CN112217893A - Frequency and quantity control method, device and equipment for advertisement delivery and advertisement delivery system - Google Patents
Frequency and quantity control method, device and equipment for advertisement delivery and advertisement delivery system Download PDFInfo
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- CN112217893A CN112217893A CN202011084447.3A CN202011084447A CN112217893A CN 112217893 A CN112217893 A CN 112217893A CN 202011084447 A CN202011084447 A CN 202011084447A CN 112217893 A CN112217893 A CN 112217893A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
Abstract
The invention relates to a frequency and quantity control method, a frequency and quantity control device, equipment and an advertisement delivery system for advertisement delivery.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to a frequency and quantity control method, a device and equipment for advertisement putting and an advertisement putting system.
Background
The advertisement delivery system generally comprises a frequency control mode, an amount control mode, a delivery curve control mode in each hour and other real-time calculation control modes.
However, with the development of the mobile internet, the data volume of the advertisement delivery system is increasing at present, if the delivery system itself is used as a delivery function and also needs to perform real-time calculation, the pressure of the delivery system may be great, and if a problem occurs in the real-time calculation, the function of the delivery system itself may be affected.
Disclosure of Invention
In view of the above, the present invention provides a method, an apparatus, a device and a system for controlling frequency and quantity of advertisement delivery, so as to overcome the problems that the existing delivery system has a high pressure and a severe coupling, and if a problem occurs in real-time calculation, the function of the delivery system itself may be affected.
In order to achieve the purpose, the invention adopts the following technical scheme:
a frequency and quantity control method for advertisement delivery comprises the following steps:
collecting log information of advertisement putting equipment;
pushing the log information to a message queue;
reading the log information in the message queue, and performing real-time index calculation according to the log information in the message queue;
and writing the calculation result of the real-time index into a preset data storage to enable the advertisement delivery equipment to obtain the calculation result from the data storage, and delivering the advertisement according to the calculation result.
Further, the above method for controlling frequency and quantity of advertisement delivery, where collecting log information of an advertisement delivery device, includes:
and collecting the log information from the advertisement delivery equipment based on the filebeat component.
Further, the above method for controlling frequency and volume of advertisement delivery, where pushing the log information to a message queue, includes:
and pushing the log information to a kafka message queue.
Further, the above method for controlling frequency and quantity of advertisement delivery, reading log information in the message queue and performing real-time index calculation according to the log information in the message queue, includes:
and reading the log information in the message queue based on a flink assembly, and at least performing real-time index calculation of the playing frequency and the playing quantity according to the log information in the message queue.
Further, in the method for controlling frequency and quantity of advertisement delivery described above, the data storage is a redis cluster.
Further, in the method for controlling frequency and amount of advertisement delivery, the log information at least includes advertisement playing amount, advertisement playing equipment and advertisement playing time.
The invention also provides a frequency and quantity control device for advertisement putting, which comprises:
the acquisition module is used for acquiring log information of the advertisement delivery equipment;
the pushing module is used for pushing the log information to a message queue;
the calculation module is used for reading the log information in the message queue and carrying out real-time index calculation according to the log information in the message queue;
and the writing module is used for writing the calculation result of the real-time index into a preset data memory so that the advertisement delivery equipment acquires the calculation result from the data memory and delivers the advertisement according to the calculation result.
Further, the above frequency and quantity control device for advertisement delivery, the collection module is specifically configured to collect the log information from the advertisement delivery device based on the filebeat component.
The invention also provides a frequency and quantity control device for advertisement delivery, which comprises a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing the program, and the program is at least used for the method for controlling the frequency and the quantity of the advertisement putting.
The invention also provides an advertisement delivery system, which comprises advertisement delivery equipment and the frequency and quantity control equipment for advertisement delivery.
According to the frequency and quantity control method, device and equipment for advertisement delivery and the advertisement delivery system, log information of the advertisement delivery equipment is collected, the log information is pushed into the message queue, the log information in the message queue is read, real-time index calculation is carried out according to the log information in the message queue, and the calculation result of the real-time index is written into the preset data storage, so that the advertisement delivery equipment obtains the calculation result from the data storage and delivers the advertisement according to the calculation result, the frequency control and quantity control are independently calculated, the calculation pressure of the delivery system is relieved, the problem of the real-time calculation is avoided, and the functions of the delivery system are effectively guaranteed.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart provided by an embodiment of a method for controlling frequency and quantity of advertisement delivery according to the present invention;
FIG. 2 is a data flow diagram provided by an embodiment of a method for controlling frequency and quantity of advertisement delivery according to the present invention;
FIG. 3 is a schematic structural diagram of a frequency and quantity control device for advertisement delivery according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram provided by an embodiment of a frequency and quantity control device for advertisement delivery according to the present invention;
fig. 5 is a schematic structural diagram provided by an embodiment of the advertisement delivery system of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
Fig. 1 is a flowchart provided by an embodiment of a method for controlling frequency and quantity of advertisement delivery according to the present invention. As shown in fig. 1, the present embodiment may include the following steps:
s101, collecting log information of the advertisement delivery equipment.
Fig. 2 is a data flow diagram provided by an embodiment of a method for controlling frequency and quantity of advertisement delivery according to the present invention. As shown in fig. 2, in this embodiment, log collection may be performed based on the filebeat component to collect log information of the advertisement delivery device. The filebot component has simple collection mode, extremely high throughput and small occupied memory, and generally occupies less than dozens of M.
The log information at least comprises advertisement playing amount, corresponding advertisement playing equipment and advertisement playing time. For example:
advertisement a is played 100 times in total: play 7 times on ad playing device a, 5 times on ad playing device b, 5 times on ad playing device c, 2 times on ad playing device d, etc.; the time for the advertisement playing device a to play the advertisement A is xx minutes in xx days xx in xx years, and the like; the time when the advertisement playing device b plays the advertisement A is xx minutes in xx year xx day xx, and the like; … … are provided.
Ad B plays 73 times in total: playing 1 time on the advertisement playing device a, 2 times on the advertisement playing device b, 2 times on the advertisement playing device c, 1 time on the advertisement playing device d, etc.; the time for the advertisement playing device a to play the advertisement A is xx minutes in xx days xx in xx years, and the like; the time when the advertisement playing device b plays the advertisement A is xx minutes in xx year xx day xx, and the like; … … are provided.
Other advertisements, corresponding advertisement playing devices, playing time and the like can be included, and the embodiment is not described one by one.
S102, pushing the log information to a message queue.
After log information is obtained from advertisement delivery equipment, the log information is pushed to a Kafka message queue, the Kafka is developed by Linkedin company at first, is a distributed, partitioned, multi-copy and multi-subscriber distributed log system based on zookeeper coordination, the Kafka has extremely high performance, the throughput of millions of levels is supported per second, and data production and subscription under a large data scene can be supported.
S103, reading the log information in the message queue, and performing real-time index calculation according to the log information in the message queue.
And reading the log information in the message queue based on the flink assembly, and at least performing real-time index calculation of the playing frequency and the playing quantity according to the log information in the message queue. The calculation process of the flink component is in millisecond level, and real-time calculation can be achieved.
Flink is an open source streaming framework developed by the Apache software Foundation, and at the heart of it is a distributed streaming data streaming engine written in Java and Scale. Flink executes arbitrary stream data programs in a data parallel and pipelined manner, and Flink's pipelined runtime system can execute batch and stream processing programs. In addition, the runtime of Flink itself supports the execution of iterative algorithms.
It should be noted that the flink component performs real-time index calculation by using a hadooop cluster as an architecture.
The real-time index calculation of the playing frequency and the playing quantity comprises the following steps: and calculating the total playing quantity of the advertisements of all the current advertisement playing devices according to the advertisement playing quantity, the advertisement playing devices and the advertisement playing time, and calculating the quantity of each type of advertisement played by each advertisement playing device.
And S104, writing the calculation result of the real-time index into a preset data memory.
And writing the calculation result of the real-time index obtained in the step into a preset data memory. In a particular embodiment, the data store is a redis cluster.
And the advertisement delivery equipment acquires a calculation result from the redis cluster and delivers the advertisement according to the calculation result.
For example, if the advertisement delivery device needs to deliver 100 advertisements a at a time a day, the calculation result may be obtained from the redis cluster, where the calculation result includes the total playing quantity of all current advertisement playing devices, and the quantity of the advertisements a played by each advertisement playing device. It should be noted that there is an upper limit on the number of times each advertisement playing device plays advertisement a, and in a specific embodiment, the number of times each advertisement playing device plays advertisement a is 10. Then, the advertisement delivery device may determine the number of the remaining advertisements a to be delivered according to the calculation result, and the advertisement delivery device that plays the advertisements a less than or equal to 10 times is used as the target advertisement delivery device to deliver the advertisements.
According to the frequency and quantity control method for advertisement delivery, log information of advertisement delivery equipment is collected, the log information is pushed into a message queue, the log information in the message queue is read, real-time index calculation is carried out according to the log information in the message queue, and the calculation result of the real-time index is written into a preset data storage, so that the advertisement delivery equipment obtains the calculation result from the data storage, advertisement delivery is carried out according to the calculation result, independent calculation of frequency control and quantity control is achieved, the calculation pressure of a delivery system is relieved, the problem of real-time calculation is avoided, and the functions of the delivery system are effectively guaranteed.
The invention also provides a frequency and quantity control device for advertisement delivery, which is used for realizing the method embodiment. Fig. 3 is a schematic structural diagram provided by an embodiment of the device for controlling frequency and quantity of advertisement delivery according to the present invention. As shown in fig. 3, the apparatus of the present embodiment includes:
the system comprises an acquisition module 11, a storage module and a display module, wherein the acquisition module is used for acquiring log information of advertisement putting equipment, and the log information at least comprises advertisement playing quantity, advertisement playing equipment and advertisement playing time;
the pushing module 12 is configured to push the log information to a message queue;
the calculation module 13 is used for reading the log information in the message queue and performing real-time index calculation according to the log information in the message queue;
the writing module 14 is configured to write the calculation result of the real-time index into a preset data storage, so that the advertisement delivery device obtains the calculation result from the data storage, and performs advertisement delivery according to the calculation result; wherein the data storage is a redis cluster.
The frequency and quantity control device for advertisement delivery of the embodiment, the acquisition module 11 acquires log information of an advertisement delivery device, the pushing module 12 pushes the log information into a message queue, the calculation module 13 reads the log information in the message queue and performs real-time index calculation according to the log information in the message queue, and the writing module 14 writes a calculation result of a real-time index into a preset data memory, so that the advertisement delivery device obtains the calculation result from the data memory and delivers advertisements according to the calculation result.
Further, the device for controlling frequency and amount of advertisement delivery of the embodiment, the collection module 11, is specifically configured to collect log information from the advertisement delivery device based on the filebeat component.
Further, the device for controlling frequency and amount of advertisement delivery, the pushing module 12, of the embodiment is specifically configured to collect log information from the advertisement delivery device based on the filebeat component.
Further, the frequency and quantity control device for advertisement delivery of this embodiment, the calculation module 13, is specifically configured to read log information in the message queue based on the flink component, and perform at least real-time index calculation of the playing frequency and the playing quantity according to the log information in the message queue.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The invention also provides a frequency and quantity control device for advertisement delivery, which is used for realizing the method embodiment. Fig. 4 is a schematic structural diagram provided by an embodiment of a frequency and quantity control device for advertisement delivery according to the present invention. As shown in fig. 4, the device for controlling the amount of advertisement delivery in the present embodiment includes a processor 21 and a memory 22, and the processor 21 is connected to the memory 22. Wherein, the processor 21 is used for calling and executing the program stored in the memory 22; the memory 22 is used for storing a program for executing at least the frequency and quantity control method of advertisement placement in the above embodiment.
The frequency control and quantity control device for advertisement delivery realizes independent calculation of frequency control and quantity control, relieves the calculation pressure of the delivery system, avoids problems caused by real-time calculation, and effectively ensures the functions of the delivery system.
The specific implementation of the frequency and quantity control device for advertisement delivery provided in the embodiment of the present application may refer to the implementation of the frequency and quantity control method for advertisement delivery in any of the above embodiments, and details are not repeated here.
The invention also provides an advertisement putting system which is used for realizing the method embodiment. Fig. 5 is a schematic structural diagram provided by an embodiment of the advertisement delivery system of the present invention. As shown in fig. 5, the advertisement delivery system of the present embodiment includes an advertisement delivery device 31 and a frequency and quantity control device 32 for advertisement delivery in the above embodiments.
The advertisement delivery device 31 and the frequency and quantity control device 32 may be connected through a bus or wirelessly to perform data interaction, which is not limited in this embodiment.
The advertisement delivery system of the embodiment acquires the log information of the advertisement delivery device, pushes the log information into the message queue, reads the log information in the message queue, performs real-time index calculation according to the log information in the message queue, writes the calculation result of the real-time index into the preset data storage, so that the advertisement delivery device obtains the calculation result from the data storage, and delivers the advertisement according to the calculation result, thereby realizing independent calculation of frequency control and quantity control, relieving the calculation pressure of the delivery system, avoiding the occurrence of problems in real-time calculation, and effectively ensuring the functions of the delivery system.
The specific implementation of the advertisement delivery system provided in the embodiment of the present application may refer to the implementation of the frequency and quantity control method for advertisement delivery in any of the above embodiments, and details are not repeated here.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. A method for controlling frequency and quantity of advertisement delivery is characterized by comprising the following steps:
collecting log information of advertisement putting equipment;
pushing the log information to a message queue;
reading the log information in the message queue, and performing real-time index calculation according to the log information in the message queue;
and writing the calculation result of the real-time index into a preset data storage to enable the advertisement delivery equipment to obtain the calculation result from the data storage, and delivering the advertisement according to the calculation result.
2. The method of claim 1, wherein the collecting log information of advertisement delivery equipment comprises:
and collecting the log information from the advertisement delivery equipment based on the filebeat component.
3. The method for controlling frequency and quantity of advertisement placement according to claim 1, wherein said pushing the log information into a message queue comprises:
and pushing the log information to a kafka message queue.
4. The method of claim 1, wherein the reading the log information in the message queue and performing real-time index calculation according to the log information in the message queue comprises:
and reading the log information in the message queue based on a flink assembly, and at least performing real-time index calculation of the playing frequency and the playing quantity according to the log information in the message queue.
5. The method for controlling frequency and quantity of advertisement placement according to claim 1, wherein said data storage is a redis cluster.
6. The method of claim 1, wherein the log information at least comprises advertisement playing amount, advertisement playing device and advertisement playing time.
7. The utility model provides a accuse volume device frequently of advertisement putting which characterized in that includes:
the acquisition module is used for acquiring log information of the advertisement delivery equipment;
the pushing module is used for pushing the log information to a message queue;
the calculation module is used for reading the log information in the message queue and carrying out real-time index calculation according to the log information in the message queue;
and the writing module is used for writing the calculation result of the real-time index into a preset data memory so that the advertisement delivery equipment acquires the calculation result from the data memory and delivers the advertisement according to the calculation result.
8. The device according to claim 7, wherein the collection module is specifically configured to collect the log information from the advertisement delivery device based on a filebeat component.
9. A frequency and quantity control device for advertisement putting is characterized by comprising a processor and a memory, wherein the processor is connected with the memory:
the processor is used for calling and executing the program stored in the memory;
the memory for storing the program for performing at least the method of controlling the amount of frequency and volume of advertisement placement of any of claims 1-6.
10. An advertisement delivery system comprising an advertisement delivery device and the frequency and amount control device for advertisement delivery according to claim 9.
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Cited By (1)
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| CN113763034A (en) * | 2021-08-06 | 2021-12-07 | 郑州阿帕斯数云信息科技有限公司 | Advertisement data processing method and device |
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