CN107239262A - It is a kind of to be used for the method and apparatus that the interior information of application is presented - Google Patents

Abstract

It is used for the method and apparatus that the interior information of application is presented it is an object of the invention to provide a kind of.The present invention obtains presentation of the user at least one interior information to be presented of application and asked first；Then according to the information to be presented, it is determined that message identification is presented in the additional presentation message identification corresponding with the information to be presented and purpose；Further according to the additional presentation message identification, obtain and in the interior presentation additional presentation information of the application, wherein, message identification is presented comprising the purpose in the additional presentation information；Message identification is presented finally according to the purpose, obtains and information is presented in the interior presentation purpose of the application, while hiding the additional presentation information.Compared with prior art, the present invention has just provided the user more presentation information without repeatedly being interacted with server, improves the efficiency that user obtains information, while realization is more easy, is easy to safeguard, reduces the executory cost of user terminal and server end.

Description

It is a kind of to be used for the method and apparatus that the interior information of application is presented

Technical field

Presented the present invention relates to Internet technical field, more particularly to a kind of interior information of application that is used for Technology.

Background technology

Currently in types of applications, information show be according to user request and trigger.I.e. User is by clicking on some link or the operation of button, to trigger the application to the operation of user Parsing shows the purpose information corresponding to the operation with performing.This method is presented to user Limited information, it is impossible to provide the user more information, thus reduce user obtain information Efficiency.

The content of the invention

It is used for the method and apparatus that the interior information of application is presented it is an object of the invention to provide a kind of.

According to an aspect of the invention, there is provided a kind of be used for the method that the interior information of application is presented, Wherein, this method includes：

A. presentation of the user at least one interior information to be presented of application is obtained to ask；

B additional is in it is determined that corresponding with the information to be presented according to the information to be presented Message identification is presented in existing message identification and purpose；

C is obtained and described attached in the interior presentation of the application according to the additional presentation message identification Plus information is presented, wherein, message identification is presented comprising the purpose in the additional presentation information；

Message identification is presented according to the purpose in d, obtains and in the interior presentation mesh of the application Presentation information, while hide the additional presentation information.

According to another aspect of the present invention, additionally provide a kind of for being in using the presentation of interior information Existing equipment, wherein, the equipment includes：

Acquisition device, please for obtaining presentation of the user at least one interior information to be presented of application Ask；

Determining device, for according to the information to be presented, it is determined that with the information phase to be presented Message identification is presented in corresponding additional presentation message identification and purpose；

Additional presentation device, for according to the additional presentation message identification, obtaining and described The additional presentation information is presented using interior, wherein, comprising described in the additional presentation information Message identification is presented in purpose；

Device is presented in purpose, for message identification to be presented according to the purpose, obtains and described The purpose presentation information is presented using interior, while hiding the additional presentation information.

Compared with prior art, the present invention obtains user interior to application at least one is to be presented first The presentation request of information；Then according to the information to be presented, it is determined that with the information to be presented Message identification is presented in corresponding additional presentation message identification and purpose；Further according to described additional Message identification is presented, obtains and in the interior presentation additional presentation information of the application, wherein, Message identification is presented comprising the purpose in the additional presentation information；Finally according to the purpose Message identification is presented, obtains and information is presented in the interior presentation purpose of the application, while hidden Hide the additional presentation information.So as to which the present invention with server without repeatedly being interacted, just More presentation information have been provided the user, the efficiency that user obtains information is improved, while real It is now more easy, it is easy to safeguard, reduces the executory cost of user terminal and server end.

Moreover, the present invention can also be by the additional presentation message identification of one or more candidates and one Or multiple candidate's purposes are presented message identification and are included in the information to be presented, so that this hair It is bright can be directly based upon the information to be presented determine it is additional presentation message identification and purpose be in Existing message identification, only by adjusting or safeguarding that the information to be presented just can realize a variety of presentation information Determination, without repeatedly being interacted with server, realize it is more easy, be easy to maintenance, subtract The executory cost of user terminal and server end is lacked.

Moreover, the present invention can also be on the basis of according to the information to be presented, with reference to described One or more operation relevant informations and/or characteristic information corresponding to information to be presented, or combine The application related information of the application determines the additional presentation corresponding with the information to be presented Message identification is presented in message identification and purpose；So as to improve the identified individual character that information is presented Change and accuracy, while the efficiency of user's acquisition information is improved so that identified to be in Existing information, particularly additional presentation information more meets user's request, further improves user's body Test.

Moreover, the present invention can also determine the additional presentation time presented corresponding to information, So as to which the additional presentation information be presented according to the presentation time, and in the presentation time The purpose is presented after end again information is presented and the additional presentation information is hidden, so as to support The configurability of presentation time；Further, can also be according to the additional presentation message identification And purpose present message identification or according to user to it is described it is additional present information operation information come Determine the additional presentation time presented corresponding to information so that the presentation time more meets use Family demand, improves efficiency and Consumer's Experience that user obtains information.

Brief description of the drawings

By reading the detailed description made to non-limiting example made with reference to the following drawings, The other features, objects and advantages of the present invention will become more apparent upon：

Fig. 1 shows to be used for the presentation that the interior information of application is presented according to a kind of of one aspect of the invention Equipment schematic diagram；

Fig. 2 shows that one kind in accordance with a preferred embodiment of the present invention is used for application interior information presentation Display device schematic diagram；

Fig. 3 shows a kind of side for being used to present using interior information according to a further aspect of the present invention Method flow chart；

Fig. 4 shows that one kind in accordance with a preferred embodiment of the present invention is used for application interior information presentation Method flow diagram.

Same or analogous reference represents same or analogous part in accompanying drawing.

Embodiment

It should be mentioned that some are exemplary before exemplary embodiment is discussed in greater detail Embodiment is described as processing or the method described as flow chart.Although flow chart grasps items Be described into the processing of order, but many of which operation can by concurrently, concomitantly or Person implements simultaneously.In addition, the order of operations can be rearranged.When its operation is completed Shi Suoshu processing can be terminated, it is also possible to the extra step being not included in accompanying drawing Suddenly.The processing can correspond to method, function, code, subroutine, subprogram etc..

Alleged within a context " display device ", is also known as " computer equipment ", Huo Chengwei " computer ", refers to that numerical computations and/or logic can be performed by running preset program or instruction The intelligent electronic device of the predetermined process processes such as calculating, it can include processor and memory, The survival prestored in memory by computing device instructs to perform predetermined process process, or Predetermined process process is performed by hardware such as ASIC, FPGA, DSP, or by said two devices group Close to realize.Computer equipment includes but is not limited to PC, notebook computer, flat board electricity Brain, smart mobile phone etc..

Here, " display device " of the present invention, as comprising one or more applications and The equipment using interior information can be showed." the applying interior information " includes but is not limited to application certainly The presupposed information that body is included, in addition to application pass through the institute that interacted in real time with all kinds of service equipments The real time information of acquisition.Described information includes but is not limited to such as text information, pictorial information, sound The data messages such as video information, include the interface information etc. of application.It is described " to apply interior information Present " it is when user opens one or more applications on the rendering device, in application Show above-mentioned various information in interface.

Under normal circumstances, the display device is " user equipment " or " terminal "；This area Technical staff is it is understood that the display device can independently realize heretofore described information Rendering method, can also be engaged with service equipment, to realize that heretofore described information is in Existing method.The specific descriptions of the visible Examples below of concrete methods of realizing.

It should be noted that the display device is only for example, other are existing or from now on may The display device of appearance is such as applicable to the present invention, also should be included in the scope of the present invention with It is interior, and be incorporated herein by reference.

Concrete structure and function detail disclosed herein are only representational, and are to be used for The purpose of the exemplary embodiment of the present invention is described.But the present invention can pass through many replacement shapes Formula is implemented, and is not interpreted as being limited only by implementation set forth herein Example.

Although it should be appreciated that may have been used term " first ", " second " etc. herein To describe unit, but these units should not be limited by these terms.Use these arts Language is used for the purpose of making a distinction a unit and another unit.For example, do not carrying on the back In the case of scope from exemplary embodiment, first module can be referred to as second unit, and And similarly second unit can be referred to as first module.Term "and/or" used herein above Including any of the associated item listed by one of them or more and all combinations.

Term used herein above is not intended to limit and shown just for the sake of description specific embodiment Example property embodiment.Unless the context clearly dictates otherwise, otherwise odd number shape used herein above Formula " one ", " one " also attempt to include plural number.It is to be further understood that used herein above Term " comprising " and/or "comprising" provide stated feature, integer, step, operation, unit And/or the presence of component, and do not preclude the presence or addition of other one or more features, integer, Step, operation, unit, component and/or its combination.

It should further be mentioned that in some replaces realization modes, the function/action being previously mentioned can To occur according to the order different from being indicated in accompanying drawing.For example, depending on involved work( Energy/action, the two width figures shown in succession can essentially substantially simultaneously perform or sometimes can be with Perform in a reverse order.

The present invention is described in further detail below in conjunction with the accompanying drawings.

Fig. 1 shows to be used for the presentation that the interior information of application is presented according to a kind of of one aspect of the invention Equipment schematic diagram；Wherein, the display device include acquisition device 1, it is determining device 2, attached Plus device 3, purpose presentation device 4 is presented.Specifically, the acquisition device 1 obtains user Presentation request at least one interior information to be presented of application；The determining device 2 is according to described Information to be presented, it is determined that the additional presentation message identification corresponding with the information to be presented and Message identification is presented in purpose；It is described it is additional presentation device 3 according to the additional presentation message identification, Obtain and in the interior presentation additional presentation information of the application, wherein, additional present is believed Message identification is presented comprising the purpose in breath；Device 4 is presented according to the purpose in the purpose Message identification is presented, obtains and information is presented in the interior presentation purpose of the application, while hidden Hide the additional presentation information.

Constantly worked between above-mentioned each device, here, those skilled in the art should manage Solution " lasting " refers to above-mentioned each device respectively in real time, or according to setting or real-time adjustment Mode of operation requirement, progress, which is presented the acquisition of request, the determination that message identification is presented, added, is in The presentation of information and hiding etc. for additional presentation information is presented in the presentation of existing information, purpose, directly Stop obtaining presentation of the user at least one interior information to be presented of application to the display device Request.

The acquisition device 1 obtains presentation of the user at least one interior information to be presented of application please Ask.

Specifically, the acquisition device 1 by with user's direct interaction, or can with other The device for providing the operation information of the user interacts, interior to application to obtain user The presentation request of at least one information to be presented.

Wherein, the information to be presented in the application can apply interior preset information, also may be used To be using the information obtained in real time after being interacted with service equipment, such as info web.It is described The type of information to be presented includes but is not limited to picture (dynamic is static), word, video etc. Arbitrary content.

Wherein, the presentation request is that user passes through direct or indirect click, touch, voice The operation such as input, the request that can be completely presented to the information to be presented.Wherein, it is described straight Connect mode of operation for example click in the application some link, then it represents that request present the chain Connect corresponding content；The indirect operation mode is for example clicked on related to the information to be presented The other information of connection, tag along sort, directory information as described corresponding to information to be presented etc..

Preferably, the acquisition device 1 can obtain user interior to application at least one is to be presented The presentation request of information, wherein, the information to be presented includes and the information phase to be presented The corresponding additional presentation message identification of one or more candidates and one or more candidate's purposes are in Existing message identification.

Specifically, corresponding with the information to be presented one can be included in the information to be presented Individual or multiple candidates are additional to be presented message identification and one or more candidate's purposes presentation information mark Know, for subsequently determining that message identification is presented in additional presentation message identification and purpose.Here, this Art personnel will be understood that the follow-up determining device 2 can be directly attached by the candidate Plus message identification and candidate's purpose presentation message identification is presented as the additional presentation letter Message identification is presented in breath mark and purpose, can also be according to determination bar that is preset or obtaining in real time Part, selects one or more to be identified as described information from candidate information mark.For example, It can select one or more from candidate information mark according to the operation historical record of user To be identified as described information；The priority that can be identified according to each candidate information is (such as according to point The amount of hitting, degree of being cited etc. be ranked up after priority), the high candidate information of priority is identified Identified as described information.Here, those skilled in the art will be understood that the example above is only Example, not limitation of the present invention.

Wherein, described information mark can be included in the content that the information to be presented has been presented, Information to be presented is a pictures as described, and described information mark is included in image content；Or Person, described information mark can be included in the back-end data corresponding to the information to be presented, Do not presented in the presentation content of the information to be presented.

Described information mark can be by server real time down or be preset at presentation and set In standby.Here, above- mentioned information mark include one or more candidates it is additional present message identification with / or one or more candidate's purposes presentation message identification.

The determining device 2 according to the information to be presented, it is determined that with the information phase to be presented Message identification is presented in corresponding additional presentation message identification and purpose.

Specifically, the determining device 2 can according to the analysis to the information to be presented, with Determine that information is presented in the corresponding additional presentation message identification of the information to be presented and purpose Mark.

Wherein, it is in the presentation corresponding with the information to be presented that information, which is presented, in the purpose Hold, if for example, the information to be presented is a novel title for including hyperlink, it is described The novel content that information is the novel is presented in purpose.It is to use that message identification, which is presented, in the purpose The mark of title, link, address to identify purpose presentation information etc., by the mark, The purpose can be obtained information is presented.

The additional information that presents is corresponding with the information to be presented one or more Other presentation information of information are presented in the non-purpose.It is described it is additional presentation information can with it is described Information to be presented is associated, can also be unrelated with the information to be presented.Additional present is believed Breath mark is the mark for being used for identifying additional title, link, the address that information is presented etc., By the mark, the additional presentation information can be obtained.

Where it determines that message identification is presented in the additional presentation message identification and the purpose Method can be determined based on content etc. is perhaps associated in the information to be presented, such as will Message identification is presented as the purpose in the content identification of the information to be presented, by the content Association content identification interior perhaps associated as the additional presentation message identification, or by described The mark of the operation interface of content is used as described additional presentation message identification etc.；The association content The as content related to the information to be presented.If for example, the information to be presented is a certain The introduction connection of TV play, then it is that the introduction connects corresponding introduction that information, which is presented, in the purpose Content, the association content can be the program request connection of the TV play, the association content Operation interface can be can also be each including other on the program request interface of the TV play, the interface Class correlation function, such as comments on, edits sequence.

Or, determine that message identification is presented in the additional presentation message identification and the purpose Method can be that the information that the information to be presented is included is analyzed, with from it is described wait be in The additional presentation message identification is extracted in existing information and message identification is presented in the purpose.

Here, those skilled in the art will be understood that the example above is merely illustrative, not to this The limitation of invention, if the energy such as the method for other determination identification informations and additional presentation identification information Suitable for the present invention, it is also contained in protection scope of the present invention.

Preferably, the determining device 2 can be treated according to the information to be presented with reference to described One or more operation relevant informations and/or the characteristic information corresponding to information is presented, it is determined that and institute State the corresponding additional presentation message identification of information to be presented and message identification is presented in purpose.

Specifically, it is described operation relevant information include but is not limited to the information to be presented or wait be in Historical operation frequency information, historical operation temporal information of relevant information of existing information etc.；Its In, the relevant information for example belongs to same category of other information with the information to be presented, Or the information associated with the information to be presented.If for example, the information to be presented is one News is connected, then the connection of other news categories belongs to the relevant information, associated with the news The information of other classifications fall within the relevant information.

The characteristic information include but is not limited to the information to be presented content correlated information, Classification relevant information (such as news category, shopping class, amusement class), provider's relevant information Deng.

So as to, the determining device 2 can according to the information to be presented, with reference to it is described wait be in One or more operation relevant informations and/or characteristic information corresponding to existing information, consider institute The operation relevant information and/or characteristic information of information to be presented are stated, to determine that described information is identified.

If for example, the frequency that the user clicks on information to be presented or its relevant information is relatively low, It can then provide content less additional presentation information, to reduce system burden；Or, if user The first object for clicking on information to be presented is presented after information, when the operating time is less than certain operation Between threshold value, then it is when user again taps on the information to be presented, the information to be presented institute is right The target answered is presented information and is adjusted to the second target presentation information；Or, it can be treated according to described The provider of information is presented, by the information associated with the provider (such as provider other Information is presented) as additional presentation information etc..

Preferably, the determining device 2 can be according to the information to be presented, with reference to the application Application related information, it is determined that the additional presentation message identification corresponding with the information to be presented with And message identification is presented in purpose.

Specifically, the application related information includes but is not limited to the application setting of current application, answered With classification, the application operation content, the operation interface associated with the information to be presented etc.. So as to, the determining device 2 can according to the information to be presented and the application related information, It is determined that information is presented in the additional presentation message identification corresponding with the information to be presented and purpose Mark.

For example, for same information to be presented, if the application where it is different, such as one belongs to Mhkc application, one belong to search application, then for mhkc apply in information to be presented, then for The associated all kinds of mhkcs of its determination are as the additional presentation information, and in search application Information to be presented, then be used as the additional presentation for its determination all kinds of search results associated there Information.

Or, if for example, information to be presented is shopping items connection, offer purchase operation is related The operation interface of connection or the similar clause associated with the commodity or collocation commodity are using as described attached Plus information etc. is presented.

It is highly preferred that the additional message identification that presents is the application interface mark letter in the application Breath.

If for example, the application is " mobile phone Baidu ", one clicked in the application as user, which waits, is in After existing information, then the determining device 2 is by " music, video, novel, the patch in mobile phone Baidu " etc. application interface identification information as the additional presentation message identification, it is described to provide the user Many seed applications in.

It is highly preferred that the additional message identification that presents is the application interface mark letter in the application Breath, wherein, the application interface identification information is associated with the information to be presented.

Specifically, it is associated and includes but is not limited to related, operation correlation of content etc..For example, after upper Example, if the application is " mobile phone Baidu ", when user clicks on the picture " giving bonus " in mobile phone Baidu Afterwards, then " it will purchase by group ", " hotel ", " take-away ", " film " etc. can use the application of the red packet Interface identification information is used as the additional presentation message identification.

The additional presentation device 3 is obtained and described according to the additional presentation message identification The additional presentation information is presented using interior, wherein, include institute in the additional presentation information State purpose and message identification is presented.

Specifically, the additional presentation device 3 passes through according to the additional presentation message identification Intersect from locally obtaining the additional presentation information, or with this using corresponding server end Mutually carry out obtaining the additional presentation information；Then, by the additional presentation information described Showed using interior., can be with here, those skilled in the art will be understood that the presentation It is to be presented the additional information that presents as the part in current interface, can also be by The additional presentation information is presented as a new page.

Wherein, message identification, the bag is presented comprising the purpose in the additional presentation information The additional presentation information is presented on containing the purpose including but not limited to is presented into message identification Go up or be implied in the additional back-end data that information is presented.

The purpose is presented device 4 and message identification is presented according to the purpose, obtains and described The purpose presentation information is presented using interior, while hiding the additional presentation information.

Specifically, device 4 is presented according to included in the additional presentation information in the purpose Message identification is presented in purpose, crosses and is presented information from locally obtaining the purpose, or with the application Corresponding server end interacts and information is presented obtain the purpose；Then, it is described Purpose is presented device 4 and hides the additional presentation information, and the purpose presentation information is presented.

Here, by the above-mentioned means, the display device is without operation repeatedly to the user Parsed；And information mark is presented due to containing the purpose in the additional presentation information Know, therefore directly can jump to purpose from the additional presentation information and information is presented, realize letter It is single, it is easy to safeguard.

Fig. 2 shows that one kind in accordance with a preferred embodiment of the present invention is used for application interior information presentation Display device schematic diagram；Wherein, the display device includes acquisition device 1 ', determining device 2 ', device 4 ', time determining device 5 ' is presented in additional presentation device 3 ', purpose.Specifically, The acquisition device 1 ' obtains presentation of the user at least one interior information to be presented of application please Ask；The determining device 2 ' according to the information to be presented, it is determined that with the information to be presented Message identification is presented in corresponding additional presentation message identification and purpose；The additional presentation Device 3 ' is obtained and described in the interior presentation of application according to the additional presentation message identification Additional presentation information, wherein, information is presented comprising the purpose in the additional presentation information Mark；When the time determining device 5 ' determines the presentation corresponding to the additional presentation information Between；After the presentation time terminates, the purpose, which is presented device 4 ' and presented according to the purpose, to be believed Breath mark, obtains and information is presented in the interior presentation purpose of the application, while hiding described Additional presentation information.

Wherein, the acquisition device 1 ', determining device 2 ', additional presentation device 3 ' and Fig. 1 Described in corresponding intrument it is same or similar, therefore will not be repeated here, and by reference It is incorporated herein.

Constantly worked between above-mentioned each device, here, those skilled in the art should manage Solution " lasting " refers to above-mentioned each device respectively in real time, or according to setting or real-time adjustment Mode of operation requirement, progress, which is presented the acquisition of request, the determination that message identification is presented, added, is in Presentation, the determination that the time is presented, the presentation and additional presentation of purpose presentation information of existing information Information is hidden etc., until the display device stop obtaining user it is interior to application at least one treat The presentation request of information is presented.

The time determining device 5 ' determines the additional presentation time presented corresponding to information.

Specifically, the time determining device 5 ' can be set based on system default, user sets manually Put or according to modes such as the real-time settings of the carry out such as other guide system, to determine the additional presentation The presentation time corresponding to information.It is thereby achieved that the time of presentation can configure.So as to when described It is additional presentation information start present when start timing, until meet corresponding to the presentation time when It is long.

After the presentation time terminates, the purpose, which is presented device 4 ' and presented according to the purpose, to be believed Breath mark, obtains and information is presented in the interior presentation purpose of the application, while hiding described Additional presentation information.

Here, described obtain and the purpose presentation information be presented and the additional presentation letter is hidden The presentation device 4 of purpose described in the mode and Fig. 1 of breath is same or similar, therefore will not be repeated here, And be incorporated herein by reference.

Preferably, the time determining device 5 ' can according to it is described it is additional presentation message identification and Message identification is presented in purpose, determines the additional presentation time presented corresponding to information.

Specifically, the time determining device 5 ' can according to it is described it is additional presentation message identification with And message identification is presented in the purpose, by the presentation according to corresponding to two are presented information Hold, the presentation time for operating average time, the systemic presupposition of corresponding application of presentation content weighs Again etc., to determine the additional presentation time presented corresponding to information.Here, according to described two It is individual that message identification is presented to determine the presentation time, include but is not limited to according to two presentation information Any one in mark is presented after message identifications are contrasted really to be determined, or by two It is fixed.Wherein, the presentation time includes but is not limited to duration is presented, time point etc. is presented.

If for example, the additional presentation content presented corresponding to message identification is more and/or corresponding Operation content it is more, then extend the presentation time；If the additional presentation message identification institute is right The presentation content corresponding to message identification is presented much smaller than the purpose for the presentation content answered, then reduces The presentation time；If the default presentation time weighting corresponding to current application is larger, extend Described presentation time etc..

Preferably, the display device also includes operation acquisition device (not shown), wherein, institute State operation acquisition device and obtain user to the additional operation information that information is presented；The time Determining device 5 ' determines the additional presentation presented corresponding to information according to the operation information Time.

Specifically, the operation information includes but is not limited to current operating information and historical operation letter Breath, the historical operation information includes but is not limited to the historical operation information or several use of active user The historical operation information at family.The operation information such as includes but is not limited to click on, touched at the momentary operation Action, in addition to operating time point, operation duration, the information such as operating frequency.

Therefore, the operation acquisition device can directly obtain the operational motion of the user to be used as institute Operation information is stated, can also be by being carried out to the operational motion after statistical analysis, after analysis As a result (such as operating frequency, operation duration) is used as the operation information.

Then, the time determining device 5 ' is according to the operation information, to determine described additional to be in The presentation time corresponding to existing information.The determination can be preset or determine in real time.Example Such as, if the historical operation information of user shows user, the operation to the Additional operating information is more, Then extend the duration of the presentation time；The additional presentation information is carried out always if user is current Operation, then persistently extend the duration of the presentation time.

Preferably, time prompting can be set in the additional presentation information, how to point out user When can jump to purpose present information.Further, can the operation based on user, carry out additional is in Redirecting for information is presented in existing information and purpose.Such as user, actively selection jumps to purpose presentation letter Breath, then the presentation time not yet at the end of, jump directly to the purpose and information be presented.

Fig. 3 shows a kind of side for being used to present using interior information according to a further aspect of the present invention Method flow chart.Specifically, in step sl, the display device obtains user in application The presentation request of at least one information to be presented；In step s 2, the display device according to The information to be presented, it is determined that the additional presentation message identification corresponding with the information to be presented And message identification is presented in purpose；In step s3, the display device is according to described additional Message identification is presented, obtains and in the interior presentation additional presentation information of the application, wherein, Message identification is presented comprising the purpose in the additional presentation information；In step s 4, institute State display device and message identification is presented according to the purpose, obtain and in the interior presentation institute of application State purpose and information is presented, while hiding the additional presentation information.

Constantly worked between above steps, here, those skilled in the art should manage Solution " lasting " refers to above steps respectively in real time, or according to setting or real-time adjustment Mode of operation requirement, progress, which is presented the acquisition of request, the determination that message identification is presented, added, is in The presentation of information and hiding etc. for additional presentation information is presented in the presentation of existing information, purpose, directly Stop obtaining presentation of the user at least one interior information to be presented of application to the display device Request.

In step sl, the display device obtains user interior to application at least one is to be presented The presentation request of information.

Specifically, in step sl, the display device by with user's direct interaction, or The device for the operation information that person can provide the user with other interacts, to obtain Presentation of the user at least one interior information to be presented of application is asked.

Wherein, the information to be presented in the application can apply interior preset information, also may be used To be using the information obtained in real time after being interacted with service equipment, such as info web.It is described The type of information to be presented includes but is not limited to picture (dynamic is static), word, video etc. Arbitrary content.

Wherein, the presentation request is that user passes through direct or indirect click, touch, voice The operation such as input, the request that can be completely presented to the information to be presented.Wherein, it is described straight Connect mode of operation for example click in the application some link, then it represents that request present the chain Connect corresponding content；The indirect operation mode is for example clicked on related to the information to be presented The other information of connection, tag along sort, directory information as described corresponding to information to be presented etc..

Preferably, in step sl, the display device can obtain user to application at least The presentation request of one information to be presented, wherein, the information to be presented includes treating with described The additional presentation message identification of the corresponding one or more candidates of information is presented and one or more Message identification is presented in candidate's purpose.

Specifically, corresponding with the information to be presented one can be included in the information to be presented Individual or multiple candidates are additional to be presented message identification and one or more candidate's purposes presentation information mark Know, for subsequently determining that message identification is presented in additional presentation message identification and purpose.Here, this Art personnel will be understood that the follow-up step S2 directly can add the candidate Message identification is presented and candidate's purpose is presented message identification and is used as the additional presentation information Message identification is presented in mark and purpose, can also according to preset or real-time acquisition fixed condition really, Select one or more to be identified as described information from candidate information mark.For example, can With the operation historical record according to user, selected from candidate information mark it is one or more with Identified as described information；The priority that can be identified according to each candidate information is (such as according to click Measure, degree of being cited etc. be ranked up after priority), the high candidate information of priority is identified and made For described information mark etc..Here, those skilled in the art will be understood that the example above is only to show Example, not limitation of the present invention.

Wherein, described information mark can be included in the content that the information to be presented has been presented, Information to be presented is a pictures as described, and described information mark is included in image content；Or Person, described information mark can be included in the back-end data corresponding to the information to be presented, Do not presented in the presentation content of the information to be presented.

Described information mark can be by server real time down or be preset at presentation and set In standby.Here, above- mentioned information mark include one or more candidates it is additional present message identification with / or one or more candidate's purposes presentation message identification.

In step s 2, the display device is according to the information to be presented, it is determined that with it is described Message identification is presented in the corresponding additional presentation message identification of information to be presented and purpose.

Specifically, in step s 2, the display device can be according to the letter to be presented The analysis of breath, to determine additional presentation message identification and mesh that the information to be presented is corresponding Presentation message identification.

Wherein, it is in the presentation corresponding with the information to be presented that information, which is presented, in the purpose Hold, if for example, the information to be presented is a novel title for including hyperlink, it is described The novel content that information is the novel is presented in purpose.It is to use that message identification, which is presented, in the purpose The mark of title, link, address to identify purpose presentation information etc., by the mark, The purpose can be obtained information is presented.

The additional information that presents is corresponding with the information to be presented one or more Other presentation information of information are presented in the non-purpose.It is described it is additional presentation information can with it is described Information to be presented is associated, can also be unrelated with the information to be presented.Additional present is believed Breath mark is the mark for being used for identifying additional title, link, the address that information is presented etc., By the mark, the additional presentation information can be obtained.

Where it determines that message identification is presented in the additional presentation message identification and the purpose Method can be determined based on content etc. is perhaps associated in the information to be presented, such as will Message identification is presented as the purpose in the content identification of the information to be presented, by the content Association content identification interior perhaps associated as the additional presentation message identification, or by described The mark of the operation interface of content is used as described additional presentation message identification etc.；The association content The as content related to the information to be presented.If for example, the information to be presented is a certain The introduction connection of TV play, then it is that the introduction connects corresponding introduction that information, which is presented, in the purpose Content, the association content can be the program request connection of the TV play, the association content Operation interface can be can also be each including other on the program request interface of the TV play, the interface Class correlation function, such as comments on, edits sequence.

Or, determine that message identification is presented in the additional presentation message identification and the purpose Method can be that the information that the information to be presented is included is analyzed, with from it is described wait be in The additional presentation message identification is extracted in existing information and message identification is presented in the purpose.

Here, those skilled in the art will be understood that the example above is merely illustrative, not to this The limitation of invention, if the energy such as the method for other determination identification informations and additional presentation identification information Suitable for the present invention, it is also contained in protection scope of the present invention.

Preferably, in step s 2, the display device can according to the information to be presented, One or more operation relevant informations and/or feature letter with reference to corresponding to the information to be presented Breath, it is determined that the additional presentation message identification corresponding with the information to be presented and purpose are presented Message identification.

Specifically, it is described operation relevant information include but is not limited to the information to be presented or wait be in Historical operation frequency information, historical operation temporal information of relevant information of existing information etc.；Its In, the relevant information for example belongs to same category of other information with the information to be presented, Or the information associated with the information to be presented.If for example, the information to be presented is one News is connected, then the connection of other news categories belongs to the relevant information, associated with the news The information of other classifications fall within the relevant information.

The characteristic information include but is not limited to the information to be presented content correlated information, Classification relevant information (such as news category, shopping class, amusement class), provider's relevant information Deng.

So as to which in step s 2, the display device can be tied according to the information to be presented One or more operation relevant informations and/or the characteristic information corresponding to the information to be presented are closed, The operation relevant information and/or characteristic information of the information to be presented are considered, to determine the letter Breath mark.

If for example, the frequency that the user clicks on information to be presented or its relevant information is relatively low, It can then provide content less additional presentation information, to reduce system burden；Or, if user The first object for clicking on information to be presented is presented after information, when the operating time is less than certain operation Between threshold value, then it is when user again taps on the information to be presented, the information to be presented institute is right The target answered is presented information and is adjusted to the second target presentation information；Or, it can be treated according to described The provider of information is presented, by the information associated with the provider (such as provider other Information is presented) as additional presentation information etc..

Preferably, in step s 2, the display device can according to the information to be presented, With reference to the application related information of the application, additional it is in it is determined that corresponding with the information to be presented Message identification is presented in existing message identification and purpose.

Specifically, the application related information includes but is not limited to the application setting of current application, answered With classification, the application operation content, the operation interface associated with the information to be presented etc.. So as to which in step s 2, the display device can be according to the information to be presented and described Application related information, it is determined that the additional presentation message identification corresponding with the information to be presented and Message identification is presented in purpose.

For example, for same information to be presented, if the application where it is different, such as one belongs to Mhkc application, one belong to search application, then for mhkc apply in information to be presented, then for The associated all kinds of mhkcs of its determination are as the additional presentation information, and in search application Information to be presented, then be used as the additional presentation for its determination all kinds of search results associated there Information.

Or, if for example, information to be presented is shopping items connection, offer purchase operation is related The operation interface of connection or the similar clause associated with the commodity or collocation commodity are using as described attached Plus information etc. is presented.

It is highly preferred that the additional message identification that presents is the application interface mark letter in the application Breath.

If for example, the application is " mobile phone Baidu ", one clicked in the application as user, which waits, is in After existing information, then the determining device 2 is by " music, video, novel, the patch in mobile phone Baidu " etc. application interface identification information as the additional presentation message identification, it is described to provide the user Many seed applications in.

It is highly preferred that the additional message identification that presents is the application interface mark letter in the application Breath, wherein, the application interface identification information is associated with the information to be presented.

Specifically, it is associated and includes but is not limited to related, operation correlation of content etc..For example, after upper Example, if the application is " mobile phone Baidu ", when user clicks on the picture " giving bonus " in mobile phone Baidu Afterwards, then " it will purchase by group ", " hotel ", " take-away ", " film " etc. can use the application of the red packet Interface identification information is used as the additional presentation message identification.

In step s3, the display device is obtained according to the additional presentation message identification And in the interior presentation additional presentation information of the application, wherein, the additional presentation information In comprising the purpose present message identification.

Specifically, in step s3, the display device is according to the additional presentation information mark Know, by applying corresponding service from locally obtaining the additional presentation information, or with this Device end interacts to carry out obtaining the additional presentation information；Then, additional present is believed Breath applies interior showed described.Here, those skilled in the art will be understood that and described be in It is existing, can be presented the additional information that presents as the part in current interface, The additional presentation information can also be presented as a new page.

Wherein, message identification, the bag is presented comprising the purpose in the additional presentation information The additional presentation information is presented on containing the purpose including but not limited to is presented into message identification Go up or be implied in the additional back-end data that information is presented.

In step s 4, message identification is presented according to the purpose in the display device, obtains And information is presented in the interior presentation purpose of the application, while hiding the additional presentation letter Breath.

Specifically, in step s 4, the display device is according in the additional presentation information Comprising purpose message identification is presented, cross and information be presented from locally obtaining the purpose, or Interacted with this using corresponding server end and information is presented obtain the purpose；So Afterwards, in step s 4, the display device hides the additional presentation information, and institute is presented State purpose and information is presented.

Here, by the above-mentioned means, the display device is without operation repeatedly to the user Parsed；And information mark is presented due to containing the purpose in the additional presentation information Know, therefore directly can jump to purpose from the additional presentation information and information is presented, realize letter It is single, it is easy to safeguard.

Fig. 4 shows that one kind in accordance with a preferred embodiment of the present invention is used for application interior information presentation Method flow diagram.Specifically, in step S1 ', the display device obtains user's correspondence Asked with the presentation of at least one interior information to be presented；In step S2 ', the display device According to the information to be presented, it is determined that the additional presentation letter corresponding with the information to be presented Message identification is presented in breath mark and purpose；In step S3 ', the display device is according to institute Additional presentation message identification is stated, obtains and believes in the interior presentation of the application additional present Breath, wherein, message identification is presented comprising the purpose in the additional presentation information；In step In rapid S5 ', the display device determines the additional presentation time presented corresponding to information； After the presentation time terminates, in step S4 ', the display device is presented according to the purpose Message identification, obtains and information is presented in the interior presentation purpose of the application, while hiding institute State additional presentation information.

Wherein, the step S1 ', step S2 ', step S3 ' step corresponding with described in Fig. 3 It is rapid same or similar, therefore will not be repeated here, and be incorporated herein by reference.

Constantly worked between above steps, here, those skilled in the art should manage Solution " lasting " refers to above steps respectively in real time, or according to setting or real-time adjustment Mode of operation requirement, progress, which is presented the acquisition of request, the determination that message identification is presented, added, is in Presentation, the determination that the time is presented, the presentation and additional presentation of purpose presentation information of existing information Information is hidden etc., until the display device stop obtaining user it is interior to application at least one treat The presentation request of information is presented.

In step S5 ', the display device determines the additional presentation presented corresponding to information Time.

Specifically, in step S5 ', the display device can be set based on system default, be used Family is set or according to modes such as the real-time settings of the carry out such as other guide system manually, described to determine The presentation time corresponding to additional presentation information.It is thereby achieved that the time of presentation can configure.So as to, Start timing when the additional presentation information starts and presented, it is right until meeting the presentation time institute The duration answered.

After the presentation time terminates, information mark is presented according to the purpose in the step S4 ' Know, obtain and information is presented in the interior presentation purpose of the application, while hiding described additional Information is presented.

Here, described obtain and the purpose presentation information be presented and the additional presentation letter is hidden Step S4 is same or similar described in the mode and Fig. 3 of breath, therefore will not be repeated here, and passes through The mode of reference is incorporated herein.

Preferably, in step S5 ', the display device can be according to the additional presentation information Message identification is presented in mark and purpose, when determining the presentation corresponding to the additional presentation information Between.

Specifically, in step S5 ', the display device can be believed according to additional present Message identification is presented in breath mark and the purpose, by according to corresponding to two are presented information Presentation content, the operation average time of presentation content, the presentation of the systemic presupposition of corresponding application Time weighting etc., to determine the additional presentation time presented corresponding to information.Here, according to It is described two that message identifications are presented to determine the presentation time, be including but not limited according to two Message identification progress pair is presented to be determined, or by two in any one in existing message identification Determined than after.Wherein, the presentation time includes but is not limited to duration is presented, time point etc. is presented.

If for example, the additional presentation content presented corresponding to message identification is more and/or corresponding Operation content it is more, then extend the presentation time；If the additional presentation message identification institute is right The presentation content corresponding to message identification is presented much smaller than the purpose for the presentation content answered, then reduces The presentation time；If the default presentation time weighting corresponding to current application is larger, extend Described presentation time etc..

Preferably, methods described also includes step S6 ' (not shown), wherein, in step S6 ' In, the display device obtains user to the additional operation information that information is presented；In step In S5 ', the display device determines that the additional presentation information institute is right according to the operation information The presentation time answered.

Specifically, the operation information includes but is not limited to current operating information and historical operation letter Breath, the historical operation information includes but is not limited to the historical operation information or several use of active user The historical operation information at family.The operation information such as includes but is not limited to click on, touched at the momentary operation Action, in addition to operating time point, operation duration, the information such as operating frequency.

Therefore, in step S6 ', the operation that the display device can directly obtain the user is moved Make using as the operation information, can also by being carried out to the operational motion after statistical analysis, It regard the result (such as operating frequency, operation duration) after analysis as the operation information.

Then, in step S5 ', the display device is according to the operation information, to determine State the presentation time corresponding to additional presentation information.The determination can be preset or real When determine.If for example, the historical operation information of user shows user to the Additional operating information Operation is more, then extends the duration of the presentation time；It is in described add always if user is current Existing information is operated, then persistently extends the duration of the presentation time.

Preferably, time prompting can be set in the additional presentation information, how to point out user When can jump to purpose present information.Further, can the operation based on user, carry out additional is in Redirecting for information is presented in existing information and purpose.Such as user, actively selection jumps to purpose presentation letter Breath, then the presentation time not yet at the end of, jump directly to the purpose and information be presented.

It should be noted that the present invention can be in the assembly of software and/or software and hardware by reality Apply, for example, can using application specific integrated circuit (ASIC), general purpose computer or any other Similar hardware device is realized.In one embodiment, software program of the invention can pass through place Reason device performs to realize steps described above or function.Similarly, software program of the invention (bag Include the data structure of correlation) it can be stored in computer readable recording medium storing program for performing, for example, RAM Memory, magnetically or optically driver or floppy disc and similar devices.In addition, some steps of the present invention Or function can employ hardware to realize, for example, coordinating as with processor so as to perform each step Or the circuit of function.

In addition, the part of the present invention can be applied to computer program product, for example, calculate Machine programmed instruction, when it is computer-executed, by the operation of the computer, can be adjusted With or the method according to the invention and/or technical scheme be provided.And call the method for the present invention Programmed instruction, is possibly stored in fixed or moveable recording medium, and/or pass through Broadcast or the data flow in other signal bearing medias and be transmitted, and/or be stored in basis In the working storage of the computer equipment of described program instruction operation.Here, according to this hair Bright one embodiment includes a device, and the device includes referring to for storing computer program The memory of order and the processor for execute program instructions, wherein, when the computer program When instruction is by the computing device, the plant running is triggered based on foregoing according to many of the present invention The methods and/or techniques scheme of individual embodiment.

It is obvious to a person skilled in the art that the invention is not restricted to above-mentioned exemplary implementation The details of example, and without departing from the spirit or essential characteristics of the present invention, can The present invention is realized in other specific forms.Therefore, all should be by no matter from the point of view of which point Embodiment regards exemplary as, and is nonrestrictive, and the scope of the present invention is by appended Claim rather than described above are limited, it is intended that will fall equally in claim All changes in the implication and scope of part are included in the present invention.Should not be by claim Any reference be considered as limitation involved by claim.Furthermore, it is to be understood that " comprising " one Word is not excluded for other units or step, and odd number is not excluded for plural number.Stated in device claim Multiple units or device can also by a unit or device by software or hardware come real It is existing.The first, the second grade word is used for representing title, and is not offered as any specific suitable Sequence.

Claims (18)

1. a kind of be used for the method that the interior information of application is presented, wherein, this method includes：

A. presentation of the user at least one interior information to be presented of application is obtained to ask；

B is according to the information to be presented, it is determined that the additional presentation corresponding with the information to be presented Message identification is presented in message identification and purpose；

C is obtained and described additional in the interior presentation of the application according to the additional presentation message identification Information is presented, wherein, message identification is presented comprising the purpose in the additional presentation information；

Message identification is presented according to the purpose in d, obtains and in the interior presentation purpose of the application Information is presented, while hiding the additional presentation information.

2. according to the method described in claim 1, wherein, the step a includes：

- presentation request of the user at least one interior information to be presented of application is obtained, wherein, it is described Information to be presented includes that the one or more candidates corresponding with the information to be presented are additional to be in Message identification is presented in existing message identification and one or more candidate's purposes.

3. method according to claim 1 or 2, wherein, the step b includes：

- according to the information to be presented, the one or more with reference to corresponding to the information to be presented Relevant information and/or characteristic information are operated, it is determined that the additional presentation corresponding with the information to be presented Message identification is presented in message identification and purpose.

4. according to the method in any one of claims 1 to 3, wherein, the step b bags Include：

- according to the information to be presented, with reference to the application related information of the application, it is determined that and institute State the corresponding additional presentation message identification of information to be presented and message identification is presented in purpose.

5. method according to claim 4, wherein, the additional presentation message identification is institute State the application interface identification information in application.

6. method according to claim 5, wherein, the additional presentation message identification is institute The application interface identification information in application is stated, wherein, the application interface identification information is treated with described Information, which is presented, to be associated.

7. method according to any one of claim 1 to 6, wherein, this method also includes：

X determines the additional presentation time presented corresponding to information；

Wherein, the step d includes：

- after the presentation time terminates, according to the purpose present message identification, obtain and The application is interior to be presented the purpose presentation information, while hiding the additional presentation information.

8. method according to claim 7, wherein, the step x includes：

- message identification is presented according to the additional presentation message identification and purpose, determine described attached Plus the presentation time corresponding to presentation information.

9. method according to claim 7, wherein, this method also includes：

- user is obtained to the additional operation information that information is presented；

Wherein, the step x includes：

- according to the operation information, determine the additional presentation time presented corresponding to information.

10. a kind of be used for the display device that the interior information of application is presented, wherein, the equipment includes：

Acquisition device, please for obtaining presentation of the user at least one interior information to be presented of application Ask；

Determining device, for according to the information to be presented, it is determined that relative with the information to be presented Message identification is presented in the additional presentation message identification and purpose answered；

Additional presentation device, for according to the additional presentation message identification, obtaining and being answered described The additional presentation information is presented with interior, wherein, include the purpose in the additional presentation information Message identification is presented；

Device is presented in purpose, for message identification to be presented according to the purpose, obtains and is answered described The purpose presentation information is presented with interior, while hiding the additional presentation information.

11. display device according to claim 10, wherein, the acquisition device is used for：

- presentation request of the user at least one interior information to be presented of application is obtained, wherein, it is described Information to be presented includes that the one or more candidates corresponding with the information to be presented are additional to be in Message identification is presented in existing message identification and one or more candidate's purposes.

12. the display device according to claim 10 or 11, wherein, the determining device For：

- according to the information to be presented, the one or more with reference to corresponding to the information to be presented Relevant information and/or characteristic information are operated, it is determined that the additional presentation corresponding with the information to be presented Message identification is presented in message identification and purpose.

13. the display device according to any one of claim 10 to 12, wherein, it is described Determining device is used for：

- according to the information to be presented, with reference to the application related information of the application, it is determined that and institute State the corresponding additional presentation message identification of information to be presented and message identification is presented in purpose.

14. display device according to claim 13, wherein, the additional presentation information mark Know for the application interface identification information in the application.

15. display device according to claim 14, wherein, the additional presentation information mark Know for the application interface identification information in the application, wherein, the application interface identification information with The information to be presented is associated.

16. the display device according to any one of claim 10 to 15, wherein, this sets It is standby also to include：

Time determining device, for determining the additional presentation time presented corresponding to information；

Wherein, the purpose is presented device and is used for：

- after the presentation time terminates, according to the purpose present message identification, obtain and The application is interior to be presented the purpose presentation information, while hiding the additional presentation information.

17. display device according to claim 16, wherein, the time determining device is used In：

- message identification is presented according to the additional presentation message identification and purpose, determine described attached Plus the presentation time corresponding to presentation information.

18. display device according to claim 16, wherein, the equipment also includes：

Acquisition device is operated, for obtaining user to the additional operation information that information is presented；

Wherein, the time determining device is used for：

- according to the operation information, determine the additional presentation time presented corresponding to information.