CN106600303A - Method and device for assessment of advertisement putting rationality - Google Patents
Method and device for assessment of advertisement putting rationality Download PDFInfo
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Abstract
The present invention discloses a method and device for assessment of advertisement putting rationality, and relates to the internet technology field. The problem that the efficiency of the assessment of the advertisement putting rationality is low in the prior art can be solved. The method mainly comprises: obtaining the advertisement identification and indexes of the advertisement having been put, wherein the indexes are configured to measure the advertisement putting effect; traversing the advertisement log; determining the advertisement log matching the advertisement identification as a target log; according to the content in the target log, determining the index result of the indexes; and according to the index result, determining the advertisement putting rationality. The method and device for assessment of the advertisement putting rationality are suitable for the scenes of the verification of the front-end index correction by employing the advertisement log and the assessment of the advertisement putting rationality.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of rational side of assessment advertisement putting
Method and device.
Background technology
With the development of Internet technology, increasing businessman is by way of network in each website
Upper input advertisement, allows user to learn corresponding commodity, broadcast message etc. will pass through advertisement.
The various indication informations of the advertisement can be usually shown on the interface of display advertisement, for example, exposure
Amount, click volume, separate exposures amount, independent click volume, IP (Internet Protoco, IP(Internet Protocol))
Click volume or IP light exposures etc..Wherein, the real-time statistics of various indexs are in advertisement side by developer
Embedded one section is detected code to realize.However, this is used for the code the of real-time statistics advertisement index
When once reaching the standard grade, often there are some leaks.For example, effective click of a user is for once,
But when front end counts click volume, but using the click each time of user all as effectively click, and unite
In counting click volume, so as to cause the click volume for counting inaccurate.It follows that in advertisement and system
After the code on-line of meter advertisement index, tester is needed to verify the advertisement index that front end shows,
So that developer is modified to the code for counting advertisement index.
In prior art, tester needs to obtain ad log from ad log server side, then
The indication information that front end shows is verified by way of manual analyses, statistical log；Or,
Tester first ad log is converted in front end data storehouse (i.e. tester needs to create form,
Ad log is transformed in form), then by write SQL (Structured Query Language,
SQL) sentence carries out the mode of SQL query and the indication information that front end shows tested
Card.However, either that verification mode, be required for it is artificial participate in analysis, so advertisement index is tested
The efficiency of the whole process of card is very low, so as to cause to assess the rational efficiency reduction of advertisement putting.
The content of the invention
In view of this, the invention provides a kind of rational method and apparatus of assessment advertisement putting, energy
Enough solve the problems, such as that assessment advertisement putting is rational less efficient in prior art.
It is described according to one aspect of the invention, there is provided the rational method of one kind assessment advertisement putting
Method includes：
The advertisement and identifier and index of advertisement have been thrown in, and the index is used to weigh advertisement delivery effect；
Traversal ad log；
The ad log matched with the advertisement and identifier is defined as into target journaling；
Content in target journaling, determines the index result of the index；
According to the index result, the reasonability of the advertisement putting is determined.
According to another aspect of the invention, there is provided the rational device of one kind assessment advertisement putting, institute
Stating device includes：
Receiving unit, for being thrown in the advertisement and identifier and index of advertisement, the index is used to weigh
Amount advertisement delivery effect；
Traversal Unit, for traveling through ad log；
Acquiring unit, for the advertisement day for matching the advertisement and identifier received with the receiving unit
Will is defined as target journaling；
Determining unit, for the content in the target journaling that obtains according to the acquiring unit, determines institute
State the index result of index；
Output unit, for the index result determined according to the determining unit, determines described wide
Accuse the reasonability thrown in.
By the rational method and apparatus of assessment advertisement putting that above-mentioned technical proposal, the present invention are provided,
Can be after the advertisement and identifier and index of advertisement be thrown in, all ad logs of traversal, and therefrom
The ad log (i.e. target journaling) matched with advertisement and identifier is found, it is then true according to target journaling
Determine the index result of index, finally according to each index result, determine the reasonability of advertisement putting.With
The reasonability for assessing advertisement putting by manual analyses ad log in prior art is compared, and the present invention is only
User input is needed to need the advertisement and identifier of the advertisement of checking and need the index of checking, and
During the entire process of by the concrete value of ad log agriculture products, automatically analyzed by equipment and determined,
Without the need for manually participating in, the efficiency of indication information is obtained so as to improve, and then improve assessment advertisement and thrown
Put rational efficiency.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the present invention's
Technological means, and being practiced according to the content of description, and in order to allow the above-mentioned of the present invention and
Other objects, features and advantages can become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of the drawings
By the detailed description for reading hereafter preferred implementation, various other advantage and benefit for
Those of ordinary skill in the art will be clear from understanding.Accompanying drawing is only used for illustrating the mesh of preferred implementation
, and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical with reference to symbol
Number represent identical part.In the accompanying drawings：
Fig. 1 shows a kind of stream of the rational method of assessment advertisement putting provided in an embodiment of the present invention
Cheng Tu；
Fig. 2 shows a kind of group of the rational device of assessment advertisement putting provided in an embodiment of the present invention
Into block diagram；
Fig. 3 shows the rational device of another kind of assessment advertisement putting provided in an embodiment of the present invention
Composition frame chart.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The exemplary embodiment of the disclosure is shown, it being understood, however, that may be realized in various forms the disclosure
And should not be limited by embodiments set forth here.On the contrary, there is provided these embodiments are able to more
Thoroughly understand the disclosure, and can be by the complete technology for conveying to this area of the scope of the present disclosure
Personnel.
A kind of rational method of assessment advertisement putting is embodiments provided, as shown in figure 1,
The method includes：
101st, the advertisement and identifier and index of advertisement have been thrown in.
Wherein, index is used to weigh advertisement delivery effect, and index includes light exposure, click volume, independence
Light exposure, independent click volume, IP light exposures and IP click volumes etc.；Advertisement and identifier is that advertiser is adding
Plus during Advertisement arrangement code, the advertisement numbering for automatically generating, advertisement and identifier can be used for unique mark advertisement.
In actual applications, when user (tester or non-test personnel) wants to verify front end (i.e.
The terminal interface of display advertisement) show advertisement index information it is whether correct when, finger can be installed
Authentication function is realized on the equipment of mark verification tool using index verification instrument.
Specifically, user can arrange querying condition on the setting interface of index verification instrument, to refer to
Mark verification tool is inquired about according to querying condition.Wherein, querying condition includes：Advertisement and identifier and refer to
Mark.Generally, just whether user need to know multiple indication informations of certain advertisement that front end shows
Really, therefore, user can select multiple indexs simultaneously on the setting interface of index verification instrument.
Exemplary, user wants to inquire about exposure of the advertisement and identifier for the advertisement of gad_137_I76L8EO1
Amount, click volume, IP light exposures and IP click volumes, then user can be at the setting interface of index verification instrument
Advertisement and identifier filling-in position input gad_137_I76L8EO1, then index select button is clicked on, from finger
Demarcate and choose out light exposure, click volume, four indexs of IP light exposures and IP click volumes, rearmost point in face
Inquiry button is hit, so that index verification instrument is looked into by the querying method described in step 101-105
Ask.
Additionally, whether user usually needs the indication information for verifying multiple advertisements that front end shows correct,
And each advertisement needs the index of checking identical.In this case, user is inquiring about each advertisement
Indication information when, often inquiring about advertisement will arrange the index for needing to inquire about, and operation is very
It is loaded down with trivial details.Therefore, in order to simplify user operation, user can be same on the setting interface of index verification instrument
When be input into multiple advertisement and identifiers, only carry out a setup measures, after clicking on inquiry, can be by multiple advertisements
Indication information show simultaneously and checked for user.
102nd, ad log is traveled through.
Specifically, when the equipment for being provided with index verification instrument receive the advertisement and identifier of user input and
After index, the ad log of ad log server side generation can be obtained, then travel through get wide
Daily record is accused, and therefrom finds the ad log matched with advertisement and identifier.
It is possible to further according to release time of advertisement is thrown in, arrange the daily record of corresponding traversal time
Go through scope, thrown in the range of the traversal advertisement ad log traversal, it is also possible to by time
The mode for going through all daily records acquired in current system is traveled through, to be thrown in the advertisement of advertisement
Daily record is traveled through.
It should be noted that the equipment of index verification instrument is installed when ad log is obtained, can be straight
Connect from local acquisition, also can obtain from ad log server side.Wherein, why can directly from
It is local to obtain, it is because that the equipment for being provided with index verification instrument can in real time from ad log server side
Obtain newest ad log, and by the ad log for getting storage to local, with realize equipment with
The data syn-chronization of ad log server.
103rd, the ad log matched with advertisement and identifier is defined as into target journaling.
During all ad logs are traveled through, be provided with index verification instrument equipment can successively by
Each ad log is matched with advertisement and identifier, therefrom obtains wide with what ad log mark was matched
Daily record is accused, and these ad logs are defined as into target journaling, to be determined according to these target journalings
The value of the various indexs of advertisement corresponding with advertisement and identifier.
Wherein, when ad log is matched with advertisement and identifier, index verification instrument is installed
Equipment can extract advertisement and identifier field from ad log, and (field is including advertisement and identifier parameter and extensively
Accuse identification parameter), advertisement and identifier parameter value is then extracted from advertisement and identifier field, finally this is joined
Numerical value is compared with the advertisement and identifier for receiving；If both are identical, the ad log and advertisements
Know matching, if both are different, the ad log is mismatched with advertisement and identifier.
104th, the content in target journaling, the index result of agriculture products.
Because ad log can be used to record the particular content during user clicks through advertisement, click advertisement
Etc. behavioural information, so obtaining all ad logs (i.e. target journaling) related to advertisement and identifier
Afterwards, can by target journaling in various information come determine correspondence each index index result.
Exemplary, when the index for receiving contains click volume, need first to detect each target journaling
In Log Types field indicate whether click on, then therefrom find out all targets related to click
Daily record, and the quantity of the target journaling for finding is counted, so as to obtain click volume.Wherein, daily record class
Type-word section includes Log Types parameter and Log Types parameter value.For example, the daily record of certain target journaling
Type field is " gscmd=click ", then " gscmd " is Log Types parameter, and " click " is daily record
Type parameter value, the implication of the field is point for the type that user clicks advertisement, the i.e. ad log
Hit.
105th, according to index result, the reasonability of advertisement putting is determined.
In actual applications, after the index result for determining correspondence index, index verification work can be passed through
The index result is shown to user by tool.When user sees the index knot of each index shown on interface
After fruit, the indication information that can be shown with front end (i.e. the interface of display advertisement) be compared, so as to can
Whether the indication information that checking front end shows is correct.
Further, it is also possible to according to the index result of the various indexs for determining, judge to throw in advertisement
Whether throw in rationally, such as, the advertisement throw on Current ad position whether rationally, the release time
It is whether reasonable etc..
It should be noted that the equipment for being provided with index verification instrument can be independently of user terminal
Equipment (equipment such as dedicated for verifying index correctness), or user terminal, as long as equipment
On index verification instrument be installed be capable of achieving index query function.
Additionally, index verification instrument can also have other functions, such as user can be in index verification instrument
The indication information of certain advertisement that upper input front end shows, enters in index verification instrument to the index of the advertisement
After row inquiry, indication information and index verification instrument itself inquiry of front end displaying can be simultaneously shown
The indication information for going out, so that user can intuitively check both difference in same window, and not
Two windows must simultaneously be opened to compare.
It is provided in an embodiment of the present invention to assess the rational method of advertisement putting, can be thrown in
After the advertisement and identifier and index of advertisement, all ad logs are traveled through, and therefrom found and advertisement and identifier
The ad log (i.e. target journaling) of matching, then according to the index result of target journaling agriculture products,
Finally according to each index result, the reasonability of advertisement putting is determined.Pass through manually with prior art
The reasonability of analysis ad log assessment advertisement putting is compared, present invention only requires user input needs to test
The advertisement and identifier of the advertisement of card and the index of needs checking, and referring to being determined by ad log
During the entire process of marking concrete value, automatically analyzed by equipment and determined, participated in without the need for artificial, from
And improve and obtain the efficiency of indication information, and then improve the rational efficiency of assessment advertisement putting.
Further, in actual applications, the concrete value in the various indexs of front end displaying is often
Statistical value (such as the indication information in nearest a week) in a period of time, rather than open from advertisement putting
The statistical value for beginning up to the present.Therefore, in order that user can inquire certain advertisement when any
Between indication information in section, the embodiment of the present invention additionally provides a kind of function of self defined time section.Tool
Body, it is wide except arranging when user arranges querying condition at the setting interface of index verification instrument
Accuse outside mark and various indexs, can also arrange needs the time period of inquiry (to arrange the time started
Point and end time point).That is, the input that index verification instrument can receive user input is wide
The access time section of announcement, advertisement and identifier and index, wherein, access time section, it will be appreciated that be from wide
Accuse and throw in the time period for starting up to the present arbitrarily for a period of time.
In this case, because user increased a time conditions, so it is determined that target journaling
When, ad log to be checked is in addition to needing to meet advertisement and identifier this condition, in addition it is also necessary to when meeting
Between condition, that is, need for the ad log all matched with access time section and advertisement and identifier to be defined as target
Daily record.
Further, because light exposure, click volume, separate exposures amount, independent click volume, IP are clicked on
Amount and IP light exposures are most basic, the most frequently used indexs, so user usually needs to verify that these refer to
Target correctness, and the reasonability of advertisement putting is assessed according to correct indication information.But carry out
During the determination of these indexs, the not just simple geo-statistic of some indexs is matched with advertisement and identifier
The number of ad log, often also needs to carry out duplicate removal process.For example, for IP clicks, use
The family same advertisement of the terminal-pair of same IP carries out effective number of clicks of multiple click,
Therefore when IP click volumes are counted, need to check that the IP address carried in each target journaling (is used
The IP address of terminal that family is used when advertisement is clicked on), and by IP address identical a plurality of target day
Will statistics is clicked on for an IP.Therefore, after IP click volumes have been counted, if also to count IP exposures
Amount, then need to find IP address from ad log again, can just do subsequent statistical work.Thus
Understand, it is very loaded down with trivial details when being counted for the index for being related to duplicate removal process.
To solve above-mentioned technical problem, above-mentioned steps 105 can be refined as：According in target journaling
Cookie gives target journaling addition user identity label, and according in related to index in target journaling
Hold and user identity label, the index result of agriculture products.
Wherein, user identity label is used to identify user identity.User identity label can be terminal
IP address, MAC (Media Access Control, the media access control) addresses of network interface card or use
Family account (account of the user in the registration of the website side containing certain advertisement) etc..Cookie in target journaling
Part can be used to describing the system type of terminal, the IP address of terminal, the MAC Address of network interface card and
Browser version for being used etc., therefore index verification instrument can obtain from the cookie of target journaling
Take the IP address of terminal, the MAC Address of network interface card or user account, and by the IP address of terminal,
The MAC Address or user account of network interface card is added to target journaling as user identity label, with after an action of the bowels
It is continuous when requiring to look up IP address, MAC Address or user account, it is directly viewable user identity label
, and without scanning the content in target journaling again, so as to improve index constant speed rate really, enter
And improve the rational efficiency of assessment advertisement putting.
Additionally, the opportunity for adding user identity label to target journaling can be：When it is determined that Current ad
When daily record is target journaling, just add user identity label for Current ad daily record；Can also be：
All ad logs are traveled through, and has been found after all target journalings, be each target journaling addition
User identity label；Can also be：When it needs to be determined that index be related to duplicate removal process when, be each entry
Mark daily record addition user identity label.
To all target journalings addition user identity label after, can according in target journaling with it is to be measured
The related content of index, and the index result of user identity label agriculture products.For example, in statistics
Can be first each target journaling addition User Identity (i.e. MAC of network interface card during separate exposures amount
Address), the ad log relevant with exposure is then found out from target journaling again, finally again by using
Family identity statistical iteration light exposure.
Further, because light exposure, IP light exposures and separate exposures amount are all relevant with exposure, click on
Amount, IP click volumes and independent click volume are all relevant with click, so the determination of an index is often carried out,
It is required for the content first in target journaling to judge the type of target journaling, just can be determined, i.e.,
Need first to judge that current goal daily record is the daily record with regard to exposing, the daily record being also click on just can be carried out
Subsequent analysis, so that the efficiency of parameter is reduced.Therefore, in order to improve the effect of parameter
Rate, the embodiment of the present invention proposes following improvement project：
In the finger according to content related to index in target journaling and user identity label agriculture products
Before mark result, the specific fields in target journaling add Log Types label to target journaling；
According to user identity label and the index result of Log Types label agriculture products.
Wherein, specific fields are used to describe the type of target journaling.The type of target journaling mainly includes
Exposure and click.The specific fields for being used to describe target journaling type are showing for above-mentioned steps 104
The Log Types field referred in example, it is mainly made up of Log Types parameter and Log Types parameter value.
After index verification instrument detects this feature field from target journaling, daily record class can be therefrom obtained
Shape parameter value, and the Log Types parameter value is added to into the target journaling as Log Types label.
After user identity label and Log Types label has been added for all target journalings, index verification
Instrument can pass through the Log Types that Log Types label directly judges correspondence target journaling, then by use
Family identity label is counted to the target journaling for meeting the corresponding Log Types of index to be measured, is finally obtained
The index result of index must be corresponded to.
Further, in actual applications, same advertisement is often devoted to different websites simultaneously
Be shown, thus ad log server side produce ad log often in different advertisement days
(the corresponding ad log of different web sites is stored in different ad log files for storage in the middle of will file
In).Therefore, when user needs to inquire about overall input effect of certain advertisement putting in each website, can
First to obtain all ad log files produced in all website sides related to advertisement and identifier, then time
The all ad logs gone through in each ad log file, therefrom find match with querying condition all
Ad log, finally carries out again the statistical operation of each index.
Further, generally, the index letter of the advertisement index for being shown at advertising display interface
Breath is often only about input effect of the advertisement in current site, therefore when user wants to verify certain net
Stand shown advertisement indication information it is whether correct, or assessment advertisement the website throw in it is reasonable
Property when, can index verification instrument arrange interface select need inquiry website, then index test
Card instrument only obtains all ad log files produced in default website side, and travels through ad log text
All ad logs in part, finally carry out again the operation such as advertisement and identifier matching and follow-up index analysis.
It follows that step 102 can be refined as：
Obtain the ad log file of each type related to advertisement and identifier；Travel through the wide of each type
Accuse all ad logs in journal file.
Wherein, the type of ad log file can be divided according to the type for throwing in website, it is also possible to
Divided according to other foundations.
Further, according to said method embodiment, an alternative embodiment of the invention additionally provides one
The rational device of assessment advertisement putting is planted, as shown in Fig. 2 the device includes：Receiving unit 21,
Traversal Unit 22, acquiring unit 23, determining unit 24 and output unit 25.Wherein,
Receiving unit 21, for being thrown in the advertisement and identifier and index of advertisement, index is used to weigh
Advertisement delivery effect；
Traversal Unit 22, for traveling through all ad logs；
Acquiring unit 23, the ad log for the advertisement and identifier received with receiving unit 21 to be matched is true
It is set to target journaling；
Determining unit 24, for the content in the target journaling that determined according to acquiring unit 23, it is determined that referring to
Target index result；
Output unit 25, for the index result determined according to determining unit 24, determines advertisement putting
Reasonability.
It is provided in an embodiment of the present invention to assess the rational device of advertisement putting, can be thrown in
After the advertisement and identifier and index of advertisement, all ad logs are traveled through, and therefrom found and advertisement and identifier
The ad log (i.e. target journaling) of matching, then according to the index result of target journaling agriculture products,
Finally according to each index result, the reasonability of advertisement putting is determined.Pass through manually with prior art
The reasonability of analysis ad log assessment advertisement putting is compared, present invention only requires user input needs to test
The advertisement and identifier of the advertisement of card and the index of needs checking, and referring to being determined by ad log
During the entire process of marking concrete value, automatically analyzed by equipment and determined, participated in without the need for artificial, from
And improve and obtain the efficiency of indication information, and then improve the rational efficiency of assessment advertisement putting.
Further, receiving unit 21, for for being thrown in the access time section, extensively of advertisement
Accuse mark and index；
Acquiring unit 23, for the access time section that will receive with receiving unit 21 and advertisement and identifier all
The ad log matched somebody with somebody is defined as target journaling.
Further, as shown in figure 3, determining unit 24, including：
Add module 241, user's body is added for the cookie in target journaling to target journaling
Part label, user identity label is used to identify user identity；
Determining module 242, for according to content and add module related to index in target journaling
The user identity label of 241 additions, the index result of agriculture products.
Further, add module 241, be additionally operable to determining module 242 according in target journaling with finger
The related content of mark and user identity label, before the index result of agriculture products, according to target day
Specific fields in will add Log Types label to target journaling, wherein, specific fields are used to describe
The type of target journaling；
Determining module 242, is additionally operable to the user identity label according to the addition of add module 241 and daily record
The index result of type label agriculture products.
Further, as shown in figure 3, Traversal Unit 22, including：
Acquisition module 221, for obtaining the ad log file of each type related to advertisement and identifier；
Spider module 222, for traveling through the ad log file of each type of the acquisition of acquisition module 221
In all ad logs.
The device embodiment is corresponding with preceding method embodiment, and for ease of reading, this device embodiment is not
The detail content in preceding method embodiment is repeated one by one again, it should be understood that the present embodiment
In device can correspond to the full content that realize in preceding method embodiment.
It should be noted that the device of above-mentioned checking advertisement index correctness includes processor and memorizer,
Above-mentioned receiving unit, Traversal Unit, acquiring unit, determining unit and output unit etc. are as program
Unit is stored in memory, comes real by computing device storage said procedure unit in memory
Existing corresponding function.
Kernel is included in processor, is gone in memorizer to transfer corresponding program unit by kernel.Kernel can
To arrange one or more, by adjusting kernel parameter the efficiency of checking advertisement index is improved.
Memorizer potentially includes the volatile memory in determination machine computer-readable recording medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flash
RAM), memorizer includes at least one storage chip.
Present invention also provides a kind of determination machine program product, when performing in data handling equipment,
It is adapted for carrying out initializing the program code of there are as below methods step：
The advertisement and identifier and index of advertisement have been thrown in, and index is used to weigh advertisement delivery effect；
Traversal ad log；
The ad log matched with advertisement and identifier is defined as into target journaling；
Content in target journaling, the index result of agriculture products；
According to index result, the reasonability of advertisement putting is determined.
Those skilled in the art it should be appreciated that embodiments herein can be provided as method, system,
Or computer program.Therefore, the application can be implemented using complete hardware embodiment, complete software
Example or with reference to the form of the embodiment in terms of software and hardware.And, the application can be adopted at one
Or it is multiple wherein include computer usable program code computer-usable storage medium (including but not
Be limited to disk memory, CD-ROM, optical memory etc.) on the computer program implemented
Form.
The application is with reference to the method according to the embodiment of the present application, equipment (system) and computer program
The flow chart and/or block diagram of product is describing.It should be understood that can be realized flowing by computer program instructions
In each flow process and/or square frame and flow chart and/or block diagram in journey figure and/or block diagram
Flow process and/or square frame combination.Can provide these computer program instructions to general purpose computer, specially
With the processor of computer, Embedded Processor or other programmable data processing devices producing one
Machine so that produced by the instruction of computer or the computing device of other programmable data processing devices
It is raw to be used to realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple sides
The device of the function of specifying in frame.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas to process
In the computer-readable memory that equipment works in a specific way so that be stored in the computer-readable and deposit
Instruction in reservoir is produced and includes the manufacture of command device, and command device realization is in flow chart one
The function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions can also be loaded into computer or other programmable data processing devices
On so that series of operation steps is performed on computer or other programmable devices to produce computer
The process of realization, so as to the instruction performed on computer or other programmable devices is provided for realizing
Specify in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames
The step of function.
In a typical configuration, computing device include one or more processors (CPU), input/
Output interface, network interface and internal memory.
Memorizer potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flash
RAM).Memorizer is the example of computer-readable medium.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be with
Information Store is realized by any method or technique.Information can be computer-readable instruction, data knot
Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase
Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory
(DRAM), other kinds of random access memory (RAM), read only memory (ROM), electricity can
Erasable programmable read-only memory (EPROM) (EEPROM), fast flash memory bank or other memory techniques, read-only light
Disk read only memory (CD-ROM), digital versatile disc (DVD) or other optical storages, magnetic
Cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium,
Can be used to store the information that can be accessed by a computing device.Define according to herein, computer-readable
Medium does not include temporary computer readable media (transitory media), the such as data signal and load of modulation
Ripple.
Embodiments herein is these are only, the application is not limited to.For this area skill
For art personnel, the application can have various modifications and variations.It is all spirit herein and principle it
Interior made any modification, equivalent substitution and improvements etc., should be included in claims hereof model
Within enclosing.
Claims (10)
1. it is a kind of to assess the rational method of advertisement putting, it is characterised in that methods described includes：
The advertisement and identifier and index of advertisement have been thrown in, and the index is used to weigh advertisement delivery effect；
Traversal ad log；
The ad log matched with the advertisement and identifier is defined as into target journaling；
Content in target journaling, determines the index result of the index；
According to the index result, the reasonability of the advertisement putting is determined.
2. method according to claim 1, it is characterised in that described to have been thrown in advertisement
Advertisement and identifier, including：
The access time section and advertisement and identifier of advertisement have been thrown in；
It is described that the ad log matched with the advertisement and identifier is defined as into target journaling, including：
The ad log all matched with the access time section and the advertisement and identifier is defined as into target day
Will.
3. method according to claim 1 and 2, it is characterised in that described according to target journaling
In content, determine the index result of the index, including：
Cookie in the target journaling adds user identity label, institute to the target journaling
User identity label is stated for identifying user identity；
According to content related to the index in target journaling and user identity label, it is determined that described
The index result of index.
4. method according to claim 3, it is characterised in that described according in target journaling
The content related to the index and user identity label, before determining the index result of the index,
Methods described is further included：
Specific fields in the target journaling add Log Types label to the target journaling,
Wherein, the specific fields are used to describe the type of target journaling；
It is described according to content related to the index in target journaling and user identity label, it is determined that
The index result of the index, including：
According to user identity label and Log Types label, the index result of the index is determined.
5. method according to claim 1, it is characterised in that the traversal ad log, bag
Include：
Obtain the ad log file of each type related to the advertisement and identifier；
All ad logs in the ad log file of traversal each type.
6. it is a kind of to assess the rational device of advertisement putting, it is characterised in that described device includes：
Receiving unit, for being thrown in the advertisement and identifier and index of advertisement, the index is used to weigh
Amount advertisement delivery effect；
Traversal Unit, for traveling through ad log；
Acquiring unit, for the advertisement day for matching the advertisement and identifier received with the receiving unit
Will is defined as target journaling；
Determining unit, for the content in the target journaling that obtains according to the acquiring unit, determines institute
State the index result of index；
Output unit, for the index result determined according to the determining unit, determines described wide
Accuse the reasonability thrown in.
7. device according to claim 6, it is characterised in that the receiving unit, for obtaining
Obtain access time section, advertisement and identifier and the index for having thrown in advertisement；
The acquiring unit, for the access time section that will receive with the receiving unit and described
The ad log that advertisement and identifier is all matched is defined as target journaling.
8. the device according to claim 6 or 7, it is characterised in that the determining unit, bag
Include：
Add module, uses for the cookie in the target journaling to target journaling addition
Family identity label, the user identity label is used to identify user identity；
Determining module, for according to content related to the index in target journaling and the addition
The user identity label of module addition, determines the index result of the index.
9. device according to claim 8, it is characterised in that the add module, is additionally operable to
In the determining module according to content related to the index in target journaling and user identity mark
Sign, before determining the index result of the index, the specific fields in the target journaling are to institute
Target journaling addition Log Types label is stated, wherein, the specific fields are used to describe target journaling
Type；
The determining module, is additionally operable to the user identity label according to add module addition and day
Will type label, determines the index result of the index.
10. device according to claim 6, it is characterised in that the Traversal Unit, including：
Acquisition module, for obtaining the ad log file of each type related to the advertisement and identifier；
Spider module, for traveling through the ad log text of each type described in the acquisition module acquisition
All ad logs in part.
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| CN201510685431.0A CN106600303A (en) | 2015-10-20 | 2015-10-20 | Method and device for assessment of advertisement putting rationality |
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