CN102088628B - Remote advertising insertion system and method for digital broadcasting system - Google Patents
Remote advertising insertion system and method for digital broadcasting system Download PDFInfo
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- CN102088628B CN102088628B CN2011100362314A CN201110036231A CN102088628B CN 102088628 B CN102088628 B CN 102088628B CN 2011100362314 A CN2011100362314 A CN 2011100362314A CN 201110036231 A CN201110036231 A CN 201110036231A CN 102088628 B CN102088628 B CN 102088628B
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Abstract
The invention discloses a remote advertising insertion system and a method for a digital broadcasting system. The method comprises the following steps: a. a remote advertising controller is connected with an advertising subtitle insertion mainframe of a front end system of a digital cable TV via a telecommunication network; b. the remote advertising controller sends an advertisement file into the advertising subtitle insertion mainframe of the front end system of the digital cable TV via the telecommunication network; and c. the remote advertising controller remotely controls the advertising subtitle insertion mainframe to insert the advertisement file. In the invention, the remote advertising controller sends the advertisement file into the subtitle insertion mainframe of the front end system of the digital cable TV via the telecommunication network and remotely controls the advertising subtitle insertion mainframe to insert the advertisement file, which saves hardware resources of a file server, belongs to the category of omitting the invention, can be realized based on configuration of the existing front end system of the digital cable TV, avoids cost increase without upgrading hardware equipment, and achieves the purpose of convenient use.
Description
Technical field
The present invention relates to the digital broadcasting field, relate in particular to long-range advertisement insertion system of a kind of digit broadcasting system and method.
Background technology
In the existing small-sized cable digital TV system; All advertisements all will realize intercutting after treatment in this locality of system front end; If same advertisement or different advertisement are wanted in each small-sized Cable Network of a plurality of zoness of different or hotel's closed-circuit television net simultaneously or the different period intercuts; Will produce a lot of intermediate link expenses so, bad again real-time management and processing Instant Ads message, the economic benefits that advertisement is produced are had a greatly reduced quality.
The Chinese invention patent application number is: " 2005100264616.1 "; Name is called: disclose a kind of advertisement play system in the patent application document of " based on stream media in broadband Internet Long-distance Control advertisement play system and player method ", comprised remote console, file server, player and a plurality of operational terminal; Remote console and file server one end interconnect, and the file server other end and a plurality of operational terminal interconnect; Player is installed in the operational terminal.This patent utilization file server accomplish intercutting of advertisement, and check new inventory by the terminal, download the file into operational terminal from file server during broadcast, can not directly directly control by remote console, use inconvenience.
Summary of the invention
The technical problem that the present invention mainly solves provides long-range advertisement insertion system of a kind of digit broadcasting system and method; Directly by the direct Control work of remote console terminal, need be through not uploading and download the operation of intercutting of carrying out long-range advertisement on file server.
For solving the problems of the technologies described above, the technical scheme that the present invention adopts is: provide a kind of digit broadcasting system long-range advertisement insertion system, comprise the long-range advertisement controller, telecommunications network and the digital cable TV front end system that are linked in sequence; Said digital cable TV front end system comprises that advertisement caption intercuts main frame, DVB, TS stream planting machine, TS stream encoder, the 2nd TS stream planting machine, multiplexer, QAM modulator and digital cable TV net; Said advertisement caption intercuts main frame and has input, first output and second output; Said multiplexer comprises first input end, second input and output; Said TS stream planting machine has first input end, second input and output, and said the 2nd TS stream planting machine has first input end, second input and output; The output that is used for the DVB of receiving satellite signal connects the first input end of TS stream planting machine; First output that advertisement caption intercuts main frame connects second input that a TS flows planting machine, the first input end of the output connection multiplexing device of TS stream planting machine; The input that advertisement caption intercuts main frame connects telecommunications network; Second output that advertisement caption intercuts main frame connects second input that the 2nd TS flows planting machine; The output of TS stream encoder connects the first input end of the 2nd TS stream planting machine, second input of the output connection multiplexing device of the 2nd TS stream planting machine; The output of multiplexer connects the input of QAM modulator, and the output of QAM modulator is connected in the digital cable TV net; Long-range advertisement controller intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system, and the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast promotional literature.
Wherein, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the reproduction time that broadcasts promotional literature.
Wherein, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast passage that broadcasts promotional literature.
Wherein, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast number of times that broadcasts promotional literature.
Wherein, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts broadcast position and/or the broadcast speed of broadcasting promotional literature.
For solving the problems of the technologies described above, another technical scheme that the present invention adopts is: provide a kind of digit broadcasting system long-range advertisement insertion method, may further comprise the steps:
A. long-range advertisement controller intercuts main frame through telecommunications network with the advertisement caption of digital cable TV front end system and is connected;
B. long-range advertisement controller intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system;
C. long-range advertisement controller Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast promotional literature.
Wherein, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the reproduction time that broadcasts promotional literature.
Wherein, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast passage that broadcasts promotional literature.
Wherein, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast number of times that broadcasts promotional literature.
Wherein, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast position of broadcast promotional literature and/or the step of the speed of broadcast.
The invention has the beneficial effects as follows: the uploading and download and accomplish the advertisement insertion function of employing file server that is different from prior art; And check new inventory by the terminal; Download the file into operational terminal from file server during broadcast; Can not directly directly control by remote console; Awkward defective, the present invention intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system through long-range advertisement controller, and the Long-distance Control advertisement caption intercuts main frame broadcast promotional literature.The hardware resource that has so not only saved file server; Belong to the category that omits invention; Can also in the configuration of existing digital cable TV front end system, realize, need not upgrading hardware equipment and avoid increasing cost, and can real-time management with to handle Instant Ads message easy to use.
Description of drawings
Fig. 1 is the block diagram of the long-range advertisement insertion system embodiment of digit broadcasting system of the present invention;
Fig. 2 is the flow chart of steps of the long-range advertisement insertion method of digit broadcasting system of the present invention embodiment;
Fig. 3 is the control flow chart of the long-range advertisement insertion system embodiment of digit broadcasting system of the present invention.
Embodiment
By specifying technology contents of the present invention, structural feature, realized purpose and effect, give explanation below in conjunction with execution mode and conjunction with figs. are detailed.
See also Fig. 1 and Fig. 2, the long-range advertisement insertion system of digit broadcasting system of the present invention comprises the long-range advertisement controller 10, telecommunications network 11 and the digital cable TV front end system 12 that are linked in sequence; Said digital cable TV front end system 12 comprises that advertisement caption intercuts main frame 121, DVB 122, TS stream planting machine 123, TS stream encoder 124, the 2nd TS stream planting machine 125, multiplexer 126, QAM modulator 127 and digital cable TV net 128; Said advertisement caption intercuts main frame 121 and has input, first output and second output; Said multiplexer 126 comprises first input end, second input and output; Said TS stream planting machine 123 has first input end, second input and output, and said the 2nd TS stream planting machine 125 has first input end, second input and output; The output that is used for the DVB 122 of receiving satellite signal connects the first input end of TS stream planting machine 123; First output that advertisement caption intercuts main frame 121 connects second input that a TS flows planting machine 123, the first input end of the output connection multiplexing device 126 of TS stream planting machine 123; The input that advertisement caption intercuts main frame 121 connects telecommunications network 11; Second output that advertisement caption intercuts main frame 121 connects second input that the 2nd TS flows planting machine 125; The output of TS stream encoder 124 connects the first input end of the 2nd TS stream planting machine 125, second input of the output connection multiplexing device 126 of the 2nd TS stream planting machine 125; The output of multiplexer 126 connects the input of QAM modulator 127, and the output of QAM modulator 127 is connected in the digital cable TV net 128; Long-range advertisement controller 10 intercuts promotional literature in the main frame 121 through the advertisement caption that telecommunications network 11 is sent to digital cable TV front end system 12, and the Long-distance Control advertisement caption intercuts main frame 121 and intercuts the broadcast promotional literature.
Be different from the uploading and download and accomplish the advertisement insertion function of employing file server of prior art; And check new inventory by the terminal; Download the file into operational terminal from file server during broadcast; Can not directly directly be controlled by remote console, awkward defective is in the digit broadcasting system of the present invention; The long-range advertisement controller of long-range advertisement insertion system intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system, and the Long-distance Control advertisement caption intercuts main frame broadcast promotional literature.The hardware resource that has so not only saved file server; Belong to the category that omits invention; Can also in the configuration of existing digital cable TV front end system, realize, need not upgrading hardware equipment and avoid increasing cost, and can real-time management with to handle Instant Ads message easy to use.
Telecommunications network can be Ethernet, also can be the 3G wireless network.Certainly, all can as long as can transmit other communication network of control command and audio/video flow file.
In one embodiment, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the reproduction time that broadcasts promotional literature.
In one embodiment, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast passage that broadcasts promotional literature.
In one embodiment, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast number of times that broadcasts promotional literature.
In one embodiment, when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts broadcast position and/or the broadcast speed of broadcasting promotional literature.
The long-range advertisement insertion method of digit broadcasting system of the present invention may further comprise the steps:
A. long-range advertisement controller intercuts main frame through telecommunications network with the advertisement caption of digital cable TV front end system and is connected;
B. long-range advertisement controller intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system;
C. long-range advertisement controller Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast promotional literature.
In the long-range advertisement insertion method of digit broadcasting system of the present invention; The long-range advertisement controller of long-range advertisement insertion system intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system, and the Long-distance Control advertisement caption intercuts main frame broadcast promotional literature.The hardware resource that has so not only saved file server; Simple and convenient on the implementation method; Can also in the configuration of existing digital cable TV front end system, realize, need not upgrading hardware equipment and avoid increasing cost, and can real-time management with to handle Instant Ads message easy to use.
In one embodiment, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the reproduction time that broadcasts promotional literature.
In one embodiment, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast passage that broadcasts promotional literature.
In one embodiment, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast number of times that broadcasts promotional literature.
In one embodiment, in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast position of broadcast promotional literature and/or the step of the speed of broadcast.
In the embodiments of the invention, be such technical solution problem:
A, long-range advertisement controller through Ethernet with the advertisement video that will the broadcast advertisement caption of passing to the digital cable TV front end intercut main frame.
B, as long as the advertisement caption of digital cable TV front end intercuts main frame corresponding software is installed, so just can intercut main frame through the advertisement caption of this front end of Long-distance Control.
The advertisement caption that C, long-range advertisement controller can be controlled a plurality of digital cable TV front ends intercuts.
D, advertisement caption intercut main frame can intercut captions, figure or sound picture advertisement simultaneously in a plurality of channels under the control of Local or Remote.
E, TS flow a kind of MPTS that planting machine: TS stream is based on the packed data of MPEG-2; The insertion of captions also no longer is the problem of a stack as analog machine; But in the additive process of whole captions; Many links such as relating to demultiplexing, decoding, subtitle superposition, look audio frequency replacement, coding, GOP repack again, ES and TS are multiplexing again, it has been equivalent to accomplish the function of several headend equipments.And successfully solved present equipment and can only do single cutting and broadcast or captions intercut functional defect; Solved the quality decline problem that some equipment will pass through tradition broadcast or captions again; Even can carry out cutting of different content at each channel and broadcast with captions and intercut, be perfect integrative solution.
F, advertisement caption intercut main frame and TS stream planting machine and form the complete advertisement of a cover and cut and broadcast the captions cut system.Native system can a plurality of TS stream of cascade planting machine.Advertisement caption intercuts host computer system and comprises: TS numeral multichannel cuts broadcast system and TS numeral multichannel captions cut system.TS numeral multichannel cuts broadcast system and comprises: TS numeral multichannel cuts broadcast system, TS broadcasts record queries system and Subscriber Management System.TS numeral multichannel captions cut system comprises: Subscriber Management System, captions manufacturing system, captions cut system.
G, intercut main frame, can in a plurality of channels, intercut captions, figure or sound picture advertisement simultaneously, broadcast different static angles or the wandering captions hung through long-range advertisement controller or local control captions.
H, intercut main frame, can in a plurality of optional channels, cut to broadcast and switch sound and the picture that to manage by oneself program or advertisement through long-range advertisement controller or local control captions.
I, TS stream planting machine are input as the ASI signal from DVB or digital encoder etc.
Digital TV multiplexer is given in J, the output of TS stream planting machine, carries out TS and flows through filter and multiple connection again, the relevant PSI/SI form of change.Multiplexing main purpose converts a plurality of SPTS (single-unit order code stream)/MPTS (Polymera code stream) MPTS to, can effectively improve the utilance of circuit exactly.
The output of K, multiplexer connects the QAM modulator, inserts in the digital cable TV net after being modulated into defeated number of RF.
See also Fig. 3, in the control flow chart of the present invention, go up the client-side program that Long-distance Control is installed at long-range advertisement controller (control end); Go up the serve end program that Long-distance Control is installed at advertisement insertion main frame (controlled terminal); Its control procedure is on long-range advertisement controller, to carry out client-side program earlier; Send signal as a common client to the serve end program of controlled advertisement insertion main frame; Set up a special remote service; Through this remote service, use various remote control functions to send remote control command and operate long-range advertisement insertion main frame then.
The above is merely embodiments of the invention; Be not so limit claim of the present invention; Every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to be done; Or directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present invention.
Claims (10)
1. the long-range advertisement insertion system of digit broadcasting system is characterized in that: comprise the long-range advertisement controller, telecommunications network and the digital cable TV front end system that are linked in sequence; The Long-distance Control detailed protocol is following:
Said digital cable TV front end system comprises that advertisement caption intercuts main frame, DVB, TS stream planting machine, TS stream encoder, the 2nd TS stream planting machine, multiplexer, QAM modulator and digital cable TV net; Said advertisement caption intercuts main frame and has input, first output and second output; Said multiplexer comprises first input end, second input and output; Said TS stream planting machine has first input end, second input and output, and said the 2nd TS stream planting machine has first input end, second input and output;
The output that is used for the DVB of receiving satellite signal connects the first input end of TS stream planting machine; First output that advertisement caption intercuts main frame connects second input that a TS flows planting machine, the first input end of the output connection multiplexing device of TS stream planting machine; The input that advertisement caption intercuts main frame connects telecommunications network; Second output that advertisement caption intercuts main frame connects second input that the 2nd TS flows planting machine; The output of TS stream encoder connects the first input end of the 2nd TS stream planting machine, second input of the output connection multiplexing device of the 2nd TS stream planting machine; The output of multiplexer connects the input of QAM modulator, and the output of QAM modulator is connected in the digital cable TV net;
Long-range advertisement controller intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system, and the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast promotional literature.
2. the long-range advertisement insertion system of digit broadcasting system according to claim 1; It is characterized in that: when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the reproduction time that broadcasts promotional literature.
3. the long-range advertisement insertion system of digit broadcasting system according to claim 1; It is characterized in that: when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast passage that broadcasts promotional literature.
4. the long-range advertisement insertion system of digit broadcasting system according to claim 1; It is characterized in that: when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast number of times that broadcasts promotional literature.
5. according to the long-range advertisement insertion system of each described digit broadcasting system of claim 1～4; It is characterized in that: when said long-range advertisement controller Long-distance Control advertisement caption intercuts main frame broadcast promotional literature, comprise that also the Long-distance Control advertisement caption intercuts main frame and intercuts broadcast position and/or the broadcast speed of broadcasting promotional literature.
6. the long-range advertisement insertion method of the digit broadcasting system of the long-range advertisement insertion system of digit broadcasting system according to claim 1 is characterized in that, may further comprise the steps:
A. long-range advertisement controller intercuts main frame through telecommunications network with the advertisement caption of digital cable TV front end system and is connected;
B. long-range advertisement controller intercuts promotional literature in the main frame through the advertisement caption that telecommunications network is sent to the digital cable TV front end system;
C. long-range advertisement controller Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast promotional literature.
7. the long-range advertisement insertion method of digit broadcasting system according to claim 6 is characterized in that: in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the reproduction time that broadcasts promotional literature.
8. the long-range advertisement insertion method of digit broadcasting system according to claim 6 is characterized in that: in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast passage that broadcasts promotional literature.
9. the long-range advertisement insertion method of digit broadcasting system according to claim 6 is characterized in that: in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts the step that main frame intercuts the broadcast number of times that broadcasts promotional literature.
10. according to the long-range advertisement insertion method of each described digit broadcasting system of claim 6～9; It is characterized in that: in step c, long-range advertisement controller comprises that also the Long-distance Control advertisement caption intercuts main frame and intercuts the broadcast position of broadcast promotional literature and/or the step of the speed of broadcast.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100362314A CN102088628B (en) | 2011-02-11 | 2011-02-11 | Remote advertising insertion system and method for digital broadcasting system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100362314A CN102088628B (en) | 2011-02-11 | 2011-02-11 | Remote advertising insertion system and method for digital broadcasting system |
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| CN102088628A CN102088628A (en) | 2011-06-08 |
| CN102088628B true CN102088628B (en) | 2012-07-18 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103313104A (en) * | 2013-05-28 | 2013-09-18 | 广州中大电讯科技有限公司 | Digital television multiplexer remote control method based on Ethernet |
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| CN1874230A (en) * | 2005-06-02 | 2006-12-06 | 上海渠众多媒体技术有限公司 | System and method for playing advertisement based on remote control of stream media in broadband Internet |
| CN101212673A (en) * | 2006-12-29 | 2008-07-02 | 盛趣信息技术（上海）有限公司 | Device and method for inserting and controlling advertisements in audio/video playing |
| CN101616288A (en) * | 2008-06-27 | 2009-12-30 | 上海乐程文化传播有限公司 | A kind of method and apparatus that fast video intercuts on the portable video terminal |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101350937A (en) * | 2007-07-20 | 2009-01-21 | 华为技术有限公司 | Method, system and apparatus for inter cut of personalized advertisement in broadcast stream medium |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1874230A (en) * | 2005-06-02 | 2006-12-06 | 上海渠众多媒体技术有限公司 | System and method for playing advertisement based on remote control of stream media in broadband Internet |
| CN101212673A (en) * | 2006-12-29 | 2008-07-02 | 盛趣信息技术（上海）有限公司 | Device and method for inserting and controlling advertisements in audio/video playing |
| CN101616288A (en) * | 2008-06-27 | 2009-12-30 | 上海乐程文化传播有限公司 | A kind of method and apparatus that fast video intercuts on the portable video terminal |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
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