CN104918210A

CN104918210A - Method and apparatus for presenting information to be issued

Info

Publication number: CN104918210A
Application number: CN201410088382.8A
Authority: CN
Inventors: 陈海丹; 徐惠
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2014-03-11
Filing date: 2014-03-11
Publication date: 2015-09-16
Anticipated expiration: 2034-03-11
Also published as: CN104918210B

Abstract

The invention provides a method and apparatus for presenting information to be issued. The method comprises the following steps: obtaining target position information; according to the target position information, determining at least one candidate object corresponding to the target position information for providing the information to be issued; respectively obtaining at least one piece of information to be issued provided by each candidate object in the at least one candidate object, and resource attribute information corresponding to the at least one piece of information to be issued; and according to the resource attribute information of each information to be issued, selecting one or more pieces of information to be issued for presenting. The method and apparatus provided by the invention have the following advantages: information is recommended to a user according to the target position information, such that the information recommending accuracy is improved; and the information to be issued provided by each candidate object for the user and the resource attribute information corresponding to the information to be issued can be obtained in real time.

Description

A kind of method and apparatus for presenting information to be released

Technical field

The present invention relates to field of computer technology, particularly relating to a kind of method and apparatus for presenting information to be released.

Background technology

In prior art, map products is user's recommendation information mainly determines user demand according to the historical search data of user, thus relevant information is presented to user.According to this kind of mode, the demand of user in current time cannot be predicted accurately, and, according to the method for prior art, information to be released and the bid information corresponding with described information to be released that each trade company provides for this user cannot be obtained in real time, thus more pointed recommendation information can be provided, more cannot obtain the geographical position at user place according to the motion state of user and predict the demand of user in conjunction with current time, to obtain the target position information of user neatly, and present the to be released information corresponding with its target position information in time.

Summary of the invention

The object of this invention is to provide a kind of for determining downloaded resources time the method and apparatus of Default saving path.

According to an aspect of the present invention, providing a kind of method for presenting information to be released, wherein, said method comprising the steps of:

A obtains target position information;

B according to described target position information, determine corresponding with described target position information, for providing at least one candidate target of information to be released;

C obtains at least one information to be released that each candidate target at least one candidate target described provides respectively, and the Resource Properties information corresponding with at least one information to be released described;

D, according to the Resource Properties information of each information to be released, selects one or more information to be released to present.

According to an aspect of the present invention, additionally provide and a kind ofly present device for what present information to be released, wherein, described in present device and comprise:

First acquisition device, for obtaining target position information;

Determining device, for according to described target position information, determine corresponding with described target position information, for providing at least one candidate target of information to be released;

Second acquisition device, at least one information to be released that each candidate target for obtaining respectively at least one candidate target described provides, and the Resource Properties information corresponding with at least one information to be released described;

Choice device, for the Resource Properties information according to each information to be released, selects one or more information to be released to present.

Compared with prior art, the present invention has the following advantages: 1) by being user's recommendation information according to described target position information, improve the accuracy of information recommendation; 2) information to be released and the described Resource Properties information corresponding with described information to be released that each candidate target provides for this user can be obtained in real time, thus more pointed recommendation information can be provided, improve recommendation success rate; 3) by obtaining the movement state information of the mobile terminal that user uses, can the geographical position at user place be obtained according to the motion state of user and predict the demand of user in conjunction with current time, to obtain the target position information of user neatly, and present the to be released information corresponding with its target position information in time.

Accompanying drawing explanation

By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:

Fig. 1 illustrates according to a kind of method flow diagram for presenting information to be released of the present invention;

Fig. 2 illustrates according to a kind of structural representation presenting device for presenting information to be released of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrates according to a kind of method for presenting information to be released of the present invention.Method according to the present invention comprises step S1, step S2, step S3 and step S4.

Wherein, method according to the present invention presents device to realize in computer equipment by being contained in.Described computer equipment comprise a kind of can according in advance setting or the instruction stored, automatically carry out the electronic equipment of numerical computations and/or information processing, its hardware includes but not limited to microprocessor, application-specific integrated circuit (ASIC) (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.Described computer equipment comprises the network equipment and/or subscriber equipment.

Wherein, the described network equipment includes but not limited to the server group that single network server, multiple webserver form or the cloud be made up of a large amount of main frame or the webserver based on cloud computing (Cloud Computing), wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computer collection.Wherein, the network equipment according to the present invention is connected with mobile terminal, to present information to be released to this mobile terminal.

Described subscriber equipment includes but not limited to that any one can be carried out man-machine interaction by modes such as keyboard, mouse, remote controller, touch pad or voice-operated devices and can be provided the electronic product of Map Services with user, such as, laptop computer, panel computer, smart mobile phone, PDA, handheld device etc.Preferably, described subscriber equipment comprises as mobile terminals such as smart mobile phones.

Preferably, present device described in be contained in and can to carry out in the network equipment of transfer of data with subscriber equipment.

Preferably, present device described in be contained in mobile terminal.

Wherein, described subscriber equipment and the network residing for the network equipment include but not limited to the Internet, wide area network, metropolitan area network, local area network (LAN), VPN etc.

It should be noted that; described subscriber equipment, the network equipment and network are only citing; other subscriber equipment that is existing or that may occur from now on, the network equipment and networks, as being applicable to the present invention, within also should being included in scope, and are contained in this with way of reference.

With reference to Fig. 1, in step sl, present device described in and obtain target position information.

Wherein, described target position information comprises any one address information following:

1) geographical location information; Such as, latitude and longitude coordinates information etc.

2) the address information of Map Services is provided.

Wherein, present device obtain the mode of target position information comprise following any one:

1) geographical location information that device obtains user is presented, to determine described target position information according to described geographical location information.

Particularly, present mutual by with global positioning system (GPS, Global Positioning System) equipment of device, the mobile terminal that user uses is positioned, to determine the geographical location information of described user.Then, present device and obtained geographical location information is converted to corresponding address information in described map.

Preferably, present the movement state information that device detects described user, to judge whether described movement state information meets predetermined acquisition condition.Further, when judging that described movement state information meets predetermined acquisition condition, the geographical location information that device obtains described user is presented.

Wherein, described movement state information comprises the relevant information of the motion state being used to indicate described user.Preferably, this movement state information include but not limited to following at least any one:

I) whether user remains static;

Ii) movement velocity of user;

Iii) movement locus of user.

Wherein, described movement state information presents obtaining alternately of device and GPS device by described.

Wherein, described predetermined acquisition condition include but not limited to following at least any one:

I) preselected threshold condition, such as, is used to indicate threshold value quiescent time of the maximum of inactive state duration, again such as, is used to indicate the movement velocity threshold value etc. of the minimum of movement velocity;

Ii) predetermined path of movement condition.

Such as, set quiescent time threshold value be 10 minutes as predetermined acquisition condition.Present device to get mobile terminal and be initially located in inactive state in time point 14:31:45, and, this mobile terminal still remains static at time point 14:41:45, then present mutual based on GPS device of device, obtain the address information " No. 24, garden road " of the current present position of user, and " No. 24, garden road " is defined as target position information.

2) Query Information that device obtains user's input is presented, to determine the one or more target position informations corresponding with described Query Information according to described Query Information.

Particularly, present device and in preset range, search for the one or more address informations relevant to this Query Information according to this Query Information, and this one or more address information is defined as target position information.

Preferably, when Query Information comprises one or more address information, present device using this one or more address information as target position information.

Such as, present device and get the Query Information of user's input for " seabed is dragged for ", the address information of the current present position of user is " No. 24, garden road ", present the geographical location information of device based on this Query Information and this user, obtaining the nearest chafing dish restaurant corresponding with it is " branch, Dongzhimen is dragged in seabed ", and address is add_1.Further, presenting device, to get at add_1 be the center of circle, radius be 1 km border circular areas in also have other two seabeds to drag for shops, address is respectively add_2 and add_3.Then, present device and add_1, add_2 and add_3 are defined as target position information.

It should be noted that, above-mentioned citing is only and technical scheme of the present invention is described better, but not limitation of the present invention, it should be appreciated by those skilled in the art that the implementation of any acquisition target position information, all should be within the scope of the present invention.

Then, in step s 2, present device according to described target position information, determine corresponding with described target position information, for providing at least one candidate target of information to be released.

Wherein, described information to be released comprises the service that provides to this candidate target or the relevant information of product.Preferably, described information to be released comprises the advertising message corresponding with described candidate target.

Wherein, described candidate target comprises the object for providing its information to be released to user.Preferably, described candidate target comprises trade company.

Wherein, present device according to described target position information, determine corresponding with described target position information, for the mode of at least one candidate target that information to be released is provided include but not limited to following any one:

1) the one or more candidate targets in the device acquisition preset range corresponding with this target position information are presented.

Such as, present device by with the address of target position information for the center of circle, radius is each trade company alternatively object in the border circular areas of 1km.

2) present device according to described target position information and current time information, determine corresponding with described target position information and current time information, for providing at least one candidate target of information to be released.

Wherein, described current time information is used to indicate and presents the time point that device obtains target position information.

Wherein, present device according to described target position information and current time information, determine corresponding with described target position information and current time information, for provide the mode of information to be released include but not limited to following any one:

I) present device and obtain current time information, and according to described current time information, and the demand object type corresponding with each time period, determine in the preset range corresponding with described target position information with described target position information and current time information corresponding, for providing at least one candidate target of information to be released.Wherein, described demand object type is used to indicate the classification of the object of the default user possibility demand corresponding with each time period.

Wherein, present device determine the mode of the demand object type corresponding with each time period include but not limited to following any one:

A () presents the demand object type that device obtains each time period difference correspondence preset;

B () presents the searching record information that device obtains search engine, and according to each time period, described historical search record is added up, to obtain the one or more searched object corresponding with each time period, and determine the demand object type corresponding with this time period based on the one or more searched object that each time period is corresponding.

Wherein, described searching record information comprises the Query Information of multiple user.Preferably, described searching record information comprises the selection information of multiple user pair Search Results corresponding to Query Information.

Preferably, present device according in the one or more searched object corresponding with each time period, the searched object that the searched frequency is the highest determines the demand object type corresponding with this time period.

Such as, the demand object type presetting 7 time periods difference correspondences is as shown in table 1 below.Present that to be installed on the target position information that time point 19:24:43 gets user be add_4, then present device and determine that current time corresponds to object type " food and drink " and " market " according to table 1.Then, present device centered by add_4, the length of side is the interior inquiry " food and drink " and " market " of square area of 2 kms, and the object that acquisition belongs to classification " food and drink " and " market " has " garden roast duck " and " garden general merchandise ".Then, present device and " garden roast duck " and " garden general merchandise " is defined as candidate target.

Table 1

Time period	Demand object type
		00:00 to 06:00	Stay
06:00 to 09:00	Food and drink, park
		09:00 to 11:00	Florist's shop
11:00 to 14:00	Food and drink
		14:00 to 17:00	Library
17:00 to 20:00	Food and drink, market
		20:00 to 24:00	Cinema

Ii) presenting device obtains in the time period corresponding with current time information, the one or more searched object of user's inquiry, and according to this one or more searched object, determine in the preset range corresponding with described target position information with described target position information and current time information corresponding, for providing at least one candidate target of information to be released.

Such as, present that to be installed on the target position information that time point 19:24:43 gets user be add_5, and presenting device, to get the object that volumes of searches is the highest within the first five minute of this time point be " dining room on Friday ".Then, present device obtain centered by add_5, the length of side be 4 kms square area in all Friday dining room shops's alternatively object.

3) when described present device obtained the Query Information of user time, present device according to described Query Information, inquire about in the preset range corresponding with described target position information, to determine at least one candidate target corresponding with this Query Information.

Wherein, present device determine the mode of at least one candidate target corresponding with described target position information and Query Information include but not limited to following any one:

I) device is presented according to described Query Information, inquire about in the preset range corresponding with described target position information, to obtain the object that object-related information and Query Information match, and the object of acquisition is defined as at least one candidate target corresponding with this Query Information.

Wherein, described object-related information comprises the information for describing this object, preferably, this object-related information include but not limited to following any one:

(a) object oriented;

(b) object factory information;

(c) object review information.

Such as, the Query Information of user's input is " chafing dish restaurant ", the target position information of user is add_6, then presenting device is taking add_6 as the center of circle, radius is the interior inquiry " chafing dish restaurant " of border circular areas of 2km, and the object " branch, west city, Donglaishun " object-related information and " chafing dish restaurant " matched and " chongqing chafing dish " are defined as candidate target.

Ii) present device according to described Query Information and for all objects preset one or more object type, inquire about in the preset range corresponding with described target position information, to obtain all objects of the object that object-related information and Query Information match and the pre-set categories belonging to this object in this region, and the object of acquisition is defined as at least one candidate target corresponding with this Query Information.

Such as, presenting the Query Information that device gets user's input be " be fond of eating chafing dish restaurant ", and the target position information of user is add_7.Then, present device centered by add_7, the length of side be 4km square area in inquire about, and to obtain the object that object-related information and " nice chafing dish restaurant " match be " branch, chafing dish Haidian is dragged in seabed ".Then, present device according to being " branch, chafing dish Haidian is dragged in seabed " default classification " chafing dish " and " food and drink ", get in this region belong to classification " chafing dish " or " food and drink " all objects " branch, Haidian is dragged in seabed ", " happy Shabu pot " and " Aixin Dining-hall ", alternatively object.

4) present device according to described target position information and user related information, determine corresponding with described target position information, for providing at least one candidate target of information to be released.

Wherein, described user related information include but not limited to following any one:

I) user's historical search information;

Ii) the user preference information preset.

Wherein, present device according to user's historical search information, determine the one or more demand object type corresponding with this user, and based on this demand object type, determine at least one candidate target in the preset range corresponding with described target position information.Or, present device and determine the one or more demand object type corresponding with this user according to the user preference information preset, and based on this demand object type, determine at least one candidate target corresponding with described target position information in preset range.

It should be noted that, presenting device can according to described target position information, and determines at least one candidate target in conjunction with one or more in aforementioned current time information, Query Information and user related information.

It should be noted that, above-mentioned citing is only and technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described target position information determine corresponding with described target position information, for providing the implementation of the candidate target of information to be released, all should be within the scope of the present invention.

Then, in step s3, present device and obtain at least one information to be released that each candidate target at least one candidate target described provides respectively, and the Resource Properties information corresponding with at least one information to be released described.

Wherein, described Resource Properties information is for determining the priority of each information to be released.Preferably, described Resource Properties information includes but not limited to following at least any one:

I) bid information of information to be released;

Ii) corresponding with described candidate target margin of preference information.

Wherein, present mode that device obtains information to be released that each candidate target provides and the Resource Properties information corresponding with this information to be released include but not limited to following any one:

1) present device and first send information respectively to the Information issued end at least one candidate target place described, to point out at least one candidate target described, then, present device and obtain at least one information to be released that each candidate target at least one candidate target described feeds back based on described information respectively, and the Resource Properties information corresponding with each information to be released.

According to the first example of the present invention, present device in step s 2 fixed candidate target be obj_1, obj_2, obj_3 and obj_4.Then, present device and send information respectively to these four candidate targets, the terminal use that these four candidate targets are corresponding respectively inputs the Resource Properties information of each information to be released, and by corresponding terminal by the Resource Properties information feed back of information to be released and each information to be released to presenting device.Wherein, this Resource Properties information comprises bid information and the margin of preference information of each information to be released, as shown in table 2.

Table 2

Candidate target	Information to be released	Bid information	Margin of preference information
				obj_1	info_1	16 yuan/one click	The whole audience 8 folding
obj_2	info_2	18 yuan/one click	The whole audience 8.8 folding
				obj_3	info_3	12 yuan/one click	The whole audience 7 folding
obj_4	info_4	14 yuan/one click	The whole audience 9 folding

2) present device by the respective information to be released of multiple objects of pre-stored and Resource Properties information, obtain information to be released and the Resource Properties information of at least one candidate target described.

Wherein, the respective information to be released of multiple objects of described pre-stored and Resource Properties information can be stored in the user/network equipment presented belonging to device.Or the respective information to be released of multiple objects of described pre-stored and Resource Properties information can be stored in and present in other equipment that device is connected by network with described.

Then, in step s 4 which, present the Resource Properties information of device according to each information to be released, select one or more information to be released to present.

Present the Resource Properties information of device according to each information to be released, the mode selecting one or more information to be released to carry out presenting comprise but be limited to following any one:

1) present device determines each information to be released priority according to the Resource Properties information of information to be released, then, present device and select one or more information to be released to present according to the priority of each information to be released.

Preferably, described object for the bid information of the information to be released that it provides higher, the priority that this information to be released has is higher.

Continue to be described foregoing First example, present the information info_1 to be released of device acquisition, info_2, info_3 and info_4 and respective Resource Properties information thereof as shown in table 2, then present the bid information of device according to table 2, info_2, info_1 and info_4 that prioritizing selection front three bid information is the highest present.

2) when described present device obtained the Query Information of user time, present the Resource Properties information of device according to each information to be released, and combine the Query Information that obtains, select one or more information to be released to present.

Wherein, present the Resource Properties information of device according to each information to be released, and combine the Query Information that obtains, the mode selecting one or more information to be released to carry out presenting include but not limited to following any one:

I) present device and obtain described Query Information and the information correlation described in each between information to be released, then, present the Resource Properties information of device according to each information to be released, and the information correlation of each information to be released and Query Information selects one or more information to be released to present.

Wherein, described information correlation is used to indicate the matching degree of Query Information and each information to be released.Preferably, described information correlation include but not limited to following any one:

The match-percentage of (a) Query Information and information to be released;

Match grade between (b) Query Information and information to be released.

Continue to be described foregoing First example, the information info_1 to be released, info_2, info_3 and info_4 bid information separately that present device acquisition are as shown in table 2, and the information correlation presenting these four information to be released that device obtains is as shown in table 3 below.Then, present device according to table 2 and table 3, in the highest information info_1 to be released, info_2 and info_4 of prioritizing selection front three bid, information correlation is that info_1 and info_4 of " completely relevant " and " very relevant " presents.

Table 3

Information to be released	Information correlation	The object degree of correlation (%)
			info_1	Completely relevant	100
info_2	General relevant	86
			info_3	Very relevant	54
info_4	Very relevant	63

Ii) the object degree of correlation that device obtains each candidate target in described Query Information and at least one candidate target described is presented, then, according to the Resource Properties information of each information to be released, and the object degree of correlation of each candidate target corresponding to each information to be released and described Query Information, select one or more information to be released to present.

Wherein, the described object degree of correlation is used to indicate the matching degree of the object-related information of Query Information and each object.Preferably, described information correlation include but not limited to following any one:

The match-percentage of (a) Query Information and object-related information;

Match grade between (b) Query Information and object-related information.

Continue to be described foregoing First example, the information info_1 to be released, info_2, info_3 and info_4 margin of preference information separately that present device acquisition are as shown in table 2, and the object degree of correlation presenting these four information to be released that device obtains is as shown in table 3.Then present device according to table 2 and table 3, in information info_3 to be released, info_1 and info_2 that the prioritizing selection front three margin of preference is maximum the object degree of correlation higher than 80% info_1 and info_2 present.

3) present device and obtain range information between each candidate target at least one candidate target described and described user, then, present the range information of device according to the Resource Properties information of each information to be released and candidate target corresponding to each information to be released, select one or more information to be released to present.

Preferably, the information one or more to be released presenting assembly first chosen distance information less presents.

It should be noted that, presenting device can based on aforementioned Resource Properties information, and selects one or more information to be released in conjunction with one or more in the aforementioned information degree of correlation, the object degree of correlation and described range information.

Such as, present the Query Information " seabed is dragged for " that device obtains user's input in step sl, and obtain the address add_8 that shops obj_5 is dragged in the nearest seabed corresponding with it, as target position information based on this Query Information.Then, in step s 2, presenting device acquisition is the center of circle with add_8, and radius is all dining room obj_5, obj_6, obj_7 and obj_8 alternatively object in the border circular areas of 2km.Then, information info_5 to be released, info_6, info_7 and info_8 and respective Resource Properties information thereof that device obtains terminal use's input corresponding to these four dining rooms as shown in table 4 below in step s3 is respectively presented.Further, present device to obtain these four dining rooms and arrive the distance d1 of mobile terminal, d2, d3 and d4(separately wherein, d3>d4>d1>d2).Further, present device according to information to be released corresponding to Query Information " seabed is dragged for " and these four dining rooms, determine information correlation and the object degree of correlation of these four information to be released as shown in table 4 below.

Table 4

Information to be released	Resource Properties information	Information correlation (%)	The object degree of correlation (%)
				info_5	6 yuan/one click	100	100
info_6	8 yuan/one click	32	78
				info_7	2 yuan/one click	86	23
info_8	4 yuan/one click	75	45

Then, present device and calculate these four information to be released weight information separately according to the Resource Properties information of these four information to be released, information correlation, the object degree of correlation and described range information, wherein, for each information to be released, the rule presenting device calculating weight is as follows:

Weighted value=initial weight value+weighted value of bidding+degree of correlation weighted value+distance weighting value;

Wherein, initial weight value=0;

Weighted value of bidding is after sorting from low to high according to the bid information of each information to be released, the bid ranking * 2 of this information to be released;

Degree of correlation weighted value=information correlation weight+object degree of correlation weight; Wherein, comprise for according to the mode of information correlation obtaining information degree of correlation weight: when information correlation >=90, information correlation weight=10; As 90> information correlation >50, information correlation weight=5; When information correlation≤50, information correlation weight=1; Further, the mode obtaining object degree of correlation weight according to the object degree of correlation, with identical according to the mode of information correlation obtaining information degree of correlation weight herein, repeats no more;

Distance weighting value is according to after the sequence from big to small of the distance of each information to be released, the distance rank * 1 of this information to be released.

Present that device calculates information info_5 to be released respectively according to above rule, info_6, info_7 and info_8 weight information is as shown in table 5 below.

Table 5

Information to be released	Weight information
		info_5	29
info_6	18
		info_7	9
info_8	12

Then present device according to table 5, select front three info_5, info_6 and info_8 of weight information maximization to present.

It should be noted that, above-mentioned citing is only and technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any Resource Properties Information Selection information to be released according to each information to be released carries out the implementation presented, all should be within the scope of the present invention.

According to method of the present invention, by being user's recommendation information according to described target position information, improve the accuracy of information recommendation; Further, information to be released and the described Resource Properties information corresponding with described information to be released that each candidate target provides for this user can be obtained in real time, thus more pointed recommendation information can be provided, improve recommendation success rate; In addition, by obtaining the movement state information of the mobile terminal that user uses, can the geographical position at user place be obtained according to the motion state of user and predict the demand of user in conjunction with current time, to obtain the target position information of user neatly, and present the to be released information corresponding with its target position information in time.

Fig. 2 illustrates according to a kind of structural representation presenting device for presenting information to be released of the present invention.The device that presents according to the present invention comprises the first acquisition device 1, determining device 2, second acquisition device 3 and choice device 4.

With reference to Fig. 2, the first acquisition device 1 obtains target position information.

2) the address information of Map Services is provided.

Wherein, the mode that the first acquisition device 1 obtains target position information comprise following any one:

1) the first acquisition device 1 according to the present invention comprises the first sub-acquisition device (not shown) and the first sub-determining device (not shown) further.Wherein, described first sub-acquisition device obtains the geographical location information of user, and described first sub-determining device determines described target position information according to described geographical location information.

Particularly, mutual by with global positioning system (GPS, Global Positioning System) equipment of the first sub-acquisition device, positions the mobile terminal that user uses, to determine the geographical location information of described user.Then, obtained geographical location information is converted to the corresponding address information in described map by the first sub-determining device.

Preferably, the device that presents according to the present invention also comprises checkout gear (not shown).Wherein, described checkout gear detects the movement state information of described user, to judge whether described movement state information meets predetermined acquisition condition.Further, when judging that described movement state information meets predetermined acquisition condition, the first sub-acquisition device obtains the geographical location information of described user.

I) whether user remains static;

Ii) movement velocity of user;

Iii) movement locus of user.

Ii) predetermined path of movement condition.

Such as, set quiescent time threshold value be 10 minutes as predetermined acquisition condition.Checkout gear gets mobile terminal and is initially located in inactive state in time point 14:31:45, and, this mobile terminal still remains static at time point 14:41:45, then mutual based on GPS device of the first sub-acquisition device, obtain the address information " No. 24, garden road " of the current present position of user, then, " No. 24, garden road " is defined as target position information by the first sub-determining device.

2) the first acquisition device 1 according to the present invention comprises the second sub-acquisition device (not shown) and the second sub-determining device (not shown) further.Wherein, described second sub-acquisition device obtains the Query Information of user's input, and described second sub-determining device determines the one or more target position informations corresponding with described Query Information according to described Query Information.

Particularly, the second sub-determining device searches for the one or more address informations relevant to this Query Information according to this Query Information in preset range, and this one or more address information is defined as target position information.

Preferably, when Query Information comprises one or more address information, the second sub-determining device using this one or more address information as target position information.

Such as, second sub-acquisition device gets the Query Information of user's input for " seabed is dragged for ", and the first sub-acquisition device gets the address information of the current present position of user for " No. 24, garden road ", second sub-determining device is based on the geographical location information of this Query Information and this user, obtaining the nearest chafing dish restaurant corresponding with it is " branch, Dongzhimen is dragged in seabed ", and address is add_1.Further, it is the center of circle that the second sub-determining device gets at add_1, and radius is that shops is dragged in interior other two seabeds in addition of the border circular areas of 1 km, and address is respectively add_2 and add_3.Then, add_1, add_2 and add_3 are defined as target position information by the second sub-determining device.

Then, determining device 2 according to described target position information, determine corresponding with described target position information, for providing at least one candidate target of information to be released.

Wherein, determining device 2 according to described target position information, determine corresponding with described target position information, for the mode of at least one candidate target that information to be released is provided include but not limited to following any one:

1) determining device 2 obtains the one or more candidate targets in the preset range corresponding with this target position information.

2) determining device 2 is according to described target position information and current time information, determine corresponding with described target position information and current time information, for providing at least one candidate target of information to be released.

Wherein, determining device 2 according to described target position information and current time information, determine corresponding with described target position information and current time information, for provide the mode of information to be released include but not limited to following any one:

I) determining device 2 according to obtain current time information and the demand object type corresponding with each time period, determine in the preset range corresponding with described target position information with described target position information and current time information corresponding, for providing at least one candidate target of information to be released.Wherein, described demand object type is used to indicate the classification of the object of the default user possibility demand corresponding with each time period.

Wherein, determining device 2 determine the mode of the demand object type corresponding with each time period include but not limited to following any one:

A () determining device 2 obtains the demand object type of each time period difference correspondence preset;

B () determining device 2 obtains the searching record information of search engine, and according to each time period, described historical search record is added up, to obtain the one or more searched object corresponding with each time period, and determine the demand object type corresponding with this time period based on the one or more searched object that each time period is corresponding.

Preferably, determining device 2 is according in the one or more searched object corresponding with each time period, and the searched object that the searched frequency is the highest determines the demand object type corresponding with this time period.

Such as, the demand object type presetting 7 time periods difference correspondences is as shown in table 6 below.The target position information that first acquisition device 1 gets user in time point 19:24:43 is add_4, then according to table 6, determining device 2 determines that current time corresponds to object type " food and drink " and " market ".Then, determining device 2 is centered by add_4, and the length of side is the interior inquiry " food and drink " and " market " of square area of 2 kms, and the object that acquisition belongs to classification " food and drink " and " market " has " garden roast duck " and " garden general merchandise ".Then, " garden roast duck " and " garden general merchandise " is defined as candidate target by determining device 2.

Table 6

Ii) determining device 2 obtains in the time period corresponding with current time information, the one or more searched object of user's inquiry, and according to this one or more searched object, determine in the preset range corresponding with described target position information with described target position information and current time information corresponding, for providing at least one candidate target of information to be released.

Such as, the target position information that the first acquisition device 1 gets user in time point 19:24:43 is add_5, and determining device 2 gets volumes of searches is the highest within the first five minute of this time point object for " dining room on Friday ".Then, determining device 2 obtains centered by add_5, the length of side be 4 kms square area in all Friday dining room shops's alternatively object.

3) when described second sub-acquisition device has obtained the Query Information of user, determining device 2, according to described Query Information, is inquired about in the preset range corresponding with described target position information, to determine at least one candidate target corresponding with this Query Information.

Wherein, determining device 2 determine the mode of at least one candidate target corresponding with described target position information and Query Information include but not limited to following any one:

I) determining device 2 is according to described Query Information, inquire about in the preset range corresponding with described target position information, to obtain the object that object-related information and Query Information match, and the object of acquisition is defined as at least one candidate target corresponding with this Query Information.

(a) object oriented;

(b) object factory information;

(c) object review information.

Such as, second sub-acquisition device gets the Query Information of user's input for " chafing dish restaurant ", the target position information of user is add_6, then determining device 2 is taking add_6 as the center of circle, radius is the interior inquiry " chafing dish restaurant " of border circular areas of 2km, and the object " branch, west city, Donglaishun " object-related information and " chafing dish restaurant " matched and " chongqing chafing dish " are defined as candidate target.

Ii) determining device 2 according to described Query Information and be all objects preset one or more object type, inquire about in the preset range corresponding with described target position information, to obtain all objects of the object that object-related information and Query Information match and the pre-set categories belonging to this object in this region, and the object of acquisition is defined as at least one candidate target corresponding with this Query Information.

Such as, the Query Information that the second sub-acquisition device gets user's input is " nice chafing dish restaurant ", and the target position information that the second sub-determining device is determined is add_7.Then, determining device 2 centered by add_7, the length of side be 4km square area in inquire about, and to obtain the object that object-related information and " nice chafing dish restaurant " match be " branch, chafing dish Haidian is dragged in seabed ".Then, determining device 2 is according to being " branch, chafing dish Haidian is dragged in seabed " default classification " chafing dish " and " food and drink ", get in this region belong to classification " chafing dish " or " food and drink " all objects " branch, Haidian is dragged in seabed ", " happy Shabu pot " and " Aixin Dining-hall ", alternatively object.

4) determining device 2 is according to described target position information and user related information, determine corresponding with described target position information, for providing at least one candidate target of information to be released.

I) user's historical search information;

Ii) the user preference information preset.

Wherein, determining device 2, according to user's historical search information, determines the one or more demand object type corresponding with this user, and based on this demand object type, determines at least one candidate target in the preset range corresponding with described target position information.Or determining device 2 determines the one or more demand object type corresponding with this user according to the user preference information preset, and based on this demand object type, determines at least one candidate target corresponding with described target position information in preset range.

It should be noted that, determining device 2 can according to described target position information, and determines at least one candidate target in conjunction with one or more in aforementioned current time information, Query Information and user related information.

Then, the second acquisition device 3 obtains at least one information to be released that each candidate target at least one candidate target described provides respectively, and the Resource Properties information corresponding with at least one information to be released described.

I) bid information of information to be released;

Wherein, the mode that the second acquisition device 3 obtains information to be released that each candidate target provides and the Resource Properties information corresponding with this information to be released include but not limited to following any one:

1) device that presents according to the present invention also comprises suggestion device (not shown).Wherein, described suggestion device first sends information respectively to the Information issued end at least one candidate target place described, to point out at least one candidate target described, then, second acquisition device 3 obtains at least one information to be released that each candidate target at least one candidate target described feeds back based on described information respectively, and the Resource Properties information corresponding with each information to be released.

According to the first example of the present invention, the fixed candidate target of determining device 2 is obj_1, obj_2, obj_3 and obj_4.Then, suggestion device sends information respectively to these four candidate targets, the terminal use that these four candidate targets are corresponding respectively inputs the Resource Properties information of each information to be released, and by Resource Properties information feed back to the second acquisition device 3 of corresponding terminal by information to be released and each information to be released.Wherein, this Resource Properties information comprises bid information and the margin of preference information of each information to be released, as shown in table 7.

Table 7

2) the second acquisition device 3 is by the respective information to be released of multiple objects of pre-stored and Resource Properties information, obtains information to be released and the Resource Properties information of at least one candidate target described.

Then, choice device 4, according to the Resource Properties information of each information to be released, selects one or more information to be released to present.

Wherein, choice device 4 according to the Resource Properties information of each information to be released, the mode selecting one or more information to be released to carry out presenting comprise but be limited to following any one:

1) priority of each information to be released determined by choice device 4 according to the Resource Properties information of information to be released, and then, choice device 4 selects one or more information to be released to present according to the priority of each information to be released.

Continue to be described foregoing First example, the information info_1 to be released that second acquisition device 3 obtains, info_2, info_3 and info_4 and respective Resource Properties information thereof are as shown in table 2, then choice device 4 is according to the bid information of table 2, and info_2, info_1 and info_4 that prioritizing selection front three bid information is the highest present.

2) when described second sub-acquisition device has obtained the Query Information of user, choice device 4 according to the Resource Properties information of each information to be released, and combines the Query Information obtained, and selects one or more information to be released to present.

Wherein, choice device 4 according to the Resource Properties information of each information to be released, and combines the Query Information that obtains, the mode selecting one or more information to be released to carry out presenting include but not limited to following any one:

I) choice device 4 obtains described Query Information and the information correlation described in each between information to be released, then, choice device 4 is according to the Resource Properties information of each information to be released, and the information correlation of each information to be released and Query Information selects one or more information to be released to present.

The match-percentage of (a) Query Information and information to be released;

Match grade between (b) Query Information and information to be released.

Continue to be described foregoing First example, the information info_1 to be released that second acquisition device 3 obtains, info_2, info_3 and info_4 bid information are separately as shown in table 7, and the information correlation of these four information to be released that choice device 4 obtains is as shown in table 8 below.Then, choice device 4 is according to table 7 and table 8, and in the highest information info_1 to be released, info_2 and info_4 of prioritizing selection front three bid, information correlation is that info_1 and info_4 of " completely relevant " and " very relevant " presents.

Table 8

Ii) choice device 4 obtains the object degree of correlation of each candidate target in described Query Information and at least one candidate target described, then, according to the Resource Properties information of each information to be released, and the object degree of correlation of each candidate target corresponding to each information to be released and described Query Information, select one or more information to be released to present.

The match-percentage of (a) Query Information and object-related information;

Match grade between (b) Query Information and object-related information.

Continue to be described foregoing First example, the information info_1 to be released that second acquisition device 3 obtains, info_2, info_3 and info_4 margin of preference information are separately as shown in table 7, and the object degree of correlation of these four information to be released that choice device 4 obtains is as shown in table 8.Then choice device 4 is according to table 7 and table 8, in information info_3 to be released, info_1 and info_2 that the prioritizing selection front three margin of preference is maximum the object degree of correlation higher than 80% info_1 and info_2 present.

3) present device and obtain range information between each candidate target at least one candidate target described and described user, then, choice device 4, according to the range information of the Resource Properties information of each information to be released and candidate target corresponding to each information to be released, selects one or more information to be released to present.

Preferably, the information one or more to be released that choice device 4 prioritizing selection range information is less presents.

It should be noted that, choice device 4 can based on aforementioned Resource Properties information, and select one or more information to be released in conjunction with one or more in the aforementioned information degree of correlation, the object degree of correlation and described range information.

Such as, the second sub-acquisition device obtains the Query Information " seabed is dragged for " of user's input, and the second sub-determining device obtains the address add_8 that shops obj_5 is dragged in the nearest seabed corresponding with it, as target position information based on this Query Information.Then, it is the center of circle that determining device 2 obtains with add_8, and radius is all dining room obj_5, obj_6, obj_7 and obj_8 alternatively object in the border circular areas of 2km.Then, the second acquisition device 3 obtains information info_5 to be released, info_6, info_7 and info_8 and the respective Resource Properties information thereof of terminal use's input corresponding to these four dining rooms as shown in table 9 respectively.Further, present device also to obtain these four dining rooms and arrive the distance d1 of mobile terminal, d2, d3 and d4(separately wherein, d3>d4>d1>d2).Further, choice device 4, according to information to be released corresponding to Query Information " seabed is dragged for " and these four dining rooms, determines the information correlation that these four information to be released as shown in table 9 below are determined and the object degree of correlation.

Table 9

Then, choice device 4 calculates these four information to be released weight information separately according to the Resource Properties information of these four information to be released, information correlation, the object degree of correlation and described range information, wherein, for each information to be released, the rule that choice device 4 calculates weight is as follows:

Wherein, initial weight value=0;

Choice device 4 calculates information info_5 to be released respectively according to above rule, info_6, info_7 and info_8 weight information is as shown in table 10 below.

Table 10

Then choice device 4 is according to table 5, selects front three info_5, info_6 and info_8 of weight information maximization to present.

According to the solution of the present invention, by being user's recommendation information according to described target position information, improve the accuracy of information recommendation; Further, information to be released and the described Resource Properties information corresponding with described information to be released that each candidate target provides for this user can be obtained in real time, thus more pointed recommendation information can be provided, improve recommendation success rate; In addition, by obtaining the movement state information of the mobile terminal that user uses, can the geographical position at user place be obtained according to the motion state of user and predict the demand of user in conjunction with current time, to obtain the target position information of user neatly, and present the to be released information corresponding with its target position information in time.

Software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM memory, magnetic or CD-ROM driver or floppy disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each function or step.

In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computer, by the operation of this computer, can call or provide according to method of the present invention and/or technical scheme.And call the program command of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data flow in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described program command.At this, comprise a device according to one embodiment of present invention, this device comprises the memory for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.

Claims

1., for presenting a method for information to be released, wherein, said method comprising the steps of:

A obtains target position information;

2. method according to claim 1, wherein, described method also comprises:

-send information, to point out described candidate target at least one candidate target described;

Wherein, described step c comprises:

-obtain at least one information to be released that each candidate target at least one candidate target described feeds back based on described information respectively, and the Resource Properties information corresponding with each information to be released.

3. method according to any one of claim 1 to 2, wherein, described step a comprises the following steps:

The geographical location information of-acquisition user;

-determine described target position information according to described geographical location information.

4. method according to claim 3, wherein, described method also comprises:

-detect the movement state information of described user, to judge whether described movement state information meets predetermined acquisition condition;

-when judging that described movement state information meets predetermined acquisition condition, obtain the described geographical location information of described user.

5. method according to any one of claim 1 to 4, wherein, described step a is further comprising the steps of:

The Query Information of-acquisition user input;

-according to described Query Information, determine the one or more target position informations corresponding with described Query Information.

6. method according to claim 5, wherein, described steps d comprises the following steps:

D1 according to the Resource Properties information of each information to be released, and combines the Query Information obtained, and selects one or more information to be released to present.

7. method according to claim 6, wherein, described steps d 1 comprises the following steps:

-obtain described Query Information and the information correlation described in each between information to be released;

-according to the Resource Properties information of each information to be released, and the information correlation of each information to be released and Query Information selects one or more information to be released.

8. method according to claim 6, wherein, described steps d 1 comprises the following steps:

-obtain the object degree of correlation of each candidate target in described Query Information and at least one candidate target described;

-according to the Resource Properties information of each information to be released, and the object degree of correlation of each candidate target corresponding to each information to be released and described Query Information, select one or more information to be released to present.

9. method according to any one of claim 1 to 6, wherein, described method is further comprising the steps of:

Each candidate target in-acquisition at least one candidate target described and the range information between described user;

Wherein, described steps d comprises:

-according to the range information of the Resource Properties information of each information to be released and candidate target corresponding to each information to be released, select one or more information to be released to present.

10. method according to any one of claim 1 to 9, wherein, described step b comprises the following steps:

-according to described target position information and current time information, determine corresponding with described target position information and current time information, for providing at least one candidate target of information to be released.

11. 1 kinds present device for what present information to be released, wherein, described in present device and comprise:

First acquisition device, for obtaining target position information;

12. according to claim 11ly present device, wherein, described in present device and also comprise:

Suggestion device, for sending information, to point out described user at least one candidate target described;

Wherein, described second acquisition device is used for:

13. according to claim 11 to presenting device according to any one of 12, and wherein, described first acquisition device comprises:

First sub-acquisition device, for obtaining the geographical location information of user;

First sub-determining device, for determining described target position information according to described geographical location information.

14. according to claim 13ly present device, wherein, described in present device and also comprise:

Checkout gear, for detecting the movement state information of described user, to judge whether described movement state information meets predetermined acquisition condition;

Wherein, the first sub-acquisition device is used for:

15. according to claim 11 to presenting device according to any one of 14, and wherein, described first acquisition device also comprises:

Second sub-acquisition device, for obtaining the Query Information of user's input;

Second sub-determining device, for according to described Query Information, determines the one or more target position informations corresponding with described Query Information.

16. according to claim 15ly present device, and wherein, described choice device is used for:

-according to the Resource Properties information of each information to be released, and combine the Query Information obtained, select one or more information to be released to present.

17. according to claim 16ly present device, and wherein, described choice device is used for:

18. according to claim 16ly present device, and wherein, described choice device is used for:

19. according to claim 11 to presenting device according to any one of 16, wherein, described in present device also for:

Wherein, described choice device also for:

20. according to claim 11 to presenting device according to any one of 19, and wherein, described determining device is used for: