CN107547626B - User portrait sharing method and device - Google Patents

User portrait sharing method and device Download PDF

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Publication number
CN107547626B
CN107547626B CN201710591766.5A CN201710591766A CN107547626B CN 107547626 B CN107547626 B CN 107547626B CN 201710591766 A CN201710591766 A CN 201710591766A CN 107547626 B CN107547626 B CN 107547626B
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user
priority
app
area
portrait
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CN107547626A (en
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刘孟
吕庆春
彭飞
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Beijing 58 Information Technology Co Ltd
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Beijing 58 Information Technology Co Ltd
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Abstract

The invention provides a method and a device for sharing user images, wherein the method comprises the following steps: obtaining a plurality of pre-generated user figures from a shared data area; according to the method, the user portraits can be obtained, so that the server can obtain more accurate user preferences or habits by combining the user portraits, and more personalized services are provided for the user.

Description

User portrait sharing method and device
Technical Field
The embodiment of the invention relates to a communication technology, in particular to a user portrait sharing method and device.
Background
User portrayal (Persona) is a virtual representation of a real user, a target user model built on top of a series of real data. Different users can be distinguished into different types according to the difference of the target, the behavior and the view of the users, then typical features are extracted from each type, and descriptions such as names, photos and other demographic factors, scenes and the like are given to form a character prototype, wherein the character prototype is the user portrait. In short, user portrayal focuses on product design on the motivation and behavior of the target user in order for the research and development team to be able to shed personal preferences during product design.
Since the user representation is built based on a large amount of user data, it is first necessary to collect the user data. Generally, user data is broadly divided into network behavior data, in-service behavior data, user content preference data, user transaction data, and the like; after sufficient user data is collected, user behavior modeling is performed, and corresponding user representations are generated for different users.
Currently, most application programs (apps) collect user data through only a single path, resulting in inaccurate and imperfect user portrayal.
Disclosure of Invention
The embodiment of the invention provides a user portrait sharing method and device, which can improve the accuracy of user portraits.
An embodiment of the present invention provides a method for sharing a user image, including:
obtaining a plurality of pre-generated user figures from a shared data area;
and pushing service information to the user according to the acquired user images.
In an embodiment of the present invention, the user representation includes: precise user portrayal and/or blurred user portrayal; the pushing service information to the user according to the obtained user figures comprises the following steps:
and pushing service information to the user according to the priority of the accurate user portrait and/or the fuzzy user portrait.
In one embodiment of the invention, an accurate user representation is generated and updated by:
acquiring registration information of a user when an application program (App) is initialized;
and generating an accurate user portrait corresponding to the App according to the registration information of the user, and storing the generated accurate user portrait corresponding to the App in a preset shared data area.
In one embodiment of the invention, the blurred user representation is generated and updated by:
in the running process of an application program App, collecting user browsing operation records;
and generating a fuzzy user portrait corresponding to the App according to the user browsing operation record, and storing the generated fuzzy user portrait corresponding to the App into a preset shared data area.
In an embodiment of the present invention, if the shared data area is a local shared area in the ue, the local shared area is a local area in the ue
Obtaining at least two user representations from a local share area in the user device;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, if the shared data area is a network shared area in a predetermined server, the shared data area is a network shared area in the predetermined server
Acquiring at least two user figures from a network sharing area in the preset server; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, if the shared data area is a local shared area in the ue and a network shared area in a preset server, the shared data area is a local shared area in the ue and a network shared area in the preset server
Respectively acquiring at least two user portraits from a local sharing area in the user equipment and a network sharing area in a preset server; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, the method further includes:
acquiring at least two user figures corresponding to the same App, and determining the similarity rate between the at least two user figures;
and if the similarity is greater than or equal to a preset similarity threshold, merging the at least two user portraits into a newly generated user portraits, wherein the priority of the newly generated user portraits is higher than the priority of the at least two user portraits corresponding to the App.
In one embodiment of the present invention, if there is a user representation with a priority below a predetermined priority threshold, the user representation is discarded.
Another aspect of an embodiment of the present invention provides a device for sharing a user image, including:
the first acquisition module is used for acquiring a plurality of pre-generated user portraits from the shared data area;
and the pushing module is used for pushing service information to the user according to the acquired user figures.
In an embodiment of the present invention, the user representation includes: precise user portrayal and/or blurred user portrayal;
and the pushing module is specifically used for pushing service information to the user according to the priority of the accurate user portrait and/or the fuzzy user portrait.
In an embodiment of the present invention, the apparatus further includes:
the second acquisition module is used for acquiring the registration information of the user when the application program App is initialized;
and the first generation module is used for generating an accurate user portrait corresponding to the App according to the registration information of the user and storing the generated accurate user portrait corresponding to the App to the preset shared data area.
In an embodiment of the present invention, the apparatus further includes:
the searching module is used for searching the user browsing operation record in the running process of the application program App;
and the second generation module is used for generating a fuzzy user portrait corresponding to the App according to the user browsing operation record and storing the generated fuzzy user portrait corresponding to the App into a preset shared data area.
In an embodiment of the present invention, if the shared data area is a local shared area in the ue, the local shared area is a local area in the ue
The first obtaining module is specifically configured to obtain at least two user portraits from a local sharing area in the user equipment;
the pushing module is specifically used for pushing service information to the users according to the priorities of the user portraits;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, if the shared data area is a network shared area in a predetermined server, the shared data area is a network shared area in the predetermined server
The first acquisition module is specifically used for acquiring at least two user portraits from a network sharing area in the preset server; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
the pushing module is specifically used for pushing service information to the users according to the priorities of the user portraits;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, if the shared data area is a local shared area in the ue and a network shared area in a preset server, the shared data area is a local shared area in the ue and a network shared area in the preset server
The first obtaining module is specifically configured to obtain at least two user figures from a local sharing area in the user equipment and a network sharing area in a preset server respectively; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
the pushing module is specifically used for pushing service information to the users according to the priorities of the user portraits;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In an embodiment of the present invention, the apparatus further includes:
the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for acquiring at least two user portrait corresponding to the same App and determining the similarity rate between the at least two user portrait;
and the merging module is used for merging the at least two user portraits into a newly generated user portraits if the similarity is greater than or equal to a preset similarity threshold, wherein the priority of the newly generated user portraits is higher than the priority of the at least two user portraits corresponding to the App.
In an embodiment of the present invention, the apparatus further includes:
and the discarding module is used for discarding the user portrait if the user portrait with the priority lower than the preset priority threshold exists.
According to the user portrait sharing method and device provided by the embodiment, a plurality of user portraits generated in advance are acquired from the shared data area, and service information is pushed to the user according to the acquired user portraits.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a flow chart illustrating a method for sharing a user representation according to an embodiment of the present invention;
FIG. 2 is a flow chart illustrating a method for sharing a user representation according to another embodiment of the present invention;
FIG. 3 is a flow chart illustrating a method for sharing a user representation according to another embodiment of the present invention;
FIG. 4 is a diagram illustrating a user representation generation according to an embodiment of the present invention;
FIG. 5 is a schematic diagram illustrating a user representation storage method according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating a method for sharing a user image according to another embodiment of the present invention;
FIG. 7 is a schematic diagram illustrating a user representation priority according to an embodiment of the present invention;
FIG. 8 is a schematic diagram illustrating another method for storing a user representation according to an embodiment of the present invention;
FIG. 9 is a flowchart of a method for sharing a user image according to another embodiment of the present invention;
FIG. 10 is a schematic diagram illustrating another method for storing a user representation according to an embodiment of the present invention;
FIG. 11 is a flowchart illustrating a method for sharing a user image according to another embodiment of the present invention;
FIG. 12 is a flowchart illustrating a method for sharing a user image according to another embodiment of the present invention;
FIG. 13 is a block diagram of an apparatus for sharing a user image according to an embodiment of the present invention;
FIG. 14 is a block diagram of an apparatus for sharing a user image according to another embodiment of the present invention;
FIG. 15 is a block diagram of an apparatus for sharing a user image according to another embodiment of the present invention;
fig. 16 is a block diagram of a device for sharing a user image according to another embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
FIG. 1 is a flowchart illustrating a method for sharing a user representation according to an embodiment of the present invention. The execution subject of the method is a server, as shown in fig. 1, the method of the embodiment may include the following steps:
step 101, a number of pre-generated user representations are obtained from a shared data area.
In this embodiment, the shared data area is a data storage area that can be commonly accessed by multiple apps in the user equipment, and the shared data area may be a data storage area of the user equipment, or may be a data storage space on a server shared by multiple apps. Each App of the user equipment can store a plurality of generated user portraits in a shared data area, and can also acquire the user portraits from the shared data area, and the App can acquire the user portraits of the App and the user portraits of other Apps from the shared data area.
And 102, pushing service information to the user according to the acquired user images.
In this embodiment, the server analyzes the user preference according to the acquired user figures, and pushes the service information to the user according to the user preference. For example, since the user a is 25 in age and male in gender, and is interested in a second-hand house having a price of 7000 yuan per square meter, the server pushes information of the second-hand house having a price of 7000 yuan per square meter to the user a, which can be analyzed from a plurality of user figures.
According to the user portrait sharing method provided by the embodiment of the invention, a plurality of pre-generated user portraits are acquired from the shared data area, and service information is pushed to the user according to the acquired user portraits.
Optionally, in the embodiment shown in FIG. 1, the user representation includes: precise user portrayal and/or blurred user portrayal; the method for pushing service information to the user according to the acquired user figures comprises the following steps: service information is pushed to the user based on the priority of the accurate user profile and/or the fuzzy user profile.
In this embodiment, the user representation in the shared data area may be a precise user representation or a blurred user representation, and each user representation may be prioritized, e.g., a precise user representation having a higher priority than a blurred user representation, and the higher the precision of the precise user representation, the higher the priority.
Further, as shown in FIG. 2, an accurate user representation may be generated and updated by:
step 201, when the App initializes, obtaining the registration information of the user.
In this embodiment, the registration information of the user may include some information such as name, nickname, birth date, gender, hobby, and the like, which are filled in when the user first logs in the App. When a user uses a certain App for the first time, registration is usually required, some registration information is filled in, and the App stores the registration information and sends the registration information of the user to the server.
Step 202, generating an accurate user portrait corresponding to the App according to the registration information of the user, and storing the generated accurate user portrait corresponding to the App in a preset shared data area.
In this embodiment, the server generates a user portrait according to the registration information of the user as an accurate user portrait corresponding to the App, and stores the accurate user portrait in the shared data area, so that the App in the user equipment can share the accurate user portrait.
According to the user portrait sharing method provided by the embodiment, when the App is initialized, the registration information of the user is acquired, the accurate user portrait corresponding to the App is generated according to the registration information of the user, and the generated accurate user portrait corresponding to the App is stored in the preset shared data area, so that the App in the user equipment can share the accurate user portrait, and more personalized service information is provided for the user.
Further, as shown in FIG. 3, the blurred user representation may be generated and updated by:
step 301, in the running process of the App, collecting user browsing operation records.
In this embodiment, the user browsing operation record may be information such as a website and a keyword, and the App may collect the user browsing operation record in the running process and send the user browsing operation record to the server.
And step 302, generating a fuzzy user portrait corresponding to the App according to the user browsing operation record, and storing the generated fuzzy user portrait corresponding to the App into a preset shared data area.
In this embodiment, user browsing operation records such as a website browsed by a user and a searched keyword are analyzed to generate a fuzzy user portrait corresponding to an App, and the fuzzy user portrait corresponding to the App is stored in a shared data area, so that a plurality of apps of user equipment can share the fuzzy user portrait corresponding to the App.
According to the user portrait sharing method provided by the embodiment, in the running process of the App, a user browsing operation record is collected, the fuzzy user portrait corresponding to the App is generated according to the user browsing operation record, and the generated fuzzy user portrait corresponding to the App is stored in a preset shared data area, so that the App in user equipment can share the fuzzy user portrait, and more personalized service information is provided for users.
FIG. 4 is a diagram illustrating a user representation generation according to an embodiment of the present invention. As shown in fig. 4, on one hand, the App acquires the registration information of the user, sends the registration information of the user to the server, the server generates an accurate user portrait according to the registration information of the user, and the server stores the accurate user portrait and sends the accurate user portrait to the App for storage; on the other hand, the App collects user browsing operation records and sends the user browsing operation records to the server, the server generates a fuzzy user portrait according to the user browsing operation records, the server stores the fuzzy user portrait and sends the fuzzy user portrait to the App for storage
FIG. 5 is a schematic diagram of a user representation storage method according to an embodiment of the present invention, as shown in FIG. 5, both App1 and App2 of the same user device A can access a shared data area.
Fig. 6 is a flowchart of a method for sharing a user image according to another embodiment of the present invention, where if a shared data area is a local shared area in a user equipment, as shown in fig. 6, the method includes the following steps:
step 401, at least two user representations are obtained from a local share area in a user device.
In this embodiment, at least two user representations may be simultaneously obtained from a local share area in the user device. For example, a user profile corresponding to the city App and a user profile corresponding to the catch-up net App may be obtained 58 from a local shared area in the user device.
In this embodiment, each App on the user equipment has its own independent memory space to store data such as user data and downloaded content, and besides the independent memory space of the App, the user equipment also has a shared data area, for example, a sticky board of an iphone mobile phone or other devices, and a plurality of apps can use the shared data area together.
Step 402, pushing service information to the user according to the priority of each user portrait.
As shown in FIG. 7, the user portrait of the currently running App has a higher priority than the user portraits of other Apps, and the accurate user image has a higher priority than the blurred user image.
In this embodiment, service information may be recommended to the user according to the user representation with a higher priority, and then service information may be recommended to the user according to the user representation with a lower priority. And if the priority of the user portrait corresponding to the currently running App is higher than the priorities of the user portraits corresponding to other Apps, recommending service information to the user according to the user portrait corresponding to the previously running App, and recommending service information to the user according to the user portraits corresponding to other Apps. If multiple apps are running simultaneously, service information can be recommended for the user according to the accurate user portrait corresponding to the currently running App, and then service information can be recommended for the user according to the fuzzy user portrait corresponding to the currently running App.
In the user portrait sharing method provided by this embodiment, if the shared data area is a local shared area in the user equipment, at least two user portraits are obtained from the local shared area in the user equipment, and service information is pushed to the user according to the priority of each user portrait, so that the service information obtained according to the user portrait with a higher priority can be recommended to the user, and the service information most interested by the user can be fed back in time, thereby meeting the user requirements.
Fig. 8 is a schematic diagram of another user portrait storage method according to an embodiment of the present invention, and as shown in fig. 8, apps may first send respective user portraits to corresponding servers, and then the servers may directly share the user portraits. Each device can be used as a macro user, and user portrayals generated by the users by App A and App B belong to the same user.
Fig. 9 is a flowchart of a method for sharing a user image according to another embodiment of the present invention, where if a shared data area is a network sharing area in a predetermined server, as shown in fig. 9, the method includes the following steps:
step 501, at least two user portraits are obtained from a network sharing area in a preset server.
The user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps.
Step 502, pushing service information to the user according to the priority of each user portrait.
The priority of the currently running App is higher than that of other Apps, and the priority of the accurate user image is higher than that of the blurred user image.
In this embodiment, the shared data area is a network shared area in a preset server, and a server corresponding to multiple apps can obtain user figures corresponding to different apps from the shared data area. The implementation principle of other methods is similar to that of the method shown in fig. 6, and is not described herein again.
In the method for sharing a user portrait according to this embodiment, if a shared data area is a network sharing area in a preset server, at least two user portraits are obtained from the network sharing area in the preset server; according to the priority of each user portrait, service information is pushed to the user, the user portrait acquired from the network sharing area is shared by servers corresponding to different apps, even if the user replaces terminal equipment, the user portrait can be acquired from the network sharing area in the preset server, and the phenomenon that the user portrait is lost when the terminal equipment is lost or fails can be avoided.
Fig. 10 is a schematic diagram of another user portrait storage method according to an embodiment of the present invention, as shown in fig. 10, an App may obtain user portraits of other apps from a shared data area of a current device, or obtain user portraits of other apps from a server corresponding to the App, and update the user portraits in these two ways.
Fig. 11 is a flowchart of a method for sharing a user image according to another embodiment of the present invention, where if a shared data area is a local shared area in a user equipment and a network shared area in a preset server, as shown in fig. 11, the method includes the following steps:
step 601, at least two user portraits are respectively obtained from a local sharing area in user equipment and a network sharing area in a preset server.
The user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps.
Step 602, pushing service information to the user according to the priority of each user portrait.
The priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
In this embodiment, the shared data area is a local shared area in the user equipment and a network shared area in the preset server, and not only can the user image be obtained from the local shared area in the user equipment, but also the user image can be obtained from the network shared area in the preset server. The implementation principle of other methods is similar to that of the method shown in fig. 6, and is not described herein again.
In the user portrait sharing method provided by this embodiment, if the shared data area is a local sharing area in the user equipment and a network sharing area in the preset server, at least two user portraits are respectively obtained from the local sharing area in the user equipment and the network sharing area in the preset server, and service information is pushed to the user according to the priority of each user portrait, thereby ensuring high availability of the user portraits.
Fig. 12 is a flowchart of a method for sharing a user image according to another embodiment of the present invention, as shown in fig. 12, on the basis of any of the above embodiments, the method further includes the following steps:
step 701, obtaining at least two user portraits corresponding to the same App, and determining a similarity rate between the at least two user portraits.
In this embodiment, some features of at least two user images corresponding to the same App may be compared, and a similarity ratio between at least two user images is calculated and determined, or the similarity ratio between at least two user images is calculated through a set algorithm.
Step 702, if the similarity rate is greater than or equal to the preset similarity rate threshold, merging at least two user images into a newly generated user image.
Wherein the priority of the newly generated user representation is higher than the priorities of at least two user representations corresponding to the App.
In this embodiment, the preset similarity threshold may be 80%, 90%, etc., and those skilled in the art may set the preset similarity threshold according to actual requirements. If the similarity rates of multiple user portraits corresponding to the same App are extremely high or even completely the same, the multiple user portraits may be merged into a newly generated user portraits, and the ranking of the newly generated user portraits may be determined to be a higher priority. If the similarity rate of the plurality of user images is extremely high, the newly generated user images after combination are relatively accurate, so that the priority of the newly generated user images is higher than the priority of at least two user images corresponding to the App.
The method of the embodiment obtains at least two user portrait corresponding to the same App, determines the similarity rate between the at least two user portrait, and merges the at least two user portrait into a newly generated user portrait if the similarity rate is greater than or equal to a preset similarity rate threshold, so that the accuracy of the user portrait can be improved.
Alternatively, based on any of the embodiments of FIGS. 2-12, discarding the user representation if there is a user representation with a priority below a predetermined priority threshold may save storage space if the user representation has a priority below the predetermined priority threshold, indicating that the user representation is less accurate or incomplete.
Fig. 13 is a block diagram of a device for sharing a user image according to an embodiment of the present invention. As shown in fig. 13, the apparatus includes:
the first acquisition module 11 is used for acquiring a plurality of user portraits generated in advance from a shared data area;
the pushing module 12 is configured to push service information to the user according to the obtained user images.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 1, and the implementation principle and the technical effect are similar, which are not described herein again.
Optionally, the user representation comprises: precise user portrayal and/or blurred user portrayal; the push module 12 is specifically configured to push service information to the user based on the priority of the accurate user representation and/or the fuzzy user representation.
Fig. 14 is a block diagram of a device for sharing a user image according to another embodiment of the present invention. As shown in fig. 14, the apparatus further includes:
the second obtaining module 13 is configured to obtain registration information of the user when the application App is initialized;
the first generating module 14 is configured to generate an accurate user portrait corresponding to the App according to the registration information of the user, and store the generated accurate user portrait corresponding to the App in a preset shared data area.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 2, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 15 is a block diagram of a device for sharing a user image according to another embodiment of the present invention. As shown in fig. 15, the apparatus further includes:
the collecting module 15 is used for collecting user browsing operation records in the running process of the application program App;
the second generating module 16 is configured to generate a fuzzy user portrait corresponding to the App according to the user browsing operation record, and store the generated fuzzy user portrait corresponding to the App in a preset shared data area.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 3, and the implementation principle and the technical effect are similar, which are not described herein again.
Optionally, if the shared data area is a local shared area in the user equipment, the first obtaining module 11 is specifically configured to obtain at least two user figures from the local shared area in the user equipment; the pushing module 12 is specifically configured to push service information to the user according to the priority of each user profile; the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 6, and the implementation principle and the technical effect are similar, which are not described herein again.
Optionally, if the shared data area is a network sharing area in a preset server, the first obtaining module 11 is specifically configured to obtain at least two user figures from the network sharing area in the preset server; the user portrait acquired from the network sharing area is shared by servers corresponding to different apps respectively; the pushing module 12 is specifically configured to push service information to the user according to the priority of each user profile; the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 9, and the implementation principle and the technical effect are similar, which are not described herein again.
Optionally, if the shared data area is a local shared area in the user equipment and a network shared area in a preset server, the first obtaining module 11 is specifically configured to obtain at least two user portraits from the local shared area in the user equipment and the network shared area in the preset server, respectively; the user portrait acquired from the network sharing area is shared by servers corresponding to different apps respectively; the pushing module 12 is specifically configured to push service information to the user according to the priority of each user profile; the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 11, and the implementation principle and the technical effect are similar, which are not described herein again.
Fig. 16 is a block diagram of a device for sharing a user image according to another embodiment of the present invention. As shown in fig. 16, the apparatus further includes:
the determining module 17 is configured to obtain at least two user portraits corresponding to the same App, and determine a similarity rate between the at least two user portraits;
the merging module 18 is configured to merge the at least two user portraits into a newly generated user portraits if the similarity ratio is greater than or equal to a preset similarity ratio threshold, where a priority of the newly generated user portraits is higher than a priority of the at least two user portraits corresponding to the App.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 12, and the implementation principle and the technical effect are similar, which are not described herein again.
Optionally, as shown in fig. 16, the apparatus further includes:
the discard module 19 is configured to discard the user representation if there is a user representation with a priority below a predetermined priority threshold.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media capable of storing program codes, such as Read-Only Memory (ROM), Random Access Memory (RAM), magnetic disk, or optical disk.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (5)

1. A method for sharing a user image, comprising:
obtaining a plurality of pre-generated user figures from a shared data area;
pushing service information to the user according to the acquired user figures;
wherein the user representation comprises: precise user portrayal and/or blurred user portrayal; the pushing service information to the user according to the obtained user figures comprises the following steps:
pushing service information to the user according to the priority of the accurate user portrait and/or the fuzzy user portrait;
wherein an accurate user representation is generated and updated by:
acquiring registration information of a user when an application program (App) is initialized; generating an accurate user portrait corresponding to the App according to the registration information of the user, and storing the generated accurate user portrait corresponding to the App in a preset shared data area;
generating and updating a blurred user representation by:
in the running process of an application program App, collecting user browsing operation records; generating a fuzzy user portrait corresponding to the App according to the user browsing operation record, and storing the generated fuzzy user portrait corresponding to the App to a preset shared data area;
the method further comprises the following steps: acquiring at least two user figures corresponding to the same App, and determining the similarity rate between the at least two user figures;
if the similarity is greater than or equal to a preset similarity threshold, merging the at least two user portraits into a newly generated user portraits, wherein the priority of the newly generated user portraits is higher than the priority of the at least two user portraits corresponding to the App;
if the shared data area is a local shared area in the user equipment and a network shared area in a preset server, the shared data area is a local shared area in the user equipment and a network shared area in the preset server
Respectively acquiring at least two user portraits from a local sharing area in the user equipment and a network sharing area in a preset server; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
2. The method of claim 1, wherein if the shared data area is a local shared area in a UE (user equipment), the method further comprises
Obtaining at least two user representations from a local share area in the user device;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
3. The method of claim 1, wherein if the shared data area is a network shared area in a predetermined server, the method further comprises
Acquiring at least two user figures from a network sharing area in the preset server; the user portrait acquired from the network sharing area is shared by servers respectively corresponding to different apps;
pushing service information to the user according to the priority of each user portrait;
the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
4. The method of any of claims 1-3, wherein if there is a user representation with a priority below a predetermined priority threshold, then discarding the user representation.
5. An apparatus for sharing a user image, comprising:
the first acquisition module is used for acquiring a plurality of pre-generated user portraits from the shared data area;
the pushing module is used for pushing service information to the user according to the obtained user figures;
wherein the user representation comprises: precise user portrayal and/or blurred user portrayal;
the pushing module is specifically used for pushing service information to the user according to the priority of the accurate user portrait and/or the fuzzy user portrait;
wherein the apparatus further comprises:
the second acquisition module is used for acquiring the registration information of the user when the application program App is initialized;
the first generation module is used for generating an accurate user portrait corresponding to the App according to the registration information of the user and storing the generated accurate user portrait corresponding to the App to the preset shared data area;
the device further comprises:
the searching module is used for searching the user browsing operation record in the running process of the application program App;
the second generation module is used for generating a fuzzy user portrait corresponding to the App according to the user browsing operation record and storing the generated fuzzy user portrait corresponding to the App into a preset shared data area;
the device further comprises:
the system comprises a determining module, a judging module and a judging module, wherein the determining module is used for acquiring at least two user portrait corresponding to the same App and determining the similarity rate between the at least two user portrait;
a merging module, configured to merge the at least two user portraits into a newly generated user portraits if the similarity is greater than or equal to a preset similarity threshold, where a priority of the newly generated user portraits is higher than a priority of the at least two user portraits corresponding to the App;
if the shared data area is a local shared area in the user equipment and a network shared area in a preset server, the first obtaining module is specifically configured to: respectively acquiring at least two user portraits from a local sharing area in user equipment and a network sharing area in a preset server; the user portrait acquired from the network sharing area is shared by servers corresponding to different apps respectively;
the pushing module is specifically used for pushing service information to the users according to the priorities of the user portraits; the priority of the user portrait corresponding to the currently running App is higher than the priority of the user portrait corresponding to other Apps, and the priority of the accurate user image is higher than the priority of the blurred user image.
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