CN108564400B - Commodity information promotion system and method - Google Patents
Commodity information promotion system and method Download PDFInfo
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- CN108564400B CN108564400B CN201810291751.1A CN201810291751A CN108564400B CN 108564400 B CN108564400 B CN 108564400B CN 201810291751 A CN201810291751 A CN 201810291751A CN 108564400 B CN108564400 B CN 108564400B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Abstract
The invention relates to the technical field of network popularization, in particular to a commodity information popularization system and a method, wherein the system comprises a communication module, a demand acquisition module, a control module, a storage module, a clicking module and an extraction module, the popularization system receives and stores commodity information of a merchant, automatically acquires demand conditions of a user, pushes the commodity information to the user according to the demand conditions, directly clicks the commodity information to store when the user needs to store the commodity information, and stores effective information extracted from the commodity information to a user terminal or a network cloud end when the commodity information is stored; the stored effective information comprises transaction entrance information, and the user can be connected with a merchant according to the transaction entrance information to purchase commodities and complete the transaction of popularizing the commodities after purchasing. The invention can also look up the related information of the promotion content after the promotion content is deleted by the publisher.
Description
Technical Field
The invention relates to the technical field of network popularization, in particular to a commodity information popularization system and a commodity information popularization method.
Background
The advertisement has the function of showing commodity information, activity information, service information and the like to the public, so that the public can know the information in the advertisement content, the advertisement of the commodity information is spread by means of newspaper, television, broadcast, network and the like, and the networking trend of the advertisement is imperative along with the continuous development and popularization of the internet and the mobile communication network. The networking of the advertisement is to distribute various advertisement contents through the internet or a mobile communication network, and users or consumers can view the advertisement contents by accessing the network through media such as mobile phones, computers, tablets and the like.
The existing commodity information popularization mode is generally carried out through network video playing or picture and character information display, when a user is interested in popularization content, a part of played videos can be marked in modes of collection or favorite, and then the whole advertisement video is stored in a cloud network account of the user.
However, when the video and information publisher deletes the promotion video or the promotion picture text information due to reasons such as expiration or insufficient memory, and the like, the user or the consumer also needs to refer to the deleted promotion information, especially for the food recommendation information and the food tasting activity, even if the user or the consumer stores the promotion information, the user or the consumer cannot see the related content again; and the user mainly passively accepts the promoted commodity information, the promoted commodity information does not accord with the requirements of the user, and the user generally chooses to ignore the promoted commodity information.
Disclosure of Invention
The invention aims to provide a commodity information promotion method, which is used for pushing commodity information according to user requirements and searching relevant information of promotion contents after the promotion contents are deleted by a publisher.
The commodity information promotion method in the scheme comprises the following contents:
the promotion system receives and stores commodity information of a merchant, automatically acquires demand conditions of a user, pushes the commodity information to the user according to the demand conditions, directly clicks the commodity information to store when the user needs to store the commodity information, and stores effective information extracted from the commodity information to a user terminal or an internet cloud when the commodity information is stored;
the stored effective information comprises transaction entrance information, and the user can be connected with a merchant according to the transaction entrance information to purchase commodities and complete the transaction of popularizing the commodities after purchasing.
The beneficial effect of this scheme is: the promotion system receives commodity information promoted by a merchant, and directionally pushes the commodity information to a user according to automatically acquired demand conditions, the commodity information meeting the demand of the user can increase the viewing probability of the commodity information, after the user views and clicks the commodity information, effective information extracted from the commodity information clicked by the user is stored, the user does not need to purchase commodities or participate in activities in the commodity information when the user views the commodity information in a clicking manner, when the user views the commodity information interested in the user again in the later period, even if the commodity information is deleted by the merchant, the user can view the interested relevant commodity information, and transaction entrance information of the purchased commodities is provided, the transaction cost of commodity promotion is increased, and the user can trace the interested commodity information conveniently.
The commodity information can comprise product information or planning activity information, for example, the product information can be a name, a picture, a price, a function/action, a use method, a purchase address and the like, the planning activity information can be an activity name, an activity specific arrangement, activity participants, an activity address or activity time and the like, the effective information aiming at the product comprises the name, the price, the function and the purchase address, the effective information aiming at the planning activity comprises the activity name, the activity address and the activity time, when a user deletes relevant information, the user can look up the effective information, the user can quickly refer to historical information, and the user can be certified and checked at any time in the process of searching the relevant commodity information.
Further, before the promotion system stores the commodity information, the promotion system automatically judges the probability of deleting the commodity information by the merchant according to the attribute information or the history updating information of the commodity, and when the commodity information is pushed to the user, the promotion system sends the validity period corresponding to the commodity information to the user together according to the probability.
Before commodity information is promoted, the probability of commodity deletion is judged from attribute information or historical updating information of the commodity, wherein the attribute information can be the type, the quality guarantee period or the validity period of the commodity, for example, the attribute information can be a fresh product, and the historical updating information can be the period of commodity information updating of a merchant, so that a user is reminded of the validity period of the commodity information when the commodity information is promoted, an interested user is reminded that the commodity information cannot be looked up in the later period if the commodity information is not stored in time, and the probability of clicking storage when the user looks up the commodity information is improved.
Further, the promotion system acquires the demand condition of the user when the user watches the promoted commodity information, the commodity information is pushed to the user together with a plurality of demand information when being pushed to the user, the user clicks the demand information according to the demand of the user, and the promotion system forms the demand condition with the demand information clicked by the user.
When commodity information is actually pushed, for example, for food recommendation information, the demand information pushed to the user can include cuisine, dishes, tastes, addresses, promotion information and the like, such as Sichuan dishes, spicy fish, spicy and full favor, or other cantonese dishes, Hunan dishes, Lucai and the like, the user clicks corresponding demand information according to the interest and favor of the user, the promotion system pushes the corresponding commodity information to the user according to the demand information, various demand information is provided, the process selected by the user can attract the attention of the user, meanwhile, commodity information interesting to the user is pushed, the probability that the user directly ignores the pushed commodity information is reduced, and the concerned rate of commodity information pushing is improved.
Further, the promotion system collects feedback information of the user after commodity transaction is completed, the feedback information comprises first dimension information and second dimension information, the first dimension information is the direct characteristic of the commodity, the second dimension information is the space characteristic of the commodity, and the promotion system automatically pushes new commodity information to the user according to the feedback information.
The feedback information of the user is collected after commodity transaction is completed, the first dimension information in the feedback information is the most direct feedback of the commodity, for example, the first dimension information can be the evaluation of the taste of the dish system by the user, such as good eating, good taste, too spicy, too salty or too sweet, and the like, the second dimension information can take the indirect feedback of the commodity as the space characteristic, for example, the second dimension information can be the evaluation of the address of the commodity by the user, such as nearer, too far and the like, and the promotion system combines the first dimension information and the second dimension information in the feedback information to push new commodity information to the user, for example, the feedback information of the user comprises good eating and too far, then the commodity information which is similar to the first dimension information but the second dimension information is nearer is pushed to the user, according to the personal taste and the favorite commodity information of the user, the fitness of the commodity information with the user requirement is improved, the probability of successful transaction of the pushed commodity information is increased.
In order to realize the method, the invention also provides a commodity information popularization system, which comprises a communication module, a demand acquisition module, a control module, a storage module, a click module and an extraction module;
the communication module is used for receiving commodity information sent by a merchant, and pushing the commodity information from the control module to the user terminal;
the demand acquisition module is used for extracting demand conditions from keywords searched when a user terminal purchases;
the control module sends the commodity information acquired from the communication module to the storage module, selects the commodity information in the storage module according to the requirement condition and sends the commodity information to the communication module, and the control module acquires effective information from the extraction module according to the click signal;
the storage module is used for storing commodity information;
the click module is used for a user to click commodity information and sending a click signal to the control module;
the extraction module is used for capturing effective information from the commodity information.
The working principle and the beneficial effects are as follows: the promotion system acquires commodity information of a merchant through the communication module, the control module acquires the commodity information from the communication module and then stores the commodity information in the storage module, the demand acquisition module acquires a keyword searched when a user purchases from a user terminal before the commodity information is promoted and serves as a demand condition, for example, the keyword is an apple, the demand condition can be fruit, the control module selects corresponding commodity information in the storage module according to the demand condition and sends the commodity information to the communication module, and the communication module pushes the commodity information from the control module to the user terminal; after the user clicks the interested commodity information, the control module controls the extraction module to capture effective information in the commodity information according to a click signal in the click module, and the effective information is stored in the user terminal or the network cloud.
The method has the advantages that related commodity information is pushed according to the user requirements, namely the commodity information pushed to the user is a commodity or an activity which may be needed by the user, the attention degree of the user when seeing the promoted advertisement information is improved, after the user clicks the interested commodity information for storage, if a merchant deletes the commodity information and the user wants to view the commodity information again, the user can directly view the stored effective information of the commodity information, the user can similarly view the interested commodity information again from the user terminal or the network cloud terminal, the problem that the commodity information cannot be found after being deleted when the user wants to view the related information in the later period is avoided, and the traceability of the commodity information is improved.
The control module is used for acquiring commodity information and then controlling the judging module to judge the merchant and the commodity information of the merchant, the judging module is used for acquiring attribute information and historical updating information of commodities provided by the merchant, and the judging module is used for judging the validity period of the promoted commodity information according to the attribute information and the historical updating information.
Before commodity information is pushed to a user terminal, the judging module judges attribute information according to a merchant and the commodity information of the merchant, for example, in the aspect that the commodity of the merchant is marine products, the commodity information is about lobsters, the attribute information can be fresh, historical updating information can be a time period for updating the lobsters, the judging module takes 1 day of time period fluctuation as an effective period by combining the time period and the attribute information, and reminds interested users that the information cannot be searched in the later stage if the commodity information is not stored in time, so that the probability of clicking storage when the users see the commodity information is improved.
The system comprises an extraction module, a control module and a feedback module, wherein the extraction module is used for extracting effective information of commodities, the control module is used for displaying feedback information of the commodities, the effective information acquired by the extraction module comprises trade entrance information, the trade state module is used for monitoring the trade entrance information, the trade state module is used for sending a feedback signal to the control module after the commodity trade is promoted, the control module displays the feedback information according to the feedback signal, the feedback module acquires and stores the feedback information of a user, and the control module pushes new commodity information to the user according to the feedback information.
When a user wants to check and buy commodities again after storing commodity information, the user conducts commodity transaction through transaction inlet information, whether the transaction is completed or not is monitored by the transaction state module, the transaction state module sends a feedback signal to the control module after the transaction is completed, the transaction information is provided while effective information of the commodity information is stored and promoted, the commodity information pushing device is convenient for the user to use, the situation that the user cannot find related commodity information when wanting to buy is avoided, new commodity information is pushed to the user according to the feedback information after the user buys the commodity information, the degree of engagement between the commodity information and the user requirements is improved, and the probability of successful transaction of the pushed commodity information is increased.
The system further comprises a removing module, wherein the removing module is used for removing the commodity information of which the transaction is finished after the transaction is finished.
Relevant commodity information is removed after the transaction is completed, visual fatigue and dislike of a user caused by repeated popularization of the purchased commodity information are avoided, other commodity information is conveniently popularized, and the resource integration degree is higher.
Drawings
FIG. 1 is a block diagram of a flow chart of an embodiment of a merchandise information promotion method of the present invention;
fig. 2 is a schematic block diagram of an embodiment of the merchandise information promoting system of the present invention.
Detailed Description
The following is a more detailed description of the present invention with reference to specific embodiments.
The commodity information promotion method, as shown in fig. 1, includes the following contents:
the promotion system receives and stores commodity information of a merchant, before the promotion system stores the commodity information, the promotion system automatically judges the probability of deleting the commodity information by the merchant according to the attribute information or historical update information of the commodity, the commodity information is pushed to a user together with a plurality of demand information when being pushed to the user, the user clicks the demand information according to the demand of the user, the promotion system enables the demand information clicked by the user to form a demand condition, the commodity information and a corresponding validity period are pushed to the user together according to the demand condition and the probability, when the user needs to store the commodity information, the commodity information is directly clicked to be stored, and when the commodity information is stored, the valid information extracted from the commodity information is stored to a user terminal or a network cloud;
the stored effective information comprises transaction entrance information, a user can be in butt joint with a merchant according to the transaction entrance information to purchase commodities, the transaction of the promoted commodities is completed after the commodities are purchased, and the commodity information is removed by the promotion system after the transaction of the promoted commodities is completed;
the method comprises the steps that feedback information of a user is collected after a promotion system finishes commodity transaction, the feedback information comprises first dimension information and second dimension information, the first dimension information is the direct characteristics of commodities, the second dimension information is the space characteristics of the commodities, and the promotion system automatically pushes new commodity information to the user according to the feedback information.
In order to implement the method, the embodiment further provides a commodity information popularization system, as shown in fig. 2, including a communication module, a demand acquisition module, a control module, a storage module, a click module, an extraction module, a judgment module, a transaction state module, a feedback module, and a removal module;
the communication module is used for receiving the commodity information sent by the merchant, and pushing the commodity information from the control module to the user terminal;
the demand acquisition module is used for extracting demand conditions from keywords searched when the user terminal purchases;
the control module sends the commodity information acquired from the communication module to the storage module, selects the commodity information in the storage module according to the requirement condition and sends the commodity information to the communication module, and the control module acquires effective information from the extraction module according to the click signal;
the storage module is used for storing commodity information;
the click module is used for a user to click the commodity information and sending a click signal to the control module;
the extraction module is used for capturing effective information from the commodity information;
the control module controls the judging module to judge the merchant and the commodity information thereof after acquiring the commodity information, the judging module acquires the attribute information and the history updating information of the commodity provided by the merchant, and the judging module judges the validity period of the promoted commodity information according to the attribute information and the history updating information;
the effective information acquired by the extraction module comprises transaction entrance information, the transaction state module monitors the transaction entrance information, the transaction state module is used for sending a feedback signal to the control module after the commodity transaction is promoted, the control module displays the feedback information according to the feedback signal, the feedback module acquires and stores the feedback information of the user, and the control module pushes new commodity information to the user according to the feedback information;
the feedback module sends the feedback information of the acquired user to the control module;
the removing module is used for removing the commodity information of the transaction completion after the transaction is completed.
Before commodity information is promoted, the requirement acquisition module extracts requirement conditions from keywords searched by a user when shopping is carried out on a user terminal, for example, when the keyword is 'Mao Xue Wang', the requirement conditions can be delicious food, and if the keyword is 'apple', the requirement conditions can be fruit.
When the specific promotion work is carried out, the merchant sends the commodity information to the promotion system, the commodity information sent by the merchant is received by the communication module, the merchant sends the commodity information to the promotion system through the Internet or the mobile communication network, and the control module acquires the commodity information from the communication module and then stores the commodity information in the storage module.
When the commodity information is pushed, the attribute information and the historical updating information of the commodity provided by the merchant are obtained through the judging module, the judging module judges the validity period of the promoted commodity information according to the attribute information and the historical updating information, for example, in the aspect that the commodity of the merchant is marine products, the commodity information is about sea fish, the attribute information can be fresh, the historical updating information can be the time period for updating the sea fish, the judging module takes the time period as the validity period by floating up and down for 1 day according to the time period and the attribute information, the control module selects corresponding commodity information and validity period from the storage module according to the requirement condition and sends the commodity information and the validity period from the control module to the communication module, and the communication module pushes the commodity information and the validity period from the control module to the user terminal.
The method comprises the steps that a user directly checks commodity information through a user terminal, when the promoted commodity information meets the requirements of the user, the user can directly click the commodity information, a click module generates a click signal, a control module controls an extraction module to capture effective information in the commodity information according to the click signal and stores the effective information to the user terminal or a network cloud, the commodity information can be related to content to be promoted by a merchant, for example, the commodity information can be product information, such as promotion of a gourmet merchant, fruits or gourmet tasting activities and the like, the product information can be names, pictures, prices and purchase addresses, and the effective information for the products can comprise names, prices, functions, purchase addresses and the like; the commodity information can also be activity planning information, such as travel experience activities, promotional meeting activities, sightseeing experience activities and the like, the activity planning information can be activity names, activity specific arrangement, activity participants, activity addresses or activity time and the like, effective information for the activities comprises the activity names, the activity addresses and the activity time, when a user deletes relevant information from a merchant, the user can also look up the effective information, the user can quickly refer to historical information, and the user can check the relevant commodity information at any time.
The effective information is also provided with transaction entrance information for purchasing commodities, when a user wants to check and purchase commodities again after storing the commodity information, the user conducts commodity transaction through the transaction entrance information, whether the transaction is completed or not is monitored by the transaction state module, the completed information can be fed back when the transaction is completed, the transaction state module sends a feedback signal to the control module after the transaction is completed, the effective information for storing and promoting the commodity information is provided with the transaction information, the use of the user is facilitated, the situation that the user cannot find the related commodity information when wanting to purchase is avoided, the transaction amount for promoting the commodities is increased, and the user can trace the commodity information interested by the user conveniently.
The promotion of the commodities in the embodiment is equivalent to achieving the promotion purpose of the commodities after the commodities are promoted and the removal module deletes the commodity information after the commodities are promoted, so that the promotion frequency of the commodity information is controlled, and the visual fatigue of the user caused by the fact that the promotion frequency of the same commodity information is too high is avoided.
The control module displays feedback information according to the feedback signal after the transaction is completed, the acquisition module acquires feedback information clicked by a user, first dimension information in the feedback information is the most direct feedback on the commodity, for example, the first dimension information can be used for evaluating the taste of the dish series dishes of the user, such as good eating, good taste, too spicy, too salty or too sweet, and the like, the second dimension information can use indirect feedback on the commodity as a space characteristic, for example, the second dimension information can be used for evaluating the address of the commodity of the user, such as being closer, good environment, too far and the like.
The promotion system also comprises a label module, the label module adds identification labels to the first dimension information and the second dimension information fed back by the user, the label module adds labels according to the dimension of the feedback information and the positivity corresponding to the information, for example, the label corresponding to the good taste evaluation (positive evaluation) of the first dimension can be A1, the label corresponding to the too hot evaluation (negative evaluation) of the first dimension can be A2, the label corresponding to the closer evaluation (positive evaluation) of the second dimension can be B1, the label corresponding to the too far evaluation (negative evaluation) of the second dimension can be B2, the promotion system combines the first dimension information and the second dimension information in the feedback information to push new commodity information to the user, for example, the feedback information of the user comprises good taste and too far distance, then pushes the commodity information which is close to the first dimension information but the second dimension information is close to the user, for example, the feedback information of the user comprises good taste and good environment, the commodity information which is close to the first dimension information and the second dimension information no matter how far or near the first dimension information is pushed to the user, namely, positive evaluation is adopted as much as possible to avoid negative evaluation when the commodity information is selected, the commodity information is pushed according to the personal taste and the favorite habit of the user, the engagement degree of the commodity information and the user requirement is improved, and the transaction success probability of the pushed commodity information is increased.
When the validity period is judged, a plurality of sets are established aiming at commodity information, for example, fresh food, hot food, snacks, clothes and the like can be respectively set into attribute information corresponding to the sets, each element in the sets is a keyword included in the attribute information, for example, the fresh food sets can be provided with keywords such as lobsters, sea urchins, silverfish and the like, the clothes sets can be provided with keywords such as trousers, one-piece dress, coats and the like, and the judgment module can directly search in the sets according to the commodities and corresponding attributes when judging.
The foregoing is merely an example of the present invention and common general knowledge of known specific structures and features of the embodiments is not described herein in any greater detail. It should be noted that, for those skilled in the art, without departing from the structure of the present invention, several changes and modifications can be made, which should also be regarded as the protection scope of the present invention, and these will not affect the effect of the implementation of the present invention and the practicability of the patent. The scope of the claims of the present application shall be determined by the contents of the claims, and the description of the embodiments and the like in the specification shall be used to explain the contents of the claims.
Claims (6)
1. The commodity information popularization method is characterized by comprising the following steps:
the promotion system receives and stores commodity information of a merchant, automatically acquires demand conditions of a user, pushes the commodity information to the user according to the demand conditions, directly clicks the commodity information to store when the user needs to store the commodity information, and stores effective information extracted from the commodity information to a user terminal or an internet cloud when the commodity information is stored;
the stored effective information comprises transaction entrance information, a user can purchase commodities by butting with a merchant according to the transaction entrance information, the transaction of popularizing the commodities is completed after the commodities are purchased, and after the user clicks the interested commodity information to store, if the merchant deletes the commodity information and the user wants to check the commodity information again, the user can directly check the stored effective information of the commodity information;
before the promotion system stores the commodity information, the promotion system automatically judges the probability of deleting the commodity information by the merchant according to the attribute information or the history updating information of the commodity, and when the commodity information is pushed to the user, the promotion system sends the validity period corresponding to the commodity information to the user together according to the probability.
2. The merchandise information promotion method according to claim 1, characterized in that: the promotion system acquires the demand condition of a user when the user watches promoted commodity information, the commodity information is pushed to the user together with a plurality of demand information when being pushed to the user, the user clicks the demand information according to the demand of the user, and the promotion system enables the demand information clicked by the user to form the demand condition.
3. The merchandise information promotion method according to claim 1, characterized in that: the promotion system collects feedback information of a user after commodity transaction is completed, the feedback information comprises first dimension information and second dimension information, the first dimension information is the direct characteristic of a commodity, the second dimension information is the spatial characteristic of the commodity, and the promotion system automatically pushes new commodity information to the user according to the feedback information.
4. Commodity information popularization system, its characterized in that: the system comprises a communication module, a demand acquisition module, a control module, a storage module, a click module and an extraction module;
the communication module is used for receiving commodity information sent by a merchant, and pushing the commodity information from the control module to the user terminal;
the demand acquisition module is used for extracting demand conditions from keywords searched when a user terminal purchases;
the control module sends the commodity information acquired from the communication module to the storage module, the control module selects the commodity information in the storage module according to the demand condition and sends the commodity information to the communication module, the control module acquires effective information from the extraction module according to the click signal, and after a user clicks the interested commodity information to be stored, if the merchant deletes the commodity information and the user wants to check the commodity information again, the user can directly check the stored effective information of the commodity information;
the storage module is used for storing commodity information;
the click module is used for a user to click commodity information and sending a click signal to the control module;
the extraction module is used for capturing effective information from the commodity information, and the effective information comprises transaction entrance information;
the control module is used for controlling the judging module to judge the merchant and the commodity information thereof after acquiring the commodity information, the judging module is used for acquiring the attribute information and the history updating information of the commodity provided by the merchant, and the judging module is used for judging the validity period of the promoted commodity information according to the attribute information and the history updating information.
5. The merchandise information promoting system according to claim 4, wherein: the commodity transaction monitoring system is characterized by further comprising a transaction state module and a feedback module, the transaction state module monitors transaction entrance information, the transaction state module is used for sending a feedback signal to the control module after the commodity transaction is promoted, the control module displays the feedback information according to the feedback signal, the feedback module acquires and stores the feedback information of the user, and the control module pushes new commodity information to the user according to the feedback information.
6. The merchandise information promoting system according to claim 5, wherein: the system further comprises a removing module, and the removing module is used for removing the commodity information of which the transaction is finished after the transaction is finished.
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