CN114303139A

CN114303139A - Information pushing method and device, server and computer readable medium

Info

Publication number: CN114303139A
Application number: CN201980099817.XA
Authority: CN
Inventors: 郭子亮
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2019-11-15
Filing date: 2019-11-15
Publication date: 2022-04-08
Also published as: WO2021092922A1

Abstract

The application discloses an information pushing method, an information pushing device, a server and a computer readable medium, which relate to the technical field of mobile terminals, wherein the method comprises the following steps: acquiring position information of the electronic equipment and user portrait data corresponding to the electronic equipment; determining a target application based on the user representation data; determining push content according to the position information; and pushing the push content to the target application program, and indicating the target application program to display the push content. Because the determined target application program for receiving and displaying the pushed content is determined according to the user portrait data, the determination of the application program can be attached to the user, the user requirements are better met, unnecessary disturbance to the user is avoided, and the user experience can be improved.

Description

Information pushing method and device, server and computer readable medium

Technical Field

The present application relates to the field of mobile terminal technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a computer-readable medium.

Background

At present, when content is pushed to a user, an application program currently used by the user is determined, and finally information is pushed to the user through the application program.

Disclosure of Invention

The application provides an information pushing method, an information pushing device, a server and a computer readable medium, so as to overcome the defects.

In a first aspect, an embodiment of the present application provides an information pushing method, which is applied to a server of an information pushing system, where the system further includes an electronic device, and the method includes: acquiring position information of the electronic equipment and user portrait data corresponding to the electronic equipment; determining a target application based on the user representation data; determining push content according to the position information; and pushing the push content to the target application program, and indicating the target application program to display the push content.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, which is applied to a server of an information pushing system, where the system further includes an electronic device, and the apparatus includes: the device comprises an acquisition unit, a first determination unit, a second determination unit and a pushing unit. And the acquisition unit is used for acquiring the position information of the electronic equipment and the user portrait data corresponding to the electronic equipment. A first determination unit to determine a target application based on the user representation data. And the second determining unit is used for determining the push content according to the position information. And the pushing unit is used for pushing the pushed content to the target application program and indicating the target application program to display the pushed content.

In a third aspect, an embodiment of the present application further provides a server, which is applied to an information pushing system, where the system further includes an electronic device, and the server includes: one or more processors; a memory; one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the above-described methods.

In a fourth aspect, the present application also provides a computer-readable medium, which stores program code executable by a processor, and when the program code is executed by the processor, the processor is caused to execute the above method.

The information pushing method, the information pushing device, the server and the computer readable medium acquire the position information of the electronic equipment and user portrait data corresponding to the electronic equipment; then, determining a target application program according to the user portrait data, and determining push content according to the position information; and pushing the push content to the target application program, and displaying the push content by the target application program. Because the determined target application program for receiving and displaying the pushed content is determined according to the user portrait data, the determination of the application program can be attached to the user, the user requirements are better met, unnecessary disturbance to the user is avoided, and the user experience can be improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic diagram of an information push system provided by an embodiment of the present application;

FIG. 2 shows a schematic diagram of an information push architecture in the prior art;

fig. 3 is a flowchart illustrating a method of an information pushing method according to an embodiment of the present application;

fig. 4 is a flowchart illustrating a method of pushing information according to another embodiment of the present application;

FIG. 5 shows a method flowchart of S430 in FIG. 4;

fig. 6 is a flowchart illustrating a method of pushing information according to another embodiment of the present application;

FIG. 7 is a schematic diagram illustrating a point of interest provided by an embodiment of the present application;

fig. 8 is a flowchart illustrating a method for pushing information according to still another embodiment of the present application

FIG. 9 is a diagram illustrating an information push architecture provided by an embodiment of the present application;

fig. 10 is a flowchart illustrating a method for pushing information according to yet another embodiment of the present application

FIG. 11 is a block diagram illustrating an information pushing apparatus according to an embodiment of the present application;

FIG. 12 is a block diagram of an information pushing apparatus according to another embodiment of the present application;

FIG. 13 is a block diagram of a server provided by an embodiment of the present application;

fig. 14 shows a storage unit, provided in an embodiment of the present application, for storing or carrying program codes for implementing an information pushing method according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

Referring to fig. 1, fig. 1 illustrates an information push system 10 according to an embodiment of the present disclosure. As shown in fig. 1, the information push system 10 includes an electronic device 100 and a server 200. The electronic device 100 and the server 200 are located in a wireless network or a wired network, and the electronic device 100 and the server 200 perform data interaction.

In some embodiments, a user logs in through an account at an electronic device, and all information corresponding to the account can be stored in the storage space of the server 200. The server 200 may be a single server, or a server cluster, or a local server, or a cloud server.

A plurality of applications are installed in the electronic device, and the server can push some content to the electronic device, specifically, may be a certain application that pushes the content to the electronic device, and the content is displayed by the application, so that the content can be pushed to the user of the electronic device.

As an embodiment, the content may be pushed to the user according to the location of the user. Specifically, after the user logs in the electronic device, the server acquires the position information of the electronic device, determines the push content according to the position information, then determines an application program, sends the content to the application program, and displays the content.

Specifically, when the user carries the electronic device and is located at a certain position, the server can acquire the position of the electronic device as the position of the user, determine a content according to the position, and push the content to the user.

The inventors have then discovered during their research that when determining an application to receive and display pushed content, it is often the case that the application being used by the user is first determined, and the application in use comprises applications running in the foreground and background of the electronic device, and in particular it may be the case that an application is determined in the background to receive and display that content. Since there may be multiple applications running in the background at the same time, it is not possible to accurately determine which application is being used by the user, for example, an application may be opened by a user's wrong operation but not an application that the user currently needs to use.

Specifically, as shown in fig. 2, it is assumed that the application programs currently in the background running state of the electronic device include APP1, APP2, and APP3, where APP1 and APP2 are background resident APPs, and a length of time that the background resident APPs are in the background running state is greater than a first time threshold. For example, after the user starts the application, the runtime length of the application in the background after the start is greater than the first time threshold. And APP3 is a false open APP, specifically, the false open APP is an APP that the user opened unintentionally, specifically, it may be determined that the application program is started and then runs in the foreground for a time period, and if the time period running in the foreground is less than the second time threshold, it is determined that the application program is the false open APP. Wherein the first time threshold is greater than the second time threshold.

After acquiring the location information of the electronic device, the server determines applications of the electronic device in a background running state, such as APP1, APP2, and APP3 in fig. 2. The server determines an application from the applications in the background running state, for example, the selected applications are APP1 and APP3, and then pushes a content for each selected application, as shown in fig. 2, the pushed content corresponding to APP1 is content 1, and the pushed content corresponding to APP3 is content 2. For example, if APP1 is a video application and APP3 is a game center, content 1 is "push information: the shoal city baoli movie theatre shows a certain movie, purchases a ticket 8.5, and the content 2 is' push information: the coast city electronic contest center is opened newly ".

Since APP3 is an application opened by the user by mistake, the user may not open the application for a short time, which may result in that the user cannot see the pushed content 3 in time, and APP1 may not be the APP of interest, which may result in that the pushed content 1 is also not the content of interest. Therefore, the determination of the application program for receiving and displaying the push content is not accurate enough, and when the content is pushed to the user through the application program, the user may not obtain or be interested in the content in time, so that resources are wasted, and unnecessary disturbance may be brought to the user.

Therefore, in order to overcome the above-mentioned drawback, an embodiment of the present application provides an information pushing method, as shown in fig. 3, which is applied to a server of the above-mentioned information pushing system, and specifically, the method includes: s301 to S304.

S301: and acquiring the position information of the electronic equipment and user portrait data corresponding to the electronic equipment.

As an embodiment, the manner in which the server obtains the location information of the electronic device may be determined by a wireless network hotspot to which the electronic device is connected. Specifically, the server stores a wireless network list in advance. The wireless network list comprises a plurality of wireless hotspot identifications and a plurality of position information, wherein each wireless hotspot identification corresponds to one position information, namely, the server records the plurality of wireless hotspot identifications and the position of each wireless hotspot identification.

Then, when the electronic equipment is connected to the wireless hotspot, the identification of the wireless hotspot is sent to the server, and the server searches the position information corresponding to the wireless hotspot in the wireless network list to be used as the position information of the electronic equipment.

As another embodiment, the manner in which the server obtains the location information of the electronic device may be that a location reporting component is installed in the electronic device in advance, and a specific embodiment of obtaining the location information of the electronic device is that the location information of the electronic device sent by the location reporting component installed in the electronic device is obtained.

As an implementation manner, the location reporting component may have a positioning function, be capable of acquiring location information of itself, and serve as the location information of the electronic device. As another embodiment, a positioning module is installed in the electronic device, and the positioning module is a positioning chip in the electronic device, for example, the positioning chip is a GPS positioning chip. The position reporting component can acquire the position information positioned by the positioning module and use the position information as the position information of the electronic equipment.

Specifically, the location reporting component may be an SDK component, where the SDK is a "software development kit" used to establish a set of development tools for application software for a specific software package, a software framework, a hardware platform, an operating system, and the like. Specifically, the SDK component is installed within the operating system or within certain applications of the electronic device, bound to the application or operating system. The SDK component is used for providing an access interface for other application programs to access data, and can also actively collect certain data and send the data to the server.

As an implementation manner, the location reporting component may be an SDK component installed in an application program of the electronic device, where the application program may be a system application program or a non-system application program, where the application program installed in the electronic device may be divided into a system application and a non-system application, where the system application is an application program installed in a bound manner with an operating system of the electronic device, and the application program is installed in the electronic device when the electronic device leaves a factory or the application program of the system application is stored in the electronic device when the electronic device leaves a factory, when the electronic device is first powered on, the application program may be installed in a guided manner, and the application program of the system application category may be upgraded following the upgrade of the operating system of the electronic device, and belongs to a strongly coupled relationship with the operating system, and generally cannot be automatically upgraded or does not have an automatic upgrading capability, such as camera applications, are strongly dependent on the hardware and system of the electronic device. Rather than system applications being applications that can be upgraded independently rather than having to be upgraded following a system upgrade.

The location reporting component can report the location information of the electronic device at regular time. In the embodiment of the present application, the location information may be longitude and latitude information.

Then, the user identification corresponding to the electronic device is determined and obtained. Specifically, a user identification of the electronic device currently logged in is determined. As an implementation manner, when a user logs in an electronic device, a login request is sent to a server through the electronic device, the login request includes a user identifier and a user password, after the server obtains the login request, the server analyzes the login request to obtain the user identifier and the user password, and verifies the user password, if the user identifier passes the verification, the user identifier can successfully log in the electronic device, and the server records that the user password successfully logs in the electronic device. When the server needs to determine the user identifier of the current login electronic device, the user identifier which is successfully logged in recently and is not logged out is determined according to the pre-stored login record of the electronic device, and the determined user identifier is used as the user identifier corresponding to the electronic device. As another embodiment, the server may send a user confirmation request to the electronic device, and when the electronic device obtains the user confirmation request, the electronic device searches for a user identifier of the currently logged-in electronic device, and sends the user identifier to the server, so that the server obtains the user identifier corresponding to the electronic device.

In the embodiment of the application, the server can integrate the system SDK of the mobile terminal and the user data reported by the embedded points of the application SDK, extract the user characteristics and standardize the user characteristics by using statistics and data mining technologies, and construct a comprehensive and three-dimensional user image.

In particular, the user representation is derived from the feature data and the feature identifier. In the embodiment of the application, the user portrait includes a user basic tag, a user interest preference tag, a user device attribute and behavior tag, a user application behavior tag, a user social tag, a psychological value view tag, and the like. The user basic tag corresponds to user identity information, which refers to a user basic population attribute tag (including gender, age, location area, and the like), and the characteristic data corresponding to the tag is user identity data, and the data acquisition mode includes user reporting, algorithm mining, and the like. The user interest preference tag corresponds to user interest information, the user interest preference tag corresponds to interest content of a user, and the obtaining mode can be user reporting, algorithm mining and the like. Attribute information of a product used by a user corresponding to the user equipment attribute tag, and corresponding characteristic data are configuration parameters of the product used by the user, such as memory capacity, battery capacity or screen size, and the obtaining mode can be reported by the user or collected by an SDK component in the user equipment. The user equipment behavior tag corresponds to operation data of a user operating the mobile terminal, the corresponding characteristic data is data generated when the user operates the mobile terminal, and the obtaining mode can be that the operation data is collected through an SDK component in an operation system of the mobile terminal. The user application behavior tag corresponds to operation data of an application program installed in the mobile terminal operated by a user, the corresponding characteristic data is data generated when the application program installed in the mobile terminal is operated by the user, and the acquisition mode can be collected through an SDK component in the application program of the mobile terminal. The social information of the user corresponding to the user social tag may be obtained through social data of the user on each social network site or social APP, where the social data may include the number of friends of the user, the number of comments made, the number of praises made, the content concerned, and the like. The psychological value view label is value view data of the user, the value view data can be the character, the non-view and the like of the user, and specifically, the psychological value view label can be determined by acquiring the message content of the user on the social platform, for example, the evaluation of a certain viewpoint by the user can extract a keyword which is supported or not supported by the viewpoint by the user, so that the non-view of the user can be determined.

S302: a target application is determined based on the user representation data.

The user portrait data can reflect information such as the usage habits of the user on the application programs and the interests of the user, and can be used as a basis for selecting target application programs.

In one embodiment, the user representation data includes a record of the number of times the user uses the application, so that the number of times each application is used in a certain period of time can be counted, and the application with the number of times that the user uses the application satisfies a specified number of times condition, wherein the specified number of times condition may be the application with the largest number of times of use, is taken as the target application.

As another embodiment, the user representation data includes user interests, which may include food, makeup, travel, sports, self-timer, etc., and then determines a plurality of application types, and among the plurality of application types, finds an application matching the user's interests as the target application. For example, if the user's hobby is food, a food-class application may be selected as the target application.

S303: and determining the push content according to the position information.

In one embodiment, the server stores push content corresponding to the location information in advance, and specifically, the server stores a push list including a plurality of location information and push content, where each location information corresponds to at least one push content. After the server acquires the location information of the electronic device, the server searches for push content corresponding to the location information in the push list, and the push content is used for pushing the push content to the electronic device. Specifically, the location information included in the push list may be a location area, and the server determines the location area corresponding to the location information when acquiring the location information of the electronic device, and then searches for the push content corresponding to the location area in the push list, as the push content for pushing to the electronic device. For example, the location area may be a city area, and assuming that the location area corresponding to the location information of the electronic device is a city a, the push content may be "welcome to the city a, and the travel strategy of the city a is.

As another implementation, it may also be that a point of interest near the location information is determined according to the location information of the electronic device, and then push content is determined according to the point of interest, specifically, please refer to the following embodiments.

S304: and pushing the push content to the target application program, and indicating the target application program to display the push content.

And the server sends the determined push content to the electronic equipment, and the electronic equipment displays the push content in the target application program when acquiring the push content.

As an implementation manner, the server may send a display request to the electronic device, where the display request includes push content and an identifier of a target application, and after the electronic device acquires the display request, the electronic device parses the display request to obtain the push content and the identifier of the target application, finds an application corresponding to the identifier of the target application, runs the target application in the foreground, and instructs the target application to display the push content in a specified interface of the target application. In some embodiments, it may also be that the electronic device detects whether a start instruction of the target application program is acquired, instead of actively starting the target application program, the start instruction may be input by the user, for example, the user clicks an icon of the target application program to start the target application program, or the user switches the target application program from a background to a foreground. The electronic device controls the target application program to display the push content in a specified interface of the target application program after acquiring a starting instruction of the target application program input by a user.

In another embodiment, the server sends a display request to the target application, the display request includes push content, and after receiving the display request, the target application parses the display request to obtain the push content and displays the push content in a designated interface of the target application. In some embodiments, the target application displays the push content immediately after acquiring the display request. In other embodiments, the target application displays the push content after acquiring the display request and waiting for the target application to be launched or switched to the foreground.

In addition, the server may send the display request to the target application program in a manner that the electronic device sends the display request to an application server corresponding to the target application program, specifically, the display request includes the push content and an identifier of the target application program, and the application server sends the push content to the application program corresponding to the identifier of the target application program according to the identifier of the target application program.

Referring to fig. 4, an embodiment of the present application provides an information pushing method, as shown in fig. 4, the method is applied to a server of the information pushing system, and specifically, the method includes: s410 to S450.

S410: acquiring position information of the electronic equipment and user portrait data corresponding to the electronic equipment;

s420: determining an application program in a running state from a plurality of application programs installed by the electronic equipment.

In particular, the target application determined from the user representation data may be one of the applications installed within the electronic device and may be an application that is not installed within the electronic device.

Specifically, in the above embodiment, if the server sends the display request to the electronic device, the electronic device obtains the identifier of the target application program through the display request, determines whether the identifier of the target application program is already installed in the electronic device, and if the identifier of the target application program is not installed, sends the installation request of the target application program to the application server of the target application program, so as to install the target application program.

As one embodiment, a specific implementation of determining a target application based on the user representation data may be to determine the target application from a plurality of applications installed by the electronic device based on the user representation data. The identifier of the application installed in the electronic device may be obtained by the server and stored in the server, and then the server obtains the identifiers of the multiple applications installed in the electronic device, and determines the target application from the multiple applications installed according to the user portrait data, where a specific determination policy may refer to the foregoing embodiment and is not described herein again.

In addition, in order to ensure that the determined target application is an application which is possibly used by the user, the specific implementation mode of the target application is determined according to the user portrait data, and the specific implementation mode of the target application can be an application which is determined to be in a running state from a plurality of applications installed by the electronic equipment; a target application is determined from the running applications based on the user representation data.

The states of the application programs comprise a foreground running state, a background running state and a non-running state. The foreground running state refers to that an application program runs on a screen through an interface, and a user can interact with the application program through the interface, for example, an execution instruction is input or some information is observed through the interface. The background running state means that the application program runs in a resource manager of the system, but generally has no interface. When a user starts an application program for the first time, the application program runs on the screen of the first screen, namely, the application program is in a foreground running state, and when the user clicks a home key, or other applications are switched to the foreground or the electronic equipment is locked, the state of the application program is changed into a background running state. The non-running state refers to that the application program is not started, that is, not in a foreground running state, and not in a background running state, and specifically, when the application program runs in the foreground or the background, a process of the application program is killed, and then the application program is in the non-running state, which is also referred to as a closed state.

The method includes storing an application program running state table in the electronic device, wherein the table includes identifiers of all application programs installed in the electronic device and states corresponding to the identifiers of all application programs, specifically, the table is stored in a server, and the electronic device sends the identifiers of the application programs running at present and the corresponding states to the servers for storage. Therefore, the server can obtain the identification of the application program in the running state in the plurality of installed application programs in the electronic equipment by inquiring the table.

In addition, considering that pushing content directly on the interface of the application program being used by the user may disturb the operation of the user, in the embodiment of the present application, the running state is a background running state, and the application program in the background running state is determined from the plurality of application programs installed in the electronic device.

S430: a target application is determined from the running applications based on the user representation data.

Specifically, the target application program may be determined according to at least one of a usage record and a type of each application program in the application programs in the running state and the user portrait data, and specifically, reference may be made to the above embodiment, which is not described herein again.

In the embodiment of the present application, the target application may be determined according to the type of each application in the running state, and specifically, referring to fig. 5, the step S430 includes steps S431 to S433.

S431: and taking the application program in the background running state as an alternative application program.

S432: and acquiring the application type of each application program in the alternative application programs.

The type of the application may be a type set for the application by a developer of the application during development, or a type set for the application by a user after the application is installed on the electronic device, for example, a dialog box may be displayed after the user installs a certain application on the electronic device and enters the application, and the dialog box instructs the user to set the type for the application. Which category the application belongs to in particular may be set by the user as desired, for example, the user may set a certain social software to an audio category, or to a video category, or to a social category.

In addition, application installation software, such as Appstore in ios systems, is installed in the electronic device. An application list is provided within the application installation software where the user can download applications and update and open applications, and the application installation software can display different applications by category, such as audio, video, or game. Therefore, the user can already know the category of the application when installing the application using the application installation software.

In addition, considering that some application programs can play video and audio, if the application program supports the function of video playing, the type of the application program is set as the video type, and if the application program does not support the function of video playing but only supports the function of audio playing, the type of the application program is set as the audio type. Specifically, whether the application supports the video playing function or not may be determined by determining whether the application supports the video playing function according to the function description included in the function description information of the application, for example, the supported playing format, or by detecting whether the video playing module is played in the program module of the application, for example, a certain video playing codec algorithm, and the like.

Furthermore, if the functions of some applications are diversified, the category of the application needs to be determined according to the specific operation behaviors of the application, for example, if some applications can play video and audio, for example, some video playing software can play pure audio files and video, the category of the application can be determined according to the usage record of the application, that is, according to the usage record of the application in a certain period of time, it is determined whether the user tends to play video or more tends to play audio by using the application.

Specifically, operation behavior data of all users of the application program within a preset time period is obtained, where all users refer to all users who have installed the application program, and the operation behavior data may be obtained from a server corresponding to the application program, that is, when a user uses the application program, the user logs in the application program using a user account corresponding to the user, and the operation behavior data corresponding to the user account is sent to the server corresponding to the application program, and the server stores the obtained operation behavior data in correspondence with the user account. In some embodiments, the electronic device sends an operation behavior query request for an application program to a server corresponding to the application program, and the server sends operation behavior data of all users within a certain preset time period to the electronic device.

The operation behavior data comprises the name and time of the played audio file and the name and time of the played video file, the number and total time of the audio file played by the application program in a certain preset time period can be determined by analyzing the operation behavior data, the number and total time of the video file played by the application program can also be obtained, the category of the application program is determined according to the ratio of the total playing time of the audio and video files in the preset time period, specifically, the ratio of the total playing time of the audio and video files in the preset time period is obtained, for convenience of description, the ratio of the total playing time of the audio file in the preset time period is recorded as the audio playing ratio, the ratio of the total playing time of the video file in the preset time period is recorded as the video playing ratio, if the video playing ratio is greater than the audio playing ratio, the category of the application program is set as the video type, and if the audio play proportion is greater than the video play proportion, the category of the application program is set as the audio type. For example, if the preset time period is 30 days, that is, 720 hours, and the total playing time of the audio file is 200 hours, the audio playing proportion is 27.8%, and the total playing time of the video file is 330 hours, the video playing proportion is 45.8%, and the video playing proportion is greater than the audio playing proportion, the category of the application program is set as the video type.

As another embodiment, the UID of the application in the electronic device is formed by a string of numbers, and the arrangement of the numbers has a certain regularity, and the number segment regions corresponding to the UIDs of the applications in different categories are different, for example, the applications with the UIDs of 00000 to 09999 belong to a category, so that the category corresponding to the application can be determined according to the UID of the application.

S433: and determining a target application program according to the interest preference information and the application type of each application program.

The user representation data includes interest preference information, wherein the interest preference information may be contents of which the user often focuses on, such as food, music, video, games, and the like. And if the application type of the application program is matched with the interest preference information, the application program can arouse the interest of the user or the application program in which the user is interested.

The specific implementation of determining the target application according to the interest preference information and the application type of each application may be to search, from the application types of each application, for an application that matches the interest preference information as the target application.

For example, if the interest preference information of the user is a video class, the application program with the application type being the video class is searched from the application types of each application program to serve as the target application program.

And if a plurality of application programs matched with the interest preference information are searched from the application types of each application program, determining a target application program according to the operation parameters of the application programs. Specifically, the searched multiple application programs matched with the interest preference information are used as application programs to be selected; acquiring the operation parameters of each application program in the application programs to be selected; and determining a target application program from the application programs to be selected according to the operation parameters.

The operation parameter of the application program may be a usage record of the application program, where the usage record includes a time point of each usage, so that the frequency of usage of the application program and the time of the last usage of the application program within a certain time period can be counted, where the usage of the application program may refer to the application program being operated in the foreground.

As an implementation manner, the application program with the highest usage number in the preset time period to be selected may be searched in the application programs to be selected as the target application program. As another embodiment, the application program that is used most recently may be searched for in the application programs to be selected as the target application program. Specifically, the time of the last use of each application program in the application programs to be selected may be obtained, and the time difference between the time of the last use of each application program and the current time may be obtained, so as to obtain the time difference of each application program, and the application program with the smallest time difference may be taken as the target application program.

S440: and determining the push content according to the position information.

S450: and pushing the push content to the target application program, and indicating the target application program to display the push content.

In one embodiment, after acquiring the push content, the electronic device switches the target application from the background to the foreground, and displays the push content in a designated interface of the target application. In another embodiment, the electronic device displays the push content in a designated interface of the target application program when detecting that the target application program is switched from the background to the foreground.

Referring to fig. 6, an embodiment of the present application provides an information pushing method, as shown in fig. 6, the method is applied to a server of the information pushing system, and specifically, the method includes: s601 to S605.

S601: and acquiring the position information of the electronic equipment and user portrait data corresponding to the electronic equipment.

S602: a target application is determined based on the user representation data.

S603: and determining a plurality of interest points in a preset position range where the position information is located.

The Point of Interest (POI) may be a house, a shop, a mailbox, a bus station, etc. in the geographic information system.

The preset position range may be a position area where the position information is located, specifically, a circular area with the position information as a geometric center, or a rectangular area or an area with other shapes, which is not limited herein.

Specifically, if the location information server of each interest point in the map system can know in advance, the location range corresponding to the preset location range in which the location information is located in the map system is determined, and then all interest points in the location range are searched in the map system and serve as a plurality of interest points in the preset location range in which the location information is located. As shown in fig. 7, D is the location information of the electronic device, and P1, P2, P3, and P4 are points of interest.

S604: and determining push content according to the description information corresponding to each interest point.

The description information of the point of interest may be an identifier of the point of interest or content describing a function of the point of interest, for example, the point of interest may be a bus stop, and the content corresponding to the point of interest may be bus information of the bus stop, and for example, the point of interest may be a shop, and the description information corresponding to the point of interest may be shop information. The store information of the store includes an identifier (which may be a name) of the store and selling goods information of the store, where the selling goods information may be a list of the sold goods or a category of the sold goods, and the category may be an appliance category, a garment category, a food and beverage category, or the like.

As one implementation mode, the server determines one interest point from a plurality of interest points, takes the interest point as a target interest point, obtains description information of the target interest point as target description information, and then determines push content according to the target description information. Specifically, the description information may be push content.

As another implementation paradigm, the server determines one interest point from the plurality of interest points according to the description information of each interest point, and determines the push content according to the target interest point as a target interest point.

Specifically, after obtaining the description information of each point of interest, the server determines, from the description information, description information that satisfies an interest condition, where the interest condition may be a trending topic or the like. As an implementation manner, according to the current trending topic, the description information matched with the trending topic is searched from the description information of each interest point to serve as the target description information. For example, if the trending topic is china on the tip of the tongue, the determined description information may be description information related to food. And taking the interest point corresponding to the target description information as a target interest point.

Then, the push content is determined according to the target interest point. As an implementation manner, the server sends a message acquisition request to a target terminal corresponding to the target interest point, and instructs the target terminal to return the push content. Specifically, since the target terminal of the target point of interest may send the promotion information or other promotion content at a certain time, the target terminal of the target point of interest may obtain the push content from the promotion content and send the push content to the server when obtaining the message obtaining request. In another embodiment, after the server determines the target point of interest, the server may use the target point of interest as push content according to the identification of the target point of interest.

S605: and pushing the push content to the target application program, and indicating the target application program to display the push content.

Referring to fig. 8, an embodiment of the present application provides an information pushing method, as shown in fig. 8, the method is applied to a server of the information pushing system, and specifically, the method includes: s801 to S804.

S801: and acquiring the position information of the electronic equipment and user portrait data corresponding to the electronic equipment.

S802: a target application is determined based on the user representation data.

S803: and determining push content according to the position information and the user portrait data.

With reference to the above-described embodiment, the server may also simultaneously refer to the user portrait data when determining push content based on the location information. Specifically, the embodiment of determining push content according to the position information and the user portrait data may be: determining a plurality of interest points in a preset position range where the position information is located; acquiring description information corresponding to each interest point as information to be selected; determining target information from a plurality of pieces of information to be selected according to the user portrait data; and determining push content according to the target information.

The user portrait data can reflect the interests, values, basic information and the like of the user, and information matched with the user portrait data can be determined from a plurality of pieces of information to be selected as target information.

In one embodiment, the user profile data may be interest preference information, and the description information of the interest point may describe a function of the interest point, and information matching the interest preference information of the user is searched from a plurality of pieces of the candidate information as the target information. Specifically, the information type of each piece of information to be selected is obtained; and searching the information to be selected with the information type matched with the interest preference information from the plurality of information to be selected as the target information.

In the embodiment of the application, the interest point is a shop, the description information is shop information, and the information to be selected is the information of the shop to be selected. If the user representation data includes consumption information, the target information is determined from the plurality of candidate store information according to the user representation data in an embodiment in which the target information is determined from the plurality of candidate store information according to the consumption information.

Specifically, shop information meeting the consumption condition in the multiple pieces of shop information to be selected is searched according to the consumption information and is used as target information.

The store information satisfying the consumption condition may be set according to a user's demand, for example, may be set according to a product in which the user is interested, or may be set according to a consumption level of the user.

As an embodiment, the shop information may be a commodity price level of the shop, for example, an average price in the commodity is taken as the shop price level, and the consumption information of the user includes the consumption level of the user, and a shop of the plurality of shop information whose shop price level matches the consumption level of the user is taken as the shop information satisfying the consumption condition.

As another embodiment, the shop information includes information of the sold goods; the specific implementation manner of searching the shop information meeting the consumption condition in the plurality of shop information according to the consumption information is that the commodity information which is interesting to the user in a preset time period is determined according to the consumption information; searching for the selling commodity information matched with the interested commodity information in the plurality of selling commodity information; and taking the shop information corresponding to the matched information of the sold commodities as the shop information meeting the consumption conditions.

The commodity information that the user is interested in the preset time period may be commodities purchased by the user in the preset time period or commodities collected by the user in the preset time period, and specifically, the commodity information may be commodities purchased online and offline and commodities collected online by the user in the preset time period, so that all the purchased commodities and the collected commodities of the user in the preset time period can be determined, that is, the purchase frequency and the collection frequency of each commodity can be obtained, the interest degree of each commodity is determined according to the purchase frequency and the collection frequency of each commodity, that is, a plurality of interested commodities of the user in the preset time period are determined according to the consumption information; determining the interest degree of each interested commodity. The interestingness may be determined according to the following formula:

D＝g*c1+s*c2；

where D denotes the interest level, g denotes the number of purchases of the item, s denotes the number of collections of the item, and c1 and c2 are constants, i.e., weights of the number of purchases and the number of collections, as one embodiment, c1 is greater than c2, so that the interest level is increased as the number of purchases increases, and the number of collections increases, but the increase is less than the number of purchases.

Specifically, the interest level of the commodity may be an interest level of each commodity model, for example, an interest level of an XX model mobile phone, or an interest level of the commodity category, and if the interest level of the commodity is the interest level of the commodity category, the purchase times and the collection times of a plurality of commodities in the same category may be determined according to commodity information, and the interest level of the commodity category is obtained through statistics.

Then, the selling commodity information matched with the interested commodity information is searched in the selling commodity information, specifically, the selling commodity information matched with the reference commodity in the selling commodity information is determined from the interest degrees corresponding to the commodities in the commodity trust center and serves as the reference commodity, the selling commodity information matched with the interested commodity information in all the shops is used as the selling commodity information matched with the interested commodity information, and the shop information corresponding to the matched selling commodity information is used as the shop information meeting the consumption condition.

And then, determining push content according to the target information, specifically, taking an interest point corresponding to the target information as a target interest point, and then acquiring the target push content by the target interest point. The specific obtaining manner may refer to the above embodiments, and is not described herein again.

S804: and pushing the push content to the target application program, and indicating the target application program to display the push content.

In addition, since the target application is determined based on the user representation data, and the push content is also determined based on the user representation data, it is ensured that the determined push content and the target application may be of the same category. For example, the type of the target application is a food class, and the determined target information is also the food class, that is, the push content is also the food class, so that the content of the food class can be displayed in the application program of the food class.

For example, the current location of the user and the location information of the electronic device are the mall, the user portrait data includes interest preference information, specifically, the interest preference information is watching a movie, the determined target application is a video application, the video application runs in the background of the electronic device, a movie theater is located in an interest point near the location information, description information corresponding to the movie theater is matched with the interest preference information, and accordingly, the pushed content determined according to the description information corresponding to the movie theater is "certain movie, and the pushed content is pushed to the video application and displayed.

As shown in fig. 9, the target application determined by the user image data in the user image hierarchy can avoid the application opened by mistake as the target application for receiving and displaying the push content, and the determined target application is more relevant to the user.

Referring to fig. 10, an embodiment of the present application provides an information pushing method, as shown in fig. 10, the method is applied to a server of the information pushing system, and specifically, the method includes: s901 to S904.

S901: and acquiring the position information of the electronic equipment and user portrait data corresponding to the electronic equipment.

S902: a target application is determined based on the user representation data.

S903: and determining push content according to the position information, the user portrait data and the external factor data.

Specifically, a plurality of interest points in a preset position range of the position information are determined; obtaining the description information corresponding to each interest point; target information is determined from a plurality of the description information based on the user representation data and the external factor data.

The specific implementation manner of determining a plurality of interest points within the preset position range of the position information and obtaining the description information corresponding to each interest point may refer to the above embodiment, and is not described herein again.

The specific implementation of determining the target information from the plurality of description information according to the user portrait data and the external factor data may be that the candidate information is determined from the plurality of description information according to the external factor; determining target information from a plurality of pieces of information to be selected according to the user portrait data; and determining push content according to the target information.

The external factor may be data other than the location information and the user image data, and may be at least one of weather information and road condition information within the preset location range, that is, an objective existence factor.

If the external factor is weather information, the information to be selected can be determined from the plurality of pieces of description information according to the weather information. Specifically, the description information includes at least one of an indoor and outdoor state of the point of interest and an air conditioning state, the indoor and outdoor state including an indoor state and an outdoor state, wherein the outdoor state identifies that the point of interest is open air, and the indoor state indicates that the point of interest is indoor. And the air-conditioning state includes a no air-conditioning state, an air-conditioning open state, and an air-conditioning unopened state. The weather information includes at least one of temperature information and rain and snow information, wherein the rain and snow information includes a rainfall state and a snowfall state and a non-rainfall and non-snowfall state.

If the weather information comprises temperature information and the description information comprises the air conditioner state of the point of interest, determining whether the current climate temperature is greater than a first threshold value or less than a second threshold value, and if so, determining the information of the air conditioner opening state from the plurality of description information as the information to be selected.

If the weather information comprises temperature information and the description information comprises the indoor and outdoor states of the interest point, determining whether the current climate temperature is larger than a first threshold value or smaller than a second threshold value, and if so, determining the indoor state information from the plurality of description information as the information to be selected.

And if the weather information comprises rain and snow information, the description information comprises the indoor and outdoor states of the interest point, and if the rain and snow information is at least one of the rainfall state and the snowfall state, the information for determining the indoor state in the plurality of description information is used as the information to be selected.

If the weather information includes temperature information and rain and snow information, and the description information includes indoor and outdoor states and an air-conditioning state of the point of interest. Acquiring temperature information, determining whether the current climate temperature is greater than a first threshold or less than a second threshold, if so, determining information of an air conditioner opening state from the plurality of description information as first information, then, if the number of the first information is multiple, acquiring rain and snow information, if the rain and snow information is at least one of a rainfall state and a snowfall state, searching information of an indoor state from the plurality of first information as information to be selected, and if the rain and snow information is a non-rainfall and snow state, taking the first information as information to be selected. In addition, if the current climate temperature is between the first threshold value and the second threshold value, rain and snow information is acquired, and if the rain and snow information is in at least one of a rainfall state and a snowfall state, indoor state information is searched from the plurality of description information to serve as information to be selected.

For example, if the user is in a mall shopping mall at that time, then the user's interest is in liking to eat snacks, and the weather at that time is ready to rain. Then the user can be recommended indoor snack shops through some gourmet APP to prevent rain from wetting. Therefore, more intimate information can be recommended to the user, and the satisfaction degree of the user is maximized.

In addition, the information to be selected can be determined from the plurality of description information according to the road condition information, and the road condition information is the road condition information of each road in the preset position range of the position information of the electronic equipment. Specifically, the traffic information includes a traffic jam degree, a road repair condition, and the like, and in the embodiment of the present application, the traffic information may be the traffic jam degree.

The description information of the interest point comprises the interest point position information of the interest point. Determining a congestion route within a preset position range of the position information of the electronic equipment, searching for an interest point with interest point position information outside the congestion route from the plurality of pieces of description information, and taking the description information corresponding to the interest point as information to be selected.

Then, determining target information from a plurality of pieces of information to be selected according to the user portrait data; for determining a specific implementation manner of the push content according to the target information, reference may be made to the foregoing embodiment, which is not described herein again.

S904: and pushing the push content to the target application program, and indicating the target application program to display the push content.

Referring to fig. 11, a block diagram of an information pushing apparatus 1000 according to an embodiment of the present application is shown, where the apparatus may include: an acquisition unit 1001, a first determination unit 1002, a second determination unit 1003, and a push unit 1004.

An obtaining unit 1001 is configured to obtain location information of the electronic device and user portrait data corresponding to the electronic device.

A first determining unit 1002, configured to determine a target application according to the user representation data.

A second determining unit 1003, configured to determine the push content according to the location information.

A pushing unit 1004, configured to push the push content to the target application, and instruct the target application to display the push content.

It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and modules may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

Referring to fig. 12, a block diagram of an information pushing apparatus 1100 according to an embodiment of the present disclosure is shown, where the apparatus may include: an acquisition unit 1110, a first determination unit 1120, a second determination unit 1130, and a push unit 1140.

An obtaining unit 1110, configured to obtain location information of the electronic device and user portrait data corresponding to the electronic device.

Specifically, the obtaining unit 1110 is further configured to obtain the location information of the electronic device, which is sent by the location reporting component installed in the electronic device.

A first determination unit 1120 configured to determine a target application from the user representation data.

Specifically, the first determining unit 1120 is further configured to determine the target application from a plurality of applications installed by the electronic device according to the user portrait data.

Further, the first determination unit 1120 includes a run determination subunit 1121 and a program determination subunit 1122.

An operation determining subunit 1121, configured to determine an application program in an operating state from among a plurality of application programs installed by the electronic device. Wherein the running state is a background running state.

Program determining subunit 1122 is configured to determine a target application program from the application programs in the running state according to the user portrait data.

Further, the user representation data includes interest preference information, and the program determining subunit 1122 is further configured to use the application program in the background running state as an alternative application program; acquiring the application type of each application program in the alternative application programs; and determining a target application program according to the interest preference information and the application type of each application program.

Further, the program determining subunit 1122 is further configured to find an application program matching the interest preference information from the application types of each of the application programs as a target application program.

Further, the program determining subunit 1122 is further configured to, if a plurality of applications matching the interest preference information are searched in the application type of each application, use the plurality of searched applications matching the interest preference information as the applications to be selected; acquiring the operation parameters of each application program in the application programs to be selected; and determining a target application program from the application programs to be selected according to the operation parameters.

A second determining unit 1130, configured to determine the push content according to the location information.

Further, the second determining unit 1130 is further configured to determine a plurality of interest points within a preset position range where the position information is located; and determining push content according to the description information corresponding to each interest point.

Further, the second determining unit 1130 is further configured to determine push content according to the position information and the user portrait data.

Further, the second determining unit 1130 is further configured to determine a plurality of interest points within a preset position range where the position information is located; acquiring description information corresponding to each interest point as information to be selected; determining target information from a plurality of pieces of information to be selected according to the user portrait data; and determining push content according to the target information.

Further, the second determining unit 1130 is further configured to determine push content according to the position information, the user portrait data and the external factor data.

Further, the second determining unit 1130 is further configured to determine a plurality of interest points within a preset position range of the position information; obtaining the description information corresponding to each interest point; target information is determined from a plurality of the description information based on the user representation data and the external factor data.

Further, the second determining unit 1130 is further configured to determine candidate information from the plurality of pieces of description information according to the external factor; determining target information from a plurality of pieces of information to be selected according to the user portrait data; and determining push content according to the target information.

Wherein the external factor includes at least one of weather information and road condition information within the preset position range

Further, the second determining unit 1130 is further configured to obtain an information type of each piece of information to be selected; and searching the information to be selected with the information type matched with the interest preference information from the plurality of information to be selected as the target information.

The interest points are shops, and the description information is shop information.

A pushing unit 1140, configured to push the push content to the target application, and instruct the target application to display the push content.

In the several embodiments provided in the present application, the coupling between the modules may be electrical, mechanical or other type of coupling.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.

Referring to fig. 13, a block diagram of an electronic device according to an embodiment of the present application is shown. The server 200 may be an electronic device capable of running an application, such as a smart phone, a tablet computer, an electronic book, and the like. The server 200 in the present application may include one or more of the following components: a processor 110, a memory 120, and one or more applications, wherein the one or more applications may be stored in the memory 120 and configured to be executed by the one or more processors 110, the one or more programs configured to perform a method as described in the aforementioned method embodiments.

Processor 110 may include one or more processing cores. The processor 110 connects various parts within the overall server 200 using various interfaces and lines, performs various functions of the server 200 and processes data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 120, and calling data stored in the memory 120. Alternatively, the processor 110 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 110 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing display content; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 110, but may be implemented by a communication chip.

The Memory 120 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, code sets, or instruction sets. The memory 120 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The storage data area may also store data created by the server 200 in use (such as phone books, audio and video data, chat log data), and the like.

Referring to fig. 14, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable medium 1300 has stored therein program code that can be called by a processor to execute the method described in the above-described method embodiments.

The computer-readable storage medium 1300 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, the computer-readable storage medium 1300 includes a non-volatile computer-readable storage medium. The computer readable storage medium 1300 has storage space for program code 1310 for performing any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 1310 may be compressed, for example, in a suitable form.

In summary, the information push method, apparatus, server and computer readable medium provided by the present application obtain the position information of the electronic device and the user portrait data corresponding to the electronic device; then, determining a target application program according to the user portrait data, and determining push content according to the position information; and pushing the push content to the target application program, and displaying the push content by the target application program. Because the determined target application program for receiving and displaying the pushed content is determined according to the user portrait data, the determination of the application program can be attached to the user, the user requirements are better met, unnecessary disturbance to the user is avoided, and the user experience can be improved.

In addition, the tracking of the position of the user is more real-time, the positioning of the user is more accurate, and the surrounding scenes of the user are more comprehensively shaped; the user interest preference can be more accurately positioned by combining the image system of the APP by the user; the fixed delivery of the message is more accurate, the waste of resources is reduced, and the conversion rate of the user is improved.

A mobile phone manufacturer can obtain system-level buried point data, then can position the position of a user in real time, can quickly analyze the position of the accurate user, and the position deviation is not more than 20 meters. Meanwhile, more POI information is possessed, so that the surrounding situation of the position where the user is located can be constructed quickly.

And, not only from which APP the user is using at the time, or which APPs have been opened, to simply and roughly define the user's preferences. Instead, a global user image system is systematically constructed from various behaviors of the user on the APP historically, so that the real interest point of the user at the moment can be positioned more accurately and in real time.

Compared with most of the existing information directional delivery, the method is considered from a single dimension of the position of the user or from a single dimension of interest preference of the user, and cannot integrate the scene where the user is located and the portrait of the user. The scheme combines two dimensions, so that the information pushed to the user is closer to the real interest of the user.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

An information push method is applied to a server of an information push system, the system further comprises an electronic device, and the method comprises the following steps:

acquiring position information of the electronic equipment and user portrait data corresponding to the electronic equipment;

determining a target application based on the user representation data;

determining push content according to the position information;

and pushing the push content to the target application program, and indicating the target application program to display the push content.
The method of claim 1, wherein said determining a target application from said user representation data comprises:

the target application is determined from a plurality of applications installed by the electronic device based on the user representation data.
The method of claim 2, wherein determining the target application from among a plurality of applications installed by the electronic device based on the user representation data comprises:

determining an application program in a running state from a plurality of application programs installed by the electronic equipment;

a target application is determined from the running applications based on the user representation data.
The method of claim 3, wherein the run state is a background run state.
The method of claim 4, wherein the user representation data includes interest preference information, and wherein determining a target application from the running applications based on the user representation data comprises:

taking the application program in the background running state as an alternative application program;

acquiring the application type of each application program in the alternative application programs;

and determining a target application program according to the interest preference information and the application type of each application program.
The method of claim 5, wherein determining the target application according to the interest preference information and the application type of each of the applications comprises:

and searching the application program matched with the interest preference information from the application type of each application program to be used as a target application program.
The method of claim 6, further comprising:

if a plurality of application programs matched with the interest preference information are searched in the application types of each application program, taking the searched application programs matched with the interest preference information as application programs to be selected;

acquiring the operation parameters of each application program in the application programs to be selected;

and determining a target application program from the application programs to be selected according to the operation parameters.
The method according to any of claims 1-7, wherein said determining push content based on said location information comprises:

determining a plurality of interest points in a preset position range where the position information is located;

and determining push content according to the description information corresponding to each interest point.
The method according to any of claims 1-7, wherein said determining push content based on said location information comprises:

and determining push content according to the position information and the user portrait data.
The method of claim 9, wherein determining push content based on the location information and the user representation data comprises:

determining a plurality of interest points in a preset position range where the position information is located;

acquiring description information corresponding to each interest point as information to be selected;

determining target information from a plurality of pieces of information to be selected according to the user portrait data;

and determining push content according to the target information.
The method according to any of claims 1-7, wherein said determining push content based on said location information comprises:

and determining push content according to the position information, the user portrait data and the external factor data.
The method of claim 11, wherein determining push content based on the location information, the user representation data, and external factor data comprises:

determining a plurality of interest points in a preset position range of the position information;

obtaining the description information corresponding to each interest point;

target information is determined from a plurality of the description information based on the user representation data and the external factor data.
The method of claim 12, wherein determining target information from a plurality of the description information based on the user representation data and external factor data comprises:

determining information to be selected from the plurality of description information according to the external factors;

determining target information from a plurality of pieces of information to be selected according to the user portrait data;

and determining push content according to the target information.
The method of claim 13, wherein the external factors include at least one of weather information and road condition information within the preset location range.
The method of claim 10 or 13, wherein the user representation data includes interest preference information, and wherein determining target information from a plurality of candidate information based on the user representation data comprises:

acquiring the information type of each piece of information to be selected;

and searching the information to be selected with the information type matched with the interest preference information from the plurality of information to be selected as the target information.
The method of claim 8, 10 or 12, wherein the point of interest is a shop and the descriptive information is shop information.
The method according to any one of claims 1-16, wherein the obtaining the location information of the electronic device comprises:

and acquiring the position information of the electronic equipment, which is sent by a position reporting component arranged in the electronic equipment.
An information pushing apparatus, applied to a server of an information pushing system, the system further including an electronic device, the apparatus comprising:

the electronic equipment comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring position information of the electronic equipment and user portrait data corresponding to the electronic equipment;

a first determination unit to determine a target application based on the user representation data;

the second determining unit is used for determining the push content according to the position information;

and the pushing unit is used for pushing the pushed content to the target application program and indicating the target application program to display the pushed content.
A server, which is applied to an information push system, the system further includes an electronic device, and the server includes:

one or more processors;

a memory;

one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the method of any of claims 1-17.
A computer-readable medium having stored program code executable by a processor, the program code causing the processor to perform the method of any one of claims 1-17 when executed by the processor.