CN105045895A - Method and apparatus for displaying promotion content in appointed page - Google Patents
Method and apparatus for displaying promotion content in appointed page Download PDFInfo
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- CN105045895A CN105045895A CN201510463493.7A CN201510463493A CN105045895A CN 105045895 A CN105045895 A CN 105045895A CN 201510463493 A CN201510463493 A CN 201510463493A CN 105045895 A CN105045895 A CN 105045895A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The present invention discloses a method and an apparatus for displaying promotion content in an appointed page. The method comprises: displaying different promotion content in one or more promotion positions of the appointed page in turns; when receiving a promotion content pushing request from the appointed page each time, with regard to each promotion position of the appointed page, acquiring multiple classes of promotion content corresponding to the promotion positions; selecting one class from the multiple classes of promotion content corresponding to the promotion positions, selecting one piece of promotion content from the selected class, and selecting one material from a material library corresponding to the promotion content; and returning the selected material to the appointed page and displaying the selected material in the corresponding promotion position by the appointed page. Through a display policy, on one hand, the promotion content can be more comprehensively pushed and displayed, so that promotion requirements are met; and on the other hand, the promotion content can keep relatively high freshness for access users, so that user requirements are met.
Description
Technical field
The present invention relates to push technology field, be specifically related to a kind of method and apparatus showing promotional content in specified page.
Background technology
Along with the development of Internet technology, Internet user is increasing, form huge popularization audient gradually, more and more promotional content with popularization demand wishes to carry out popularization and propaganda by the displaying on internet page, under this situation, the page show the technology application of promotional content and give birth to.But in prior art, the propelling movement display strategy of promotional content is also unreasonable, and in some versions, the promotional content that the page shows is fixing, and the promotional content seen when making user under any circumstance access this page is all constant; In other schemes, the promotional content that the page shows is Stochastic choice, has no to associate with the access behavior of user.At least there is following problem in such scheme: 1, promotional content cannot more comprehensively be pushed and show, and does not meet popularization demand; 2, promotional content cannot keep higher freshness concerning calling party, does not meet user's request.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of a kind of method and apparatus showing promotional content in specified page overcoming the problems referred to above or solve the problem at least in part.
According to one aspect of the present invention, provide a kind of method showing promotional content in specified page, the method comprises: on the one or more popularization positions in specified page, repeating query shows different promotional contents; Each reception from this specified page promotional content push request time:
For each popularization position in specified page, obtain the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
Alternatively, choose a material the described material database corresponding from this promotional content to comprise:
Random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
Alternatively, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Alternatively, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material;
Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Alternatively, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
The method comprises further: when the promotional content at every turn received pushes request, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Choose a classification the promotional content of described multiple classifications from this popularization position correspondence to comprise: the number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification.
Alternatively, described number of times of having accessed specified page according to described current accessed user within the current statistic cycle is chosen a classification and is comprised:
Preset the propelling movement order of N number of classification; Wherein, N is positive integer;
When the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equal the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle;
When the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
Alternatively, choose a promotional content described this classification from choosing to comprise:
The each promotional content comprised for this classification arranges probability right;
From this classification, a promotional content is chosen according to probability right.
Alternatively, the method comprises further:
The material that the acquiescence that prestores promotional content is corresponding;
When described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, corresponding for a described acquiescence promotional content material is presented on described popularization position.
According to another aspect of the present invention, provide a kind of device showing promotional content in specified page, this device comprises:
Promote interactive unit, be suitable for repeating query on the one or more popularization positions in specified page and show different promotional contents; And be suitable for when receiving the promotional content propelling movement request from this specified page at every turn, notice promotional content chooses unit;
Described promotional content chooses unit, is suitable for when receiving notice, for each popularization position in specified page, obtains the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Described popularization interactive unit, is further adapted for and selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
Alternatively, described promotional content chooses unit, is suitable for random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
Alternatively, described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Alternatively, described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material; Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Alternatively, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
Described popularization interactive unit, be further adapted for when the promotional content received pushes request at every turn, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Described promotional content chooses unit, and the number of times being suitable for having accessed within the current statistic cycle according to described current accessed user specified page chooses a classification.
Alternatively, described promotional content chooses unit, is suitable for the propelling movement order of default N number of classification; Wherein, N is positive integer; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equal the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
Alternatively, described promotional content chooses unit, is suitable for each promotional content that this classification comprises and arranges probability right; From this classification, a promotional content is chosen according to probability right.
Alternatively, described promotional content chooses unit, is further adapted for the material that the acquiescence promotional content that prestores is corresponding; When described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, using corresponding for a described acquiescence promotional content material as the material finally chosen;
Described popularization interactive unit, is suitable for corresponding for a described acquiescence promotional content material to be presented on described popularization position.
From the above, technical scheme provided by the invention is by when receiving the promotional content propelling movement request from specified page at every turn, for each popularization position in specified page, first choose the classification of promotional content, a promotional content is chosen again from the classification chosen, choose a material the last material database corresponding from this promotional content return and be presented on the corresponding popularization position of specified page, achieve with the display strategy of the mode of poll in one or more popularization positions display promotional contents of specified page.Under this display strategy, on the one hand, promotional content more comprehensively can be pushed displaying, meets popularization demand; On the other hand, promotional content can keep higher freshness concerning calling party, meets user's request.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram showing the method for promotional content in specified page;
Fig. 2 shows the data flow diagram arranging material database corresponding to promotional content in accordance with another embodiment of the present invention;
Fig. 3 shows the data flow diagram figure choosing a promotional content according to an embodiment of the invention;
Fig. 4 shows a kind of according to an embodiment of the invention data flow diagram showing promotional content in specified page;
Fig. 5 shows a kind of according to an embodiment of the invention schematic diagram showing the device of promotional content in specified page.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram showing the method for promotional content in specified page.As shown in Figure 1, generally speaking, be that on the one or more popularization positions in specified page, repeating query shows different promotional contents, for each display in specified page, the method comprises the method:
Step S110, the promotional content received from specified page pushes request.
Step S120, for each popularization position in specified page, obtains the promotional content of the multiple classifications corresponding with this popularization position.
In this step, described popularization position refers to the viewing area of promotional content in specified page, and described each classification comprises one or more promotional content, and the corresponding material database of each promotional content, each material database comprises one or more material.
Step S130, chooses a classification, chooses a promotional content from this classification chosen, choose a material from the material database that this promotional content is corresponding from the promotional content of multiple classifications of this popularization position correspondence.
Step S140, returns to specified page by selected material, by specified page, selected material is presented at corresponding popularization on position.
Visible, method shown in Fig. 1 is by when receiving the promotional content propelling movement request from specified page at every turn, for each popularization position in specified page, first choose the classification of promotional content, a promotional content is chosen again from the classification chosen, choose a material the last material database corresponding from this promotional content return and be presented on the corresponding popularization position of specified page, achieve with the display strategy of the mode of poll in one or more popularization positions display promotional contents of specified page.Under this display strategy, on the one hand, promotional content more comprehensively can be pushed displaying, meets popularization demand; On the other hand, promotional content can keep higher freshness concerning calling party, meets user's request.
In one embodiment of the invention, the step S130 of method shown in Fig. 1, chooses a material and refers to: random selecting material the material database that this promotional content is corresponding within the current statistic cycle from the material database that this promotional content is corresponding.
Then before random selecting material, need first to get out the material database that in the current statistic cycle, this promotional content is corresponding, following two kinds of modes can be comprised the material database that step S130 is corresponding from this promotional content:
Mode one, in each measurement period, obtains the material that this promotional content is corresponding; The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Mode two, in each measurement period, obtains the material that this promotional content is corresponding; Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material; Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
Fig. 2 shows the data flow diagram arranging material database corresponding to promotional content in accordance with another embodiment of the present invention.As shown in Figure 2, be a measurement period with one day, for a promotional content, by material database corresponding for this promotional content yesterday, show that the material of number of times more than 10,000 times sorts than from high to low according to an exhibition, get front 3 materials; To show in these 3 materials, material database corresponding to this promotional content yesterday that the material of number of times more than 10,000 times and material corresponding to this promotional content obtained today merge, as the material in the material database that this promotional content today is corresponding; Then when choosing this promotional content, need random selecting material in this material database.
In one embodiment of the invention, received promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page.Associate in order to the promotional content shown in specified page is set up with the access behavior of user, method shown in Fig. 1 comprises further: when the promotional content at every turn received pushes request, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle.
Such as, the promotional content utilizing a storer record to receive pushes request, and the user comprising user ID and correspondence has accessed the number of times of specified page within the current statistic cycle; Particularly, in each measurement period, the initial value that each user stored in storer has accessed the number of times of specified page is 0, within the current statistic cycle, storer often receives a promotional content and pushes request, the number of times of just user corresponding for the user ID entrained by this promotional content propelling movement request having been accessed specified page adds 1, obtaining corresponding to this promotional content and push the number of times that the current accessed user asked has accessed specified page within the current statistic cycle, providing foundation for choosing promotional content afterwards.
Access on the basis of the number of times of specified page within the current statistic cycle the described current accessed user of above-mentioned acquisition, the step S130 of method shown in Fig. 1, chooses a classification and comprises: the number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification from the promotional content of multiple classifications of this popularization position correspondence.
Particularly, above-mentioned number of times of having accessed specified page according to described current accessed user within the current statistic cycle is chosen a classification and is comprised:
Step S131, presets the propelling movement order of N number of classification; Wherein, N is positive integer.
Step S132, when the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equals the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle.
Step S133, when the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
Such as, according to propelling movement demand, existing 3 classifications (classification A, classification B and classification C) needs shows in specified page, and the propelling movement order presetting these 3 classifications is: the propelling movement order of classification A is 1, classification C propelling movement order be 2, classification B propelling movement order be 3; If the number of times that current accessed user has accessed specified page within the current statistic cycle is less than or equal to 3, then choose propelling movement order and equal the classification that current accessed user has accessed the number of times of specified page within the current statistic cycle, when the number of times of having accessed specified page as current accessed user within the current statistic cycle is 2, choose the classification C that propelling movement order equals 2; If the number of times that current accessed user has accessed specified page within the current statistic cycle is greater than 3, utilize 3 couples of current accessed users within the current statistic cycle, accessed the number of times remainder of specified page, choose the classification that propelling movement order equals remainder, when the number of times of having accessed specified page as current accessed user within the current statistic cycle is 4, utilize 3 to 4 remainders, obtaining remainder is 1, then choose the classification A that propelling movement order equals 1.
In one embodiment of the invention, step S130, chooses a promotional content and comprises: each promotional content comprised for this classification arranges probability right from this classification chosen; From this classification, a promotional content is chosen according to probability right.
Fig. 3 shows the data flow diagram figure choosing a promotional content according to an embodiment of the invention.In the embodiment shown in fig. 3, comprise the promotional content of multiple classification such as classification 1, classification 2, classification 1 comprises promotional content 11 and promotional content 12, the corresponding material database of promotional content 11, the corresponding material database of promotional content 12.Choosing promotional content in the request that pushes according to the promotional content received carries out in the process pushed, the number of times that first foundation current accessed user has accessed specified page within the current statistic cycle chooses a classification, what suppose to choose is classification 1, a promotional content is chosen according to each promotional content 11 and the respective probability right of promotional content 12 again from classification 1, what suppose to choose is promotional content 11, random selecting material from the material database of promotional content 11 correspondence, returns to specified page and makes it show this material again.It should be noted that, the arbitrary promotional content in the promotional content 12 in classification 1, classification 2 or other classifications choose promotional content 11 in logical and classification 1 to choose logic identical, do not repeat them here, no longer unnecessaryly in Fig. 3 to show yet.
In order to improve the stability of this programme, in one embodiment of the invention, the method shown in Fig. 1 further provides degradation schemes: step S150, comprises the following steps:
Step S151, the material that the acquiescence that prestores promotional content is corresponding.
Step S152, when described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, corresponding for a described acquiescence promotional content material is presented on described popularization position.
Fig. 4 shows a kind of according to an embodiment of the invention data flow diagram showing promotional content in specified page.In the embodiment shown in fig. 4, access the operation of specified page in response to user, specified page sends promotional content by call request interface and pushes request, when receiving promotional content and pushing request, this programme adopts this promotional content of Redis storage system record to push the user ID of carrying in request, the term of validity due to this Redis storage system equals a measurement period, when each measurement period starts, Redis storage system will be cleared, therefore can calculate according to the current user ID recorded of Redis storage system the quantity that the promotional content of carrying same subscriber mark received in the current statistic cycle pushes request, obtain current accessed user has accessed specified page within the current statistic cycle within current statistic cycle number of times with current accessed user, within the current statistic cycle, access the number of times of specified page according to current accessed user, from Memcache caching system, obtain corresponding promotional content and return to specified page by request interface, in order to ensure stability, this programme also utilizes data text to have prestored acquiescence promotional content, when the process obtaining corresponding promotional content from Memcache caching system breaks down, this acquiescence promotional content is returned to specified page.Wherein, the Memcache caching system in the present embodiment and data text are all as the cache layer of MySQL database, and user alleviates the data access pressure of MySQL database.
Fig. 5 shows a kind of according to an embodiment of the invention schematic diagram showing the device of promotional content in specified page.As shown in Figure 5, the device 500 that should show promotional content in specified page comprises:
Promote interactive unit 510, be suitable for repeating query on the one or more popularization positions in specified page and show different promotional contents; And be suitable for when receiving the promotional content propelling movement request from this specified page at every turn, notice promotional content chooses unit 520;
Promotional content chooses unit 520, is suitable for when receiving notice, for each popularization position in specified page, obtains the promotional content of the multiple classifications corresponding with this popularization position; And be suitable for choosing a classification from the promotional content of multiple classifications of this popularization position correspondence, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material.
Wherein, each classification comprises one or more promotional content, and the corresponding material database of each promotional content, each material database comprises one or more material.
Promote interactive unit 510, be further adapted for and selected material is returned to specified page, by specified page, selected material is presented at corresponding popularization on position.
Visible, device shown in Fig. 5 is cooperatively interacted by each unit, when receiving the promotional content propelling movement request from specified page at every turn, for each popularization position in specified page, first choose the classification of promotional content, a promotional content is chosen again from the classification chosen, choose a material the last material database corresponding from this promotional content return and be presented on the corresponding popularization position of specified page, achieve with the display strategy of the mode of poll in one or more popularization positions display promotional contents of specified page.Under this display strategy, on the one hand, promotional content more comprehensively can be pushed displaying, meets popularization demand; On the other hand, promotional content can keep higher freshness concerning calling party, meets user's request.
In one embodiment of the invention, the process choosing a material the material database corresponding from this promotional content that the promotional content of Fig. 5 shown device is chosen performed by unit 520 is: random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
In one embodiment, the promotional content of Fig. 5 shown device chooses unit 520, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
In another embodiment, the promotional content of Fig. 5 shown device chooses unit 520, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material; Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
In one embodiment of the invention, the promotional content promoted received by interactive unit 510 pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page; Promote interactive unit 510, be further adapted for when the promotional content received pushes request at every turn, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle; Then promotional content chooses unit 520, and the number of times being suitable for having accessed within the current statistic cycle according to described current accessed user specified page chooses a classification.
Particularly, promotional content chooses unit 520, is suitable for the propelling movement order of default N number of classification; Wherein, N is positive integer; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equal the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
In one embodiment of the invention, the promotional content of Fig. 5 shown device chooses unit 520, is suitable for each promotional content that this classification comprises and arranges probability right; From this classification, a promotional content is chosen according to probability right.
In order to improve the stability of this programme, in one embodiment of the invention, the promotional content of Fig. 5 shown device chooses unit 520, is further adapted for the material that the acquiescence promotional content that prestores is corresponding; When described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, using corresponding for a described acquiescence promotional content material as the material finally chosen; Accordingly, promote interactive unit 510, be suitable for corresponding for a described acquiescence promotional content material to be presented on described popularization position.
It should be noted that, each embodiment of Fig. 5 shown device is corresponding identical with each embodiment shown in Fig. 1-Fig. 4, above describes in detail, does not repeat them here.
In sum, device shown in technical scheme Fig. 5 provided by the invention is cooperatively interacted by each unit, when receiving the promotional content propelling movement request from specified page at every turn, for each popularization position in specified page, first choose the classification of promotional content, a promotional content is chosen again from the classification chosen, choose a material the last material database corresponding from this promotional content return and be presented on the corresponding popularization position of specified page, achieve with the display strategy of the mode of poll in one or more popularization positions display promotional contents of specified page.Under this display strategy, this programme has following beneficial effect: 1, promotional content more comprehensively can be pushed displaying, meets popularization demand; 2, promotional content can keep higher freshness concerning calling party, meets user's request; ; 3, provide choose promotional content classification, choose the promotional content in classification and choose the concrete scheme of material corresponding to promotional content, many-sided demand can be adapted to neatly, ensure the promotional content that popularization demand is higher and the popularization priority of material in overall measurement period thereof; 4, provide degradation schemes, ensure that stability and the validity of the scheme showing promotional content in specified page.
It should be noted that:
Intrinsic not relevant to any certain computer, virtual bench or miscellaneous equipment with display at this algorithm provided.Various fexible unit also can with use based on together with this teaching.According to description above, the structure constructed required by this kind of device is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In instructions provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this instructions (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary array mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions showing the some or all parts in the device of promotional content in specified page that microprocessor or digital signal processor (DSP) can be used in practice to realize according to the embodiment of the present invention.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
The invention discloses A1, a kind of method showing promotional content in specified page, wherein, the method comprises:
On one or more popularization positions in specified page, repeating query shows different promotional contents; Wherein, when receiving the promotional content propelling movement request from this specified page at every turn:
For each popularization position in specified page, obtain the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
A2, method as described in A1, wherein, choose a material the described material database corresponding from this promotional content and comprise:
Random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
A3, method as described in A2, wherein, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
A4, method as described in A2, wherein, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material;
Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
A5, method according to any one of A1-A4, wherein, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
The method comprises further: when the promotional content at every turn received pushes request, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Choose a classification the promotional content of described multiple classifications from this popularization position correspondence to comprise: the number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification.
A6, method as described in A5, wherein, described number of times of having accessed specified page according to described current accessed user within the current statistic cycle is chosen a classification and is comprised:
Preset the propelling movement order of N number of classification; Wherein, N is positive integer;
When the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equal the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle;
When the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
A7, method as described in A5, wherein, choose a promotional content described this classification from choosing and comprise:
The each promotional content comprised for this classification arranges probability right;
From this classification, a promotional content is chosen according to probability right.
A8, method as described in A5, wherein, the method comprises further:
The material that the acquiescence that prestores promotional content is corresponding;
When described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, corresponding for a described acquiescence promotional content material is presented on described popularization position.
The invention also discloses B9, a kind of device showing promotional content in specified page, wherein, this device comprises:
Promote interactive unit, be suitable for repeating query on the one or more popularization positions in specified page and show different promotional contents; And be suitable for when receiving the promotional content propelling movement request from this specified page at every turn, notice promotional content chooses unit;
Described promotional content chooses unit, is suitable for when receiving notice, for each popularization position in specified page, obtains the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Described popularization interactive unit, is further adapted for and selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
B10, device as described in B9, wherein,
Described promotional content chooses unit, is suitable for random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
B11, device as described in B10, wherein,
Described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
B12, device as described in B10, wherein,
Described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material; Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
B13, device according to any one of B9-B12, wherein, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
Described popularization interactive unit, be further adapted for when the promotional content received pushes request at every turn, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Described promotional content chooses unit, and the number of times being suitable for having accessed within the current statistic cycle according to described current accessed user specified page chooses a classification.
B14, device as described in B13, wherein,
Described promotional content chooses unit, is suitable for the propelling movement order of default N number of classification; Wherein, N is positive integer; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is less than or equal to N, chooses propelling movement order and equal the classification that described current accessed user has accessed the number of times of specified page within the current statistic cycle; When the number of times that described current accessed user has accessed specified page within the current statistic cycle is greater than N, utilize N within the current statistic cycle, to access the number of times remainder of specified page to described current accessed user, choose the classification that propelling movement order equals remainder.
B15, device as described in B13, wherein,
Described promotional content chooses unit, is suitable for each promotional content that this classification comprises and arranges probability right; From this classification, a promotional content is chosen according to probability right.
B16, device as described in B13, wherein,
Described promotional content chooses unit, is further adapted for the material that the acquiescence promotional content that prestores is corresponding; When described number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification, a promotional content is chosen from this classification, when from the material database that this promotional content is corresponding, the process of a random selecting material breaks down, using corresponding for a described acquiescence promotional content material as the material finally chosen;
Described popularization interactive unit, is suitable for corresponding for a described acquiescence promotional content material to be presented on described popularization position.
Claims (10)
1. in specified page, show a method for promotional content, wherein, the method comprises:
On one or more popularization positions in specified page, repeating query shows different promotional contents; Wherein, when receiving the promotional content propelling movement request from this specified page at every turn:
For each popularization position in specified page, obtain the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
2. the method for claim 1, wherein choose a material the described material database corresponding from this promotional content to comprise:
Random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
3. method as claimed in claim 2, wherein, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
4. method as claimed in claim 2, wherein, the described material database corresponding from this promotional content before random selecting material, the method comprises further:
In each measurement period, obtain the material that this promotional content is corresponding;
Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material;
Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
5. the method according to any one of claim 1-4, wherein, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
The method comprises further: when the promotional content at every turn received pushes request, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Choose a classification the promotional content of described multiple classifications from this popularization position correspondence to comprise: the number of times of having accessed specified page according to described current accessed user within the current statistic cycle chooses a classification.
6. in specified page, show a device for promotional content, wherein, this device comprises:
Promote interactive unit, be suitable for repeating query on the one or more popularization positions in specified page and show different promotional contents; And be suitable for when receiving the promotional content propelling movement request from this specified page at every turn, notice promotional content chooses unit;
Described promotional content chooses unit, is suitable for when receiving notice, for each popularization position in specified page, obtains the promotional content of the multiple classifications corresponding with this popularization position; Wherein, each classification comprises one or more promotional content, the corresponding material database of each promotional content, and each material database comprises one or more material; From the promotional content of multiple classifications of this popularization position correspondence, choose a classification, from this classification chosen, choose a promotional content, from the material database that this promotional content is corresponding, choose a material;
Described popularization interactive unit, is further adapted for and selected material is returned to described specified page, by specified page, selected material is presented at corresponding popularization on position.
7. device as claimed in claim 6, wherein,
Described promotional content chooses unit, is suitable for random selecting material the material database that this promotional content is corresponding within the current statistic cycle.
8. device as claimed in claim 7, wherein,
Described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; The material that material corresponding for this promotional content obtained in the current statistic cycle is corresponding with this promotional content obtained in a front first preset value measurement period merges, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
9. device as claimed in claim 7, wherein,
Described promotional content chooses unit, is further adapted in each measurement period, obtains the material that this promotional content is corresponding; Material corresponding for this promotional content obtained in a front second preset value measurement period is sorted than from high to low according to an exhibition, gets a front 3rd preset value material; Material corresponding for this promotional content obtained in the current statistic cycle and a described 3rd preset value material are merged, as the material in the material database that this promotional content in the current statistic cycle is corresponding.
10. the device according to any one of claim 6-9, wherein, described promotional content pushes request and produces in response to user accesses the operation of specified page, and described promotional content pushes in request the mark of the current accessed user carrying access specified page;
Described popularization interactive unit, be further adapted for when the promotional content received pushes request at every turn, record the mark of the current accessed user of the access specified page of wherein carrying, record the number of times of the mark of described current accessed user in the accumulative current statistic cycle, obtain the number of times that described current accessed user has accessed specified page within the current statistic cycle;
Described promotional content chooses unit, and the number of times being suitable for having accessed within the current statistic cycle according to described current accessed user specified page chooses a classification.
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Effective date of registration: 20220726 Address after: Room 801, 8th floor, No. 104, floors 1-19, building 2, yard 6, Jiuxianqiao Road, Chaoyang District, Beijing 100015 Patentee after: BEIJING QIHOO TECHNOLOGY Co.,Ltd. Address before: 100088 room 112, block D, 28 new street, new street, Xicheng District, Beijing (Desheng Park) Patentee before: BEIJING QIHOO TECHNOLOGY Co.,Ltd. Patentee before: Qizhi software (Beijing) Co.,Ltd. |