CN1889738A - Method and system for displaying advertisement on mobile terminal - Google Patents
Method and system for displaying advertisement on mobile terminal Download PDFInfo
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- CN1889738A CN1889738A CNA2006101032081A CN200610103208A CN1889738A CN 1889738 A CN1889738 A CN 1889738A CN A2006101032081 A CNA2006101032081 A CN A2006101032081A CN 200610103208 A CN200610103208 A CN 200610103208A CN 1889738 A CN1889738 A CN 1889738A
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Abstract
A system of display advertisement on mobile terminal is featured as holding received web page click request of terminal user by object repositioning module and sending user identification information to advertisement number generation module, sending generated advertisement number to advertisement page management module by said generation module according to user identification information, generating advertisement page by said management module according to said advertisement number, displaying advertisement page on mobile terminal and clicking content of web page by terminal user when said page is closed.
Description
Technical field
The present invention relates to moving communicating field, particularly relate to the system and method for display graphics on a kind of mobile handheld terminal or text advertisements.
Background technology
Along with the development of mobile communication technology, be used widely by the mobile terminal accessing wireless Internet.Utilize the wireless Internet website as information carrier and intercommunion platform, become the important channel that many people obtain information.
The display screen of hand-held mobile terminal is owing to be subjected to the restriction of convenience at present, and the area of display screen is all smaller, can only show finite information, and shown wireless Internet webpage can only hold limited link position.In the prior art, when using portable terminal as the mode of ad distribution, employing is inserted advertisement link in the shown wireless Internet webpage of the display screen of hand-held mobile terminal, the user clicks on the page advertisement link just can see ad content, advertisement link will tie up the normal info web that can show on the display screen thus, when a plurality of advertisement link are inserted Webpage, will influence the demonstration of normal info web on the limited display screen of portable terminal size, page info focus and theme are subjected to serious interference.This mode that prior art adopted can greatly reduce the satisfaction of mobile phone users to wireless internet network content supplier, interests that also can the grievous injury advertisement publishers, the number of ads of its issue is restricted, also reduced the effective reach of the advertisement of issue, the interests of wireless internet network content supplier are suffered damage.
Therefore how can be on the display screen that portable terminal is restricted decapacitation show and can also show a large amount of paid advertisement information outside the normal info web, improve the business efficiency of portable terminal and wireless Internet, become the technical problem that those skilled in the art press for solution.
Summary of the invention
Technical problem to be solved by this invention provides a kind of dynamic display graphics of portable terminal or method and system of text advertisements of being applicable to, by this method and system, be subjected at portable terminal on the display screen of size restriction, do not influence normal info web and show quantity, do not take any position of webpage and display screen, can also show a large amount of figures or text advertisement information, thereby can solve the problems of the technologies described above effectively.
Another object of the present invention provides a kind of under the restriction of single link position or single display chance, can fair show the price competing method of a plurality of advertisements effectively.
For solving the problems of the technologies described above, the invention provides a kind of on portable terminal the method and system of display ads, comprising:
A kind of on portable terminal the system of display ads, comprise portable terminal, the webserver, advertising message database, described system comprises: target redirection module, ad click show statistical module, information of mobile terminal acquisition module, advertisement generation module, advertisement page management module;
The webpage clicking request that the portable terminal that described target redirection module is received sends is preserved webpage clicking request and portable terminal identifying information, and the portable terminal identifying information is sent to described information of mobile terminal acquisition module;
Described information of mobile terminal acquisition module is sent to described ad click with the portable terminal identifying information of receiving and shows statistical module and described advertisement generation module;
Described advertisement generation module is according to the described portable terminal identifying information of receiving, produces this and clicks correspondent advertisement number, and described advertisement number is sent to described advertisement page management module;
Described advertisement page management module is according to the described advertisement of receiving number, by generating the advertisement page alternately with the advertising message database, simultaneously send request to described target redirection module, described target redirection module is sent to described advertisement page management module with the webpage clicking request of preserving, the web page address that described advertisement page management module obtains the webpage clicking request and the advertisement page address of generation are sent to described advertisement and show the statistical module and the described webserver;
The web page address that the webpage clicking request that described webserver basis is received obtains and the advertisement page address of generation, to the described portable terminal display ads page, and control the advertisement page and after the several seconds, close, show to portable terminal and click the webpage that web-page requests obtains.
The system of display ads on portable terminal, described advertisement generation module further comprises: advertising listing generation module, advertisement show frequency computing module, advertisement priority affirmation module;
Described information of mobile terminal acquisition module is sent to described advertising listing generation module with the portable terminal identifying information, described advertising listing generation module and described advertising message database produce advertising listing alternately, and the advertising listing that produces is sent to described advertisement priority affirmation module;
Described advertisement priority determination module, according to the described advertising listing of receiving, show to described advertisement that the frequency computing module sends and calculate the computation requests that advertisement shows frequency that described advertisement shows that the advertisement that the frequency computing module calculates final demonstration number is sent to described advertisement priority determination module.
The system of display ads on portable terminal, described advertisement page management module further comprises: advertising page is looked unfamiliar into module, advertisement page display module;
Described advertisement priority confirms that advertisement that module will finally show number is sent to described advertising page and looks unfamiliar into module, described advertising page is looked unfamiliar into module and number is generated the advertisement page alternately with described advertising message database according to the final advertisement that shows, and the advertisement page address that generates is sent to advertisement page display module;
Described advertisement page display module is sent to described ad click with described advertisement page address and shows statistical module, simultaneously send request to described target redirection module, described target redirection module is sent to described advertisement page display module with the webpage clicking request of preserving, and described advertisement page display module is sent to the described webserver with the web page address that described advertisement page address and webpage clicking request obtain.
The system of display ads on portable terminal, described ad click demonstration statistical module is added up number of clicks according to portable terminal identifying information of receiving and described advertisement page management module generation advertising network page address.
The method of display ads on portable terminal comprises:
The webpage clicking solicited message that steps A, target redirection module are sent the portable terminal of receiving and the identifying information of portable terminal are preserved, and the portable terminal identifying information of receiving is sent to the advertisement generation module;
Step B, the advertisement generation module produces a plurality of advertisements that can show number according to the portable terminal identifying information received, and determines the final advertisement that shows number, with the final display ads determined number, is sent to advertisement page management module;
Step C, advertisement page management module produces the advertisement page and respective advertisement page address according to the advertisement of the final demonstration of receiving number, by the webserver to portable terminal display ads webpage, after the advertisement webpage was closed, the web-page requests by portable terminal sends showed corresponding web page.
The method of display ads on portable terminal, step B advertisement generation module produces a plurality of advertisements that can show number according to the portable terminal identifying information received, comprise: described mobile terminal subscriber information and ad distribution condition are compared, extract all advertisements that meet the advertisement display condition number.
The method of display ads on portable terminal, step B determines to comprise the final advertisement that shows number: calculate a plurality of advertisements demonstration frequency and priority number separately according to advertisement publishers' bid amount, determine the final advertisement that shows number.
The method of display ads on portable terminal obtained the mobile phone users webpage clicking request that steps A is preserved earlier before step C, and according to the advertisement of final demonstration number, and the advertisement webpage click is shown that number of times adds up.
The method of display ads on portable terminal, described advertisement publishers' bid amount is calculated a plurality of advertisements demonstration frequency and priority algorithm number separately and is comprised: will show that frequency is as indicating probability, utilize probability generator to produce the advertisement display sequence by the advertisement indicating probability, first of display sequence is as optimum display ads.
The method of display ads on portable terminal, described advertisement publishers' bid amount is calculated a plurality of advertisements demonstration frequency and priority algorithm number separately and is also comprised: utilize that each ad click shows that number accounts for the ratio that total advertisement shows under the same display condition of having added up, compare by clicking the ad click displaying ratio that shows frequency and taken place, the advertisement of frequency and ratio difference maximum is as optimum display ads.
The method of display ads on portable terminal, at step C by the webserver to portable terminal display ads webpage, the advertisement webpage mode of closing behind the display ads webpage comprises: closing automatically or mobile phone users manual-lock advertisement webpage by the control routine in advertisement webpage control advertisement webpage, can also be that these two kinds one or both combinations of closing in the advertising network page mode realize closing of advertisement webpage.
Compared with prior art, the present invention has the following advantages:
In advertising page plane display method of the present invention and system, mobile phone users is browsed the wireless Internet webpage by the webpage clicking chained address, show before this webpage, webpage link address and the information of mobile terminal that the user is clicked is saved to the target redirection module earlier, the target redirection module sends to the information of mobile terminal acquisition module with the portable terminal identifying information, the information of mobile terminal acquisition module is sent to the advertising listing generation module with the information of receiving, advertising listing generation module mutual by with the advertising message database, find the advertisement that meets described terminal use's condition, and advertisement number is sent to the advertisement priority determination module, the advertisement priority determination module by with the advertising message database obtain qualified advertisement number and corresponding cost information alternately, request advertisement display frequency computing module calculates advertisement and shows frequency, return the demonstration priority, determine optimum display ads, and described advertisement number is sent to advertising page looks unfamiliar into module, advertising page is looked unfamiliar into module, obtain the display page information needed alternately according to advertisement number of receiving and advertising message database, generate the advertisement page, and the advertisement page address that generates is sent to advertisement page display module, simultaneously the advertisement page that generates is saved to the webserver, the advertisement page display module according to target web page address clicked of the mobile phone users fetched of redirection module and the advertisement page address of generation is sent to the webserver, and number of clicks is sent to ad click shows statistical module, the advertisement page address that webserver basis is received is to portable terminal display ads webpage, and control advertisement webpage closes after the several seconds, then the display web page content.
Use system and method for the present invention can show the advertisement webpage that is prepared in advance earlier, the advertisement webpage is closed automatically after continuing to show the several seconds, show the normal wireless internet web page again, greatly improved the portable terminal display effect, can mobile phone users is complete to be browsed under the normal info web situation not influencing, initiatively to the mobile phone users advertisement delivery, thoroughly changed the mode of on the webpage of mobile terminal display screen, inserting advertisement link in the conventional art, and do not take limited web displaying space, effectively saved the mobile terminal screen resource, influence for transfer rate is less, has improved the effective reach of advertisement, has ensured the input effect, made things convenient for mobile phone users to browse normal information, simultaneously can check ad content, make advertisement publishers' interests obtain safeguarding, obtain the effect of all-win.
The optimum frequency method that shows of bidding of the present invention makes advertisement publishers under fair competition, really embodies advertising rates, and mass advertising can be shown with rational method more, fully by advertisement publishers' Autonomous Control; By the optimum method that shows frequency of advertisement, advertisement is shown not exclusively to be occupied by the soprano that bids, the advertisement of other prices also has an opportunity to show, make the limited quantity location advertising can show more advertisement, solved the effective addressing machine meeting of a plurality of advertisement webpages under single position or the single display limited case.
In a word, the present invention can be on portable terminal dynamically display graphics or text advertisements, do not influence normal information and show quantity, do not take any position of webpage and display screen, can show a large amount of figure or text advertisement information, make advertisement publishers, mobile phone users and mobile content provider reach all-win.
Description of drawings
Fig. 1 is an embodiment system block diagram implementing display graphics of the present invention or text advertisements;
Fig. 2 is a preferred embodiment system block diagram of implementing display graphics of the present invention or text advertisements;
Fig. 3 is the method flow diagram of display graphics of the present invention or text advertisements.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, the present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
Be one embodiment of the present of invention below, do detailed description below in conjunction with Fig. 1.
The webpage clicking request that the portable terminal 101 that target redirection module 102 is received sends is preserved webpage clicking request and portable terminal identifying information, and the portable terminal identifying information is sent to information of mobile terminal acquisition module 104; Information of mobile terminal acquisition module 104 is sent to ad click with the portable terminal identifying information of receiving and shows statistical module 103 and advertisement generation module 105; Advertisement generation module 105 is according to the described portable terminal identifying information of receiving, produces this and clicks correspondent advertisement number, and described advertisement number is sent to advertisement page management module 106; Advertisement page management module 106 is according to the advertisement of receiving number, by generating the advertisement pages alternately with advertising message database 112, simultaneously send request to target redirection module 102, target redirection module 102 is sent to advertisement page management module 106 with the webpage clicking request of preserving, the web page address that advertisement page management module 106 obtains the webpage clicking request and the advertisement page address of generation are sent to advertisement and show that statistical module 103 adds up and the webserver 107; The web page address that the webpage clicking request that the webserver 107 bases are received obtains and the advertisement page address of generation, to the portable terminal 101 display ads pages, the advertisement page one section advertisement publishers set or by the software systems pre-set time interval after, by the control routine in the advertisement page close automatically or mobile phone users manually control close, the perhaps combination of dual mode shows to portable terminal then and clicks the webpage that web-page requests obtains.
As shown in Figure 1, advertisement publishers 108 carry out the information issue, system of the present invention is by releasing advertisements person's communication module 109 and advertisement receiver module 110, and advertising message, advertisement display condition, ad click are shown that price is with interactively mode Input Software system 111; Advertisement receiver module 110 deposits advertising message and other information that the publisher submits in advertising message database 112.
Mobile phone users is held the chained address that portable terminal 101 is clicked the wireless Internet webpage, the request that target redirection module 102 handle mobile terminal users click and enter the Web page, the webpage link address that portable terminal 101 is clicked is kept in the target redirection module 102, and the identifying information of portable terminal 101 is sent to information of mobile terminal acquisition module 104;
Information of mobile terminal acquisition module 104 is sent to ad click with the portable terminal identifying information of receiving and shows statistical module 103 and advertisement generation module 105; Advertisement generation module 105 is according to the described portable terminal identifying information of receiving, produces this and clicks correspondent advertisement number, and described advertisement number is sent to advertisement page management module 106;
Wherein information of mobile terminal acquisition module 104 obtains the wireless Internet IP address of portable terminal 101, phone number, mobile phone UA (User Agent, the user agent), click information such as access time, cookie, and the information of being obtained is sent to ad click shows that 103 pairs of information such as ad click number of times of statistical module add up, and statistics is sent to releasing advertisements person's communication module 109, as to the feedback of advertisement webpage click situation to advertisement publishers;
Wherein calculating the described ad hoc approach of advertisement frequency, is to show that according to ad click the click that payment amount directly calculates each advertisement shows that payment amount each click in all eligible advertisements shows that the payment amount gross ratio shows the frequency ratio as this advertisement.
Advertisement page management module 106 is taken out corresponding advertising message and advertisement figure from advertising message database 112, and generate the wireless Internet webpage that is applicable to portable terminal 101 by the webpage format masterplate that sets in advance, simultaneously web page address is kept at advertisement page management module 106, and the webpage that generates is saved to the webserver 107, the wherein said webserver 107 can be the server that is distributed on one or more physical systems in this locality or other any geographical position, is used to preserve the advertisement webpage of generation and webpage that mobile phone users is browsed and the web page access service is provided; Wireless Internet webpage of the present invention is a general reference notion, it not only comprises adopts WAP1.X, WAP2.X, XHTML (HTML), cHTML, Javascript, CGI format specification language such as (CGI) to be write as, utilize wireless channel access such as GPRS, WCDMA, CDMA2000, TD-SCDMA by browser of mobile terminal, can be at the webpage of portable terminal display text, picture, animation.It can be meant any webpage that can browse at portable terminal by wireless mode.
Advertisement page management module 106 obtains the web page address of the mobile phone users click of target redirection module 102 preservations, the advertisement page address that generates, the predefined control page that generates shows that the control routine of time is sent to the webserver 107, and number of clicks is sent to ad click shows that statistical module 103 adds up, the webpage that the advertisement page address taking-up advertisement page that the webserver 107 bases are received and mobile phone users are browsed and the control page show the control routine of time, display ads webpage in browser of mobile terminal, the advertisement page is behind a period of time interval, by the control routine in the advertisement page close automatically or mobile phone users manually control close, show to portable terminal then and click the webpage that web-page requests obtains.
Wherein said advertisement generation module 105 is finished the function that produces final display ads number, and this functional module can comprise: advertising listing generation module, advertisement show that frequency computing module, advertisement priority confirm module; Described advertisement generation module 105 also can comprise the combination of other module or described module, only need finish the function that produces advertisement number, and the present invention does not do qualification to this.
Wherein said advertisement page management module 106 is finished the function of the generation and the display ads page, and this functional module comprises: advertising page is looked unfamiliar into module, advertisement page display module; Described advertisement page management module 106 also can comprise the combination of other module or described module, only need finish the function of the generation and the display ads page, and the present invention does not do qualification to this.
Preferably, be another embodiment of the present invention below, do detailed description below in conjunction with Fig. 2.
As shown in Figure 2, the meaning that each several part is represented is that portable terminal 1 is for the mobile terminal device that the mobile subscriber held, as smart mobile phone or PDA (Personal Digital Assistant, personal digital assistant) etc.; Target redirection module 2 handle mobile terminal users' access request is obtained web page address and portable terminal identifier that the visit of user's desire is browsed; Information of mobile terminal acquisition module 3 obtains the essential information of mobile phone users, as terminal use's access time, source IP addresses, and phone number, mobile phone UA (User Agent user agent) etc.; Ad click shows the mobile terminal subscriber information that statistical module 4 is responsible for adding up advertisement webpage click demonstration number of times and is received the advertisement webpage; Advertising listing generation module 5 extracts the information that all meet the advertisement of advertisement display condition with mobile terminal subscriber information and the comparative analysis of ad distribution condition; A plurality of advertisements that advertisement priority determination module 6 can show according to preestablishing standard and method, are determined a final advertisement that shows; Advertisement shows that frequency computing module 7 calculates a plurality of advertisements demonstration frequency and priority separately according to advertisement publishers' bid amount; Advertising page is looked unfamiliar into module 8 the advertising message figure is integrated into a set form wireless Internet webpage that is applicable to that portable terminal shows; Advertisement page display module 9 is finished the display ads webpage, and the control advertisement web displaying time, guarantees to turn back to the web page address that used for mobile terminal initial desire visit alive is browsed; Advertising message database 10 stores advertisements, advertisement picture and information, click show information such as price, advertisement publishers' information, advertisement display condition.
Wherein, described click shows when the price indication cellphone subscriber clicks the normal wireless internet web page, the advertisement webpage is presented at the amount that the back advertisement publishers are paid on the customer mobile terminal.
Described advertising message comprises advertisement picture, image, text description, sound etc. and releasing advertisements person's account number, address, contact method, the advertising budget amount of money etc.
Mobile phone users is held the chained address that portable terminal 1 is clicked the wireless Internet webpage, the request of target redirection module 2 handle mobile terminal user webpage clicking, the webpage link address that portable terminal 1 is clicked is kept in the target redirection module 2, and portable terminal 1 identifier is sent to information of mobile terminal acquisition module 3.
Information of mobile terminal acquisition module 3 obtains the wireless Internet IP address of portable terminal 1, phone number, mobile phone UA, click information such as access time, cookie, and this information and portable terminal 1 identifying information are sent to ad click respectively show statistical module 4 and advertising listing generation module 5, ad click shows that statistical module 4 is sent to releasing advertisements person's communication module 12 with information such as ad click number of times, as the feedback of advertisement webpage click situation to advertisement publishers.
Advertising listing generation module 5 is preserved the identifying information of portable terminal 1 with advertising message database 10 advertising message display condition is retrieved, is compared, find the one or more advertisements that meet this advertisement display condition, and all advertisements that meet the display condition advertisement number are sent to advertisement priority determination module 6.
Advertisement priority is confirmed advertisement that module 6 transmits according to advertising listing generation module 5 number, obtain each ad click demonstration payment amount that these advertisement publishers set in advance from advertising message database 10, the advertisement and the corresponding single that will meet display condition show that payment amount is sent to advertisement and shows frequency computing module 7, the request advertisement shows that frequency computing module 7 calculates the advertisement frequency according to ad hoc approach, and returns priority.
Wherein said advertisement display condition is meant by satisfying the access time section as the cellphone subscriber when visiting the wireless Internet webpage, one or more conditions in the conditions such as particular keywords of the webpage of cellphone subscriber location, particular topic, use keyword search, the advertisement webpage could show.
Wherein advertisement shows that frequency computing module 7 calculates the described ad hoc approach of advertisement frequency, as shown in table 1, table 1 first is listed the advertisement of advertisement publishers' issue, can be a plurality of advertisements (or one or more advertisement) of advertisement publishers issue, also can be many advertisements (or one or more advertisement) of a plurality of advertisement publishers' issues; Described advertisement shows that advertisement that the number of times of advertisement web displaying in the frequency representation unit time accounts for same display condition shows the ratio of total degree, wherein the unit interval can be by second, by minute, by the hour, per diem, by week, monthly arbitrary class time interval.In addition, advertisement shows that frequency also can be expressed as under the same display condition, and the unit advertisement shows the percentage of single advertisement demonstration number of times in the number of times, promptly shows ratio; The described optimum advertisement demonstration frequency mode of bidding is represented to show price with the predefined click of the advertisement that meets the advertisement display condition, as order standard; Show that according to ad click payment amount directly calculates click demonstration payment amount each demonstration frequency ratio of clicking demonstration payment amount gross ratio as this advertisement in all eligible advertisements of each advertisement.
| Advertisement publishers | Meet the display condition advertisement | Single is clicked and is shown price (RMB) | Advertisement shows frequency | Indicating probability (%) | |
| A | #1 | 0.10 | 1/3 | 33.3 | |
| | # | 3 | 0.15 | 1/2 | 50 |
| | # | 8 | 0.05 | 1/6 | 16.7 |
Table 1
Example: the click of demonstration frequency=advertisement A of advertisement A shows price/(click of advertisement A shows that the click of price+advertisement B shows that the click of the advertisement of price+other same display conditions shows price).
Can will show frequency as indicating probability, utilize probability generator to produce the advertisement display sequence by the advertisement indicating probability of setting, first of display sequence is as optimum display ads.
Can also utilize under the same display condition of having added up each ad click to show that number accounts for the ratio that total advertisement shows, compare by clicking the ad click displaying ratio that shows frequency and taken place, the advertisement of frequency and ratio difference maximum is as optimum display ads.
Advertisement priority determination module 6 shows the result of calculation that frequency computing module 7 returns according to advertisement, determines an optimum display ads, and number sends the advertisement of this advertisement to advertising page and look unfamiliar into module 8.
Advertising page is looked unfamiliar into module 8 and is taken out corresponding advertising message and advertisement figure from advertising message database 10, and generate the wireless Internet webpage that is applicable to portable terminal 1 by the webpage format masterplate that sets in advance, simultaneously the wireless Internet web page address is transmitted advertisement page display module 9, and the wireless Internet web page address that generates is saved to the webserver 14, the wherein said webserver 14 can be the server that is distributed on one or more physical systems in this locality or other any geographical position, is used to preserve the advertisement webpage of generation and webpage that mobile phone users is browsed and the web page access service is provided; Wireless Internet webpage of the present invention is a general reference notion, it not only comprises adopts WAP1.X, WAP2.X, XHTML (HTML), cHTML, Javascript, CGI format specification language such as (CGI) to be write as, utilize wireless channel access such as GPRS, WCDMA, CDMA2000, TD-SCDMA by browser of mobile terminal, can be at the webpage of portable terminal display text, picture, animation.It is meant any webpage that can browse at portable terminal by wireless mode.
The web page address that advertisement page display module 9 is clicked by the mobile phone users of fetching from target redirection module 2, the predefined control page of advertisement page address that generates and generation shows that the control routine of time is sent to the webserver 14, and number of clicks is sent to ad click shows statistical module 4, the webpage that the advertisement page address taking-up advertisement page that the webserver 14 bases are received and mobile phone users are browsed and the control page show the control routine of time, the advertisement page is after the time interval that one section advertisement publishers sets or set by software systems, by the control routine in the advertisement page close automatically or mobile phone users manually control close, the combination that can also be one or both modes in this dual mode realizes closing of advertisement webpage, shows to portable terminal then and clicks the webpage that web-page requests obtains.
Below in conjunction with Fig. 1, Fig. 3 the inventive method is done detailed description.
With reference to Fig. 1, advertisement publishers 108 carry out the information issue, system of the present invention is by releasing advertisements person's communication module 109 and advertisement receiver module 110, and advertising message, advertisement display condition, ad click are shown that price is with interactively mode Input Software system 111; Advertisement receiver module 110 deposits advertising message and other information that the publisher submits in advertising message database 112.
With reference to Fig. 1, Fig. 3, step 301, the webpage clicking solicited message that target redirection module 102 is sent the portable terminal of receiving and the identifying information of portable terminal are preserved, and the portable terminal identifying information of receiving is sent to information of mobile terminal acquisition module 104, information of mobile terminal acquisition module 104 is sent to ad click with the portable terminal identifying information of receiving and shows statistical module 103,103 pairs of ad click situations of ad click demonstration statistical module are added up, and statistical information is fed back to advertisement publishers 108 through releasing advertisements person's communication module 109; Information of mobile terminal acquisition module 104 is sent to advertisement generation module 105 with the portable terminal identifying information of receiving simultaneously;
Advertisement page management module 106 obtains the mobile phone users webpage clicking request that target redirection module 102 is preserved in the step 301, and the advertisement that will finally show number is sent to ad click and shows statistical module 103,103 pairs of advertisement webpage clicks demonstrations of ad click demonstration statistical module number of times is added up, and statistics is fed back to advertisement publishers 108 through releasing advertisements person's communication module 109;
In step 302, determine the algorithm of the final advertisement that shows number, can use advertisement publishers' bid amount to calculate a plurality of advertisements demonstration frequency and priority algorithm number separately, specifically comprise: will show that frequency is as indicating probability, utilize probability generator to produce the advertisement display sequence by the advertisement indicating probability, first of display sequence is as optimum display ads.
In step 302, determine the algorithm of the final advertisement that shows number, can use advertisement publishers' bid amount to calculate a plurality of advertisements demonstration frequency and priority algorithm number separately, also comprise: each ad click shows that number accounts for the ratio that total advertisement shows under the same display condition that utilization has been added up, show frequency and the ad click displaying ratio that has taken place by clicking, relatively the advertisement of frequency and ratio difference maximum is as optimum display ads.
In step 303, advertisement page management module is according to the final advertisement that shows number, take out advertising message and advertisement figure from the advertising message database, and generate the wireless internet advertising webpage that is applicable to this mobile terminal display screen by the webpage format masterplate that sets in advance, can also add the code that webpage is controlled, as add the control routine that control advertisement webpage is closed after the several seconds, to finish better advertisement page display effect.
The webserver 107 is to portable terminal 101 display ads webpages in step 303, the advertisement page is behind advertisement publishers or the predefined a period of time interval of software systems, by the control routine in the advertisement page close automatically or mobile phone users manually control close or the combination of this dual mode realizes closing of advertisement webpage, take out the webpage link address that is stored in the mobile phone users click of preserving in the target redirection module 102 then, according to the webpage link address of mobile phone users click, to portable terminal display web page content.
More than to provided by the present invention a kind of on portable terminal the dynamic method and system of display graphics or text advertisements, be described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (11)
1, a kind of on portable terminal the system of display ads, comprise portable terminal, the webserver, advertising message database, it is characterized in that described system comprises: target redirection module, ad click show statistical module, information of mobile terminal acquisition module, advertisement generation module, advertisement page management module;
Described target redirection module is received the webpage clicking request that portable terminal sends, and webpage clicking request and portable terminal identifying information is preserved, and the portable terminal identifying information is sent to described information of mobile terminal acquisition module;
Described information of mobile terminal acquisition module is sent to described ad click with the portable terminal identifying information of receiving and shows statistical module and described advertisement generation module;
Described advertisement generation module is according to the described portable terminal identifying information of receiving, produces this and clicks correspondent advertisement number, and described advertisement number is sent to described advertisement page management module;
Described advertisement page management module is according to the described advertisement of receiving number, by generating the advertisement page alternately with the advertising message database, simultaneously send request to described target redirection module, described target redirection module is sent to described advertisement page management module with the webpage clicking request of preserving, the web page address that described advertisement page management module obtains the webpage clicking request and the advertisement page address of generation are sent to described advertisement and show the statistical module and the described webserver;
The web page address that the webpage clicking request that described webserver basis is received obtains and the advertisement page address of generation, to the described portable terminal display ads page, and control the advertisement page and after the several seconds, close, show to portable terminal and click the webpage that web-page requests obtains.
2, according to claim 1 on portable terminal the system of display ads, it is characterized in that described advertisement generation module further comprises: advertising listing generation module, advertisement show that frequency computing module, advertisement priority confirm module;
Described information of mobile terminal acquisition module is sent to described advertising listing generation module with the portable terminal identifying information, described advertising listing generation module and described advertising message database produce advertising listing alternately, and the advertising listing that produces is sent to described advertisement priority affirmation module;
Described advertisement priority determination module, according to the described advertising listing of receiving, show to described advertisement that the frequency computing module sends and calculate the computation requests that advertisement shows frequency that described advertisement shows that the advertisement that the frequency computing module calculates final demonstration number is sent to described advertisement priority determination module.
3, according to claim 1 and 2 described on portable terminal the system of display ads, it is characterized in that described advertisement page management module further comprises: advertising page is looked unfamiliar into module, advertisement page display module;
Described advertisement priority confirms that advertisement that module will finally show number is sent to described advertising page and looks unfamiliar into module, described advertising page is looked unfamiliar into module and number is generated the advertisement page alternately with described advertising message database according to the final advertisement that shows, and the advertisement page address that generates is sent to advertisement page display module;
Described advertisement page display module is sent to described ad click with described advertisement page address and shows statistical module, simultaneously send request to described target redirection module, described target redirection module is sent to described advertisement page display module with the webpage clicking request of preserving, and described advertisement page display module is sent to the described webserver with the web page address that described advertisement page address and webpage clicking request obtain.
4, according to claim 1 and 3 described on portable terminal the system of display ads, it is characterized in that described ad click demonstration statistical module is added up number of clicks according to portable terminal identifying information of receiving and described advertisement page management module generation advertising network page address.
5, a kind of on portable terminal the method for display ads, it is characterized in that, comprising:
The webpage clicking solicited message that steps A, target redirection module are sent the portable terminal of receiving and the identifying information of portable terminal are preserved, and the portable terminal identifying information of receiving is sent to the advertisement generation module;
Step B, the advertisement generation module produces the advertisement that can show number according to the portable terminal identifying information received, and determines the final advertisement that shows number, with the final display ads determined number, is sent to advertisement page management module;
Step C, advertisement page management module produces the advertisement page and respective advertisement page address according to the advertisement of the final demonstration of receiving number, by the webserver to portable terminal display ads webpage, after the advertisement webpage was closed, the web-page requests by portable terminal sends showed corresponding web page.
6, according to claim 5 on portable terminal the method for display ads, it is characterized in that, step B, the advertisement generation module produces the advertisement that can show number according to the portable terminal identifying information received, comprise: described mobile terminal subscriber information and ad distribution condition are compared, extract all advertisements that meet the advertisement display condition number.
7, according to claim 5 on portable terminal the method for display ads, it is characterized in that step B determines the final advertisement that shows number, comprise: calculate a plurality of advertisements demonstration frequency and priority number separately according to advertisement publishers' bid amount, determine the final advertisement that shows number.
8, according to claim 5 on portable terminal the method for display ads, it is characterized in that, before step C, obtain the mobile phone users webpage clicking request that steps A is preserved earlier, and according to the advertisement of final demonstration number, the advertisement webpage click is shown that number of times adds up.
9, according to claim 7 on portable terminal the method for display ads, it is characterized in that, described advertisement publishers' bid amount is calculated a plurality of advertisements demonstration frequency and priority algorithm number separately and is comprised: will show that frequency is as indicating probability, utilize probability generator to produce the advertisement display sequence by the advertisement indicating probability, first of display sequence is as optimum display ads.
10, according to claim 7 on portable terminal the method for display ads, it is characterized in that, described advertisement publishers' bid amount is calculated a plurality of advertisements demonstration frequency and priority algorithm number separately and is also comprised: utilize that each ad click shows that number accounts for the ratio that total advertisement shows under the same display condition of having added up, compare by clicking the ad click displaying ratio that shows frequency and taken place, the advertisement of frequency and ratio difference maximum is as optimum display ads.
11, according to claim 5 on portable terminal the method for display ads, it is characterized in that, at step C by the webserver to portable terminal display ads webpage, the advertisement webpage mode of closing behind the display ads webpage comprises: closing automatically or mobile phone users manual-lock advertisement webpage by the control routine in advertisement webpage control advertisement webpage, can also be that these two kinds one or both combinations of closing in the advertising network page mode realize closing of advertisement webpage.
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