CN111385634A - Method and system for embedding advertisement in video - Google Patents
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- CN111385634A CN111385634A CN201811621131.6A CN201811621131A CN111385634A CN 111385634 A CN111385634 A CN 111385634A CN 201811621131 A CN201811621131 A CN 201811621131A CN 111385634 A CN111385634 A CN 111385634A
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- 238000009877 rendering Methods 0.000 claims abstract description 10
- 238000003780 insertion Methods 0.000 claims description 59
- 230000037431 insertion Effects 0.000 claims description 59
- 238000004891 communication Methods 0.000 claims description 15
- 230000005540 biological transmission Effects 0.000 claims description 3
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/1066—Session management
- H04L65/1069—Session establishment or de-establishment
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/65—Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/75—Media network packet handling
- H04L65/764—Media network packet handling at the destination
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a system for embedding advertisements in a video, wherein the method for embedding the advertisements in the video comprises the following steps: when the playing end plays a video, receiving a real-time control message and advertisement information from a server, wherein the real-time control message comprises advertisement description information; analyzing the real-time control message to obtain advertisement description information; and rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video. The invention describes the replaceable advertisement area in the video by embedding the self-defined protocol in the real-time control protocol RTCP, so that the advertisement is embedded into the video in a later dynamic real-time adding mode, thereby changing the advertisement mode of the traditional media industry, meeting different user requirements and being convenient for users.
Description
Technical Field
The invention relates to the technical field of video insertion, in particular to a method and a system for embedding advertisements in videos.
Background
Traditional advertisement trade, for example the advertisement of live broadcast or TV drama movie trade all adopts and adds different advertisements through the mode of pulling the sponsorship earlier stage or the mode of embedding the advertisement in video broadcast later stage, like this, lead to the increase of video advertisement cost easily, can't realize simultaneously that real-time developments insert different advertisement types, can only delete original advertisement, insert new advertisement to the video again, not only extravagant space, can not reuse the resource, make mistakes easily simultaneously, the work load is loaded down with trivial details.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a method and a system for embedding advertisements in a video, aiming at embedding a custom protocol in a real-time control protocol (RTCP) to describe a replaceable advertisement area in the video, so that the advertisements are embedded in the video in a later dynamic real-time adding manner, thereby changing the advertisement manner of the traditional media industry, satisfying different user requirements, and facilitating users.
The technical scheme adopted by the invention for solving the technical problem is as follows:
a method for embedding advertisements in videos is applied to a playing end of streaming media, and comprises the following steps:
when the playing end plays a video, receiving a real-time control message and advertisement information from a server, wherein the real-time control message comprises advertisement description information;
analyzing the real-time control message to obtain advertisement description information;
and rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video.
The method for embedding the advertisement in the video comprises the step that the playing end and the server send the real-time control message in a mode of embedding a custom protocol in the real-time control protocol.
The method for embedding the advertisement in the video, wherein the advertisement description information includes advertisement position description information, the advertisement position description information includes an advertisement insertion position of the advertisement to be inserted in a video frame of the video and an insertion time frame of the advertisement to be inserted in the video frame of the video, and the advertisement insertion position and the insertion time frame are in a one-to-one correspondence relationship; the advertisement information is stored in the server in advance.
The method for embedding advertisements in videos includes, before the step of receiving a real-time control message based on a real-time control protocol from a server when the playing end plays a video:
initializing a video, and appointing a plurality of pluggable areas and a plurality of pluggable time frames corresponding to the pluggable areas in a video frame of the video;
a plurality of replaceable frames are inserted in the insertable area.
The method for embedding the advertisement in the video, wherein the step of rendering the advertisement information according to the advertisement description information and inserting the rendered advertisement information into the video specifically comprises the following steps:
analyzing according to the advertisement description information to obtain an advertisement insertion position to be inserted with the advertisement and a corresponding insertion time frame, and determining an insertable area;
and rendering the advertisement information and replacing a plurality of replaceable frames of the insertable area.
The invention provides a method for embedding advertisements in a video of a playing end, which is applied to a server and comprises the following steps:
the server and the playing terminal establish communication based on a real-time control protocol and agree on a custom protocol;
creating a group of real-time control messages, and inserting advertisement insertion positions into an identification area preset by the real-time control messages;
sending the real-time control message to the playing end;
when the fact that the playing end plays the video is detected, the obtained pre-stored advertisement information is sent to the playing end, and the playing end enables the advertisement information to be rendered and inserted into the video according to the advertisement inserting position.
The method for embedding the advertisement in the video of the playing end is characterized in that the server and the playing end establish communication based on a real-time control protocol, and the agreement of the custom protocol specifically comprises the following steps:
the server establishes communication connection with the playing end and adopts a real-time control protocol to carry out data transmission;
and sending a real-time control message to a playing end in a mode of embedding a custom protocol in the real-time control protocol, wherein the custom protocol refers to appointing a plurality of pluggable areas and a plurality of insertion time frames corresponding to the pluggable areas in a video frame of the video and is used for inserting the advertisement to be inserted into the advertisement insertion position of the video in real time through a plurality of replaceable frames according to the insertion time frames.
The method for embedding the advertisement in the video at the playing end comprises the steps that the real-time control message comprises advertisement description information, the advertisement description information comprises advertisement position description information, the advertisement position description information comprises an advertisement insertion position of the advertisement to be inserted in the video frame of the video and an insertion time frame of the advertisement to be inserted in the video frame of the video, and the advertisement insertion position and the insertion time frame are in a one-to-one correspondence relationship.
The invention also provides a system for embedding the advertisement in the video, which comprises a server and a plurality of playing ends connected with the server;
the server and the playing end establish communication connection based on a real-time control protocol;
the playing end comprises a processor and a memory connected with the processor, wherein the memory stores an advertisement embedding program in a video, and the advertisement embedding program in the video is used for realizing the method for embedding the advertisement in the video when being executed by the processor;
the server is applied to the system for embedding the advertisement in the video to realize the method for embedding the advertisement in the video of the playing end.
The system, wherein, the broadcast end includes intelligent terminal and the playback devices who is used for playing the video.
The invention discloses a method and a system for embedding advertisements in a video, wherein the method for embedding the advertisements in the video comprises the following steps: the method comprises the steps that a playing end plays a video and receives a real-time control message based on a real-time control protocol from a server, wherein the real-time control message comprises advertisement description information; analyzing the real-time control message to obtain advertisement description information; and rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video. The invention describes the replaceable advertisement area in the video by embedding the self-defined protocol in the real-time control protocol RTCP, so that the advertisement is embedded into the video in a later dynamic real-time adding mode, thereby changing the advertisement mode of the traditional media industry, not only reducing the input cost of the video advertisement, but also meeting the requirements of different users for inserting different advertisements, replacing the original advertisement in real time, improving the reuse rate, saving the storage space and facilitating the users.
Drawings
Fig. 1 is a flow chart of a first preferred embodiment of a method for embedding advertisements in videos provided by the present invention.
Fig. 2 is a flowchart of a first preferred embodiment of a method for embedding an advertisement in a video at a playing end according to the present invention.
Fig. 3 is a block diagram of a system for embedding advertisements in videos provided by the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Example one
Referring to fig. 1, fig. 1 is a flowchart illustrating a method for embedding advertisements in a video according to a first preferred embodiment of the present invention. As shown in fig. 1, the method for embedding advertisements in videos includes the following steps:
step S100, when playing video, the playing end receives real-time control information and advertisement information based on a real-time control protocol from a server, wherein the real-time control information comprises advertisement description information.
In an embodiment of the present invention, the advertisement description information includes advertisement location description information, the advertisement location description information includes an advertisement insertion position of an advertisement to be inserted in a video frame of the video and an insertion time frame of the advertisement to be inserted in the video frame of the video, and the advertisement insertion position and the insertion time frame are in a one-to-one correspondence relationship. The video is formed by a frame picture, and the advertisement information can be inserted into the video at a certain time or a certain period of time according to the insertion time frame and the advertisement insertion position. The advertisement insertion position refers to an insertion frame corresponding to the insertion of the advertisement in the video, and the advertisement information is pre-stored in the server and is originated from a third-party partner or different user requirements.
Before step S100, performing an initialization operation on a video in advance, and appointing a plurality of insertable regions and a plurality of insertion time frames corresponding to the insertable regions in a video frame of the video; the plurality of insertable areas are for inserting customized contents such as advertisement information, and the insertion time frame is for appointing a time point of inserting the advertisement information in the video. In this way, different advertisement types inserted by different users according to needs can be met, and different advertisement types can be inserted in real time without increasing extra advertisement cost. At this time, a plurality of replaceable frames for inserting the logo of the advertisement at the user-designated position are inserted in the insertable area. In specific implementation, the playing end and the server send the real-time control message in advance by embedding a custom Protocol in a real-time control Protocol (RTCP, RTPControl Protocol), wherein the custom Protocol refers to a replaceable frame corresponding to an insertable area in a video frame range (a, b, c, d) defined by a video provider. The real-time control message includes advertisement description information, for example, a playing end such as a streaming media player receives a streaming media content message containing the advertisement description information sent by a server.
And step S200, analyzing the real-time control message to obtain advertisement description information.
In specific implementation, the playing end, such as an intelligent terminal and a playing device for playing video, receives the real-time control message and then performs parsing operation according to the RTCP protocol to extract advertisement description information in the transmitted RTCP message. The intelligent terminal can be a tablet computer, a smart phone, a notebook computer, a desktop computer, a mobile phone, a smart television and other devices with a video playing function.
And step S300, rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video.
That is, step S300 specifically includes:
step S301, analyzing according to advertisement description information to obtain an advertisement insertion position and a corresponding insertion time frame of an advertisement to be inserted, and determining an insertable area;
step S302, a plurality of replaceable frames of the insertable area are replaced according to the insertion time frame after the advertisement information is rendered.
In specific implementation, based on step S200, the advertisement insertion position to be inserted with the advertisement and the insertion time frame corresponding to the advertisement insertion position, that is, the field data of the position corresponding to the replaceable frame and the specific replacement time point, are extracted from the parsed advertisement description information, and the insertable area corresponding to the advertisement inserted by the user is acquired, for example, the area to be inserted in the insertable area range (a, b, c, d) is determined, for example, the advertisement insertion position area is determined to be in the range of any one of the insertable areas such as (a, b) or (b, c) or (a, c). That is, if the range of the predetermined insertable region is defined as (1, 2 …. n), the number of positions of the insertable region is determined to be 2 ×n-1. If n =3, the number of positions of the insertable region is determined to be 2 ×3-1= 7.
It should be noted that, the above steps S100-S300 are applied to a playing end of a streaming media, based on which, the present invention further provides a method for embedding an advertisement in a video of the playing end, which is applied to a server, as shown in fig. 2, the method for embedding an advertisement in a video of the playing end includes the following steps:
step S110, the server and the playing terminal establish communication based on a real-time control protocol and agree on a custom protocol.
That is, step S110 specifically includes:
step S111, the server establishes communication connection with the playing end, and data transmission is carried out by adopting a real-time control protocol, namely an RTCP protocol;
step S112, a real-time control message is sent to a playing end in a mode of embedding a self-defined protocol in the RTCP protocol, wherein the self-defined protocol refers to appointing a plurality of pluggable areas and a plurality of insertion time frames corresponding to the pluggable areas in a video frame of a video, and is used for inserting advertisements to be inserted into the advertisement insertion positions of the video in real time through a plurality of replaceable frames according to the insertion time frames. The real-time control message comprises advertisement description information, the advertisement description information comprises advertisement position description information, the advertisement position description information comprises advertisement insertion positions of advertisements to be inserted in video frames of the videos and insertion time frames of the advertisements to be inserted in the video frames of the videos, and the advertisement insertion positions and the insertion time frames are in one-to-one correspondence.
In specific implementation, the server establishes communication connection with the playing terminal, and transmits the real-time control message by adopting an RTCP protocol, wherein the transmitted real-time control message contains advertisement description information in an appointed mode. The appointed mode is the self-defined protocol, a plurality of insertable areas and a plurality of inserting time frames corresponding to the insertable areas are appointed in the video of the video, and accordingly the corresponding determined positions of the advertisements to be inserted corresponding to some specific time points are determined.
Step S210, creating a group of real-time control messages, and inserting advertisement insertion positions into an identification area preset by the real-time control messages.
In a specific implementation, the RTCP protocol includes 5 packets, where the APP packet is for a packet type of a custom application. Accordingly, a set of RTCP messages is created, and a field corresponding to the advertisement insertion position is inserted into an identification area preset in the RTCP message, i.e., any one of the insertable area ranges (a, b, c, d) as described above in step S300.
Step S310, the real-time control message is sent to the playing end.
Based on RTCP protocol, the server and the playing terminal carry out communication interaction through wired network or wireless network to realize communication, and at the moment, the server sends the real-time control message to the playing terminal according to message requirements. The real-time control message is as described above in step S112.
Step S410, when the video played by the playing end is detected, the obtained pre-stored advertisement information is sent to the playing end, so that the playing end renders and inserts the advertisement information into the video according to the advertisement insertion position.
In specific implementation, the server embeds a self-defined protocol in the RTCP protocol, and when it is detected that the playing terminal plays a video, acquires advertisement information to be inserted, which is stored in the server, for example, a plurality of advertisement information which is inserted in the server in advance according to a remote video-on-demand technology in the smart television, and the advertisement information is arranged according to priority levels, wherein the corresponding number with a high priority level is large, and the corresponding number with a low priority level is small. Advertisements with high priority are inserted preferentially. Of course, the priority arrangement of the advertisement messages is not limited, and the advertisement insertion to be played can be selected preferably according to the regional level of the advertisement messages to be inserted.
Of course, it can be understood by those skilled in the art that all or part of the processes in the method according to the above embodiments may be implemented by embedding an advertisement program in a video corresponding to different objects (a player or a server) to instruct related hardware (such as a processor, a controller, etc.), where the program may be stored in a computer-readable storage medium, and the program may include, for example, the processes in the embodiment of the method for embedding an advertisement in a video when executed. The storage medium may be a memory, a magnetic disk, an optical disk, etc.
Example two
Fig. 3 is a block diagram illustrating a structure of the system for embedding advertisements in videos, and as shown in fig. 3, the system for embedding advertisements in videos includes a server 200 and a broadcasting end 100 connected to the server 200, where the server 200 establishes a communication connection with the broadcasting end 100 and transmits the communication connection using an RTCP protocol.
The broadcast end 100 includes a processor 10 and a memory 20 connected to the processor 10. The memory 20 stores a program for embedding advertisements in videos.
The processor 10, in some embodiments, may be a Central Processing Unit (CPU), microprocessor or other data processing chip, for running program codes stored in the memory 20 or processing data, such as embedding advertisement programs in videos.
Furthermore, the program for embedding advertisement in video is used to implement the above steps of the method for embedding advertisement in video, specifically the steps S100-S300.
The server 200 is applied to the system for embedding advertisement in video to implement the method steps for embedding advertisement in video at the playing end as described in steps S110-S410, which are specifically described above.
In summary, the present invention discloses a method and a system for embedding advertisements in a video, wherein the method for embedding advertisements in a video includes: when the playing end plays a video, receiving a real-time control message and advertisement information from a server, wherein the real-time control message comprises advertisement description information; analyzing the real-time control message to obtain advertisement description information; and rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video. The invention describes the replaceable advertisement area in the video by embedding the self-defined protocol in the real-time control protocol RTCP, so that the advertisement is embedded into the video in a later dynamic real-time adding mode, thereby changing the advertisement mode of the traditional media industry, not only reducing the input cost of the video advertisement, but also meeting the requirements of different users for inserting different advertisements, replacing the original advertisement in real time, improving the reuse rate, saving the storage space and facilitating the users.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.
Claims (10)
1. A method for embedding advertisements in videos is applied to a playing end of streaming media, and is characterized by comprising the following steps:
when the playing end plays a video, receiving a real-time control message and advertisement information based on a real-time control protocol from a server, wherein the real-time control message comprises advertisement description information;
analyzing the real-time control message to obtain advertisement description information;
and rendering the advertisement information according to the advertisement description information and inserting the advertisement information into the video.
2. The method of claim 1, wherein the broadcasting end and the server send the real-time control message by embedding a custom protocol in the real-time control protocol.
3. The method of claim 1, wherein the advertisement description information comprises advertisement position description information, the advertisement position description information comprises advertisement insertion positions of advertisements to be inserted in video frames of the video and insertion time frames of the advertisements to be inserted in the video frames of the video, and the advertisement insertion positions and the insertion time frames are in a one-to-one correspondence relationship; the advertisement information is stored in the server in advance.
4. The method of claim 3, wherein the step of receiving the real-time control message based on the real-time control protocol from the server when the playing end plays the video further comprises:
initializing a video, and appointing a plurality of pluggable areas and a plurality of pluggable time frames corresponding to the pluggable areas in a video frame of the video;
a plurality of replaceable frames are inserted in the insertable area.
5. The method according to claim 4, wherein the rendering the advertisement information according to the advertisement description information and inserting the rendered advertisement information into the video specifically comprises:
analyzing according to the advertisement description information to obtain an advertisement insertion position to be inserted with the advertisement and a corresponding insertion time frame, and determining an insertable area;
and replacing a plurality of replaceable frames of the insertable area according to the insertion time frame after rendering the advertisement information.
6. A method for embedding advertisements in videos of a playing end is applied to a server and is characterized by comprising the following steps:
the server and the playing terminal establish communication based on a real-time control protocol and agree on a custom protocol;
creating a group of real-time control messages, and inserting advertisement insertion positions into an identification area preset by the real-time control messages;
sending the real-time control message to the playing end;
when the fact that the playing end plays the video is detected, the obtained pre-stored advertisement information is sent to the playing end, and the playing end enables the advertisement information to be rendered and inserted into the video according to the advertisement inserting position.
7. The method as claimed in claim 6, wherein the server and the broadcasting end establish communication based on a real-time control protocol, and the agreement of the custom protocol specifically includes:
the server establishes communication connection with the playing end and adopts a real-time control protocol to carry out data transmission;
and sending a real-time control message to a playing end in a mode of embedding a custom protocol in the real-time control protocol, wherein the custom protocol refers to appointing a plurality of pluggable areas and a plurality of insertion time frames corresponding to the pluggable areas in a video frame of the video and is used for inserting the advertisement to be inserted into the advertisement insertion position of the video in real time through a plurality of replaceable frames according to the insertion time frames.
8. The method of claim 7, wherein the real-time control message includes advertisement description information, the advertisement description information includes advertisement position description information, the advertisement position description information includes an advertisement insertion position of the advertisement to be inserted in the video frame of the video and an insertion time frame of the advertisement to be inserted in the video frame of the video, and the advertisement insertion position and the insertion time frame are in a one-to-one correspondence relationship.
9. A system for embedding advertisements in videos is characterized by comprising a server and a plurality of playing terminals connected with the server;
the server and the playing end establish communication connection based on a real-time control protocol;
the playing end comprises a processor and a memory connected with the processor, wherein the memory stores an advertisement embedding program in a video, and the advertisement embedding program in the video is used for realizing the method for embedding the advertisement in the video according to any one of claims 1-5 when the processor executes the advertisement embedding program in the video;
the server is applied to the system for embedding advertisements in videos to realize the method for embedding advertisements in videos at the playing end according to any one of claims 6 to 8.
10. The system according to claim 9, wherein the playing end comprises an intelligent terminal and a playing device for playing the video.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114710710A (en) * | 2022-04-20 | 2022-07-05 | 湖南快乐阳光互动娱乐传媒有限公司 | Display method and device for video message notification |
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