CN109388738A

CN109388738A - Information-pushing method and device

Info

Publication number: CN109388738A
Application number: CN201710656030.1A
Authority: CN
Inventors: 曲悦
Original assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Current assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Priority date: 2017-08-03
Filing date: 2017-08-03
Publication date: 2019-02-26
Anticipated expiration: 2037-08-03
Also published as: CN109388738B

Abstract

The embodiment of the present application discloses information-pushing method and device.One specific embodiment of this method includes: the predetermined instruction for receiving the terminal of user and sending, wherein predetermined instruction is that terminal detects generated when the predetermined operation that user executes；Obtain the portrait information of pre-generated user；Obtain the venue information of each stadiums in the pre-selected presumptive area of user；Based on portrait information and venue information, each stadiums are ranked up, and push ranking results to terminal.The embodiment, which realizes, is imbued with targetedly information push.

Description

Information-pushing method and device

Technical field

This application involves field of computer technology, and in particular to Internet technical field more particularly to information-pushing method And device.

Background technique

In the internet system comprising massive information, user meets the information of preference in order to find, it will usually pass through quotient Product list is screened.For the reservation business of stadiums, user would generally be carried out stadiums according to distance and price Sequence, and judge cost performance come predetermined stadiums by repeated screening ranking results.The existing sequence side to stadiums Method is often sorted the scoring of stadiums, distance and price as ranking factor, and cooperation manual intervention appropriate As a result, however, this mode seldom distinguishes user group, so that sport forward in ranking results in many cases Venue is not the stadiums that user thinks selection, and accordingly, there exist user related information underutilization, information push lacks needle To property the problem of.

Summary of the invention

The purpose of the embodiment of the present application is to propose a kind of improved information-pushing method and device, to solve background above The technical issues of technology segment is mentioned.

In a first aspect, the embodiment of the present application provides a kind of information-pushing method, this method comprises: receiving the terminal of user The predetermined instruction of transmission, wherein predetermined instruction is that terminal detects generated when the predetermined operation that user executes；It obtains preparatory The portrait information of the user of generation；Obtain the venue information of each stadiums in the pre-selected presumptive area of user；Base In portrait information and venue information, each stadiums are ranked up, and push ranking results to terminal.

In some embodiments, portrait information includes the level of consumption information of user；And obtaining pre-generated use Before the portrait information at family, this method further include: obtain user and be directed to the order information that sports goods is submitted, wherein order Information includes the identifier of at least one sports goods；For the identifier of each sports goods, based on the body got in advance Articles table of grading is educated, determines grade corresponding to the identifier of the sports goods, wherein sports goods table of grading is for characterizing body Educate the identifier of articles and the corresponding relationship of grade；At least one etc. corresponding to identifier based at least one sports goods Grade, determines the level of consumption information of user.

In some embodiments, portrait information includes the preference information that user is directed to each type of sports；And it is obtaining Before the portrait information of pre-generated user, this method further include: obtain the order letter that user is submitted for sports goods Breath, wherein order information includes the identifier of at least one sports goods；For the identifier of each sports goods, based on pre- The type of sports and sports goods relation table first got, determines type of sports corresponding to the identifier of the sports goods, In, type of sports and sports goods relation table are used to characterize the identifier of sports goods and the corresponding relationship of type of sports；It is based on At least one type of sports corresponding to the identifier of at least one sports goods determines user for the inclined of each type of sports Good information.

In some embodiments, venue information includes location information；And before being ranked up to each stadiums, This method further include: detect whether to get the location information of user；If so, being directed to each stadiums, it is based on the sport The location information and location information of venue, determine the distance between user and the stadiums；If it is not, then by user and the sport The distance between venue is set as preset first numerical value.

In some embodiments, venue information further includes pricing information, score information and affiliated type of sports；And it is right Each stadiums are ranked up, comprising: are directed to each stadiums, based on the distance between user and the stadiums, are somebody's turn to do The pricing information of stadiums, the score information of the stadiums, type of sports and user preference belonging to the stadiums Matching degree between the consumption grade of matching degree, the stadiums between type of sports and the level of consumption of user, determining should The ranking value of stadiums, wherein the consumption grade of the stadiums is that the pricing information based on the stadiums is divided 's；Each stadiums are ranked up according to the ascending sequence of ranking value.

In some embodiments, pricing information includes average price and lowest price, and preference information includes preference value, preference Value is for characterizing user to the preference of type of sports, and the consumption grade of stadiums is characterized by grade point, the consumption of user Level is characterized by level of consumption value, and the score information of stadiums includes score value, wherein preference value, grade point, the level of consumption Value and score value are preset second value；And determine the ranking value of the stadiums, comprising: by user and the stadiums The distance between the absolute value of default third value th Root be determined as apart from the factor；By the average price of the stadiums with The absolute value of the default 4th numerical value th Root of the product of lowest price is determined as Price factor；By preset 5th numerical value and it is somebody's turn to do The difference of the score value of stadiums is determined as the factor that scores, wherein scoring factor pair should score Factor Weight；By preset The difference for the preference value that six numerical value and user are directed to type of sports belonging to the stadiums is determined as the type of sports factor, In, type of sports factor pair answers type of sports Factor Weight；By the level of consumption value of the grade point of the stadiums and user The absolute value of difference is determined as the level of consumption factor, wherein level of consumption factor pair answers level of consumption Factor Weight；Based on scoring Factor Weight, type of sports Factor Weight and level of consumption Factor Weight determine the scoring factor, the type of sports factor and consumption water The weighted sum of the flat factor determines the product apart from the factor and Price factor, and weighted sum and product addition is obtained the stadium The ranking value in shop.

In some embodiments, predetermined operation includes at least one of the following: the search operation for stadiums；Log in behaviour Make；To the clicking operation of the icon on the page presented.

Second aspect, the embodiment of the present application provide a kind of information push-delivery apparatus, which includes: receiving unit, configuration The predetermined instruction that terminal for receiving user is sent, wherein predetermined instruction is the predetermined operation that terminal detects that user executes When it is generated；First acquisition unit is configured to obtain the portrait information of pre-generated user；Second acquisition unit is matched Set the venue information for obtaining each stadiums in the pre-selected presumptive area of user；Push unit is configured to Based on portrait information and venue information, each stadiums are ranked up, and push ranking results to terminal.

In some embodiments, portrait information includes the level of consumption information of user；And device further include: third obtains Unit is taken, is configured to obtain the order information that user is submitted for sports goods, wherein order information includes at least one The identifier of sports goods；First determination unit is configured to the identifier for each sports goods, based on getting in advance Sports goods table of grading, determine grade corresponding to the identifier of the sports goods, wherein sports goods table of grading be used for table Levy the identifier of sports goods and the corresponding relationship of grade；Second determination unit is configured to based at least one sports goods Identifier corresponding at least one grade, determine the level of consumption information of user.

In some embodiments, portrait information includes the preference information that user is directed to each type of sports；And the device Further include: the 4th acquiring unit is configured to obtain the order information that user is submitted for sports goods, wherein order letter Breath includes the identifier of at least one sports goods；Third determination unit is configured to the identifier for each sports goods, Based on the type of sports and sports goods relation table got in advance, movement class corresponding to the identifier of the sports goods is determined Type, wherein type of sports and sports goods relation table are used to characterize the identifier of sports goods and the corresponding relationship of type of sports； 4th determination unit is configured at least one type of sports corresponding to the identifier based at least one sports goods, really Determine the preference information that user is directed to each type of sports.

In some embodiments, venue information includes location information；And device further include: detection unit, configuration are used In the location information for detecting whether to get user；Setting unit is directed to if being configured to get the location information of user Each stadiums, location information and location information based on the stadiums, determine between user and the stadiums away from From；If it is not, then setting preset first numerical value for the distance between user and the stadiums.

In some embodiments, venue information further includes pricing information, score information and affiliated type of sports；And it pushes away Send unit, comprising: determining module is configured to for each stadiums, based on the distance between user and the stadiums, The pricing information of the stadiums, the score information of the stadiums, type of sports and user preference belonging to the stadiums Type of sports between matching degree, the matching degree between the consumption grade of the stadiums and the level of consumption of user, determine The ranking value of the stadiums, wherein the consumption grade of the stadiums is that the pricing information based on the stadiums is drawn Point；Sorting module is configured to be ranked up each stadiums according to the ascending sequence of ranking value.

In some embodiments, pricing information includes average price and lowest price, and preference information includes preference value, preference Value is for characterizing user to the preference of type of sports, and the consumption grade of stadiums is characterized by grade point, the consumption of user Level is characterized by level of consumption value, and the score information of stadiums includes score value, wherein preference value, grade point, the level of consumption Value and score value are preset second value；And determining module, comprising: first determine submodule, be configured to by user with The absolute value of the default third value th Root of the distance between the stadiums is determined as apart from the factor；Second determines submodule Block is configured to the absolute value of the default 4th numerical value th Root of the average price of the stadiums and the product of lowest price It is determined as Price factor；Third determines submodule, is configured to the score value of preset 5th numerical value and the stadiums Difference is determined as the factor that scores, wherein scoring factor pair should score Factor Weight；4th determines submodule, and being configured to will be pre- If the 6th numerical value and user for the difference of the preference value of type of sports belonging to the stadiums be determined as type of sports because Son, wherein type of sports factor pair answers type of sports Factor Weight；5th determines submodule, is configured to the stadiums Grade point and the absolute value of difference of level of consumption value of user be determined as the level of consumption factor, wherein the level of consumption factor Corresponding level of consumption Factor Weight；6th determines submodule, is configured to based on scoring Factor Weight, type of sports Factor Weight With level of consumption Factor Weight, determine scoring the factor, the weighted sum of the type of sports factor and the level of consumption factor, determine apart from because The product of son and Price factor, and weighted sum and product addition are obtained into the ranking value of the stadiums.

The third aspect, the embodiment of the present application also provides a kind of servers, comprising: one or more processors；Storage dress It sets, for storing one or more programs, when said one or multiple programs are executed by said one or multiple processors, so that Said one or multiple processors realize information-pushing method provided by the present application.

Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, are stored thereon with computer Program, the program realize information-pushing method provided by the present application when being executed by processor.

Information-pushing method and device provided by the embodiments of the present application, by making a reservation for when what the terminal for receiving user was sent When instruction, the portrait information of above-mentioned user is obtained, then obtains each sport in the pre-selected presumptive area of above-mentioned user The venue information of venue, the venue information finally based on portrait information and each stadiums, arranges each stadiums Sequence, and realize to be imbued with and targetedly believe to above-mentioned terminal push ranking results to be effectively utilized the portrait information of user Breath push.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other Feature, objects and advantages will become more apparent upon:

Fig. 1 is that this application can be applied to exemplary system architecture figures therein；

Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application；

Fig. 3 is a schematic diagram according to the application scenarios of the information-pushing method of the application；

Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application；

Fig. 5 is the structural schematic diagram according to one embodiment of the information push-delivery apparatus of the application；

Fig. 6 is adapted for the structural schematic diagram for the computer system for realizing the server of the embodiment of the present application.

Specific embodiment

The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Convenient for description, part relevant to related invention is illustrated only in attached drawing.

It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 is shown can be using the information-pushing method of the application or the exemplary system architecture of information push-delivery apparatus 100。

As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..

Terminal device 101,102,103 is interacted by network 104 with server 105, to receive or send message etc..Terminal Various telecommunication customer end applications, such as the application of shopping class, web browser applications can be installed in equipment 101,102,103 Deng.Terminal device 101,102,103 can receive the ranking results of the transmission of server 105 and present to ranking results.

Terminal device 101,102,103 can be with display screen and support the various electronic equipments of information exchange, packet Include but be not limited to smart phone, tablet computer, E-book reader, pocket computer on knee and desktop computer etc..

Server 105 can be to provide the server of various services, such as to showing on terminal device 101,102,103 Ranking results provide the backstage sequence server supported.Backstage sequence server can portrait information and each sport to user The data such as the venue information of venue carry out the processing such as analyzing, and processing result (such as ranking results of stadiums) is fed back to Terminal device.For example, backstage sequence server can first receiving terminal apparatus 101,102,103 send predetermined instruction, In, above-mentioned predetermined instruction is that terminal device 101,102,103 detects generated when the predetermined operation that user executes；Later, Obtain the portrait information of above-mentioned user；Then, each stadiums in the pre-selected presumptive area of above-mentioned user are obtained Venue information；Finally, sequence server in backstage can be based on above-mentioned portrait information and above-mentioned venue information, to each stadiums It is ranked up, and pushes ranking results to terminal device 101,102,103.

It should be noted that information-pushing method provided by the embodiment of the present application is generally executed by server 105, accordingly Ground, information push-delivery apparatus are generally positioned in server 105.

It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.

With continued reference to Fig. 2, the process 200 of one embodiment of the information-pushing method according to the application is shown.The letter Cease method for pushing, comprising the following steps:

Step 201, the predetermined instruction that the terminal of user is sent is received.

In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of information-pushing method operation thereon can The predetermined instruction sent with the terminal for receiving user by wired connection mode or radio connection, wherein above-mentioned predetermined Instruction can be above-mentioned terminal detect user execute predetermined operation when it is generated.Above-mentioned predetermined operation can be to be set in advance Any operation set, for example, clicking operation of the user to predetermined word, above-mentioned predetermined word can be word relevant to movement Language, for example, swimming, Yoga, weight reducing, treadmill etc..

In some optional implementations of the present embodiment, above-mentioned predetermined operation may include at least one of following: needle To the search operation of stadiums, for example, user inputs " stadiums " in search box, and the behaviour of " search " icon is clicked Make；Register for example, user inputs " user name " and " password " in login page, and clicks the operation of " login " icon；It is right The clicking operation of the icon on the page presented, for example, the click to " homepage " icon on the currently presented page is grasped Make.

Step 202, the portrait information of pre-generated user is obtained.

In the present embodiment, after the predetermined instruction for receiving user in step 201, above-mentioned electronic equipment is available The portrait information of the portrait information of pre-generated above-mentioned user, user can be according to user's demographic information, social activity Relationship, preference habit and the information such as consumer behavior and the labeling portrait information taken out, portrait information may include at least one A user tag.Above-mentioned electronic equipment can store the first mapping table of user behavior and user tag, when user goes out When showing the user behavior in above-mentioned first mapping table, above-mentioned electronic equipment can generate the user behavior institute for the user Corresponding user tag.As an example, if above-mentioned electronic equipment gets user and often submits order in shopping website, it can be with Generate the labeling portrait information of user: shopoholic；If above-mentioned electronic equipment gets user and often surfs the Internet, use can be generated The labeling portrait information at family: network intelligent.Above-mentioned electronic equipment also can store the category of the targeted things of user behavior Second mapping table of property information and user tag, when the attribute of the targeted things of the behavior of user is present in above-mentioned second When attribute information in mapping table, above-mentioned electronic equipment can generate the targeted things of the user behavior for the user Attribute corresponding to user tag.As an example, if above-mentioned electronic equipment gets user often in luxurious ornaments shopping website Order is submitted, then the labeling portrait information of user can be generated: the level of consumption is high；If above-mentioned electronic equipment gets user's warp Often purchase baby's commodity, for example, milk powder, diaper etc., then can be generated the labeling portrait information of user: having child；On if It states electronic equipment and gets user often in 1:00 AM to 3 points of online, then the labeling portrait information of user: night can be generated Cat.It should be noted that the portrait information of the user in the present embodiment is usually portrait information relevant to movement, for example, Like Yoga, love are swum, exercise equipment is advanced etc..

Step 203, the venue information of each stadiums in the pre-selected presumptive area of user is obtained.

In the present embodiment, above-mentioned electronic equipment can select the page so that user is for pre- to above-mentioned terminal push area Determine region to be selected, and receive the selected region of user that above-mentioned terminal returns, wherein above-mentioned presumptive area can for by The region that city divides, for example, Beijing, Shanghai City etc.；Or by market area partition region, for example, Wangfujing, in Guan Cun etc..Later, each stadiums in the available above-mentioned selected presumptive area of user of above-mentioned electronic equipment Venue information, above-mentioned venue information can be the essential information of venue, including but not limited to: venue's name, venue signage symbol, field Shop facilities information, working group, venue area, environmental information, open hour.

Step 204, based on portrait information and venue information, each stadiums are ranked up, and pushes and arranges to terminal Sequence result.

In the present embodiment, the venue information that the portrait information and step 203 got based on step 202 is got, on Above-mentioned each stadiums can be ranked up by stating electronic equipment, and push ranking results to above-mentioned terminal, for above-mentioned end The ranking results of stadiums are presented in end.Above-mentioned electronic equipment can environmental information based on stadiums, venue face The essential informations such as product, venues and facilities situation, are ranked up each stadiums, for example, Venues Environment is good, venue area Greatly, the rank score setting of the complete stadiums of venues and facilities is higher；Above-mentioned electronic equipment can also be based on the picture of user As information, for example, user values degree to each venue factors of stadiums, if user more values the price of venue, Then by the higher of the rank score setting of the lower stadiums of price, if the distance between user couple and venue more value, The rank score of the lesser stadiums of the distance between user and stadiums is arranged higher；Above-mentioned electronic equipment may be used also With the portrait information of essential information and user based on stadiums, each stadiums can be ranked up.

With continued reference to the schematic diagram that Fig. 3, Fig. 3 are according to the application scenarios of the information-pushing method of the present embodiment.? In the application scenarios of Fig. 3, firstly, when user executes search operation for the stadiums in " Zhong Guan-cun " commercial circle, user's Terminal 302 sends instruction 303 to destination server；Later, server 301 gets the portrait letter of pre-generated above-mentioned user Breath 304 includes: love swimming, likes cleanliness；Then, server 301 gets in " Zhong Guan-cun " commercial circle that there are five stadiums, and Obtain the venue information 305 of this five stadiums, wherein the venue information of stadiums A includes: apart from 500 meters of user, trip Swim shop, environment is poor, the venue information of stadiums B include: it is good apart from 600 meters of user, Badminton Stadium, environment, stadiums C's Venue information include: it is good apart from 500 meters of user, natatorium, environment, the venue information of stadiums D includes: apart from user 600 Rice, indoor tennis stadium, environment are general, and the venue information of stadiums E includes: good apart from 400 meters of user, yoga club, environment；Finally, Venue information 305 of the server 301 based on portrait information 304 and above-mentioned five stadiums, arranges each stadiums Sequence, the ranking results 306 of generation are as follows: stadiums C, stadiums A, stadiums E, stadiums B, stadiums D, and to Terminal 302 pushes ranking results 306 so that terminal 302 is shown.

The method provided by the above embodiment of the application is by associated with ranking results by the portrait information of user, realization It is imbued with targetedly information push.

With further reference to Fig. 4, it illustrates the processes 400 of another embodiment of information-pushing method.Information push The process 400 of method, comprising the following steps:

Step 401, the predetermined instruction that the terminal of user is sent is received.

In the present embodiment, step 401 operation is essentially identical with the operation of step 201, and details are not described herein.

Step 402, the level of consumption information and user that obtain pre-generated user are directed to the preference of each type of sports Information.

In the present embodiment, the level of consumption information and user's needle of the available pre-generated user of above-mentioned electronic equipment To the preference information of each type of sports, wherein the level of consumption refers to the commodity and service that consumer consumes over a period to come Scale achieved and level, preference refer to the row that consumer carries out alternative grouping of commodities according to the wish of oneself Column.

In the present embodiment, before the level of consumption information for obtaining user, above-mentioned electronic equipment can be pre-generated The level of consumption information of user is stated, specific steps can be such that firstly, the available above-mentioned user of above-mentioned electronic equipment is directed to body The order information that articles are submitted is educated, may include the identifier of at least one sports goods in the above order information, sport is used Product can refer to the general designation of all items used during carrying out physical education, competitive sport and physical exercise； Later, above-mentioned electronic equipment is directed to the identifier of each sports goods, can be in the sports goods table of grading got in advance Grade corresponding to the identifier of the sports goods is inquired, above-mentioned grade is referred to as class, can mainly depend on sport The identifier of price, brand of articles etc., above-mentioned sports goods can be sports goods number or sports goods name Claim, above-mentioned grade can by "high", " in ", it is " low " indicate, wherein above-mentioned sports goods table of grading can be used for characterizing sport use The identifier of product and the corresponding relationship of grade, above-mentioned sports goods table of grading can be pre-stored in above-mentioned electronic equipment, It can be what above-mentioned electronic equipment was got from the equipment that other are stored with above-mentioned sports goods table of grading；Finally, based on upper At least one grade corresponding to the identifier of at least one sports goods is stated, above-mentioned electronic equipment can determine above-mentioned user's Level of consumption information, above-mentioned level of consumption information may include " high level ", " middle level " and " low-level ", specifically, above-mentioned Electronic equipment can determine the level of consumption information of above-mentioned user based on the highest level at least one above-mentioned grade, for example, When the highest level at least one above-mentioned grade is "high", the level of consumption of above-mentioned user can be " high level ", above-mentioned Electronic equipment can also determine the level of consumption information of above-mentioned user based on the most grade of quantity at least one above-mentioned grade, For example, when the most grade of quantity be " in " when, the level of consumption of above-mentioned user can be " middle level ".

In the present embodiment, before obtaining preference information of the user for each type of sports, above-mentioned electronic equipment can To pre-generate the preference information that above-mentioned user is directed to each type of sports, specific steps be can be such that firstly, above-mentioned electronics is set Standby available above-mentioned user is directed to the order information that sports goods is submitted, and may include at least one in the above order information The identifier of sports goods；Later, above-mentioned electronic equipment is directed to the identifier of each sports goods, can get in advance Type of sports corresponding to the identifier of the sports goods, above-mentioned type of sports are inquired in type of sports and sports goods relation table It can be football, badminton, swimming exercise and Yoga sports etc., for example, when the identifier of sports goods is the fine jade When gal pads, corresponding type of sports is Yoga sports, and when the identifier of sports goods is swimming glasses, corresponding type of sports is trip Swimming movement, wherein above-mentioned type of sports and sports goods relation table can be used for characterizing the identifier of sports goods and move class The corresponding relationship of type, above-mentioned type of sports and sports goods relation table can be pre-stored in above-mentioned electronic equipment, can also be with It is that above-mentioned electronic equipment is got from the equipment that other are stored with above-mentioned type of sports and sports goods relation table；Finally, At least one type of sports corresponding to identifier based at least one above-mentioned sports goods, above-mentioned electronic equipment can determine Above-mentioned user is directed to the preference information of each type of sports, and above-mentioned preference information may include " liking very much ", " generally liking " " not liking ", for every kind of type of sports, above-mentioned electronic equipment can be based on the quantity for this kind of type of sports determined, really Fixed above-mentioned user is directed to the preference information of the type of sports, for example, when the quantity for determining this kind of type of sports is greater than 2, on The preference information that user is stated for the type of sports can be " liking very much ", when the quantity for determining this kind of type of sports is 1 When, above-mentioned user can be " generally liking " for the preference information of the type of sports, when the number for determining this kind of type of sports When amount is 0, above-mentioned user can be " not liking " for the preference information of the type of sports.

In the present embodiment, above-mentioned user can store for the order information that sports goods is submitted and order in sports goods In single table, above-mentioned electronic equipment can be based on above-mentioned sports goods order table and above-mentioned sports goods table of grading, pass through ETL (Extract-Transform-Load, data warehouse technology) process generates the level of consumption information of above-mentioned user, above-mentioned electronics Equipment can also be raw by ETL process based on above-mentioned sports goods order table and above-mentioned type of sports and sports goods relation table The preference information of each type of sports is directed at above-mentioned user.ETL process is for describing data from source terminal by extracting (Extract), the process of (Transform), load (Load) to destination are converted.

Step 403, the venue information of each stadiums in the pre-selected presumptive area of user is obtained.

In the present embodiment, step 403 operation is essentially identical with the operation of step 203, and details are not described herein.

Step 404, detect whether to get the location information of user.

In the present embodiment, above-mentioned electronic equipment can obtain the location information of above-mentioned user, above-mentioned location information first It can be the location information that above-mentioned terminal uploads when above-mentioned user positions manually, be also possible to above-mentioned electronic equipment and actively obtain The location information taken；Later, can detecte the location information for whether getting above-mentioned user, if getting the positioning of above-mentioned user Information can then execute step 405；If not getting the location information of above-mentioned user, step 406 can be executed.

Step 405, for each stadiums, location information and location information based on the stadiums determine user The distance between the stadiums.

In the present embodiment, if detect to get the location information of above-mentioned user in step 404, for each Stadiums, above-mentioned electronic equipment can obtain the location information of the stadiums first, wherein above-mentioned location information can be Longitude and latitude information, or specific location expression information, for example, Peking University east gate, 15 floor of Zhong Guan-cun mansion etc.； Later, the location information of the location information based on the stadiums and above-mentioned user can determine above-mentioned user and the stadium The distance between shop.

Step 406, for each stadiums, preset first is set by the distance between user and the stadiums Numerical value.

In the present embodiment, if detecting the location information for not getting above-mentioned user in step 404, for every A stadiums, above-mentioned electronic equipment can set the distance between above-mentioned user and the stadiums to preset first number Value, above-mentioned first numerical value can be 5000m, 6000 meters etc..

Step 407, based on the distance between user and the stadiums, the pricing information of the stadiums, the stadium Matching degree, the sport belonging to the score information in shop, the stadiums between type of sports and the type of sports of user preference Matching degree between the consumption grade of venue and the level of consumption of user, determines the ranking value of the stadiums.

In the present embodiment, above-mentioned venue information can also include belonging to pricing information, score information and stadiums Type of sports.For each stadiums, above-mentioned electronic equipment can based on the distance between above-mentioned user and the stadiums, The pricing information of the stadiums, the score information of the stadiums, type of sports and above-mentioned user belonging to the stadiums Matching between the consumption grade of matching degree, the stadiums between the type of sports of preference and the level of consumption of above-mentioned user Degree, determines the ranking value of the stadiums, wherein the consumption grade of the stadiums is the pricing information based on the stadiums It is divided, for example, when stadiums average price hourly is between 0 to 50 yuan, then the consumption of the stadiums Grade is " inferior grade ", when stadiums average price hourly is between 50 to 200 yuan, then the consumption of the stadiums Grade is " middle grade ", when stadiums average price hourly is 200 yuan or more, then the consumption grade of the stadiums For " high-grade ".

As an example, when the type of sports belonging to the stadiums is football, if above-mentioned user is to football Preference be " liking very much ", then belonging to the stadiums between type of sports and the type of sports of above-mentioned user preference Matching degree can be " very match ", can also be indicated with numerical value, e.g., matching degree 1；If above-mentioned user is to football Preference is " generally liking ", then belonging to the stadiums between type of sports and the type of sports of above-mentioned user preference Matching degree can be " general matching ", can also be indicated with numerical value, e.g., matching degree 0.5；If above-mentioned user is to football Preference is " not liking ", then belonging to the stadiums between type of sports and the type of sports of above-mentioned user preference It can be " mismatch " with degree, can also be indicated with numerical value, e.g., matching degree 0.

As an example, the consumption grade for working as the stadiums is " high-grade " and the level of consumption of above-mentioned user is " Gao Shui It is flat " when or the consumption grades of the stadiums be " middle grade " and when the level of consumption of above-mentioned user is " middle level " or the body When the consumption grade for educating venue is " inferior grade " and the level of consumption of above-mentioned user is " low-level ", then the consumption of the stadiums Matching degree between grade and the level of consumption of above-mentioned user is " matching very much ", can also be indicated with numerical value, e.g., matching degree is 1；When the consumption grade of the stadiums be " high-grade " and the level of consumption of above-mentioned user be " middle level " when or the stadium When the consumption grade in shop is " middle grade " and the level of consumption of above-mentioned user is " low-level " or the consumption grade of the stadiums For " inferior grade " and when the level of consumption of above-mentioned user is " middle level " or the consumption grade of the stadiums be " middle grade " and When the level of consumption of above-mentioned user is " high level ", then between the consumption grade of the stadiums and the level of consumption of above-mentioned user Matching degree be " general matching ", can also be indicated with numerical value, e.g., matching degree 0.5；When the consumption grade of the stadiums is The level of consumption of " high-grade " and above-mentioned user be " low-level " when, or when the stadiums consumption grade be " inferior grade " and When the level of consumption of above-mentioned user is " high level ", then between the consumption grade of the stadiums and the level of consumption of above-mentioned user Matching degree be " mismatch ", can also be indicated with numerical value, e.g., matching degree 0.

In some optional implementations of the present embodiment, above-mentioned pricing information may include average price and lowest price Lattice, above-mentioned average price can be average price hourly, and above-mentioned lowest price can be lowest price hourly.It is above-mentioned Preference information may include preference value, and preference value can be used for characterizing user to the preference of type of sports, and preference value is bigger, Preference is higher；The consumption grade of stadiums can be characterized by grade point, and grade point is bigger, and consumption higher grade；User The level of consumption can be characterized by level of consumption value, level of consumption value is bigger, and the level of consumption is higher；The score information of stadiums It may include score value, wherein above-mentioned preference value, above-mentioned grade point, above-mentioned level of consumption value and above-mentioned score value can be pre- If second value, for example, second value can be 1,2 and 3, or 1 to 10.

In some optional implementations of the present embodiment, when the distance between above-mentioned user and the stadiums are less than At 100 meters, then 100 meters can be set by above-mentioned distance；When the distance between above-mentioned user and the stadiums are greater than 50000 Meter Shi then can set 50000 meters for above-mentioned distance.Above-mentioned electronic equipment can be first by above-mentioned user and the stadiums The distance between the absolute value of default third value th Root be determined as apart from the factor, wherein above-mentioned third value can be It adjusted by repeatedly testing, make the final highest numerical value of stadiums intended conversion rate；Later, above-mentioned electronic equipment can The absolute value of the default 4th numerical value th Root of the product of the average price of the stadiums and lowest price is determined as valence The lattice factor, wherein above-mentioned 4th numerical value may be to adjust by repeatedly testing, make final stadiums intended conversion The highest numerical value of rate, the purpose for carrying out extracting operation is so that is obtained is in identical with obtained Price factor apart from the factor The order of magnitude avoids leading to the whole unbalanced situation that sorts because the numerical value span of the factor is excessive；It then, can will be preset The difference of the score value of 5th numerical value and the stadiums is determined as the factor that scores, wherein above-mentioned scoring factor pair should score because Sub- weight, when above-mentioned score value is 1 to 10, above-mentioned 5th numerical value can be 11, when above-mentioned score value is 1 to 3, above-mentioned the Five numerical value can be 4；It is then possible to by preset 6th numerical value and above-mentioned user for type of sports belonging to the stadiums The difference of preference value be determined as the type of sports factor, wherein above-mentioned type of sports factor pair answers type of sports Factor Weight, when When above-mentioned preference value is 1 to 3, above-mentioned 6th numerical value can be 4；It later, can be by the grade point of the stadiums and above-mentioned use The absolute value of the difference of the level of consumption value at family is determined as the level of consumption factor, wherein level of consumption factor pair answers the level of consumption Factor Weight, above-mentioned grade point can be 1 to 3, and above-mentioned level of consumption value may be 1 to 3；Finally, above-mentioned electronic equipment can It is weighed the above-mentioned scoring factor to be multiplied with above-mentioned scoring Factor Weight, by the above-mentioned type of sports factor and the above-mentioned type of sports factor The result phase that heavy phase multiplies, the above-mentioned level of consumption factor is multiplied with above-mentioned level of consumption Factor Weight, and above-mentioned multiplication is obtained Add to obtain the weighted sum of the above-mentioned scoring factor, the above-mentioned type of sports factor and the above-mentioned level of consumption factor, then determines above-mentioned distance The product of the factor and above-mentioned Price factor, and above-mentioned weighted sum and above-mentioned product addition are obtained into the ranking value of the stadiums, Wherein, ranking value is smaller, and the ranking of stadiums is more forward.The sequence of the stadiums can be calculated by following formula (1) Value.

Wherein, R is the ranking value of the stadiums, and a is the distance between above-mentioned user and the stadiums, and m is third Numerical value, b₁For average price, b₂For lowest price, n is the 4th numerical value, and c is the scoring factor, k₁For the Factor Weight that scores, d is fortune The dynamic type factor, k₂For type of sports Factor Weight, e is the level of consumption factor, k₃For level of consumption Factor Weight.

Step 408, each stadiums are ranked up according to the ascending sequence of ranking value, and push and arranges to terminal Sequence result.

In the present embodiment, above-mentioned electronic equipment can be according to the ranking value for the stadiums that step 407 is determined by small Each stadiums are ranked up to big sequence, and push ranking results to above-mentioned terminal, so that above-mentioned terminal is to sport The ranking results of venue are presented.

Figure 4, it is seen that compared with the corresponding embodiment of Fig. 2, the process of the information-pushing method in the present embodiment 400 highlight the step 404- step 406 of the distance between determining user and stadiums and determine the sequence of stadiums The step 407 of value.The scheme of the present embodiment description can introduce more ranking factors as a result, to generate more effectively Ranking results.

With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill The one embodiment set, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively In kind electronic equipment.

As shown in figure 5, the information push-delivery apparatus 500 of the present embodiment include: receiving unit 501, first acquisition unit 502, Second acquisition unit 503 and push unit 504.Wherein, receiving unit 501 is configured to receive the predetermined of the terminal transmission of user Instruction, wherein predetermined instruction is that terminal detects generated when the predetermined operation that user executes；First acquisition unit 502 is matched Set the portrait information for obtaining pre-generated user；It is pre-selected that second acquisition unit 503 is configured to acquisition user The venue information of each stadiums in presumptive area；Push unit 504 is configured to based on portrait information and venue information, Each stadiums are ranked up, and push ranking results to terminal.

In the present embodiment, the receiving unit 501 of information push-delivery apparatus 500, first acquisition unit 502, second obtain single The specific processing of member 503 and push unit 504 can be with reference to step 201, the step 202, step 203 in Fig. 2 corresponding embodiment With step 204.

In some optional implementations of the present embodiment, above-mentioned portrait information includes the level of consumption information of user, Wherein, the level of consumption refers to the commodity and service scale achieved and level that consumer consumes over a period to come.Above-mentioned letter Breath driving means 500 can also include: third acquiring unit (not shown), the first determination unit (not shown) and the Two determination unit (not shown)s.Firstly, the above-mentioned available above-mentioned user of third acquiring unit is mentioned for sports goods The order information of friendship, may include the identifier of at least one sports goods in the above order information, and sports goods can refer to The general designation of all items used during carrying out physical education, competitive sport and physical exercise；Later, above-mentioned One determination unit is directed to the identifier of each sports goods, can inquire the body in the sports goods table of grading got in advance Grade corresponding to the identifier of articles is educated, above-mentioned grade is referred to as class, can mainly depend on the valence of sports goods The identifier of lattice, brand etc., above-mentioned sports goods can number for sports goods or sports goods title, above-mentioned etc. Grade can by "high", " in ", it is " low " indicate, wherein above-mentioned sports goods table of grading can be used for characterizing the mark of sports goods The corresponding relationship of symbol and grade, above-mentioned sports goods table of grading can be pre-stored in above-mentioned electronic equipment, be also possible to State what electronic equipment was got from the equipment that other are stored with above-mentioned sports goods table of grading；Finally, being based on above-mentioned at least one At least one grade corresponding to the identifier of a sports goods, above-mentioned second determination unit can determine the consumption of above-mentioned user Horizontal information, above-mentioned level of consumption information may include " high level ", " middle level " and " low-level ", specifically, above-mentioned second Determination unit can determine the level of consumption information of above-mentioned user based on the highest level at least one above-mentioned grade, for example, When the highest level at least one above-mentioned grade is "high", the level of consumption of above-mentioned user can be " high level ", above-mentioned Second determination unit can also determine the level of consumption of above-mentioned user based on the most grade of quantity at least one above-mentioned grade Information, for example, when the most grade of quantity be " in " when, the level of consumption of above-mentioned user can be " middle level ".

In some optional implementations of the present embodiment, above-mentioned portrait information may include user for each movement The preference information of type, preference refer to the arrangement that consumer carries out alternative grouping of commodities according to the wish of oneself.On Stating information push-delivery apparatus 500 can also include: the 4th acquiring unit (not shown), third determination unit (not shown) With the 4th determination unit (not shown).Firstly, the above-mentioned available above-mentioned user of 4th acquiring unit is directed to sports goods The order information submitted may include the identifier of at least one sports goods in the above order information；Later, above-mentioned third Determination unit is directed to the identifier of each sports goods, can be in the type of sports and sports goods relation table got in advance Inquire type of sports corresponding to the identifier of the sports goods, above-mentioned type of sports can for football, badminton, Swimming exercise and Yoga sports etc., wherein above-mentioned type of sports and sports goods relation table can be used for characterizing sports goods Identifier and type of sports corresponding relationship, above-mentioned type of sports and sports goods relation table can be pre-stored within above-mentioned the In three determination units, it is also possible to above-mentioned third determination unit from other and is stored with above-mentioned type of sports and sports goods relation table Equipment in get；Finally, at least one movement class corresponding to the identifier based at least one above-mentioned sports goods Type, above-mentioned 4th determination unit can determine that above-mentioned user is directed to the preference information of each type of sports, and above-mentioned preference information can To include " liking very much ", " generally liking " and " not liking ", for every kind of type of sports, above-mentioned 4th determination unit can be with base In the quantity for this kind of type of sports determined, determine that above-mentioned user is directed to the preference information of the type of sports.

In some optional implementations of the present embodiment, above-mentioned venue information may include location information.Above-mentioned letter Ceasing driving means 500 can also include: detection unit (not shown) and setting unit (not shown).Above-mentioned detection list Member can obtain the location information of above-mentioned user first, and above-mentioned location information can be above-mentioned when above-mentioned user positions manually The location information that terminal uploads is also possible to the location information that above-mentioned detection unit actively obtains.Later, it can detecte and whether obtain The location information of above-mentioned user is got, if getting the location information of above-mentioned user, is directed to each stadiums, above-mentioned setting Unit can obtain the location information of the stadiums first, wherein above-mentioned location information can be longitude and latitude information, It can be specific location expression information, and the location information of the location information based on the stadiums and above-mentioned user can be with Determine the distance between above-mentioned user and the stadiums；If it is detected that not getting the location information of above-mentioned user, needle To each stadiums, above-mentioned setting unit can set the distance between above-mentioned user and the stadiums to preset One numerical value, above-mentioned first numerical value can be 5000m, 6000 meters etc..

In some optional implementations of the present embodiment, above-mentioned venue information can also include pricing information, scoring Type of sports belonging to information and stadiums.Above-mentioned push unit 504 can include determining that module (not shown) and row Sequence module (not shown).For each stadiums, above-mentioned determining module can be based on above-mentioned user and the stadiums The distance between, type of sports belonging to the score information of the pricing information of the stadiums, the stadiums, the stadiums The consumption grade of matching degree, the stadiums between the type of sports of above-mentioned user preference and the level of consumption of above-mentioned user Between matching degree, determine the ranking value of the stadiums, wherein the consumption grade of the stadiums is based on the stadiums Pricing information divided, for example, when stadiums average price hourly is between 0 to 50 yuan, then the sport The consumption grade of venue is " inferior grade ", when stadiums average price hourly is between 50 to 200 yuan, then the sport The consumption grade of venue is " middle grade ", when stadiums average price hourly is 200 yuan or more, then the stadiums Consumption grade be " high-grade ".The ranking value for the stadiums that above-mentioned sorting module can be determined according to above-mentioned determining module Ascending sequence is ranked up each stadiums.

In some optional implementations of the present embodiment, above-mentioned determining module may include the first determining submodule (not shown), second determine that submodule (not shown), third determine that submodule (not shown), the 4th determine son Module (not shown), the 5th determine that submodule (not shown) and the 6th determines submodule (not shown).It is above-mentioned First determines that submodule can be first by the default third value th Root of the distance between above-mentioned user and the stadiums Absolute value is determined as apart from the factor, wherein above-mentioned third value adjusts by repeatedly testing, makes final sport The highest numerical value of venue intended conversion rate；Later, it is above-mentioned second determine submodule can by the average price of the stadiums with The absolute value of the default 4th numerical value th Root of the product of lowest price is determined as Price factor, wherein above-mentioned 4th numerical value It adjusted by repeatedly testing, make the final highest numerical value of stadiums intended conversion rate；Then, above-mentioned third Determine that the difference of preset 5th numerical value and the score value of the stadiums can be determined as the factor that scores by submodule, wherein Above-mentioned scoring factor pair should score Factor Weight, and when above-mentioned score value is 1 to 10, above-mentioned 5th numerical value can be 11, when upper When commentary score value is 1 to 3, above-mentioned 5th numerical value can be 4；Then, the above-mentioned 4th determine that submodule can be by the preset 6th The difference for the preference value that numerical value and above-mentioned user are directed to type of sports belonging to the stadiums is determined as the type of sports factor, In, above-mentioned type of sports factor pair answers type of sports Factor Weight, and when above-mentioned preference value is 1 to 3, above-mentioned 6th numerical value can be with It is 4；Later, the above-mentioned 5th determine that submodule can be by the difference of the grade point of the stadiums and the level of consumption value of above-mentioned user The absolute value of value is determined as the level of consumption factor, wherein level of consumption factor pair answers level of consumption Factor Weight, above-mentioned grade point It can be 1 to 3, above-mentioned level of consumption value may be 1 to 3；Finally, it is above-mentioned 6th determine submodule can by above-mentioned scoring because It is sub be multiplied with above-mentioned scoring Factor Weight, the above-mentioned type of sports factor be multiplied with above-mentioned type of sports Factor Weight, will be above-mentioned The level of consumption factor is multiplied with above-mentioned level of consumption Factor Weight, and the results added that above-mentioned multiplication obtains is obtained above-mentioned scoring The weighted sum of the factor, the above-mentioned type of sports factor and the above-mentioned level of consumption factor, then determine above-mentioned apart from the factor and above-mentioned price The product of the factor, and above-mentioned weighted sum and above-mentioned product addition are obtained into the ranking value of the stadiums, wherein ranking value is got over Small, the ranking of stadiums is more forward.

Below with reference to Fig. 6, it illustrates the computer systems 600 for the server for being suitable for being used to realize the embodiment of the present invention Structural schematic diagram.Server shown in Fig. 6 is only an example, should not function and use scope band to the embodiment of the present application Carry out any restrictions.

As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and Execute various movements appropriate and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.

I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.；Including such as liquid crystal Show the output par, c 607 of device (LCD) and loudspeaker etc.；Storage section 608 including hard disk etc.；And including such as LAN card, The communications portion 609 of the network interface card of modem etc..Communications portion 609 executes communication via the network of such as internet Processing.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as disk, CD, magneto-optic disk, Semiconductor memory etc. is mounted on as needed on driver 610, in order to from the computer program read thereon according to need It is mounted into storage section 608.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium On computer program, which includes the program code for method shown in execution flow chart.In such reality It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media 611 are mounted.When the computer program is executed by central processing unit (CPU) 601, limited in execution the present processes Above-mentioned function.It should be noted that the above-mentioned computer-readable medium of the application can be computer-readable signal media or Computer readable storage medium either the two any combination.Computer readable storage medium for example can be --- but Be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination. The more specific example of computer readable storage medium can include but is not limited to: have one or more conducting wires electrical connection, Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory Part or above-mentioned any appropriate combination.In this application, computer readable storage medium, which can be, any include or stores The tangible medium of program, the program can be commanded execution system, device or device use or in connection.And In the application, computer-readable signal media may include in a base band or the data as the propagation of carrier wave a part are believed Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use In by the use of instruction execution system, device or device or program in connection.Include on computer-readable medium Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc., Huo Zheshang Any appropriate combination stated.

Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.

Being described in unit involved in the embodiment of the present invention can be realized by way of software, can also be by hard The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet Include receiving unit, first acquisition unit, second acquisition unit and push unit.Wherein, the title of these units is in certain situation Under do not constitute restriction to the unit itself.For example, first acquisition unit is also described as " obtaining pre-generated use The unit of the portrait information at family ".

As on the other hand, present invention also provides a kind of computer-readable medium, which be can be Included in device described in above-described embodiment；It is also possible to individualism, and without in the supplying device.Above-mentioned calculating Machine readable medium carries one or more program, when said one or multiple programs are executed by the device, so that should Device: the predetermined instruction that the terminal of user is sent is received, wherein predetermined instruction is the predetermined operation that terminal detects that user executes When it is generated；Obtain the portrait information of pre-generated user；Obtain each individual in the pre-selected presumptive area of user Educate the venue information of venue；Based on portrait information and venue information, each stadiums are ranked up, and pushes and arranges to terminal Sequence result.

Above description is only presently preferred embodiments of the present invention and the explanation to institute's application technology principle.Those skilled in the art Member is it should be appreciated that invention scope involved in the present invention, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed in the present invention Can technical characteristic replaced mutually and the technical solution that is formed.

Claims

1. a kind of information-pushing method, which is characterized in that the described method includes:

Receive the predetermined instruction that the terminal of user is sent, wherein the predetermined instruction is that the terminal detects that user executes It is generated when predetermined operation；

Obtain the portrait information of the pre-generated user；

Obtain the venue information of each stadiums in the pre-selected presumptive area of the user；

Based on the portrait information and the venue information, each stadiums are ranked up, and are pushed away to the terminal Send ranking results.

2. the method according to claim 1, wherein the portrait information includes the level of consumption information of user； And

Before the portrait information for obtaining the pre-generated user, the method also includes:

It obtains the user and is directed to the order information that sports goods is submitted, wherein the order information includes at least one body Educate the identifier of articles；

The sports goods is determined based on the sports goods table of grading got in advance for the identifier of each sports goods Grade corresponding to identifier, wherein the sports goods table of grading is used to characterize the identifier of sports goods and pair of grade It should be related to；

At least one grade corresponding to identifier based at least one sports goods determines the consumption water of the user Ordinary mail breath.

3. method according to claim 1 or 2, which is characterized in that the portrait information includes user for each movement The preference information of type；And

For the identifier of each sports goods, based on the type of sports and sports goods relation table got in advance, determining should Type of sports corresponding to the identifier of sports goods, wherein the type of sports and sports goods relation table are for characterizing body Educate the identifier of articles and the corresponding relationship of type of sports；

At least one type of sports corresponding to identifier based at least one sports goods determines that the user is directed to The preference information of each type of sports.

4. according to the method described in claim 3, it is characterized in that, the venue information includes location information；And

It is described each stadiums are ranked up before, the method also includes:

Detect whether to get the location information of the user；

If so, being directed to each stadiums, location information and the location information based on the stadiums determine the use The distance between family and the stadiums；If it is not, then setting preset for the distance between the user and the stadiums First numerical value.

5. according to the method described in claim 4, it is characterized in that, the venue information further includes pricing information, score information With affiliated type of sports；And

It is described that each stadiums are ranked up, comprising:

For each stadiums, based on the distance between the user and the stadiums, the stadiums pricing information, Belonging to the score information of the stadiums, the stadiums between type of sports and the type of sports of the user preference With the matching degree between degree, the consumption grade of the stadiums and the level of consumption of the user, the row of the stadiums is determined Sequence value, wherein the consumption grade of the stadiums is that the pricing information based on the stadiums is divided；

Each stadiums are ranked up according to the ascending sequence of ranking value.

6. according to the method described in claim 5, it is characterized in that, the pricing information includes average price and lowest price, The preference information includes preference value, the preference value for characterizing user to the preference of type of sports, stadiums Consumption grade is characterized by grade point, and the level of consumption of user is characterized by level of consumption value, and the score information of stadiums includes commenting Score value, wherein the preference value, the grade point, the level of consumption value and the score value are preset second value；With And

The ranking value of the determination stadiums, comprising:

By the absolute value of the default third value th Root of the distance between the user and the stadiums be determined as apart from because Son；

The absolute value of the default 4th numerical value th Root of the average price of the stadiums and the product of lowest price is determined as Price factor；

The difference of preset 5th numerical value and the score value of the stadiums is determined as the factor that scores, wherein scoring factor pair Should score Factor Weight；

Preset 6th numerical value and the user are determined for the difference of the preference value of type of sports belonging to the stadiums For the type of sports factor, wherein type of sports factor pair answers type of sports Factor Weight；

By the absolute value of the grade point of the stadiums and the difference of the level of consumption value of the user be determined as the level of consumption because Son, wherein level of consumption factor pair answers level of consumption Factor Weight；

Based on the scoring Factor Weight, the type of sports Factor Weight and the level of consumption Factor Weight, determine described in Score the factor, the weighted sum of the type of sports factor and the level of consumption factor, determines described apart from the factor and the valence The product of the lattice factor, and the weighted sum and the product addition are obtained into the ranking value of the stadiums.

7. the method according to claim 1, wherein the predetermined operation includes at least one of the following:

For the search operation of stadiums；

Register；

To the clicking operation of the icon on the page presented.

8. a kind of information push-delivery apparatus, which is characterized in that described device includes:

Receiving unit is configured to receive the predetermined instruction that the terminal of user is sent, wherein the predetermined instruction is the terminal It detects generated when the predetermined operation that user executes；

First acquisition unit is configured to obtain the portrait information of the pre-generated user；

Second acquisition unit is configured to obtain the venue of each stadiums in the pre-selected presumptive area of the user Information；

Push unit is configured to arrange each stadiums based on the portrait information and the venue information Sequence, and ranking results are pushed to the terminal.

9. device according to claim 8, which is characterized in that the portrait information includes the level of consumption information of user； And

Described device further include:

Third acquiring unit is configured to obtain the order information that the user is submitted for sports goods, wherein described to order Single information includes the identifier of at least one sports goods；

First determination unit is configured to the identifier for each sports goods, based on the sports goods etc. got in advance Grade table, determines grade corresponding to the identifier of the sports goods, wherein the sports goods table of grading is for characterizing sport use The identifier of product and the corresponding relationship of grade；

Second determination unit is configured at least one etc. corresponding to the identifier based at least one sports goods Grade, determines the level of consumption information of the user.

10. device according to claim 8 or claim 9, which is characterized in that the portrait information includes user for each movement The preference information of type；And

Described device further include:

4th acquiring unit is configured to obtain the order information that the user is submitted for sports goods, wherein described to order Single information includes the identifier of at least one sports goods；

Third determination unit is configured to the identifier for each sports goods, based on the type of sports got in advance with Sports goods relation table determines type of sports corresponding to the identifier of the sports goods, wherein the type of sports and sport Articles relation table is used to characterize the identifier of sports goods and the corresponding relationship of type of sports；

4th determination unit is configured at least one movement corresponding to the identifier based at least one sports goods Type determines that the user is directed to the preference information of each type of sports.

11. a kind of server, comprising:

One or more processors；

Storage device, for storing one or more programs,

When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now method as described in any in claim 1-7.

12. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor The method as described in any in claim 1-7 is realized when execution.