KR100989182B1 - Method and System for Providing Additional Service of Moving Picture with Transparent Layer - Google Patents

Abstract

The present invention relates to a method and a system for providing an additional service using a transparent layer corresponding to a video.

To this end, when the layer providing request signal including the video information is received, the present invention extracts and transmits layer data corresponding to the received video information, and receives a request for providing an additional service for content included in the layer data. An additional service providing method of providing content according to a requested additional service providing request is provided. In addition, the present invention includes a layer database for storing a plurality of layer data; A layer service server for calling layer data corresponding to input video information from a layer database; And an additional service server that provides the additional service according to the additional service providing request for the content included in the layer data.

According to the present invention, a user can simplify a cumbersome process for obtaining contents or information related to a video being watched, and an enterprise can obtain an advertisement effect by inserting an advertisement or information into a transparent layer.

Video, layer, layer, platform, overlay, video player

Description

Method and system for providing additional service using transparent layer corresponding to video {Method and System for Providing Additional Service of Moving Picture with Transparent Layer}

The present invention relates to a method and a system for providing an additional service using a transparent layer corresponding to a video. In particular, the present invention relates to a method and system for providing various additional services according to a screen of a video using a transparent layer matching a video played on a personal computer or a mobile terminal.

Recently, with the development of communication and network technologies, various types of contents services using the Internet, such as personal home pages, clubs, video services, content delivery services, shopping malls, and games, have been provided.

Among these content services, the video service is a method of directly downloading a large amount of video through the Internet network and playing it on various devices including a personal computer according to the communication speed of the internet network, and providing a video in real time through the Internet. It is provided as a Video On Demand (VOD) service method.

Devices such as personal computers use various video players such as Windows Media Player, Quick Time, and Real Player to play videos provided through such a service method.

In a system providing such a video service, a text-based subtitle file is provided for the user's convenience along with the video. Here, the subtitle file is generated through a subtitle technology such as Synchronized Accessible Media Interchange (SAMI) technology of Microsoft Corporation or Real-text technology of RealNetworks Corporation.

A video player mounted on a personal computer or the like plays a downloaded video and displays text contents included in the caption file by overlaying them on the playback screen of the video. At this time, the background of the displayed text is executed in the form of a transparent layer so as not to disturb the user's viewing of the video.

An overlay technology using the transparent layer can provide various information related to a video. However, currently, the overlay technology provided with the video is not provided other than the technology for displaying subtitles. Accordingly, there is a demand for a technology for providing various additional services related to the reproduced video by using the transparent layer reproduced on the video.

In order to solve this problem, the present invention provides a method and system for providing various additional services related to a screen provided in a video by applying an overlay technology using a transparent layer matching the video.

To this end, an additional service providing method using a transparent layer according to an exemplary embodiment of the present invention is an additional service providing method using a transparent layer executed on a playback screen of a video, which includes (a) receiving a layer providing request signal including video information. step; (b) extracting layer data corresponding to the received video information and transmitting the same through an internet network; (c) receiving a request for providing an additional service for content included in layer data; And (d) providing content according to the received additional service provision request.

In addition, the additional service providing system using a transparent layer according to an embodiment of the present invention is an additional service providing system using a transparent layer that is executed on a playback screen of a video, the layer database storing a plurality of layer data to be reproduced on the video; A layer service server for calling and providing layer data corresponding to input video information from a layer database; And an additional service server that provides an additional service according to an additional service providing request for content included in the layer data.

In addition, the layer service server according to an embodiment of the present invention is a layer service server that is executed on a playback screen of a video and provides layer data including content for an additional service. An input module configured to receive a layer creation command or a control command for operating a layer service server; A layer generation module configured to generate layer data according to a layer generation command input through the input module; A layer database management module that stores layer data generated by the layer generation module as a layer database in association with a layer database storing one or more layer data, or calls layer data stored in the layer database according to input video information; And a communication module providing a communication interface for receiving video information from an external network or an external device or transmitting the called layer data to the external network or an external device.

According to the present invention, through the overlay technology using the transparent layer, it is possible to provide various additional services related to the video played on the user's personal computer or mobile terminal.

That is, in order to acquire an image, music, video, and purchase information related to the video being watched, the user has to perform a process that is cumbersome, such as executing a separate web browser, performing a search, and downloading. It can be simplified according to the execution of. In addition, companies can insert advertisements and information through a transparent layer, and can obtain promotional effects such as selling products through linking.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

1 is a structure diagram schematically illustrating a system for providing an additional service using a transparent layer corresponding to a video according to an exemplary embodiment of the present invention.

An additional service providing system using a transparent layer corresponding to a video according to the present invention (hereinafter referred to as a transparent layer service system) includes a plurality of personal computers 100 or a mobile terminal 110, an internet network 130, and a video. The service server 140, the video database 150, the layer service server 160, the layer database 170, and the additional service server 180 are included.

The personal computer 100 is equipped with a video player for playing a video, using the video player to play video data transmitted in real time through the Internet network 130, or video data stored in a hard disk or a removable disk Play a role. In addition, according to an embodiment of the present invention, through the Internet network 130, it receives the layer data for the video to be played, and plays the role of playing on the video. In addition, the personal computer 100 accesses the additional service server 180 through the Internet network 130 and receives various content services such as a personal home page, a group, a video service, a content transmission service, a shopping mall, and a game.

The mobile terminal 110 is a terminal carried by a user and is a terminal equipped with a video player for playing a video. In addition, the mobile terminal 110 is connected to the Internet network 130 through the mobile communication network 120 to receive a video in real time, or to receive the layer data for the video data stored in a hard disk or a removable disk. In addition, the terminal receives various additional services according to the present invention through the Internet network 130.

In the following description, the mobile terminal 110 receives the transparent layer service and various additional services according to the present invention by accessing the internet network 130 through the mobile communication network 120 and the internet network 130 through a modem. The personal computer 100 receiving the transparent layer service and various additional services according to the present invention by connecting directly to the same) will be described in the same. Hereinafter, the personal computer 100 will be described with reference to the personal computer 100. Shall be.

The video service server 140 is a server that provides various video data to a plurality of personal computers 100 through the Internet network 130. When the video service server 140 receives a request for providing video data from the personal computer 100, the video service server 140 calls the requested video data from the video database 150 in which the video data is stored. 100) or in real time using a streaming method.

The layer service server 160 is a server that provides layer data corresponding to a video played in the personal computer 100 according to an exemplary embodiment of the present invention. To this end, the layer service server 160 receives a layer providing request through the Internet network 130, or when the video data is transmitted from the video service server 140 to the personal computer 100, the personal computer 100 or the video. It receives the video data related information from the service server 140, and extracts the layer data corresponding to the video data from the layer database 170.

In addition, the layer service server 160 generates layer data according to a command input from an operator, and stores and manages the generated layer data or layer data input from the operator in the layer database 170.

The structure and function of the layer service server 160 will be described in detail with reference to FIGS. 2 and 4.

The additional service server 180 is a server that provides various content services such as a personal home page, a group, a video service, a content transmission service, a shopping mall, and a game through the Internet network 130. Here, the additional service server 180 may be operated as a separate server by a plurality of providers, or may be integrated operation as one server.

2 is a block diagram schematically illustrating an internal configuration of a layer service server according to an exemplary embodiment of the present invention.

The layer service server 160 that handles generation, management, and provision of layer data according to an embodiment of the present invention includes a communication module 210, an input module 220, an output module 230, and a control module 240. do.

The communication module 210 is a module that provides a communication interface for data transmission and reception with external networks or devices such as the Internet network 130, the video service server 140, and the additional service server 180.

The input module 220 receives a layer creation command or pre-generated layer data from an operator of the layer service server 160, or controls to edit, delete, or modify layer data and layer related information stored in the layer database 170. This part receives a command. In addition, the operator of the layer service server 160 may input various control commands for operating the layer service server 160 through the input module 220.

The output module 230 displays the operation state of the layer service server 160, the processing status of the command input through the input module 220, and the layer related information stored in the layer database 170. This part is provided in the form of a monitor so that you can check.

The control module 240 controls the layer service server 160 as a whole and manages and generates layer data through interworking with the layer database 170. To this end, the control module 240 includes a layer generation module 242, a layer database management module 244, an operating system management module 246, and a playback driver control module 248.

The layer generation module 242 is a module that generates layer data corresponding to a video according to a layer generation command input through the input module 220. The layer data provided to the personal computer 100 according to the present invention may include various contents or link information for receiving the contents. Detailed configurations and functions of the layer generation module 242 for processing such functions will be described in detail with reference to FIG. 4.

In addition, the layer generation module 242 performs a process for storing the layer data input to the layer database when the pre-generated layer data is input through the input module 220.

The layer database management module 244 is a part that manages the storing, editing, and calling of a plurality of layer data stored in the layer database 170. When the layer database management module 244 generates layer data corresponding to the video in the layer generation module 242 according to the layer generation request through the input module 220, the layer database management module 244 generates the layer data along with the video information. In the specified area).

In addition, when the layer database management module 244 receives a layer providing request together with the video information through the communication module 210, the layer database management module 244 extracts layer data matching the video information transmitted from the layer database 170, and extracts the extracted layer. It serves to transmit data to the personal computer (100).

The operating system management module 246 checks operating system (OS) information installed in the personal computer 100, and formats the layer data or various types of layers included in the plurality of layers according to the identified operating system. Converts content.

The reproduction driver control module 248 is a part of providing a driver to the personal computer 100 in the personal computer 100 to support layer data according to the present invention on a moving image. At this time, the regeneration driver control module 248 includes drivers according to various operating systems, and if the operating system of the personal computer 100 is confirmed through the operating system management module 246, The driver is provided to the personal computer 100.

Here, in providing a video service and a layer service according to an embodiment of the present invention, the service may be set to be provided only on a predetermined video player. To this end, the layer service server 160 may further include a video player support module (not shown) for providing a video player to the personal computer 100.

Through the layer service server 160 configured as described above, layer data executed by being overlaid on the played video may be generated and the generated layer data may be provided to the personal computer 100.

3 is a diagram schematically illustrating a structure of layer data according to an embodiment of the present invention.

According to an exemplary embodiment of the present invention, layer data that is overlaid on a reproduced video and provides various additional services includes a plurality of layers. In this case, the plurality of layers included in one layer data are arranged along the time axis, and as the reproduction time of the video passes, the plurality of layers are sequentially executed.

3 is an exemplary diagram of layer data including a plurality of layers, and the illustrated layer data includes first layers 310 to n + 4 layers. In this case, one layer includes a plurality of data regions, and in FIG. 3, the first layer 310 includes four data regions 312 to 318.

The first layer 310 is executed in the form of a transparent layer on the reproduced video when the reproduction time of the video data passes by t hours. At this time, if one data area is selected by the user, the content set in the selected data area is executed.

When the time elapses and the reproduction time of the video data reaches t + 1 time, the second layer is executed in the form of a transparent layer on the video.

As described above, the plurality of layers constituting the layer data are sequentially executed as the reproduction time of the moving image data passes, and when the t + n time is reached, the nth layer 320 is executed on the moving image.

When the layer is executed on the video, the user may select a data area located on the layer by using an input device such as a mouse. In this case, in order to display the portion where the data area is set, the user may use various effects such as inverting the shape of the mouse button, changing the shape of the data area, and displaying a special pattern on the data area.

If a specific data area is selected by the user while the layer is executed on the moving image, the content set in the selected data area is executed on the personal computer 100. In this case, various contents such as an image file, an audio file, a video file, an animation or flash file, a text file, and URL link information may be set in the data area.

If content such as an image file, audio file, video file, animation or flash file, or text file is set in the data area selected by the user, the corresponding image, video, animation, flash, or text content is created in a separate window. The audio content may be executed through a separate audio file playing program.

Meanwhile, when the content set in the data area selected by the user is URL link information, a web browser may be executed and a web page on which the link is set may be displayed.

4 is a block diagram schematically illustrating an internal configuration of a layer generation module according to an embodiment of the present invention.

The layer generation module 242 according to the embodiment of the present invention includes an information setting module 2420 and a data setting module 2430.

The information setting module 2420 is a part for setting display information of layer data, and includes a time setting module 2422 and an area setting module 2422.

The time setting module 2422 is a module for setting a time for displaying a plurality of layers included in the layer data. That is, when one layer is generated through the layer generation module 242, the time setting module 2422 sets a time when the generated layer is located in the layer data, that is, a time when the layer is executed. .

The area setting module 2424 is a part for setting the position and size of the data area included in one layer. That is, the area setting module 2424 sets the size of the layer based on the size of the played video and sets the position of one or more data areas included in the size of the set layer. At this time, the size of each data area is also set.

According to the setting in the information setting module 2420, the reproduction time and size of each layer and the size of the data area included in the layer are set.

For example, in FIG. 3, the first layer 310 may be set to 'starttime = 00: 00 endtime = 00: 30 size = 320x240' by the time setting module 2422 and the area setting module 242. The first data area 312 positioned on the first layer 310 may be set to 'position (0,0) size (20,40)' by the area setting module 242.

According to such a setting, the first layer 310 is executed for 30 seconds until the video playing time is from 00:00 to 00:30, and is executed on the video in the size of 320x240. In general, since the size of the layer is set to match the size of the video, the size of the player that plays the video may be set to 320x240.

In the first layer 310, the first data region 312 is set from a point where the x coordinate is 0 and a y coordinate is 0 to a point where the x coordinate is 20 and the y coordinate is 40. Accordingly, when the first data area 312 is selected by the user, the content set in the first data area 312 is executed by the data setting module 2430.

The data setting module 2430 is a part for setting various types of content information included in the data area, and includes an effect processing module 2432, an image processing module 2434, an audio processing module 2436, an image processing module 2438, and animation. A processing module 2440, a text processing module 2442, and a link processing module 2444.

The effect processing module 2432 is a part for processing various effects for displaying to the user that the data area is set on the layer. Even if the transparent layer is executed, the user cannot identify which part of the video is a data area for providing an additional service, so a method for displaying the set data area to the user is needed. To this end, the effect processing module 2432 may display the set data area through various effects such as blinking, enlarging, and color deformation.

In this case, an effect automatically set as the transparent layer is executed may be set to be executed. Alternatively, the effect may be set to be executed only when the mouse pointer enters the data area.

The image processing module 2434 is a portion for processing image content provided as the data area is selected. The image processing module 2434 stores the image file in the set data area or includes a URL address for downloading or displaying the image file. Accordingly, when the data area including the image content is selected by the user, the corresponding image may be checked through a separate window.

The audio processing module 2436 is a part for processing audio content provided as the data area is selected. The audio processing module 2436 stores a corresponding audio file in a set data area or includes a URL address for downloading or executing the corresponding audio file. Accordingly, when the data area including the audio content is selected by the user, the corresponding music or sound is reproduced. At this time, a separate program may be driven to reproduce music or sound.

The image processing module 2438 is a part for processing video content provided when a data area is selected, and stores a video content corresponding to a set data area, or includes a URL address for downloading or executing a corresponding video file. Play a role. Accordingly, when the data area including the video content is selected by the user, the video content may be played through a separate video player, a separate popup window, or a web browser. At this time, the playback of the video played in the existing video player in which the layer is executed may be stopped and the requested video file may be played.

The animation processing module 2440 is a part for processing animation or flash content provided as the data area is selected. The animation processing module 2440 stores animation content or flash content corresponding to the set data area, and downloads or plays the flash content. It is responsible for including URL addresses. The animation content or the flash content may also be played through a separate pop-up window, a web browser, or a separate playback program.

The text processing module 2432 is a part for processing preset text content, announcements according to playback of a video file, real time message, video file related information, and personal broadcast message of a layer file manager or a provider.

The plurality of personal computers 100 provided with the layer service according to the embodiment of the present invention may be connected to other computers and the mobile terminal 110 through the Internet network 130. Accordingly, a personal broadcast service, a message service, a chat service, and the like may be provided between the plurality of personal computers 100 and the mobile terminal 110. Such a personal broadcast service or a message service is provided based on text, and the text transmitted and received is displayed on a portion of a layer. For example, in FIG. 3, a data area 322 for displaying text is set in the n-th layer, and announcements, chat messages, and personal broadcast messages transmitted and received through the Internet network 130 may be set in the text display area. 322.

In addition, the text related to the video-related information or a separate text file set in advance may be stored in a separate data area, or a URL address for downloading the text file may be included. In this case, when the data area including the text file is selected by the user, the text file may be displayed through a separate document related program, a pop-up window, or a web browser.

The link processing module 2444 is a part that processes link information such as a web page provided according to selection of a corresponding data area. Accordingly, when the data area is selected, a web browser is executed, and the web page of the URL address stored in the data area is displayed. Such a link of the web page can be usefully used to move to an internet shopping mall selling goods appearing in the video being played.

As described above, the data setting module 2430 sets the content included in the data area of each layer. At this time, a URL address for downloading or executing content such as an image file, an audio file, a video file, an animation or flash file, a text file, or URL link information is set in the data area.

For example, when the first data area 312 positioned in the first layer 310 of FIG. 3 includes a URL address for executing a video file, the first data area 312 may be an image processing module 2438. May be set to 'RemoteMovie = www.daum.net / 123.mov'. By such setting, when the user selects the first data area 312, '123.mov' located at 'www.daum.net' is downloaded or played through a separate video player or web browser.

5 is a flowchart illustrating a method of providing an additional service using a transparent layer corresponding to a video according to an embodiment of the present invention.

In order to provide an additional service using a transparent layer according to an embodiment of the present invention, the additional service providing system generates layer data corresponding to video data and builds a layer database using the generated plurality of layer data (S510). ).

When the video service server 140 receives a video file providing request from the personal computer 100 or the mobile terminal 110 through the Internet network 130 (S520), the video service server 140 extracts the requested video file from the video database 150. (S530).

When the video file is extracted, the layer service server 160 checks whether there is a layer providing request from the personal computer 100 or the mobile terminal 110 (S540).

When the layer providing request is received, the layer service server 160 extracts layer data corresponding to the video extracted in step S530 from the layer database 170 (S550).

The additional service providing system transmits the layer data extracted by the layer service server 160 and the video data extracted by the video service server 140 to the internet network 130 in step S530. The transmitted layer data and video data are transmitted to the personal computer 100 or the mobile terminal 110. In this case, the extracted video data and the layer data may be integrated and transmitted as one data. For this purpose, the additional service providing system should perform a process of integrating the video data and the layer data before transmitting the data (S560). ).

Here, when the layer providing request is not received in step S540, the additional service providing system transmits only the video data extracted by the video service server 140 to the personal computer 100 or the mobile terminal 110 (S542).

In this case, the step of checking whether the request for providing the layer in step S540 may be omitted. When the step of checking whether or not to receive the layer providing request is omitted, when the video file is extracted according to the reception of the video file providing request, step S550 of unconditionally extracting a layer corresponding to the extracted video from the layer database 170 is performed. Is executed.

On the other hand, when the video service server 140 does not receive a video file providing request from the personal computer 100 or the mobile terminal 110 in step S520, it is determined whether the layer providing request is received through the layer service server 160. Check (S522).

When it is confirmed that only the layer providing request is received without receiving the video file providing request, the layer service server 160 receives information about the video data from the personal computer 100 or the mobile terminal 110. Here, the video data information may be received together with the layer providing request (S524).

The layer service server 160 extracts layer data corresponding to the received video data information from the layer database 170 (S526), and then extracts the layer data extracted through the Internet network 130 from the personal computer 100 or the mobile terminal. Forward to 110 (S528).

When an additional service related to the content set in the data area of the layer is requested from the personal computer 100 or the mobile terminal 110 which has been provided with the layer service using the video data or the layer data provided through the steps S560, S542 or S528 ( S570), the additional service server 180 provides the requested additional service. At this time, if there is a download request or display request of an image file, an audio file, a video file, an animation file, a flash file, or a text file, the corresponding content is extracted and transmitted to the personal computer 100 or the mobile terminal 110, and the web page. When a URL address for moving to the web server is received, a web browser of the received URL address is displayed by executing a web browser (S590).

Through such a method, the additional service providing system using the transparent layer may provide moving image data, layer data, and various additional service related contents to the personal computer 110 or the mobile terminal 110.

The embodiments of the present invention described above are not only implemented by the apparatus and method but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded, The embodiments can be easily implemented by those skilled in the art from the description of the embodiments described above.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

1 is a structural diagram schematically showing a system for providing an additional service using a transparent layer corresponding to a video according to an embodiment of the present invention;

2 is a block diagram schematically showing an internal configuration of a layer service server according to an embodiment of the present invention;

3 is a view briefly showing a structure of layer data according to an embodiment of the present invention;

4 is a block diagram schematically illustrating an internal configuration of a layer generation module according to an embodiment of the present invention;

5 is a flowchart illustrating a method of providing an additional service using a transparent layer corresponding to a video according to an embodiment of the present invention.

Claims (19)

In a method of providing an additional service by an additional service providing system using a transparent layer that is executed by being superimposed on a playback screen of a video, (a) receiving a layer providing request signal including video information; (b) extracting layer data corresponding to the received video information and including a plurality of data areas for executing an additional service related to the video, and transmitting the extracted data through an internet network; (c) receiving a request for providing an additional service for content included in the layer data; And (d) providing content according to the received additional service provision request Additional service providing method using a transparent layer comprising a. The method of claim 1, Prior to step (a) above, (a1) receiving a video providing request signal through the internet network; (a2) extracting the requested video data from the video database in which a plurality of video data are stored through the video providing request signal; (a3) Checking the video information of the extracted video data Additional service providing method using a transparent layer further comprising. The method of claim 2, Prior to step (a1) above, Generating layer data corresponding to one or more video data, and constructing a layer database using the generated one or more layer data. Additional service providing method using a transparent layer further comprising. The method of claim 2, Step (b) is, And integrating the extracted video data and the extracted layer data into one data and transmitting the same through the internet network. The method of claim 1, Step (d) is, And providing content according to the additional service by downloading or displaying image content, audio content, video content, animation content, or text content, or moving to a specific web page. In the additional service providing system using a transparent layer running on the playback screen of the video, A layer database for storing a plurality of layer data played on the video; A layer service server for calling and providing layer data corresponding to input video information from the layer database; And An additional service server that provides an additional service according to a request for providing an additional service for content included in the layer data. Additional service providing system using a transparent layer comprising a. The method of claim 6, A video database for storing a plurality of video data; And Video service server that provides video data stored in the video database to a personal computer or mobile terminal through the Internet. Additional service providing system using a transparent layer further comprising. The method of claim 7, wherein The layer service server, A layer generation module for generating layer data stored in the layer database; A layer database management module for storing layer data generated by the layer generating module in the layer database or calling layer data stored in the layer database according to the input video information; And A communication module for providing a communication interface for data transmission and reception with an external network or an external device including the internet network, the video service server, and the additional service server. Additional service providing system using a layer comprising a. The method of claim 8, The layer service server, An input module configured to receive pre-generated layer data, a layer generation command for generating the layer data, or a control command for operating the layer service server; An output module configured to display an operation state of the layer service server or information related to the layer data; An operating system management module for checking operating system information installed in the personal computer or the mobile terminal and converting the layer data according to the identified operating system; And A playback driver control module for providing a driver for reproducing the layer data to the personal computer or a mobile terminal Additional service providing system using a layer comprising a further. The method of claim 8, The layer generation module, And generating layer data comprising one or more layers arranged on a time axis, wherein the layer includes one or more data areas containing the contents. The method of claim 10, The layer is Effect information for displaying a data area including the content; Download or display information of image content, audio content, video content, animation content or text content; And URL link information for navigating to a specific web page Additional service providing system using a layer, characterized in that at least one of the data area is set. The method of claim 7, wherein The layer service server, And adding the video data extracted from the video service server and the layer data extracted from the layer database into one data and providing the same to the personal computer or the mobile terminal. In the layer service server providing the layer data, An input module for receiving a layer generation command for generating the layer data or a control command for operating the layer service server; A layer generation module configured to generate the layer data according to a layer generation command input through the input module; A layer database management module for storing the layer data generated by the layer generation module in a layer database or calling the layer data stored in the layer database according to input video information; And A communication module for providing a communication interface for receiving the video information from an external network or an external device or transmitting the called layer data to the external network or an external device. Including, The layer data is transparent layer data superimposed on the playback screen of a video and includes a plurality of data areas for executing an additional service associated with the video.  Layer Services Server. The method of claim 13, An output module configured to display an operation state of the layer service server or information related to the layer data; An operating system management module for identifying operating system information of a personal computer or mobile terminal on which the layer data is executed and converting the layer data according to the identified operating system; And A playback driver control module for providing a driver for reproducing the layer data to a personal computer or a mobile terminal on which the layer data is executed. Layer service server, including additional. The method of claim 13, The layer data is, One or more layers arranged on a time axis, wherein the layer includes one or more data areas containing content for the additional service. The method of claim 15, The layer generation module, An information setting module for setting execution information on each layer; And A data setting module for setting information related to content included in the data area of each layer Layer service server including. The method of claim 16, The information setting module, A time setting module for setting a time at which the layer is executed; And Area setting module for setting the position and size of the data area included in the layer Layer service server including. The method of claim 16, The data setting module, An effect processing module for processing an effect for displaying a data area in which the content is included; An image processing module for processing an image downloaded or displayed on a personal computer or a mobile terminal; An audio processing module for processing sound and music downloaded or reproduced in the personal computer or the mobile terminal; An image processing module for processing a video downloaded or executed in the personal computer or the mobile terminal; An animation processing module for processing animation content or flash content downloaded or executed in the personal computer or the mobile terminal; A text processing module for processing a message displayed on the personal computer or a mobile terminal; And Link processing module for processing the link information of the web page according to the selection of the data area Layer service server that includes one or more of the following: The method of claim 13, The layer generation module or layer database management module, The layer service server of claim 1, wherein the generated layer data or the layer data called from the layer database and the video data corresponding to the layer data are integrated into one data.

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