JP2010529702A - Multimedia content providing system and method - Google Patents

Abstract

  The present invention relates to a multimedia content providing system and method, and the system and method can quickly and variously include various types of content including video information through an application that supports real-time video information provision, maintenance, and content provision operations. Deliver accurately. A multimedia content providing system according to the present invention includes a user terminal that displays content of input product information or public relations service information by execution of a multimedia player installed to provide information on multimedia content, and a user terminal Provide a download service for multimedia player application programs, store the contents of product information or publicity service information produced and provided by the website, and then, based on the user request signal or the execution signal of the automatic execution program, It has a content server that provides information stored through the media player.

Description

  The present invention relates to a multimedia content providing system and method, and more particularly to a multi-media that provides various contents including video information quickly and accurately through an application that supports provision and maintenance of real-time video information and content providing work. The present invention relates to a media content providing system and method.

  With the widespread use of computers, users all over the world are connected to a single network through the Internet, which can share time and space. Therefore, many companies and individuals can set up websites on the Internet and not only promote or provide information about their company and their products to users all over the world, but also easily find the information they are looking for. It was.

  That is, if a user starts a web browser and accesses the Internet, and then inputs a specific URL (Universal Resource Locator), the web browser accesses the server where the corresponding website is located. Various text, video or graphic information provided by this website is available.

  In this way, Internet users all over the world can use the Internet anytime and anywhere without time and space restrictions, so users of various levels can use various types of clothing, books, music CDs, travel products, etc. on the Internet. An e-commerce website where merchandise (including service merchandise) can be purchased has been established and actively operated.

  However, when using the electronic commerce website described above, when a user visits and accesses a specific website, only the information provided from the accessed website is searched. In order to obtain the desired product information or publicity service information, it takes time and effort to access other websites while surfing the Internet, which causes a problem that the user spends wasted time.

  Therefore, in order to obtain multimedia contents such as various product information and public relations service information, there is an increasing need for a system that can provide integrated multimedia contents to users without accessing other websites one by one. Yes.

  The present invention has been made in order to solve at least the above-described problems, and an object of the present invention is to provide shopping information (public information about product information, products and services through an application supporting real-time shopping video information and content providing business. In addition to providing shopping-related information such as information (the same applies hereinafter), it is possible to make shopping convenient for Internet users by simultaneously providing a direct purchase function using a media player.

  Another object of the present invention is to upload UCC (User Created Content) shopping information of a user who wants to provide his / her products and services as shopping information to other users, and provide various contents to other users. There is.

  Another object of the present invention is to implement a multimedia player that provides various multimedia content information on each user's computer so that the user can access various media contents in real time without visiting the website. The goal is to make it available.

  Another object of the present invention is to naturally increase the use of advertisements, net shops (shopping malls), marketing materials, etc. established on the content provider's own website, thereby reducing the cost of public relations. It is possible to invest in development, customer and community generation, and to support the development of more diverse content.

  Another object of the present invention is to provide comprehensive support for converting multimedia formats using a content server with a simple authentication procedure.

  Another object of the present invention is to upload UCC (User Created Content) information created and held by a user who wants to provide his / her goods and services to other users to a content server using a multimedia player. It is to make it easier to provide to other users.

  Another object of the present invention is to provide a multimedia player that provides various multimedia content information on each user's computer, and to provide it in real time through format conversion requested by the user.

  Another object of the present invention is to provide a multimedia player that can confirm the product and service information included in the multimedia content in real time and purchase the corresponding product and service.

  A multimedia content providing system provided according to an aspect of the present invention includes a user terminal that displays content of product information or publicity service information input by execution of a multimedia player installed to provide multimedia content information; Provide the application program download service of multimedia player to the user terminal, store the contents of product information and public relations service information produced and provided on the website, and then send it to the user request signal or execution signal of automatic execution program Based on the content server, the content server provides information stored through the multimedia player to the user terminal.

  According to another aspect of the present invention, there is provided a multimedia content providing method for receiving and storing multimedia content input based on product information and publicity service information provided from a website for which a membership contract is made ( a) providing a download service of the multimedia player application program to the user terminal to which the member has been subscribed, causing the user terminal to execute the multimedia player and performing communication access with the user terminal; Performing data processing so that the stored multimedia content can be provided to the user terminal (c), and providing the data-processed multimedia content to the multimedia player running on the user terminal (d). Has stages.

  According to another aspect of the present invention, there is provided a multimedia content providing method for providing a download service for a multimedia player application program to a user terminal, causing the user terminal to execute the multimedia player, and Performing communication access (a), uploading multimedia content produced or held by a user through a multimedia player, and converting the uploaded multimedia content into a requested format (b); And (c) providing the multimedia content whose format has been converted to the multimedia player running on the user terminal.

  The multimedia content providing system and method according to the present invention have the following advantages.

  First, by providing shopping information quickly and accurately through applications that support the provision of real-time shopping video information and shopping content for new products, and providing a direct purchase function using a media player Enables convenient shopping.

  Second, users who want to provide their products and services to other users can upload their UCC (User Created Content) shopping information using a multimedia player. In addition to offering, you can conduct marketing activities for your products.

  Third, users can implement various media shopping contents in real time without visiting individual websites by installing multimedia players that provide various multimedia shopping contents information on their own computers. Easy and easy to get.

  Fourth, the use of advertisements, online shops (shopping malls) and marketing materials opened on the shopping content provider's website will naturally increase, and as a result, the shopping content provider will be able to It can be diverted to investment in the development of shopping content and generation of customers and communities, and can support the development of more diverse shopping content.

  Fifth, when a multimedia player that provides various multimedia content information is implemented on each user's computer, the user uses the multimedia player to convert the format of the content that the user creates or owns. Can be requested from the server, and the corresponding converted content can be provided in real time through the multimedia player, reducing the time required for format conversion and requiring another content format conversion tool for UCC upload. And not.

  Sixth, the user can check the product and service information included in the multimedia content reproduced from the multimedia player, and can purchase the corresponding product and service in real time.

  Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a multimedia content providing system according to a preferred embodiment of the present invention; FIG. 1 is a diagram illustrating a structure of a multimedia player according to a preferred embodiment of the present invention. FIG. 3 is a block diagram of a content server according to a preferred embodiment of the present invention. 3 is a flowchart illustrating a multimedia content providing method according to a preferred embodiment of the present invention. 4 is a flowchart of data processing according to a preferred embodiment of the present invention. FIG. 6 is a block diagram of a content server according to another preferred embodiment of the present invention. 3 is a flowchart illustrating a method for providing a format conversion service for multimedia content according to an exemplary embodiment of the present invention. The purchase screen of the multimedia player in FIG. 2 is shown. The UCC screen image of the multimedia player in FIG. 2 is shown.

  FIG. 1 illustrates a multimedia content providing system according to an embodiment of the present invention.

  As shown in FIG. 1, the multimedia content providing system includes a large number of websites 100, user terminals 200, and content servers 300 that are connected to a network through the Internet and transmit / receive multimedia contents to / from each other.

  The website 100 creates multimedia contents such as domestic and foreign television shopping, e-TV shopping, advertisement, public relations, UCC, and product information, and provides them to many user terminals 200.

  The user terminal 200 is provided with a multimedia player that provides information on multimedia contents. The user terminal 200 executes the multimedia player based on a user request signal or an execution signal of an automatic execution program. Is provided with multimedia content produced and provided by the user and displayed on the PCs of a plurality of users.

  In another embodiment, the user terminal 200 uploads multimedia content created or held by the user to the content server 300 through the multimedia player, and the user desires the format of the uploaded multimedia content. The content server 300 can be requested to convert the format type.

  Preferably, the user terminal 200 may be configured by a personal computer that can access a wired network, a wireless terminal that can access a wireless network, or a portable terminal such as a mobile phone or a personal digital assistant (PDA).

  The content server 300 provides the user terminal 200 with a download service of a multimedia player application program, stores information about the multimedia content produced and provided from the many websites 100, and then passes through the multimedia player. The stored information is provided to the user terminal 200.

  In another embodiment, the uploaded multimedia content is converted into a format requested by the user, and then displayed in real time by a pop-up screen providing real-time information using a messenger or chat method linked to the multimedia player. Provided to the user terminal 200.

  For reference, the website 100 creates various advertising contents such as live broadcasting / recording broadcasts and products of TV shopping, and provides various kinds of advertisements through the website 100. Includes any existing website that builds content databases in a manner and provides multimedia content.

  The multimedia player is an application that supports a function of providing or uploading multimedia content in real time. The multimedia player is loaded into the user terminal 200 in the form of an application program, and is implemented as a window in a second desktop environment different from the first desktop environment (that is, a normal Windows screen, Internet browser, etc.) in the user terminal 200. Is done. The window of the second desktop environment can be hidden in the first desktop environment and is executed in real time using a pop-up screen for providing real-time information using a messenger or a chat method.

  FIG. 2 shows the structure of a multimedia player according to one embodiment of the present invention.

  As shown in FIG. 2, the multimedia player 400 includes a playback active window 430 for playing back multimedia content transferred from the content server 300 and stored in the user terminal 200, and a plurality of content servers 300 supported by the content server 300. A menu selection screen 410 that is displayed so that a user can select a multi-media content by arranging menus (shopping, bulletin board, entertainment channel, movie, library, community, etc.), and a plurality of multimedia contents. It includes a page information screen 420 that displays text or graphic information of at least one content.

  Preferably, the multimedia player 400 further includes a search screen (not shown) for providing the searched information to the search engine, thereby using the keyword directly written by the user on the search screen. The corresponding information can be searched from the search engine. In addition, the multimedia player 400 may include a purchase button 425 and a shopping cart button 427 that are formed around the product provided on the playback active window 430 and the page information screen 420 and request purchase and storage of the product. .

  Further, each menu on the menu selection screen 410 is provided with a submenu (not shown) related to the UCC video, and UCC search, UCC upload, UCC file format conversion, and the like are performed.

  In addition, as shown in FIG. 8, when a user selects a specific image from a moving image reproduced in the reproduction active window 430 using a mouse, a keyboard or predetermined control software, products, advertisements, and image information related to the image are displayed. Are displayed on the page information screen 420. Accordingly, the user can purchase products and contents related to the displayed image in real time using the purchase button 425 or separately store them using the shopping cart button 427. For example, when a predetermined drama is being played in the playback active window 430 and the user clicks on a costume worn by a performer in the drama and clicks on the page information screen, information on the costume and related products are displayed. 420 is displayed. Therefore, the user can easily purchase a desired product.

  Referring to FIG. 9 showing a multimedia player screen image according to another embodiment of the present invention, a menu selection screen 410 of the multimedia player 400 is provided vertically on the left side of the page information screen 420, and the UCC menu is displayed. 415 is provided as an independent menu. The UCC menu 415 can be provided with a UCC submenu 417 and UCC-related command menus 412, 414, and 416 depending on the type of UCC.

  This type of UCC menu 415 system is more suitable for an environment in which a user or product or service provider directly creates and uploads multimedia content. For this purpose, it is desirable to provide a format conversion request button 414 for requesting format conversion through uploading multimedia contents (UCC or the like) produced and held by the user. For reference, the format conversion request button 414 may be implemented in such a way as to be arranged as any one of the UCC-related command menus 412, 414, and 416.

  When the user clicks the format conversion request button, an upload screen (not shown) that can upload multimedia contents (including UCC) created and held by the user may be provided. The upload screen includes an attachment file screen for attaching a file, a title writing screen for writing a title of the multimedia content, a conversion format selection screen for selecting at least one desired format type, and a multi-file to be uploaded. A preview button may be included that requests the media content to be viewed in advance through the playback active window 430 or the page information screen 420. The multimedia content uploaded in this way is converted into the format requested by the user in the content server 300 and then provided in real time through a pop-up screen for providing real-time information using a messenger and chat system linked to the multimedia player. Is done. At this time, the content server 300 can transfer the multimedia content whose format has been converted to the user terminal 200. However, it is preferable that the content server 300 only sends a completion notification of the requested format conversion of the multimedia content.

  Next, when the user or another user clicks the UCC search button, the content server 300 displays the UCC bulletin board 418 on the page information screen 420. The UCC bulletin board 418 lists numbers, titles, creator information, and format types. Accordingly, the user selects any one of the UCCs listed on the UCC bulletin board 418 and reproduces them on the reproduction active window 430 or the page information screen 420, thereby confirming the multimedia content whose format has been converted. Further, the user can download and use the confirmed multimedia content in the storage device of the user's own terminal 200. Also, the multimedia content after the format conversion can be shared and viewed by other users by selecting the UCC search button 416 in response to a user sharing request.

  FIG. 3 illustrates a content server according to a preferred embodiment of the present invention.

  As shown in FIG. 3, the content server 300 includes a network connection unit 310, a member authentication unit 320 including a website authentication unit 322 and a user authentication unit 324, a content information DB 332, a website information DB 334, a user information DB 336, and a UCC. An information DB 330 including the information DB 338, a content processing unit 340 including a data separation unit 342, a data filtering unit 344, a data conversion unit 346 and a data processing unit 348, and an application program driving unit 350 are included.

  In another embodiment, the content server 300 may further include a format driver 360 including a format analyzer 362, a format converter 364, and a format editor 366.

  Hereinafter, each component will be specifically described.

  The network connection unit 310 transmits / receives data to / from the user terminal 200 and the website 100. When the user terminal 200 performs communication access, the member registration data or login data to be input and the multimedia content uploaded by the format conversion request are received. It is transferred to the network connection unit 310. In addition, the network connection unit 310 receives multimedia content provided from the website 100 and distributes multimedia content information provided on the multimedia player 400.

  The member authentication unit 320 is a means for authenticating whether the user or the website is a member of the content server 300. The member authentication unit 320 includes a website authentication unit 322 that authenticates a website that has been established to provide multimedia contents based on product information and public information service information and has a membership contract. In addition, the member authentication unit 320 authenticates a user who has joined a member in order to obtain a request for uploading or format conversion of UCC and publicity service information produced or owned by the user, and multimedia content information. Part 324.

  The information DB 330 is means for storing member information and multimedia content information. The information DB 330 is a content information DB 332 that stores multimedia content information based on product information and public information service information provided from the website 100, and a web that stores website information contracted as a member that provides multimedia content information. Includes site information DB 334. In particular, the content information DB 332 can store identification numbers for specific images included in various contents provided from the website 100. That is, the unique number is an identification corresponding to the value of the corresponding image when the user selects (specifies) a specific image from the moving image to be reproduced in the reproduction active window 430 using a mouse, a keyboard, or predetermined control software. Through the number, it can be used to extract information about the corresponding image (for example, product, service information, etc.).

  In addition, in order to obtain various multimedia content information based on product information and public relations service information, the information DB 330 stores a user DB 336 that stores information on users who have joined as members, and a UCC that the user has created, provided, and uploaded. A UCC information DB 338 for storing product information and public information service information is included.

  For reference, in another embodiment, the user information in the user DB 336 can be used as information for requesting format conversion of multimedia content produced or held by the user. Further, the UCC information DB 338 can store multimedia contents converted into a format requested by the user.

  The content processing unit 340 is a means for processing data so that multimedia content information based on product information and publicity service information provided from a website with a membership contract can be provided to the user terminal 200. The content processing unit 340 includes a data separation unit that classifies multimedia content provided from the website 100 and stored in the content information DB 332 by data attribute (audio, video, video, text, graphic, etc.), and data separation. A data filtering unit 344 that applies the multimedia contents classified by the data attribute through the unit 342 to the defined rules and classifies the multimedia contents into the content including the defined format and content is included. Also, the content processing unit (340) performs digital data processing on the content classified through the data filtering unit 344 and converts the content so that the content can be transferred to the user terminal 200, and the accessing user terminal 200. And a data processing unit 348 that determines the transfer method of the data converted by the data conversion unit 346 by checking the transfer rate of the data through the network and comparing the checked transfer rate with the reference rate. At this time, the data transfer method determined by the data processing unit 348 is preferably either a streaming method or a download method. Therefore, when data is transferred by the streaming method, real-time product information and public information service can be provided in real time.

  The application program driving unit 350 controls the operation and driving of the multimedia player 400 loaded on the user terminal 200, and based on a control command signal requested by the user, information on specific content is sent to the user terminal 200 as a messenger or chat. Provide in real time through. The application program drive unit 350 uses a mouse, a keyboard, and predetermined control software to select (specify) a specific image from a video (or multimedia content) played in the playback active window 430. The input value of the designated image can be received, product information corresponding to the value of the corresponding image can be extracted from the content information DB 332, and the extracted information can be provided to the user terminal 200. Thereafter, the user can purchase the corresponding product through the corresponding product information.

  FIG. 4 illustrates a method for providing multimedia content according to a preferred embodiment of the present invention.

  First, the content server 300 generates and provides multimedia contents based on product information and public information service information such as marketing information, market information, product related information, marketing seminar materials, and other economic related materials. The website information input by the user is received and a membership contract is made with each website (S401). Here, the inputted website information is information necessary for authentication including information such as the name, address, telephone number, and business registration number of the website, and these information are stored in the website information DB 334. .

  Then, the content server 300 receives multimedia content provided through a plurality of websites that are contracted for membership, and stores such information in the content information DB 332 (S411).

  Furthermore, the content server 300 receives user information input by a plurality of users who wish to join a membership, and performs a membership joining procedure for each user. At this time, the input user information is information such as a name, an address, a telephone number, and an identification number, and these information are stored in the user information DB 336 (S421). The user who has joined the member can upload the UCC product information and publicity service information that he / she has created and possessed to the content server 300 and store it in the UCC information DB 338.

  Further, the content server 300 provides a download service for the multimedia player application program, and the user who has joined the membership downloads the multimedia player application program provided from the content server 300 to the user's own terminal (200). Then, it is executed (S431).

  As described above, when the multimedia player application program is executed on the user terminal 200, the user terminal 200 performs communication access to the content server 300 by executing the web browser through the application program driving unit (350). The corresponding program can be immediately executed on the multimedia player (S441). For reference, the multimedia player 400 is a player loaded with an application program on the user terminal 200 and installed in a window in a second desktop environment different from the first desktop environment in the user terminal 200.

  That is, when the web browser is executed by executing the application program, each user is accessed for communication with the content server 300 through the set communication environment (wired / wireless Internet network), and once with the content server 300, communication access is performed. Is performed, the corresponding user terminal 200 provides the user login screen data output from the content server 300 through the multimedia player 400. Then, login data (that is, ID and password) input by each user is output to the content server 300 through a login screen displayed on the main screen. The output login data is compared with the data in the user information DB 336 in which the member information is stored at the time of joining the member, and after determining whether the corresponding user is a registered user, the member authentication is performed. The content server 300 is accessed (S451).

  When the user is determined to be an authenticated user and the user terminal 200 accesses the content server 300, the content server 300 stores the marketing information, market information, product related information, marketing seminar materials, and other information stored in the content information DB 332. Data processing is performed so that multimedia content such as economic-related materials can be provided from the content processing unit 340 to the user terminal 200 (S461). Prior to the next step (S471), the process of data processing performed by the content processing unit 340 will be described with reference to FIG.

  FIG. 5 illustrates data processing according to a preferred embodiment of the present invention.

  As shown in FIG. 5, in the data processing performed by the content processing unit 340, the multimedia content stored in the content information DB 332 is first classified by the data attribute such as audio, video, video, text, and graphic through the data separation unit 342. Classify (S501).

  Then, through the data filtering unit 344, the content classified according to the data attribute by the data separation unit 342 is applied to the defined rule to classify the content including the defined format and content (S511). At this time, it is preferable that the prescribed rules are applied by a method in which separate reviewers examine the content, but the evaluation score of other users who viewed the content or the users who uploaded the content It may be applied through evaluation scores. Regarding the evaluation score, when the evaluation score is lower than the threshold value, a method of automatically deleting the corresponding content can be applied. Therefore, by removing content that does not conform to the regulations, the user himself / herself inspects multimedia content including dangerous elements such as UCC product information and public information service information that the user creates, provides, and uploads to the content server 300. The reliability of the content server 300 can be improved.

  In the content classified by the data filtering unit 344, the data conversion unit 346 can perform video digital data processing on video content, digital data processing on text and graphic content, and transfer to the user terminal 200. The communication protocol is converted (S521).

  Then, the data processing unit 348 checks the speed at which the data is transferred to the user terminal 200 through the network, compares the checked speed with the reference speed, and determines the transfer method of the data converted by the data conversion unit 346. (S531).

  At this time, the data transfer method determined by the data processing unit 348 is preferably either a streaming method or a download method. The reference speed is preferably defined by the difference between the time for reproducing the video data and the time for transferring the video data.

  Therefore, if it is determined that the inspected transfer rate is the same as the predetermined reference rate or exceeds the reference rate (S541), it is determined that the data transfer is smooth and the content data converted into the streaming method is transferred to the user. By transferring to the terminal 200, it is played back on the multimedia player, and at the same time, the remaining content data is played back while being transferred (S551). However, if it is determined that the inspected transfer rate is less than the reference rate (S541), the content data converted into the download method may be disconnected because the content data may be disconnected when transferred in the streaming method. By transferring to the user terminal 200, processing is performed so that the content data is played back on the multimedia player after the transfer of the content data is completed (S561). For reference, content data can also be transferred in various combinations of the above two methods. As described above, by transferring the video data by the streaming method, it is possible to provide multimedia contents based on television shopping or product related information provided from the website 100 in real time.

  As described above, once the data processing is completed through the content processing unit 340, the application program driving unit 350 provides the data processed by the content processing unit 340 to the multimedia player 400. Then, the application program driving unit 350 controls the operation and driving of the multimedia player 400 loaded on the user terminal 200, and detects information related to specific content from the content information DB 332 based on the control command signal requested by the user. To the user terminal 200 (S471).

  In particular, when the user selects a specific image from a moving image to be reproduced in the reproduction active window 430 using a mouse, a keyboard, or predetermined control software, the application program driving unit (350) displays an input value of the designated image. The product information corresponding to the corresponding image value can be extracted from the content information DB 332 and provided to the user terminal 200. Accordingly, products and contents related to the displayed image can be purchased.

  FIG. 6 shows a content server according to another preferred embodiment of the present invention.

  As shown in FIG. 6, the content server 300 may further include a format driving unit 360 including a format analysis unit 362, a format conversion unit 364, and a format editing unit 366.

  First, the format driver 360 determines the type of multimedia content format (JPG, GIF, BMP, MPEG, ASF, WMA, MPEG, MPEG2, DV codec, etc.) uploaded upon request for format conversion from the user terminal 200. Format analysis unit 362 for analyzing, and format conversion for converting multimedia contents by a spatial resolution, a frame rate, a scanning method, an aspect ratio, and the like suitable for the format requested based on the format type analyzed by the format analysis unit 362 Part. Further, the format driving unit 360 includes a format editing unit 366 that performs video editing of multimedia contents according to the format conversion rules. Hereinafter, a method for providing a format conversion service for multimedia contents using the components shown in FIG. 6 will be described with reference to FIG. In addition, although it demonstrates in relation to the process of FIG.4 and FIG.5, the description which overlaps will be omitted.

  FIG. 7 illustrates a method for providing a format conversion service for multimedia contents according to another preferred embodiment of the present invention.

  In step S461 in FIG. 4, the authenticated user uploads multimedia contents such as UCC product information and public relations service information that he / she has created and possessed to the content server 300 and stores them in the UCC information DB 338.

  When the user uploads the multimedia content classified by the data filtering unit 344 through the steps S501 and S511 of FIG. 5 to the content server 300 or after the upload, the user clicks a format conversion request button. A format conversion request is made (S701).

  Next, when requesting format conversion, the format analysis unit 362 uploads the format of the corresponding multimedia content stored in the UCC information DB 338 (JPG, GIF, BMP, MPEG, ASF, WMA, MPEG MPEG2, DV codec, etc.) are analyzed (S711).

  Thereafter, the format conversion unit 364 converts the multimedia content format into the format requested by the user based on the analyzed format type using the spatial resolution, frame rate, scanning method, aspect ratio, and the like (S721). .

  Next, the format editing unit 366 adjusts functions such as color chart correction, color difference correction, gamma correction, geometric correction, and image quality adjustment in accordance with the format conversion rules for the multimedia content converted by the format conversion unit 364. Video editing is performed (S731).

  Thereafter, the processing following step S521 is performed. The application program driving unit 350 notifies the user terminal 200 in real time of the completion of the format conversion requested by the multimedia content requested by the user or the pop-up screen for providing the real-time information linked to the multimedia player. According to the above, the multimedia content is played back by the multimedia player.

  Accordingly, after the user requests the content server 300 to convert the multimedia content produced and held by himself / herself into the desired format, the user can perform his / her own work to perform a work other than the format conversion process. The terminal 200 can be used. Thereafter, the user receives a format conversion completion notification from the content server 300 through a pop-up screen for providing real-time information linked to the multimedia player, so that the user can easily format the multimedia content he / she owns or owns. It can be converted and used according to the user's own video blog and video site or specially provided player format.

  The driving method of the multimedia player and the user control method will be described in detail with reference to FIG.

  FIG. 8 shows a purchase screen of a multimedia player according to a preferred embodiment of the present invention.

  The content server 300 causes the user terminal 200 authenticated through the application program driving unit 350 to execute the multimedia player 400.

  Then, on the initial screen, the menu selection screen 410 displays the multimedia content information stored in the content information DB 332 or the multimedia content based on the UCC product information and publicity service information that the user has created, held, and uploaded as the main title. Separately, it can be displayed as a configuration menu so that the user can select it. The page information screen 420 displays text or graphic information as a subtitle of the multimedia content corresponding to the arbitrarily selected configuration menu among the configuration menus arranged on the menu selection screen 410.

  At this time, the initial screen of the page information screen 420 is preferably displayed by uploading the latest text or graphic information stored in the content information DB 332 in units of a predetermined period. The playback active window 430 is preferably defined to upload and display the latest moving image information stored in the content information DB 332 or to display a basic initial screen (still image or moving image). At this time, the menu selection screen 410 includes a fixed configuration menu, and may include a product, TV shopping, e-TV shopping, marketing, a bulletin board, and the like. In addition, the menu selection screen 410 may further include broadcasting, entertainment, a resource room, a community, and the like.

  Accordingly, after viewing the multimedia player 400 having the above-described initial screen on the user's own terminal 200, the user uses the external input device connected to the terminal 200 to display the main title on the menu selection screen 410. select.

  Then, the application program driving unit 350 searches the content information DB 332 for a plurality of sub contents corresponding to the selected main title, and displays the searched contents on the page information screen 420 as text or graphic information. In addition, when the user clicks at least one of the subtitles displayed on the page information screen, marketing information, market information, product related information, marketing information corresponding to the corresponding subcontent stored in the content information DB 332 is displayed. Multimedia content that is product information and public relations service information such as seminar materials and other economic-related materials is provided. When the provided multimedia content includes music, movie, video, or the like based on the product information and the public relations service information, the corresponding video content data is reproduced in the reproduction active window 430.

  Thereafter, the user can send a purchase request to the content server 300 by clicking the purchase button 425 in order to purchase the product provided from the playback active window 430 and the page information screen 420.

  In particular, while a user is watching a certain broadcast (drama, show program, etc.) through the playback active window 430, from a video played in the playback active window 430 using a mouse, keyboard or predetermined control software. When a specific image is selected, products, advertisements, image information, and the like related to the image are displayed on the page information screen 420. That is, the application program driving unit 350 receives an input value of an image, extracts product information corresponding to the value of the corresponding image in the content information DB 332, and displays the extracted product information on the page information screen 420. Therefore, the user can send a purchase request to the content server 300 by clicking the purchase button 425.

  When the purchase request is transferred through the user terminal 200 in this way, the application program driving unit 350 provides the corresponding user information stored in the user information DB 336 to the corresponding website 100 that has produced or provided the corresponding product information. Depending on the purchase procedure. At this time, sample purchases and mass purchases of products introduced to the multimedia player can be made through purchase of products and answers to questions, linkage with logistics companies, linkage with credit cards and online transfer systems. For reference, the product purchase procedure uses a publicly-known technique based on commercial transactions, and a detailed description thereof will be omitted.

  FIG. 9 shows a UCC screen image of the multimedia player.

  The user who has joined the member can upload the UCC product information and publicity service information that he / she has created or own to the content server 300 and store it in the UCC information DB 338. That is, as shown in FIG. 9, the user can click on the UCC upload button 412 to upload the UCC video created by himself / herself.

  Here, when a format conversion request button 414 is clicked in order to request format conversion through uploading of multimedia content created and held by the user, the corresponding multimedia content uploaded and stored in the UCC information DB 338 is displayed. Format types (JPG, GIF, BMP, MPEG, ASF, WMA), and the media content format is based on the spatial resolution, frame rate, scan method and aspect ratio according to the analyzed format type, Converted to the format requested by the user. The converted multimedia content is subjected to video editing such as color chart correction, color difference correction, gamma correction, geometric correction, and image quality adjustment in accordance with the format conversion regulations.

  The multimedia content converted into the format requested by the user in this way is provided in real time through a pop-up screen for providing real-time information using a messenger or chat system linked to the multimedia player. As described above, the content server 300 can also transfer the multimedia content whose format has been converted to the multimedia player executed on the user terminal. However, separately, a text message notifying the user that the conversion of the corresponding multimedia content format has been completed is provided through a pop-up screen for providing real-time information using a messenger or chat system linked to the multimedia player. You can also.

  When the user selects the UCC search button 416, the content server 300 displays on the page information screen 420 a UCC bulletin board 418 that lists the number, title, creator information, and format type. Next, the user selects any one of the UCCs listed on the UCC bulletin board 418 and reproduces them on the reproduction active window 430 or the page information screen (420). Check. Further, the user downloads the confirmed multimedia content to the user's own terminal 200 and uses it. Then, the user uploads or reproduces the multimedia content after the format conversion in accordance with the format of the user's own video blog and video site or a specially provided player.

  As described above, the format conversion of the multimedia content has been described mainly in relation to the uploaded UCC video. However, the format conversion function provided through the multimedia player and the content server of the present invention is not necessarily limited to that case. The format conversion function is also used for general computer image / video file format conversion. It goes without saying that we can do it.

  While the preferred embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art will recognize that without departing from the essential characteristics or the scope and spirit of the invention as disclosed in the appended claims. It will be understood that various changes, additions, and alternatives are possible. Accordingly, it should be understood that the above-described embodiments are illustrative rather than limiting.

Claims (20)

A multimedia content providing system,
A user terminal that displays the content of the input product information or public relations service information by the execution of a multimedia player installed to provide multimedia content information;
Provide multimedia user application program download service to the user terminal, store the product information or publicity service information content produced and provided on the website, then send the request signal from the user or the execution signal of the automatic execution program And a content server for providing information stored through the multimedia player.   The multimedia player includes an application, and the application is loaded in the form of an application program, and is implemented by a window in a second desktop environment different from the first desktop environment in the user terminal, and in real time. The system of claim 1, wherein the system supports a function of providing or uploading multimedia content. The multimedia player is
A playback active window for playing back media content including product information and public information service information stored in the user terminal;
A plurality of multimedia contents supported by the content server are arranged by title, and a configuration menu including at least one UCC (User Created Content) related menu is displayed, so that the user can select desired multimedia contents. A menu selection screen that allows selection,
A page information screen for displaying various text or graphic information among the plurality of multimedia contents;
An upload request button for requesting upload of UCC product information and public information service information produced and provided by the user;
The system according to claim 2, further comprising: a purchase button that is formed around a product provided on the playback active window and the page information screen and requests purchase of the product.   The system of claim 3, wherein the multimedia player further comprises a format conversion request button that requests format conversion through uploading of multimedia content. The content server
Performs data transmission / reception with the user terminal and the website, receives input data inputted during communication access of the user terminal and multimedia contents provided from the website, and provides them on the multimedia player A network linking unit for delivering multimedia content information to be transmitted;
A member authentication unit for authenticating whether the user or the website is a member of the content server;
An information DB for storing member information and content information;
A content processing unit that processes data so that multimedia content information can be provided to the user terminal based on product information and public information service information provided from the website;
An application program driving unit that controls operation and driving of the multimedia player loaded on the user terminal, and provides information on specific content to the user terminal based on a control command signal requested by the user; The system of claim 1. The member authentication unit
A website authentication unit established to provide multimedia content based on product information and public relations service information, and further authenticates a website with a membership contract;
The system according to claim 5, further comprising: a user authentication unit that authenticates a user who has joined a member in order to obtain UCC content uploaded by the user and multimedia content information. The content processing unit
A data separator for classifying multimedia content stored in the content server according to data attributes;
A data filtering unit for selecting content by applying predetermined rules to the multimedia content classified by data attribute;
A data conversion unit that converts the content into data that can be transferred to the user terminal by performing digital data processing on the selected content;
6. The data processing unit comprising: a data processing unit that checks a rate at which data is transferred to the user terminal through a network and determines a transfer method of the converted data by comparing the checked rate with a reference rate. System.   The system of claim 7, wherein the data attributes include audio, video, video, text, graphics.   The system according to claim 8, wherein the data transfer method includes at least one of a streaming method and a download method. The content server further includes a format driver for converting the format of the uploaded multimedia content into a format requested by the user based on a user request signal or an execution signal of a built-in automatic execution program,
The format driver is
A format analysis unit that analyzes the format type of multimedia content requested for format conversion by upload from the user terminal;
Based on the format type analyzed by the format analysis unit, the multimedia content is format-converted by applying at least one of a spatial resolution, a frame rate, a scanning method, and an aspect ratio suitable for the requested format. A format converter,
The system according to claim 5, further comprising: a format editing unit that performs video editing of the multimedia content converted by the format conversion unit in accordance with a format conversion rule. The information DB is
A content information DB for storing multimedia content information based on product information and public information service information provided from the website;
A website information DB that stores information on websites that have been signed up for membership to provide multimedia content;
A user DB that stores information on users who have joined the membership;
The UCC information DB that stores at least one of a UCC that the user has created, provided, and uploaded and a multimedia content in which the format of the uploaded UCC is converted into a format requested by the user. system.   The application program driving unit receives an input value of the specific image when the user selects a specific image from a moving image to be played in a playback active window by using a mouse, a keyboard, or predetermined control software, and receives the input value of the specific image. The system according to claim 11, wherein product information corresponding to a value of a corresponding image is extracted from the information DB, and the extracted information is provided to the user terminal. A multimedia content providing method comprising:
Receiving and storing multimedia content input based on product information and public relations service information provided from a website with a member contract (a);
(B) performing communication access with the user terminal by providing a download service for a multimedia player application program to a user terminal subscribed to a member and causing the user terminal to execute the multimedia player;
(C) performing data processing so that the stored multimedia content can be provided to a user terminal;
Providing the multimedia content that has undergone data processing to the multimedia player running on the user terminal (d). The step (a) includes the step (a1) of storing UCC product information and public information service information uploaded by the user,
The step (a1) includes:
When the user clicks the upload request button to request an upload from the content server;
Providing an upload screen including an attached file screen for attaching a UCC file and a title writing screen for writing a title of the UCC to the user terminal through the multimedia player;
The method according to claim 13, further comprising the step of inputting and storing UCC product information and public information service information produced or owned by the user himself / herself. In step (c),
Classifying data according to data attributes corresponding to at least one of audio, video, video, text, and graphics in the stored multimedia content;
Applying the defined rules to the multimedia content classified by the data attributes to screen the content;
Performing digital data processing on the selected content and converting the content into a communication protocol that can be transferred to the user terminal;
Checking the rate at which data is transferred to a user terminal accessed through the network for content data transfer, and comparing the checked rate to a reference rate;
As a result of the inspection, when it is determined that the inspected speed is equal to or higher than a reference speed, the step of transferring the converted content data to the user terminal in a streaming manner;
The method according to claim 13, further comprising: transferring the converted content data to the user terminal in a download manner when it is determined that the inspected speed is less than a reference speed as a result of the inspection.   When a user selects a specific image from a video played through the multimedia player using a mouse, keyboard or predetermined control software, the input value of the specific image is received and the corresponding image value is supported. The method according to claim 13, further comprising: extracting product information to be provided and providing the extracted information to the user terminal. A multimedia content providing method comprising:
(A) providing a download service for a multimedia player application program to the user terminal, causing the user terminal to execute the multimedia player and performing communication access with the user terminal;
(B) uploading multimedia content produced or held by a user through the multimedia player and converting the format of the uploaded multimedia content into a requested format;
(C) providing the multimedia content having undergone the format conversion to the multimedia player being executed on the user terminal.   The method of claim 17, wherein the step (c) comprises providing a notification of completion of format conversion of the multimedia content to the multimedia player running on the user terminal. In step (b),
A user clicks a format conversion request button and inputs a format conversion request signal to the content server (b1);
(B2) providing an attachment file screen for attaching a UCC file, a title writing screen for writing a UCC title, and a format conversion screen including a format type for format conversion to the user terminal through the multimedia player;
Uploading and storing multimedia content produced or held by the user through the format conversion screen (b3);
Analyzing the format type of the stored multimedia content and converting the format of the multimedia content into a format requested by a user based on the analyzed format type (b4). 18. The method according to 17. The step (b4) includes
Analyzing the format type of the multimedia content uploaded and stored;
Converting the multimedia content based on the analyzed format type by using at least one of a spatial resolution, a frame rate, a scanning method, and an aspect ratio;
Editing the converted multimedia content by adjusting at least one function of correction of color chart, color difference correction, gamma correction, geometric correction, and image quality adjustment according to a format conversion specification;
19. The method of claim 18, comprising performing digital data processing on the multimedia content that has undergone video editing and converting the multimedia content into a communication protocol that is transferable to the user terminal.

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