CN106095900B - A kind of search result providing method and device - Google Patents

A kind of search result providing method and device Download PDF

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Publication number
CN106095900B
CN106095900B CN201610399524.1A CN201610399524A CN106095900B CN 106095900 B CN106095900 B CN 106095900B CN 201610399524 A CN201610399524 A CN 201610399524A CN 106095900 B CN106095900 B CN 106095900B
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commodity
album
keyword
display position
page
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CN106095900A (en
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张硕
刘敏
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Alibaba East China Co ltd
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Netease Kaola Hangzhou Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • G06Q30/0625Directed, with specific intent or strategy

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Embodiments of the present invention provide a kind of search result providing method.This method comprises: receiving the search term of user's input;It when determining that described search word is a part of predetermined keyword or predetermined keyword, is searched and the associated commodity album of the predetermined keyword from the incidence relation of pre-stored keyword and commodity album, wherein the commodity album is the set of commodity;In result of page searching display search with the associated commodity album of the predetermined keyword.This method, which can be realized, provides the search result based on commodity album for user, to meet the needs of user searches out commodity set associated with special scenes.In addition, embodiments of the present invention provide a kind of search result offer device.

Description

A kind of search result providing method and device
Technical field
Embodiments of the present invention are related to technical field of electronic commerce, more specifically, embodiments of the present invention are related to one Kind search result providing method and device.
Background technique
Background that this section is intended to provide an explanation of the embodiments of the present invention set forth in the claims or context.Herein Description recognizes it is the prior art not because not being included in this section.
Currently, the user for carrying out online shopping is more and more, and in order to meet the needs of users, many shopping websites or shopping APP The operator of (application program) includes two kinds for the mode that user provides search commercial articles:
Mode one classifies commodity, can be by clicking this point if user is interested in the commodity in some classification Class obtains the commodity page in the classification, to browse or buy the commodity in the classification.
Mode two, user input search term, the search term that shopping website or shopping APP are inputted according to user in search box Recommend corresponding commodity for user.
For mode one, the existing mode classified to commodity is to be classified according to natural property of commodity, should Natural quality include commodity brand or commodity belonging to classification, wherein classification be classified according to the purposes of commodity after The classification results arrived can not be based on non-natural for example, classification belonging to commodity can be men's clothing, women's dress, furniture or household electrical appliances etc. Attribute classifies to commodity;For mode two: the commodity that this kind of mode searches out are individual commodity, even if the prior art In some shopping websites or APP may search for out commodity suit, but these commodity suit is as a whole, is to need to unite It one checks, unified purchase, also corresponds to single commodity in fact, it is claims of the present invention, described in the specification single Commodity, single-item, including the suit for needing uniformly to check, unifying purchase this in the prior art.The prior art can not search one A commodity are gathered to select again for user, to meet the particular demands of user.
Summary of the invention
In view of the above-mentioned technical problems in the prior art, the present invention provides a kind of improved search result provider Method can provide the search result based on commodity album for user, to meet user under special scenes, need to search out quotient The demand of product set.
In the present context, embodiments of the present invention are intended to provide a kind of search result providing method and device.
In the first aspect of embodiment of the present invention, a kind of search result providing method is provided, comprising:
Receive the search term of user's input;
When determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored keyword with It is searched and the associated commodity album of the predetermined keyword in the incidence relation of commodity album, wherein the commodity album is quotient The set of product;
In result of page searching display search with the associated commodity album of the predetermined keyword.
In the second aspect of embodiment of the present invention, a kind of device is provided, comprising:
Receiving module, for receiving the search term of user's input;
Searching module, when for determining that described search word is a part of predetermined keyword or predetermined keyword, from preparatory It is searched and the associated commodity album of the predetermined keyword in the keyword of storage and the incidence relation of commodity album, wherein institute State the set that commodity album is commodity;
Display module, in result of page searching display search it is special with the associated commodity of the predetermined keyword Volume.
In the third aspect of embodiment of the present invention, a kind of search result offer equipment is provided, for example, may include Memory and processor, wherein processor can be used for reading the program in memory, execute following process:
Receive the search term of user's input;
When determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored keyword with It is searched and the associated commodity album of the predetermined keyword in the incidence relation of commodity album, wherein the commodity album is quotient The set of product;
In result of page searching display search with the associated commodity album of the predetermined keyword.
In the fourth aspect of embodiment of the present invention, a kind of program product is provided comprising program code, when described When program product is run, said program code is for executing following procedure:
Receive the search term of user's input;
When determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored keyword with It is searched and the associated commodity album of the predetermined keyword in the incidence relation of commodity album, wherein the commodity album is quotient The set of product;
In result of page searching display search with the associated commodity album of the predetermined keyword.
The search result providing method and device of embodiment according to the present invention determines that user inputted in search box searches When rope word is a part of predetermined keyword or predetermined keyword, the corresponding commodity album of the predetermined keyword is obtained, and will obtain The commodity album taken is shown in result of page searching, is embodied as user and is provided the search result based on commodity album, thus full Sufficient user searches out the demand of commodity set associated with special scenes.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other mesh of exemplary embodiment of the invention , feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example rather than limitation of the invention Dry embodiment, in which:
Fig. 1 schematically shows the application scenarios schematic diagram of embodiment according to the present invention;
Fig. 2 schematically shows the signals of the search result providing method embodiment process of embodiment according to the present invention Figure;
The another embodiment process of search result providing method that Fig. 3 schematically shows embodiment according to the present invention is shown It is intended to;
Fig. 4 schematically shows the search result providing method another embodiment processes of embodiment according to the present invention to show It is intended to;
Fig. 5 schematically shows the flow diagram that the display order of commodity album is determined in embodiment of the present invention;
Fig. 6 schematically shows the more flow diagram of the display position of new commodity album in embodiment of the present invention;
The search result providing method that Fig. 7 schematically shows embodiment according to the present invention supports the customized quotient of user The method flow diagram of product album;
Fig. 8 schematically shows search result providing method prompt user's commodity album of embodiment according to the present invention The method flow diagram of update;
Fig. 9 schematically shows search result according to an embodiment of the present invention and provides the structural schematic diagram of device;
Figure 10 schematically shows the structural schematic diagram of the search result device of another embodiment according to the present invention;
Figure 11 schematically shows the program for search result providing method according to yet another embodiment of the invention and produces Product schematic diagram.
In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.
Specific embodiment
The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any Mode limits the scope of the invention.On the contrary, these embodiments are provided so that this disclosure will be more thorough and complete, and energy It is enough that the scope of the present disclosure is completely communicated to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method Or computer program product.Therefore, the present disclosure may be embodied in the following forms, it may be assumed that complete hardware, complete software The form that (including firmware, resident software, microcode etc.) or hardware and software combine.
Embodiment according to the present invention proposes a kind of search result providing method and equipment.
Herein, it is to be understood that in related term:
1. commodity album: demand of multiple commodity according to certain application scenarios, the set of a commodity of formation.
2. search term: user inputs text or character string in the search box of searched page.
3. result of page searching: user inputs search term and after clicking search button, server according to the search term to Family returns to the page for having search result.
4. the export rate of display position: by corresponding to the display position details page occur buying behavior UV quantity/ Corresponding to the UV amount of access of the details page of the display position.
5. the conversion ratio of display position: by corresponding to the display position details page enter other pages UV quantity/ Corresponding to the UV amount of access of the details page of the display position.
Wherein, the full name in English of UV is Unique Visitor, and Chinese name is independent visitor.
In addition, any number of elements in attached drawing is used to example rather than limitation and any name are only used for distinguishing, Without any restrictions meaning.
Below with reference to several representative embodiments of the invention, the principle and spirit of the present invention are explained in detail.
Summary of the invention
The inventors discovered that in the prior art, user inputs search term, shopping website or shopping APP root in search box Keyword according to user's input is that user recommends corresponding commodity, but the commodity that this kind of mode searches out are individual commodity, The set an of commodity can not be searched to meet the particular demands of user.Lack a kind of improved search result provider at present Method can provide the search result based on commodity album for user, thus meet user search out it is associated with special scenes The demand of commodity set.
For this purpose, method may include: to receive user's input the present invention provides a kind of search result providing method and device Search term;When determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored keyword It is searched and the associated commodity album of the predetermined keyword with the incidence relation of commodity album, wherein the commodity album is The set of commodity;In result of page searching display search with the associated commodity album of the predetermined keyword.
The present invention pre-saves the incidence relation of keyword and commodity album, determines that the search term of user's input is default closes When a part of keyword or predetermined keyword, commodity album associated by the predetermined keyword is searched from the incidence relation, And the commodity album found is shown in result of page searching.
After introduced the basic principles of the present invention, lower mask body introduces various non-limiting embodiment party of the invention Formula.
Application scenarios overview
Referring initially to Fig. 1, as shown in Figure 1, being the application scenarios of search result providing method provided in an embodiment of the present invention Schematic diagram, including user 10, user terminal 101 and server 102, wherein mountable corresponding purchase in the user terminal 101 Object APP accesses shopping website by user terminal 101, and server 102 stores the incidence relation of keyword and commodity album.Clothes Business device 102 receives the search term that user inputs from user terminal;Determine that described search word is predetermined keyword or default key When a part of word, it is associated with from pre-stored keyword with lookup in the incidence relation of commodity album with the predetermined keyword Commodity album;In result of page searching display search with the associated commodity album of the predetermined keyword, user is whole End 101 receives the result of page searching that server 102 returns and displaying.User terminal 102 can for mobile phone, tablet computer or Desktop computer etc..
Illustrative methods
The search result providing method of illustrative embodiments according to the present invention is described below with reference to Fig. 2~Fig. 8.It needs It is noted that embodiments of the present invention can be applied to applicable any scene.
Fig. 2 is a kind of flow diagram of an embodiment of search result providing method provided by the invention, mainly includes The process that search result provides, as shown in Fig. 2, a kind of method provided in an embodiment of the present invention, includes the following steps:
Step 201, the search term of user's input is received.
Specifically, user inputs search term, the search term of real-time reception user input in search box.
Step 202, when determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored It is searched and the associated commodity album of the predetermined keyword in the incidence relation of keyword and commodity album, wherein the commodity Album is the set of commodity.
In this step, according to the search term of the user's input received, by the search term and pre-stored keyword with Keyword in the incidence relation of commodity album is matched, and it is identical that determination is matched to or part identical with search term When keyword, the keyword that will match to is determined as predetermined keyword, and from the pass of pre-stored keyword and commodity album It is searched and the associated commodity album of the predetermined keyword in connection relationship.
Preferably, the commodity album in the embodiment of the present invention is the set of the commodity with common non-natural attribute, natural Attribute include commodity brand or commodity belonging to classification.Wherein, classification belonging to commodity be according to commodity the purposes of itself, It is that the function etc. itself having is classified as a result, the classification of such as commodity may include: men's clothing, women's dress, building materials, furniture, family Electricity etc., common non-natural attribute possessed by all commodity in commodity album in the embodiment of the present invention are according to actual field The customized item property of scape, for example, customized item property is " summer changes the outfit essential " when spring and summer season.In this way may be used To meet search of the user to the commodity of different scenes, this is can be obtained by the commodity album under search special scenes in user All commodity under special scenes, to meet demand of the user to the commodity under special scenes.
Step 203, in result of page searching display search with the associated commodity album of the predetermined keyword.
In this step, shown what is found in result of page searching with the associated commodity album of predetermined keyword, with It checks and browses for user.It specifically can will be associated with the associated commodity of the predetermined keyword (single-item) and with the predetermined keyword Commodity album is presented along in result of page searching.
The embodiment of the present invention determines that the search term that user inputs in search box is predetermined keyword or predetermined keyword When a part, the corresponding commodity album of the predetermined keyword is obtained, and the commodity album that will acquire is shown in result of page searching Show, be embodied as user provide the search result based on commodity album, thus meet user search out it is associated with special scenes The demand of commodity set.
In step 203, can be used shown in result of page searching such as under type it is searching with the predetermined keyword Associated commodity album:
The picture and commodity album of display and the associated commodity album of the predetermined keyword in result of page searching Title, wherein the title of each commodity album is shown in the corresponding position of the picture of corresponding goods album.
Each commodity album has corresponding title, and the title of commodity album can be ordered according to the corresponding scene of commodity album Name, can also name according to other conditions, here without limitation, for each commodity album, a figure be arranged for the commodity album Cover of the piece as the commodity album.In the specific implementation, display and the associated quotient of predetermined keyword in result of page searching The picture of product album and the title of commodity album, for your album of each commodity, the title of the commodity album is shown in the commodity The corresponding position of the picture of album, for example, the title of the commodity album is shown on the picture of the commodity album, alternatively, should The title of commodity album is shown in the periphery of the picture of the commodity album.Further, in result of page searching also display with The associated commodity of predetermined keyword.
Preferably, in the specific implementation, in response to the behaviour with the associated any commodity album of the predetermined keyword is unfolded Make, each commodity in any commodity album is shown in the corresponding displayed page of any commodity album, and in institute It states and shows the particular commodity in each commodity in any commodity album in the corresponding displayed page of any commodity album Details page interface and/or purchase interface.
Any commodity album in expansion result of page searching may be selected in user, for example, user is by clicking any commodity The picture of album is unfolded any commodity album, and the expansion in response to user operates, in the corresponding exhibition of any commodity album Show each commodity shown in any commodity album in the page.
The list in each commodity in any commodity album is shown in the corresponding displayed page of any commodity album The details page interface and/or purchase interface of a commodity.For each commodity, the details page interface and/or purchase interface of the commodity The lower section or right of the picture of the commodity can be located at, alternatively, the title of the commodity is set as connecing with the details page of the commodity Mouthful and/or purchase interface conjunctionn, when the user clicks after the product name, into the commodity details page or accordingly pay boundary Face.
It is further preferred that the particular commodity and the details page interface and/or purchase interface correspond.
In this preferred embodiment, user can individually buy one in commodity album after commodity album is unfolded, also commercially available Buy multiple commodity in commodity album.
Preferably, for the corresponding displayed page of any commodity album, it may also include following implementation:
The interface that discount coupon is got for user's triggering is presented in the corresponding displayed page of any commodity album;In response to The instruction that discount coupon is got by the triggering that the interface to user is sent sends discount coupon to user, wherein described excellent Favour certificate is raw when user buys the commodity in any commodity album by the corresponding displayed page of any commodity album Effect.
It should be noted that the interface that discount coupon is got for user's triggering is presented in the corresponding displayed page of commodity album, The amount of access of commodity album can be improved to a certain extent in this way.For the corresponding displayed page of each commodity album, the exhibition Show that the page is presented and gets the interface of discount coupon for user's triggering, after discount coupon is got in user's triggering, the discount coupon got Only the commodity in the corresponding commodity album of the discount coupon are bought in the displayed page by the corresponding commodity album of the discount coupon Shi Shengxiao improves the amount of access of commodity album consequently facilitating promoting commodity album.
Preferably, in the specific implementation, it may also include content as shown in Figure 3:
Step 301, it is searched from the incidence relation of pre-stored keyword and commodity album special with any commodity Volume associated keyword, and generate and find and label corresponding to any associated keyword of commodity album.
Step 302, the label is shown to the predeterminable area in the corresponding displayed page of any commodity album.
The embodiment that Fig. 3 is provided, it is special with a commodity in the incidence relation of pre-stored keyword and commodity album Volume associated keyword may have one may also have it is multiple, equally, may be by one with the associated commodity album of a keyword It is a may also be by multiple.Before the corresponding displayed page of display of commodity album, from pre-stored keyword and commodity album Lookup and the associated all keywords of the commodity album in incidence relation, and for each keyword found, generate the pass Label corresponding to keyword;In the corresponding displayed page of display of commodity album, the label of generation is shown in the commodity album The predeterminable area of corresponding displayed page, wherein the content in label is the content of the corresponding keyword of the label, the shape of label Without limitation, the size of label can be set shape according to the size of the predeterminable area of displayed page, here without limitation.
It is further preferred that may also include content as shown in Figure 4 on the basis of the embodiment that Fig. 3 is provided:
Step 401, when any label in the corresponding displayed page of any commodity album is selected, determine described in The corresponding keyword of any label.
Step 402, it from the incidence relation of the pre-stored keyword and commodity album, searches and any mark Sign the corresponding associated commodity album of keyword.
Step 403, shown in the corresponding details page of any label find it is corresponding with any label The associated commodity album of keyword.
In the specific implementation, the label in the corresponding displayed page of commodity album may be selected in user, when determining any commodity When any label in the corresponding displayed page of album is selected, the corresponding keyword of any label is determined;From being stored in advance Keyword and commodity album incidence relation in, search the associated commodity album of keyword corresponding with any label, and The commodity album found is shown in the corresponding details page of any label, can pass through label direct search in this way to quotient Product album, thus user-friendly.
Can in the following way, in result of page searching display search with the associated commodity of the predetermined keyword Album:
According to the display order of determining commodity album and the display position of commodity album, shown in result of page searching Search search with the associated commodity album of the predetermined keyword.
Specifically, predefine find with the display order of the associated commodity album of predetermined keyword and show position It sets, according to determining display order and display position display of commodity album in result of page searching.
The content that can be provided according to Fig. 5, determines the display order of commodity album:
Step 501, for each and associated commodity album of the predetermined keyword, the click of the commodity album is obtained Amount, transfer amount and/or amount of collection.
In this step, click volume, transfer amount and/or the amount of collection with default crucial associated each commodity album are obtained.
Step 502, according to the click volume, transfer amount and/or amount of collection of the commodity album, the temperature of the commodity album is determined Value.
In this step, the hot value of commodity album can be determined according to the click volume or transfer amount or amount of collection of commodity album, It specifically could dictate that, the click volume or transfer amount or amount of collection of commodity album are higher, and the hot value of the commodity album is higher.It can also root The hot value that commodity album is determined according to any two element in the click volume, transfer amount and amount of collection of commodity album, may be used also The hot value of commodity album is determined according to the click volume, transfer amount and amount of collection of commodity album these three elements, concretely Different elements assigns different weights, according to the weighted sum between each element as a result, determining the hot value of the commodity album.
Step 503, according to sequence from high to low, to each and associated commodity album of predetermined keyword temperature Value is ranked up, and obtains hot value ranking results.
Step 504, the hot value ranking results are determined as to the display order of commodity album.
In this step, after determining each hot value with the associated commodity album of predetermined keyword, to each quotient The hot value of product album is ranked up, and obtains hot value ranking results, wherein the display order of the higher commodity album of hot value It is more forward.
The embodiment that Fig. 5 is provided, can show the high commodity album of hot value in forward position, relatively by hot value Low commodity album is shown in rearward position.
It can determine the display position of commodity album as follows:
The display position as commodity album is gathered into default first display position in described search results page, and The display position as commodity single-item is gathered into default second display position in described search results page.
Wherein, display position of the first display position set as commodity album can be preset in result of page searching, in advance If the display position as commodity single-item is gathered in the second display position, such as a search result shows that the page has 10 display positions It sets, the 1st, 3,5,6 display position can be set and gather as the first display position, other display positions are as the second display Location sets, also, in the set of the first display position, the display order for the commodity album determined according to Fig. 5 shows each Commodity album.
The content that can be provided according to Fig. 6, is updated the display position of commodity album in result of page searching:
Step 601, count export rate of each display position in the first measurement period in described search results page, Conversion ratio and/or clicking rate.
Step 602, the export rate according to each display position in described search results page in the first measurement period, Conversion ratio and/or clicking rate determine the first comprehensive score of described search results page.
In step 601 and step 602, in the first measurement period, by the default first display position in result of page searching The display position gathered as commodity album is set, and regard the default second display position set in result of page searching as quotient The display position of product single-item, and, count export rate of each display position in the first measurement period in result of page searching, Conversion ratio and/or clicking rate, and according to export rate, conversion ratio and/or the clicking rate of each position counted, determine search knot First comprehensive score of the fruit page in the first measurement period.
Step 603, the default third display position in described search results page is gathered to the display as commodity album Position, and the display position as commodity single-item is gathered into default 4th display position in described search results page.
Wherein, display position of the third display position set as commodity album can be preset in result of page searching, in advance If the display position as commodity single-item is gathered in the 4th display position, also, in the set of third display position, true according to Fig. 5 The display order for the commodity album made shows each commodity album.
Step 604, count export rate of each display position in the second measurement period in described search results page, Conversion ratio and/or clicking rate.
Step 605, the export rate according to each display position in described search results page in the second measurement period, Conversion ratio and/or clicking rate determine the second comprehensive score of described search results page.
In step 604 and step 605, in the second measurement period, the default third in result of page searching is shown Display position of the location sets as commodity album, and conduct is gathered into default 4th display position in result of page searching The display position of commodity single-item, and, count export of each display position in result of page searching in the second measurement period Rate, conversion ratio and/or clicking rate, and according to export rate, conversion ratio and/or the clicking rate of each position counted, determination is searched Second comprehensive score of the rope results page in the second measurement period.
Step 606, whether judge the first comprehensive score less than the second comprehensive score, if so, execute step 607, otherwise, Execute step 608.
Step 607, by the default third display position collection cooperation in described search results page in third measurement period For the display position of commodity album, and it regard the default 4th display position set in described search results page as commodity list The display position of product.
Wherein, in the case where the first comprehensive score is equal to the second comprehensive score, step 607 also can be performed.
Step 608, by the default first display position collection cooperation in described search results page in third measurement period For the display position of commodity album, and it regard the default second display position set in described search results page as commodity list The display position of product.
In the embodiment that Fig. 6 is provided, it can determine that in the following way result of page searching is in each measurement period comprehensive Close scoring:
Mode one counts each display position in result of page searching in the statistics at the end of each measurement period Export rate or conversion ratio or clicking rate in period;According to the total and each display of the display position in result of page searching The export rate of position, calculates the corresponding averagely export rate in each display position of the result of page searching, and by the average export Comprehensive score of the rate as result of page searching in the measurement period, alternatively, according to the display position in result of page searching Total and each display position conversion ratio, calculate the corresponding average transformation in each display position of the result of page searching Rate, and the comprehensive score using the average conversion as result of page searching in the measurement period, alternatively, according to search result The clicking rate of the total and each display position of display position in the page calculates each display position of the result of page searching Set corresponding average click-through rate, and the comprehensive score using the average click-through rate as result of page searching in the measurement period.
Mode two counts each display position in result of page searching in the statistics at the end of each measurement period Export rate or conversion ratio or clicking rate in period;One weight is set for each display position, is calculated in result of page searching The export rate or conversion ratio of all display positions or the weighted sum result of clicking rate;Using calculated weighted sum result as Comprehensive score of the result of page searching in the measurement period.
Mode three counts each display position in result of page searching in the statistics at the end of each measurement period Export rate and conversion ratio in period;According to leading for the total and each display position of the display position in result of page searching Extracting rate and conversion ratio calculate the corresponding averagely export rate in each display position and average conversion of the result of page searching;Point Weight averagely Wei be set for export rate and average conversion;Calculate comment export rate and average conversion weighted sum as a result, And using weighted sum result as in the measurement period, the comprehensive score of result of page searching.
Mode four counts each display position in result of page searching in the statistics at the end of each measurement period Export rate and conversion ratio in period;One weight is set for each display position, calculates all displays in result of page searching The weighted sum result of the export rate of position and the weighted sum result of conversion ratio;By the weighted sum of calculated export rate As a result the sum of with the weighted sum result of conversion ratio, as comprehensive score of the result of page searching in the measurement period.
In mode three and mode four, export rate and conversion ratio can also be exported rate and clicking rate, alternatively, conversion ratio and click Rate, alternatively, export rate and conversion ratio and clicking rate replacement.
It is only exemplary content with upper type, restrictive restriction is not formed to protection scope of the present invention, it is true On, as long as export rate of each display position within the certain statistical period, conversion ratio in statistics result of page searching and/or Clicking rate, and according to export rate, conversion ratio and/or the clicking rate of each display position counted, determine result of page searching Comprehensive score within the certain statistical period, can support the implementation of the present invention program.
Preferably, in the specific implementation, the customized commodity album of user is further supported, the content that can be provided according to Fig. 7, Support the customized commodity album of user:
Step 701, the related data for the customized commodity album that reception user uploads and customized keyword, wherein certainly Define the set for the commodity that commodity album is user's selection.
In this step, the related data and customized key that customized commodity album is uploaded for user are provided in user side The interface of word, data and customized keyword by the customized commodity album of relevant interface reception user's upload.It makes by oneself The related data of adopted commodity album includes: the links of the commodity in customized commodity album, picture, customized commodity album figure The title of piece and customized commodity album.It is same that user can select corresponding commodity to be integrated into according to oneself hobby and wish In customized commodity album, for example, user needs the commodity that some class oneself is familiar with or is liked according to the scene oneself set It asks and is integrated, form customized commodity album.
Step 702, the incidence relation of customized commodity album and customized keyword that user uploads is generated, and storing should Incidence relation.
In this step, the incidence relation of generation is stored to the incidence relation of pre-stored keyword and commodity album In, so that other users be facilitated to search customized commodity album.
On the one hand the embodiment that Fig. 7 is provided can facilitate user management and integrate the commodity oneself liked, facilitate under user Secondary purchase;On the one hand it can increase completely new commodity organizational form;In another aspect, user can be allowed more freely according to itself Hobby carries out secondary structure to commodity, increases the enthusiasm and enjoyment of user's participation.
In addition, user may be selected to share customized commodity album or recommend other users, to increase the friendship between user Stream and interaction.For customized commodity album, other users can be commented on and/or be thumbed up, to increase the customized commodity The hot value of album, wherein hot value is higher, and the probability which is arrived by first search is bigger.
It, can be according to the update of Fig. 8 content presentation user's commodity album provided on the basis of the embodiment that Fig. 2 is provided:
Step 801, for each keyword in the incidence relation of pre-stored keyword and commodity album, detection with Whether the associated commodity album of the keyword has update.
Step 802, when the determining and associated preset number commodity album of the keyword has update, to the concern keyword User update message is presented, include the corresponding label of the keyword in the update message.
In the specific implementation, when the commodity in commodity album update, alternatively, preferential activity updates, alternatively, there is new commodity When album and the key word association, determine that commodity album has update.User can pay close attention to interested keyword, pay close attention to for user Each keyword, when having update with the associated preset number commodity album of the keyword, to user push have the pass The update message of the corresponding label of keyword.The corresponding label of keyword is carried in update message, and it is more intuitive to can be user Know that the associated commodity album of which keyword has update in the keyword of its concern.Wherein, preset number is just greater than zero The value of integer, preset number can be set according to practical application scene, here without limitation.User, which clicks to update, to be carried in message When the corresponding label of keyword, the corresponding details page of the label is presented to user, corresponds to and is shown in details page and should in the label The associated commodity album of the corresponding keyword of label can carry out the display of difference pattern to the commodity album for wherein having update, And/or the commodity album for having update is shown and corresponds to position forward in details page in the label.
Example devices
After describing the search result providing method of exemplary embodiment of the invention, next, being described with reference to Fig. 9 The search result of exemplary embodiment of the invention provides device.
Fig. 9 is one of the structural schematic diagram of one kind provided in an embodiment of the present invention, as shown in figure 9, may include such as lower die Block:
First receiving module 901, for receiving the search term of user's input;
First searching module 902, when for determining that described search word is a part of predetermined keyword or predetermined keyword, Searched from the incidence relation of pre-stored keyword and commodity album with the associated commodity album of the predetermined keyword, In, the commodity album is the set of commodity;
First display module 903, for showing that is searched is associated with the predetermined keyword in result of page searching Commodity album.
Preferably, the commodity album is the set of the commodity with common non-natural attribute, and natural quality includes commodity Brand or commodity belonging to classification.
Preferably, wherein the first display module 903 is specifically used for:
The picture and commodity album of display and the associated commodity album of the predetermined keyword in result of page searching Title, wherein the title of each commodity album is shown in the corresponding position of the picture of corresponding goods album.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Merchandise display module 904, in response to the behaviour with the associated any commodity album of the predetermined keyword is unfolded Make, each commodity in any commodity album is shown in the corresponding displayed page of any commodity album, and in institute It states and shows the particular commodity in each commodity in any commodity album in the corresponding displayed page of any commodity album Details page interface and/or purchase interface.
Preferably, wherein the particular commodity and the details page interface and/or purchase interface correspond.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Module 905 is presented in interface, leads for presenting to trigger for user in the corresponding displayed page of any commodity album Take the interface of discount coupon;
Sending module 906, for the finger in response to getting discount coupon to the triggering that user sends by the interface It enables, sends discount coupon to user, wherein the discount coupon passes through the corresponding displayed page purchase of any commodity album in user It comes into force when buying the commodity in any commodity album.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Tag generation module 907, for lookup and institute from the incidence relation of pre-stored keyword and commodity album State any associated keyword of commodity album, and generate with find with any associated keyword of commodity album it is right The label answered;
Label display module 908, for showing the label in the corresponding displayed page of any commodity album Predeterminable area.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Determining module 909, for when any label in the corresponding displayed page of any commodity album is selected, Determine the corresponding keyword of any label;
Second searching module 910, for searching from the incidence relation of the pre-stored keyword and commodity album The associated commodity album of keyword corresponding with any label;
Second display module 911, for shown in the corresponding details page of any label find with it is described The corresponding associated commodity album of keyword of any label.
Preferably, wherein the first display module 903 is specifically used for:
According to the display order of determining commodity album and the display position of commodity album, shown in result of page searching Search search with the associated commodity album of the predetermined keyword.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Sequence determining module 912, for determining the display order of commodity album;
Wherein, sequence determining module 912 specifically includes:
Acquiring unit 9121, for it is special to obtain the commodity for each with the associated commodity album of the predetermined keyword Click volume, transfer amount and/or the amount of collection collected;
Hot value determination unit 9122 is determined for the click volume, transfer amount and/or amount of collection according to the commodity album The hot value of the commodity album;
Sequencing unit 9123, for according to sequence from high to low, to each with the associated commodity of the predetermined keyword The hot value of album is ranked up, and obtains hot value ranking results;
Order determination unit 9124, for the hot value ranking results to be determined as to the display order of commodity album.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Position determination module 913, for regarding the default first display position set in described search results page as quotient The display position of product album, and default second display position in described search results page is gathered as commodity single-item Display position.
Preferably, search result provided in an embodiment of the present invention provides device, and the position determination module 913 is also used to:
Count export rate of each display position in the first measurement period in described search results page, conversion ratio And/or clicking rate;
According to export rate of each display position in described search results page in the first measurement period, conversion ratio And/or clicking rate, determine the first comprehensive score of described search results page;And it will be default in described search results page The display position as commodity album is gathered in third display position, and the default 4th in described search results page is shown Display position of the location sets as commodity single-item;
Count export rate of each display position in the second measurement period in described search results page, conversion ratio And/or clicking rate;
According to export rate of each display position in described search results page in the second measurement period, conversion ratio And/or clicking rate, determine the second comprehensive score of described search results page;
When second comprehensive score is greater than first comprehensive score, by described search knot in third measurement period The display position as commodity album is gathered in default third display position in the fruit page, and will be in described search results page Default 4th display position gather the display position as commodity single-item;
When second comprehensive score is less than first comprehensive score, by described search knot in third measurement period The display position as commodity album is gathered in default first display position in the fruit page, and will be in described search results page Default second display position gather the display position as commodity single-item.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Second receiving module 914, for receiving the related data of customized commodity album of user's upload and customized Keyword, wherein customized commodity album is the set of the commodity of user's selection;
Generation module 915, the incidence relation of customized commodity album and customized keyword for generating user's upload, And store the incidence relation.
Preferably, search result provided in an embodiment of the present invention provides device, further includes:
Detection module 916, for each key in the incidence relation for pre-stored keyword and commodity album Whether word, detection have update with the associated commodity album of the keyword;
Module 917 is presented in message, when having update for the determining and associated preset number commodity album of the keyword, to Update message is presented in the user for paying close attention to the keyword, includes the corresponding label of the keyword in the update message.
Example devices
After the search result providing method and device for describing exemplary embodiment of the invention, next, introducing The search result of another exemplary embodiment according to the present invention provides device.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or Program product.Therefore, various aspects of the invention can be embodied in the following forms, it may be assumed that complete hardware embodiment, complete The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.) or hardware and software, can unite here Referred to as circuit, " module " or " system ".
In some possible embodiments, search result according to the present invention, which provides device, can include at least at least one A processing unit and at least one storage unit.Wherein, the storage unit is stored with program code, when described program generation When code is executed by the processing unit, described in above-mentioned " illustrative methods " part of this specification so that the processing unit executes Illustrative embodiments various according to the present invention search result providing method in step.For example, the processing unit can To execute step 201 as shown in Figure 2, step 202 the search term for receiving user's input determines that described search word is default When a part of keyword or predetermined keyword, from lookup and institute in the incidence relation of pre-stored keyword and commodity album State the associated commodity album of predetermined keyword, wherein the commodity album is the set of commodity, step 203, in search results pages In face display search with the associated commodity album of the predetermined keyword.
The search result that this embodiment according to the present invention is described referring to Figure 10 provides device 100.Figure 10 It is only an example that the search result of display, which provides device 100, should not function and use scope band to the embodiment of the present invention Carry out any restrictions.
As shown in Figure 10, search result is provided device 100 and is showed in the form of universal computing device.Search result provides dress Setting 100 component can include but is not limited to: at least one above-mentioned processing unit 1001, at least one above-mentioned storage unit 1002, the bus 1003 of different system components (including processing unit 1001 and storage unit 1002) is connected.
Bus 1003 indicates one of a few class bus structures or a variety of, including memory bus or memory control Device, peripheral bus, processor or the local bus using any bus structures in a variety of bus structures.
Storage unit 1002 may include the readable medium of form of volatile memory, such as random access memory (RAM) 10021 and/or cache memory 10022, it can further include read-only memory (ROM) 10023.
Storage unit 1002 can also include program/utility with one group of (at least one) program module 10024 10025, such program module 10024 includes but is not limited to: operating system, one or more application program, other programs It may include the realization of network environment in module and program data, each of these examples or certain combination.
Search result provides device 100 can also be with one or more external equipments 1004 (such as keyboard, sensing equipment Deng) communication, it can also enable a user to provide the equipment communication that device 100 interacts with search result with one or more, and/or With enable the search result provide device 100 with it is one or more of the other calculating equipment communicated any equipment (such as Router, modem etc.) communication.This communication can be carried out by input/output (I/O) interface 1005.Also, it searches Hitch fruit provide device 100 can also by network adapter 1006 and one or more network (such as local area network (LAN), Wide area network (WAN) and/or public network, such as internet) communication.As shown in Figure 10, network adapter 1006 passes through bus 1003 communicate with the other modules for providing device 100 for search result.It will be appreciated that though being not shown in the figure, can combine Search result provide device 100 use other hardware and/or software module, including but not limited to: microcode, device driver, Redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system etc..
Exemplary process product
In some possible embodiments, the various aspects of search result providing method provided by the invention can also be real It is now a kind of form of program product comprising program code, it is described when described program product is run on a computing device Program code is for executing the computer equipment described in above-mentioned " illustrative methods " part of this specification according to this hair Step in the search result providing method of bright various illustrative embodiments, for example, the computer equipment can execute such as Step 201 shown in Fig. 2, receive user input search term, step 202, determine described search word be predetermined keyword or When a part of predetermined keyword, searched and the default pass from the incidence relation of pre-stored keyword and commodity album The associated commodity album of keyword, wherein the commodity album is step 203 set of commodity is shown in result of page searching Search with the associated commodity album of the predetermined keyword.
Described program product can be using any combination of one or more readable mediums.Readable medium can be readable letter Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example may be-but not limited to-electricity, magnetic, optical, electromagnetic, red The system of outside line or semiconductor, device or device, or any above combination.The more specific example of readable storage medium storing program for executing (non exhaustive list) includes: the electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc Read memory (CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
As shown in figure 11, the program product 110 of embodiment according to the present invention provided for search result is provided, It can be using portable compact disc read only memory (CD-ROM) and including program code, and can transport on the terminal device Row.However, program product of the invention is without being limited thereto, in this document, readable storage medium storing program for executing, which can be, any to be included or stores The tangible medium of program, the program can be commanded execution system, device or device use or in connection.
Readable signal medium may include in a base band or as the data-signal that carrier wave a part is propagated, wherein carrying Readable program code.The data-signal of this propagation can take various forms, including --- but being not limited to --- electromagnetism letter Number, optical signal or above-mentioned any appropriate combination.Readable signal medium can also be other than readable storage medium storing program for executing it is any can Read medium, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or Program in connection.
The program code for including on readable medium can transmit with any suitable medium, including --- but being not limited to --- Wirelessly, wired, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages Code, described program design language include object oriented program language-Java, C++ etc., further include conventional Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind --- including local area network (LAN) or extensively Domain net (WAN)-be connected to user calculating equipment, or, it may be connected to external computing device (such as utilize Internet service Provider is connected by internet).
It should be noted that although being referred to several unit or sub-units of device in the above detailed description, this stroke It point is only exemplary not enforceable.In fact, embodiment according to the present invention, it is above-described two or more The feature and function of unit can embody in a unit.Conversely, the feature and function of an above-described unit can It is to be embodied by multiple units with further division.
In addition, although describing the operation of the method for the present invention in the accompanying drawings with particular order, this do not require that or Hint must execute these operations in this particular order, or have to carry out shown in whole operation be just able to achieve it is desired As a result.Additionally or alternatively, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/or by one Step is decomposed into execution of multiple steps.
Although detailed description of the preferred embodimentsthe spirit and principles of the present invention are described by reference to several, it should be appreciated that, this It is not limited to the specific embodiments disclosed for invention, does not also mean that the feature in these aspects cannot to the division of various aspects Combination is benefited to carry out, this to divide the convenience merely to statement.The present invention is directed to cover appended claims spirit and Included various modifications and equivalent arrangements in range.

Claims (24)

1. a kind of search result providing method, comprising:
Receive the search term of user's input;
When determining that described search word is a part of predetermined keyword or predetermined keyword, from pre-stored keyword and commodity It is searched and the associated commodity album of the predetermined keyword in the incidence relation of album, wherein the commodity album is commodity Set;
In result of page searching display search with the associated commodity album of the predetermined keyword;
Further include:
The related data for the customized commodity album that reception user is uploaded by user side interface and customized keyword, wherein Customized commodity album is the set of the commodity of user's selection;
The incidence relation of customized commodity album and customized keyword that user uploads is generated, and stores the incidence relation, with Just user buys next time, wherein if it is determined that customized commodity album is shared or recommends other users by user's selection, then it will be certainly It defines commodity album to share or recommend other users, to increase the exchange and interaction between user;
For each keyword in the keyword of storage and the incidence relation of commodity album, detection and the associated quotient of the keyword Whether product album has update;
When the determining and associated preset number commodity album of the keyword has update, presented more to the user for paying close attention to the keyword New information includes the corresponding label of the keyword in the update message.
2. according to the method described in claim 1, the commodity album is the set of the commodity with common non-natural attribute, certainly Right attribute include commodity brand or commodity belonging to classification.
3. according to the method described in claim 1, wherein, shown in result of page searching searching with the default key The commodity album of word association, comprising:
Display and the picture of the associated commodity album of the predetermined keyword and the title of commodity album in result of page searching, Wherein, the title of each commodity album is shown in the corresponding position of the picture of corresponding goods album.
4. method according to claim 1 to 3, further includes:
It is corresponding in any commodity album in response to the operation with the associated any commodity album of the predetermined keyword is unfolded Displayed page in show each commodity in any commodity album, and in the corresponding displaying page of any commodity album The details page interface and/or purchase interface of the particular commodity in each commodity in any commodity album are shown in face.
5. according to the method described in claim 4, wherein, the particular commodity and the details page interface and/or purchase interface It corresponds.
6. according to the method described in claim 4, further include:
The interface that discount coupon is got for user's triggering is presented in the corresponding displayed page of any commodity album;
The instruction that discount coupon is got in response to the triggering sent by the interface to user sends discount coupon to user, Wherein, the discount coupon passes through in any corresponding displayed page purchase of commodity album any commodity album in user Commodity when come into force.
7. according to the method described in claim 4, further include:
It is searched and any associated key of commodity album from the incidence relation of pre-stored keyword and commodity album Word, and generate and find and label corresponding to any associated keyword of commodity album;
The label is shown into the predeterminable area in the corresponding displayed page of any commodity album.
8. according to the method described in claim 7, further include:
When any label in the corresponding displayed page of any commodity album is selected, determine that any label is corresponding Keyword;
From the incidence relation of the pre-stored keyword and commodity album, key corresponding with any label is searched The commodity album of word association;
The crucial word association corresponding with any label found is shown in the corresponding details page of any label Commodity album.
9. according to the method described in claim 1, wherein, shown in result of page searching searching with the default key The commodity album of word association, specifically includes:
According to the display order of determining commodity album and the display position of commodity album, lookup is shown in result of page searching Search with the associated commodity album of the predetermined keyword.
10. according to the method described in claim 9, wherein it is determined that the display order of commodity album, comprising:
For each with the associated commodity album of the predetermined keyword, obtain the click volume of the commodity album, transfer amount and/or Amount of collection;
According to the click volume, transfer amount and/or amount of collection of the commodity album, the hot value of the commodity album is determined;
According to sequence from high to low, each hot value with the associated commodity album of the predetermined keyword is ranked up, Obtain hot value ranking results;
The hot value ranking results are determined as to the display order of commodity album.
11. according to the method described in claim 9, wherein it is determined that the display position of commodity album, comprising:
The display position as commodity album is gathered into default first display position in described search results page, and by institute State display position of the default second display position set as commodity single-item in result of page searching.
12. according to the method for claim 11, further includes:
Count export rate of each display position in the first measurement period in described search results page, conversion ratio and/or Clicking rate;
According to export rate of each display position in described search results page in the first measurement period, conversion ratio and/or Clicking rate determines the first comprehensive score of described search results page;And
Display position as commodity album is gathered into default third display position in described search results page, and by institute State display position of the default 4th display position set as commodity single-item in result of page searching;
Count export rate of each display position in the second measurement period in described search results page, conversion ratio and/or Clicking rate;
According to export rate of each display position in described search results page in the second measurement period, conversion ratio and/or Clicking rate determines the second comprehensive score of described search results page;
When second comprehensive score is greater than first comprehensive score, by described search result page in third measurement period The display position as commodity album is gathered in default third display position in face, and will be pre- in described search results page If the display position as commodity single-item is gathered in the 4th display position;
When second comprehensive score is less than first comprehensive score, by described search result page in third measurement period The display position as commodity album is gathered in default first display position in face, and will be pre- in described search results page If the display position as commodity single-item is gathered in the second display position.
13. a kind of search result provides device, comprising:
First receiving module, for receiving the search term of user's input;
First searching module, when for determining that described search word is a part of predetermined keyword or predetermined keyword, from preparatory It is searched and the associated commodity album of the predetermined keyword in the keyword of storage and the incidence relation of commodity album, wherein institute State the set that commodity album is commodity;
First display module, in result of page searching display search it is special with the associated commodity of the predetermined keyword Volume;
Further include:
Second receiving module, the related data of the customized commodity album uploaded by user side interface for receiving user and Customized keyword, wherein customized commodity album is the set of the commodity of user's selection;
Generation module, the incidence relation of customized commodity album and customized keyword for generating user's upload, and store The incidence relation, wherein if it is determined that customized commodity album is shared or recommends other users by user's selection, then it will be customized Commodity album is shared or recommends other users, to increase the exchange and interaction between user;
Detection module, each keyword for being directed in the keyword of storage and the incidence relation of commodity album are detected and are somebody's turn to do Whether the associated commodity album of keyword has update;
Module is presented in message, should to concern when having update for the determining and associated preset number commodity album of the keyword Update message is presented in the user of keyword, includes the corresponding label of the keyword in the update message.
14. device according to claim 13, the commodity album is the set of the commodity with common non-natural attribute, Natural quality include commodity brand or commodity belonging to classification.
15. device according to claim 13, wherein the first display module is specifically used for:
Display and the picture of the associated commodity album of the predetermined keyword and the title of commodity album in result of page searching, Wherein, the title of each commodity album is shown in the corresponding position of the picture of corresponding goods album.
16. any device of 3-15 according to claim 1, further includes:
Merchandise display module, for the operation in response to expansion and the associated any commodity album of the predetermined keyword, in institute The each commodity shown in any commodity album in the corresponding displayed page of any commodity album are stated, and in any quotient Show that the details page of the particular commodity in each commodity in any commodity album connects in the corresponding displayed page of product album Mouth and/or purchase interface.
17. device according to claim 16, wherein the particular commodity connects with the details page interface and/or purchase Mouth corresponds.
18. device according to claim 16, further includes:
Module is presented in interface, gets discount coupon for user's triggering for presenting in the corresponding displayed page of any commodity album Interface;
Sending module, for getting the instruction of discount coupon, Xiang Yong in response to the triggering sent by the interface to user Family sends discount coupon, wherein the discount coupon passes through described in the corresponding displayed page purchase of any commodity album in user It comes into force when commodity in any commodity album.
19. device according to claim 16, further includes:
Tag generation module, for being searched and any quotient from the incidence relation of pre-stored keyword and commodity album The associated keyword of product album, and generate and find and mark corresponding to any associated keyword of commodity album Label;
Label display module, for showing the label in the preset areas of the corresponding displayed page of any commodity album Domain.
20. device according to claim 19, further includes:
Determining module, for determining institute when any label in the corresponding displayed page of any commodity album is selected State the corresponding keyword of any label;
Second searching module, for from the incidence relation of the pre-stored keyword and commodity album, search with it is described The corresponding associated commodity album of keyword of any label;
Second display module is finding with any label for showing in the corresponding details page of any label The corresponding associated commodity album of keyword.
21. device according to claim 13, wherein first display module is specifically used for:
According to the display order of determining commodity album and the display position of commodity album, lookup is shown in result of page searching Search with the associated commodity album of the predetermined keyword.
22. device according to claim 21, further includes:
Sequence determining module, for determining the display order of commodity album;
Wherein, the sequence determining module, comprising:
Acquiring unit, for obtaining the click of the commodity album for each with the associated commodity album of the predetermined keyword Amount, transfer amount and/or amount of collection;
Hot value determination unit determines that the commodity are special for the click volume, transfer amount and/or amount of collection according to the commodity album The hot value collected;
Sequencing unit, for according to sequence from high to low, to each with the associated commodity album of predetermined keyword heat Angle value is ranked up, and obtains hot value ranking results;
Order determination unit, for the hot value ranking results to be determined as to the display order of commodity album.
23. device according to claim 21, further includes:
Position determination module, for gathering default first display position in described search results page as commodity album Display position, and the display position as commodity single-item is gathered into default second display position in described search results page It sets.
24. device according to claim 23, the position determination module, are also used to:
Count export rate of each display position in the first measurement period in described search results page, conversion ratio and/or Clicking rate;
According to export rate of each display position in described search results page in the first measurement period, conversion ratio and/or Clicking rate determines the first comprehensive score of described search results page;And
Display position as commodity album is gathered into default third display position in described search results page, and by institute State display position of the default 4th display position set as commodity single-item in result of page searching;
Count export rate of each display position in the second measurement period in described search results page, conversion ratio and/or Clicking rate;
According to export rate of each display position in described search results page in the second measurement period, conversion ratio and/or Clicking rate determines the second comprehensive score of described search results page;
When second comprehensive score is greater than first comprehensive score, by described search result page in third measurement period The display position as commodity album is gathered in default third display position in face, and will be pre- in described search results page If the display position as commodity single-item is gathered in the 4th display position;
When second comprehensive score is less than first comprehensive score, by described search result page in third measurement period The display position as commodity album is gathered in default first display position in face, and will be pre- in described search results page If the display position as commodity single-item is gathered in the second display position.
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