CN114629886A

CN114629886A - Material display method, material display method, local material creating method, equipment, server and storage medium

Info

Publication number: CN114629886A
Application number: CN202210202227.9A
Authority: CN
Inventors: 范新宇; 龚振; 丛义明
Original assignee: Beijing Dejian Technology Co ltd; Zhangyue Technology Co Ltd
Current assignee: Beijing Dejian Technology Co ltd; Zhangyue Technology Co Ltd
Priority date: 2022-03-03
Filing date: 2022-03-03
Publication date: 2022-06-14

Abstract

The disclosure provides a material display and local material creation method, device, server and storage medium. The material display method comprises the following steps: acquiring configuration information of material display positions in a page of an electronic book client and sending the configuration information to a third-party data platform; receiving a pushed material returned by the third-party data platform; judging whether the index characteristics of the pushed materials meet preset selection conditions or not; under the condition that the index characteristics of the pushed materials do not meet the preset selection conditions, local materials stored in a buffering mode in advance are used as presentation materials, and the local materials are materials for displaying the target electronic book resources; presentation material is presented in the material presentation locations. And when the local material is a material with better quality and the index characteristics of the pushed material do not meet the preset selection conditions, the local material is used as a presentation material and is presented, so that the quality of the presentation material presented at the material presentation position is better, and the presentation of the resource content of the target electronic book is realized.

Description

Material display method, material display method, local material creating method, equipment, server and storage medium

Technical Field

The present disclosure relates to the field of data processing technologies, and in particular, to a method, device, server, and storage medium for displaying a material and creating a local material.

Background

The electronic book has the advantages of convenience in reading, easiness in obtaining, environmental friendliness and the like, and more users like reading the electronic book. Some material display positions are also arranged in the reading page of the electronic book, and are displayed for the user through the material display positions.

In the related art, for a certain material display position, the e-book client sends a material acquisition request to the third-party data platform, and takes the material returned by the third-party data platform as a target material displayed in the material display position. However, due to the material distribution policy configured by the third-party data platform itself, the material returned by the third-party data platform may not be a better material, so that the display effect obtained by displaying the material at the material display location is poor.

Disclosure of Invention

To solve the above technical problem or at least partially solve the above technical problem, the present disclosure provides a material presentation and local material creation method, apparatus, server, and storage medium.

In a first aspect, an embodiment of the present disclosure provides a material displaying method, including:

acquiring configuration information of material display positions in a page of an electronic book client;

sending a first material acquisition request to a third-party data platform according to the configuration information;

receiving a pushed material returned by the third-party data platform, wherein the pushed material has index characteristics;

judging whether the index characteristics of the pushed materials meet a pre-configured selection condition or not;

under the condition that the index characteristics of the pushed materials do not meet the preset selected conditions, taking local materials buffered in advance as presentation materials, wherein the local materials are used for displaying target electronic book resources in an electronic book data platform;

and displaying the presentation materials in the material display positions so that the target electronic book resources are loaded on the electronic book client page when the presentation materials are triggered.

In a second aspect, an embodiment of the present disclosure provides a local material creating method, including:

acquiring an identifier of a target electronic book resource;

sending a third material acquisition request to a third-party data platform based on the identification of the target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

and associating the identifier of the target electronic book resource with the corresponding material resource in the push material to generate a local material for an electronic book client to display, wherein the local material is used for enabling the electronic book client to take the local material as a presentation material displayed at a material display position under the condition that the push material acquired from a third-party data platform does not meet a preset selection condition, and loading the target electronic book resource when the presentation material is triggered.

In a third aspect, an embodiment of the present disclosure provides an electronic device, which includes a processor and a memory, where the memory is configured to store executable instructions, and the executable instructions cause the processor to:

judging whether the index characteristics of the pushed materials meet preset selection conditions or not;

and displaying the presentation materials in the material display positions so that the electronic book client page loads the target electronic book resources when the presentation materials are triggered.

In a fourth aspect, embodiments of the present disclosure provide a server comprising a processor and a memory, the memory storing executable instructions that cause the processor to:

acquiring an identifier of a target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

and associating the identifications of the electronic book resources with corresponding material resources in the push materials to generate local materials, wherein the local materials are used for enabling the electronic book client to take the local materials as presentation materials displayed at material display positions under the condition that the push materials acquired from a third-party data platform do not meet preset selection conditions, and loading the target electronic book resources when the presentation materials are triggered.

In a fifth aspect, embodiments of the present disclosure provide a computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to implement the material presentation method described above or causes the processor to implement the local material creation method described above.

Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:

according to the scheme provided by the embodiment of the disclosure, after the pushed material returned by the third-party data platform is acquired according to the configuration information shown as the material, whether the pushed material meets the selection condition of configuration or not is judged. And under the condition that the pushed materials do not meet the preset selection conditions, the electronic equipment takes the materials which are acquired from the electronic book data platform and used for displaying the target electronic book resources as presentation materials and displays the presentation materials. When the local material is a material with better quality and the index characteristics of the pushed material do not meet the preset selection conditions, the local material is used as a presentation material and is presented, so that the quality of the presentation material presented at the material presentation position is better; meanwhile, after the user triggers and displays the presentation materials of the target electronic book resources, the electronic book client rack can load the target electronic book resources, and the display of the content of the target electronic book resources is realized.

Drawings

The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.

Fig. 1 is a schematic flow chart illustrating a material displaying method according to an embodiment of the present disclosure;

FIG. 2 is a flow chart of a method for displaying material according to some other embodiments of the present disclosure;

fig. 3 is a flowchart of a local material creating method provided by the embodiment of the present disclosure;

fig. 4 shows a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and the embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "including" and variations thereof as used herein is intended to be open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

Fig. 1 shows a schematic flow chart of a material displaying method provided by an embodiment of the present disclosure. As shown in fig. 1, the material display method provided by the embodiment of the present disclosure includes steps S110 to S160.

It should be noted that the material display method provided by the embodiment of the present disclosure may be executed by an electronic device capable of providing an information display function, for example, an electronic device capable of providing an electronic book reading function. The aforementioned electronic devices may include, but are not limited to, mobile terminals such as smart phones, notebook computers, Personal Digital Assistants (PDAs), tablet computers (PADs), Portable Multimedia Players (PMPs), car terminals (e.g., car navigation terminals), and fixed terminals such as digital TVs, desktop computers, smart home devices, and the like.

Step S110: and acquiring configuration information of material display positions in the page of the electronic book client.

In the embodiment of the present disclosure, an electronic book client program is installed in the electronic device, and some client pages of the electronic book client program are provided with material display positions. The material display slots are display slots for displaying the presentation material, which may be ad slot containers for presenting the ad resource material pulled from the ad platform. The material display position may be any one of an insert display position, an insert screen display position, a ceiling display position, a floor display position, and a bookshelf display position in the client page, which is not limited in the embodiment of the disclosure.

In some embodiments of the present disclosure, when a user triggers a client page switch or is about to switch to a page including a material display position, the electronic device obtains configuration information corresponding to the material display position.

In some embodiments of the present disclosure, the electronic device may query the local database based on the identifier of the material display position to obtain the configuration information corresponding to the material display position. The display bit configuration information is configuration information actively requested to be obtained from a server when the electronic device starts an electronic book client program, or configuration information stored when the electronic device installs the electronic book client program. The configuration information may include an identification of the material display location, a type of the material display location, a size of the material display location, interface information of a data platform that the material display location may request, and the like.

In some other embodiments of the present disclosure, the electronic device may send a configuration acquisition request to the server, the request requesting configuration information corresponding to the material display position, based on the identification of the material display position. After receiving the configuration acquisition request, the server queries corresponding configuration information based on the identification of the material display position, and returns the corresponding configuration information to the electronic equipment, so that the electronic equipment acquires the configuration information of the material display position.

Step S120: and sending a first material acquisition request to a third-party data platform according to the configuration information.

In the embodiment of the present disclosure, the configuration information of the material display position may include interface information of the third-party data platform. After obtaining the configuration information of the material display position, the electronic device may send a material obtaining request to an interface of the third-party data platform based on the interface information in the configuration information, so as to request the third-party data platform to return the presentation material to the electronic device.

Step S130: and receiving a pushed material returned by the third-party data platform, wherein the pushed material has index characteristics.

In the embodiment of the disclosure, after receiving the material acquisition request, the third-party data platform responds to the material acquisition request and returns the pushed material to the electronic device. The pushed material is the material to be presented, which is sent to the electronic equipment by the third-party data platform and is selected by the electronic equipment.

The pushed material may be advertisement material, news material, movie material, and other types of material, and the embodiment of the present disclosure is not particularly limited. Specifically, the push material may include content information such as multimedia information, title information, and text information, where the multimedia information may include a picture, video, or audio.

In the embodiment of the disclosure, the pushed material has an index characteristic. The index characteristic is a characteristic which is set for the pushed material by the third-party data platform and is used for evaluating the pushed material. The index feature may be a feature for evaluating a single index among indexes such as content quality, click rate, and profit value of the pushed material, or may be a feature for comprehensively evaluating the plurality of indexes, and the embodiment of the present disclosure is not particularly limited.

Step S140: and judging whether the index characteristics of the pushed materials meet the preset selection conditions.

In the embodiment of the disclosure, the electronic device is pre-configured with a selection rule for the pushed material. After the pushed material is obtained, the electronic equipment judges whether the index characteristics of the pushed material meet the selection conditions set by the selection rules.

In some embodiments of the present disclosure, the indicator characteristic of the pushed material comprises a material quality score. The material quality score is a score for determining the quality of the material or the commercial value of the material. Correspondingly, the step S141 of determining, by the electronic device, whether the index feature of the pushed material satisfies the pre-configured selection condition may be included.

Step S141: and judging whether the index characteristics of the pushed materials meet the preset material quality score or not.

Optionally, in some embodiments of the present disclosure, the determining whether the index characteristic of the pushed material meets the preconfigured material quality score may be determining whether the index characteristic of the pushed material exceeds a preset threshold score.

Optionally, in some other embodiments of the present disclosure, the determining whether the index characteristic of the pushed material meets the preconfigured material quality score may be determining whether the index characteristic of the pushed material exceeds an index score of a local material. The local material is a material in a local memory of the electronic equipment with a pre-cached value, and the local material is a material which is acquired by the electronic equipment from an electronic book data platform and used for displaying the target electronic book resource.

Step S150: and under the condition that the index characteristics of the pushed materials do not meet the preset selection conditions, taking the local materials buffered in advance as presentation materials.

As before, the local material is the material acquired from the e-book data platform and used for displaying the target e-book resource. In the embodiment of the disclosure, in the case that the electronic device determines that the index characteristic of the pushed material does not meet the pre-configured selection condition, the electronic device takes the pre-buffered local material as the presentation material, but does not take the pushed material as the presentation material.

Optionally, in some embodiments of the disclosure, in the case that it is determined in step S140 that the index characteristic of the pushed material does not exceed the preset threshold score, the electronic device may randomly select one of the local materials buffered in advance as the presentation material. In some other embodiments of the present disclosure, in the case that it is determined in step S140 that the index features of the pushed material do not exceed the preset threshold score, the electronic device may select, as the presentation material, a material with the optimal index feature from the local materials buffered in advance.

Optionally, in some embodiments of the present disclosure, in the case that it is determined in step S140 that the index characteristic of the pushed material does not exceed the index characteristic of one local material, when the electronic device executes step S150 to use the local material stored in advance as the presentation material, the electronic device may select the local material with the index characteristic exceeding the index characteristic of the pushed material as the presentation material. Specifically, the electronic device may randomly select one local material as the target material from all local materials whose index characteristics exceed those of the pushed material; of course, the electronic device may also select, as the target material, the local material with the highest index characteristic from all the local materials with index characteristics exceeding the index characteristics of the pushed material.

Step S160: and displaying the presentation materials in the material display positions, so that the presentation materials can cause the electronic book client page to load the target electronic book resources when triggered.

In the embodiment of the disclosure, after the presentation material is determined, the electronic device can present the presentation material in the material display position of the client page. Specifically, in some embodiments of the present disclosure, if the client page has not been switched to a page that includes material display bits, the electronic device may cache the presentation material in memory. When the client side page is switched to the page comprising the material display position, the electronic equipment acquires the display material from the internal memory and displays the display material at the material display position.

According to the material display method provided by the embodiment of the disclosure, after the electronic equipment acquires the pushed material returned by the third-party data platform according to the configuration information displayed as the material, whether the pushed material meets the selection conditions of configuration or not is judged. And under the condition that the pushed materials do not meet the preset selection conditions, the electronic equipment takes the materials which are acquired from the electronic book data platform and used for displaying the target electronic book resources as presentation materials and displays the presentation materials.

In the embodiment of the disclosure, the local materials are materials which are acquired from an electronic book data platform and used for displaying electronic book resources, and the local materials are materials with better quality. Therefore, under the condition that the index characteristics of the pushed material do not meet the preset selection condition, the local material is used as the presentation material and is presented, and the quality of the presentation material presented at the material display position can be better. Meanwhile, after the user triggers and displays the presentation materials of the target electronic book resources, the electronic book client rack can load the target electronic book resources, and the display of the content of the target electronic book resources is realized.

Optionally, in some embodiments of the present disclosure, in a case where the electronic execution of step S140 determines that the index feature of the pushed material satisfies the pre-configured selected condition, and before executing step S160, the electronic device may further execute step S170.

Step S170: the pushed material is taken as the presentation material.

If the index characteristics of the pushed material meet the preset selection conditions, the quality of the pushed material is better, so that the pushed material can be directly used as the presentation material, and step S160 is executed to enable the pushed material to be displayed in the material display position.

As before, in some embodiments of the present disclosure, the indicator characteristic of the pushed material is an indicator score of the pushed material; in some other embodiments of the present disclosure, the indicator characteristic of the pushed material may be a material type of the pushed material. The material type is a material representing the type of content of the pushed material display. For example, the push material may be a material showing an e-commerce sales hot merchandise, a material showing a specific video, or a material showing training information.

In some embodiments of the present disclosure, where the indicator characteristics of the pushed material comprise a material type, the electronic device determining whether the indicator characteristics of the pushed material meet the preconfigured selection condition in performing step S140 may comprise steps S142-S143.

Step S142: and determining the matching degree of the material type of the displayed material and the current displayed content of the client page.

In the embodiment of the present disclosure, the matching degree between the material type of the display material and the current display content is determined, which may be determined according to a preset matching rule. For example, in some embodiments, if the currently displayed content of the client page is the content of a scientific and technical literature book and the displayed material is the material displaying scientific and technical training information, it is determined that the matching degree of the two is high according to a preset matching rule. And if the current display content of the client page is the content of the scientific and technical literature books and the display material is the material for displaying popular goods sold by the e-commerce, determining that the matching degree of the material type of the display material and the current display content of the client is low.

Step S143: and judging whether the matching degree exceeds a preset matching degree threshold value.

The matching degree threshold is a selection threshold set by the electronic device to determine whether to employ the pushed material as the presentation material. If the matching degree exceeds the threshold value of the matching degree, determining that the index characteristics of the pushed materials meet preset selection conditions; and if the matching degree does not exceed the threshold value of the matching degree, determining that the index features of the pushed materials do not meet the preset selection conditions.

In the embodiment of the application, in combination with a service scene, an e-book client may pull advertisement material to a third-party advertisement platform (for example, pangolin), but when the economic benefit of the advertisement material is too low, local material may be used to replace the pulled advertisement material to render and present an advertisement slot of the client. At this time, if the user triggers (e.g., clicks) the ad slot, the e-book client may jump to the e-book resource associated with the local material, thereby achieving the goal of the ad slot recommending books.

In the embodiment of the disclosure, the local material may be a material which is pulled from the third data platform in advance and is promoted for the target electronic book, so that the user can see the existing advertisement style on the advertisement space container, but the actual jump landing page after clicking the promotion material is changed to the electronic book page instead of the advertisement promotion content information. Therefore, the e-book platform can directly reuse materials (such as pictures or videos popularized by martial arts books) popularized by the third-party books, corresponding content materials do not need to be additionally manufactured for each popularized book, and development, operation and maintenance costs of the e-book platform can be effectively reduced.

Further, the jump page for the ebook resource may be a book detail page or a book content page (e.g., a flyleaf) of the target ebook resource, at which time the user may page through to see if the recommended ebook resource meets the user preferences. In some cases, a jump entry is also presented on the jump page, and the electronic book read by the previous user can be quickly returned through the jump entry, so that the content of the previous book can be timely returned when the user is not interested in the recommended book, and the reading experience of the user is improved.

Fig. 2 is a flowchart of a material displaying method according to some other embodiments of the present disclosure. In some other embodiments of the present disclosure, as shown in fig. 2, the material display method includes steps S210-S200.

Step S210: and acquiring configuration information of material display positions in the page of the electronic book client.

Step S220: and sending a first material acquisition request to a third-party data platform according to the configuration information.

Step S230: and receiving a pushed material returned by the third-party data platform, wherein the pushed material has index characteristics.

Step S240: judging whether a preset number of local materials are buffered in advance or not; if not, go to step S250.

Step S250: and sending a second material acquisition request to the electronic book data platform, wherein the second material acquisition request is used for requesting the electronic book data platform to issue local materials.

Step S260: and receiving local materials issued by the electronic book data platform.

Step S270: judging whether the index characteristics of the pushed materials meet preset selection conditions or not; if yes, go to step S280; if not, go to step S290.

Step S280: the pushed material is taken as the presentation material.

Step S290: and taking the local materials buffered in advance as presentation materials.

Step S200: and displaying the presentation materials in the material display positions, so that when the presentation materials are triggered, the electronic book client page is enabled to load the target electronic book resources.

In the embodiment of the present disclosure, the steps S210 to S230 and the steps S270 to S200 are the same as the corresponding steps in the previous embodiment, and the description of this embodiment is not repeated, and for details, the foregoing description may be referred to.

Unlike the foregoing embodiment, in the embodiment of the present disclosure, the electronic device further executes step S240 to determine whether a preset number of local materials are stored locally. The preset number may be 1, or may be a value greater than 1, such as 10, and the embodiment of the disclosure is not limited.

If the electronic equipment judges that the preset number of materials are not stored, the electronic equipment sends a second data acquisition request to the electronic book data platform, the electronic book data platform is triggered to send the local materials to the electronic equipment, and then the electronic equipment can have the local materials as presentation materials under the condition that the electronic equipment determines that the index characteristics of the pushed materials do not meet the preset configuration conditions.

Optionally, in some embodiments of the present disclosure, the electronic device may further perform step S2310 before performing step S250.

Step S2310: the type of material display bits that the client page can load is determined.

The corresponding step S250 may specifically include step S251: and sending a second material acquisition request comprising the material display bit type to the electronic book data platform.

In the embodiment of the present disclosure, the electronic device may load various types of material display positions, for example, an insert display position, a bottom suction display position, and a top suction display position. The different material presentation positions may be different in the characteristics of the type, size, etc. of the material to be loaded. In order to realize that the characteristic material display position can display the local material, the second material acquisition request sent by the electronic device to the electronic book data platform includes the information of the material display position type, so that the electronic book data platform can return the local material matched with the material display position type.

In some other embodiments of the present disclosure, the electronic device may further perform step S2320 before performing step S250.

Step S2320: and determining the type of the electronic book currently displayed on the electronic book client page.

For example, the type of the electronic book currently presented by the electronic book client may be a hallucinography type, an emotion type, a truth type, a history type, and the like.

The corresponding step S250 may specifically include step S252: and sending a second pixel acquisition request comprising the currently displayed electronic book type to the electronic book data platform.

In order to enable the acquired local materials to be matched with the type of the currently displayed content of the client, when a second material acquisition request is sent to the electronic book data platform, the information of the type of the currently displayed electronic book is added to the second material acquisition request, so that the electronic book data platform sends the local materials matched with the type of the currently displayed electronic book to the electronic equipment.

In addition to providing the foregoing material display method, the embodiment of the present disclosure also provides a local material creation method. Fig. 3 is a flowchart of a local material creating method provided by the embodiment of the present disclosure. As shown in fig. 3, the local material creating method includes steps S310 to S340.

It should be noted that the local material creation method provided by the embodiment of the present disclosure is executed by the server.

Step S310: and acquiring the identifier of the target electronic book resource.

The target electronic book resource is a resource which can be provided by the data platform where the server is located for the corresponding client. In the embodiment of the disclosure, the server may query the e-book resource database, and determine the resource identifier of the e-book resource.

Step S320: and sending a third material acquisition request to a third-party data platform based on the identification of the target electronic book resource.

Step S330: and acquiring a pushed material returned by the third-party data platform.

Step S340: and associating the identification of the target electronic book resource with the corresponding material resource in the pushed material to generate a local material.

The third-party data platform is a data platform specially used for providing material display background services. The third-party data platform can design corresponding display materials according to the electronic book resources provided by the electronic book data platform and push the display materials to various possible clients.

The local materials are materials which are issued to the electronic book client by the electronic book data platform, and the local materials are used for enabling the electronic book client to serve as presentation materials which are displayed at the material display positions under the condition that push materials acquired from the third-party data platform do not meet preset selection conditions. An e-book client is a client to which an e-book data platform provides resources.

In the embodiment of the disclosure, the server of the e-book data platform does not specially design the content of the material in order to construct the local material for displaying the e-book resources, but constructs the local material by referring to the content of the pushed material returned by the third-party data platform.

Specifically, the server extracts the material resources of the pushed material after acquiring the pushed material returned by the third-party data platform. The assets extracted by the server may include text, pictures, video, audio, etc. that show the media content of the e-book. After the material resources of the pushed materials are obtained, the server associates the material resources with the identifications of the electronic book resources to generate local materials.

By adopting the local material creating method provided by the embodiment of the disclosure, the server acquires the pushed material created by the third-party data platform according to the identifier of the target electronic book resource, and creates the local material based on the material resource in the pushed material and the identifier of the electronic book resource, so that the fast creation of the local high-quality material is realized, and the material content is not required to be specially designed.

Optionally, in order to construct a better local material, in some embodiments of the present disclosure, the server sends the third material obtaining request to the third-party data platform in the step S320, and may send the third material obtaining request to multiple third-party data platforms.

The step S330 of obtaining the pushed material returned by the third-party data platform may specifically be: and acquiring the push materials returned by the plurality of data platforms.

And in the case of acquiring the identifiers associated with the target electronic book resources returned by the multiple data platforms, step S340 may specifically include steps S341 to S342.

Step S341: and selecting a target push material from the push materials returned by the plurality of data platforms.

Step S342: and generating local materials according to the identifications of the electronic book resources and the material resources of the target push materials.

In the embodiment of the disclosure, in order to create a better local material, the server selects one or more push materials from the push materials returned by the multiple data platforms as a target push material. And then, the server generates local materials according to the identifications of the electronic book resources and the material resources of the target push materials.

Optionally, in order to select a better material from the push materials returned by the multiple data platforms as the target push material, the electronic device may further perform steps S350 to S360 while performing step S320.

Step S350: and sending a quality evaluation acquisition request to the third-party data platform, wherein the quality evaluation acquisition request is used for requesting the quality evaluation of the pushed material returned by the third-party data platform.

In the embodiment of the present disclosure, the quality includes at least one of a click rate, a conversion rate, an effective play rate, an end play rate, a specific duration play rate, an average effective play duration, consumption, growth, cost, and a specific duration retention rate.

Step S360: and receiving the quality evaluation returned by the third-party data platform.

Correspondingly, in step S341, selecting targeted push materials from the push materials returned by the multiple data platforms may include step S3411: and selecting the pushed materials with quality evaluation meeting the preset evaluation conditions from the pushed materials returned by the data platforms as target pushed materials.

In some embodiments of the present disclosure, the preset evaluation condition may be that the click rate, the conversion rate or the specific duration retention rate exceeds a preset threshold, the effective play rate, the end play rate or the specific duration play rate exceeds a set rate, the average play duration is longer than a specific duration, the consumption or cost is less than a specific consumption, and the increase exceeds a specific increase.

In some other embodiments of the present disclosure, the server may further include step S3412 when performing step S341.

Step S3412: and randomly selecting the push materials as target push materials from the push materials returned by the data platforms. That is, in some embodiments, the server does not focus on the quality of the pushed material, but rather randomly selects the pushed material as the targeted pushed material.

Optionally, in some embodiments of the present disclosure, the server may further store the local materials after generating the local materials. Correspondingly, the server may also perform step S370.

Step S370: and responding to the received fourth material acquisition request sent by the owned client, and sending the local material to the owned client.

After a fourth material obtaining request sent by the client side is received, the local material is sent to the client side, so that the client side can take the local material as a presentation material displayed at the material display position under the condition that the push material obtained from the third-party data platform does not meet the preset selection condition.

Fig. 4 shows a schematic structural diagram of an electronic device according to an embodiment of the present invention. The electronic device provided by the embodiment of the disclosure may specifically be a server. The electronic device can execute the material displaying method provided by the previous embodiment.

It should be noted that the electronic device 400 shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of the application of the embodiments of the present invention.

The electronic device 400 conventionally includes a processor 410 and a computer program product or computer-readable medium in the form of a memory 420. The memory 420 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. The memory 420 has storage space 421 for executable instructions (or program code) 4211 for performing any of the method steps in the material processing methods described above. For example, the storage space 421 for executable instructions may include respective executable instructions 4211 for respectively implementing various steps in the above material processing method. The executable instructions may be read from or written to one or more computer program products. These computer program products comprise a program code carrier such as a hard disk, a Compact Disc (CD), a memory card or a floppy disk. Such computer program products are typically portable or fixed storage units. The storage unit may have a memory segment or a memory space, etc. arranged similarly to the memory 420 in the electronic device 400 of fig. 4. The executable instructions may be compressed, for example, in a suitable form. Typically, the memory unit comprises executable instructions for performing the steps of the material processing method according to the invention, i.e. code that can be read by a processor, such as the processor 410, for example, which when run by the electronic device 400, causes the electronic device 400 to perform the individual steps of the material processing method described above.

Of course, for the sake of simplicity, only some of the components of the electronic apparatus 400 related to the present invention are shown in fig. 4, and components such as a bus, input/output interfaces, input devices, and output devices, etc. are omitted. In addition, electronic device 400 may include any other suitable components depending on the particular application.

In addition, the embodiment of the present disclosure further provides a server, where the server is configured to execute the local material creating method provided in the foregoing embodiment. The architecture of the server is similar to that of the electronic device, and will not be repeated here.

Embodiments of the present invention further provide a computer-readable storage medium, on which computer program instructions are stored, and when the computer program instructions are executed by a processor, the processor executes the material display method or the local material creation method provided by the embodiments of the present invention.

The computer-readable storage medium may take any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may include, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

In an embodiment of the present invention, program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The invention discloses:

1. a method of displaying material, comprising:

sending a first material obtaining request to a third-party data platform according to the configuration information;

2. The method according to 1, further comprising:

and under the condition that the index characteristics of the pushed materials meet the preset selection conditions, taking the pushed materials as the presentation materials.

3. The method of 1 or 2, wherein the indicator features comprise material quality scores;

the judging whether the index characteristics of the pushed materials meet the preset selection conditions comprises the following steps:

and judging whether the index characteristics of the pushed materials meet the preset material quality scores.

4. The method of 3, wherein the determining whether the indicator features of the pushed material meet a pre-configured quality score comprises:

and judging whether the index characteristics of the pushed materials exceed a preset threshold score or not, and/or judging whether the index characteristics of the pushed materials exceed the index characteristics of at least one local material or not.

5. The method of 4, wherein said taking pre-buffered local material as presentation material in the event that the indicative characteristics of the push material do not exceed the indicative characteristics of at least one local material, comprises:

and selecting the local material with index characteristics exceeding the index characteristics of the pushed material as the presentation material.

6. The method of any of claims 1-5, wherein the indicator features include a material type;

the step of judging whether the index characteristics of the pushed materials meet the pre-configured selection conditions comprises the following steps:

determining the matching degree of the material type of the display material and the current display content of the client page;

and judging whether the matching degree exceeds a matching degree threshold value of a preselected configuration.

7. The method of any of claims 1-6, wherein prior to said pre-buffering stored local material as presentation material, the method further comprises:

judging whether a preset number of local materials are buffered in advance;

under the condition that a preset number of local materials are not buffered and stored in advance, sending a second material obtaining request to the electronic book data platform, wherein the second material obtaining request is used for requesting the electronic book data platform to issue the local materials;

and receiving the local materials issued by the electronic book data platform.

8. The method of claim 7, wherein prior to sending the second material acquisition request to the electronic book data platform, the method further comprises:

determining the types of material display positions which can be loaded on the electronic book client page;

the sending of the second material acquisition request to the electronic book data platform includes: and sending the second material acquisition request comprising the material display position type to the electronic book data platform.

9. The method of 8, wherein prior to sending the second material acquisition request to the electronic book data platform, the method further comprises:

determining the type of the electronic book currently displayed on the electronic book client page;

the sending of the second material acquisition request to the electronic book data platform includes: and sending the second material acquisition request comprising the currently displayed electronic book type to the electronic book data platform.

10. A method of local material creation comprising:

acquiring an identifier of a target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

11. The method of 10, wherein the sending a third material acquisition request to a third-party data platform comprises:

sending the third material obtaining requests to a plurality of third-party data platforms;

the obtaining of the pushed material returned by the third-party data platform includes: acquiring the push materials returned by the data platforms;

generating local materials according to the identification of the target electronic book resource and the corresponding material resources of the push materials, wherein the generation comprises the following steps:

selecting a target pushing material from the pushing materials returned by the data platforms;

and generating local materials according to the identifications of the electronic book resources and the material resources of the target push materials.

12. The method of claim 11, wherein

When the third material acquisition request is sent to the third-party data platform, the method comprises the following steps: sending a quality evaluation acquisition request to the third-party data platform, wherein the quality evaluation acquisition request is used for requesting quality evaluation of the pushed material returned by the third-party data platform, and the quality comprises at least one of click rate, conversion rate, effective play rate, play-out rate, specific duration play rate, average effective play duration, consumption, growth, cost and specific duration retention rate;

the method further comprises the following steps: receiving the quality evaluation returned by the third-party data platform;

selecting a target push material from the push materials returned by the plurality of data platforms, wherein the selecting the target push material comprises: and selecting the pushed materials with quality evaluation meeting preset evaluation conditions from the pushed materials returned by the data platforms as the target pushed materials.

13. The method of 11, wherein said selecting a targeted push material among said push materials returned by a plurality of said data platforms comprises:

and randomly selecting the push materials as the target push materials from the push materials returned by the plurality of data platforms.

14. The method of any of claims 10-13, wherein after the generating local stories, the method further comprises:

storing the local materials;

and responding to a fourth material acquisition request sent by the owned client, and sending the local material to the owned client.

15. An electronic device comprising a processor and a memory, the memory to store executable instructions that cause the processor to:

16. The electronic device of claim 15, wherein the executable instructions cause the processor to:

17. The electronic device of claim 15 or 16, wherein the indicator features comprise material quality scores; when the processor executes the judgment to determine whether the index features of the pushed materials meet the pre-configured selection conditions, the executable instructions specifically cause the processor to execute the following operations:

18. The electronic device of claim 17, wherein when the processor performs the determining whether the indicator characteristic of the pushed material meets a preconfigured material quality score, the executable instructions specifically cause the processor to:

19. The electronic device of claim 18, wherein the executable instructions, when the processor executes the pre-buffered local material as presentation material if the processor determines that the indicative characteristics of the pushed material do not exceed the indicative characteristics of at least one local material, specifically cause the processor to:

20. The electronic device of any of claims 15-19, wherein the indicator features include a story type;

before the processor performs the determining whether the indexing features of the pushed material meet the preconfigured selected conditions, the executable instructions further cause the processor to: determining the matching degree of the material type of the display material and the current display content of the client page;

when the processor is executing the selection condition that whether the index features of the pushed materials meet the preset selection condition, the executable instructions specifically cause the processor to execute the following operations:

and judging whether the matching degree exceeds a preset matching degree threshold value.

21. The electronic device of any of claims 15-20, wherein prior to the processor executing the pre-buffered local material as presentation material, the executable instructions further cause the processor to:

judging whether a preset number of local materials are buffered in advance;

and receiving the local materials issued by the electronic book data platform.

22. The electronic device of claim 21, wherein prior to the processor executing the sending of the second material acquisition request to the electronic book data platform, the executable instructions further cause the processor to:

determining the type of the electronic book currently displayed on the electronic client page;

when the processor executes the second material acquisition request sent to the electronic book data platform, the executable instructions specifically cause the processor to perform the following operations: and sending the second material acquisition request comprising the currently displayed electronic book type to the electronic book data platform.

23. A server comprising a processor and a memory, the memory to store executable instructions that cause the processor to:

acquiring an identifier of a target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

24. The server of claim 23, wherein the processor executes the third material acquisition request sent to the third party data platform, and the executable instructions specifically cause the processor to:

sending the third material acquisition requests to a plurality of third-party data platforms;

when the processor executes the local material generated according to the identifier of the electronic book resource and the corresponding material resource of the pushed material, the executable instruction specifically causes the processor to execute the following operations:

selecting a target pushing material from the pushing materials returned by the plurality of data platforms;

and generating local materials according to the identification of the target electronic book resources and the material resources of the target push materials.

25. The server of claim 24, wherein the executable instructions, while the processor executes the sending of the third material acquisition request to the third party data platform, further cause the processor to:

sending a quality evaluation acquisition request to the third-party data platform, wherein the quality evaluation acquisition request is used for requesting quality evaluation of the pushed material returned by the third-party data platform, and the quality comprises at least one of click rate, conversion rate, effective play rate, play-out rate, specific duration play rate, average effective play duration, consumption, growth, cost and specific duration retention rate;

the executable instructions further cause the processor to: receiving the quality evaluation returned by the third-party data platform;

when the processing executes the push material returned by the plurality of data platforms, selecting a target push material, the executable instructions specifically cause the processor to: and selecting the pushed materials with quality evaluation meeting preset evaluation conditions from the pushed materials returned by the data platforms as the target pushed materials.

26. The server of claim 23, wherein when the processor executes the push materials returned by the plurality of data platforms to select a target push material, the executable instructions specifically cause the processor to:

27. A computer-readable storage medium, wherein the storage medium stores a computer program which, when executed by a processor, causes the processor to implement the material presentation method described in any one of items 1 to 9 above, or causes the processor to implement the local material creation method described in any one of items 10 to 14 above.

Various component embodiments of the invention may be implemented in whole or in part in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components in an electronic device according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.

The foregoing description is only exemplary of the preferred embodiments of the invention and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents is encompassed without departing from the spirit of the disclosure. For example, the above features and (but not limited to) features having similar functions disclosed in the present invention are mutually replaced to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the invention. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. A material display method is characterized by comprising the following steps:

2. The method of claim 1, further comprising:

3. The method of claim 1 or 2, wherein the index features include a material quality score;

the judging whether the index characteristics of the pushed materials meet the pre-configured selection conditions comprises the following steps:

4. The method of claim 3, wherein determining whether the metric characteristics of the pushed material satisfy a pre-configured quality score comprises:

5. The method of claim 4, wherein the treating the pre-buffered local material as presentation material in the event that the indicative characteristics of the pushed material do not exceed the indicative characteristics of at least one local material comprises:

6. The method according to any one of claims 1 to 5, wherein the index features include material types;

7. A method for creating local material, comprising:

acquiring an identifier of a target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

8. An electronic device comprising a processor and a memory, the memory to store executable instructions that cause the processor to:

under the condition that the index characteristics of the pushed materials do not meet the pre-configured selection conditions, local materials which are buffered in advance are used as presentation materials, wherein the local materials are used for displaying target electronic book resources in an electronic book data platform;

9. A server comprising a processor and a memory, the memory to store executable instructions that cause the processor to:

acquiring an identifier of a target electronic book resource;

acquiring a pushed material returned by the third-party data platform;

10. A computer-readable storage medium, characterized in that the storage medium stores a computer program which, when executed by a processor, causes the processor to carry out the material presentation method of any one of the above claims 1-6 or causes the processor to carry out the local material creation method of the above claim 7.