CN103942707A - Advertising effect optimizing system based on real-time bidding - Google Patents
Advertising effect optimizing system based on real-time bidding Download PDFInfo
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Abstract
An advertising effect optimizing system based on real-time bidding comprises an advertisement injecting module 1, a real-time log transmission module 2, a real-time log analysis module 3, a real-time advertisement data summarization module 4 and an advertisement optimizing module. The advertisement injecting module 1 is used for providing services for bidding requests, achieving orientated operation and generating logs according to the advertisement injection condition; the real-time log transmission module 2 transmits the logs to the real-time log analysis module 3 in real time; the real-time log analysis module 3 analyzes and calculates different data of the transmitted logs in real time and transmits analysis and calculation results to the real-time advertisement data summarization module 4; the real-time advertisement data summarization module 4 summarizes the transmitted analysis and calculation results through a distributed consistency hash map, report forms are formed, summary time can be shortened, and the report forms are stored in corresponding databases in a classified mode according to data types of the different report forms; the advertisement optimizing module extracts and analyzes the data in different report forms stored in the databases and an advertisement injecting method is optimized in real time according to analysis results. Log transmission and following processing are conducted in real time so that the data can be updated rapidly and the advertising effect can be optimized in real time.
Description
Technical field
The present invention relates to a kind of optimization system, especially a kind of advertising results optimization system based on bidding in real time.
Background technology
This platform is mainly game industry service, can penetrate monitoring advertising results, except monitoring the displaying that comprises advertisement, click, arrive, outside the routine datas such as registration, can also monitor client enrollment follow-up behavior afterwards, be included in the angle of wound (activation) in game, be upgraded to certain rank or stop certain hour (effectively), secondary login, login next day, login (enlivening) on the seven, the related data such as supplements with money.
The singularity of throwing in due to game industry need to be according to advertisement putting data selecting at the right time in separate sources flow, thus need a set of feedback data in time, and support the system of screening in real time to support to throw in and move.
And now in the system on market, most ofly use older system architecture, and use asynchronous log transmission mechanism, generate daily record, timing cutting journal file throwing in end.Analyzing end needs timing from throwing in end passback daily record, puts or write destination file after analysis in storage.Because this process is that timing is carried out, each link has regular time interval, and this makes daily record be generated to the time that advertisement effectiveness data analysis completes at least needs 3-5 minute, and even the system of some company is within one hour or one day, to generate a data report.Such efficiency far can not meet the demand that game advertisement is thrown in.
In view of this, special proposition the present invention.
Summary of the invention
The object of this invention is to provide a kind of Data Update fast, can realize the real-time optimization control of advertising results, simultaneously to arriving, transform, activate the advertising results optimization system based on bidding in real time that effectively waits the analytical algorithm of complex data to be optimized.
For solving the problems of the technologies described above, the present invention adopts the basic conception of technical scheme to be:
An advertising results optimization system based on bidding in real time, comprises
Advertisement putting module, for serving bid request, realizes directional operation, and produces daily record according to advertisement putting situation;
Real-time logs transport module, the daily record producing for real-time Transmission advertisement putting module is to real-time logs analysis module;
Real-time logs analysis module, transmission is carried out to the different pieces of information of daily record and carry out real-time analysis calculating, comprising the cost of advertisement, show, click, arrive, registration, activates, login next day, long-term active, supplement the calculating of behavioral data with money, and analysis result is transferred to Instant Ads data summarizing module;
Instant Ads data summarizing module, the analysis result that transmission is come gathers formation form with distributed consistent hashing figure, and according to the data type in different forms, described form classification is stored into corresponding database;
Module is optimized in advertisement, to being stored into the data mining analysis in the different forms of database, and according to analysis result real-time optimization advertisement placement method.
Preferably, the described analysis result that transmission is come gathers formation form, and according to the data type in different forms, the described form database being stored in corresponding database of classifying is comprised to relevant database, file based database application and internal memory type database.
Preferably, Instant Ads data summarizing module comprises:
Minisize distributed type computing module, can start the subroutine of any number amount, and each subroutine can automatically be got the calculation task that real-time Transmission comes in the different pieces of information task queue of daily record and carry out real-time analysis calculating, produces calculation result data;
Real time data scheduler module based on internal memory, can receive different calculation result data as required, and described calculation result data is converted into new calculation task;
Computing module, transfers described new calculation task and calculates.
Preferably, described minisize distributed type computing module is core resident routine.
Beneficial effect of the present invention is: daily record real-time Transmission of the present invention, therefore subsequent treatment program also can be carried out in real time, instead of periodic transmission, minimizing system is in log transmission, journal formatting, logic analysis, data such as gather at the time consuming in links, therefore Data Update is fast, level second that can realize under one day 1,000,000,000 left and right data scale is upgraded, and the optimized frequency that is multiplied, can greatly reduce daily record and be generated to the time that advertisement effectiveness data analysis completes, can realize the real-time optimization control of advertising results, within the utmost point short time, reach the KPI of customer requirement.Wherein data are mainly owing to adopting distributed consistent hashing figure to gather, so greatly saved the time of gathering in gathering; To arriving, transform simultaneously, activate, effectively wait the analytical algorithm of complex data to be optimized.
Brief description of the drawings
Fig. 1 is a kind of structured flowchart that the present invention is based on the advertising results optimization system of bidding in real time;
Fig. 2 is a kind of structured flowchart of Instant Ads data summarizing module of the present invention.
Embodiment
In order to make those skilled in the art person understand better the present invention program, below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
With reference to Fig. 1, the present invention is a kind of advertising results optimization system based on bidding in real time, comprises
Advertisement putting module 10, for serving bid request, realizes directional operation, and produces daily record according to advertisement putting situation;
Real-time logs transport module 11, the daily record producing for real-time Transmission advertisement putting module 10 is to real-time logs analysis module 12;
Real-time logs analysis module 12, transmission is carried out to the different pieces of information of daily record and carry out real-time analysis calculating, comprising the cost of advertisement, show, click, arrive, registration, activates, login next day, long-term active, supplement the calculating of behavioral data with money, and analysis result is transferred to Instant Ads data summarizing module 13;
Instant Ads data summarizing module 13, the analysis result that transmission is come gathers formation form with distributed consistent hashing figure, and according to the data type in different forms, described form classification is stored into corresponding database;
Module 14 is optimized in advertisement, to being stored into the data mining analysis in the different forms of database, and according to analysis result real-time optimization advertisement placement method.
Daily record real-time Transmission of the present invention, therefore subsequent treatment program also can be carried out in real time, instead of periodic transmission, minimizing system is in log transmission, journal formatting, logic analysis, data such as gather at the time consuming in links, therefore Data Update is fast, level second that can realize under one day 1,000,000,000 left and right data scale is upgraded, and the optimized frequency that is multiplied, can greatly reduce daily record and be generated to the time that advertisement effectiveness data analysis completes, can realize the real-time optimization control of advertising results, within the utmost point short time, reach the KPI of customer requirement.Wherein data are mainly owing to adopting distributed consistent hashing figure to gather, so greatly saved the time of gathering in gathering; To arriving, transform simultaneously, activate, effectively wait the analytical algorithm of complex data to be optimized.
The described analysis result that transmission is come gathers formation form, and according to the data type in different forms, the described form database being stored in corresponding database of classifying is comprised to relevant database, file based database application and internal memory type database.
With reference to Fig. 2, for the efficiency of further raising system deal with data, Instant Ads data summarizing module 13 can comprise:
Minisize distributed type computing module 130, can start the subroutine of any number amount, and each subroutine can automatically be got the calculation task that real-time Transmission comes in the different pieces of information task queue of daily record and carry out real-time analysis calculating, produces calculation result data;
Real time data scheduler module 131 based on internal memory, can receive different calculation result data as required, and described calculation result data is converted into new calculation task;
Computing module 132, transfers described new calculation task and calculates.
Described minisize distributed type computing module 130 is core resident routine.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (4)
1. the advertising results optimization system based on bidding in real time, is characterized in that, comprises
Advertisement putting module, for serving bid request, realizes directional operation, and produces daily record according to advertisement putting situation;
Real-time logs transport module, the daily record producing for real-time Transmission advertisement putting module is to real-time logs analysis module;
Real-time logs analysis module, transmission is carried out to the different pieces of information of daily record and carry out real-time analysis calculating, comprising the cost of advertisement, show, click, arrive, registration, activates, login next day, long-term active, supplement the calculating of behavioral data with money, and analysis result is transferred to Instant Ads data summarizing module;
Instant Ads data summarizing module, the analysis result that transmission is come gathers formation form with distributed consistent hashing figure, and according to the data type in different forms, described form classification is stored into corresponding database;
Module is optimized in advertisement, to being stored into the data mining analysis in the different forms of database, and according to analysis result real-time optimization advertisement placement method.
2. the advertising results optimization system based on bidding in real time according to claim 1, it is characterized in that: the described analysis result that transmission is come gathers formation form, and according to the data type in different forms, the described form database being stored in corresponding database of classifying is comprised to relevant database, file based database application and internal memory type database.
3. the advertising results optimization system based on bidding in real time according to claim 1, is characterized in that: Instant Ads data summarizing module comprises:
Minisize distributed type computing module, can start the subroutine of any number amount, and each subroutine can automatically be got the calculation task that real-time Transmission comes in the different pieces of information task queue of daily record and carry out real-time analysis calculating, produces calculation result data;
Real time data scheduler module based on internal memory, can receive different calculation result data as required, and described calculation result data is converted into new calculation task;
Computing module, transfers described new calculation task and calculates.
4. the advertising results optimization system based on bidding in real time according to claim 3, is characterized in that: described minisize distributed type computing module is core resident routine.
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104915329A (en) * | 2015-06-26 | 2015-09-16 | 深圳市腾讯计算机系统有限公司 | Report generating method, device and system |
| CN105898540A (en) * | 2016-05-31 | 2016-08-24 | 无锡天脉聚源传媒科技有限公司 | Program information data processing method and device |
| CN106960359A (en) * | 2017-02-10 | 2017-07-18 | 上海智子信息科技股份有限公司 | A kind of full-automatic bid optimization method and system calculated based on streaming |
| CN105205168B (en) * | 2015-10-12 | 2018-11-09 | 北京京东尚科信息技术有限公司 | A kind of exposure system and its operating method based on Redis databases |
| CN109191183A (en) * | 2018-08-10 | 2019-01-11 | 宜人恒业科技发展（北京）有限公司 | A kind of advertisement dispensing dynamic debugging system based on big data |
| CN111210312A (en) * | 2020-01-08 | 2020-05-29 | 山东汇贸电子口岸有限公司 | Distributed online real-time bidding device and method applied to intermediary selection |
| CN111932316A (en) * | 2020-09-04 | 2020-11-13 | 厦门羽星科技股份有限公司 | Advertisement operation data access method and device |
| CN112217893A (en) * | 2020-10-12 | 2021-01-12 | 广州欢网科技有限责任公司 | Frequency and quantity control method, device and equipment for advertisement delivery and advertisement delivery system |
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| CN111210312B (en) * | 2020-01-08 | 2023-12-05 | 山东汇贸电子口岸有限公司 | Distributed online real-time bidding device and method applied to intermediary selection |
| CN111932316A (en) * | 2020-09-04 | 2020-11-13 | 厦门羽星科技股份有限公司 | Advertisement operation data access method and device |
| CN112217893A (en) * | 2020-10-12 | 2021-01-12 | 广州欢网科技有限责任公司 | Frequency and quantity control method, device and equipment for advertisement delivery and advertisement delivery system |
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| CN103942707B (en) | 2018-05-01 |
| CN103942707B8 (en) | 2018-06-29 |
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Address after: 100026 Beijing Chaoyang District Guang Qu Road No. 3 Park 26A Applicant after: Polytron Technologies Inc. Address before: 100026 Beijing city Chaoyang District Yaojieyuan Road No. 105, No. 1 building 7 layer 805 Applicant before: Polytron Technologies Inc. of Beijing Address after: 100026 Beijing city Chaoyang District Yaojieyuan Road No. 105, No. 1 building 7 layer 805 Applicant after: Polytron Technologies Inc. of Beijing Address before: 100026 Beijing city Chaoyang District Yaojieyuan Road No. 105, No. 1 building 7 layer 805 Applicant before: BEIJING BIHE TECHNOLOGY Co.,Ltd. |
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Correction item: Patentee|Address Correct: Match the Polytron Technologies Inc|100026 Beijing Chaoyang District Guang Qu Road No. 3 Park 26A False: Polytron Technologies Inc|100026 Beijing Chaoyang District Guang Qu Road No. 3 Park 26A Number: 14-02 Volume: 34 |
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Correction item: Patentee Correct: Match the Polytron Technologies Inc False: Polytron Technologies Inc Number: 18-01 Volume: 34 Correction item: Patentee Correct: Match the Polytron Technologies Inc False: Polytron Technologies Inc Number: 18-01 Page: The title page Volume: 34 |
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Denomination of invention: Advertising effect optimization system based on real time bidding Effective date of registration: 20201030 Granted publication date: 20180501 Pledgee: Zhongguancun Beijing technology financing Company limited by guarantee Pledgor: Match the Polytron Technologies Inc. Registration number: Y2020990001273 |