WO2021092922A1

WO2021092922A1 - Information pushing method and apparatus, server and computer-readable medium

Info

Publication number: WO2021092922A1
Application number: PCT/CN2019/118869
Authority: WO
Inventors: 郭子亮
Original assignee: 深圳市欢太科技有限公司; Oppo广东移动通信有限公司
Priority date: 2019-11-15
Filing date: 2019-11-15
Publication date: 2021-05-20
Also published as: CN114303139A

Abstract

The present application discloses an information pushing method and apparatus, a server and a computer-readable medium, relating to the technical field of mobile terminals. Said method comprises: acquiring location information of an electronic device and user image data corresponding to the electronic device; determining a target application program according to the user image data; determining push content according to the location information; and pushing the push content to the target application program to instruct the target application program to display the push content. As the determined target application program for receiving and displaying the push content is determined according to the user image data, the determination of the application program can fit the user, and better satisfy the user's needs, avoiding unnecessary harassment towards the user, and being able to improve the user experience.

Description

Information pushing method, device, server and computer readable medium

Technical field

This application relates to the technical field of mobile terminals, and more specifically, to an information push method, device, server, and computer-readable medium.

Background technique

At present, when pushing content for the user, the application currently being used by the user will be determined, and finally the information will be pushed to the user through the application. However, if the determined application for receiving and displaying the push information is not accurate enough , Will bring unnecessary harassment to users and reduce user experience.

Summary of the invention

This application proposes an information push method, device, server, and computer readable medium to improve the above-mentioned drawbacks.

In the first aspect, an embodiment of the present application provides an information push method, which is applied to a server of an information push system, the system further includes an electronic device, and the method includes: acquiring location information of the electronic device and the electronic device Corresponding user portrait data; determine the target application according to the user portrait data; determine the push content according to the location information; push the push content to the target application, and instruct the target application to display the push content .

In the second aspect, the embodiments of the present application also provide an information push device, which is applied to a server of an information push system, the system further includes an electronic device, and the device includes: an acquisition unit, a first determination unit, and a second determination unit And push unit. The acquiring unit is configured to acquire the location information of the electronic device and the user portrait data corresponding to the electronic device. The first determining unit is configured to determine the target application program according to the user portrait data. The second determining unit is configured to determine the push content according to the location information. The pushing unit is configured to push the pushed content to the target application, and instruct the target application to display the pushed content.

In a third aspect, an embodiment of the present application also provides a server, which is applied to an information push system, the system further includes an electronic device, and the server includes: one or more processors; a memory; one or more application programs, The one or more application programs are stored in the memory and configured to be executed by the one or more processors, and the one or more programs are configured to execute the foregoing method.

In a fourth aspect, the embodiments of the present application also provide a computer-readable medium that stores program code executable by a processor, and when the program code is executed by the processor, the processor Perform the above method.

The information push method, device, server, and computer-readable medium provided in this application obtain the location information of the electronic device and the user portrait data corresponding to the electronic device; then, the target application is determined according to the user portrait data, and according to the location The information determines the push content; the push content is pushed to the target application, and the target application displays the pushed content. Since the determined target application for receiving and displaying the pushed content is determined based on the user portrait data, the determination of the application can be more in line with the user, more in line with user needs, and avoid unnecessary harassment to the user , Can improve user experience.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

Figure 1 shows a schematic diagram of an information push system provided by an embodiment of the present application;

Figure 2 shows a schematic diagram of an information push architecture in the prior art;

FIG. 3 shows a method flowchart of an information push method provided by an embodiment of the present application;

FIG. 4 shows a method flowchart of an information push method provided by another embodiment of the present application;

FIG. 5 shows a flowchart of the method of S430 in FIG. 4;

FIG. 6 shows a method flowchart of an information push method provided by another embodiment of the present application;

FIG. 7 shows a schematic diagram of points of interest provided by an embodiment of the present application;

FIG. 8 shows a method flowchart of an information push method provided by still another embodiment of the present application

FIG. 9 shows a schematic diagram of an information push architecture provided by an embodiment of the present application;

FIG. 10 shows a method flowchart of an information push method provided by yet another embodiment of the present application

FIG. 11 shows a block diagram of a module of an information pushing device provided by an embodiment of the present application;

FIG. 12 shows a block diagram of a module of an information pushing device provided by another embodiment of the present application;

FIG. 13 shows a module block diagram of a server provided by an embodiment of the present application;

FIG. 14 shows a storage unit provided by an embodiment of the present application for storing or carrying program code for implementing the information pushing method according to the embodiment of the present application.

Detailed ways

In order to enable those skilled in the art to better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application.

Please refer to FIG. 1, which shows an information push system 10 provided by an embodiment of the present application. As shown in FIG. 1, the information pushing system 10 includes an electronic device 100 and a server 200. The electronic device 100 and the server 200 are located in a wireless network or a wired network, and the electronic device 100 and the server 200 perform data interaction.

In some embodiments, the user logs in through an account on the electronic device, and all information corresponding to the account can be stored in the storage space of the server 200. The server 200 may be a separate server, or a server cluster, and may be a local server or a cloud server.

There are multiple applications installed in the electronic device, and the server can push some content to the electronic device. Specifically, it can be an application that pushes the electronic device to the electronic device, and the application displays the content, so that the content can be displayed. The content is pushed to the user of the electronic device.

As an implementation manner, the content may be pushed to the user according to the location of the user. Specifically, after the user logs in to the electronic device, the server obtains the location information of the electronic device, determines the push content according to the location information, and then determines an application, sends the content to the application, and displays it.

Specifically, when a user carries an electronic device at a certain location, the server can obtain the location of the electronic device as the user's location, determine a content based on the location, and push the content to the user, specifically, it may be in the electronic device The content is displayed through the interface of an application program, so that the user can obtain the content when using the application program.

Then, the inventor found in his research that when determining the application program that receives and displays the pushed content, it is often the first to determine the application program the user is using, and the application program being used includes those running in the foreground and background of the electronic device. The application, specifically, may determine an application in the background to receive and display that content. Since there may be multiple applications running in the background at the same time, it is impossible to accurately determine which application is being used by the user. For example, an application may be opened due to a user's wrong operation but it is not the application that the user currently needs to use.

Specifically, as shown in Figure 2, it is assumed that the applications currently running in the background of the electronic device include APP1, APP2, and APP3. Among them, APP1 and APP2 are background resident APPs, and the background resident APP is in the background running state. The length of time is greater than the first time threshold. For example, it may be that after the user starts the application, the length of time the application runs in the background after this startup is greater than the first time threshold. And APP3 is an APP opened by mistake. Specifically, the wrong opened APP is an APP opened by the user unintentionally. Specifically, it can be judged the length of time that the application runs in the foreground after it is started. If the length of time running in the foreground is less than the first Second time threshold, it is determined that the application is opened by mistake. Wherein, the first time threshold is greater than the second time threshold.

After obtaining the location information of the electronic device, the server determines the application programs of the electronic device in the background running state, such as APP1, APP2, and APP3 in FIG. 2. The server determines an application by the application running in the background. For example, the selected applications are APP1 and APP3, and then push a content for each selected application. As shown in Figure 2, the push content corresponding to APP1 is content 1. The push content corresponding to APP3 is content 2. For example, if APP1 is a video application and APP3 is a game center, content 1 is "Push Information: A certain movie in Poly Cinemas in Coastal City, 15% off on ticket purchases", content 2 is "Push Information: Coastal City E-sports Center newly opened ".

Since APP3 is an application opened by the user by mistake, the user may not open the application in a short time, which will result in the pushed content 3 that the user cannot see in time, and APP1 may not be the APP that the user is interested in. As a result, the pushed content 1 is not the content that the user is interested in. Therefore, the determination of the application used to receive and display the pushed content is not accurate enough, and when the content is pushed to the user through the application, the user may not obtain it in time or is not interested, which wastes resources and may bring users Unnecessary harassment came.

Therefore, in order to overcome the above shortcomings, an embodiment of the present application provides an information push method, as shown in FIG. 3, the method is applied to the server of the above information push system, specifically, the method includes: S301 to S304.

S301: Acquire location information of the electronic device and user portrait data corresponding to the electronic device.

As an implementation manner, the manner in which the server obtains the location information of the electronic device may be determined by the wireless network hotspot to which the electronic device is connected. Specifically, the wireless network list is pre-stored in the server. The wireless network list includes multiple wireless hotspot identifiers and multiple location information, where each wireless hotspot identifier corresponds to one location information, that is, the server records multiple wireless hotspot identifiers and the location of each wireless hotspot identifier.

Then, when the electronic device is connected to the wireless hotspot, it sends the identification of the wireless hotspot to the server, and the server finds the location information corresponding to the wireless hotspot in the wireless network list as the location information of the electronic device.

As another implementation manner, the method for the server to obtain the location information of the electronic device may be that a location reporting component is pre-installed in the electronic device, and the specific implementation manner for obtaining the location information of the electronic device is to obtain the location information installed in the electronic device. The location information of the electronic device sent by the location reporting component in the device.

Wherein, the location reporting component can obtain the location information of the electronic device and upload it to the server. As an implementation manner, the location reporting component may have a positioning function, can obtain its own location information, and use it as the location information of the electronic device. As another implementation manner, a positioning module is installed in the electronic device, and the positioning module is a positioning chip in the electronic device. For example, the positioning chip is a GPS positioning chip. The position reporting component can obtain the position information located by the positioning module as the position information of the electronic device.

Specifically, the location reporting component may be an SDK component, where the SDK is a "software development kit", which is used to create a collection of application software development tools for a specific software package, software framework, hardware platform, operating system, etc. Specifically, the SDK component is installed in the operating system or some application programs of the electronic device, and is bound to the application program or the operating system. The function of the SDK component is to provide an access interface for other applications to access data, and it can also actively collect certain data and send it to the server.

As an implementation manner, the location reporting component may be an SDK component installed in an application of the electronic device, where the application may be a system application or a non-system application, where the application installed in the electronic device Programs can be divided into system applications and non-system applications. Among them, system applications are applications that are bundled and installed with the operating system of the electronic device, and are already installed in the electronic device when the electronic device leaves the factory, or the application of the system application is in the electronic device It has been stored in the electronic device when it leaves the factory. When the electronic device is turned on for the first time, the application can be installed in a guided manner, and the application of the system application category will be upgraded with the upgrade of the operating system of the electronic device. It has a strong coupling relationship with the operating system, and generally cannot be automatically upgraded or does not have the ability to automatically upgrade. For example, camera applications are strongly dependent on the hardware and system of electronic devices. Non-system applications are applications that can be upgraded independently, rather than having to follow system upgrades.

Then the location reporting component can periodically report the location information of the electronic device. In the embodiment of the present application, the location information may be latitude and longitude information.

Then, it is determined to obtain the user identification corresponding to the electronic device. Specifically, the identification of the user who is currently logged in to the electronic device is determined. As an implementation manner, when a user logs in to an electronic device, a login request is sent to the server through the electronic device. The login request includes a user ID and a user password. After receiving the login request, the server parses the login request to obtain the user. ID and user password, and verify the user password. If the verification is passed, the user ID can successfully log in to the electronic device, and the server records the user password to successfully log in to the electronic device. Then, when the server needs to determine the user ID of the currently logged-in electronic device, it determines the user ID that has successfully logged in but has not logged out recently according to the pre-stored login record of the electronic device, and uses the determined user ID as the corresponding electronic device User ID. As another implementation manner, the server may send a user confirmation request to the electronic device. When the electronic device obtains the user confirmation request, it searches for the user ID of the currently logged-in electronic device, and sends the user ID to the server, so that the server obtains The user ID corresponding to the electronic device.

In the embodiment of the present application, the server can integrate the user data reported by the system SDK of the mobile terminal and the application SDK, and use statistics and data mining techniques to extract and standardize user characteristics to construct a comprehensive and three-dimensional user portrait.

Specifically, the user portrait is obtained based on feature data and feature identification. In the embodiment of the present application, the user portrait includes user basic tags, user interest preference tags, user equipment attributes and behavior tags, user application behavior tags, user social tags, and psychological value tags. Among them, the user base tag corresponds to user identity information, which refers to the user's basic demographic attribute tag (including gender, age, location, etc.), and the characteristic data corresponding to the tag is user identity data. The data acquisition methods include user reporting, algorithm Digging etc. The user interest preference tag corresponds to user interest information, and the user interest preference tag corresponds to the user's interest content. The acquisition method may also be user reporting, algorithm mining, and so on. The attribute information of the product used by the user corresponding to the user equipment attribute tag, and its corresponding feature data is the configuration parameter of the product used by the user, such as memory capacity, battery capacity, or screen size, etc. The method of obtaining it can be reported by the user or Collected through the SDK component in the user's device. The user equipment behavior tag corresponds to the operation data of the user operating the mobile terminal, and the corresponding characteristic data is the data generated by the user operating the mobile terminal. The method of obtaining it can be collected through the SDK component in the operating system of the mobile terminal. The user application behavior tag corresponds to the operation data of the user operating the application installed in the mobile terminal, and the corresponding characteristic data is the data generated by the user operating the application installed in the mobile terminal. The method of obtaining it can be through the application of the mobile terminal. Collection of SDK components inside. The user’s social tag corresponds to the user’s social information, which can be obtained through the user’s social data on various social websites or social apps. The social data can include the number of friends, the number of comments, the number of likes, and the attention of the user. Content etc. The psychological value label is the user’s value data. The value data can be the user’s personality, right and wrong, etc. Specifically, it can be determined by obtaining the user’s message content on social platforms. For example, the user’s evaluation of a certain point of view can be Extract the keywords that the user supports or not support the view, so as to determine the user's right or wrong view.

S302: Determine a target application program according to the user portrait data.

The user portrait data can reflect the user's usage habits of the application and the user's hobbies and other information, and can be used as a basis for selecting the target application.

As an implementation manner, the user portrait data includes a record of the user's use of the application, and the record includes the number of times the user uses the application, so that the number of uses of each application within a certain period of time can be counted, and the number of uses meets the specified The application with the frequency condition serves as the target application, and the specified frequency condition may be the application with the largest number of uses.

As another implementation manner, the user portrait data includes user interests and hobbies, which may include food, beauty, travel, sports, and selfies, etc. Then, the types of multiple applications are determined, and there are multiple types of applications. Find an application that matches the user's hobbies as the target application. For example, if the user's hobby is food, then the food application can be selected as the target application.

S303: Determine the push content according to the location information.

As an implementation manner, the server pre-stores the push content corresponding to the location information. Specifically, the server stores the push list. The list includes multiple location information and push content, and each location information corresponds to at least one push content. . After obtaining the location information of the electronic device, the server searches for the push content corresponding to the location information in the push list as the push content for pushing to the electronic device. Specifically, the location information included in the push list may be a location area, and the server determines the location area corresponding to the location information when acquiring the location information of the electronic device, and then searches for the location area corresponding to the location area in the push list. The push content of is used as the push content for pushing to the electronic device. For example, the location area can be a city area. Assuming that the location area corresponding to the location information of the electronic device is city A, the push content can be "Welcome to city A, city A's travel guide is * ***".

As another implementation manner, it is also possible to determine a point of interest near the location information according to the location information of the electronic device, and then determine the push content according to the point of interest. For details, please refer to the subsequent embodiments.

S304: Push the pushed content to the target application, and instruct the target application to display the pushed content.

The server sends the determined push content to the electronic device, and when the electronic device obtains the push content, the push content is displayed in the target application.

As an implementation manner, the server may send a display request to the electronic device. The display request includes the identification of the pushed content and the target application. After receiving the display request, the electronic device parses the display request to obtain the pushed content and the target application. The identifier of the program searches for the application program corresponding to the identifier of the target application program, runs the target application program in the foreground, and instructs the target application program to display the push content in the designated interface of the target application program. In some embodiments, the electronic device may also detect whether the start instruction of the target program is acquired, instead of actively starting the target application, the start instruction may be input by the user, for example, the user clicks on the target application. The icon thus starts the target application, or the user switches the target application from the background to the foreground. Then, after the electronic device obtains the start instruction of the target program input by the user, it controls the target application to display the push content in the designated interface of the target application.

As another implementation manner, the server sends a display request to the target application, and the display request includes the push content. After the target application receives the display request, it parses the display request to obtain the push content, and displays the content in the target application. The push content is displayed in the specified interface. In some embodiments, the target application displays the pushed content immediately after obtaining the display request. In other embodiments, after obtaining the display request, the target application waits for the target application to be started or is switched to the foreground, and then displays the push content.

In addition, the method for the server to send the display request to the target application may be that the electronic device sends the display request to the application server corresponding to the target application. Specifically, the display request includes the push content and the identification of the target application, and the application server according to the The identification of the target application, and the push content is sent to the application corresponding to the identification of the target application.

Referring to FIG. 4, an embodiment of the present application provides an information push method. As shown in FIG. 4, the method is applied to the server of the above information push system. Specifically, the method includes: S410 to S450.

S410: Acquire location information of the electronic device and user portrait data corresponding to the electronic device;

S420: Among the multiple application programs installed by the electronic device, determine an application program that is in a running state.

Specifically, the target application program determined according to the user portrait data may be one of the application programs installed in the electronic device, or may be an application program that is not installed in the electronic device.

Specifically, in the foregoing embodiment, if the server sends a display request to the electronic device, the electronic device obtains the identification of the target application through the display request, and determines whether the identification of the target application is already installed in the electronic device, If it is not installed, then send an installation request of the target application to the application server of the target application, thereby installing the target application.

As an implementation manner, a specific implementation manner of determining a target application program based on the user portrait data may be to determine the target application program from a plurality of applications installed by the electronic device based on the user portrait data. Wherein, the identities of the applications installed in the electronic device can be acquired by the server and stored in the server, and the server acquires the identities of multiple applications installed in the electronic device, and obtains the identities of multiple applications installed in the electronic device according to the user profile data The target application program is determined in each application program, where the specific determination strategy can refer to the foregoing embodiment, and will not be repeated here.

In addition, in order to ensure that the determined target application is an application that is likely to be used by the user, the specific implementation manner of determining the target application according to the user profile data may be among multiple applications installed by the electronic device, The application program in the running state is determined; the target application program is determined from the application programs in the running state according to the user portrait data.

Among them, the state of the application includes the foreground running state, the background running state and the non-running state. The foreground running state refers to the application running on the screen by the interface, and the user can interact with the application through the interface, for example, inputting execution instructions or observing some information from the interface. The background running state means that the application is running in the system's resource manager, but there is generally no interface. When the user starts the application for the first time, the application runs on the first screen, that is, it is in the foreground. When the user clicks the home button, or switches other applications to the foreground or locks the screen of the electronic device, The state of the application is changed to the background running state. The non-running state means that the application is not started, that is, it is not running in the foreground or in the background. Specifically, it can be that the process of the application is killed when the application is running in the foreground or background. At this time, the application is in a non-running state, which is also called a closed state.

An application program running status table is stored in the electronic device. The table includes the identifiers of all the applications currently installed on the electronic device and the status corresponding to the identifiers of each application. Specifically, the table is stored in the server, and the table is stored in the server. The device sends the identifier of the currently running application program and the corresponding state to the server for storage. Therefore, the server can obtain the identifier of the application program in the running state among the multiple application programs installed in the electronic device by querying the table.

In addition, considering that pushing content directly on the interface of the application program that the user is using may disturb the user's operation, in the embodiment of the present application, the running state is the background running state, and the electronic device is installed Among multiple applications, determine the application that is running in the background.

S430: Determine the target application from the running application according to the user portrait data.

Specifically, it may be based on at least one of the usage record and type of each application in the running application, and the target application is determined based on the user profile data. Specifically, you can refer to the above-mentioned embodiment, which will not be repeated here. .

In the embodiment of the present application, the target application can be determined according to the type of each application in the running application. Specifically, referring to FIG. 5, this step S430 includes steps S431 to S433.

S431: Use the application in the background running state as a candidate application.

S432: Acquire the application type of each application in the candidate applications.

The category of the application can be the category set for the application by the developer of the application during development, or the category set by the user for the application after the application is installed on the electronic device. A certain application is installed on the electronic device. After the installation is completed and the application is entered, a dialog box will be displayed instructing the user to set a category for the application. The specific category the application belongs to can be set by the user according to requirements. For example, the user can set a certain social software as an audio category, or as a video category, or as a social category.

In addition, application installation software is installed in the electronic device, such as the Appstore in the ios system. Then there is an application list in the application installation software, in which the user can download the application and update and open the application, and the application installation software can display different applications according to categories, such as audio Category, video category or game category, etc. Therefore, when the user installs the application using the application installation software, he can already know the category of the application.

In addition, considering that some applications can play video and audio, if the application supports the function of video playback, set the type of the application to the video type. If the function of video playback is not supported, only audio is supported. To play the function, set the type of the application to the audio type. Specifically, whether the application supports the video playback function can be determined by the function description contained in the function description information of the application, for example, the supported playback format, or whether it supports the playback of the video format. Whether the video playback module is played in the program module of the application, for example, the codec algorithm of a certain video playback, etc., so as to determine whether the application supports the video playback function.

Furthermore, if the functions of some applications are diversified, the category of the application needs to be determined according to the specific operation behavior of the application. For example, if some applications can play video, they can also play audio, such as some video playback software. It can play pure audio files or videos. The category of the application can be determined according to the usage record of the application, that is, according to the usage record of the application within a certain period of time, it is determined that the user is inclined to use the application Playing video is still more inclined to play audio.

Specifically, obtain the operation behavior data of all users of the application within a preset time period, where all users refer to all users who have installed the application, then the operation behavior data can be obtained from the server corresponding to the application That is to say, when the user uses the application, the user will use the user account corresponding to the user to log in to the application, and the operation behavior data corresponding to the user account will be sent to the server corresponding to the application, and the server will obtain the operation behavior The data is stored corresponding to the user account. In some embodiments, the electronic device sends an operation behavior query request for the application to the server corresponding to the application, and the server sends the operation behavior data of all users within a certain preset time period to the electronic device.

The operation behavior data includes the name and time of the played audio file, and the name and time of the played video file. By analyzing the operation behavior data, it is possible to determine the value of the audio file played by the application within a certain preset time period. The number and total time, the number of video files played by the application and the total time can also be obtained. Then, according to the proportion of the total playing time of audio and video files in the predetermined time period, the category of the application is determined, and the specific The proportion of the total playing time of audio and video files in the predetermined time period is obtained. For the convenience of description, the proportion of the total playing time of the audio files in the predetermined time period is recorded as the proportion of audio playback, and the video The proportion of the total playing time of the file in the predetermined time period is recorded as the proportion of video playback. If the proportion of video playback is greater than the proportion of audio playback, the application category is set to the video type. If the proportion of audio playback is greater than For video playback ratio, set the category of the application to the audio type. For example, if the preset time period is 30 days, that is 720 hours, and the total playback time of audio files is 200 hours, the audio playback ratio is 27.8%, and the total playback time of video files is 330 hours, then the video playback ratio is 45.8%, the proportion of video playback is greater than the proportion of audio playback, and the application category is set to the video type.

As another implementation manner, the UID of the application in the electronic device is composed of a series of numbers, and there is a certain regularity in the arrangement of the numbers, and the number segment areas corresponding to the UIDs of different types of applications are Different, for example, applications with UIDs ranging from 00000 to 09999 belong to the same category. Therefore, the category corresponding to the application can be determined according to the UID of the application.

S433: Determine a target application according to the interest preference information and the application type of each application.

The user portrait data includes interest preference information, where the interest preference information may be food, music, video, games and other content that the user often pays attention to. If the application type of the application matches the interest preference information, it means that this type of application will arouse the user's interest or is an application that the user is interested in.

Then, a specific implementation manner for determining the target application program according to the interest preference information and the application type of each application program may be to search for an application program matching the interest preference information from the application type of each application program , As the target application.

For example, if the user's interest preference information is in the video category, an application whose application type is in the video category is searched from the application types of each of the applications as the target application.

However, if there are multiple applications that match the interest preference information in the application type of each application, the target application can be determined according to the operating parameters of the application. Specifically, the multiple applications found matching the interest preference information are used as candidate applications; the operating parameters of each application in the candidate applications are obtained; and the operating parameters are determined according to the operating parameters. The target application is determined in the application to be selected.

Wherein, the operating parameter of the application program may be the use record of the application program. The use record includes the time point each time it is used, so that the frequency of use of the application program within a certain period of time and the last time it was used can be obtained by statistics. Among them, the application program being used may mean that the application program is running in the foreground.

As an implementation manner, the application program with the highest number of use within the to-be-predetermined time period may be searched for among the application programs to be selected as the target application program. As another implementation manner, it is also possible to search for the most recently used application among the candidate applications as the target application. Specifically, it may be to obtain the last used time of each application in the candidate applications, and obtain the time difference between the last used time of each application and the current time, so as to obtain each application. The time difference of the program, the application with the smallest time difference is taken as the target application.

S440: Determine the push content according to the location information.

S450: Push the pushed content to the target application, and instruct the target application to display the pushed content.

As an implementation manner, after obtaining the pushed content, the electronic device switches the target application from the background to the foreground, and displays the pushed content in a designated interface of the target application. As another implementation manner, when the electronic device detects that the target application is switched from the background to the foreground, the push content is displayed in the designated interface of the target application.

Referring to FIG. 6, an embodiment of the present application provides an information push method. As shown in FIG. 6, the method is applied to the server of the above information push system. Specifically, the method includes: S601 to S605.

S601: Acquire location information of the electronic device and user portrait data corresponding to the electronic device.

S602: Determine a target application program according to the user portrait data.

S603: Determine multiple points of interest within a preset location range where the location information is located.

Among them, a point of interest (POI) in the geographic information system can be a house, a shop, a post box, a bus stop, etc.

Among them, the preset location range may be a location area where the location information is located. Specifically, it may be a circular area with the location information as the geometric center. Of course, it may also be a rectangular area or an area of other shapes. limited.

Specifically, if the location information server of each point of interest in the map system can be known in advance, it is determined that the preset location range where the location information is located is in the corresponding location range in the map system, and then the map system is searched for within the location range. All points of interest are regarded as multiple points of interest within the preset location range where the location information is located. As shown in Figure 7, D is the location information of the electronic device, and P1, P2, P3, and P4 are points of interest.

S604: Determine the push content according to the description information corresponding to each point of interest.

The description information of the point of interest may be the identification of the point of interest or the content describing the function of the point of interest. For example, the point of interest may be a bus stop, and the content corresponding to the point of interest may be the bus information of the bus stop. For example, the point of interest may be a shop, and the description information corresponding to the point of interest may be shop information. Wherein, the shop information of the shop includes the logo of the shop (which can be a name) and the product information of the shop. The product information can be a list of the products sold or the category of the products sold, and the category can be electrical appliances. Category, clothing category or catering category.

As an implementation manner, the server determines a point of interest from multiple points of interest as a target point of interest, obtains description information of the target point of interest as target description information, and then determines the push content according to the target description information. Specifically, the description information may be used as the push content.

As another implementation paradigm, the server determines a point of interest from multiple points of interest according to the description information of each point of interest, as a target point of interest, and determines the push content according to the target point of interest.

Specifically, after obtaining the description information of each point of interest, the server determines the description information that satisfies the interest condition from the description information, where the interest condition may be a hot topic or the like. As an implementation manner, according to the current hot topic, the description information matching the hot topic is searched from the description information of each point of interest as the target description information. For example, if the hot topic is China on the tip of the tongue, the determined descriptive information may be descriptive information related to food. The point of interest corresponding to the target description information is taken as the target point of interest.

Then, the push content is determined according to the target point of interest. As an implementation manner, the server sends a message acquisition request to the target terminal corresponding to the target point of interest, instructing the target terminal to return the push content. Specifically, since the target terminal of the target point of interest may send promotional information or other promotional content at a certain time, when the target terminal of the target point of interest receives the message acquisition request, it can obtain the pushed content from the promoted content and send it To the server. As another implementation manner, after the server determines the target point of interest, it may push the content according to the identifier of the target point of interest.

S605: Push the pushed content to the target application, and instruct the target application to display the pushed content.

Referring to FIG. 8, an embodiment of the present application provides an information push method. As shown in FIG. 8, the method is applied to the server of the foregoing information push system. Specifically, the method includes: S801 to S804.

S801: Acquire location information of the electronic device and user portrait data corresponding to the electronic device.

S802: Determine a target application program according to the user portrait data.

S803: Determine the push content according to the location information and the user portrait data.

With reference to the foregoing embodiment, the server may also refer to the user portrait data when determining the push content according to the location information. Specifically, an implementation manner for determining the push content according to the location information and the user portrait data may be: determining multiple points of interest within a preset location range where the location information is located; acquiring the corresponding point of interest for each point of interest. The description information is used as the information to be selected; the target information is determined from the plurality of information to be selected according to the user portrait data; the push content is determined according to the target information.

Wherein, the user portrait data can reflect the user's hobbies, values, basic information, etc., and the information that is determined to match the user portrait data among the multiple pieces of to-be-selected information may be used as the target information.

As an implementation manner, the user portrait data may be interest preference information, and the description information of the point of interest can describe the function of the point of interest, and the target is to find information that matches the user’s interest preference information among the multiple pieces of candidate information. information. Specifically, the information type of each piece of the to-be-selected information is obtained; the candidate information whose information type matches the interest preference information is searched for among a plurality of pieces of the to-be-selected information as the target information.

In the embodiment of the present application, the point of interest is a store, and the description information is store information, and the information to be selected is information of the store to be selected. The user portrait data includes consumption information, and an implementation manner of determining the target information from the plurality of candidate information according to the user portrait data is to determine the target information from the plurality of candidate store information according to the consumption information.

Specifically, according to the consumption information, the information of the store that meets the consumption condition among the information of the plurality of stores to be selected is searched as the target information.

Wherein, the shop information that satisfies the consumption conditions can be set according to the needs of the user, for example, it can be set according to the products that the user is interested in, or it can be set according to the user's consumption level.

As an implementation manner, the shop information may be the commodity price level of the shop. For example, the average price in the commodity is taken as the shop price level, and the user's consumption information includes the user's consumption level. Shops whose levels match the user's consumption level are used as shop information that meets the consumption conditions.

As another implementation manner, the shop information includes information about sold commodities; the specific implementation manner of searching for the shop information that satisfies the consumption condition among the plurality of shop information according to the consumption information is to determine the shop information according to the consumption information The product information that the user is interested in within a preset time period; search for the product information that matches the product information of interest among the multiple product information for sale; take the store information corresponding to the matched product information as the satisfaction Shop information for consumption conditions.

Among them, the product information that the user is interested in during the preset time period can be the products that the user has purchased within the preset time period or the products that the user has collected during the preset time period. Specifically, it can be obtained by the user The products purchased online and offline within the preset time period and the products collected online, so as to determine all the purchased products and the favorite products of the user within the preset time period, that is, to obtain each The number of purchases and the number of collections of commodities, the degree of interest of each commodity is determined according to the number of purchases and collections of each commodity, that is, a plurality of commodities of interest of the user within a preset time period are determined according to the consumption information; The degree of interest of each of the commodities of interest. Wherein, the method of determining the degree of interest can be determined according to the following formula:

D=g*c1+s*c2;

Among them, D identifies the degree of interest, g represents the number of purchases of the product, s represents the number of collections of the product, and c1 and c2 are constants, that is, the weight of the number of purchases and the number of collections. As an implementation, c1 is greater than c2, so that The more the number of purchases, the higher the degree of interest, and the greater the number of collections will increase the degree of interest, but the increase is not as high as the number of purchases.

Specifically, the interest degree of the product can be the interest degree of each product model, for example, the interest degree of the XX model mobile phone, or the interest degree of the product category, then if the interest degree of the product is that of the product category Interest degree, the number of purchases and collection times of multiple commodities in the same category can be determined according to the commodity information, and the interest degree of the commodity category can be obtained by statistics.

Then, searching for the selling commodity information that matches the interested commodity information among the plurality of selling commodity information, specifically, it may be determined from the interest degree corresponding to the multiple commodities in the commodity confidence that the interest degree satisfies the specified interest condition As a reference product, in all shops, the sales product information matching the reference product is regarded as the sales product information matching the product information of interest, and the store information corresponding to the matched sales product information is regarded as satisfying the consumption condition Store information.

Then, the push content is determined according to the target information, specifically, the point of interest corresponding to the target information is used as the target point of interest, and then the target point of interest obtains the target push content. For the specific acquisition method, reference may be made to the foregoing embodiment, which will not be repeated here.

S804: Push the pushed content to the target application, and instruct the target application to display the pushed content.

In addition, since the target application is determined according to the user portrait data when determining the push content, it is also determined according to the user portrait data when determining the push content, it can be guaranteed that the determined push content and the target application can be the same category. For example, the type of the target application is gourmet, and the determined target information is also gourmet, that is, the pushed content is also gourmet, so that it can be ensured that gourmet content is displayed in the gourmet application.

For example, the current location of the user and the location information of the electronic device are **Mall, and the user portrait data includes interest preference information. Specifically, if the interest preference information is watching movies, the determined target application is a video application. And the video application runs in the background of the electronic device, and there is a movie theater in the point of interest near the location information, then the description information corresponding to the movie theater matches the interest preference information, and the push content determined according to the description information corresponding to the movie theater is "Movie on movie", push the content to the video application and display it.

As shown in Figure 9, the target application determined by the user image data in the user image system can prevent the application that was opened by mistake as the target application for receiving and displaying the push content, and the determined target application and Users are more relevant.

Referring to FIG. 10, an embodiment of the present application provides an information push method. As shown in FIG. 10, the method is applied to the server of the foregoing information push system. Specifically, the method includes: S901 to S904.

S901: Acquire location information of the electronic device and user portrait data corresponding to the electronic device.

S902: Determine a target application program according to the user portrait data.

S903: Determine the push content according to the location information, the user portrait data, and external factor data.

Specifically, multiple points of interest within a preset location range of the location information are determined; description information corresponding to each point of interest is obtained; according to the user portrait data and external factor data, multiple points of interest are selected from the description information Determine the target information.

Wherein, the specific implementation manner for determining multiple points of interest within the preset location range of the location information and obtaining the description information corresponding to each of the points of interest may refer to the above-mentioned embodiment, which will not be repeated here.

The specific implementation manner of determining the target information from the plurality of description information according to the user portrait data and the external factor data may be to determine the information to be selected from the plurality of description information according to the external factor; For the portrait data, target information is determined from a plurality of pieces of information to be selected; and the push content is determined according to the target information.

Wherein, the external factor may be data other than location information and user portrait data, for example, it may be at least one of weather information and road condition information within the preset location range, that is, it is an objective factor.

If the external factor is weather information, the information to be selected may be determined from a plurality of description information according to the weather information. Specifically, the description information includes at least one of an indoor and outdoor state and an air-conditioning state of the point of interest. The indoor and outdoor state includes an indoor state and an outdoor state. The outdoor state indicates that the point of interest is open, and the indoor state indicates the interest. The point is indoor. The air-conditioning state includes no air-conditioning state, air-conditioning open state, and air-conditioning unopened state. The weather information includes at least one of temperature information and rain and snow information, where the rain and snow information includes a rain state, a snowfall state, and a non-precipitation state.

If the weather information includes temperature information and the description information includes the air conditioning status of the point of interest, it is determined whether the current climate temperature is greater than the first threshold or less than the second threshold. Information, as the information to be selected.

If the weather information includes temperature information, and the description information includes the indoor and outdoor status of the point of interest, it is determined whether the current climate temperature is greater than the first threshold or less than the second threshold. If so, the indoor status is determined from the multiple description information. Information as candidate information.

If the weather information includes rain and snow information, the description information includes the indoor and outdoor status of the point of interest. If the rain and snow information is at least one of the rain state and the snowfall state, the information for determining the indoor state among the multiple description information is used as the waiting information. Choose information.

If the weather information includes temperature information and rain and snow information, and the description information includes the indoor and outdoor status and air conditioning status of the point of interest. The temperature information is acquired, and it is determined whether the current climate temperature is greater than the first threshold or less than the second threshold. If so, the information determining the open state of the air conditioner from the multiple description information is used as the first information, and then, if the first information If there are more than one, the rain and snow information is acquired. If the rain and snow information is at least one of the rain state and the snow state, in the multiple first information, the indoor state information is searched as the candidate information, if the rain and snow information is not If it is rain or snow, the first information can be used as the information to be selected. In addition, if the current climate temperature is between the first threshold and the second threshold, the rain and snow information is acquired, and if the rain and snow information is at least one of the rainfall state and the snowfall state, search for The information of the indoor state is used as the information to be selected.

For example, if the user was in a pedestrian street business district at that time, then the user's interest was to eat snacks, and the weather was about to rain. Then you can recommend indoor snack bars to users through some gourmet apps to prevent it from raining and getting wet. This can recommend more intimate information to users and maximize user satisfaction.

In addition, the to-be-selected information can also be determined from a plurality of the description information according to the road condition information, and the road condition information is the road condition information of each road within the preset position range of the position information of the electronic device. Specifically, the road condition information includes the degree of traffic congestion, road construction conditions, etc. In the embodiment of the present application, the road condition information may be the degree of traffic congestion.

The description information of the point of interest includes the point of interest location information of the point of interest. Then determine the congested line within the preset location range of the position information of the electronic device, find the point of interest whose position information of the point of interest is outside the congested line from the multiple description information, and use the description information corresponding to the point of interest as the candidate to be selected information.

Then, the target information is determined from the multiple pieces of to-be-selected information according to the user portrait data; the specific implementation manner for determining the push content according to the target information may refer to the foregoing embodiment, and will not be repeated here.

S904: Push the pushed content to the target application, and instruct the target application to display the pushed content.

Please refer to FIG. 11, which shows a structural block diagram of an information pushing device 1000 provided by an embodiment of the present application. The device may include: an obtaining unit 1001, a first determining unit 1002, a second determining unit 1003, and a pushing unit 1004.

The acquiring unit 1001 is configured to acquire location information of the electronic device and user portrait data corresponding to the electronic device.

The first determining unit 1002 is configured to determine a target application program according to the user portrait data.

The second determining unit 1003 is configured to determine the push content according to the location information.

The pushing unit 1004 is configured to push the pushed content to the target application, and instruct the target application to display the pushed content.

Those skilled in the art can clearly understand that, for the convenience and conciseness of description, the specific working process of the device and module described above can refer to the corresponding process in the foregoing method embodiment, which will not be repeated here.

Please refer to FIG. 12, which shows a structural block diagram of an information pushing device 1100 provided by an embodiment of the present application. The device may include: an acquiring unit 1110, a first determining unit 1120, a second determining unit 1130, and a pushing unit 1140.

The obtaining unit 1110 is configured to obtain location information of the electronic device and user portrait data corresponding to the electronic device.

Specifically, the acquiring unit 1110 is further configured to acquire the location information of the electronic device sent by the location reporting component installed in the electronic device.

The first determining unit 1120 is configured to determine a target application program according to the user portrait data.

Specifically, the first determining unit 1120 is further configured to determine the target application from a plurality of applications installed by the electronic device according to the user portrait data.

Further, the first determining unit 1120 includes an operation determining sub-unit 1121 and a program determining sub-unit 1122.

The operation determining subunit 1121 is configured to determine an application program in a running state among a plurality of application programs installed by the electronic device. Wherein, the operating state is a background operating state.

The program determining subunit 1122 is used to determine the target application from the running application according to the user portrait data.

Further, the user portrait data includes interest preference information, and the program determining subunit 1122 is further configured to use an application in a background running state as a candidate application; and obtain the application of each application in the candidate application. Type: The target application is determined according to the interest preference information and the application type of each application.

Further, the program determining subunit 1122 is further configured to search for an application program matching the interest preference information from the application type of each application program, as a target application program.

Further, the program determining subunit 1122 is further configured to, if there are multiple applications that match the interest preference information in the application type of each application, match the found to the interest preference information A plurality of application programs as candidate applications; obtain the operating parameters of each application in the candidate applications; and determine the target application from the candidate applications according to the operating parameters.

The second determining unit 1130 is configured to determine the push content according to the location information.

Further, the second determining unit 1130 is further configured to determine multiple points of interest within a preset location range where the location information is located; and determine the push content according to the description information corresponding to each point of interest.

Further, the second determining unit 1130 is further configured to determine the push content according to the location information and the user portrait data.

Further, the second determining unit 1130 is further configured to determine multiple points of interest within the preset location range where the position information is located; obtain the description information corresponding to each point of interest as the information to be selected; For the portrait data, target information is determined from a plurality of pieces of information to be selected; and the push content is determined according to the target information.

Further, the second determining unit 1130 is further configured to determine the push content according to the location information, the user portrait data, and external factor data.

Further, the second determining unit 1130 is further configured to determine multiple points of interest within the preset location range of the location information; obtain the description information corresponding to each of the points of interest; according to the user portrait data and external factor data The target information is determined from a plurality of the description information.

Further, the second determining unit 1130 is further configured to determine the information to be selected from the plurality of description information according to the external factors; to determine the target information from the plurality of information to be selected according to the user portrait data; The target information determines the push content.

Wherein, the external factors include at least one of weather information and road condition information within the preset location range

Further, the second determining unit 1130 is further configured to obtain the information type of each of the to-be-selected information; searching for the candidate information whose information type matches the interest preference information from a plurality of the to-be-selected information, as The target information.

Wherein, the point of interest is a shop, and the description information is shop information.

The pushing unit 1140 is configured to push the pushed content to the target application, and instruct the target application to display the pushed content.

In the several embodiments provided in this application, the coupling between the modules may be electrical, mechanical or other forms of coupling.

In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or software function modules.

Please refer to FIG. 13, which shows a structural block diagram of an electronic device provided by an embodiment of the present application. The server 200 may be an electronic device capable of running application programs, such as a smart phone, a tablet computer, or an e-book. The server 200 in this application may include one or more of the following components: a processor 110, a memory 120, and one or more application programs. One or more application programs may be stored in the memory 120 and configured to be Or multiple processors 110 execute, and one or more programs are configured to execute the method described in the foregoing method embodiment.

The processor 110 may include one or more processing cores. The processor 110 uses various interfaces and lines to connect various parts of the entire server 200, and executes the server by running or executing instructions, programs, code sets, or instruction sets stored in the memory 120, and calling data stored in the memory 120. 200's various functions and processing data. Optionally, the processor 110 may adopt at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). A kind of hardware form to realize. The processor 110 may be integrated with one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like. Among them, the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 110, but may be implemented by a communication chip alone.

The memory 120 may include random access memory (RAM) or read-only memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 120 may include a program storage area and a data storage area, where the program storage area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc. The storage data area can also store data (such as phone book, audio and video data, chat record data) created by the server 200 during use.

Please refer to FIG. 14, which shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application. The computer-readable medium 1300 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.

The computer-readable storage medium 1300 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Optionally, the computer-readable storage medium 1300 includes a non-transitory computer-readable storage medium. The computer-readable storage medium 1300 has storage space for the program code 1310 for executing any method steps in the above-mentioned methods. These program codes can be read from or written into one or more computer program products. The program code 1310 may be compressed in an appropriate form, for example.

In summary, the information push method, device, server, and computer readable medium provided in this application obtain the location information of the electronic device and the user portrait data corresponding to the electronic device; then, determine the target application program according to the user portrait data , Determine the push content according to the location information; push the push content to the target application, and the target application displays the pushed content. Since the determined target application for receiving and displaying the pushed content is determined based on the user portrait data, the determination of the application can be more in line with the user, more in line with user needs, and avoid unnecessary harassment to the user , Can improve user experience.

In addition, the tracking of the user's location is more real-time, the positioning of the user is more accurate, and the scene around the user is more comprehensive; combined with the user's app portrait system, it can more accurately locate the user's interest and preference; make the message's scheduled investment more accurate , Which reduces the waste of resources and improves the conversion rate of users.

Mobile phone manufacturers can obtain system-level buried point data, and then can locate the user's location in real time, and can quickly analyze the accurate user's location, with a position offset of no more than 20 meters. At the same time, we have more POI information, so we can quickly construct the surrounding situation of the user's location.

And, not only from which APP the user used at the time, or which APP has been opened, to simply and crudely define the user's preferences. Instead, it systematically builds a global user portrait system based on the various behaviors of users on the APP in history, which can more accurately and real-time locate the real points of interest of users at this moment.

Compared with most of the existing information targeted delivery, it is either purely from a single dimension of the user’s location, or from a single dimension of the user’s interest and preferences. It is impossible to achieve a whole picture of the user’s current scene and the user’s portrait. . This solution combines the two dimensions to make the information pushed to the user closer to the user's real interest.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the application, not to limit them; although the application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

An information push method, characterized in that it is applied to a server of an information push system, the system further includes an electronic device, and the method includes:

Acquiring location information of the electronic device and user portrait data corresponding to the electronic device;

Determining a target application program according to the user portrait data;

Determining the push content according to the location information;

Push the pushed content to the target application, and instruct the target application to display the pushed content.
The method according to claim 1, wherein the determining a target application program according to the user portrait data comprises:

The target application is determined from a plurality of applications installed by the electronic device according to the user portrait data.
The method according to claim 2, wherein the determining the target application from a plurality of applications installed by the electronic device according to the user portrait data comprises:

Among the multiple application programs installed by the electronic device, determine the application program that is in a running state;

According to the user portrait data, the target application is determined from the application in the running state.
The method according to claim 3, wherein the operating state is a background operating state.
The method according to claim 4, wherein the user portrait data includes interest preference information, and the determining the target application from the running applications according to the user portrait data comprises:

Use applications running in the background as alternative applications;

Acquiring the application type of each application in the candidate applications;

The target application is determined according to the interest preference information and the application type of each application.
The method according to claim 5, wherein determining the target application according to the interest preference information and the application type of each of the applications comprises:

From the application type of each application, an application matching the interest preference information is searched for as a target application.
The method according to claim 6, further comprising:

If there are multiple applications found matching the interest preference information from the application type of each application, the multiple applications found matching the interest preference information are used as candidate applications;

Acquiring the operating parameters of each application in the candidate application;

The target application is determined from the to-be-selected applications according to the operating parameters.
The method according to any one of claims 1-7, wherein the determining push content according to the location information comprises:

Determining multiple points of interest within a preset location range where the location information is located;

The push content is determined according to the description information corresponding to each point of interest.
The method according to any one of claims 1-7, wherein the determining push content according to the location information comprises:

The push content is determined according to the location information and the user portrait data.
The method according to claim 9, wherein the determining the push content according to the location information and the user portrait data comprises:

Determining multiple points of interest within a preset location range where the location information is located;

Acquiring the description information corresponding to each of the points of interest as the information to be selected;

Determining target information from a plurality of pieces of to-be-selected information according to the user portrait data;

Determine the push content according to the target information.
The method according to any one of claims 1-7, wherein the determining push content according to the location information comprises:

The push content is determined according to the location information, the user portrait data, and external factor data.
The method according to claim 11, wherein the determining the push content according to the location information, the user portrait data, and external factor data comprises:

Determining multiple points of interest within a preset location range of the location information;

Acquiring description information corresponding to each of the points of interest;

According to the user portrait data and external factor data, target information is determined from a plurality of the description information.
The method according to claim 12, wherein said determining target information from a plurality of said description information according to said user portrait data and external factor data comprises:

Determine the information to be selected from the plurality of description information according to the external factors;

Determining target information from a plurality of pieces of to-be-selected information according to the user portrait data;

Determine the push content according to the target information.
The method according to claim 13, wherein the external factor includes at least one of weather information and road condition information within the preset location range.
The method according to claim 10 or 13, wherein the user portrait data includes interest preference information, and the determination of target information from a plurality of pieces of information to be selected according to the user portrait data includes:

Acquiring the information type of each of the to-be-selected information;

Searching for candidate information matching the information type with the interest preference information from a plurality of the candidate information is used as the target information.
The method according to claim 8, 10 or 12, wherein the point of interest is a shop, and the description information is shop information.
The method according to any one of claims 1-16, wherein the acquiring location information of the electronic device comprises:

Obtain the location information of the electronic device sent by the location reporting component installed in the electronic device.
An information push device, characterized in that it is applied to a server of an information push system, the system further includes electronic equipment, and the device includes:

An acquiring unit, configured to acquire location information of the electronic device and user portrait data corresponding to the electronic device;

The first determining unit is configured to determine a target application program according to the user portrait data;

The second determining unit is configured to determine the push content according to the location information;

The pushing unit is configured to push the pushed content to the target application, and instruct the target application to display the pushed content.
A server, characterized in that it is applied to an information push system, the system further includes electronic equipment, and the server includes:

One or more processors;

Memory

One or more application programs, wherein the one or more application programs are stored in the memory and configured to be executed by the one or more processors, and the one or more programs are configured to execute such as The method of any one of claims 1-17.
A computer-readable medium, wherein the computer-readable medium stores a program code executable by a processor, and when the program code is executed by the processor, the processor executes any of claims 1-17. One of the methods described.