CN104933126A - Activity recommending method based on electronic map, activity recommending device based on electronic map and activity recommending system based on electronic map - Google Patents
Activity recommending method based on electronic map, activity recommending device based on electronic map and activity recommending system based on electronic map Download PDFInfo
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- CN104933126A CN104933126A CN201510317424.5A CN201510317424A CN104933126A CN 104933126 A CN104933126 A CN 104933126A CN 201510317424 A CN201510317424 A CN 201510317424A CN 104933126 A CN104933126 A CN 104933126A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses an activity recommending method based on an electronic map, an activity recommending device based on the electronic map and an activity recommending system based on the electronic map, wherein the method comprises the following steps of: determining a first retrieval item used for representing user activity demands according to information uploaded by a client or determining the first retrieval item according to pre-stored user information, wherein each of the information uploaded by the client and the user information includes user position information; carrying out database retrieval according to the first retrieval item and obtaining activity relevant information of an activity item matched with the first retrieval item, wherein the obtained activity relevant information includes an activity address; and calculating an activity path according to the user position information, the obtained activity relevant information and a preset path calculating strategy, and sending the activity path to the client. When the method, the device and the system are adopted, the activity path can be planned for the user according to the user demands; the activity scheme can be provided; and the user experience can be improved.
Description
Technical field
The present invention relates to electronic map field, specifically, relate to a kind of activity recommendation method, Apparatus and system based on electronic chart.
Background technology
At present, user is usually by some Live webs of access (such as masses comment on, go where to net) organization activity.Such as, but because these websites or application can only provide single result, independently position and evaluation etc., therefore, needs user's do-it-yourself to screen and planning, solves and go where, how to go, plan the problems such as how many schemes.
That is, the single formula result displaying of existing website or application cannot be met consumers' demand, and can not carry out activity programming for user, Consumer's Experience is not good.Further, there is not a product at present and can solve this defect.
Summary of the invention
In order to solve the defect existing for prior art, embodiment of the present invention provides a kind of activity recommendation method, Apparatus and system based on electronic chart, according to user's request for user plans active path, can improve Consumer's Experience.
On the one hand, embodiment of the present invention provides a kind of activity recommendation method based on electronic chart, comprising:
Determine the first search terms of expression User Activity demand according to the information of client upload or determine described first search terms according to the user profile of pre-stored, wherein, the information of described client upload and described user profile all comprise the positional information of user;
Carry out database retrieval to obtain the activity related information of the campaign item mated with described first search terms according to described first search terms, wherein, the activity related information of acquisition comprises movable address;
According to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and described active path is sent to described client.
Alternatively, in a kind of implementation of the present embodiment, the first search terms representing User Activity demand is determined according to the information of client upload, comprise: receive described client and gathered and the information uploaded by the information acquisition mode preset, and using the information that receives as described first search terms; Or, according to the information determination keyword of described client upload, store the relation storehouse of the corresponding relation of keyword and search terms according to described keyword retrieval, and using the search terms that retrieves as described first search terms.
Alternatively, in the another kind of implementation of the present embodiment, determine described first search terms according to the user profile of pre-stored, comprising: according to pre-stored for representing the information determination keyword that User Activity tends to; The relation storehouse of the corresponding relation of keyword and search terms is stored according to described keyword retrieval, and using the search terms that retrieves as described first search terms.
Alternatively, in another implementation of the present embodiment, carry out database retrieval to obtain the activity related information of the campaign item mated with described first search terms according to described first search terms, comprising: carry out database retrieval to determine representing the second search terms of campaign item classification according to described first search terms; Database retrieval is carried out to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to described second search terms.
Wherein, more preferably:
Database retrieval is carried out to determine representing the second search terms of campaign item classification according to described first search terms, comprise: the relation storehouse having the corresponding relation of search terms and campaign item classification according to described first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms.
Database retrieval is carried out to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to described second search terms, comprise: the database having the activity related information of each campaign item according to described second search terms retrieve stored, to obtain the movable address of the campaign item mated with described first search terms; Or, further, also obtain the traffic information of each movable address according to the activity address search road condition data storehouse got.Wherein, when to comprise in activity time, activity number, operating range, Activity Type any one or more for described first search terms, correspondingly, the campaign item mated with described first search terms comprises and meets campaign item any one or more in described activity time, activity number, operating range, Activity Type
Alternatively, in the various implementations of the present embodiment, described default calculation road strategy comprises shortest path strategy; Or, when the activity related information obtained also comprise favorable comment degree, consumption grade, in demand degree of conformity any one or multiple time, described default calculation road strategy is the strategy that the activity related information considering all acquisitions carries out calculation road.
On the other hand, the embodiment of the present invention provides a kind of activity recommendation device based on electronic chart, comprising:
First processing module, for determining the first search terms of expression User Activity demand according to the information of client upload or determining described first search terms according to the user profile of pre-stored, wherein, the information of described client upload and described user profile all comprise the positional information of user;
Second processing module, for carrying out database retrieval according to described first search terms to obtain the activity related information of the campaign item mated with described first search terms, wherein, the activity related information of acquisition comprises movable address;
Path processing module, for according to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and is sent to described client by described active path.
Alternatively, in a kind of implementation of the present embodiment, described first processing module comprises: information processing submodule, is gathered and the information uploaded by the information acquisition mode preset for receiving described client, and using the information that receives as described first search terms; And/or, first retrieval submodule, for the information according to described client upload or according to pre-stored for representing the information determination keyword that User Activity tends to, the relation storehouse of the corresponding relation of keyword and search terms is stored according to described keyword retrieval, and using the search terms that retrieves as described first search terms
Alternatively, in the another kind of implementation of the present embodiment, described second processing module comprises: the second retrieval submodule, for carrying out database retrieval according to described first search terms to determine representing the second search terms of campaign item classification; 3rd retrieval submodule, for carrying out database retrieval to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to described second search terms.
Wherein, more preferably:
Described second retrieval submodule specifically for, have the relation storehouse of the corresponding relation of search terms and campaign item classification according to described first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms.
Described 3rd retrieval submodule specifically for, have the database of the activity related information of each campaign item according to described second search terms retrieve stored, to obtain the movable address of the campaign item mated with described first search terms; Or, further, described 3rd retrieval submodule also for, obtain the traffic information of each movable address according to the activity address search real-time road database that gets; Wherein, when to comprise in activity time, activity number, operating range, Activity Type any one or more for described first search terms, correspondingly, the campaign item mated with described first search terms comprises and meets campaign item any one or more in described activity time, activity number, operating range, Activity Type.
Alternatively, in the various implementations of the present embodiment, described default calculation road strategy comprises shortest path strategy; Or, when the activity related information obtained also comprise favorable comment degree, consumption grade, in demand degree of conformity any one or multiple time, described default calculation road strategy is the strategy that the activity related information considering all acquisitions carries out calculation road.
Again on the one hand, the embodiment of the present invention provides a kind of activity recommendation system based on electronic chart, comprise aforementioned active recommendation apparatus and client that the aforementioned embodiment of the present invention or its various implementation provide, the active path that this client sends for receiving described activity recommendation device, and show described active path based on electronic chart.
Adopt various embodiment of the present invention, by the information analysis user's request according to user profile or client upload, the retrieval of activity related information and the planning of active path is carried out according to user's request, the activity venue meeting user's request can not only be provided for user, a whole set of activity scheme can also be recommended for user, improve Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of activity recommendation method based on electronic chart according to the embodiment of the present invention;
Fig. 2 A is the block schematic diagram of a kind of activity recommendation device based on electronic chart according to the embodiment of the present invention;
Fig. 2 B is a kind of block schematic diagram of the first processing module of activity recommendation device shown in Fig. 2 A;
Fig. 2 C is a kind of block schematic diagram of the second processing module of activity recommendation device shown in Fig. 2 A;
Fig. 3 is the block schematic diagram of a kind of activity recommendation system based on electronic chart according to the embodiment of the present invention.
Embodiment
Be described in detail to various aspects of the present invention below in conjunction with the drawings and specific embodiments.Wherein, well-known module, unit and connection each other, link, communication or operation do not illustrate or do not elaborate.Further, described feature, framework or function can combine by any way in one or more embodiments.It will be appreciated by those skilled in the art that following various embodiments are only for illustrating, but not for limiting the scope of the invention.Can also easy understand, the module in each embodiment described herein and shown in the drawings or unit or step can be undertaken combining and designing by various different configuration.
Fig. 1 is the schematic flow sheet of a kind of activity recommendation method based on electronic chart according to the embodiment of the present invention, and with reference to Fig. 1, described method comprises:
100: determine the first search terms representing User Activity demand.
Alternatively, in a kind of implementation of the present embodiment, 100 comprise: according to the information determination keyword of client upload, store the relation storehouse of the corresponding relation of keyword and search terms according to keyword retrieval, and using the search terms that retrieves as the first search terms.
Wherein, according to the information determination keyword of client upload, be namely the process being suitable for carrying out the keyword retrieved by the information decomposition of client upload.Exemplarily, suppose that the information of client upload is for " weekend plays near one family ", following corresponding relation can be stored: " weekend ", corresponding first search terms " activity time " was 2 days in relation storehouse, " one family " corresponding first search terms " activity number " is 3 ~ 4 people, " near " corresponding first search terms " operating range " is the suburbs, " object for appreciation " corresponding first search terms " activity kind " is tourism.The first search terms can be determined based on such corresponding relation and the keyword determined.
Alternatively, in a kind of implementation of the present embodiment, 100 comprise: determine the first search terms according to the information of client upload.Such as, client can be gathered and information upload by the information acquisition mode preset, now, can directly using the information uploaded as the first search terms.That is, in client, by the first search terms alternatively for user's input or selection, thus directly the first search terms can be obtained.
Such as, the concrete chosen content of " activity time ", " activity number ", " operating range ", " activity kind " etc. is presented in client respectively in the mode of drop-down menu.Directly can gather the information as the first search terms like this.Certainly, in the present embodiment and other embodiment, the first search terms is not limited to above-mentioned citing, and art technology people can be arranged flexibly.
Alternatively, in a kind of implementation of the present embodiment, 100 comprise: according to pre-stored for representing that the information (belonging to user profile) that User Activity tends to determines keyword; The relation storehouse of the corresponding relation of keyword and search terms is stored according to keyword retrieval, and using the search terms that retrieves as the first search terms.
Exemplarily, for represent information that User Activity tends to comprise the permanent position of user, the age, the daily schedule, work, mood, with or without information such as automobile, motion frequency, hobbies.Similar with aforementioned implementation, this implementation can according to these information determination keywords, and then retrieve corresponding relation storehouse and obtain the first search terms.
In the various implementations of the present embodiment, be no matter the positional information that the information of client upload or pre-user profile of preserving all comprise user, comprise the positional information that the current location information of user and/or user specify.Such as, while the information that client inputs at upload user active upload user current location information, to be inputted by client by user and the positional information uploaded, to preserve the permanent positional information (such as, home address, work address) etc. of user in advance.
102: carry out database retrieval to obtain the activity related information of the campaign item mated with the first search terms according to the first search terms.Wherein, the activity related information of acquisition comprises movable address.
Alternatively, in a kind of implementation of the present embodiment, 102 specifically can realize in the following ways: carry out database retrieval to determine representing the second search terms of campaign item classification according to the first search terms; Database retrieval is carried out to obtain the activity related information of the campaign item mated with the first search terms in each campaign item classification according to the second search terms.
Wherein, campaign item classification can comprise such as baths in hot spring, lives hotel, eats sumptuous meal, singing, painting and calligraphy exhibition, film, fishing, self-driving travel, barbecue etc., and the present invention does not limit the quantity etc. specifically how dividing project category and project category.Under each campaign item classification, the activity related information of multiple concrete campaign item can be comprised, such as, under the campaign item eating sumptuous meal, can comprise the specific address (i.e. movable address) in multiple restaurant, be applicable to the information such as number, favorable comment degree, expense, consumption grade, parking stall situation, these activity related information can increase and decrease neatly as required or change.
More specifically, 102 can comprise: process a, has the relation storehouse of the corresponding relation of search terms and campaign item classification according to the first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms; Process b, has the database of the activity related information of each campaign item, to obtain the movable address of the campaign item mated with the first search terms according to the second search terms retrieve stored.
Comprising " 2 days; 3 ~ 4 people; the suburbs; tourism " with the first search terms is example, in the relation storehouse that process a mentions, this campaign item classification corresponding to the first search terms can be stored, also can store the campaign item classification corresponding to projects in this first search terms, so that obtain corresponding campaign item classification by retrieval.Suppose that the result that process a obtains is " bath in hot spring, live hotel, eat sumptuous meal, sing ".In process b, the activity related information of the campaign item under each campaign item classification is retrieved respectively according to the result that obtains of process a, to obtain the movable address of the campaign item mated with the first search terms, (this sentences location actively and illustrates as activity related information, but activity related information can also comprise out of Memory, does not repeat) herein.
Alternatively, in process b, the traffic information of each movable address can also be obtained according to the activity address search road condition data storehouse got, so that when obtaining the movable address of the campaign item mated with the first search terms using traffic information as reference factor (such as, when the packets of information of client upload is containing road conditions requirement or driving time claim), or, so that follow-up combining road condition carries out the planning of active path.That is, in this implementation, can also retrieve and obtain traffic information using as a kind of information in activity related information.
Alternatively, in the present embodiment or its various implementation, when to comprise in activity time, activity number, operating range, Activity Type any one or more for the first search terms, correspondingly, the campaign item mated with the first search terms comprises and meets campaign item any one or more in described activity time, activity number, operating range, Activity Type.Wherein, whether " coupling " can judge according to pre-conditioned, such as, for the first search terms for the activity time, the campaign item mated with the first search terms comprises the campaign item that duration and commute time sum are less than the activity time, and commute time can be the time calculated according to road conditions, also can be do not consider road conditions and only according to the time that trip mode, average velocity and viameter calculate.Again such as, for the first search terms for operating range, the campaign item of the campaign item mated with the first search terms distance comprised between movable address and customer location (or user specify position) is less than (also can be equal or slightly larger than) described operating range.
It should be noted that, the road condition data storehouse mentioned in the present embodiment can be the database storing real-time road data, also can be the database storing history road condition data.In other words, in the present embodiment, if need to consider road conditions, can with reference to real-time road, also can with reference to history road conditions.
104: according to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and described active path is sent to described client.
Alternatively, in a kind of implementation of the present embodiment, the calculation road strategy preset comprises shortest path strategy, such as, adopts this strategy when the activity related information retrieved only comprises the movable address of one or more campaign items.The most economical strategy can also be comprised, such as, when the activity related information retrieved comprises the activity cost of one or more campaign items.Consumption the highest grade strategy can also be comprised, such as, the activity related information retrieved comprise one or more campaign items comprise consumption grade time.Demand degree of conformity can also be comprised (exemplarily, demand degree of conformity can be the value of the degree of correspondence of default expression current active and search terms) optimal strategy, such as, when the activity related information retrieved comprises the demand degree of conformity of one or more campaign items.Like this.
That is, those skilled in the art can according to self needs, according to the setting of activity related information, to arrange according to the activity related information retrieved which kind of adopt calculate road strategy flexibly, such as, when obtaining customer location (or specified location in user) and movable address, according to commute time (such as, driving time, can combining road condition determine), activity time, favorable comment degree, any one or much information in consumption grade, demand degree of conformity or out of Memory carry out calculation road.The present invention does not do concrete restriction to this.
Adopt the activity recommendation method that the embodiment of the present invention provides, by the information analysis user's request according to user profile or client upload, the retrieval of activity related information and the planning of active path is carried out according to user's request, the activity venue meeting user's request can not only be provided for user, a whole set of activity scheme can also be recommended for user, improve Consumer's Experience.
It should be noted that, in a kind of embody rule of the present embodiment, process 100 ~ 104 can be realized by server, and realizing or preparing implementing, in the process of the embodiment of the present invention, large data technique, real-time road technology and web crawlers technology can be adopted.Such as, server can by web crawlers technology from a large amount of campaign item information of Network Capture, and in conjunction with the campaign item information that home server stores, corresponding data is excavated with creation database by large data technique (such as, Pache Sqoop technology well-known to those skilled in the art and ApacheZookeeper technology).Such as, hot spring related data, hotel's Relational database, dining room Relational database, singing-hall Relational database etc. are created.Server can also utilize the data mining technology of large data, excavates distance length and the jam situation in each place, to calculate the commute time in each place from the activity related information obtained and real-time road database.
Need to illustrate on the other hand, in a kind of embody rule of the present embodiment, can change according to actual conditions the activity programming formerly sending to client.Such as, server can record the activity venue involved by the activity programming sending to client, when determining that activity venue occurs such as that Changes in weather is (such as, determine that When the Rain Comes in activity venue by inquiring about relevant meteorogical phenomena database), accident (such as, captured by network and obtain the accident of activity venue) etc. situation time, by sending the mode reminding user of message to client, so that user re-enters information and again plans, or the active path again planned also can be sent to client by server while reminding user.Certainly, the impact of this such as weather, accident also can be got rid of when obtaining the activity related information of the campaign item mated with described first search terms, by with occur Changes in weather, accident etc. activity venue near (such as, preset a value range) campaign item foreclose, then obtain corresponding activity related information.
Fig. 2 A is the block schematic diagram of a kind of activity recommendation device based on electronic chart according to the embodiment of the present invention, and with reference to Fig. 2 A, activity recommendation device 2 comprises the first processing module 21, second processing module 22 and path processing module 23.Be described respectively below.
First processing module 21, for determining the first search terms of expression User Activity demand according to the information of client upload or determining described first search terms according to the user profile of pre-stored, wherein, the information of described client upload and described user profile all comprise the positional information of user.
Alternatively, in a kind of implementation of the present embodiment, as shown in Figure 2 B, the first processing module 21 comprises information processing submodule 211 and/or the first retrieval submodule 212.
Wherein, information processing submodule 211 is gathered and the information uploaded by the information acquisition mode preset for receiving client, and using the information that receives as described first search terms.First retrieval submodule 212 for the information according to client upload or according to pre-stored for representing the information determination keyword that User Activity tends to, the relation storehouse of the corresponding relation of keyword and search terms is stored according to keyword retrieval, and using the search terms that retrieves as the first search terms.
Second processing module 22, for carrying out database retrieval according to the first search terms to obtain the activity related information of the campaign item mated with the first search terms, wherein, the activity related information of acquisition comprises movable address.
Alternatively, in a kind of implementation of the present embodiment, as shown in Figure 2 C, the second processing module 22 comprises the second retrieval submodule 221 and the 3rd retrieval submodule 222.
Wherein, the second retrieval submodule 221 is for carrying out database retrieval to determine representing the second search terms of campaign item classification according to the first search terms.3rd retrieval submodule 222 is for carrying out database retrieval to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to the second search terms.
Further alternatively, the second retrieval submodule 221 specifically for there being the relation storehouse of the corresponding relation of search terms and campaign item classification according to the first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms.3rd retrieval submodule 222, specifically for there being the database of the activity related information of each campaign item according to the second search terms retrieve stored, therefrom chooses the movable address of the campaign item mated with the first search terms.Or the 3rd retrieval submodule 222 is also for obtaining the traffic information of each movable address according to the activity address search real-time road database got.
Alternatively, in the present embodiment or its various implementation, when to comprise in activity time, activity number, operating range or Activity Type etc. any one or more for the first search terms, correspondingly, the campaign item mated with the first search terms comprises the campaign item meeting activity time, activity number, operating range or Activity Type etc.
Path processing module 23, for according to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and is sent to client by active path.
Alternatively, in a kind of implementation of the present embodiment, the calculation road strategy preset comprises shortest path strategy; Or, when the activity related information obtained also comprise favorable comment degree, consumption grade, in demand degree of conformity any one or multiple time, default calculation road strategy is the strategy that the activity related information considering all acquisitions carries out calculation road.Certainly, in other implementation, also can be the strategy that the partial information considered in activity related information carries out calculating road.
In the present embodiment or its implementation, about the detailed description processed performed by modules, submodule, about the explanation of related terms, term, and about the citing etc. of application scenarios or concrete example, please refer to the explanation in embodiment of the method, repeat no more herein.
The activity recommendation device 2 that theres is provided of the embodiment of the present invention is provided, can not only provides for user the activity venue meeting user's request, a whole set of activity scheme, raising Consumer's Experience can also be recommended for user.
Fig. 3 is the block schematic diagram of a kind of activity recommendation system based on electronic chart according to the embodiment of the present invention, and with reference to Fig. 3, activity recommendation system comprises previously described activity recommendation device 2 and client.Wherein, the active path that client sends for receiving activity recommendation device, and show described active path based on electronic chart.In other words, what activity recommendation device 2 generated is the active path being suitable for being shown by electronic chart.
In various application scenarios of the present invention, do not get rid of because of user by the information of client upload very little or too wide in range and accurately cannot carry out the situation of activity recommendation, now, user can be induced to specialize information so that implement the present invention.
In various embodiment of the present invention or implementation, server or activity recommendation device can send the scheme of many cover active paths to client, such as, in client, the scheme list of active path is presented to user in order, mode with path profile on map after user clicks a certain bar scheme represents the program, and can with details mark, such as, the various information (these information can eject behind click map relevant position) such as the activity kind in each place, time length, pre-capita consumption, arrival and end time section.Also can show the active path figure of multiple scheme simultaneously, facilitate client to contrast.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode of software combined with hardware platform.Based on such understanding, what technical scheme of the present invention contributed to background technology can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
The term used in instructions of the present invention and wording, just to illustrating, are not meaned and are formed restriction.It will be appreciated by those skilled in the art that under the prerequisite of the ultimate principle not departing from disclosed embodiment, can various change be carried out to each details in above-mentioned embodiment.Therefore, scope of the present invention is only determined by claim, and in the claims, except as otherwise noted, all terms should be understood by the most wide in range rational meaning.
Claims (14)
1. based on an activity recommendation method for electronic chart, it is characterized in that, described method comprises:
Determine the first search terms of expression User Activity demand according to the information of client upload or determine described first search terms according to the user profile of pre-stored, wherein, the information of described client upload and described user profile all comprise the positional information of user;
Carry out database retrieval to obtain the activity related information of the campaign item mated with described first search terms according to described first search terms, wherein, the activity related information of acquisition comprises movable address;
According to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and described active path is sent to described client.
2. the method for claim 1, is characterized in that, determines the first search terms representing User Activity demand, comprising according to the information of client upload:
Receive described client to be gathered and the information uploaded by the information acquisition mode preset, and using the information that receives as described first search terms; Or,
According to the information determination keyword of described client upload, store the relation storehouse of the corresponding relation of keyword and search terms according to described keyword retrieval, and using the search terms that retrieves as described first search terms.
3. the method for claim 1, is characterized in that, determines described first search terms, comprising according to the user profile of pre-stored:
According to pre-stored for representing the information determination keyword that User Activity tends to;
The relation storehouse of the corresponding relation of keyword and search terms is stored according to described keyword retrieval, and using the search terms that retrieves as described first search terms.
4. the method for claim 1, is characterized in that, carries out database retrieval to obtain the activity related information of the campaign item mated with described first search terms, comprising according to described first search terms:
Database retrieval is carried out to determine representing the second search terms of campaign item classification according to described first search terms;
Database retrieval is carried out to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to described second search terms.
5. method as claimed in claim 4, is characterized in that, carry out database retrieval to determine representing the second search terms of campaign item classification, comprising according to described first search terms:
The relation storehouse of the corresponding relation of search terms and campaign item classification is had according to described first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms.
6. method as claimed in claim 4, is characterized in that, carry out database retrieval to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification, comprising according to described second search terms:
The database of the activity related information of each campaign item is had, to obtain the movable address of the campaign item mated with described first search terms according to described second search terms retrieve stored;
Or, further, also obtain the traffic information of each movable address according to the activity address search road condition data storehouse got;
Wherein, when to comprise in activity time, activity number, operating range, Activity Type any one or more for described first search terms, correspondingly, the campaign item mated with described first search terms comprises and meets campaign item any one or more in described activity time, activity number, operating range, Activity Type.
7. the method according to any one of claim 1-6, is characterized in that,
Described default calculation road strategy comprises shortest path strategy; Or,
When the activity related information obtained also comprise favorable comment degree, consumption grade, in demand degree of conformity any one or multiple time, described default calculation road strategy is the strategy that the activity related information considering all acquisitions carries out calculation road.
8. based on an activity recommendation device for electronic chart, it is characterized in that, described device comprises:
First processing module, for determining the first search terms of expression User Activity demand according to the information of client upload or determining described first search terms according to the user profile of pre-stored, wherein, the information of described client upload and described user profile all comprise the positional information of user;
Second processing module, for carrying out database retrieval according to described first search terms to obtain the activity related information of the campaign item mated with described first search terms, wherein, the activity related information of acquisition comprises movable address;
Path processing module, for according to the positional information of user, the activity related information of acquisition and default calculation road policy calculation active path, and is sent to described client by described active path.
9. device as claimed in claim 8, it is characterized in that, described first processing module comprises:
Information processing submodule, is gathered and the information uploaded by the information acquisition mode preset for receiving described client, and using the information that receives as described first search terms;
And/or,
First retrieval submodule, for the information according to described client upload or according to pre-stored for representing the information determination keyword that User Activity tends to, the relation storehouse of the corresponding relation of keyword and search terms is stored according to described keyword retrieval, and using the search terms that retrieves as described first search terms.
10. device as claimed in claim 8, it is characterized in that, described second processing module comprises:
Second retrieval submodule, for carrying out database retrieval to determine representing the second search terms of campaign item classification according to described first search terms;
3rd retrieval submodule, for carrying out database retrieval to obtain the activity related information of the campaign item mated with described first search terms in each campaign item classification according to described second search terms.
11. devices as claimed in claim 10, is characterized in that,
Described second retrieval submodule specifically for, have the relation storehouse of the corresponding relation of search terms and campaign item classification according to described first search terms retrieve stored, and using the campaign item classification that retrieves as the second search terms.
12. devices as claimed in claim 10, is characterized in that,
Described 3rd retrieval submodule specifically for, have the database of the activity related information of each campaign item according to described second search terms retrieve stored, to obtain the movable address of the campaign item mated with described first search terms;
Or, further, described 3rd retrieval submodule also for, obtain the traffic information of each movable address according to the activity address search real-time road database that gets;
Wherein, when to comprise in activity time, activity number, operating range, Activity Type any one or more for described first search terms, correspondingly, the campaign item mated with described first search terms comprises and meets campaign item any one or more in described activity time, activity number, operating range, Activity Type.
13. devices according to any one of claim 8-12, is characterized in that,
Described default calculation road strategy comprises shortest path strategy; Or,
When the activity related information obtained also comprise favorable comment degree, consumption grade, in demand degree of conformity any one or multiple time, described default calculation road strategy is the strategy that the activity related information considering all acquisitions carries out calculation road.
14. 1 kinds, based on the activity recommendation system of electronic chart, is characterized in that, described system comprises:
Activity recommendation device according to any one of claim 8-13; With
Client, for receiving the active path that described activity recommendation device sends, and shows described active path based on electronic chart.
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