring merchant information corresponding to the merchant identifier according to the merchant identifier, wherein the merchant information comprises product information and position information; and generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view. According to the invention, the advertisement machine receives the query information of the user, pushes the corresponding merchant information to the user, and generates the navigation map to guide the user to the position of the merchant, so that the customization of the navigation route is realized, and the time for the user to search for the indicator is saved.
Description
Technical Field
The invention relates to the technical field of advertisement machines, in particular to a navigation method based on an advertisement machine, a storage medium and the advertisement machine.
Background
Customer navigation and indicating system that present many shopping malls used still traditional sign, traditional sign information update is slow, and user interaction is poor, and the information quantity of show is few, can only be the trade company name, can not give customer a three-dimensional, multi-directional, alternative service. On the other hand, in the indoor environment, the GPS navigation service cannot be used, so that it is very troublesome for customers to find merchants, especially large-scale comprehensive shopping malls, and customers often spend too much time even cannot find merchants in the end when finding merchants through a shopping distribution diagram, resulting in very poor shopping experience.
Thus, the prior art has yet to be improved and enhanced.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a navigation method, a storage medium and an advertisement player based on an advertisement player, aiming at the defects of the prior art, so as to solve the problem that the existing advertisement player can only push advertisement data but cannot customize a navigation route, thereby increasing the time for a user to search for a merchant.
In order to solve the technical problems, the technical scheme adopted by the invention is as follows:
an advertisement machine based navigation method, comprising:
when the advertising machine receives a merchant identifier input by a user, acquiring merchant information corresponding to the merchant identifier according to the merchant identifier, wherein the merchant information comprises product information and position information;
and generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view.
The advertisement player-based navigation method comprises the following steps of generating a navigation map according to the position information, and displaying the navigation map and product information on a display interface according to a preset rule for a user to view, wherein the advertisement player-based navigation method further comprises the following steps:
when receiving an operation of exporting the navigation map by a user, acquiring a source address of the navigation map, and generating a two-dimensional code according to the source address;
and displaying the two-dimension code on a display interface, and monitoring whether the display time of the two-dimension code reaches a preset time threshold.
The navigation method based on the advertisement player is characterized in that the step of displaying the two-dimensional code on a display interface and monitoring whether the display duration of the two-dimensional code reaches a preset time threshold further comprises the following steps:
when the mobile terminal scans the two-dimensional code, a source address in the two-dimensional code is obtained, and the mobile terminal jumps to the source address to obtain the navigation map;
and displaying the acquired navigation map so as to guide the user to the position of the merchant.
The navigation method based on the advertisement player is characterized in that the step of displaying the two-dimensional code on a display interface and monitoring whether the display duration of the two-dimensional code reaches a preset time threshold further comprises the following steps:
and when the display duration reaches the duration threshold, restoring the display interface to the picture before the merchant identification input by the user is received.
The advertisement player-based navigation method comprises the following steps of generating a navigation map according to the position information, and displaying the navigation map and product information on a display interface according to a preset rule so that a user can view the navigation map and the product information, wherein the method specifically comprises the following steps:
the advertising machine acquires the current position information of the advertising machine and calls a pre-configured indoor navigation application;
respectively writing the position information and the current position information into the indoor navigation application to generate a navigation map;
and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view.
The navigation method based on the advertising machine, wherein when the advertising machine receives a merchant identifier input by a user, before sending the merchant identifier to a server, the method further comprises:
the advertisement machine receives the advertisement data pushed by the server in real time and updates the advertisement data displayed on the display interface according to the received advertisement data.
The navigation method based on the advertisement player comprises the following steps that the advertisement player receives advertisement data pushed by a server in real time, and the advertisement data displayed on a display interface is updated according to the received advertisement data, wherein the method comprises the following steps:
the method comprises the steps that a server receives advertisement data uploaded by a merchant, wherein the advertisement data carries merchant identification and pushing time;
searching the corresponding priority in a preset database according to the merchant identification, and determining the pushing sequence number of the advertisement data according to the pushing time and the priority;
and pushing the advertisement data to an advertisement machine according to the pushing sequence number.
The navigation method based on the advertisement player, wherein when the advertisement player receives a merchant identifier input by a user, merchant information corresponding to the merchant identifier is obtained according to the merchant identifier, wherein the merchant information including product information and position information specifically includes:
when the advertising machine receives a merchant identifier input by a user, acquiring a device identifier of the advertising machine and the current time;
generating a query log according to the equipment identifier, the current time and the merchant identifier, and sending the query log and the merchant identifier to a server;
and receiving merchant information corresponding to the merchant identification returned by the server, wherein the merchant information comprises product information and position information.
A storage medium storing a plurality of instructions adapted to be loaded by a processor and to perform any of the above-described advertisement player based navigation methods.
An advertising machine, comprising:
a processor adapted to implement instructions; and
a storage device adapted to store a plurality of instructions adapted to be loaded by a processor and to perform any of the above described advertisement player based navigation methods.
Has the advantages that: compared with the prior art, the invention provides a navigation method based on an advertising machine, a storage medium and the advertising machine, wherein the method comprises the following steps: when the advertising machine receives a merchant identifier input by a user, acquiring merchant information corresponding to the merchant identifier according to the merchant identifier, wherein the merchant information comprises product information and position information; and generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view. According to the invention, the advertisement machine receives the query information of the user, pushes the corresponding merchant information to the user, and generates the navigation map to guide the user to the position of the merchant, so that the customization of the navigation route is realized, and the time for the user to search for the indicator is saved.
Drawings
FIG. 1 is a flow chart of a preferred embodiment of the method for advertisement machine based navigation according to the present invention.
Fig. 2 is a schematic structural diagram of an advertising machine provided by the present invention.
Detailed Description
The invention provides a navigation method based on an advertising machine, a storage medium and the advertising machine, and in order to make the purpose, technical scheme and effect of the invention clearer and clearer, the invention is further described in detail below by referring to the attached drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
The invention will be further explained by the description of the embodiments with reference to the drawings.
Referring to fig. 1, fig. 1 is a flowchart illustrating a navigation method based on an advertisement player according to a preferred embodiment of the present invention. The method comprises the following steps:
s100, when an advertising machine receives a merchant identifier input by a user, acquiring merchant information corresponding to the merchant identifier according to the merchant identifier, wherein the merchant information comprises product information and position information;
and S200, generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view.
In the embodiment, the merchant identifier input by the user is received through the advertising player, the merchant identifier is sent to the server to query the corresponding merchant information, and the queried merchant information is displayed on the display interface for the user to view. The business information comprises the position information of the business, and a navigation map is generated through the position information to guide the user to reach the position of the business. Therefore, the route map is customized for each user, so that the user does not need to search for a target merchant according to a fixed indicator arranged on a market, the time of the user is saved, and the shopping and entertainment of the user are facilitated.
Specifically, in step S100, the merchant identifier refers to identification information of a merchant, which may be a name, a code, and the like of the merchant. Each merchant corresponds to a merchant identification. In this embodiment, the advertisement player is provided with a query interface, the user may search for a merchant by a name of the merchant, an initial of each word in the name, and a keyword, and the advertisement player sends a merchant identifier selected/input by the user to the server to request for merchant information. Therefore, the advertisement player displays the advertisement data pushed by the server, monitors the query operation of the user, and jumps to the query interface to receive the merchant identification input by the user when the query operation is monitored. Therefore, before step S100, the advertisement player is in a state of displaying advertisement data:
and S001, the advertising machine receives the advertising data pushed by the server in real time and updates the advertising data displayed on the display interface according to the received advertising data.
Specifically, the advertisement player receives advertisement data pushed by the server in real time, and when new advertisement data pushed by the server is received, the content currently displayed on the display interface of the advertisement player is replaced by the display content corresponding to the new advertisement data, so that the advertisement data are dynamically updated. Meanwhile, the advertisement data pushed at the previous time is deleted, so that the memory occupation is reduced.
In an embodiment of the present invention, before the advertisement machine receives advertisement data pushed by a server in real time and updates advertisement data displayed on a display interface according to the received advertisement data, the advertisement machine further includes a process of pushing the advertisement data to the advertisement machine by the server, which specifically includes:
s10, the server receives advertisement data uploaded by merchants, wherein the advertisement data carry merchant identifications and pushing time;
s20, searching the corresponding priority in a preset database according to the merchant identifier, and determining the pushing sequence number of the advertisement data according to the pushing time and the priority;
and S30, pushing the advertisement data to an advertisement player according to the pushing sequence number.
Specifically, the preset database is used for storing the corresponding relationship between the merchant identifier and the priority. The priority refers to the pushing priority of the merchant, which is divided into high priority, medium priority and low priority. The higher the priority, the higher the push level, i.e. push will be prioritized. In practical applications, the priority of the merchant can be evaluated according to the credit condition and the payment condition of the merchant. The push sequence number refers to a sequence number of the push of the advertisement data, which determines a push order of the advertisement data.
When the server receives the advertisement data uploaded by the merchants, the merchant identification carried by the server is obtained, and the corresponding priority of the merchant is searched in the preset database according to the merchant identification. And then determining the pushing sequence number of the advertisement data according to the pushing time and the obtained priority. The merchant users with different levels have different priorities, the push sequence numbers are generated according to the sequence of the priorities of the users, and for the users with the same priority, the time of sending the push sequence numbers to the server is taken as a standard, namely the push sequence numbers are arranged according to the push time. The information is pushed to the advertising machine terminal according to the time sequence, the playing time of the advertising information is changed in real time according to the grade and the requirement of the user, the server has special auditors for the information issued by the merchant, and the server can push the corresponding information to the advertising machine after receiving the sending command without violating related laws and display the corresponding information to the user.
In an embodiment of the present invention, in order to facilitate statistics of search behavior of a user for subsequent targeted push, the advertisement machine may further generate a query log to upload to the server when receiving the identifier, and a specific process of the advertisement machine is as follows:
s101, when the advertising player receives a merchant identifier input by a user, acquiring a device identifier of the advertising player and the current time;
s102, generating a query log according to the equipment identifier, the current time and the merchant identifier, and sending the query log and the merchant identifier to a server;
s103, receiving merchant information corresponding to the merchant identification returned by the server, wherein the merchant information comprises product information and position information.
Specifically, the device identification refers to identification information of the advertisement machine, which may be a name, a number, a device code, and the like of the advertisement machine. The query log is used for describing the search behavior of the user and comprises equipment identification, merchant identification and current time. The device identifier is used for determining the advertising machine used in the current query, the merchant identifier represents an object which needs to be queried by the user, and the current time refers to the time of the user query. And sending the query logs to a server, wherein subsequent servers can summarize the query logs sent by the advertising machines in the same area and carry out user behavior statistics. For example, the number of times each merchant identifier is queried can be obtained by extracting the merchant identifier in each query log, so that the search frequency of each merchant is obtained, and the search frequency is returned to the merchant to provide better push service; the searched frequency and the like of each merchant in each time period can be respectively extracted, so that accurate pushing can be conveniently carried out in different time periods in the following process; of course, the number of times each advertisement machine is used can be counted, so that the distribution of the advertisement machines can be adjusted according to the actual number of times of use, and the reasonable allocation of the advertisement machine resources and the like can be realized.
In this embodiment, the merchant information includes a merchant name, a merchant profile, product information, location information, and the like. The location information refers to a location where a merchant is located, and may be latitude and longitude information, floor information or district information. In this embodiment, it is the floor and doorplate information of the store where the merchant is located. The server determines whether the merchant corresponding to the merchant identifier is in the push database according to the merchant identifier preference, and then searches for the merchant information corresponding to the merchant identifier, wherein the process specifically includes: the server receives the merchant identification and searches the merchant identification in a preset database; and if the information is found, acquiring corresponding merchant information according to the merchant identifier, and returning the merchant information to the advertising machine, wherein the merchant information comprises product information and position information.
In this embodiment, when the server does not find the merchant identifier, it indicates that the merchant is not registered in the server, that is, the merchant information corresponding to the merchant cannot be queried, and at this time, the server may return a query failure information to the advertisement machine, where the specific process may be as follows: if the merchant identifier is not found, discarding the merchant identifier, and returning the information of failed query to the advertising player; and the advertising machine displays the information of the query failure on a display interface.
In the step S200, the navigation map refers to a routing map guiding the user to the merchant. In this embodiment, the navigation map is an indoor navigation map because the merchant is located in the mall. Indoor navigation software can be configured in advance in the advertising player to accurately navigate indoors.
Illustratively, the advertisement player generates a navigation map according to the position information, and displays the navigation map and the product information on a display interface according to a preset rule, so that the user can view the navigation map and the product information specifically including:
s201, the advertising machine obtains the current position information of the advertising machine and calls a pre-configured indoor navigation application;
s202, respectively writing the position information and the current position information into the indoor navigation application to generate a navigation map;
and S203, displaying the navigation map and the product information on a display interface according to a preset rule for a user to view.
Specifically, the current location information may be pre-stored in the advertisement machine, or may be obtained in real time through a GPS positioning module configured in the advertisement machine. The pre-configured indoor navigation application refers to indoor navigation software, such as a hummingbird cloud, pre-installed in the advertisement player. The specific process of writing the location information and the current location information into a pre-configured indoor navigation application to generate a navigation map may be: and calling a pre-configured indoor navigation application, respectively setting the position information as a navigation terminal, setting the current position information as a navigation starting point, and generating a corresponding navigation map. In step S203, the preset rule refers to a preset display rule, which may be set by default in the system or set according to different merchants. For example, the preset rule may be that the product information is dynamically played every preset time interval, and the navigation map is displayed in a preset area. Therefore, the user can view the specific geographic position of the merchant and browse the product information of the merchant.
In an embodiment of the present invention, since the navigation map is displayed on the display interface, the user cannot obtain real-time navigation information during the walking process, and therefore the navigation map can be imported into the mobile terminal of the user, so that the navigation map performs real-time navigation according to the walking path of the user, and the specific process may be as follows:
s300, when receiving an operation of exporting the navigation map by a user, obtaining a source address of the navigation map, and generating a two-dimensional code according to the source address;
s400, displaying the two-dimension code on a display interface, and monitoring whether the display time of the two-dimension code reaches a preset time threshold.
Specifically, the user may issue an operation to export the navigation map by triggering an export icon on the navigation map or the display interface. The source address refers to a link of the navigation map, through which the navigation map can be linked. And the two-dimensional code is obtained according to the source address code. The user can obtain the source address by scanning the two-dimensional code to link to the navigation map, so that real-time navigation is realized. The preset time period threshold refers to a preset display time period, for example, 30S, 50S, etc. The display time of the two-dimensional code is limited by setting the display duration, so that the two-dimensional code always occupies a display interface and advertisement resources are wasted. Therefore, a process of restoring the advertisement interface is also included after the step S400:
and when the display duration reaches the duration threshold, restoring the display interface to the picture before the merchant identification input by the user is received.
Specifically, since the advertisement player is in a state of playing advertisement data until receiving the merchant identifier of the user, the picture before receiving the merchant identifier input by the user refers to a picture of playing advertisement data. When receiving the merchant identification input by the user, the advertisement opportunity records the advertisement picture currently played by the user so as to resume playing the advertisement data later.
In this embodiment, when the duration reaches the duration threshold, the two-dimensional code is displayed on a display interface, so that a user can scan the two-dimensional code through a mobile terminal to derive the navigation map, and the specific process is as follows:
h1, when the mobile terminal scans the two-dimensional code, obtaining a source address in the two-dimensional code, and jumping to the source address to obtain the navigation map;
h2, displaying the acquired navigation map to guide the user to the position where the business is located.
Specifically, when the mobile terminal scans the two-dimensional code, the two-dimensional code is analyzed to obtain a source address, and the source address is automatically jumped to, so that the navigation map is imported into the mobile terminal. And displaying the navigation map, wherein in the walking process, each advertisement machine is a fixed AP, each wireless AP has a unique MAC address, and the mobile phone can scan AP signals within a preset range as long as WiFi is started. Meanwhile, whether the AP signal is encrypted or not, whether the AP signal is connected or not, even if the signal strength is not enough to be displayed in the wireless signal list, the MAC address broadcasted by the AP can be obtained, and the mobile phone sends the data capable of indicating the AP to the server. The server retrieves the geographical position of each AP, calculates the geographical position of the equipment by combining the strength degree of the signal, returns the geographical position to the mobile phone, and guides the user to reach the destination by a map navigation mode which is displayed to the user at the mobile phone end by a fingerprint algorithm (a WiFi positioning method).
The present invention also provides a storage medium having stored thereon a plurality of instructions adapted to be loaded by a processor and to perform a method of adjusting an eye according to any of the above.
The present invention also provides an advertising machine, as shown in fig. 2, which includes at least one processor (processor) 20 (one processor 20 is taken as an example in fig. 2); a display screen 21; and a memory (memory) 22, and may further include a communication Interface (Communications Interface) 23 and a bus 24. The processor 20, the display 21, the memory 22 and the communication interface 23 can communicate with each other through the bus 24. The display screen 21 is configured to display a user guidance interface preset in the initial setting mode. The communication interface 23 may transmit information. The processor 20 may call logic instructions in the memory 22 to perform the methods in the embodiments described above.
Furthermore, the logic instructions in the memory 22 may be implemented in software functional units and stored in a computer readable storage medium when sold or used as a stand-alone product.
The memory 22, which is a computer-readable storage medium, may be configured to store a software program, a computer-executable program, such as program instructions or modules corresponding to the methods in the embodiments of the present disclosure. The processor 30 executes the functional application and data processing, i.e. implements the method in the above-described embodiments, by executing the software program, instructions or modules stored in the memory 22.
The memory 22 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the advertisement machine, and the like. Further, the memory 22 may include a high speed random access memory and may also include a non-volatile memory. For example, a variety of media that can store program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk, may also be transient storage media.
In addition, the specific processes loaded and executed by the storage medium and the instruction processors in the advertising player are described in detail in the method, and are not stated herein.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (7)
1. An advertising machine-based navigation method, comprising:
when the advertising machine receives a merchant identifier input by a user, acquiring merchant information corresponding to the merchant identifier according to the merchant identifier, wherein the merchant information comprises product information and position information;
generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view;
when the advertisement player receives a merchant identifier input by a user, merchant information corresponding to the merchant identifier is obtained according to the merchant identifier, wherein the merchant information including product information and position information specifically comprises:
when the advertising machine receives a merchant identifier input by a user, acquiring a device identifier of the advertising machine and the current time;
generating a query log according to the equipment identifier, the current time and the merchant identifier, sending the query log and the merchant identifier to a server, summarizing the query log sent by the advertising machines in the same area by the server, and carrying out user behavior statistics;
receiving merchant information corresponding to the merchant identification returned by the server, wherein the merchant information comprises product information and position information;
obtaining the number of times of inquiring each merchant identification by extracting the merchant identification in each inquiry log, and obtaining the search frequency of each merchant according to the number of times of inquiring each merchant identification;
extracting the searched frequency of each merchant in each time period, and pushing different time periods according to the searched frequency of each merchant in each time period;
counting the number of times each advertisement machine is used, and adjusting the distribution of the advertisement machines according to the number of times;
the method for generating the navigation map according to the position information and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view further comprises the following steps:
when receiving an operation of exporting the navigation map by a user, acquiring a source address of the navigation map, and generating a two-dimensional code according to the source address;
displaying the two-dimension code on a display interface, and monitoring whether the display time of the two-dimension code reaches a preset time threshold;
the method comprises the following steps of displaying the two-dimensional code on a display interface, and monitoring whether the display duration of the two-dimensional code reaches a preset time threshold value:
when the mobile terminal scans the two-dimensional code, a source address in the two-dimensional code is obtained, and the mobile terminal jumps to the source address to obtain the navigation map;
displaying the acquired navigation map to guide the user to the position of the merchant;
each advertisement machine corresponds to a fixed wireless access point, the mobile terminal wireless access point calculates the geographic position of the mobile terminal according to the strength degree of the signal, and the geographic position is displayed to a user at a mobile phone end through a fingerprint algorithm.
2. The advertising player-based navigation method according to claim 1, wherein after the displaying the two-dimensional code on the display interface and monitoring whether the display duration of the two-dimensional code reaches a preset time threshold, the method further comprises:
and when the display duration reaches the duration threshold, restoring the display interface to the picture before the merchant identification input by the user is received.
3. The advertising player-based navigation method according to claim 1, wherein the generating a navigation map according to the position information, and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view specifically comprises:
the advertising machine acquires the current position information of the advertising machine and calls a pre-configured indoor navigation application;
respectively writing the position information and the current position information into the indoor navigation application to generate a navigation map;
and displaying the navigation map and the product information on a display interface according to a preset rule for a user to view.
4. The method for advertisement player based navigation according to claim 1, wherein before sending the merchant identifier to the server when the advertisement player receives the merchant identifier inputted by the user, the method further comprises:
the advertisement machine receives the advertisement data pushed by the server in real time and updates the advertisement data displayed on the display interface according to the received advertisement data.
5. The advertising player-based navigation method according to claim 4, wherein before the advertising player receives the advertisement data pushed by the server in real time and updates the advertisement data displayed on the display interface according to the received advertisement data, the method further comprises:
the method comprises the steps that a server receives advertisement data uploaded by a merchant, wherein the advertisement data carries merchant identification and pushing time;
searching the corresponding priority in a preset database according to the merchant identification, and determining the pushing sequence number of the advertisement data according to the pushing time and the priority;
and pushing the advertisement data to an advertisement machine according to the pushing sequence number.
6. A storage medium storing a plurality of instructions adapted to be loaded by a processor and to perform the method of advertisement based navigation according to any of claims 1-5.
7. An advertising machine, characterized in that it comprises:
a processor adapted to implement instructions; and
a storage device adapted to store a plurality of instructions adapted to be loaded by a processor and to perform the method of advertisement based navigation according to any of claims 1-5.
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