CN106469205A - A kind of method and apparatus of the geographical location information determining user - Google Patents
A kind of method and apparatus of the geographical location information determining user Download PDFInfo
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- CN106469205A CN106469205A CN201610797663.XA CN201610797663A CN106469205A CN 106469205 A CN106469205 A CN 106469205A CN 201610797663 A CN201610797663 A CN 201610797663A CN 106469205 A CN106469205 A CN 106469205A
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- information
- address information
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- active user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
It is an object of the invention to provide a kind of method and apparatus of the geographical location information determining user.Wherein, the network equipment obtains the historical address information of active user, and according to described historical address information, determines the geographical location information of described active user.Compared with prior art, the present invention can consider the multinomial historical address information of user, comes for user in predicting current geographic position information.
Description
Technical field
The present invention relates to technical field of information processing, the technology of more particularly, to a kind of geographical location information determining user.
Background technology
Mostly positioning to user is to be carried out by GPS or IP address at present, but the GPS information of user not always can
Enough get, and the arrival with the time of cell-phone, due to there is gateway IP, user's roaming and browser agent IP on wireless
The problems such as, this leads to wireless IP spatial identification inaccurate.
Content of the invention
It is an object of the invention to provide a kind of method and apparatus of the geographical location information determining user.
According to an aspect of the invention, it is provided a kind of method of the geographical location information determining user, wherein, the party
Method comprises the following steps：
The historical address information of-acquisition active user, wherein, described historical address information at least includes following any one：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
- according to described historical address information, determine the geographical location information of described active user.
According to another aspect of the present invention, additionally provide a kind of method of the geographical location information determining user, wherein,
The method comprises the following steps：
- believed according to the historical address information of multiple users marking in advance and the wherein corresponding geographical position of each user
Breath, carries out model training, to obtain the geographical identification model training,
Wherein, described historical address information at least includes following any one：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
Wherein, the method also includes：
- according to the historical address information of active user, by described geography identification model, determine the ground of described active user
Reason positional information.
According to a further aspect of the invention, additionally provide a kind of device of the geographical location information determining user, wherein,
This device includes：
- for obtain active user historical address information device, wherein, described historical address information at least include with
Lower any one：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
- for according to described historical address information, determining the device of the geographical location information of described active user.
Compared with prior art, the present invention can consider the multinomial historical address information of user, comes for user in predicting
Current geographic position information.For example, the information such as gps, wifi ip in user's nearest phase of history period and search behavior,
By the geographical identification model training, the present invention can accurately predict the current geographic position information of a user, from
And improve the spatial identification accuracy of user., if a user frequently searches for, and " Back Long View is good taking the search word of user as a example
The restaurant eaten ", " place gone window-shopping in Zhong Guan-cun " these words, then it is probably greatly in Beijing that this user just has, for another example
In one past 7 days of user, be all in Back Long View by GPS location, that just illustrates that this user is likely to also be located at now Beijing daily.
When cannot precisely know the current location of user, the present invention can predict its current geographic position for active user
Information, this may be widely used for the various scenes needing user's location information, for example, may be used for active user more accurate
Pushed information and Search Results etc. are provided.This is clearly advantageous to lift Consumer's Experience.And, when by the solution of the present invention Lai
During for user in predicting current geographic position, according to the geographical position predicted, promotion message can be more targetedly pushed
To the user of relevant position, this has effectively raised the precision of promotion message, and then affects the clicking rate of promotion message.
Brief description
By reading the detailed description that non-limiting example is made made with reference to the following drawings, other of the present invention
Feature, objects and advantages will become more apparent upon：
Fig. 1 illustrates the method flow diagram of the geographical location information for determining user according to an embodiment of the invention；
Fig. 2 illustrates the schematic device of the geographical location information for determining user according to an embodiment of the invention.
In accompanying drawing, same or analogous reference represents same or analogous part.
Specific embodiment
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The process described as flow chart or method.Although operations are described as the process of order by flow chart, therein permitted
Multioperation can be implemented concurrently, concomitantly or simultaneously.Additionally, the order of operations can be rearranged.When it
Described process when operation completes can be terminated, it is also possible to have the additional step being not included in accompanying drawing.Described process
Can correspond to method, function, code, subroutine, subprogram etc..
Alleged within a context " computer equipment ", also referred to as " computer ", refer to by running preset program or to refer to
Order executing the intelligent electronic device of the predetermined process process such as numerical computations and/or logical calculated, its can include processor with
Memorizer, to execute predetermined process process by the programmed instruction that computing device prestores in memory, or by ASIC,
The hardware such as FPGA, DSP execute predetermined process process, or combine to realize by said two devices.Computer equipment includes but does not limit
In server, PC (PC), notebook computer, panel computer, smart mobile phone etc..
Described computer equipment for example includes user equipment and the network equipment.Wherein, described user equipment includes but does not limit
In PC (PC), notebook computer, mobile terminal etc., described mobile terminal includes but is not limited to smart mobile phone, PDA etc.；
The described network equipment includes but is not limited to single network server, the server group of multiple webserver composition or is based on cloud meter
Calculate the cloud being made up of a large amount of computers or the webserver of (Cloud Computing), wherein, cloud computing is Distributed Calculation
One kind, a super virtual computer being made up of a group loosely-coupled computer collection.Wherein, described computer equipment can
Isolated operation realizing the present invention, also can access network and by carrying out reality with the interactive operation of other computer equipments in network
The existing present invention.Wherein, the network residing for described computer equipment includes but is not limited to the Internet, wide area network, Metropolitan Area Network (MAN), local
Net, VPN etc..
It should be noted that described user equipment, the network equipment and network etc. are only for example, other are existing or from now on may be used
The computer equipment that can occur or network are such as applicable to the present invention, within also should being included in the scope of the present invention, and to draw
It is incorporated herein with mode.
The method (some of them are illustrated by flow process) being discussed herein below can by hardware, software, firmware, in
Between part, microcode, hardware description language or its combination in any implementing.When with software, firmware, middleware or microcode Lai real
Shi Shi, the program code or code segment in order to implement necessary task can be stored in machine or computer-readable medium (such as
Storage medium) in.(one or more) processor can implement necessary task.
Concrete structure disclosed herein and function detail are only representational, and are for describing showing of the present invention
The purpose of example property embodiment.But the present invention can be implemented by many alternative forms, and is not interpreted as
It is limited only by the embodiments set forth herein.
Although it should be appreciated that may have been used term " first ", " second " etc. here to describe unit,
But these units should not be limited by these terms.It is used for the purpose of a unit and another unit using these terms
Make a distinction.For example, in the case of the scope without departing substantially from exemplary embodiment, it is single that first module can be referred to as second
Unit, and similarly second unit can be referred to as first module.Term "and/or" used herein above include one of or
Any and all combination of more listed associated item.
It should be appreciated that when a unit is referred to as " connection " or during " coupled " to another unit, it can directly connect
Connect or be coupled to described another unit, or there may be temporary location.On the other hand, when a unit is referred to as " directly connecting
Connect " or " direct-coupling " arrive another unit when, then there is not temporary location.Should explain in a comparable manner and be used for retouching
State relation between unit other words (for example " between being in ... " compared to " between being directly in ... ", " and with ... adjacent
Closely " compared to " with ... be directly adjacent to " etc.).
Term used herein above is used for the purpose of description specific embodiment and is not intended to limit exemplary embodiment.Unless
Context clearly refers else, and otherwise singulative " one " used herein above, " one " also attempt to including plural number.Also should
When being understood by, term " inclusion " used herein above and/or "comprising" specify stated feature, integer, step, operation,
Unit and/or the presence of assembly, and do not preclude the presence or addition of other features one or more, integer, step, operation, unit,
Assembly and/or a combination thereof.
It should further be mentioned that in some replaces realization modes, the function/action being previously mentioned can be according to different from attached
The order that in figure indicates occurs.For example, depending on involved function/action, the two width figures in succession illustrating actually may be used
Substantially simultaneously to execute or sometimes can execute in a reverse order.
The present invention can be realized by computer equipment.Typically, the present invention can be realized by the network equipment, but people in the art
Member is it will be understood that the solution of the present invention equally can be realized by user equipment, as long as it possesses calculating/process of the presently claimed invention
Ability.For purposes of illustration only, the realization of the following multiplex network equipment is illustrated in this specification, but those skilled in the art should be able to
Understand, these citings are only used for illustrating the purpose of the present invention, and are understood not to any limitation of the invention.
Below in conjunction with the accompanying drawings the present invention is described in further detail.
Fig. 1 illustrates according to one embodiment of present invention, wherein specifically illustrates a kind of geographical location information determining user
Method.As shown in figure 1, in step sl, the network equipment obtains the historical address information of active user；In step s 2, net
Network equipment, according to described historical address information, determines the geographical location information of described active user.
Specifically, in step sl, the network equipment obtains the historical address information of active user.
Here, the historical address information of user can be the various address informations of user's nearest a period of time, such as recently
Address information in 30 days, the selection of concrete time period can depend on the needs with application.
Wherein, described historical address information at least includes following any one：
1) history GPS information.
For example, the network equipment can obtain the GPS information in nearest 30 days of active user.
The GPS information of user can be obtained by way of existing various acquisition GPS information, for example, from user equipment
GPS module in obtain user history GPS information；In this regard, the present invention is not specifically limited.
2) history WiFi IP information；
For example, the network equipment can obtain the WiFi IP information accessing in nearest 30 days of active user, namely active user
The IP address information of the WiFi equipment accessing in nearest 30 days.Specifically such as, each user reports in its nearest 30 days to the network equipment
The WiFi IP information accessing, accordingly, the network equipment can obtain the history WiFi IP information of active user.
3) the association address information of historical search behavior.
Here, the historical search behavior of user includes but is not limited to search keyword and the user's history that user's history uses
The Search Results browsing.
For example, the address keyword included in search keyword that user's history can be used by the network equipment, directly
Association address information as user.Or, the network equipment determines its corresponding association address letter according to aforementioned addresses key word
Breath, such as address keyword are " Xizhimen ", then can determine that its corresponding association address information is " Beijing ".
And for example, the address keyword comprising in the Search Results that the network equipment is browsed when can search for user's history,
Association address information directly as user.Specifically such as, the page pointed by Search Results that the network equipment browses from user's history
Middle extraction address keyword, such as occurrence number reach the address keyword of certain frequency, and using these address keyword as with
The association address information at family.
Preferably, the network equipment, according to the historical search behavior of active user, obtains corresponding association address key word, enters
And according to acquired association address key word, determine corresponding association address information.
For example, the search keyword that the network equipment uses according to active user's history, therefrom obtains corresponding association address
Key word, such as active user's historical search " restaurant that Back Long View is fond of eating ", then can therefrom obtain association address key word and " return
Long Guan ", and then corresponding association address information is determined according to this association address key word, such as " Beijing ".
Here, can have certain region membership relation between association address key word and association address information.For example,
When association address key word is a specific address, such as " Cao Xi North Road ", according to its region membership relation, corresponding association
Address information can be affiliated commercial circle such as " Xujiahui " or affiliated district such as " Xuhui District ", or affiliated province
City such as " Shanghai City ".Selection to aforementioned region membership relation can depend on the needs of concrete application it is also possible to depend on working as
The precision of front fetched data.
Additionally, with regard to the identification to active user, login user can be divided into and be not logged in user and come using different sides
Formula is carried out.
For example, for login user, the network equipment can obtain this account nearest according to the login account of active user
Corresponding address information during a period of time each login.
For being not logged in user, the network equipment can identify active user, to obtain according to the cookie information of active user
Take the historical address information of active user.
For example, during customer access network equipment, the network equipment can distribute cookie information to user, sets including network
The standby interim id information for user's distribution, according to this interim id information, the network equipment can identify active user, and then acquisition is worked as
The historical address information of front user, residing each address information during a period of time accessing network equipment as nearest in active user.
Subsequently, in step s 2, the network equipment, according to the historical address information of active user, determines the geography of active user
Positional information.
Here, the network equipment to determine that the mode of the geographical location information of active user at least includes following two：
1) priority according to acquired each historical address information, therefrom determines the geographical location information of active user.
For example, priority can arrange as follows：History GPS information ＞ history WiFi IP information ＞ historical context address is believed
Breath.
Generally GPS information is truly to reflect the geographical position of user, but because the network equipment can not be always
Obtain the GPS information of user, therefore, when there being other address informations of user, the network equipment can also be from other address informations
To determine the geographical position of user, such as the IP address information of the WiFi equipment that user equipment accesses, but due to WiFi equipment
The access networks such as agency may be passed through, thus WiFi IP information nor the true geographical position reflecting user sometimes.User's
Search behavior, is especially wherein associated with the search behavior of address information, often implies the geographical position that have expressed user, because
This, the network equipment can also set about predicting the current geographic position information of user from the historical search behavior of user.
2) according to described historical address information, by the geographical identification model training, determine the ground of described active user
Reason positional information.
Wherein, the training process of geographical identification model can for example, and the network equipment is according to the multiple users' marking in advance
Historical address information and the wherein corresponding geographical location information of each user, carry out model training, to obtain the ground training
Reason identification model.
For example, for users multiple known to geographical location information, the network equipment also obtains wherein that each user is extremely
One item missing historical address information, the history GPS information of user 1 and history WiFiIP information, the history WiFi IP information of user 2
With historical context address information, such；These training datas are inputted geographical identification model by the network equipment, to carry out to it
Training, such as using the historical address information of each user as the input data having marked, by its each self-corresponding geographical location information
As the output data having marked, input geographical identification model one by one so that geographical identification model can learn automatically to identification
Pattern, thus obtain the geographical identification model training.
Wherein, described geography identification model includes but is not limited to 1) maximum entropy model；2)DNN(deep neural
Network, deep neural network) model.Geography identification model of the present invention can be automatic by machine-learning process
Learn the shadow of weight to each historical address information and its impact each other and the geographical location information to final output
Ring, such that it is able to the prediction for the geographical location information to active user.
Fig. 2 illustrates according to one embodiment of present invention, wherein specifically illustrates a kind of geographical location information determining user
Device.As shown in Fig. 2 device 200 is installed in network equipment side, it specifically includes historical address acquisition device 201 and ground
Reason position determining means 202.
Wherein, historical address acquisition device 201 obtains the historical address information of active user；Subsequently, geographical position determines
Device 202, according to described historical address information, determines the geographical location information of described active user.
Specifically, historical address acquisition device 201 obtains the historical address information of active user.
Here, the historical address information of user can be the various address informations of user's nearest a period of time, such as recently
Address information in 30 days, the selection of concrete time period can depend on the needs with application.
Wherein, described historical address information at least includes following any one：
1) history GPS information.
For example, historical address acquisition device 201 can obtain the GPS information in nearest 30 days of active user.
The GPS information of user can be obtained by way of existing various acquisition GPS information, and for example, historical address obtains
Device 201 is taken to obtain the history GPS information of user from the GPS module of user equipment；In this regard, the present invention is not specifically limited.
2) history WiFi IP information；
For example, historical address acquisition device 201 can obtain the WiFi IP information accessing in nearest 30 days of active user,
Namely the IP address information of the WiFi equipment accessing in nearest 30 days of active user.Specifically such as, each user reports to the network equipment
The WiFi IP information accessing in its nearest 30 days, accordingly, historical address acquisition device 201 can obtain the history of active user
WiFi IP information.
3) the association address information of historical search behavior.
Here, the historical search behavior of user includes but is not limited to search keyword and the user's history that user's history uses
The Search Results browsing.
For example, the address included in search keyword that user's history can be used by historical address acquisition device 201
Key word, directly as the association address information of user.Or, historical address acquisition device 201 is according to aforementioned addresses key word
Determine its corresponding association address information, such as address keyword is " Xizhimen ", then can determine its corresponding association address letter
Cease for " Beijing ".
And for example, comprise in the Search Results that historical address acquisition device 201 is browsed when can search for user's history
Address keyword, directly as the association address information of user.Specifically such as, historical address acquisition device 201 is clear from user's history
Address keyword is extracted, such as occurrence number reaches the address keyword of certain frequency in the page pointed by the Search Results look at, and
Using these address keyword as user association address information.
Preferably, historical address acquisition device 201, according to the historical search behavior of active user, obtains accordingly associatedly
Location key word, and then according to acquired association address key word, determine corresponding association address information.
For example, the search keyword that historical address acquisition device 201 uses according to active user's history, therefrom obtains corresponding
Association address key word, such as active user's historical search " restaurant that Back Long View is fond of eating ", then can therefrom obtain associatedly
Location key word " Back Long View ", and then corresponding association address information is determined according to this association address key word, such as " Beijing ".
Here, can have certain region membership relation between association address key word and association address information.For example,
When association address key word is a specific address, such as " Cao Xi North Road ", according to its region membership relation, corresponding association
Address information can be affiliated commercial circle such as " Xujiahui " or affiliated district such as " Xuhui District ", or affiliated province
City such as " Shanghai City ".Selection to aforementioned region membership relation can depend on the needs of concrete application it is also possible to depend on working as
The precision of front fetched data.
Additionally, with regard to the identification to active user, login user can be divided into and be not logged in user and come using different sides
Formula is carried out.
For example, for login user, historical address acquisition device 201 can obtain according to the login account of active user
This account address information corresponding when logging in every time nearest a period of time.
For being not logged in user, historical address acquisition device 201 can identify and work as according to the cookie information of active user
Front user, to obtain the historical address information of active user.
For example, during customer access network equipment, the network equipment can distribute cookie information to user, sets including network
The standby interim id information for user's distribution, according to this interim id information, historical address acquisition device 201 can identify current use
Family, and then obtain the historical address information of active user, residing during a period of time accessing network equipment as nearest in active user
Each address information.
Subsequently, geographical position determines the historical address information according to active user for the device 202, determines the geography of active user
Positional information.
Here, geographical position determine device 202 determine active user geographical location information mode at least include following
Two kinds：
1) priority according to acquired each historical address information, therefrom determines the geographical location information of active user.
For example, priority can arrange as follows：History GPS information ＞ history WiFi IP information ＞ historical context address is believed
Breath.
Generally GPS information is truly to reflect the geographical position of user, but because the network equipment can not be always
Obtain the GPS information of user, therefore, when there being other address informations of user, geographical position determines that device 202 can also be from it
His address information determining the geographical position of user, such as the IP address information of the WiFi equipment that user equipment accesses, but by
The access networks such as agency may be passed through in WiFi equipment, thus WiFi IP information nor the true geography reflecting user sometimes
Position.The search behavior of user, is especially wherein associated with the search behavior of address information, often implies and have expressed user's
Geographical position, therefore, geographical position determines that device 202 can also set about predicting working as of user from the historical search behavior of user
Front geographical location information.
2) according to described historical address information, by the geographical identification model training, determine the ground of described active user
Reason positional information.
Wherein, device 200 can also include model training apparatus 203, and model training apparatus 203 are to geographical identification model
Training process can for example, and model training apparatus 203 are according to the historical address information of the multiple users marking in advance and wherein
The corresponding geographical location information of each user, carries out model training, to obtain the geographical identification model training.
For example, for users multiple known to geographical location information, model training apparatus 203 also obtain wherein each use
At least one the historical address information at family, the history GPS information of user 1 and history WiFi IP information, history WiFi of user 2
IP information and historical context address information, such；Model training apparatus 203 identify mould by geographical for the input of these training datas
Type, to be trained to it, such as using the historical address information of each user as the input data having marked, it is each self-corresponding
Geographical location information, as the output data having marked, inputs geographical identification model one by one so that geographical identification model can be certainly
Recognition mode is arrived in dynamic study, thus obtaining the geographical identification model training.
Wherein, described geography identification model includes but is not limited to 1) maximum entropy model；2)DNN(deep neural
Network, deep neural network) model.Geography identification model of the present invention can be automatic by machine-learning process
Learn the shadow of weight to each historical address information and its impact each other and the geographical location information to final output
Ring, such that it is able to the prediction for the geographical location information to active user.
It should be noted that the present invention can be carried out in software and/or software with the assembly of hardware, for example, this
Each bright device can be realized using special IC (ASIC) or any other similar hardware device.In an embodiment
In, the software program of the present invention can realize steps described above or function by computing device.Similarly, the present invention
Software program (including related data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory,
Magnetically or optically driver or floppy disc and similar devices.In addition, some steps of the present invention or function can employ hardware to realize, example
As coordinated thus executing the circuit of each step or function as with processor.
It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie
In the case of the spirit or essential attributes of the present invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power
Profit requires rather than described above limits, it is intended that all in the implication and scope of the equivalency of claim by falling
Change is included in the present invention.Any reference in claim should not be considered as limiting involved claim.This
Outward it is clear that " inclusion " one word is not excluded for other units or step, odd number is not excluded for plural number.In system claims, statement is multiple
Unit or device can also be realized by software or hardware by a unit or device.The first, the second grade word is used for table
Show title, and be not offered as any specific order.
Claims (11)
1. a kind of method of the geographical location information determining user, wherein, the method comprises the following steps：
The historical address information of-acquisition active user, wherein, described historical address information at least includes following any one：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
- according to described historical address information, determine the geographical location information of described active user.
2. method according to claim 1, wherein, the step tool of the described geographical location information determining described active user
Body includes：
- according to described historical address information, by the geographical identification model training, determine the geographical position of described active user
Information；
Wherein, the method also includes：
- according to the historical address information of multiple users that marks in advance and the wherein corresponding geographical location information of each user,
Carry out model training, with the geographical identification model training described in obtaining.
3. method according to claim 1 and 2, wherein, the step tool of the described historical address information obtaining active user
Body includes：
- according to the cookie information of described active user, identify described active user, to obtain the history ground of described active user
Location information.
4. according to the method in any one of claims 1 to 3, wherein, described historical address information includes historical search row
For association address information；
Wherein, the method also includes：
- according to the historical search behavior of described active user, obtain corresponding association address key word；
- according to described association address key word, determine corresponding association address information.
5. method according to any one of claim 1 to 4, wherein, described geography identification model includes following any one：
- maximum entropy model；
- DNN model.
6. a kind of method of the geographical location information determining user, wherein, the method comprises the following steps：
- according to the historical address information of multiple users that marks in advance and the wherein corresponding geographical location information of each user,
Carry out model training, to obtain the geographical identification model training,
Wherein, described historical address information at least includes following any one：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
Wherein, the method also includes：
- according to the historical address information of active user, by described geography identification model, determine the geographical position of described active user
Confidence ceases.
7. a kind of device of the geographical location information determining user, wherein, this device includes：
- for obtaining the device of the historical address information of active user, wherein, described historical address information at least includes following
One：
- history GPS information；
- history WiFi IP information；
The association address information of-historical search behavior；
- for according to described historical address information, determining the device of the geographical location information of described active user.
8. device according to claim 7, wherein, the operation tool of the described geographical location information determining described active user
Body includes：
- according to described historical address information, by the geographical identification model training, determine the geographical position of described active user
Information；
Wherein, this device also includes：
- for being believed according to the historical address information of multiple users marking in advance and the wherein corresponding geographical position of each user
Breath, carries out model training, the device of the geographical identification model to train described in obtaining.
9. the device according to claim 7 or 8, wherein, the operation tool of the described historical address information obtaining active user
Body includes：
- according to the cookie information of described active user, identify described active user, to obtain the history ground of described active user
Location information.
10. the device according to any one of claim 7 to 9, wherein, described historical address information includes historical search row
For association address information；
Wherein, this device also includes：
- according to the historical search behavior of described active user, obtain corresponding association address key word；
- according to described association address key word, determine corresponding association address information.
11. devices according to any one of claim 7 to 10, wherein, described geography identification model includes following arbitrary
?：
- maximum entropy model；
- DNN model.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610797663.XA CN106469205B (en) | 2016-08-31 | 2016-08-31 | Method and device for determining geographical location information of user |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610797663.XA CN106469205B (en) | 2016-08-31 | 2016-08-31 | Method and device for determining geographical location information of user |
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| Publication Number | Publication Date |
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| CN106469205A true CN106469205A (en) | 2017-03-01 |
| CN106469205B CN106469205B (en) | 2020-06-05 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610797663.XA Active CN106469205B (en) | 2016-08-31 | 2016-08-31 | Method and device for determining geographical location information of user |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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