CN104035973A

CN104035973A - Method and device for providing target information for user

Info

Publication number: CN104035973A
Application number: CN201410217399.9A
Authority: CN
Inventors: 陈晓昕; 张肖男
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2014-05-22
Filing date: 2014-05-22
Publication date: 2014-09-10
Also published as: WO2015176415A1

Abstract

The invention aims to provide a method and device for providing target information for a user. According to the method for providing the target information for the user, in response to an access request initiated by a keyword triggered by the user on a page, a network device provides the target information matched with the keyword and current attribute information of the keyword for the user so that the target information can be displayed on user equipment of the user. According to the method and device for providing the target information for the user, the target information instead of a plurality of search results is provided for the user directly, and therefore the process that the user obtains information relevant to the keyword can be simplified; due to the fact that the target information provided for the user is dynamically obtained in real time according to the keyword and the current attribute information of the keyword, the target information with up-to-date content can be provided for the user; due to the fact that the current attribute information of the keyword contains attribute information of the keyword on a current page, accurate target information relevant to the page currently browsed can be provided for the user.

Description

A kind of method and apparatus that target information is provided to user

Technical field

The present invention relates to internet arena, relate in particular to a kind of technology that target information is provided to user.

Background technology

When user passes through personal computer or mobile terminal browsing pages, if user wishes the information obtaining more in the page, certain keyword is relevant, generally speaking, user can inquire about this keyword by search engine, thereby obtain the Search Results that this keyword is corresponding, then, this user can be by browsing a plurality of Search Results, even further access search results content pointed, obtains the information relevant to this keyword.

Yet, in aforesaid way, what first user obtained is a plurality of Search Results that keyword is corresponding, thereby user need to again select oneself to wish the information of understanding in numerous Search Results, therefore, this mode step is comparatively loaded down with trivial details, has expended user's time and efforts, and user's experience is poor.

In addition, although also exist the keyword based in the page that the scheme of its relevant information is provided to user in prior art, yet these schemes are to fetch based on static chain the information that provides mostly, also be, one or more keywords in the page are predisposed to the anchor text that points to fixed page, when user triggers one of them keyword of this page, current page will jump to this anchor text page pointed.Yet, because the page that static linkage is pointed is fixed, the demand that the content of information that this scheme provides may the more difficult user of meeting, and outmoded, the ageing deficiency of content.

Summary of the invention

The object of this invention is to provide a kind of method and apparatus that target information is provided to user.

According to an aspect of the present invention, provide a kind of method that target information is provided to user, wherein, in the current page of browsing of user, comprised after being triggered and will initiate the keyword of corresponding request of access; Wherein, the method comprises:

-receive user to trigger the request of access that described keyword is initiated;

-in response to described request of access, obtain the target information matching with described keyword and current attribute information thereof, wherein, described current attribute information comprises the attribute information of described keyword in current page;

-described target information is offered to described user.

According to another aspect of the present invention, also provide a kind of device that target information is provided to user, wherein, in the current page of browsing of user, comprised after being triggered and will initiate the keyword of corresponding request of access; Wherein, this device comprises:

For receiving user, trigger the device of the request of access that described keyword initiates;

For in response to described request of access, obtain the device of the target information matching with described keyword and current attribute information thereof, wherein, described current attribute information comprises the attribute information of described keyword in current page;

For described target information being offered to described user's device.

Compared with prior art, the present invention triggers in response to user the request of access that in the page, keyword is initiated, and the target information matching with this keyword and current attribute information thereof is provided to user, to present this target information on user's subscriber equipment.On the one hand, the present invention is by directly providing target information to user, but not a plurality of Search Results can be simplified the step that user obtains the information relevant to keyword; On the other hand, because provided target information is according to keyword and current attribute information comes dynamically and obtain in real time, can provide the target information that content is more novel for user; Again on the one hand, because the current attribute information of keyword comprises the attribute information of this keyword in current page, can provide the accurately target information more relevant to current browsing pages for user.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates a kind of method flow diagram that target information is provided according to one aspect of the invention;

Fig. 2 illustrates a kind of device schematic diagram that target information is provided according to a further aspect of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

In the present invention, providing of target information can realizing by the network equipment and subscriber equipment alternately.Particularly, in the current page of browsing of user, comprise the keyword that will initiate corresponding request of access after being triggered; The network equipment receives user and triggers the request of access that this keyword is initiated, and wherein, at least comprises this keyword in request of access; Then, in response to this request of access, the network equipment obtains the target information matching with this keyword and current attribute information thereof, and wherein, current attribute information comprises the attribute information of this keyword in current page; Subsequently, the network equipment offers user by target information, to present this target information on user's subscriber equipment.

At this, subscriber equipment includes but not limited to any electronic product that can carry out man-machine interaction by input equipments such as keyboard, touch pad and voice-operated devices with user, such as computing machine, mobile phone, smart mobile phone, PDA, panel computer etc.

At this, the network equipment includes but not limited to the cloud that network host, single network server, a plurality of webserver set or a plurality of server form.At this, cloud consists of a large amount of main frames based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the super virtual machine being comprised of the loosely-coupled set of computers of a group.

Further, in the present invention, the network equipment can be used as integral body, or by subnetwork host/server wherein, even be installed on the specific device in one or more network host/servers, as target information generator, carry out to carry out alternately with subscriber equipment and provide target information.If no special instructions, the network equipment and target information generator are equal to use herein.

Fig. 1 is the method flow diagram according to one aspect of the invention, and a kind of process that target information is provided is shown.As shown in Figure 1, in step S1, comprise after being triggered and will initiate the keyword of corresponding request of access in the current page of browsing of user, user triggers this keyword; In step S2, subscriber equipment 1 sends and triggers the request of access that this keyword is initiated to the network equipment 2; In step S3, in response to this request of access, the network equipment 2 obtains the target information matching with this keyword and current attribute information thereof, and wherein, current attribute information comprises the attribute information of this keyword in current page; In step S4, the network equipment 2 offers subscriber equipment 1 by this target information; In step S5, subscriber equipment 1 presents this target information to user.

Preferably, between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, by the reception of the network equipment 2 request of conducting interviews, the providing of the acquisition of target information, target information.

Particularly, in the current page of browsing of user, comprise the keyword that will initiate corresponding request of access after being triggered.

Wherein, after being triggered, by initiating the keyword of corresponding request of access, for example, can be anchor text.User can be also various to the trigger action of keyword, such as to the click of keyword, the operation such as above keyword by mouse cursor hovers.At this, the trigger action of keyword can need to arrange according to concrete application.For example, after user selects the keyword in the page, the close region of keyword can launch/eject one and comprise the menu that at least one operation is selected, after one of them option of operation is selected, will send corresponding request of access, as option of operation " more information ", when user further selects, after this option of operation, now can think, this keyword is triggered, and subscriber equipment 1 will send corresponding request of access to the network equipment 2 subsequently accordingly.

In a concrete example, for example, user's browsing title is that large trick of < < millet " ground rice joint " announced: the refreshing quick-fried page of > >, comprises following word: " last night in this page milletvice president Li Wanqiang just emits message on microblogging, claim April 8 ground rice joint, they want mad and play 12 hours, and represent that particular content will will announce in all a whole mornings.Just, just, millet ' recruiting greatly ' formally makes known, and the thing relating to is also quite a lot of ".

In above-mentioned word, " millet " that has added underscore is a keyword; When user clicks this " millet ", it is triggered, thereby subscriber equipment 1 will send corresponding request of access to the network equipment 2 subsequently, for user, obtain the information relevant to " millet ".According to the needs of practical application, all " millet " in the page all can be set to trigger the keyword of the corresponding request of access of rear initiation, or only part wherein " millet " is set to trigger the keyword of the corresponding request of access of rear initiation.

Normally, for distinguishing mutually with other word content, the keyword that is triggered to initiate corresponding request of access can highlight in a variety of forms, and as highlighted, overstriking, inclination, underscore etc., thereby user being understood trigger the keyword highlighting to obtain more information.

Those skilled in the art will be understood that; the above-mentioned mode that highlights keyword is only for giving an example; other existing or modes that highlight keyword that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this with way of reference.

At this, in the page, " comprise " after being triggered the keyword of initiating corresponding request of access can be interpreted broadly, this keyword not only can be included in the page, also can be included in the messagewindow that presents in the lump with this page and be associated, as be included in the floating frame of this page top.

In step S2, subscriber equipment 1 sends and triggers the request of access that in the page, keyword is initiated to the network equipment 2; Correspondingly, the network equipment 2 receives this request of access.

The precedent that continues, user triggers after keyword " millet ", and user's subscriber equipment 1 will be initiated corresponding request of access to the network equipment 2, thus the network equipment 2 receives after these request of access, can obtain the keyword being triggered in the page.

Wherein, the mode that the network equipment 2 obtains according to request of access the keyword being triggered in the page at least comprises:

1) subscriber equipment 1 comprises corresponding keyword in the request of access being triggered, as " millet ".

2) in the current page of browsing of user, the keyword that can trigger request of access is set as hyperlink, and the address of each hyperlink is corresponding to its corresponding keyword, thereby when subscriber equipment 1 sends request of access according to the keyword of user's triggering to the network equipment 2, the network equipment 2 determines according to the address of its hyperlink the keyword that this is triggered.

Generally speaking, word may have different implications under different context, for example, " millet " possibility Zhi Yijia mobile phone production firm, also may refer to a kind of grain, thereby, a keyword may have a plurality of attribute informations, wherein each attribute information can be corresponding to a kind of implication or the classification of keyword, and as the mobile phone production firm of the attribute information of " millet " " mobile phone " corresponding to its indication, the attribute information of " millet " " crops " is corresponding to the grain of its indication.Therefore, for making the network equipment 2 obtain the suitable target information corresponding with keyword, in request of access, can also comprise the attribute information of keyword in current page, it is the current attribute information of keyword, or, request of access comprises content of pages, the page URL of the current browsing pages of user, or even the information such as the body matter in the page (as the body matter in the page), can determine for the network equipment 2 attribute information of this keyword in current page in follow-up step.

For example, subscriber equipment 1 has local keywords database, wherein store keyword and corresponding attribute information thereof, when user triggers the particular keywords in the page, subscriber equipment 1 its local keywords database of inquiry, obtain the corresponding attribute information of this particular keywords, and according to the context of this particular keywords, by semantic analysis, determine its attribute information in current page.

And for example, for triggering to initiate the keyword of request of access in the page, in its page code, can preset the current attribute information of this keyword, when user triggers after this keyword, subscriber equipment 1 is included in this keyword and this current attribute information in request of access, and is sent to the network equipment 2.

In step S3, in response to the request of access receiving from subscriber equipment 1, the network equipment 2 obtains and keyword wherein and the target information that matches with the current attribute information of this keyword, and wherein, this current attribute information comprises the attribute information of this keyword in current page.

At this, target information can be the customizing messages such as the concrete page, document, video, audio frequency, application.

In one example, the network equipment 2 can be set up an information index storehouse in advance, wherein store keyword and attribute information thereof, and a plurality of pages corresponding with each attribute information of keyword, wherein each page can have various statistical values, one or more as the page authority value (pagerank value), visit capacity, in bidding etc.Thereby keyword and the current attribute information of this keyword in the page that the network equipment 2 can trigger according to user, inquire about this information index storehouse and obtain the target information matching.Wherein, when the network equipment 2 matches a plurality of candidate target information, the network equipment 2 can be according to various default selective rules, and for example the highest page authority value, high access, highest bid or the highest with the degree of correlation of current page therefrom select finally to offer user's target information.Wherein, selective rule can specifically determine according to practical application, and the present invention does not limit.

For example, in information index storehouse, preserve in advance and " millet ", the page 1, the page 2, the page 3 that attribute information " crops " is corresponding, with " millet ", the page 4, the page 5, the page 6, the page 7 that attribute information " mobile phone " is corresponding.When receiving the request of access that comprises keyword " millet " and current attribute information " mobile phone " thereof, the network equipment 2 can first obtain the page 4, the page 5, the page 6, the page 7 according to " millet " and attribute information " mobile phone "; Then, the network equipment 2 can be selected the highest page of page authority's value in these four pages, or the highest page of selection current accessed amount, or select the current the highest page of bidding, and using the selected page as the target pages matching with " millet " and current attribute information " mobile phone " thereof.

Alternately, above-mentioned information index storehouse can be the index information storehouse of search engine, or similar database, wherein store a plurality of pages or its URL, and the keyword comprising in each page, page properties information, thereby keyword and current attribute information thereof that the network equipment 2 can trigger according to user are inquired about this information index storehouse, the page that acquisition matches, as comprise this keyword and the page properties information page consistent with this current attribute information, and therefrom select the target pages to user to be supplied according to above-mentioned selective rule.

Alternately, target information can be also that keyword and the current attribute information thereof that the network equipment 2 triggers according to user generates in real time.For example, an information material library is set up in advance, wherein store a plurality of keywords, and a plurality of information segments corresponding with each keyword, each information segment has been marked fragment attributes information, thereby the network equipment 2 can be inquired about this information material library and obtain a plurality of information segments that the keyword that triggers with user and current attribute information thereof match, and according to certain language/composition rule, these information segments is integrated into a complete target information, and offers subsequently user.

The target information obtaining due to the network equipment 2 is the target information of current Optimum Matching normally, and therefore, the content of target information can have more ageing or better quality or more relevant to current page etc.

In another example, the network equipment 2 is determined the current attribute information of the keyword that user triggers according to the content of current page, and then obtains corresponding target information according to this keyword and current attribute information thereof.

At this, definite mode of the current attribute information of keyword at least comprises following 2 kinds:

1) network equipment 2, by the content analysis to current page, obtains the current attribute information of keyword.For example, the network equipment 2 obtains after the content of current page, therefrom intercepts the context of the keyword of user's triggering, by these contextual content analyses being determined to the current attribute information of this keyword.Concrete as, for " milletvice president Li Wanqiang just emits message on microblogging "; by this sentence is carried out to cutting; obtain entry " millet ", " vice president ", " Li Wanqiang ", " microblogging " etc.; because Li Wanqiang is Beijing millet science and technology limited Company vice president, thereby can to determine the current attribute information of this keyword " millet " be mobile phone to the network equipment 2.Further, the network equipment 2 can also carry out content analysis in conjunction with the context of this keyword in other paragraphs in current page, to determine the current attribute information of keyword.

2) network equipment 2 is determined the wherein current attribute information of each keyword according to the professional depth value of the weight of each attribute information of each keyword in current page and each attribute information, thereby obtains the current attribute information of the keyword of user's triggering.

At this, the network equipment 2 can be set up an antistop list in advance, and this antistop list comprises a plurality of attribute informations of a plurality of keywords, each keyword and the weight of each attribute information wherein.

For example, the structure of antistop list is as following table one:

Table one

Wherein, each key term has a plurality of attribute informations, and each attribute information has a corresponding weight, and its scope is as being set as 0-100.

For example, the attribute information 1 of keyword " millet " is " mobile phone ", and its weight is 80; Attribute information 2 is " crops ", and its weight is 20;

The attribute information 1 of keyword " Samsung " is " mobile phone ", and its weight is 60; Attribute information 2 is " camera ", and its weight is 20; Attribute information 3 is " computer ", and its weight is 20.

For obtaining the current attribute information of keyword, the content of pages that the network equipment 2 can be first triggers the current page of request of access to user is cut word and is processed, to obtain a plurality of entries in this page; Then, the network equipment 2 is inquired about the weight that each attribute information that the as above antistop list of table one obtains one or more keywords of comprising in this page, attribute information that each keyword has, each keyword from these entries has; Subsequently, the network equipment 2 is according to the attribute information of all keywords in this page, statistics wherein each attribute information weight and, and in the attribute information that each keyword is had weight and the highest attribute information as this keyword the current attribute information in this page.

Preferably, each attribute information can also be to there being an attribute rank, and each attribute rank has a classification coefficient, and its scope is as being set as 0-1, and this classification coefficient has reflected the professional degree of depth that the attribute information under respective attributes rank has.At this, classification coefficient can specifically determine according to practical application, and the present invention does not limit.Each other classification coefficient of attribute level for example can be set as successively:

Attribute rank 1:1, attribute rank 2:0.9, attribute rank 3:0.8,

Attribute information under each attribute rank can be as shown in following table two:

Table two

Accordingly, the network equipment 2 can obtain attribute rank and the classification coefficient thereof under each attribute information in all properties information of keyword in the page; Subsequently, the weight of each attribute informations of the network equipment 2 statistics and, and in conjunction with its classification coefficient, obtain the integrate score of each attribute information, as wherein integrate score=weight and the * classification coefficient of each attribute information; Then, the network equipment 2 is according to the integrate score of each attribute information, determine uniquely the current attribute information of each keyword in this page, in the attribute information that each keyword has, the highest attribute information of integrate score is the current attribute information of this keyword in this page.

For example, the content of pages of the current browsing pages of user is as follows:

April 1,10 Meizu M8 official website Sina that purchases on a barter basis started simultaneously, and exclusive 2099 the MX3 64G of Sina's microblogging platform also support millet, Samsung specifies model 500 yuan of MX3 64G that purchase on a barter basis at a discount; Subscriber pays red cent, more can obtain 10 yuan of Meizu Flyme consumption vouchers.

Wherein, the keyword that user triggers is millet.The request of access that subscriber equipment 1 sends accordingly comprises the URL of keyword " millet " and this page.

The network equipment 2 obtains this page according to this URL, and its content of pages is cut to word and process, and to obtain a plurality of entries in this page, illustrates as follows:

4 (0) months (1) 1 (2) day (3) 10 (4) point (5) Meizu (6) M8 (7) change (8) and purchase (9) official website (10) Sina (11) (12) startups (13) simultaneously, (14) exclusive (19) 2099 (20) platform (21) (22) MX3 (23) (25) 64G (26) (28) of Sina (15) microblogging (16) platform (18) also (29) support (30) millet (31) (32) Samsungs (33) specify (34) models (35) at a discount (36) 500 (37) units (38) change (39) and purchase (40) (41) MX3 (42) (44) 64G (45), (47) reservation (48) user (49) pay (50) red cent (51) (53) more (54) can (55) obtain (56) 10 (57) (58) Meizu (59) (60) Flyme (61) of unit (62) consumption (63) certificates (64).(65)

Wherein, above bracket inner digital only represents sequence number.

Then, the network equipment 2 searching keyword tables obtain keyword wherein, as Meizu, Sina, microblogging, millet, Samsung, and the attribute information that has of each keyword and the weight that wherein each attribute information has, shown in table three specific as follows:

Keyword	Attribute information 1, weight	Attribute information 2, weight	Attribute information 3, weight
				Meizu	Mobile phone, 100	?	?

Sina	IT，100	?	?
				Microblogging	IT，100	?	?
Millet	Mobile phone, 80	Crops, 20	?
				Samsung	Mobile phone, 60	Camera, 20	Computer, 20

Table three

From upper table three, in this page, all properties information of above-mentioned keyword is " mobile phone ", " IT ", " crops " " camera " and " computer ".

Subsequently, the network equipment 2 bases are the weight and the current attribute information of determining each keyword in this page of each attribute information wherein, as for attribute information " mobile phone ", its weight and=corresponding to the weight 100+ of keyword " Meizu " corresponding to the weight 80+ of keyword " millet " the weight 60=240 corresponding to keyword " Samsung ", in like manner can obtain attribute information " IT " weight and=100+100=200, the weight and=20 of attribute information " crops ", the weight and=20 of attribute information " camera ", and the weight and=20 of attribute information " computer ", accordingly, for keyword " millet ", it has attribute information " mobile phone " (weight and 240) and " crops " (weight and 20), the network equipment 2 is by wherein weight and the highest attribute information " mobile phone " are defined as the current attribute information of keyword " millet " in this page.

Preferably, the network equipment 2 also can be in conjunction with other classification coefficient of attribute level under each attribute information, calculate the integrate score of each attribute information, as for attribute information " mobile phone ", its weight and=corresponding to the weight 100+ of keyword " Meizu " corresponding to the weight 80+ of keyword " millet " the weight 60=240 corresponding to keyword " Samsung ", its classification coefficient is as being 0.9, its integrate score=240*0.9=216, in this page, the calculating of the integrate score of each attribute information specifically can be as shown in following table four:

Attribute information	Weight and	Classification coefficient	Integrate score
				Mobile phone	100+80+60＝240	0.9	240*0.9＝216

IT	100+100＝200	0.5	200*0.5＝100
				Crops	20	0.8	20*0.8＝16
Camera	20	0.7	20*0.7＝14
				Computer	20	0.7	20*0.7＝14

Table four

Then, the network equipment 2 is according to the integrate score of each attribute information in upper table four, determine the current attribute information of each keyword in this page, for example, the highest attribute information of integrate score in the attribute information that each keyword is had, current attribute information as this keyword, thereby can determine uniquely the current attribute information of each keyword in this page, as for keyword " millet ", it has attribute information " mobile phone " and " crops ", according to upper table four, the integrate score of attribute information " mobile phone " is 216, the integrate score of attribute information " crops " is 16, therefore the current attribute information using attribute information " mobile phone " as keyword " millet ", the attribute information of each keyword in this page specifically can be as shown in following table five:

Keyword	Current attribute information
		Meizu	Mobile phone
Sina	IT
		Microblogging	IT
Millet	Mobile phone
		Samsung	Mobile phone

Table five

Therefore the current attribute information of the keyword " millet " that, user triggers in this page is " mobile phone ".

Because the mode of the current attribute information of above-mentioned acquisition keyword has been considered all properties information of all keywords in the page, therefore the current attribute information of the final keyword obtaining has embodied the attribute information of keyword in current page more exactly, also makes the network equipment 2 can obtain accordingly the target information higher with the degree of correlation of current page.

Subsequently, in step S4, the network equipment 2 offers subscriber equipment 1 by obtained target information, and correspondingly, subscriber equipment 1 receives this target information.

At this, the network equipment 2 provides the mode of target information to include but not limited to following mode to subscriber equipment 1:

1) network equipment 2 is directly sent to subscriber equipment 1 by target information according to existing various communication protocol.For example, if target information is webpage, the network equipment 2 can send it to subscriber equipment 1 based on network communication protocols such as HTTP, HTTPS; If target information is video, the network equipment 2 can send it to subscriber equipment 1 based on stream media protocols such as MMS, RTSP.

2) network equipment 2 is sent to subscriber equipment 1 by the network address of target information.For example, if target information is webpage, the network equipment 2 can be sent to subscriber equipment 1 by the URL of target information, if target information is video, the network equipment 2 can be sent to subscriber equipment 1 by the netcast address of target information or network storage address.

3) network equipment 2 is sent to subscriber equipment 1 by the run time version of target information, thereby after subscriber equipment 1 this run time version of execution, can be by presenting target information as pop-up box, suspension window etc.

Wherein, the network equipment 2 can provide full content or its synopsis or its File Snapshot of target information, for presenting on subscriber equipment 1.

In step S5, subscriber equipment 1 presents this target information to user.

At this, the mode that subscriber equipment 1 presents target information includes but not limited to following mode:

1) by pop-up window, present.

For example, after obtaining the run time version of target information, the application program in subscriber equipment 1, as browser or current application, carries out this run time version, thereby to user, presents target information by pop-up box or ejection suspension window.

2) by jumping to the page of target information, present.

For example, the network equipment 2 offers subscriber equipment 1 by the URL of target information, so that the application program in subscriber equipment 1, as browser or other, can resolve the application of URL, jumps to the page of target information from current page.

3) by calling respective application, present.

At this, application includes but not limited to run on application program, the app that can resolve the file of specific format in various operating system, such as the various application programs of moving on PC, the various app that move on smart mobile phone.

For example, the network equipment 2 offers subscriber equipment 1 by target information, and subscriber equipment 1 calls respective application according to the form of this target information and opens and present this target information.

Concrete as, the network equipment 2 offers subscriber equipment 1 using one section of video or a PDF document as target information, subscriber equipment 1 calls corresponding video player or document reader is opened target information, thereby presents target information in called application.

And for example, the network equipment 2 offers subscriber equipment 1 by the URL of target information or run time version, and subscriber equipment 1 calls respective application and resolves and present this target information.

Concrete as, the network equipment 2 can offer subscriber equipment 1 in the network address in some application by target information, for example, the target information that the network equipment 2 is < < millet 3 3G mobiles (silver gray) WCDMA/GSM > > by title offers subscriber equipment 1 in the appZhong network address, Jingdone district; Then, subscriber equipment 1 calls Jingdone district app, and makes Jingdone district app obtain this target information and present to user according to this network address.

In addition,, for comprising the page that will initiate the keyword of corresponding request of access after being triggered, subscriber equipment 1 can and obtain and present to user by different modes on different opportunitys and browse.Specific implementation can exemplarily be set forth in following example.

For example, before the page issue that comprises described keyword, publisher can obtain the available keyword in parent page in searching keyword table/storehouse, wherein one or more available keyword are added and trigger control and be modified its related pages code, so that should (etc.) available keyword will be to the corresponding request of access of the network equipment 2 transmission after being triggered, publisher issues amended new page subsequently, for user, browse, thereby the new page that user browses comprises the keyword that will initiate corresponding request of access after being triggered.

Wherein, antistop list/storehouse can be stored in publisher's equipment, other web page editing equipment or even the network equipment 2 local or its addressable database separately.To the triggering setting of available keyword in the page, also can be undertaken by one of equipment, other web page editing equipment or network equipment 2 of publisher; When adding triggering control and revising its related pages code for available keyword by the network equipment 2, the network equipment 2 also needs amended page code to return to publisher, the code returning can be the code of full page, or is only the related pages code of available keyword.At this, trigger control and mean anyly applicable to the keyword that makes of the present invention, can in the page, by user, be triggered, and initiate the control of corresponding request of access, as hyperlink; Keyword is added and triggers after control, and its form of expression can be for example anchor text (keyword that comprises hyperlink).

And for example, after parent page issue, subscriber equipment 1, before loading parent page or in the process of loading parent page, can obtain the available keyword in parent page in searching keyword table/storehouse; Subsequently, by the network equipment 2 in parent page should (etc.) available keyword adds and triggers control and revise its related pages code, so that should (etc.) available keyword will initiate corresponding request of access after being triggered, and amended page code is returned to subscriber equipment 1, thereby the page code after subscriber equipment 1 analytic modification, and present and comprise the new page that will initiate the keyword of corresponding request of access after being triggered to user.

Wherein, antistop list/storehouse can be stored in the local of subscriber equipment 1 or the network equipment 2 or its addressable database separately.The page code that the network equipment 2 returns can be the code of full page, or the related pages code of available keyword only.In loading procedure, subscriber equipment 1 can or continue whole parent page the code of Segment to be loaded in parent page to be sent to the network equipment 2, and from the network equipment 2 receives its modifications of returning the code of Segment, as the Segment being returned loaded, subscriber equipment 1 can refresh respective page piecemeal in part, with the page that refreshes providing to user, comprises the keyword that will initiate corresponding request of access after being triggered.

For another example, after parent page loaded, user is while browsing this parent page, subscriber equipment 1 still can obtain the available keyword in parent page in searching keyword table/storehouse; Subsequently, by the network equipment 2 in parent page should (etc.) available keyword adds and triggers control and revise its related pages code, so that should (etc.) available keyword will initiate corresponding request of access after being triggered, and amended page code is returned to subscriber equipment 1, thereby subscriber equipment 1 can refresh corresponding Segment or refresh full page in part, so that the new page presenting to user comprises the keyword that will initiate corresponding request of access after being triggered.

Wherein, antistop list/storehouse can be stored in the local of subscriber equipment 1 or the network equipment 2 or its addressable database separately.Subscriber equipment 1 can by whole parent page or wherein the related pages code of available keyword be sent to the network equipment 2, and from the network equipment 2 receives its modifications of returning the code of Segment; The page code that the network equipment 2 returns can be the code of full page, or the related pages code of available keyword only.

Fig. 2 is device schematic diagram according to a further aspect of the present invention, and a kind of device that target information is provided is shown, and is also target information generator 20.As shown in Figure 2, target information generator 20 is installed in the network equipment 2, and target information generator 20 comprises device 21-23.

Particularly, comprise after being triggered and will initiate the keyword of corresponding request of access in the current page of browsing of user, user triggers this keyword; Subscriber equipment 1 sends and triggers the request of access that these keywords are initiated to the network equipment 2, and correspondingly, the device 21 of the network equipment 2 receives these request of access (for ease of distinguishing, below device 21 is called to request receiving device 21); The device 22 of the network equipment 2 is in response to this request of access, obtain the target information matching with this keyword and current attribute information thereof, wherein, current attribute information comprises the attribute information of this keyword in current page (for ease of distinguishing, below device 22 is called to information acquisition device 22); Subsequently, the device 23 of the network equipment 2 offers subscriber equipment 1 (for ease of distinguishing, below device 23 is called to information provider unit 23) by this target information; Subscriber equipment 1 presents this target information to user.

Preferably, above-mentioned each device of the network equipment 2 is to continue to carry out its respective operations, at this, it will be understood by those skilled in the art that " continuing " refers to above-mentioned each device respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, the providing of the reception of the request of conducting interviews, the acquisition of target information, target information.

Subscriber equipment 1 sends and triggers the request of access that in the page, keyword is initiated to the network equipment 2; Correspondingly, the request receiving device 21 of the network equipment 2 receives this request of access.

The precedent that continues, user triggers after keyword " millet ", and user's subscriber equipment 1 will be initiated corresponding request of access to the network equipment 2, thus request receiving device 21 receives after these request of access, can obtain the keyword being triggered in the page.

Wherein, the mode that request receiving device 21 obtains according to request of access the keyword being triggered in the page at least comprises:

2) in the current page of browsing of user, the keyword that can trigger request of access is set as hyperlink, and the address of each hyperlink is corresponding to its corresponding keyword, thereby when subscriber equipment 1 sends request of access according to the keyword of user's triggering to the network equipment 2, request receiving device 21 determines according to the address of its hyperlink the keyword that this is triggered.

Generally speaking, word may have different implications under different context, for example, " millet " possibility Zhi Yijia mobile phone production firm, also may refer to a kind of grain, thereby, a keyword may have a plurality of attribute informations, wherein each attribute information can be corresponding to a kind of implication or the classification of keyword, and as the mobile phone production firm of the attribute information of " millet " " mobile phone " corresponding to its indication, the attribute information of " millet " " crops " is corresponding to the grain of its indication.Therefore, for making the information acquisition device 22 of the network equipment 2 obtain the suitable target information corresponding with keyword, in request of access, can also comprise the attribute information of keyword in current page, it is the current attribute information of keyword, or, request of access comprises content of pages, the page URL of the current browsing pages of user, or even the information such as the body matter in the page (as the body matter in the page), can determine for the network equipment 2 attribute information of this keyword in current page in the operation of follow-up execution.

And for example, for triggering to initiate the keyword of request of access in the page, in its page code, can preset the current attribute information of this keyword, when user triggers after this keyword, subscriber equipment 1 is included in this keyword and this current attribute information in request of access, and be sent to the network equipment 2, thereby the request receiving device 21 of the network equipment 2 can receive the request of access that this comprises keyword and current attribute information thereof.

The request of access receiving from subscriber equipment 1 in response to request receiving device 21, the information acquisition device 22 of the network equipment 2 obtains and keyword wherein and the target information that matches with the current attribute information of this keyword, wherein, this current attribute information comprises the attribute information of this keyword in current page.

In one example, the network equipment 2 can be set up an information index storehouse in advance, wherein store keyword and attribute information thereof, and a plurality of pages corresponding with each attribute information of keyword, wherein each page can have various statistical values, one or more as the page authority value (pagerank value), visit capacity, in bidding etc.Thereby keyword and the current attribute information of this keyword in the page that information acquisition device 22 can trigger according to user, inquire about this information index storehouse and obtain the target information matching.Wherein, when information acquisition device 22 matches a plurality of candidate target information, information acquisition device 22 can be according to various default selective rules, for example the highest page authority value, high access, highest bid or the highest with the degree of correlation of current page, therefrom select finally to offer user's target information.Wherein, selective rule can specifically determine according to practical application, and the present invention does not limit.

For example, in information index storehouse, preserve in advance and " millet ", the page 1, the page 2, the page 3 that attribute information " crops " is corresponding, with " millet ", the page 4, the page 5, the page 6, the page 7 that attribute information " mobile phone " is corresponding.When request receiving device 21 receives the request of access that comprises keyword " millet " and current attribute information " mobile phone " thereof, information acquisition device 22 can first obtain the page 4, the page 5, the page 6, the page 7 according to " millet " and attribute information " mobile phone "; Then, information acquisition device 22 can be selected the highest page of page authority's value in these four pages, or the highest page of selection current accessed amount, or select the current the highest page of bidding, and using the selected page as the target pages matching with " millet " and current attribute information " mobile phone " thereof.

Alternately, above-mentioned information index storehouse can be the index information storehouse of search engine, or similar database, wherein store a plurality of pages or its URL, and the keyword comprising in each page, page properties information, thereby keyword and current attribute information thereof that information acquisition device 22 can trigger according to user are inquired about this information index storehouse, the page that acquisition matches, as comprise this keyword and the page properties information page consistent with this current attribute information, and therefrom select the target pages to user to be supplied according to above-mentioned selective rule.

Alternately, target information can be also that keyword and the current attribute information thereof that information acquisition device 22 triggers according to user generates in real time.For example, an information material library is set up in advance, wherein store a plurality of keywords, and a plurality of information segments corresponding with each keyword, each information segment has been marked fragment attributes information, thereby information acquisition device 22 can be inquired about this information material library and obtain a plurality of information segments that the keyword that triggers with user and current attribute information thereof match, and according to certain language/composition rule, these information segments are integrated into a complete target information, and offer subsequently user.

The target information obtaining due to information acquisition device 22 is the target information of current Optimum Matching normally, and therefore, the content of target information can have more ageing or better quality or more relevant to current page etc.

In another example, the network equipment 2 also can comprise an attribute determining device (not shown), this attribute determining device can be determined according to the content of current page the current attribute information of the keyword that user triggers, and then information acquisition device 22 obtains corresponding target information according to this keyword and current attribute information thereof.

1) attribute determining device, by the content analysis to current page, obtains the current attribute information of keyword.For example, attribute determining device obtains after the content of current page, therefrom intercepts the context of the keyword of user's triggering, by these contextual content analyses being determined to the current attribute information of this keyword.Concrete as, for " milletvice president Li Wanqiang just emits message on microblogging "; by this sentence is carried out to cutting; obtain entry " millet ", " vice president ", " Li Wanqiang ", " microblogging " etc.; because Li Wanqiang is Beijing millet science and technology limited Company vice president, thereby can to determine the current attribute information of this keyword " millet " be mobile phone to attribute determining device.Further, attribute determining device can also be carried out content analysis in conjunction with the context of this keyword in other paragraphs in current page, to determine the current attribute information of keyword.

2) attribute determining device is determined the wherein current attribute information of each keyword according to the professional depth value of the weight of each attribute information of each keyword in current page and each attribute information, thereby obtains the current attribute information of the keyword of user's triggering.

At this, the network equipment 2 can be set up an antistop list in advance, and this antistop list comprises a plurality of attribute informations of a plurality of keywords, each keyword and the weight of each attribute information wherein.For example, as above table one of the structure of antistop list.

For obtaining the current attribute information of keyword, the content of pages that attribute determining device can be first triggers the current page of request of access to user is cut word and is processed, to obtain a plurality of entries in this page; Then, attribute determining device is inquired about the weight that each attribute information that the as above antistop list of table one obtains one or more keywords of comprising in this page, attribute information that each keyword has, each keyword from these entries has; Subsequently, attribute determining device is according to the attribute information of all keywords in this page, statistics wherein each attribute information weight and, and in the attribute information that each keyword is had weight and the highest attribute information as this keyword the current attribute information in this page.

Attribute rank 1:1, attribute rank 2:0.9, attribute rank 3:0.8,

Attribute information under each attribute rank is as above shown in table two.

Accordingly, attribute determining device can obtain attribute rank and the classification coefficient thereof under each attribute information in all properties information of keyword in the page; Subsequently, attribute determining device add up each attribute information weight and, and in conjunction with its classification coefficient, obtain the integrate score of each attribute information, as wherein integrate score=weight and the * classification coefficient of each attribute information; Then, attribute determining device is according to the integrate score of each attribute information, determine uniquely the current attribute information of each keyword in this page, in the attribute information that each keyword has, the highest attribute information of integrate score is the current attribute information of this keyword in this page.

Attribute determining device obtains this page according to this URL, and its content of pages is cut to word and process, and to obtain a plurality of entries in this page, illustrates as follows:

Wherein, above bracket inner digital only represents sequence number.

Then, attribute determining device searching keyword table obtains keyword wherein, as Meizu, Sina, microblogging, millet, Samsung, and the attribute information that has of each keyword and the weight that wherein each attribute information has, specifically as above shown in table three.

Subsequently, attribute determining device basis is the weight and the current attribute information of determining each keyword in this page of each attribute information wherein, as for attribute information " mobile phone ", its weight and=corresponding to the weight 100+ of keyword " Meizu " corresponding to the weight 80+ of keyword " millet " the weight 60=240 corresponding to keyword " Samsung ", in like manner can obtain attribute information " IT " weight and=100+100=200, the weight and=20 of attribute information " crops ", the weight and=20 of attribute information " camera ", and the weight and=20 of attribute information " computer ", accordingly, for keyword " millet ", it has attribute information " mobile phone " (weight and 240) and " crops " (weight and 20), attribute determining device is by wherein weight and the highest attribute information " mobile phone " are defined as the current attribute information of keyword " millet " in this page.

Preferably, attribute determining device also can be in conjunction with other classification coefficient of attribute level under each attribute information, calculate the integrate score of each attribute information, as for attribute information " mobile phone ", its weight and=corresponding to the weight 100+ of keyword " Meizu " corresponding to the weight 80+ of keyword " millet " the weight 60=240 corresponding to keyword " Samsung ", its classification coefficient is as being 0.9, its integrate score=240*0.9=216, in this page, the calculating of the integrate score of each attribute information is specifically as above shown in table four.

Then, attribute determining device is according to the integrate score of each attribute information in upper table four, determine the current attribute information of each keyword in this page, for example, the highest attribute information of integrate score in the attribute information that each keyword is had, current attribute information as this keyword, thereby can determine uniquely the current attribute information of each keyword in this page, as for keyword " millet ", it has attribute information " mobile phone " and " crops ", according to upper table four, the integrate score of attribute information " mobile phone " is 216, the integrate score of attribute information " crops " is 16, therefore the current attribute information using attribute information " mobile phone " as keyword " millet ", the attribute information of each keyword in this page is specifically as above shown in table five.

Because the mode of the current attribute information of above-mentioned acquisition keyword has been considered all properties information of all keywords in the page, therefore the current attribute information of the final keyword obtaining of attribute determining device has embodied the attribute information of keyword in current page more exactly, also makes the information acquisition device 22 of the network equipment 2 can obtain accordingly the target information higher with the degree of correlation of current page.

Preferably, attribute determining device can be two separate functional modules with information acquisition device 22, also can be integrated in information acquisition device 22.

Subsequently, information provider unit 23 offers subscriber equipment 1 by obtained target information, and correspondingly, subscriber equipment 1 receives this target information.

At this, information provider unit 23 provides the mode of target information to include but not limited to following mode to subscriber equipment 1:

1) information provider unit 23 is directly sent to subscriber equipment 1 by target information according to existing various communication protocol.For example, if target information is webpage, information provider unit 23 can send it to subscriber equipment 1 based on network communication protocols such as HTTP, HTTPS; If target information is video, information provider unit 23 can send it to subscriber equipment 1 based on stream media protocols such as MMS, RTSP.

2) information provider unit 23 is sent to subscriber equipment 1 by the network address of target information.For example, if target information is webpage, information provider unit 23 can be sent to subscriber equipment 1 by the URL of target information, if target information is video, information provider unit 23 can be sent to subscriber equipment 1 by the netcast address of target information or network storage address.

3) information provider unit 23 is sent to subscriber equipment 1 by the run time version of target information, thereby after subscriber equipment 1 this run time version of execution, can be by presenting target information as pop-up box, suspension window etc.

Wherein, information provider unit 23 can provide full content or its synopsis or its File Snapshot of target information, for presenting on subscriber equipment 1.

Subscriber equipment 1 presents this target information to user.

1) by pop-up window, present.

2) by jumping to the page of target information, present.

For example, information provider unit 23 offers subscriber equipment 1 by the URL of target information, so that the application program in subscriber equipment 1, as browser or other, can resolve the application of URL, jumps to the page of target information from current page.

3) by calling respective application, present.

For example, information provider unit 23 offers subscriber equipment 1 by target information, and subscriber equipment 1 calls respective application according to the form of this target information and opens and present this target information.

Concrete as, information provider unit 23 offers subscriber equipment 1 using one section of video or a PDF document as target information, subscriber equipment 1 calls corresponding video player or document reader is opened target information, thereby presents target information in called application.

And for example, information provider unit 23 offers subscriber equipment 1 by the URL of target information or run time version, and subscriber equipment 1 calls respective application and resolves and present this target information.

Concrete as, information provider unit 23 can offer subscriber equipment 1 in the network address in some application by target information, for example, the target information that information provider unit 23 is < < millet 3 3G mobiles (silver gray) WCDMA/GSM > > by title offers subscriber equipment 1 in the appZhong network address, Jingdone district; Then, subscriber equipment 1 calls Jingdone district app, and makes Jingdone district app obtain this target information and present to user according to this network address.

Wherein, antistop list/storehouse can be stored in publisher's equipment, other web page editing equipment or even the network equipment 2 local or its addressable database separately.Specific device that also can be in publisher's equipment, other web page editing equipment or the network equipment 2 to the triggering setting of available keyword in the page is (not shown, for ease of distinguishing, below this specific device is called to homepage modification device) one of carry out; When adding triggering control and revising its related pages code for available keyword by homepage modification device, homepage modification device also needs amended page code to return to publisher, the code returning can be the code of full page, or is only the related pages code of available keyword.At this, trigger control and mean anyly applicable to the keyword that makes of the present invention, can in the page, by user, be triggered, and initiate the control of corresponding request of access, as hyperlink; Keyword is added and triggers after control, and its form of expression can be for example anchor text (keyword that comprises hyperlink).

And for example, after parent page issue, subscriber equipment 1, before loading parent page or in the process of loading parent page, can obtain the available keyword in parent page in searching keyword table/storehouse; Subsequently, by homepage modification device be in parent page should (etc.) available keyword add to trigger control and revises its related pages code, so that should (etc.) available keyword will initiate corresponding request of access after being triggered, and amended page code is returned to subscriber equipment 1, thereby the page code after subscriber equipment 1 analytic modification, and present and comprise the new page that will initiate the keyword of corresponding request of access after being triggered to user.

Wherein, antistop list/storehouse can be stored in the local of subscriber equipment 1 or the network equipment 2 or its addressable database separately.The page code that homepage modification device returns can be the code of full page, or the related pages code of available keyword only.In loading procedure, subscriber equipment 1 can or continue whole parent page the code of Segment to be loaded in parent page to be sent to the network equipment 2, and from the homepage modification device of the network equipment 2 receives its modification of returning the code of Segment, as the Segment being returned loaded, subscriber equipment 1 can refresh respective page piecemeal in part, with the page that refreshes providing to user, comprises the keyword that will initiate corresponding request of access after being triggered.

For another example, after parent page loaded, user is while browsing this parent page, subscriber equipment 1 still can obtain the available keyword in parent page in searching keyword table/storehouse; Subsequently, by homepage modification device be in parent page should (etc.) available keyword add to trigger control and revises its related pages code, so that should (etc.) available keyword will initiate corresponding request of access after being triggered, and amended page code is returned to subscriber equipment 1, thereby subscriber equipment 1 can refresh corresponding Segment or refresh full page in part, so that the new page presenting to user comprises the keyword that will initiate corresponding request of access after being triggered.

Wherein, antistop list/storehouse can be stored in the local of subscriber equipment 1 or the network equipment 2 or its addressable database separately.Subscriber equipment 1 can by whole parent page or wherein the related pages code of available keyword be sent to the network equipment 2, and from the homepage modification device of the network equipment 2 receives its modification of returning the code of Segment; The page code that homepage modification device returns can be the code of full page, or the related pages code of available keyword only.

It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt special IC (ASIC), general object computing machine or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as coordinate the circuit of carrying out each step or function with processor.

In addition, a part of the present invention can be applied to computer program, and for example computer program instructions, when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in according in the working storage of the computer equipment of described programmed instruction operation.At this, comprise according to one embodiment of present invention a device, this device comprises for storing the storer of computer program instructions and for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device and move based on aforementioned according to the method for a plurality of embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in system claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. a method for target information is provided to user, wherein, in the current page of browsing of user, comprises after being triggered and will initiate the keyword of corresponding request of access;

Wherein, the method comprises:

-described target information is offered to described user.

2. method according to claim 1, wherein, the method also comprises:

-according to the weight of the attribute information of all keywords in described current page and, determine the current attribute information of the described keyword that described user triggers.

3. method according to claim 2, wherein, the current attribute information of described keyword is also determined in conjunction with other classification coefficient of attribute level under the attribute information of all keywords in described current page.

4. according to the method in any one of claims 1 to 3, wherein, the described step that described target information is offered to described user specifically comprises:

-URL of described target information is offered to described subscriber equipment, so that described subscriber equipment jumps to the page of described target information from described current page.

5. according to the method in any one of claims 1 to 3, wherein, the described step that described target information is offered to described user specifically comprises:

-described target information is offered to described subscriber equipment, so that described subscriber equipment calls respective application and present described target information in called application.

6. according to the method described in any one in claim 1 to 5, wherein, the method also comprises:

-for the available keyword in the page to be released, add and trigger control and revise its related pages code, so that comprising while being published after being triggered, the described amended page to be released will initiate the keyword of corresponding request of access.

7. according to the method described in any one in claim 1 to 5, wherein, the method also comprises:

-receive the page that described subscriber equipment sends, or available keyword wherein and related pages code thereof;

-for the available keyword in the described page, add and trigger control and revise its related pages code, so that described available keyword will be initiated corresponding request of access after being triggered;

-amended described related pages code is sent to described subscriber equipment, to upgrade the current page of browsing of described user, described current page is comprised the keyword that will initiate corresponding request of access after being triggered.

8. a device for target information is provided to user, wherein, in the current page of browsing of user, comprises after being triggered and will initiate the keyword of corresponding request of access;

Wherein, this device comprises:

For described target information being offered to described user's device.

9. device according to claim 8, wherein, this device also comprises:

For according to the weight of the attribute information of all keywords of described current page and, determine the device of the current attribute information of the described keyword that described user triggers.

10. device according to claim 9, wherein, the current attribute information of described keyword is also determined in conjunction with other classification coefficient of attribute level under the attribute information of all keywords in described current page.

Device in 11. according to Claim 8 to 10 described in any one, wherein, the described device that described target information is offered to described user specifically for:

Device in 12. according to Claim 8 to 10 described in any one, wherein, the described device that described target information is offered to described user specifically for:

Device in 13. according to Claim 8 to 12 described in any one, wherein, this device also comprises:

The device that is used to available keyword in the page to be released to add to trigger control and revise its related pages code, will initiate the keyword of corresponding request of access so that the described amended page to be released comprises while being published after being triggered.

Device in 14. according to Claim 8 to 12 described in any one, wherein, this device also comprises:

The page sending for receiving described subscriber equipment, or the device of available keyword wherein and related pages code thereof;

Described available keyword is used to the available keyword in the described page to add the device that triggers control and revise its related pages code, so that will be initiated corresponding request of access after being triggered;

For amended described related pages code being sent to the device of described subscriber equipment, to upgrade the current page of browsing of described user, described current page is comprised after being triggered, will initiate the keyword of corresponding request of access.