KR102119950B1 - Online advertising method using mobile platform - Google Patents

Abstract

The present invention relates to an online advertisement method using a mobile platform, and more specifically, to provide an mobile platform in the form of an app store that applies a subordinated advertisement exposure method that supports to focus on application execution without ad exposure appearing in the middle of application execution. And it is about a new type of online advertising method that maximizes the advertising effect by grafting advertisements into puzzle games that anyone can easily and casually enjoy.

Description

Online advertising method using mobile platform}

The present invention relates to an online advertisement method using a mobile platform, and more specifically, to provide an mobile platform in the form of an app store that applies a subordinated advertisement exposure method that supports to focus on application execution without ad exposure appearing in the middle of application execution. And it is about a new type of online advertising method that maximizes the advertising effect by grafting advertisements into puzzle games that anyone can easily and casually enjoy.

Due to the recent development of communication technology and mobile terminal technology, various applications (App, Application) that can be used in a mobile terminal have appeared, and a mobile terminal is used to access a wireless Internet to search a website and search it. Is becoming.

The application means an application program that is executed based on the platform of the mobile terminal, and the user can install the desired application on the mobile terminal using the App Store platform.

The app store platform connects a general user who needs an application and an app developer who needs a customer, and sells various applications through the app store platform.

However, in the case of an application provided through an existing app store platform, it is common to carry various advertisements to achieve a commercial purpose.

As a commonly used advertisement method, banner advertisement in which a banner advertisement such as a still image is inserted in a certain area of an application driving screen is widely used.

In addition, a POP-UP type advertisement method is often used, and this is a method in which an advertisement window of a predetermined size floats when an application is executed to provide an advertisement to a user, and more specifically, an advertisement event when a specific graphic or text is displayed during application execution Is to run

However, in the case of the above method, there is a problem in that the user's concentration on application use is reduced by instantly executing an advertisement irrelevant to the provided application content information, so that the user avoids the advertisement content.

In addition, since there is no separate compensation for users who come into contact with advertisements, it is inefficient to attract the attention of users, and thus the above-described advertisement method cannot provide a particular advertisement effect to the user.

The present invention has been devised to solve the above problems, and the object of the present invention is to execute an application by providing a mobile platform in the form of an app store to which a subordinate advertisement exposure method is applied so that it can be used without advertisement exposure appearing in the middle of application execution. It aims to alleviate the user's avoidance of advertisements by supporting them to focus on.

In addition, by providing a certain amount of reward information as rewards for viewing advertisements, it is intended to induce active participation of users, increase advertisement efficiency, and at the same time induce continuous interest of users.

The present invention is an online advertisement method using a mobile platform that provides an advertisement service to a user terminal through a service server. Content that outputs content information to an output of the user terminal through execution of a content providing application using the user terminal. During the information output step and the content information output step, at least one piece of image information among a plurality of pieces of image pieces obtained by dividing and processing at least one target advertisement image information to be advertised is being output to an output unit of the user terminal. When the image fragment output step of overlaying the content information and the at least one image fragment information output superimposed on the content information in the image fragment output step are selected through the input unit of the user terminal, the selected image fragment information An image fragment that completes target advertisement image information corresponding to the image fragment information by combining the image fragment acquisition step stored in the service server or the user terminal and the at least one image fragment information stored in the image fragment acquisition step. Characterized in that it comprises a combination step.

In addition, preferably, the content providing application is registered on the mobile platform through an affiliate company terminal, or transmitted to the service server and registered on the mobile platform through the service server, so that the user terminal through the mobile platform It is characterized by being distributed to.

In addition, preferably, in the online advertisement method using the mobile platform, prior to the content information output step, at least one or more of the content providing applications registered to the mobile platform is selected through the input unit of the user terminal and the user terminal is selected. It characterized in that it further comprises an application receiving step that is installed on.

In addition, preferably, the target advertisement image information is a representative image of advertisement information implemented in a format including photos and videos. In the case of a video advertisement, a representative image in a static state designated through an affiliate terminal is target advertisement image information. Characterized in that it is stored as.

Also, preferably, in the step of outputting the image fragment, at least one image fragment information among a plurality of image fragment information processed by dividing the at least one target advertisement image information into jigsaw puzzle fragments, the user It is characterized in that it is executed to be superimposed on the content information being output to the output unit of the terminal.

In addition, preferably, the image fragment output step includes a division processing step of dividing and processing the target advertisement image information into a plurality of image fragment information, and an output layer layer on which the content information is output from the output unit of the user terminal. And an additional layer layer forming step of forming an additional output layer layer that is virtually formed, and a random engraving output step of outputting the divided pieces of at least one image fragment information to an arbitrary position in the additional output layer layer. do.

In addition, preferably, the image fragment output step is executed during the process of outputting the content information, at a time when a predetermined criterion is set by the service server according to the type of content information provided by the content providing application. It is characterized in that at least one piece of image information is superimposed on content information being output to an output unit of the user terminal.

In addition, preferably, the image fragment output step is executed during the process of outputting the content information, the virtual money provided by the content providing application is exhausted, or the free content information provided by the content providing application is At the time of completion of output, at least one piece of image information is superimposed on content information being output to the output unit of the user terminal.

In addition, preferably, in the step of acquiring the image fragment, when the at least one image fragment information output in the image fragment output step is selected through an input unit of the user terminal, and is selected by maintaining a certain time input, input The virtual money provided by the content providing application or free content information is additionally paid according to the retention time.

In addition, preferably, in the step of acquiring the image fragment, when the at least one image fragment information output in the image fragment output step is selected through an input unit of the user terminal, and is selected by maintaining an input for a predetermined time or longer. , Wherein the selected image fragment information is stored in the service server or the user terminal.

Further, preferably, the step of acquiring the image is characterized in that during the input holding time, advertisement information including target advertisement image information corresponding to the selected image fragment information is output.

In addition, preferably, the image fragment combination step, the image fragment information stored in the image fragment acquisition step, the at least one or more target advertisement image information, and a plurality of shapes having a shape corresponding to each of the image fragment information A puzzle fitting window including at least one piece of puzzle frame information including pieces of piece shape information is prepared in a puzzle fitting preparation step that is output through the output portion of the user terminal, and at least stored in the image fragment obtaining step through an input portion of the user terminal. After selecting one or more pieces of image information, moving to the puzzle frame information, it is characterized in that it comprises a puzzle fitting execution step of positioning and sitting on the corresponding piece shape information.

In addition, preferably, in the puzzle matching preparation step, when the at least one image fragment information stored in the image fragment acquisition step is maintained and selected for a predetermined time or more through the input unit of the user terminal, the image fragment information is selected. The puzzle frame information including a plurality of pieces of shape information having a corresponding shape, or at least one hint providing window including hint information provided as at least one piece of surrounding image pieces assembled in combination with the image fragment information, displays the hint window of the user terminal for a predetermined time. Characterized in that it is output to the output unit.

In addition, preferably, the online advertisement method using the mobile platform may selectively or sequentially execute at least one of the steps from the application reception step to the image fragment combination step to correspond to the image fragment information. And when the target advertisement image information is completed, a compensation step of providing compensation information from the service server to the user terminal.

In addition, preferably, the completed target advertisement image information, the ranking of the user terminal in the order of completion by the service server is aggregated, so as to differentiate the compensation information provided to the user terminal according to the aggregated ranking It is characterized by being executed.

In addition, preferably, when the content providing application is terminated by the user terminal, a termination confirmation window for confirming whether the content providing application is terminated is output through the output unit of the user terminal, wherein the termination confirmation window fits the puzzle It is characterized by having a puzzle custom execution button to induce the output of the window.

The online advertisement method using the mobile platform according to the present invention can focus on executing a content providing application by applying a subordinated advertisement exposure method in which an image fragment combination step in which target advertisement image information is exposed is performed after the content information output step. By creating an environment, it is possible to alleviate the user's avoidance of advertisements.

In addition, through the reward stage, by providing a certain amount of reward information as a reward for completing the jigsaw puzzle of the target advertisement image information, it is possible to induce active participation of users to increase advertising efficiency and to continuously attract users' interest have.

1 is a schematic diagram of a system for providing an online advertisement method using a mobile platform according to an embodiment of the present invention.
2 is a block diagram of a service server providing an online advertisement method using a mobile platform according to an embodiment of the present invention.
3 is a configuration diagram of a user terminal providing an online advertisement method using a mobile platform according to an embodiment of the present invention.
4 is a flowchart of an online advertising method using a mobile platform according to an embodiment of the present invention.
5 is a schematic flowchart of an online advertisement method using a mobile platform according to a first embodiment of the present invention.
6 is a schematic flowchart of an online advertisement method using a mobile platform according to a second embodiment of the present invention.
7 is a schematic diagram of an example of a user terminal background screen according to the present invention.
8 is a schematic diagram of an example of an execution screen for a content information output step according to a first embodiment of the present invention.
9 is a schematic diagram of an example of an execution screen for an image fragment output step according to a first embodiment of the present invention.
10 is a schematic diagram of an example of an execution screen for an image fragment acquisition step according to a first embodiment of the present invention.
11 is a schematic diagram of an example of an execution screen for a content information output step according to a first embodiment of the present invention.
12 is a schematic diagram of an example of an execution screen for an image fragment output step according to a first embodiment of the present invention.
13 is a schematic diagram of an example of an execution screen for an image fragment acquisition step according to a first embodiment of the present invention.
14 and 15 are schematic diagrams of an example of an execution screen for a content information output step according to a second embodiment of the present invention.
16 is a schematic diagram of an example of an execution screen for an image fragment output step according to a second embodiment of the present invention.
17 and 18 are schematic diagrams of an example of an execution screen for an image fragment acquisition step according to a second embodiment of the present invention.
19 is a schematic diagram of an example of an exit confirmation window output screen according to an embodiment of the present invention.
20 is a schematic diagram of an example of an execution screen for a puzzle matching preparation step according to an embodiment of the present invention.
21 and 22 are schematic diagrams of an example of an execution screen for a puzzle matching execution step according to an embodiment of the present invention.
23 and 24 are schematic diagrams of an example of a hint providing window output screen according to the present invention.
25 is a schematic diagram of an example of a compensation information breakdown output window output screen according to an embodiment of the present invention.
26 is a schematic diagram of an example of a puzzle piece registration history output window output screen according to an embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention pertains. It is provided to completely inform the person having the scope of the invention, and the present invention is only defined by the scope of the claims.

In addition, the terminology used herein is for describing the embodiments and is not intended to limit the present invention.

In the present specification, the singular form also includes the plural form unless specifically stated in the phrase "comprises" and/or "comprising" as used in the specification, the presence of other components than those mentioned. Or do not exclude additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used as meanings commonly understood by those skilled in the art to which the present invention pertains.

Hereinafter, the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram of a system for providing an online advertising method using a mobile platform according to an embodiment of the present invention, and FIG. 2 is a service server providing an online advertising method using a mobile platform according to an embodiment of the present invention 3 is a configuration diagram of a user terminal providing an online advertisement method using a mobile platform according to an embodiment of the present invention.

As shown in FIG. 1, the system 1000 for providing an online advertisement method using a mobile platform according to the present invention includes a user terminal 100, a service server 200, and an affiliate terminal 300 of a host user. It includes.

Here, the user terminal 100 and the service server 200, and the service server 200 and the affiliated company terminal 300 are connected to each other to enable data communication through a communication network.

From the service server 200, an online advertisement method service using a mobile platform according to the present invention is provided to the user terminal 100.

Specifically, as shown in Figure 2, the service server 200 is a wireless communication module configured to wirelessly communicate with the user terminal 100 and the affiliate terminal 300, and the affiliate terminal 300 Advertisement-related information and application information to be registered, a database for storing and managing user information registered from the user terminal 100, and an application (application, app) provided and installed in the user terminal 100 from the service server 200 An execution module in charge of driving and execution, and a data analysis module in charge of a function that analyzes user information stored in the database and selects and provides advertisements according to the user's preferences and interests, and provided to the user It includes a management module for accumulating and managing compensation information, and a control module for controlling the above-described components.

In addition, the user terminal 100 is a mobile phone, a smart phone, a notebook computer, a terminal for digital broadcasting, a personal digital assistants (PDA), a portable multimedia player (PMP), navigation, a slate PC, a tablet PC, a watch type terminal, and a glass type terminal. (smart glass), HMD (head mounted display), and the like.

Next, as shown in FIG. 3, the user terminal 100 may include an input unit, a sensing unit, a wireless communication unit, an output unit, a memory unit, an interface unit, a power supply unit, and a control unit have.

However, not all of the above-described components are essential components, and the user terminal 100 may be implemented by more components than the above-described components, or the user terminal 100 may be implemented by fewer components. have.

Hereinafter, the components will be described in turn.

The input unit may include a camera or video input unit for inputting a video signal, a microphone or microphone or audio input unit for inputting an audio signal, and a user input unit (for example, a touch pad) for receiving information from a user. have.

The voice data or image data collected by the input unit can be analyzed and processed by a user's control command.

The sensing unit may include one or more sensors for sensing at least one of information in the mobile communication terminal, surrounding environment information surrounding the mobile communication terminal, and user information.

For example, the sensing unit is a proximity sensor, an illumination sensor, a touch sensor, an acceleration sensor, a magnetic sensor, a G-sensor, a gyro Sensor (gyroscope sensor), motion sensor (motion sensor), RGB sensor, infrared sensor (IR sensor: infrared sensor), fingerprint recognition sensor (finger scan sensor), ultrasonic sensor (ultrasonic sensor), optical sensor (optical sensor), for example For example, a camera).

The output unit is for generating output related to vision, hearing, or tactile sense, and may include at least one of a display unit, an audio output unit, and a hap tip module.

The display unit may form a mutual layer structure with the touch sensor or may be integrally formed, thereby realizing a touch screen.

The touch screen may function as a user input unit that provides an input interface between the user terminal 100 and the user, and at the same time, provide an output interface between the user terminal 100 and the user.

The interface unit serves as a passage with various types of external devices connected to the user terminal 100.

The interface unit includes a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and a port for connecting a device equipped with an identification module. , An audio input/output (I/O) port, a video input/output (I/O) port, and an earphone port.

In the user terminal 100, in response to an external device being connected to the interface unit, appropriate control related to the connected external device may be performed.

In addition, the memory unit stores data supporting various functions of the user terminal 100. The memory unit may store a plurality of application programs (application programs) driven in the user terminal 100, data for operating the user terminal 100, and instructions.

At least some of these application programs may be downloaded from an external server through wireless communication. In addition, at least some of these application programs may exist on the user terminal 100 from the time of shipment for basic functions of the user terminal 100 (for example, an incoming call, a calling function, a message reception, and a calling function). .

Meanwhile, the application program may be stored in the memory unit and installed on the user terminal 100 to be driven to perform an operation (or function) of the user terminal 100 by a control unit.

In addition to the operations related to the service, the control unit generally controls the overall operation of the user terminal 100.

The controller may provide or process appropriate information or functions to the user by processing signals, data, information, etc. input or output through the above-described components or driving an application program stored in the memory unit.

Further, the control unit may control at least some of the above-described components in order to drive the application program stored in the memory unit. Furthermore, the control unit may operate by combining at least two or more of the components included in the user terminal 100 to drive the service.

Under the control of the control unit, the power supply unit receives external power and internal power to supply power to each component included in the user terminal 100. The power supply includes a battery, and the battery may be a built-in battery or a replaceable battery.

The wireless communication unit may include one or more components that enable wireless communication between the user terminal 100 and the wireless communication system or wireless communication between the user terminal 100 and the network in which the user terminal 100 is located.

For example, the wireless communication unit may include a mobile communication module, a short-range communication module, and a location information module.

The mobile communication module transmits and receives wireless signals to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call signal, or a text/multimedia message.

The short-range communication module refers to a module for short-range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), and ZigBee may be used as short-range communication technology.

The location information module is a module for acquiring the location (or current location) of the user terminal 100, and typical examples thereof include a Global Positioning System (GPS) module or a Wireless Fidelity (WiFi) module.

The GPS module receives location information from a plurality of satellites. Here, the location information may include coordinate information represented by latitude and longitude.

For example, the GPS module can accurately calculate the current position according to a triangulation method by measuring the exact time and distance from three or more satellites. A method of obtaining distance and time information from three satellites and correcting the error with one satellite can be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude from the location information received from the satellite, but also accurate time with three-dimensional speed information.

As another example, when the user terminal 100 utilizes the Wi-Fi module, the location of the user terminal 100 based on the information of the Wi-Fi module and a wireless access point (AP) that transmits or receives a wireless signal. Can be obtained.

If necessary, the location information module may perform any function among other modules of the wireless communication unit in order to substitute or additionally obtain data regarding the location of the user terminal 100.

That is, the location information module is a module used to acquire the location (or current location) of the user terminal 100, and is not limited to a module that directly calculates or acquires the location of the mobile terminal.

In addition, since the affiliate terminal 300 can be implemented by the same components as the above-described user terminal 100, detailed information on the affiliate terminal 300 will be omitted.

First, an online advertisement method using a mobile platform according to the present invention will be described in brief.

The service server 200 is a control server for operating and managing the mobile platform, and the mobile platform is provided to the user terminal 100 from the service server 200.

The mobile platform is an app store type platform, and various applications are sold between an app developer and a user through the mobile platform.

More specifically, an application developed and tested by an app developer can be registered on the mobile platform through the affiliate terminal 300, and the registered application is distributed to the user terminal 100 through the mobile platform. It is done until installation.

However, in the case of an application provided through an existing app store type mobile platform, it is common to carry various advertisements to achieve a commercial purpose.

In particular, an advertisement event is often used at the moment when a specific graphic or text is displayed while the application is running. This is a problem that momentarily executes an advertisement irrelevant to the content information provided through the application, thereby reducing the user's concentration on application use. exist.

Therefore, since many users turn away from the advertisement itself or are inefficient in attracting the attention of users, they cannot provide a special advertisement effect.

The present invention was devised to solve the above-mentioned problems, and by applying a subordinated advertisement exposure method to an application distributed to the user terminal 100 through the mobile platform, it minimizes advertisement exposure appearing during application execution to improve application execution. It is to create an environment where you can concentrate.

Hereinafter, the steps for the online advertising method using the mobile platform according to the present invention will be described in detail based on the above-mentioned contents, which refer to FIGS. 4 to 6.

4 is a flowchart of an online advertising method using a mobile platform according to an embodiment of the present invention, and FIG. 5 is a schematic flowchart of an online advertising method using a mobile platform according to a first embodiment of the present invention, 6 is a schematic flowchart of an online advertisement method using a mobile platform according to a second embodiment of the present invention.

As shown in Figure 4, the online advertising method using the mobile platform is largely the application receiving step (S100), the content information output step (S200), the image fragment output step (S300), the image fragment acquisition step (S400), image fragment It comprises a combination step (S500) and the compensation step (S600).

For reference, block (A) of FIG. 5 is an application receiving step (S100), block (B) is an image fragment output step (S300), block (C) is an image fragment combining step (S500), and (D) The block starts the compensation step (S600).

Also, block (A') of FIG. 6 includes steps belonging to block (A) of FIG. 5, block (B') belongs to block (B) of FIG. 5, and block (C') is shown in FIG. The steps belonging to the block (C), the block (D′) includes all the steps belonging to the block (D) of FIG. 5, or are selectively included, so that it can be executed repeatedly or correspondingly.

First, the application receiving step S100 is a step in which a content providing application is installed in the user terminal 100 through the mobile platform provided in the user terminal 100.

More specifically, as illustrated in FIG. 7, the mobile platform is selected by selecting a mobile platform icon MI located in an area of the background screen of the user terminal 100 through the input unit of the user terminal 100. Run the base application.

7 is a schematic diagram of an example of a user terminal background screen according to the present invention.

Through the execution of the mobile platform-based application, a list of content providing applications registered in the mobile platform is output to the output unit of the user terminal 100, and among the content providing application list through the input unit of the user terminal 100 At least one specific content providing application is selected and installed in the user terminal 100.

The content providing application is an application that provides content information such as shopping, video, music, books, and games, and includes all types of applications that can be used in a mobile terminal.

In addition, the content providing application is registered on the mobile platform through the affiliate terminal 300, or is transmitted to the service server 200 and registered on the mobile platform through the service server 200, so that the mobile platform It can be distributed to the user terminal 100 through.

As described above, through the application receiving step (S100), a content providing application is installed in the user terminal 100, and each of the installed content providing applications has a corresponding application icon (I) corresponding to the user terminal 100. ) Is automatically generated, see FIG. 7.

Since the application icon I is interlocked with the installed content providing application, the installed content providing application can be executed by selecting the application icon I through the input unit of the user terminal 100.

The content information output step (S200) in which the content information CM provided through the content providing application is output is executed on the output unit of the user terminal 100 through the execution of the content providing application, which is illustrated in FIGS. 8 and 11 See.

8 and 11 are schematic diagrams of an example of an execution screen for the content information output step according to the first embodiment of the present invention. FIG. 8 shows content information in the form of a mobile game, and FIG. 11 includes a video It is assumed that multimedia content information is output.

Hereinafter, the first embodiment will be described as an example, but the present invention is not limited thereto.

8 and 11, the content information output step (S200) allows the user to enjoy the content information (CM) provided through the content providing application by executing the content providing application.

In addition, while the content information output step (S200) is in progress, the image fragment output step (S300) is performed, and refer to FIGS. 9 and 12.

9 and 12 are schematic diagrams of an example of an execution screen for an image fragment output step according to a first embodiment of the present invention.

9 and 12, in the image fragment output step (S300), at least one image fragment information (IP) is superimposed on the content information (CM) being output to the output unit of the user terminal (100). This is the step to output.

The image fragment information (IP) is generated by dividing and processing target advertisement image information, which is advertisement information to be exposed to users through the online advertisement method service of the present invention, and is divided into jigsaw puzzle fragments. Is created.

More specifically, the target advertisement image information is a representative image of advertisement information implemented in a format including photos and videos, and is registered in the service server 200 through the affiliate terminal 300, but in the case of a video advertisement , A representative image in a static state designated through the affiliate terminal 300 may be registered as target advertisement image information.

That is, since the present invention is not limited to the format of advertisements, advertisements having various formats can be introduced and applied.

In addition, the image engraving output step (S300) is composed of detailed steps including a division processing step, an additional layer layer forming step and a random engraving output step, and the detailed steps are sequentially executed.

First, the division processing step is a step of dividing the at least one target advertisement image information into a plurality of pieces of image information (IP) having a form of a jigsaw puzzle piece.

Preferably, the image fragment information (IP) is characterized in that it is divided into a shape corresponding to the shape of the other image fragment information (IP) to be connected to each other.

Subsequent to the division processing step, an additional layer layer formation step and a random engraving output step are sequentially executed, and at least one or more image fragment information (IP) processed through the division processing step is output from the user terminal 100. It is a step that is output on.

More specifically, the additional layer layer forming step is a step of forming an additional output layer layer that is virtually formed on the output layer layer on which the content information CM is output from the output unit of the user terminal 100.

Then, the random piece output step is performed to output the segmented at least one piece of image information (IP) to an arbitrary position in the additional output layer layer.

That is, as described above, the image fragmentation information (IP) divided into pieces of a jigsaw puzzle is output at an arbitrary position during execution of the content providing application, but the output time point is determined according to the type of the content providing application to be executed. It is set according to established criteria.

In other words, when at least one of the at least one of the contents is reached by the service server 200 according to the type of content information (CM) provided by the content providing application, or when the end point of the predetermined execution time is reached. Image fragment information (IP) is output.

More specifically, as shown in FIG. 9, items such as achievement of a certain score or a certain level on a mobile game and performance of a quest (a task or action designated by a user to smoothly progress the game) are preset as a target. The at least one or more image fragment information (IP) is output at the time when the predetermined target is achieved.

In addition, as shown in FIG. 12, when the end time of the preset video content information playback time (running time) is reached through the service server 200, the at least one image fragment information IP is output. .

That is, as described above, by executing the content providing application or by outputting the image fragment information IP at the time when the user's attention is called, the user's concentration on the content information CM is not disturbed, and at the same time, the user We want to minimize exposure to advertisements that cause inconvenience.

Thereafter, at least one or more of the image fragment information IP output in the image fragment output step S300 is selected, and the stored image fragment acquisition step S400 is performed, which is described with reference to FIGS. 10 and 13.

10 and 13 are schematic diagrams of an example of an execution screen for an image fragment acquisition step according to a first embodiment of the present invention.

As shown in FIGS. 10 and 13, the at least one piece of image information (IP) output to be superimposed on the content information (CM) is selected through the step of obtaining the image pieces (S400), and the service server or By storing in the user terminal, the image fragment information (IP) can be obtained.

Thus, the description of the first embodiment according to the present invention is completed, and the second embodiment will be described below, which is referred to FIGS. 14 to 18.

14 and 15 are schematic diagrams of an example of an execution screen for a content information output step according to a second embodiment of the present invention, and FIG. 16 is an image fragment output step according to a second embodiment of the present invention. A schematic diagram of an example of a screen, and FIGS. 17 and 18 are schematic diagrams of an example of an execution screen for an image fragment acquisition step according to a second embodiment of the present invention.

In the case of the second embodiment of the present invention, the process proceeds in the same steps as the above-described first embodiment, but differs in that the advertisement information is exposed through the image engraving output step (S300) and the image engraving obtaining step (S400 ).

Hereinafter, a second embodiment will be described as an example of a content providing application providing content information CM in the form of a mobile game, but the present invention is not limited thereto.

First, as shown in FIGS. 14 and 15, content information CM is output to the output unit of the user terminal 100 through the content information output step S200, and the content output step S200 is in progress. The image engraving output step (S300) is executed.

The image engraving output step S300 is a step in which the image fragment information IP divided into pieces of a jigsaw puzzle is output to an arbitrary location during execution of a content providing application, which is illustrated in FIG. 16.

As shown in FIG. 16, in the case of the second embodiment, in the image fragment output step S300, the image fragment information IP is output when the virtual money provided by the content providing application is exhausted. It is characterized by.

In addition, preferably, the image fragmentation information IP may be output at the time when the free content information including the free webtoon session and the learning video provided by the content providing application is completed.

Thereafter, at least one or more of the image fragment information (IP) output in the image fragment output step (S300) is selected and stored, thereby proceeding to an image fragment acquisition step (S400), which is referred to FIGS. 17 and 18.

As shown in FIG. 17, in the case of the second embodiment, in the image fragment acquisition step (S400), the at least one image fragment information (IP) output in the image fragment output step (S300) includes the user terminal. It is selected through the input unit, and when it is selected by maintaining an input for a certain time, the virtual money provided by the content providing application is additionally paid according to the input retention time.

That is, the virtual money is differentially paid to the user terminal 100 according to the input retention time, and at the same time, during the input retention time, advertisement information including target advertisement image information corresponding to the selected image fragment information (IP) ( AD) is output, but is limited to be exposed only during the input retention time in order to increase concentration on the advertisement information AD.

As described above, the user voluntarily views the advertisement information AD in order to acquire more virtual money, thereby reducing the feeling of rejection from the advertisement and simultaneously exposing the advertisement information AD, thereby enhancing the advertising effect. Can be maximized.

In addition, it is possible to improve understanding of advertisement information that is insufficient with the image fragmentation information (IP).

In addition, preferably, according to the input retention time, the webtoon session provided free of charge by the content providing application, additional rounds for free content information including learning videos, or additional video time may be provided.

In addition, the input retention time can be checked in real time through the input time display section TS output on the lower side of the output of the user terminal 100, and the longer the input retention time, the higher the amount of virtual money is paid. do.

In addition, when the input retention time satisfies a preset time condition, the selected image fragment information (IP) is stored in the service server 200 or the user terminal 100 and is obtainable, which is obtained in FIG. 18. See.

That is, if the input is maintained for a predetermined time or more, the selected image fragment information IP may be finally obtained, and additional virtual money according to the input retention time may be additionally paid.

In addition, if the input cannot be maintained for more than a predetermined time, the selected image fragment information IP cannot be obtained, and only additional virtual money according to the input retention time is received.

The preset time may be set equal to the total playing time of the output advertisement information AD.

Therefore, according to the above, the present invention, when maintaining the input for a predetermined time or more, by configuring the selected image fragment information (IP) and the maximum virtual money that can be obtained, by paying, the user's advertising information (AD) as a whole It can induce viewing of the video.

After the description of the second embodiment according to the present invention, the following describes the image fragment combination step (S500).

In the image fragment combination step (S500), the at least one or more image fragment information (IP) stored through the image fragment acquisition step (S400) is combined, and the target advertisement image information corresponding to the image fragment information (IP) is As a step of completing the jigsaw puzzle, see FIGS. 20 to 22.

20 is a schematic diagram of an example of an execution screen for a puzzle matching preparation step according to an embodiment of the present invention, and FIGS. 21 and 22 are views of an execution screen for a puzzle matching execution step according to an embodiment of the present invention This is a schematic diagram of an example.

The image fragment combination step (S500) includes a detailed step including a puzzle fit preparation step and a puzzle fit execution step, and the detailed steps are sequentially performed.

First, the puzzle matching preparation step, as shown in Figure 20, at least one image fragment information (IP) stored in the image fragment acquisition step (S400), and at least one target advertisement image information (AI), The puzzle fitting window PW including at least one of the puzzle frame information PF is output through the output unit of the user terminal 100.

The target advertisement image information (AI), the target advertisement image information (AI) corresponding to at least one or more image fragment information (IP) acquired by the user is output, a plurality of pieces processed in the target advertisement image information (AI) The piece forming information AS having a shape corresponding to each of the pieces of image piece information IP and the image piece information IP seated on the piece forming information AS are superimposed and output.

The seated image fragment information (IP) is image fragment information (IP) finally obtained through the image fragment acquiring step (S400), and pieces forming information having a corresponding shape through a puzzle fitting execution step to be described later ( AS) is the image fragment information (IP) in the stored state.

That is, the user can check the completion rate of each puzzle of the target advertisement image information AI by checking the target advertisement image information AI displayed in the puzzle customization window PW.

The puzzle frame information PF includes a plurality of pieces of shape information AS having a shape corresponding to each of the image fragment information IP.

In addition, a compensation information confirmation button RI is provided on the puzzle frame information PF, and a detailed description of the function of the compensation information confirmation button RI will be described later.

In addition, the puzzle customization window (PW), as shown in Figure 7, the user terminal 100 by selecting a mobile platform icon (MI) located on the background screen to run the mobile platform-based application, the user terminal (100) It can be output to the output unit, as shown in Figure 19 in addition to the above-described method, it is also possible to output through the end confirmation window (EW).

19 is a schematic diagram of an example of an exit confirmation window output screen according to an embodiment of the present invention.

More specifically, when the content providing application is terminated by the user terminal 100, an end confirmation window EW for checking whether the content providing application is terminated is output through the output unit of the user terminal 100. .

The end confirmation window EW is provided with a puzzle fit execution button PB at the bottom left, and the puzzle fit execution button PB is a means for inducing the output of the puzzle fit window PW.

Therefore, by selecting the puzzle matching execution button PB through the input unit of the user terminal 100, the output of the puzzle matching window PW can be executed.

That is, as described above, the present invention prevents the content providing application from being terminated by the user by accidentally pressing the end button by outputting an end confirmation window (EW), and the image obtained immediately after the user ends the content providing application. It provides an environment in which fragment information (IP) can be immediately checked.

In addition, the puzzle customized execution button (PB), by acting as a behavior-inducing button to induce to use the advertisement service provided by the mobile platform after the content providing application is finished, can induce the use of natural services.

Subsequently, a puzzle matching execution step is performed, which selects at least one image fragment information (IP) stored in the image fragment acquisition step (S400) through the input unit of the user terminal 100, and then the puzzle frame information (PF). It is a step of completing the jigsaw puzzle for the target advertisement image information AI corresponding to the image fragment information IP by moving to and positioning and sitting on the corresponding piece shape information AS.

More specifically, first, when a specific target advertisement image information (AI) is selected from a list of target advertisement image information (AI) output on a puzzle custom window (PW) through an input unit of the user terminal, the target advertisement image information The puzzle frame information PF corresponding to (AI) is output.

Thereafter, the image fragment information IP corresponding to the target advertisement image information AI is selected, but the input is maintained and moved to the puzzle frame information PF side to be positioned and seated in the corresponding piece shape information AS. , Can solve the puzzle.

In addition, as shown in FIG. 21, during the puzzle matching execution step, advertisement information AD may be superimposed and output in one area of the puzzle matching window PW.

The advertisement information AD is randomly selected and output from the advertisement information AD stored in the service server 200 through the affiliate terminal 300.

In addition, during the advertisement information AD output, when the user searches the list of image fragment information (IP) obtained up and down, the target advertisement image information (AI) corresponding to the advertisement information (AD) is divided When the image fragment information IP is present, a sparkling halo effect is applied to the image fragment information IP, thereby providing a hint for the user to fit the puzzle.

Subsequently, the image fragment information (IP) with which the frame is twinkling is selected, but when the input is maintained and moved to the advertisement information (AD) side, the advertisement information (AD) forms a piece corresponding to the image fragment information (IP) It is converted into puzzle frame information (PF) including information (AS), so that the puzzle can be customized.

On the other hand, if there is no image fragmentation information IP segmented from the target advertisement image information AI corresponding to the advertisement information AD, the user searches for the target advertisement image information AI to fit the puzzle. A specific target advertisement image information (AI) to be executed may be selected, and when selected, the advertisement information (AD) is converted into puzzle frame information (PF) corresponding to the specific target advertisement image information (AI) and output. This is referred to FIG. 22.

In addition, when a specific target advertisement image information (AI) is selected, a halo effect with a twinkling border is applied to the image fragment information (IP) generated by being divided and processed from the selected specific target advertisement image information (AI), thereby providing a user with Hints for puzzle matching are provided.

Subsequently, the image fragment information (IP) with which the border is twinkled is selected, but the input is maintained to move to the puzzle frame information (PF) side, and the location and the piece formation information (AS) corresponding to the image fragment information (IP) are Can be seated.

In addition, when the selected specific target advertisement image information (AI) is a representative image of a video advertisement, advertisement information (AD) corresponding to the target advertisement image information (AI) may be reproduced by overlapping puzzle frame information (PF). However, if the advertisement information AD overlaps with the advertisement information AD output during the puzzle matching execution step, the above-described process may be omitted.

In other words, through the above-described puzzle matching execution step, the role of completing the jigsaw puzzle for the target advertisement image information (AI) directly to the user is shared, thereby improving the user's understanding of advertisement and enhancing the effect of imprinting on advertisement.

In addition, by providing the user with the pleasure of the game, there is an effect that can transform the advertisement into a pleasant game.

In addition, unlike the one-way internet advertisement technique provided only by the existing graphic file, by performing the original advertisement through the game, it can induce consumer curiosity and increase the advertisement effect.

In addition, after the image fragment acquisition step (S400) of acquiring and storing the image fragment information (IP) is executed, a subordinated advertisement in which the image fragment combination step (S500) of matching the jigsaw puzzle to the target advertisement image information (AI) is performed By adopting the exposure method, it is possible to reduce the investment effect that is only used without viewing advertisements.

And, the image fragment information (IP) acquired through the image fragment acquisition step (S400) can be registered as an exchange puzzle fragment or a desired puzzle fragment, and the registered details can be checked through the puzzle fragment registration history output window (JW). It is possible, see FIG. 26.

26 is a schematic diagram of an example of a puzzle piece registration history output window output screen according to an embodiment of the present invention, wherein the puzzle piece registration history output window (JW) is a button provided in the puzzle customization window (PW) (not shown) Hour), it is possible to output.

The exchange puzzle piece is an unnecessary image piece information (IP) due to various reasons such as the need for different image piece information (IP) of priority, or overlapping image piece information (IP), and puzzles with others. Image fragment information (IP) that is intended to be exchanged with other image fragment information (IP) through the piece exchange process.

In addition, the desired puzzle piece is image fragment information (IP) that is desired to be acquired through a process of exchanging puzzle pieces with others.

That is, in the puzzle matching execution step, the image fragmentation information (IP) divided from the target advertisement image information (AI) corresponding to the output advertisement information (AD) and the target advertisement image information (AI) matching the puzzle in progress Search for image fragment information (IP), and if it is determined that it is an unnecessary piece to oneself through the above-described search, it can be registered as an exchange puzzle piece, and upon registration, the exchange puzzle piece and the desired puzzle piece to be exchanged are also included. You can register.

The registration history of the exchange puzzle piece and the desired puzzle piece can be checked through the puzzle piece registration history output window (JW), and the registration history is registered on the mobile platform so that it can be shared among users who use the mobile platform. Is provided.

Therefore, the user can obtain the desired image fragment information (IP) by exchanging the image fragment information (IP) through communication with others while checking the puzzle fragment registration history registered in the mobile platform, and more quickly target the target advertisement image The jigsaw puzzle for information (AI) can be completed, thereby increasing the fun of the game and increasing the concentration of the target advertisement image information (AI).

In addition, through the exchange transaction, it is possible to obtain an effect that can be imprinted more deeply on the target advertisement image information (AI) and the advertisement information (AD) including the target through the expectation and purpose achieved by the transaction.

Then, in the above-described image fragment combination step (S500), at least one or more image fragment information (IP) stored in the image fragment acquisition step (S400) is maintained over a predetermined time input through the input unit of the user terminal 100 When selected, the hint providing window HW including the hint information may be output to the output unit of the user terminal 100 for a predetermined time, which is referred to FIGS. 23 and 24.

23 and 24 are schematic diagrams of an example of a hint providing window output screen according to the present invention.

The hint information may be provided in the form of puzzle frame information PF including a plurality of pieces of shape information AS having a shape corresponding to the image fragment information IP, as illustrated in FIG. 23.

Alternatively, as illustrated in FIG. 24, it may be provided in the form of at least one peripheral image fragment information (IP) that is assembled in engagement with the image fragment information (IP).

In addition, preferably, when outputting hint information, the target advertisement image information (AI) corresponding to the selected image fragment information (IP) is maintained by maintaining the input for a predetermined time or more through the input unit of the user terminal 100, and representative of the video advertisement In the case of an image, it is characterized in that hint information is provided after the advertisement information, which is the entire image of the video advertisement, is output through the output unit of the user terminal 100.

As described above, the present invention provides hint information for solving a problem for smooth progress, thereby preventing users from deteriorating and giving up morale, and at the same time, presenting a method for overcoming difficulties to increase user participation. .

Next, the compensation step (S600) will be described, which is a step of paying the compensation information for the target advertisement image information (AI) completed in the image fragment combination step (S500) to the user terminal (100). .

Hereinafter, a process of providing compensation information to the user terminal 100 through the compensation step S600 will be described in detail.

First, target advertisement image information corresponding to the image fragment information (IP) by selectively or sequentially executing at least one or more of the steps from the application receiving step (S100) to the image fragment combining step (S500). The jigsaw puzzle for (AI) is completed.

At this time, the completed target advertisement image information (AI), the ranking of the user terminal 100 according to the completion order is aggregated by the service server, and the reward provided to the user terminal 100 according to the aggregated ranking Information is differentiated and paid.

In more detail, the aggregated rankings are classified and classified into a certain section, and the higher the rating, the higher the compensation information corresponding to the amount.

The reward information can be paid in various forms, such as a cash coupon that can be converted into cash, a voucher coupon, or a discount coupon.

In addition, the user can check the details of the compensation information for each target advertisement image information (AI), refer to FIGS. 20 and 25.

As shown in FIG. 20, a compensation information confirmation button RI is provided at the upper right of the puzzle frame information PF of the puzzle fitting window PW output to the output unit of the user terminal 100.

Accordingly, after selecting the target advertisement image information AI to check the compensation information details through the input unit of the user terminal 100 and selecting the compensation information confirmation button RI, as shown in FIG. 25. , Reward information output window (RW) for the selected target advertisement image information (AI) is output.

Accordingly, through the reward information breakdown output window (RW), the user can check the number of compensation completion and the expected number of compensation for each selected target advertisement image information AI.

That is, as described above, by introducing the compensation step (S600), not only induces the user's interest in that it can simply generate additional revenue regardless of time and place through the user terminal 100, Although the user recognizes that it is an advertisement, it is possible to lessen the objection to the advertisement through the hearing that the user is compensated.

In addition, by introducing the differential payment of compensation information according to the completion order, the user makes continuous connection with expectation and tension, which in turn can induce active participation of the user.

In addition, since higher rewards are paid as they belong to the higher rank, it is possible to induce usage activation and to continuously induce interest by inducing competition among users.

Each step of each control algorithm according to the present invention described above can be executed in a reversed order as necessary, and even in the case of an embodiment in which the order is reversed and executed, it is obvious that it belongs to the scope of the present invention.

As described above, the present invention has been described with reference to the embodiment shown in the drawings, but this is only for explaining the invention, and those skilled in the art to which the present invention pertains various modifications or equivalents from the detailed description of the invention It will be understood that one embodiment is possible.

Therefore, the true scope of the present invention should be determined by the technical spirit of the claims.

1000: Online advertising method provision system
100: user terminal
200: service server
300: partner terminal
S100: application receiving step
S200: content information output step
S300: Image engraving output stage
S400: Image fragment acquisition stage
S500: Image fragment combination step
S600: compensation stage
MI: Mobile platform icon
I: Application icon
CM: Content information
AI: Target advertisement image information
IP: Image engraving information
AD: Advertising information
PB: Puzzle custom execution button
PW: Puzzle custom window
AS: Sculpture formation information
PF: Puzzle frame information
HW: Hint window
RI: Compensation information confirmation button
RW: Compensation information breakdown output window
EW: Exit confirmation window
TS: Input time display section
JW: Puzzle piece registration history output window

Claims (16)

As an online advertising method using a mobile platform that provides advertising services to a user terminal through a service server,
A content information output step of outputting content information to an output unit of the user terminal through execution of a content providing application using the user terminal;
During the process of outputting the content information, at least one or more image fragment information among a plurality of image fragment information obtained by dividing and processing at least one target advertisement image information to be advertised is superimposed on content information being output to the output unit of the user terminal. An image fragment output step of outputting;
When the at least one piece of image information that is output to be superimposed on the content information in the step of outputting the image is selected through the input unit of the user terminal, the selected image piece information is stored in the service server or the user terminal Acquisition stage; And
Including the image fragment combination step of completing the target advertisement image information corresponding to the image fragment information by combining the at least one image fragment information stored in the image fragment acquisition step; includes,
The step of obtaining the image fragments,
When the at least one piece of image information output in the step of outputting the image is selected through an input unit of the user terminal, and is selected by maintaining a certain time input, a virtual provided by the content providing application according to an input retention time Online using a mobile platform characterized in that money or free content information is additionally provided, and advertisement information including target advertisement image information corresponding to the image fragment information selected during the input retention time is output to the output of the user terminal. Advertising method.
According to claim 1,
The content providing application,
Online using a mobile platform characterized in that it is registered on the mobile platform through an affiliated company terminal, or transmitted to the service server and registered on the mobile platform through the service server, and distributed to the user terminal through the mobile platform. Advertising method.
According to claim 2,
Online advertising method using the mobile platform,
Before the content information output step,
An online advertisement method using a mobile platform further comprising; an application receiving step in which at least one content providing application registered in the mobile platform is selected and installed in the user terminal through the input unit of the user terminal.
According to claim 1,
The target advertisement image information,
As a representative image of advertisement information implemented in a format including photos and videos, in the case of a video advertisement, online advertisement using a mobile platform, characterized in that a representative image in a static state designated through an affiliate terminal is stored as target advertisement image information. Way.
According to claim 1,
The image engraving output step,
Displaying at least one image fragment information among a plurality of image fragment information processed by dividing the at least one target advertisement image information into jigsaw puzzle pieces, superimposed on content information being output on the output unit of the user terminal Online advertising method using a mobile platform, characterized in that executed.
The method of claim 5,
The image engraving output step,
A division processing step of dividing and processing the target advertisement image information into a plurality of image fragment information; and,
An additional layer layer forming step of forming an additional output layer layer virtually formed on the output layer layer on which the content information is output from the output unit of the user terminal; And
And a random piece output step of outputting the divided pieces of at least one piece of image information to an arbitrary position in the additional output layer layer.
According to claim 1,
The image engraving output step,
It is executed during the process of outputting the content information, and at least one piece of image information is outputted at the time of achieving a predetermined criterion by the service server according to the type of content information provided by the content providing application. An online advertising method using a mobile platform, characterized in that it is output superimposed on the content information being output to the department.
According to claim 1,
The image engraving output step,
At least one piece of image information is executed when the virtual money provided by the content providing application is exhausted or the free content information provided by the content providing application is output when the content information application is executed. An online advertising method using a mobile platform, characterized in that it is output superimposed on the content information being output to the output of the user terminal.
delete According to claim 1,
The step of obtaining the image fragments,
When the at least one image fragment information output in the image fragment output step is selected through an input unit of the user terminal, and is selected by maintaining an input for a predetermined time or longer, the selected image fragment information is the service server or the user Online advertising method using a mobile platform, characterized in that stored in the terminal.
delete According to claim 1,
The image fragment combination step,
At least one of puzzle frame information including at least one piece of image information stored in the step of acquiring the image pieces, at least one target advertisement image information, and a plurality of pieces of shape information having a shape corresponding to each of the pieces of image information. A puzzle matching preparation step of outputting a puzzle fitting window including the above information through the output unit of the user terminal; And
Including a puzzle fitting execution step of selecting at least one piece of image information stored in the step of acquiring the image through the input unit of the user terminal, and then moving to the puzzle frame information to position and settle on the corresponding piece shape information. Online advertising method using a mobile platform characterized by.
The method of claim 12,
The puzzle preparation step,
When selecting at least one or more image fragment information stored in the image fragment acquisition step by maintaining an input for a predetermined time or longer through an input unit of a user terminal,
A hint providing window including hint information provided as puzzle frame information including a plurality of pieces of shape information having a shape corresponding to the image fragment information or at least one or more surrounding image fragment information assembled in association with the image fragment information is preset Online advertising method using a mobile platform characterized in that it is output to the output of the user terminal for a period of time.
The method of claim 3,
Online advertising method using the mobile platform,
When the target advertisement image information corresponding to the image fragment information is completed by selectively or sequentially executing at least one of the steps from the application reception step to the image fragment combination step, the user terminal from the service server Online compensation method using a mobile platform, characterized in that it further comprises; a compensation step of providing compensation information.
The method of claim 14,
The completed target advertisement image information,
The online advertisement method using a mobile platform, characterized in that the ranking of the user terminal according to the completion order is aggregated by the service server and executed to differentiate the compensation information provided to the user terminal according to the aggregated ranking.
The method of claim 12,
When the content providing application is terminated by the user terminal, an end confirmation window for confirming whether the content providing application is terminated is output through the output unit of the user terminal, wherein the end confirmation window is a puzzle for inducing the output of the puzzle customization window Online advertising method using a mobile platform, characterized in that it has a custom execution button.

Images