CN112258272A - Transaction content management method and system based on website page and readable storage medium - Google Patents

Transaction content management method and system based on website page and readable storage medium Download PDF

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CN112258272A
CN112258272A CN202011122114.5A CN202011122114A CN112258272A CN 112258272 A CN112258272 A CN 112258272A CN 202011122114 A CN202011122114 A CN 202011122114A CN 112258272 A CN112258272 A CN 112258272A
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许文强
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Zhongzhi Guanaitong Shanghai Technology Co ltd
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Zhongzhi Guanaitong Shanghai Technology Co ltd
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    • G06F16/9535—Search customisation based on user profiles and personalisation
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    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders

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Abstract

The invention relates to a method, a system and a computer readable storage medium for managing transaction content based on a website page, wherein the method comprises the following steps: acquiring and storing the saleable commodities and commodity characteristic data thereof, and extracting a commodity list for sale so as to perform commodity transaction; the method comprises the following steps of displaying commodities in a website page mode, and displaying a commodity display unit, a search display unit and an advertisement display unit; when receiving a data access requirement of a certain user, acquiring user behavior data according to user behaviors, and extracting or updating user characteristic weights, wherein the user behaviors comprise clicking, browsing and searching commodities; if commodity transaction occurs, acquiring corresponding user purchasing behavior data and updating user characteristic weight; and when the user generates a data access requirement next time, adjusting the display rule based on the user characteristic weight. Compared with the prior art, the method and the system have the advantages that the user purchasing process is coherent, the commodity content which is more reasonable and close to the user can be issued, and the selling effect is maximized.

Description

Transaction content management method and system based on website page and readable storage medium
Technical Field
The present invention relates to the field of website content management systems, and in particular, to a method and system for managing transaction content based on a website page, and a computer-readable storage medium.
Background
A conventional Content Management System (CMS) is an integrated web management system existing for convenience of publishing web content based on a static page, and can update web contents at any time without modifying web codes, and is more preferable to a service of customizing contents.
If the traditional content management system is applied to e-commerce, the common method is to generate a static page, set a commodity picture, click and jump to a specified mall for purchase. The method has the following problems:
1) the shopping behaviors of the user are not consistent, and the user needs to jump to different websites;
2) the style of the post-jump mall is not uniform with the style of the issued page, and the user may need to log in again;
3) data is incoherent, and commodities cannot be dynamically recommended to the user according to the preference and tendency of the user;
4) the customer has poor ordering experience and low conversion rate.
Disclosure of Invention
The invention aims to provide a trading content management method, a trading content management system and a computer readable storage medium based on a website page, aiming at overcoming the defects that the shopping behaviors of users of the traditional content management system are inconsistent and commodities cannot be dynamically recommended to the users according to the preference and the tendency of the users in the prior art.
The purpose of the invention can be realized by the following technical scheme:
a transaction content management method based on a website page comprises the following steps:
acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; carrying out commodity transaction according to the on-sale commodity list;
the commodity display is carried out in the form of a website page, wherein the website page comprises: a commodity display unit: displaying each commodity according to the commodity characteristic data and a preset display rule; a search display unit: acquiring search data, matching the search data with the commodity feature data, and displaying corresponding commodities according to a preset display rule; an advertisement display unit: displaying an advertisement space, wherein a part of commodities are displayed on the advertisement space according to the commodity characteristic data and a preset display rule;
when receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing a commodity in the commodity display unit and the advertisement display unit, and searching for a commodity in the search display unit;
if commodity transaction occurs, acquiring corresponding user purchasing behavior data, and updating the user characteristic weight;
and when the user generates a data access requirement next time, adjusting the display rule based on the characteristic weight of the user.
Further, the extracting or updating of the user characteristic weight specifically includes extracting or updating the user characteristic weight according to the type and brand of the commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities.
Further, the commodity feature data comprises a commodity number, a commodity name, a commodity main graph, a commodity detail graph, a commodity model, a commodity specification, a commodity selling price and a commodity SKU attribute.
Further, the method for managing the transaction content based on the website page further comprises modifying the stored commodity characteristic data of the saleable commodity or the saleable commodity.
The present invention also provides a computer-readable storage medium, which stores thereon a computer program, the computer program being executed by a processor to perform the above-mentioned method for managing transaction contents based on web pages.
The invention also provides a transaction content management system based on the website page, which comprises the following steps:
the commodity transaction module is used for carrying out commodity transaction; the initialization process of the commodity transaction module comprises the following steps: acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; binding the on-sale commodity list with the commodity transaction module;
the content management system is bound with the commodities in the commodity transaction module and comprises a commodity component, a search component and an advertisement component; the advertisement assembly comprises an advertisement position arranged in the content page, and the advertisement position displays part of commodities according to the commodity characteristic data and the preset display rule;
a big data analysis module, configured to perform personalized adjustment on the display rule, where the big data analysis module includes:
the user access behavior analysis submodule comprises: when receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing a commodity in the commodity display unit and the advertisement display unit, and searching for a commodity in the search display unit;
a user purchasing behavior analysis submodule: if commodity transaction occurs, acquiring corresponding user purchasing behavior data, and updating the user characteristic weight;
the display rule adjusting submodule: and when the user generates a data access requirement next time, adjusting the display rule based on the characteristic weight of the user.
Further, the trading content management system based on the website page further comprises a unified order service, the unified order service is generated when the commodity trading module carries out commodity trading, the unified order service comprises one or more commodity orders, and the unified order service is respectively connected with the commodity trading module and the big data analysis module and provides the user purchasing behavior data for the big data analysis module.
Further, the extracting or updating of the user characteristic weight specifically includes extracting or updating the user characteristic weight according to the classification and brand of the commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities.
Further, the commodity transaction module is also used for modifying the stored commodity characteristic data of the saleable commodities or the saleable commodities.
Further, the commodity feature data of the marketable commodities is stored in a plurality of commodity pools;
extracting data from one or more commodity pools to obtain a commodity list for sale;
the commodity transaction module is bound with one or more of the on-sale commodity lists.
Compared with the prior art, the invention has the following advantages:
(1) the invention stores and displays the characteristic data of the saleable commodities and the commodities on pages, can directly trade the commodities without skipping among different websites, has coherent purchasing process of users and avoids customer loss in the skipping process;
the website page comprises a commodity display unit, a search display unit and an advertisement display unit, is rich in display, meets the requirements of users, and is beneficial to mining the preference and tendency of the users;
analyzing user behaviors that a user clicks and browses commodities in the commodity display unit and the advertisement display unit and searches commodities in the search display unit, thereby extracting user characteristic weights; the method extracts the user characteristic weight from the user purchasing behavior data, thereby adjusting the display rule, comprehensively analyzing the preference and the tendency of the user, releasing more reasonable commodity content close to the user, realizing personalized recommendation, and realizing the maximization of the sales effect in a content management system based on the website page on the whole.
(2) The method and the device extract or update the tendency weight of the user to different types of commodities and the preference weight of the user to different brands of commodities by specifically analyzing the types and brands of the commodities selected by the user, and have comprehensive consideration and strong pertinence.
(3) The commodity feature data of the marketable commodities are stored in the commodity pools, and the commodity feature data can be used for extracting a plurality of commodity lists for sale, so that the commodities can be classified and managed conveniently.
(4) The invention completes the display and purchase of the commodity in one system, can trace the whole data of the purchase link and is convenient for big data analysis.
(5) The invention has large operation space for operators, and can improve the order placing conversion rate through accurate marketing when the operators operate the display rules, the advertisement positions and the like.
Drawings
Fig. 1 is a schematic structural diagram of a transaction content management system based on a website page according to the present invention.
Detailed Description
The invention is described in detail below with reference to the figures and specific embodiments. The present embodiment is implemented on the premise of the technical solution of the present invention, and a detailed implementation manner and a specific operation process are given, but the scope of the present invention is not limited to the following embodiments.
Example 1
The embodiment provides a transaction content management method based on a website page, which comprises the following steps:
acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; carrying out commodity transaction according to the on-sale commodity list;
the commodity display is carried out in the form of a website page, wherein the website page comprises: a commodity display unit: displaying each commodity according to the commodity characteristic data and a preset display rule; a search display unit: acquiring search data, matching the search data with the commodity feature data, and displaying corresponding commodities according to a preset display rule; an advertisement display unit: displaying an advertisement space, wherein a part of commodities are displayed on the advertisement space according to the commodity characteristic data and a preset display rule; the preset display rules can be sorted according to sales volume, and the search display units can be sorted according to the weight of the relevance of the search data.
When receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing a commodity in the commodity display unit and the advertisement display unit, and searching for a commodity in the search display unit;
if commodity transaction occurs, acquiring corresponding user purchasing behavior data, and updating the user characteristic weight;
and when the user generates a data access requirement next time, adjusting the display rule based on the characteristic weight of the user.
As a preferred embodiment, the extracting or updating of the user characteristic weight specifically includes extracting or updating the user characteristic weight according to the type and brand of the commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities. For example, the user searches for a keyword of 'mobile phone', clicks 10 android devices in the search result commodities, wherein 7 android devices are of the mobile phone, and the apple device is not clicked, so that the user can judge that the user has a tendency of purchasing the mobile phone, the preference is of the 'android mobile phone', and the preference is greater for the 'Huacheng' brand.
When the user visits the mall again, the adjusted display rule is adopted to recommend the commodity, such as: when the user searches for the 'mobile phone' again, the android mobile phone with the Huacheng brand is preferentially displayed; if the preset advertising space contains both the android mobile phone and the apple mobile phone, the android mobile phone is preferentially displayed; in the commodities displayed by default on the home page of the mall, the brand of the android mobile phone is preferentially recommended.
In a preferred embodiment, the product characteristic data includes a product number, a product name, a product main graph, a product detail graph, a product model, a product specification, a product selling price and a product SKU attribute.
In a preferred embodiment, the method for managing the transaction content based on the website page further comprises modifying the stored commodity feature data of the saleable commodities or the saleable commodities.
The present embodiment also provides a computer-readable storage medium, which stores a computer program, and the computer program is executed by a processor to perform the method for managing transaction content based on web pages as described above.
The embodiment also provides a transaction content management system based on a website page, which firstly defines the e-commerce related nouns:
definition 1
A commodity pool: the set of available commodities for a specific scene can be selected manually, and is a bearing unit of basic attributes of the commodities in the system, and is similar to a warehouse for storing the commodities in traditional commerce.
Definition 2
On-sale merchandise list: a group of goods with similar or close selling scenes is provided with goods selling prices which are similar to goods shelves for selling in traditional businesses. In the sale goods list, goods can be added from a plurality of goods pools, and related information of the goods can be maintained separately, including but not limited to goods names, goods drawings, goods selling prices and the like.
Definition 3
Store (equivalent to a commodity transaction module): to sell a final carrier of merchandise, a store may add a plurality of listings of merchandise on sale.
Definition 4
A content management system: the system is a content management system specially providing exhibition capability for e-commerce, and comprises a plurality of e-commerce components, such as commodity components, wherein after the commodity components are arranged, the component modules can directly exhibit the bound commodities, and a commodity data source is a shop-bound on-sale commodity list.
Definition 5
Unified order servicing: the order service for trading in the e-commerce system, all user ordering data can be collected in the system, including user information, order information, trading information and the like.
As shown in fig. 1, the transaction content management system based on the website page of the present embodiment includes:
the commodity transaction module is used for carrying out commodity transaction; the initialization process of the commodity transaction module comprises the following steps: acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; binding the on-sale commodity list with the commodity transaction module;
the content management system is bound with the commodities in the commodity transaction module and comprises a commodity component, a search component and an advertisement component; the advertisement assembly comprises an advertisement position arranged in a content page, and the advertisement position displays part of commodities according to the commodity characteristic data and the preset display rule;
the big data analysis module is used for carrying out personalized adjustment on the display rule, and the big data analysis module comprises:
the user access behavior analysis submodule comprises: when receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating the user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing the goods in the goods display unit and the advertisement display unit, and searching the goods in the search display unit;
a user purchasing behavior analysis submodule: if commodity transaction occurs, acquiring corresponding user purchasing behavior data and updating user characteristic weight;
the display rule adjusting submodule: and when the user generates a data access requirement next time, adjusting the display rule based on the user characteristic weight.
As a preferred implementation manner, the trading content management system based on the website page further includes a unified order service, the unified order service is generated when the commodity trading module trades commodities, the unified order service includes one or more commodity orders, and the unified order service is respectively connected with the commodity trading module and the big data analysis module and provides user purchasing behavior data for the big data analysis module.
As a preferred embodiment, the extracting or updating of the user characteristic weight specifically includes extracting or updating the user characteristic weight according to the type and brand of the commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities. For example, the user searches for a keyword of 'mobile phone', clicks 10 android devices in the search result commodities, wherein 7 android devices are of the mobile phone, and the apple device is not clicked, so that the user can judge that the user has a tendency of purchasing the mobile phone, the preference is of the 'android mobile phone', and the preference is greater for the 'Huacheng' brand.
When the user visits the mall again, the adjusted display rule is adopted to recommend the commodity, such as: when the user searches for the 'mobile phone' again, the android mobile phone with the Huacheng brand is preferentially displayed; if the preset advertising space contains both the android mobile phone and the apple mobile phone, the android mobile phone is preferentially displayed; in the commodities displayed by default on the home page of the mall, the brand of the android mobile phone is preferentially recommended.
In a preferred embodiment, the method for managing the transaction content based on the website page further comprises modifying the stored commodity feature data of the saleable commodities or the saleable commodities.
In a preferred embodiment, the commodity feature data of the marketable commodity is stored in a plurality of commodity pools;
extracting data from one or more commodity pools to obtain a commodity list for sale;
the commodity transaction module is bound with one or more commodity lists on sale.
The embodiment also provides an optimal implementation manner of the transaction content management system based on the website page, which is described in detail as follows:
the transaction content management system based on the website page has the following functions:
1) transaction capability
An electronic shop is created based on an inventory of on-sale items (in a set of sold items) and a pool of items (a set of vendable items), the shop providing the merchant with the ability to transact items.
2) Display capability
Based on the shop, a designated content management module (namely an e-commerce page) is created, and the module can be laid out through components such as a commodity component, a search component, a navigation bar, a floor component, a graphic component, an advertisement component and the like so as to realize rich display functions.
3) Personalized recommendations
Because commodity transaction and display are completed in one system, and user data are coherent, data analysis can be performed according to user clicking and jumping paths of the content module to form a user portrait, and corresponding recommended commodities are displayed on components of the content module according to the preference and the tendency of the user.
The following describes a setting process of each part of the transaction content management system based on a website page in this embodiment.
1) Creating a commodity pool and adding commodities;
a commodity pool is created, and then commodities are added into the commodity pool, and the commodities need to provide complete commodity information (SPU), including but not limited to commodity numbers, commodity names, commodity main graphs, commodity detail graphs, commodity models, commodity specifications, commodity selling prices, SKUs and the like.
2) Creating a list of goods on sale and adding goods from a pool of goods;
after the commodity sale list is created, the binding relation is established with the commodity pool, then commodities can be added from the commodity pool, and the information of the commodities, such as commodity names, commodity graphs, commodity sale prices and the like, can be edited, so that the commodity sale list is more in line with the market sale requirement.
3) Creating a store based on the list of on-sale goods;
according to the actual business scene, a proper on-sale commodity list is selected to create a shop which is used as a carrier for externally displayed sales commodities, and the shop provides shopping carts and transaction capability to support users to place orders for the commodities.
4) E-commerce page layout based on shop
In addition to an existing store, a page layout is performed for the store using a content management system of an e-commerce. Suppose we design a mall home page, page division search component, advertisement space and commodity component, which are set as follows:
41) a search component: the default search rule carries out weight sequencing by searching word correlation, and then the weight is used as a secondary arrangement basis according to sales volume;
42) an advertisement position: presetting advertisement pictures of 10 commodities, and selecting 3 advertisement pictures as default values;
43) and (4) commodity assembly: the commodity component selections are ordered by sales volume.
According to the setting rule, when a new user enters the home page of the mall, the displayed commodities are displayed completely according to the preset rule.
5) User shopping mall access
After entering the shopping mall, the user starts browsing the shopping mall. Assume that the user performs operations including, but not limited to:
51) searching according to a certain commodity name;
52) clicking a certain preset advertisement space;
53) some items are clicked on and viewed.
All the operations record the relevant access behavior data of the user, and submit the data to a big data analysis system for relevant data analysis.
6) User access behavior analysis
After receiving the access behavior data of the user, the big data analysis system analyzes the user behavior, carries out data marking according to searched, clicked and browsed commodities, marks the classification and brand of the commodities, and obtains the preference and tendency of the user.
For example, a user searches for a keyword of 'cell phone', clicks 10 android devices in a commodity of a search result, wherein 7 android devices are Huawei cell phones, and no apple device is clicked, so that the user can judge that the user has a tendency to purchase cell phones, and the preference is that of the user is 'android cell phones', and the preference is greater for 'Huawei' brand.
7) User access behavior analysis result feedback
After the preference and the tendency of the user are obtained, when the user visits the mall again, the content management system recommends the commodities in the corresponding component data according to the analysis result of the big data:
71) when the user searches for the 'mobile phone' again, the android mobile phone with the Huacheng brand is preferentially displayed;
72) if the preset advertising space contains both the android mobile phone and the apple mobile phone, the android mobile phone is preferentially displayed;
73) in the commodities displayed by default on the home page of the mall, the brand of the android mobile phone is preferentially recommended.
8) Ordering by user purchase and analyzing purchasing behavior by big data
If the user finally purchases Huashi android mobile phones, the big data records the purchasing behavior of the user, the weight value of the tendency of the user to purchase the mobile phones is improved, and the preference is that the weight value of the Huashi android mobile phones is also improved.
9) Purchase behavior analysis result feedback
After the user finishes purchasing, the user visits the mall again, and the content management system carries out commodity recommendation in corresponding component data according to the user tendency and preference analyzed by the big data:
91) a user searches for a digital related commodity, for example, a 'mobile power supply', at the moment, the mobile power supply suitable for an android mobile phone is preferentially recommended according to tendency data of the user, and the brand is Huacheng preferential recommendation;
92) the advertisement positions seen in the shopping mall dynamically recommend related commodities according to the user tendency;
93) the commodity recommendation seen in the shopping mall also preferentially recommends related accessories of android phones and related commodities of Hua brand.
In summary, the transaction content management system based on the website page provided by the embodiment is more suitable for the current e-commerce industry than the traditional content management system, and the invention has commercial performance in terms of user experience, data consistency and personalization, and can bring more sales transformation to the shopping mall. The mall using the method has more complete data analysis as a support in future user operation and commodity operation, can present feedback of the data analysis to the user in real time, and has practical application prospect.
The foregoing detailed description of the preferred embodiments of the invention has been presented. It should be understood that numerous modifications and variations could be devised by those skilled in the art in light of the present teachings without departing from the inventive concepts. Therefore, the technical solutions available to those skilled in the art through logic analysis, reasoning and limited experiments based on the prior art according to the concept of the present invention should be within the scope of protection defined by the claims.

Claims (10)

1. A transaction content management method based on a website page is characterized by comprising the following steps:
acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; carrying out commodity transaction according to the on-sale commodity list;
the commodity display is carried out in the form of a website page, wherein the website page comprises: a commodity display unit: displaying each commodity according to the commodity characteristic data and a preset display rule; a search display unit: acquiring search data, matching the search data with the commodity feature data, and displaying corresponding commodities according to a preset display rule; an advertisement display unit: displaying an advertisement space, wherein a part of commodities are displayed on the advertisement space according to the commodity characteristic data and a preset display rule;
when receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing a commodity in the commodity display unit and the advertisement display unit, and searching for a commodity in the search display unit;
if commodity transaction occurs, acquiring corresponding user purchasing behavior data, and updating the user characteristic weight;
and when the user generates a data access requirement next time, adjusting the display rule based on the characteristic weight of the user.
2. The method as claimed in claim 1, wherein the extracting or updating of the user characteristic weight is specifically extracting or updating the user characteristic weight according to a type and a brand of a commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities.
3. The website page-based transaction content management method as claimed in claim 1, wherein the commodity feature data comprises a commodity number, a commodity name, a commodity main graph, a commodity detail graph, a commodity model, a commodity specification, a commodity selling price and a commodity SKU attribute.
4. The website page-based transaction content management method according to claim 1, further comprising modifying the stored commodity feature data of the saleable commodity or the saleable commodity.
5. A computer-readable storage medium, wherein the computer-readable storage medium has stored thereon a computer program, the computer program being executed by a processor to perform the method for managing web page-based transaction content according to any one of claims 1 to 4.
6. A system for managing transaction content based on web pages, comprising:
the commodity transaction module is used for carrying out commodity transaction; the initialization process of the commodity transaction module comprises the following steps: acquiring and storing marketable commodities and commodity characteristic data thereof; extracting data from the saleable commodities and the commodity characteristic data thereof to obtain a commodity list for sale; binding the on-sale commodity list with the commodity transaction module;
the content management system is bound with the commodities in the commodity transaction module and comprises a commodity component, a search component and an advertisement component; the advertisement assembly comprises an advertisement position arranged in the content page, and the advertisement position displays part of commodities according to the commodity characteristic data and the preset display rule;
a big data analysis module, configured to perform personalized adjustment on the display rule, where the big data analysis module includes:
the user access behavior analysis submodule comprises: when receiving the data access requirement of a certain user, acquiring user behavior data according to the user behavior; extracting or updating user characteristic weight according to the user behavior data; the user behavior includes clicking and browsing a commodity in the commodity display unit and the advertisement display unit, and searching for a commodity in the search display unit;
a user purchasing behavior analysis submodule: if commodity transaction occurs, acquiring corresponding user purchasing behavior data, and updating the user characteristic weight;
the display rule adjusting submodule: and when the user generates a data access requirement next time, adjusting the display rule based on the characteristic weight of the user.
7. The website page-based transaction content management system according to claim 6, wherein the website page-based transaction content management system further comprises a unified order service, the unified order service is generated when the commodity transaction module performs commodity transaction, the unified order service comprises one or more commodity orders, and the unified order service is respectively connected with the commodity transaction module and the big data analysis module and provides the user purchase behavior data for the big data analysis module.
8. The system of claim 6, wherein the extracting or updating of the user characteristic weight specifically comprises extracting or updating the user characteristic weight according to a category and a brand of a commodity corresponding to the user behavior data or the user purchase behavior data; the user characteristic weights comprise the tendency weights of the users to different types of commodities and the preference weights of the users to different brands of commodities.
9. The website page-based transaction content management system of claim 6, wherein the commodity transaction module is further configured to modify the stored commodity feature data of the saleable commodities or the saleable commodities.
10. The system for managing the transaction content based on the website page as recited in claim 6, wherein the commodity feature data of the marketable commodity is stored in a plurality of commodity pools;
extracting data from one or more commodity pools to obtain a commodity list for sale;
the commodity transaction module is bound with one or more of the on-sale commodity lists.
CN202011122114.5A 2020-10-20 2020-10-20 Transaction content management method and system based on website page and readable storage medium Pending CN112258272A (en)

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