CN104463643A - Method for presenting user comments on advertisement - Google Patents
Method for presenting user comments on advertisement Download PDFInfo
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- CN104463643A CN104463643A CN201510017936.XA CN201510017936A CN104463643A CN 104463643 A CN104463643 A CN 104463643A CN 201510017936 A CN201510017936 A CN 201510017936A CN 104463643 A CN104463643 A CN 104463643A
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Abstract
The invention discloses a method for presenting user comments on an advertisement. The method includes the following steps that firstly, a user scans a two-dimension code to enter a mobile phone APP or conduct registering and logging-in after the APP is downloaded; secondly, the user edits the comments on the advertisement and then clicks sending, and a mobile phone binds comment content, the advertisement serial number and the information of the position where the mobile phone of the user is located to generate a comment packet and sends the comment packet to a server; thirdly, the server receives and analyzes the comment packet from the mobile phone APP and conducts legal and regular audit on the comment content; fourthly, the server determines a designated terminal on which the legal comment content is to be presented and sends the comment content and the advertisement serial number to the designated terminal; fifthly, the designated terminal plays the comments according to whether the designated terminal plays the corresponding advertisement. According to the method, the advertisement serial number and the position information of the terminal are set, and therefore the comments can only be displayed when the corresponding advertisement of the same kind of terminal plays.
Description
Technical field
The present invention relates to a kind of method presenting user comment in advertisement.
Background technology
Existing advertising service terminal is at terminal deploy advertisement engine, advertisement engine obtains advertising resource from Advertisement Server, service application in terminal, initiatively to advertisement engine according to the content carried in own service feature and business, to advertisement engine request advertising service, advertising service, according to the information in advertising strategy and request, provides advertisement to this service application, allows this service application provide advertisement to user.
But existing advertising service terminal does not have the function presenting user comment, even if having the function existing and present user comment, also cannot audit comment result and only show when the corresponding advertisement of this equipment is play without realizing this comment.
Summary of the invention
The object of the invention is to overcome the deficiencies in the prior art, a kind of method presenting user comment in advertisement is provided, in review information, increase positional information, solve prior art and comment cannot be made only to show when the corresponding advertisement of corresponding device is play.
The object of the invention is to be achieved through the following technical solutions: a kind of method presenting user comment in advertisement, it comprises the following steps:
S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of present terminal present position in Quick Response Code;
S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information are bound to generate to comment on and are wrapped and be sent to server by mobile phone;
S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out to the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: server contrasts the word in comment content and standard character library:
(1) if server can identify all words in comment content, comment content is compared with the illegal key word preset by server:
If (1-1) occur that the frequency of illegal key word is higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;
If (1-2) occur that the frequency of illegal key word is lower than threshold value, then judge that this comment content is as legal comment, enters step S4;
(2) if server can not identify all words in comment content, comment content is sent to appointment audit crew by server, and audit crew is examined comment:
If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;
If (2-2) comment is investigated as comment that is legal and conjunction rule, then enter step S4;
S4: server determines by the positional information that step S3 parses the designated terminal that legal comment content of closing rule will present, and comment content and advertisement numbering are sent to designated terminal;
S5: designated terminal starts comment and presents program, by judging whether identical the numbering of the advertisement of current broadcasting numbers with the advertisement sended over from server, judges whether this designated terminal is broadcasting corresponding advertisement:
(1) if the numbering of the advertisement of current broadcasting is numbered identical with the advertisement sended over from server, represent this terminal device also at this advertisement video of broadcasting, then on advertisement video, dynamically show this comment immediately;
(2) if the numbering of the advertisement of current broadcasting is numbered not identical with the advertisement sended over from server, represent that other advertisement videos play by this terminal device, then, when playing this advertisement video next time, show this comment.
Step S5 also comprises people's quality testing and looks into step: whether terminal device has people near detecting:
(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;
(2) terminal is when people having been detected, and comment shows one by one on a display screen.
Designated terminal described in step S4 is all terminals of the same type with the terminal of scanning input.
Described type comprises geographic location type.
Step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time end of scan screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, and user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.
Described positional information comprises the information of present terminal present position or the information of user mobile phone present position.
The terminal device nearest with this mobile phone of the terminal device that the information that the designated terminal described in step S4 and S5 comprises the present terminal present position comprised according to Quick Response Code is determined or the information matches according to user mobile phone present position.
This comment of display described in step S5 adopts various modes to show, and comprises commenting on to slide on the left of screen on the right side of screen or comment on sliding on the downside of screen on the upside of screen.
The invention has the beneficial effects as follows: (1) the invention enables user can carry out barrage comment in advertising service terminal; (2) the present invention is provided with review mechanism, after user makes comments and uploads onto the server, by examination and manual review two kinds of modes automatically, to commenting on the screening carrying out legitimacy and compliance; (3) the present invention is by arranging advertisement numbering and positional information, realizes comment and only shows in the corresponding advertisement broadcasting moment of counterpart terminal.
Accompanying drawing explanation
Fig. 1 is the inventive method process flow diagram.
Embodiment
Below in conjunction with accompanying drawing, technical scheme of the present invention is described in further detail: as shown in Figure 1, a kind of method presenting user comment in advertisement, it comprises the following steps:
S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of present terminal present position in Quick Response Code;
S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information are bound to generate to comment on and are wrapped and be sent to server by mobile phone;
S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out to the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: server contrasts the word in comment content and standard character library:
(1) if server can identify all words in comment content, comment content is compared with the illegal key word preset by server:
If (1-1) occur that the frequency of illegal key word is higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;
If (1-2) occur that the frequency of illegal key word is lower than threshold value, then judge that this comment content is as legal comment, enters step S4;
(2) if server can not identify all words in comment content, comment content is sent to appointment audit crew by server, and audit crew is examined comment:
If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;
If (2-2) comment is investigated as comment that is legal and conjunction rule, then enter step S4;
S4: server determines by the positional information that step S3 parses the designated terminal that legal comment content of closing rule will present, and comment content and advertisement numbering are sent to designated terminal;
S5: designated terminal starts comment and presents program, by judging whether identical the numbering of the advertisement of current broadcasting numbers with the advertisement sended over from server, judges whether this designated terminal is broadcasting corresponding advertisement:
(1) if the numbering of the advertisement of current broadcasting is numbered identical with the advertisement sended over from server, represent this terminal device also at this advertisement video of broadcasting, then on advertisement video, dynamically show this comment immediately;
(2) if the numbering of the advertisement of current broadcasting is numbered not identical with the advertisement sended over from server, represent that other advertisement videos play by this terminal device, then, when playing this advertisement video next time, show this comment.
Step S5 also comprises people's quality testing and looks into step: whether terminal device has people near detecting:
(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;
(2) terminal is when people having been detected, and comment shows one by one on a display screen.
Designated terminal described in step S4 is all terminals of the same type with the terminal of scanning input.Described type comprises geographic location type.Such as user carries out barcode scanning comment by any one the advertising service terminal in the A of region, and all advertising service terminals in the A of region all can show this comment.
Step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time end of scan screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, and user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.
Described positional information comprises the information of present terminal present position or the information of user mobile phone present position.
The terminal device nearest with this mobile phone of the terminal device that the information that the designated terminal described in step S4 and S5 comprises the present terminal present position comprised according to Quick Response Code is determined or the information matches according to user mobile phone present position.
This comment of display described in step S5 adopts various modes to show, and comprises commenting on to slide on the left of screen on the right side of screen or comment on sliding on the downside of screen on the upside of screen.
Claims (8)
1. in advertisement, present a method for user comment, it is characterized in that: it comprises the following steps:
S1: the Quick Response Code on scanning input terminal screen enters mobile phone A PP, carries the numbering of the advertisement of current broadcasting and the information of present terminal present position in Quick Response Code;
S2: user is sent clicking after this advertisement editorial review by mobile phone A PP, this comment content and advertisement numbering and positional information are bound to generate to comment on and are wrapped and be sent to server by mobile phone;
S3: server receives the comment bag from this mobile phone A PP, comment content in the comment bag parsed, advertisement numbering and positional information, and comment content is carried out to the examination & verification of legitimacy, compliance, described examination & verification comprises following sub-step: server contrasts the word in comment content and standard character library:
(1) if server can identify all words in comment content, comment content is compared with the illegal key word preset by server:
If (1-1) occur that the frequency of illegal key word is higher than threshold value, then judge that this comment content is as illegal comment, rejects this comment and terminates;
If (1-2) occur that the frequency of illegal key word is lower than threshold value, then judge that this comment content is as legal comment, enters step S4;
(2) if server can not identify all words in comment content, comment content is sent to appointment audit crew by server, and audit crew is examined comment:
If (2-1) comment is investigated as illegal or do not conform to rule, rejects this comment and terminate;
If (2-2) comment is investigated as comment that is legal and conjunction rule, then enter step S4;
S4: server determines by the positional information that step S3 parses the designated terminal that legal comment content of closing rule will present, and comment content and advertisement numbering are sent to designated terminal;
S5: designated terminal starts comment and presents program, by judging whether identical the numbering of the advertisement of current broadcasting numbers with the advertisement sended over from server, judges whether this designated terminal is broadcasting corresponding advertisement:
(1) if the numbering of the advertisement of current broadcasting is numbered identical with the advertisement sended over from server, represent this terminal device also at this advertisement video of broadcasting, then on advertisement video, dynamically show this comment immediately;
(2) if the numbering of the advertisement of current broadcasting is numbered not identical with the advertisement sended over from server, represent that other advertisement videos play by this terminal device, then, when playing this advertisement video next time, show this comment.
2. a kind of method presenting user comment in advertisement according to claim 1, is characterized in that: step S5 also comprises people's quality testing and looks into step: whether terminal device has people near detecting:
(1) terminal is when detecting nobody, and the comment on display screen disappears automatically on a display screen;
(2) terminal is when people having been detected, and comment shows one by one on a display screen.
3. a kind of method presenting user comment in advertisement according to claim 1, is characterized in that: the designated terminal described in step S4 is all terminals of the same type with the terminal of scanning input.
4. a kind of method presenting user comment in advertisement according to claim 4, is characterized in that: described type comprises geographic location type.
5. a kind of method presenting user comment in advertisement according to claim 1, it is characterized in that: step S1 also comprises one and downloads APP registration step: if the Quick Response Code on user's first time end of scan screen, then after scanning Quick Response Code, mobile phone jumps to downloads the APP page, user carries out APP download, APP registration and APP and logs in, and then enters mobile phone A PP.
6. a kind of method presenting user comment in advertisement according to claim 1, is characterized in that: described positional information comprises the information of present terminal present position or the information of user mobile phone present position.
7. a kind of method presenting user comment in advertisement according to claim 6, is characterized in that: the terminal device nearest with this mobile phone of the terminal device that the information that the designated terminal described in step S4 and S5 comprises the present terminal present position comprised according to Quick Response Code is determined or the information matches according to user mobile phone present position.
8. a kind of method presenting user comment in advertisement according to claim 1, it is characterized in that: this comment of the display described in step S5 adopts various modes to show, comprise comment and to slide on the right side of screen on the left of screen or comment slides on the downside of screen on the upside of screen.
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| CN104751355A (en) * | 2015-04-17 | 2015-07-01 | 深圳爱城市科技有限公司 | Advertisement editing and publishing method |
| CN104767832A (en) * | 2015-04-30 | 2015-07-08 | 西安电子科技大学 | Interactive display method for display screens |
| CN104808888A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive advertising platform based on network video |
| CN104811766A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Advertising platform based on interaction network |
| CN104811768A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Online advertisement system |
| CN104811763A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive advertisement system based on Internet videos |
| CN104811762A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Internet video advertisement platform |
| CN104811764A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | System for Internet video advertisement |
| CN105681917A (en) * | 2015-11-05 | 2016-06-15 | 上海幻电信息科技有限公司 | Bullet screen system based on site identification technique |
| CN105872653A (en) * | 2016-03-21 | 2016-08-17 | 乐视网信息技术（北京）股份有限公司 | Transmission method and device of barrage |
| CN106156240A (en) * | 2015-04-27 | 2016-11-23 | 北京智谷睿拓技术服务有限公司 | Information processing method, information processor and subscriber equipment |
| CN106469388A (en) * | 2015-08-18 | 2017-03-01 | 阿里巴巴集团控股有限公司 | The implementation method of user comment and device |
| CN106570067A (en) * | 2016-10-12 | 2017-04-19 | 深圳市金立通信设备有限公司 | Terminal interface content display method and terminal |
| CN107547934A (en) * | 2016-10-12 | 2018-01-05 | 腾讯科技（北京）有限公司 | Information transferring method and device based on video |
| CN108768840A (en) * | 2018-06-12 | 2018-11-06 | 北京京东金融科技控股有限公司 | A kind of method and apparatus of account management |
| CN108833962A (en) * | 2018-05-25 | 2018-11-16 | 咪咕音乐有限公司 | A kind of display information processing method and device and storage medium |
| CN110070385A (en) * | 2019-03-12 | 2019-07-30 | 平安银行股份有限公司 | Advertising commentary method, apparatus, electronic equipment and storage medium |
| CN115578130A (en) * | 2022-11-21 | 2023-01-06 | 成都智元汇信息技术股份有限公司 | Method for generating advertisement space information display component by scanning whole image and advertisement space display component |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104751355A (en) * | 2015-04-17 | 2015-07-01 | 深圳爱城市科技有限公司 | Advertisement editing and publishing method |
| CN106156240A (en) * | 2015-04-27 | 2016-11-23 | 北京智谷睿拓技术服务有限公司 | Information processing method, information processor and subscriber equipment |
| CN104811763A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive advertisement system based on Internet videos |
| CN104811768A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Online advertisement system |
| CN104808888A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Interactive advertising platform based on network video |
| CN104811762A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Internet video advertisement platform |
| CN104811764A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | System for Internet video advertisement |
| CN104811766A (en) * | 2015-04-28 | 2015-07-29 | 柳州市一呼百应科技有限公司 | Advertising platform based on interaction network |
| CN104767832A (en) * | 2015-04-30 | 2015-07-08 | 西安电子科技大学 | Interactive display method for display screens |
| CN106469388A (en) * | 2015-08-18 | 2017-03-01 | 阿里巴巴集团控股有限公司 | The implementation method of user comment and device |
| CN105681917A (en) * | 2015-11-05 | 2016-06-15 | 上海幻电信息科技有限公司 | Bullet screen system based on site identification technique |
| CN105872653A (en) * | 2016-03-21 | 2016-08-17 | 乐视网信息技术（北京）股份有限公司 | Transmission method and device of barrage |
| WO2017161769A1 (en) * | 2016-03-21 | 2017-09-28 | 乐视控股（北京）有限公司 | Bullet comment transmission method and apparatus |
| CN106570067A (en) * | 2016-10-12 | 2017-04-19 | 深圳市金立通信设备有限公司 | Terminal interface content display method and terminal |
| CN107547934A (en) * | 2016-10-12 | 2018-01-05 | 腾讯科技（北京）有限公司 | Information transferring method and device based on video |
| CN108833962A (en) * | 2018-05-25 | 2018-11-16 | 咪咕音乐有限公司 | A kind of display information processing method and device and storage medium |
| CN108833962B (en) * | 2018-05-25 | 2020-12-22 | 咪咕音乐有限公司 | Display information processing method and device and storage medium |
| CN108768840A (en) * | 2018-06-12 | 2018-11-06 | 北京京东金融科技控股有限公司 | A kind of method and apparatus of account management |
| CN110070385A (en) * | 2019-03-12 | 2019-07-30 | 平安银行股份有限公司 | Advertising commentary method, apparatus, electronic equipment and storage medium |
| CN115578130A (en) * | 2022-11-21 | 2023-01-06 | 成都智元汇信息技术股份有限公司 | Method for generating advertisement space information display component by scanning whole image and advertisement space display component |
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Address after: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1 Applicant after: CHENGDU ZHIYUANHUI CULTURE AND MEDIA CO., LTD. Address before: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1 Applicant before: Chengdu Zhiyuanhui Digital Technology Co., Ltd. |
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Address after: 610000 Chengdu City, Chengdu, Sichuan, China (Sichuan) free trade test zone, Chengdu high tech Zone Jietai No. five, No. 88, No. 88, No. 3, 26 layer 1 Patentee after: Chengdu Zhi Yuan exchange information technology Limited by Share Ltd Address before: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1 Patentee before: CHENGDU ZHIYUANHUI CULTURE AND MEDIA CO., LTD. |