KR20140025085A - Computer readable recording medium, system and method for providing advertisement linked whith mobile using on-line game - Google Patents

Abstract

The present invention relates to a mobile linked advertisement providing system using an online game and a method thereof. More particularly, the present invention relates to a mobile linked advertisement providing system using an online game and a method thereof, capable of improving the advertisement effect of an advertiser and improving the online game participation rate of participants by supplying the advertisement information (brand, product, and event) of the advertiser through the online game and supplying a corresponding compensation product (coupon and present) to the participants of the online game. The present invention improves advertisement effects by increasing the exposing number of the advertisement to be exposed to a consumer. [Reference numerals] (1) Communication network; (AA) Consumer/Participant; (BB) Advertiser

Description

Computer-readable recording medium, mobile linked advertisement providing system using online game and method thereof {COMPUTER READABLE RECORDING MEDIUM, SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT LINKED WHITH MOBILE USING ON-LINE GAME}

The present invention relates to a mobile interlocking advertisement providing system and method thereof, and more particularly, to provide an advertisement game (brand, product, event, etc.) of an advertiser in an online game, and a reward product (coupon) corresponding to a participant participating in the online game. The present invention relates to a mobile-linked advertisement providing system and method using an online game that can improve the participation rate of an online game by providing a prize, etc.).

Recently, due to the development of information and communication technology, the mobile communication terminal is providing not only a voice communication function but also various functions in conjunction with the development of new services and contents such as online games, internet search, online shopping and social networking using the Internet. As such mobile communication terminals are widely used as high-performance multimedia devices, mobile advertisements through mobile communication terminals are newly illuminated as new advertising media.

Mobile advertisements using mobile communication terminals are capable of personalized advertisements compared to traditional advertisement media. That is, instead of executing the same advertisement to an unspecified number of people as in the traditional advertising medium, it is possible to provide a suitable advertisement according to the characteristics of the owner of the mobile communication terminal to increase the efficiency of the advertisement. In addition, mobile advertisement using a mobile communication terminal can provide an advertisement suitable for a desired time period compared to a traditional advertisement medium.

In addition, one of the biggest features of mobile advertising using a mobile communication terminal is that two-way communication is possible, unlike TV or newspaper advertisement, which is a traditional advertising medium. Callback URLs are added to the mobile terminal's advertisements to direct consumers to the site, or callback numbers can be used to direct callers to the advertiser's call center. It can lead to a purchase.

However, despite these advantages, mobile advertisements using mobile communication terminals have many problems in their utility. One of them is consumer complaints due to random advertising. Mobile advertising is based on consumer's consent in principle, but consumer complaints are increasing due to illegal advertising activity of some operators, and these consumer complaints cause negative image of mobile advertising, rather than positive effects. It is a reality now that negative effects on products are caused.

Accordingly, recently, the Republic of Korea Patent No. 10-1065366 (Registration Date: September 09, 2011) has been proposed a 'mobile advertising system for providing a push-type advertising service. The above-described prior art provides a mobile communication terminal user with a push type advertisement service (target advertisement) based on the user's current location and the content of the received message, and distributes a predetermined amount of advertising revenue to the user who reads the advertisement content. By providing an application (hereinafter referred to as an app), the user can be actively engaged in the advertisement service, and accordingly, the user can provide a high advertisement effect according to the user's active click on the advertisement.

However, the above-described prior art has a limit in forming consumer consensus on the advertisement as the advertiser unilaterally provides the advertisement to the consumer inevitably, so that the active participation of the consumer is limited. Moreover, in order to induce the active participation of consumers, the advertising proceeds are provided to the consumer to a certain portion, but the consumers have to click on the advertisements only for the purpose of profit distribution, so the advertising effect is inevitably low.

On the other hand, as another form of mobile-based advertising, technologies incorporating mobile games into advertising in order to induce consumer interest and maximize advertising efficiency are disclosed in Korean Patent Publication No. 10-2005-0071840 (Published: 2005. 07. 08 ), Republic of Korea Patent No. 10-0738686 (Registration Date: 2007. 07. 05), Republic of Korea Patent Publication No. 10-2011-0057812 (Publication date: 06. 01. 2011), Republic of Korea Patent No. 10-1128627 ( Date of registration: March 13, 2012).

Prior arts incorporating the above-mentioned mobile games into advertisements provide consumers with mobile games by exposing advertisements on the screen of the mobile games, and give prizes such as coupons as appropriate rewards to consumers who participated in the games. We tried to maximize the advertising effect of advertisers by inducing the active participation of consumers through induction.

However, most of the technologies incorporating the mobile games known to the prior art, including the above-mentioned prior arts, have been mainly used to provide advertisements on one side of the game screen unrelated to the games. While focusing, even if advertisements are displayed together in the game screen, the advertisements exposed to consumers are limited. In other words, the apparent surface advertising effect may be high, but the effective advertising effect that substantially affects product purchase was insufficient.

In addition, since the above prior arts apply a method of providing most coupons to consumers who participate in a mobile game irrespective of the game result, the consumer tends to induce game participation for the purpose of simply obtaining a coupon. There is no choice but to lack. As the prior arts are extremely limited in inducing the competition of consumers participating in the game, the consumers easily lose interest in the game, and the re-participation rate is low.

KR 10-1065366 B1, 2011. 09. 08. KR 10-2005-0071840 A, 2005. 07. 08. KR 10-0738686 B1, 2007. 07. 05. KR 10-2011-0057812 A, 2011. 06. 01. KR 10-1128627 B1, 2012. 03. 13.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in view of the above problems, and has the following objectives.

First, the present invention does not provide advertisements uniformly on the game screen without being related to the game, but provides the advertisement in association with the game so that the advertisement becomes part of the game, thereby increasing the number of advertisements exposed to the consumer to purchase the product. An object of the present invention is to provide a mobile linked advertisement providing system and a method for obtaining an effective advertising effect.

Second, the present invention does not uniformly provide coupons to all consumers who participate in the game, but induces a competition in good faith among consumers by providing a reward corresponding to the result immediately for each game to the consumers, thereby regenerating the game. Another object of the present invention is to provide a mobile linked advertisement providing system and a method for improving the participation rate to obtain long-term advertisement effects.

Third, the present invention provides a mobile linked advertisement providing system and method for improving the effective advertising effect affecting the product purchase by increasing the number of advertisements exposed to consumers by exposing the advertisements for a certain time even during each game loading and result announcement. There is another purpose to provide.

Fourth, the present invention can secure the consumers to participate in the game at the same time by advising the game start time to the consumer to participate in the game regardless of whether the advertisement providing server is connected through the automatically activated notification window, causing competition and exposure to the advertisement. Another object of the present invention is to provide a mobile advertisement providing system and a method for maximizing the effect.

Fifth, the present invention provides a real time to friends connected through a messaging service app among friends who are interested in participating in the game or who want to participate in a game including advertisements, in particular, event information, which may be of interest or form consensus with friends. Another object of the present invention is to provide a mobile linked advertisement providing system and method associated with a messaging service app that can promote and encourage game participation to other friends.

The above objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention by those skilled in the art.

According to an aspect of the present invention, there is provided a basic game consisting of a plurality of mini-games in which one advertisement image is divided into a plurality of pieces and a coupon is hidden in any one of the divided pieces. Providing a plurality of mini-games in a database in which a special game consisting of a single game is divided into a plurality of pieces and prizes are hidden in one of the divided pieces, and sequentially providing the plurality of mini-games; Finding and selecting a coupon hidden in one of a plurality of pieces included in the advertisement image provided in each game, finding a hidden coupon, and providing the coupon to a selected game participant; Of mini games exceed the set number, or proceed with the basic game If the coupon is provided in excess of the number set in the set up and the end of the basic game proceeds to the special game, and hidden in any one of a plurality of pieces included in the advertisement image provided in the special game The present invention provides a computer-readable recording medium having recorded thereon a program for locating and selecting a prize and selecting and giving a prize to a selected game participant.

In addition, the present invention according to another aspect for achieving the above object is to register and manage an online game including an advertiser terminal, a consumer terminal, and various advertising images provided by the advertiser through the advertiser terminal, the online game And an advertisement game providing server for providing a mobile communication with the consumer terminal to be executed through the consumer terminal, wherein the online game divides one advertisement image into a plurality of pieces and adds one of the divided pieces. Basic game consisting of a plurality of mini-games that offer the coupon to a game participant who finds a hidden coupon, and a game in which one advertisement image is divided into a plurality of pieces and a prize is found hidden in one of the divided pieces. It consists of a single game that offers participants the prize. A special game, wherein the game participant accesses the advertisement game providing server through the consumer terminal, participates in the online game, and the fragment displayed through the display window of the consumer terminal in the course of playing the game. If a coupon or prize is selected among the hidden pieces, the advertisement game providing server provides the mobile linked advertisement, characterized in that to pay the coupon and the prize to the game participants who found the first priority coupon or prize in response to the game participants' selection Provide a system.

Preferably, the consumer terminal enters an Internet address (URL) of the advertisement game providing server in a display window provided through an Internet connection to access the advertisement game providing server, or downloads and installs an advertisement game service app. A game service app may be executed to access the advertisement game providing server.

Preferably, the advertisement game providing server proceeds to exceed the set number of mini-games of the basic game, or if the coupon is paid in excess of the set number in the process of the basic game, after the end of the basic game The special game may be provided to game participants through the consumer terminal.

Preferably, the consumer terminal is provided at the bottom of the display window along with the pre-installed messaging service app while the online game is running to provide friends connected via the messaging service app through the online game in conjunction with the messaging service app. Advertising information can be provided in real time.

Preferably, the consumer terminal is provided with a button to move the advertiser homepage for moving to the server of the advertiser that provides the advertisement image while the online game is running at the bottom of the display window, the game participant who received the coupon or the prize is the coupon or It can be provided to move to the homepage of the advertiser paying the prizes in real time.

Preferably, the mini game is composed of a loading step, a progress step, and a result presentation step, and the advertisement image may be provided to a game participant through the consumer terminal in the loading step, the progress step, and the result presentation step. .

In addition, the present invention according to another aspect for achieving the above object is to divide one advertisement image into a plurality of pieces based on the advertisement information provided from the advertiser terminal to the advertisement game providing server any one of the divided pieces A basic game consisting of a plurality of mini-games with coupons hidden in pieces, and a special game consisting of a single game in which one advertisement image is divided into a plurality of pieces and a prize is hidden in any one of the divided pieces. Registering an online game, accessing the advertisement game providing server through the consumer terminal, sequentially providing the plurality of mini games to the consumer terminal, and each of the mini games through the consumer terminal. Multiple pieces in the ad image provided by Finding and selecting a coupon hidden in one piece, finding a hidden coupon through the consumer terminal, and paying the selected coupon to the selected game participant; and mini-game of the basic game through the advertisement game providing server. Determining whether the coupon has been paid in excess of the set number or in the process of proceeding with the basic game; and as a result of the determination, the mini-game of the basic game exceeds the set number or the basic game. Proceeding with the special game after ending the basic game when the coupon is paid in excess of the set number in the process; and a plurality of pieces included in the advertisement image provided in the special game through the consumer terminal. Finding and selecting prizes hidden in any one of the pieces; It provides a mobile linked advertising providing method comprising the step of paying the prizes to the selected game participants to find the prizes hidden through the visa terminal.

As described above, according to the present invention, the following effects can be obtained.

First, the present invention divides one advertisement image into a plurality of pieces for each game, and provides advertisements by providing advertisements in such a manner that game participants find a coupon hidden in any one of the divided pieces. Since it is provided in association with the game to be a part of, the number of advertisements exposed to the consumer can be increased to improve the advertisement effect.

Second, the present invention divides one advertisement image into a plurality of pieces for each game, and the coupon hidden in any one of the divided pieces is the first among the participants in the game to find the coupon for the participants of the corresponding advertisement product coupon. By providing, it is possible to immediately provide a reward corresponding to the result for each game to the consumer, and through this, inducing competition in good faith among consumers, thereby improving the re-engagement rate of the game to obtain a long-term advertisement effect.

Third, the present invention increases the number of advertisements exposed to the consumer by exposing the corresponding advertisement image to the game participants for a predetermined time at the time of game loading and game results for each game, thereby improving the effective advertisement effect affecting the product purchase. have.

Fourth, the present invention is classified into a plurality of basic games that provide coupons and one special game that provides prizes, and provide basic games to game participants to complete a predetermined number or more of the mini games, or a certain number of games. If a coupon is found, after the basic game is finished, a special game is provided to the game participants to provide differentiated rewards to the game participants, thereby stimulating consumer interest, thereby maximizing the re-engagement rate and the advertising effect of the game.

Fifth, the present invention can automatically secure a consumer to participate in the game at the same time by automatically providing a notification window indicating the game start time to the mobile communication terminal of the subscribed members through the messaging service app to induce competition and advertisement exposure The effect can be maximized.

Sixthly, the present invention provides advertisement information to friends connected through a messaging service app among friends who are interested in participating in the game or who want to participate in the game including advertisements, in particular, event information. Providing game information, including in real time, may promote and encourage participation of other friends in the game.

Furthermore, the present invention uses a mobile communication terminal owned by the consumer, such as a bus or a train or a waiting time at a bank or a coffee shop when commuting, regardless of space or time. Finding Special Prizes' enables you to play online games, free users to play games, receive coupons, giveaways, and more. Advertisers can focus on promoting their brand, product and event information. In addition, online game providers can make money in exchange for promoting their brand, products and events.

1 is a block diagram showing a mobile interlocking advertisement providing system according to an embodiment of the present invention.
2 is a diagram illustrating an example of a screen configuration of a consumer terminal according to the present invention;
3 is a flowchart illustrating a basic game providing method in an online game according to an embodiment of the present invention.
4 is a flowchart illustrating a special game providing method in an online game according to an embodiment of the present invention.
5 is a diagram showing a mini-game according to the present invention.
6 is a view showing an advertisement image displayed through the display window of the consumer terminal according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various forms.

In the present specification, the present embodiment is provided to complete the disclosure of the present invention and to fully disclose the scope of the invention to a person having ordinary skill in the art to which the present invention belongs. And, the present invention is only defined by the scope of the claims. Thus, well-known components, well-known operations and well-known techniques in some embodiments are not described in detail in order to avoid obscuring the present invention.

Like reference numerals refer to like elements throughout the specification. And, the terms (mentioned) used in this specification are intended to illustrate the embodiments and are not intended to limit the invention in any way. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.

Throughout the specification, the term "consumer terminal" refers to a communication terminal capable of wired and wireless communication as a terminal possessed by a consumer. Here, the communication terminal may be a mobile communication terminal (for example, a mobile phone, a personal digital assistant (PDA), a smartphone, a tablet PC, etc., which is easy to carry). In the present invention, a smart phone which is preferably an intelligent terminal is used.

The consumer terminal may include a wired / wireless communication unit, an audio / video input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a control unit, and a power supply unit. The above-described components are not all essential, and may be added or subtracted depending on the characteristics.

The consumer terminal may be installed with a messaging service app. In addition, an advertisement game service app may be installed to receive an online game from an advertisement providing server.

The advertising game service app functions as an access means for allowing a consumer terminal to access an advertisement providing server to execute an online game provided by the advertisement providing server.

The messaging service app may be an e-mail, a messaging service app (for example, MSN, Yahoo Messenger, Nate On, Buddy Buddy, KakaoTalk, Facebook, Me Today, etc.), a mobile messaging service (for example, a short message service). (SMS), long message service (LMS), multimedia message service (MMS), etc. may be a messaging tool that can be executed in a mobile communication terminal, or an integrated messaging tool that integrates and operates these messaging services. .

The consumer terminal is capable of internet communication, fax, transmission, etc. while moving, and includes a personal information management function. In a daily life such as a communication network such as CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), LTE-A (LTE Advanced), Wibro / Wimax, WiFi, 3G (or 4G) It is possible to directly connect to the Internet using an Internet communication network that is readily available, and to access the Internet in various ways using various browsing programs.

In order to utilize the location information using the location-based service, the consumer terminal uses a GPS-based, mobile communication network-based, WiFi WLAN / sensor network-based location recognition technology, or location recognition combining a satellite navigation device and a WiFi WLAN. Can be built to use technology.

The consumer terminal may be provided with location information based on a mobile communication network provided by a telecommunication company. For this purpose, the location information providing system based on a mobile communication network may include a base station, a location recognition server, and a terminal, and a mobile communication network may be available in a location. Corresponds to

The consumer terminal may be provided with location information by using a WiFi WLAN / sensor network base associated with the satellite navigation device in order to solve a decrease in reception rate in indoor and building dense areas, which is a disadvantage of the GPS. The location information providing system using the WiFi wireless LAN / sensor network base may include a short-range wireless communication network and an electronic tag.

The consumer terminal is associated with a geographic information system (GIS) together with the location information obtained through the location-based service to display the location information on the map. Geographic information devices are used to collect, store, output, and analyze geographic and geographically relevant data, such as buildings, roads, rivers, contours, administrative boundaries, etc., to build, maintain, edit, analyze, and process a variety of geographic information. It is a system that obtains spatial information through display and output and helps spatial decision making.

Throughout the specification, an "advertiser terminal" refers to a communication terminal that is the same as a "consumer terminal" as a terminal possessed by an advertiser. Here, the communication terminal may be a mobile communication terminal (for example, a mobile phone, a personal digital assistant (PDA), a smartphone, a tablet PC, etc.) and a computer (for example, a desktop computer, a notebook, etc.). Preferably it may be a computer.

Throughout the specification, the "advertisement game provision server" is a server that provides an online game including an advertisement to a consumer, and has the same configuration as a conventional web server in hardware in order to communicate data with a consumer terminal through a communication network. Software modules include program modules implemented in various languages such as C, C ++, Jaba, Visual Basic, and Visual C to perform various functions.

The advertisement game providing server uses a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. in general server hardware. A typical example may be a website used in a Windows environment, a CERN, NCSA, an APPACH, etc. used in an Internet Information Server (IIS) and a Unix environment.

The advertisement game providing server may be a database built in or outside to store and manage a variety of information. The database refers to a general data structure implemented in a storage space of a computer system by using a management program, and refers to a data storage type that can freely search (extract), delete, edit, and add data. Such a database may be a relational database management system such as oracle, infomix, sybase, DB2, or an object-oriented database management system such as gemston, orion, O2, specific databases such as excelon, tamino, sekaiju, and the like, and may have appropriate fields or elements.

Throughout the specification, "consumer" and "participant" are mixed and described, but for convenience of description, "consumer" should be interpreted to include "participant". That is, in the present specification, a consumer participating in an online game provided by the advertisement game providing server by accessing the advertisement game providing server through a terminal owned by the consumer becomes a "participant".

Throughout the specification, a "notification window" refers to a window that is automatically connected to a consumer terminal through a messaging service app and is automatically opened on the screen of the consumer terminal even when the advertisement game providing server is not connected or the advertisement game service app is not running. Means.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless defined.

Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a system for providing mobile linked advertisements according to an embodiment of the present invention.

Referring to FIG. 1, a mobile interlocking advertisement providing system according to an exemplary embodiment of the present invention includes a plurality of consumer terminals 10 interconnected through a communication network 1, and an online game advertisement providing server 20 (hereinafter, provided as an advertisement game). Server). In addition, the advertisement game providing server 20 may further include an advertiser terminal 30 for providing advertisement information (brand, product, event information).

The consumer terminal 10 is a mobile communication terminal, preferably a smartphone, connected to the advertisement game providing server 20 through the communication network 1. The consumer may access the advertisement game providing server 20 by directly inputting the Internet address (URL) of the advertisement game providing server 20 in the internet window of the terminal 10 or by searching through an internet search portal site. It may be.

In addition, the consumer terminal 10 may be installed with an app (hereinafter referred to as an advertising game service app) for connecting to an online game including an advertisement in order to access the advertising game providing server 20. In addition, a messaging service app for participating in an online game together or informing a friend of advertisement information included in the online game, particularly event information in real time, may be installed.

The advertising game service app and the messaging service app may be operated in conjunction with each other, download and install from the advertising game providing server 20, or other app stores for smartphones (for example, Apple App Store, Google Android Market) It can be downloaded and installed from.

After the consumer accesses the advertisement game providing server 20 through the terminal 10 and registers through a membership registration process, or installs the advertisement game service app, a process of installing the advertisement game service app. Membership can be made automatically at. At the time of membership registration, consumer information may be stored in a database built in the advertisement game providing server 20, for example, a consumer information DB. The consumer information may include basic information such as name, social security number, address, contact information, gender, age, occupation, hobby, marital status, and the like.

The advertiser terminal 30 may access the advertisement game providing server 20 through the communication network 1 to register and update the advertisement information. The advertiser registers through the registration process before registering the advertisement information. At the time of membership registration, advertiser information may be stored in a database built in the advertisement game providing server 20, for example, advertiser information DB. In this case, the advertisement information includes a brand (company name), a business number, a corporation registration number, a representative, a representative, a contact person, an address, a region, and a product (product) information (product image, restaurant image, event event, price).

The consumer and the advertiser may access the advertisement game providing server 20 through the consumer terminal 10 or the advertiser terminal 30, respectively. For example, the Internet address (URL) of the advertisement game providing server 20 directly through an Internet window. ), Or you can access it separately by running an ad game service app. In addition, the advertisement game providing server 20 may be automatically accessed by a method of recognizing a QR code provided by the advertisement management company.

The advertisement game providing server 20 may provide various advertisement information provided by the advertiser from the advertiser terminal 30, for example, region, field, industry, occupation, brand, product, food menu, issue, job listing, event event, Save and manage notification information in database. The advertisement game providing server 20 uses the advertisement information provided from the advertiser terminal 30 to produce and provide an online game (aka, coupon and special prize search) including the advertisement information.

The online game is mainly composed of a basic game and a special game. The basic game can consist of approximately 100 to 300 mini games. Each game divides an ad image into multiple pieces, for example 100 pieces, then hides the coupon in one of the split pieces and gives it to the first person who finds the coupon. The game proceeds by providing the corresponding coupon. The special game consists of a single game, providing one advertisement image divided into 100 pieces, the same as the basic game, hiding prizes in one of the divided pieces, and being the first among the consumers who participated in the game. The game proceeds in a way that gives those prizes to those looking for it.

The special game is provided to the consumer when a certain criterion is satisfied. After the basic game is provided to the consumers who participated in the game, at least a certain number of mini games of the basic games are completed, or a schedule through the mini game. If more than the number of coupons are found, after the basic game is finished, a special game is provided to the game participants. For example, a mini game of 1/2 or more of the total mini games may be played, or may be provided to the consumer when 30 or more coupons are found in the preceding mini game. At this time, the special game is executed after the basic game is finished, thereby maximizing the re-engagement rate and the advertising effect of the game by inducing consumers' interest by providing a differentiated prize to the game participants.

Meanwhile, the database built in the advertisement game providing server 20 stores various programs for executing an online game, in addition to consumer information and advertiser information. In addition, various advertisement information provided from an advertiser is stored in the advertisement information DB. It is. In addition, the coupon and prize DB is stored a variety of coupons and prize information to be provided to the participants participating in the game. These may be registered and updated from time to time by advertisers.

2 is a diagram illustrating an example of a screen configuration of the consumer terminal 10 according to the present invention.

Referring to FIG. 2, the online game screen configuration displayed on the display window of the consumer terminal 10 includes a title (what), an advertisement screen displayed on the front of the display window, that is, an advertisement image 11 and an advertisement image 11. It includes a move button 12 to move to the advertiser homepage displayed on the lower right.

The move button 12 provides a consumer to move to the advertiser server 40 (see FIG. 1) of the advertisement. For example, after a consumer acquires a coupon from a currently participating mini-game, clicking the move button 12 moves to the advertiser server 40 of the corresponding advertisement linked to the consumer. Can be used. That is, in the present invention, it is possible to provide the consumer with a reward corresponding to the result immediately for each mini-game obtained, thereby improving the re-engagement rate of the game through inducing good competition among consumers.

In addition, the screen configuration of the consumer terminal 10 further includes a messaging service app 13 displayed on the lower left. The consumer selects one of the messaging service apps 13 to select from among friends who are interested in participating in the game, or who are interested in participating in a game that includes advertisements, especially event information, which may form a consensus with friends. Through the messaging service app, game information including advertisement information can be provided to friends connected in real time, thereby promoting and encouraging other friends to participate in the game.

Hereinafter, a method for providing mobile linked advertisements according to an embodiment of the present invention will be described.

3 is a flowchart illustrating a method for providing a mobile linked advertisement according to an embodiment of the present invention, which is a flowchart illustrating a basic game providing method in an online game.

Referring to FIG. 3, first, a consumer accesses an advertisement game providing server 20 through a terminal 10 to participate in a game (S31). At this time, the consumer connects by inputting an Internet address (URL) of the advertisement game providing server 20 in an internet window of the terminal 10 or by executing a pre-installed advertisement game service app. 20). In the case of the access method using the Internet address, only the authenticated member is allowed to participate in the game by accessing the advertisement game providing server 20 and performing a predetermined authentication procedure (login).

In the online game according to the present invention, the online game is provided at a specific time, such as at work, at lunch, or at work. And, the start time of the online game can be notified to the pre-subscribed members through a notification window.

Until the game start time arrives, consumers who are participating in the game are connected to the advertisement game providing server 20 in a standby state, and separately use the game method or coupon / winner before the game starts to eliminate the freeness of these game participants. In this process, a predetermined advertisement image may be provided to the waiters and exposed.

The online game according to the present invention continuously allows the access of the game participants until the game time arrives so that only a certain number of players can participate in the game, and if the capacity to participate in the game is exceeded, the advertisement game providing server 20 is no longer provided. Block the connection (S32, S33).

When the game starts when the game start time arrives, the game terminal provides the full screen image platform to the game participants. That is, the front advertising image platform is provided to the consumer on the display window of the consumer terminal 10 as shown in FIG. 2. In this case, the advertisement image 11 may be one advertisement image divided into 100 pieces (S34 and S35). And, in any one of the pieces are hidden coupons to be found by the participant.

In this case, the advertisement image provided through the consumer terminal 10 may be provided in the form shown in FIG. 6. Here, the representative advertisement image constituting the screen displayed on the terminal 10 has the priority of the advertisement image of the online game in which the consumer recently participated, or the advertisement image of finding the most coupon among the online games in which the consumer participated. In this way, consumers can easily find representative advertisement images of online games.

In addition, the advertisement image provided through the consumer terminal 10 may be set to a priority arbitrarily set by an operator of the advertisement game providing server 20, that is, a recently registered advertisement image, an advertisement image of an advertiser who has paid a large advertisement fee, and a consumer. The most popular advertisement image, the advertiser's advertisement image closest to the current position of the consumer may be a priority.

In this case, in relation to the current location of the consumer, the consumer transmits the location information acquired through the GPS device mounted on the terminal 10 to the advertisement game providing server 20, and the advertisement game providing server 20 is currently connected based on this. Based on the location information of a consumer, the advertisement image of an advertiser located close to the current location of the consumer may be provided as a priority.

In addition, the advertisement image provided through the display window of the consumer terminal 10 may be an advertisement image of an advertiser related to a specific industry or a specific word searched by a consumer. In addition, the advertisement game providing server 20 may database a corresponding advertisement image in which a specific consumer has received a coupon and provide the corresponding advertisement image when the corresponding consumer is connected in the future.

As such, when the consumer touches the display window and selects the corresponding advertisement image while providing the advertisement platform including the representative advertisement image as the display window of the consumer terminal 10, the advertisement image in which the coupon corresponding to the selected advertisement image is hidden is shown in FIG. 6. As shown in the figure, the advertisement game providing server 20 provides the display window of the consumer terminal 10.

The advertisement image is divided into a number of pieces, with the coupon hidden in one of these split pieces. The number of fragments of the advertisement image is not limited to the above 100 fragments, but may be added or subtracted according to the number of advertisement images and the game difficulty.

Subsequently, when a game participant finds a piece of the coupon hidden among the pieces of the advertisement image, the game participant pays the corresponding coupon to the game participant who found the corresponding coupon (S36 and S37). Explaining the coupon discovery and payment process, first, if a participant who found a coupon among the participants participating in the game touches a hidden piece of the coupon on the display window of his terminal 10, the advertisement game providing server 20 After detecting this, the priority is set to determine who will pay the coupon. That is, the coupon is paid only to one participant who finds the coupon first.

As described above, the basic game of the online game according to the present invention consists of a plurality of mini games, for example, 180 mini games, and each mini game is provided with one advertisement image. The total game time of each of these mini games is about 20 seconds including the loading time, the game progress time, and the result announcement time. If no one finds a hidden coupon during this time, the game moves to the next mini game (S37, S38). ).

The basic game proceeds sequentially until the end of the last mini game, and while the mini game proceeds sequentially, the advertisement image is correspondingly changed to another image. In this case, the corresponding advertisement image in which the consumer finds the hidden coupon is deleted, and the corresponding advertisement image in which the coupon is not found can be returned to the far back to play the game again.

5 is a diagram illustrating a mini-game according to the present invention, wherein each mini-game consists of loading an advertisement image as described above, game progress, and result announcement, and the advertisement image is at loading time, game progress, and result. Each presentation is revealed to the game participants. Accordingly, the number of advertisements exposed to the consumer may be increased to improve the advertisement effect.

4 is a flowchart illustrating a method for providing mobile linked advertisements according to an embodiment of the present invention, which is a flowchart illustrating a special game providing method in an online game.

Referring to FIG. 4, the special game according to the present invention is executed after the basic game shown in FIG. 3 ends.

If the number of mini games exceeds the set number of games (e.g. 30) after the basic game has been provided to the participants or the number of coupons acquired by the participants exceeds the set number of coupons (e.g. 30) After the end, a special game is executed (S41, S42, S43, S44).

In the above description, the set number of games and the set number of coupons are described as 30 pieces, respectively, but this is for convenience of description and is not limited thereto.

The special game is played in the same manner as each mini game of the basic game as shown in FIG. That is, loading, game progress, and result announcement. However, in the special game, instead of the coupons provided in the basic game, the prizes are hidden in pieces, and the prizes are provided to the participants who find the prize first. How to find the prize is the same method and procedure as the method to find the coupon in the mini game, so the description thereof will be omitted.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. As such, the present invention can be implemented by combining these. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

1: communication network
10: Consumer terminal (participant terminal)
20: advertising game server
30: advertiser terminal
40: advertiser server

Claims (8)

A basic game consisting of a plurality of mini-games in which an advertisement image is divided into a plurality of pieces and a coupon is hidden in any one of the divided pieces, and a piece of the advertisement image is divided into a plurality of pieces and divided into pieces. A database storing a special game consisting of a single game in which prizes are hidden in any one of the pieces; And
Sequentially providing the plurality of mini-games, finding and selecting a coupon hidden in any one of the plurality of pieces included in the advertisement image provided in each of the mini-games, and finding the hidden coupons. Paying the corresponding coupon to the selected game participant, and if the coupon is paid in excess of the set number of mini games of the basic game or in the process of performing the basic game, the basic game ends; Proceeding with the special game, finding and selecting a prize hidden in any one of the plurality of pieces included in the advertisement image provided in the special game, and searching and selecting a hidden prize. A program that performs the steps to redeem prizes,
The recorded computer readable recording medium.
An advertiser terminal;
A consumer terminal; And
And an advertisement game providing server that registers and manages an online game including various advertisement images provided by the advertiser through the advertiser terminal, and provides the online game to be executed through the consumer terminal by interworking with the consumer terminal. ,
The online game includes a basic game consisting of a plurality of mini-games that divide a single advertisement image into a plurality of pieces and provide the coupon to a game participant who finds a coupon hidden in one of the divided pieces, and one Includes a special game consisting of a single game that divides the advertising image into a plurality of pieces and presents the prize to game participants who find the prize hidden in any one of the split pieces,
The game participant accesses the advertisement game providing server through the consumer terminal and participates in the online game, and the coupon or the prize is hidden among the pieces displayed through the display window of the consumer terminal during the game participant playing the game. When the pieces are selected, the advertisement game providing server pays the coupons and the prizes to the game participants who find the coupon or the prize first in response to the game participants' selection.
Mobile linked advertisement providing system characterized in that.
3. The method of claim 2,
The consumer terminal accesses the advertisement game providing server by inputting an Internet address (URL) of the advertisement game providing server in a display window provided through an Internet connection, or downloads and installs an advertisement game service app, and then the advertisement game service app. Mobile interlocking advertisement providing system, characterized in that for accessing the advertisement game providing server.
3. The method of claim 2,
The ad game providing server proceeds to exceed the set number of mini games of the basic game, or if the coupon is paid in excess of the set number in the course of the basic game, the special game after ending the basic game. Mobile linked advertisement providing system, characterized in that for providing to the game participants through the consumer terminal.
3. The method of claim 2,
The consumer terminal is provided with a messaging service app that is pre-installed while the online game is running at the bottom of the display window to provide friends connected through the messaging service app with advertisement information provided through the online game in conjunction with the messaging service app. Mobile linked advertisement providing system, characterized in that to provide in real time.
3. The method of claim 2,
The consumer terminal is provided with a button to move the advertiser homepage for moving to the server of the advertiser that provides the corresponding advertisement image while the online game is executed at the bottom of the display window so that the game participant who received the coupon or the prize pays the corresponding coupon or the prize. Mobile linked advertisement providing system, characterized in that provided to move in real time to the advertiser's homepage.
3. The method of claim 2,
The mini game is composed of a loading step, a progress step, and a result presentation step, and in the loading step, the progress step, and the result announcement step, all the advertisement images are provided to game participants through the consumer terminal. Interlocking advertisement providing system.
A basic game consisting of a plurality of mini-games in which an advertisement image is divided into a plurality of pieces based on advertisement information provided from an advertiser terminal in an advertisement game providing server, and a coupon is hidden in any one of the divided pieces; Dividing the advertisement image of the into a plurality of pieces and registering an online game including a special game consisting of a single game in which prizes are hidden in any one of the divided pieces;
Accessing the advertisement game providing server through the consumer terminal;
Sequentially providing the plurality of mini-games to the consumer terminal;
Finding and selecting a coupon hidden in one of a plurality of pieces included in an advertisement image provided in each of the mini-games through the consumer terminal;
Finding a coupon hidden through the consumer terminal and paying the coupon to a selected game participant;
Determining whether a coupon has been paid through the advertisement game providing server in excess of a set number of mini-games in the basic game or in a process of performing the basic game;
When the determination result, the number of mini-games of the basic game exceeds the set number, or if the coupon is paid in excess of the set number in the course of the basic game;
Finding and selecting prizes hidden in any one of a plurality of pieces included in an advertisement image provided in the special game through the consumer terminal; And
Finding a prize hidden through the consumer terminal and paying the prize to the selected game participants
Mobile linked advertisement providing method comprising a.

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