CN103440260A - Method and equipment used for providing representation information - Google Patents

Method and equipment used for providing representation information Download PDF

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Publication number
CN103440260A
CN103440260A CN2013103298592A CN201310329859A CN103440260A CN 103440260 A CN103440260 A CN 103440260A CN 2013103298592 A CN2013103298592 A CN 2013103298592A CN 201310329859 A CN201310329859 A CN 201310329859A CN 103440260 A CN103440260 A CN 103440260A
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China
Prior art keywords
information
presentation information
mobile device
request
access
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CN2013103298592A
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Chinese (zh)
Inventor
张瑞
言锦心
唐振江
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN2013103298592A priority Critical patent/CN103440260A/en
Publication of CN103440260A publication Critical patent/CN103440260A/en
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Abstract

The invention aims to provide a method and equipment used for providing the representation information. The method specifically comprises the following steps of obtaining initial application information represented to a corresponding user via mobile equipment; generating target application information corresponding to the initial application information; representing the target application information to the mobile equipment; obtaining the access request of the user to a representation information link; sending the access request to the network equipment; receiving a representation information page generated by the network equipment on the basis of the access request. Compared with the prior art, the method and the equipment are characterized in that the target application information corresponding to the initial application information is generated, the representation information page generated by the network equipment is received, so that the corresponding representation information page is obtained by the representation information link corresponding to the representation information, the user requirement is satisfied on the representation information page, and the information representation efficiency and the user information acquisition efficiency are improved.

Description

It is a kind of for the method and apparatus of presentation information is provided
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of for the technology of presentation information is provided.
Background technology
Along with the development of development of Mobile Internet technology, increasing people like by the mobile terminal accessing internet, by Network Capture information.But, may also have other information in webpage except body matter, as presentation information such as webpage navigation link, advertisement link; In addition, for the efficiency that raising information is transmitted, the information outside the page, as presentation information, also can offer calling party with this page, for example, presenting in 3GPP (Presence) business, with certain communication mode, the Real-time Obtaining presentation information is also presented to the targeted customer.Yet, the ability of mobile terminal accessing presentation information is not only with respect to a lot of a little less than the ability of PC device access presentation information, and the presentation information access ability of each mobile terminal is also uneven, this has often caused multiple deficiency, as presentation information loaded slow, the situation that presentation information can't load even occurs, thereby the efficiency and the user that affect user's obtaining information browse reading experience.Especially, due to the restriction of the factors such as presentation information varies, mobile terminal screen is less, Mobile communication bandwidth is narrower, it is particularly outstanding that this deficiency becomes.
Summary of the invention
The purpose of this invention is to provide a kind of for the method and apparatus of presentation information is provided.
According to an aspect of the present invention, provide a kind of at the mobile device end for the method for presentation information is provided, wherein, the method comprises the following steps:
A obtains the initial application information of intending presenting to by mobile device respective user;
B generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link;
C is presented to described mobile device by described intended application information;
Wherein, the method also comprises:
D obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment;
E obtains the presentation information page that the described network equipment generates based on described request of access, and the described presentation information page is presented to described mobile device.
According to another aspect of the present invention, provide a kind of method of presentation information that supplies for assisted Extraction at network equipment end, wherein, the method comprises the following steps:
A receives the request of access of the respective user of mobile device transmission to the presentation information link;
B determines the candidate presentation information corresponding with described request of access;
C, according to described candidate's presentation information, generates the presentation information page corresponding with described request of access;
D provides the described presentation information page to described mobile device.
According to an aspect of the present invention, provide a kind of for the mobile device of presentation information is provided, wherein, this mobile device comprises:
The initial application deriving means, for obtaining the initial application information of intending presenting to by mobile device respective user;
The intended application generating apparatus, for generating the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link;
Application presents device, for described intended application information is presented to described mobile device;
Wherein, this mobile device also comprises:
Send-request unit, for obtaining the request of access of described user to described presentation information link, and be sent to the described network equipment by described request of access;
Page receiving trap, the presentation information page generated based on described request of access for receiving the described network equipment, and the described presentation information page is presented to described mobile device.
According to another aspect of the present invention, also provide a kind of network equipment that supplies presentation information for assisted Extraction, wherein, this network equipment comprises:
The request receiving device, request of access presentation information linked for the respective user that receives the mobile device transmission;
The candidate presents definite device, for determining the candidate presentation information corresponding with described request of access;
Webpage generating device, for according to described candidate's presentation information, generate the presentation information page corresponding with described request of access;
Page dispensing device, for being sent to described mobile device by the described presentation information page.
According to a further aspect of the invention, also provide a kind of for the system of presentation information is provided, comprise as aforementioned according to one aspect of the invention for mobile device that presentation information is provided and as aforementioned according to a further aspect of the present invention for the network equipment of presentation information is provided.
Compared with prior art, the present invention is by generating the intended application information corresponding with initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, the network equipment corresponding to described mobile device pointed in described presentation information link, and the request of access that the user is linked described presentation information is sent to the described network equipment, the presentation information page generated based on described request of access to receive the network equipment, realized the corresponding presentation information link of presentation information by generating, obtain the corresponding presentation information page, not only user's demand is satisfied at the presentation information page, and improved the ability of mobile device access presentation information, correspondingly, the information that also improved presents efficiency, the efficiency of user's obtaining information, and promoted the user and browsed reading experience.And, also can comprise corresponding universal interaction information and/or application-specific interactive information in the described presentation information page that the present invention generates, and then obtain the operation information of user to described universal interaction information and/or application-specific interactive information, thereby improved further the efficiency of user's obtaining information, and promoted the user and browse reading experience.In addition, the user that the present invention is sent to the network equipment also can comprise that to the request of access of described presentation information link described presentation information links corresponding anchor text message, and described user's user related information, to link corresponding anchor text message according to presentation information, and in conjunction with described user related information, determine and the candidate presentation information corresponding with described request of access further to have improved the efficiency of user's obtaining information, and promoted the user and browse reading experience.
The accompanying drawing explanation
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrate according to one aspect of the invention for mobile device that presentation information is provided and the equipment schematic diagram of the network equipment;
Fig. 2 illustrate according to one aspect of the invention for the intended application information schematic diagram of presentation information is provided;
Fig. 3 illustrate according to one aspect of the invention for the presentation information page schematic diagram of presentation information is provided;
Fig. 4 illustrate in accordance with a preferred embodiment of the present invention for mobile device that presentation information is provided and the equipment schematic diagram of the network equipment;
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention for the information of the universal interaction to the presentation information page that presentation information is provided and/or the operation result information schematic diagram that the application-specific interactive information is operated;
Mobile device and the network equipment that Fig. 6 illustrates according to a further aspect of the present invention coordinate realization for the method flow diagram of presentation information is provided;
Mobile device and the network equipment that Fig. 7 illustrates in accordance with a preferred embodiment of the present invention coordinate realization for the method flow diagram of presentation information is provided.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 illustrates mobile device 1 and the network equipment 2 for presentation information is provided according to one aspect of the invention, wherein, mobile device 1 comprises that initial application deriving means 11, intended application generating apparatus 12, application present device 13, send-request unit 14 and page receiving trap 15, and the network equipment 2 comprises that request receiving device 21, candidate present definite device 22, webpage generating device 23 and page dispensing device 24.Particularly, the initial application deriving means 11 of mobile device 1 obtains the initial application information of intending presenting to by mobile device respective user; Intended application generating apparatus 12 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; Application presents device 13 described intended application information is presented to described mobile device 1; Send-request unit 14 obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the request receiving device 21 of the network equipment 2 receives the request of access of the respective user of mobile device transmission to the presentation information link; The candidate presents definite device 22 and determines the candidate presentation information corresponding with described request of access; Webpage generating device 23, according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; Page dispensing device 24 is sent to described mobile device 1 by the described presentation information page; Correspondingly, the page receiving trap 15 of mobile device 1 receives the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.At this, described mobile device 1 include but not limited to any can be with the user by keyboard, touch pad, or voice-operated device carries out the electronic product of man-machine interaction, such as smart mobile phone, PDA etc.The described network equipment 2 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server form.At this, cloud consists of a large amount of main frames based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the super virtual machine be comprised of the loosely-coupled computing machine collection of a group.Those skilled in the art will be understood that above-mentioned mobile device 1 and the network equipment 2 are only for giving an example; other mobile devices existing or that may occur from now on or the network equipment are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.At this, mobile device 1 and the network equipment 2 include a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.
Particularly, the application programming interfaces (API) that the initial application deriving means 11 of mobile device 1 provides by third party's equipment such as browser, search engine, mobile device client application (app, application) server, short message service center (SMS Center), obtain the initial application information of intending presenting to by mobile device respective user; Perhaps, by the communication mode of the agreements such as HTTP, HTTPS, obtain the initial application information of intending presenting to by mobile device respective user; Perhaps, at first, by the application programming interfaces (API) that provide such as third party's equipment such as browsers or the communication mode of arranging by HTTP, HTTPS etc., obtain the accessing page request that the user submits to by mobile device; Using the corresponding page of described accessing page request as intending the initial application information of by mobile device, presenting to described user.At this, described initial application information is used to the user who accesses it by mobile device that information is provided, it includes but not limited to following at least any one: 1) webpage, as i) organize the file of information such as comprising word, figure, sound and video on WWW according to html format, as web page; Ii) be adapted at the webpage that shows on mobile device, as the wap page, particularly as the wap1 page, the wap2 page etc.; 2) app, comprise all addressable app of mobile device off-line and/or line, as the app of off-line comprises, reads app, offline play etc. as off-line news app, off-line; 3) note.Those skilled in the art will be understood that above-mentioned initial application information is only for giving an example, and other initial application information existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose that user A uses its mobile device iphone to input network address http://tech.sina.com.cn/ in browser address bar, press "enter" key", the application programming interfaces (API) that initial application deriving means 11 provides by browser, just can get the page corresponding with this network address http://tech.sina.com.cn/, get the initial application information of by mobile device iphone, presenting to user A of intending.For another example, connect example, user A inputs http://tech.sina.com.cn/ in browser address bar, after pressing "enter" key", this page of browser resolves URL, therefrom decomposite protocol name, host name, port, the parts such as object path, information above part in conjunction with the machine oneself, be packaged into a HTTP request data package, use Transmission Control Protocol to be connected to the designated port of main frame, and by this packaged Packet Generation to page server, the accession page that initial application deriving means 11 returns according to this packet according to the page server received, using this accession page as intending the initial application information of by mobile device iphone, presenting to user A.Also as, suppose that user A just carries out the note chat by its mobile device iphone and its friend user B, as user B has edited a note short-message1 by its mobile device nokia E72i, " whether company has done once blind date activity recently, whether you participate in oh Kazakhstan ", click " transmission " key, the application programming interfaces (API) that initial application deriving means 11 can provide by short message service center, perhaps, by communication network as GSM (Global System For Mobile Communication), 3G (3rd-generation), TD-LTE (TimeDivisionLongTermEvolutio, the timesharing Long Term Evolution) etc. receive the note short-message1 that user B sends to user A, and using it as intending the initial application information of by mobile device iphone, presenting to user A.
Those skilled in the art will be understood that above-mentioned obtaining intend presenting to the mode of initial application information of respective user only for for example by mobile device; other existing or obtaining of may occurring from now on intend presenting to the mode of initial application information of respective user as applicable to the present invention by mobile device; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Intended application generating apparatus 12 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.At this, described presentation information link comprises Text Link, the interior literary composition link of text etc.Particularly, at first intended application generating apparatus 12 is determined and the corresponding presentation information of described initial application information; Then, determine the presentation information link corresponding to this presentation information; Then, described presentation information link is incorporated into to described initial application information, to obtain described intended application information.At this, intended application generating apparatus 12 determines that the mode of the presentation information corresponding with described initial application information includes but not limited to following at least any one:
1) according to described user's preference characteristic information, determine the presentation information corresponding with described initial application information.At this, described preference characteristic information has been described described user to the hobby of things or tendency deeply concerned, and it includes but not limited to as i) user's base attribute characteristic information, region as of living in as the user, sex, age, income level, schooling, occupation etc.; Ii) current preference characteristic information, i.e. user's current concerns, as film, friend-making, mobile phone etc.Particularly, intended application generating apparatus 12 can be according to user's historical record data, as the historical behavior data (page of crossing such as historical viewings, the keyword of historical search, the historical commodity that struck a bargain, the historical presentation information of clicking), cellphone information is (such as the app list installed, the browser version used, mobile phone model), positional information is (such as the current residing geographic location area of user, the geographic location area that the user has been in history) etc., determine described user's current preference characteristic information, and in conjunction with described user's natural preference characteristics information, determine the presentation information corresponding with described initial application information.For example, suppose that user A often pays close attention to video website, browses the movie theatre website, intended application generating apparatus 12 can judge that the current preference characteristic information of user A is " film ", suppose that user A is the booming income crowd, intended application generating apparatus 12 determines that the presentation information corresponding with described initial application information is " film ticket ", if user A is low-income groups, intended application generating apparatus 12 determines that the presentation information corresponding with described initial application information is " video display software " content type, " online displaying video website " content type etc.For another example, suppose that user A often searches for the fresh flower solid shop/brick and mortar store, the wholesale website of fresh flower, fresh flower net purchase website etc., intended application generating apparatus 12 can judge that the current preference characteristics information of user A is " fresh flower ", suppose user A for the male sex and belong to the people with high income, intended application generating apparatus 12 determines that the presentation information corresponding with described initial application information is " rose that price 5k is above " product list information, if user A belongs to the low-income earner, intended application generating apparatus 12 determines that the presentation information corresponding with described initial application information is that " rose is given a discount, reward voucher " etc.
Those skilled in the art will be understood that the mode of the above-mentioned described user's of determining preference characteristic information is only for example; the mode of other definite described users' existing or that may occur from now on preference characteristic information is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
2) using original presentation information in described initial application information as the presentation information corresponding with described initial application information.For example, suppose that the information of initially answering that initial application deriving means 11 gets is webpage http://tech.sina.com.cn/, intended application generating apparatus 12 can be using the original presentation information in webpage http://tech.sina.com.cn/ as " ITC of enterprise of Huawei solution ", " Samsung GALAXY for large dream give birth to ", while carrying out " Haier the wash thing " presentation information as webpage http://tech.sina.com.cn/.
Preferably, intended application generating apparatus 12 also can, according to original presentation information in described initial application information, in conjunction with described user's preference characteristic information, be determined the presentation information corresponding with described initial application information.For example, connect example, suppose user A for communication IT technician, intended application generating apparatus 12 can using the original presentation information in webpage http://tech.sina.com.cn/ as " ITC of enterprise of Huawei solution " as described in presentation information.
3), according to the corresponding content keyword of described initial application information, in conjunction with the corresponding resource allocation information of described content keyword, determine the presentation information corresponding with described initial application information.For example, suppose the described initial application information that initial application deriving means 11 gets is that " whether company has done once blind date activity to note short-message1 recently, whether you participate in oh Kazakhstan ", intended application generating apparatus 12 can be cut the word processing to the content of this note short-message1, obtain " whether company has done once blind date activity recently, and whether you participate in oh Kazakhstan ", remove stop words, grammer etc., obtain its corresponding word bag as { x1: company, x2: blind date, x3: activity, x4: participate in }, the weight information that intended application generating apparatus 12 can be corresponding according to xi, as the TFIDF value weight information corresponding as it using xi, determine the content keyword of note short-message1, as the participle that weight information is greater than to the predetermined threshold content keyword as note short-message1, at this, the TFIDF of xi (word frequency-anti-document frequency, term frequency-inverse document frequency) value can obtain the DF value to webpage in enormous quantities (as N piece of writing webpage) with carrying out statistical approximation, the word " blind date " of for example take is example, if word " blind date " appears in 10000 pieces of webpages, its DF value is 10000, and occurred 3 times in the word bag of word " blind date " after participle, the word frequency in the word bag of word " blind date " after participle is that the TF value is 3/11, thereby, the TFIDF value of the correspondence of word " blind date " is (3/11) * log (N/10000), hypothetical target application generating apparatus 12 is according to obtaining { x1: company, x2: blind date, x3: activity, x4: participate in } corresponding TFIDF value, determine " x2: blind date ", " x3: activity " is as the content keyword of note short-message1, then, intended application generating apparatus 12 can be in conjunction with content keyword " x2: blind date " and " x3: activity " corresponding resource allocation information, determine the presentation information corresponding with described initial application information, as the resource allocation information of supposing content keyword " x2: blind date " is greater than predetermined threshold, and the resource allocation information of content keyword " x3: activity " is less than this predetermined threshold, intended application generating apparatus 12 determines that the presentation information corresponding with described initial application information is " blind date " content type.
Those skilled in the art will be understood that and above-mentionedly determine that the mode of the presentation information corresponding with described initial application information is only for giving an example; other existing or modes of determining the presentation information corresponding with described initial application information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, intended application generating apparatus 12 is determined the presentation information link corresponding to described presentation information, as using as described in the corresponding content keyword of presentation information as the anchor text message, perhaps, using the corresponding content type of described presentation information as the anchor text message, generate html link, obtain described presentation information link, wherein, the network equipment of described mobile device 1 correspondence is pointed in described presentation information link.For example, hypothetical target application generating apparatus 12 determines that the presentation information corresponding with initial application information http://tech.sina.com.cn/ is " video display software " content type, intended application generating apparatus 12 can be using the content type of this presentation information " video display software " as the anchor text message, generate html link as<a href=" http://www.abcxyz.cn " > video display software</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.For another example, the described presentation information that hypothetical target application generating apparatus 12 is determined is " ITC of enterprise of Huawei solution ", intended application generating apparatus 12 can be using the corresponding content keyword of this presentation information " ITC of Huawei " as the anchor text message, generate html link as<ahref=" http://www.abcxyz.cn " > ITC of Huawei</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.Also as, hypothetical target application generating apparatus 12 determines that the presentation information as corresponding as note short-message1 with initial application information is " blind date " content type, intended application generating apparatus 12 can be using the content type of this presentation information " blind date " as the anchor text message, generate html link as<ahref=" http://www.abcxyz.cn " > blind date</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.At this, the link of described presentation information present pattern as font, color, text decoration as underscore etc., font size, backgrounds etc. can arrange arbitrarily.At this, when the present invention determines corresponding to the presentation information link of described presentation information, described mobile device can be off-line, obtains off-line described presentation information link and has realized saving the beneficial effect of user's network traffics.
Then, intended application generating apparatus 12 is incorporated into described initial application information by described presentation information link, to obtain described intended application information, as by as described in presentation information link be placed in as described in the position of the original presentation information of initial application information, perhaps, described presentation information link is placed in to the described initial application information of its correspondence for the page location place of presentation information is provided, perhaps, the link of described presentation information is placed in to the on all four word of the anchor text position that described initial application information and this presentation information link.For example, connect example, intended application generating apparatus 12 can be by the presentation information link<ahref=" http://www.abcxyz.cn " as corresponding as note short-message1 with initial application information > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2.
Those skilled in the art will be understood that the mode of the described intended application information of above-mentioned generation is only for giving an example; the mode of the described intended application information of other generations existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Application presents device 13 by dynamic web page techniques such as ASP, JSP or PHP, or the communication mode of other agreements, as communication protocols such as http or https, described intended application information is presented to described mobile device 1, for the user, browses.
Send-request unit 14 is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), at first obtain the request of access of described user to the link of described presentation information, as described in the user to as described in the clicking operation of presentation information link; Then, the communication mode by agreement, as communication protocols such as http or https, be sent to the described network equipment 2 by described request of access.For example, connect example, user A has clicked presentation information link " blind date " as shown in Figure 2, and send-request unit 14, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, send-request unit 14 these request of access are sent to the corresponding network equipment 2.
Correspondingly, the request receiving device 21 of the network equipment 2, by the communication mode of agreement, as communication protocols such as http or https, receives the request of access of the respective user of mobile device transmission to the presentation information link.
The candidate presents definite device 22 and determines the candidate presentation information corresponding with described request of access, as according to as described in the critical field that comprises of request of access, as as described in presentation information link corresponding anchor text message, carry out matching inquiry in the presentation information storehouse, obtain the target candidate presentation information corresponding with this anchor text message, using as the candidate presentation information corresponding with described request of access.For example, connect example, request receiving device 21 receive user A that the mobile device iphone of user A sends to the presentation information link " blind date" request of access, the candidate presents the critical field of determining that device 22 can comprise according to this request of access, as this presentation information links corresponding anchor text message " blind date ", carry out matching inquiry in the presentation information storehouse, the target candidate presentation information be complementary with acquisition and " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access.And for example, suppose that request receiving device 21 receives that user A sends by its mobile device iphone to the presentation information link " fresh flower" request of access; the candidate presents the critical field of determining that device 22 can comprise according to this request of access; as this presentation information links corresponding anchor text message " fresh flower "; carry out matching inquiry in the presentation information storehouse; obtain the target candidate presentation information be complementary with " fresh flower "; as " Chinese fresh flower net, the leading fresh flower brand of national sales volume fresh flower! ! ", " fresh flower China flower present net send the flower service in 3 hours " etc., using as the candidate presentation information corresponding with described request of access.At this, described presentation information storehouse can be arranged in the network equipment 2, also can be arranged in other equipment that are connected by network with the network equipment 2, as presents user's presentation information server.
Webpage generating device 23, according to described candidate's presentation information, carries out layout by described candidate's presentation information with predetermined format, generates the presentation information page corresponding with described request of access.At this, the described presentation information page comprises when the network user is intended to access the landing page that presents the user (landingpage) corresponding to presentation information, for comprising and the central leaf of the corresponding application type of presentation information as the page info of corresponding a plurality of users' of presenting such as social activity, food and drink landing page that the network user provides, and can directly obtain this intermediate page by described presentation information link, to facilitate user's obtaining information.For example, connect example, webpage generating device 23 can present the candidate determines that the device 22 candidate's presentation information be complementary with " blind date " that obtain is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, thereby generate the presentation information page, the blind date individuality of different blind dates website all will be showed in the presentation information page to unify pattern, as shown in Figure 3.
Those skilled in the art will be understood that the mode of the described presentation information page of above-mentioned generation is only for giving an example; the mode of the described presentation information page of other generations existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, page dispensing device 24, by the communication mode of agreement, as communication protocols such as http or https, is sent to described mobile device 1 by the described presentation information page.
Correspondingly, the page receiving trap 15 of mobile device 1 is by the communication mode of agreement, as communication protocols such as http or https, receive the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.
Between each device of mobile device 1 and the network equipment 2, be constant work.Particularly, the initial application deriving means 11 of mobile device 1 continues to obtain the initial application information of intending presenting to by mobile device respective user; Intended application generating apparatus 12 continues to generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; Application presents device 13 and continues described intended application information is presented to described mobile device 1; Send-request unit 14 continues to obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the request receiving device 21 of the network equipment 2 continues to receive the request of access of the respective user of mobile device transmission to the presentation information link; The candidate presents definite device 22 and continues to determine the candidate presentation information corresponding with described request of access; Webpage generating device 23 continues according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; Page dispensing device 24 continues the described presentation information page is sent to described mobile device 1; Correspondingly, the page receiving trap 15 of mobile device 1 continues to receive the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.At this, those skilled in the art will be understood that " continuing " refers to obtaining with the generation of the reception of transmission, candidate's presentation information, the presentation information page, sending and present, until mobile device 1 stops obtaining of initial application information in a long time of the presenting of the generation of constantly carrying out respectively the obtaining of initial application information, intended application information between each device of mobile device 1 and the network equipment 2, intended application information, request of access.
Preferably, mobile device 1 also comprises the pick-up unit (not shown), and particularly, pick-up unit detects whether meet the trigger condition that presentation information is provided; When meeting described trigger condition, target answers generating apparatus 12 to generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link.
Particularly, pick-up unit detects whether meet the trigger condition that presentation information is provided, and preferably, described trigger condition includes but not limited to following at least any one:
-described initial application packets of information is containing the third party's presentation information that is derived from third party device;
-described initial application packets of information contains for the page elements information of presentation information is provided;
Comprise and present keyword in the corresponding content keyword of-described initial application information.
For example, when described initial application packets of information when being derived from third party's presentation information of third party device, for example suppose that user A uses its mobile device iphone to input network address http://tech.sina.com.cn/ in browser address bar, press "enter" key", the application programming interfaces that initial application deriving means 11 provides by browser (API), get the initial application information http://tech.sina.com.cn/ that intends presenting to by mobile device iphone user A, pick-up unit is by being resolved html source code corresponding to this initial application information http://tech.sina.com.cn/, find that it comprises the third party's presentation information that is derived from third party device, as be derived from third party's presentation information " ITC of enterprise of Huawei solution " of third party device " Huawei's business event " (http://enterprise.huawei.com/cn/), be derived from third party device " Samsung GALAXY MEGA " (http://support-cn.samsung.com/campaign/mobilephone/mega/index.h tml) " Samsung GALAXY gives birth to for large dream " etc., the pick-up unit judgement meets the trigger condition that presentation information is provided, for another example, suppose that initial application deriving means 11 gets the mobile device iphone intended by user A and offers the initial application information of user A as offline play app " fruit Fancy Match ", pick-up unit detects finds that offline play app " fruit Fancy Match " does not comprise for the page elements information of presentation information is provided, as for the Page Container of presentation information is provided, the pick-up unit judgement does not meet the trigger condition that presentation information is provided, also as, suppose that initial application deriving means 11 gets the mobile device iphone intended by user A and offers the initial application information of user A as note short-message1 " whether company has done once blind date activity recently, whether you participate in oh Kazakhstan ", pick-up unit is processed by this short message content cutting to word, find to comprise and present keyword " blind date " in the corresponding content keyword of note short-message1, the pick-up unit judgement meets the trigger condition that presentation information is provided.
When meeting described trigger condition, intended application generating apparatus 12 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.For example, connect example, pick-up unit detect to find is intended comprising and presenting keyword " blind date " in initial application information content keyword as corresponding as note short-message1 that mobile device iphone by user A offers user A, meet described trigger condition, intended application generating apparatus 12 can present keyword " blind date " as the anchor text message using comprising in the corresponding content keyword of note short-message1, generate corresponding presentation information link<a href=" http://www.abcxyz.cn " > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2, wherein, the network equipment 2 corresponding to mobile device iphone pointed in described presentation information link.
Preferably, when comprising in the corresponding content keyword of described initial application information, described trigger condition comprises while presenting keyword; Wherein, when meeting described trigger condition, intended application generating apparatus 12 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, the network equipment corresponding to described mobile device pointed in described presentation information link, and described presentation information links corresponding anchor text message and is based on described initial application Information generation.For example, suppose that pick-up unit detect to find intends comprising and presenting keyword " blind date " in initial application information content keyword as corresponding as note short-message1 that mobile device iphone by user A offers user A, meet described trigger condition, intended application generating apparatus 12 can present keyword " blind date " as the anchor text message using comprising in the corresponding content keyword of note short-message1, generate corresponding presentation information link<ahref=" http://www.abcxyz.cn " > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2, wherein, the network equipment 2 corresponding to mobile device iphone pointed in described presentation information link.
(with reference to figure 1) in a preferred embodiment, the send-request unit 14 of mobile device 1 also can obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message; Correspondingly, the request receiving device 21 of the network equipment 2 receives the request of access of the respective user of mobile device 1 transmission to the presentation information link, and wherein, described request of access comprises that described presentation information links corresponding anchor text message; The candidate presents definite device 22 according to described anchor text message, determines the corresponding target candidate presentation information of described anchor text, usings as the candidate presentation information corresponding with described request of access.
Particularly, send-request unit 14 is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), at first obtain the request of access of described user to the link of described presentation information, as described in the user to as described in the clicking operation of presentation information link; Then, the communication mode by agreement, as communication protocols such as http or https, be sent to the described network equipment 2 by described request of access, and wherein, described request of access comprises that described presentation information links corresponding anchor text message.For example, user A has clicked presentation information link " blind date " as shown in Figure 2, and send-request unit 14, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, send-request unit 14 these request of access are sent to the corresponding network equipment 2, and wherein, described request of access comprises that described presentation information links corresponding anchor text message " blind date ".
Correspondingly, the request receiving device 21 of the network equipment 2 is by the communication mode of agreement, as communication protocols such as http or https, receive the request of access of the respective user of mobile device transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message.
The candidate presents definite device 22 according to described anchor text message, carries out matching inquiry in the presentation information storehouse, to obtain the target candidate presentation information corresponding with described anchor text message, usings as the candidate presentation information corresponding with described request of access.For example, connect example, the user A that request receiving device 21 receives the mobile device iphone transmission of user A links the request of access of " blind date " to presentation information, the candidate presents the described anchor text message " blind date " of determining that device 22 can comprise according to this request of access, carry out matching inquiry in the presentation information storehouse, to obtain the target candidate presentation information be complementary with " blind date ", as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access.And for example, suppose that request receiving device 21 receives that user A sends by its mobile device iphone to the presentation information link " fresh flower" request of access; the candidate presents and determines that device 22 can carry out matching inquiry according to the anchor text message " fresh flower " in this request of access in the presentation information storehouse, obtains the target candidate presentation information be complementary with " fresh flower "; as " Chinese fresh flower net, the leading fresh flower brand of national sales volume fresh flower! ! ", " fresh flower China flower present net send the flower service in 3 hours " etc., using as the candidate presentation information corresponding with described request of access.
Preferably, the send-request unit 14 of mobile device 1 also can obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information; Correspondingly, the request receiving device 21 of the network equipment 2 receives the request of access of the respective user of mobile device 1 transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information; The candidate presents definite device 22 according to described anchor text message, and, in conjunction with described user related information, determines the candidate presentation information corresponding with described request of access.
Particularly, at first the send-request unit 14 of mobile device 1 also can pass through dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), obtain the request of access of described user to described presentation information link; Then, by the communication mode of agreement, as communication protocols such as http or https, described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.At this, described user related information include but not limited to as described in the user identification information as user id, as described in device type, network type, operation system information, geographical location information, GPS information, the historical app list of using, the historical search behavior of mobile device browse record etc. as the search sequence of once input, historical search result.Those skilled in the art will be understood that above-mentioned user related information is only for giving an example, and other user related informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose that user A has clicked presentation information link " blind date " as shown in Figure 2, send-request unit 14, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, send-request unit 14 these request of access are sent to the corresponding network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message " blind date ", and the device type " iphone " of the mobile device that used of described user's user related information regional information of living in as current as user A " Beijing ", user A, and the mode of the mobile device iphone access network of user A is as GPRS, 2G, 3G, WiFi etc.
Correspondingly, the request receiving device 21 of the network equipment 2 is by the communication mode of agreement, as communication protocols such as http or https, receive the request of access of the respective user of mobile device 1 transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.
The candidate presents definite device 22 according to described anchor text message, and, in conjunction with described user related information, determines the candidate presentation information corresponding with described request of access.For example, connect example, request receiving device 21 receive user A that the mobile device iphone of user A sends to the presentation information link " blind date" request of access, the candidate presents the described anchor text message " blind date " of determining that device 22 can comprise according to this request of access, carry out matching inquiry in the presentation information storehouse, a plurality of target candidate presentation information that are complementary with acquisition and " blind date " are as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., and user A is current in Beijing, the candidate presents and determines that device 22 can be positioned at the unmarried user who registers in the plurality of target candidate presentation information more website, Beijing as " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105) as described candidate's presentation information.
Those skilled in the art will be understood that the above-mentioned mode of determining described candidate's presentation information in conjunction with described user related information is only for for example; other existing or modes of determining described candidate's presentation information in conjunction with described user related information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Fig. 4 illustrate in accordance with a preferred embodiment of the present invention for mobile device that presentation information is provided and the equipment schematic diagram of the network equipment, wherein, mobile device 1 comprises that initial application deriving means 11 ', intended application generating apparatus 12 ', application present device 13 ', send-request unit 14 ', page receiving trap 15 ' and operation deriving means 16 ', and the network equipment 2 comprises that request receiving device 21 ', candidate present definite device 22 ', webpage generating device 23 ' and page dispensing device 24 '.Particularly, the initial application deriving means 11 ' of mobile device 1 obtains the initial application information of intending presenting to by mobile device respective user; Intended application generating apparatus 12 ' generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; Application presents device 13 ' described intended application information is presented to described mobile device 1; Send-request unit 14 ' obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the request receiving device 21 ' of the network equipment 2 receives the request of access of the respective user of mobile device transmission to the presentation information link; The candidate presents definite device 22 ' and determines the candidate presentation information corresponding with described request of access; Webpage generating device 23 ', according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; Page dispensing device 24 ' is sent to described mobile device 1 by the described presentation information page; Correspondingly, the page receiving trap 15 ' of mobile device 1 receives the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information; Operation deriving means 16 ' obtains the operation information of described user to described universal interaction information and/or application-specific interactive information.
At this, the initial application deriving means 11 ' of mobile device 1, intended application generating apparatus 12 ', application present device 13 ', send-request unit 14 ', the candidate of the network equipment 2 present determine device 22 ' respectively with Fig. 1 embodiment in the content of corresponding intrument same or similar, for simplicity's sake, therefore do not repeat them here, and comprise therewith by reference.
Particularly, the webpage generating device 23 ' of the network equipment 2 is according to described candidate's presentation information, generate the presentation information page corresponding with described request of access, at this, the method that webpage generating device 23 ' generates the described presentation information page includes but not limited to following at least any one:
1) according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the universal interaction information corresponding with described integration of user interaction functionality configuration information.Particularly, webpage generating device 23 ' can be according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, as searched for, search for, navigate, customize, download after a while predetermined interactive function configuration informations such as (only downloading at the WiFi environment) at one's side, by described candidate's presentation information, and the universal interaction information corresponding with described integration of user interaction functionality configuration information, carry out layout with predetermined format, generate the presentation information page corresponding with described request of access.For example, suppose user A to the link of presentation information as shown in Figure 2 " blind date" click, and the candidate presents the described anchor text message " blind date " of determining that device 22 ' comprises according to this request of access, carry out matching inquiry in the presentation information storehouse, by the target candidate presentation information be complementary with " blind date " that obtains as " blind date is treasured net and blindly dated online " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc. are as the candidate presentation information corresponding with described request of access, webpage generating device 23 ' can present the candidate and determines that target candidate presentation information that the candidate presentation information corresponding with described request of access that device 22 ' obtains be complementary with " blind date " is as " blind date is treasured net and blindly dated online " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, and include the universal interaction information corresponding with described integration of user interaction functionality configuration information, as provide function of search " start search ", mutual buttons such as " search at one's side ", thereby generate the presentation information page, as shown in Figure 3.
2) according to described candidate's presentation information, and the corresponding application related information of described candidate's presentation information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the application-specific interactive information corresponding with described application related information.At this, described application related information comprises the category of employment information under described candidate's presentation information, as tourism, food and drink, social activity, ticket service, purchase by group, house property, education, finance and economics etc., different categorys of employment, there is corresponding application-specific interactive information, as for the friend-making industry, can there is the application-specific interactive information such as conditional filtering, user's registration; For tourism industry, can there is the application-specific interactive information such as tourism route setting, travelling route price; For catering industry, can there are the application-specific interactive information such as reward voucher, geographic position navigation, information of discount, cuisines recommendation in limited time.Those skilled in the art will be understood that the corresponding application-specific interactive information of above-mentioned and described application related information is only for giving an example; other existing or application-specific interactive information corresponding with described application related information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
For example, suppose user A to the link of presentation information as shown in Figure 2 " blind date" click, and the candidate presents the described anchor text message " blind date " of determining that device 22 ' comprises according to this request of access, carry out matching inquiry in the presentation information storehouse, the target candidate presentation information be complementary with acquisition and " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access, webpage generating device 23 ' can present the candidate and determines that target candidate presentation information that the candidate presentation information corresponding with described request of access that device 22 ' obtains be complementary with " blind date " is as " blind date is treasured net and blindly dated online " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, and include the application-specific interactive information corresponding with described application related information, as provide " conditional filtering " of function of search, mutual buttons such as " user's registrations ", thereby generate the presentation information page, as shown in Figure 3.
Page dispensing device 24 ', by the communication mode of agreement, as communication protocols such as http or https, is sent to described mobile device 1 by the described presentation information page.
Correspondingly, the page receiving trap 15 ' of mobile device 1 is by the communication mode of agreement, as communication protocols such as http or https, receive the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information.
Then, operation deriving means 16 ' is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), obtain the operation information of described user to described universal interaction information and/or application-specific interactive information.For example, suppose that user A arranges following information " I will look for girlfriend's ages 25 to 28 height 160cm " in the presentation information page as shown in Figure 3, then click " starting search " button, operate deriving means 16 ' by dynamic web page techniques such as ASP, JSP or PHP, just get the operation information of user A to the described universal interaction information shown in Fig. 3.
Preferably, mobile device 1 also comprises operating result deriving means (not shown).Particularly, the operating result deriving means obtains the one or more operation result information corresponding with described operation information, and described one or more operation result information are presented to described mobile device.At this, the mode that the operating result deriving means obtains described operation result information includes but not limited to following at least any one:
1) the corresponding request of access as a result of described operation information is sent to the described network equipment, wherein, described request of access as a result comprises the corresponding operation relevant information of described operation information, and receives the operation result information that the described network equipment returns based on described request of access as a result.At this, described operation relevant information include but not limited to as: i) about as described in the operation setting information of universal interaction information and/or application-specific interactive information, before user's click " starting search " button as shown in Figure 3, corresponding search condition need to be set; Ii) the mutual condition corresponding with described universal interaction information and/or application-specific interactive information, as the user clicks " search at one's side " button as shown in Figure 3, need the current geographic position information of described mobile device.Those skilled in the art will be understood that the aforesaid operations relevant information is only for giving an example, and other operation relevant informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose that operation deriving means 16 ' gets the operation information that user A clicks " search at one's side " button as shown in Figure 3, the operating result deriving means can be at first the GPS position-location application interface (API) that provides of mobile device iphone by invoke user A, obtain the residing geographical location information of mobile device ipnone as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", then, the operating result deriving means will operate the corresponding request of access as a result of operation information that the user A that deriving means 16 ' gets clicks " search at one's side " button and be sent to the described network equipment 2, wherein, this as a result request of access comprise the corresponding operation relevant information of described operation information, as the residing geographical location information of mobile device iphone of user A as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", the network equipment 2 is according to this request of access as a result, carry out matching inquiry in the presentation information storehouse, obtain in described presentation information storehouse and to present the user from difference and belong to the one or more Search Results of the residing geographical location information of mobile device iphone of user A as the blind date individuality of " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery as the geographic position of registering in difference blind date website, as obtain from treasuring net (http://www.zhenai.com/), online (the http://www.lol99.com/ of true feelings? s105), the blind date individuality that is positioned at " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery of registering in the differences such as lily net (http://www.baihe.com/) blind date website, using as described operation result information, as shown in Figure 5, and send it to mobile device 1, correspondingly, mobile device 1 is by the communication mode of agreement, as communication protocols such as http or https, receive the operation result information that the network equipment 2 returns based on described request of access as a result.
2) by calling, in the described presentation information page, each presents the application programming interfaces about its corresponding presentation information database (API) that the user provides, and obtains the one or more operation result information corresponding with described operation information.For example, connect example, suppose that the presentation information page as shown in Figure 3 comprises from difference blind date website as treasured net (http://www.zhenai.com/), online (the http://www.lol99.com/ of true feelings? s105), lily net (http://www.baihe.com/), Lu Shan love and marriage net (http://www.ls53.com/? the information of blind date individuality s=bds) etc., the application programming interfaces about its presentation information database (API) that the operating result deriving means provides by calling this difference blind date website, according to the residing geographical location information of mobile device iphone of user A as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", in this difference blind date website, provide about its presentation information database in carry out matching inquiry, belong to the one or more Search Results of the residing geographical location information of mobile device iphone of user A as the blind date individuality of " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery to obtain the geographic position of registering in different blind dates website, using as described operation result information, as shown in Figure 5.
Those skilled in the art will be understood that the above-mentioned mode of described operation result information of obtaining is only for giving an example; other existing or modes of obtaining described operation result information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, the operating result deriving means, by described one or more operation result information are presented to described mobile device, to offer user A, is browsed for it.
Those skilled in the art will be understood that in specific embodiment, and operation deriving means 16 ' can be independently module of phase with the operating result deriving means, also can integrate.
Mobile device and the network equipment that Fig. 6 illustrates according to a further aspect of the present invention coordinate realization for the method flow diagram of presentation information is provided.
Particularly, in step S1, mobile device 1 obtains the initial application information of intending presenting to by mobile device respective user; In step S2, mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; In step S3, mobile device 1 is presented to described mobile device 1 by described intended application information; In step S4, mobile device 1 obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the network equipment 2 receives the request of access of the respective user of mobile device transmission to the presentation information link; In step S5, the network equipment 2 is determined the candidate presentation information corresponding with described request of access; In step S6, the network equipment 2, according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; In step S7, the network equipment 2 is sent to described mobile device 1 by the described presentation information page; Correspondingly, mobile device 1 receives the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.At this, described mobile device 1 include but not limited to any can be with the user by keyboard, touch pad, or voice-operated device carries out the electronic product of man-machine interaction, such as smart mobile phone, PDA etc.The described network equipment 2 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server form.At this, cloud consists of a large amount of main frames based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the super virtual machine be comprised of the loosely-coupled computing machine collection of a group.Those skilled in the art will be understood that above-mentioned mobile device 1 and the network equipment 2 are only for giving an example; other mobile devices existing or that may occur from now on or the network equipment are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.At this, mobile device 1 and the network equipment 2 include a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.
Particularly, in step S1, the application programming interfaces (API) that mobile device 1 provides by third party's equipment such as browser, search engine, mobile device client application (app, application) server, short message service center (SMS Center), obtain the initial application information of intending presenting to by mobile device respective user; Perhaps, by the communication mode of the agreements such as HTTP, HTTPS, obtain the initial application information of intending presenting to by mobile device respective user; Perhaps, at first, by the application programming interfaces (API) that provide such as third party's equipment such as browsers or the communication mode of arranging by HTTP, HTTPS etc., obtain the accessing page request that the user submits to by mobile device; Using the corresponding page of described accessing page request as intending the initial application information of by mobile device, presenting to described user.At this, described initial application information is used to the user who accesses it by mobile device that information is provided, it includes but not limited to following at least any one: 1) webpage, as i) organize the file of information such as comprising word, figure, sound and video on WWW according to html format, as web page; Ii) be adapted at the webpage that shows on mobile device, as the wap page, particularly as the wap1 page, the wap2 page etc.; 2) app, comprise all addressable app of mobile device off-line and/or line, as the app of off-line comprises, reads app, offline play etc. as off-line news app, off-line; 3) note.Those skilled in the art will be understood that above-mentioned initial application information is only for giving an example, and other initial application information existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose that user A uses its mobile device iphone to input network address http://tech.sina.com.cn/ in browser address bar, press "enter" key", in step S1, the application programming interfaces that mobile device 1 provides by browser (API), just can get the page corresponding with this network address http://tech.sina.com.cn/, get the initial application information of by mobile device iphone, presenting to user A of intending.For another example, connect example, user A inputs http://tech.sina.com.cn/ in browser address bar, after pressing "enter" key", this page of browser resolves URL, therefrom decomposite protocol name, host name, port, the parts such as object path, information above part in conjunction with the machine oneself, be packaged into a HTTP request data package, use Transmission Control Protocol to be connected to the designated port of main frame, and by this packaged Packet Generation to page server, in step S1, the accession page that mobile device 1 returns according to this packet according to the page server received, using this accession page as intending the initial application information of by mobile device iphone, presenting to user A.Also as, suppose that user A just carries out the note chat by its mobile device iphone and its friend user B, as user B has edited a note short-message1 by its mobile device nokia E72i, " whether company has done once blind date activity recently, whether you participate in oh Kazakhstan ", click " transmission " key, in step S1, the application programming interfaces that mobile device 1 can provide by short message service center (API), perhaps, by communication network as GSM (Global System For Mobile Communication), 3G (3rd-generation), TD-LTE (TimeDivisionLongTermEvolutio, the timesharing Long Term Evolution) etc. receive the note short-message1 that user B sends to user A, and using it as intending the initial application information of by mobile device iphone, presenting to user A.
Those skilled in the art will be understood that above-mentioned obtaining intend presenting to the mode of initial application information of respective user only for for example by mobile device; other existing or obtaining of may occurring from now on intend presenting to the mode of initial application information of respective user as applicable to the present invention by mobile device; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In step S2, mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.At this, described presentation information link comprises Text Link, the interior literary composition link of text etc.Particularly, in step S2, at first mobile device 1 is determined and the corresponding presentation information of described initial application information; Then, determine the presentation information link corresponding to this presentation information; Then, described presentation information link is incorporated into to described initial application information, to obtain described intended application information.At this, in step S2, mobile device 1 determines that the mode of the presentation information corresponding with described initial application information includes but not limited to following at least any one:
1) according to described user's preference characteristic information, determine the presentation information corresponding with described initial application information.At this, described preference characteristic information has been described described user to the hobby of things or tendency deeply concerned, and it includes but not limited to as i) user property characteristic information, region as of living in as the user, sex, age, income level, schooling, occupation etc.; Ii) current preference characteristic information, i.e. user's current concerns, as film, friend-making, mobile phone etc.Particularly, in step S2, mobile device 1 can be according to user's historical record data, as the historical behavior data (page of crossing such as historical viewings, the keyword of historical search, the historical commodity that struck a bargain, the historical presentation information of clicking), cellphone information is (such as the app list of installing, the browser version used, mobile phone model), geographical location information is (such as the current residing geographic location area of user, the geographic location area that the user has been in history) etc., determine described user's current preference characteristic information, and in conjunction with described user's natural preference characteristics information, determine the presentation information corresponding with described initial application information.For example, suppose that user A often pays close attention to video website, browses the movie theatre website, in step S2, mobile device 1 can judge that the current preference characteristic information of user A is " film ", suppose that user A is the booming income crowd, in step S2, mobile device 1 determines that the presentation information corresponding with described initial application information is " film ticket ", if user A is low-income groups,, in step S2, mobile device 1 determines that the presentation information corresponding with described initial application information is " video display software " content type, " online displaying video website " content type etc.For another example, suppose that user A often searches for the fresh flower solid shop/brick and mortar store, the wholesale website of fresh flower, fresh flower net purchase website etc., in step S2, mobile device 1 can judge that the current preference characteristics information of user A is " fresh flower ", suppose user A for the male sex and belong to the people with high income, in step S2, mobile device 1 determines that the presentation information corresponding with described initial application information is " rose that price 5k is above " product list information, if user A belongs to the low-income earner, in step S2, mobile device 1 determines that the presentation information corresponding with described initial application information is that " rose is given a discount, reward voucher " etc.
Those skilled in the art will be understood that the mode of the above-mentioned described user's of determining preference characteristic information is only for example; the mode of other definite described users' existing or that may occur from now on preference characteristic information is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
2) using original presentation information in described initial application information as the presentation information corresponding with described initial application information.For example, suppose in step S1, the information of initially answering that mobile device 1 gets is webpage http://tech.sina.com.cn/, in step S2, mobile device 1 can be using the original presentation information in webpage http://tech.sina.com.cn/ as " ITC of enterprise of Huawei solution ", " Samsung GALAXY gives birth to for large dream ", while carrying out " Haier the wash thing " presentation information as webpage http://tech.sina.com.cn/.
Preferably, in step S2, mobile device 1 also can, according to original presentation information in described initial application information, in conjunction with described user's preference characteristic information, be determined the presentation information corresponding with described initial application information.For example, connect example, suppose that user A is for communication IT technician, in step S2, mobile device 1 can using the original presentation information in webpage http://tech.sina.com.cn/ as " ITC of enterprise of Huawei solution " as described in presentation information.
3), according to the corresponding content keyword of described initial application information, in conjunction with the corresponding resource allocation information of described content keyword, determine the presentation information corresponding with described initial application information.For example, suppose in step S1, the described initial application information that mobile device 1 gets is that " whether company has done once blind date activity to note short-message1 recently, whether you participate in oh Kazakhstan ", in step S2, mobile device 1 can be cut word to the content of this note short-message1 and be processed, obtain " whether company has done once blind date activity recently, and whether you participate in oh Kazakhstan ", remove stop words, grammer etc., obtain its corresponding word bag as { x1: company, x2: blind date, x3: activity, x4: participate in }, in step S2, mobile device 1 can be corresponding according to xi weight information, as the TFIDF value weight information corresponding as it using xi, determine the content keyword of note short-message1, as the participle that weight information is greater than to the predetermined threshold content keyword as note short-message1, at this, the TFIDF of xi (word frequency-anti-document frequency, term frequency-inverse document frequency) value can obtain the DF value to webpage in enormous quantities (as N piece of writing webpage) with carrying out statistical approximation, the word " blind date " of for example take is example, if word " blind date " appears in 10000 pieces of webpages, its DF value is 10000, and occurred 3 times in the word bag of word " blind date " after participle, the word frequency in the word bag of word " blind date " after participle is that the TF value is 3/11, thereby, the TFIDF value of the correspondence of word " blind date " is (3/11) * log (N/10000), hypothetical target application generating apparatus 12 is according to obtaining { x1: company, x2: blind date, x3: activity, x4: participate in } corresponding TFIDF value, determine " x2: blind date ", " x3: activity " is as the content keyword of note short-message1, then, intended application generating apparatus 12 can be in conjunction with content keyword " x2: blind date " and " x3: activity " corresponding resource allocation information, determine the presentation information corresponding with described initial application information, as the resource allocation information of supposing content keyword " x2: blind date " is greater than predetermined threshold, and the resource allocation information of content keyword " x3: activity " is less than this predetermined threshold,, in step S2, mobile device 1 determines that the presentation information corresponding with described initial application information is " blind date " content type.
Those skilled in the art will be understood that and above-mentionedly determine that the mode of the presentation information corresponding with described initial application information is only for giving an example; other existing or modes of determining the presentation information corresponding with described initial application information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, in step S2, mobile device 1 is determined the presentation information link corresponding to described presentation information, as using as described in the corresponding content keyword of presentation information as the anchor text message, or, using the corresponding content type of described presentation information as the anchor text message, generate html link, obtain described presentation information link, wherein, the network equipment of described mobile device 1 correspondence is pointed in described presentation information link.For example, suppose in step S2, mobile device 1 determines that the presentation information corresponding with initial application information http://tech.sina.com.cn/ is " video display software " content type, in step S2, mobile device 1 can be using the content type of this presentation information " video display software " as the anchor text message, generate html link as<ahref=" http://www.abcxyz.cn " > video display software</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.For another example, suppose in step S2, the described presentation information that mobile device 1 is determined is " ITC of enterprise of Huawei solution ", in step S2, mobile device 1 can be using the corresponding content keyword of this presentation information " ITC of Huawei " as the anchor text message, generate html link as<a href=" http://www.abcxyz.cn " > ITC of Huawei</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.Also as, suppose in step S2, mobile device 1 determines that the presentation information as corresponding as note short-message1 with initial application information is " blind date " content type, in step S2, mobile device 1 can be using the content type of this presentation information " blind date " as the anchor text message, generate html link as<a href=" http://www.abcxyz.cn " > blind date</a >, wherein, the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.At this, the link of described presentation information present pattern as font, color, text decoration as underscore etc., font size, backgrounds etc. can arrange arbitrarily.At this, when the present invention determines corresponding to the presentation information link of described presentation information, described mobile device can be off-line, obtains off-line described presentation information link and has realized saving the beneficial effect of user's network traffics.
Then, in step S2, mobile device 1 is incorporated into described initial application information by described presentation information link, to obtain described intended application information, as by as described in presentation information link be placed in as described in the position of the original presentation information of initial application information, perhaps, described presentation information link is placed in to the described initial application information of its correspondence for the page location place of presentation information is provided, perhaps, the link of described presentation information is placed in to the on all four word of the anchor text position that described initial application information and this presentation information link.For example, connect example, in step S2, mobile device 1 can be by the presentation information link<a href=" http://www.abcxyz.cn " as corresponding as note short-message1 with initial application information > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2.
Those skilled in the art will be understood that the mode of the described intended application information of above-mentioned generation is only for giving an example; the mode of the described intended application information of other generations existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In step S3, mobile device 1 is by dynamic web page techniques such as ASP, JSP or PHP, or the communication mode of other agreements, as communication protocols such as http or https, described intended application information is presented to described mobile device 1, for the user, browses.
In step S4, mobile device 1 is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), at first obtain the request of access of described user to the link of described presentation information, as described in the user to as described in the clicking operation of presentation information link; Then, the communication mode by agreement, as communication protocols such as http or https, be sent to the described network equipment 2 by described request of access.For example, connect example, user A has clicked presentation information link " blind date " as shown in Figure 2, and, in step S4, mobile device 1, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, in step S4, mobile device 1 this request of access is sent to the corresponding network equipment 2.
Correspondingly, the network equipment 2, by the communication mode of agreement, as communication protocols such as http or https, receives the request of access of the respective user of mobile device transmission to the presentation information link.
In step S5, the network equipment 2 is determined the candidate presentation information corresponding with described request of access, as according to as described in the critical field that comprises of request of access, as as described in presentation information link corresponding anchor text message, carry out matching inquiry in the presentation information storehouse, to obtain the target candidate presentation information corresponding with described anchor text message, using as the candidate presentation information corresponding with described request of access.For example, connect example, in step S4, the network equipment 2 receive user A that the mobile device iphone of user A sends to the presentation information link " blind date" request of access, in step S5, the critical field that the network equipment 2 can comprise according to this request of access, as this presentation information links corresponding anchor text message " blind date ", carry out matching inquiry in the presentation information storehouse, the target candidate presentation information be complementary with acquisition and " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access.And for example, suppose in step S4, the network equipment 2 receive that user A sends by its mobile device iphone to the presentation information link " fresh flower" request of access; in step S5; the critical field that the network equipment 2 can comprise according to this request of access; as this presentation information links corresponding anchor text message " fresh flower "; carry out matching inquiry in the presentation information storehouse; the target candidate presentation information that obtains being complementary with " fresh flower " is as " Chinese fresh flower net, the leading fresh flower brand of national sales volume fresh flower! ! ", " fresh flower China flower present net send the flower service in 3 hours " etc., using as the candidate presentation information corresponding with described request of access.At this, described presentation information storehouse can be arranged in the network equipment 2, also can be arranged in other equipment that are connected by network with the network equipment 2, as presents user's presentation information server.
In step S6, the network equipment 2, according to described candidate's presentation information, carries out layout by described candidate's presentation information with predetermined format, generates the presentation information page corresponding with described request of access.At this, the described presentation information page comprises when the network user is intended to access the landing page that presents the user (landingpage) corresponding to presentation information, for comprising and the central leaf of the corresponding application type of presentation information as the page info of corresponding a plurality of users' of presenting such as social activity, food and drink landing page that the network user provides, and can directly obtain this intermediate page by described presentation information link, to facilitate user's obtaining information.For example, connect example, in step S6, the target candidate presentation information that the candidate presentation information corresponding with described request of access that the network equipment 2 can obtain it in step S5 be complementary with " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, thereby generate the presentation information page, the blind date individuality of different blind dates website all will be showed in the presentation information page to unify pattern, as shown in Figure 3.
Those skilled in the art will be understood that the mode of the described presentation information page of above-mentioned generation is only for giving an example; the mode of the described presentation information page of other generations existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, in step S7, the network equipment 2, by the communication mode of agreement, as communication protocols such as http or https, is sent to described mobile device 1 by the described presentation information page.
Correspondingly, mobile device 1, by the communication mode of agreement, as communication protocols such as http or https, receives the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.
Between each step of mobile device 1 and the network equipment 2, be constant work.Particularly, in step S1, mobile device 1 continues to obtain the initial application information of intending presenting to by mobile device respective user; In step S2, mobile device 1 continues to generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; In step S3, mobile device 1 continues described intended application information is presented to described mobile device 1; In step S4, mobile device 1 continues to obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the network equipment 2 continues to receive the request of access of the respective user of mobile device transmission to the presentation information link; In step S5, the network equipment 2 continues to determine the candidate presentation information corresponding with described request of access; In step S6, the network equipment 2 continues according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; In step S7, the network equipment 2 continues the described presentation information page is sent to described mobile device 1; Correspondingly, mobile device 1 continues to receive the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1.At this, those skilled in the art will be understood that " continuing " refers between each step of mobile device 1 and the network equipment 2 obtaining with the generation of the reception of transmission, candidate's presentation information, the presentation information page, sending and present, until mobile device 1 stops obtaining of initial application information in a long time of the presenting of the generation of constantly carrying out respectively the obtaining of initial application information, intended application information, intended application information, request of access.
Preferably, mobile device 1 also comprises step S9 (not shown), and particularly, in step S9, mobile device 1 detects whether meet the trigger condition that presentation information is provided; When meeting described trigger condition, in step S2, mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link.
Particularly, in step S9, mobile device 1 detects whether meet the trigger condition that presentation information is provided, and preferably, described trigger condition includes but not limited to following at least any one:
-described initial application packets of information is containing the third party's presentation information that is derived from third party device;
-described initial application packets of information contains for the page elements information of presentation information is provided;
Comprise and present keyword in the corresponding content keyword of-described initial application information.
For example, when described initial application packets of information when being derived from third party's presentation information of third party device, for example suppose that user A uses its mobile device iphone to input network address http://tech.sina.com.cn/ in browser address bar, press "enter" key", in step S1, the application programming interfaces that mobile device 1 provides by browser (API), get the initial application information http://tech.sina.com.cn/ that intends presenting to by mobile device iphone user A, in step S9, mobile device 1 is by being resolved html source code corresponding to this initial application information http://tech.sina.com.cn/, find that it comprises the third party's presentation information that is derived from third party device, as be derived from third party's presentation information " ITC of enterprise of Huawei solution " of third party device " Huawei's business event " (http://enterprise.huawei.com/cn/), be derived from third party device " Samsung GALAXYMEGA " (http://support-cn.samsung.com/campaign/mobilephone/mega/index.h tml) " Samsung GALAXY gives birth to for large dream " etc., the pick-up unit judgement meets the trigger condition that presentation information is provided, for another example, suppose in step S1, mobile device 1 gets the mobile device iphone intended by user A and offers the initial application information of user A as offline play app " fruit Fancy Match ", pick-up unit detects finds that offline play app " fruit Fancy Match " does not comprise for the page elements information of presentation information is provided, as for the Page Container of presentation information is provided, the pick-up unit judgement does not meet the trigger condition that presentation information is provided, also as, suppose in step S1, mobile device 1 gets the mobile device iphone intended by user A and offers the initial application information of user A as note short-message1 " whether company has done once blind date activity recently, whether you participate in oh Kazakhstan ", in step S9, mobile device 1 is processed by this short message content cutting to word, find to comprise and present keyword " blind date " in the corresponding content keyword of note short-message1,, in step S9, mobile device 1 judgement meets the trigger condition that presentation information is provided.
When meeting described trigger condition, in step S2, mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link.For example, connect example, in step S9, mobile device 1 detects in the initial application information content keyword as corresponding as note short-message1 that the mobile device iphone that finds to intend by user A offers user A and comprises and present keyword " blind date ", meet described trigger condition, in step S2, mobile device 1 can present keyword " blind date " as the anchor text message using comprising in the corresponding content keyword of note short-message1, generate corresponding presentation information link<ahref=" http://www.abcxyz.cn " > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2, wherein, the network equipment 2 corresponding to mobile device iphone pointed in described presentation information link.
Preferably, when comprising in the corresponding content keyword of described initial application information, described trigger condition comprises while presenting keyword; Wherein, when meeting described trigger condition, in step S2, mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link, and described presentation information links corresponding anchor text message and is based on described initial application Information generation.For example, suppose in step S9, mobile device 1 detects in the initial application information content keyword as corresponding as note short-message1 that the mobile device iphone that finds to intend by user A offers user A and comprises and present keyword " blind date ", meet described trigger condition, in step S9, mobile device 1 can present keyword " blind date " as the anchor text message using comprising in the corresponding content keyword of note short-message1, generate corresponding presentation information link<a href=" http://www.abcxyz.cn " > blind date</a >, form with variable color+underscore is incorporated in note short-message1, obtain corresponding intended application information, show result as shown in Figure 2, wherein, the network equipment 2 corresponding to mobile device iphone pointed in described presentation information link.
(with reference to figure 6) in a preferred embodiment, in step S4, mobile device 1 also can obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message; Correspondingly, the network equipment 2 receives the request of access of the respective user of mobile device 1 transmission to the presentation information link, and wherein, described request of access comprises that described presentation information links corresponding anchor text message; In step S5, the network equipment 2, according to described anchor text message, is determined the corresponding target candidate presentation information of described anchor text, usings as the candidate presentation information corresponding with described request of access.
Particularly, in step S4, mobile device 1 is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), at first obtain the request of access of described user to the link of described presentation information, as described in the user to as described in the clicking operation of presentation information link; Then, the communication mode by agreement, as communication protocols such as http or https, be sent to the described network equipment 2 by described request of access, and wherein, described request of access comprises that described presentation information links corresponding anchor text message.For example, connect example, user A has clicked presentation information link " blind date " as shown in Figure 2, and, in step S4, mobile device 1, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, in step S4, mobile device 1 this request of access is sent to the corresponding network equipment 2, and wherein, described request of access comprises that described presentation information links corresponding anchor text message " blind date ".
Correspondingly, the network equipment 2, by the communication mode of agreement, as communication protocols such as http or https, receives the request of access of the respective user of mobile device transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message.
In step S5, the network equipment 2, according to described anchor text message, carries out matching inquiry in the presentation information storehouse, to obtain the candidate presentation information corresponding with described anchor text message.For example, connect example, in step S4, the network equipment 2 receive user A that the mobile device iphone of user A sends to the presentation information link " blind date" request of access; in step S5; the described anchor text message " blind date " that the network equipment 2 can comprise according to this request of access; carry out matching inquiry in the presentation information storehouse; with obtain candidate's presentation information of being complementary with " blind date " as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first platform-true feelings of blindly dating of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc.And for example, suppose in step S4, the network equipment 2 receive that user A sends by its mobile device iphone to the presentation information link " fresh flower" request of access;, in step S5, the network equipment 2 can, according to the anchor text message " fresh flower " in this request of access, carry out matching inquiry in the presentation information storehouse; the candidate's presentation information that obtains being complementary with " fresh flower " is as " Chinese fresh flower net, the leading fresh flower brand of national sales volume fresh flower! ! ", " fresh flower China flower present net send the flower service in 3 hours " etc.At this, described presentation information storehouse can be arranged in the network equipment 2, also can be arranged in other equipment that are connected by network with the network equipment 2, as presents user's presentation information server.
Preferably, in step S4, mobile device 1 also can obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information; Correspondingly, the network equipment 2 receives the request of access of the respective user of mobile device 1 transmission to the presentation information link, and wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information; In step S5, the network equipment 2 is according to described anchor text message, and in conjunction with described user related information, determines corresponding with described request of access candidate's presentation information.
Particularly, in step S4, at first mobile device 1 also can pass through dynamic web page techniques such as ASP, JSP or PHP, or, the application programming interfaces that self provide by described mobile device (API), obtain the request of access of described user to described presentation information link; Then, by the communication mode of agreement, as communication protocols such as http or https, described request of access is sent to the described network equipment 2, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.At this, described user related information include but not limited to as described in the user identification information as user id, as described in device type, network type, operation system information, geographical location information, GPS information, the historical app list of using, the historical search behavior of mobile device browse record etc. as the search sequence of once input, historical search result.Those skilled in the art will be understood that above-mentioned user related information is only for giving an example, and other user related informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose that user A has clicked presentation information link " blind date " as shown in Figure 2,, in step S4, mobile device 1, by dynamic web page techniques such as ASP, JSP or PHP, just can get the request of access of user A to presentation information link " blind date "; Then, in step S4, mobile device 1 is sent to the corresponding network equipment 2 by this request of access, wherein, described request of access comprises that described presentation information links corresponding anchor text message " blind date ", and the device type " iphone " of the mobile device that used of described user's user related information regional information of living in as current as user A " Beijing ", user A, and the mode of the mobile device iphone access network of user A is as GPRS, 2G, 3G, WiFi etc.
Correspondingly, the network equipment 2 is by the communication mode of agreement, as communication protocols such as http or https, receive the request of access of the respective user of mobile device 1 transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.
In step S5, the network equipment 2 is according to described anchor text message, and in conjunction with described user related information, determines corresponding with described request of access candidate's presentation information.For example, connect example, in step S4, the network equipment 2 receive user A that the mobile device iphone of user A sends to the presentation information link " blind date" request of access, in step S5, the described anchor text message " blind date " that the network equipment 2 can comprise according to this request of access, carry out matching inquiry in the presentation information storehouse, a plurality of target candidate presentation information that are complementary with acquisition and " blind date " are as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., and user A is current in Beijing, in step S5, the network equipment 2 can be positioned at the unmarried user who registers in the plurality of target candidate presentation information more website, Beijing as " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105) as described candidate's presentation information.
Those skilled in the art will be understood that the above-mentioned mode of determining described candidate's presentation information in conjunction with described user related information is only for for example; other existing or modes of determining described candidate's presentation information in conjunction with described user related information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Mobile device and the network equipment that Fig. 7 illustrates in accordance with a preferred embodiment of the present invention coordinate realization for the method flow diagram of presentation information is provided.
Wherein, the method comprising the steps of S1 ', step S2 ', step S3 ', step S4 ', step S5 ', step S6 ', step S7 ' and step S8 '.Particularly, in step S1 ', mobile device 1 obtains the initial application information of intending presenting to by mobile device respective user; In step S2 ', mobile device 1 generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment 2 of described mobile device 1 correspondence is pointed in described presentation information link; In step S3 ', mobile device 1 is presented to described mobile device 1 by described intended application information; In step S4 ', mobile device 1 obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment 2; Correspondingly, the network equipment 2 receives the request of access of the respective user of mobile device transmission to the presentation information link; In step S5 ', the network equipment 2 is determined the candidate presentation information corresponding with described request of access; In step S6 ', the network equipment 2, according to described candidate's presentation information, generates the presentation information page corresponding with described request of access; In step S7 ', the network equipment 2 is sent to described mobile device 1 by the described presentation information page; Correspondingly, mobile device 1 receives the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device 1, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information; In step S8 ', mobile device 1 obtains the operation information of described user to described universal interaction information and/or application-specific interactive information.
At this, step S1 ', step S2 ', step S3 ', step S4 ' and step S5 ' are same or similar with the content of corresponding step in Fig. 6 embodiment, for simplicity's sake, thus do not repeat them here, and comprise therewith by reference.
Particularly, in step S6 ', the network equipment 2 is according to described candidate's presentation information, generate the presentation information page corresponding with described request of access, at this, in step S6 ', the method that the network equipment 2 generates the described presentation information page includes but not limited to following at least any one:
1) according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the universal interaction information corresponding with described integration of user interaction functionality configuration information.Particularly, in step S6 ', the network equipment 2 can be according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, as searched for, search for, navigate, customize, download after a while predetermined interactive function configuration informations such as (only downloading at the WiFi environment) at one's side, by described candidate's presentation information, and the universal interaction information corresponding with described integration of user interaction functionality configuration information, carry out layout with predetermined format, generate the presentation information page corresponding with described request of access.For example, suppose user A to the link of presentation information as shown in Figure 2 " blind date" click, and in step S5 ', the described anchor text message " blind date " that the network equipment 2 comprises according to this request of access, carry out matching inquiry in the presentation information storehouse, the target candidate presentation information that acquisition and " blind date " are complementary is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access, in step S6 ', the target candidate presentation information that the candidate presentation information corresponding with described request of access that the network equipment 2 can obtain it in step S5 ' is complementary with " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, and include the universal interaction information corresponding with described integration of user interaction functionality configuration information, as provide function of search " start search ", mutual buttons such as " search at one's side ", thereby generate the presentation information page, as shown in Figure 3.
2) according to described candidate's presentation information, and the corresponding application related information of described candidate's presentation information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the application-specific interactive information corresponding with described application related information.At this, described application related information comprises the category of employment information under described candidate's presentation information, as tourism, food and drink, social activity, ticket service, purchase by group, house property, education, finance and economics etc., different categorys of employment, there is corresponding application-specific interactive information, as for the friend-making industry, can there is the application-specific interactive information such as conditional filtering, user's registration; For tourism industry, can there is the application-specific interactive information such as tourism route setting, travelling route price; For catering industry, can there are the application-specific interactive information such as reward voucher, geographic position navigation, information of discount, cuisines recommendation in limited time.Those skilled in the art will be understood that the corresponding application-specific interactive information of above-mentioned and described application related information is only for giving an example; other existing or application-specific interactive information corresponding with described application related information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
For example, suppose user A to the link of presentation information as shown in Figure 2 " blind date" click, and in step S5 ', the described anchor text message " blind date " that the network equipment 2 comprises according to this request of access, carry out matching inquiry in the presentation information storehouse, the target candidate presentation information be complementary with acquisition and " blind date " is as " the online blind date of net is treasured in blind date " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., using as the candidate presentation information corresponding with described request of access, in step S6 ', the network equipment 2 can present the candidate determines that target candidate presentation information that the candidate presentation information corresponding with described request of access that device 22 ' obtains be complementary with " blind date " is as " blind date is treasured net and blindly dated online " (http://www.zhenai.com/), " blind date, first blind date platform-true feelings of capital are online " (http://www.lol99.com/? s105), " in blind date, the lily net is looked for conscientious people " (http://www.baihe.com/) etc., present presentation information that the user arranges as user's head portrait according to candidate's presentation information is corresponding, brief introductions etc. are arranged by predetermined page pattern, and include the application-specific interactive information corresponding with described application related information, as provide " conditional filtering " of function of search, mutual buttons such as " user's registrations ", thereby generate the presentation information page, as shown in Figure 3.
In step S7 ', the network equipment 2, by the communication mode of agreement, as communication protocols such as http or https, is sent to described mobile device 1 by the described presentation information page.
Correspondingly, mobile device 1 is by the communication mode of agreement, as communication protocols such as http or https, receive the presentation information page that the described network equipment 2 generates based on described request of access, and the described presentation information page is presented to described mobile device, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information.
Then, in step S8 ', mobile device 1 is by dynamic web page techniques such as ASP, JSP or PHP, perhaps, the application programming interfaces that self provide by described mobile device (API), obtain the operation information of described user to described universal interaction information and/or application-specific interactive information.For example, suppose that user A arranges following information " I will look for girlfriend's ages 25 to 28 height 160cm " in the presentation information page as shown in Figure 3, then click " starting search " button, in step S8 ', mobile device 1, by dynamic web page techniques such as ASP, JSP or PHP, just gets the operation information of user A to the described universal interaction information shown in Fig. 3.
Preferably, mobile device 1 also comprises step S9 ' (not shown).Particularly, in step S9 ', mobile device 1 obtains the one or more operation result information corresponding with described operation information, and described one or more operation result information are presented to described mobile device.At this, in step S9 ', the mode that mobile device 1 obtains described operation result information includes but not limited to following at least any one:
1) the corresponding request of access as a result of described operation information is sent to the described network equipment, wherein, described request of access as a result comprises the corresponding operation relevant information of described operation information, and receives the operation result information that the described network equipment returns based on described request of access as a result.At this, described operation relevant information include but not limited to as: i) about as described in the operation setting information of universal interaction information and/or application-specific interactive information, before user's click " starting search " button as shown in Figure 3, corresponding search condition need to be set; Ii) the mutual condition corresponding with described universal interaction information and/or application-specific interactive information, as the user clicks " search at one's side " button as shown in Figure 3, need the current geographic position information of described mobile device.Those skilled in the art will be understood that the aforesaid operations relevant information is only for giving an example, and other operation relevant informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.
For example, suppose in step S8 ', mobile device 1 gets the operation information that user A clicks " search at one's side " button as shown in Figure 3, in step S9 ', mobile device 1 can be at first the GPS position-location application interface (API) that provides of mobile device iphone by invoke user A, obtain the residing geographical location information of mobile device ipnone as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", then, in step S9 ', the corresponding request of access as a result of operation information that the user A that mobile device 1 gets it in step S8 ' clicks " search at one's side " button is sent to the described network equipment 2, wherein, this as a result request of access comprise the corresponding operation relevant information of described operation information, as the residing geographical location information of mobile device iphone of user A as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", the network equipment 2 is according to this request of access as a result, carry out matching inquiry in the presentation information storehouse, obtain in described presentation information storehouse and to present the user from difference and belong to the one or more Search Results of the residing geographical location information of mobile device iphone of user A as the blind date individuality of " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery as the geographic position of registering in difference blind date website, as obtain from treasuring net (http://www.zhenai.com/), online (the http://www.lol99.com/ of true feelings? s105), the blind date individuality that is positioned at " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery of registering in the differences such as lily net (http://www.baihe.com/) blind date website, using as described operation result information, as shown in Figure 5, and send it to mobile device 1, correspondingly, mobile device 1 is by the communication mode of agreement, as communication protocols such as http or https, receive the operation result information of the network equipment 2 based on returning based on described request of access as a result.
2) by calling, in the described presentation information page, each presents the application programming interfaces about its corresponding presentation information database (API) that the user provides, and obtains the one or more operation result information corresponding with described operation information.For example, connect example, suppose that the presentation information page as shown in Figure 3 comprises from difference blind date website as treasured net (http://www.zhenai.com/), online (the http://www.lol99.com/ of true feelings? s105), lily net (http://www.baihe.com/), Lu Shan love and marriage net (http://www.ls53.com/? the information of blind date individuality s=bds) etc., in step S9 ', the application programming interfaces about its presentation information database (API) that mobile device 1 provides by calling this difference blind date website, according to the residing geographical location information of mobile device iphone of user A as " Xin Zhongguan shopping square, BeiJing ZhongGuanCun ", in this difference blind date website, provide about its presentation information database in carry out matching inquiry, belong to the one or more Search Results of the residing geographical location information of mobile device iphone of user A as the blind date individuality of " Xin Zhongguan shopping square, BeiJing ZhongGuanCun " periphery to obtain the geographic position of registering in different blind dates website, using as described operation result information, as shown in Figure 5.
Those skilled in the art will be understood that the above-mentioned mode of described operation result information of obtaining is only for giving an example; other existing or modes of obtaining described operation result information that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Then, in step S9 ', mobile device 1, by described one or more operation result information are presented to described mobile device, to offer user A, is browsed for it.
It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt special IC (ASIC), general purpose computing machine or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as coordinate the circuit of carrying out each step or function with processor.
In addition, a part of the present invention can be applied to computer program, and for example computer program instructions, when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment moved according to described programmed instruction.At this, comprise according to one embodiment of present invention a device, this device comprises storer for storing computer program instructions and for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device operation based on the aforementioned method according to a plurality of embodiment of the present invention and/or technical scheme.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for meaning title, and does not mean any specific order.

Claims (25)

  1. One kind at the mobile device end for the method for presentation information is provided, wherein, the method comprises the following steps:
    A obtains the initial application information of intending presenting to by mobile device respective user;
    B generates the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link;
    C is presented to described mobile device by described intended application information;
    Wherein, the method also comprises:
    D obtains the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment;
    E receives the presentation information page that the described network equipment generates based on described request of access, and the described presentation information page is presented to described mobile device.
  2. 2. method according to claim 1, wherein, described step e comprises:
    -receive the presentation information page that the described network equipment generates based on described request of access, and the described presentation information page is presented to described mobile device, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information;
    Wherein, the method also comprises:
    -obtain the operation information of described user to described universal interaction information and/or application-specific interactive information.
  3. 3. method according to claim 1 and 2, wherein, described steps d comprises:
    -obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment, wherein, described request of access comprises that described presentation information links corresponding anchor text message.
  4. 4. method according to claim 3, wherein, described steps d comprises:
    -obtain the request of access of described user to the link of described presentation information, and described request of access is sent to the described network equipment, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.
  5. 5. according to the described method of any one in claim 1 to 4, wherein, the method also comprises:
    -detect whether meet the trigger condition that presentation information is provided;
    Wherein, described step b comprises:
    -when meeting described trigger condition, generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link.
  6. 6. method according to claim 5, wherein, described trigger condition comprises following at least any one:
    -described initial application packets of information is containing the third party's presentation information that is derived from third party device;
    -described initial application packets of information contains for the page elements information of presentation information is provided;
    Comprise and present keyword in the corresponding content keyword of-described initial application information.
  7. 7. according to the described method of claim 5 or 6, wherein, described trigger condition comprises in the corresponding content keyword of described initial application information and comprises and present keyword;
    Wherein, described step b comprises:
    -when meeting described trigger condition, generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, the network equipment corresponding to described mobile device pointed in described presentation information link, and described presentation information links corresponding anchor text message and is based on described initial application Information generation.
  8. 8. one kind supplies the method for presentation information for assisted Extraction at network equipment end, and wherein, the method comprises the following steps:
    A receives the request of access of the respective user of mobile device transmission to the presentation information link;
    B determines the candidate presentation information corresponding with described request of access;
    C, according to described candidate's presentation information, generates the presentation information page corresponding with described request of access;
    D is sent to described mobile device by the described presentation information page.
  9. 9. method according to claim 8, wherein, described step C comprises:
    -according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the universal interaction information corresponding with described integration of user interaction functionality configuration information.
  10. 10. method according to claim 8, wherein, described step C comprises:
    -according to described candidate's presentation information, and the corresponding application related information of described candidate's presentation information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the application-specific interactive information corresponding with described application related information.
  11. 11. the described method of any one according to Claim 8 to 10, wherein, described steps A comprises:
    -receive the request of access of the respective user of mobile device transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message;
    Wherein, described step B comprises:
    -according to described anchor text message, determine the corresponding target candidate presentation information of described anchor text message, using as the candidate presentation information corresponding with described request of access.
  12. 12. method according to claim 11, wherein, described request of access also comprises described user's user related information;
    Wherein, described step B comprises:
    -according to described anchor text message, and, in conjunction with described user related information, determine the corresponding target candidate presentation information of described anchor text, using as the candidate presentation information corresponding with described request of access.
  13. 13. one kind for providing the mobile device of presentation information, wherein, this mobile device comprises:
    The initial application deriving means, for obtaining the initial application information of intending presenting to by mobile device respective user;
    The intended application generating apparatus, for generating the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link;
    Application presents device, for described intended application information is presented to described mobile device;
    Wherein, this mobile device also comprises:
    Send-request unit, for obtaining the request of access of described user to described presentation information link, and be sent to the described network equipment by described request of access;
    Page deriving means, the presentation information page generated based on described request of access for receiving the described network equipment, and the described presentation information page is presented to described mobile device.
  14. 14. mobile device according to claim 13, wherein, described page receiving trap is used for:
    -receive the presentation information page that the described network equipment generates based on described request of access, and the described presentation information page is presented to described mobile device, wherein, the described presentation information page comprises corresponding universal interaction information and/or application-specific interactive information;
    Wherein, this mobile device also comprises:
    The operation deriving means, for obtaining the operation information of described user to described universal interaction information and/or application-specific interactive information.
  15. 15., according to the described mobile device of claim 13 or 14, wherein, the described request dispensing device is used for:
    -obtain the request of access of described user to described presentation information link, and described request of access is sent to the described network equipment, wherein, described request of access comprises that described presentation information links corresponding anchor text message.
  16. 16. mobile device according to claim 15, wherein, the described request dispensing device is used for:
    -obtain the request of access of described user to the link of described presentation information, and described request of access is sent to the described network equipment, wherein, described request of access comprises that described presentation information links corresponding anchor text message, and described user's user related information.
  17. 17., according to claim 13 to the described mobile device of any one in 16, wherein, this mobile device also comprises:
    Pick-up unit, meet the trigger condition that presentation information is provided for detection of whether;
    Wherein, described intended application generating apparatus is used for:
    -when meeting described trigger condition, generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, and the network equipment corresponding to described mobile device pointed in described presentation information link.
  18. 18. mobile device according to claim 17, wherein, described trigger condition comprises following at least any one:
    -described initial application packets of information is containing the third party's presentation information that is derived from third party device;
    -described initial application packets of information contains for the page elements information of presentation information is provided;
    Comprise and present keyword in the corresponding content keyword of-described initial application information.
  19. 19., according to the described mobile device of claim 17 or 18, wherein, described trigger condition comprises in the corresponding content keyword of described initial application information and comprises and present keyword;
    Wherein, described intended application generating apparatus is used for:
    -when meeting described trigger condition, generate the intended application information corresponding with described initial application information, wherein, described intended application packets of information links containing the presentation information corresponding with the corresponding presentation information of described initial application information, the network equipment corresponding to described mobile device pointed in described presentation information link, and described presentation information links corresponding anchor text message and is based on described initial application Information generation.
  20. 20. a network equipment that supplies presentation information for assisted Extraction, wherein, this network equipment comprises:
    The request receiving device, request of access presentation information linked for the respective user that receives the mobile device transmission;
    The candidate presents definite device, for determining the candidate presentation information corresponding with described request of access;
    Webpage generating device, for according to described candidate's presentation information, generate the presentation information page corresponding with described request of access;
    Page dispensing device, for being sent to described mobile device by the described presentation information page.
  21. 21. the network equipment according to claim 20, wherein, described webpage generating device is used for:
    -according to described candidate's presentation information, and predetermined integration of user interaction functionality configuration information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the universal interaction information corresponding with described integration of user interaction functionality configuration information.
  22. 22. the network equipment according to claim 20, wherein, described webpage generating device is used for:
    -according to described candidate's presentation information, and the corresponding application related information of described candidate's presentation information, generate the presentation information page corresponding with described request of access, wherein, the described presentation information page comprises the application-specific interactive information corresponding with described application related information.
  23. 23., according to the described network equipment of any one in claim 20 to 22, wherein, the described request receiving trap is used for:
    -receive the request of access of the respective user of mobile device transmission to the presentation information link, wherein, described request of access comprises that described presentation information links corresponding anchor text message;
    Wherein, described candidate present determine device for:
    -according to described anchor text message, determine the corresponding target candidate presentation information of described anchor text message, using as the candidate presentation information corresponding with described request of access.
  24. 24. the network equipment according to claim 23, wherein, described request of access also comprises described user's user related information;
    Wherein, described candidate present determine device for:
    -according to described anchor text message, and, in conjunction with described user related information, determine the corresponding target candidate presentation information of described anchor text, using as the candidate presentation information corresponding with described request of access.
  25. 25. one kind for providing the system of presentation information, comprises mobile device as described as any one in claim 13 to 19 and the network equipment as described as any one in claim 20 to 24.
CN2013103298592A 2013-07-31 2013-07-31 Method and equipment used for providing representation information Pending CN103440260A (en)

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CN104035973A (en) * 2014-05-22 2014-09-10 百度在线网络技术（北京）有限公司 Method and device for providing target information for user
CN105989037A (en) * 2015-02-03 2016-10-05 阿里巴巴集团控股有限公司 Information display method and device
CN104731870A (en) * 2015-03-02 2015-06-24 百度在线网络技术（北京）有限公司 Method and device for providing recommendation information
CN107851091A (en) * 2015-05-19 2018-03-27 电子湾有限公司 The intelligence of item lists feature highlights
CN106708863A (en) * 2015-11-13 2017-05-24 百度在线网络技术（北京）有限公司 Information retrieval method and apparatus
CN107239262A (en) * 2016-03-28 2017-10-10 百度在线网络技术（北京）有限公司 It is a kind of to be used for the method and apparatus that the interior information of application is presented
CN106294595A (en) * 2016-07-29 2017-01-04 海尔优家智能科技（北京）有限公司 A kind of document storage, search method and device
CN106469205A (en) * 2016-08-31 2017-03-01 百度在线网络技术（北京）有限公司 A kind of method and apparatus of the geographical location information determining user
CN106469205B (en) * 2016-08-31 2020-06-05 百度在线网络技术（北京）有限公司 Method and device for determining geographical location information of user
CN111309426B (en) * 2020-02-20 2024-02-06 上海连尚网络科技有限公司 Method and device for requesting presentation information
CN111367581A (en) * 2020-02-28 2020-07-03 上海盛付通电子支付服务有限公司 Method and equipment for providing hosted program
CN111367581B (en) * 2020-02-28 2024-02-09 上海盛付通电子支付服务有限公司 Method and equipment for providing hosted program

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